Monday, June 10, 2013 PUBLISHED by TRAVEL WEEKLY in COOPERATION with the U.S

IPW Daily Monday, June 10, 2013 PUBLISHED BY TRAVEL WEEKLY IN COOPERATION WITH THE U.S. TRAVEL ASSOCIATION

A Sea of awaits. scan the code to get an exclusive look.

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CW1PW0610.indd CW1 5/30/13 12:45 PM IPW Daily Monday, June 10, 2013 Published by travel weekly in coo P eration with the u.s. travel association

USA TRAVEL TIP Las vegas Show Night America’s National Parks are known worldwide for their pristine Tonight, IPW 2013 attendees will get to Wynn Las Vegas; Million Dollar Quartet natural beauty, moving history and experience the entertainment capital of at Harrah’s; Mystère™ at Treasure Island; unrivaled recreational offerings. the world in full effect. This year, every Peepshow at Planet Hollywood; Rock of IPW delegates can learn more delegate has an exciting opportunity to see Ages at The Venetian; Terry Fator: The about exploring the United States’ one of Las Vegas’ most popular shows at Voice of Entertainment at The Mirage; The public lands and destinations ® by visiting the “Federal Row” no charge. Beatles™ LOVE™ by Cirque du Soleil at The IS MAKING A SPLASH AT IPW. of exhibitors, including the U.S. Through SHOWVegas, delegates were Mirage; V – The Ultimate Variety Show at Department of Interior, National able to preselect a show of their choice to Planet Hollywood in the Miracle Mile Shops; Park Service and National Parks enjoy during tonight’s citywide event. All Vegas! The Show at Planet Hollywood in the Promotion Council, located next to tickets reserved online must be picked up at Miracle Mile Shops; Zarkana™ by Cirque du Brand USA’s booth. the SHOWVegas booth by noon today. Soleil® at ARIA Resort; and Zumanity™, The Participating shows include: Blue Man Sensual Side of Cirque du Soleil® at New Group at Monte Carlo; Defending the York-New York. Caveman at Harrah’s; Jersey Boys at Transportation for all shows is being Paris Las Vegas; Le Rêve – The Dream at provided by Big Bus Tours.

Brand USA Extends Invite to Discover America

By Harvey CHipkin Madison. “The first year involved putting Progress, programs and plans are together an organization and letting the what IPW 2013 is all about for Brand world know that America is open for USA, according to Anne Madison, chief business. This past year has involved communications officer for the organization, leveraging all of the experiences the U.S. has which was created to encourage travelers to offer — the diversity, the expected and from all over the world to visit the United the unexpected places.” States. The national public-private “For example, we are building a network marketing entity was established in 2010 of international representation firms that will to work in close partnership with the entire be in the markets that generate 93 percent U.S. travel industry to promote travel to of our arrivals; we are now at about 80 America. percent of that level,” continued Madison. Brand USA will host the IPW luncheon “We are now available to provide direct today to provide attendees with an update access to our destinations and attractions Reproductions of the legendary Las on the organization’s progress, as well as to with local markets around the world.” Vegas sign greeted IPW delegates show appreciation for suppliers and buyers. Brand USA chooses active markets based at the Las Vegas Convention Center New partnerships will be announced. on six key criteria: volume (number of visitors on Saturday. “This is our third year in existence,” said continued on page 22 INSIDE NEWS EvENtS 2 VISA PROGRESS Stay connected: Follow #IPW13 8:30 – 9:30 a.m. 9:30 a.m. – 4:00 p.m. and @USTravelPowWow on Open Appointments Media Marketplace 12 BUSINESS TRAVEL Twitter for real-time news. 8:30 a.m. – 5:05 p.m. 12:40 – 1:40 p.m. BENEFITS Thanks to VISIT FLORIDA, access complimentary Wi-Fi in the Partner Marketing Lunch: Brand USA Pavilion ™ 18 PARTNER MARKETING Brand USA Hospitality Lounges. Evening Event PAVILION DEBUTS Username: flsunshine 9:35 a.m. – 5:05 p.m. SHOWVegas Text SEAWORLD to 30364 and tweet #SeaOfSurprises Password: welovefl Business Appts. for special surprises during IPW! Text SEAWORLD to 30364. Message and data rates may apply. Text STOP to 30364 to opt out. Text HELP for information. You will receive 2 text messages per day in response to your text during IPW. Participating carriers include: Alltel, AT&T, Boost Mobile, Nextel, Sprint, T–Mobile, U.S. Cellular, Verizon, Virgin Mobile. Privacy Policy, http://seaworldparks.com/en/seaworld-orlando/Privacy-Policy. Sponsor: SeaWorld Parks & Entertainment, Inc. 9205 SouthPark Center Loop, Suite 400, Orlando, FL 32819. © 2013 SeaWorld Parks & Entertainment, Inc. All rights reserved.

CW2PW0610.indd CW2 5/30/13 12:46 PM Monday, June 10, 2013 IPW Daily

Northstar travel Media/travel Weekly in cooperation with the visa Processing Streamlined U.s. travel association.

