Summer 2007

Cruise, port and destination Digest

Fain: Going Dingle: Europe Olesen: The where we are in a global impact of air wanted industry polution 27 & 29 22 33

Who said What? Seatrade Miami, Cruise Europe, MedCruise and Cruise3sixty Q Fain Q Dickinson Q Veitch Q Kruse Q Dingle Q Hanrahan Q Sasso Q Naylor Q Pate Q Lingard Q Mehta Q Krumrine Q Douwes Q Cox Q Diez Q Forney Q Oner: Delivering quality shore excursions: 24 Q Featured Destination: South Corsica: 12 Carnival moves quickly as Ratcliffe “A trend setter for announces retirement the cruise industry”

arnival Corporation & plc has Cmoved quickly to announce two promotions to come into immediate effect following news of Peter Ratcliffe’s retirement next March. David Dingle has been promoted to chief executive offi cer, Carnival UK with responsibility for the company’s British brands – P&O Cruises, Ocean Village and Cunard Line. He is also appointed chairman of the Carnival plc Management Committee with responsibility for P&O Cruises n innovative new ship design three decks, right in the middle of Australia. Alan Buckelew has been Adeserves a spectacular send off the ship. Whereas conventional ship promoted to president and chief and the christening ceremony for design requires the strongest steels executive offi cer of Princess Cruises. AIDADiva, in Hamburg, did not to be placed in this section to provide Further management changes at disappoint. added strength to its structure, this Carnival UK are detailed on page 1. A crowd of up to half a million open space acts as a meeting place citizens from this ship crazy city during the day and a theatre and lined the banks of the Elbe to witness nightclub in the evening. a sound, light and fi rework display On each level the Theatrium is unlikely to be seen again. Bernard surrounded by bars, shops and even Meyer, managing partner of Meyer the entrance to the casino. If you Werft, fi rmly believes that this like, it’s a bit like having a town new ship design, which needed to square on board ship, a place to meet overcome technical obstacles in order friends, old and new, at a favourite to be built, is “a trend setter for the bar, while music and entertainment cruise industry”. is provided in its heart, which you The major design innovation is the can enjoy to the full or have as Theatriun, the main entertainment a background buzz. More about Peter Ratcliffe area, a circular atrium space spanning AIDADiva from page 14.

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Reorganisation at Carnival UK avid Dingle, chief executive offi cer immediately. Nigel Esdale has been air programmes of Carnival UK. In Dof Carnival UK, has announced promoted to managing director of addition, Giles Hawke takes the a number of new appointments to P&O Cruises. Peter Shanks has new title of sales director, Carnival meet the demands of integrating the been promoted to chief commercial UK. Carol Marlow, who continues in global operations of Cunard into the offi cer, Carnival UK, responsible for her current role as managing director UK, and the introduction of three Cunard globally and Princess Cruises and president of Cunard, will report new ships, including Ventura for P&O in the UK. Nick Lighton becomes to Peter Shanks and Giles Hawke will Cruises and Queen Victoria for Cunard managing director of Ocean Village report to customer services director, Line. All appointments are effective and also takes responsibility for all the Linda Scard. Rotterdam attracts four million visitors each year

ne of Rotterdam’s main Oattractions is Diergaarde Blijdorp, the extensive zoo that includes the Oceanium. Here you can walk through a huge underwater tunnel surrounded by sharks and giant tortoises. Others make their way up to the top of the 185m- high Euromast with its sweeping panoramas of the city and beyond. A more peaceful option is to visit Costa opens new Barcelona terminal the lovely gardens of Arboretum Trompenburg. Alternatively there are osta Crociere’s new, 12 million ship experience from the moment plenty of museums to choose from Ceuros, Palacruceros terminal in passengers arrived at the terminal. - Rotterdam offers something for Barcelona was opened by the Pier Managed by Costa Crociere SpA, the everyone. Luigi Foschi, Chairman & CEO, Costa terminal covers a surface area of almost Crociere SpA and a whole host of local 10,000 m2 and is large enough to dignitaries including the President handle the logistics of the largest cruise Sans Souci of the Port Authority Sr. Jordi Valls ships berthing alongside. This year will i Riera. This modern new terminal be a record year for Costa in Barcelona terminal nearing with its three fl oors, the third being a as its 126 calls will bring 330,000 guests mezzanine, takes comfort and amenities (up 65% on 2006), with an economic completion to another level. Foschi confi rmed benefi t for the city of almost €15 that this was a strategic investment million, confi rming its leadership at this he Port of Santo Domingo is designed to deliver the onboard cruise major Mediterranean cruise port. Ton schedule to complete the second phase of its redevelopment aimed at integrating the port St. Thomas shopping mecca area with the city to create an attractive destination for cruise dward Thomas, chief executive according to the fi ndings of the ships, yachts and high-end tourism. Eoffi cer of the West Indian BREA study released by the Florida The new Sans Souci Terminal is Company, discusses with Chris Caribbean Cruise Association. due to be completed at the end of Ashcroft a feature in which St. this year and has been designed Thomas was revealed as the with home porting in mind. The Caribbean’s shopping mecca. state of the art building combines In terms of economic impact space flexibility with a design that St. Thomas eclipses every other is respectful to its architectural

destination surveyed as it accounts Photos Photo: Trans-Ocean surroundings. This new terminal for 27% of the total spend by will be able to handle 3,800 cruise passengers on shopping in passengers plus crew and able to the region, or US$236 million, accommodate the very largest ships.

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Dale’s new CLIA team erry Dale, Cruise Line International TAssociation’s (CLIA) president and chief executive offi cer, reveals the team he has brought together to drive the organization forward after the International Council of Cruise Lines was incorporated into CLIA, and the move to Fort Lauderdale was completed. From left to right: Christine Fischer, director of public relations; Capt. Ted Thompson, senior vice president, technical and regulatory affairs; Donna Curry, manager, events and partnerships; Judy Woods, Washington DC offi ce manager; Jim Lida, director of marketing; Terry Dale, president and chief executive offi cer; Bob Sharak, executive vice president, marketing and distribution; Gaye Stewart-Loudis, director of membership; Stan Deno, director of operations; Michael Crye, executive vice president, technical and regulatory affairs.

Cruise tourism sets records in Australia increase in passenger numbers compared to 2005. In making he Australian cruise market the announcement, International Thas experienced another Cruise Council Australasia’s strong year of growth, with the General Manager Linda Halliday latest industry statistics showing confirmed that the cruise market a record 221,033 Australians had become one of the fastest took a cruise in 2006. The growing sectors of the Australian figure represents an 18 per cent tourism industry. New deluxe brand launched by Celebrity Cruises

zamara Cruises, a new two ship these two 710 passenger ships came. Abrand, has been launched by Azamara Journey began sailing Celebrity Cruises to join the deluxe out of Cape Liberty to Bermuda at brands operating smaller ships. The the beginning of May and she will be company believes the market to be deployed to South America in October. ‘underserved’ in this area and the Azamara Quest will be operational from speed of this launch has only been October and will sail exotic Caribbean possible as a result of the acquisition and Panama Canal routes. Both ships will of Pullmantur by RCCL, from where be in Europe for the summer of 2008.

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Diamonds International invests again in Belize

he family owned company precious stones and a duty free TDiamonds International, one of section that includes liquors, cigars the world’s largest jewelry retailers, is and perfumes. now adding more choice at their four In August the company opens locations in Belize. its new megastore specializing in The company recently opened timepieces for every lifestyle and the exclusive Caribbean star mall budget. There will be hundreds where a relaxed yet luxurious buying of models and styles from over 40 experience greets the shopper who timepiece brands in stock, among will fi nd a selection of amazing them Audemars Piguet, Breitling, diamonds, the company’s own Cartier, Chopard, Corum, Girard exclusive pink panther collection, Perregaux, Movado and the Oprah a wide variety of precious and semi watch from Philip Stein. St. Kitts gears up for major boost in 2008

arnival Destiny is set to boost Ccruise tourism to St. Kitts by 70 % in 2008 as she will be the fi rst cruise ship to visit the island on a weekly basis throughout the year. Carnival Destiny will bring 130,000 Sculptures greet passengers next year beginning with its fi rst call on January 10. The ship passengers will spend a full day in port, allowing passengers the maximum amount of arriving in Venice time to explore the island’s natural site in the Eastern Caribbean. More beauty, cultural heritage, rich history, than sixty new taxi drivers have been he Gianmaria Potenza exhibition attractions and adventure activities. registered over the past year alone and Tof bronze sculptures at the These include the scenic railway that each is required to complete extensive Port of Venice is now reserved for connects the island’s sugar plantations hospitality training prior to licensing in disembarking cruise passengers to and Brimstone Hill Fortress, the only order to ensure the consistent delivery enjoy until 30th September. This is man-made UNESCO World Heritage of a top quality taxi experience. in keeping with the port’s philosophy of promoting a growing number of cultural initiatives to introduce Dubai signs 5 Venetian art to the rest of the world - around one million cruise ship year agreement passengers, of all nationalities, are expected to pass through the Venice with Costa Passenger Terminal this season. They will see 15 giant sculptures forged ubai has cemented its relationship from metal and bronze towering over Dwith Carnival Corporation group the Terminal Building Dock and the brands as Costa Crociere signs a Isonzo Dock, while smaller sculptures fi ve-year agreement with the Dubai will be shown on the 1st fl oor of the Dept of Tourism and Commerce terminal, in Sala Torcello. Gianmaria Marketing, one provision of which Potenza is famous for having will give the group’s brands revolutionised the use of materials priority berthing. typical of the Venetian artistic tradition. His bronze sculptures can be four metres or 10 centimetres high. They often rotate, are shaped like stalks and covered with small geometric symbols that are echoes of primitive writing.

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Regatta makes its maiden call Stockholm sees to Albania increase in turnarounds ceania Cruises’ Regatta has Ocompleted its maiden call to Sarande, Albania. She was the fi rst US ship to call at the port which offers a tour of the ruins at Butrint, an UNESCO World Heritage site, as one its highlights. North Chinese ports form cruise alliance

n preparation for the 2008 Summer CL’s Norwegian Dream kicked off Caribbean International’s Navigator of IOlympic Games, a massive Nwhat is expected to be Stockholm’s the Seas. renovation of visitor attractions busiest cruise season to date on 13 May. Stockholm is attractive because it is under way in Beijing and its In a sign of Stockholm’s increasing is geographically compact with its surrounding areas. And infrastructure popularity as a cruise destination, main attractions, cafès and shops enhancements will improve shoreside a record number of cruise lines are easily accessible on foot or by public facilities in northern China for those scheduled this year including inaugural transport. With 27 turnaround calls this seeking to explore the country’s calls from Adriatic Cruises’ Dalmacija, season, even more cruise passengers renowned attractions. AIDA Cruises’ AIDA Aura and Royal will have time to explore the city before Cruise North China, a new marketing alliance composed of Beijing, its seaport of Tianjin, and the two ports of Qingdao and Dalian, is taking this opportunity to utilize the proximity of its ports to the most important tourist sites of Northern China to target the cruise industry with renewed vigour. NCMA and NACTA agree to work together

iche Cruise Marketing Alliance N(NCMA) and National Association th of Commission Travel Agents 250 anniversary (NACTA) have agreed to work together, principally to create regional travel agent training programmes, and to explore other marketing and he Academy of Arts, St. Petersburg Prince Mstislav Vladimirovich the education initiatives. The 12 NCMA Tis celebrating its 250th Foundation Varmint with Rededya; Prince of the members have worked together to Anniversary with an exhibition Kasogis, in 1022 by A. Ivanov; Torture educate travel agents on the value of presenting Russian historic paintings of of the Saviour by A. Yegorov; The Last concentrating on the sale of specialty the period 1700-1850, including: Cain, Day of Pompeii by K. Brullov and cruise products, whereas NACTA’s the fundamental work by A. Losenko, Narcissus, his earlier work; The Death Home based travel professionals are founder of the Russian academic art of Camellia, Sister of Horace and well known for delivering a highly school; Testing the Strength of Jan The Brazen Serpent by F. Bruni. The personalized service. Usmar by G. Ugryumov; Combat of exhibition is open until September.

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Q Bilbao Fine Arts Museum No better way • KISS KISS BANG BANG. 45 years of art and feminism. Up to 9 to see the real September. • From Cézanne to Dubuffet, The Belize Jean Planque collection. September – November. helicopter ride is an exhilarating way of Aseeing the heart of Belize. Setting off Q Christmas in Bilbao from Cisco Base, Belize City this adventure Museums, gastronomy, shopping, takes you to the Mayan Mountain rivers, Christmas lights and urban valleys and waterfalls. The fl ight fi rst takes decoration, Children’s Christmas you over the 100ilm es of the Sibun River. Funfair, exhibitions of Nativity Next is Caves Branch, 58,000 acres of 100 cribs, dancing, opera, zarzuela, operetta, children’s musicals, craft ft rainforest canopy, bordered by turquoise markets… all with the spirit of the waters of a river of the same name. And Christmas season. From 1 December then the deep forest of the Mountain Pine to 6 January throughout the City. Ridge precedes an area full of waterfalls including the largest in Belize and Central Q Meyer Werft’s newbuilds America called 1,000 ft Falls – recently Two newbuilds with yard numbers proclaimed a National Monument and S.687 and S.688 will have a tonnage of now open to the public. After viewing the 124,000 GT each and are scheduled or after their cruise. Whether their waterfalls, your journey will provide a bird’s for delivery in 2011 and 2012. choice is a lunchtime ferry through eye view of the second-highest elevation in They will have an overall length of the archipelago of 24,000 islands, a Belize. 339.8 metres, a breadth of 37.0 metres, stroll through Gamla Stan, the Old Victoria Peak is 3,675 feet high and and a cabin capacity of 1,250. Disney Town, a visit to one of Stockholm’s surrounded by tropical rainforest on Cruise Line has waited 10 years since many museums, shopping for fi ne the remote northern boundary of the their fi rst ever ships were built at the crystal or Scandinavian design Cockscomb Basin Wildlife Sanctuary yard. Deployment decisions have not yet been announced but with Disney products, there is plenty to do and which is renowned for being the fi rst Magic sailing the Mediterranean for see in around Sweden’s capital city. Jaguar Reserve. the fi rst time this season perhaps Europe will see one of them. Valencia benefi ts from the America’s Q Star Flyer debuts in Tahiti tar Clippers’ new year-round Cup bounce STahiti program begins 2008 with alencia has become a delightful journalists who have reported on the 170 guests on board Star Flyer is set Vblend of old and new with buildings event will have raised the global profi le to begin on 30 December his year. that have two thousand years of history of the city through their coverage in Guests will enjoy an authentic sailing combining with a group of the most newspapers, magazines, television experience exploring the region’s avant-garde buildings built at the turn and online services. What’s more it most important island groups, around of the new millennium. And Valencia’s is estimated that the event will have Tahiti’s lagoons and anchoring singular identity encompasses a myriad generated 1,500 million euros and overnight inside its atolls. Pre- and of cultures which every visitor will created 10,000 jobs. Cruise lines have post-cruise Tahiti hotel packages recognise. been quick to capitalise on the city’s Now the America’s Cup has come to high profi le as this year over 200,000 include a two-night stay in Papeete, a close Valencia is left with a marvellous cruise passengers will have stepped Tahiti; three or four nights in Bora marina, the equal of any such facility ashore off cruise ships, double the fi gure Bora and Taha’a; and a four-night anywhere in the world. And the 3,000 recorded for 2006. package in the Marquesas. Caught on camera

hore excursion executives from residenSea, SAGA, SP&O Cruises and Thomson Cruises take a break from evaluating the attractions, activities and tours available from the south Corsican ports of Ajaccio, Bonifacio, Porto-Vecchio, and Propriano. From left to right: Krista Kuzneski, destination services planner for residenSea; Karen Dawney, shore excursion executive for SAGA Shipping Company; Joanna Boxall, shore excursion executive for P&O Cruises and Simone Debrebant, planning & destinations manager, Thomson Cruises.

