We Sell Popcorn and Paint and Applesauce and Drugs and Shoe Polish and Soap

Cents

BROAD ,aD .. r"rp tt''>'' 21 cr° THE BUSINESSWEEa6LY 1C Zpi1 Yp lity T18 OCTOBER 15, 1962

Clears want radio's 24- year -old power limit A special report: how the foreign tv markst raised; will ask 500 -750 kw 27 is booming 75

How to cope with the candidates: FCC gives Current trends in government regulation answers to 87 problems 107 draw dissent from Hyde 52

COMPLETE INDEX PAGE 7

We sell popcorn and paint and applesauce and drugs and shoe polish and soap. The people who make these and many other products are sold on the selling ability of the YANKEE NETWORK. (The only network that covers 96% of New England). They rely on our power to move a mountain of their goods. We (deliver! We can for you! THE YANKEE NETWORK -THE ONE BUY THAT COVERS ALL NEW ENGLAND

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YANKEE MARKETS: Key Station: WNAC, Boston, Massachusetts. CONNECTICUT: Bridgeport, Hartford, New London, Torrington, Waterbury. MAINE: Augusta, Bangor, Biddeford, Lewiston, Port- land, Presque Isle. MASSACHUSETTS: Boston, Fall River, Fitch- burg, Greenfield, Hyannis, Lowell, Northampton, Pittsfield, Springfield, Ware, Worcester. NEW HAMPSHIRE: Claremont, Con- cord, Hanover, Keene, Manchester. RHODE ISLAND: Provi- dence, Westerly. VERMONT: Brattleboro, Rutland, Waterbury. MEN AT WORK

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Working with the League of Women Voters in August, KTVI brought together candidates seeking the office of County Supervisor. For one prime -time hour, viewers telephoned questions to the League at our studios. The candidates replied on camera. After the program, St. Louisans were better equipped to make an informed decision.

Follow-up: This month, before Novemuer elections, six more prime -time programs in the "Call the Candidate" series. Another reason why the Spirit of St. Louis is reflect- ed on KTVI -and why that spirit is New.

television 2 Facts & Figures The NSI Average Week & Four Week -Cumulative Re- port for August, 1962, shows KRLD -TV to be 22.3% ahead of Station B in Homes Reached, 52.8% ahead of Station C, and 119.6% ahead of Station D. Take advantage of Chan- nel 4's domination - proven season after season, rating period after rating period. See your Advertising Time Sales representative.

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4 BROADCASTING, October 15, 1962 Best bet: Collins will stay Now they're speculating about NAB CLOSED CIRCUIT President LeRoy Collins running for his old office of governor of Florida suspense until year's grace sought in Educational politics in 1964 but, at this stage, indications House resolution has expired in July are he won't. In Oct. 9 Tampa 1963. FCC is bothered by language Staff proposed FCC directive that Tribune, political writer Vernon Brad- of proposed order denying reconsid- educational tv stations should make their facilities ford said Mr. Collins "might make eration and seeks to find way "out of available for political an unprecedented bid again for the the congressional dilemma." Thus broadcasts (CLOSED CIRCUIT, Oct. 9) job if there was enough pressure from far approval in principle only has been has run into stiff opposition among friends." Gov. Collins repeatedly has given. commissioners. New directive for commercial stations was released last said he isn't candidate and intends Battle for 14, 15? staying with NAB. week (see page 107) and etv state- Mobile communications group lead- ment was on meeting agenda but Gov. Collins now is winding up ing forces seeking uhf chs. 14 and 15 passed over. Staff is still working on second year of his three -year contract from tv may not realize it but broad- final draft of policy statement but as NAB president at $75,000 per year, cast engineers familiar with their op- officials said its chances of being re- plus allowances. Prior to NAB's erations are all set to rebut their con- leased soon are no better than even. winter board meeting Jan. 13 -18 at tentions, i.e., 450 -470 me band, now Camelback in Phoenix, top -level board allocated for mobile users, is not Equal exposure committee will negotiate with him on being fully used; number of circuits extension of his contract beyond Jan- New and fresh approach to "equal can be doubled if channel splitting uary 1964 in keeping with provision time" precept evolved by WBML were authorized, and some areas as- for year's advance notice. Even though Macon is arousing interest of Georgia signed to railroads, fire safety serv- all hasn't been serene, there's no legislators and may be emulated else- ices, etc. are sparcely occupied and doubt that Gov. Collins can get con- where. When Macon Telegraph at- be transferred to heavy users tract extension for asking. Board com- could tacked Georgia's senior senator, Rich- mittee comprises Clair McCollough, like taxicabs or industry systems. ard B. Russell (D.), last Tuesday, Steinman Stations, joint board chair- Busy Telstar Oct. 9 because of his stand on U. of man; and chairmen and vice chair- Mississippi integration crisis, George men of radio and television boards: Though eventual tv use of space W. Patton, general manager, offered Willard Schroeder, WOOD Grand satellites is expected to be primarily senator equal exposure on WBML. Rapids, Ben Strouse, WWDC-FM for big events, a la last week's open- Eight- minute taped reply was carried Washington for radio; William B. ing of Ecumenical Council, AT &T's four times on same -day. Telstar has been averaging tv usage Quarton, WMT -TV Cedar Rapids, Senator Russell, leader of southern James D. Russell, Colorado about once every two days. AT &T KKTV block, said he was pleased to be given Springs for television. records show it was used for trans- atlantic black- and -white tv 37 times opportunity to answer newspaper and Spinning their wheels? between July 10 launching and Sept. was most favorably disposed to use 28; for color tv five times and for of time to answer printed attack. Mr. Clear channel stations which plan radio six. Usage ranged from four Patton reports other stations in area to file applications for higher power or five minutes to well over half - have indicated they will adopt same (see page 27) will be wasting their hour per pass. AT&T authorities method and Mr. Patton said he in- time and money, says one highly haven't developed rates and decline tends to pursue policy in his single placed FCC official. Official said ap- to estimate what this usage -provided newspaper ownership market. plications would be unacceptable for free -would be worth in money. two reasons: (1) freeze currently in Meanwhile Telstar's usable periods Children and tv research force against applications for major have been gradually shortening; it is Government officials are expressing changes in facilities of existing am due to be out of reach for any use stations (which FCC last week refused concern over delay in getting proposed from Sept. 23 until early January, long -range research project on tele- to reconsider, see page 46); (2) they when it will begin edging back into would entail lifting of limit on powers vision's effect on children underway. range time. Plans for project, to be sponsored by in excess of 50 kw -House resolution Dept. of Health, Education & Wel- urging higher powers notwithstanding. Filmways proposal fare, were announced in July by form- Some clear channel outlets have dis- Negotiations said to be underway er HEW Secretary Abraham A. Ribi- cussed application proposal with FCC whereby Filmways' production facili- coff (BROADCASTING, July 9). First and were advised not to file, official ties in New York will be leased for step is to be series of conferences in said. tv commercials. Under terms, subject which educators and specialists in tele- FCC held special meeting last to approval of board and by stock- vision and child welfare will outline Thursday on clear channels and in- holders, principal employes would research projects. But steering com- structed staff to draft document pro- lease and run facilities. Bulk of Film - mittee appointed to make arrange- posing denial of petitions for recon- ways' operation now is in Hollywood, ments for these conferences, has been sideration of breakdown of 13 clears. accounting for 1 of its gross. West unable to agree on methods. Group Also discussed were conflicting Sen- coast offices direct four areas of ac- has held two meetings, both largely ate and House resolutions on maxi- tivity: Motion picture production; tv fruitless. Another is scheduled for mum permissible powers. While ap- film programs (Mr. Ed and Beverly next month. Government official hint- plications for new stations to dupli- Hillbillies on CBS -TV); co- production ed if that is unsuccessful in settling cate clears would be allowed during of tv commercials with MGM; over- "many issues" remaining, HEW may freeze, FCC intends to hold them in seas sales (tv film and commercials). be forced to reconsider entire project.

Published every Monday, 53rd issue (Yearbook Number) published in November, by BROADCASTING PUBLICATIONS INC., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington. D. C., and additional offices. IAC LeGOFF National News *-f&et

CARL CEOERBERG State and Local News THIS IS NEWS AND DETROIT GETS IT FIRST ON

WJBK TV DETROIT

Newest, earliest, most complete half -hour news wrap - up! That's "6 O'Clock Report," featuring national, state and local news, sports, weather, and the first and only daily editorials on any TV station in the area, all in one daily 6 to 6:30 p.m. package. One

more mighty good reason why Channel 2 is No. 1 with Southeastern Michigan viewers ... and advertisers! LOUIS MILLER Editorial Comment CBS IN DETROIT

RAY LANE Sports News

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STORER TELEVISION SALES, INC., representatives for oll Storer television stations.