By Laura DeL rosso the proposed JOLT Act (Jobs VICE PrEsIDENt The National Travel and Tourism Originated through Launching CoMMUNICatIoNs Greg staley Strategy (NTTS) launched 18 Travel), which would expand the DIrECtor INDUstrY months ago has fueled progress in VWP and allow the use of secure CoMMUNCIatIoNs allie Barth streamlining visa processing at U.S. and remote videoconferencing MaNaGEr INDUstrY CoMMUNICatIoNs consulates around the world, and in a pilot program at select U.S. sarah Erdman more improvements are expected consulates around the world. to build on the success, said Such a step would be especially EDItor Jonathan Grella, the U.S. Travel useful in making it easier for Mary Pat sullivan Association’s senior vice president travelers in major emerging MaNaGING EDItor Kerry tice of public affairs. markets such as Brazil, China and oNsItE rEPortEr “We’ve seen tremendous Mark Chesnut India that are vast countries where oNsItE PhotoGraPhEr progress since President Obama citizens have to travel hundreds ralf-Finn hestoft ProDUCtIoN MaNaGEr called for the National Travel and and sometimes thousands of miles Michele Garth Tourism Strategy,” said Grella. to the nearest consulate for an ProDUCtIoN assIstaNt Gayle Graizzaro “The processing of visa interview to obtain a U.S. visa. art DIrECtor David Macfarlane applications in Brazil and China Expanding the VWP and ELECtroNIC PrE-PrEss has increased by 40 percent remarkable progress that’s facilitating the use of secure Patrick Fox DIrECtor,CUstoM in the past year. No longer are been made,” he said, and reach videoconferencing to conduct visa CoNtENt Irene Korn prospective visitors faced with the NTTS goal set by President interviews are both strong moves previously common delays that Obama of attracting 100 million that would boost international to inquire about advertising in travel Weekly Products please sometimes were more than 100 international travelers to the U.S. travel to the U.S. and build on contact Bruce shulman, associate Publisher/National accounts: days.” by 2021. progress that already has been (561)799-1788 Among the measures that U.S. made, Grella said. [email protected] “The processing of Travel is focused on is legislation Grella, who started in his position Northstar travel Media/travel Weekly headquarters, 100 Lighting that would include Hong Kong in at U.S. Travel on May 6, has deep visa Way, 2nd Floor, secaucus, NJ the Visa Waiver Program (VWP) experience in Washington public 07094; (201) 902-2000; www.travelweekly.com applications in Brazil and another bill that would expand policy. Material in this publication may the program and allow secure He is a former press secretary in not be reproduced in any form and China has without permission. Copyright videoconferencing for travelers the Office of the Majority Leader in 2013 by Northstar travel increased by 40 Media LLC. who are seeking a visa. the U.S. House of Representatives, all rights reserved. Printed in Usa. percent in the past Current U.S. law only allows held a senior position in public year. No longer are “countries” in the VWP. A proposal affairs and media relations at would amend the law that created Edelman, and provided political Chairman and Chief Executive Officer prospective the program, allowing Hong and communications leadership thomas L. Kemp visitors faced with Kong to be treated as a “program at a Washington-based energy Chief Financial Officer country” for purposes of visa coalition. Linda Li Davachi Executive Vice President/Group previously waiver eligibility. Nearly 129,000 Most recently, he was director of Publisher travelers from Hong Kong visited communications for the National robert G. sullivan common delays that Executive Vice President, Digital Media the U.S. in 2011. Football League’s Tampa Bay thomas Cintorino sometimes U.S. law made an exception to Buccaneers. Vice President/Group Publisher Bernard schraer were more than 100 the VWP in the past — for Taiwan, Vice President/Editorial Director days.” which is not Lori Cioffi recognized by the Senior Vice President/Editor-In-Chief arnie Weissmann U.S. as a sovereign Vice President, Human Resources Grella, who is leading U.S. country but was Janine L. Bavoso Vice President, Marketing Solutions Travel’s government relations, admitted as a Michelle rosenberg grassroots, research and program member in Vice President, Product Development and Production communications efforts, said the November 2012. roberta Muller association’s work in boosting Another Vice President, Content Licensing international travel to the United proposed measure sheila rice Vice President, IT Infrastructure and States through visa reform remains that would boost Operations a high priority. international travel rich Mastropietro Vice President, Database Products “We need to sustain the is a provision of Elizabeth Koesser

03PW0610.indd 3 5/30/13 12:52 PM Monday, June 10, 2013 IPW Daily WELCOME TO IPW LAS VEGAS We have amazing events waiting for you. visit California Keeps IPW Momentum SHOWVegas

