School of Industrial Design Program Brochure

School of Industrial Design academyart.edu SCHOOL OF INDUSTRIAL DESIGN

Contents

School of Industrial Design ...... 5 What We Teach...... 7 The School of Industrial Design Difference...... 9 Faculty ...... 11 Degree Options ...... 13 Our Facilities...... 15 Student & Alumni Testimonials ...... 17 Real-World Partnerships ...... 19 Collaborate to Innovate ...... 21 Career Paths ...... 23 Industrial Design Awards & Competitions ...... 25 Additional Learning Experiences ...... 27 Awards & Accolades ...... 29 Online Education ...... 31 Academy Life ...... 33 San Francisco ...... 35 Athletics ...... 37 Apply Today ...... 39

Cover work by students Phil Tandio & Sean Wilson 3 < Student work by Aaron Powers BUSINESSBUSINESS Environment

ART SCIENCE Culture TechnologyTechnology

academyart.edu SCHOOL OF INDUSTRIAL DESIGN

School of Industrial Design

We focus on the art, science, and business of the industrial design discipline. Our curriculum and facilities reflect the trends and requirements of our industry, and our teaching faculty is comprised of award- winning practicing designers.

The School of Industrial Design’s undergraduate program provides concentrations in furniture, product, toy, and transportation design. We will foster and guide your creativity in our studios. In our competitive and collaborative classes, you will work in teams to create experiences through the tangible and intangible components of design. We will also facilitate numerous opportunities that will lead you to develop a portfolio of high-quality student work that sets you apart from the rest upon graduation.

At the MFA level, our programs culminate in a comprehensive thesis project and can be tailored to your professional goals.

< Student work by Josh Lopez 5 SCHOOL OF INDUSTRIAL DESIGN

What We Teach

You will gain the skills required in today’s marketplace with a hands-on program. Our courses are taught by industry professionals in beautiful facilities operating with industry-standard production equipment and software.

FURNITURE DESIGN PRODUCT DESIGN You will begin by developing seating concepts and This aspect of our curriculum will focus on handheld analyzing the use and means required to create several products. We will evaluate and discuss ergonomics in original furniture design concepts. You will then evaluate depth as you apply research, ideation, and problem- ergonomic criteria, code/safety requirements, and solving to develop your concepts. Sketching and construction techniques—including upholstery—and presentation rendering will be emphasized. You will the appropriate use of materials and details. apply the skills you acquire to final presentations that will include developmental sketches, orthographic drawings, and sketch models and renderings.

academyart.edu AUTOMOTIVE RESTORATION You will learn about the techniques to preserve, restore and recreate historically accurate vehicles. We focus on machine work for upholstery, metal, wood; and disassembly and assembly. You will gain practical, collaborative experience from working within a team to restore a vintage car.

TOY DESIGN TRANSPORTATION DESIGN This track will include the research and development We cover the history of automotive styling trends and of an innovative preschool toy, resulting in concept their evolution, design philosophy, and influence. You development and the creation of a three-dimensional will develop sketch, design, and rendering skills as we prototype. You will be able to use 2D and 3D design emphasize accurate proportion based on the seating tools to depict your designs for a final presentation. of occupants and packaging of all components.

7 SCHOOL OF INDUSTRIAL DESIGN

The School of Industrial Design Difference

We teach students to design with empathy for their user, use logic to make solutions, and have the appropriate aesthetic for the brand and user.

_ Our Industrial Design programs are all fully offered onsite and online _ Our competitive cross-sectional classes sponsored by industry giants will provide you real-world scenarios and feedback to learn and grow _ Our new Associate of Arts in Automative Restoration program is one of a select number of such programs in the United States that can prepare you for a creatively rewarding career in a niche market of the industry

academyart.edu Student work by Andrew Kang & Lewis Liu > 9 School of Game Development SCHOOL OF INDUSTRIAL DESIGN

Faculty

We believe that the best teachers are actual working creatives. That is why our faculty is comprised of nationally recognized art and design experts who maintain careers on the leading edge of industry trends and challenge you to reach your creative potential.

