Special Feature

Three

18-21 September

Published by SAP Media Worldwide Ltd. www.showdailys.comwww.showdailys.com The Publishers of Asian & Imaging Magazine “Image Organizer software is not Tamron announces Olympus PEN series just a technology, but a purpose to the redesign of their catches up with create more demand for printing” -Yoshitsugu Fukunaga, legendary 90mm OM-D technology Operations Manager, System Solution Group, Photo Imaging Products Div, Fujifilm Corporation Macro lens Photokina brouhaha

Is film dead?

When Ampex introduced a 2-inch videotape system in 1954, a front-page banner headline in Daily Variety entertainment newspaper proclaimed, “Film is Dead!” That statement certainly wasn’t true for almost the next 50 years. However, looking at data from PMA Marketing Research, US photo industry Right from snazzy smartphones provided a comprehensive The Professional sales of film and single use , which to newly launched mirrorless range of facilities which include Photography community has had been strong in the 1990’s, started a cameras to high-end relevant market information; also been provided a thematically rapid decline in about 2003 and since then digital cameras, Photokina an online match making service tailored special area. Canon has been declining at a rate of about 35% of demonstrates its will to showcase to the International Buyers and Zeiss are presenting their the previous year’s sales. In real numbers, it all. From image capturing Lounge. products and services to this this represents a drop from a high of about devices, sharing solutions, print Smartphones are given a august international audience. 948 million units in 2000 to an estimated 42 options, photo applications place of prominence in the At another special area million units in 2012. to accessories; anything and Photokina showcase area, in Photokina fine art called So is the statement “Film is Dead” about everything remotely related to with manufacturers, network See me, Feel me, Print me, to become true today? imaging is part of the show. providers, and app creators, professional and amateur users KODAK For the 1158 exhibitors of sharing space. With 700 million can find out how the various The secrecy required by the current which 63% are international, smartphones expected to be printers and types of papers Chapter 11 proceedings make it difficult to this is perhaps the perfect sold worldwide the organisers influence the resulting print and know what is going on at Kodak. environment to regain the would like the Mobile Imaging how that affects the impression In February, Kodak announced its plan photography industry’s glory segment to be an integral part the picture makes. (Continued on Page 06) days. The organisers have of the photography industry. (Continued on Page 02) www.showdailys.com

1 Photokina 2012 Day Three

Special Feature

Three

18-21 September

Published by SAP Media Worldwide Ltd. www.showdailys.com The Publishers of Asian Photography & Imaging Magazine “Image Organizer software is not Tamron announces Olympus PEN series just a technology, but a purpose to the redesign of their catches up with create more demand for printing” -Yoshitsugu Fukunaga, legendary 90mm OM-D technology Operations Manager, System Solution Group, Photo Imaging Products Div, Fujifilm Corporation Macro lens Photokina brouhaha

Is film dead?

When Ampex introduced a 2-inch videotape system in 1954, a front-page banner headline in Daily Variety entertainment newspaper proclaimed, “Film is Dead!” That statement certainly wasn’t true for almost the next 50 years. However, looking at data from PMA Marketing Research, US photo industry Right from snazzy smartphones provided a comprehensive The Professional sales of film and single use cameras, which to newly launched mirrorless range of facilities which include Photography community has had been strong in the 1990’s, started a cameras to high-end relevant market information; also been provided a thematically rapid decline in about 2003 and since then digital cameras, Photokina an online match making service tailored special area. Canon has been declining at a rate of about 35% of demonstrates its will to showcase to the International Buyers and Zeiss are presenting their the previous year’s sales. In real numbers, it all. From image capturing Lounge. products and services to this this represents a drop from a high of about devices, sharing solutions, print Smartphones are given a august international audience. 948 million units in 2000 to an estimated 42 options, photo applications place of prominence in the At another special area million units in 2012. to accessories; anything and Photokina showcase area, in Photokina fine art called So is the statement “Film is Dead” about everything remotely related to with manufacturers, network See me, Feel me, Print me, to become true today? imaging is part of the show. providers, and app creators, professional and amateur users KODAK For the 1158 exhibitors of sharing space. With 700 million can find out how the various The secrecy required by the current which 63% are international, smartphones expected to be printers and types of papers Chapter 11 proceedings make it difficult to this is perhaps the perfect sold worldwide the organisers influence the resulting print and know what is going on at Kodak. environment to regain the would like the Mobile Imaging how that affects the impression In February, Kodak announced its plan photography industry’s glory segment to be an integral part the picture makes. (Continued on Page 06) days. The organisers have of the photography industry. (Continued on Page 02) www.showdailys.com