By Laura DeL rosso California — 2012 in Los Angeles MONDAY, JUNE 10 Visit California is building and 2011 in San Francisco — on international travel buyers’ delegates are as eager as ever to Get a free ticket to: Mystère, The Beatles LOVE, Zarkana, Zumanity, Peepshow, Jersey Boys, enthusiasm for the Golden State talk about travel possibilities and Rock of Ages, Million Dollar Quartet, Defending the Caveman, Terry Fator, Blue Man Group, — boosted by two back-to-back programs in the Golden State, IPW events — by providing Carpenter said. Le Rêve – The Dream, Vegas the Show and V – the Ultimate Variety Show. several opportunities to meet “We feel as though having IPW Go to LasVegas.com/IPW for show times, to request your ticket or for more information. at the Club California lounge two years in a row in California, outside the IPW marketplace and now this year in Las Vegas, floor. gives us a great opportunity to The Club California lounge, continue to showcase California. which was introduced at IPW in So many itineraries to California Los Angeles in 2012, is designed feature more of the West, such as STARGAZING: A WHITE HOT AFFAIR AT CAESARS PALACE as a comfortable meet-and- Las Vegas and the Grand Canyon. WEDNESDAY, JUNE 12, 8-11 P.M. mingle area where buyers can With IPW this year in Las Vegas, sample California wine and craft we can build on the momentum beer and learn more about the that started in San Francisco and The culminating event of IPW will be a truly star-studded opportunity to mix and mingle. state and its travel products from Los Angeles.” “Stargazing: A White Hot Affair,” at Caesars Palace, will feature performances from a constellation of the California delegation in a The California delegation is headliners from Caesars Entertainment as well as a special guest appearance by the incomparable casual setting. among the largest groups from The invitation-only lounge is U.S. destinations at IPW. Forty Celine Dion. Set against the captivating backdrop of the hotel’s Garden of the Gods Pool Oasis, the open in the late afternoon, each Visit California staff members, glitzy gathering will feature world-class cuisine and perfectly mixed cocktails. Enjoy exclusive day after the close of marketplace including representatives from Caesars Palace surprises and an astronomical fireworks display to complete an evening under the stars. appointments. the state’s 12 global offices “We had a tremendous and representatives from 160 California pavilion, which is wine or a beer, before heading to response last year,” said Lynn California destinations and huge. It covers 16 aisles of the their evening activity,” Carpenter White cocktail attire is suggested. Carpenter, Visit California’s companies, are participating at marketplace floor.” said. vice president of marketing. IPW and will meet delegates at International buyers can stop IPW delegates also will be Transportation begins at 7:30 p.m. “Club California allows for more Club California. by the Visit California booth on able to sample some of the organic, free-flow conversations “We’re very proud that we have the trade show floor to request bounty of California at the Bellagio guests can take the sidewalk to Caesars Palace. and relationship building than one of the largest representations an invitation to Club California. “Taste of America” networking appointments. It complements of any destination in the U.S.,” “We hope that delegates luncheon on Wednesday. Visit the timed structure of the Carpenter said. “Buyers will look at Club California as a nice California is one of six sponsors appointments.” get very good information and opportunity after the event, to of the luncheon, and food from After two years of IPW in exposure to California at the exhale and stop by for a glass of California will be in the spotlight.

SUPPLIERS: On-SITE REgISTRATIOn

Back by popular demand, registration for next year’s IPW will be open on-site beginning on Saturday. Self-serve kiosks will be accessible in the Central Concourse and within each lounge on the Marketplace Hall floor during show hours. On-site registration renewal provides the following benefits: • Extra savings on both booth and delegate rates: • Earn priority appointment scheduling; and • Enter to win a complimentary booth and registration for three delegates. Questions? Contact Sarah Dickson, director, exhibitions, sponsorships & advertising sales at [email protected]. IPW 2014: Chicago is expected to sell out. Reserve your spot before leaving Las Vegas!

8 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL

05PW0610.indd 5 5/30/13 12:54 PM An Astonishing World. MGM Resorts International would like to thank you for your continued support of our BELLAGIO® ARIA™ VDARA™ MGM GRAND® THE SIGNATURE AT MGM GRAND® MANDALAY BAY® THEhotel AT MANDALAY BAY® THE MIRAGE® many unparalleled destinations and welcomes you to Las Vegas at its Best. MONTE CARLO™ NEW YORK-NEW YORK® LUXOR® EXCALIBUR® CIRCUS CIRCUS® LAS VEGAS CIRCUS CIRCUS® RENO, NEVADA Visit Booth 1836 BEAU RIVAGE® BILOXI, MISSISSIPPI GOLD STRIKE® TUNICA, MISSISSIPPI MGM GRAND® DETROIT, MICHIGAN

0607PW0610.indd 6 5/30/13 1:07 PM 0607PW0610.indd 7 5/30/13 1:07 PM Monday, June 10, 2013 IPW Daily Visit California Keeps IPW Momentum

