Ôgv‡Qi `Ya Cvb My¯' Rxe‡Bi Eywbqv`Õ

1 - 7 August, 2018 ‘‘Breastfeeding: Foundation of Life’’ Ôgv‡qi `ya cvb my¯’ Rxe‡bi eywbqv`Õ Organized by Ministry of Health and Family Welfare (MOH&FW) Institute of Public Health and Nutrition (IPHN) & Bangladesh Breastfeeding Foundation (BBF) 1 Foreword 12 Acknowledgement 13 Planning Stage 14 All events at a glance 21 Stakeholders Meeting on World Breastfeeding Week, 2018 35 Press Conference 39 Newspaper Supplementation 58 Mobile phone message on theme on WBW’18 60 Inauguration Ceremony of World Breast Feeding Week 2018 61 Theme Song: Unwrapping the CD of thing Song and LED Show 68 Exhibition on Mother and Child health Nutrition 73 Essay Competition on WBW 2018 80 Celebrations by the Organizations a. Care Bangladesh b. Celebrations at the National Level 95 Celebrations at the National Level: WBW’18 Celebration in Medical College Hospitals WBW’18 Celebration in Divisional Director Health Celebration of WBW’18 at the Community Clinic Page no 03 of 124 Foreword Dr. Md. Yunus Director Institute of Public Health Nutrition (IPHN) & Line Director, NNS World Breastfeeding Week 2018 (1-7 August) has been celebrated by Institute of Public Health Nutrition (IPHN), Ministry of Health and family welfare (MoH&FW) jointly with Ban- gladesh Breastfeeding Foundation. The theme for World Breast Feeding Week was “Breast- feeding: Foundation of life” translated as Õgv‡qi `ya cvb my¯’ Rxe‡bi eywbqv`Õ to achieve SDGs. The objectives of WABA|World Breastfeeding Week 2018 to understand the people about the links between good nutrition, food security, poverty reduction and breastfeeding, anchor breastfeeding as the foundation of life, engage with individuals and organizations for greater impact, Galvanize action to advance breastfeeding as a part of good nutrition, food security and poverty reduction. Breastfeeding is a vital part of sustainable development and a non-negotiable component of global action to end malnutrition. Increased rates of exclusive and continued breastfeeding can only be achieved by cooperating and collaborating across sectors and genera- tions. There is an agreed goal for all governments to priorities the World Health Assembly (WHA) global target for an increase in the rate of exclusive breastfeeding in the first 6 months up to at least 50% by the year 2025. The inauguration ceremony of WBW 2018 was held on 1st August and Honorable Health Minister of Peoples Republic of Bangladesh inaugurated the ceremony. His presence brought all possible support to make the event successful and make further advancement in Infant and young child feeding (IYCF) movement in Bangladesh. This year, an essay competition was organized for the first time to celebrate the week. A ‘Breastfeeding and Nutri- tion fair’ was also arranged during the inauguration. Page no 04 of 124 Like every year World Breastfeeding Week was celebrated all over the Countries. Medical College and Hospitals, different government and non-government organizations (NGOs), stakeholders and UN agencies organized seminar, workshop, art Competition, essay Competition and nutrition fair. Besides this Bangladesh Television and Bangladesh betar telecast different talk show on WBW, 2018. Bangladesh achieved 3rd position on WBTi analysis (World Breastfeeding trend initiative) in 2015 by IBFAN evaluation. Law is first class by ICDC (International Code Documentation Centre) evaluation. There is still need to do a lot. We are confident that this report will stimulate better informed people about the new Sustainable Development Goals (SDGs) and how they relate to breastfeeding and Infant and Young Child Feeding (IYCF). Govt. of Ban- gladesh is committed to improve IYCF practices to the possible level to ensure best health and development of the children of Bangladesh. Dr. Md. Yunus Director Institute of Public Health Nutrition (IPHN) & Line Director, NNS Page no 05 of 124 Foreword Dr. Samir Kanti Sarker Director Institute of Public Health Nutrition (IPHN) & Line Director, NNS In Bangladesh, World Breastfeeding Week-2018 (1-7 August) has been observed by Institute of Public Health Nutrition (IPHN), Minstry of Health and Family Welfare (MoHFW) jointly with Bangladesh Breastfeeding Foundation. This year’s theme for World Breast Feeding Week is- “Breastfeeding: Foundation of Life’’ translated as Ôgv‡qi `ya cvb my¯’ Rxe‡bi eywbqv`Õ to achieve SDGs. IPHN since its inception has been designing, developing, producing, distributing and disseminating SBCC materials (posters, booklets, training manuals, SBCC strat- egies, flip-charts, policy briefs, fact sheets, etc.), including entertainment-education materials (TV spots, short films, drama serials, music videos, theme songs, etc.) for improving nutritional status of the underprivileged segment of the community. WBW is one of the