1 Photokina 2012 Day Three News Views & Events Olympus PEN series catches up with OM-D technology

Also launches the STYLUS XZ-2

Olympus also launched the much- awaited successor to its popular compact the XZ-1 with a major facelift. The Stylus XZ-2 comes equipped with a customisable www.showdailys.com controls for photographers to explore more. However the biggest change that the new compact camera features is the new touch-sensitive tilt screen, the TruePic VI image processor, Full HD movie recording and FlashAir compatibility for sharing images directly on the social

The E-PM2 and the E-PL5 network. The camera is available in black colour for EUR 549.

With the action refusing to stop in the mirrorless category, Olympus comfortable angles including shooting in the self-portrait mode where introduced the two new PEN series cameras featuring the OM-D the screen reverses the image to give a mirror image of what the technology at the show. The new cameras come equipped with OM-D camera sees. With the increase in the integration of the user interface features in an attempt to woo the consumers with premium technology. and apps on the smartphones, the PEN series cameras feature FlashAir The PEN Lite (or E-PL5) and new PEN mini (E-PM2) feature the same Live compatibility and its app that lets you upload images to network via a MOS sensor from the OM-D including the TruePic VI image processor smartphone.  and auto focus. These enhancements make the new PEN series duo comparable to the OM-D E-M5. Apart from the internal hardware updates, the E-PL5 and the E-PM2 features a tiltable, touch-sensitive monitor. Like many of the other mirrorless cameras launched at the show, both the models feature direct Wi-Fi capability in order to access social media. Both the cameras will be available from late October alongwith M.ZUIKO 14-42mm 1:3.5-5.6 IIR lens. The EP-L3 will cost EUR 699 whereas the E-PM2 will cost EUR 599. Both the cameras come in a similar design retaining their retro style in a modern package. The upgrade in the sensor as well as the processor department allows the cameras to generate 16.1-Megapixel stills and Full HD movies. Although we haven’t tested the low-light performance of the camera yet, it is expected to be in comparison with the OM-D. Olympus XZ-2 The cameras feature a 3-inch LCD screen which tilts to cover

Photokina brouhaha (Continued from Page 01)

There are number of high quality exhibitions (IPC) exhibition titled United Nations: Seven the entrants in the Boulevard of Competitions. at Photokina 2012. This year’s highlights include Decades of Photography, which uses pictures For Cologne it is that time when every two Uwe Ommer’s Teens and Families project, to document the UN’s work all over the world. years the best of the photography fraternity Manfred Baumann’s exhibition titled Vision Companies that stage international competitions converge to examine the possibilities that and the International Photographic Council for professional photographers have presented photography has to offer. 

2 Photokina 2012 Day Three Special up withOM-Dtechnolgy Olympus PEN seri c Feature a tches 3 Photokina 2012 Golla CameraBags-FreshGolla Design andFunctionality und gewinnen Sie eine Golla Kameratasche! SieeineGolla und gewinnen Visit us to see our new collection Visit ustocollection seeournew and win a Golla CameraBag! and winaGolla Besuchen Sieunseren Stand

