DOCSLIB.ORG

TURNKEY MARKETING: Idea2product4profit J

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

TURNKEY MARKETING: Idea2Product4Profit J. CAFESIN—INSTRUCTOR TURNKEY MARKETING: Turn Products Into Profits BUS 34; Stanford Continuing Studies Preliminary Syllabus (Subject to Change) Have an idea for an app, a product or service (or think you may in the future)? Want to turn an idea into a startup? Want to grow your existing company? Get financing? Go global? Takes more than an idea to realize this vision. It takes marketing tools and strategies to produce and use them! This course teaches students how to take their ideas from their head, to the whiteboard, then develop a brand—face and voice for a product or service, and/or company, and create marketing tools and material with which to launch. Students will learn how to assess benefits to define their target market. Hands-on learning will teach students how to use visual design, copy writing and content creation, as well as social networking strategies to launch their new venture. 1. Learn methodologies of Productization—defining company's features and benefits, and what need/s they fulfill. 2. Discover target audience/s for your product/service/idea/message. 3. Perform Competitive Analysis—finding your companies differentiators from your completion. 4. Develop Branding—company name, identity/logo, tagline...etc., directed at target market/s. 5. Examine effective content for online marketing—websites, blogs, advertising and more (including SEO—Search Engine Optimization for better Google placement). 5. Create marketing content, from video and digital photography to web copy that reflect the product/service [and character] of company to its target market. 6. Explore the myriad of sales tools such as websites, videos, email blasts, collateral material, and classic advertising available, with insight to creating these tools at low cost, as well as guidance selecting professional resources. 7. Learn Social Networking strategies to build awareness of your brand and help promote your company. _____ Students Requirements: • Laptop with wireless connection for in-class use (or computer access with broadband connection outside of class) • Cellphone with camera or digital camera (or access) • Photo editing software (or access)—MovieMaker/iMovie/CS6 or equivalent • Computer proficiency in: a. Word processing program—MSWord/Open Office b. Creating and maintaining a filing hierarchy c. Experience navigating the internet _____ ©2015 J. CAFESIN 1 TURNKEY MARKETING: Idea2Product4Profit J. CAFESIN—INSTRUCTOR Grading For Student's requesting a letter grade, the final grade is based on attendance, student participation and project completion: ►Class attendance and participation: 50% ►List of [at least] 10 (ten) product/service features and benefits- 15% ►List of [at least] 3 (three) [potential] target markets (with demographic, geographic and psychological profiles for each)- 15% ►List of [at least] 3 (three) vertical, and 3 horizontal markets- 5% ►Startup [projected] name and tagline- 15% ►Three complete pages of startup website- 10% -or- (►Branded company pages on FB, Google+ and Twitter- 10%) _____ TURNKEY MARKETING: Turn Products Into Profits WEEK 1: Introductions/Class Networking Students with [or without] a product/service/message in mind will learn to develop and build a face/brand/company around their idea. (Students without a product/service they're interested in launching will be assigned one, i.e. 'You are the proud developer of a game app, and it's better than Call of Duty;' or, 'You bake the best pastries on the planet, and you want to turn people on to your passion;' or...the possibilities are endless!) 1. Marketing [anything] Foundation and Basics Marketing, advertising, PR, graphic design, copy writing, collateral, communications are, [or should be] developed as tools to SELL products/services/ideas/message. Marketing must sell BENEFITS that continually fulfill NEED/S to successfully develop, and ultimately grow any business (beyond the freakish, short-lived fad). a. Effective marketing practices: Ready, Aim, Fire (IN ORDER!) • Ready—Identify company's offerings and markets, competition, horizontal and vertical targets for product/services, and what mediums to communicate this message. • Aim—Brand company to target market/s, Define the medium on/in which your message/content will be published (radio spot is very different than a Facebook ad.) • Fire—Engage CTA (Call To Action) oriented marketing. b. Psychology 101 Using the principles of psychology to discover what motivates people/individuals. Create Desire—the difference between Need and Want ©2015 J. CAFESIN 2 TURNKEY MARKETING: Idea2Product4Profit J. CAFESIN—INSTRUCTOR Objectivity (truth) vs Manipulation—using marketing techniques to funnel viewers towards an objective, usually to