Tom Matano Antonio Borja Executive Director Director

Tom Matano is an industry veteran with more than Antonio Borja received his Bachelor of Fine Arts 30 years of experience who has held design and degree from the School of Industrial Design in 2004. leadership positions at Mazda, General Motors, After launching his professional career as a freelancer and BMW. He joined the faculty at Academy of he joined General Motors as a creative designer, Art University in 2002, and has been steadfast returning to his alma mater as an instructor in 2009, in his commitment to education, tapping into his to teach Design Drawing, Transportation Design, and diverse knowledge and experience to enhance the Digital 3D modeling courses. Industrial Design program, now ranked No. 6 in the Red Dot World Ranking of Industrial Design schools.

Lloyd Buck Associate Director of Automative Restoration

Lloyd Buck is an award-winning classic car restoration expert with more than 40 years of industry experience. In 1985, he joined Auto Europa, and a year later, he began maintaining and restoring vehicles for the Keller Collection at the Pyramids, one of the most significant auto collections in the world. He then became the Keller Collection’s manager until 2012, when he joined Academy of Art University as a mechanic for its celebrated Automobile Museum collection.

Hideki Masuda Mark Bolick Online Director Graduate Director

Hideki Masuda joined the School of Industrial Industrial designer Mark Bolick made a splash in Design in 1998, as an instructor and one of the Silicon Valley, when he collaborated on projects founding members of Transportation Design with Nike, Motorola, IDEO, Stanford, NASA, MIT, and discipline. He became Online Associate Director in The Exploratorium before switching gears to pursue 2014, and has helped progress the Industrial Design furniture design in the late ’90s. In 2006, he joined program by developing new courses and updating India Rose LLC—a family-business home furnishings existing offerings to ensure that the school remains design firm that designs, develops, sources, and current with rapidly evolving industry standards. manufactures home products for top retailers. 11 academyart.edu SCHOOL OF INDUSTRIAL DESIGN

Degree Options

CERTIFICATE The four-year certificate program provides a disciplined approach to the study of Industrial Design. Your portfolio will demonstrate the variety of skills and creativity developed.

ASSOCIATE OF ARTS (AA) This degree will provide you the opportunity to develop an understanding of the fundamentals of physical design, as well as a seamless transition into the BFA program.

ASSOCIATE OF ARTS (AA) IN AUTOMOTIVE RESTORATION Recognizing an industry demand for talented entry- level automotive restorers, the School of Industrial Design has launched a new Associate of Arts degree in Automotive Restoration. The vintage Automotive Restoration program prepares you for a career dedicated to the preservation and restoration of vintage cars. You will benefit from the extremely specialized program, as emphasis is placed on learning from classic cars that have been fully restored to the highest standard at the Academy’s Automobile Museum.

BACHELOR OF FINE ARTS (BFA) The Industrial Design BFA program will afford you the freedom to pursue your personal design vision within a fully structured and supportive academic environment. Our faculty of industry veterans will teach you how to approach your work with aesthetic, business, and societal considerations.

MASTER OF ARTS (MA) The MA program provides professional study within focused fields of physical design. In addition to classroom and collaborative coursework, each student develops a professional portfolio that will be used to launch a career in Industrial Design.

MASTER OF FINE ARTS (MFA) This program provides advanced study within focused fields of physical design. In addition to classroom and collaborative coursework, you will work toward

< Student work by Fardin Haz producing a final thesis project. 13 SCHOOL OF INDUSTRIAL DESIGN

Our Facilities

Our creative environment and studios are equipped with the technologies you’ll use in your profession, enabling you to realize anything you can imagine in traditional and new media.