Golla -Halle 2.1,B025/C026 Golla Day Three Join usonFacebook.Join www.golla.com

www.showdailys.com Cover Story Is film dead?... to phase out its dedicated capture devices in the same factory. Therefore, we expect that For some hands-on learning about the business, whoever purchases the business that sells our early photographic processes, check out including digital cameras, pocket video still consumer and professional films will create Mark Osterman who is the Photographic cameras and digital picture frames, in the first a supply agreement with Kodak. As we’ve also Process Historian at George Eastman House half of 2012 and said it will plan to expand its stated, we will be open to negotiating a licensing International Museum of Photohraphy & Film. current brand licensing programme, and seek agreement.” He and his wife France Scully Osterman have licensees in these categories. At this point, it’s anybody’s guess what will evolved as historians and modern masters of a In March, due to a steady decrease in happen to the Kodak line of consumer and wide variety of historic (alternative) photography, sales and customer usage, combined with professional films if they can’t find a buyer. most notably, the wet-plate collodion process. highly complex product formulation and Location: Hall 4.2 Stand E020/F029/E030 There are many manufacturers around the manufacturing processes, Kodak discontinued FUJIFILM world involved in making photographic films. E-6 colour reversal films. This did not affect In July this year, Fujifilm Holdings Corp. The ones I’ve heard of are Filmotec in Germany. www.showdailys.com colour negative films or B&W films in the Kodak President Shigehiro Nakajima promised to (www.filmotec.de) and Inoviscoat in Germany Professional Film portfolio. continue its business, even (www.inoviscoat); The Impossible Project In mid-August, Kodak sought approval though demand for films has slumped due to (www.the-impossible-project.com) (Location: on a series of renegotiated contracts with the the popularity of digital cameras. Hall 2.1 Stand D020); Agfa-Gevaert in Belgium major movie studios. The agreements include In September, they said, “As a result of (www.agfa.de); Fotokemika in Croatia (www. price increases as well as provisions Kodak will reduced demand, Fuji has decided to pull the fotokemika.hr); Foma in Czech Republic (www. continue supplying of film through at least 2015, plug on all their movie film, both for capture foma.cz/foma/default.asp); Tasma in Russia saying, “There’s no short-term plan to get out and projection, by March 2013.” They claimed (www.tasma.ru/en/); and Slavich in Russia of motion picture film. We see it remaining a that they will still produce their ‘archive’ (www.slavich.com). viable business.” motion picture film (ETERNA-RDS) and that Infact there is a growing trend of film users in A week later, Kodak said they were focusing professional and amateur photographic film will the developed markets, where photographers on commercial, packaging and functional printing continue to be manufactured, though perhaps have started moving back to the dark room. solutions and enterprise services – this includes on a much smaller basis. There are also newer forms of photography the consumer inkjet, entertainment imaging, Location: Hall 4.2 Stand A010/B019 styles evolving like the “wet plate photography” commercial film and specialty businesses as CHINA LUCKY FILM announced earlier this based on the techniques of film. well. Accordingly, it initiated sale processes for month that they were stopping production of So, is film dead? With only Kodak and Fujifilm its Personalised Imaging and Document Imaging colour film products due to a sharp decrease in in the colour film business, it looks like colour businesses (Which includes the portfolio of demand in recent years. films may be in trouble in the near future. traditional photographic paper and still camera Location: Hall 6 Stand E023.(www.luckyfilm.com/ It’s encouraging that the large movie film products.) html/MasterSite/EN/index.html) studios have recognised that silver halide based Kimberly Snyder, President and General ADOX is presenting its SILVERMAX B&W film photographic films represent an attractive Manager Entertainment and Commercial Films with an increased silver content compared option for the long term archiving of digital Group tried to clarify that statement by saying, to regular films. When used with their new content and both Kodak and Fujifilm now offer “I can assure you that Kodak’s motion picture SILVERMAX developer, it gives up to twice as films for this purpose. B&W films have a large films are not part of this announcement and will much DMAX to capture the brightest highlights worldwide manufacturing base that should be remain with the company. Kodak will continue and deepest shadows. able to meet the demands of photographers for to manufacture and distribute its quality line Location: Hall 6.1 Stand F026. (www.adox.de) years to come. of motion picture film products. As a matter HARMAN TECHNOLOGIES LIMITED is the In addition, the most adventurous of fact, all film manufacturing will actually stay company behind the ILFORD brand of black photographers can take advantage of the many with Kodak, including that of consumer and and white photographic products. A prototype opportunities to learn about how to make and professional still film.” of their new HARMAN TiTAN 8 x 10 Pinhole work with the early photographic systems and She also mentioned that Kodak had just Camera will be shown at Photokina. perhaps make their own film. announced a new colour asset protection film. Location: Hall 06 Stand B028 For those who enjoy digital capture, many will The new film, Kodak Asset Protection (www.harmantechnology.com) find ways to use hybrid techniques, like producing film 2332 is optimised for content owners who While major manufacturers have announced digital negatives with inkjet printers, to print originate or finish their productions on digital that they will pull out of the film business in their digital images on a multitude of alternative formats and want to protect their valuable media the years to come, there are many small photographic materials of their own making. for the future. The stock offers over a century manufacturers that are emerging in the same Although film might not be as big as it was of dye stability when stored in recommended category. At the same time the number of before, it certainly wont be dead for a while. environments. A B&W separation film is planned sources for analouge are continuously increasing. Interested photographers should have no for later this year. Take for instance Lomography and their giant trouble in finding film; probably not in all the old A further clarification occurred on Facebook LomoWalls at Photokina (Passage Hall 4 to Hall sizes, and probably not for the old prices, but it in early September when Kodak said, “Our film 5) and Apug - The Users will surely be around.  manufacturing for all our business lines happens Group web site. (www.apug.org) Fred Shippey

