Warren Cantrell Heads PGA . . . Delegates Get Some Details on Palm Beach Venture . . . Make Rules Pact with USGA . . . Home Pros Frown on 16-Club Set New President Has Job of Improving Member and Public Relations

Wlarren Cantrell is the new president of yet that we've got to keep quiet." " the Professional Golfers' Association Cantrell was elected by the delegates, of America. 52-34, over Wally Mund, veteran national At the pro organization's 47th annual and sectional PGA official, who served meeting, held the first week in December the association as its secretary under the in Palm Beach, Fla., the modest Texan last term of Lou Strong. The latter retired got an important, unpaid job that nobody after three terms as president. envies. Cantrell, pro at Meadowbrook CC, Lub- While pro thinking and talking of the bock, Tex., a veteran sectional and na- past two years were reaching a climax in tional PGA official, a course architect, Cantrell's election, PGA delegates were builder and operator, came into profes- doing their conscientious best for section sional golf from engineering work. He is members who had appointed them to take faced with the task of learning what the an accurate look at how the PGA is get- score is on the new PGA office building, ting along with its growing pains. clubhouse and two golf courses at Palm The PGA's 1963 meeting didn't reach Beach Gardens, and of informing mem- the high level of earlier years when offi- bers of the construction and operation cials and delegates bluntly and openly budgets at the new location and other engaged in discussions for the good of details. golf, its professionals and amateurs. It Promises Information did not win the ears, hearts and minds In closed door sessions and informally of the press as it did one time at an annual during the annual meeting, delegates meeting when Jack Mackie, as treasurer, made it plain that Cantrell's plan of a diplomatically forgave another profession- revolutionary improvement in the PGA al who admitted, after heated argument, publicity policy is expected to consider- that Jack was right in his cautious treat- ably strengthen the organization. The as- ment of PGA funds. This occurred back sociation, in Bob Russell and John Hub- in the days when the PGA's annual meet- bard, has two excellent publicity men, ings got fairly big space in newspaper Russell being especially experienced and sports sections and club members cheer- widely known among newspapermen. PGA fully turned over the business of golf to publicity men have been handicapped in the pros. somewhat the same manner as a profes- Moment of Truth sional would be if a high handicap ama- However, self-appraisal and the grow- teur stood by on the lesson tee and told ing-up of the PGA as representative of him what and how to teach. golf's businessmen did get near enough Other handicaps under which PGA pub- to the moment of truth to prompt one licity has been conducted were discussed newly elected PGA official to say, "I am during the gathering at Palm Beach. One for letting everybody know everything handicap is that the PGA, a major sports about what the PGA is doing, except those organization, for some years has had its things we absolutely have to keep quiet." headquarters located as part of a winter Whereupon one of the holdover vice pres- resort real estate promotion gimmick, far idents remarked, "I haven't seen anything distant from the main sports publicity channels. Another major handicap is that while 97 per cent of professionals' busi- ness volume is done by club pros and the remaining 3 per cent represents national and sectional tournament prize and TV money, the publicity division operates in- versely by giving little attention to the club pros whose interests need expert pub- licity aid. It has even been said that PGA pub- licity had become political to the degree that constructive criticism not only was smothered but deemed treasonable. No Malice Apparent Somewhat to the amazement of dele- gates and others at and around the rim One of the last pictures taken of the late Horton of the PGA's annual meeting, the con- Smith was snapped by Photographer Bill Mark troversies and questioning were without at the Victory Dinner. Horton is seen with Mr. and Mrs. . Horton suffered rancorous overtones. Regardless of inabil- from Hodgkins disease, collapsed at the Ryder ity to learn what the situation was regard- Cup matches in Atlanta, and died shortly after ing the Palm Beach Gardens PGA Setup, returning to his home in Detroit. He was a past anybody knowing anything about the PGA president of the PGA, one of the pro circuit's realized that Lou Strong had given more leading players in the '30s and a winner of two to the PGA of his personal effort and early Masters tournaments. money than should be expected of any individual. Strong, a very competent pro- fessional, lost pro jobs at Tam o' Shanter strates the capacity of pro business man- in the Chicago district and at Oak Hill in agement to convert headaches into money Rochester, N.Y., because he gave too it will advance, tremendously, the pros' much time to his unpaid PGA job. Wally case for taking a leading role in club busi- Mund for years has been a PGA work- ness operation. horse, doing onerous jobs of value to all professionals. But all this brought the vet- The PGA "Secrets" eran pro of St. Paul's Midland Hills CC After delegates and others looked at the no money and only fleeting flashes in Palm Beach Gardens PGA layout, they the spotlight. wondered why there was need for