6 BROADCASTING, October 15, 1962 WEEK IN BRIEF

A quarter- century power famine for radio stations desir- What to do about political candidates? The FCC has ing to raise the 50 kw maximum on transmitted signals come up with some timely hints to guide broadcasters in would be broken under proposal submitted to FCC by 13 dealing with these programs. They're designed to help

. stations that want 500 kw or 750 kw. See lead story .. . stations avoid trouble in campaigns. See .. CLEARS ASK HIGHER POWER ... 27 COPING WITH CANDIDATES ... 107

Everyone has an idea about the most dangerous hazard Live tv will cover only the preliminary routine when the facing broadcasting. Commissioner Rosel Hyde, who has second Billie Sol Estes trial opens in Tyler, Tex., but spent much of his life at the FCC, says too much federal silent film will be allowed during testimony; live tv will

counsel. See . control can destroy the medium. See .. . pick up summations by ..

ROAD TO RADIO -TV OBLIVION . .. 52 ESTES TRIAL COVERAGE ... 93

What does tv programming need? Less incest, says What's needed in satellites, according to Gerald Gross Edward H. Weiss, Chicago agency head. He feels creative (ex-FCCer now heading ITU in Geneva), is a single, inte- people must go out in search of new ideas; commercials grated communications system. This would be managed

. are often better than programs. See .. . by the UN and avoid much confusion. See ..

ADMEN ARISE, WEISS URGES ... 30 ONE SATELLITE SYSTEM . .. 92

Congress passeì'a bill last week on obscenity in the Here's a laudable idea: "Put a dent in the dumbness of District of Columbia; brings protests from media who see the American people." This is the plan of American Free- danger in giving the police important censorship powers. dom Network, proposing an information program service President asked to veto measure. See ... for radio on exclusive- market basis. See ... ANTI -OBSCENITY IN D. C.. .. 40 HOW DUMB IS THE PUBLIC? ... 66 SPECIAL REPORT: FOREIGN TV

U. S. investors are taking a close look at the expansion An expanding international market for U. S. tv programs of television in other countries and backing their knowl- may reach a $52- million peak in 1962, judging by a close edge with investment money, according to a depth study look at this market. There are signs, too, that the future of this phase of broadcasting. See ... holds even brighter prospects. See ... BOOM FOR FOREIGN TV ... 75 OVERSEAS SALES $52 MILLION . .. 78

DEPARTMENTS iffiA BROADCASTING RADIO AT DEADLINE 9 INTERNATIONAL 75 Published every Monday, 53rd issue BROADCAST ADVERTISING 30 LEAD STORY 27 (Yearbook Number) published in November by BROADCASTING PUBLICA- BUSINESS BRIEFLY 38 THE MEDIA 92 TIONS, INC. Second -class postage paid at Washington. D. C., and additional CHANGING HANDS 94 MONDAY MEMO 22 offices. Subscription prices: Annual sub- 5 IN 39 CLOSED CIRCUIT NEW PRODUCTS TV scription for 52 weekly issues $7.00. 14 OPEN 14 Annual subscription including Year- DATEBOOK MIKE book Number $12.00. Add $2.00 per year for Canada and $4.00 for all EDITORIAL PAGE 130 OUR RESPECTS 129 other countries. Subscriber's occu- pation required. Regular issues 35 EQUIPMENT & ENGINEERING 99 PROGRAMMING 66 cents per copy. Yearbook Number FANFARE 121 WEEK'S HEADLINERS 10 $5.00 per copy. Subscription orders and address FATES & FORTUNES 101 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales St., N.W., FILM SALES 72 Washington 6, D. C. On changes, please include both old and new FOR THE RECORD 106 addresses plus address label from GOVERNMENT 40 front cover of magazine.

BROADCASTING, October 15, 1962 7 SO Kansas is on wheels. Automotive sales are really rolling. And, any way you check 'em, the figures DETROIT add up to WIBW AIR MEDIA as the best way to cover the best of Kansas. Here is the way we ASKED ABOUT sum it up -from the current Sales Management Survey of Buying Power and other reliable sources. TOPEKA... But, use your own yardstick. You'll agree.

I(II _TOPEKA I+ WIBW *- I EKA* and 68 counties Win' Tánd 38 .- dominant coverage-` I coûnties -lin 45 counties-"r RADIO TV .. -i AND FOUND THE TURNPIKE TO AUTOMOTIVE SALES!

Automotive Sales in WIBW -Kan- Automotive Units in WIBW- Kansas in Rural Highway Mileage in Kansas sas in 1961 were $264,144,000. 1961 add to the impressive total of now totals more than 125,000 miles. An increase of more than $12 764,381. This includes cars, trucks, Kansas is second only to Texas in million over 1960. tractors, trailers and motorcycles. this sales stimulating category.

For complete area or local Topeka coverage, sched- Nit I ule WIBW Radio, TV and FM. Use all three or the combination that fits your budget and your TOPEKA, KANSAS distribution. Ask Avery -Knodel or your WIBW office for rates, availabilities and case histories. RADIO 5000 Watts at 580 CBS RADIO NETWORK Division of Stauffer Publications MI G1 TV- Channel 13 Represented Nationally by RADIO CODE CBS - NBC - ABC \\ !1\14NODEL /lll 0 FM RADIO 91.3 Megacycles e BROADCASTING, October 15, 1962 Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT DEADLINE

Force. They will leave Washington ASCAP, court to head off tv fee delinquents Wednesday afternoon, Oct. 24, and return following Saturday. Also on trip IN ARREARS WOULD LOSE MUSIC LICENSES STATIONS will be Commissioners Frederick W. Television stations as much as 60 rates for stations. This has effect of Ford, Robert E. Lee and E. William days behind in their payments to Amer- avoiding two separate rate proceedings, Henry. ican Society of Composers, Authors & since one will be necessary for stations Commissioner Henry received his Publishers will get one -month formal whether or not they win appeal to Su- first assignment from FCC last week- notice and then, if they don't settle up, preme Court. as second alternate defense commission- ASCAP can ask court to cancel their Judge Ryan denied CBS motion er, replacing Chairman Newton N. licenses to use ASCAP music. to require ASCAP to put 20% of its Minow. Commissioner Lee, who was This procedure, it was learned Fri- tv receipts into reserve fund from which head of defense for several years, is first day, was suggested by U. S. Judge Syl- to rebate broadcasters if they win rate alternate to Commissioner Bartley. vester J. Ryan in meeting earlier in reduction (BROADCASTING, Sept. 9, 17). week with counsel for ASCAP, net- Judge Ryan held that ASCAP is finan- Newhouse transacts works, and All -Industry Tv Stations Mu- cially responsible and that he doesn't sic License Committee. ASCAP, which want to pre -judge question of reduction for Omaha properties had complained that 91 tv stations are of or increase in rates by seeming to Negotiations for purchase of Omaha in arrears, supplied list of 59 which it anticipate a reduction. World -Herald (and its KETV [TV]) said were at least two months behind are under way with group publisher - as of Oct. 1. Other 32, not listed, were Senate asked to drop broadcaster Samuel 1. Newhouse, it said to be one month in arrears. policy limiting clears was acknowledged Oct. 12. Officials of all- industry committee Newspaper board met Friday but Senate has been asked to reconsider plan to advise stations about ASCAP did not immediately accept offer; it its 1938 resolution recommending that charges and court- approved procedures. will be considered further, it was said. FCC limit power of am stations to 50 ASCAP tv licenses are under court Offer amounts to $40 million, it was kw. jurisdiction because old licenses were understood, but newspaper is said to Sen. Stuart Symington (D -Mo.), in extended by court order for duration have cash assets of $8 million. Trans- Senate speech Thursday, cited military of current litigation over new contracts. action also would include multi -story need for higher-powered clear- channel ASCAP counsel assured court that medical building owned by newspaper. stations as one factor justifying reversal. its 59- station list included no cases World -Herald, founded in 1885, is He quoted Air Force officials as stat- where arrears might be due to mis- only newspaper in Omaha; it publishes ing that higher power would strengthen understandings, disputes over account- morning and afternoon editions. Week- its system of survivable communica- ing, etc. Judge Ryan said that if sta- day circulation is over 250,000. tions. System, called Brecom (Broad- tion and ASCAP disagree on amounts Acquisition of five -year -old KETV cast Emergency Communications Sys- due, station should pay what it thinks it (ch. 7 with ABC affiliation) would tem), provides teletype communica- owes and let court, if necessary, de- give Newhouse group its fifth vhf tele- tions between military posts through termine balance. vision outlet; it also owns three radio commercial clear -channel stations with- Through letters from all- industry outlets. out committee, first group of alleged de- interrupting regular broadcasts Newhouse stations: WSYR- AM -FM- (BROADCASTING, May 28). linquents will get closer to 60 days TV Syracuse, N. Y.; WAPI- AM -FM- Sen. Symington noted House resolu- notice than 30, because court order TV Birmingham, Ala.; 50% of KOIN- tion, approved in July, recommended specified that ASCAP shall not send AM-FM-TV Portland, Ore.; 25% of higher power for clear channels (see its notices for 30 days, or until Nov. 10. KTVI (TV) St. Louis, Mo., and all story, page He said he hopes Committee letters are expected to be 27). of WPTA (TV) Harrisburg, Pa. (uhf, Senate would take action in mailed in next few days. similar on ch. 27). next session. Procedures emerged from Wednesday Mr. Newhouse earlier this summer meeting of counsel and Judge Ryan, Bland succeeds McLean paid $42 million for New Orleans who is presiding over current ASCAP license litigation in U. S. Southern Dis- as Quality Radio head trict Court in New York. Meeting also Quality Radio Group Inc. announced produced these results: election of Thomas (Al) Bland Friday Defenders Over ASCAP's opposition, Judge as president to succeed Scott McLean, Three advertising agency ex- Ryan granted all- industry station com- who resigned when Crosley Broadcast- ecutives are scheduled to appear mittee's motion to sever its case from ing Corp. transferred him to New York today (Oct. 15) on CBS -TV's that of networks. This move, not op- as tv sales manager. Mr. Bland is vice Calendar (10 -10:30 a.m. EDT) posed by networks, makes it unneces- president and general program manager to discuss advertising's place in sary for them to participate in stations' of Crosley. Other officers and directors U. S. economy. They are Syl- proposed appeal to Supreme Court on continue unchanged. vester L. Weaver Jr., president question of stations' bid for new type FCC members plan of M -E Productions; David of license (BROADCASTING, Sept. 17). Ogilvy, chairman, Ogilvy, Benson Judge Ryan accepted proposal made tour of defense posts & Mather, and Nicholas Samstag, by CBS and endorsed by ASCAP that Four members of FCC, headed by former promotion director of rate hearing on network music licenses defense Commissioner Robert T. Bart- Time Inc. who now heads his be delayed until after stations' appeal ley, will tour defense installations in own agency. and then combined with hearing to set West next week under auspices of Air

