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Email Funnel Legend

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Email Funnel Legend Expert Insights Report for 2019-05-01 - 2019-05-31 Hello SongRiddle! This report is brought to you by SendGrid's Professional Services Team. How to Use Expert Insights SendGrid's Professional Services team has over 95 years of combined experience in the email industry. This report is built using their knowledge of the ever-changing email landscape. Check out the Expert Insights Playbook for additional resources curated by the team. YOUR EMAIL PROGRAM AT A GLANCE 1 2 3 4 At a Glance Sent Delivered Opened & Email Funnel Clicked There are a number of factors that influence the success of your email program. The Sent Total Sent: 895,766 -6.7% Expert Insights Report analyzes each layer of the email funnel to determine leakage points (e.g., blocked emails) and opportunities to improve deliverability and engagement. Total Delivered: +99.6% 891,931 +0.4% These insights are based on SendGrid's Delivered Bounced: 1,148 0.1% Professional Services Team's deep expertise Blocked: 3,919 0.4% in the industry. Total Unique Unique Opened Opened: 15.9% 142,092 -2.2% WHAT'S THIS? Spam Reports: 105 0.01% Email Program Overview Total Unique Clicked: 1.2% 10,812 -32.1% We organize this report around your Unique Clicked email funnel, tracking how your email Unsubscribes: 455 0.05% is performing as it makes its way into the inbox. Legend In order to make the report as digestible as possible, everything has been coded with the following grading scale: CHANGED SINCE LAST REPORT METRICS COLOR INDICATORS Neutral No Changes Needed Changes Suggested Badge Increase/Decrease Indicators Changes Strongly Recommended + = Increase - = Decrease Example LAST PERIOD THIS PERIOD % CHANGE BADGE 5% 10% +100% Report Period 2019-05-01 - 2019-05-31 1 YOUR EMAIL PROGRAM AT A GLANCE 1 2 3 4 At a Glance Sent Delivered Opened & Email Performance by Mailbox Clicked Service Provider Email Volume Distribution by Mailbox Service Delivery Rate by Mailbox Service Provider Provider 36.8% 100% 35% AOL 30% 80% 25.4% Microsoft 25% 22.2% 60% Yahoo! 20% Other 15% 40% Gmail 10% 9.6% 6% 20% Average 5% 0% 0% Microsoft Yahoo! AOL Other Gmail Apr 01 Apr 16 May 01 May 16 May 31 % OF TOTAL DELIVERED MAILBOX PROVIDER VOLUME VOLUME RECOMMENDED 98%+ UNIQUE OPENS UNIQUE CLICKS 36.8 99.7% (328,752) 14.4% (47,350) 0.8% (2,762) Gmail 329,624 -3.6% 0% +0.9% -32.7% 25.4 98.8% (224,618) 20.8% (46,720) 1.6% (3,694) Other 227,279 +3.2% +1.5% -0.1% -24.9% 22.2 99.9% (198,470) 12.7% (25,108) 1.2% (2,409) Yahoo! 198,740 +0.5% +0.2% -9.3% -39% 9.6 100% (86,374) 16.7% (14,384) 1.2% (1,009) Microsoft 86,383 +3% 0% -4.9% -39.1% 6 100% (53,717) 15.9% (8,530) 1.7% (938) AOL 53,740 +3% 0% -10.3% -34.3% Average N/A N/A 99.6% 15.9% 1.2% Need additional help? SendGrid's team of Email Consultants have over 95 years of combined email experience. If you're having any email issues or would like advice on how to optimize engagement, talk to one of our consultants today! Contact an Email Consultant Report Period 2019-05-01 - 2019-05-31 2 YOUR EMAIL PROGRAM AT A GLANCE 1 2 3 4 At a Glance Sent Delivered Opened & Email performance by Clicked category Compare the performance of each of your email categories over time to see if you're trending in the right direction. We calculate not delivered email by combining your bounced and blocked emails. WEEKLY NEWSLETTER 31 DAY TOTAL AVG. DIFFERENCE 20% Emails Sent 395,721 1,196,354 -66.9% 15% Emails Delivered 99.5% (393,933) 99.1% (1,186,126) +0.4% Opened 10% Unique Opens 9.3% (36,482) 10.4% (123,924) -11.4% Not delivered 5% Unique Clicks 0.4% (1,672) 0.7% (8,861) -43.2% Clicked 0% Mar 02 Mar 23 Apr 14 May 05 May 27 FAN CLUB WHAT'S THIS? DIFFERENCE 20% Actionable data by categories Emails Sent -88.1% To get the most out of Expert Insights, we 15% recommend that customers use categories to -0% Emails D separate their email data. Categories help Opened 10% organize your email analytics by enabling you Unique Opensto tag emails you send by topics you define. -1% Not delivered We recommend using 3-5 categories so we 5% can provide more detailed email analytics in Clicked Unique Clicksyour Expert Insights report. +78.1% 0% Mar 05 Mar 22 Apr 09 Apr 27 May 15 PRODUCT NEWS 31 DAY TOTAL AVG. DIFFERENCE Emails Sent 