keep- ing the details a secret. The contrast be- Strong now is professional and manag- tween the PGA's failure to give out infor- ing director of the new Palm Beach Gar- mation on the status of its new location dens clubhouse and courses. The East and the bales of detailed information sup- course was in play during the annual plied by the USGA when it was planning meeting. Early in December there was a and in financing Golf House, and the lot of fast work to be done in getting the Western Golf Assn. when it was building clubhouse finished, equipment in place, its headquarters at Golf, 111., confused pro- clubhouse grounds cleaned up and the fessionals, among them members of the courses in finished condition for the home PGA executive committee. The confusion pro invasion this month. was compounded when announcement was Strong's new job is on a month-to- made more than a year ago that the Palm month basis at present. There were no Beach Gardens setup would be ready for other qualified applicants for the task. the Senior's tournament early in 1963. Considering that other clubs in the That was a serious error of optimism. south Florida area have been losing plen- ty of money in their short season opera- A PGA vice president admitted at Palm tions, and that the PGA's clubhouse oper- Beach: "Members weren't told the status ating experience with the lunch counter of the deal at Palm Beach Gardens not and bar at Dunedin was nothing to cheer because there was anything to hide, but about, Strong needs the fullest and smart- because nobody knew exactly what it was. est cooperation of fellow pros. He will The guesses at budgets were unrealistic. get that from the Cantrell administration We knew that. We know the golf club which realizes it is sharply challenged in business and what it costs to build courses inheriting many complex problems. If it and operate them. We probably are in can solve these in a way that demon- (Continued on page 94) Americas Quality Golf Car! 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growing and exceedingly useful PGA are PGA's New President George Hall, pro at Cornell University and a former treasurer of the organiza- (Continued from page 51) tion, secretary; Max Elbin, pro at Burn- for a $1,500,000 building bill plus a win- ing Tree Club, (Washington DC dist.), dow washing bill that would pay rent for treasurer; and four vice presidents elected PGA offices in New York or Chicago. to fill expiring terms on a board of eleven "But what's the use of second guess- vp's: Lew Adesso, Cornell University ing?" the vp continued. "Cantrell has a course, Ithaca, N.Y.; Gene Mason, Colum- hell of a tough job and we are in it with bia-Edgewater CC, Portland, Ore.; Terry him. It will work out some way. We prob- Malan, Willow Creek CC, Sandy, Utah;;] ably will learn to sympathize with our and Jay Hebert, LaFayette, La. Hebertj members when they get hit with assess- represents the tournament players on th ments for club deficits." executive committee. The new PGA clubhouse and office Heads Advisory Committee building is a big, long and attractive struc- William B. MacDonald, jr., was moveci; ture. When you are approaching it on up to head the advisory committee upoi | one of the unfinished roads leading to the retirement of Glen Sisler as chairman ' the club, the roof looks like the roof of MacDonald did a clever job as m.c. t. j the grandstand at Arlington Park race the annual President's dinner which wa ' track in Chicago. When you reach the highlighted by formal announcements o,< unfinished building and see the fine equip- PGA Hall of Fame admission of Ralph ment that furnishes the kitchen part of Guldahl and , and award the clubhouse, you think there may be to Bruce Herd, Flossmoor (111.) CC something to the laughing comment of a PGA Professional-of-the-Year and to Julii- visiting delegate who said, "I would like Boros as the top plaving professional cf® to show this to my boss, then dare ask 1963. him for a raise." The finale of the Strong administratior Along with Cantrell as newly elected was brightened by the joint announce- officers to cope with the problems of the ment by Strong and John M. Winters, ji USGA president, that the PGA had agreed Huron, Mich., who directs the PGA busi- to abide by the Rules of Golf as codified ness schools, said the schools accept only by the USGA. assistants who are in the apprentice pro- Now, with the American tournament gram or who are recommended by a PGA professionals playing the same game member. A number of Class A pros, how- played by the millions of American ama- ever, attend the schools. The two Palm teurs, th. re is more promise for a world- Beach schools each run for one week, wide code with USGA and R & A in starting on Jan. 6 and Jan. 13. The Cali- agreement. While the USGA and the tour- fornia school is to be held in Long Beach, nament professionals of the PGA were Feb. 10-14. unable to get together, the American posi- Although the Florida schools are sup- tion made a one-world golf code appear posed to be limited to 250 pupils at each remote. session, they have averaged 265 for the Use Good Judgment last several years. The enrollment fee is $15. The Rules of Golf agreement was Considerable use of visual aids is made •reached through the good judgment and in the schools, with Irv Schloss directing sportsmanship of the playing and club this part of the program. Appraisal of a professionals and by the USGA, rather new job, buying, merchandising, credit jchan being a give-and-take compromise. management, gas and electric car opera- The playing pros' request for a 16-club tion, golf rules, teaching, club fitting and limit was not backed vigorously by club repairs and advertising are among the pros who already see many signs of the subjects taught at the schools. Edited pro- 14 club set being imperiled by the 8-club ceedings of past courses have been put sets that are being sold by stores to be- into a textbook which soon will be made fginners and women. It's a difficult mer- available to PGA members. 