THE PROMENADE AT CASTLE ROCK
TENANT SIGN CRITERIA
TOWN OF CASTLE ROCK, CO TENANT SIGN CRITERIA
Promenade Castle Rock, LLC 5750 DTC Parkway, Suite 210 Greenwood Village, CO 80111
May 10, 2016 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA
Table of Contents
General Page: Design Brief 0.2 General Sign Criteria 0.3 – 0.6 Signage Approach 0.3 Development Site Plan 0.4 Tenant Submittals & PCRACC Approvals 0.5 Sign Fabrication Performance Requirements 0.6 Sign Calculation Method 0.7
Overall Development Signage Program Page: Signage Location Plan 1.1 Monument and Directional Signage Program 1.2 Recommended Sign Types 2.0 Prohibited Sign Types 2.6
Tenant Sign Area and Letter Height Criteria Page: Large Format 3.1 High Visibility In-Line 3.2 High Visibility Pad Sites 3.3 Restaurant Pad Sites 3.4
ISSUE DATE > 05.10.16 0.1 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA
Design Brief + Project Goals
The Promenade at Castle Rock: Distinctive, Contemporary Colorado Design Qualities Architecture Enhance the visual and experiential qualities of the project • buildings should be modern expressions of Colorado through: architecture with the use of contemporary materials like barn wood and natural stone A Rustic, Intimate and Casual Style • should be cost-effective and incorporate a variety of • buildings exude an upscale, contemporary rustic look native and honest materials, reflecting the Colorado • signage and other elements will incorporate textural, vernacular tactile materials featuring stone, cortene steel, and stained concrete Integrated, Native Landscaping • develop a colorful and comfortable environment through Richness of Materials the distinctive use of native plant species, rocks and trees • through a selection of distinct yet complementary • use vertical landscaping to assist in breaking up large materials facades • through visual textures and relief to break up larger • create relief from the parking fields by emphasizing surfaces planters, ring roads and through streets • through the use of colors that are predominantly warm and inviting Branding Opportunities • through a variety of forms and materials to avoid • develop a vocabulary of interchangeable graphic displays repetition that help merchandise individual tenants
ISSUE DATE > 05.10.16 0.2 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA
Signage Approach
Development Concept + Character Project Monument and Directional Signage The Promenade at Castle Rock is being developed as a The Promenade at Castle Rock signage was designed shopping district in the Town of Castle Rock. While this specifically for The Promenade at Castle Rock, working format of retail development is not unique to Castle Rock, closely with the developer. Special considerations were the design/development team for The Promenade at Castle taken to ensure signing becomes an extension of the Rock have composed an assembly of the best brands and architecture and the landscape. Specific tenants will be tenants with a program of architectural and environmental listed on the pylon signs, the monument signs and the design that will prove a distinctive and stylish retail center. vehicular directional signs within the site. Tenant listings to be at the sole discretion of the PCRACC. The intent of this criteria is to ensure that tenant signage within the The Promenade at Castle Rock development will Retail Signage contribute to the intent of the project architecture as well Tenants are encouraged to maximize their exposure to the as create a lively and provocative atmosphere, establishing street within constraints of materials, color and illumination the identities of tenants, and providing clear, functional that fits the design character of The Promenade at Castle information. Rock.
All elevations, photographs, signs and storefronts Criteria Application shown in this criteria document are included for The following specific signage criteria will govern signage illustrative purposes only in describing design intent. at The Promenade at Castle Rock. Other criteria of the The tenant is solely responsible for designing and Town of Castle Rock Municipal Code not modified in this documenting their own signage program and for document shall remain applicable to the project. The incorporating the actual elevations and details of the PCRACC at it’s sole discretion, reserves the right to waive specific lease space in required submittals. the criteria maximum letter heights or areas on a tenant- by-tenant basis. Any such waiver does not constitute an approval by the Town of Castle Rock.
PCRACC Review The Promenade at Castle Rock Architectural Control Committee will review the Tenant’s submittal and provide an approval letter to the Town of Castle Rock. Final approval of all signage will be by the Town of Castle Rock.
ISSUE DATE > 05.10.16 0.3 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA
Development Site Plan The criteria for tenant signage is divided into sections which align with the scale and variety of leasable districts on the site.
Large Format/Value Retail Larger tenants that are nationally-recognized and located on the eastern and western edges of The Promenade at Castle Rock.
High Visibility Village Tenants arranged in groups to draw on the diverse needs of the customer located within the project.
Pad Sites Casual Dining Restaurants and stand- alone tenants distributed along the main thoroughfares within the project.
Note: Locations are approximate. Final locations as per site development plans.