buy, or buy into an idea/message (also referred to as “false logic”). Using Storytelling to Sell—creating fiction to sell [usually] idea/message, but sometimes product/services ('tweeking' the truth). Self-interest—at the core of human motivation and evolutionary development to date. Examples of motivators to get people to act: --To be liked --To be appreciated --To be right --To feel important --To make money --To save money --To save time --To make work easier --To be secure --To be attractive --To be sexy --To be comfortable --To be distinctive --To be happy --To have fun --To gain knowledge --To be healthy --To gratify curiosity --For convenience --Out of fear --Out of greed --Out of guilt 2. Productiztion I*—Defining product/service/message [basic] FEATURES (1st draft) What product or service, or combination of both do you want to sell? a. Define product space: ♦ Software • Application Software—software programs directed at a specific function, i.e. Photoshop, Word, Quicken, Angry Birds, Call of Duty, Hulu, Amazon. Internet Explorer and Mozilla Firefox are application software written for internet browsing. • System Program—enable the computer hardware or system to run (without these the computer as a whole or parts of it's functionality would not work), used to direct the operation of a computer, ©2015 J. CAFESIN 3 TURNKEY MARKETING: Idea2Product4Profit J. CAFESIN—INSTRUCTOR i.e. Cisco's Networking Software, device drivers, iOS/Linux/Windows operating systems. • Mobile App—Smartphones only? Tablets, e-readers, mp3s? Platform/s: iOS, Android ? • Industry—entertainment, social networking, information/media/communications, employment, creative/organizational/lifestyle • SaaS/HaaS (cloud platforms)—mobile and/or pc based such as GoogleDocs, Salesforce, online gaming, web hosting, systems operations such as Cisco, and development platforms from Microsoft and Amazon, (also review LaaS and PaaS) ♦ Computer Hardware • Consumer—computers, laptops, tablets, flash drives, gaming systems, connector cords, electronic devices...etc. • B2B— routers, switches, adapters, chips, CPUs, servers, cash/credit card registers...etc. ♦ Services • Brick & Mortar (may or may not include products)—schools, restaurants, psycho to massage therapy, lawyer, bed & breakfast (hospitality), real estate broker, doctor, dentist, ad agency • Itinerant (traveling)—education enrichment programs, consultants, personal sales/solicitation (politics/religion), mobile library to neighborhood vaccinations, dog walking to in-home childcare/babysitting • Online Service Provider—Virtual Education, Wikipedia, website/email/blog hosting, web portals, search engines, magazines/media/newswires, gaming/entertainment, social networking ♦ Real Products • Consumer Goods—retail and wholesale from food (markets, cafes) to cutlery to electronics to skin care products, selling brick and mortar, and/or online – Merchandise—housewares, clothing, furniture, electronics, vehicles, building materials – Commodities (product lifeline)—food, beverages, alcohol/home brews ♦ Idea/Message • Non-Profit Organizations (as opposed to Corporations)—Red Cross, religious, political, social welfare advocates * Startup offerings may include two or more categories, such as Apple that sells products, services, hardware and software, and a very specific idea/message. --- ► In 1 to 2 sentences maximum state: What Your Product/Service IS (Does—its purpose)? ► What is the #1 job function of any CEO. (Hint: #1 is not on any of the links below.) http://www.cbsnews.com/news/the-8-crucial-tasks-of-a-ceo/ http://managementhelp.org/chiefexecutives/job-description.htm http://en.wikipedia.org/wiki/Chief_executive_officer http://startupguide.com/entrepreneurship/startup-ceo/ ©2015 J. CAFESIN 4 TURNKEY MARKETING: Idea2Product4Profit J. CAFESIN—INSTRUCTOR --- 3. Target Marketing 101—The Basics What does your product/service provide, and why should anyone care? What need (or desire) does your product/service fulfill. For who? a. Target Market: a group of existing and/or potential customers that a company aims its marketing efforts, and ultimately its products/services and merchandise towards. • Built-in perimeters for target marketing—from product/service FEATURES list, derive potential target customers. (Example: iPad/android game app like Scrabble may be for kids and adults, but it's still a game, and should be marketed as entertainment, even if it's “Entertain Your Brain and Get Smarter!”) • Low-hanging fruit—first go after customers who are most likely served by your product/service. (Apple users are generally fanatics, and if you have an app that works on iOS, you have a built-in target market of [at least] a percentage of Apple followers.) 4. Productiztion II—Identify startup's [basic] characteristics of projected target market/s
Recommended publications
  • Marketing & Advertising

