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Painful Barbie in a Global Marketing Perspective Patrick Sim MM* Capital Advisors Partners Asia Pte Ltd, Singapore
ounting cc & A f M Patrick Sim, J Account Mark 2015, 4:3 o a l r a k e n Journal of Accounting & DOI: 10.4172/2168-9601.1000142 t r i n u g o J ISSN: 2168-9601 Marketing Review Article Open Access Painful Barbie in a Global Marketing Perspective Patrick Sim MM* Capital Advisors Partners Asia Pte Ltd, Singapore Abstract The essay discusses the American doll, Barbie within a global marketing perspective. It will summarize the main points of the case and explain how the material in the global marketing review relates to the case. The issues to be discussed will involve Mattel’s global marketing strategy for Barbie and its success. This will be negotiated with its brand strength as well as its icon status and how to create more marketing opportunities and turn the sales around in the US. These issues will also be taken from the perspective of the local Middle East culture when Mattel goes global in search for a befitting cultural nuance from its customers as well as seeking the perfect media response. The essay will also highlight the future suggestions for the product and the company. Keywords: Global marketing; Barbie branding; Sustainable efforts; Branding and key success factors for sustainable efforts Cultural nuance; Iconic marketing Mattel is a big, successful brand, which has good brand strength, Introduction financially and through its strong customer based loyalty. It can be analyzed that Mattel/Barbie must maintain these success factors and Global marketing strategy be sustainable in marketing efforts to be able to increase their future Global marketing as defined by Doyle [1] suggests “marketing on a opportunities:- worldwide scale reconciling or taking commercial advantage of global • Economies of scale in production and distribution; operational differences, similarities and opportunities in order to meet global objectives”. -
™ Merchandise at Echo Lake Using FASTPASS® Service
Meet Our Event Hosts Autograph Sessions ™ Merchandise at Echo Lake Using FASTPASS® Service Blast into Star Wars Weekends 2013 with limited James Arnold Taylor Disney FASTPASS Ticket Required edition pins, artwork and collectibles, plus limited release apparel for the entire family! Authentic Meet the voice behind Obi-Wan An extremely limited number of FASTPASS tickets are distributed on Star Wars Weekends collectibles, must-have Kenobi and Plo Koon in Star a first-come, first served basis at Disney’s Hollywood Studios® main merchandise, and special artist signings and book Wars: The Clone Wars. entrance, to the right of the turnstiles. Distribution may begin prior to signings can be found at Darth’s Mall located in Autograph Sessions: the courtyard between Rock ‘n’ Roller Coaster® Park opening based on demand. Starring Aerosmith and The Twilight Zone Tower 9:45am of Terror™. You must have a FASTPASS ticket to receive an autograph. To receive a FASTPASS ticket: Ashley Eckstein’s Her Universe Ashley Eckstein • Join the line of the celebrity you would most like to meet. You Meet Ashley Eckstein for a special signing of ™ The voice behind Ahsoka Tano may not save a place in line for other party members. Her Universe Star Wars merchandise! in Star Wars: The Clone Wars Daily, June 7–9, 3:00pm–4:00pm will be hosting Behind the Force: • While in line, you will receive a wristband. Your Theme Park Star Wars Voices. admission media and wristband allow you to receive one Autograph Sessions: FASTPASS ticket. Only one autograph FASTPASS ticket per Darth’s Mall Location Guest. -
TOYS Balls Barbie Clothes Board Books-English and Spanish Books