4 Photokina 2012 Day Three News View& to give effects to photos like like photos to effects give to modes picture different has also camera even The settings. or custom common modes, access shooting to wheel control style DSLR a include with lowlight. deal to equipped well is lens the , F2.0 an With mode. focusmacro the intojumps that buttons. It also has a third control adjustment on-the-body as well has an aperture and focus ring, as RX1 the of lens The DSLR. 99 Alpha announced recently the in found also is which engine, processing image BIONZ their with teamed is sensor CMOS EXMOR megapixel 24.3 lens. The Zeiss Carl F/2.0 35mm length focal fixed a and sensor effective megapixel EMOR CMOS market. the in cameras compact digital other to comparable almost is and camera, full-frame smallest RX1 The is quite possibly reason. the world’s without not and about as the talkednew RX1, compact interesting as none few but products, a quite has Photokina at showcase Sony’s camera frame fixed lens Sony DSC-RX1full Other interesting features features interesting Other 24.3 a featurescamera The Events promising.  looked saw we images sample the of Some works. the autofocus fast how and light, low in is camera the dependable how average on depends lot A quality. image above flexible with small camera a photojournalists for looking for classic cult a become could RX1 the $2800), (approx. pricing, steep viewing. HD for devices enabled HDMI other or Laptop or TV the to signal HD a send to possible is it and 24p, at shoot to choose also 1080p can users and HD video, resolution Full shooting of shot single images continuously. a six from create photo helps that mode Reduction Noise Multi Frame the is feature additional image to blur.minimise Another low-noise single a of creation the enables frames five of burst high-speed A HDR. Auto and Panorama Sweep bundled like features commonly has also camera the effects picture from Apart look. miniature a even andfocus soft effect, poster the 5 Despite the somewhat somewhat the Despite capable is camera The Photokina 2012 masdr em is team and amateurs both of up made ambassador and The PNY photography. photography adventure macro , wildlife, sports, PN Y industries; various from globe the across photographers where supports photo many ambassadors PNY’s of one Reugels is high-speed images. such photography achieve to used equipment specialised the and and uses often he techniques which tricks various the In demonstrated he workshop, the agencies. various for work his comissioned has years three last the for drops photographing high-speed solutions. PNY with studio mobile his in conducts he that workflow, and technique unique Reugels’s first-hand them to show was journalists for PNY by of hosted event The pictures drops. water taking of process his demonstrated who Reugels press was invited to meet Markus The photography. art liquid on workshop one-off a they organised Inc., Technologies, by PNY held conference press a In storage solutions latest high-speed PNY launches Markus Reugelsdemonstrating liquidartphotography Reugels, who has been been has who Reugels,

Day Three

IOPS.  read/write random 85,000 and 520MB/s sequential write speeds speeds, read sequential 550MB/s to up offering controller, 2281 and is powered by the SandForce encryption AES 128-bit supports interface, 6Gbps III, SATA 2.5” a boasts series SSD Pro XLR8 Theusers. professional semi and enthusiasts, multimedia for built device SSD storage a is which Pro Series XLR8 the also launched PNY MB/s. 90 of speeds write and MB/s 120 of speeds CompactFlash read allows which Plus, Pro-Elite PNY the market with CompactFlash the for PN by hosted workshops and classes master of series photographic a through community the to support provides team ambassador PNY The . high-speed and work, graphics card, for art. post-processing Quadro PNY and the includes This work their and facilitates improves that equipment with supplied PNY are ambassadors solution, render’ share, ‘capture, complete PNY’s keeping with In alike. professionals presented its latest card latest its presented PNY Y .

