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Newsletter January - February 2019

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Newsletter January - February 2019 Above: The PCVB at the Hyatt Place Pasadena opening on December 20, 2018 Newsletter January - February 2019 Upcoming Convention From the Executive Director Center & Civic Auditorium Greetings and Happy New Years, Events Bricks L.A (Jan. 5 - 6) We hope you had a wonderful holiday season, and enjoyed IMATS LA (Jan. 11 - 13) celebrating the New Year with family and friends. December was a highlight for United States Naturalization Ceremony us in that we hosted our 35th Annual Visitor Hotline ribbon cutting ceremony (Jan. 16) alongside Pasadena Mayor Terry Tornek; Gerald Freeny, President of the Pasadena Half Marathon Expo Tournament of Roses; and the 2019 Tournament of Roses Queen and Royal (Jan. 18 - 19) Court. We also opened our first-ever holiday pop-up store at Indiana Colony South Coast Fencing (Jan. 19 & 20) in Old Pasadena. Locals and visitors in town for the Tournament of Roses Golden State Tattoo (Jan. 25 - 27) Parade and Rose Bowl Game loved the exclusive merchandise, including our Pasadena Comic Con (Jan. 27) Sodexo (Jan. 30) Instagrammable rose wall. We were also thrilled to welcome the new 189 room Rare Books LA (Feb. 1 - 2) Hyatt Place Pasadena across from the Pasadena Convention Center. Lastly, Assn. of CA Nurse Leaders (Feb. 2 - 6) thespians were treated to a delightful live-action production of Lythgoe Family Yugioh! Regional Qualifier (Feb. 2) Panto’s The Wonderful Winter of Oz at the historic Pasadena Civic Auditorium. KPOP Tour: Red Velvet (Feb. 7 & 8) America’s Got Talent Auditions As we enter 2019, the Pasadena Convention & Visitors Bureau continues to (Feb. 9) look forward to being of service to its partners, but also, inspiring the world to Southern CA Minority Supplier visit our beautiful destination. Development Conference (Feb. 12) Grooming Expo (Feb. 14 - 17) Virtual Enterprise (Feb. 19) School Family Media (Feb. 20) We thank you for your support! SoCal Retro Gaming Expo (Feb. 23 & 24) State Bar of California (Feb. 26 & 27) Jeanne O’Grady Goldschmidt Featured Story OFFICIAL PASADENA POP-UP STORE AND VISITORS CENTER AT INDIANA COLONY For the first time ever, the Pasadena Convention & Visitors Bureau successfully opened a holiday pop-up store and offsite Visitors Center inside Indiana Colony in historic Old Pasadena. From December 13th through January 5th, visitors could purchase exclusive Pasadena souvenirs and speak to representatives about what to do, see and experience in our great city. NATIONAL PLAN YOUR TRADESHOWS CITYWIDE CONVENTIONS VACATION DAY Sales efforts Pasadena economic impact January 29, 2019 The Sales team traveled to five trade Large scale meetings, called citywide shows around the state and country Celebrated on the last Tuesday to pitch Pasadena as the perfect conventions, have a powerful economic of January, the day encourages Southern California destination for a impact on the destination bringing Americans to use their well-earned meeting. Each trade show provides substantial hotel room stays, meeting time off for a solo, group or family the opportunity to interact with key vacation. Pasadena has some of the room bookings, as well as contributing to meeting planners and decision makers. best hotels in the area for people Pasadena’s local restaurants, shops and to explore, unwind and enjoy. Let’s attractions. encourage people to visit our city and • Connect Independent Planner, fall in love with it for the first time or Washington DC • Energy Storage North America Trade even again. • Connect DC, Washington DC Show, 759 room nights • Connect Southwest, Reno NV • California Science Teachers • Holiday Showcase, Chicago IL Association, 1465 room nights • CalSAE Seasonal Spectacular, Sacramento CA SUPPORTING LOCAL ART Commissioned postcard campaign Celebrating the talents of local artists, the CVB commissioned a series of exclusively designed artwork from a recent ArtCenter College graduate, Kat Gastelum. EARNED MEDIA TRAVMEDIA IMM EVENT GIVING BACK TO THE COVERAGE PR efforts Media placements COMMUNITY Union Station Homeless Services and In January, the Communications With continued interest in Pasadena’s Foothill Unity Center team will travel to New York to art, culture, entertainment and growing attend TravMedia’s International culinary scene, the Communications Media Marketplace (IMM) where In honor of being a service to those team worked with various publications they will meet with top-tier national in need, Centerplate at the Pasadena to secure online, print and broadcast and international travel journalists Convention Center prepared up to story’s profiling the city. to discuss why Pasadena is highly 200 turkeys to support Union Station regarded as a wonderful destination to Homeless Services ‘Dinner in the Park’ Earned media coverage in November visit. They will also attend an