THE PROMENADE AT CASTLE ROCK TENANT SIGN CRITERIA TOWN OF CASTLE ROCK, CO TENANT SIGN CRITERIA Promenade Castle Rock, LLC 5750 DTC Parkway, Suite 210 Greenwood Village, CO 80111 May 10, 2016 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA Table of Contents General Page: Design Brief 0.2 General Sign Criteria 0.3 – 0.6 Signage Approach 0.3 Development Site Plan 0.4 Tenant Submittals & PCRACC Approvals 0.5 Sign Fabrication Performance Requirements 0.6 Sign Calculation Method 0.7 Overall Development Signage Program Page: Signage Location Plan 1.1 Monument and Directional Signage Program 1.2 Recommended Sign Types 2.0 Prohibited Sign Types 2.6 Tenant Sign Area and Letter Height Criteria Page: Large Format 3.1 High Visibility In-Line 3.2 High Visibility Pad Sites 3.3 Restaurant Pad Sites 3.4 ISSUE DATE > 05.10.16 0.1 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA Design Brief + Project Goals The Promenade at Castle Rock: Distinctive, Contemporary Colorado Design Qualities Architecture Enhance the visual and experiential qualities of the project • buildings should be modern expressions of Colorado through: architecture with the use of contemporary materials like barn wood and natural stone A Rustic, Intimate and Casual Style • should be cost-effective and incorporate a variety of • buildings exude an upscale, contemporary rustic look native and honest materials, reflecting the Colorado • signage and other elements will incorporate textural, vernacular tactile materials featuring stone, cortene steel, and stained concrete Integrated, Native Landscaping • develop a colorful and comfortable environment through Richness of Materials the distinctive use of native plant species, rocks and trees • through a selection of distinct yet complementary • use vertical landscaping to assist in breaking up large materials facades • through visual textures and relief to break up larger • create relief from the parking fields by emphasizing surfaces planters, ring roads and through streets • through the use of colors that are predominantly warm and inviting Branding Opportunities • through a variety of forms and materials to avoid • develop a vocabulary of interchangeable graphic displays repetition that help merchandise individual tenants ISSUE DATE > 05.10.16 0.2 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA Signage Approach Development Concept + Character Project Monument and Directional Signage The Promenade at Castle Rock is being developed as a The Promenade at Castle Rock signage was designed shopping district in the Town of Castle Rock. While this specifically for The Promenade at Castle Rock, working format of retail development is not unique to Castle Rock, closely with the developer. Special considerations were the design/development team for The Promenade at Castle taken to ensure signing becomes an extension of the Rock have composed an assembly of the best brands and architecture and the landscape. Specific tenants will be tenants with a program of architectural and environmental listed on the pylon signs, the monument signs and the design that will prove a distinctive and stylish retail center. vehicular directional signs within the site. Tenant listings to be at the sole discretion of the PCRACC. The intent of this criteria is to ensure that tenant signage within the The Promenade at Castle Rock development will Retail Signage contribute to the intent of the project architecture as well Tenants are encouraged to maximize their exposure to the as create a lively and provocative atmosphere, establishing street within constraints of materials, color and illumination the identities of tenants, and providing clear, functional that fits the design character of The Promenade at Castle information. Rock. All elevations, photographs, signs and storefronts Criteria Application shown in this criteria document are included for The following specific signage criteria will govern signage illustrative purposes only in describing design intent. at The Promenade at Castle Rock. Other criteria of the The tenant is solely responsible for designing and Town of Castle Rock Municipal Code not modified in this documenting their own signage program and for document shall remain applicable to the project. The incorporating the actual elevations and details of the PCRACC at it’s sole discretion, reserves the right to waive specific lease space in required submittals. the criteria maximum letter heights or areas on a tenant- by-tenant basis. Any such waiver does not constitute an approval by the Town of Castle Rock. PCRACC Review The Promenade at Castle Rock Architectural Control Committee will review the Tenant’s submittal and provide an approval letter to the Town of Castle Rock. Final approval of all signage will be by the Town of Castle Rock. ISSUE DATE > 05.10.16 0.3 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA Development Site Plan The criteria for tenant signage is divided into sections which align with the scale and variety of leasable districts on the site. Large Format/Value Retail