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M&A ROUNDUP: DEALS

Sponsored by FOR SCIENTIFIC GAMES, & BETHARD M&A ROUNDUP: DEALS Sponsored by FOR SCIENTIFIC GAMES, PLAYTECH & BETHARD

See Also Page 3 THIS WEEK Associated Press names • Atlantic City FanDuel exclusive sports Q1 profi ts soar odds provider • Macau visitation boost • Bally’s launches in Colorado • Colombia launch for William Hill

GUEST INTERVIEW: •Malte Hegeler, Head of Development OddsMatrix, EveryMatrix Sponsored by

During a particularly busy week for gaming consolidation, there were M&A deals for Scientific Games, Playtech and Esports Entertainment Group

Scientific Games has announced the acquisition of sports simplified group and the exciting growth opportunities ahead will betting company SportCast, while Playtech has sold its deliver significant value to shareholders.” financial trading business, Finalto, and Esports Entertainment And finally, Esports Entertainment Group has signed an Group has signed an agreement to acquire agreement to acquire the Swedish and Spanish-licensed sports operator Bethard. All in a week’s work during a busy period for betting operator Bethard. gaming mergers and acquisitions. As part of the agreement, Esports Entertainment will pay SportCast offers pre-match and in-play betting, and its $19.5m in cash and 12% of its net gaming revenue share for the purchase will allow Scientific Games to enhance its global suite next two years. The company has said it expects the deal to be of sports technology and services. finalised and closed by July 1, 2021. It will also allow Scientific Games to gain SportCast’s original In 2020, Bethard generated revenue of $31m; because of this, BetBuilder product, a feature that gives players the chance to Esports Entertainment has now raised its fiscal 2022 revenue build wagers across multiple markets on a single game. guidance from $100m to $105m. SportCast currently rolls out its technology to over 50 brands in the industry, including BetMGM, Sky Bet, Tabcorp, and “While Esports Entertainment Group’s 888 Holdings. Its technology is able to process over 12,000 bets per second acquisition of Bethard is a major coup, across major global sports such as American and European much of the talk around it could focus football, baseball, ice hockey and tennis. on professional footballer Zlatan Playtech, meanwhile, announced the sale of Finalto in its trading update for the period from 1 January to 30 April 2021. Ibrahimovic. The AC Milan and Sweden The group has entered into an agreement for the sale of Finalto striker reportedly owns 10% of Bethard to a consortium led by Barinboim Group, backed by Leumi through his own company, Partners Limited and Menora Mivtachim Insurance Limited, together with key members of the Finalto Business’ thus violating the code of ethics management team. set out by FIFA and UEFA” The cash offer is up to $210m, comprising an initial $185m, of which $15m is deferred for up to two years from completion Since Bethard has licences in Spain and Sweden, the acquisition of the transaction; together with a further $25m contingent on will allow Esports Entertainment to gain licensed gaming certain cash flow or other criteria being met by the business businesses in both jurisdictions. carried on by Finalto. Esports Entertainment Group CEO, Grant Johnson, said. “This is The transaction is expected to be completed in Q4 2021, and another great addition for Esports Entertainment Group that will increase Playtech’s unrestricted cash by approximately $200m, substantially increases our revenues and available markets. with up to an additional deferred $40m of cash proceeds to follow. “With this transaction, we expect to gain two new gaming Playtech highlighted the strength of its online businesses licences, including one in the strategically important Swedish throughout the first four months of 2021, with US progress a key market. At the completion of the licence handover, we will element to this strength; after the company signed a strategic have six tier-one licences.” multi-state, multi-product deal with the Greenwood companies, GI Verdict: Scientific Games’ acquisition of SportCast and subsequently launched in Michigan with further launches will allow the former to utilise the latter’s technology and planned later in 2021 and 2022. platforms to keep sports fans satisfied in an exciting time The group also announced plans to build a live casino facility in for the industry.Playtech, meanwhile, is seemingly more Michigan, and expects to have facilities operational in Michigan, comfortable with its new simplified offering, with its new New and Pennsylvania later in 2021. direction set to rely heavily on its technology-led offering “I am delighted by the strong performance Playtech has in B2B and B2C . And while Esports Entertainment delivered so far in 2021, despite the ongoing challenges posed by Group’s acquisition of Bethard is a major coup, much of the the pandemic,” said Playtech CEO Mor Weizer. “The sale of Finalto talk around it could focus on professional footballer delivers on our strategy to simplify the company. Our technology Zlatan Ibrahimovic. and product offering is unrivalled and we have a clear growth The AC Milan and Sweden striker reportedly owns 10% of strategy to expand the geographic reach of our core B2B business. Bethard through his own company, thus violating the code “We believe that due to the hard work and dedication of of ethics set out by FIFA and UEFA; but the Swede has now our employees, Playtech will exit the pandemic stronger than reportedly ended his involvement in the company. Just this week, ever,” added Weizer. “Looking ahead, we are confident that the he was fined €50,000 ($61,000) by UEFA for his stake in Bethard. Sponsored by THIS WEEK IN ASSOCIATED PRESS NAMES NUMBERS FANDUEL EXCLUSIVE SPORTS 50 ODDS PROVIDER The Associated Press The announcement The voting