In Conversation with... Eryk Casemiro, Preschool helps you to understand what kids buyers are looking for right now. Hear about the future plans and priorities too

Looking for big creative ideas Research shows that family has become more popular

Comedy!! We want kids to laugh Great Nick content has not changed due pandemic Emotional nutrition Ancestors teaching us how to live Becoming better human beings

Drama Kindergarten readiness Learning chows, curriculum heavy shows

Nick Jr is largest co-viewing channel Parents have to laugh too

Target demographics 2 to 5 absolute benchmark Youngest and oldest in mind

Mindful, not too frightening

Diverse representation and inclusion Big initiative across the company Truth and authenticity

Joking on parents, dad especially, in the past Have to understand that there are different families

Gender neutral mostly

7 to 8 go to big kid side Kids also want to get scared, doing it safely

Songs have to be ambitious Hot appetite IPs? Great and funny

Refreshing old IPs too Both well-known and also less-known

Mentorship for young producers and creators Build the team for each show, guiding a lot to benefit for the experience and talent within it

Not looking for? Another dog show at the moment Stories has to cater something tricky, not a perfect character

Paramount+ has Nick content? On linear business there is a lot of needs for preschool content The same content goes there

Short content? Cost is just sometimes too much, but open 5 mins or more is best

90 million subscribers on You Tube channel, good place for short form

Considering global sales the slapstick comedy travels best, not written comedy

Baking in many things to series Not making shows only if some toy is good

Watching a lot, looking for trends; what’s successful 1990s was a golden era for Nick shows Legacy and history was made then Culture is a bit changed

How to approach? Eliza Hearts is another person to approach Platform for Nickpitches.com, built in forms etc., safest way Not unsolisistic material taken

Tell us stories we have not heard, or old stories told in a different way Has to be original, not carbon-copied

Comedy, music, diversity Media is not explored enough Next visionary is always looked after The best packaged thing does not necessary go through

Ideals working well? Nick is for kids, not underestimating the audience World is not perfect, so perfectly imperfect is perfect

Animation vs. Live action or hybrid Shooting even though it is much more challenging Hybrids in development CG very bright lighting was at some point very obvious Stop motion is coming back, there are new things to look at

Book properties bought, comes with new talent Super representative on everything

Do contact without your attorney

Unscripted shows are also welcome, games etc How to make it work for 2 to 5 year olds Entertainment value has to be there

Parents feedback Research team looks own shows and trends too Honesty and character are most important Aspirational part, representative part

Learning at screen time is so much, so you have to be very very funny Being kind to one another is very big value

Muppet show type things could work in preschool space New Alf is also welcome

No two shows are alike in how they are produced Global availability does not refer to everything