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Amsterdam port invests in security, traffi c fl ow and parking capacity he ‘Nieuw Europa’ complex, now Once completed at the end of December installed speed gates in the touring car Tunder construction next to the IJ 2009, capacity will increase for tour terminal. And work has started to expand Tower consists of around 25,000 m2 of and transfer buses for the cruise sector. the Zouthaven (Salt Harbour) to allow offi ce space, a two-level underground Other initiatives announced that will a canal cruise to begin in front of the car park, and a touring car terminal of benefi t the cruise sector include the PTA’s doors, so passengers will be able around 4000 m2 with parking space for installation of an extra 31 cameras inside to transfer immediately from their ship 26 buses. This will provide additional and around the building to safeguard onto a canal cruise boat. Finally, maiden parking to the existing space underneath the security of the passengers and crew. calls to the port of Amsterdam will not Passenger Terminal Amsterdam (PTA). And to optimize the traffi c fl ow, PTA has have to pay any port dues. Big day for Lisbon

avigator of the Seas, Queen Mary 2 and NOceana visited Lisbon on the same day in May and disembarked more than 8,000 passengers in the Portugese capital. In its fi rst year of operation in Europe, Navigator of the Seas is set to visit Lisbon 10 times, up to December, as part of its 14-day cruises in the Mediterranean, setting off from and returning to Valletta waterfront enhancements Southampton. Besides Lisbon, the itinerary includes the ports of Gibraltar, near to completion Barcelona, Villefranche, Ajaccio, Palma de Maiorca, Málaga and Vigo. n order to accommodate increased With the new works, Pinto Marina Iport of call traffi c, as well as partial can now be accessed by small turnarounds from Pullmantur this Maltese boats, ‘dghajjes’, as was Dubai World year and NCL during 2008, extensive custom in the old days. Apart from infrastructural works are currently being a pleasant attraction for cruise purchases QE2 underway at the Valletta Waterfront passengers, these will also provide and its surrounding areas. One of effi cient transport facilities across ubai World will take delivery of the recent projects now in its fi nal the Grand Harbour, straight to the DQueen Elizabeth 2 when she is retired stages is the Bridge which will be historical Three Cities. Works in the in November 2008. After a refi t she will linking the Pinto Quays to Wine new embarkation lounge linked to be permanently docked at The Palm Wharf, Gun Wharf and Deep Water Pinto Ferry Terminal are also at the Jumeirah in Dubai at the beginning quay. The bridge connection enables concluding stages. The fi nal phase of of 2009. Here the classic liner will be passenger fl ows at both terminals to original works will be completed by open for onboard stays, dining in her be managed even more effi ciently. end of July. restaurants and visits to her museum.

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Fireworks greet Disney Magic’s arrival in the Med Disney Magic arrived in Barcelona to the sounds of a magnifi cent fi reworks display which could be seen for miles around. The Catalan capital’s warm welcome signalled the start of Disney Cruise Line’s fi rst-ever season in Europe where she will sail 10- and 11-night round trip Mediterranean itineraries from Barcelona to destinations such as New terminal complex for Ponta Rome (Civitavecchia), Florence Delgada on schedule (Livorno), Naples and Cannes. The Trolltrain at Eidfjord zores’ major city, Ponta Delgada, Terminal building, leading them to the Get a ride on the trolltrain and is due to open its new cruise and city or to a pleasant seaside pavement. A experience the wild, beautiful passenger terminal before the end of Parking bays for tourism buses will be May 2008 to make it easier for cruise above the terminal. and dramatic western-norwegian ships to berth and provide an up to date The Maritime Terminal and Commercial nature. The train is on wheels and facility for passengers to enjoy. Zone building is a complex housing several has a capacity of 50 with departures The Cruise Liner Maritime functions to serve and assist, mostly, inter- from Vøringsfoss Cafeteria every Terminal, which is being built on a 380 island and cruise ships. This maritime hour from 10 am, and from Måbø meters long quay with an 11 meters structure also includes the Sea Pavilion Gard every half hour. The last draft, is being reserved for technical - a grand plaza, with a cafe, terrace, and a departure is at 5.30 pm and the one shipping services and supplies, while restaurant overlooking the sea. 57 cruise way journey lasts about 30 minutes. disembarking passengers will transit on ships are due to call this year, an increase of Although the roundtrip is around to a platform connected to the Maritime 12 on the fi gure for 2006. one hour coaches are on hand to drive the passengers through the tunnels back to Vøringsfoss US northeast ports benefi t from RCI Cafeteria. deployments Q Regent promotes three to VP oyal Caribbean International has Grandeur of the Seas on its fi ve-night Regent Seven Seas Cruises has Rreleased details of its 2008 season Bermuda cruise getaways and the eight- announced three internal vice for Explorer of the Seas which will sail on and nine-night voyages to New England presidential appointments at its roundtrip itineraries ranging from fi ve and Canada, and nine-night Eastern corporate headquarters. Michael to 12 nights to Bermuda, and Eastern Caribbean sailings. From Baltimore, Pawlus has been named vice and Southern Caribbean from Cape Grandeur will sail roundtrip voyages to president, itinerary and product Liberty cruise port. Alternatively there Bermuda and nine-night cruise vacations planning; Alex Sharpe has been are sailings to New England and Canada to the Eastern Caribbean. Jewel of the promoted to the position of vice on nine-night voyages. There will also Seas returns to Boston in 2008 from president, destination and revenue be summer and autumn sailings from where the changing of the foliage and management; and Andre Nordseth Baltimore and Norfolk aboard Grandeur the vivid autumn colors of the New has been promoted to the position of the Seas. Norfolk’s newly constructed England landscape can be enjoyed on of vice president, cruise hotel Half Moone Cruise and Celebration four roundtrip sailings to New England operations. Center is the embarkation port for and Canada beginning 20 September. Q Kiel secures long term Cruise tourism rebounds in contract with MSC MSC Crociere and Seehafen New Orleans Kiel GmbH & Co. have signed a contract for a period up to the end here has been a resurgence in cruise now experiencing a surge in tourist of 2011, which the Mayor of Kiel, Tactivity at the Port of New Orleans numbers. The 90,000 square foot Erato Mrs Angelika Volquartz, and the in line with the city’s recovering tourist Street Cruise Terminal and its 1,000- managing Director of Seehafen and convention industries as the port vehicle parking garage is designed to Kiel, Dr. Dirk Claus, describe as expects to top 490,000 passengers this accommodate the industry’s largest an important step to strengthening year. The French Quarter, Central vessels and with the conversion of the their relationship with MSC Business District, Warehouse District, Poland Avenue facility, the port and city Cruises. The cruise line intends to Garden District and Uptown bounced is poised to continue to invest for future use Kiel as a turnaround port for back quickly after Katrina and are growth. two of their ships each season.

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Q 2008 itineraries for OV Palma de Mallorca has been retained as turnaround port for Ocean Village II’s second season in the Mediterranean next year. The butterfl y itineraries visit Tunis, Rome (from Civitavecchia), Genoa, Monte Carlo (from Villefranche) and Barcelona before returning to Palma for the alternative route to Tunis, Naples, Florence and Pisa (from Livorno), St Raphael and Ajaccio, Corsica. Meanwhile Ocean Village One continues to use Heraklion, Crete as its base for visits to Dubrovnik, Corfu, Cephalonia, Katakolon and Athens, with Cyprus, Rhodes, Ephesus (from Kusadasi), Mykonos and Santorini used for the alternative route.

Q RCI returns to Norfolk Royal Caribbean International has announced its return to Norfolk, Virginia in 2008. Grandeur of the Seas will sail regular itineraries from the city’s new Half Moone Cruise and La Spezia – ideal Celebration Center, a $36 million, 80,000-square-foot cruise facility, to Bermuda, the Caribbean and gateway to Portofi no, Canada/New England throughout the spring and summer. Florence and Pisa Q Two ports in partnership The partnership between ithin 100 kilometres of the Gulf by an outer breakwater of about fi fteen Helsingborg, Sweden and Elsinore, Wof Spezia you can reach Genoa, million square metres, providing a Denmark to develop cruise tourism Portofi no, Parma, Florence, Lucca, protective anchoring position for cruise illustrates an understanding of Pisa, the marble caves of Carrara and ships that can operate a tender service the cruise market and how their within minutes - the Cinque Terre without concern. The vessel’s own locations, in relation to marquis -either by land or sea. And for those tenders can be used or the service can destinations and other ports of call, passengers who have not chosen to be arranged through the local Launch are best served by working together. participate in any excursions, the Service Company which has 16 launches Helsingborg and Elsinore, separated city of La Spezia and its immediate available of different sizes, the largest by just a few nautical miles, offer surroundings offer shopping centres, able to carry 350 passengers from the the history and culture of the real museums, restaurants and wine tasting anchoring position to the fl oating dock, Scandinavia with its architecture, bars. The Gulf of La Spezia is protected which is a distance of about 500 metres. design, wonderful countryside and delicious cuisine. And just 45 minutes away from the Little Mermaid that Princess increases deployment to awaits visitors to Copenhagen. Canada/New England Q NCL’s reduces Hawaiian deployment n expanded schedule of sailings begins between Montreal and New York on an NCL signaled a reduction in Ain August 2008 offering 18 voyages 11-day itinerary featuring Québec City, its Hawaiian programme by on three ships, a doubling of capacity. Saguenay River Scenic Cruising, Ville announcing its Pride of Hawaii Itineraries include a Classic 10-day cruise Saguenay, Charlottetown, Sydney, Halifax, is to be re-named Norwegian Jade on Sea Princess between Québec City and Saint John, Bar Harbor, Boston, and New and redeployed to sail a mix of New York and seven-day roundtrip voyages London. Royal Princess will also offer a European itineraries in the Eastern from New York on Caribbean Princess. special 17-day Canada & Colonial America and Western Mediterranean, The Classic cruise – Princess’ classic route voyage from Montreal to Port Everglades. Baltic, British Isles and Norway’s between New York City and Québec City, This cruise features calls at Québec City, North Cape where she will join calls at Newport, Boston, Bar Harbor, Saint Charlottetown, Sydney, Halifax, Portland, her sister ships Norwegian Gem and John, Halifax, Sydney and Charlottetown, Boston, New London, New York City, Norwegian Jewel for an extended plus an overnight stay in Québec City. The Philadelphia, Norfolk, Baltimore, and 2008 season. Connoisseur’s cruise on Royal Princess sails Charleston.

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Brittany’s Celtic connection draws the crowds

rest has a truly Celtic atmosphere and centered around the old-walled city of of over 2,000 standings stones known as Bwill be a great meeting place for all Saint-Malo, the medieval town of Dinan menhirs, stretching over 4 kilometres. those who love boats and the sea from and Mont Saint-Michel, considered by Belle-Ile-en-Mer, the island of 11-17 July, 2008 when the city marks many to be a marvel of the world. Monet, is an anchorage port that will the fi fth event of its kind with another An annual gathering of the Celtic bring guest to a pier just 50 metres dazzling festival. Cruise passengers will world is held at the beginning of August from the city centre. It is the largest be able to enjoy a view of the sea with in Lorient. This international festival of the Breton islands and remarkably fi reworks, pyrotechnic shows, naval attracts over 4,000 artists from Wales, unspoilt with fi ne sandy beaches and parades, concerts and much else. Ireland, Scotland, Cornwall, Galicia, a wild coast punctuated with cliffs and Saint-Malo’s port stands in the middle Asturias, Australia, Acadia and Brittany. sea lochs. Claude Monet was fascinated of the old city and the cruise berth is Many visitors also head to Carnac, one by its incessant atmospheric changes located in front of 300 year old ramparts. of the most important prehistoric sites and the transformation of the landscape It is a golden triangle of tourist attractions in Europe, where there is an alignment with the tides. New appointment P&O offers more Gulf of Bothnia at the Port of time in port has six Gibraltar n increased number of seven- UNESCO sites Anight cruises to Northern Europe, aptain C W Brand Bsc (Hons), the Iberian Peninsula and Ireland he Swedish ports of Sundsvall, Umea, CDipMarSur MNI, has been are featured in P&O Cruises’ 2008 TLulea and Hudiskvall together with appointed Captain of the Port of brochure. Overnight stays are also the Finnish ports of Pori and Rauma in Gibraltar. By the time he was in his more prominent at ports such as the Gulf of Bothnia offer breathtaking twenties Captain Brand was serving Madeira, Istanbul, Barbados, Acapulco scenery and sightseeing that includes as skipper on deep sea fi shing vessels and New Orleans, to add to the two six UNESCO World Heritage sites. and after a period of ten years in the day stays in Barcelona, Venice and St. Höga Kusten, the geographical Kvarken fi shing industry he took up a career in Petersburg. Interestingly Artemis will, area’s land raise, the church town the Merchant Navy where he served for for the fi rst time since joining the fl eet, Gammelstaden in Luleå, Laponia North 12 years. After a further period ashore offer departures from Montego Bay, West of Jokkmokk for the history of the in management, he joined the UK’s New Orleans and Manaus, Brazil. New Sámi people - cultural wilderness, nature, Marine Accident Investigation Branch destinations in the brochure include fl ora and fauna, Rauma wooden city and initially as an Inspector, latterly as a Molde, Norway, Puerto Chiapas in the Rauma Bronze Age graves. Other Principal Inspector. In February 2005 Mexico, Qaqortoq, Greenland, Roatan places of special interest are the Dellen Captain Brand took up a post with the in Honduras, Santa Marta, Colombia, Lakes close to Hudiksvall, the Hemsö Government of Gibraltar where he Skjolden in Norway, Santo Tomas de fortress near to Sundsvall, an Elk farm in was head of the Gibraltar Maritime Castilla in Guatemala, Jacksonville, Umeå, Storforsen and the Artic Circle Administration. USA and Lerwick in Scotland. close to Luleå and the Finish culture on display close to Pori. Splendor’s Dover debut

he inaugural 2008 season of Carnival TSplendor, Carnival Cruise Lines’ new 113,300-ton, 3,006 passenger ship will include the line’s fi rst 12-day Northern after the vessel has been lengthened by 30 Europe program operating round- Balmoral to be metres to increase capacity by 350 to bring trip from London (Dover) from 13 the total lower berth passenger count to July to 30 August. Ports of call include based in Miami around 1,340. Balmoral’s size will allow her Copenhagen; Warnemunde (Germany); to berth alongside the quay in both Road Helsinki; St. Petersburg; Tallin (Estonia); red. Olsen Cruise Lines has announced Town, Tortola (British Virgin Islands) and and Amsterdam. After a repositioning Fplans to base its latest acquisition Balmoral Santo Thomas de Castilla, Guatemala, cruise to the Mediterranean the line will in the United States for the winter season thus avoiding tender rides completely. The operate three Mediterranean cruises during 2008/2009 to operate a series of range of ports ranges from Guatemala and from September 23, before crossing eleven Caribbean cruises consisting of 12, Cozumel in the west to Barbados in the east; the Atlantic on October 29 for its 14 and 16-nights’ duration out of Miami, and from the Bahamas in the north to Isla winter deployment sailing out of Port Florida. This deployment will take place Margarita in the south. Everglades to the Caribbean.