    Marketing & Advertising

    Coronavirus Buyer’s Guide Marketing & Advertising April 2020 Supply Chain Risk Stimulus Impact Availability of Best Practices Assessment Analysis Substitutes for Contracts Historical Performance buyers are cutting budgets. In addition, product shortages are causing buyers Marketing and advertising agencies have historically performed poorly during of market services to freeze ad campaigns as they are unable to fulfill orders. recessions. In 2009, US ad spending as a percent of gross domestic product sunk Some clients are asking for contract suspensions, while others cut back all or to its lowest level in decades. Moreover, Ad Age reported the sharpest revenue part of their spending on marketing and advertising initiatives. While digital drop since 1945 (7.5%) during 2009. In addition to losing business, many firms advertising is faring better than traditional media, both categories are down offered discounts in order to retain clients. Revenue then suffered for several more than 30.0% according to IAB. Revenue for advertising agencies is poised years as recessionary price discounts of as much as 30.0% were taken as the new to decline 2.0% in 2020, indicating poor performance. benchmark by some clients. As reported by McKinsey, ad spend did not return to pre-recession levels until 2011. According to an Interactive Advertising Bureau (IAB) report, 74.0% of buy-side decision-makers expect that the coronavirus will Market Headwinds & Tailwinds have greater impact on US ad spend than the Great Recession. Marketing and advertising firms are recalibrating their businesses around these headwinds and tailwinds: • Cuts to key buyers’ marketing and advertising budgets Current Performance • Declining consumer spending While the Great Recession resulted from problems in the financial system, • Changing consumer preferences for mission- and cause-based messaging current threats of a recession revolve around declining consumer spending.
  • C823781 (Epsonnet 10/100Base-TX External Print Server)

    C823781 (Epsonnet 10/100Base-TX External Print Server)

    Starthere.book Page 1 Thursday, September 11, 2003 2:55 PM EpsonNet External Print Server 10 Base T/100 Base Tx (C823781) Software Installation Guide Starthere.book Page 2 Thursday, September 11, 2003 2:55 PM Copyright Notice All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of SEIKO EPSON CORPORATION. The information contained herein is designed only for use with this EPSON product. EPSON is not responsible for any use of this information as applied to other products. Neither SEIKO EPSON CORPORATION nor its affiliates shall be liable to the purchaser of this product or third parties for damages, losses, costs, or expenses incurred by purchaser or third parties as a result of: accident, misuse, or abuse of this product or unauthorized modifications, repairs, or alterations to this product, or (excluding the U.S.) failure to strictly comply with SEIKO EPSON CORPORATION’s operating and maintenance instructions. SEIKO EPSON CORPORATION shall not be liable against any damages or problems arising from the use of any options or any consumable products other than those designated as Original EPSON Products or EPSON Approved Products by SEIKO EPSON CORPORATION. Trademarks EPSON and EPSON Stylus are registered trademarks of SEIKO EPSON CORPORATION. EPSON Connection and EPSON Store are service marks of Epson America, Inc. Microsoft, Windows and Windows NT are registered trademarks of Microsoft Corporation in the United States and/or other countries. Macintosh is a registered trademark of Apple Computer, Inc.
  • Marketing Collateral Checklist a Tool for Gathering the Branding Assets for an Effective Marketing Strategy by Camille Winer