more AT DEADLINE page 10

BROADCASTING, October 15, 1962 9 it is presenting filmed documentary on WEEK'S HEADLINERS Berlin tunneling operations Oct. 31 (see story page 70). Lee Moselle Blair Television, new "unified" tv sales State Department official confirmed has succeeded division of John Blair & Co., New York CBS account. Robert Manning, assist- Rodney Erickson representation firm. Ed Shurick, execu- ant secretary for public affairs, said de- as president of tive vp of Blair-Tv, resigns (see story, partment, after hearing of CBS plans Filmways Inc., page 34). for documentary, urged network to New York. Mr. drop them. Moselle has been He said department felt that filming Sigurd S. Lar- of escape would involve risk for member of Film - mon, 71, board Amer- ways board and chairman of ican correspondents and cameramen partner in law and, "by loosening secrecy, enhance Young & Rubi- risk of injury, capture firm of Katz, cam, New York, or death for the would-be escapees." He Mr. Moselle Moselle & Schier, will retire at end also said such general counsel to activities could "complicate the delicate of this year. Mr. Berlin problem itself." Filmways. Mr. Moselle also becomes Larmon had been executive officer, taking over pro- chief chief executive Westinghouse Electric duction company's administrative af- officer of Y &R fairs from Martin Ransohoff, chairman until earlier this signs consent order of board and production chief. Mr. Mr. Larmon year, and served Erickson, whose contract with Film - Westinghouse Electric Corp. agreed as president of Friday (Oct. 12) to consent judgment ways will end in November, is expected agency from 1942 to 1959. George H. to become associated with development which forbids company from engaging Gribbin succeeded him as president of in any plan to restrict export of radio of broadcast properties. He also retains Y &R, and earlier this year as chief ex- stock ownership in Filmways, which and tv receivers into Canada. ecutive officer. Mr. Larmon, who has Order stems from 1958 complaint has four network tv shows on air- been with agency since 1929, was elect- Beverly Hillbillies, Mr. Ed, Shell's by Dept. of Justice against Westing- ed president and chief executive officer house, General Electric and Philips of Wonderful World of Golf and Make a in 1942 to succeed Raymond Rubicam Face. Eindhoven charging that three com- on latter's retirement. He entered adver- panies tied up Canadian rights to manu- Dave Lundy, executive vp of Blair tising as account executive with N. W. facture radio and tv sets through patent Television Assoc., named president of Ayer. Philadelphia, in 1925. pool for past 36 years. Previously Philips agreed to consent For other personnel changes of the week see FATES & FORTUNES order; suit against GE is still pending. Shut -down WBAI(FM) Times -Picayune and States Item. Visual to distribute expected back on air Newhouse newspapers are Syracuse ITA (N.Y.) Post -Standard and Herald- broadcast gear WBAI (FM) New York, off air Journal, Newark (N.J.) Star -Ledger, Visual Electronics Corp. was ap- since midnight, Oct. 9 because of trans- Jersey City (N.J.) Jersey Journal, Long pointed Friday as exclusive distributor mission difficulties, was expected to Island (N.Y.) Press and Star -Journal, of all broadcast equipment manufac- resume broadcasting over weekend Staten Island (N.Y.) Advance, Harris- tured by ITA Electronics Corp., Lans- (Oct. 13) . burg (Pa.) Patriot and News, Portland downe, Pa. Included in ITA line are Announcements of WBAI's condi- (Ore.) Oregonian and Journal, St. transmitters, audio consoles and Docu- tion were broadcast by stations WNYC- Louis (Mo.) Globe- Democrat, Birm- mentor recording system that can be AM-FM, WFUV (FM) and WMCA, ingham (Ala.) News, Huntsville (Ala.) used for automatic logging. all New York. Times, Denver (Colo.) Post, New Or- ITA is subsidiary of Triangle Publi- leans (La.) Times-Picayune and States - U.S.- British tv drama Item, Springfield (Mass.) News cations which also owns WFIL-AM -TV and Philadelphia; WNBF and Union (minority). -AM -TV Bingham- set for co- production ton, N. Y.; WNHC-AM -TV New Mr. Newhouse has substantial inter- New Haven, Conn.; WFBG -AM -TV Al- effort in producing tv dramati- ests in Conde -Nast Publications Inc. zations for near -simultaneous toona, Pa., and KFRE -AM -TV Fresno, showing and Street & Smith Inc. to American Calif. and English audiences be- Newhouse newspaper empire was one ing announced today (Oct. 15) by of those mentioned by Rep. Emanuel CBS NBC -TV and Associated Rediffusion. Celler (D -N.Y.) in discussion of news- bows to U.S. plea, First such drama is "Shannon's Way" paper investigation which he intends to drops show on Berlin (by A. J. Cronin), to be cast with U.S. have his antitrust subcommittee begin star in lead and British actors in all CBS -TV stopped preparation of doc- in January (BROADCASTING, Oct. 1). other roles. It'll have exteriors filmed umentary on tunneling Probe also will consider newspaper own- operation under in Scotland, and final taping Berlin Wall Nov. 28 ership of tv and radio stations. when informed of U. S. at AR's studios in London. "national interest" in such projects, ac- U.S. will see program as one of WGBS gets night boost cording to Richard S. Salant, president Dupont Show Of The Week presenta- of CBS News. from 10 kw to 50 kw tions on Dec. 16, 10-11 p.m. EST. Network confirmed report published Show will be seen in same month in FCC announced Friday that it has Friday. (Oct. 12) but would not com- England, Scotland and Wales over AR's approved nighttime increase in power ment further. Mr. Salant was quoted programming facilities. Lewis Freed- by WGBS Miami from 10 kw to 50 kw. as saying that CBS News in early Au- man named producer; director and tal- WGBS, owned by Storer Broadcasting gust had dropped its plans when State ent selections still to be made. Other Co., is on 710 kc, 50 kw day, with Department made its feelings known. such international co- productions are directional antenna both day and night. NBC -TV revealed Thursday (Oct. 11) being considered, it was said.