www.showdailys.com www.showdailys.com News View& creation software and same-day creative output photo new announced also HP environments, environmental advantage. an with and halide silver traditional than cost lower a at prints photo provide to labs photo help create offerings replacement halide new silver their that states HP Business, Graphics Solutions Division, Indigo Manager, General photo cards areusingHPIndigotechnology. and calendars books, photo including from theHPIndigo10000DigitalPress. output sample including applications, photo of technologies for the printing photo digital market HP’s and area full display range on Alsoprints. high-volumetechnologyto AgXlow-photofor to alternative economical high-quality, a labs photo solutions offer new the 4.1), (Hall stand replacement fortraditionalsilverhalide(AgX). a as technology Press Digital Indigo HP using for professional portrait solutions and consumer photo prints new announced yesterday Hp HP extends photoprintingleadership X-Rite showcases range ofcolour management solutions free evening walking tours of local Cologne Cologne local of tours walking evening free both saves colour time andmoney. of rendering professionals, accurate how learn may enthusiasts imaging and filmmakers so technologies colour video in and 2012. Photokina at imaging industries solutions the for advanced management the some of showcasing is Incorporated X-Rite In addition to new solutions for photo lab photo for solutions new to addition In and President Vice Bar-Shany, Alon Today,products, specialty photo all of 70% Demonstratedatphotokina 2012 onthe HP In addition, the company is hosting two two hosting is company the addition, In new demonstrate to aims X-Rite HP Indigo7600Digital Press Events 6 Photokina 2012 uh s htbos bo cvr, calendars, covers, book photobooks, applications as such photo oversize 20.9 enables x 29.5 inches) / [mm] millimeters 530 x (740 press format size B2 The Press. Digital Indigo 10000 HP the from output technologies, sample and including substrates inks, HP using available techniques latest the demonstrating Printer. Photo Z3200 Designjet HP and Printer Photo HP Press, Printer,L26500 Designjet Digital Z6200 Designjet HP 7600 Indigo HP including market, photo the for systems printing digital of Mohawk, MitsubishiandFelix Schoeller. including vendors, from paper media, photo including photo Indigo-certified HP of range a growing photomerchandisemarket. products that will help retailers capitalise on the up with fun props and have their portraits portraits their dress have and can props fun visitors with up where set-up booth has X-Rite photo fair, a the at fun of bit offer Photo a to And its (PCP). with Partner Competence management colour on presentations in and is co-hosting videography management colour of importance about the presentation free a sponsoring is also X-Rite . better take to from how learn will photographers X-Rite Coloratti professional participants where sites P lo s etrn applications featuring is also HP At Photokina, HP will display its broad range The HP Indigo photo prints solutions support

Day Three Manager, Imaging. management Market X-Rite’s Kunz, Thomas said colour needs,” changing ever their support to designed are that solutions new at by offering technology changing rapidly with pace photographers keeping both are we how 2012 show Photokina and to we excited videographers so 2010, particularly are Photokina since industry taken. variety ofpricepoints. retailers to offer personalised photo wall art at a enabling products, decor art wall same-day of worldwide inSpring2013. retailers to available be Fallwill in and US 2012 the in introduced be will Books Photo Cover Custom HP spine. the and cover the both text to add and cover book’s the on feature to or in-store online. Customers can ordering choose a favourite photo same-day for available and finishedbyLoxley Colour. MediaClip was printed on the HP Indigo 10000 by designed was which book, leather-bound hardcover, The (39.37 opened. when meter wide inches) one nearly measures which book, photo lay-flat largest world’s the see can visitors example, an As products. photo size standard- of production also and posters, and “Much has happened in the imaging imaging the in happened has “Much diinly H i itouig portfolio a introducing is HP Additionally, now are Books Photo Cover Custom HP HP Indigo7600Digital Press  Your Guide To The Worldwide Photo Imaging Industry

Photo Imaging News - Publications Bringing you news of the consumer and professional photo imaging industry for 30 years - in Chinese and English

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Product and service categories covered include:

