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A Pen Profile of Raghuraman Balakrishnan

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A Pen Profile of Raghuraman Balakrishnan Dr. Robert “Bob” Baginski was appointed the senior vice president of global marketing and communications in May 2006 to lead Satyam’s marketing, communications, and branding initiatives worldwide. Prior to joining Satyam, Dr. Baginski served as global director of integrated marketing for Accenture’s business consulting division, where he led marketing and communications for all of the company’s business consulting practices. Before that, he held several other marketing, communications, and business development leadership posts, including partner and director of marketing for CSC’s Consulting Group. At Accenture, under Dr. Baginski’s leadership, the consulting business—and specific horizontals such as supply chain, human performance, customer relationship management, and enterprise solutions—routinely ranked number one in market reputation. He also led the company’s innovative thought Bob Baginski leadership marketing and credentials programs, two significant company Satyam Computer Services, Ltd. assets. While at CSC, Baginski helped drive revenue growth above industry norms for years; was a charter member of the CSC Marketing Board; helped develop the company’s business development framework; and managed the company’s flagship marketing program, CSC Exchange. Dr. Baginski serves on the Board of Advisers of the Information Technology Services Marketing Association (ITSMA). Earlier in his career, he held marketing and communications management positions at Cleveland Consulting Associates, Ernst & Whinney, a global manufacturer, and a regional law firm. Before that he served as an instructor at universities and a regional school district. He holds a B.A. in psychology from Indiana University of Pennsylvania, an M.A. in English from Shippensburg University, and a Ph.D. in English from Ohio University. Raghu Balakrishnan is currently Senior Vice President leading the Strategic Planning & Marketing function for Polaris Software in Americas. With two advanced graduate specializations in the field of mass communications from Marshall University (West Virginia) and the University of Madras (India), he has over 12 years of professional corporate experience. In his current role Raghu is responsible for Business Planning and Marketing at Polaris Americas. He is also in charge of driving corporate and services branding initiatives and campaigns that enhances brand recall among the company’s target audience. He works closely with the sales team in designing lead-generation campaigns, architecting corporate positioning at trade shows, designing tailored customer events, etc. In this role he works with the corporate marketing team in aligning the geography to the corporate vision and leverages the offshore team to execute the campaigns and developing marketing Raghu Balakrishnan collaterals in a cost-effective way. He is also a member of the task force team that strikes and screens alliances and partnerships for Americas. Polaris Software Raghu’s operational expertise encompasses strategic planning, marketing, corporate communications, and investor relations. His corporate work experience spans Polaris Software, Pentamedia Graphics Ltd., Lington Colman Advertising Inc, and Madras Advertising Company Ltd. Anirudha Basu is a co-founder of CIANT Corporation founded in 1998 in Richardson Texas and co-locating its R&D Center in Kolkata India since 1999, to provide proprietary software solutions to major banks and global companies in U.S.A., Mexico, Brazil, Australia and India. CIANT’s DataGYM® software tools provide solutions for Data Quality, CRM and NO PICTURE Business Intelligence; and DataScout® software provides Fraud Management and Compliance solutions for USA Patriot Act, Know Your AVAILABLE Customer and Anti-Money Laundering Applications. Dr. Basu has extensive experience in customer relationship management, reengineering, strategy and change management. Earlier with McKinsey & Company and as a co- founder/managing director of Tandon Capital Assoc. he has been involved in reengineering, revenue enhancement and strategy initiatives of more than 20 global banks, credit card, financial companies in U.S.A., Europe & Australia. Anirudha Basu He has a degree in Mechanical Engineering from Jadavpur University, CIANT Corporation MBA from Indian Institute of Management Calcutta, and PhD in Financial Economics from Columbia University. Shakuntala K Bhaduri joined the MBA class at the SMEAL College of Business in 2005. Prior to joining SMEAL, she worked for five years in India, for an information technology company, managing client relations and software projects as Team Leader (Global Solutions). Recently, she was offered a position in Dell. She will be joining Dell’s