    Marketing Collateral Checklist a Tool for Gathering the Branding Assets for an Effective Marketing Strategy by Camille Winer

    CHECKLIST Marketing Collateral Checklist A tool for gathering the branding assets for an effective marketing strategy Marketing Collateral Checklist A tool for gathering the branding assets for an effective marketing strategy by Camille Winer Camille is Chief Operating Officer at Yodelpop. With 20 years' experience working with companies and organizations, Camille loves helping clients succeed through effective marketing, web development, and design. Camille lives in Highland Park, Illinois, with her husband and two sons. She was president of her high school theater guild and still enjoys a little drama from time to time. Introduction In order to create an effective marketing strategy, you need to have a solid foundation in place. Your branding & marketing assets are the building blocks of a successful marketing strategy. Your marketing collateral will help your ideal personas through the buyer’s journey The buyer’s journey is the active research process a buyer (or patient, supporter, client, etc.) goes through leading up to a purchase (or an appointment, donation, etc.) The 3 Stages of the Buyer’s Journey 1 Awareness 2 Consideration 3 Decision The 3 Stages of the Buyer’s Journey 1 Awareness Awareness In the awareness stage, a prospect is doing research to get a clearer understanding of their challenge or opportunity, and to frame and give a name to it. Marketing Asset – A blog built around a good longtail keyword attracts prospects at this stage. Your logo and color palette as displayed on your blog need to earn the trust of your prospects. The 3 Stages of the Buyer’s Journey 1 Awareness 2 Consideration Consideration In the consideration stage, the visitor has now defined and given name to their problem or opportunity.
  • Introducing U.Connect...A Modular, Integrated Business Communication Solution Designed to Effectively

    Introducing U.Connect...A Modular, Integrated Business Communication Solution Designed to Effectively

    Modular, Integrated eSolutions Support a Project, a Program, or Enterprise Print Management Your company communicates in lots of ways. Through printed documents & publications, corporate marketing collateral, promotional items, cross-media campaigns, and social media, you’re consistently communicating your messages, your brand and your vision. But are all of your efforts connected? Do you have an intuitive, online interface that provides end-to-end management for all your print and marketing initiatives across your entire organization? INTRODUCING U.CONNECT...A MODULAR, INTEGRATED BUSINESS COMMUNICATION SOLUTION DESIGNED TO EFFECTIVELY: » Electronically manage procurement, print production, ordering, and fulfillment activities surrounding printed documents and marketing collateral. » Provide digital storefronts for your employees, distributors, field reps, and customers to order corporate literature and create customized documents on-demand. » Develop, distribute, and track cross media marketing campaigns. » Manage and distribute digital assets including images, video, and art files. Print & Fullfillment Management #Web2Print & Personalized POD Digital Asset Management # Cross Media Marketing CROSS MEDIA MARKETING It’s not just business, it’s personal. Personalized, multi-channel communication strategies have redefined the rules of marketing effectiveness. Cross Media Marketing brings pinpoint control to your messaging, and reaches the specific, targeted audiences who find value in your brand. Delivering the right message to the right demographic in the most effective ways – all from OneTouchPoint. » Effectively and efficiently segment markets » Attract new customers » Support multiple communication channels » Identify opportunities for cross-selling and up-selling » Maximize the lifetime value of each customer Studies show that order size increases by 25% and repeat orders increase by up to 50% when documents are personalized.
  • Chapter 10 – Marketing