Summer 2007 Making a Splash | 9

02-11-Splash-News.indd 9 16/7/07 18:09:41 Featured destination: South Corsica Relax, you’re in South Corsica

12 | Making a Splash Summer 2007

12-13-Corsica.indd 12 16/7/07 18:10:18 Featured destination: South Corsica

ere is an island set in the middle of a masterpieces from Boticelli and Bellini, and Hclear blue sea that simply requires you much more. Narrow streets and picturesque to choose between a relaxing time on the open markets depict this compact, bustling city. beach, some adventure activities or a spot of And yet, within a matter of minutes, you can culture; a destination where you can discover fi nd yourself surrounded by mountains with ancient ruins, Napoleonic history as well as panoramic views of crashing waves set against snorkelling in almost deserted sandy coves; sea a beautifully unspoilt terrain – places where it food which is as good as it gets, where wildlife would be easy to imagine that you’ve stepped and colourful fl owers abound, and where the back to a time when cars and planes were not locals are proud of their fi ne wine which is even invented. a great accompaniment to meals that can be At the southern most point of the island sits gastronomique or characterised by simplicity Bonifacio, a town perched high up on a white - roasted meats, shell fi sh and the locally cliff peninsula. It is the best known town in produced hard cheeses. Corsica, and more Corsica and the upper town, founded in 833 precisely south Corsica, delivers these choices. by Boniface, Count of Tuscany, has a distinctly Set in the heart of the Mediterranean mediaeval air. Houses with open stair cases between France and Italy, south Corsica leading off the pedestrian walkways are best boasts sandy beaches and coves with a natural remembered by their extraordinarily steep backdrop of towering mountains that rise steps. The down town area bustles with shops steeply from the sea – untouched for thousands and restaurants set around its quaint harbour. of years. Mother Nature certainly dealt Corsica Deluxe cruise lines have a choice of four ports a wonderful set of cards. And sports enthusiasts of call, Ajaccio, Bonifacio, Propriano and Porto- have everything from quad biking to scuba Veccio, each with a distinctive charm, while the diving, windsurfi ng to kite surfi ng to choose lines with the much larger ships have the choice from. of a berth at Ajaccio or an anchorage position at Ajaccio is Napoleon’s city, a bustling the other three ports. city, where the street names, statues and Whether you’re after crafts and culture or monuments all evoke the memory of Napoleon simply sun, sea and sand a visit to one these Bonaparte. You can visit the family home and four ports of call will provide a welcome the cathedral where he was baptised as well as contrast of a very different part of France, as the Imperial chapel. A Napoleon collection is well as a relaxing alternative to the marquis also housed in the Fesch Museum, alongside cities on Italy’s mainland. 

Summer 2007 Making a Splash | 13

12-13-Corsica.indd 13 16/7/07 18:10:35 Featured ship christening: AIDADiva

crowd of up to half a million A lined the banks of the river Elbe in Hamburg to witness a spectacular laser, sound and fi reworks display unlikely to be seen again, in celebration of AIDADiva in The Theatrium Hamburg. The publicity generated by this event would most certainly have consolidated AIDA’s dominant position in the German market and An innovative spa signaled the beginning of a new era for the company. AIDADiva marks another milestone for AIDA Cruises, not simply as the heart of the sh the ship is the largest ever built for the brand at 65,000 tons and 2,050 passengers, but because the design marks a new era of life on board as the theatre has been positioned in the heart of the ship – a new concept in the recent history of cruise ship design. The three leisure decks of the AIDADiva have an open, seamless design where spaces merge towards the focal point – the Theatrium – an open circular space spanning all three decks, from which springs bars, shops and even the casino, to provide a spacious and casual ambience. The roof is glass domed and the enormous glass walls of this section of the ship combine to provide a wonderfully light, bright and quiet space in the morning, a meeting place by day and a night club atmosphere at night. Apart from the potential impact of this feature on future ship design, the technical obstacles of placing the Theatrium in the centre of the ship were immense as Bernard Meyer, Managing Partner of Meyer Werft, alluded to during his speech on the evening of the christening ceremony, when he said: “In November 2004 we signed a contract for two AIDA vessels and since then we have worked closely together to create a new and very innovative product. This ship is totally different to all passenger ships and cruise liners. And one of the things is the theatre – can you imagine making a hole in the ship where normally we have the thickest steel plates for the strength of the vessel? So we had to consider a lot of factors technically, architecturally, and materially to fulfi l the requirements for this brand new vessel. And I’m sure that this vessel will be a trend setter for the cruise industry. “Last Monday when we delivered the ship to the owner, Mr. Thamm said to me: many people could be envious of you for doing such a nice

14 | Making a Splash Summer 2007

14-19-AIDA.indd 14 16/7/07 18:11:50 14-19-AIDA.indd 15 16/7/07 18:11:55 Featured ship christening: AIDADiva

job and being so creative, what do you think? and I agreed with him. This ship is now ready so that we can have this wonderful festival, light show, dinner and it is only through the cooperation of a lot of people – about 10,000 people have built this vessel. Besides Meyer Werft, more than 1,000 subcontractors have been involved and ace at today I want to thank all those who have done their part in creating this wonderful ship. I want to say thank you to Mr Arison, Chairman & CEO of hip Carnival Corporation & Plc together with Howard Frank, Vice Chairman and COO of Carnival Corporation & Plc and Pier Luigi Foschi, Chairman & CEO of Costa Crociere SpA – for having the confi dence in the small Meyer Werft in Papenburg to build this new creation for your AIDA brand. I also want to mention and say thank you to the bankers who helped us fi nance this vessel before and after delivery. And I would like to thank the classifi cation society who worked with us to build this ship according to the latest international safety regulations. And I want to make a special thanks to the architects – their team are the fathers of this ship – and for their many ideas on this vessel. And together with them it shows that future vessels, especially for the German market, need a lot of brains. “I wish the Captain, the crew and the ship always have enough water, always enjoy good weather and that it makes a lot of money for the owners – because we don’t only want to build four ships for them, we want to build more”. Bernard Meyer was clearly proud of the company’s achievements in building this new generation of ship for AIDA Cruises of which Diva is the fi rst of four. Other notable changes to this evolving product is that there will be over 65% of outside cabins most of them with balconies. There will be over 2,000 square metres of fi tness and spa facilities and, of the six restaurants on board, the Rossini Buffalo Steak Restaurant, the Sushi Bar and the Pizzeria are new additions to the buffet choices normally found on board AIDA ships. The spectacular light, sound and fi reworks display to announce the arrival of AIDA’s new generation of ship certainly achieved its objective and now the company simply has to prepare for the introduction of Bernard Meyer sister ships in each of the next three years. 

Summer 2007 Making a Splash | 15

14-19-AIDA.indd 15 16/7/07 18:11:55 Featured ship christening: AIDADiva – interior

16 | Making a Splash Summer 2007

14-19-AIDA.indd 16 16/7/07 18:12:00 Featured ship christening: AIDADiva – interior

Summer 2007 Making a Splash | 17

14-19-AIDA.indd 17 16/7/07 18:12:18 Untitled-1 1 12/7/07 09:54:10 Featured ship christening: AIDADiva – itineraries AIDADiva’s inaugural itineraries

IDAdiva set off on its maiden de Rosario, is the oldest town of all Acruise from Hamburg on April 30. the islands. Lanzarote is sometimes The inaugural voyage took the ship referred to as the island of 100 through the English Channel with volcanoes. La Palma has a culture that a stop in Le Havre before heading is full of traditions, cuisine, crafts and along the Atlantic coast with visits to folklore and a wide variety of natural Vigo, Lisbon and Cadiz. After passing archaeological riches. Las Palmas is through the Straits of Gibraltar the largest city in the Canary Islands AIDAdiva berthed in Valencia before and has the district of Vegueta, the setting off to Palma de Mallorca, oldest quarter of town, which was which has become its base for regular declared a UNESCO World Heritage 7-night Mediterranean cruises during Site in 1990. And Tenerife is an island the summer. From here she will of contrasts, landscapes formed from rotate three different routes from a the twisted lava rock combines with all mix of 10 ports of call, of which fi ve that goes with being a highly popular are Italian. Route one includes calls resort destination. Funchal, the at Cannes, Genoa, Civitavecchia and capital city of Madeira is around 400 Ajaccio in Corsica. The second route kilometres from Gran Canaria, and has has Civitavecchia, Livorno, Cannes many historical monuments, squares and Barcelona as ports of call. And the and streets but the island is also known third route sees the ship berthing at for its fl ora and fauna, picturesque Tunis, Valetta, Catania in Sicily, and villages, dramatic landscapes, and Naples. rugged coast lines. In September AIDAdiva moves to Throughout the winter AIDAdiva Tenerife in the Canary Islands to begin sails just one route from Santa Cruz, a series of 7-night cruises around the Tenerife visiting fi ve of the Canary Canary Islands and Madeira. The islands as well as an overnight stay Canary Islands consist of a mix of large at the island of Madeira. The full and small islands, 13 in all, lying some itinerary includes calls at Santa Cruz 100 kilometres off the north-west in La Palma, Puerto del Rosario on coast of Africa. Fuerteventura has the Fuertventura, Arrecife in Lanzarote oldest history and some of the best and the Gran Canaria city of Las beaches in Europe. The capital, Puerto Palmas. 

Summer 2007 Making a Splash | 19

14-19-AIDA.indd Sec1:19 16/7/07 18:12:39 Featured ship christening: AIDADiva – host port

Hamburg’s renaissance

amburg has become one of downtown area will create retail and and Dr. Werner Marnette, executive HEurope’s ten most popular leisure facilities, bars and restaurants, chairman of the Norddeutsche destinations. Perhaps it can be and cultural amenities. And in keeping Affi nerie AG. Visitors to the explained by its reputation as one of with the character of the old city BallinStadt are able to experience an Germany’s most beautiful cities with there will also be parks, squares and emigrant’s way of life reconstructed parks and green spaces, waterways and promenades. This is now taking shape through six different theme halls, from woods covering almost half the area with several quarters simultaneously leaving home to crossing the Atlantic within the city boundaries. On the being completed. And work has begun and their arrival in New York. The other hand there is a buzz about the on the Elbe Philharmonic Concert museum has a database with more than place, an energetic, vibrant atmosphere Hall on the rooftop of Kaispeicher A, 600 million entries to enable visitors to that is self evident if you walk along where the roof of the upper auditorium research the emigration history of their the canals and lakes among shops and has been designed as a sea of waves ancestors. This will have particular galleries where street artists and jazz – linking the old harbour traditions to appeal to the 58 million Americans musicians enhance the experience of the new cultural identity of HafenCity. who have German ancestory. this Hanseatic city on the Elbe. The most recent building to be Early next year Kaispeicher B, which The catalyst for this renaissance can opened in the HafenCity was the has already been refurbished, will be be laid at the door of Hamburg’s civic BallinStadt Museum, the museum ready to open as The International leaders and their the bold decision of emigration. On the 5th July, Ole Maritime Museum of Hamburg. An to transform the land between the von Beust, the fi rst mayor of the Free enormous collection of 27,000 ship river and the city centre into a new and Hanseatic City of Hamburg, models and 35,000 design plans of city district known as the HafenCity. inaugurated the BallinStadt museum ships, in addition to a multitude of When completed this 155- hectare in the presence of Duane Butcher, nautical devices, paintings, and charts site will have expanded downtown consul general of the United States of will form the basis of the permanent by 40 percent turning Hamburg into America, Michael Behrendt, executive exhibition showing 3,000 years of an increasingly global city. This new chairman of the Hapag-Lloyd AG nautical history. The building will

20 | Making a Splash Summer 2007

20-21-Hamburg.indd 20 16/7/07 18:13:29 Featured ship christening: AIDADiva – host port

CONTACT DETAILS General Nadine Palatz Hamburg Cruise Center e.V. Steinstrasse 7, 20095 Hamburg Tel: +49 – 40 – 30051 393 Fax: +49 – 40 – 30051 396 E-Mail: [email protected] Web: www.HamburgCruiseCenter.de

Press Offi ce Ine Bösche – Hamburg Tourismus GmbH Leiterin Presse- und Öffentlichkeitsarbeit, Steinstraße 7, 20095 Hamburg Tel: +49(0)40-300 51 111 Fax: +49(0)40-300 51 220 E-mail: [email protected] Web: www.hamburg-tourismus.de

The newly opened BallinStadt Museum

also be the home to the Institute of which run parallel to the Alsterfl eet, ambitions and are very much part of Navigation and Marine History. is another pleasure as the four its development. Berlin is a 90 minute With very good reason the original buildings still standing, train journey away and airlift into its HafenCity development integrates have their old street lamps, iron international airport is rising and the the best of the old buildings with the balustrades, gold-plated fi sh and number of direct fl ights to New York swathe of the new. Afterall Hamburg is tridents set between their rounded and Toronto has increased, bringing known for its magnifi cent architectural arches. And the Jungfernstieg, a even more Americans to the city. And heritage. Across the city there are fi ne shopping street and promenade, has with the Ballinstadt ‘Emigration’ examples of Art Nouveau mixed with become something special to locals museum now open, there is the the characteristic red brick buildings. because of its historic importance. likelihood of further routes opening up. Hamburg’s Town Hall, known as the This is where Hamburger Hof, The boom in land based tourism Rathaus, is a good example of a neo- Galleria and Alte Post are to be found can only have helped the development Renaissance style. Completed in 1897, – high-class boutiques, both large and of cruise tourism as the city’s vision the Town Hall dominates the city small, live side by side with antique and renaissance has taken a hold of centre and where a good lunch can be shops, bookshops and cafes. the life of the city. Hamburg Cruise had in its Parlament restaurant. A tour An excellent panorama of the city Center has already responded to the of its interior includes a visit to grand can be viewed from the top of the cruise boom when a second temporary banquet hall which is 46 metres long, 132 metre high spire of St. Michaelis terminal was opened in April 2006 and 18 metres wide and 15 metres high. church. From here you will see the a second mooring area expanded. Now Five huge paintings depict the history many spires of this Hanseatic city, its two larger ships can be cleared at the of the city over the 800 years up to parks and open spaces, its lakes and same time. By 2011, when this popular, 1900 adorn the walls, interspersed with canals, its HafenCity development, the round-the-clock part of the city will be 62 coats of arms of the cities of the river Elbe and much more. complete, there will be a new terminal ancient Hanseatic League. Like any global city Hamburg’s building to greet the new generation of A stroll along the Alster Arcades transport links are vital to its cruise ships heading to Hamburg. 

Summer 2007 Making a Splash | 21

20-21-Hamburg.indd 21 16/7/07 18:13:33 Executive commentary Europe’s place in a global industry David Dingle, Chief Executive Officer, Carnival UK Chairman, European Cruise Council

he cruise industry is playing an Our industry has an ever-increasing trained marine and technical offi cers. Tincreasingly important role in choice of countries and continents But only by preparing students to the economic growth of Europe. Its from which it can source its crews. work in the maritime sector through contribution is already a staggering Emerging economies in particular, syllabuses and specialised educational €19.1 billion, and we can predict that through their rapidly increasing establishments, and by raising the this will grow by a further 50%, to standards of education and training, integrity and attractiveness of marine almost €30 billion, over the next four can produce offi cers and ratings qualifi cations can we ensure that our years. capable of fi lling any position on the European workforces can continue to Cruising is, of course, not a just most complex, most sophisticated and prosper from the fast-growing cruise European phenomenon – it is a truly most luxurious vessels. industry. global industry, in which every part Cruise ship building is mainly The major scale and signifi cance of of the world is engaged, as a source confi ned these days to the highly the cruise industry in Europe is that market, a cruise destination, a supplier skilled and experienced ship yards of all stakeholders, and most particularly of labour, a builder of ships. The main Europe, but let’s not forget that Japan, policy makers at both national and strength of our industry is its global for instance, has in recent years also European level, have the opportunity nature. produced some outstanding vessels. and responsibility to continue to Across the world are source markets So in this highly dynamic global support the highly commendable at various levels of maturity. America cruise industry, what do cruise growth record of the industry. For – the largest and longest established companies look for in Europe? this to happen, Governments must market, but still growing strongly and As a source market Europe has the continue to appreciate the global hugely attractive due to sheer scale. fastest growth rates in the world, some nature of the cruise industry – Europe Europe – now showing many of the 9% per annum. And with almost 80% has to compete on a global stage characteristics of America 10 years ago, of Europeans taking their cruise in on which cruise ships can so easily and growing as quickly. Australia and Europe, cruise tourism in Europe will move their locations and even their South America – tertiary markets now grow at least as fast, remembering that source markets to other parts of the of a size to merit dedicated ships of all the while security issues remain world. So in fi scal, employment and their own. And Asia – if played right, under control, Americans too will environmental policy-making, Europe a valuable opportunity for longer term continue to cruise in Europe in record must legislate in a competitive, not a development. numbers. protectionist manner. Legislation must There is no part of the world still But to allow this growth to happen, continue to be applied with a light untouched by cruise tourism. Whilst all the stakeholders involved in touch since otherwise cruise lines will the Caribbean and Mediterranean cruising must continue to respond go elsewhere for their manpower, their remain the most visited areas, newer to the opportunity. In particular, we customers and their ports of call. The destinations such as South America must avoid the potential congestion Maritime Policy Green Paper sets as its and the Pacifi c Ocean have perhaps the which is beginning to overburden goal the ongoing growth of European highest growth rates. some Caribbean ports by encouraging shipping whilst respecting the demands All this gives the cruise industry a ports here to develop their facilities which this places on environment and remarkable fl exibility and an ability – the larger ports by giving cruise infrastructure. Through the Green to respond to commercial conditions. ships berthing priority and by building Paper’s proactive support of our Unlike other members of the leisure new berths and terminals, the smaller industry I hope that our key issues are industry our assets are mobile. We can ports by improving on often minimal fully addressed. move our ships to respond to relative facilities or improving anchorages. The avoidance of restrictive practices levels of growth in markets around Europe has a great opportunity to and the encouragement of investment the world. We can respond to a host continue as the main source for the in infrastructure will help to make the of external factors, which could range highly skilled labour on our ships. cruise industry a yet more valuable from extreme weather to security Whilst semi-skilled and unskilled contributor to the European economy concerns to adverse fi scal conditions positions are taken mainly by those and I hope to be able to celebrate – simply by redeploying our vessels. from other parts of the world, Europe, growth and the partnerships forged This context could be a whole area of through its longstanding maritime between all of us working at the the world, or maybe just one country. excellence, still provides the best European level. 