BY LAURA DEL ROSSO California — 2012 in Los Angeles Visit California is building and 2011 in San Francisco — on international travel buyers’ delegates are as eager as ever to enthusiasm for the Golden State talk about travel possibilities and — boosted by two back-to-back programs in the Golden State, IPW events — by providing Carpenter said. several opportunities to meet “We feel as though having IPW at the Club California lounge two years in a row in California, outside the IPW marketplace and now this year in Las Vegas, fl oor. gives us a great opportunity to The Club California lounge, continue to showcase California. which was introduced at IPW in So many itineraries to California Los Angeles in 2012, is designed feature more of the West, such as as a comfortable meet-and- Las Vegas and the Grand Canyon. mingle area where buyers can With IPW this year in Las Vegas, sample California wine and craft we can build on the momentum beer and learn more about the that started in San Francisco and state and its travel products from Los Angeles.” the California delegation in a The California delegation is casual setting. among the largest groups from The invitation-only lounge is U.S. destinations at IPW. Forty open in the late afternoon, each Visit California staff members, day after the close of marketplace including representatives from appointments. the state’s 12 global offi ces “We had a tremendous and representatives from 160 California pavilion, which is wine or a beer, before heading to response last year,” said Lynn California destinations and huge. It covers 16 aisles of the their evening activity,” Carpenter Carpenter, Visit California’s companies, are participating at marketplace fl oor.” said. vice president of marketing. IPW and will meet delegates at International buyers can stop IPW delegates also will be “Club California allows for more Club California. by the Visit California booth on able to sample some of the organic, free-fl ow conversations “We’re very proud that we have the trade show fl oor to request bounty of California at the and relationship building than one of the largest representations an invitation to Club California. “Taste of America” networking appointments. It complements of any destination in the U.S.,” “We hope that delegates luncheon on Wednesday. Visit the timed structure of the Carpenter said. “Buyers will look at Club California as a nice California is one of six sponsors appointments.” get very good information and opportunity after the event, to of the luncheon, and food from After two years of IPW in exposure to California at the exhale and stop by for a glass of California will be in the spotlight.

SUPPLIERS: ON-SITE REGISTRATION

Back by popular demand, registration for next year’s IPW will be open on-site beginning on Saturday. Self-serve kiosks will be accessible in the Central Concourse and within each lounge on the Marketplace Hall ﬂ oor during show hours. A Dream For Everyone On-site registration renewal provides the following beneﬁ ts: • Extra savings on both booth and delegate rates: Le Rêve – The Dream offers breathtaking performances • Earn priority appointment scheduling; and • Enter to win a complimentary booth and registration for that translate to a global audience of any size. three delegates. Questions? Contact Sarah Dickson, director, exhibitions, sponsorships & advertising sales at [email protected]. Please visit us at booth #1708 IPW 2014: Chicago is expected to sell out. Reserve your spot before leaving Las Vegas! Group Sales: 702.770.7280 | [email protected] | wynnlasvegas.com 8 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL

09PW0610.indd 9 6/3/13 11:24 AM Monday, June 10, 2013 IPW Daily nSight Debuts Intelligence Product

BY HARVEY CHIPKIN manager, you have a dashboard “Importantly,” said Timmons, relationship with the U.S. Travel A new company called of data that might look back but “travel sellers can take action Association and joined as a nSight, run by veteran travel not at what is happening now.” while the search is going on — board member. “The association executives, aims to provide data nSight, said Maradik, brings and before booking.” has been very helpful to us that will enable travel sellers to together booking data from in shaping our product. We know a great deal about who is 5,000 travel sites — refreshed “We wanted wanted to make this launch at searching for and booking travel daily — and produces regular what is the premier business — and why. nSight, according reports. “What sets us apart,” to make this event for travel in the United to the company, is already the said Jami Timmons, president launch at what is States, if not the world,” said industry’s largest aggregator of and chief product offi cer, nSight, Maradik. live, global travel search data. “is that we are not only looking the nSight will be at the Partner “We know there are millions at the booking data, we are also Marketing Pavilion (booth 18) of consumers making millions looking at the search aspect, and premier business and will also have tables at two of searches on thousands of we are looking at the people lunches. “We are focused on websites,” said Rich Maradik, doing the searches. We are able event for travel meeting as many people as we nSight’s chairman. “The question to create personas for those in the United can,” said Timmons. “One of the for marketers and revenue people and match that with the key ways in which IPW is a good fi t managers is to know what is data to fi nd the type of people States, if not the for us is that it’s hard to pinpoint going on now in real time — who who are searching and the types the behavior of international is searching and who is booking? who are converting. A seller can world.” travelers to U.S. destinations. By Who is booking the competition? see who they should be targeting marrying our persona data with What is the profi le of those — and how their offer should be While it is a new company, search and booking engine data, people? If you are a revenue changed.” nSight already has built a we are able to do that.”

come Discover

urprisesas big as the sea.

A VISUALLY STUNNING ACROBATIC SPECTACULAR SEEN BY OVER 1.5 MILLION PEOPLE WORLDWIDE

WRITTEN AND DIRECTED BY FRANÇOIS GIRARD

LIVE AT 877.826.0255 cirquedusoleil.com/zarkana Text SEAWORLD to 30364 and tweet #SeaOfSurprises [email protected] AriaLasVegas.com/zarkana for special surprises during IPW! ™ Visit us at booth #1844

Text SEAWORLD to 30364. Message and data rates may apply. Text STOP to 30364 to opt out. Text HELP for information. You will receive 2 text messages per day in response to your text during IPW. Participating carriers include: Alltel, AT&T, Boost Mobile, Nextel, Sprint, T–Mobile, U.S. Cellular, Verizon, Virgin Mobile. Privacy Policy, The trademarks Zarkana and Cirque du Soleil are owned by Cirque du Soleil and used under license. http://seaworldparks.com/en/seaworld-orlando/Privacy-Policy. Sponsor: SeaWorld Parks & Entertainment, Inc., 9205 SouthPark Center Loop, Suite 400, Orlando, FL 32819. © 2013 SeaWorld Parks & Entertainment, Inc. All rights reserved.