    Chapter 10 – Marketing

    SHORT RANGE TRANSIT PLAN CHAPTER 10 – MARKETING The success of any public transit program is dependent in large part on public acceptance and understanding of the services offered. A strong marketing and customer service strategy will assist the Local Transportation Authority in retaining existing public transit customers, attracting new customers and developing support for the new public transit incentives. As a community resource since 1975, County Express’ marketing efforts have been modest. Therefore, this Marketing narrative presents the foundation of a strategic approach intended to enhance community mobility, broaden the County Express customer base, increase annual ridership, and realize the lowest reasonable public subsidy. To accomplish this, the Local Transportation Authority should allocate no less than four percent of its annual operating budget to marketing in the first year of this Plan, and 3.5 percent every year thereafter. The strategies outlined herein are intended to support those service offerings in place at the time of the evaluation, as well as those service recommendations discussed herein. The proposed approach includes a mechanism for the effectiveness of impact. Overview of Marketing Efforts Some of the current marketing materials appeared to be out-of-date. Concurrent with the development of this report, a redesign of the current County Express website was completed. Print The principal transit marketing tool is the County Express service brochure. The brochure is presented in a double-sided, full-color, accordion-fold format with a finished size of 5.5 inches by 3.75 inches. Basic individual design elements include timetable, route map, fare details, and customer information.
  • © 2013, U. Burghaus E-Commerce – Seven Step Guide

    © 2013, U. Burghaus E-Commerce – Seven Step Guide

    © 2013, U. Burghaus E-commerce – Seven Step Guide www.LatheCity.com 1 © 2013, U. Burghaus E-commerce – Seven Step Guide www.LatheCity.com 2 © 2013, U. Burghaus E-commerce – Seven Step Guide www.LatheCity.com LatheCity Books Starting an On-line / E-commerce Small Business Brief, Practical, and Realistic Do-It-Yourself Guide US Registered Copyright Number: 25B5JFL0 ISBN-13: 978-0-9851360-9-3 ISBN-10: 098513609X Publisher and author: LatheCity / Dr. Uwe Burghaus 4465 47th St S Fargo, ND 58104 USA E-mail: [email protected] URL: www.LatheCity.com (On-line shop) Copyright © 2013 Uwe Burghaus, Fargo, North Dakota, USA No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, except as permitted by the United States Copyright Act, without prior written permission of the author. www.LatheCity.com [email protected] 3 © 2013, U. Burghaus E-commerce – Seven Step Guide www.LatheCity.com 4 © 2013, U. Burghaus E-commerce – Seven Step Guide www.LatheCity.com Disclaimer The publisher and author make no representations or warranties with respect to the accuracy or completeness of the content of this work and specifically disclaim all warranties including without any limitations warranties for usefulness or fitness for any particular purpose. Advice, strategies, and suggestions described in this booklet may not be suitable for every situation. Different rules, regulations, and laws may be active in different locations. This booklet is sold with the understanding that the publisher and author is not providing legal, accounting, or other professional services of any kind.
  • Print Media. Public Relations

    Print Media. Public Relations

    Entries are judged at random. Your work is judged on creativity and what you apparently had to work with, not against the other entrants in the category. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners in a given category. Most categories are $110. All numbers followed with a “c” are considered campaigns and are $185. Achievement categories are $250. PRINT MEDIA. 51. Media Kit 94. Corporation & Social DIGITAL ADVERTISING 196. Original Music 52. Packaging/Label Responsibility 144. Digital Ad Campaign 197. PSA ADVERTISING 53. Postcard 95. Business to Business 198. Ad 1. Direct Mail Piece 145. Display Ad 54. Poster 96. Business to Consumer 146. Video Ad or Pre-Roll 199c. Ad Campaign ($185) 2. Banner/Sign 55. Other _____ 97. Educational Institution 200. Other _____ 3. Flyer 147. Other _____ 98. Government 4. Magazine Ad 99. Informational PHOTOGRAPHY DIGITAL PUBLICATIONS/ 5. Newspaper Ad 100. Marketing, PR, Advertising, 56. Advertising NEW CATEGORY. 6. Outdoor Ad Digital Agency MESSAGING 57. Publication My project doesn’t fit any of the 7. Point of Purchase Ad 101. Medical/Healthcare 148. E-Annual Report 58. People/Portrait categories 8. Trade Show Exhibit 102. Nonprofit 149. E-Book/iBook 59. Other _____ 201c. Write your own category on 9c. Advertising Campaign ($185) 103. Product 150. E-Brochure entry form ($185) 10. Other ______ 104. Professional Service 151. E-Card WRITING 152. E-Mail Communication 105.
  • Institutional Rebranding and Marketing Campaign