process for the Global has partnered with comes approximately Gaming Awards FanDuel as its exclusive two weeks after FanDuel 2021 is now sports odds provider. CEO Matt King said he underway, with 50 industry CEOs The multi-year deal will was leaving the company, choosing the winners and KPMG see the AP exclusively following three years at the monitoring the entire process cite FanDuel odds in its helm. Last year, FanDuel coverage of sports betting. FanDuel saw revenue grow by 81% to $896m. widgets will be incorporated on the The Flutter Entertainment-owned AP’s sports pages and FanDuel odds operator has recently launched mobile 2021 will be distributed across AP wire in Tennessee, Virginia, content such as game previews. Iowa and Illinois. The self-nomination “As sports betting becomes more FanDuel also announced last week it window for the Global Gaming commonplace, our customers are is opening a tech hub in Atlanta that will Awards Las Vegas increasingly asking for this kind of provide more than 900 jobs. 2021 is now open information,” said Barry Bedlan, AP’s GI Verdict: This major partnership global director of text and new markets is groundbreaking in many ways, products. “It makes sense to work with additionally raising a number of – almost one of the largest reputable sportsbooks philosophical – questions. Can media in the US to provide a consistent, content really be bought and sold 17 credible reference point for AP and in this way? Will having all AP wires Denise, John and its customers.” citing FanDuel odds really improve the Peter Coates’ net The partnership is the first of its kind operator’s market share? worth has given the between a sports betting operator and Perhaps an even more interesting family the number 17 the AP, which is considered a definitive question is what happens if, spot in the Sunday news source. hypothetically speaking, an intern Times Rich List 2021 “AP is a globally recognised leader were to use odds/lines from FanDuel in trusted news, making them the rival DraftKings? What would happen ideal source for us to disseminate internally at AP and how would FanDuel our industry-leading sportsbook’s be compensated for this as stated by its 2 proprietary odds and content,” said contract with the media firm? Adam Kaplan, FanDuel Group’s general The sports betting media battle is well Operator Betsson manager and vice president of content. underway, so much so that DraftKings Group has been According to an internal memo recently acquired its own sports betting granted two licences for obtained by Forbes, an AP editor network in VSiN. FanDuel’s AP deal can online gaming described the partnership with FanDuel perhaps be viewed as a direct response and betting in Greece, by the Sportsbook as “valuable” and “long-term.” to this (although it was most likely Hellenic Gaming Commission “We have heard from dozens of already in the works anyway). customers over the last six months The progress FanDuel makes from this asking for more sports gambling stories deal will be intriguing to monitor: will on the wire and gambling info in our competitors genuinely lose out by not fixtures,” the internal memo read. being referenced by AP? Its services are AU$2.2bn “We know that a huge increase in far-reaching, at the end of the day, with interest in sports over the past two AP copy published across a wide range In H1 operating revenue for years has been due to the expansion of of outlets worldwide. Aristocrat’s nancial legal sports gambling, which will soon At least one positive definitely does year (US$1.7bn), be available in more than half of the come out of this: AP should no longer a 1% growth country. We’ll look for more smart ways cite the odds of any illegal, offshore year-on-year to serve that readership.” sportsbooks. At least in theory, anyway. NON-SMOKING CASINOS CELEBRATED AS ATLANTIC CITY 52% OPERATING PROFIT SOARS Year-on-year increase Gross operating profit for Atlantic City and guests strongly prefer to enjoy in Genius Sports’ casinos increased by 222% year-on-year the entertainment experience casinos Q1 revenue, having to $95.5m for Q1, while only Bally’s provide in a smoke-free setting. generated $53.7m Atlantic City Hotel and Casino didn’t see On Tuesday, six new state lawmakers an increase in gross operating profit. signed on as co-sponsors to legislation Quarterly earnings for Atlantic City that would make Atlantic City a were 11% higher in 2021, compared to smoke-free region. figures from 2019. But the $565m earned The temporary smoke-free casino was still a 5% drop compared to the first policy at Atlantic City is set to expire; 68% quarter of 2020, although according to therefore, legislators are looking to Year-on-year some, making casinos smoke free has introduce a newer policy to protect decline for only boosted financial results. guests and workers. Genting Malaysia According to the Americans for During Covid-19, around 160 Tribal Q1 revenue, Nonsmokers’ Rights, the vast majority of gaming venues introduced 100% to MYR623.3m ($150.5m) guests prefer smoke-free indoor casinos smoke-free policies and 23 states now since 90% of young adults don’t smoke. require casinos to be smoke-free indoors. Americans for Nonsmokers’ Rights GI Verdict: The bigger story for the CEO, Cynthia Hallett, said: “It’s good news industry is undoubtedly the huge that New Jersey casinos are thriving, increase in gross operating profit for $2m and even better news they’re doing so Atlantic City casinos, following what while ensuring a healthy environment has been a hugely tough time for The state of for guests and workers. The gaming land-based operators. Maryland has started a $2m industry should welcome smoke- The added bonus, however, comes with lottery campaign to free policies and adjust to the new the health boost of smoke-free settings promote Covid-19 vaccinations reality; Covid has changed everything, in New Jersey. Sponsored by