10 BROADCASTING, October 15, 1962 MORE Adult Men 18 to 49 MORE Adult Women 18 to 49 MORE MORE Teenagers and Children LISTENERS IN CINCINNATI THAN ANY* OTHER STATION *CALL /1 Richard E. Nason, Pres. robert e. eastman & co., inc. !JUPITER BROADCASTING Lee C. Hanson, Gen'I. Sales Mgr. L/ He'll prove it to with the latest Pulse and Hooper Figures!

in Cincinnati

BROADCASTING, October 15, 1962 11

WSPD Television has faith in Toledo 13 -just as

New colonial headquarters for WSPD-TV

WSPD-TV mirrors the face of Toledo Toledo has faith inWSPD-TV

WSPD -TV's impressive new facilities are dramatic proof of the faith that WSPD -TV has in Toledo. WSPD -TV believes in Toledo, and Toledoans believe in WSPD -TV. Toledo's faith in WSPD -TV is the result of 14 years of imaginative and community- minded programming. Toledoans like what they see and hear on WSPD -TV. They look to WSPD -TV for leadership in thought, in news, in editorial opinion, in entertainment. When you come down to basics, isn't that what a television station is for?

The gracious lobby at WSPD -TV. This spacious studio serves advertisers with modern technical facilities.

Conference Room. Business office.

Represented by STORER TELEVISION SALES, INC.

LOS ANGELES PHILADELPHIA CLEVELAND MIAMI TOLEDO DETROIT KCBS r(IRC 11711," ¡ÏGBS IFS PD IVJSK STOKER BROADCASTING COMPANY NEW YORK MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT IVAN rriTI -Tr 1111V-TI" Ir'aca -Tr IVSPD -77' Ir1ß1,"-Tr DATEBOOK A calendar of important meetings and events in the field of communications NAB Fall Conferences 'Indicates first or revised listing Oct. 15 -16- Dinkier- Plaza, Atlanta Oct. 18- 19-Biltmore, New York OCTOBER Oct. 22-23-Edgewater Beach, Chicago Oct. 15 -16 -Joint management and engi- Oct. 25-26-Statler-Hilton, Washington neering meeting will be held by stations of the Central Canada Broadcasting Assn. Nov. 8 -9 -Sheraton- Dallas, Dallas at the Royal York Hotel, Toronto, Ont. Nov. 12- 13-Muehlebach, Kansas City The two -day session will discuss program- Nov. 15 -16 -Brown Palace, Denver ming, sales and technical developments. Nov. 19- 20-Sheraton- Portland, Ore. Oct. 15 -19 -Audio Engineering Society, 14th annual fall convention at Barbizon - Plaza Hotel, New York. Among papers to Los Angeles. Speaker will be Sol Taishoff, be read: "Stereo Operational Experience editor and publisher of BROADCASTING and of WQXR -AM -FM New York," L. K. Klein - Television magazines. klaus, chief engineer; "Planning a New Fm Oct. 18 -Joint NAB -International Radio & Stereo Station," Lloyd Jones, chief engi- Television Society luncheon, Hotel Silt- neer and partner, KMUZ (FM) Santa more, New York. Gov. LeRoy Collins, Barbara, Calif.; "Management's View of Fm NAB's president, is speaker. Stereo," A. J. Eicholzer, chief engineer, Oct. 18- Mutual Advertising Agency WSYR -FM Syracuse, N. Y., 20- TIME BUYER and "A Prac- Network's final meeting for 1962 at Palmer tical Guide to Fm Station Layout and Tune - House, Chicago. up," Everett J. Gilbert, Collins Radio Co., HAILED! Cedar Rapids, Iowa. Oct. 18-20--National Educational Tele- vision & Radio Center, fall meeting of Oct. 16- Second annual Southeast Radio - station managers of affiliated stations, Park Tv Seminar (SERTS), sponsored by Georgia Sheraton Hotel, New York City. Assn. of Broadcasters, on catv challenge to BUYS broadcasters. Dinkier -Plaza Hotel, Atlanta. Oct. 19 -20- Wisconsin AP Radio -Tv Assn. meeting being held in Madison, Wis. Oct. 16- Premium Advertising Assn. of America conference at the Henry Hudson Oct. 19 -21 -New England chapter AWRT Hotel. New York City. Association ob- conference, Lovett's, Franconia, N. H. serves its 50th anniversary at its annual Oct. 19 -21- Pennsylvania AWRT confer- Llsland* New York conference held in conjunction ence, Brodhead Hotel, Beaver Falls, Pa. with the four -day New York Premium Oct. 20-UPI Broadcasters of Wisconsin Show which it sponsors at the New York LARGEST fall meeting at the Lorraine Hotel, Madi- -4TH MARKET IN Coliseum, Oct. 15 -18. Featured speakers will son. Dinner speaker will be Prof. Verner be Bennett Cerf, president of Random Suomi, U. of Wisconsin's space authority. U.S. -A SEPARATE, INDEPEND- House; James Proud, past president of Ad- New officers will be elected. vertising Federation of America; Dr. Ken- Oct. 20-UPI Broadcasters of Illinois fall ENT AND DISTINCT neth D. Wells, president of Freedoms Foun- MARKET dation at Valley Forge, Pa.; and William meeting, St. Nicholas Hotel, Springfield. Dunham, PAAA president. Oct. 20- 21- Illinois News Broadcasters Oct. 16-League of Advertising Agencies, Assn., fall meeting, St. Nicholas Hotel, dinner meeting at The Advertising Club, Springfield, Ill. New York. "How the smaller agency can Oct. 20-25--Western Region convention of *Nassau- Suffolk (Long Island) get new business in unexpected places." American Assn. of Advertising Agencies, Hilton Hawaii Village, Honolulu, Hawaii. accounts for more Food Sales Oct. 17- 18- Central Region meeting of American Assn. of Advertising Agencies, Phillip W. Wenig, president of Standard than 32 states and its $31/4 Hotel Ambassador West, Rate and Data Service Inc., New York, Chicago. will discuss "Missing Media Data -Its New Billion Retail Sales out -ranks Oct. 17- 19- Institute of Broadcasting Fi- Importance Advertising," in an open nancial Management, to the following major metro second annual gen- session meeting. Joseph Maguire, presi- eral meeting. Coach House Motor Inn, dent of Botsford, Constantine & Gardner, markets: Milwaukee. Seattle, has been added to the panel in a Oct. 18- Southern California Broadcasters closed business session which will explore Philadelphia Dallas Assn. luncheon at Michael's Restaurant, "How to Make a Profit." Detroit St. Louis Cleveland Milwaukee Washington, D.C. Seattle Boston Minneapolis OPEN MIKE ® Houston Pittsburgh San Francisco Kansas City Heart of America story who ever visited us. Eugene S. Thomas, Baltimore Atlanta vice president -general manager, KETV EDITOR:... Excellent stories on Mis- (TV) Omaha. souri and the Midwest . you have [Reprints of BROADCASTING'S Special Report, Long Islanders listen, and are done a very good objective job.- "Heart of America in Transition," are avail- loyal to WHLI because WHLI pro- William R. Brown, research director, able for 25 cents a single copy, $20.00 per 100 copies; $37.50 per 200; $54.00 per 300; vides exclusive programs and Missouri State Chamber of Commerce, $72.00 per 400; $87.50 per 500; $150.00 per services that are vital to resi- Jefferson City. 1,000.1 dents of Long Island. EDITOR: We would appreciate very much Estes coverage if you would give us permission to re- print the article about Topeka -"Topeka EDITOR: Your [Oct. 1] editorial on the Billie Sol Estes is "Order in r-- 10,000 WATTS State Hub, Nation's Center"-from the trial titled the Court." Personally, I think the 1 AM 1100 "Heart of America" story. We would like editorial is "out of order." You have WHLI FM 96.3 to mail the article to our 1,600 chamber singled out live television and, without members. -Wayne Dawson, executive HIMST IA O mentioning our call letters, this station vice president, Topeka Chamber of Sosa I . N. 1 as the cause Commerce. prompting adverse newspaper criticism. Nothing could be fur- PAUL G0D0FSKY, Pres. Gen. Mgr. [Permission granted, provided proper credit ther from the truth... JOSEPH A. LENN, Exec. VicePres. Sales is given to BROADCASTING.] WFAA personnel, in cooperation REPRESENTED by GILL -PERNA EDITOR:... Interesting and informative with Marshall Pengra of KLTV (TV) by one of the most penetrating observers in Tyler, began almost a month prior

14 BROADCASTING, October 15, 1962 Build ratings 5 ways better with the big 5 from CDCDTV

These "are the films that consistently win the top ratings* in all of these top markets: New York, Los Angeles, Chicago, San Francisco, St. Louis, Mobile, Indianapolis, Minneapolis -St. Paul, Buffalo, and many others. Ask your Allied Artists TV sales representative for the fabulous facts and figures about: (1) Bomba, The Jungle Boy (2) Cavalcade of the 60's Group I (3) The Bowery Boys (4) Science Fiction Features (5) Cavalcade of the 60's Group Ii.

