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2019 2ND OCT 2019 SPONSORSHIP INFORMATION THE HOTEL DISTRIBUTION EVENT 2019 2nd October 2019 The Montcalm London Marble Arch “In a world of noise it is not easy to hear yourself think. We want to create the space for senior executives to focus on what matters for their business.” Andrew Sangster, Editorial director of Hotel Analyst news analysis services and creator of the Hotel Distribution Event. Powered by For further information on all sponsorship opportunities please contact: Sarah Sangster | email: [email protected] | tel: +44(0)20 8870 6388 WWW.HOTELDISTRIBUTIONEVENT.COM 2019 2ND OCT 2019 WHERE HOTELIERS DEBATE TECHNOLOGY STRATEGY Technology is bringing unprecedented levels of change to the hotel industry and in this rapidly shifting landscape it is hard to keep sight of the horizon. There is huge amounts of detail on changes but too little on the net impact to individual hotel businesses. Who should be listened to? And, perhaps just as importantly, who HDE 2018 COVERED should be ignored? What is unlikely to deliver a return? Where must you invest? The Hotel Distribution Event 2018 offered a roster of the leading opinion formers in the hotel technology sector. Hot topics in We cannot promise you will find the answer to every question at the 2018 included: Hotel Distribution Event. But it is the first forum dedicated to helping hoteliers to do so. • How hotels address the product vs retail dilemma • The impact of changes in distribution on investment We come from an editorial background and we are immersed in analysing and synthesising information to make it meaningful for the • How important technology is to investors subscribers to our services. We take this approach to our conference • Whether the current software available was fit-for-purpose programming, creating sessions that help understanding. • The latest developments in rate parity There are many in the hotel industry, both hoteliers and suppliers, • Expedia’s evolving relationship with hotels who recognise the need to provide clarity of thought. The Hotel • Understanding China’s outbound market Distribution Event has been curated to do just that, working with delegates and sponsors to create the right environment. • The latest distribution strategies • The future of metasearch TARGET AUDIENCE • The real potential of blockchain technologies This event is for senior executives involved in sales, marketing and • What the future looks like for hotel brands technology within hotel brand, operating and owning companies. In Hotel Analyst, the event’s organiser, again links its investment addition, other senior hotel executives at the CEO, COO and CFO level market background with the digital disruption taking place in who have ultimate responsibility for these functions are expected the industry. to attend. CONTACT BACKGROUND For further information on all sponsorship opportunities The HDE is in its fifth year, building on the success of the previous please contact: three events. HDE was set up to focus on the strategy rather than the tactics of hotel distribution. Unlike other events in this area the Sarah Sangster focus is on what should be done rather than the technical details of [email protected] how it is done. +44(0)20 8870 6388 The HDE is powered by Hotel Analyst Distribution and Technology (HAD&T), the news service for all owners, operators and advisors in the sector. It provides in-depth analysis of the industry on a weekly basis, written by dedicated specialists in this field. Peter O’Connor, professor of information systems ESSEC Business School, France, IMHI; Katherine Doggrell, editor of HAD&T; and Andrew Sangster editorial director. They will once again be putting together a compelling speaker programme that offers a roster of leading opinion formers in the hotel technology sector. “ Good topics that were relevant. Very good performance from the leaders of the panels”. Jan Lundborg, Scandic Hotels “ The content of the presentations in particular was very good”. Craig Cochraine, Moevenpick Hotels WWW.HOTELDISTRIBUTIONEVENT.COM 2019 2ND OCT 2019 COMPANIES THAT ATTENDED HDE: 4C Hotels; Accor UK & Ireland; Adafabridge Hotel Consultancy; Magnuson Worldwide; Malmaison & Hotel du Vin Hotels; Marlin A.G.M Hotels; Agilysys; Apaleo; Apex Hotels; Arora International Apartments; Meininger Hotels; Midstar; Millennium Hotels and Hotels; ATPI; Avvio; Amadeus Hospitality; Resorts; Mintel; MRP Hotels; Newmarket; NH Hotel Group; Oracle; Amaris Hospitality; Atlantic Equities; Hotels & Hospitality; OTA Insight; Otus & Co; Qubit; Pandox; Precis Management Services; Barclays Bank; BVA BDRC Continental; Belmond; British Hospitality Preferred Hotels & Resorts; Marriott International; MiceCrowd; Association; Carlson Rezidor; Cendyn; citizenM; Chargifi; Cheval