MARKETING AUTOMATION Solution Study
MARKETING AUTOMATION Solution Study Insights, Landscape, & Vendor Analysis MARKETING AUTOMATION Solution Study Table of Contents 1 Executive Summary 03 2 What is Marketing Automation? 05 4 Benefits of Marketing Automation 08 5 Marketing Automation Deployment Lifecycle 11 6 Vendor Selection Criteria 13 7 Marketing Automation Solutions Landscape 18 8 Analyst Bottom Line 23 Action Plan 24 Our Solution Study Methodology 34 About Demand Metric 35 MARKETING AUTOMATION SOLUTION STUDY Executive Summary EXECUTIVE SUMMARY MARKETING AUTOMATION SOLUTION STUDY 4 Executive Summary Effective Sales Enablement is a multi-stage process. In our Sales Enable- This Solution Study covers: ment Solution Study Series, we examine each functional area of Sales Enablement, from initial marketing and sales alignment to the final deal close and revenue capture. What is Marketing Automation? In this report, we focus on the second of the two foundation technolo- gies of Sales Enablement – Marketing Automation. The insights and analysis presented in this report provide marketers with a Benefits of Marketing Automation baseline understanding of the Marketing Automation landscape. If your organization is considering Marketing Automation software, currently Marketing Automation implementing a Marketing Automation system, or providing a Marketing Deployment Lifecycle Automation-related product or service, this report will provide you with fresh insights on the landscape, technology, strategies, and vendor solutions. Vendor Selection Criteria Marketing Automation Solutions Landscape Action Plan THE EVOLUTION OF SHOPPER MARKETING MARKETING AUTOMATION SOLUTION STUDY 5 MARKETING AUTOMATION SOLUTION STUDY What is Marketing Automation? WHAT IS MARKETING AUTOMATION? MARKETING AUTOMATION SOLUTION STUDY 6 What is Marketing Automation? Demand Metric defines Marketing Automation (MA) as: The strategies, processes, and software technology that enable marketing departments to automate, measure, and improve the Email performance of marketing strategies, activities, Marketing and workflows.
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