    Institutional Rebranding and Marketing Campaign

    Weill Cornell Medicine: Institutional Rebranding & Marketing Campaign RAPID Meeting I October 12, 2015 Agenda Overall Marketing Timeline Pre-launch Launch Post-launch SEPTEMBER OCTOBER NOVEMBER 10/6 Board November 9/15 & 9/17 meeting & Signage Practice Ops. Branding installation Training launch day continues Session Week of 9/21 Staff Trainings on 11/30 Fall Marketing 10/6 .ORG Phase 2 Live campaign occur Signage 9/24 installation .ORG begins launches 10/6 New branding templates & 9/27 collateral Fall Marketing Campaign delivered Live Week of 9/28 Practice level Branding Trainings Occur Branding Perception vs. Reality Community Survey Revenue 80% 60% 40% 20% 0% Patient Care Research Education Unsure/Other Source: FY 2016 Competitive Set (Previous) 6 Competitive Set (New) 7 Previous vs. New 4.52” 4.52” 1” 1” Our Promise Our Personality Our Descriptor Care. Discover. Teach. Logo Variations Masterbrand: Unit-brand: Co-brand: The Role of the Seal Font Package & Color Palette Meet 1898 Sans Primary & Secondary Colors PO Marketing Fall 2015 Marketing Tactics • Outdoor advertising • Elevator advertising • Standardized marketing collateral • Search Engine Marketing (Google ads) Traditional Digital Marketing Marketing • Digital display ads • Website (.ORG) Events & Internal Community • Internal referral Marketing marketing • Signature event Outreach program sponsorship (Atlantic Antic, Taste of Seaport, Columbus • New physician Ave. Fair and communication Summer Streets) plan Outdoor Signage Light Pole Banners 9/27: Manhattan/Brooklyn; PO/WCPN
  • The Ultimate Guide to Brand Management © Outfit, 2019 All Rights Reserved

    The Ultimate Guide to Brand Management © Outfit, 2019 All Rights Reserved

    The Ultimate Guide to Brand Management © Outfit, 2019 All rights reserved. The Ultimate Guide to Brand Management Table of Contents 01 .What is ‘brand’? ....................................................................................1 02 .The history of ‘brand’ in 2 minutes ......................................................5 03 .The basics of brand management ........................................................9 04 .The importance of brand architecture and heirachy .........................15 05 .Strategies for a house of brands or a branded house ........................19 06 .What does on-brand mean? ...............................................................25 07 .Brand strategy from A to not-quite Z .................................................31 08 .The power of brand integrity ..............................................................57 09 .How good brand management translates to results ..........................63 10 .Brand management in a decentralised environment .........................66 11 .How to ensure brand compliance ......................................................73 12 .How to rebrand ...................................................................................79 13 .What does it mean to debrand? .........................................................92 14 .The biggest challenges for a central marketing team ........................96 15 .How to be more efficient with marketing production ......................102 16 .What is brand automation? ...............................................................108
  • Diving Into Digital Marketing a Practical Guide to Deepening Connections with Clients and Prospects

    Diving Into Digital Marketing a Practical Guide to Deepening Connections with Clients and Prospects