*Source ARB (=\ =\ Allied Artists Television Corp., 165 West 46th St., N. Y. 36, N. Y., PLaza 7 -8530 YqMCb RAR YMCfl Lesson for Americans

You're looking at sixth graders at work in a Moscow classroom. They were photographed by five ABC -TV men who went to the Soviet Union to film a report on Soviet education for the much - praised Bell & Howell Close -Up! series. They were the first American television crew to film this key aspect of Soviet society. And they returned with a superb television story -Meet Comrade Student. The program, presented on ABC Television, September 28th, was called by the New York Herald Tribune "an unprecedented service in acquainting us with the challenge evident in the Soviet drive for mass education." A challenge it is. And a lesson. And clearly a triumph for American television in the crucial area of public affairs. Meet Comrade Student advances most notably Bell & Howell's responsibility as a corporate citizen in a democracy. A responsibility well served by such previous Close -Up! programs as Cast the First Stone and Walk in My Shoes. Meet Comrade Student is also very much in keeping with ABC's bold, honest approach to reporting the great issues of the day. Such programs as Editor's Choice, Adlai Stevenson Reports, Issues & Answers soundly document the merits of this approach. Here then is a forthrightness, a new creative ferment characteristic of ABC's total communications effort. In entertainment, in enlightenment. In hard news, in soft music. In comedy, in commentary. People like it. And advertisers -being people - likewise. ABC Television Network to the September trial making arrange- BROADCASTING PUBLICATIONS INC. We've ments to be on Passim= Soc Taxmen hand with our live VICE PRESIDENT Maori, Lotto been in equipment to televise this activity of VICE PRESIDENT EDwnr H. JAMES SECRETARY H. H. TASH the No. 1 nationwide importance. Many trips, TREASURER B. T. TAHmorr Spot here almost daily, were made to Tyler. COMPTROLLER IRVING C. MILLES Assy. SEC.-TREAS. LAWRENCE B. TAISHOET in the Mid - Numerous discussions were held with Michigan market Judge Otis T. Dunagan. We had no BROADCASTING for the past 7 years way of knowing what the judge's decision would be with respect to cameras i!THE BUSINESSWEEKLY OF TELEVISION AND RADIO (Hooper). Measure us in his courtroom, but we were given Executive and publication headquarters: by any BROADCASTING TELECASTING Bldg., 1735 DeSales rating service his permission, through thoughtful co- St., N.W., Washington 6, D. C. Telephone Metropolitan 8 -1022. survey and you'll find operation and work, to have our EDITOR AND PUBLISHER WILS dominating... cameras positioned in the courtroom Sol Taishoff with more than three to televise the court's decision on times the audience of whether the cameras could remain. Editorial the next station (as Judge Dunagan was consulted as to VICE PRESIDENT AND ExECOTIVi EDITOR Edwin H. James much as 67% of the the number of cameras, the position of EDITORIAL DiRECToa (New York) total radio audience). those cameras, the remote unit, the Rufus Crater lighting requirements. We even went See our Jan. -Mar. '62 MANAGING EDITOR so far as to black out the red lights on Art King Hooper. Our primary SENIOR the cameras themselves... . Eorroas: J. Frank Beatty. Bruce Robertson (Hollywood), Frederick M. Fitz- signal (5,000 watts It was thoroughly understood from gerald, Earl B. Abrams. Lawrence Christo - daytime) reaches all pher ( Chicago); ASSOCIATE EDITORS: Harold the beginning that we were to make Hopkins. Dawson Nail; STAID Warms. three metro counties our coverage available to any and all Sid Booth, Gary Campbell, Jim deBetten- court, John Gardner, Larry Michie, Leonard (Ingham, Eaton and that were interested. . A pooled Zeidenberg; EDrroaw. ASSISTANTS: Elizabeth broadcast was suggested to the judge, Meyer, Rosemarie Studer, Nancy K. Yane; Clinton) plus all of SECRETARY TO THE PUBLISHER: Gladys Hall. Jackson, Calhoun, but he was not interested at the time. Ionia and Gratiot. For Now he wishes he had considered it. Business . . . We took precaution within our seven years (Hooper VICE PRESIDENT AND GENERAL MANAGER control to prove once and for all what Maury Long '55 -'62) we have PRESIDENT AND SALES MANAGER television could do in a courtroom... . VICE Winfield York) dominated the Mid - The problems that existed, which R. Levi (New ASSISTANT PUBLISHER Michigan metro mar- were blown up out of all proportion, LAWRENCE B. TAISHOFF ket. This unusual were not created by live television but SOUTHERN SALES MANAGER: Ed Sellers; PRO- metro market has in- by unnecessary sound -on -film cameras DUCTION MANAGER: George L. Dant; TRAFFIC MANAGER : Harry Stevens; CLAssIrtsD ADVER- dustry (Oldsmobile), from the newsreel companies, still TISING: Dave Lambert; ADVERTISING AsBIaT- photographers from the newspapers, to ANTs: Robert Sandor, Joyce Zimmerman: government (State SECRETARY TO THE GENERAL MANAGER: Doris Capital) and education mention just a few... . Kelly. (Michigan I will agree with you 100% on the COMPTROLLER : Irving C. Miller; ASSISTANT State Uni- importance of cooperation and under- Avorros: Eunice Weston. versity) to give it an standing on the part of all if we go Publications and Circulation economic tripod that back to I Tyler. understood it before DIRECTOR OF PUBLICATIONS: John P. Cosgrove; ALWAYS MEANS BUSINESS! we went to Tyler in the first place. CIRCULATION MANAGER: Frank N. Gentile; CIRCULATION ASSISTANTS : David Cusick, Chris- -Mike Shapiro, general manager, tine Harageones, Edith Liu, Burgess Hess, MID -MICHIGAN'S WFAA- AM -FM -TV Dallas. James E. O'Leary, German Rojas. ¡The editorial intended no singling out of Bureaus live tv or any station in criticizing the BIG presence of excessive equipment at the New York: 444 Madison Ave., Zone 22, Plaza No. I BUY court session. It suggested that if television 5 -8354. were to cover the trial after It resumed (it was postponed Earroaus. DnuxTos: Rufus Crater; BURLS RADIO ID for reasons not involv- Nsws MANAGER: David W. Berlyn; ASSOCIATE ing tv coverage), a coordinated effort Eorroa: Rocco Famighetti; STAFF Warms: among broadcasters was needed to make George W. Darlington. Richard Erickson. equipment as inconspicuous as possible. Diane Halbert, Larry Littman; AssxsTANT: For further developments see story in Frances Bonovitch. PROGRAMMING, this issue.] VICE PRESIDENT AND SALES MANAGES: Winfield R. Levi; INSTITUTIONAL SALES MANAGER: Elea- EDITOR: Your story on the Estes trial nor R. Manning; ADvnensmo REPRESENTATIVES: Don Kuyk, Syd Abel; ADVERTISING AssrsmmHT: ANS/NG [PROGRAMMING, Oct. 1] lists several Ellen Reilly. 1320 stations on hand, but omits any men- Chicago: 360 N. Michigan Ave., Zone 1, tion of KTAL -TV Shreveport, even Central 6 -4115. Represented by Venard, Rintoul & McConnell though the picture used shows Paul SENIOR EDITOR: Lawrence Christopher MID- WEST SALES MANAGER: Warren W. Middleton; 21 Meighan, news editor . . . and Steve Assxsranr: Barbara Kolar. Alexander with sound camera. . . . Hollywood: 6253 Hollywood Blvd., Zone 28, KTAL also had a crew of one to Hollywood 3 -3148. ten people on the scene throughout SENIOR Eorron: Bruce Robertson; WESTERN SALES MANAGES: Bill Merritt; ASSIHTANT: Vir- the entire incident at Oxford, Miss. ginia Stricker. Our cameraman, Fred Deckard, was Toronto: 11 Burton Road, Zone 10, Hudson one of those attacked by the mob; his 9 -2694. CORR:PONDENT: James Montagnes. station wagon, movie camera and lighting BROADCASTING* Magazine was founded in 1931 equipment were totally destroyed, by Broadcasting Publications Inc., using the but the film he had just taken survived title, BROADCASTING -The News Magazine of the Fifth Estate. Broadcast Advertisln` and provided a dramatic highlight to was acquired in 1932, Broadcast Reporter in our extensive coverage. . . Walter 1933 and Telecast* in 1953. BaOADCASTmG- .- TELECASTING was introduced M. Windsor, general manager, in 1946. KTAL- Reg. U. S. Patent Office TV Shreveport, La. Copyright 1962: Broadcasting Publications Inc.

