Assessment Findings and Suggestions Report Digby/Annapolis Shore, Nova Scotia
Assessment Findings and Suggestions Report Digby/Annapolis Shore, Nova Scotia Fall 2009 Introduction Community Assessment use in planning a trip: travel books, brochures, the Internet, calling visitor information centers, review IntroduCtIon of marketing materials, etc. - just as you might in planning a trip to an unfamiliar destination. In July and August of 2009, a Regional Assessment of the Digby/Annapolis Shore area of Nova Scotia The region has five opportunities to close the sale: was conducted. The findings were presented in a 1) Personal contact (visitor information centers, two-and-a-half-hour workshop in late September. trade shows, etc.) The assessment provides an unbiased overview of the communities - how they are seen by a visitor. 2) Websites This follow-up report includes our review of local 3) Brochures and printed materials marketing efforts, signage, attractions, critical 4) Publicity (articles) mass, retail mix, ease of getting around, customer service, visitor amenities such as parking and public 5) Word of mouth - the most effective means washrooms, overall appeal, and the communities We tested all of these methods by contacting ability to attract overnight visitors. area visitor information services and attractions, searching the internet for activities, requesting and In performing the Assessment, we looked at the reviewing printed materials, looking for articles and area through the eyes of a first-time visitor. No third-party information, reading online reviews, and prior research was facilitated, and no community questioning regional contacts. We reviewed both representatives were contacted except to set commercial and organizational websites promoting up the timing of the workshop. The towns and the area, provincial and local tourism websites, and surrounding areas were “secretly shopped.” Any read travel articles and guidebooks.
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