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Issue 2 Download Report ISSN 1744-6988 02 EXPERT 9 771744 698037 ADVICE 9 MISTAKES FRANCHISEES MAKE And how to avoid them CAREER CROSSROADS What 5 people who went from employee to franchisee LESSONS LEARNED FROM THE PANDEMIC Franchise 4 reasons why franchising £3.99 | VOLUME 16 ISSUE 2 what-franchise.com continues to thrive A MARKET I KNEW WITH A MODEL I COULD TRUST Martin Jones explains why he decided to join Shuttercraft POWERBRANDS FRANCHISES UNDER £25K 12-page special SUPER SIX The options available to would-be investors PUTTING THE PROP INTO PROPERTY Liam Watts is planning for life after rugby league PAGE PAGE PAGE FRANCHISE MONEY WELL SAVE YOUR 14 RESEARCH 54 SPENT 88 SANITY This unrivalled insight The key elements of a How new business is a must read first class franchise owners can beat burnout WHAT FRANCHISE 16_2 master_WHAT FRANCHISE 14/07/2020 14:19 Page 2 Supported by a highly experienced group of people, including specialists within each business, Darren Taylor has four brands primed FRANCHISING for further growth over the next decade and beyond. WILKINS CHIMNEY SWEEP prides itself on providing a clean, reliable and friendly service that offers great value and minimum fuss.They’ve been sweeping for more than 120 years, they must be rather good at it! wilkinschimneysweep.co.uk StumpBusters have been providing professional tree stump removal services for nearly 25 years, for both domestic and commercial customers. They can clear any size of tree stump and the stump is removed well below the ground www.stumpbusters.co.uk With over 35 years experience, PVC VENDO operates through a nationwide network of fully trained and highly experienced franchisees, who provide comprehensive interior and exterior commercial vehicle cleaning services. www.pvcvendo.com Turning pests into profits, TRAAS is a national pest control brand in the Netherlands, and its business model and bespoke systems are set to offer something different from the established names in the UK market. traas-pestcontrol.co.uk Speak to the man behind the brands – Darren Taylor on 01747 830298 or visit www.taylormadefranchising.co.uk WHAT FRANCHISE 16_2 master_WHAT FRANCHISE 14/07/2020 14:19 Page 3 WHAT FRANCHISE 16_2 master_WHAT FRANCHISE 16/07/2020 15:18 Page 4 CONTENts HIGHLIGHTS Franchise Franchises Employee To 14 Research 19 Under £25,000 58 Franchisee Experienced two- These proven concepts Find out how brand franchisee Adrian Steel give aspiring entrepreneurs a cost franchising gave these five people provides budding investors with effective way to become their own from different backgrounds a an unrivalled insight into how to boss in a variety of sectors and new lease of life when they found analyse a franchise opportunity business settings themselves at a career crossroads 46 SMALL BUSINESS - BIG BRAND 74 INNOVATIVE EDUCATION PROVIDER COVER STORIES Franchising is a great way to own a fully Logiscool prepares children for success in the formed enterprise digital future 34 A MARKET I KNEW WITH A MODEL I COULD TRUST 65 IN BUSINESS WITH THE BEST 79 THEY HAVE BEEN ABSOLUTELY Martin Jones explains why he Five key points to consider before FANTASTIC decided to join Shuttercraft buying a franchise TaxAssist has guided Lloyd Evans through an unprecedented crisis 40 PUTTING THE PROP FRANCHISE INTO PROPERTY OPPORTUNITIES INSIGHT Liam Watts is planning for life after rugby league 16 ON A MISSION 78 SMALL BUSINESS WORKSHOP WITH Just Cuts is going from strength to ANGIE COATES 50 9 MISTAKES FRANCHISEES strength in the UK Our resident agony aunt answers your MAKE entrepreneurial conundrums And how to avoid them 44 FROM ROCK BOTTOM TO FIGHTING BACK 82 DIGITAL MARKETING 54 MONEY WELL SPENT James Burke now earns a six-figure How to get more punch for your promotional pound The key elements of a first class income with ActionCOACH franchise 47 LEAVING THEIR COMFORT 70 SUPER SIX ZONE The options available to would-be Revive! has been brilliant for Dan franchisees and Natalie Normanton 88 SAVE YOUR SANITY 48 DIGITAL CONNECTIVITY How new business owners can OSCAR Pet Foods used technology to beat burnout assist franchisees during lockdown 53 JUST THE TICKET 90 LESSONS LEARNED FROM Just Shutters combines an enviable THE PANDEMIC lifestyle with a proven franchise model 4 reasons why franchising continues to thrive 56 MORE THAN A TAXI SERVICE The lowdown on Driving Miss Daisy OPINION 66 TAYLOR MADE FOR SUCCESS 11 THE SECTOR’S STRONGER These four franchise brands have TOGETHER ambitious expansion plans Hundreds of franchisees have 69 ETHICAL ALTERNATIVE joined the British Franchise You can build a vital local business Association recently with Ableworld 12 FINDING A WORKABLE 72 KEEPING FRANCHISING SOLUTION IN MIND A collaborative approach is needed to Cafe2U’s chief concern is the happiness 50 overcome COVID-19 challenges and well-being of its franchisees WHAT-FRANCHISE.COM 5 WHAT FRANCHISE 16_2 master_WHAT FRANCHISE 14/07/2020 14:19 Page 6 