TOYS Balls Ping Pong Balls Barbie clothes Ping Pong Paddles Board Books-English and Spanish Play Food and Dishes Books-English and Spanish Playskool KickStart Cribgym Busy Boxes Pool Stick Holder Colorful Rainsticks Pool Stick repair kits Crib Mirrors Pool sticks Crib Mobiles-washable (without cloth) Pop-up Toys Etch-A-Sketch Puzzles Fisher Price Medical Kits Rattles Fisher Price people and animals See-n-Say FisherPrice Infant Aquarium Squeeze Toys Infant Boppy Toddler Riding Toys Magna Doodle Toys that Light-up Matchbox Cars Trucks Musical Toys ViewMaster and Slides Nerf Balls-footballs, basketballs GAMES Battleship Life Scattergories Boggle Lotto Scattergories Jr. Boggle Jr. Lucky Ducks Scrabble Checkers Mancala Skipbo Cards Chess Mastermind Sorry Clue Monopoly Taboo Connect Four Monopoly Jr. Trivial Pursuit-90's Cranium Operation Trouble Family Feud Parchesi Uno Attack Guess Who Pictionary Uno Cards-Always Needed Guesstures Pictionary Jr Upwords Jenga Playing Cards Who Wants to Be a Millionaire Lego Game Rack-O Yahtzee ARTS AND CRAFTS Beads & Jewelry Making Kits Crayola Washable Markers Bubbles Disposable Cameras Children’s Scissors Elmer's Glue Coloring Books Fabric Markers Construction Paper-esp. white Fabric Paint Craft Kits Foam shapes and letters Crayola Colored Pencils Glitter Crayola Crayons Glitter Pens Glue Sticks Play-Doh tools Journals Scissor w/Fancy edges Letter Beads Seasonal Crafts Model Magic Sizzex Accessories Paint Brushes Stickers Photo Albums ScrapBooking Materials Plain White T-shirts -all sizes Play-Doh ELECTRONICS -
The Immersive Theme Park
THE IMMERSIVE THEME PARK Analyzing the Immersive World of the Magic Kingdom Theme Park JOOST TER BEEK (S4155491) MASTERTHESIS CREATIVE INDUSTRIES Radboud University Nijmegen Supervisor: C.C.J. van Eecke 22 July 2018 Summary The aim of this graduation thesis The Immersive Theme Park: Analyzing the Immersive World of the Magic Kingdom Theme Park is to try and understand how the Magic Kingdom theme park works in an immersive sense, using theories and concepts by Lukas (2013) on the immersive world and Ndalianis (2004) on neo-baroque aesthetics as its theoretical framework. While theme parks are a growing sector in the creative industries landscape (as attendance numbers seem to be growing and growing (TEA, 2016)), research on these parks seems to stay underdeveloped in contrast to the somewhat more accepted forms of art, and almost no attention was given to them during the writer’s Master’s courses, making it seem an interesting choice to delve deeper into this subject. Trying to reveal some of the core reasons of why the Disney theme parks are the most visited theme parks in the world, and especially, what makes them so immersive, a profound analysis of the structure, strategies, and design of the Magic Kingdom theme park using concepts associated with the neo-baroque, the immersive world and the theme park is presented through this thesis, written from the perspective of a creative master student who has visited these theme parks frequently over the past few years, using further literature, research, and critical thinking on the subject by others to underly his arguments. -
EDITED TRANSCRIPT MAT - Mattel Inc Toy Fair Analyst Meeting and Gallery Tour
THOMSON REUTERS STREETEVENTS EDITED TRANSCRIPT MAT - Mattel Inc Toy Fair Analyst Meeting and Gallery Tour EVENT DATE/TIME: FEBRUARY 12, 2016 / 06:30PM GMT 1 THOMSON REUTERS STREETEVENTS | www.streetevents.com | Contact Us © 2016 Thomson Reuters. All rights reserved. Republication or redistribution of Thomson Reuters content, including by framing or similar means, is prohibited without the prior written consent of Thomson Reuters. 