    Diving into Digital Marketing A Practical Guide to Deepening Connections with Clients and Prospects 1 OVERVIEW The Current State of Digital Marketing A Road Map to Integrated Marketing TACTICS Connecting through Websites Making Connections with Social Media Digital Content to Drive Deeper Connections Click each section to find out more Expanding Connections with Search Engine Optimization (SEO) Using Online Advertising to Amplify Connections How Email Campaigns Reinforce Connections NEXT STEPS Dive in: A Checklist for Digital Marketing Resources to Help Get Started 2 The Current State of Digital Marketing Insight from research into the status of digital marketing in the wealth management industry today, and why Fidelity believes that digital marketing is an effective vehicle for growth. 3 Ten Things You Need to Know about Digital Marketing in Wealth Management Digital marketing offers an exceptional opportunity to reach % of firms that engage in each approach3 1 your clients. There are 5.1 billion unique mobile users around the world1 and 3.72 billion Collateral 84% active social media users.2 Those are staggering numbers that indicate a (e.g., brochures, flyers/one pagers, pitch books) remarkable opportunity for wealth management firms to not only experiment with digital marketing, but also adopt a disciplined approach to connecting Events 82% more deeply with clients and generating leads that will help drive a strong (e.g., client appreciation, educational, webinars) future for their business. Social media 77% (e.g., Twitter, Facebook, LinkedIn, Instagram) Digital marketing allows you to be available to your clients 2 when traditional means are not possible. Content marketing 64% (e.g., thought leadership white papers/articles, videos, podcasts, ebooks) During the COVID-19 crisis, digital marketing became even more essential.
  • Expression Web 4.0 Tutorials from Install to Publish and More Page 1

    Expression Web 4.0 Tutorials from Install to Publish and More Page 1

    Expression Web 4.0 Tutorials from Install to Publish plus More 2nd Edition By Patricia Geary Revised: November 2011 Table of Contents About the Author - Pat Geary ....................................................................................................................... 7 Expression Web 4.0 ....................................................................................................................................... 9 What's New ............................................................................................................................................... 9 Which Version Should I Get? .................................................................................................................. 11 Additional Resources .............................................................................................................................. 11 Expression Web 4 Books and Videos ...................................................................................................... 12 Service Packs for Expression Web........................................................................................................... 12 Expression Web 4 Service Pack 1 (SP1) ............................................................................................... 12 Expression Web 4 Service Pack 2 (SP2) ............................................................................................... 14 User Interface - Changes to the User Interface .........................................................................................
  • Designing PRINTED MARKETING COLLATERAL GET WHAT YOU NEED DONE FAST and ACCURATELY the FIRST TIME Tweet This Stat! Tweet This Quote!

    Designing PRINTED MARKETING COLLATERAL GET WHAT YOU NEED DONE FAST and ACCURATELY the FIRST TIME Tweet This Stat! Tweet This Quote!

    (434) 847-5561 - www.bebetterdomore.com - P.O. Box 10936 Lynchburg, VA QUICKGUIDE dESIGNING PRINTED MARKETING COLLATERAL GET WHAT YOU NEED DONE FAST AND ACCURATELY THE FIRST TIME Tweet This Stat! Tweet This Quote! You can make these social CTAs clickable by simply using clicktotweet.com and generating a URL to hyperlink the images to! Like what you read? Tweet This Stat! Tweet ThisTweet Quote! This Stat! Tweet This Quote!Share with your friends! You can make these social CTAs You can make these social CTAs clickable by simply using clickable by simply using clicktotweet.com and generating a URL clicktotweet.com and generating a URL to hyperlink the images to! to hyperlink the images to! Like what you read? Like what you read? Share with your friends! Share with your friends! Like it? Then Share it! QUICKGUIDE for Designing Printed Marketing Collateral All marketing collateral is designed before it’s printed: business cards, brochures, one-pagers, direct mail pieces, folders, signage, calendars, even promotional products. Some businesses have an in-house designer, but most opt to work with the printer’s designer. In some cases businesses contract with an independent designer. No matter your situation, the purpose of this quickguide is to help you get the best design ready for the printer in a timely and cost effective manner. Pull it out for the next project and prepare to check off each action item like a to-do list. PREPARE ”The best preparation for good work tomorrow is to do good work today.” Elbert Hubbard Define the business Select the type of Define the goals of development purpose collateral that will the collateral for of the piece.