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Monday, June 10, 2013 PUBLISHED by TRAVEL WEEKLY in COOPERATION with the U.S IPW Daily Monday, June 10, 2013 PUBLISHED BY TRAVEL WEEKLY IN COOPERATION WITH THE U.S. TRAVEL ASSOCIATION A Sea of awaits. scan the code to get an exclusive look. ™ CW1PW0610.indd CW1 5/30/13 12:45 PM IPW Daily Monday, June 10, 2013 Published by travel weekly in coo P eration with the u.s. travel association USA TRAVEL TIP Las vegas Show Night America’s National Parks are known worldwide for their pristine Tonight, IPW 2013 attendees will get to Wynn Las Vegas; Million Dollar Quartet natural beauty, moving history and experience the entertainment capital of at Harrah’s; Mystère™ at Treasure Island; unrivaled recreational offerings. the world in full effect. This year, every Peepshow at Planet Hollywood; Rock of IPW delegates can learn more delegate has an exciting opportunity to see Ages at The Venetian; Terry Fator: The about exploring the United States’ one of Las Vegas’ most popular shows at Voice of Entertainment at The Mirage; The public lands and destinations ® by visiting the “Federal Row” no charge. Beatles™ LOVE™ by Cirque du Soleil at The IS MAKING A SPLASH AT IPW. of exhibitors, including the U.S. Through SHOWVegas, delegates were Mirage; V – The Ultimate Variety Show at Department of Interior, National able to preselect a show of their choice to Planet Hollywood in the Miracle Mile Shops; Park Service and National Parks enjoy during tonight’s citywide event. All Vegas! The Show at Planet Hollywood in the Promotion Council, located next to tickets reserved online must be picked up at Miracle Mile Shops; Zarkana™ by Cirque du Brand USA’s booth. the SHOWVegas booth by noon today. Soleil® at ARIA Resort; and Zumanity™, The Participating shows include: Blue Man Sensual Side of Cirque du Soleil® at New Group at Monte Carlo; Defending the York-New York. Caveman at Harrah’s; Jersey Boys at Transportation for all shows is being Paris Las Vegas; Le Rêve – The Dream at provided by Big Bus Tours. Brand USA Extends Invite to Discover America By Harvey CHipkin Madison. “The first year involved putting Progress, programs and plans are together an organization and letting the what IPW 2013 is all about for Brand world know that America is open for USA, according to Anne Madison, chief business. This past year has involved communications officer for the organization, leveraging all of the experiences the U.S. has which was created to encourage travelers to offer — the diversity, the expected and from all over the world to visit the United the unexpected places.” States. The national public-private “For example, we are building a network marketing entity was established in 2010 of international representation firms that will to work in close partnership with the entire be in the markets that generate 93 percent U.S. travel industry to promote travel to of our arrivals; we are now at about 80 America. percent of that level,” continued Madison. Brand USA will host the IPW luncheon “We are now available to provide direct today to provide attendees with an update access to our destinations and attractions Reproductions of the legendary Las on the organization’s progress, as well as to with local markets around the world.” Vegas sign greeted IPW delegates show appreciation for suppliers and buyers. Brand USA chooses active markets based at the Las Vegas Convention Center New partnerships will be announced. on six key criteria: volume (number of visitors on Saturday. “This is our third year in existence,” said continued on page 22 INSIDE NEWS EvENtS 2 VISA PROGRESS Stay connected: Follow #IPW13 8:30 – 9:30 a.m. 9:30 a.m. – 4:00 p.m. and @USTravelPowWow on Open Appointments Media Marketplace 12 BUSINESS TRAVEL Twitter for real-time news. 8:30 a.m. – 5:05 p.m. 12:40 – 1:40 p.m. BENEFITS Thanks to VISIT FLORIDA, access complimentary Wi-Fi in the Partner Marketing Lunch: Brand USA Pavilion ™ 18 PARTNER MARKETING Brand USA Hospitality Lounges. Evening Event PAVILION DEBUTS Username: flsunshine 9:35 a.m. – 5:05 p.m. SHOWVegas Text SEAWORLD to 30364 and tweet #SeaOfSurprises Password: welovefl Business Appts. for special surprises during IPW! Text SEAWORLD to 30364. Message and data rates may apply. Text STOP to 30364 to opt out. Text HELP for information. You will receive 2 text messages per day in response to your text during IPW. Participating carriers include: Alltel, AT&T, Boost Mobile, Nextel, Sprint, T–Mobile, U.S. Cellular, Verizon, Virgin Mobile. Privacy Policy, http://seaworldparks.com/en/seaworld-orlando/Privacy-Policy. Sponsor: SeaWorld Parks & Entertainment, Inc. 9205 SouthPark Center Loop, Suite 400, Orlando, FL 32819. © 2013 SeaWorld Parks & Entertainment, Inc. All rights reserved. CW2PW0610.indd CW2 5/30/13 12:46 PM Monday, June 10, 2013 IPW Daily Northstar travel Media/travel Weekly in cooperation with the visa Processing Streamlined U.s. travel association. By Laura DeL rosso the proposed JOLT Act (Jobs VICE PrEsIDENt The National Travel and Tourism Originated