'Thomson Reuters' and the Thomson Reuters logo are registered trademarks of Thomson Reuters and its affiliated companies. FEBRUARY 12, 2016 / 06:30PM GMT, MAT - Mattel Inc Toy Fair Analyst Meeting and Gallery Tour CORPORATE PARTICIPAN TS Chris Sinclair Mattel, Inc. - Chairman, CEO Kevin Farr Mattel, Inc. - CFO Richard Dickson Mattel, Inc. - President, COO PRESENTATION [Shown on screen at live event and on live webcast] Forward-Looking Statements Mattel is including this Cautionary Statement pursuant to the Private Securities Litigation Reform Act of 1995 (the “Act”). Certain statements made during today’s presentation may include forward-looking statements within the meaning of the Act relating to the future performance (including, without limitation, future revenues, strategies, prospects, goals, and all other statements that do not relate strictly to historical or current facts) of Mattel and its subsidiaries’ overall businesses, brands and product lines. These statements are based on currently available operating, financial, economic and other information and they are subject to a number of significant risks and uncertainties. A forward looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. A variety of factors (e.g., consumer preferences, product mix, global economic conditions) many of which are beyond our control, could cause actual future results to differ materially from those projected in the forward-looking statements. -
ARCHITECTS of INTELLIGENCE for Xiaoxiao, Elaine, Colin, and Tristan ARCHITECTS of INTELLIGENCE
MARTIN FORD ARCHITECTS OF INTELLIGENCE For Xiaoxiao, Elaine, Colin, and Tristan ARCHITECTS OF INTELLIGENCE THE TRUTH ABOUT AI FROM THE PEOPLE BUILDING IT MARTIN FORD ARCHITECTS OF INTELLIGENCE Copyright © 2018 Packt Publishing All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews. Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book. Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information. Acquisition Editors: Ben Renow-Clarke Project Editor: Radhika Atitkar Content Development Editor: Alex Sorrentino Proofreader: Safis Editing Presentation Designer: Sandip Tadge Cover Designer: Clare Bowyer Production Editor: Amit Ramadas Marketing Manager: Rajveer Samra Editorial Director: Dominic Shakeshaft First published: November 2018 Production reference: 2201118 Published by Packt Publishing Ltd. Livery Place 35 Livery Street Birmingham B3 2PB, UK ISBN 978-1-78913-151-2 www.packt.com Contents Introduction ........................................................................ 1 A Brief Introduction to the Vocabulary of Artificial Intelligence .......10 How AI Systems Learn ........................................................11 Yoshua Bengio .....................................................................17 Stuart J. -
Disneyland® Park
There’s magic to be found everywhere at The Happiest Place on Earth! Featuring two amazing Theme Parks—Disneyland® Park and Disney California Adventure® Park—plus three Disneyland® Resort Hotels and the Downtown Disney® District, the world-famous Disneyland® Resort is where Guests of all ages can discover wonder, joy and excitement around every turn. Plan enough days to experience attractions and entertainment in 1 both Parks. 5 INTERSTATE 4 5 2 3 6 Go back and forth between both Theme Parks with a Disneyland® Resort Park Hopper® 1 Disneyland® Hotel 4 Downtown Disney® District Ticket. Plus, when you buy a 3+ day ticket before you arrive, you get one Magic Morning* 2 Disney’s Paradise Pier® Hotel Disneyland® Park early admission to select experiences 5 at Disneyland® Park one hour before the Park opens to the general public on select days. 3 Disney’s Grand Californian Hotel® & Spa 6 Disney California Adventure® Park *Magic Morning allows one early admission (during the duration of the Theme Park ticket or Southern California CityPASS®) to select attractions, stores, entertainment and dining locations at Disneyland® Park one hour before the Park opens to the public on Tuesday, Thursday or Saturday. Each member of your travel party must have 3-day or longer Disneyland® Resort tickets. To enhance the Magic Morning experience, it is strongly recommended that Guests arrive at least one hour and 15 minutes prior to regular Park opening. Magic Morning admission is based on availability and does not operate daily. Applicable days and times of operation and all other elements including, but not limited to, operation of attractions, entertainment, stores and restaurants and appearances of Characters may vary and are subject to change without notice. -