THE WEEK IN QUOTES MACAU WELCOMES MOST VISITORS IN APRIL SINCE FEBRUARY 2020 “Yamashita Wharf is a ‘diamond’ of the The Statistics and Census Service (DSEC) resumed in September 2020. earth. It is a place that will tell the fortune has reported that arrivals to Macau in For the first four months of 2021, of what Yokohama and Japan will do for April rose by 5% month-on-month to the total visitor count in Macau declined the future.” almost 795,000 visitors. 22% year-on-year to 2.5 million. It’s also a 7,000% increase compared Authorities estimate the summer time to the same period in 2020, as well as the might see the average daily visitor count Yokohama Harbor Resort Association largest number of visitors since the start go up to 30,000. Chairman Yukio Fujiki upon launching the Yokohama Future Concept of the pandemic in February last year. GI Verdict: Just as the headlines during Conference, an organisation aiming to However, the visitor count is still the peak of the pandemic were about support an anti-casino mayor ahead of lower than the 3.43 million recorded in record falls in revenue and visitation in the mayoral election on 22 August April 2019. the highest revenue-generating gaming The average length of stay for visitors hub in the world, now the inevitability is was 1.6 days, with the number of record growth as Macau opens back up. overnight visitors increasing by 11% It is important to keep analysis to 450,579; 92% of the visitors were grounded, though, as record growths “With today’s passing of Bill C-218 on from mainland China, 57,000 came from last year still mean low numbers second reading in the Senate, we are now from Hong Kong and 7,000 traveled overall. These are certainly encouraging one important step closer to legalising from Taiwan. signs for Macau single-event sports betting in Canada.” Mainland China started a travel bubble – but the question of when it will return with Macau, which allows the regions to to 2019 levels still remains unanswered. sidestep some of the travel restrictions The general consensus had been that during the pandemic; 300,467 visitors 2022 will be the year Macau returns theScore CEO John Levy after the Senate in Canada passed a bill to used the Individual Visit Scheme (IVS) in to “normal.” legalise single-event sports betting April after the program was put on hold Yet, with restrictions still aplenty, on a second reading as Covid-19 outbreaks got worse and crunch time is fast approaching. Sponsored by

