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We Tell Your Story to the World South Korea Media Landscape Preface1 South Korea is one of the world's wealthiest nations, and is a member of the Organization for Economic Co-operation and Development (OECD) and the G-20 major economies. It is a developed country, with a mature market and high-income economy. South Korea has a market economy that ranks 13th in the world by 2014 nominal GDP and is the world’s seventh-largest exporter which shipped $559.6 billion worth of products around the globe in 2013. That figure represents 3.1% of worldwide exports, which are estimated at $18.1 trillion. Overpopulation (51,218,424 as of May 2014) and a relative lack of natural resources has deterred continued population growth and the formation of a large internal consumer market. The country has adapted by implementing an export-oriented economic strategy to fuel its economy. Electronics, telecommunications, automobile production, chemicals, shipbuilding and steel are key industries in South Korea. The following items were the main export products of the country in 2013: Electronic equipment (24.2% of total exports), vehicles excluding trains and streetcars (13%), machinery (10.6%), mineral fuels including oil (9.7%), optical & technical & medical apparatus (6.4%), ships & boats & other floating structures (6.4%) etc. South Korea is a highly export-driven and industrialized economy. [1] Refer to Ministry of Government Administration and Home Affairs, Wikipedia (http://en.wikipedia.org/wiki/ Economy_of_South_Korea), (http://www.worldstopexports.com/south-koreas-top-10-exports/2302) Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. 2 Table of Contents Preface...................................................................... 2 Overview.................................................................. 4 Traditional Media............................................... 5 News agency.................................................................................. 6 Newspapers(daily) ........................................................................... 8 Magazine.............................................................................. 13 Radio...................................................................................... 17 TV............................................................................................ 18 Media in Chinese....................................................................................... 20 Online Media .......................................................... 22 Search engines................................................................................................... 23 Blogs ..................................................................................... 26 New Media(SNS)..................................................... 27 Multimedia ......................................................................................... 28 Mobile media ................................................................................................ 29 PR/Communications Industry in Korea...............33 Characteristic..................................................................................... 34 Trends........................................................................................... 37 Major PR agencies in South Korea..................................................................41 Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. 3 South Korea Media Landscape Overview2 South Korea is a media-friendly country. As of 2014, this country of over forty-nine million people had as many as 150 daily newspapers, with the top three of its national dailies boasting circulation of more than two million copies each. Television is ubiquitous with four national networks, over 150 cable channels, and South Korea has issued two UHD channel licenses to cable operators and satellite operators in 2014. Four South Korean cable operators -CJ Hellovision, C&M, T-Broad and HCN- have jointly launched the UMAX 4K channel, which initially had 40 programs in 4K format. Koreans are avid users of new communication technologies as well. The availability and adoption of new communication devices in South Korea is on a par with the world's most industrialized countries. In a market of free economy and electoral democracy, Korea's mass media and its press fiercely compete among themselves while benefiting from a high degree of freedom from formal constraint. South Korea is at the leading edge of the digital revolution. It is a trailblazer for high-speed and wireless internet. More than 40 million South Koreans were online by the end of 2011 (InternetWorldStats). According to BBC, South Korea has one of the world's biggest blogging communities, second only to China. The country is a pioneer of TV via mobile devices and the internet (IPTV). Twitter is also a popular medium for political debate and campaigning. Back in 2009 an industry giant like Google held only 3% of the market, with Naver dominating – by far – the whole scene, mostly due to its nature of being a complete web-portal, where people can “hang out” and not just do searches. And this does not apply only to the search market: just think about the popularity of Seoul-based mobile app Kakao Talk and the success of platforms like Daum-owned light-blogging site Tistory, or Naver's alternative to Twitter Me2Day. The South Korean press benefits from the availability of a highly literate audience. The adult literacy rate is estimated to be over 97 percent; since literacy is not a national concern anymore, the Ministry of Education has stopped estimating it. Further, all Koreans speak the same language and Korea is a single-race society, although there are regional dialects. [2] Refer to (http://www.pressreference.com/Sa-Sw/South-Korea.html#ixzz3GHyNwAcy) , (http://www.digitalintheround.com/ south-korea-cyworld-facebook/), (http://www.bbc.com/news/world-asia-pacific-15291415), (http://www.digitalintheround. com/south-korea-cyworld-facebook/) Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. 4 Traditional Media 1 News agency 2 Newspapers (daily) 3 Magazine 4 Radio 5 TV 6 Media in Chinese Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. 5 News agency A. Yonhap News3 1 www.yonhapnews.co.kr/ Yonhap News is a publicly funded news agency based in Seoul, South Korea. Yonhap provides news articles, pictures and other information to mainly the online media, and newspapers, TV networks and other media in South Korea as well. Yonhap (meaning “united” in Korean) was established on December 19, 1980, through the merger of Hapdong News Agency and Orient Press. It maintains various agreements with 78 non-Korean news agencies, and also has a services- exchange agreement with North Korea’s Korean Central News Agency (KCNA), signed in 2002. Yonhap News Agency provides some 3,000 multimedia news items each day covering politics, the economy, society, culture, entertainment, sports, science, and other topics, helping readers access news from the global village. Yonhap has 580 journalists and photographers posted at the Seoul head office, regional offices and overseas bureaus, comprising the largest news-gathering network in Korea. Under a 2003 law passed by the South Korean parliament, Yonhap has been charged with promoting the country's image and distributing information -- a task deemed critical to addressing the domination of information by major Western news media. Yonhap's foreign-language news service is distributed in English, Chinese, Japanese, Arabic, Spanish and French. In 1988, Yonhap became the first of the Korean press to establish an electronic system for writing and releasing news articles to its clients. [3] Refer to Wikipedia (http://en.wikipedia.org/wiki/Yonhap), (http://english.yonhapnews.co.kr/about/index.html) Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. 6 B. Newsis4-news agency & wire service http://www.newsis.com/ Newsis is the largest private news agency in South Korea with 150 journalists working at its headquarters in Seoul. Established in 1995, they changed names to Newsis in 2001 and began a series of partnerships in 2002, starting with Reuters, AFP in 2003, AP in 2005 and Xinhua in 2006, amongst others. Current collaborations with main daily newspaper companies and search engines include NAVER, DAUM, Nate, and zum, which supply audiences with news content 24/7 in real time. In 2007, they established a subsidiary company called Newsiswire.com, which is dedicated to wire services. [4] Refer to (http://newsis.com/) Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. 7 Newspapers (daily)5 The Chosun Ilbo, Dong-A Ilbo and JoongAng Ilbo together dominate and have a combined 55 percent market share. Chosun is the most influential amongst Koreans. Notable amongst the rest of the newspapers is Hankyoreh, which 2 is considered a left-wing newspaper. It is often a lone voice in raising questions about the behavior of the country’s conglomerates. For breaking news, the government’s Yonhap News Agency is extremely helpful. Their website also carries audio news and photographs. Yonhap is an invaluable source on the latest developments in North Korea. The main English-language newspaper is the Korea Herald. Others like The Chosun Ilbo, Dong-a Ilbo, Korea Times, Hankyoreh Sinmun and Joong Ang Ilbo (affiliated with the International Herald Tribune) all carry English-language pages, as does the Yonhap News Agency. The Seoul Times is an online
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