Inside Facts of Stage and Screen (March 21, 1931)
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STAGE PRICE lO CENTS RADIO SCREEN Only Theatrical Newspaper on the Pacific Coast MUSIC Entered as Second Class Matter, ^VolT XIII April 29, 1927, at Post- Published Every Saturday at 6253 Hollywood Boulevard, office, Los Angeles, Calif., under Act of March 8, 1879 Saturday, March 21, 1931 Hollywood, Calif. No. 11 JOYRIDES BY HOLLYWOOD EXECS DUE FOR PRUNING 203'Piece Big Cost, Orchestra No Result, For L. A. Slash Due A symphonic orchestra of 203 The so-called “joyrides” which pieces is being organized in Los droves of film , execs are taking to Angeles to give a season of con- certs for the benefit of unemployed New York under the excuse of musicians here. searching for new talent are due ft is claimed by its backers as j for scrutiny and a rigid pruning, one of the most sensational musi- | ' according to word here this week. cal achievements in history, and is j <• expected rq outdo a similar move; The v,t • banking Ynt>»r-#P=. | by Roxy in New York and all other- who are seriously engaged in cut- j former such ste'ps. 's ! ting the overhead of pictures are . Income from the series of con- no longer falling for this racket, certs,. which will total 12. is ex- j pected to do much to alleviate the the report said, and hereafter only widespread unemployment condi- those whose trips to New York tions among local musicians since show positive and sizeable results the talking pictures cut in on the in-person entertainment at picture will get a second jaunt east at houses. company expense. Organizer and manager of the or- In the old silent days only the chestra is Henry Schumann-Heink. big figures in film production got Los Angeles business man and these paid-for pleasure jaunts, ami 'son of the famous singer. The usually they had something to offer move originated with the local Mu- for justification when they re- sicians’ Union No. 47, and the turned. Board of Directors, of the union are But with the coming of the talk- back of it 100 per cent. ies, the door swung wide open for Start April 12 anybody, from prop boy to super- The local concerts will follow the visor, to take a Pullman joyride if lines of those established by Roxy he stood in sufficiently well with in his former 6400-seat house in the west coast studio chieftains. So New York. In addition to the or- prevalent has been the practice, chestral numbers, there will be that it has long been a standing- principals, both singers, and otlier joke in Hollywood, and even the entertainers in a general diversified publicity men in the studios talk atrav. And due to the number of with their tongues in their cheeks talented unemployed musicians in when they tell about them. They Southern California and the music- cover up the budget dig by send- loving nature of Angelenoes, the ing out stories about the “highly local affair is anticipated as being successful trips,” which usually re- bigger a thing than its eastern sult in the signing of some second- counterpart. rate New York stage player, or the house has as yet No been ob- acquisition of a novel or magazine tained for the symphonic season, story which .could just as easily though it is understood a class have been purchased without aris- downtown picture house will prob- ing from the executive desk in the ably be the spot. The first concert studio. will be given April 12, the hour As a matter of fact, there, is from 11a. m. to 12:15 p. m„ after enough loose talent in._ Hollywood which those coming to the concert right now to cast three times as will be entitled to remain without many pictures as are being made, further charge for the regular and the stories of the world knock house program of screen and stage at the film doors. And, insofar as entertainment. • the talent is concerned, it’s higher General admission will be $1 (for class talent than can be found in which, says the sponsors, a concert New Y’ork, Paris, Vienna, or any will be given which has never be- other spot. It’s here, waiting to- fore been duplicated for $5) with a be discovered, but chances are that few rows of reserved seats, some that won’t happen so long as direc- 250 or so seats, at $1.50. There TED WHITE tors, minor executives, supervisors will be absolutely no free list, and and the other “in” men of Holly- every dollar taken in will go into wood can promote themselves into the musicians’ relief fund. Opening March 5© at the nice, long comfortable rides and a In addition to the 203 men in the whirl in the big city on salary and Orchestra proper, there will be 32 at company expense. alternates. Practically all of those Ambassador CocoaKiot Crore But, now, say the reports, the who will participate have had prior reckoning on sjunphony orchestra experience. time has come for a this score. If successful, these concerts will WITH CDS 4TM1I1M can saps, probably be made an annual event. Moral: Even bankers be forever. (Continued on Page 3) but not ) : ! Page Two INSIDE FACTS OF STAGE AND SCREEN Saturday, March 21, 1931 Vaude Coming Back Strong In Northwest Outdoor News HugheS'Franklin. Stage Plans -By Rube Cohen- Show E SA'N FRANCISCO, March 20.