“We’re excited to see Red Tiger go live with COLORADO SPORTSBOOKS REPORT APRIL HANDLE OF $244M, BetMGM and look forward to extending BALLY’S LAUNCHES MOBILE SPORTS BETTING IN STATE our partnership with them. The studio is Colorado April sports betting handle David Wang, Founder and CEO of Bet. producing very successful games and I’m was $244m, a 19% decrease from March, Works said, “Bally Bet is the culmination sure they will be well-received by players.” while Bally’s Corporation has entered of a tremendous amount of hard work the mobile sports betting market by both the Bally’s and Bet.Works teams, with the launch of Bally Bet, in more and represents a key component of Bally’s Jeff Millar, Commercial Director North encouraging news. long-term growth and diversification America at Evolution, upon Red Tiger The state’s drop in handle follows the strategy. Today’s launch is just the going live in Pennsylvania thanks to deals with BetMGM Casino and Borgata Casino national trend of fewer wagers in April beginning of what Bally’s has in store for compared to March, reflecting a slower the mobile sportsbook market.” period in the American sports calendar. Bally’s acquired sports betting platform Gross gaming revenue was $17.6m, provider Bet.Works in November 2020 down 14% from March. for $125m. Once again, mobile wagers dominated The acquisition is nearing closing, at handle, accounting for 99%, or $242m. which time Wang will become CEO of “A minority of peers may look down Mobile handle was down 18% from the Bally’s Interactive. their noses at the millions of working prior month. Total hold in April was 7.2%, GI Verdict: With $2.3bn in wagers in people who enjoy a bet, but the truth is compared to 6.8% in March. its first year of sports betting, which that the overwhelming majority do so Bally’s, meanwhile, has entered the launched on May 1, 2020, Colorado is perfectly safely.” mobile sports betting market by launching certainly exceeding all expectations. Bally Bet in Colorado. And Bally’s is wasting no time in Developed by Bet.Works, Bally Bet is joining one of the fastest-growing Betting and Gaming Council CEO undergoing a beta launch, accompanied sports betting markets during a busy Michael Dugher in response to a by limited marketing. Bally’s will “focus period for the organisation, which is also new report from the Peers for on deployment, testing and refinement in the midst of unveiling a new rewards Gambling Reform of the Bally Bet app and its content.” program this summer. Sponsored by

TAKING STOCK WILLIAM HILL ENTERS LATIN AMERICAN MARKET WITH SHARE PRICES COVER THURSDAY COLOMBIAN LAUNCH 20 MAY TO THURSDAY 27 MAY (11:00PM GMT) After acquiring Alfabet S.A.S in December “We are delighted to have the Alfabet 2020, William Hill has been able to launch team join our international team, WilliamHill.co, marking the operator’s and excited by the opportunity to deliver Scienti c Games entry into the Latin American market. a very competitive product and safe player 8% 69.30 USD Alfabet holds the internet-operated experience under in Colombia.” games licence C-1611, which is authorised The Latin American launch follows by the Colombian gambling regulator, recent interest in William Hill’s UK and Coljuegos, and allows the brand to offer European assets, which have been made Playtech 2% 461.20 GBp sports betting and games. for sale by Caesars Entertainment. Through this licence, William Hill has Caesars acquired William Hill for $3.7bn been able to launch WilliamHill.co and in April and immediately sought to sell enter the Colombian market just months the company’s European and UK shops to after the acquisition was completed. focus on American operations. Esports Entertainment Group 22% 11.97 USD The operator says the latest GI Verdict: William Hill’s current status launch supports its strategy to grow may require clarification to the market, internationally and makes Colombia as well as Bengtsson’s role as company the ninth regulated market where it is CEO. With the firm’s US arm absorbed into currently active. Caesars – and Joe Asher having left as US Bally’s 6% 56.98 USD William Hill CEO Ulrik Bengtsson said: “I CEO – its European assets are up for grabs am thrilled to see WilliamHill.co launched and, therefore, up in the air. within such a short timeframe. This launch And yet its global expansion continues, includes the full integration of the Alfabet led by Bengtsson at this point. team into our international business hub Entering Colombia is no mean feat right Penn National 7% 83.49 USD in Malta and marks our first entry into a now, given all the current interest in regulated Latin American state. LatAm as an emerging market. ALL SOURCES REVENUE APRIL 2021 M % CHANGE VS. APRIL 2019 BlackALL SOURCES Hawk REVENUE $59.898 APRIL 2021+ 22.17 M % CHANGE VS. APRIL 2019 Cripple Creek $13.999 + 20.22 Black Hawk $59.898 + 22.17 Central City $6.772 + 2.54 Cripple Creek $13.999 + 20.22 Total $98.233 + 46.01 Central City $6.772 + 2.54 Excluding Sports Betting $80.669 + 19.90 Total $98.233 + 46.01 Excluding Sports Betting $80.669 + 19.90 SLOTS APRIL 2021 REVENUE M % CHANGE VS. APRIL 2019 BlackSLOTS Hawk $53.163APRIL 2021 REVENUE+ 27.69 M % CHANGE VS. APRIL 2019 Cripple Creek $13.356 + 25.70 Black Hawk $53.163 + 27.69 Central City $6.611 + 3.88 Cripple Creek $13.356 + 25.70 Total Slots $73.130 + 24.74 Central City $6.611 + 3.88 Provided by fantiniresearch.com Total Slots $73.130 + 24.74

