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Brand Guidelines for Distributors & End Users

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Brand Guidelines for Distributors & End Users www.tricoya.com BRAND GUIDELINES FOR DISTRIBUTORS & END USERS VERSION 01. 2017 TRICOYA® Brand Guidelines CONTENTS 03 Brand Protection and Intellectual Property 09 Colours 04 The Tricoya® Brand 10 Tricoya® Typefaces 05 Tricoya® Brand Values 11 Features & Benefits Icons 06 The Tricoya® Identity - Logo 12 Proprietary Technology 07 Brand Protection 13 Protecting trademarks and copyright 08 Tone of Voice 14 Made with Tricoya® 15 Marketing Collateral CONTENTS 02 TRICOYA® Brand Guidelines BRAND PROTECTION AND INTELLECTUAL PROPERTY Tricoya® Technologies trademarks - the unique words, logos, slogans, packaging and labelling designs - together identify Tricoya® as our principle trademark. This name distinguishes our product and ensures our partners, licensees and customers that the Tricoya® they buy is genuine. Tricoya® and the Trimarque device Tricoya® Technologies Limited is a are registered trademarks owned by subsidiary of Accsys Technologies and Accsys Technologies (“Accsys”), the is part of the Accsys Group. Tricoya® trading name of Titan Wood Ltd. Technologies has exclusive rights to exploit the Tricoya® brand. Trademark and related laws protect our Tricoya® brand from counterfeiting, Tricoya® Technologies reserves the right decoding and other attempts to to inspect all materials and goods to unlawfully extract benefit from the ensure compliance with these Brand goodwill of our Tricoya® brand. Guidelines. Tricoya® Technologies also Similarly, copyright protects our reserves the right to take action as communications, unique marketing necessary to ensure compliance. messages and websites. These guidelines have been produced Our trade secrets, including our recipes for adherence to by authorised and operating processes, price lists and parties – including partners, licensees, licensee and customer lists, enable us customers and their customers - to offer consumers unique products. who wish to promote Tricoya®. They Our patent fillings seek to prevent provide a framework for the visual other companies from using our unique communication of Tricoya® to achieve formulae, production methods a strong, consistent image, both and products. when Tricoya® is communicated as an independent identity and when it is promoted in conjunction with partner logos. BRAND PROTECTION AND INTELLECTUAL PROPERTY 03 TRICOYA® Brand Guidelines THE TRICOYA® BRAND Tricoya® acetylated wood elements (including panels, chips, ‘Tricoya’ is a distinctive name which conveys a sense of individuality, heralding a brand that is quite different from anything that has come fibres and particles) are a revolution in modified wood fibre before - wood elements that perform better than any other known fibre. technology. Tricoya® is widely recognised as the gold standard for high performance wood based materials, which can be International language checks and trademark searches on the name and logo have been undertaken and it has been registered in many countries used in the manufacturing of external use panel products, across the world. opening up new markets. The Tricoya® trimarque device The application of acetylation and communications carry the brand The unique, specially drawn Tricoya® namestyle is always shown in a technology to wood ingredients for consistently, everyone in the chain can unit with the distinctive ‘Trimarque Device’ – three interlocking pieces use in a vast array of wood composite be safe in the knowledge that they are that signify three key attributes of the brand: end products is set to create new, high dealing with the genuine product. performance solutions that will inspire creativity, confidence and open up new Everyone involved has a part to play. markets for manufacturers. Every message or visual signal we send out influences people’s views of The values that the Tricoya® identity Tricoya® acetylated wood elements. Stability encompasses are relevant to everyone, We will all benefit from living up to the from the pioneers of the product, to brand and creating the right impression. Durability partners, shareholders, licensees, customers and, ultimately, to end-users. With careful guidelines and control, Reliability They offer reassurance of quality and Tricoya® will be recognised and valued reliability and, if all related products the world over. When the sections are brought together in the Trimarque Device the whole device signifies: • Sustainability - the use of fast-growing wood species from well managed forests • Environmental Compatibility - non-toxicity, recyclability • Life Cycle - from seed, to tree, to sawmill, to Tricoya® wood elements, to end panel, to re-use as wood fibre or as a source of embedded energy THE TRICOYA® BRAND 04 TRICOYA® Brand