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Frank Scherma FRANK SCHERMA Frank Scherma is the President of @radical.media, a global media and entertainment company that’s an award-winning producer of feature films and television programs. From its origins as one of the ad industry’s top producers of traditional television commercials, the company has become one of the premiere providers of sponsored entertainment for advertisers and ad agencies. The company has also diversified into music programming, graphic and interactive design and original photography, making it a unique, multi-platform content company. From the Academy® Award winner for Best Documentary "The Fog of War," to the Grammy Award-winning memorial for George Harrison titled "Concert for George," Frank has received critical acclaim in the feature film arena. Credits include Jay-Z's "Fade to Black," and Metallica’s “Some Kind of Monster" which won Best Documentary at the Independent Spirit Awards. More recently, Frank produced Sony Picture’s “Rent: Filmed Live on Broadway,” “Crude,” which premiered at the Sundance Film Festival, and “Bon Jovi: When We Were Beautiful,” which made its world premiere at this year’s Tribeca Film Festival and aired on Showtime. Frank’s television credits include the production of the pilot episode of the Emmy® and Golden Globe award-winning series "Mad Men,” for AMC, another Emmy® winning series “10 Days That Unexpectedly Changed America” for the History Channel, “Ironic Iconic America” for Bravo TV and the Tommy Hilfiger brand, “Britney: For the Record,” and five seasons of "Iconoclasts," an innovative six- part series produced for the Sundance Channel and sponsored by Grey Goose Entertainment. In addition, @radical produced “Storymakers,” a series hosted by Peter Bart and Peter Guber for the AMC Network, “In The Heights: Chasing Broadway Dreams,” which premiered on PBS Great Performances, “Bon Jovi: When We Were Beautiful,” for Showtime, and “Summit on the Summit” with Proctor & Gamble and MTV to raise the awareness of the global clean water crisis. More recently, the company produced the documentary “Drake: Better Than Good Enough,” which premiered on MTV. Frank’s additional TV credits include: "The Exonerated," an adaptation of the Off-Broadway play for Court TV; "Left of the Dial," an Emmy-nominated documentary on the Air America radio network, which premiered on HBO; "Gray Matter," an Emmy-nominated documentary by noted filmmaker Joe Berlinger, which premiered on Cinemax; "The Life," a weekly series for ESPN; "Shots in the Dark," a crime scene photography documentary for Court TV; "Report from Ground Zero," a 9/11 documentary for ABC; as well as the 2003 "Victoria's Secret Fashion Show" and "Road to Paris," a Tour de France special, both for CBS. More recently, Frank and his team are leaders in the branded content space, producing innovative projects for pioneering brands. The company helped develop and produced "The Gamekillers," a scripted reality dating show produced for advertising agency BBH and Unilever's Axe deodorant, which aired on MTV and released as a series. @radical.media also produced the ABC primetimes series, “Fast Cars and Superstars: Gillette Young Guns Celebrity Race,” a reality show that pairs twelve celebrities including William Shatner, Serena Williams and Jewel with six of the top-ranked NASCAR drivers. The show is a co-production with Michael Davies and BBDO. For Saatchi + Saatchi, @radical produced Toyota's "Two Roads to Baja," an hour-long special which premiered on The Speed Channel. The program follows the adventures and misadventures of two very different teams as they compete in the world's greatest off-road race, the Baja 1000. Following the success of "Two Roads to Baja," the Speed Channel premiered the sequel “Two Roads to The Taupo 1000,” a story about two off-road racers, on two very different paths, to one distant finish line. The company also produced 30 webisodes, which depicts a unique, behind-the- scenes documentary, chronicling the inner-workings of the Ford Motor Company during its corporate turnaround efforts for JWT. For Saatchi + Saatchi, @radical produced Toyota's "Two Roads to Baja," an hour-long special which premiered on The Speed Channel. The program follows the adventures, and misadventures of two very different teams as they competed in the world's greatest off-road race, the Baja 1000. Additional branded content projects include: "Nike Battlegrounds" series produced for MTV and Wieden + Kennedy Entertainment, which has placed among the highest-rated programs on MTV and sister network MTV2, and includes an integrated print and online campaign as well as a branded apparel. They