Enterprise Solutions Division for the Americas as Project Manager. Her MBA major is Marketing. During her graduate program, she worked with the Institute for the Study of Business Markets (ISBM), Penn State, on many B2B marketing projects. Her interests include traveling, reading and photography. Shankuntala Bhaduri Penn State University/Dell Mr. Jayan Bhuyan is CEO, India Brand Equity Foundation (IBEF) & Deputy Director General, Confederation of Indian Industry. He was educated at St. Stephens College, University of Delhi, where he did is Economics (Hons) for his graduation. He then went on to complete his Masters in History. He joined the Confederation in 1975. Mr. Bhuyan has held several positions at CII. He was in charge of CII operations in the United Kingdom for two years and was stationed in London. He has headed the International Division at CII. In addition, Mr. Bhuyan has also held senior positions in the regions being the Regional Director of CII in the Jayant Bhuyan Northern Region and the Western Region. India Brand Equity Foundation/ He has interacted extensively with State Governments in promoting industrial Confederation of Indian Industry policy and has represented CII at several international conferences. He joined ASSOCHAM as a Secretary General in February 2000 and held that position until February 2004. Neelam Deo is currently the Consul General of India. Mrs. Deo received her Master’s degree from Delhi School of Economics and in 1975, joined the Indian Foreign Service in 1975. During her time in the Indian Foreign Service, her assignments include various posts in Rome, Bangkok, and Washington. Mrs. Deo has also served as Ambassador in Copenhagen and Abidjan with concurrent accreditation to Sierra Leone, Guinea and Niger. Her last post was as Joint Secretary, Ministry of External Affairs in New Delhi in charge of relations with Bangladesh, Sri Lanka, Myanmar and Maldives. Neelam Deo Consul General of India Ruby Roy Dholakia is Professor of Marketing and E-Commerce in the College of Business Administration, The University of Rhode Island. She is also the Founder-Director of RITIM, (Research Institute for Telecommunications and Information Marketing). She started her academic career at Indian Institute of Management, Calcutta India and has been a visiting faculty at several academic institutions in India, Japan, Finland and Bangladesh. Her main topics of research interests are in the areas of market acceptance and marketing of technology products and services, and consumer socialization processes. Currently, her efforts are focused on understanding the dynamic world of elecronic and mobile technologies - at the household, establishment and geographical levels. As Director of RITIM, she manages a team of researchers and students involved in projects related to telecommunications and information technologies. She has been a seminar leader and keynote speaker in business and academic conferences and workshops in USA, Europe, Asia and Latin America. Consulting experience has involved conducting empirical studies on organizational and household adoption behaviors regarding telecommunications and information technology products and services sponsored by companies such as AT&T, NYNEX, Motorola, Telecom Italia, Unisys, etc. Ruby Roy Dholakia University of Rhode Island Of interest, she is currently co-chairing a committee to develop a branding strategy for the University of Rhode Island. Michael Ego has served as Associate Vice Provost at the University of Connecticut, Stamford Campus, and Professor of Family Studies, since January 2005. Prior to joining the University of Connecticut, he served as Dean of the College of Applied Sciences and Arts at San Jose State University (California). He has held academic appointments at the University of Connecticut, San Jose State University, University of Hawaii at Hilo, University of Oregon, Miami University (Ohio), and California State University, Northridge. He established the first academic research center at one of UConn’s five regional campuses with the creation of the Center for Globalization and Commerce, which he developed in collaboration with the Stamford Chamber of Commerce. His civic involvement includes serving on the boards of the Stamford Partnership, United Way of Stamford, National Foundation for Teaching of Entrepreneurship, the Connecticut Committee of the Regional Planning Association, and the Stamford Michael Ego Chamber of Commerce. University of Connecticut George T. Haley is Professor of Industrial Marketing and International Business at the University of New Haven where he teaches in graduate and executive programs. He is also the founding Director of the Center for International Industry Competitiveness which addresses the concerns of manufacturing companies in global environments. Professor Haley’s
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