22 | Making a Splash Summer 2007

22-23-Dingle-Interview.indd 22 16/7/07 18:14:02 22-23-Dingle-Interview.indd 23 16/7/07 18:14:04 Executive commentary

Summer 2007 Making a Splash | 23

22-23-Dingle-Interview.indd 23 16/7/07 18:14:04 Executive commentary

The delivery of a quality shore excursion in a demanding marketplace Erkhunt Oner, Owner, Tura Turizm, Istanbul

24 | Making a Splash Summer 2007

24-25-Operations.indd 24 16/7/07 18:14:34 24-25-Operations.indd 25 16/7/07 18:14:39 Executive commentary

he cruise industry fi nds itself in an head sets has been introduced for guided Time management: The Company Textraordinary period of growth not tours. These work within a range of 150 provides each tour guide with a schedule simply in terms of the number of new meters enabling guests to listen to the detailing the exact length of time their ships being launched but because their guide while they are enjoying the venue group should spend at each venue with size is allowing designers to combine new at their own pace. This device also avoids a brief regarding the requirements of technology with imagination and creativity delays in rounding up guests, especially on the tour which is controlled by the “Call to wow passengers with great new congested days. Center”. Timings for each guide are amenities and attractions on board. Security: As a continuity of ISPS, our scheduled to avoid congestion at the In line with these trends cruise operators guests are provided with a private security venues. are focusing on classic marketing tools to services. SSS (Shorex Security Standards) Thanks to these principles and the fi ll their ships. While all modern cruise is a discreet security service operated by a experience and professionalism of the ships offer excellent services onboard professional company, who are deployed personnel at Tura Turizm - accumulated and are trying to widen the scope of their during our excursion programs at all the over 41 years in the business - guest facilities, the cruise product is of course sites visited. satisfaction ratings reached 99% in more than the onboard experience. The Health and Safety: At all venues, shopping 2006 based on the analysis of the 50,000 focus now has switched to the shoreside areas and parking lots an ambulance questionnaires returned to the company by experience as the destinations that make is available in case of an unexpected guests. up today’s itineraries are an important emergency to provide fi rst aid on spot. In today’s cruise sector, attention to detail ingredient in the cruise package, especially Environmental awareness: The Company is a prerequisite of a company delivering in Europe. This brings its own set of believes strongly in the environment. As quality shore excursions. Only in this way challenges because there is no doubt that a consequence only recycled materials are will guests return to their ships having existing destinations need to improve used and recycled bins are placed at all experienced a memorable time ashore. But and new ones need to be discovered and venues. In the Ephesus Mountains and in the Tura Turizm does not rest on its laurels developed. But a destination’s attractiveness vicinity of Virgin Mary trees are planted for as it tries to come up with new ideas and can be enhanced at existing sites with each guest and they are presented with a innovations to implement each year.  a creative, well managed approach to plantation certifi cate. delivering high quality shore excursions. Diversifi cation: Each year the company Appealing shore excursions at attractive increases the number of shore excursion destinations contribute to the consumer’s offerings by adding new venues and offer choice of a cruise as well as providing a individual activities for small groups of considerable amount of onboard revenue repeaters. for the cruise operator. The delivery of Quality: A core value for the company those excursions is not simply a question which affects all parts of the tour including of laying on coaches and guides. Just as coaches, guides, restaurants and meeting the onboard product is evolving at an points. extraordinary pace so is the delivery of the Personal touch: Guest satisfaction is shore excursion experience. another core value. This means using In the Turkish cities of Kusadasi, Istanbul a professional team, fl uent in foreign and Izmir the principles that guide Tura languages, who speak to guests throughout Turizm in the delivery of high quality shore the tour to establish whether the Erkunt Oner was awarded an International excursions may look obscure and hard to experience is meeting expectations. This Relations degree at the Ecole des Hautes implement, yet they are not so complicated enables the team to be proactive in dealing Etudes Internationales at the Sorbonne, Paris. and often obvious. with any concerns. Even when very large He established his own travel and shipping Hospitality: Guests step ashore onto a numbers are on tour the objective is to agency in 1966 and has been active in the cruise special VIP red carpet to the sounds of make contact with every guest. Guests are oriented travel fi eld, owned and managed various an authentic Janissary Ottoman Band. A also offered bottles of cold water, refreshing sized cruise ships and ferries. He was a lecturer hospitality desk provides information and towels, evil eye beads - a typical Turkish at the University of Istanbul between 1990 and maps to those who have not booked an souvenir, fl owers to ladies or a glass of 2000 and has been an Honorary Consultant excursion. complimentary cold wine after a long tour. to the Ministry of Tourism and to theTurkish Creativity: At Ephesus, for example, guests Standardization: All 28 people in our Maritime Authorities. are treated to an interactive show consisting Shore excursions team wear orange and of 50 professional performers enacting scenes khaki uniforms so that they can be easily of Ephesus during the Roman period (see spotted everywhere, and guides are trained photos to the right). Each guest is provided off season. The Company operates a with an authentic replica of an entrance department named the “Call Center” tablet, used as tickets in that period, and they which is a unique concept that monitors can be worn as pandantif. the duration spent at each venue, on all Innovation: A coach has been converted the tours operated, to ensure that it is on into a sanitary unit – a mobile WC, suitable schedule. for handicapped guests, which is very much Service fl exibility: Standardization does appreciated by all guests. This service has not equate to infl exibility. The company been introduced as the sanitary facilities is fl exible enough to answer the particular tend to be inadequate at venues. needs of different nationalities when they Technology: The latest generation of occur.

Summer 2007 Making a Splash | 25

24-25-Operations.indd 25 16/7/07 18:14:39 Untitled-1 1 12/7/07 09:53:27 26-28-Miami.indd 27 16/7/07 19:34:27 Who said What? Seatrade Miami Who said What? The state of the industry debate at Seatrade Cruise Shipping Convention in Miami witnessed a welcomed new format this year. Each cruise line executive was given the opportunity to present his views on a specific subject. Who said what? These are the edited highlights.

he industry is growing and the “It’s not simply the pier facilities. “Tships are getting larger. Are the It’s the whole infrastructure, it’s all the destinations keeping up with that? That tourism that’s available throughout was a question I recall asking when we the destination. One of the more were designing Splendour of the Seas interesting initiatives that the industry in 1985. We can’t exist without the has, [began] two or there years ago cooperative attitude of the destinations [when] ICCL, now CLIA, partnered we go to and they need us and we’ll Conservation International (CI). both succeed together on this. What has We have a partnership that has happened and I think Dan [Hanrahan] been working very well in order to described it very well, was the growth of enhance our ability to work with the ports. Who would have imagined that local destinations to make sure we Costa Maya, fi ve years ago, would have have the most positive impact on reached 1 million passengers? One of the the destinations from an ecological factors that goes into our process when we and environmental, as well as social, The demands of ship size on consider deployment is of course the yields impact. That’s a partnership the cruise destination choice – which itineraries get the best yields. industry is very proud of, but perhaps Richard D. Fain, But we also look at which place wants us more important is the fact that I know Chairman and chief the most, cruise lines are like everyone that CI points that out as one of its executive offi cer, Royal else, they go where they are wanted. success stories. And I also know that Caribbean Cruises Which place has the best activities for our many of the destinations with whom I Limited passengers because if they don’t have a talk fi nd the partnerships have yielded good time they won’t come back. positive benefi ts for them as well.”

he top reasons why Europe almost on a weekly basis as an industry, “Twill be extremely successful certainly MSC is leading the way with 4 – fi rstly – enormous yield potential or 5 ships on the horizon, to operate in – the revenue and the yield generated the European environment. in the Mediterranean and Europe “There is one thing that happens are extraordinary. The international in a market and it happened here [in appeal of the destinations of Europe the USA] 35 years ago – it was under is extraordinary. Think about all the penetrated. There weren’t enough ports one can visit on a seven day people, there wasn’t enough marketing cruise. The fl uency of the market. going on, there wasn’t enough supply Our American guests, who can buy a and so we changed all that. We put in European cruise in US dollars, have the supply, we created the marketing - an enormous vacation opportunity more television than ever before, that’s in Europe, to the old world. Look going to start happening in Europe at sourcing from Europe, people are too because it’s a completely under Europe’s accelerating growth becoming wealthier as they are here in penetrated market - 1% penetration. Rick Sasso, President the United States. It [the market] will certainly accelerate and chief executive “And look at the density of 300 to faster than it did here in North offi cer, MSC Cruises Inc. 400 million people living in what we America. And there is a lot of potential would call a drive-to market and see for us to source business in Europe. how easy it is for them to fi nd a ship. The opportunity is far greater than the If you look at the population of the enthusiasm we apply. My optimism ports and the wealth of the ports we is not driven by enthusiasm, it’s the can visit, it’s extraordinary. And if you enthusiasm that is driven by the think of supply, and we’re adding supply optimism that I see in the industry.”

Summer 2007 Making a Splash | 27

26-28-Miami.indd 27 16/7/07 19:34:27 Who said What? Seatrade Miami

The Caribbean’s uniqueness will be more cruise ships and more and importance passengers coming to the Caribbean in Stein Kruse ,President the years ahead. Being as close to the US and chief executive mainland as the Caribbean is, and being offi cer, Holland America a full year round destination as well as Line a seasonal deployment area for ships eography is far from being dead, during the winter months, it is unique “Gthe industry keeps geography and extremely important. And when, fresh and exciting. As time has been not if, but only when Cuba becomes compressed we have actually more a destination option to the North opportunity to explore. And the American operators, another exciting Caribbean is where it all began… and chapter in the modern cruise industry it will continue for a very long time to will begin. come. There has been some suggestion “Our industry is a responsible and that the Caribbean is no longer as mature industry and we recognise the of keeping the oceans clean. We have desirable for the cruise industry as it fragile nature of the earth’s wonders an added motivation – it makes good has been, to that I say, not so. There and we also recognise the importance business sense.”

lines do very well indeed. That’s more travel agent is not being consistent good news. and continues to be a very large “Making up some of the loss of source of cruise customers. So there’s the traditional full service agency is a problem in distribution but those a burgeoning growth in, what I call, problems are opportunities. I think call centres activity. Some of these it’s an opportunity for CLIA and their are traditional agencies and there travel agent members to continue the are non traditional agents who have dialogue to explain the opportunities enormous call centres with 300- for fi rst time cruisers on the one hand, 500 people in one room. They are and to create more people in travel specialising, typically in cruises, they agent distribution as their career are very knowledgeable and they’re path.” getting a larger and larger share of the The good and bad news in distribution. That’s good news in one Ports and destinations - the distribution sense, bad news in another. One of visionaries of the future? Bob Dickinson, the things that happens as a result of Dan Hanrahan, President and chief the changes in distribution is that the President, Celebrity executive offi cer, percentage of fi rst timers is declining. Cruises & Azamara Carnival Cruise Lines And that is a lost opportunity. There Cruises n 2007 travel agents will sell more are perhaps 54million in the United think there is potential for the “Icruises than they ever have in States that have taken a cruise and are “I new visionaries of the industry their history. And they’ll make more still alive. There’s anther 100 million to be the ports and destinations money than they ever have in their who have raised their hand and said and do things like Costa Maya has history based on the new ships coming ‘I’m fi ne with cruising, I’m down for done, as Barcelona has done, as St. - a trend that will continue for many that, I want to get to cruising in the Maarten has done because, it sounds years to come. That’s the good news. next several years. And it’s very, very trite, but if you build it we will come. “The bad news for the travel agent hard to tap into those people unless And with all the new capacity there community is that it is very diffi cult agents and others in the distribution is tremendous opportunity for the to fi nd young people and entice them are being proactive and basically ports and destinations to work with into a career as a full service travel weaning people away from resorts and the cruise lines to develop really agent. The interest just isn’t there. hotels, which is how the industry did interesting places for us to go beyond There is some concern that full service so well in the beginning. the traditional places we go today. I agents may end up as home lines. “My concern going forward is that never sit in a deployment development We don’t know the answer to that the percentage of fi rst timers has to meeting when we aren’t talking but it is something that is very, very be something that the typical travel about what’s new out there, and concerning. At the same time we see agent, whether it’s full service or a what new things are happening. Our in the CLIA membership that the vast home agent, needs to focus on. Fewer port development people sit in these majority of agencies are home based than 5% of travel agents could tell meetings and help us think about new agencies and they are very focused us what percentage of their clientele places to go. Ports have an opportunity and very specialised. It continues to were fi rst timers. They are just not to become the visionaries of the future be the agents that specialise in cruise measuring that and if that’s not a goal and so there’s a real opportunity to go [who] do very, very well and those that of the agency that is basically going to places we haven’t been to before. It’s specialise in a limited number of cruise to affect the cruise lines because the your oyster, I would say.”