FILMS, DIGITAL EXPOSURES, CENTRAL LABS - by Segment (consumer, professional); and Totals PRINTS - by Segment (consumer, professional); Source (sharing, film,cameraphones, digital cameras); Consumer Print Output, Channels (retail onsite/offsite, online, home); and Media Usage (silver halide (photo), inkjet and dye sub paper) PHOTO IMAGING KIOSKS - Volume and Value by Type (printing, non-printing/input station); Primary Output Print Size (4x6", larger); Prints/ Day; and Technology (inkjet, thermal) MINILABS - Volume and Value by Sales (new, reconditioned); Installations (units, locations); Type (Analog, Digital); Technology (silver halide, inkjet, thermal); Capacity (<900 prints/hr., ≥900 prints/hr.); and Prints/Day PERSONALIZED PHOTO PRODUCTS - by Volume and Value (CD/DVDs, photobooks, greeting cards, calendars, posters, mugs)

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• October 17, 2012 International Business Forum - Americas, Las Vegas Convention Center [in conjunction with the SGIA tradeshow] • January 5, 2013 International Business Forum - India, Pragati Maidan, New Delhi [in conjunction with the Photofair tradeshow] • February, 2013 2-day Business Forum International, Cologne, Germany [in cooperation with International Contact and Photokina] • May, 2013 International Business Forum - China, Beijing, China [in conjunction with China Print 2013]

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At Photokina with GfK in Passage Between Halls 2 & 4 Stand A001

Offices in U.S.A., Europe and China, with affiliates worldwide

Download our descriptive brochure and company overview at http://www.photo-news.com Photofinishing News International 10915 Bonita Beach Road, #1091, Bonita Springs, FL U.S.A. 34135 http://www.photo-news.com email: [email protected] Tel: +1-239-992-4421 Fax: +1-239-992-6328 www.showdailys.com News View& distance. working broad a ensuring not thus focusing, when change does therefore the lens of length overall The than the front lens elements. rather group, lens which internal the only moving by system, focuses Focus) (Internal IF incorporate also clearer, will lens The images. crisper for ghosting and flare reducing significantly by performance anti-reflection in improvement an & Angular-Dependency) Coating which delivers newly developed eBAND (Extended Bandwidth the have following featurestoenticethephotographers. will lens The 2012. within mount Sony and Nikon Canon, the for released be DiMACRO 1:1 VC USD (Model F004) will also Silent Drive). (Ultrasonic USD Compensation)and (Vibration redesigned completely proprietaryVC company’s the including feature optics will lens The cameras.full-sizeSLRfor lens macro 90mm its Tamron announced that the company willday of redesignthe show, Morio Ono, President and CEO,the full-size high speed on the first Aftertheannouncement forthedevelopment of 90mm Macro lens redesign oftheirlegendary Tamron announcesthe h ln wl faue h manufacturers the feature will lens The F/2.8 90mm SP the lens, telephoto its Like Events Compatible mounts: Standard accessory: Minimum aperture: No. ofdiaphragmblades: Weight: Diameter: Entire length*2: Length*1: Filter size: Working distance: Maximum magnificationratio: Minimum focusdistance: Lens construction: 17°37′ (with APS-C sized sensor digital SLR cameras) Angle ofview(diagonal): Maximum aperture: : Model: 8 Photokina 2012 Some oftheotherfeatures oftheinclude: 5. 4. 3. 2. 1. moisture frompenetratingthelens. prevent to construction Moisture-resistant manual focusmechanism. speedy AF drive together with a continuous a power to Drive) Silent (Ultrasonic USD camera shake. reduces mechanism stabilisation image Compensation) (Vibration VC The aberrations, (Low chromatic reduce LD to element one Dispersion) and glasses Dispersion) Low (Extra XLD two include will lens The Drive). (Vibration Silent (Ultrasonic USD and Compensation) VC the with offering line standards in current keeping design new A Canon, Nikon,Sony F/32 9 (rounded diaphragm) 550g (19.4oz)* φ76.4mm 122.9mm (4.8in)* 114.5mm (4.5in)* φ58mm 139mm (5.5in) 1: 1 0.3m (11.8 in) 14 elementsin11 groups 27°02′ (withfull-sizeSLRcameras) F/2.8 90mm F004