11PW0610.indd 11 6/3/13 11:23 AM Monday, June 10, 2013 IPW Daily Visit us at Business Travel Helps the Bottom Line Booth # 229

While greater travel most in business travel grew nearly twice as likely to convert back on travel budgets during obviously benefi ts our global the fastest. Overall, the study prospects into customers with an the economic downturn hurt travel industry, new research found that business travel fuels in-person meeting than without corporate performance; only four shows that travel also benefi ts corporate growth and profi ts: one. percent said that it helped. companies in a wide array of Every dollar that companies More to the point for those other industries, helping to boost invested in business travel, “According to who run businesses, this travel their bottom line. realized $9.50 in revenue and has a positive internal return A new study by Oxford $2.90 in profi ts. That’s nearly a Oxford’s analysis, on investment (ROI) as well. Economics, an international 300 percent return on American business meetings According to Oxford’s analysis, economic consulting fi rm, companies’ investment. business meetings matter — not examined 14 different business All this makes intuitive matter.” just meetings with current and sectors, including 61 industries, sense. An online survey of prospective customers, but also over the past 18 years. When frequent business travelers internal meetings as well as trade times are tough, corporate that accompanied the study On the fl ip side, without face- shows and conventions. Three budgets are often the fi rst to showed that corporate leaders to-face meetings, 42 percent out of four business travelers be slashed. But Oxford’s report understand the connection of business travelers reported said that company meetings are found that businesses that between business travel and that they would lose customers, crucial for staff communication invested the most in travel during profi ts. Nearly three-quarters which has an obvious follow- and idea sharing, and an equal the Great Recession ended up (74%) of frequent business on effect in the number of jobs number look to conferences growing faster than those that travelers reported that in-person in their own companies. For all and conventions for gaining cut their travel budgets. In fact, meetings with clients directly these reasons, a clear majority insights into their industries and using data from 2007-2011, the impact customer retention; the (57%) of all business leaders developing new partnerships. companies that invested the travelers also stated that they are surveyed stated that cutting continued on page 20

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13PW0610.indd 13 5/30/13 12:57 PM Monday, June 10, 2013 IPW Daily a division of the NAJ Group Royalty-Free

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www.TheTourOperator.com. Registration is free. 14 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL

15PW0610.indd 15 5/30/13 12:59 PM Monday, June 10, 2013 IPW Daily

Tourico Continues Attractions Growth

IPW Daily spent some time bays in Puerto Rico, haunted if our partners don’t succeed, with Uri Argov, founder and tours through New Orleans, we don’t either. So, while most CEO of Tourico Holidays. whitewater adventures in of our technological strides this the Smoky Mountains, and year are internal, they are made Tourico Holidays started as under-ground hikes to Ruby with our client and supplier a U.S. inbound tour operator Falls in Tennessee. We have partners in mind. More than nearly 20 years ago. Now, as a 2,000 activities and transfers 120 in-house developers have global wholesaler, what does in 370 U.S. cities. Our current been hard at work improving U.S. product mean for you? inventory of vacation homes conversions, XML connectivity Last year, 58 percent of our exceeds 1,000 units in prime and business intelligence $810 million in total revenue U.S. destinations such as Miami, systems. Data is hugely was inbound to the United Orlando, New York City, Las important to Tourico Holidays. States, and 2013 is out-pacing Vegas and Hawaii. Our plans We’re “exposed” to some 86 last year by 42 percent. While lead to other continents, and global clients that the U.S. million searches per day, and we now offer more than 10,000 we want to be the largest is still the most competitive, with that gigantic amount of hotels in the U.S., the greatest wholesaler of global vacation affordable destination and data, we interpret worldwide change is our diversifi ed home inventory. that Tourico clients enjoy trends that eventually allow product offering to include the highest-value and best- us to increase the likelihood substantial activities, car Tourico Holidays is the fastest priced products available. And of converting a single search. rentals, transfers, cruises and growing wholesaler. What are that product is growing! One Finally, I have to mention an vacation homes. the biggest drivers? hundred and fi fty new hotel upcoming innovation that will We have made double-digit properties are added per week, address these pricing challenges. What impact do these growth a habit. Last year, we but it’s the ancillary products — It’s called “People Post.” It will diversifi ed offerings have on fi nished 20 percent up; this activities, transfers, homes, cars launch this fall, and it is BIG!!! your company’s bottom line? year we are on pace to exceed and cruise — that are taking off, Today, seven percent of the 40 percent. It is the result of doubling in size yearly. We’ve noticed the explosion of business comes from non- our competitive nature. We On the client side, we want new talent at Tourico Holidays hotel products — compared are passionate to strike the more from existing clients. this year. How will these to almost nothing just two best deals with the biggest We want to take an active new hires impact your U.S. years ago. U.S. activities and growth potential. We enjoy role in their success so we business? attractions are a $27 billion the challenges of this business are increasing our regional We’ve made 14 recent new market, and vacation homes is tremendously. We have an support network, hiring more hires within executive and an $86 billion industry in the amazing sales and product sales managers and support upper management that will U.S. and Europe alone! The team who works to be an functions globally. Tourico will really develop, grow and retain revenue potential for our clients add-on for our partners. We’re continue to add more non- our core business. Directly is huge. Other travel services, innovators by nature, and as traditional travel clients to the impacting the U.S., we have such as fl ights and cruises, such, we’re constantly looking mix. Our airline partners, point- three new senior product allow us to better understand for the single product that a redemption companies and managers: Ivar Hottentot for the full itinerary and offer our single client doesn’t have or employee clubs have recently Las Vegas, Shenelle Shaam clients additional services and, the single opportunity that the exploded. for San Francisco, and Olivia therefore, more value. single supplier could not reach. Crossey for Boston and As an innovative leader in Washington, D.C. Tourico is What are some of the best Which area do you anticipate travel technology, what is an interesting corporation. We U.S. attractions and vacation to have the greatest growth coming down the pipeline for like to say that it is a mature homes available through this year? you this year? start-up. Those that like the Tourico Holidays at IPW this Competitiveness. We’re 2013 is all about conversions pace, the high energy and the year? pushing hard to show our for Tourico Holidays. We know depth of academic knowledge Activities and attractions required in our environment will are the real reason why prosper. I’m excited to see all people travel — it’s about the the newcomers joining us for experience — it’s kayaking an experience like nothing they through bioluminescent have had before.