through Launching CoMMUNICatIoNs Greg staley Strategy (NTTS) launched 18 Travel), which would expand the DIrECtor INDUstrY months ago has fueled progress in VWP and allow the use of secure CoMMUNCIatIoNs allie Barth streamlining visa processing at U.S. and remote videoconferencing MaNaGEr INDUstrY CoMMUNICatIoNs consulates around the world, and in a pilot program at select U.S. sarah Erdman more improvements are expected consulates around the world. to build on the success, said Such a step would be especially EDItor Jonathan Grella, the U.S. Travel useful in making it easier for Mary Pat sullivan Association’s senior vice president travelers in major emerging MaNaGING EDItor Kerry tice of public affairs. markets such as Brazil, China and oNsItE rEPortEr “We’ve seen tremendous Mark Chesnut India that are vast countries where oNsItE PhotoGraPhEr progress since President Obama citizens have to travel hundreds ralf-Finn hestoft ProDUCtIoN MaNaGEr called for the National Travel and and sometimes thousands of miles Michele Garth Tourism Strategy,” said Grella. to the nearest consulate for an ProDUCtIoN assIstaNt Gayle Graizzaro “The processing of visa interview to obtain a U.S. visa. art DIrECtor David Macfarlane applications in Brazil and China Expanding the VWP and ELECtroNIC PrE-PrEss has increased by 40 percent remarkable progress that’s facilitating the use of secure Patrick Fox DIrECtor,CUstoM in the past year. No longer are been made,” he said, and reach videoconferencing to conduct visa CoNtENt Irene Korn prospective visitors faced with the NTTS goal set by President interviews are both strong moves previously common delays that Obama of attracting 100 million that would boost international to inquire about advertising in travel Weekly Products please sometimes were more than 100 international travelers to the U.S. travel to the U.S. and build on contact Bruce shulman, associate Publisher/National accounts: days.” by 2021. progress that already has been (561)799-1788 Among the measures that U.S. made, Grella said. [email protected] “The processing of Travel is focused on is legislation Grella, who started in his position Northstar travel Media/travel Weekly headquarters, 100 Lighting that would include Hong Kong in at U.S. Travel on May 6, has deep visa Way, 2nd Floor, secaucus, NJ the Visa Waiver Program (VWP) experience in Washington public 07094; (201) 902-2000; www.travelweekly.com applications in Brazil and another bill that would expand policy. Material in this publication may the program and allow secure He is a former press secretary in not be reproduced in any form and China has without permission. Copyright videoconferencing for travelers the Office of the Majority Leader in 2013 by Northstar travel increased by 40 Media LLC. who are seeking a visa. the U.S. House of Representatives, all rights reserved. Printed in Usa. percent in the past Current U.S. law only allows held a senior position in public year. No longer are “countries” in the VWP. A proposal affairs and media relations at would amend the law that created Edelman, and provided political Chairman and Chief Executive Officer prospective the program, allowing Hong and communications leadership thomas L. Kemp visitors faced with Kong to be treated as a “program at a Washington-based energy Chief Financial Officer country” for purposes of visa coalition. Linda Li Davachi Executive Vice President/Group previously waiver eligibility. Nearly 129,000 Most recently, he was director of Publisher travelers from Hong Kong visited communications for the National robert G. sullivan common delays that Executive Vice President, Digital Media the U.S. in 2011. Football League’s Tampa Bay thomas Cintorino sometimes U.S. law made an exception to Buccaneers. Vice President/Group Publisher Bernard schraer were more than 100 the VWP in the past — for Taiwan, Vice President/Editorial Director days.” which is not Lori Cioffi recognized by the Senior Vice President/Editor-In-Chief arnie Weissmann U.S. as a sovereign Vice President, Human Resources Grella, who is leading U.S. country but was Janine L. Bavoso Vice President, Marketing Solutions Travel’s government relations, admitted as a Michelle rosenberg grassroots, research and program member in Vice President, Product Development and Production communications efforts, said the November 2012. roberta Muller association’s work in boosting Another Vice President, Content Licensing international travel to the United proposed measure sheila rice Vice President, IT Infrastructure and States through visa reform remains that would boost Operations a high priority. international travel rich Mastropietro Vice President, Database Products “We need to sustain the is a provision of Elizabeth Koesser 2 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL ©2013 Universal Studios. All Rights Reserved. 13-LOC-13233 03PW0610.indd 3 5/30/13 12:52 PM Monday, June 10, 2013 IPW Daily WELCOME TO IPW LAS VEGAS We have amazing events waiting for you.
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