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www.showdailys.com Market less. substantially is value the although produced, being photobooks of number the exceeds also ordered West Europe, the number like of mugs being world, the of regions some In photobooks. of number the exceeds greatly sold cards of number the volume, of value. terms In of terms in 2010 cards during photo of sales surpassed this only sales in photobook that sales note graph to interesting photobook is it driving on billion. 8.5 USD to substantially climb to expected are sales kiosks, through or home at online, products these create to easier it makes software new as 2013, in and 2003, since 42.5% of CAGR a representing 2012, during billion 7 USD reach included. Sales in US dollars are expected not to are prints canvas although 1, Figure in shown are products. high-margin Worldwide sales of these products photo to companies, personalised turning online are including retailers, Photofinishing thinned. have margins and heightened has competition price world, the of decrease in most, but not all, parts to continues ordered being prints 4x6” traditional of number the As higher margins Personalised photo products bring Figure 1 lhuh h idsr focuses industry the Although Trends 12 27% in 2010. The shift in revenue and 71% to compares This 2011. in revenue of 18% represented Prints and mix, 79% represented product PPS of terms In year. prior the in 10% versus revenues photocard which represented 7% of total net in revenue, print 4x6” and decrease revenue a by offset revenue print in format large increase an to was due revenue primarily print in overall increase 2010 The to compared (US$83,931,000). 2011 in $1.1 increased million, or 1%, to US$84,992,000 revenue print However, 2011. 31, December through acquired was company that date the from products Prints Tiny of net sales the of from revenues million $93.0 including cards; stationery and greeting and photobooks of sales increased of increase The in PPS 218.668,000). was primarily a (US$ result 2010 to compared to US$374,733,000 71%, or million, US$156.1 and increased Productsrevenues (PPS) Services Personalised year, its 2011 full the For market. this in companies largest world’s the of one Shutterfly, of company imaging performance photo online the US-based be in can seen services and products h iprac o these of importance The Photokina 2012 Vistaprint hopes to help Albelli (the 2013, FY In Europe.” family: and home for geography important category (photobooks) for its most product biggest single “the into it its foray into Home & Family, strengthen Netherlands-based bringing to Albumprinter Vistaprint acquired 2011, In customers. up-market and usage, family and home for products personalised marketing services, new geographic markets, digital include adjacencies” which “market as well as both expansion Asia, into primarily geographically, its focusing is 2012) 30, billion, 1 US$ exceeding revenues June (ending year quarter. fourth the during primarily 2011, US$32.57 in environment intensive discount a reflecting to US$32.88), - revenues) (2010 1% print declined (excluding commercial value order average the although 4,069,000), - (2010 4,864,000 to 20% increased year the for customers transacting of number being The 2.26). - (2010 year 2.31 the over per customer orders the of with number average 9,204,000) - 11,259,000 to (2010 year 2011 the for 22% rose received Shutterfly is apparent. Figure 2

itpit wt 21 fiscal 2012 with Vistaprint, orders of number The Day Three htbo Ascain tgs a stages Association Photobook Japanese A sales. boost to how wondering are retailers Japanese lagging behind other countries’ and the development of photobooks is (2003-2012), CAGR 48.3% a has Japan in market photobook the Although Japan. excluding to India, Korea from 2003-2012), stretches which CAGR Asia-Pacific (110.2% Greater and 2012) 2003- CAGR (117.5% America Latin are production photobook of terms in regions geographical the growing fastest The Zone. within Euro difficulties financial the with even 78.3%, of period same the over catching CAGR a with slowly up is region East) East Europe, Africa and the Middle 50.7%, although the EMEA (West Europe, of from 2012 through CAGR 2003 a with years next few the so remain to continue will and photobooks of producer largest the been has US, the by led region, America North The 2. Figure in shown are photobooks for the size of the global market for home andfamilyproductsales. its grow to continue to products printed other and announcements invitations, for content its expand Additionally, Vistaprint continues to there. brand secondary valuable a albumprinter brand name) become The estimates and projections and estimates The Market Trends

conference every year to teach iPhone owners (69%) are more group is by the industry how to promote likely to print than the average, far the biggest photobooks. which Cutting attributed to their buyer of print A significant contributing factor higher education. Mothers (63%) services, and to the success of the successful are also more likely to make making holiday photobook companies is targeted numerous prints each month photo greeting marketing. The NPD Group (www. than the average. Those who cards often npd.com) Consumer Tracking print most are also to be the ones r e p r e s e n t s Service has studied these trends most likely to order personalised their once/year in the US. At the 2012 ‘Memories photo products. From this analysis, opportunity are More’ interactive conference we should recognise that key to share held at the end of February in customer data should include the family photos

