DOCSLIB.ORG

Predictive, AI, ML

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

ShopIQ Brochure About ShopIQ ShopIQ offers enterprise-grade advanced eCommerce analytics solution for deducing the user behavior on your online store through various KPIs and machine learning models. It will enable you to identify critical opportunities and predict patterns to drive more business to your eCommerce store. Predicting user behavior and person- alized experience is the key to remain competitive. The solution provides a robust interface, powerful analyt- ics capabilities, and real-time mechanism that will con- nect all touchpoints and will help you improve sales and achieve higher revenue goals. Optimize customer jour- neys, drive functional enhancements and improve overall customer experience. Watch Video Features 25+ 275+ Quick Setup Dashboards Data Streams Get started within minutes quickly with basic features. 165+ Fully featured Analyzed Charts Single e-commerce app to analyze user behavior, engage- ment, marketing, sales, products, brands and more. Real-time Analyze and gain insights based on actual clickstream data and stop relying on sampled data. Work with sub-second latency. Keep a track of every activity on your online store in real-time and make quick business decisions. ML & AI integrated platform Built-in capability for AI and ML. Integrate advanced ma- chine learning capabilities to take critical data-driven busi- ness decisions faster. Use predictive models to analyze the pattern, segment customers and boost conversion. Boost conversions Better customer experience Improve revenue Save operational costs Drive functional enhancements Built-in lead scoring Abandoned cart/wishlist analysis Generate customer lifetime value Predictive inventory modeling Features Contd. Predictive Lead Scoring Inventory Prediction Determine propensity score for your online visitors and ShopIQ’s inventory analysis model uses past sales data to know how valuable a particular customer is for your brand determine the quantity of a product required in the inven- based on their online behavior and level of interest. tory. Use the information generated to fulfill the demand for stock/product over a week, month, or even a year. Reports and notifications Customer Lifetime Value Receive regular updates regarding specific business met- Identify the top customers based on user segments such rics through e-mail and API calls and also share with the as past sales, region or product sold to understand the flow team using the reports and notifications functionalities. of revenue. Modify your marketing strategies to increase conversions and drive traffic. User tracking & Funnel Analytics Customizable Track user behavior in real-time and gain important Take full control with fully customizable dashboards, insights to take critical actions. reports, variables and notifications. Ready-made dashboards & charts Ready made dashboards and charts to get you started Immedately. ShopIQ Advantage Ad Ad v v ic a ic a Today, the spectrum for the analytics market is s n s n a a c c e e B B ShopIQ d extremely wide and sparse. However, the majority d C C e e o o r r + of e-commerce analytics solutions currently = provide limited analytics capabilities and focus on a few areas only. Batch or BI Real Time BI + Real Time Providers which offer eCommerce analytics such as Google Analytics 360, Adobe Analytics, Mixpanel, CleverTap, Looker, Woopra focus on a Profile Users Basic Use Cases few business areas where they collect data from Event Segment multiple sources but most of them are expensive. Tracking Discovery They are strong on optimizing marketing channels Predictive Attribution but they lack the following: Analytics Anomaly No real-time data reporting Recommendations Collect Data Detection Advanced Capabilites Lack of Machine Learning and AI Analyze Monitor Limited customization Behavior Performance Real-time Not fully featured Segment Analyze 1-on-1 Users Operations Personalization Highly expensive Measure AI/ML Campaigns Assist Ad-hoc Customer Core Processes Analysis Service Funnel Analysis ShopIQ has been successful in tapping the potential of e-commerce data. E-commerce retailers will be able to get solutions in several e-commerce domains such as customer engagement, personalization, cart abandonment analysis, and identification of growth opportunities for maximizing sales and boosting conversions. Performance Cost Sub-second latency to collect data and Costs very less compared to other tools. analyze. Pricing starts as low as $49/month. Un-sampled raw data – higher accuracy in prediction. Fully featured Real-time data collection Single e-commerce app to analyze user Ingest terabytes of data per day with ease. behavior, engagement, marketing, sales, products, brands and more. Collect any type of data across any data source, unlimited custom variables. ShopIQ Advantage contd. ShopIQ Advantage Visualization & built-in insights Predictive, AI, ML 275+ Data Streams and 165+ Analyzed Supervised & unsupervised learning built-in Charts. the platform. Customizable dashboards and reports. Easy-to-use solution for complex use cases across data sources. Build-in models Perform inventory analysis for stock management. Predict customer lifetime value. Calculate the propensity score for a visitor using lead scoring models. Visitors Individual customer preference and behavior tracking. Determine what customer may like and show recommendations or offers. Identify the likelihood of purchase by browsing and behavior of the visitors. Detect unusual browsing or purchase behavior for fraud detection & malpractices. Use Cases Products Monitor top-selling products across user demographics. Product analysis against category, brand, margin & offers. Use of NLP to understand product description provided by sellers – enhanced categorization. Recommend best price range for a product based on orders and competing for product behavior. Marketing Identify the best marketing channels by ROI. Real-time budget allocation recommendations for different marketing channels. Identify & recommend marketing channel (social, PPC, etc.) based on product & order history. Use Cases contd. Personalization Inventory Analysis Real-time Personalization for the individual visitor Determine the availability of stocks as per seasonal based on demographics and browsing history. sales. Offer different products, discounts, based on learning Align marketing strategies with the stocks in hand. from past data and boost conversion. Customer Lifetime Value Lead scoring Determine trends and patterns in the products that a Run real-time campaigns based on lead score. customer is likely to buy. Show pop-up offers if customers reach a propensity Send targeted emails for drawing customers’ score above a certain percentage. attention over a product. Run multiple discount campaigns in the form of Run retargeting campaigns to trigger sales. bargaining at every score check stage. A campaign will automatically pop up for a product that has the Maintain a balance between the customer acquisition highest overall propensity score. cost and revenue generated from a customer. Lead scoring Cart Abandonment/Wishlist Analysis Run real-time campaigns based on lead score. Notify customers when the price drops or the product is available to draw their attention. Show pop-up offers if customers reach a propensity score above a certain percentage. Retarget the customers who had abandoned their cart with offers, recommendations, and other Run multiple discount campaigns in the form of marketing schemes. bargaining at every score check stage. A campaign will automatically pop up for a product that has the highest overall propensity score. Business Challenges Deliver optimal and personalized customer experience. Determine complete customer cycle and journey. Improve and optimize marketing strategies. Identify purchasing patterns of the customers. Discover top channels that would garner conversions. Understand the customers – how they interact across different channels and what are their interests. Increased Revenue, Sales, and Conversions Business Impact Use features such as Ad-hoc analysis to understand the sudden increase in customer churn and query the structured data to generate insights. Determine factors such as price changes that might impact the sales, the reasons behind the fall in the number of customers, and the changes associated with the customer service metrics. Gain insights into the conversion rate through the in-built conversion analysis dashboard that allows you to define conversion events. Better Customer Experience Track down customer journey, identify barriers and overcome them to deliver better customer experience. Real-time Personalization Provide personalized experience for each customer in real-time. Get readymade solution to analyze what the customers want, when they want, and where they want through the in-built dashboards. Predict the possibilities of their future purchases which can help in providing a better experience. Customer Intelligence Make informed decisions and connect all the touchpoints based on customer behavior. Use advanced machine learning capabilities to make data-driven decisions faster. Effective Internal Business Communication Track down customer journey, identify barriers and overcome them to deliver better customer experience. Schedule and share reports with multiple teams in the loop. Clients and Testimonials We partnered with IQLECT to develop an end to end marketing automation and lead generation app which increased the conversion rate by 2x and gen- erated 15% more incremental leads. IQLECT is the next best thing for next best action. IQLECT purpose built NoSQL, BangDB brings convergence of AI and streaming to enable hyper real time scenarios which are needed to solve such advance problems. We did not find any other vendor who could math the business outcomes generated by IQLECT Haider Khan Data Science Leader, Applied Intelligence, Accenture ShopIQ ShopIQ can help businesses at any level of maturity with real-time ecommerce analytics. Predictive and real-time insights will enable you to take quick informed business decisions and boost your sales. Learn how ShopIQ can take your ecommerce business to the next level Get Started with ShopIQ www.iqlect.com [email protected] | +91-8041105929.
Recommended publications
  • Lead Scoring