intimate event on Thanksgiving. The event feed and December included: panel with editors from Meredith over a thousand people thanks to the Corporation (ex: Travel and Leisure, help of volunteers and generous key • USA Today Departures, Real Simple) and the 2019 partners. • Travel and Leisure New York Times Travel Show. • Forbes This holiday season, for the fifth year, • Southern California Life PCOC employees supported the • KNBC 4 Foothill Unity Center providing holiday • KTLA 5 gifts to 40 children in need as well • Sino TV as a monetary donation. The Foothill • Sinovision Unity Center provides food, temporary • Santa Barbara Independent shelter, support for low-income and • NBCLA.com homeless people throughout the San • VIA Magazine Gabriel Valley. • Pasadena Star News • Pasadena Now Featured Story PASADENA VISITOR HOTLINE On December 3rd, the 35th Annual Pasadena Visitors Hotline opened with the help of the 2019 Tournament of Roses Rose Queen and Royal Court. Pasadena Mayor Terry Tornek and The Tournament of Roses President, Gerald Freeny were also in attendance. Open through December 31st, the hotline provided information about the 130th Rose Parade®, 105th Rose Bowl Game®, all parade and game-day activities, dining, directions, accommodations and other holiday-related events. 20 MEDIA OUTLETS My Pasadena EMPLOYEE Pasadena Convention and An Insider’s Perspective ANNIVERSARIES Recognizing the company Visitors Bureau As the Destination Services Manager for The Pasadena Center Operating Jeanne O’Grady Goldschimdt, Executive the Pasadena Convention Company is proud to recognize Director & Visitors Bureau, my primary role is Ernesto Gilroy for 40 years of service Christine Susa, Director of Marketing & to promote the city of Pasadena to our and commitment. “Ernesto is a pillar Communications conference and convention attendees. of stability and is an inspiration to Crystal Williams, Communications According to recent statistics provided us all,” said Heather Peron, Events Manager by IAEE, approximately 70 percent of Operations Manager for the Pasadena Jessica Yeh, Marketing Specialist conference attendees make a decision Convention Center. “For 40 years, he to attend a conference or event based has served our department as both a on its location and approximately 50 supervisor and a crew member, and Pasadena Center Operating percent are likely to extend their stay. in each position his work ethic and With that said, my goal is to maximize performance has been consistently Company on those attendees that wish to make stellar throughout. Ernesto has an experience out of their work related definitely set the bar for those who Michael Ross, Chief Executive Officer events. have come after him. I am proud to say that he is a part of our Event Services Pasadena is like living in an east team.” Board of Directors coast town in a west coast city, it is Dianne Philibosian, Chair walk-able with great restaurants and CSU Northridge amazing architecture. There is an Archie C. Purvis, Vice-Chair, Purvis abundance of independently owned Enterprises, Inc. and unique restaurants and bars. Old Ann E. Clary, Treasurer Pasadena really has everything from Attorney at Law my favorite coffee shops, ice cream Joe Titizian, Secretary, Hilton Pasadena parlors, fine dining and an abundance of Paul Leclerc, Langham Huntington, Instagrammable walls and moments. Pasadena Emina Darakjy, Resident Restaurants in Pasadena are so good Eric Duyshart, City of Pasadena and so unique it is really difficult to go Gene E. Gregg, Jr., Hahn & Hahn, LLP wrong. I absolutely love Home Brewed Tyron Hampton, City of Pasadena Council Bar, definitely one of my top 3 favorite Member, Council District 1 coffee shops in Pasadena. Closely Phillip Hosp, Locke Lord, LLP followed by Amara’s and Again Cafe. As Paul Little, Pasadena Chamber of for hidden gems, I love finding the Old Commerce British telephone booths on South Lake Louisa Nelson, Attorney at Law Ave. If you don’t know where they are Blair Salisbury, El Cholo yet, you can find them in the Burlington Carl Sprayberry, The Westin Pasadena Arcade and inside the Commons behind the Williams Sonoma. Ice cream is my secret joy, everywhere I go I must find a decent ice cream place…and I absolutely love CoolHaus. It is in the heart of Old Our Mission Pasadena in the Indiana Colony, they often have exclusive specialty flavors To promote Pasadena as a meeting that are just to die for! My current and travel destination in an effort to favorite (until they get avocado and maximize economic impact through the sea salt back) is “Dad’s Secret Stash” development of meetings, conventions, which is similar to a rocky road but with entertainment events and tourism bourbon. by providing professionally managed facilities and first-class service. Amanda Westervelt Destination Services Manager 300 E. Green St. Pasadena, CA 91101 (626) 795-9311 visitpasadena.com.
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