28 | Making a Splash Summer 2007

26-28-Miami.indd 28 16/7/07 19:34:36 26-28-Miami.indd 29 16/7/07 19:34:38 Who said What? Seatrade Miami

extra 2% of your income going on cultivating a long relationship with increased fuel price means you can’t the distribution system to further spend it on anything else, unless generate that demand. This is a very you borrow more against your strong industry and I’d much rather home to fund that. And so what be in this business in the softening happened is that the percentage economic circumstance than any of personal consumption spending other.” on recreation, which includes vacations, very slowly moderated, it The signifi cance of went down from 4.15% to 4.05%. demographics That’s a very small movement in Richard D. Fain percentage but over a population of Chairman and chief 300 million people, that’s a sizeable executive officer, Royal reduction. It also means that at the Caribbean Cruises low end of the market, the most Limited sensitive price point, consumers are n the long run, the really affected before others. “Iimportant part of success in any “You can see that, not in our industry, particularly one that is as far Why there is revenue industry, but in resort hotels. The reaching and as broad as the cruise softness in the Caribbean percentage change in hotel room industry, is the demographics of the Colin Veitch, demand by pricing segment - customers. More and more today you President and chief luxury, mid-priced, budget - moved are seeing the focus on special groups, executive officer, NCL reasonably in tandem, and until the ethnic groups, such as Hispanics, as Corporation middle of 2005 they all experienced a category to be marketed to. African t’s something going on in a quarter by quarter, month by Americans are still today a small “Ithe economy. We’ve been month, growth in net demand - how proportion of our passenger base but here many times before, this is a much demand is growing versus growing in importance to cruise lines temporary softness and we’ll come how much supply is growing. So and society as a whole because of size out of it again. But until you really if demand is growing faster than and demographic growth. see what’s been going on in the last supply then you’ll get positive net “While the overall trends continue few years you can doubt, and you demand. It peaked in 2005 and then to be terrifi c and continue to drive us can come up with all these other you’ll see particularly the budget as an industry in various directions, explanations. The reality is that and mid-priced segments going on you are also seeing a lot more of we’ve been very fortunate in the a downward trend and going into narrowly defi ned demographic groups. last few years to have ordered many negative territory half way through And you see that the cruise industry more ships, at the end of the 90’s, 2005. The luxury end is still is doing a better and better job of which have come into service during growing – it’s not growing at the focusing on more than just a broad a period when there has been a same pace as it was, but it’s still in range of Americans, or a broad range very strong consumer market. That that 0-2% range. But the medium- of British, or Italians, or Germans, or is now faltering a little and there priced and budget priced have gone Spanish or whatever passenger you is softness in the market. But as I into negative territory, although not may be targeting. said, we’ve been there many times into a dive. “One of the beauties of cruising has before.” “So I make the case that it’s always been just how broad an appeal Veitch went on to show how economic factors which are going it is. If you do go onboard a cruise ship the housing market appreciated in on in the Caribbean, it’s a slow you’ll see that you are, in most cases, value twice as quickly in the eight down in consumer spending that looking at a broad cross section of year period from 1998 to 2006 we’ve got. The Caribbean is still a society and what is a little bit different than it did during the preceding very attractive region. The cruise about cruising is that it is able to 18 years from 1980 to 1998 – 9% product is still great. It’s still better satisfy, more than satisfy, such a broad per annum as opposed to 4%. He than any other product. The new range of people, income levels, age also showed that a negative savings ships that are arriving continue to groups etcetera. ratio developed in 2005. The third grow the market. The demographics “One of the areas that doesn’t get influencing factor he sited was the are strongly in our favour with commented on enough would be the cost of fuel, in particular gasoline, the ageing population and the physically challenged. In the United which jumped from $1.5 to $3.0 a expansion of the family product, States today 54 million are designated gallon. but the lower price point consumer as disabled. The interesting and “The consumer at the low end has been squeezed. We’ve been here somewhat surprising thing is that of the market is being pinched. before, we know how to cope with those people actually have a greater It’s not a disaster but he’s being it, we know how to ride it through. propensity to travel than the US pinched. 4% of consumer spending And the comments that have been population as a whole. One of the is now on gasoline or at least it made on the distribution side better indicators of that is that we was when it was $3 a gallon. That’s are very pertinent because when have recently had the Freedom of the a big difference as 2% of your demand is slowing down your task is Seas chartered to a group of hearing income is being spent on it. An marketing, generating demand, and impaired consumers.” 

Summer 2007 Making a Splash | 29

26-28-Miami.indd 29 16/7/07 19:34:38 Cruise Europe AGM Bornholm Cruise Europe Annual General Meeting, Bornholm

ruise Europe held its Annual Bornholm hospitality. Edited historic register. Today, each summer, CGeneral Meeting (AGM) on the highlights of fi ve of the presentations open-air church services are held at northern coast of Bornholm, the are published from pages 32 to 37. ruins of Hammershus chapel and Danish island in the Baltic Sea, from The setting of the AGM was the Salomon’s chapel. Next to the ruins 9 to 11 May 2007. Over 77 delegates quaint hamlet of Sandvij, named after the there is an exhibition that sheds more representing 50 north European sandy cove around which all the hotels light on full history of the fortress. member ports attended the event and and half timbered houses are perched. Bornholm is home to 15 medieval they were joined by executives from This is a delightful, cosy place where churches, of which four (out of only Carnival UK, MSC Cruises, Fred. groups of young children can be seen seven remaining in Denmark) are Olsen Cruise Lines, Regent Seven wandering around the village, carefree round and display unique artwork Seas Cruises and Holland America and safe, after school. A short walk along and architecture. Ny church, or All Line, as well as representatives of the the coast brings you to Hammerodde Saints’ church, in the village of Nyker, European Commission, the National lighthouse which was built in 1895 is the smallest of the four and, like the Environmental Research Institute and from where all the lighthouses of others, is surrounded by a stone wall and the international press. The Bornholm are managed electronically. and a churchyard, with a detached bell host, Captain Hans Kumler, director Two kilometers from Sandvij is the tower built using fi eldstones and half- of the port, welcomed delegates to medieval fortress of Hammershus, the timbering. Other buildings of notable the ‘Baltic Pearl’ which is the name largest castle ruin in Northern Europe. architecural merit from the 19th given to Bornholm by the locals. Its elevated hilltop location made it and early 20th centuries include 300 The programme was packed with diffi cult to conquer in the middle Ages wooden houses in Rønne and Nexø. presentations, regional meetings, and protected Bornholm until the late The island has 158 kilometres of a glimpse of some of the island’s 17th century. It was not until 1822 coastline ranging from the steep, most historic sites and tremendous that the ruins were put on the national rugged rock formations found at Jons

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Kapel on the west coast and Rø on the were skilful enough to make their own. north coast, to Europe’s fi nest sand From that moment the proud tradition found on the high dunes at Dueodde on of clock making began and continues to the southern tip of Bornholm. this day. The oldest local grandfather Popular amongst summer visitors clocks, known as “Bornholmerure”, are are the bus tours with visits to the around 250 years old with examples workshops of 25 artists working in at the Bornholm Museum which ceramics, glass, textiles, silver, metal, has a varied display together with a wood and leather. There are also tours clockmaker’s workshop. that stop at the unusual gardens of the Bornholm has the lowest annual island and those that use a Vereran bus rainfall and the greatest annual amount from the era of the Bornholm railways of sunshine in Denmark and is a which offers visitors a nostalgic trip to clean, safe, and gentle environment - a Denmark’s last functioning Dutch mill, reminder of what country life used to a railway museum, as well as a number be like. The cruise ship berth is a total of private collections with items from length of 240 metres and the basin two generations ago. is dredged to a depth of nine meters. Bornholm became known for its There is a small passenger terminal clock-making soon after fi ve English at the berth as well as a Stop n’ Shop grandfather clocks were salvaged from for those last minute souvenirs and a a Dutch shipwreck off Rønne coast in craft boutique. A free shuttle service 1744. In the process of repairing the operates every 20 minutes to the centre clocks local turners realised that they of Rønne. 

Summer 2007 Making a Splash | 31

30-31-CE-Intro.indd 31 16/7/07 18:16:20 Who said What? Cruise Europe AGM Bornholm

Philip Naylor General manager, Fleet Operations, Carnival UK

would like to deal with the aspects in the quantity of CO2 produced “Iof future legislation by looking from burning a Tonne of distillate at three key areas, the fi rst one is port fuel or a Tonne of intermediate fuel services, the second is quite a hot oil. The call by INTERTANKO for topic, the issue of emissions, and the global consumption of distillate fuel is third is Operations. therefore impossible to reconcile with “You will probably be much more the underlying global environmental familiar than I am about the evolution ‘mischief’ – which is CO2. To some of the Port Services Directive within extent the spotlight has recently New regulations set the European Union. I would like to shifted away from the global issue set out what the shipping industry of greenhouse gas emissions and out to criminalise the believes are important issues. The regional issues of acidifi cation, towards activities of ships, their fi rst is that port policies should the very local issues of NOx. So far encourage investment in capacity. as shipping is concerned these are crews, operators and What we are seeing, particularly in principally produced by Diesel engines southern Europe and to some extent and affect air quality close to the owners. in northern Europe, is a sort of semi- funnel uptakes. A number of detailed privatisation where port facilities are and comprehensive emission studies being let to concession holders on have demonstrated quite conclusively is that the new regulations set out to long term arrangements. This can that NOx emissions from ships in criminalise the activities of ships, their actually reduce the capacity to all port do not make any signifi cant crews, operators and owners. In doing comers by providing the berths only contribution to the deterioration of this it feels as if the EC is seeking to to those involved in concessions. In air quality in the locality and that extend its competence into an area of places were this is happening it can be much more positive results would international law that should already quite diffi cult to manage the delivery be achieved through improved road be covered by the framework of of a cruise ship’s schedule. traffi c management and through existing IMO conventions and also “MARPOL Annex VI introduced preventing road vehicles from keeping by UNCLOS (The United Nations restrictions on emissions, in particular their engines running whilst waiting Convention of the Law of the Sea). by reducing the maximum sulphur in port areas. Because the debate has More worryingly, by attaching content of fuel burnt by ships in not been particularly well informed criminal liability to acts of negligence designated Sulphur Emission Control the interrelated complexity of these the EC appears to be introducing Areas (SECAs). The corresponding issues has not been fully grasped. As a laws that fail to satisfy the test for EC regulations seek progressive result the plural concerns operate only legal certainty that traditionally reductions in the sulphur content of locally or at the regional level and are characterise penal sanctions and the fuel burnt by ships in Community beginning to produce a patchwork of risk of detention. This has very grave ports. These are aimed towards local or National regulations. Some implications for the civil and Human the amelioration of a regional issue of these have been managed in a rights of the individual seafarer or – namely acidifi cation and defoliation. participative and constructive manner manager. As a few recent, very high Reducing acid rain in the Baltic – for example the cruise industry profi le cases have demonstrated, these region makes good sense, particularly reached a voluntary agreement with hapless or unfortunate individuals bearing in mind the high levels of the Venice Port Authority to ‘cap’ the may inadvertently fi nd themselves acidifi cation that result from burning sulphur content of fuel burnt by ships in the position where they are the fossil fuel to generate electricity when alongside or navigating in the only person to whom over zealous in some of the Baltic countries. Lagoon. At the other extreme we have authorities can pillory and attach Nevertheless the problem is not recently witnessed the sudden and blame. Over the last few years we global in character and cannot justify unilateral imposition of a tax on NOx have witnessed over zealous responses the demands that are being made for emissions by Norway. to Corporate Governance that have ships to burn distillate fuel worldwide. “In response to ‘Erika’ the EC had the unintended consequence of The principal global emissions produced three legislative packages changing the capital market structures. issue is CO2 production. CO2 is to increase port state surveillance Regulators should take care to an effi cient greenhouse gas and few and to seek improvements in EU ensure that over zealous legislation would now dispute that greenhouse shipping standards. In many ways this does not have the unintended effect gases contribute to global warming is a good idea, particularly when you of discouraging European youth and climate change. It is a matter of look around some ports and see the from pursuing a worthwhile and basic chemistry that CO2 is produced condition of some of the ships that economically benefi cial career at sea. when hydrocarbon fuels are burnt in ply for trade. One very unfortunate It is time for other points of view to be air and there is very little difference outcome of this legislative response heard and acknowledged”. 

32 | Making a Splash Summer 2007

32-CE-Naylor.indd 32 16/7/07 18:17:16 Who said What? Cruise Europe AGM Bornholm

Helge R. Olesen Senior Advisor, Department of Atmospheric Environment, National Environmental Research Institute, Aarhus University

The hourly have been involved with a few (SO2) and NOx contribute in this Iprojects to assess the impact of way to pollution with particles. These concentration of NO cruise ships on air quality in the port particles, formed in the atmosphere, 2 of Copenhagen. Today I’m going are often referred to as secondary is allowed to exceed a to cover two main points. First particles. ⎧ 3 some background information on A breakdown of pollution in air, in limit of 200 g/m no air pollution from ships in an EU Copenhagen, illustrates the origin of more than 18 times perspective. Secondly I’m going to the different parts of the pollution, discuss the local impact of cruise ships with a PM2.5 level of around 25 a year. The detailed on the harbour in Copenhagen where ⎧g/m3 (as yearly average). Car exhaust we made some calculations. contributes very little, just three or studies showed that One of the main pollutants from four ⎧g/m3 in streets. Approximately the presence of cruise ships is Nitrogen Oxides – NO and 15 ⎧g/m3 of the 25 are secondary

NO2. The sum of these is often particles. If you move outside ships would not cause referred to as NOx. Another pollutant Copenhagen to the countryside you is particles, referred to as PM’s, will not experience any great change in any exceedance of typically PM2.5 or PM10, with PM2.5 the level of PM2.5 because mainly, its being fi ne particles less than 2.5 origin is not local. this limit micrometers. At the moment there are There is a clear indication that regulations from the EU concerning out at sea there is a lot of emission

PM10, but regulations on PM2.5 are of SO2. There is a strategy in the going to be added. There are some air EU which is attempting to reduce quality directives in Europe and port pollution and there are new directives directives indicating limits to specifi c which, if implemented and achieved, information such as how long the pollutants. The Member States have to will result in reduced emissions ships were in the harbour, where report to the European Commission inland. The emissions from ships they were placed, and their emission whether they comply with these limit make a signifi cant contribution to characteristics.

values. When they do so they use a air pollution from SO2. Ships also According to EU air quality system of zones and with every zone contribute substantially to particle regulations, the hourly concentration

you have to determine whether you pollution through their emission of of NO2 is allowed to exceed a limit of ⎧ 3 have complied with a limit value. How NOx and SO2, which is transformed to 200 g/m no more than 18 times a diffi cult is it to comply with these limit fi ne particles. year. The detailed studies showed that values? Only in Finland and Ireland Let me now look at the local impact the presence of cruise ships would not do all the zones comply in the case of of air pollution from cruise ships cause any exceedance of this limit. PM10, according to numbers from in harbours using Copenhagen as Recently we made another study 2004. an example. A couple of years ago because the harbour had plans to Concerning particles, only some of there was some concern about ships move the terminals and use the land the particles in the air are ‘born’ as in Danish harbours. A preliminary for residential areas. This study was particles. Some pollutants come out modelling study by the Environmental somewhat less detailed, with emphasis of stacks as gases, but are transported, Assessment Institute indicated that on worst-case scenarios. It showed that maybe some 100km, and then cruise ships in the Port of Copenhagen limit values would be complied with converted to particles. This is very were a problem in terms of local air close to the ground. However, if tall

important as it means that typically pollution with NO2. At National buildings are located close to the quay only a minor part of particulate Environmental Research Institute there are potential problems at heights pollution is of local origin, whereas the we were asked to undertake a more of 50-100 m. Buildings have to be majority comes from distant sources, detailed study, based on modelling. located at a distance of a few hundred and has been converted to particles We used a refi ned approach with meters from the ships to avoid the during transportation. Sources that more realistic treatment of chemistry problems that concern the limit value  emit gases such as sulphur dioxide and with more realistic emissions for hourly NO2 concentrations.

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33-CE-Olesen.indd 33 16/7/07 18:21:12 Who said what? Cruise Europe AGM Bornholm

Martin Fernández Diez-Picazo Maritime Policy Task Force, European Commission

t the European Commission transport, and the production of Now the European “A we are looking at shipping, energy is not a problem for fi sheries. transport, energy trade, environment, Finally we have to improve our Commission has an fi sheries, regional policies, research, governance at all levels: local, national, ambitious idea with employment, external relations, European and international. As safety and security - those are sectors an example, there are six different one objective – an all of policies that are implemented agencies that deal with maritime issues independently in Europe. Now in the EU and European Institutions. embracing, integrated the European Commission has an It is the same in any country, any ambitious idea with one objective member State. Even at the United maritime policy – an all embracing, integrated Nations there are 12 agencies dealing maritime policy with two pillars with Maritime Affairs. This is not a from the Gothenburg Agenda, new, new policy; this is an integrated growth in economy and employment, policy of already existing sectors of and sustainable development in policies. environment and social conditions. “The Green Paper contains 56 And with three main links between questions in its 55 pages raising a wide these two pillars, excellence in marine variety of maritime issues. Among scientifi c research, technology and them, the tourism sector and the innovation. cruise industry are tackled by explicit “The strategic objectives of the questions referring to the specifi c European Commission for the period measures that should be taken at 2005-2009 established the basis for EU level to promote the sustainable a new maritime policy. This is not a tourism development of coastal completely new idea, this is not an regions and islands, how innovations idea that President Barosso has just in service and products related to thought up for Europe – this has coastal tourism can be effectively already been done in Australia, United supported, and general questions more States, Canada and some countries broadly relating to the environment, in Europe. Some Member States in the performance of ships at sea and Europe have developed similar ideas the ports who receive these ships, and if they are doing that, and its and climate change: how does climate working for them, then why is it not change affect ports and tourism? going to work for Europe? “But the fi rst question in the Green “In 2005, a steering group of ten Paper is the clearest one – should commissioners dealing with maritime the EU have an integrated maritime from all the Member States and from affairs was created in order to prepare policy? If the answer is yes; you can the vast majority of stakeholders, an this new policy and a year later the follow what is written in the green integrated approach to the maritime Commission published the Green paper. If the answer is no, then you policy is strongly requested. Paper on Maritime Policy, with the can say that we don’t need Europe “We are all invited to participate intention of raising a debate to set intervening in what we already have, in the consultation process launched out what are the necessities, and what we don’t need an integrated maritime by the Green Paper, by informing are the issues that could be proposed policy, we don’t see how these things the Commission of our proposals for the new maritime policy. In light need to be interlinked between them. and points of view on the ideas for of the Lisbon Agenda we have to However, in most cases, among the implementation of an integrated improve and enhance our maritime the contributions received from maritime policy”. economy – to create synergies between the European Parliament, from the [The consultation period ended on the different sectors of policies, Committee of the Regions and the the 30th of June and the results will be environment is not an obstacle for Social and Economic Committee, published in October 2007]. 

