TOP-10 NEWS CHANNELS Wk 15- 52, 2011 Absolute Channel Genre Share % Aaj Tak Hindi News 0.62 India TV Hindi News 0.56 ABP News Hindi News 0.55 TV9 KARNATAKA Kannada News 0.40 Z News Hindi News 0.36 IBN 7 Hindi News 0.35 News 24 Hindi News 0.29 NDTV India Hindi News 0.28 TIME WE SPEND WHAT LANGUAGES ARE WE WATCHING TV9 Telugu News 0.27 WATCHING The language of news (Wk) ABP Majha Marathi News 0.24 NEWS 1 to 52 1 to 52 1 to 52 44 to 52 36 to 52 Wk 44- 52, 2012 % viewing time on 2009 2010 2011 2012 2013 Aaj Tak Hindi News 0.53 Assamese 0.03 0.04 0.07 0.05 0.04 ABP News Hindi News 0.51 Bengali 0.42 0.32 0.41 0.33 0.31 India TV Hindi News 0.38 Bhojpuri 0 0 0 0 0 Z News Hindi News 0.33 English Business 0.17 0.16 0.15 0.05 0.03 ABP Majha Marathi News 0.29 English 0.39 0.31 0.27 0.13 0.08 TV9 Telugu News 0.28 English Regional 0.01 0.02 0.02 0.01 0.01 TV9 KARNATAKA Kannada News 0.27 Gujarati 0.08 0.10 0.09 0.13 0.11 IBN 7 Hindi News 0.23 Hindi Business 0.18 0.14 0.13 0.11 0.10 NDTV India Hindi News 0.22 Hindi 3.47 3.23 3.53 2.85 3.87 IBN Lokmat Marathi News 0.19 Hindi Regional 0.17 0.19 0.18 0.22 0.32 Wk 36 to 52, 2013 Kannada 0.46 0.57 0.54 0.51 0.40 Malayalam 0.17 0.16 0.19 0.14 0.17 Aaj Tak Hindi News 0.66 Marathi 0.52 0.53 0.65 0.78 0.50 ABP News Hindi News 0.51 Oriya 0.07 0.07 0.06 0.06 0.08 India TV Hindi News 0.47 Punjabi 0.12 0.09 0.07 0.08 0.08 India News Hindi News 0.34 Source: TAM media research data Z News Hindi News 0.34 sourced from various players in the Tamil 0.30 0.25 0.30 0.30 0.28 broadcast industry Telugu 1.26 1.17 1.19 1.08 1.23 News 24 Hindi News 0.29 # Figures for 2013 are for week TV9 Telugu News 0.26 36-52 Urdu 0.03 0.03 0.02 0.03 0.02 * Figures for 2014 are for week 1-5 Source: TAM media research data sourced from various players in NDTV India Hindi News 0.24 The figures are the percentage the broadcast industry. NEWS NATION Hindi News 0.24 share of time spent, all India, in Notes: 1)The figures are the percentage share of time spent, all IBN 7 Hindi News 0.23 the target group of four years plus India, in the target group of four years plus. 2)Regional channels GEC: General entertainment channel are channels available only in a particular state or region