Guidelines TRICOYA® BRAND VALUES The way in which the Tricoya® brand is communicated is influenced by its practical and perceived values. All Tricoya® communications should take into account the following values: Premium Strength Contemporary Tricoya® is a high quality product offering The Tricoya® brand has many strong A durable, stable and sustainable the very best in wood performance – this performance credentials and strong and wood that meets today’s demands for is why all communications should be of the distinctive branding. performance and sustainability. highest quality and consistency. This will, The Tricoya® brand has a contemporary, for example, influence the tone of voice Trusted distinctive look that differentiates it from and the quality of paper used for printing. Tricoya® can be trusted in many ways - to other panel products. perform to the highest standards, to be Confidence sourced from certified, sustainable forests, Directness Tricoya® is the leader in its field and is to be non-toxic and to be completely The branding has clean lines and a clear produced from a proprietary process reliable. The preferred use of FSC® paper message. Communications should be that has been meticulously researched for print reflects this value. clear and direct, imparting information in a and developed over many years. language that can be easily understood. Communications should be stylish, consistent and authoritative. THE TRICOYA® BRAND VALUES 05 TRICOYA® Brand Guidelines THE TRICOYA® Full colour logo in use IDENTITY - LOGO A new breed of MDF Full colour logo TRICOYA Mono Version KEY BENEFITS Ideal for 50 YEAR - Doors WARRANTY - Window components - Fascias - Trim LOWER - Cladding MAINTENANCE COSTS - Wet interior areas IDEAL and much more.... FOR COATING tricoya.com Logos for use on PCs & Macs and for design agencies and/or printers are available in JPEG, EPS and GIF formats from [email protected] THE TRICOYA® IDENTITY - LOGO 06 TRICOYA® Brand Guidelines BRAND Position PROTECTION www.tricoya.com In order to ensure that our brands are always correctly represented - please ensure that the following instructions are observed. Clearance zone A NEW BREED OF MDF An extremely durable and stable wood panel Must always have the space either to the left or right to the width Top corner, normally on the left but of the ‘a’ from the logo and no less than 5mm. can also be used on the right. BRAND PROTECTION 07 TRICOYA® Brand Guidelines TONE OF VOICE There’s a lot to talk about with Tricoya®. But its ground- breaking nature is what we shout loudest about. With Tricoya® having been cleverly developed to be more stable and durable, our tone should always be intelligent and informative to reflect this new breed of MDF’s innovative nature. TONE OF VOICE 08 TRICOYA® Brand Guidelines COLOURS Use best endeavours to create Tricoya® marketing collateral using the principal Eden Green colours which are black, white and three Pantone® 316 shades of green. A secondary palette of C69 M0 Y100 K0 colours is available to allow maximum R13 G176 B43 flexibility and creativity. The silver is odbo2b Forest Green Black Pantone® 357 chosen to communicate the technology and C0 M0 Y0 K100 forward-thinking nature of the brand. C100 M0 Y91 K42 R0 G0 B0 R0 G77 B42 000000 004d29 The colours shown on these pages and throughout these guidelines should not be used for colour matching, nor are they intended to match the Pantone® colour standards. Graphite In corporate communications, Black, Forest Green, Eden Bright Green Green, Bright Green and White must be used for the Pantone® 8400 Pantone® 375 principal logo colours. Wherever possible the greens C0 M0 Y0 K60 C20 M0 Y91 K0 should be printed as Pantone® colours. R135 G135 B135 R195 G255 B0 828083 To complement and enhance the primary brand colours, c3ff00 there is a secondary colour palette for use in corporate and marketing communications. This consists of Dark and Light Light Grey Grey, which should be used as accent colours in design Dark Grey Pantone® 423 lwayouts (e.g. in the first paragraphs of text sections as per Pantone® 425 C0 M0 Y0 K40 this document). C0 MO Y0 K72 R133 G131 B131 Where possible the metallic Silver Graphite Pantone® 8400 R75 G71 B70 a7a9ac should be used in professionally litho printed pieces. Please 696a6c note that in printed pieces on uncoated or recycled stock, the metallic ink will sink into the stock and will appear as a subtle sheen. COLOURS 09 TRICOYA® Brand Guidelines TRICOYA® Headline typeface TYPEFACES NEO SANS LIGHT Unless otherwise approved in writing by Tricoya® Technologies, partners should create ABCDEFGHIJKLMNOPQRSTUVWXYX 0123456789 Tricoya® Marketing collateral using Neo Sans abcdefghijklmnopqrstuvwxyz (.,:”!??&*) typeface for headlines and intro paragraphs. Neo Sans has been commissioned for its appearance and personality, chosen to
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