18 (OPEN MIKE) BROADCASTING, October 15, 1962 J

IIII Blair -TV is pleased to announce that it is now the exclusive national representative for Dick Fairbanks'WAII-TV -serving Atlanta -the nation's 23rd market. Blair has long been associated with Mr. Fairbanks and is proud of a pleasant and successful representation of his top Indianapolis radio property -WIBC -for over 20 years. Blair -TV's dynamic growth and outstanding service to its clients continues to attract an increasing number of top properties to television's most influential list of stations and markets. WAII -TV the "Eyes of Atlanta"

IIII BLAIR -TV -A BLAIR TELEVISION CO. 717 FIFTH AVE., NEW YORK 22, N.Y.

BROADCASTING, October 15, 1962 19 FIRST SALES: WNBC -TV, New York -KRCA -TV, Los Angeles WNBQ -TV, Chicago -WMAL -TV, Washington, D.C. WANE -TV, Ft. Wayne -WBRE -TV, Wilkes -Barre

Now available for local programming :acheIor Father starring hn orsythe Wit Noreen Corcoran and Sammee Tong 157 laugh - ad alf -hours

C a 598 Madison Ave., New York 22, N. Y. TY FILM SYNDICATION Plaza 9 -1500 and principal cities everywhere MONDAYMEMO from MARTIN R. KING, General Electric Co., Nela Park, Cleveland

How Mister Magoo lights bulb sales for General Electric

Mister Magoo, UPA Pictures Inc.'s our first electric train set. This fall's centrate efforts in those seasons. It lets famed cartoon character, is at work for campaign has Mister Magoo doing his us pinpoint specific markets, for with General Electric light bulbs once again humorous sales job in a railroad theme few exceptions the spots are placed -selling for us right now on tv stations with a promotion called the "GE Value station by station. in about 175 markets, placed through Line." The railroading and "Value In addition, by concentrating most BBDO here. Line" approach also lets us coordinate of our spots in daytime periods we Obviously we think he's done a good our light bulb advertising with the com- reach our major customer, Mrs. House- job for us and we want to keep him pany -wide "Accent on Value" promo- wife, more efficiently. Indeed, non- working in his nearsighted but effective tion for all GE products. prime -time spot broadcasting presents way for GE bulbs. But just why In past campaigns, Mister Magoo has more opportunities for minute -spots Magoo? kept sales interest high with episodes and greater selection of times to fur- When we first selected Mister Magoo set in political, football and space travel ther broaden our choices of day or for our merchandising campaigns, we themes. time of day. had been looking for a new program The `POPS' Approach When you We don't stop just with two spot tv which would meet these criteria: gain salesmen's enthusiasm, you're on campaigns a year. We back up the (1) It had to be flexible, able to peak the road to good tie -ins. And such spots with Mister Magoo space ads in in key selling seasons without loss of salesman -retailer approval is our top circulation publications. overall continuity or impact; (2) it had "POPS" marketing approach. This You will also find Mister Magoo at to be fresh and excite general sales en- POPS "Point- of-Purchase-Selling" con- work for us at other times of the year, thusiasm; (3) it had to provide a co- cept recognizes that all marketing, ad- selling consumers on GE bulb values hesive element for our total point -of- vertising, manufacturing and other ac- through a variety of media. We've purchase bulb selling plans, had to have tivities must dovetail at the point of no doubt that Mister Magoo has solid retail tie -in possibilities, and (4) purchase -since it's only there that the laughed the way to continued interest it had to have a different marketing ap- bulb can be sold. POPS involves five and enthusiasm, so necessary for suc- proach and provide some extra values elements: product, packaging, merchan- cessful sales programs. and still reach the most consumers at dising, displays and advertising. Award Winner Last year alone, the lowest cost. The cohesive factor we sought and Magoo's efforts in tv and in our other Before Magoo Before adopting the found in our Magoo theme introduces "POPS" activities earned such recogni- Mister Magoo spot tv format, we used the advertising elements into the other tion as these: two firsts from men and many combinations of network tv, radio categories at the point of purchase. a first and third place from women as and space advertising. Although we For instance, we feature Mister Magoo best -read ads in issues of Saturday Eve- were able to peak our efforts during key on special display merchandisers for ning Post and Life; an International periods for bulb sales, often much of light bulbs which retailers put up to Broadcasting Award for the "Soup the ad expense was spread generally tie in with current campaigns. In addi- Bowl" commercial as one of the best of throughout the year. We peaked, but tion there is a wide assortment of store the year; a fourth award from the we really never could saturate a mar- streamers, display cards, banners, signs, Cleveland Advertising Club for out- ket during short, key buying periods. badges for personnel and special atten- standing merit; citation as one of the There is some merit to every timing tion- getters. top 27 television commercials by Adver- pattern, but in the new Mister Magoo The Mister Magoo spot tv approach tising Age; a second "Vaspa" award for spot tv approach we wanted to try is obviously helpful and it offers a few merchandising from Chain Store Age; short-period, concentrated promotions extra values in this effort and in increas- and an award for merchandising excel- that would create maximum interest and ing our overall effectiveness. For exam- lence from Food Topics. enthusiasm -from GE salesman to re- ple, timing is important. We and the re- The combination of Mister Magoo, tailer to housewife. In 1959 we tried tailers want to coincide with the peak "POPS" and our sales force works. a series of spot commercials in test selling seasons. The spot approach, They sell light bulbs and that, simply, markets (without Magoo) running up with its timing flexibility, lets us con- is "why Magoo." to 30 per week. The reaction looked good. Then we signed Mister Magoo to sell bulbs and started the first saturation Martin R. King, manager of advertising program in the spring of 1960. Our and sales promotion for GE's Large Lamp idea was to concentrate the campaigns Department, has been with that company in four -week periods in spring and fall, since 1946, his duties ranging from news the two major bulb-buying times. bureau work public The fumbling, bumbling Mister to publicity, relations and advertising, and including assign- Magoo is a real asset in building consumer and retailer interest. To keep the ments at Schenectady and New York be- Magoo spots fresh, we build each pro- fore his present post. He became adver- motion around a different theme for tising manager in 1955. Mr. King is a each four -week period. The theme graduate of Dartmouth College. He served coincides with a current event or sub- in the Marine Corps during World War II. ject of general interest. He is married and father of five. For example, railroading holds a natural interest for most of us from

22 BROADCASTING, October 15, 1962 Only the sunshine covers South Florida better than WTVJ

South Florida's Largest Daily Circulation WTVJ A WOMETCO ENTERPRISES, INC. Station

Represented Nationally by Peters, Griffin, Woodward, Inc. WZZM- ,.1,500,00o a ate. W4a

DAYTIME 8 :45 AM WEATHER /FARM-NEWS /NEWS WZZMT. 9:00 AM JACK LALANNE 9:30 AM TRIAKAIDEKOPHILISM THEATRE 11:00 AM

11:30 AM YOURS FOR A SONG 12:00 N JANE WYMAN 12:30 PM CAMOUFLAGE 1:00 PM DIVORCE COURT 2:00 PM DAY IN COURT 2:30 PM SEVEN KEYS 3:00 PM QUEEN FOR A DAY 3:30 PM WHO DO YOU TRUST 4:00 PM

D :. 4:30 PM LITTLE RASCALS 5:00 PM

5:30 PM

WEEKLY ENEMY (EFFECTIVE 11/ 1/62) RATES CLASS "AA" 7 :30-10:30 PM Daily 1X 3X Minutes 5X lOX 20 Seconds $300 $315 300 $280 $245 10 Seconds 270 240 150 135 210 CLASS "A" 120 105 6:30- 7:30 PM Daily 10 :30-11 :00 PM Daily Minutes 20 Seconds $250 $225 225 $200 $175 10 Seconds 200 180 110 99 160 CLASS "B" 88 77 5:00- 6:30 PM Daily 11:00.11:30 PM Daily Minutes /20 Seconds 10 $150 $135 Seconds $120 $105 75 68 CLASS "C" 60 53 Sign- on -5 :00 PM Daily 11:30 PM- Sign -off Daily Minutes /20 Seconds $ 70 10 Seconds $ 50 30 n $ 40 $ 35 15 10 1, 1962 NO

MUSKEGON GRAND RAPIDS - A' ZOO- JIC&ÛM No. 2. íe& ,aiot. Mwtket 25+1, Iwo U.S.