ISSUE DATE > 05.10.16 0.4 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA
Tenant Submittals and PCRACC Approval
Tenant signage is expected to enhance and extend the A. Tenant Submittal Requirements: B. PCRACC’s Approval: spirit of the architecture for the retail, expressing clearly the All exterior signs require a Town of Castle Rock sign permit. The PCRACC shall approve tenant’s signage prior to retail name, while also serving as an expression of the high The tenant is required to have a PCRACC approved sign submittal to the Town of Castle Rock. If the Town requests quality of merchandise and services within. package in order to apply for a sign permit. any modification to the PCRACC approved sign set, PCRACC shall have the opportunity to review and approve any of Graphic Design shall be imaginative, simple and clear. The tenant shall submit for review and written approval a the modifications prior to Town of Castle Rock’s issuance of Signage shall be limited to the logo and/or name of complete set of sign drawings to the PCRACC prior to any a sign permit. the tenant. Additional icon/imagery for tenants will be submittal to the Town of Castle Rock for a sign permit for considered (at the sole discretion of the PCRACC) as long as sign fabrication. The tenant shall submit to the PCRACC all Note: The PCRACC reserves the right to reject any tenant it contributes to the overall identity of the store. Tenants are drawings and details required for Town of Castle Rock Sign signage that is deemed to be contrary to the design or expected to retain the services of a professionally trained Permit and shall include: fabrication quality for the standards of The Promenade at graphic designer to create their identity and sign program. 1. Elevation of all facades with all tenant signage, Castle Rock Development. permanent, window graphics and temporary, showing The developers of The Promenade at Castle Rock require designs, locations, sizes and layouts of each sign Make all submittals to: tenants within all districts to submit their individual, creative drawn to scale indicating dimensions, attachment Promenade Castle Rock, LLC schemes for their signage. Graphic Design, materials, devices and construction details including electrical 5750 DTC Parkway, Suite 210 construction and installation of all tenant signs will be connections and conduits. Greenwood Village, CO 80111 subject to the PCRACC’s approval and will be done solely at 303.771.4004 tenant’s expense (including approval process). The design 2. Plan view of signs on the building drawn to scale submittal must be completed as outlined. Each application indicating building dimensions, tenant linear frontage Contact info: is considered on its individual merit. No design will be dimensions, and lot linear dimensions. approved until all documents are received. Proposed signs 3. Section through letter and/or sign panel Nicole C. Hasleden shall be shown on tenant’s elevation in all tenant submittals. showing the dimensioned projection of the face [email protected] Fabricator shop drawings shall be submitted for final approval. of the letter and/or sign panel and the method 303.771.4004 of illumination as well as attachment devices and construction details including electrical connections and conduits. 4. Sample board showing actual materials and Matthews Paint Specification. 5. Submittal of a $500.00 review fee, payable to PCRACC.
Submittal to the Town will require items 1-4 along with a signed approval letter from the PCRACC. ISSUE DATE > 05.10.16 0.5 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA
Sign Fabrication Performance Requirements
Signs shall be constructed in accordance with the following 7. Separate all ferrous and non-ferrous materials with Tenant Sign Fabricator Submittal Requirements requirements: non-conductive gaskets to prevent electrolysis. In addition to gaskets, provide stainless steel fasteners to 1. Electronic shop/fabrication drawings in PDF format to 1. Tenant shall have its sign contractor submit the secure ferrous to non-ferrous metals. include the following: PCRACC’s required insurance certificate to the a. Elevation of storefront with all proposed sign(s). PCRACC prior to commencement of any work on the 8. Sign fabricator’s labels shall not be visible and shall b. Larger scale detail elevation of proposed storefront property. list fabricator’s name, installation date and permit sign(s) with overall size, letter and logo size sign area number. in sq. ft., color and finish indications, fabrication and 2. Tenant shall have its sign contractor meet with the attachment details. PCRACC for a pre-construction meeting prior to the 9. Suitable material for fabricated letter forms: c. Detail(s) showing method of illumination (if placement of Tenant’s sign. a. Aluminum appropriate) with ballast or transformer location. b. Sheet Metal 3. Tenant shall be responsible for having sign contractor d. Drawings to be submitted in PDF format clearly immediately repair any damage caused by its work on c. Acrylic legible at 8.5 x 11 page size. the property. d. Polycarbonate 2. Elevations, details, and layouts of additional sign types, 4. All signs shall be fabricated and installed in 10. Non-suitable material for letter forms: including storefront window graphics and identification. compliance with all applicable building and electrical a. Expanded and/or extruded PVC sheet codes and bear a U.L. label concealed from public (Komacel and Sintra) 3. Color copy of current logotype used in proposed sign. view. Electrical signs shall be marked with input amperes at full load. b. Wood Please see the page 0.7 for specific examples of sign c. Sign Foam area and square footage measurement methods. 5. All conduit, raceways, crossovers, wiring, ballast boxes, transformers, and other equipment necessary for sign connection shall be concealed.
