In Conversation with... Eryk Casemiro, Nickelodeon Preschool helps you to understand what kids buyers are looking for right now. Hear about the future plans and priorities too
Looking for big creative ideas Research shows that family has become more popular
Comedy!! We want kids to laugh Great Nick content has not changed due pandemic Emotional nutrition Ancestors teaching us how to live Becoming better human beings
Drama Kindergarten readiness Learning chows, curriculum heavy shows
Nick Jr is largest co-viewing channel Parents have to laugh too
Target demographics 2 to 5 absolute benchmark Youngest and oldest in mind
Mindful, not too frightening
Diverse representation and inclusion Big initiative across the company Truth and authenticity
Joking on parents, dad especially, in the past Have to understand that there are different families
Gender neutral mostly
7 to 8 go to big kid side Kids also want to get scared, doing it safely
Songs have to be ambitious Hot appetite IPs? Great and funny
Refreshing old IPs too Both well-known and also less-known
Mentorship for young producers and creators Build the team for each show, guiding a lot to benefit for the experience and talent within it
Not looking for? Another dog show at the moment Stories has to cater something tricky, not a perfect character
Paramount+ has Nick content? On linear business there is a lot of needs for preschool content The same content goes there
Short content? Cost is just sometimes too much, but open 5 mins or more is best
90 million subscribers on You Tube channel, good place for short form
Considering global sales the slapstick comedy travels best, not written comedy
Baking in many things to series Not making shows only if some toy is good
Watching a lot, looking for trends; what’s successful 1990s was a golden era for Nick shows Legacy and history was made then Culture is a bit changed
How to approach? Eliza Hearts is another person to approach Platform for Nickpitches.com, built in forms etc., safest way Not unsolisistic material taken
Tell us stories we have not heard, or old stories told in a different way Has to be original, not carbon-copied
Comedy, music, diversity Media is not explored enough Next visionary is always looked after The best packaged thing does not necessary go through
Ideals working well? Nick is for kids, not underestimating the audience World is not perfect, so perfectly imperfect is perfect
Animation vs. Live action or hybrid Shooting even though it is much more challenging Hybrids in development CG very bright lighting was at some point very obvious Stop motion is coming back, there are new things to look at
Book properties bought, comes with new talent Super representative on everything
Do contact without your attorney
Unscripted shows are also welcome, games etc How to make it work for 2 to 5 year olds Entertainment value has to be there
Parents feedback Research team looks own shows and trends too Honesty and character are most important Aspirational part, representative part
Learning at screen time is so much, so you have to be very very funny Being kind to one another is very big value
Muppet show type things could work in preschool space New Alf is also welcome
No two shows are alike in how they are produced Global availability does not refer to everything