I P W D A I L Y A D V E R T I S E M E N T

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includes nearly two dozen Partner Marketing Pavilion Debuts marketing, media and

BY MARK CHESNUT connect. One of the newest is the Located in an easily accessible area technology company IPW provides countless ways Partner Marketing Pavilion, which in the convention center concourse, exhibitors available to for travel industry professionals to debuts this year. the Partner Marketing Pavilion schedule appointments and also participate in drop-in meetings with suppliers and buyers. The goal is to provide another efﬁ cient tool to maximize participation at IPW. “What’s exciting about it is that it brings together media providers and technology solution providers to IPW, where More for your clients. the action is happening and where a large portion of international travel is booked,” said David Burgess, president of the DMO division at Miles. Miles, a Partner Marketing Pavilion exhibitor, markets destinations and hospitality businesses by working with state tourism ofﬁ ces, convention and visitors bureaus, hotels and other organizations. “It’s a good opportunity to exchange information with the right people,” Burgess said. “What’s exciting adventurous about it is that it brings together More bookings for you. media Book your clients for a pre- or post-cruise stay and they’ll love you for it. providers.“ Whether it’s the average year-round temperature of 77°, pristine Blue Wave beaches, designer outlet shopping or the ease of getting to and from the airport, To amplify the presence there’s always time to squeeze in some sunny. Visit sunny.org/welovecruisers of the Partner Marketing Pavilion, supplier to get onboard. organizations were HAPPY CUSTOMERS MAKE BETTER BUSINESS encouraged to bring their marketing and advertising Las Vegas to Miami; San Francisco to Washington DC. With staff on the newly introduced Marketing more cities and more buses, there are even more reasons Delegate registration. to talk to us about becoming a Big Bus partner. Partner Marketing Pavilion exhibitors include: VISIT US AT BOOTH #1981 continued on page 20 GREAT CITIES. GREAT STORIES. GREAT OPPORTUNITIES. 18 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL

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is critical to a successful corporate embarking on plans to The Effect of IPW strategy, to win new customers, expand. continued from page 12 term cost-cutting measure, it is a close new deals and develop high- In discovering these So while it may be tempting to long-term mistake for companies that performing talent. Smart companies research fi ndings, the reduce business travel as a short- want to grow. In short, business travel are making these investments and U.S. Travel Association immediately identifi ed its own business travel benefi t. It has been increasing businesses’ bottom-lines, delivering strong ROI and nurturing relationships with prospective and current clients for 45 years now. It’s IPW. Throughout your time at IPW, please share with us: What motivates you to attend IPW, year after year? What’s the ROI your company experiences? What business relationships would be lost, if you didn’t attend? We want to know what’s the Travel Effect of IPW for you?

Attendees are encouraged to share

Chiara Ravara, Public Relations Manager. the Travel Effect 1 of 562 AVIAREPS employees worldwide. of IPW on Twitter using the hashtag #TravelEffect.

Partner We give our best every day – Marketing because your success is our success. Pavilion Meet the professionals at continued from page 18 Adara Media; American www.aviareps.com/the-tourism-people Express; Booking.com