    Lead Scoring

    The Grande Guide to Lead Scoring Brought to you by © 2010 ELOQUA CORPORATION The Grande Guide to Lead Scoring 01 The Grande Guide to Lead Scoring What’s a “Grande Guide”? marketing group. How do you send all those leads to sales? > We know what the typical day is like for marketers. After Most marketing organizations simply hand-off a huge list of all, we are marketers ourselves. Between brainstorming names, or upload them to the sales database, then sit back and strategy sessions, last-minute requests and and expect sales to call them all. After a few calls, most impromptu meetings (“It’ll just take a minute, really!”), salespeople give up, deriding the leads as “junk.” And so the and trips to meet customers, you can barely find time to finger pointing begins. breathe, never mind keep up with the latest marketing trends. That’s why we’ve developed the Grande Guide > This kind of interaction is counter-productive and causes series. In the time it takes you to drink a cup of coffee, enormous inefficiencies across the organization’s revenue- you can become proficient in a key marketing topic, in bearing teams. It can put enormous strain on sales this case, lead scoring. productivity. As your sales reps work furiously to stay afloat, they’re becoming inefficient in their daily tasks … undermining What is Lead Scoring? the goal of doing more with less. > Lead scoring is an objective ranking of one sales lead According to Aberdeen Research, companies that get lead scoring right against another. This not only helps align the right have a 192% higher average lead qualification rate than those that do not.
  • MARKETING AUTOMATION Solution Study

