Photokina Brouhaha
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SPECIAL FEATURE THREE 18-21 September Published by SAP Media Worldwide Ltd. www.showdailys.comwww.showdailys.com The Publishers of Asian Photography & Imaging Magazine “Image Organizer software is not Tamron announces Olympus PEN series just a technology, but a purpose to the redesign of their catches up with create more demand for printing” -Yoshitsugu Fukunaga, legendary 90mm OM-D technology Operations Manager, System Solution Group, Photo Imaging Products Div, Fujifilm Corporation Macro lens Photokina brouhaha IS FILM DEAD? When Ampex introduced a 2-inch videotape system in 1954, a front-page banner headline in Daily Variety entertainment newspaper proclaimed, “Film is Dead!” That statement certainly wasn’t true for almost the next 50 years. However, looking at data from PMA Marketing Research, US photo industry Right from snazzy smartphones provided a comprehensive The Professional sales of film and single use cameras, which to newly launched mirrorless range of facilities which include Photography community has had been strong in the 1990’s, started a cameras to high-end relevant market information; also been provided a thematically rapid decline in about 2003 and since then digital cameras, Photokina an online match making service tailored special area. Canon has been declining at a rate of about 35% of demonstrates its will to showcase to the International Buyers and Zeiss are presenting their the previous year’s sales. In real numbers, it all. From image capturing Lounge. products and services to this this represents a drop from a high of about devices, sharing solutions, print Smartphones are given a august international audience. 948 million units in 2000 to an estimated 42 options, photo applications place of prominence in the At another special area million units in 2012. to accessories; anything and Photokina showcase area, in Photokina fine art called So is the statement “Film is Dead” about everything remotely related to with manufacturers, network See me, Feel me, Print me, to become true today? imaging is part of the show. providers, and app creators, professional and amateur users KODAK For the 1158 exhibitors of sharing space. With 700 million can find out how the various The secrecy required by the current which 63% are international, smartphones expected to be printers and types of papers Chapter 11 proceedings make it difficult to this is perhaps the perfect sold worldwide the organisers influence the resulting print and know what is going on at Kodak. environment to regain the would like the Mobile Imaging how that affects the impression In February, Kodak announced its plan photography industry’s glory segment to be an integral part the picture makes. (Continued on Page 06) days. The organisers have of the photography industry. (Continued on Page 02) www.showdailys.com 1 PHOTOKINA 2012 DAY THREE SPECIAL FEATURE THREE 18-21 September Published by SAP Media Worldwide Ltd. www.showdailys.com The Publishers of Asian Photography & Imaging Magazine “Image Organizer software is not Tamron announces Olympus PEN series just a technology, but a purpose to the redesign of their catches up with create more demand for printing” -Yoshitsugu Fukunaga, legendary 90mm OM-D technology Operations Manager, System Solution Group, Photo Imaging Products Div, Fujifilm Corporation Macro lens Photokina brouhaha IS FILM DEAD? When Ampex introduced a 2-inch videotape system in 1954, a front-page banner headline in Daily Variety entertainment newspaper proclaimed, “Film is Dead!” That statement certainly wasn’t true for almost the next 50 years. However, looking at data from PMA Marketing Research, US photo industry Right from snazzy smartphones provided a comprehensive The Professional sales of film and single use cameras, which to newly launched mirrorless range of facilities which include Photography community has had been strong in the 1990’s, started a cameras to high-end relevant market information; also been provided a thematically rapid decline in about 2003 and since then digital cameras, Photokina an online match making service tailored special area. Canon has been declining at a rate of about 35% of demonstrates its will to showcase to the International Buyers and Zeiss are presenting their the previous year’s sales. In real numbers, it all. From image capturing Lounge. products and services to this this represents a drop from a high of about devices, sharing solutions, print Smartphones are given a august international audience. 