TABLE GAMES APRIL 2021 REVENUE M APRIL REVENUE REPORTS: % CHANGE VS. APRIL 2019 COLORADO CO,BlackTABLE NH, HawkGAMES TN $6.735APRIL 2021 REVENUE- M8.92 % CHANGE VS. APRIL 2019 GamingCripple revenue Creek in Colorado for April rose$0.162 - 32.77 ALL SOURCES REVENUE APRIL 2021 M 46.01%Black compared Hawk to 2019, thanks to sports$6.735 - 8.92 % CHANGE VS. APRIL 2019 Central City $0.643 - 36.95 bettingCripple and Creek growth in all markets. $0.162 - 32.77 Black Hawk $59.898 + 22.17 Total Table Games $7.539 - 12.88 TableTotal games Table Gamesdeclined 12.88% as tables are$7.539 - 12.88 Central City $0.643 - 36.95 Cripple Creek $13.999 + 20.22 capped at three players each, while five players Total Table Games $7.539 - 12.88 are allowed at roulette tables, per the state’s Central City $6.772 + 2.54 SPORTS BETTING APRIL 2021 REVENUE M Covid-19 restrictions. % CHANGE VS. APRIL 2019 Total $98.233 + 46.01 Meanwhile, in New Hampshire, DraftKings CentralSPORTS BETTING City $17.378APRIL 2021 REVENUE- 18.71 M Excluding Sports Betting $80.669 + 19.90 operates sports betting for the New Hampshire% CHANGE VS. APRIL 2019 Cripple Creek $0.186 N/A lottery,Central while City Tennessee was down for sports$17.378 - 18.71 bettingTotal versusRevenue April 2019. $17.564 - 13.75 Cripple Creek $0.186 N/A SLOTS APRIL 2021 REVENUE M Handle (not revenue) $244.447 - 18.79 % CHANGE VS. APRIL 2019 Total Revenue $17.564 - 13.75 NEW HAMPSHIRE Black Hawk $53.163 + 27.69 Handle (not revenue) $244.447 - 18.79 Cripple Creek $13.356 + 25.70 NEW HAMPSHIRE REVENUE M % CHANGE SPORTS BETTING Central City $6.611 + 3.88 RetailNEW HAMPSHIRE REVENUE$1.030 M % CHANGE+ 12.73 Total Slots $73.130 + 24.74 SPORTS BETTING Mobile $2.273 - 31.98 Retail $1.030 + 12.73 Total Revenue $3.302 - 22.38 Mobile $2.273 - 31.98 TABLE GAMES APRIL 2021 REVENUE M Total Revenue $3.302 - 22.38 % CHANGE VS. APRIL 2019 HANDLE REVENUE M % CHANGE Black Hawk $6.735 - 8.92 Cripple Creek $0.162 - 32.77 RetailHANDLE REVENUE$37.42 M % CHANGE- 15.81 Central City $0.643 - 36.95 Mobile $9.29 - 18.26 Retail $37.42 - 15.81 Total Table Games $7.539 - 12.88 Total Handle $46.70 - 16.31 Mobile $9.29 - 18.26