6. All bolts, fastenings and clips shall consist of enameling iron with porcelain enamel finish; stainless steel, anodized aluminum, brass or bronzed; or carbon-bearing steel with painted finish.
ISSUE DATE > 05.10.16 0.6 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA
WALL OR CANOPY SIGNS EXCEPT AS NOTED
Letter Height
Blade or Grand Projecting
Wall, Canopy or Hybrid
1. The maximum allowable area per sign is equal to the total area of the logo and type inclusive of all design imagery measured as shown above. 2. Logos may be measured as shown above but have the same maximum height restriction as the largest letter and must fit within the total allowable area. 3. Dimensions and areas shown on this sheet are for illustrative purposes only and are not intended to represent allowable heights and/or areas. 4. To be considered separate from the tenant name, a logo must be a stand-alone image, trademark or icon clearly recognizable as the tenant’s identifier. 5. Underlines, decorative borders, scroll work etc. associated with the font or letterforms are not considered logos for the purpose of this criteria document. ISSUE DATE > 05.10.16 0.7 6. See charts for all area and letter height allowances. THE PROMENADE AT CASTLE ROCK OVERALL DEVELOPMENT SIGNAGE PROGRAM TENANT SIGN CRITERIA
P Highway Pylon Monument and Directional Sign Location Plan
MS 2 M a 1 MS P 21 3 a VD a PS b 6 b Tenants in the area shown in Secondary Highway G green may be represented 20 a VD on P3 and P5. Pylon b 7
a b
VD 8
P M VD 9 5 a a Entry b b Monument a G b 23 VD VD a 10 b 22
VD Tenants in the area 11 MS shown in yellow may be a b Secondary represented on PS15. Entry a VD Monument PS a b b 12 15
a VD b 13 VD a Vehicular b Directional PS 16 Tenants in the area shown in beige may be represented on PS16 W Wall Sign
Note: This plan is for general location reference. Final exact location sign footprints for freestanding signs with dimensions to property lines are shown in the Final G Site Development Plan and Civil Engineering Documents. Gabion Actual setbacks are shown on The Public Improvement Construction Documents.
ISSUE DATE > 05.10.16 1.1 THE PROMENADE AT CASTLE ROCK OVERALL DEVELOPMENT SIGNAGE PROGRAM TENANT SIGN CRITERIA
Tenant Panels on Site, Primary Pylon and Secondary Pylon
1. Specific Tenants will be allowed one or more panels 7. No signage element may extend beyond 3” from the on the Promenade at Castle Rock Primary Pylons and painted metal panel surface. Secondary Pylon. 8. The new panel is the responsibility of the tenant 2. All final tenant listings, exact locations and quantities for the duration of their lease and must be properly are as identified by the PCRACC and are at the sole maintained at the tenant’s expense. Should the discretion of the PCRACC. tenant remove their sign for any reason, the original 3. Pylons P3 and P5 have 1 Type panel and 7 Type 2 blank panel must be replaced. At no time is the sign panels per side, 16 panels total. Secondary Highway permitted to bear a missing panel. Pylons P15 has P16 have 5 Type 2 panels per side, 10 9. No additional light sources beyond what is provided by panels total. Specific tenants will be informed of their the PCRACC will be permitted. panel locations and layout details by PCRACC. 10. Although paint specification information is attached, it 4. The pylons will be installed with blank tenant panels. is suggested that the tenant’s sign company procure The tenant will be responsible for purchasing and paint directly from Matthews Paint Company to ensure installing a new panel, finished to match the existing an exact match. Three six inch square painted .125 blank panel with minimum 3⁄4” push-through acrylic aluminum samples are to be submitted for review and letterforms. Internal illumination as per the previous must be approved prior to fabrication of the tenant pages is to be provided by the PCRACC. panels. 5. Tenant’s push-thru signs may consist of logotype, 11. The background color for the pylon panels is to logo graphic or symbol. Sign construction may be be Matthews MP02653 Medici Ivory. single layer push thru translucent letterforms or 12. Tenant panels are subject to the submission and fabricated push-thru letterforms with both opaque approval processes outlined in the Tenant Sign Criteria. and translucent acrylic material. Translucent materials 13. See following pages for panel details. that allow the interior of the sign to be visible are not allowed. 6. Attachments are to be as indicated on the drawings provided by the PCRACC. The tenants sign company is to match the fasteners exactly. Field verify drilling and fastener specification prior to fabrication. Touch up fasteners to match panel finish and color.
ISSUE DATE > 05.10.16 1.2 THE PROMENADE AT CASTLE ROCK OVERALL DEVELOPMENT SIGNAGE PROGRAM TENANT SIGN CRITERIA