101, NIGHT TIME SCHEDULE SUNDAY- SATURDAY SUN. MON. PRI. SAT. 6:90 PM l

The Valiant Years McKeever & The Colonel PM 7:00 Adventures In Paradise Father Knows Best Don't Call Me Charlie 7:30 PM

The Jetsons Cheyenne Combat Wagon Train Ozzie & Harriet The Gallant Men Roy Rogers / Dale Evan 8:00 PM

Sunday Night Movie Donna Reed 6:90 PM

The Rifleman Hawaiian Eye Going My Way Leave It To Beaver Flintstones Mr. Smith Goes To Washingtoe ,9 :00 PM

Stoney Burke My Three Sons Dickens -Fenster Lawrence Welk 9 :30 PM

Untouchables Our Man Higgins McHale's Men 77 Sunset Strip 10:00 PM

Voice Of Firestone Ben Casey Naked City Alcoa Premiere Fight Of The Week 10 :30 PM

Howard K. Smith Close -Up / Sid Caesar TBA 10 :45 PM

11:00 PM - News / Weather !Mr/Weather / Sports

Steve Allen Best Of Hollywood

YOUR PGW COLONEL IS NOW SELLING CHOICE P A.AAReemAkva Pwd&&t& BY REPRESENTED NATIONALLY laut q O ODWARD, 1['J 1L ERl.y q lI II RllFF.1LN Since 1932 Pioneer Station Representatives WJR UNCOVERS THE AUTO SHOW

We're giving Detroit's 44th National Auto- While we apply this task force coverage to all the mobile Show the full WJR treatment! Why big events in these parts, the automobile is still shouldn't we -the way our Great Lakes audience our favorite subject. We have most of the adult lives, breathes, eats and sleeps automobiles! listeners in a 100-county area -an area that buys 10% of the nation's cars. So it's no wonder that Between October 20 and 28, hundreds of automotive manufacturers favor us as an adver- thousands of them will be seeing the '63's at tising medium. Cobo Hall. And hearing about them from their favorite people on WJR. Rest assured, Jim Wood, Naturally, this 5th richest market buys a lot of Automotive Editor Ray Engle, Bud Guest, J. P. other things, too. Why not your product? Your McCarthy, Lee Murray, George Kendall, and Henry I. Christal representative will be happy Jack Harris (left to right) won't leave a celebrity to make the necessary arrangements. Or you can uninterviewed or a bolt unturned. write to us directly.

R DETROIT 'Ii_I 760 KC 50,000 WATTS

THE GREAT VOICE OF THE NATIONAL AUTOMOBILE SHOW

26 BROADCASTING, October 15, 1962 t íßf _:BROADCA TING THE BUSINESSWEEKLY OF TELEVISION AND RADIO October, 15, 1962, Vol. 63, No. 16

CLEARS TO ASK FOR HIGHER POWER 13 1 -A radio stations expected to apply for 500 to 750 kw House resolution of July gave clear channels go ahead Other clears, not members of CCBS, considering same move

A 24- year -old ceiling on the power in 1945, breaking down 13 of the 1 -A Network clears are: WNBC New that standard radio broadcast stations channels. This order has not been put York (660 kc) and WMAQ Chicago are allowed to use is going to be at- into effect pending commission resolu- (670 kc), both NBC; WBBM Chicago tacked next week. tion of a petition by the clear channel (780 kc), WCBS New York (880 kc), The first move to break out of the stations to reconsider the duplication. KMOX St. Louis (1120 kc), WCAU 50 kw limitation imposed on radio sta- Stations due to file for higher powers Philadelphia (1210 kc), all CBS; WLS tions in 1938 is expected to take place soon are: Chicago (890 kc), ABC. Oct. 22 when the first group of applica- KFI Los Angeles (640 kc), WSM WBC stations are: KDKA Pittsburgh tions asking for 500,000 to 750,000 Nashville (650 kc), WLW Cincinnati (1020 kc), WBZ Boston (1030 kc), watts are due to be filed with the FCC. (700 kc), WGN Chicago (720 kc), and KYW Cleveland (1100 kc). The applications will be filed by a WSB Atlanta (750 kc), WJR Detroit ABC's WABC New York (on 770 number of clear channel stations. They (760 kc), WHAS Louisville (840 kc), kc) is also considered a Class 1 -A sta- are expected to be followed in a matter WHO Des Moines (1040 kc), KSL Salt tion, but last year the FCC made per- of weeks by a second group of Class Lake City (1160 kc). manent a 20 -year temporary arrange- 1 -A stations now weighing the move. Others having power boosts under ment whereby KOB Albuquerque, In all, 13 Class 1 -A radio stations are serious consideration: N. M., also operates on 770 kc. Both expected to ask for higher power, rang- WRAP Fort Worth and WFAA Dal- stations now, however, are protecting ing from 500 kw to 750 kw. las (820 kc), WHAM Rochester each other with directional antennas. High Power Resolution The action (N.Y.) (1180 kc), WOAI San Antonio Some stations intend to propose the is pinned on the resolution passed by (1200 kc). use of directional antennas. the House last July which called on the All of these stations are members of Million Dollar Costs It is estimated FCC to permit am radio stations to use the Clear Channel Broadcasting Service that the move to higher power will cost power higher than 50 kw if found in (CCBS). each of the stations making the plunge the public interest (BROADCASTING, Plans of the other Class 1 -A clear at least $500,000 for the transmitter July 9). channel stations not members of CCBS alone. Additional expenses, which may The same House resolution asked were not known, but it is known that bring these totals for each broadcaster the FCC not to duplicate any of the 24 they, too, have higher power under to $1 million or even higher, would be clear channels for at least one year. study. These include network owned incurred if new antennas, towers and In 1961 the FCC issued a final order stations and Westinghouse Broadcasting transmitter building are required. in its clear channel proceedings, begun Co. stations. Higher power is required, the clear

Trouble with candidates? FCC has answers to 87 problems Radio and television stations were presented a new The document lists 87 prior rulings by the FCC, Sec. political broadcasting primer by the FCC last week with 315 of the act and commission rules on political broad- the expressed hope that it will eliminate the need for casting. Just 24 hours after the statement was issued, agency rulings on Sec. 315 (equal time) of the Commu- Sen. Ralph Yarborough (D -Tex.) took the floor of the nications Act during the present campaigns. Senate to express "regret" that the FCC had not amended The 28 -page policy statement, titled "Use of Broadcast its political broadcasting rules. Facilities By Candidates for Public Office," is in the Last spring, the Senate Freedom of Communications process of being mailed to all licensees. It includes prior Subcommittee (of which Sen. Yarborough is chairman) rulings made by the FCC on Sec. 315 questions, including had urged the FCC to amend its rules in this area several made since the September 1960 policy statement. (BROADCASTING, April 23). The senator inserted the New problems undoubtedly will arise, the commission FCC document into the Congressional Record and urged said, but experience has shown that previous rulings will "those candidates who are subjected to unfair treatment help broadcasters and candidates to understand their under these rules" to bring their complaints to his sub- rights and obligations under Sec. 315. In this way many committee. complaints to Washington can be avoided. "We do not mean to preclude inquiry to the commission when there Full text of FCC primer, page 107 is a genuine doubt," the FCC said.

BROADCASTING. October 15. 1962 27 CLEARS TO ASK FOR HIGHER POWER continued another from San Francisco to a radar picket plane several hundred miles off- channel stations will say, to provide to receive two and even three usable shore. better radio signals at night to rural broadcast signals. So significant does the military con- areas now underserved by nighttime Another need for higher power, ac- sider this ability for emergency com- broadcast services. The CCBS has esti- cording to the clear channel stations, is munications that the Department of mated in documents filed with the FCC the fact that in the last 20 years the use Defense testified in favor of higher in the clear channel proceeding that of electricity on farms has quadrupled. powers on the clear channels during there are over 25 million people in 1.7 This has created more man -made noise hearings before the House Commerce million square miles who receive their and has deteriorated the rural radio Committee earlier this year. service. Higher power will help over- In its battle against any duplication, come this obstacle to clear reception, it the clear channel group has stated that is contended. notwithstanding the growth in the num- Defense Aid A major argument in ber of full -time radio stations (from favor of greater power, the clear chan- 723 in 1938 to 1,963 as of July 2 of nel stations declare, is the work they this year), the number of people re- are doing for civilian defense and ceiving their only usable signal via emergency military communications. skywave service has remained almost A major defense requirement, it is pointed out, is for saturation broadcast coverage of the entire United States in the event of an atomic attack. This is a necessity, it is said, not only for warning, but also for post attack information and instructions. The clear channel stations have been participating in emergency communications tests with civilian defense and military officials. Successful demonstrations have shown that point -to -point Roy Battles telegraph communications can be ac- Director CCBS complished by multiplexing the am carrier. This has been done successfully only usable nighttime broadcast serv- in three projects sponsored by the De- ice from clear channel stations. partment of Defense: "Restore," "Bre- By using higher powers the 1 -A sta- corn" and "Seacom." All of these in- tions will claim that millions of people volve the use of clear channel stations in the so- called "white" areas will, for to establish teletype communications J. H. DeWitt Jr. the first time, receive not only a better links, in one case from SAC headquar- WSM Nashville single broadcast service, but will be able ters in Omaha to the east coast, and in Chmn. CCBS Engineering Committee