    MARKETING AUTOMATION Solution Study

    MARKETING AUTOMATION Solution Study Insights, Landscape, & Vendor Analysis MARKETING AUTOMATION Solution Study Table of Contents 1 Executive Summary 03 2 What is Marketing Automation? 05 4 Benefits of Marketing Automation 08 5 Marketing Automation Deployment Lifecycle 11 6 Vendor Selection Criteria 13 7 Marketing Automation Solutions Landscape 18 8 Analyst Bottom Line 23 Action Plan 24 Our Solution Study Methodology 34 About Demand Metric 35 MARKETING AUTOMATION SOLUTION STUDY Executive Summary EXECUTIVE SUMMARY MARKETING AUTOMATION SOLUTION STUDY 4 Executive Summary Effective Sales Enablement is a multi-stage process. In our Sales Enable- This Solution Study covers: ment Solution Study Series, we examine each functional area of Sales Enablement, from initial marketing and sales alignment to the final deal close and revenue capture. What is Marketing Automation? In this report, we focus on the second of the two foundation technolo- gies of Sales Enablement – Marketing Automation. The insights and analysis presented in this report provide marketers with a Benefits of Marketing Automation baseline understanding of the Marketing Automation landscape. If your organization is considering Marketing Automation software, currently Marketing Automation implementing a Marketing Automation system, or providing a Marketing Deployment Lifecycle Automation-related product or service, this report will provide you with fresh insights on the landscape, technology, strategies, and vendor solutions. Vendor Selection Criteria Marketing Automation Solutions Landscape Action Plan THE EVOLUTION OF SHOPPER MARKETING MARKETING AUTOMATION SOLUTION STUDY 5 MARKETING AUTOMATION SOLUTION STUDY What is Marketing Automation? WHAT IS MARKETING AUTOMATION? MARKETING AUTOMATION SOLUTION STUDY 6 What is Marketing Automation? Demand Metric defines Marketing Automation (MA) as: The strategies, processes, and software technology that enable marketing departments to automate, measure, and improve the Email performance of marketing strategies, activities, Marketing and workflows.

  • Lead Scoring

    The Grande Guide to Lead Scoring Brought to you by © 2010 ELOQUA CORPORATION The Grande Guide to Lead Scoring 01 The Grande Guide to Lead Scoring What’s a “Grande Guide”? marketing group. How do you send all those leads to sales? > We know what the typical day is like for marketers. After Most marketing organizations simply hand-off a huge list of all, we are marketers ourselves. Between brainstorming names, or upload them to the sales database, then sit back and strategy sessions, last-minute requests and and expect sales to call them all. After a few calls, most impromptu meetings (“It’ll just take a minute, really!”), salespeople give up, deriding the leads as “junk.” And so the and trips to meet customers, you can barely find time to finger pointing begins. breathe, never mind keep up with the latest marketing trends. That’s why we’ve developed the Grande Guide > This kind of interaction is counter-productive and causes series. In the time it takes you to drink a cup of coffee, enormous inefficiencies across the organization’s revenue- you can become proficient in a key marketing topic, in bearing teams. It can put enormous strain on sales this case, lead scoring. productivity. As your sales reps work furiously to stay afloat, they’re becoming inefficient in their daily tasks … undermining What is Lead Scoring? the goal of doing more with less. > Lead scoring is an objective ranking of one sales lead According to Aberdeen Research, companies that get lead scoring right against another. This not only helps align the right have a 192% higher average lead qualification rate than those that do not.
  • Demand Generation Strategy Playbook Do You Want to Create Need for a Product and Pass on Qualified Leads to Your Sales Team?

    Demand Generation Strategy Playbook Do You Want to Create Need for a Product and Pass on Qualified Leads to Your Sales Team?

    Demand Generation Strategy Playbook Do you want to create need for a product and pass on qualified leads to your sales team? Of course you do. But you’ll need a demand generation strategy to do it right. We put together this guide to help you do just that. You’ll get the resources and tips you need to identify audiences, set up a demand gen funnel, and optimize it for further growth. Throughout the guide, we’ll be using an example company called Remote Retreats. It’s an event planning agency that coordinates corporate retreats in North America, putting the messiness of travel and logistics into the hands of experts. Let’s start strategizing. Chapters What is Demand Generation Marketing? Step 1: Define Your Audience Step 2: Make Goals and Create Your Funnel Step 3: Set Up the Tools You Need Step 4: Experiment with Paid Channels Step 5: Measure Your Successes DEMAND GENERATION STRATEGY PLAYBOOK INTRO What is demand generation marketing? 1 DEMAND GENERATION STRATEGY PLAYBOOK A simple definition of demand generation: Demand generation marketing creates need for a product or service with the goal of passing qualified leads to the sales team. INTRO: WHAT IS DEMAND GENERATION MARKETING | BUYSELLADS.COM 1 DEMAND GENERATION STRATEGY PLAYBOOK What sets demand generation apart Marketing and sales funnels are connected Demand generation covers the entire marketing process from awareness to sale. It’s a holistic, usually lengthy approach made up of different touch points and tactics. Most demand generation marketers use the trusted marketing or conversion funnel to visualize strategies. This shows how demand generation covers the entire funnel from top to bottom, including how marketers plan on re-engaging past customers to make more sales.