'chandising situation for the club pros who Following Beck's speech on the educa- are trying to get and keep golf's newcom- tion program, Marty Carmichael of CBS ers educated to buying quality playing spoke briefly on TV golf programs, ex- equipment. Adopting 16 clubs would only plaining how they are filmed, edited and make matters worse. then given a publicity buildup to attract Emil Beck, pro at Black River CC, Port a large viewing audience. Carmichael said tloo-all CAN DO IT ALL

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that in many instances it takes some per- side were unforgettably impressive, ac- suasion by a professional to have a film cording to Revolta. In response to a query shown on his local channel. When this is as to why short clubs are shanked most necessary, he suggested that the pro often, Revolta commented that as many capitalize on the showing by either arrang- shanks are caused by over-accenting out- ing to introduce the film or perhaps han- side-in as by overdoing inside out. dling a commercial or two. Next on the program was Herb Graffis, Advocates "Heads Up" Golfdom's editor. His speech on the Revolta said some day he is going to economics of golf appears on page 21 of write a golf book with its main theme this issue. being a reversal of the "keep the head Teaching Session down" admonition. Johnny believes that A question and answer format was used over-emphasis on keeping the head down in conducting the teaching program. cramps shoulder and body action. Ralph Guldahl and Johnny Revolta, who Ralph Guldahl is teaching so much now were inducted into the Hall of Fame that he gets little time to play. He says the during the business meeting proceedings, fundamentals of good golf haven't and Jay Hebert, , Johnny Pott changed since he was winning. He used and made up a panel that at- to concentrate on a smooth, slow back- tempted to get the swing, playing tactics swing so he wouldn't lift the club in going and related subjects straightened out to back. He still finds that the experts are the satisfaction of the audience. concerned with the mechanics of the No new "secrets" were revealed. Re- swing and the ordinary golfer merely with volta, who possibly has given more lessons the results. Guldahl said that Tommy than any other professional, emphasized Armour gave him simple but valuable ad- that the fundamentals don't change. He vice, the best he ever had, on playing told of having studied Bob Jones at tactics: "When the going is rough do practice. Johnny said Bob had the smooth- everything you can to save whatever shots est and freest swing he ever saw. Bob's you can . . . there will be a better day." finger grip, shoulder action and firm left Jay Hebert said everything in the golf shot is related to the way the club is held. in getting technical information about the He prefers rubber composition grips be- swing. Then he became so wrapped up in cause of rapid and frequent weather it that he almost lost what he had. Finally, changes on the tour and the need for a Frank Walsh and other veterans told him secure hold under any conditions. Hebert that nobody could learn all he ought to told of playing better when a course ex- know about golf. They advised being satis- cites him. He revealed that he has been fied with a good basic swing and acquir- handicapped by bursitis in his left arm ing required adjustments. and is unable to fade the ball. Jay also Goalby laughingly said that if he were remarked that he has never been able teaching he would teach his pupils to to make up his mind as to what he wants hook or slice — teaching them to hit a in the way of clubs and is constantly ex- straight ball is too hard. perimenting. He told of owning 60 to 70 putters in addition to dozens of copies of 1913 Mementos in Golf House other clubs. The golf balls and scorecards used in Dave Marr said that the essential of the 1913 Open playoff involving Francis aiming precisely is something that has Ouimet, and have always bothered him, and he suspects that been presented by the CC of Brookline it is one of the simple things that average (Mass.) to the USGA for permanent dis- golfers need to be taught until it becomes play in Golf House. Ouimet's putter was an ingrained habit. presented to the Association in 1952. Johnny Pott went into the subject of bunker shots. He said that when he swings smoothly and doesn't rush matters he Laws Heads SCGA doesn't have much trouble. He added that Charles H. Laws of San Gabriel throwing the left hand toward the target is president of the Southern California in hitting any and every shot is something GA for 1964. Lynn Smith is vp; Paul that both fine players and the ordinary Geisser is secretary; and Dr. Wynn Fred- golfers have to keep in mind. ericks, treasurer. Ray Goates is executive Bob Goalby recalled that he started late manager of the organization. AQUA-GRO Blended Non-Ionic Organic Wetting Agent stoma-seal CHEMICAL CONTROL OF WILT New for 1964 AQU ATROLS'-PMA

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