Cologne, Liz Cutting presented various capture devices that they with distant Figure 4 data showing the demographic are using. relatives and and ownership breakdown of Figure 3 shows not only the friends. Education also plays a role During the 2012 International those consumers who print more distribution by product, but also in consumer propensity for buying Business Forum – India, Sunil than five images/month. As would by the spending on printing and products and services. 61% of Chhugani from Print On Demand be expected the highest incidence purchases of capture products. The those who buy photobooks have Services (www.podsdigital. of printing for this group is from “Moms with young kids” category at least one college degree. Cutting com) commented that with those who use interchangeable refers to children at home who are then mentioned that the soft cover personalisation, you can offer lens cameras (87%). However, younger than six years old. This “Brag Book” is much simpler to services which are differentiated create and also more inexpensive from competitors, and a and could be promoted to personalised piece is one-of-a-kind customers. and more meaningful to anyone As more companies enter the receiving it. Personalisation for photobook market, particularly consumers could entail duplexed commercial printers seeking prints, photo and portfolio to produce higher margin books, calendars and greeting products to offset their shrinking cards. However, rather than traditional business, prices and offering simple individual memory margins for printed personalised keepsakes he suggested creating photo products are starting to complete packages, such as shown drop. One result is that “photo” in Figure 4, the Party-In-A-Box companies that are running which includes almost anything digital printers are moving into that could be used at a party.  Figure 3 the “commercial” arena. Don Franz

Vanguard unveils new brand identity at the show With the show witnessing a lot of action in the since November 2011 and the company has camera and video department, the accessories gone through a full set of systematical research manufacturers are not far behind. At the show, and review about itself. It was on the basis of Vanguard announced its new global brand this research that the new interpretation of identity signifying a new milestone in the Vanguard came into its shape. company’s 26-year old history. The objective A distinctive new logo and visual system of the change in the brand identity is to convey interprets the company’s mission as well as brand the advancement of Vanguard, from a traditional photographers to enhance their ability to yield value of intuitive design. All products to release manufacturer into a leading brand. incomparable results,” added Lee. across the globe will unveil the new logo following “We’ve been dedicated to providing According to the manufacturer the company the announcement at Photokina. photographers with innovative design and has provided photographers around the world “As we continue to dedicate ourselves high-quality products since the company’s with tripods, , ball heads, pan heads, through constantly providing innovative and establishment,” said Anne Lee, CEO, Vanguard. bags, cases, optics and other photography progressive product solutions that revolutionse “The implementation of Vanguard’s new identity accessories for more than 25 years. This has the leading technology and design, our brand represents not only our grit in offering customers enabled them to earn a solid reputation that is also evolving to address the changing global a rich experience, but also to live our mission spans across the world. market,” said Charles Hsu, General Manager, and values by providing integrated solution for The new identity is based on the evolution Vangurad.  www.showdailys.com

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Übersicht zur aktuellen Hallenbelegung Overview of the current planning stage 20 Halle/Hall 1

Photokina 2012 Leica

Halle/Hall 2.2 Nikon, Olympus, Casio, Pentax Ricoh, Epson

Day Three Halle/Hall 2.1 Hasselblad, Minox, Zeiss, Swarovski, Braun, Reflecta Halle/Hall 4.2 Halle/Hall 5.2 Halle/Hall 6 Halle/Hall 3.2 Fuji, Tamron, Hama, Samsung, Sony, HaPa, Noritsu, Difox, Erno, Canon, CEWE, Sigma, Kodak Lowepro, Rollei Hahnemühle, Ilford, Panasonic Henzo, etc.

Halle/Hall 4.1 Halle/Hall 5.1 Halle/Hall 9 Halle/Hall 3.1 HP, posterXXL, Datacolor, Hensel, Profoto, Mascotte, Supra, Meade Riva, Marumi Optical, Globell, Velbon Multiblitz, Bron, Instruments Saal, Avenso Elinchrom, FOBA