Whether you are looking for new opportunities or pushing for (USA) Inc.; Diversity higher performance in your existing markets, we provide solutions Tourism; Expedia Media for all your needs. As the global specialist with excellent local expertise in sales & marketing and PR, we are working today with Solutions; IPW Online over 80 destinations, hotels and resorts, car rental companies, cruiselines and railway companies to constantly improve brand and Marketplace, powered sales results for our clients, endeavouring to maximize their ROI. by TravTrade; ISO AVIAREPS – bringing people to the world Software Systems, Inc.; and the world to people. itravel2000.com; Lonely Planet; Los Angeles Times Media Group; Miles; Miles - Ofﬁ cial Brand USA What you hear is true. To experience all the sounds, excitement and drama of the Formula One United States The Tourism Representation Marketing Programs; Grand Prix, there is no destination but the Live Music Capital of the World®. nSight; ODIGEO; Orbitz !USTRALIAo!USTRIAo"ALTICSo"ELGIUMo"RAZILo#ANADAo#HILEo#HINA Worldwide; Sabre Media #OLOMBIAo#ZECH2EPUBLICo&RANCEo'ERMANYo(UNGARYo)NDIAo)SRAEL )TALYo*APANo+OREAo-EXICOo.ETHERLANDSo0AKISTANo0ERUo0OLAND Solutions; Travel Channel; 2USSIAo3CANDINAVIAo3OUTH!FRICAo3PAINo3WITZERLANDo4AIWAN VISIT US AT BOOTH #1937 4URKEYo5!%o5NITED+INGDOMo5KRAINEo53!o6ENEZUELA UnionPay USA; WAYN (Where Are You Now?) Ltd.; and ZOZI. AustinTexas.org

20 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL

21PW0610.indd 21 5/30/13 1:03 PM Monday, June 10, 2013 IPW Daily NEGOTIATING BUSINESS Brand USA Leads Today’s Luncheon continued from page 1 U.S. — showcasing both well-known as if it were their fi rst time even if they have been from the country); value (value of tourism and lesser-known attractions. During here before. There are so many unexpected and FACE TO FACE... from that country); growth (year over year); their visits, the travelers will be active little-known experiences available in this country.” cost (cost of buying media in the country); on social media, uploading photos and Brand USA’s core marketing campaign, “Discover ease of entry (existing visa requirements, sharing experiences. this land, like never before,” was successfully waiting period, political climate); and Some of the FAM tours are regional launched in the U.K., Canada and Japan. The initial infrastructure (Brand USA’s presence as like “Meet The Midwest,” and there goal was, according to Madison, “to make people far as representation fi rm, social media, were two single-state itineraries aware of America again, to get the U.S. on their radar strength of travel trade support). — Texas and California — because and in consideration for their next visit. We wanted One benefi t of Brand USA’s national of the size and diversity of those to drive intent to visit, and we have done that. That marketing efforts is that international destinations. Other mega-FAM tours intent is up 12 to 14 percent in the markets where travelers glean insights about cooperative are in the planning stage. the campaign ran. This year, our reach has nearly partner destinations, attractions and other Another major initiative for Brand quadrupled as we have entered 11 different markets.” U.S. travel suppliers. USA involves trade shows where Brand USA is continuing to move on many fronts. This month, the fi rst of what will the Brand USA presence makes it “We are developing programs to help the travel be a series of “mega-FAM trips” is possible for smaller destinations to be trade sell the U.S. as a diverse, exciting destination. being conducted with 100 travel represented. “People have to want to We have already developed very strong travel trade representatives from the United come to the U.S. before they choose trade outreach and are building online tools, events Kingdom. Seven groups will embark on a specifi c destination,” Madison said. and trade shows for them. We also work closely seven different itineraries around the “We want people to discover the U.S. with Visit USA committees in these markets.” In addition, Brand USA is developing metrics to measure the impact of its various initiatives. “We plan to signifi cantly increase our research,” says Madison, “so we know what’s working.” Brand USA is now active in nine markets: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico and the U.K. SEVEN INCREDIBLE SHOWS ONE EASY CALL JFK NOW OPEN! Two new exhibits and an original documentary explore the life and legacy of President John F. Kennedy.

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One Point of Contact | Priority Seating | Net Rates Visit us 866-633-0195 or 702-853-5950 at booth [email protected] 918!

NEWSEUM newseum.org Ɣ Washington, D.C. Nikon is the exclusive sponsor of “Creating Camelot.” nikonusa.com Premier sponsorship support for “Three Shots Were Fired” has been provided by Altria Group and CBS. www.BASEentertainment.com #TRAVELEFFECT Find out more at Traveleffect.com

22 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL

23PW0610.indd 23 5/30/13 1:05 PM Monday, June 10, 2013 IPW Daily Best Western Growing, Innovating