Village Gresh Park Ok'ddn
0707$ SCOTCH PLAINS TIMES FANWOOD VOLUME 20 NUMBER 48 SCOTCH PLAINS — FANWOOD THURSDAY, DECEMBER?, 1978 20 CENTS Christmas gas crunch? margins 'figure in to the "shortage". Gas The public has already absorbed the nesvs through the first-75 percent of December - or maljing premium unleaded. In New Jersey, the companies have limits on the amount of profit hat Shell Oil has cut back gasoline supplies to until the crucial final week of December - percentages of automobiles which must use- they can make, under EPA regulations. If ts dealers throughout the nation. Will the Christmas time! ;Then, supplies will get "tight. unleaded is higher than national averages. His Shell continues to meet the increased gasoline shell action have an impact on local drivers? McElligott notes that Shell has received per- experience indicates that 45 to 46 percent of demand, they would not make any greater *Yes" and "Not really." All depends upon mission for the rationing system only through his customers want the premium unleaded. profit, therefore the- production cutbacks,' in vho you ask. December 12, but application for an extension Chemical additives used in the premium are in his opinion. • • Tom McElligott, owner of Scotch Plains is pending. short supply, McElligott says. Under the Shell At Scotch Plains Tire, a shortage would not Tire on Route 22 in Scotch Plains is one of the" "Absolutely,-we'11 probably be out of «as. rationing system, he'll receive only 38 percent iffected Shell dealers. He and all Shell dealers if volume keeps up at the normal pace." he of his total delivery In unleaded gasoline. -
Barbie® Presents Unique Angela Merkel Barbie® Doll
Barbie® Presents Unique Angela Merkel Barbie® Doll The German chancellor honoured by Mattel at International Toy Fair in Nuremberg On Thursday 5th of February, Barbie will unveil a one of a kind Angela Merkel Barbie doll in honour and recognition of Germany's first female chancellor at the 60th International Toy Fair in Nuremberg, Germany. Barbie has chosen to honour and recognise the Chancellor Merkel as a very modern role model for girls. Chancellor Merkel has successfully led her country while also having major impact with her work in Europe, where she recently received the Charlemagne Prize in recognition of her relentless work to reform the European Union. "Angela Merkel is an incredible role model and with this unique Angela Merkel Barbie Doll we want to honour and recognize her impact and influence on women all over the world to whom she has been a tremendous inspiration." said Richard Dickson, GM and Senior Vice President of Barbie. "For 50 years Barbie has inspired girls to believe they can be anything, and Chancellor Merkel certainly brings that message to life for girls worldwide." With Forbes Magazine naming her "the most powerful woman in the world at present time" for three years in a row, Angela Merkel represents what lies at the core of the Barbie brand. As Ruth Handler, Barbie's creator, explained; "My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices." The Angela Merkel Barbie doll will be exhibited at the International Toy Fair in Mattel's showroom from the 5th-10th February, beginning a year of celebrations to mark Barbie's five decades as a Fashion Icon and Princess of Pop culture. -
VM Pin Checklist Copy
