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PGA Merchandise Show ~ January 24Th–26Th (Orlando) Golf Business Conference ~ February 6Th–8Th (San Antonio)

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PGA Merchandise Show ~ January 24Th–26Th (Orlando) Golf Business Conference ~ February 6Th–8Th (San Antonio) COMING SOON Our new golf utility car launches early 2018 PGA Merchandise Show, Orlando, FL: January 23: Demo Day | January 24-26: Booth #2243 Golf Industry Show, San Antonio, TX: February 7-8 | Booth #6101 Join the conversation @ToroGolf ©2018 The Toro Company. All rights reserved. *Compared to conventional fairway mowers. WHAT Reelmaster® 5010-H. MATTERS Lower operating cost. MOST Hello, making budget. What Matters Most to You Matters Most to Us. The Reelmaster 5010-H Fairway Mower. Because fuel cost is a significant portion of your operating budget, Toro developed the industry’s first and only true hybrid drive system, saving up to 30 percent on fuel expense*, which lowers your operating cost, your carbon footprint, and your blood pressure. Call: 800-803-8676 Visit: toro.com/RM5010H teesnap.com 844.458.1032 When you’re on the course, you know everything you need to do. Yardages are clear, danger is evident, the target is right in front of you. All you have to do is execute. We think your golf business should be the same. From managing tee times, to selling food and beverages, to growing your business through email marketing, Teesnap gives you all the tools and data you need to make the right decisions. Now all you have to do is execute. MASTER YOUR COURSE with Teesnap. EMAIL MARKETING connected to live transactional data no more ETL event-driven campaigns POINT-OF-SALE easy drag and drop editor total mobility food and beverage accounts receivable WEBSITES BUSINESS INTELLIGENCE member billing SEO optimized understand your customer digital gift cards mobile friendly operational transparency club credit online store live reporting social syndication TEE SHEET mobile and online truly integrated with POS january 2018 king of the mountain By combining golf with skiing, the Kircher family has done much more than simply discover year-round revenue for their various Boyne Resorts properties. They’ve also built a powerhouse company still bent on building upon its legacy of innovating across both sports. escaping the winter echo chamber workshop Could golf use an outsider’s A recent study showed that perspective, someone unbound among entry-level professionals, by tradition or emotional ties to 68 percent valued face-to-face the game? Some believe such a networking over networking perspective is critical, yet often done online. Let that be a lesson overwhelmed in the digital age, to owners and operators: Stick which has accelerated a phenom- to your custom of using these enon known as the echo chamber. snowy months for conferences, The contention is that unless we trade shows and other events expose ourselves to a range of that get you face-to-face with opinions, we become more set in fellow decision-makers. 36 our ways and less able to learn. 43 GOLFBUSINESS.COM 5 january 2018 8 VANTAGE POINt 10 My take 13 NEWS & VIEWS SINGLES high and mighty 18 Highland Greens has developed an established reputation over its 50 years in operation, as the Sabo family has poured its heart and soul into one of Connecticut’s most loved and adored golf courses. DESTINATIONS back in the saddle 22 With an array of upgrades across the golf operation, a talented addition to the team and a refined sales strategy, Florida’s Saddlebrook Resort is once again trend- ing in the right direction. EXCLUSIVES the ‘s’ means success 26 The entrepreneurial owner of The S at Rancho Mirage is looking to shake up Coachella Valley’s country club golf in a big way—and he’s carry- ing with him an audacious plan that blurs the line between public and private play. 47 IDEAs & INSIGHTS 55 ngcoa in action GB MARKET 50 GB CLASSIFIEDS 51 AD INDEX 52 6 GOLFBUSINESS January 2018 It’s why Streamsong puts us on their vast and impressive courses. Almost exactly in the middle of Florida sits Streamsong Resort. With now three highly rated courses, Streamsong has become a bucket-list destination. And Jeff McCleary, equipment manager, counts on John Deere to help maintain their many acres of turf. “We have large fairways. So we count on machines like the 8900A to get everything cut before play catches us. Even on our steepest areas, the 8900A does a great job.” Discover what Jeff already knows and put our A Model mowers to work on your course. Trusted by the Best JohnDeere.com/GOLF 71258 :ULWLQJWKLVFROXPQDOORZVPHWRUH͚HFWRQ The annual Golf Business Conference is right 2017, and share with you what we’re planning for around the corner (San Antonio, February 6-8), 2018 at the NGCOA. I’d be remiss if I didn’t give where we’ll have a greater number of workshops personal thanks and recognition to Rock Lucas, and networking opportunities conducted by owner of Charwood Country Club in Columbia, successful peers. Don’t miss the golf outing or the S.C. Rock has been our board president for the pre-conference, hands-on