948 million units in 2000 to an estimated 42 options, photo applications place of prominence in the At another special area million units in 2012. to accessories; anything and Photokina showcase area, in Photokina fine art called So is the statement “Film is Dead” about everything remotely related to with manufacturers, network See me, Feel me, Print me, to become true today? imaging is part of the show. providers, and app creators, professional and amateur users KODAK For the 1158 exhibitors of sharing space. With 700 million can find out how the various The secrecy required by the current which 63% are international, smartphones expected to be printers and types of papers Chapter 11 proceedings make it difficult to this is perhaps the perfect sold worldwide the organisers influence the resulting print and know what is going on at Kodak. environment to regain the would like the Mobile Imaging how that affects the impression In February, Kodak announced its plan photography industry’s glory segment to be an integral part the picture makes. (Continued on Page 06) days. The organisers have of the photography industry. (Continued on Page 02) www.showdailys.com 1 PHOTOKINA 2012 DAY THREE NEWS VIEWS & EVENTS Olympus PEN series catches up with OM-D technology Also launches the STYLUS XZ-2 Olympus also launched the much- awaited successor to its popular compact camera the XZ-1 with a major facelift. The Stylus XZ-2 comes equipped with a customisable www.showdailys.com controls for photographers to explore more. However the biggest change that the new compact camera features is the new touch-sensitive tilt screen, the TruePic VI image processor, Full HD movie recording and FlashAir compatibility for sharing images directly on the social The E-PM2 and the E-PL5 network. The camera is available in black colour for EUR 549. With the action refusing to stop in the mirrorless category, Olympus comfortable angles including shooting in the self-portrait mode where introduced the two new PEN series cameras featuring the OM-D the screen reverses the image to give a mirror image of what the technology at the show. The new cameras come equipped with OM-D camera sees. With the increase in the integration of the user interface features in an attempt to woo the consumers with premium technology. and apps on the smartphones, the PEN series cameras feature FlashAir The PEN Lite (or E-PL5) and new PEN mini (E-PM2) feature the same Live compatibility and its app that lets you upload images to network via a MOS sensor from the OM-D including the TruePic VI image processor smartphone. and auto focus. These enhancements make the new PEN series duo comparable to the OM-D E-M5. Apart from the internal hardware updates, the E-PL5 and the E-PM2 features a tiltable, touch-sensitive monitor. Like many of the other mirrorless cameras launched at the show, both the models feature direct Wi-Fi capability in order to access social media. Both the cameras will be available from late October alongwith M.ZUIKO 14-42mm 1:3.5-5.6 IIR lens. The EP-L3 will cost EUR 699 whereas the E-PM2 will cost EUR 599. Both the cameras come in a similar design retaining their retro style in a modern package. The upgrade in the sensor as well as the processor department allows the cameras to generate 16.1-Megapixel stills and Full HD movies. Although we haven’t tested the low-light performance of the camera yet, it is expected to be in comparison with the OM-D. Olympus XZ-2 The cameras feature a 3-inch LCD screen which tilts to cover Photokina brouhaha (Continued from Page 01) There are number of high quality exhibitions (IPC) exhibition titled United Nations: Seven the entrants in the Boulevard of Competitions. at Photokina 2012. This year’s highlights include Decades of Photography, which uses pictures For Cologne it is that time when every two Uwe Ommer’s Teens and Families project, to document the UN’s work all over the world. years the best of the photography fraternity Manfred Baumann’s exhibition titled Vision Companies that stage international competitions converge to examine the possibilities that and the International Photographic Council for professional photographers have presented photography has to offer. 2 PHOTOKINA 2012 DAY THREE SPECIAL FEATURE Golla Camera Bags - Fresh Design and Functionality OLYMPUS PEN SERIES CATCHES UP WITH OM-D TECHNOLGY Visit us to see our new collection and win a Golla Camera Bag! Besuchen Sie unseren Stand und gewinnen Sie eine Golla Kameratasche! Golla - Halle 2.1, B025/C026 www.golla.com Join us on Facebook. www.showdailys.com 3 PHOTOKINA 2012 DAY THREE COVER STORY Is film dead?... to phase out its dedicated capture devices in the same factory. Therefore, we expect that For some hands-on learning about the business, whoever purchases the business that sells our early photographic processes, check out including digital cameras, pocket video still consumer and professional films will create Mark Osterman who is the Photographic cameras and digital picture frames, in the first a supply agreement with Kodak. As we’ve also Process Historian at George Eastman House half of 2012 and said it will plan to expand its stated, we will be open to negotiating a licensing International Museum of Photohraphy & Film.