Total Handle $46.70 - 16.31 SPORTS BETTING APRIL 2021 REVENUE M TENNESSEE % CHANGE VS. APRIL 2019 TENNESSEE APRIL 2021 REVENUE M SPORTS BETTING % CHANGE VS. APRIL 2019 Central City $17.378 - 18.71 RevenueTENNESSEE $14.400APRIL 2021 REVENUE-10.56 M Cripple Creek $0.186 N/A SPORTS BETTING % CHANGE VS. APRIL 2019 Handle $172.400 -8.25 Total Revenue $17.564 - 13.75 Revenue $14.400 -10.56 Handle (not revenue) $244.447 - 18.79 Handle $172.400 -8.25

NEW HAMPSHIRE REVENUE M % CHANGE SPORTS BETTING Retail $1.030 + 12.73 Mobile $2.273 - 31.98 Total Revenue $3.302 - 22.38

HANDLE REVENUE M % CHANGE

Retail $37.42 - 15.81 Mobile $9.29 - 18.26 Total Handle $46.70 - 16.31

TENNESSEE APRIL 2021 REVENUE M SPORTS BETTING % CHANGE VS. APRIL 2019 Revenue $14.400 -10.56 Handle $172.400 -8.25 MALTE HEGELER With so many tournaments this summer, which opportunities HEAD OF SPORTSBOOK are you particularly looking to explore more? DEVELOPMENT We’ve set our eyes on cross-vertical betting and built some ODDSMATRIX, products and features specifically for that. One specific opportunity is filling gaps like the half-time breaks in football AT EVERYMATRIX – and we’ve got some neat classic casino games built for mobile devices that do just that. We’ve called them Slider Hegeler discusses how the Games, because they’re available to punters with just a supplier will be approaching finger slide on their screens, and they’re designed for short a busy summer of sport, and play windows. assesses lessons learned from But if you want to build even more on the possibilities the pandemic of cross-product betting, then there are always reward tournaments that can mix the two. How is EveryMatrix preparing for Whatever you choose, as an operator, you’re giving your the busy summer sports calendar and are punters more chances to have fun; either by helping them there any new product developments on the horizon? fill content gaps or by engaging them in fun competitions. We’re going to celebrate the long-awaited UEFA Euro 2020 by giving punters even more possibilities for entertainment. What are the main lessons sports betting companies have This means, for example, that we’ll keep on adding new and learned after the Covid-19 pandemic? innovative betting markets. Take for instance Player Markets We can speak from the perspective of a software provider here. – they can be on First Player to be Booked, Player to Score in Our position in the market has the advantage of giving us Time Range, and First Team Goal Scorer and hundreds of more understanding of what works and what doesn’t; other markets. and there are two things in particular that have helped We basically want to enable operators to make the betting navigate the loss of real-life events easier. experience as fun as the events themselves or even more The first one: diversified content. There is no question that entertaining. And we’ve already got in place great products traditional sports are classics that won’t go away ever – but the that do just that. Our BonusEngine system makes it possible to pandemic has exposed their vulnerabilities. You need to have a add rewards and gamification to the mix. Just imagine creating safety net and esports or virtual events are very good options. a betting tournament for punters as an extra layer to the In the case of esports, even though its adoption was football tournament. rushed by the pandemic, it is starting to show solid long-term Then we have the BetBuilder – working particularly well for potential. Esports attracts younger generations of punters and sports tournaments. Even if there are fewer events, players some titles, such as FIFA, have already proved their worth by get more variety: they can create their own unique bets, breathing down the neck of important traditional sports like combining selections from the same or different events. Also, tennis in terms of turnover. right before the two Grand Slams this summer, we are making The second thing that had a huge impact was the flexibility our BetBuilder for tennis available, which will cover all the of the software and the development team’s ability to regroup exciting tournaments, including ATP, WTA, Challenger and ITF. and accommodate to the changes. Because it’s not enough This is the perfect timing, as many tennis enthusiasts will be to just have an idea, you also need to have the capacity to looking forward to placing bets on these tournaments. implement it, in terms of software and people infrastructure. And yes, we’ve also got an upcoming feature synched to To give an idea of the magnitude of the required changes, the present day: mobile bet sharing on social media. It’s a let me just say that our esports services grew live coverage in documented fact that people want to share their experiences just a couple of months from 1,000 to 50,000 live events. with friends, colleagues and the world itself – so we’ve made it This was possible only due to our team’s dedication and tireless easier for them to do just that when betting. work, and because our software’s architecture allowed it.

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