34 | Making a Splash Summer 2007

34-CE-Diez.indd 34 16/7/07 18:18:44 Who said what? Cruise Europe AGM Bornholm Peter Pate

Chairman UK & Ireland, MSC Cruises Limited

he burning issue related to port with the cruise industry. New access What we still need is “Toperations is cost – we fully plans are developed and passenger understand that costs rise and keep dynamic is constantly under review. a strategic pace with the economies in which you China is a brand new player in this pan-European or operate, however the services provided business and has initiated a national seldom improve or increase in line programme to develop the most pan-Mediterranean with the cost increases. We would sophisticated cruise terminal and port development plan welcome the opportunity to sit down infrastructure in the world. What we with you to evaluate a practical way of still need is a strategic pan-European improving services and facilities. or pan-Mediterranean development “Another problem is with visas as plan. This is apparent when you can we need to fi nd a solution to avoid see clear physical differences at various the requirement for non Schengen ports and see the inadequacies when passengers to obtain two visas to you go from one port to another on embark. This is an industry diffi culty the same cruise. and needs an industry solution. We “Ground transport is another issue, are now members of CLIA and they but it needs some visionary thinking are considering a joint proposal that to keep pace with the cruise industry. will result in non Schengen countries We call at some ports where excursion introducing a waver for the second buses are controlled by the local police visa where a ship is going to stay for 24 because there is no space for the local hours or a maximum of 48 hours. buses to pull in. Last winter, on some “MSC Musica has been in service cruises embarking passengers had to for a year now and she has actually wait on their buses for more than an demonstrated that she is the ideal hour because there was no room for size for the traditional ports that the buses in the port. Some ports are we use. However we do face some exceptional, but others have the same interesting challenges with the fi rst spaces and the same facilities they had mega class ship, MSC Fantasia. Ports ten years ago. What we would like to need to construct and enlarge existing see is better services, a better and a facilities to handle these ships, where more proactive understanding between the number of passengers is jumping the cruise operators and the ports. from around 2,000 to 3,500 to 4,000. “We would also like to see ports We have approached several ports managing their schedules in a pure and asked them to enlarge their basins business like way. For example, in but none have even started on this Naples, for the last fi fteen years MSC important work. and Costa have had a permanent “Next year there will be a swarm booking at the port on Monday, of mega ships in traditional ports every Monday. This booking blocks in Europe. Ships with more than the port, but what happens, for some 2,500 passengers and 1500 crew, reason the port will still book a third and all these ships will have short ship for Monday and this is to the turnarounds. However in the vast detriment of everybody. The value of majority of cases, port facilities and the tight, professional and productive infrastructures will remain the same operation cannot be understated and as they are today. The same transport, the destination may be wonderful, but the same access facilities and the same what happens in the port can enhance space. or discolour the visit in the eyes of the “In the United States ports grow passengers or the cruise operators”. 

Summer 2007 Making a Splash | 35

35-CE-Pate.indd 35 16/7/07 18:19:08 Who said What? Cruise Europe AGM Bornholm

Nigel Lingard

Marketing Director, Fred. Olsen Cruise Lines

The impact of an aging and and we’re now seeing some people in a sense, we work declining population paying more for their insurance than here were in fact two baby they paid for their holiday with most in an industry that has booms - the post Second World insurance companies unwilling to “T a finite life span in War boom and then the 1960s baby insure people over 75. boom. The fi rst boom is actually “By defi nition the European cruises its current business this year and we’ve done a turning are drawing an even older group 60 promotion which has been very who are demanding, well travelled, model and in due time successful. and they have seen the world. The “The second crowd, those born in average age on board is now 67 and I we have to address the 1960’s are currently in their late think it will rise more likely to peak at those issues. 40s, many will be coming through 70. This means that we have to limit as a secondary effect in due course. the number of handicapped people So what we are seeing in the UK is we carry because of the issues of on the over 50s market growing at a board caring staff and educating them, tremendous rate as this boom effect and getting these older passengers comes through. The UK will peak to muster stations, etc., although in about 2031 when there will be as ships get bigger we are going to 27 million people – over 40% of be able to carry more handicapped the population – over 50 of which people and the medical services to 15% will be over 85. And the rate suit them. Tendering will not be an people are currently having children issue because I can see a time, in not in the Western world means that its many years, when we will not go population, without immigration, is to ports that require tendering, for actually declining. reasons of passenger mobility. There’s “In the United States they have much more likely to be demand for over 80 million over 50 today, but concierge services to buy specially within fi ve years this boom surge tailored tours and individual trips will have the same effect there and around the ports of call. there will be 20 million more over “It is though between 2020 and 2030 50’s fi ve years from now. But it is the that the real crisis will begin when immigrant population that will change only 25-30% of the population will be the demographics of America and this working. How much tax will they have is why America could well become a to pay in order to keep the other 70% much younger population faster than of us alive? So statistically, the baby the rest of the world as the Hispanic boom people will live to 2031. After that population are having children and the average age of the western world they are mostly quite young. As a population will decline very fast and consequence, in 30 years from now, somebody will have to re-engineer and America could actually become a reinvent not only the cruise industry, Spanish speaking nation because the but also the leisure industry because traditional white population is not the western world’s population will having children and is slowly being completely change. So, in a sense, we outnumbered and disappearing. work in an industry that has a fi nite life “In the UK there is retirement span in its current business model and in migration with people moving, and due time we have to address those issues. more people are living alone because “So there are lots of issues for us to they are living longer and losing their address. I think together we can make partners. There are more health issues a success of all of that”. 

36 | Making a Splash Summer 2007

36-Lingard.indd 36 16/7/07 18:19:36 Who said What? Cruise Europe AGM Bornholm Darius Mehta

Director of Land programs, Regent

ll guests are not the same, guests have been calling our concierge we have become “A even in the luxury category. and willing to pay a $100 fee to book They change for the cruise and a reservation at our signature Latitude the first in the cruise the destination. And then ports are – obviously we didn’t take the $100. industry to offer iPod important as they want to collect Basically we get a call and we suggest them. On the shorter seven day cruises some interesting and unusual things walking tours. in the Baltic there is a younger more for them to do in port, or they can active crowd. They are well informed suggest things to us. This is huge new and well educated guests and they revenue for us. know everything about a port before “People do like to have a city centre they arrive, at least they think they do. or capital city vacation pre- or post- They’ve done their research and it’s cruise. Prague, Budapest, Madrid, a challenge to satisfy and meet their Seville and a whole host of cities are expectations. offered and we’re calling it Intimate “What we did at Regent was to go Budapest or Intimate Prague and so and listen to our customers. And what on. It’s an intimate experience and not they told us was that we have suites a whole group. and balconies, we have fi ne wines “Circle of Interest is another and dining, that’s great but we also intimate and unique experience we want a personalised and more unique offer. This allows small groups of experience and we want to see the port people to follow a particular interest in a different way, in a more intimate when they’re onboard and stepping way. ashore. They have the opportunity to “What we decided to do to begin discover a destination through a their with was look at how partnerships particular interest, with the insights play a role in creating these port of an expert host, who doesn’t have experiences for our guests. For to be well known, simply an expert example we have become the fi rst in their fi eld, and the camaraderie in the cruise industry to offer iPod of a small number of people who walking tours – it’s huge revenue for share their interests. It’s had the most us as many of our guests just walk off enormous amount of free publicity as the ship anyway. Now we can down it brings people together who might load on their iPod, or loan them an not otherwise have thought they had iPod, a very good walking tour in a anything in common. The interest city. Overnight America has gone could be anything from fi tness to green and so they are very keen to fashion”.  have eco-tours and so we’ve been looking at things that are unusual like sustainable farming and nature preservation, which is very big for us. And in Scotland, the more active play exclusive golf courses. “Unique in the cruise industry is our concierge programme. You can call the concierge, and the fi rst thing he says is that it will cost $100, and this has not been an issue from day one. Only recently have we allowed guests to book our restaurants online. And

Summer 2007 Making a Splash | 37

37-CE-Regent.indd 37 16/7/07 18:20:38 MedCruise General Assembly Sochi

Laurent Monsaingeon, president, MedCruise; David Stoupelman, director general, Port of Sochi; Grogory Minaev, Head of the Transport and Communications Department of the Krasnodar region Administration; Valeria Mangiarotti, vice- president, MedCruise; and Albert Poggio, senior vice-president, MedCruise (Left to right)

MedCruise General Assembly, Sochi

edCruise, The Association of of MedCruise’s port members as well delegation by summarising the work of MMediterranean Cruise Ports, held as invited cruise line executives and MedCruise, the requirements of a port its 30th General Assembly on 17 and representatives of the international in today’s cruise industry, and by raising 18 May in Sochi, the Russian resort press. The directors of MedCruise met some of the issues that have become on the Black Sea which has just been in Moscow on their way to Sochi for priorities today. These are the edited chosen to host the Winter Olympics their 53rd meeting. They were joined highlights: in 2014. The city was always a strong on a city tour by those port members “Being a cruise port is very contender as its bid had the unqualifi ed who were also travelling via Moscow to demanding. It requires infrastructures, support of central, regional and local reach Sochi. terminals, sometimes it requires governments and this was seen by the David Stoupelman, Director General airports. We need a tourist destination Olympic Committee as one of its main of the host port, was joined by the with attractive venues but also with strengths. The other being the city’s Mayor of Sochi, Viktor Kolodyazhny buses and guides. And of course we natural setting of Black Sea coastline as well as Grigory Minaev, Head of need a well trained staff for passenger with Krasnaya Polyana, the designated the Transport and Communications handling as well as marketing and site for the Winter Olympics, located Department of the Krasnodar region security. MedCruise is the association in the Caucasus Mountains 600 metres Administration, to welcome the that allows all its members to meet this above sea level, 75 kilometres from delegates to the General Assembly. demand, to improve their quality, to Sochi centre. Laurent Monsaingeon, president exchange and to update their practices. The General Assembly brought of MedCruise, responded to the “The issue from the ports point together around 50 delegates from 27 introductory addresses by the Russian of view is making growth possible.

38 | Making a Splash Summer 2007

38-39-MedCruise-Intro.indd 38 16/7/07 18:21:43 38-39-MedCruise-Intro.indd 39 16/7/07 18:21:46 MedCruise General Assembly Sochi

Photos of Stalin’s Dacha

How do we make growth possible and growth possible”. A Black Sea Roundtable seminar sustainable? It is not growth at a cost, In a question relating to congestion brought together 23 interested parties what we need to preserve mostly is Monsaingeon made the point that representing ports, ship owners and quality and credibility - how credible MedCruise had analysed a couple of local businesses in Turkey, Ukraine, we are for the cruise lines - that means years of Mediterranean itineraries Russia, Georgia and Bulgaria. The making choices. We need to preserve and come to the conclusion all the main focus of the discussion dealt with our destinations; we need to preserve cruise lines choose a clockwise route, re-establishing a cruise programme in all the different ports and we need visiting pretty much the same ports, the Black Sea for regional populations, to preserve the individuality of each. often on the same days. His idea especially Russians, while recognising We also need to compromise as we is for the next MedCruise General that the development of cruise tourism must have growth in the number of Assembly, to be held in Almeria next had to address three separate markets: passengers. October, to include a conference to international, regional and local. “We also need to preserve our “desynchronize” these itineraries in The General Assembly included destinations so that the local land partnership with the cruise lines. He presentations by Bruce Krumrine based tourists also have their share of concluded that as the cruise lines would of Princess Cruises, Simon Douwes the quality of the destination. Very not do this on their own the ports of Holland America Line and Peter soon you will feel the need to control would have to take the initiative. He Cox of Seabourn Cruise Line. Edited logistics, whether it’s the number of put this idea to the cruise lines present highlights of their presentations are ships, the number of passengers, land who responded that they were not included in the ‘Who said What’ traffi c issues, to make all that the adverse to this suggestion. section that follows. 

Summer 2007 Making a Splash | 39

38-39-MedCruise-Intro.indd 39 16/7/07 18:21:46 Who said What? MedCruise General Assembly Sochi

Bruce Krumrine

Vice President, Shore Operations, Princess Cruises

hore operations is the area about itinerary planning and what are The key message is “Sthat I manage and my area the critical factors. First and foremost covers three key functions. The fi rst is market dependency. We simply that it is critical that is port operations – this includes all take our passengers to where they tell ports, and the services the relationships with the ports and us they want to visit, on every cruise communities, it includes engaging all of we ask our passengers to rate how in those ports, remain the port services, port agents, making important each cruise was in their berth reservations, it is also a major cost purchase decision. We also ask them affordable. part of our business. I am also in charge if they enjoyed the port and where of shore excursions – the key is that all they want to cruise next. The key passengers have an excellent time in is to provide satisfying experiences your port, whether they take a tour or for passengers on shore excursions and go on their own. Not only is this a key for those trying on their own. The key services area for us offering tours, but it message is that it is critical that ports, is a key revenue area for our companies. and the services in those ports, remain And the last area is passenger logistics. affordable. This deals with passenger check in, “My last topic is port congestion embarkation, disembarkation, transfers and as you know it is a growing to and from the airports, again a concern in the Med and there are a key services area and also a key cost couple of different dimensions to this, area. The message I would like to one is simply supply versus demand leave with you today is the importance over berths in our key ports. The of the close working relationship other relates to congestion at the shoreside between the ports, the tourism major visitor venues resulting in an authorities and the service providers. unsatisfactory passenger experience. The good ports, many are here, already I do see some opportunities from do this to make sure we provide a port congestion for the emerging seamless passenger experience. ports, many are here – to increase “Princess has a fl eet of 17 cruise calls. There needs to be a ships, including the new Emerald closer collaboration between ports Princess and we carry over 1.2 and cruise lines to create more million passengers per year. About effi cient approaches to passenger 95% of our passengers are from handling and fl ow. I recognise the North America. The interesting requirement for continued innovations thing is that Princess is the most to create new tour products, as well recommended brand by travel agents as to create novel approaches for to passengers looking for a cruise in passengers to experience the current Europe. Princess is mentioned before programmes. And we are interested in any other cruise line. discussing the opportunities to better “We have fi ve ships in Europe this co-ordinate itinerary planning. We year - this is the largest deployment see opportunities for Med Cruise in our history and it underscores the and other associations to play a improving potential of the area. We partnership role in these efforts. And offer twenty different itineraries we see opportunities for ports to comprising 100 different ports. We establish more consistent policies and have four ships in the Mediterranean, procedures for berth reservations and and again this is our largest this could include the establishment deployment. of a berth reservations system on a “Next I was asked to talk a little bit consolidated website”. 