Nadler Hotels; Opensmjle; Pace Dimensions; Premier Inn; Pestana; Residences; Chico Hotel Solutions AB; Choose your own room; Portman Estates; Principal Hotel Company; Prix Ltd; PwC; Questex; Circus; City Suites; CitizenM; Clayton Hotels, Clink Hostels; Cogent Radisson Edwardian; Rasberry Sky Services; Radisson Edwardian Blue; Colliers; Constance Hotels; Corporate Housing Factory; Credit Hotels; RateGain; Reardon Smith Architects; Red Carnation Hotels; Suisse; Criton App; Cvent; Dalata Hotel Group; DataArt; Deutsche Remarkable Hotels UK; Revinate; ReviewPro; Right Revenue; Hospitality; Daniel Thwaites; Digital Hotelier; Digital Alchemy; Riverton; Rocco Forte Hotels; RoomMate Hotels and BeMate.com; Dorchester Collection; Dow Jones; Dragon Trail Interactive; Duetto; Rosewood Hotels; Royal Garden Hotel; Saba Hotel Group; Sabre Ebiquity; Ecole Hoteliere de Lausanne; Ennismore – The Hoxton, Hospitality Solutions; Scandic; SACO Apartments; San Domenico Essec Business School; Etc Venues; Expedia; Fastbooking; FastPay House Hotel; Sarova Hotels; ScoTrav; Select Property Group; Selenta Hotels; Fattal & Leonardo Hotels; Five Star Magazine; Fornova; Group; Serentata; Shangri La Hotels & Resorts; SHR Global; SRSL; Fore-sight Guest CRM; France IMHI; glh Hotels; Georgian House STR Global; Sojern; Small Luxury Hotels of the World; Splendid Hotel; Gerard Nolan & Partners; Google; GTMC; Guestline; Hamilton Hotels; Supercity Group; Starwood Capital Europe Adviser; Starwood HFTP; HORESTA; Hostmaker; Hotel Analyst; Hotel Partners; Hotel Hotels; Steigenberger Hotels; Step Blockchain Ecosystem; Strand Solutions Partnership; Hilton; Hodson Bay; HolidayInn London Palace Hotel; Taylor Wessing; The Expedia group; The George; The West; HOSPA; Hotel News Now; Hotel Rez Hotels & Resorts; Hotel Innovate Room; The Montcalm Hotels; The Tourism Business; TMI Riverton; Hotel Analyst; HotStats; Hyatt International; HVS; Iconic Consultancy; Topland Group; trailapp; Travelclick; Travelodge; Travel Luxury Hotels; IDeas; iDiso; Infor; InterContinental Hotels Group; Tripper; Travelport; Tripadvisor; Triptease; Upmail Solutions; International Air Transport Association; JLL; KSL Capital Partners; Urban Boutique Hotel; Right Revenue; The Montcalm Hotels; K&L Gates; KFP Five Star Conference Service; Langham Hospitality The Ritz; Travel Tripper; University of Surrey; Vision Hospitality; Group Lapithus Hotel Management; Larco; London South Bank WeddingDates; Winding Tree; World Hotel Marketing; Wyndham University; Luma Concept Hotel London; Luxury Hotel Partners; Hotel Group; Zappi; Zleep Hotels. WWW.HOTELDISTRIBUTIONEVENT.COM 2019 2ND OCT HOTEL ANALYST REPORT COVERAGE 2019 AIRBNB JOINS DISTRIBUTION RANKS The rising role of Airbnb as a distributor came to the fore at 2018’s Peter Tengstrom, partner & managing director, Midstar, pointed to Hotel Distribution Event in London. the distributors as a method of gauging how successful branding choices had been. He said: “OTAs are more friends now than foes. An additional route to market was seen as further challenging the You have to manage the brand on the OTA’s website, that’s your brands, with a number of owners questioning the need for a flag. window to promote the product. The OTAs help show the naked Jacob Rasin, director of business development, Pandox, said: “I picture if you can’t perform. would love for Airbnb to succeed with distribution. They are one of The level of business OTAs bought in has changed since their the super-brands of travel.” inception, Tim Ramskill, managing director, pan-European travel & Nick Chadwick, SVP hotel asset management, Starwood Capital leisure equity research, Credit Suisse, said: “Since 2011 the OTAs have Group, said: “We’ve put one of our hotels on Airbnb and we’ve been move from delivering lower-yielding to premium-yielding business.” surprised at how many rooms we’ve sold. All our guests have been They were also continuing to hit costs, with Ramskill commenting: delighted with the service they’ve been receiving, which is more than “By 2021 OTAs will have generated USD30bn in fees. OTAs equate they were expecting. The commission is less, but it’s not the easiest to 5.6% of global hotel room revenues this year [estimated] against tool to use and we don’t have full control of pricing.” 2.2% in 2012.” Later in the day Steven Howe, digital manager, Apex Hotels, told Ramskill underlined the supply threat posed by the sharing attendees of the group’s experiments with the platform at one of its platform, adding: “In my world there has been a remarkable level of hotels, where it had bought in new customers and, he pointed out, complacency about the impact of Airbnb. A revolution is what we’ve at a cheaper rate than the cost of an OTA. experienced in distribution over
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