FROM THE EDITOR his month we bring you accounts T of five people from different 58 backgrounds who were all in jobs that left them feeling unfulfilled. Today, their stories still share a similar element: now each ELSEWHERE THIS ISSUE one is running a successful On the cover we described Adrian Steel’s advice on franchise, having successfully researching a franchise as ‘unrivalled insight’. His six tips are made the transition from essential reading if you’re considering buying a franchise. The feature will provide you with a solid foundation from employee to franchisee. which to start your search for the right franchisor to partner The ex-engineer, car industry with. And as someone who heads up franchises with two worker, university graduate, finance professional and different brands, Adrian knows his stuff. former police officer now head up thriving franchises that specialise in kitchen makeovers, children’s ON THE WEB computer classes, fast food, fitness and commercial cleaning. what-franchise.com has had a makeover. As well as a new Most of them didn’t have any prior experience of running their own look homepage, we’ve streamlined our franchise directory so business. They didn’t need to because when you invest in a franchise it’s even more user friendly and now showcase some of the you’re provided with an extensive training programme, an established most popular opportunities available. method of doing business and ongoing support designed to set you on What remains the same is the abundance of expert advice the road to success. available and our free enquiry service, giving you a simple A favourable outcome isn’t a given when you invest in a franchise - it’s way to contact franchisors currently recruiting in the UK. not just a case of paying your money and watching a steady procession of customers beat a path to your door. It takes hard work, dedication, Jeff James resilience and, just as importantly, an ability to follow a proven way of Editor, What Franchise delivering a tried and tested product or service. [email protected] One of the franchisees we spoke to for the feature said that once you accept the commitment and long hours required during the start-up stages, the end result is worth it. It’s a sentiment echoed by the thousands of franchisees who have NEXT ISSUE @whatfranchise become their own boss and have no regrets about the career path they linkedin.com/company chose. I hope their stories give you the inspiration needed to invest in ON SALE: /what-franchise your own franchise business. September 17 facebook.com/whatfranchise what-franchise.com ADVERTISING DIRECTOR ACCOUNT MANAGER CREDIT CONTROL Richard Davies Tel: 01323 471291 Millie Hall. 01323 471291 Sue Carr Tel: 01206 505903 Email: [email protected] [email protected] EDITOR CIRCULATION MANAGER SENIOR ACCOUNT MANAGERS Jeff James Joseph Gibbons Tel: 01206 505912 Rachael Wenham. 01323 471291 FROM THE INDUSTRY Published by Aceville Publications Ltd [email protected] SUBSCRIPTIONS DESIGNERS Pacific House, Innovation Business PUBLISHER OF CONTRIBUTION Tel: 01795 414667 Adam Barford, Luke Rogers WINNER Park, Eastbourne BN23 6FA. Printed Luke Elliott. 01323 471291 British Franchise in England © Aceville Publications Ltd PUBLISHER INSIDER INFO [email protected] PRINTED IN ENGLAND Association 10 exciting investment opportunities Global The brands looking to expand Matthew Tudor ABC certified circulation: White collar special An extensive guide to this Franchise thriving sector Professional globalfranchisemagazine.com Franchise recruitment How top companies are MASTER, REGIONAL AND INTERNATIONAL FRANCHISING switching up their methods 12,580 January- Affiliate and Supplier FASTSIGNS: Matthew Gilley. 01323 471291 HEAD OF CONTENT (FRANCHISING) NEWSTRADE SALES PROVEN TO ADAPT December 2019 AMID THE PANDEMIC [email protected] James Fell Marketforce. Tel: 0203 1483300 Awards 2019 AUSTRALIA 20-PAGE LEADERSHIP FOCUS: SPECIAL: MUST-READ HOW TO SUPPORT INSIGHT ON © Aceville Publications Ltd YOUR ORGANIZATION FRANCHISING IN TRYING TIMES DOWN UNDER No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written permission of the publisher. PAGE DAN PAGE MARY PAGE BRAD 22 ROWE 44 ALDRED 66 SUGARS Every effort is made to ensure the veracity and integrity of the companies, persons, products and services mentioned in this publication, and details given are believed accurate at the Explores fast-casual’s How the FCA is It’s time to support new normal supporting the industry small businesses time of going to press. However, no responsibility or liability whatsoever can be accepted for any consequence or repercussion of responding to any information or advice given or inferred. GLOBALFRANCHISEMAGAZINE.COM 7 InFacts and figures the from the world of franchising know Number crunching QUOTE ME ON THAT The number “I’ve gone into 602,000 of people franchising in the UK who suffered from because work related stress, anxiety I want to or depression in 2018-19.
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