197,585 605,392 -67.4% 60% 0% Emails Delivered 99.4% (196,489) 99.4% (601,754) 40% Opened Unique Opens 29.4% (57,692) 19.9% (119,470) +47.9% Not delivered 20% Unique Clicks 1.5% (2,953) 1.2% (7,121) +27% Clicked 0% Mar 05 Mar 26 Apr 17 May 09 May 31 PROMOS 31 DAY TOTAL AVG. DIFFERENCE Emails Sent 42,688 938,308 -95.5% 20% 15% Emails Delivered 99.2% (42,343) 99.5% (933,710) -0.3% Opened 10% Unique Opens 13.8% (5,860) 14.7% (137,247) -5.8% Not delivered 5% Unique Clicks 0.5% (195) 0.4% (3,296) +30.4% Clicked Mar 05 Mar 24 Apr 13 May 02 May 22 Report Period 2019-05-01 - 2019-05-31 3 SENT 2 3 4 At a Glance Sent Delivered Opened & What is your sending behavior? Clicked This section analyzes the volume of emails sent during this reporting period. The volume Sent Total Sent: 895,766 -6.7% of email sent on any given day influences deliverability metrics and can give insight into why certain deliverability metrics may be higher or lower than in previous periods. Delivered Unique Opened Unique Clicked Email Volume by Category (last 90 days) Email Volume Distribution by Mailbox Service Provider 100% weekly news 36.8% fan club 35% product news 30% promos 25.4% 25% 50% 22.2% 20% 15% 10% 9.6% 6% 0% 5% April March May 0% Microsoft Yahoo! AOL Other Gmail Is your email volume impacting deliverability? Sending volume spikes can cause mailbox service providers to block your email. We calculate leakage by combining your bounced and blocked emails. 120 k 110 k 100 k 90. k 80. k 70. k 60. k 50. k 40. k 30. k Not delivered 20. k 10. k Delivered 0 -01-11 -01-09 -01-13 -01-14 -01-15 -01-16 -01-17 -01-18 -01-21 -01-22 -01-23 -01-24 -01-25 -01-27 -01-28 -01-29 -01-30 019-01-10 2019 019 019 019 019 019 019 019 019 019 019 019 019 019 019 019 019-01-31 2019 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 Report Period 2019-05-01 - 2019-05-31 4 DELIVERED 3 4 At a Glance Sent Delivered Opened & Are your emails getting delivered? Clicked This section analyzes the factors that contribute to your sender reputation. Sent Typically, an email is not delivered to a recipient’s inbox because it is either bounced Total Delivered: +99.6% 891,931 +0.4% or blocked by the mailbox service provider. Delivered High bounce rates are commonly caused by Bounced: 1,148 0.1% misspelled or nonexistent email addresses. Blocked: 3,919 0.4% High block rates occur when the recipient Recommended Delivery Rate: 98%+ email address is valid but something else Unique Opened about this message caused the message to be undeliverable, which can be as simple as a mailbox being full or more urgent like being Unique Clicked blacklisted. 3,835 emails did not reach the inbox -52.8% Why didn't your emails reach the inbox? Bounces and blocks are the primary reasons behind an email not being delivered to a recipient’s inbox. Blocked: Are your emails getting blocked by mailbox Bounced: Are you sending to valid email addresses? service providers? Hard bounces occur when you send to non-existent email addresses. 4% 31 DAY BOUNCE 90 DAY BOUNCE RATE RATE DIFFERENCE 3% 0.1% 0.1% +1.7% 2% Learn more about what contributes to bounce rates. 1% 0% Microsoft Yahoo! AOL Other Gmail Not delivered MAILBOX SERVICE EMAIL % OF EMAILS (bounce + blocks) by Mailbox Service Provider PROVIDER VOLUME BLOCKED 100% AOL Gmail 329,624 0.2% +5.7% 80% Microsoft Other 227,279 1.3% -51.3% 60% Yahoo! Yahoo! 198,740 0% -100% 40% Other Microsoft 86,383 0.1% +54.2% Gmail 20% AOL 53,740 0% -100% Average 0% Apr 01 Apr 16 May 01 May 16 May 31 Learn more about what contributes to block rates. Report Period 2019-05-01 - 2019-05-31 5 DELIVERED 3 4 At a Glance Sent Delivered Opened & Are your emails making it into the Clicked inbox? Are your emails hitting spam traps? Are your emails blacklisted? Spam traps are usually email addresses that are created not for BLACKLIST communication, but rather to identify senders who are sending to purchased or rented email addresses. SORBS NO HIT IN Spamhaus NO TYPE OF SPAM TRAP LAST 31 DAYS SpamCop NO Pristine 4 0% Learn more about blacklists. Recycled 13 -13% Typo 7 -36% HIT IN LAST SUBJECT LINES THAT HIT MOST TRAPS 31 DAYS IP Health (by delivered rate) Welcome! 130 IP ADDRESS HEALTHY 192.168.1.1 YES Welcome to the Fan Club 45 192.168.0.1 YES Concert Deals: 25% off Select Gear 22 Learn more about IP health.
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