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Spa Business Issue 4 2013 www.spabusiness.com 2013 4 REVERSE THE SIGNS OF AGEING EMBRACE LONGEVITY SKIN REGIMEN INTRODUCING TWO NEW PRODUCTS FROM THE REVOLUTIONARY SKIN REGIMEN LINE SKIN REGIMEN JUVENATE EYE BALM SKIN REGIMEN JUVENATE LIP BALM ANTI-AGEING TIGHTENING EYE INTENSIVE NOURISHING LIP COMPLEX TREATMENT Much more than an anti-wrinkle cream, this eye balm combines This intensely nourishing lip balm combines the powers of 3 products in 1 to treat wrinkles, reduce under-eye puffiness, and hyaluronic acid and chia seed oil to renew and moisturize the restore tone and elasticity. Dual plant extracts, caffeine, and our lips, relieving dryness and providing all-day hydration and proprietary Longevity Complex work together to visibly lift and protection against inflammation and ageing. tighten tired eyes for a more youthful appearance. www.comfortzone.it www.skinregimenguide.com www.spabusiness.com 2013 4 L’Occitane en Provence The natural beauty retailer and its 60 spa facilities ASK AN EXPERT HOT NUMBERS TOP TREND Profi t & Loss Trillion Dollar Report Pop-up Spas Hotel spas need to make The economic impact of Innovative pop-ups a stand against unfair global wellness tourism are thriving in the spa expense allocations and is US$1.3tn according to a sector from Canada to ROI expectations landmark study Bali and Australia managing my spa’s schedule on the go SEE WHAT WE CAN DO FOR YOU MINDBODYSOFTWARE.COM retail marketing appointments staff editor’s letter Balancing profi t with reputation his year’s market research numbers have just been The recession has given published for the US spa market, showing operators the freedom to Tcontinuing signs of recovery. re-engineer the employment ISPA’s 2013 US Spa Industry Study, PricewaterhouseCoopers (PwC), terms of staff. Many more found the five main measures of are now part-time and trading: visits to spas, spend per visit, receive few, if any, benefi ts total revenues, staff levels and total number of spas, have experienced growth (see our report on page 48). The PwC team found total revenues were up that it “reflects the spa industry’s commitment to us$1.2bn – 4.7 per cent – to a healthy us$14bn maintaining a flexible workforce.” (€10.1bn, £8.7bn) against a pre-recessionary peak The industry’s approach to employment is of us$12.8bn (€9.3bn, £7.9bn). highlighted by the PKF report, which found that As at May 2013, there were 19,960 spas in the US: while payroll expenses for hotel employees average an increase of 1.1 per cent over the previous year and 29.6 per cent, spa is running at 22.8 per cent – a a great deal healthier than 2009-10, when closures whopping 6.8 per cent less. They attribute this to the outpaced new locations for two years. fact that “many spa technicians work as independent Hard on the heels of the ISPA report came Trends contractors and therefore are not eligible to receive in the Hotel Spa Industry from PKF Consulting a full package of benefits.” USA (PKF).The two reports make interesting The recession has given operators unusual reading – especially when considered together. freedom to re-engineer the employment terms of This is especially true around the area of staffing. staff and they’ve done so in ways that enable them The ISPA research found that although employment to gain many commercial advantages. increased by 1.2 per cent – up a percentage point on Although profitability is vital, if we’re to build a the previous year – there was a “marked shift” from reputation as a credible industry that offers good full-time employment – which declined by 7.2 per careers and practices what it preaches, we need to be cent – to part time employment, which was up 13.2 mindful of the need to balance these two demands. per cent. PwC says this could be an indication of “wider changes in American working practices,” or Liz Terry, editor twitter: @elizterry contact us: Read all our editor’s Spa Business magazine, Leisure Media, Portmill House, and contributors’ Portmill Lane, Hitchin, Hertfordshire, SG5 1DJ, UK letters on our blog at tel: +44 (0)1462 431385 email: [email protected] blog.spabusiness.com twitter: @spabusinessmag facebook: Facebook.com/spabusiness Spa Business 4 2013 ©Cybertrek 2013 Read Spa Business online spabusiness.com / digital 7 The Spa My Blend by Clarins at The Ritz-Carlton Toronto was voted “The Best Hotel Spa Worldwide” by Travel + Leisure Magazine. Why Europe’s No.1 luxury skin care brand should be your No.1 spa partner? The pioneer of professional beauty treatments, Clarins has, for more than 50 years, been famed for its plant-rich formulas and exclusive manual techniques. Beyond an unforgettable experience, a Clarins treatment is the guarantee of unique, scientifi cally proven performance. No wonder Clarins, No.1 in European luxury skin care, is the No.1 choice of many of the world’s top