launched the biggest-ever branded content initiative in China, that aired on CCTV leading up to the Olympic Games. Digital initiatives include: The award-winning crowd-sourcing site “The Johnny Cash Project,” “19.20.21,” a multimedia initiative to collect, organize and package information on population's effect regarding urban and business planning, “Boost Up” for the Ad Council, “Get Schooled” for the Bill and Melinda Gates Foundation and Viacom, “Ford Bold Moves,” “Kodiak” for the Vaseline brand, “6 Beers of Separation” online and television series for Lion- Nathan Australia, both the “6 vs 8: Showdown at Loveland Pass” and “Meet the Lucky Ones” digital content for Lincoln Mercury, and "The Adventures of Seinfeld & Superman” for American Express. Currently, the company launched “The Wilderness Downtown” in conjunction with Milk+Koblin and Google’s Creative Lab. Most recently, Frank and his team launched "driverTV," a first-of-its kind video-on-demand channel built to transform the way consumers shop for cars. “driverTV” allows viewers to shop for cars to reach for their remotes and educate themselves in the comfort of their home. "driverTV" is available in 30 million homes via the Comcast, Time Warner and Cox cable systems and represents @radical.media’s first foray into the creation of its own channel in a world of rapidly changing media distribution. A newly announced partnership with NBC Universal will bring the channel to even more viewers in the coming months. As part of Frank’s deep commitment to public service advertising, the company played a key part in the strategy, creative development and production of not- for-profit TV, print and online efforts for The One Campaign, U2 frontman Bono's global mission to end poverty and fight AIDS. The campaign, calling for increased efforts in the fight against poverty and AIDS, received more than 2 billion free media impressions. @radical.media also produced with The Campaign to Make Poverty History “One Vote,” a public service announcement to ask millions of American voters to help fight global AIDS and extreme poverty, which premiered via broadcast and on the internet, right before Election Day. As leaders in producing some of the most widely recognized and highly-awarded, global print and television campaigns, @radical.media applies the highest-level of creativity to the most exacting level of production and it shows in the roster of directors, photographers, agencies and global brands. The talent, which includes internationally recognized and award-winning directors and photographers, are offered a vast array of opportunities. @radical.media also creates videos for the music industry's top artists and labels, winning numerous MTV VMAs, MVPA Awards and Grammys. In addition to its Grammys, Golden Globe and Oscar wins, @radical.media earned two Palme d'Or Awards at the Cannes Lions Advertising Festival. The company has won numerous Emmys, D&AD Pencils, One Show Pencils, Clios and Art Directors Club medals. @radical.media also won the prestigious Smithsonian Cooper-Hewitt Design Museum's National Communications Design Award. With @radical.media, Frank was elected West Coast president of the Association of Independent Commercial Producers (AICP) for a one-year term, which eventually turned into an unprecedented three and a half year tenure. He was then elected Vice Chairman of the National AICP and subsequently became the first National Chairman elected to a two-year term. He is widely recognized for the effectiveness of his efforts, including the successful negotiation of deals with all the major unions including: IATSE, the Teamsters and the Director’s Guild of America. Frank became a board member of the Academy of Television Arts and Sciences (ATAS) from 2000 to 2004. During his first two terms as Governor on the Board of Directors, he was one of a team of three who approached the Academy and persuaded them to recognize outstanding commercials by creating an Emmy category for them. He was recently elected to his third term as Governor on the Board of Directors of the Academy of Television Arts and Sciences. Frank was also one of the founding board members of the Entertainment Industry Development Corporation. When he’s not working, Frank is often found on the soccer field or softball diamond, moonlighting as a coach for one of his three kids’ teams. He has been married to his wife Cari for twenty years. In discussing @radical’s “family environment” Frank sites his Italian upbringing as his greatest management influence. “My background taught me that the trick to keeping people close by is to keep lots of good food around.” .
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