A Pen Profile of Raghuraman Balakrishnan
Dr. Robert “Bob” Baginski was appointed the senior vice president of global marketing and communications in May 2006 to lead Satyam’s marketing, communications, and branding initiatives worldwide. Prior to joining Satyam, Dr. Baginski served as global director of integrated marketing for Accenture’s business consulting division, where he led marketing and communications for all of the company’s business consulting practices. Before that, he held several other marketing, communications, and business development leadership posts, including partner and director of marketing for CSC’s Consulting Group. At Accenture, under Dr. Baginski’s leadership, the consulting business—and specific horizontals such as supply chain, human performance, customer relationship management, and enterprise solutions—routinely ranked number one in market reputation. He also led the company’s innovative thought Bob Baginski leadership marketing and credentials programs, two significant company Satyam Computer Services, Ltd. assets. While at CSC, Baginski helped drive revenue growth above industry norms for years; was a charter member of the CSC Marketing Board; helped develop the company’s business development framework; and managed the company’s flagship marketing program, CSC Exchange. Dr. Baginski serves on the Board of Advisers of the Information Technology Services Marketing Association (ITSMA). Earlier in his career, he held marketing and communications management positions at Cleveland Consulting Associates, Ernst & Whinney, a global manufacturer, and a regional law firm. Before that he served as an instructor at universities and a regional school district. He holds a B.A. in psychology from Indiana University of Pennsylvania, an M.A. in English from Shippensburg University, and a Ph.D.
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