hotels. The exclusive benefi ts Clarins can off er you to increase your sales turnover: ⋅ Expert manual massages and treatments tailored to the needs of your customers and your business; ⋅ Exclusive professional, plant-based formulas, developed by the Clarins Laboratories; ⋅ Excellent, on-going training programmes, plus extensive marketing and media support; ⋅ Additional turnover through follow-up retail sales. Contact: [email protected] Find all our partner hotels on www.clarins.com AP DP BtoB SPA BUISINESS RITZ CARLTON 420x297 GB.indd 1 16/09/13 10:49 Science, Experience, Senses. AP DP BtoB SPA BUISINESS RITZ CARLTON 420x297 GB.indd 2 16/09/13 10:46 CONTENTS ISSUE 4 2013 ©2013 GLOBAL SPA & WELLNESS SUMMIT GLOBAL©2013 SPA p30 Helene Goetzelmann from L’Occitane p70 Highlights from the 2013 Global Spa & Wellness Summit p54 South African spa chain Amani p66 Designer Paul Smyth 7|Editor’s letter 40|Project preview: 60|Trends: Brief encounters Liz Terry shares her thoughts Miraval at Natirar We take a look at some of the most Plans for the new Miraval site revealed innovative spa pop-ups, a growing 16|Letters trend across the leisure sector Big concerns over spa register voiced 42|Ask an expert: Profi t & loss 66|Interview: Paul Smyth 20|News Hotel spas need to fi ght capital Something & Son designer shares Spa sector news from around the world expenditure allocation his insights on creating pop-up spa facilities. Magali Robathan reports 30|Interview: Helene Goetzelmann 48|Research: All rise L’Occitane’s international spa director ISPA’s 2013 US spa industry statistics 70|Summit review: talks about the group’s 60 spa facilities Upping the ante 54|Animal instinct Katie Barnes reveals the takeaway 38|Interview: Miraval updated Safari spas are the staple for Amani, one messages from the 2013 Global Spa & Michael Tompkins and Ghislain of South Africa’s largest spa chains. Lisa Wellness Summit in New Delhi, India, Waeyaert on the Miraval rollout Starr talks to MD Ronleigh Gordon attended by 375 industry leaders 10 Read Spa Business online spabusiness.com / digital Spa Business 4 2013 ©Cybertrek 2013 2013 Global Spa & Wellness Summit special spa business uniting the world of wellness SHUTTERSTOCK.COM/LEVENT KONUK p86 Thai spa-goer and operator research p60 Pop-up spa inspiration from Canada and Greece to Bali and Australia SHUTTERSTOCK.COM/VACLAV VOLRAB p94 Is there a correct time of the day to exercise? p105 Discovering wellness practices in eastern Europe 80|Research: 94|Exercise science: Local news Clock watching Domestic travellers dominate the When is the correct time to exercise? global wellness tourism market which Kate Cracknell asks fi tness experts has an economic impact of US$1.3 trillion. SRI’s Ophelia Yeung reports 98|Product focus: Nutricosmetics Treating health and beauty from the 86|Research: Thai up inside out is big business Prantik Bordoloi analyses a 2013 Thai spa industry study based on both spa 102|Products Did you know that you can consumer and spa operator opinions Equipment and product launches receive a free subscription to Spa Business in its greener, 92|Software news: Tech talk 105|Novel idea paper-free, digital format? The latest developments and news Regional wellness practices and from spa software suppliers from traditions from eastern Europe are the SIGN UP ONLINE: around the world subject of an exciting new book www.spabusiness.com/green Spa Business 4 2013 ©Cybertrek 2013 Read Spa Business online spabusiness.com / digital 11 WHAT LIES AT THE HEART OF ELEMIS? Your skin, your body and your well-being. We are your specialists in high-tech, clinically proven skin formulations and treatments, enhanced with nature’s purest technology. Tailored with care, by expert Elemis therapists, let us take you on a sublime sensory experience, transforming your skin, whilst delivering extraordinary results. WE FOCUS AS MUCH ON YOU, AND YOUR BUSINESS SUCCESS, AS WE DO EACH AND EVERY CLIENT OUR THERAPISTS TOUCH SIX REASONS TO PARTNER WITH ELEMIS 1 Affordable opening offer 2 Bespoke support package 3 Award-winning marketing support 4 Business-focused education 5 Unrivalled retail sales = retail profit 6 Clinically trialled anti-ageing facials The Successful Spa and Salon Choice +44 (0)20 7907 2724 | [email protected] | elemis.com/partners elemisltd @Elemis CONTRIBUTORS READER SERVICES Prantik Bordoloi Kate Cracknell A lecturer and research Kate Cracknell is the SUBSCRIPTIONS co-ordinator at Stenden editor of Health Club denise adams +44 (0)1462 471930 Rangsit University, Thailand, Management, Leisure CIRCULATION Prantik Bordoloi was Media’s magazine for the michael emmerson +44 (0)1462 471932 instrumental in organising health and fi tness industry EDITORIAL TEAM the 2013 Spa Industry Research study in the UK and Europe. Before joining on Thai spa consumers (p86).
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