BY HARVEY CHIPKIN to have the solutions the buyers are in their key areas of need — public all-inclusive, including Best Western continues looking for as far as North America areas and guest rooms.” breakfast, Wi-Fi and to grow as an international products.” “We are in every market that buyers parking — the last very hospitality company, with a goal Best Western has been want us to be,” said Dowling, “and we important for the larger to offer hospitality solutions for undergoing a brand renaissance have a tremendous global product number of FIT travelers to international buyers, said Dorothy in recent years, said Dowling, but imprint. We launched descriptors to the U.S. “And all of those Dowling, senior vice president, international buyers “want to know provide confi dence and clarity for our things,” said Dowling, sales and marketing for the hotel what it means to them. They are buying partners, and the descriptor “are available within the company. interested in knowing about our program is now global.” appropriate price point.” Those solutions have been descriptor program, which has International buyers, according to Best Western has dramatically enhanced in recent created different types of hotels Dowling, are also interested in value, enhanced and enlarged years with the now-global arrival within our brand; and that we are and the message from Best Western its in-market sales teams of the Best Western descriptor being responsive to their customers is that many basic elements are in a number of major program that categorizes hotels as markets including Latin BEST WESTERN, BEST WESTERN America, different types PLUS and BEST WESTERN of hotels enabling the PREMIER: the enlargement of in- brand “to work directly market sales teams; and innovation with their distribution in distribution, using technology to partners,” said Dowling. make it easier for buyers to book And there are the all- Best Western properties. important elements of Radisson Blu Now Open “We see IPW as the jewel in the distribution and payment, crown for meeting international said Dowling, where Best buyers and an opportunity to deepen Western continues to our already strong relationship innovate — launching with the buyer community,” said push and pull approaches always new. Dowling. “At Best Western, we aim to distribution this year. The company’s POW WOW BUYERS AND MEDIA – central billing system Please visit Mall of America® booth number 845 before Wednesday and register to win a shopping also enables speedy and spree trip for two next Spring to the Mall. Trip value is $2,500. Mall of America is the leading effi cient compensation. U.S. shopping and entertainment center in Bloomington, Minnesota featuring 520 stores with WE HAVE SOMETHING “International buyers,” no sales tax on clothing or shoes. Guests also enjoy 50 restaurants, more than 400 annual (free) events said Dowling, “want and a multitude of attractions for hours of family fun. Over 40 million people visit yearly. to know we are a solid FOR For more information at POW WOW, see Doug Killian, Senior Director International Tourism, partner, listening to their at (mobile) 952-240-9340 or [email protected] customers with a high mallofamerica.com | bloomingtonmn.org level of engagement, EVERYONE! geared toward meeting their needs.” Best Western is also Four unique dining experiences your groups will love. With locations a partner with the U.S. around the country, your booking experience can be hassle free! Travel Association as a longtime member of the association’s Chairman’s Circle, and an early and strong supporter of Brand USA. Best Western will have a large contingent at IPW, according to Buca di Beppo and Planet Hollywood are now open in New York! Dowling, including Over 100 locations nationwide including: Anaheim, San Francisco, individual hoteliers. As it Las Vegas, Orlando, Washington DC and many others! has for a number of years, /MallofAmerica @MallofAmerica Best Western will sponsor FOR MORE INFO Call 877.609.7526 or visit earlenterprise.com/groupevents hospitality lounges on the Marketplace fl oor.

24 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL

25PW0610.indd 25 5/30/13 1:06 PM Monday, June 10, 2013 IPW Daily IPW Daily Monday, June 10, 2013 IPW 2013 Off to a Fabulous Start Las vegas Sizzles, Showcases City

1 2 1 2 3

4 5 4

6 1. Sunny Barkley of ASAP Las Vegas greeted IPW delegates participating in sightseeing tours hosted by the Las Vegas CVA this weekend. 6 1. Representatives from Hana Tour Service of Seoul, South Korea, 2. Las Vegas’ array of tours allowed delegates to experience chatted on Saturday in the main concourse at the Las Vegas Convention some of the city’s most popular offerings, including: the Center. Pictured are Myungho Kang, Young Moon Lee and Min Soo Kwak. Valley of Fire Atlati Rock, famous pawn shops, historic 2. nevada’s bright sunshine provided a warm welcome for attendees Boulder City, golf at Bear’s Best Las Vegas and the Royal Links golf Club, Red Rock Canyon, a thrill ride and shopping outside the Las Vegas Convention Center. adventure, and a visit to Hoover Dam. 3. The registration center was abuzz this weekend, as delegates from around the world picked up their credentials. 3. Fore! One IPW delegate gets the day off to a swinging start. 4. U.S.-based travel suppliers checked in, all ready to showcase their destinations and companies at IPW. 4. Delegates were eager to depart to explore the diverse sights and sounds of Las Vegas. 5. Delegates took advantage Saturday of the benefits of early on-site registration for IPW 2014 in Chicago. 5. Bear’s Best Las Vegas was the scenic location for this year’s delegate golf outing on Saturday. 6. Journalists from Brazil attending IPW 2013 include: Charles Brandao and Zilda Brandao, of Jornal Mundo Do Turismo in Fortaleza and São 6. Las Vegas-branded water offered cool refreshment during Paulo, respectively, and Yolanda Karam of City Portal in São Paulo. the weekend’s high temperatures.

26 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL TRAVEL WEEKLY /U.S. TRAVEL I P W D A I L Y 27 Monday, June 10, 2013 IPW Daily SHOWvegas Delivers Entertainment

Delegates attending tonight’s SHOWVegas event should stop by the SHOWVegas rock with us at booth #782 counter today by noon to retrieve their hardrock.com tickets. Bring your email confirmation to the counter, which is located adjacent to the IPW registration desk.

If you are part of a group, you can send one person to pick up all of the tickets. That person will be asked to provide the names of each person as well as sign for the tickets. new york

Enjoy the show!

CW3PW0610.indd CW3 5/30/13 12:48 PM Add some local color to their next business trip.

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CW4PW0610.indd CW4 5/30/13 12:50 PM