Nickelodeon the TRENDERA FILES: the NEW MEDIA ISSUE
THE TRENDERA FILES Trendera THE NEW MEDIA ISSUE Volume 9, Issue 3, September 2018 Nickelodeon THE TRENDERA FILES: THE NEW MEDIA ISSUE CONTENTS INTRO 4 CONTENT OVERLOAD 39 40 Short Form Content 41 Long Form Content 42 Gaming MACRO TRENDS 43 Music 7 44 Internet Culture 8 Hype Machine 45 New Media: Who’s Doing It Right 12 Gaming the System 16 Why So Serious? NOW TRENDING 48 BY THE NUMBERS 49 Entertainment 20 51 Lifestyle 21 Methodology 54 Fashion / Retail / Shopping 22 Streaming & Mobile Reign TrenderaSupreme 57 Digital / Technology 26 TV Personalities & Shows 28 Entertainment Behaviors 30 Online Videos 32 Movies STANDOUT MARKETING 60 33 Gaming 35 Social Media 37 Putting It All Together Nickelodeon2 TABLE OF CONTENTS WHAT’S HOT 65 66 Gen Z Kids 68 Gen Z 13+ 70 Millennials 72 Who’s Hot 76 Digital Download KNOW THE SLANG 78 STATISTICS: GEN X, YTrendera & Z 81 Nickelodeon3 THE TRENDERA FILES: THE NEW MEDIA ISSUE You heard it here first: the golden age of entertainment is officially over. However, before the alarm bells start ringing, let us clarify: we are no longer in the golden age of entertainment because today, entertainment is everything. We live in an attention economy where viewership, clicks, and likes control influence, relevance, and the bottom line. Consequently, every experience, product, and piece of content is being created with the entertainment factor in mind—from news stories and video tutorials to influencer personas and bathrooms (yes, bathrooms). All of this sounds good in theory—after all, who doesn’t love to be entertained?! But for marketers and content creators, it means that creating compelling media has gotten that much harder.
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