workshop on custom- past two years, and has done a masterful job HUVHUYLFH$QGZH̝UHSOHDVHGWRKRQRUWKH/3*$ living up to his name by leading the board and and other industry greats at the closing banquet. organization in a time of substantial change. He’ll We’re excited to announce a new partnership pass the gavel to the ever-capable Dick Stuntz, ZLWK<DPDKDDVWKH2͛FLDO*ROI&DU3DUWQHURI owner and operator of Oaks Golf in Lawrence, NGCOA. Details will be announced soon, which in- Kansas, next month. Rest assured, the NGCOA will FOXGHH[FLWLQJEHQH͙WVIRUWKHHQWLUHLQGXVWU\ be in capable hands for another biennium. Here ,QWKH͙UVWTXDUWHUZH̝OOODXQFKWKHR͛FLDO are some highlights from 2017: Golf Business Podcast series, which will bring We started the year with the Golf Business weekly interviews and content to membership on Conference and Golf Industry Show in Orlando, important operations and industry matters. where hundreds of operators learned, shared and The 23rd MCO Retreat will be held in Chicago honored some of the best in our business. in mid-July, which will include a visit to the Jem- NGCOA partnered with ORCA to bring a key sek family’s famed Cog Hill Golf Club. The nation’s performance indicator and benchmarking pro- WRSUHVRUWR͛FHUVDVZHOODVWRSDJURQRPLVWR͛ gram to the public course sector. Course opera- cers, will be included. We look forward to hosting tors are receiving incredible WKLVHYHQWLQWKH0LGZHVWIRUWKHYHU\͙UVWWLPH Jay Karen insights on revenue, rounds Golf Business TechCon will return in October, CEO and channel mix (including again in Las Vegas. While we’re not sure this will NGCOA analysis on bartered rounds). be an annual event, more conversations must be Members save upward of 50 had and more tech companies want to partici- SHUFHQWR͘VXEVFULSWLRQUDWHV pate, so we’re happy to host this event once again. We hosted a successful Golf Business TechCon 2XU$GYRFDF\VWD͘DQWLFLSDWHVSXEOLVKLQJD I was a huge fan of in Las Vegas, where we saw a mix of tech compa- golf course owners guide to the changing land- Greek and Roman nies and tech enthusiasts gather to discuss where scape of marijuana legalization and what it means mythology when golf operators can take their businesses. for your business. And as the tax legislation in I was a kid. Clash of NGCOA had the biggest increase in atten- :DVKLQJWRQEHFRPHVFOHDUHUZH̝OOR͘HUH[SODQD the Titans was my favorite dance at the 10th annual National Golf Day in tions and guidance for our members. movie, and I loved trans- Washington, D.C., where we made the voice of our We have more wonderful announcements lating the Aeneid in high LQGXVWU\KHDUGE\RXUHOHFWHGR͛FLDOV DQGPHPEHUEHQH͙WVXSRXUVOHHYHDQGZLOOHQMR\ school Latin class. I know, I The 22nd MCO Retreat was held in Monterey, the element of surprise at the proper times. should’ve gotten out more. California, where the nation’s largest owners and The NGCOA remains committed to several But I was on the golf team, operators met. industry-wide initiatives involving our allied as- so there’s that! Each year at Several new Smart Buy suppliers were added sociations, to ensure a collaborative approach to this time, I remember the WRWKHIDPLO\R͘HULQJGLVFRXQWVWRRXUPHPEHUV our industry’s issues—and to make sure the needs lesson of the Roman god, 7KRVHLQFOXGHG'LUHF796WHHOH%HQH͙WV$'3 of owners and operators are shared and sup- Janus, who was the god of GOLFZON, Capital One and Snagajob. ported by others. beginnings and transitions 2XU$GYRFDF\VWD͘DVVLVWHGEDGO\GDPDJHG And on a personal note, as I begin my 45th and had two faces: One JROIFRXUVHVLQ3XHUWR5LFRDQGRWKHUORFDWLRQV year on this earth, my 19th year as a husband looking to the past, one to after the horrendous storms by orchestrating and 13th year as a father, I have several things I the future. As we ring in the assistance and resources. In addition, they pub- want to accomplish. Of course, trimming down New Year, it’s a chance for lished a helpful resource on how to wisely choose WRP\͙JKWLQJZHLJKWLVRQP\OLVWDIWHUDJOXW DOORIXVWRUH͚HFWRQKRZ and work with merchant processors. tonous season of feasting. But I’ll have a list of our year went—personally We closed out the year with 5 percent more resolutions aimed at being the best man I can be and professionally—and NGCOA members and 3 percent more courses. to my family, friends and strangers, and giving make commitments and Looking into 2018, I’m pleased to share the back to my community. Here’s hoping you have resolutions for the next year. following announcements and plans: a wonderful 2018. 8 GOLFBUSINESS January 2018 Leisure Financial Group has helped clients across the country fund golf & resort transactions totaling over $200 million! Golf Lending Programs Loan Amount: $2M - $200M+ Loan Term: 3 – 15 years Amortization: 15 – 30 years; Interest-Only Interest Rates: Competitive Fixed and Floating Rates Loan to Value: Up to 70% of Appraised Value Why Work with LFG? Formed in 2013, Leisure Financial Group is a full-service specialty finance with expertise in the golf course, resort, hotel, and marina finance industries.
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