VINYLMATION PIN CHECKLIST Checklist 1.1 (1/4/15) Alice In Wonderland DCL Dream Miss Piggy Buzz's XP-37 Space Cruiser Queen of Hearts DCL Magic Rizzo Lightning's Bolt Oyster Baby DCL Wonder Rowlf Flowers and Fairies Tweedle Dee DCL Fantasy Statler Figment Tweedle Dum DCL Captain Mickey Swedish Chef Dreamfinder Caterpillar DCL Minnie Sweetums White Rabbit DCL Donald Waldorf Park Series #6 - Pins March Hare DCL Goofy DHS Clapboard Mad Hatter DCL Chip Muppets Series #2 Pins WDW Road Sign Dodo DCL Dale Lew Zealand Wet Paint Donald Hedgehog Pepe Space Mountain Paris Cheshire Cat Disney Afternoon Series 2(2013) Scooter Monorail Orange Duck Tales - Gizmoduck Penguin Sonny Eclipse Animation Series #1 Pins Duck Tales - Fenton Crackshell Captain Link Hogthrob DCL Lifeboat Alice Rescue Rangers - Gadget First Mate Piggy Adventureland Tiki Peter Pan Hackwrench Dr. Julius Strangepork Primeval Whirl Marie Rescue Rangers - Monterey Jack Dr. Teeth Monstro Donkey Pinocchio Rescue Rangers - Zipper Jr. Zoot Norway Troll Aladdin Darkwing Duck - Bushroot Janice Fairy Godmother Darkwing Duck - Negaduck Sgt. Floyd Pepper Park Series #7 - Pins Dodge Talespin - Don Karnage Donald Philharmagic Frog Prince Talespin - Louie Park/Urban Ser. #1 Vinylmation Pins (2008) America on Parade Quasimodo Gummi Bears - Cubbi Figment Muppet Vision 3D Phil Gummi Bears - Gruffi ELP Mickey Tinker Bell’s First Flight Mushu Kermit Polynesian Fire Dancer Haunted Manson Series #1 Magical Stars Figment in Spacesuit Animation Series 2 - 3” Great Ceasar’s Ghost Monorail Red Star Jets Jose Carioca Phineas Teacups Kali River Rapids Flower Hat Box Ghost Yeti World of Motion Serpent Tinker Bell Captain Bartholomew Oopsy Earful Tower Dopey King El Super Raton Epcot 2000 Sebastian Master Gracey Balloon (Chaser) John Henry Singing Bust Park Series #8 - Pins Kim Possible Gus Park Series #2 Vinylmation Pins (2009) Blizzard Beach Snowman Baloo Constance Hatchaway Aquaramouse Buddy Tigger Captain Cullpepper Festival of the Lion King Minnie Moo Fantasia Donald The Executioner Crossroads of the World MK 10th Anniv. -
Barbie® Doll's Friends and Relatives Since 1980
BARBIE® DOLL’S FRIENDS AND RELATIVES SINCE 1980 1980 1987 Beauty Secrets Christie #1295 Jewel Secrets Ken #1719 Kissing Christie #2955 Jewel Secrets Ken (African American) #3232 Scott (Skippers Boyfriend) #1019 Jewel Secrets Whitney #3179 Sport and Shave Ken #1294 Jewel Secrets Skipper #3133 Sun Lovin’ Malibu Christie #7745 Revised Rocker Dana #3158 Sun Lovin’ Malibu P.J. #1187 Revised Rocker Dee Dee #3160 Sun Lovin’ Malibu Skipper #1019 Revised Rocker Derek #3137 Super Teen Skipper #2756 Revised Rocker Diva #3159 Revised Rocker Ken #3131 1981 Golden Dream Christie #3249 1988 Roller Skating Ken #1881 California Dream Christie #4443 California Dream Ken #4441 1982 California Dream Midge #4442 Star Ken #3553 California Dream Teresa #5503 Fashions Jeans Ken #5316 Cheerleader Teen Skipper #5893 Pink and Pretty Christie #3555 Island Fun Christie #4092 Sunsational Malibu Christie #7745 Island Fun Miko #4065 Sunsational Malibu P.J. #1187 Island Fun Skipper #4064 Sunsational Malibu Ken #1088 Island Fun Steven #4093 Sunsational Malibu Ken (African American) #3849 Island Fun Teresa #4117 Sunsational Malibu Skipper #1069 Party Teen Skipper #5899 Western Ken #3600 Perfume Giving Ken #4554 Perfume Giving Ken (African American) #4555 1983 Perfume Giving Whitney #4557 Barbie & Friends Pack #4431 Sensation Becky #4977 Dream Date Ken #4077 Sensation Belinda #4976 Dream Date P.J. #5869 Sensation Bobsy #4967 Horse Lovin’ Ken #3600 Teen Sweetheart Skipper #4855 Horse Lovin’ Skipper #5029 Workout Teen Skipper #3899 Todd (Ken’s Handsome Friend) #4253 Tracy (Barbie’s Beautiful Friend) #4103 1989 Animal Lovin’ Ken #1351 1984 Animal Lovin’ Nikki #1352 Crystal Ken #4898 Beach Blast Christie #3253 Great Shape Ken #7318 Beach Blast Ken #3238 Great Shape Skipper #7414 Beach Blast Miko #3244 Sun Gold Malibu Ken #1088 Beach Blast Skipper #3242 Sun Gold Malibu P.J. -
Barbie Dream House Sticker Instructions
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