Larger tenants that are nationally-recognized and located on the eastern and western edges of The Promenade at Castle Rock. High Visibility Village Tenants arranged in groups to draw on the diverse needs of the customer located within the project. Pad Sites Casual Dining Restaurants and stand- alone tenants distributed along the main thoroughfares within the project. Note: Locations are approximate. Final locations as per site development plans. ISSUE DATE > 05.10.16 0.4 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA Tenant Submittals and PCRACC Approval Tenant signage is expected to enhance and extend the A. Tenant Submittal Requirements: B. PCRACC’s Approval: spirit of the architecture for the retail, expressing clearly the All exterior signs require a Town of Castle Rock sign permit. The PCRACC shall approve tenant’s signage prior to retail name, while also serving as an expression of the high The tenant is required to have a PCRACC approved sign submittal to the Town of Castle Rock. If the Town requests quality of merchandise and services within. package in order to apply for a sign permit. any modification to the PCRACC approved sign set, PCRACC shall have the opportunity to review and approve any of Graphic Design shall be imaginative, simple and clear. The tenant shall submit for review and written approval a the modifications prior to Town of Castle Rock’s issuance of Signage shall be limited to the logo and/or name of complete set of sign drawings to the PCRACC prior to any a sign permit. the tenant. Additional icon/imagery for tenants will be submittal to the Town of Castle Rock for a sign permit for considered (at the sole discretion of the PCRACC) as long as sign fabrication. The tenant shall submit to the PCRACC all Note: The PCRACC reserves the right to reject any tenant it contributes to the overall identity of the store. Tenants are drawings and details required for Town of Castle Rock Sign signage that is deemed to be contrary to the design or expected to retain the services of a professionally trained Permit and shall include: fabrication quality for the standards of The Promenade at graphic designer to create their identity and sign program. 1. Elevation of all facades with all tenant signage, Castle Rock Development. permanent, window graphics and temporary, showing The developers of The Promenade at Castle Rock require designs, locations, sizes and layouts of each sign Make all submittals to: tenants within all districts to submit their individual, creative drawn to scale indicating dimensions, attachment Promenade Castle Rock, LLC schemes for their signage. Graphic Design, materials, devices and construction details including electrical 5750 DTC Parkway, Suite 210 construction and installation of all tenant signs will be connections and conduits. Greenwood Village, CO 80111 subject to the PCRACC’s approval and will be done solely at 303.771.4004 tenant’s expense (including approval process). The design 2. Plan view of signs on the building drawn to scale submittal must be completed as outlined. Each application indicating building dimensions, tenant linear frontage Contact info: is considered on its individual merit. No design will be dimensions, and lot linear dimensions. approved until all documents are received. Proposed signs 3. Section through letter and/or sign panel Nicole C. Hasleden shall be shown on tenant’s elevation in all tenant submittals. showing the dimensioned projection of the face [email protected] Fabricator shop drawings shall be submitted for final approval. of the letter and/or sign panel and the method 303.771.4004 of illumination as well as attachment devices and construction details including electrical connections and conduits. 4. Sample board showing actual materials and Matthews Paint Specification. 5. Submittal of a $500.00 review fee, payable to PCRACC. Submittal to the Town will require items 1-4 along with a signed approval letter from the PCRACC. ISSUE DATE > 05.10.16 0.5 THE PROMENADE AT CASTLE ROCK INTRODUCTION TENANT SIGN CRITERIA Sign Fabrication Performance Requirements Signs shall be constructed in accordance with the following 7. Separate all ferrous and non-ferrous materials with Tenant Sign Fabricator Submittal Requirements requirements: non-conductive gaskets to prevent electrolysis. In addition to gaskets, provide stainless steel fasteners to 1. Electronic shop/fabrication drawings in PDF format to 1. Tenant shall have its sign contractor submit the secure ferrous to non-ferrous metals. include the following: PCRACC’s required insurance certificate to the a. Elevation of storefront with all proposed sign(s). PCRACC prior to commencement of any work on the 8. Sign fabricator’s labels shall not be visible and shall b. Larger scale detail elevation of proposed storefront property. list fabricator’s name, installation date and permit sign(s) with overall size, letter and logo size sign area number. in sq. ft., color and finish indications, fabrication and 2. Tenant shall have its sign contractor meet with the attachment details.