RAPID PROTOTYPING LARGE FORMAT PRINTERS Four large-format Epilog laser cutters, 3D Systems Our in-house lab technicians will be able to assist you large-format MJP printer, Stratasys Powder Printer, with the high-resolution printing of your large format Formlabs SLA machines and an FDM lab featuring presentation boards using these cutting-edge printers. machines from Ultimaker and Makerbot comprise our rapid prototyping labs—enabling you to COMPUTER LABS complete your projects in-house. You will use the latest software packages on regularly updated Dell computer workstations connected to PAINT BOOTH Wacom Cintiq interactive pen displays. Our headquarters, otherwise known as The Warehouse, features three heated HVLP spray booths. We stock Spies-Hecker low-VOC automotive finishes – with industry standard color and finish matching capabilities.

MODEL SHOP Equipped to fabricate and machine wood, plastics, and metal, our model shop also features sawstop table saws in four stations for cutting and ripping wood and plastic. You will also find plenty of mills and lathes for any machining class.

academyart.edu 15 SCHOOL OF INDUSTRIAL DESIGN

Student & Alumni Testimonials

Hear from some of our current students and alumni—the future of the industrial design industry. “I had to push myself and work a lot harder “Possibly the largest draw to this program, than before, which you can do at the Academy above all else, is the community of students because it provides every student an equal and their willingness to work together as a opportunity to learn.” family unit. Together, everyone achieves more.”

Jack Liu Brett LaBar BFA ‘16, Advanced Automotive Designer, BFA ‘19 Industrial Design student Flat Chrysler Automobiles

“I have learned and grown a lot both as a person “I’m from South Korea, and I chose Academy and a designer during my time at the Academy of Art University because of its location in San of Art University. I feel extremely fortunate that Francisco. I believe that your environment I get to study what I am truly passionate about influences the way you learn; so that, combined with all the creative freedom and resources that with the school’s practical Industrial Design are available to me at this school.” curriculum, was interesting to me.”

Jon Johannesson Daewoong Park BFA ‘18 Industrial Design student Footwear Designer, KI Oriental

< Student work by Jon Johannesson 17 SCHOOL OF INDUSTRIAL DESIGN

Real-World Partnerships

Our location in the San Francisco Bay Area, one of the world’s capitals for art and design, positions us as a unique school able to provide students with opportunities to collaborate with other designers beyond the classroom. The list of Corporate Partners include top design companies in the world such as General Motors, Volvo Trucks, Jaguar, Audi, Fiat Chrysler Auto- mobiles, Samsung, Autodesk, Pininfarina, NASA, and Nike.

AAU X FCA AAU X GM AAU X VOLVO TRUCK

AAU X NASA AAU X PININFARINA

AAU X SAMSUNG 19 INDUSTRIAL DESIGN X WEB DESIGN & NEW MEDIA

INDUSTRIAL DESIGN X INDUSTRIAL DESIGN X FASHIONacademyart.edu WEB DESIGN & NEW MEDIA SCHOOL OF INDUSTRIAL DESIGN

Collaborate to Innovate

Industrial Design students work in cross-discipline teams that include: Fashion, Web & New Media, Graphic Design, Communications, and Game Development. Imagine the possibilities as we expand our future collaborations to other departments. These collaborations mimic real-world professional environments by having multi-disciplinary teams work together to create holistic experiences and products.

INDUSTRIAL DESIGN X GRAPHIC DESIGN 21 AUTOMOTIVE RESTORER CLAY MODELER Student work by Joseph Ruiz & team Student work by Sunnie Kim

DIGITAL MODELER Student work by Daewoong Park & Jon Chan Kim

CLAY MODELER Student work by Han Huynh

JUNIORacademyart.edu DESIGNER Student work by Fardin Haz SCHOOL OF INDUSTRIAL DESIGN

Career Paths

Academy of Art University is recognized for graduating professionally ready talent across multiple creative disciplines.