— Neptune Beach at Alameda, is set Not Ready For Immediate Action for a March 21 opening with George IN-FLESH Schultz's band supplying the music ASTOUNDING AS PORTLAND, Ore., March 20.— for the ninth consecutive season. I THINK IT MAY SEEM HOS TO BE Vaudeville and other in-flesh enter- By Frederick Palmer. tainment is very definitely making Tanforan race track is opening a comeback in the northwest. too, this oil March 26 when a flock I eagerly responsive to all am back through the . stage entrance it horse will Theatre owners and managers of special events be manifestations of life as demon- will be well received and resultant- THEIR PfflUl staged. Forty special police officers strated in the motives and subse- ly profitable to its purveyors. who went strong for the all-screen will be sworn in to handle the quent deeds of individuals; I am Good Advice Growing reports that Hughes- policy when the talkies came in are 'opening. vastly more interested in observing I am a good audience for any Franklin were considering adding now just as hot for acts to bring the reactions of living organisms good entertainment but I have back the patronage they lost when Phil Sapiro’s band and a big to the stimuli of their environment missed vaudeville during its ab- stage shows to their offerings in the talkies ceased vaude show will be features of the than in criticism of them. sence. I believe that, being a nor- the immediate future, were appar- to be a novelty. I a good audience for any ma! person, neither radically Sentiment among the exhibs is Boat Show at the Civic Auditorium. am high- ently definitely set at rest this week reasonably able and admirable thea- brow nor extremely low-brow, my that Hollywood doesn’t give a hoot by information uncovered by an Livermore Rodeo Association trical entertainment, using the term reactions reflect the reactions of a as to what happens to them or to this week named Thomas Norris theatrical in its broad and catholic very large class of the general Inside Facts reporter. their patronage, and it’s up to them president of the group and M. G. sense and thus embracing all and population. Being of an observing It was declared on apparently to save themselves. They feel that sundry from a Punch-and-Judy and somewhat discerning nature 1 picture people oversold them on the Callaghan secretary. Rodeo is set unimpeachable authority that no pitch the in- feel that if I talkies, for July 4 and 5. to Olympic Games, were investing money value of getting them to 3, such move was under serious con- clusive of silent and noisy screen in a theatre lease at this moment I ditch their stage shows and- then Annual California raisin festival productions, the enterprise of the would be more inclined to bet on sideration at the present time, feeding them anything, mainly vary- speaking stage, circus performances, the success of a, house ing versions of “All wili be held at Fresno May 7. showing though plans were being perfected “Broadway,” street fairs, carnivals, burlesque, vaudeville with pictures than on Quiet” and gangster pictures. If for the addition of stage shows in the Twentieth annual rodeo, at Salinas “little theatres” and so on and on, profitable future of a house pictures had held up to a higher infinitum. showing pictures about a year, or at a sooner date if has been sat back from Jul}* 20 ad with no vaude- standard, it is felt that the demand in Criticism ville. I doubt if any single a sudden change conditions for vaude would not be in- opening to July 22, running four No branch now so of made them imperative. days. I offer no gratuitous criticism for theatrical entertainment will sistent. The rub comes in that the the ample reason that criticism is ever completely kill or wholly re- Wants Ceballos theatre men are still paying the advice made destructive with the place any other form. The screen It was understood that Howard higher costs of talkies, as for rental twist of reverse English and he has not completely taken the place Hughes is determined to get Larry oil the sound apparatus, higher who volunteers advice treads one of the stage and it never will.