40 | Making a Splash Summer 2007

40-MedCruise-Krumrine.indd 40 16/7/07 18:22:22 41-MedCruise-Dowes.indd 41 16/7/07 18:23:01 Who said What? MedCruise General Assembly Sochi

Simon Douwes

Director, Deployment & Itinerary Planning, Holland America Line

olland America Line made its class ships are on line and by that When we come into a “Hfi rst European cruise in 1895, time our European capacity will be it was a cruise from Rotterdam to approaching the capacity in Alaska. port we need to know Copenhagen. We now have a fl eet It is diffi cult to expand any further in what the regulations of 13 ships ranging in capacity from Alaska, port capacity is limited, but in 800 to 2000 passengers. All our ships Europe there are hundreds of ports we are, what paperwork end in “dam” like “Amsterdam” and can call at. “Rotterdam”. Amsterdam is named “What are we looking for from is required and the after a dam built on the River Amstel ports? First of all it has to be ISPS and there are many more cities named certifi ed and port facilities need to entire process needs like that in The Netherlands. All our be adequate. Information needs to to be transparent. ships carry the Dutch fl ag and they be readily accessible for us when we are all named after “Dam” places. We plan a cruise, much of this can be have a new class of ship coming out found in the MedCruise yearbook. in 2008 – the Signature class – the Port costs need to be reasonable – if fi rst ship in this class will be called they are excessive we might consider the Eurodam which is one of the few not calling at that port because we times that we have given a ship a name have many choices in Europe. When which is not based on an actual place we come into a port we need to name in The Netherlands. know what the regulations are, what “We go pretty much everywhere paperwork is required and the entire in the world and we will visit 314 process needs to be transparent. On different ports in 2007 and of those some rare occasions we have been in 46 are on the Mediterranean Sea and ports where we have been surprised by the Black Sea. There will be four ships certain unexpected regulations. each season in Europe during 2007, “We like clean, safe and secure ports 2008 and 2009. All our itineraries and when it comes to clean, I think are between 10 and 14 days, but can this city of Sochi is outstanding; it is be regarded as multiples of those one of the cleanest and neatest places I lengths, because most subsequent have seen. The port should be within cruises are not the same. That’s how walking distance of the town centre we have set up our deployment, or a free shuttle should be provided so you can stay onboard for many if possible. And there needs to be weeks and take different cruises. Our suffi cient shore excursion possibilities European deployment is from April at reasonable prices, the most to November after which these ships important things is that our passengers go to places which are warm in our get value for their money spend on the winter. The majority of our passengers cruise and the shore excursions. are from North America. We have “The Black Sea does really well for just opened a brand new and large us and we have a cruise calling at Sochi sales offi ce in the city of Rotterdam in a few weeks time. We also have with the focus on the Dutch, British Black Sea cruises which go to places and other European markets. like Odessa, Sevastopol and several “Our main operation in the summer ports in Turkey. The Amsterdam and is in Alaska where we have eight large the Rotterdam will be in the Black ships sailing all summer but we will see Sea in 2008 as well. Both those ships continuous growth in the European are our fl ag ships. On a last note our market. We will have another jump in cruises to the Black Sea tend to be very capacity in Europe when the Signature successful and go very, very well”. 

Summer 2007 Making a Splash | 41

41-MedCruise-Dowes.indd 41 16/7/07 18:23:01 Who said What? MedCruise General Assembly Sochi

Peter Cox

Director, Itinerary & Land Development, Seabourn Cruise Line

very spring, summer and in an attractive setting is a good It is the destination’s “Efall during the past 20 years candidate for Seabourn, with the low Seabourn has operated in the numbers of guests we carry, tendering job to create Mediterranean. In 2009, with the is not a problem. We anchor at the awareness and introduction of our fi rst new ship majority of your ports. in June, we will have three ships “Small ports must defi ne what they to promote its operating in the Mediterranean from want to be, as some alienate the smaller April through October calling at 99 luxury vessels by simultaneously going attractions. Mediterranean and Black Sea ports on after small ships alongside and maybe 10 different one-week itineraries. big ships at anchor. Believe me, if you “Now is a good time for the Black are a small destination and especially Sea ports to join together in an one that generally caters to an upscale effort to promote the region as a clientele, you risk driving away the valid mainstream cruise destination. luxury small ships, such as Seabourn. If Presently the market, certainly the the fi nicky guests on the luxury ships United States, is largely unaware of can’t fi nd a chair on the café terrace, the what this region has to offer. And, if side-walks and the narrow streets are there is no demand, the ships won’t overcrowded; the exclusivity of the place come. If the cruise lines promote is compromised. We see that often our the destination it is primarily to help guests either don’t go ashore or return fi ll their ships and to sell their shore to the ship. excursions. It is the destination’s job “We used to carry a majority of to create awareness and to promote its old-moneyed Americans who knew attractions. exactly what they wanted to do in “So far, Seabourn has only operated port. The new generation of affl uent Black Sea/Greek Isles combination baby-boomers carry much less cruises between Istanbul and Piraeus, historical baggage and tend to be calling Yalta, Sevastopol, Odessa and moved more by trendy activities that Nesebur. However, for the fi rst time are harder to defi ne and are more in 2009 Seabourn will operate two varied in nature –many are British, dedicated Black Sea cruises from Germans and French. And so we Istanbul that will call at Trabzon, offer excursions with low minimums, Batumi, Sochi, Yalta, Sevastopol, starting with 10, we have more variety Odessa and Varna. and we offer a wide selection of private “Basically we deploy our ships arrangements. On average we have anywhere in the world where there about 50% of the guests go on some is proven demand and where we form of organised excursion. can achieve the highest per diems. “It seems highly unlikely that However before adding any new port cruise lines themselves will regulate we look at whether the port is safe, congestion. Though they too may suffer operationally sound and that it fi ts in from congestion, big ports serving big the itinerary. In doing research on new city destinations are generally able to potential destinations, we always look deal with many large cruise ships. But at places that are written up in the congestion can turn a previously popular press. We also organise focus groups port into a less desirable one. As a and listen to our well-travelled guests rule, it is the passenger that ultimately and engage the cream of the travel decides whether we come back to a agents. All things being equal, a port’s port or whether we drop it from future ability to offer an intimate experience itineraries”. 

42 | Making a Splash Summer 2007

42-MedCruise-Cox.indd 42 16/7/07 18:23:48 MedCruise General Assembly, Sochi Winter Olympic success will put Sochi fi rmly on the map

Left: Model of proposed development. Middle: Terminal building Right: Refurbished interior of the terminal building

he announcement by the Olympic those who contributed to the grafting Russian samovars - metal urns used Tcommittee that Sochi had been dangle alongside the fruits. Close by to heat water for tea. The 13 mile successful in its bid for the Winter is the museum where souvenirs of journey to reach the tea plantations Olympics of 2014 will fi rmly place friendship, sent to Sochi from all over provides a panorama of greater Sochi, the city on the international map and the world, are displayed, country by the Black Sea and Mount Armyanka. develop name recognition for Sochi country. Across the river Sochi the same on a scale few other events could do. Those who are interested in result can be experienced by climbing There could not be a better time for modern history will fi nd a visit to to the top of the observation tower the city, and the Black Sea region Zelenaya Roscha (Green Grove), the which was built in 1936 on top of as a whole, to further develop their site of Joseph Stalin’s former dacha, Akhun Mountain. From here there are tourism products for international a fascinating insight into his habits magnifi cent views of the city, the Black consumption. and lifestyle as the interior has been Sea and the Caucasus mountains. Sochi stretches along 145 kilometres preserved as it was in his time. Built Sochi offers nature, history and of coastline and nestles between the in 1937 and expanded just before culture as well as river rafting, warm seas of the Black Sea and the Stalin’s death in 1953, the dacha is mountain hiking, cave climbing, Caucasus mountain range with its set around a courtyard surrounded horseback riding and all manner pristine rivers and waterfalls, and this by palms, cypresses and pines. Wood of water sports along its lengthy combination produces its tropical is also the common characteristic of coastline. And locally crafted stack climate. The Western Caucasus, a the interior as it has oak fl oors and dolls, fi ne lace and natural stones can natural UNESCO World Heritage a great deal of beech, chestnut and be found in the souvenir shops. site situated just 50 km to the north oak paneling. Stalin’s quarters were Passengers arriving on a cruise of Sochi, is considered to be the designed so that his movie theatre was ship will fi nd the main terminal only large mountain area in Europe right next to the billiards room, which building of The Commercial Sea that has not experienced signifi cant still has its original table, so he could Port of Sochi has been totally human impact. The territory is rich in easily indulge in two of his favourite refurbishment to reveal the waterfalls and mountain peaks, rivers pastimes. splendour of an architectural style and mountain lakes with crystal clear Gardening enthusiasts have the known as Social Realism. The water, enormous fi r trees and rare opportunity to visit the Botanical harbour has two berths, one with plants. Gardens (Dendrarium) which boast a a passenger terminal, which can It is these natural qualities that have rich collection of nearly 2,000 species service cruise ships of 200 meters in contributed to the city’s reputation of tropical and subtropical plants from length and where draft is 8.5 metres. as a health resort but Sochi has every corner of the world. The upper The harbour is open 24 hours a day, also become a city of peace and part of the park is populated with has no restrictions and ship clearance friendship. The symbol of this is peacocks and ostriches and adorned takes around 20-30 minutes. the Tree of Friendship which was with French cast iron vases and Italian David Stoupelman, Director planted in 1934 when it was a small, sculptures. General, reveal ed plans for the future wild, lemon tree. Since that time Around 30 minutes west along the development of the cruise facilities artists, poets, astronauts, government Black Sea coastline and high up into at the port to enable capacity to offi cials and representatives from the hills of Dagomys are Russia’s only substantially increase. A model of the over 45 countries have added their tea plantations. Here a visit to the Tea proposed development shows the scale own graft to a large citrus tree laden Chalet for a traditional tea tasting of the plans which will enable several with fruits of different varieties, sizes event has become a popular event of the very largest cruise ships to berth and vintage. Tags bearing names of and there is even a small museum of simultaneously. 

Summer 2007 Making a Splash | 43

43-Sochi.indd 43 16/7/07 18:24:37 MedCruise General Assembly, Sochi

alta has attracted millions of Odessa is said to occupy the site of in 1936, is an ideal spot from where to Ypeople to its mild climate, natural an ancient Miletian Greek colony that enjoy a magnifi cent panorama of the surroundings, warm sea, and relaxed disappeared between the 3rd and the city, the Black Sea and the Caucasus. artistic atmosphere. Yalta was 4th centuries AD. The Ottoman Turks Alternatively a Russian Tea tasting historically a crossroads of different controlled the area during the 16th tour can be arranged with a visit to the cultures – from the ancient Tauri, and 17th centuries and in 1764 they northern subtropical tea plantations Huns, and Scythians, to the Greeks built a fortress known as Yenu-Duniya followed by a traditional tea tasting. and Tartars, to the Russians and to protect the harbor. Odessa, with its Batumi, with its graceful white Ukrainians. The delightful climate population of 1.1 million, remains one architecture, is situated on the south- and diverse history provide guests with of Ukraine’s most important cultural west of Georgia on the Black Sea opportunities of both sea-and-sun and resort areas drawing visitors to its coast, and is considered to be one of relaxation and extensive sightseeing. attractive centre and sandy beaches. The the most beautiful parts of the country. Visitors can choose to roam palaces city still retains its old-fashioned charm The natural beauty of this region is of Emperors and noblemen from a and opera lovers will enjoy a visit to the matched by its fascinating history. previous age, taste delectable wines glittering Opera House, and none will When Varna was liberated, after the at world-renowned wineries, stroll want to miss the famous 193 Potemkin Russian – Turkish war of 1877–1878, through exotic botanical gardens, Steps, immortalized by Eisenstein’s fi lm it grew rapidly. Today the town has discover history at enlightening The Battleship Potemkin. become an important administrative, museums, or simply do nothing but Sochi is a coastal city set in commercial, cultural and industrial relax on the waterfront setting or in subtropical vegetation surrounded city and is among the biggest resort one of the many parks. one side by a warm sea and on the centres in the country. Sevastopol is known as the cradle of other by snow-capped mountains. Its Nessebur is located on a small Russian Christianity since it was the surroundings offer nature, history, peninsula in the Black Sea which is place where Prince Vladimir adopted culture, sport, beaches, shopping linked with the land only by a long and Christianity and from where the religion and an enjoyable city centre. Those narrow isthmus. Some of its churches was spread to Russian lands in 988 AD. who are interested in modern history are among the best preserved on the Kerch, on the eastern extremity can visit Joseph Stalin’s Dacha – the Balkan Peninsula. The oldest one is St. of the Crimean peninsula along the summer home of the former Soviet John the Baptist, 10th-11th centuries. steep shores of the ancient Cimmerian leader. Gardening enthusiasts can Today the old part of the town is a Bosporusis, is the oldest town of choose to visit the Botanical Gardens maze of narrow cobblestone lanes, tiny Ukraine. It is listed on the UNESCO (Dendrarium) that boast a rich squares, two-story period houses with Eternal Cities of the World list and collection of nearly 2,000 species of stone-built ground levels and wooden its 26 centuries of history has left tropical and subtropical plants from upper fl oors jutting above the streets an enormous variety of cultures and around the world. On the top of with external staircases, sprinkled with traditions including ancient Greek Akhun Mountain (663 m above the a selection of gift shops, pubs, taverns ruins and a Turkish fortress. sea level) an observation tower, built and lovely fl ower gardens. 

The theatre at Batumi and (right) Odessa’s opera house

44 | Making a Splash Summer 2007

44-Black-Sea.indd 44 16/7/07 18:25:05 Cruise3sixty conference Fort Lauderdale Cruise3sixty Conference highlights ruise3sixty, a Cruise Lines Ken - he did a really great job, the Marc Mancini, and featuring CInternational Association (CLIA) experience was absolutely fabulous leading cruise executives who event, was held from 30 March to 1 with impeccable service and fi ve-star fi elded wide-ranging topics, from April in Fort Lauderdale. This was dining. The staff really took good the future of home-based agents a travel conference with educational care of us.” to the importance of the agent- and professional development A distinguished panel of experts supplier relationship as it relates to programming, plus hands-on addressed issues of health, safety the future of cruising. business and technology training and environment head-on to allay Cruise executives included Royal opportunities for travel agents. the concerns that some agents’ Caribbean International’s Lisa At a previous cruise3sixty a customers may have had. Moderated Bauer, Carnival Cruise Lines’ Vicki panel of non-cruising travelers by Virginia Sheridan, president Freed, Celebrity Cruises’ Keith voiced their candid impressions of of M. Silver Associates, CLIA’s Lang, Norwegian Cruise Line’s cruise vacations, travel agents and national public relations fi rm, the Scott Rogers and Princess Cruises’ why they had not taken a cruise panel included J. Michael Crye, Jan Swartz. Agents included TAAB vacation. CLIA subsequently executive vice president of CLIA; members Penney Rudicil, The arranged for two of these “non- Dave Forney, former chief of the Travel Planner, Gallatin, Texas; cruisers” to take their fi rst cruise CDC Vessel Sanitation Program; Brad Anderson, America’s Vacation and cruise3sixty welcomed them Captain Karl Schultz, commander of Center, Escondido, Calif.; Scott back this time to share their the Miami Sector of the U.S. Coast Koepf, Jurni Network and Nexion, experience. Guard; and Jamie Sweeting, senior South Lake, Texas; and Joannie Ogg, Margarita Huerta, a director of director, travel and leisure, Center president of the National Association human resources, praised both her for Environmental Leadership in of Commissioned Agents travel agent Sylvia Berman and Business, Conservation International. Cruise panelists reiterated their Carnival Cruise Lines for debunking The panel demystifi ed the enduring commitment to the travel her preconceived notions about the perceptions surrounding norovirus. agency community, and encouraged value of travel agents and fears of Dave Forney commented that retailers to focus their selling efforts confi nement, boredom and nausea “Norovirus is widespread in the on the experience and value cruise she associated with cruising. “I now general population but the cruise vacations offer rather than simply see that having a travel agent is very industry has to report every case focusing on price. The executives important. Sylvia was so informative to the Centers for Disease Control also detailed ways in which they about everything - including all the and Prevention (CDC). This kind of are improving their relationships destinations we visited. Her input reporting doesn’t exist anywhere else with agents through new and was absolutely invaluable. I felt on land.” It is estimated by the CDC improved technology systems and so pampered and the service was that 23 million Americans contract other products designed to enhance impeccable. I had so many options to norovirus every year, or one in every productivity. Panelists inspired choose from in terms of activities and 12 people, whereas less than one in agents to work toward boosting dining.” every 3,600 cruise passengers has their cruise sales and stressed that all Attorney Jim Long and his wife, actually been affected by norovirus. agents - both home-based and brick- who were concerned about the Forney also made the point that the and-mortar - are viewed as equal impersonal nature of cruising, used sanitation conditions on ships are business partners. Ken Smith, owner of Dreams Come impeccable. The popularity of Cruise3sixty True in Maplewood, New Jersey, as There was a new twist to the 2007 has prompted CLIA to offer an agent for their Seabourn cruise. traditional industry panel with both east and west coast conferences “All our questions were answered by Agents View, moderated by Dr. in 2008. 