JUNIOR DESIGNER AUTOMOTIVE RESTORER Research design parameters to generate Lead the restoration of a vintage vehicle and concepts and mockups that create initial designs restore yesterday’s beauty in one of tomorrow’s for a senior design team to realize. most creatively rewarding niche markets. Conduct detailed and thorough historical and CLAY MODELER technological research about classic cars and Sketch tangible examples of what the future their systems, and apply your findings to the might hold to develop detailed 3D physical preservation or restoration of an old automobile clay models based on the design direction and through impeccable, knowledgeable woodwork physical properties of an object such as a vase, and machine work, sheet metal work, and expert car, or even a ship. disassembly and assembly.

DIGITAL MODELER Create a digital 3D model based on design direction by taking 2D and visual concepts and WHO IS HIRING OUR ALUMNI bringing them to life in 3D software. From there, Hasbro help in the visualization and evaluation of a Adidas HP potential final product design. Autodesk Camelbak Hyundai Motor Corp. UX/UI DESIGNER Chrysler Corporation Kohler Duesenberg Motors Inc. Leapfrog Develop scenario-based digital and physical Ekso Bionics LG Electronics user interaction designs. Craft every touch point Ford Motor Company Mattel in a digital or physical product to ensure brand Fuseproject Microsoft consistency and emotional appeal. General Motors Nike Greenheart Global Tesla Motors 23 SCHOOL OF INDUSTRIAL DESIGN

Awards & Competitions

Our students enter—and often win— the most prestigious design competitions in the world such as Red Dot, Spark, and A Award. Industrial Design students are also eligible for two annual merit-based scholarships in the Edwin T. Meyer Design Competition Scholarship and the Phil Hill Scholarship.

Brian Johnson & Team IDA Design Award, Gold 2018 Sophie Cheam Shiyu Guo Spark Award, Bronze 2016 Spark Award, Bronze 2017

Kevin Chen Edwin T. Meyer, Grand Prize 2018 25 ACADEMY OF ART UNIVERSITY

Additional Learning Experiences

Academy of Art University has a hands-on program for every interest at every level. If you are looking to upgrade your career, explore something you have never tried before, or hone existing skills, we have a program for you.

academyart.edu PRE-COLLEGE ART EXPERIENCE (PCAE) This dual-scholarship program allows current high school students to take art and design courses at no tuition charge. In addition, they earn scholarship dollars towards future undergraduate studies at Academy of Art University. Visit https://www.dev.academyart.edu/academics/ pre-college-art-experience-program or call 415.274.2200 for more information.

CONTINUING EDUCATION Time for a career upgrade? Want to follow your passion? Learn, be inspired, and expand your creative potential by taking hands-on courses from industry- experienced faculty. Flexible art and design courses are available online and in San Francisco. Visit https://www.academyart.edu/academics/ continuing-education or call 415.274.2200 for more information.

STUDY ABROAD One of the best ways to learn about the world is to see the world. Take advantage of one or all of these exciting Study Abroad opportunities.

The Liberal Arts Seminar in Europe is a three- week intensive traveling course visiting some of Europe’s greatest cities and collections.

The Fine Art Intensive in Italy takes you to Florence, Italy, for seven and a half weeks during Summer semester.

The School of Fashion at awards scholarships to study in Paris with Studio Berçot and L’École de la Chambre Syndicale de la Couture Parisienne.

The Illustration Department also has a summer semester in Florence emphasizing cultural awareness in painting and drawing.

For more information about these Study Abroad opportunities, including cost and visa matters, visit www.academyart.edu/academics/study-abroad

23 ACADEMY OF ART UNIVERSITY

Awards and Accolades

Academy of Art University is committed to the highest standards of achievement in art and design. Here’s a small sampling highlighting some recent accomplishments of our outstanding students, faculty, and alumni.

academyart.edu “What I like best about the School of is that the instructors don’t just teach—they constantly provide resources and opportunities for active learning.” Fei F. Ou 2015 Game Development BFA student