activities of IPHN. The objectives of WABA| World Breastfeeding Week 2018 are to inform people about the links between good nutrition, food security, poverty reduction and breastfeeding, anchor breastfeeding as the foundation of life, engage with individuals and organizations for greater impact, Galvanise action to advance breastfeeding as a part of good nutrition, food security and poverty reduction. Breastfeeding prevents hunger and malnutrition in all its forms and ensures food security of babies, even in the time of crises. With no additional burden on household income, breastfeeding is low-cost way of feeding babies and contributes to poverty reduction. Nutrition, food security and poverty reduction are fundamental to achieving the United Nation’s Sustainable Development Goals. It is therefore a foundation of life. Page no 06 of 124 The inauguration ceremony of WBW 2018 was held at Krishibid Institute (KIB) on 1st August and Honorable Health Minister of Peoples Republic of Bangladesh inaugurated the WBW 2018. His presence brought all possible support to make the event successful. Like every year World Breastfeeding Week was celebrated all over the Countries. This year, an essay & Art competition was organized to celebrate the week. A fair on mother & child health nutrition was also arranged during the inauguration. Medical Colege both government and non-government Hospitals, different government and non-government organizations, Community clinic, stakeholders and UN agencies organized seminar, workshop. Besides this Bangladesh Television and Bangladesh Betar telecasted different talk show on WBW, 2018. Though we have achieved a lot, there is still need to do a lot. We are confident that this report will stimulate better informed people about the new Sustainable Devel- opment Goals (SDGs) and how they relate to breastfeeding and Infant and Young Child Feeding (IYCF). Thus firmly anchor breastfeeding as a key component of sustainable development throughout the Bangladesh. Dr. Samir Kanti Sarker Director Institute of Public Health Nutrition (IPHN) & Line Director, NNS Page no 07 of 124 Foreword Professor Dr. S. K. Roy Senior Scientist & Chairperson, BOT and Executive Director Bangladesh Breastfeeding Foundation (BBF) World Breastfeeding Week commemorates the Innocenti Declaration signed in August 1990 by government policymakers, WHO, UNICEF and other organizations to protect, promote and support breastfeeding. In Bangladesh, since 1992 World Breastfeeding Week is being celebrating jointly by Ban- gladesh Breastfeeding Foundation and Ministry of Health and Family Welfare (MoHFW). By the declaration of the Honorable Prime Minister, WBW has been observed as a National Event for last nine years and BBF has the honor to be the key partner in organizing all the events along with MOH&FW and IPHN. The 26th World Breastfeeding Week was successfully observed from 1-7 August, 2018 in Bangladesh. Ministry of Health and Family Welfare (MOHFW), Directorate of Health Services (DGHS), Directorate of Family Planning (DGFP), Institute of Public Health (IPHN) and Bangladesh Breastfeeding Foundation (BBF) along with the support of other stakeholders contributed most to make the event successful and build the momentum of the Infant and Young Child Feeding (IYCF) activities in joint efforts considering this year’s theme- ‘‘Breastfeeding: Foundation of Life’’ translated as Ôgv‡qi `ya cvb my¯’ Rxe‡bi eywbqv`Õ to achieve SDGs. The objectives of World Alliance for Breastfeeding Action (WABA)/ World Breastfeeding Week 2018 were – to inform people about the links between Page no 08 of 124 good nutrition, food security, poverty reduction and breastfeeding, anchor breastfeeding as the foundation of life, engage with individuals and organizations for greater impact, Galvanise action to advance breastfeeding as a part of good nutrition, food security and poverty reduction. The inauguration ceremony of WBW 2018 was held at Krishibid Institute (KIB) on 1st August and Honorable Health Minister of Peoples Republic of Bangladesh inaugurated the WBW 2018 to encourage celebrating the WBW with active participation. Along with inauguration ceremony the WBW-2018 embodied a host of activities comprising of many events. Events were- art and essay competition, press conference, rally, exhibition on mother & child health nutrition, newspaper supplementation, mobile phone message on the theme, free lactation camp, celebration at Medical College Hospital and discussion meeting with Journalists at division level. Scaling up optimal breastfeeding could prevent more child deaths each year. I am assertive that information contained in this report will enable us to achieve a better and more sustainable development in Bangladesh and to prioritize

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