Summer 2007 Making a Splash | 45

45-CLIA.indd 45 16/7/07 18:25:29 News

San Diego benefi ts from Carnival’s year-round cruising

arnival Cruise Lines’ fi rst year- day cruises aboard the 2,052-passenger in addition to the seasonal eight day Cround Mexican Riviera cruises from Elation with Cabo San Lucas the cruises that have been operated by the Port of San Diego is set to boost only call on the four day programme, Carnival Spirit since 2004. Together passenger numbers signifi cantly. The while Ensenada is added on the fi ve these two Carnival ships will draw over programme features 78 four and fi ve day route. This new deployment is 225,000 passengers to San Diego. Dominica World cruises Trapani, Sicily chosen as for two of Fred. attracts cruise location for CBS Olsen’s vessels ships reality show for 2009 rapani is Located in the western Tpart of Sicily, it is the gateway to irate Master’ is the next epic oudicca will sail from Southampton, the sites of Erice, Segesta, Marsala, ‘Padventure reality series from BEngland, on 6 January 2009, on Mazara del Vallo, Selinunte, Emmy award-winner Mark Burnett, a 97-day westbound voyage through Mothia, Castellammare and the executive producer of the ‘Survivor’ the Caribbean, the South Pacifi c, Natural reserve of the Zingaro, the television series from CBS. The show Australia, where she will visit six ports, Egadi islands, Agrigento and the will send 16 modern-day pirates on a Tasmania, South Africa and up the west Valley of the Temples. The port is high seas adventure where they will live coast of Africa back to Southampton. well sheltered from winds and the as buccaneers and scour Dominica for The Black Watch will depart Dover, climate is mild all year. The cruise 33 days in search of hidden treasure England on February 15, 2009, on berth is located in front of the that will total $1 million. Dominica was a 104-day eastbound route through city’s historic centre, which can be selected for its lush, pristine landscape the Mediterranean, Middle East, India, reached on foot by simply crossing with rugged mountain peaks, deep river Vietnam, Hong Kong, China, Japan, the street. The berthing area is gorges, towering waterfalls and accessible Petropavlosk, Russia, the Aleutian Islands, ISPS regulated and tour buses can coastline according to Lisa Hennessy. Alaska, where she will visit three ports, park close to ship. There is an She also praised the people of Dominica Vancouver, three western U.S. ports, alternative anchorage point, one for their warm greeting and the support Mexico, the Caribbean and the Azores mile from the landing point, well afforded to all their production staff. Islands before returning to Dover. sheltered from winds. Photos: Trans-Ocean Photos Photos: Trans-Ocean

54 ports and destinations won awards as a result of the annual survey conducted by Dream World Cruise Destinations publication at the beginning of the year. Representatives of fi ve of the winners are shown here at Seatrade, Miami with their certifi cates, clockwise from bottom left: Dubai, UAE for Best Turnaround Port Operations and Best Turnaround Destination; Kalundborg, Denmark for Best Port Welcome; Bilbao, Spain for Most Improved Port Facilities; Puerto Quetzal, Guatemala for Most Improved Destination, Organised Tours; and extreme right, Eidfjord for Most Improved Destination.

46 | Making a Splash Summer 2007

46-48-News.indd Sec2:46 16/7/07 18:26:00 News

French Riviera creates Cruise Club

he French Riviera Cruise Club confi dence and make improvements for cruise lines and have agreement Thas been set up to by The French through the co-operation between to avoid congestion and to publicise Riviera Tourist Board, Riviera Ports ports & destinations and by taking cruise calls two years in advance on the Authority, Chamber of Commerce of united action so that, for example, Riviera Ports website. Cannes, Nice and Villefranche and the there are common service standards During the 2006 season more that Tourism Boards of the cities of Cannes, relating to the welcome, staff, image, 60% of the 625,000 cruise passengers Nice, Villefranche. These founding signs, documentation, security and who visited the Riviera Côte d’Azur members will be joined by Associate so on. Also to develop products came for the fi rst time and 90% stated Members drawn from port agents, and services for excursions and new their interest in returning in the future. pilots, the airport, tour operators, taxis, destinations as well as have a reception Average spend per passenger was €107 hotels and shops etc. at the airport and provide city maps. in Cannes, €92 in Villefranche-sur-Mer The objective of the Club is to build The Club will study for new berths and €66 in Nice. Silversea hints at new Palanga’s ship interior Amber avid Morris, Silversea’s Executive only used 12% of the time whereas DVice President, Worldwide Sales it accounts for 30% of the space. Museum and Marketing visited London at the More rooms will be added around back end of May to talk over a wide the theatre and it seems as if some n extensive collection of amber variety of subjects as diverse as ship of these may be lounge areas and Ajewellery can be seen at the resort size, world cruises, the demanding night club venues where guests town of Palanga, just 25 kilomoteres nature of their clientele, 85% load can talk and relax free from a disco from the por of Klaipeda. The Amber factors, high yields, agent education environment. There will also be Museum of Palanga, a branch of the programmes, price driven products, a bigger spa as their existing fleet Lithuanian Art Museum was formerly luxury resorts, international markets could easily fill spa spaces twice the the Tyszkiewicz palace. Opened in and the fly element of fly-cruising. size, all of the time. And there will 1963, the museum is set in the grounds Morris also talked about Silversea’s probably be two further restaurant of a botanical garden with over two new larger ship which will have a options. Morris and his team are hundred different types of trees and 540 capacity. This will have more in confident mood as the ‘new’ shrubs. The collection is displayed public spaces with more options Silversea team finds its feet and in 15 rooms containing about 4,500 including a smaller, more intimate begin to implement new strategies exhibits and is considered to be one and more personal theatre as on for growth and plan for the arrival of the most extensive collections their existing ships the theatre is of their new bigger ship. anywhere. Sinop targets cruise tourism

useums, historical and Byzantium, Seljuks and Ottoman Marchaeological sites, caves, over periods. Textiles and model boats are 25 waterfalls both large and small examples of the local crafts available in cascading through a canyon, and a town. Sinop has the only natural port beautiful fjord greet visitors to Sinop, in Turkey and its quay is 139 metres in the Turkish city on the Black Sea. The length and it is located in the centre of archaeological museum that reopened the town where the draft is up to 13.5 in 1970 contains fi nds from the Roman, metres.

Summer 2007 Making a Splash | 47

46-48-News.indd Sec2:47 16/7/07 18:26:08 News

Overhaul for Carnival’s open deck spaces

xpansive children’s water parks, a Enew design style and features for the pool areas, and the creation of the Serenity adults only deck area will be part of a dramatic transformation of the open decks of Carnival Cruise Lines’ eight Fantasy-class ships. The new features are part of Carnival’s $250 million ‘Evolutions of Fun’ programme, an ambitious ship refurbishment and product enhancement initiative, which focuses on the line’s eight Fantasy-class vessels. This initiative is also responding to the changing needs of health-conscious consumers with a complete overhaul of 12,000-square-foot spa facilities. The spa makeovers include new private treatment rooms, state-of-the art exercise equipment and a host of cosmetic enhancements. Many aspects of the initiative have already been completed on the Fantasy, Ecstasy and Fascination and partially executed on the Sensation, Elation and Paradise. By 2009, the entire Fantasy-class fl eet will The port of Cork invests have had their makeovers. to welcome Independence Curtis take new marketing role at of the Seas Cunard he Port of Cork Company has increase its length to 385 metres. Tdecided to undertake a further This lengthening will make the berth unard Line has appointed Richard upgrade of its Cobh Cruise Terminal the largest on the Irish mainland and CCurtis as head of marketing. He in preparation for a number of the only facility capable of handling replaces Stuart Perl, who left the calls in 2008 by Royal Caribbean ships of the size of Independence of the company to become managing director International’s Independence of the Seas. The Port of Cork estimate the of Peter Deilmann Cruises. Curtis, Seas, which will be the largest vessel economic value of the port’s cruise who has already taken over the role, ever to cruise in Northern Europe. business in 2007, in terms of direct joins the company from Small Luxury A 45 metre extension to the berth and indirect expenditure, will be Hotels of the World, where he was vice at the Cobh Cruise Terminal will around €35million. president for marketing. Costa in agreement with Air France

osta Crociere and Air France commercial synergies between the two reserved for Costa guests boarding Chave announced the signing of companies. one of the Italian company’s twelve a letter of intent. At a meeting held Under this agreement, the ships, deployed at a number of ports at the Air France head offi ce, the companies will coordinate their worldwide, will rise substantially. airline’s chairman and chief executive schedules and capacities in order The ultimate aim of the agreement offi cer, Mr. Jean-Cyril Spinetta and to provide their customers with is to allow customers of both his Costa Crociere counterpart, Mr. additional benefi ts and services and companies to benefi t from each Pier Luigi Foschi, signed a protocol allowing each partner to develop partner’s loyalty programmes as agreement setting down the details their growth. As a result, the well as other joint online marketing of a partnership aimed at boosting number of seats on Air France fl ights campaigns.

48 | Making a Splash Summer 2007

46-48-News.indd Sec2:48 16/7/07 18:26:12 Trieste comes into its own

Marseille hosts christening of he Italian city of Trieste has a Tmixture of cultures with Austrian Costa Serena style buildings and Yugoslav infl uence. Visitors can see archaeological sights, he sister ship to Costa Concordia feature on all Costa newbuilds. sit in a typical Austrian café or visit the Twas christened in a lavish That’s a signifi cant hike of 50% on artisans in the Old Town to see their ceremony at Marseille this past May the number of cabins devoted to work in gold and other metals, or the in a move which confi rmed Costa this wellness concept compared to pottery they have crafted. Croatia is Crociere’s dominant position in Concordia. Costa Serena’s inaugural not far away and Slovenia is just 12 the French market. Costa Serena is sailings leave Venice each Sunday, kilometres from the centre of Trieste similar to Costa Concordia but there on a seven night cruise, calling at - in 15 minutes you can be in another are differences. Serena boasts 575 Bari, Katakolon, Izmir, Istanbul and country. cabins with balconies out of a total Dubrovnik until November when she The biggest caves in Europe of 1500 and of these 99 are given begins 10- and 11-night cruises to the are within easy reach and there over to the Samara concept, a regular Canary Islands. are tours of Mirimar Castle, now a museum. The region is famous for its white wine and since the vineyards are about 50kms away, this is another popular tour. Here you can either ride on horseback through the vineyards and visit the cellars and see the production process. For horse lovers there is the opportunity to visit the famous Lupica stud farm in Slovenia. Others may choose to visit three countries in a day by adding Slovenia and Croatia to their time in Italy. Alternatively you can spend Caught on camera the day on a beach. From next year there will be a fast imon Douwes, Director, Land Development, Seabourn ferry connection to Venice which SDeployment & Itinerary Cruise Line (left to right) caught on will leave the centre of Trieste and Planning, Holland America camera during a visit to the Tree of arrive at San Marco. It will carry 300 Line; Bruce Krumrine, VP Shore Friendship and its museum on a tour people and this could provide a real Operations, Princess Cruises; and of Sochi, Russia which also included a alternative to the ships that cannot Peter Cox, Director Itinerary & visit to Stalin’s Dacha. berth in Venice.

Making a splash Readers are advised to check that any Making a Splash and Dream World material facts are still current with the Cruise Destinations are available shcroft & Associates Limited, the responsible authorities. annually for £35 including postage. Apublisher of Making a Splash, would Making a Splash is published four The contents of these publications like to express their sincere thanks and times a year, as a section of the Dream are protected by copyright. All rights gratitude to the many organisations World Cruise Destinations magazine in reserved. ISSN 1351-640X. that have helped in the production the Spring and Autumn, and as a stand For further information about future of this digest by supplying articles, alone publication in the Summer and issues please contact Chris Ashcroft by reports, facts and fi gures, information Winter. phone on +44 (0) 20 8 99 44 123 or by and pictures or provided help in other What is your news? If you have email: [email protected]. ways. We have made every effort to a relevant news story for Making Published by Ashcroft & Associates ensure the accuracy of the information a Splash please email the editor: Limited, PO Box 57940, London but changes occur incessantly. [email protected] W4 5RD, United Kingdom

IBC-News.indd 50 16/7/07 18:27:36 Waves design for Terminal A

CLIA Hall of Fame

hile Costa’s new Terminal LIA honoured fi ve inductees into its WD was being opened at the Terminal A has included a covered CHall of Fame, including Richard Fain, port of Barcelona, the terminal walkway to Terminal B which chairman and Chief executive offi cer operator Creuers del Port revealed allows for complete fl exibility of of Royal Caribbean Cruises Limited the designs for its new Terminal the combined spaces of these two (above); Kathy and Leo Falkensammer, A which is currently under terminals. The new Terminal A will owners of Prestige Travel; Knut Kloster, construction. The design for be ready for use for the 2008 season. co-founder of Norwegian Caribbean Cruise Line, now known as NCL; and the late Deborah Natansohn, who was president of Seabourn Cruise Line.

South Corsica invests

for the cruise market Dickinson he port of Ajaccio, South Corsica, ships carrying up to 300 passengers. Tis on schedule to complete its The fi rst is to develop greater airlift announces his new cruise pier by the end of 2008. to the city’s international airport, in The pier, which will be 280 metres particular direct fl ights from major retirement in length, 20 metres wide and with a European hubs including the UK. minimum draft of 10 metres, will be Secondly, to enhance the runway to ob Dickinson, president and dedicated to the cruise market. This allow the larger 777’s to land - currently Bchief executive offi cer of Carnival €17.23 million investment is part of a the largest aircraft able to land are Cruise Lines, has informed Carnival long term strategy to increase cruise 747’s. And fi nally, the construction Corporation & plc that he will retire at passenger arrivals from 196,000 to of two new hotels in the 4/5 star the end of the year. Although Dickinson 500,000 by 2010. Over 42% of the cost, categories will be completed by the end will remain on the company’s board of the largest share, is being borne by CCI of the year to help in that objective. directors, Gerry Cahill, executive vice Ajaccio South Corsica and the balance Additional investment is planned for president and chief fi nancial offi cer is shared between the European Union, Portovecchio to enable ships up to 220 of Carnival Corporation & plc, will the Corsican regional government, and metres to berth alongside the quay. As assume Dickinson’s responsibilities as the French State. this project will require the channel and president and chief executive offi cer Adjacent to the new pier will the turning circle area to be dredged effective immediately so that there be the redeveloped marina which the scheme will require a feasibility is an ample transition period. David will have space for 480 yachts. A study by environmental agencies before Bernstein, Carnival Corporation & number of other initiatives have been the works can begin. The CCI are plc’s vice president and treasurer, will implemented to enable Ajaccio to hopeful that this new facility will be become the company’s chief fi nancial confi dently offer turnarounds for completed during 2009. offi cer, also effective immediately.

OBC-News.indd 50 16/7/07 18:28:20