29 ACADEMY OF ART UNIVERSITY

Online Education

Take any online course at the Academy, and experience the visual, interactive, and dynamic courses we’re known for. You will have the same quality instructors, the same hands-on learning opportunities, and the same attentive support as our onsite students. The difference? The flexibility to earn your art

and design degree on your terms. ONLINE BENEFITS ” • A support staff of over 100 Academy of Art employees offers 900+ online courses and 1,500 Online classes help instructional videos per semester, spanning 35 online majors, and teaching students from 50+ me succeed as a countries • Course content is proprietary, created in-house by design student by industry experts, and exclusive to the Academy • The classes are a mix of lecture content, video, adding flexibility to written content, recorded audio, interactive slide- shows, and hands-on work my schedule while I • The innovative curriculum is created by instructional perfect my craft and designers and industry professionals • A student-run Facebook group, AAUHOO, has more learn new subjects. than 4,000 members and invites you to join this thriving online community • We’re constantly building new courses, reworking — Max Benon ” old ones and adding features to our LMS based on student feedback Undergraduate School of Industrial Design Spring ‘19 Academy of Art University Visit academyart.edu or call 415.274.2200 for more information.

academyart.edu ”

31 ACADEMY OF ART UNIVERSITY

Academy Life

A substantial part of an artist’s growth and inspiration occurs outside the classroom or studio. At Academy of Art University, we understand this. Here are some resources and opportunities that are available to all students.

academyart.edu ACADEMIC CLUBS Join students with similar interests to discuss ideas, promote your work, form collaborations, and share information.

FITNESS & RECREATION Campus Recreation classes and workshops—and access to our free gym, pool, basketball courts, and skateboard ramp—will help you stay active healthy.

VIRTUAL BOOKSTORE All required textbooks are available at our virtual bookstore. “What I like best about the School of is that the CULTURAL CLUBS instructors don’t just teach—they constantly Everyone needs a break from the studio. With provide resources and opportunities for active dozens of clubs and organizations, find a new learning.” creative outlet and build lifelong relationships. Fei F. Ou 2015 Game Development BFA student ESPORTS Our active gaming community hosts and attends regular gaming events for both casual or competitive players.

EVENTS Campus Life is designed to inspire, educate, and promote fun. Our events are created in coordination with student-run groups and organizations. Make the most of your university experience: grow, learn, laugh, and run with us.

Visit https://www.academyart.edu/students/ clubs-organizations/events for more info.

URBAN KNIGHTS RADIO Listen live online to our athletics teams, hear unique talk shows, and dance to your favorite tunes on UrbanKnightsRadio.com, an iHeartRadio partner.

HOUSING Housing is guaranteed for all new, full-time onsite students. We have 17 different housing options to choose from located in the heart of San Francisco.

DINING Stay healthy with delicious and filling meals in one of our dining halls with flexible meal plans and Knight Kash. Use the Knight Kash on your student ID for dining on campus and at select off-campus vendors.

33 ACADEMY OF ART UNIVERSITY

San Francisco

One of the world’s great creative capitals, San Francisco has been our home since 1929. Our neighbors include giants in everything from advertising, animation, and architecture to communications, game development, and web design.

Simply put, Academy of Art University is an absolutely amazing place to be a college student.

academyart.edu MUSEUMS Academy of Art University Auto Museum Legion of Honor de Young Museum Asian Art Museum San Francisco Museum of Modern Art (SFMOMA) California Academy of Sciences Yerba Buena Center for the Arts Cable Car Museum Palace of Fine Arts Theatre Exploratorium Walt Disney Family Museum Museum of Performance & Design Museum of Craft & Design Museo Italo Americano Cartoon Art Museum Museum of the African Diaspora Museo de la Raza TRANSPORTATION MUNI AC Transit BART (Bay Area Rapid Transit) Cal Train Golden Gate Transit

THEATRES & VENUES The Fillmore Bill Graham Civic Auditorium The Warfield Bottom of the Hill Rickshaw Stop Alamo Drafthouse Great American Music Hall The Independent The Fox Theatre SHN Orpheum Theater The American Conservatory Theater The Castro Theatre SFJAZZ San Francisco Conservatory of Music San Francisco Opera San Francisco Symphony San Francisco Ballet AT&T Park

35 ACADEMY OF ART UNIVERSITY

Athletics

We are the Urban Knights—the only higher arts education institution in the U.S. to have an NCAA athletics program. Urban Knight Nation is proud to support our fierce student-athletes as they fight on to victory. Go Urban Knights!

We are the Urban Knights—14 varsity athletic teams that represent Academy of Art University in NCAA Division II intercollegiate sports. We are dedicated to distinction, sportsmanship, pride, teamwork, credibility, and creativity.

As an artist-athlete in the Academy of Art University Intercollegiate Athletic program, you are empowered to realize your full potential academically, personally, and professionally while on the path to collegiate success. The Academy’s Urban Knights compete as members of the Pacific West Conference.

WOMEN’S MEN’S NCAA PROGRAM Basketball Baseball Join one of our teams or come out and support Cross Country Basketball your fellow artist-athlete. We play in great venues Golf Cross Country throughout San Francisco, including Kezar Pavilion, Soccer Golf Paul Goode Field, SF Bay Tennis Club, and Presidio Golf Course, among others. Let the Fan Bus take Softball Soccer you to the games. Tennis Track & Field Track & Field Volleyball

The NCAA is a trademark owned by the National Collegiate Athletic Association. academyart.edu ARTIST ATHLETES The Urban Knights have quickly made a name for themselves with numerous conference and national accomplishments including 10+ NCAA championships. We are the first athletic program to win two NCAA National Championships (indoor and outdoor women’s track & field) in our first year of postseason eligibility. We have made over 40 postseason appear- ances in men’s and women’s cross country, women’s basketball, men’s indoor and outdoor track and field, men’s and women’s golf, and women’s tennis. Go Urban Knights!

37 ACADEMY OF ART UNIVERSITY

Apply Today at academyart.edu

Apply year-round, and begin taking classes in Fall, Spring, and Summer semesters. Our Admissions Representatives will help you every step of the way. They want to help you succeed, and are trained to make sure your application best reflects your abilities. Apply today!

HOW TO APPLY Apply online at academyart.edu Or call 1.800.544.2787 Or apply in person in San Francisco (Monday-Saturday) 79 New Montgomery St. San Francisco, CA 94105

YOUR COMPLETED APPLICATION MUST INCLUDE: • $50* application fee ($150 international) • $95* enrollment fee • International applicants require a $300* international student service fee TRANSFER STUDENTS • Fees can be paid by MasterCard, Visa, Discover. 1. Complete the application By mail: check or money order 2. Submit electronic transcripts to: *all fees are non-refundable, non-transferable [email protected] Or mail transcripts in a sealed envelope to: Academy of Art University Attn: Undergraduate Admissions Office 79 New Montgomery St. San Francisco, California 94105

academyart.edu 39 FAMILY OWNED SINCE 1929

The Academy of Art University is located in downtown San Francisco and provides Academy of Art University instruction around the world through its online campus. We offer training in many 79 New Montgomery Street specialized creative disciplines: San Francisco, California 94105

[email protected] Acting Motion Picture & Television 1.800.544.2787 Advertising Multimedia Communications www.academyart.edu Animation & Visual Effects Music Production & Sound Design Architecture for Visual Media Accredited Member WSCUC, NASAD, CIDA Art Education Photography (BFA-IAD, MFA-IAD), NAAB (B.ARCH, M.ARCH), Art History Visual Development CTC (California Teacher Credential). Fashion Web Design & New Media Fine Art Writing for Film, Television & Digital Media *The following degree programs are currently Game Development not offering online courses: Acting, Auto Graphic Design Restoration, Knitwear Design, and Footwear Illustration & Accessory Design. Industrial Design Interior Architecture & Design Visit www.academyart.edu to learn more about Jewelry & Metal Arts total costs, median student loan debt, potential Landscape Architecture occupations, and other information.