constant -28.5 million in 1938 and WLW broadcast with 500 kw power for four years 25.1 million as of 1961. Salud Amigos The clear channel Only one commercial radio sta- James D. Shouse, now chairman spokesmen have warned often that if tion ever used more than 50 kw of Crosley Broadcasting Corp., was U. S. stations don't increase their power power. This is the Crosley Broad- then vice president and general man- on the nighttime clear frequencies, casting Corp.'s WLW in Cincinnati, ager of WLW. At that time, Crosley many Latin American countries will which operated with 500 kw from also owned WSAI Cincinnati. take advantage of this less than full use 1934 to 1938. In recommending denial of WLW's and usurp the frequencies. If this hap- Under an experimental grant from request for renewal of its 500 kw pens, it is pointed out, the white areas the FCC, the Cincinnati Class 1 -A operation, a special FCC board of in the U. S. will suffer. station invested almost $400,000 in commissioners found in 1938 that A corollary to this argument is that equipment (transmitter, tower, an- the station had no further need for if clear channel stations are permitted tenna and building and land) and the higher power operation in order to go up to 500 kw or 750 kw, the saw its technical operating and to experiment along proposed lines, U. S. story will be better told (via maintenance expenses shoot up from that there was some interference stronger signals) in Latin American roughly $80,000 a year as a 50 kw from WLW on 700 kc to WOR New countries whose people will be able to station to over $220,500 a year with York on 710 kc, and that WLW's hear direct American broadcasts easily 500 kw. wider coverage was a significant fac- for the first time. According to testimony placed in tor in some loss of business to other The Senate resolution in 1938 which the record in 1938 during the FCC's radio stations blanketed by the 500 expressed the "sense of the Senate" that hearings on higher power, the WLW kw signal (although the commission no American radio station operate with primary contour remained relatively pointed out these stations did make more than 50 kw was authored by the same, although there was some a profit). former Sen. Burton K. Wheeler (D- increase in secondary coverage. At Mont.). Sen. Wheeler took this step night, however, with its stronger sig- The commission's action came af- at the request of regional and local nal intensity via skywave, listeners in ter the Wheeler resolution had radio stations which feared that high remote areas received much better passed the Senate, recommending powered clear channel stations could reception than they received from that 50 kw be the ceiling on all ra- blanket the U. S. to the economic detri- the same station using only 50 kw. dio stations in the country. ment of other stations. The leader of the broadcast interests

28 (LEAD STORY) BROADCASTING, October 15, 1962 Members of Clear Channel Broadcasting Service Executive Committee

Edwin M. Craig Victor A. Sholis Harold Hough Ward Quaal James Shouse WSM Nashville, chmn. WHAS Louisville WBAP Ft. Worth WGN Chicago WLW Cincinnati

fighting increased power 24 years ago KYW, KMOX, WHAM and WCAU. each of the 21 1 -B frequencies at night was E. B. Craney, until recently a In its final decision, the commission and these two are widely separated. multiple broadcaster. Mr. Craney sold said that by adding 13 new stations, a Over 1,500 other stations operate on his stations last year but retains other first nighttime groundwave service the clear channels also, but except for broadcast interests. would be brought to more than 600,000 about 100 all are daytime stations re- Duplicate 13 In its 1961 report people. CCBS disputes this. The clear quired to cease broadcasting at local (BROADCASTING, Sept. 18, 1961), the channel group maintains that only sunset. The 100 remaining must re- FCC decided to duplicate 13 of the 24 250,000 people will receive a first night- duce power and use directional anten- clear channel frequencies, leaving the time groundwave service. This means, nas at night to protect the clears whose other 11 untouched. It also said that CCBS contends, that the FCC is dero- frequencies they are using. because of the 1938 Senate resolution, gating these 13 frequencies to bring a The purpose of the clear channel op- it could not at that time decide on the nighttime groundwave service to less eration in the early days of broadcast- question of higher power. than 2.5% of the 25 million now rely- ing, and today, is to furnish nighttime Stations proposed to be duplicated ing on the nighttime skywave signals service to rural and remote areas where are: WMAQ, WGN, WJR, WABC, of the clears as their only usable night- local stations are minimal at night. WBBM, WCBS, WLS, KDKA, WBZ, time service. Night Phenomena Radio waves travel through the ether in two ways. During the day they travel along the ground. Signals going upward pass on CLEARS TOPS FOR 20 YEARS through the atmosphere and are lost in space. At night, they also travel along Protected channels, skywave gave 60 stations vast the ground, but a phenomenon occurs about 30 miles up that acts as a giant audience; only service to much of rural America radio mirror reflecting radio waves for Advertisers and agencymen may By the time tv arrived on the scene, vast distances. This is the ionosphere, have forgotten but for two decades ra- this number had grown to 900 -odd. a layer of electrically charged particles. dio was the prime and only broadcast These 60 clear channel stations are It is this "skip" activity that permits medium in the country. And, during divided into two parts. Twenty -five sta- clear channel stations to be heard that time 60 clear channel stations were tions operate on 24 Class 1 -A frequen- thousands of miles away. the giants of broadcasting. cies; they are the only stations on that Obviously if all of today's 3,600 From 1930 to 1950 -give or take a particular frequency at night. Two sta- radio stations were to remain on the air few years on either side -the clear tions, WBAP Fort Worth and WFAA at night, the resulting skywave reflec- channel stations reigned supreme. They Dallas, share one of these Class 1 -A tions would rain a cacaphony of radio were the big voices of the air. With frequencies. signals down on the listener that would 50 kw power, their programs and com- Thirty -five stations are Class 1 -B out- be as intolerable as unregulated traffic mercials rang loud and clear during the lets; only two of them are permitted on on the Los Angeles freeways. day, and rose to a roar at night. The shout at night resulted from the fact that these were the only stations on Review board makes its first am grant their frequencies during those hours, Neil N. Levitt was placed in a application had been opposed by and with the skywave phenomenon oc- small niche of FCC history last week KSEL (950 kc) Lubbock, Tex., on curring after dark the clears were heard as the beneficiary of the first grant interference grounds. 1,000 and more miles away. During of a new am station (960 kc, 1 kw The decision was drafted by board the day their voices ranged 100 miles daytime in Roswell, N. M.) by the member Joseph Nelson with Chair- or more from the transmitter. commission's new review board. man Donald Berkemeyer and Hor- It was these stations that carried the A unanimous board finalized an ace Slone concurring. The review most popular programs, the national April 6 initial decision recommend- board was established last summer advertising-both network and national ing a grant to Mr. Levitt, an action to lighten the work load of FCC spot -that brought to the 25 million taken several months earlier than is members and is empowered to make listeners in rural America their only customary under former procedures such grants. An appeal may be nighttime service. which would have required action taken to the full commission, how- Only 700 Outlets Of course at that by the full commission. The Levitt ever. time there were only 700 -odd stations.

BROADCASTING, October 15, 1962 29 BROADCAST ADVERTISING

cause of the varied discount structures ADMEN ARISE, URGES WEISS and volumes of paperwork. The system's chief advantage, he said, is the head assails television program producers computation of discounts and exten- Agency sion of end rates. for skimpy ideas, urges revolt by agency creators After the agency decides on a spot announcement purchase, the informa- Edward H. Weiss, board chairman tion is fed into the IBM 1401 system. of the Chicago advertising agency bear- Since the RAMAC memory unit al- ing his name, challenged creative ready has stored basic frequency dis- writers and producers of television com- count levels, the computer can then mercials last week to fight for the ac- add the new information and determine ceptance of new ideas which they can applicable billing rate levels. contribute to improve tv programming. The system provides data and com- He said a trend toward creative in- plete printed forms for the handling of breeding among program producers is five functions that previously were stifling tv. time -consuming for agencies: The con- Speaking Tuesday before the Broad- tract with the tv or radio station, the cast Advertising Club of Chicago, Mr. schedule of advertising for the agency's Weiss charged there is today "a shame- client, the invoice to the client, pay- ful waste of talent in the whole struc- ment to the vendor, and billing analy- ture of originating, writing, producing sis. and presenting television programs." Memory Calendar The system also He said the wall between agency com- features a "canned memory" calendar mercial creative talent and the program to adjust for variances of contract creative talent must be knocked down schedule years among stations. The cal- and the free exchange of ideas en- endar also accommodates clients who couraged. wish to buy spots in flights or to pick Mr. Weiss pointed to his agency's Mr. Weiss up frequency billing rates of continu- Ad copy often excels program success with its Purex specials for worn - ous schedules. en as an example of what can occur to Burnett's system now is programmed the benefit of all concerned. The pro- group' and who want no interference for handling four full contract years for gram idea came from an agency copy- with their methods, who seem to resent each of the agency's clients up to 525 writer. what they consider any 'infringement' tv stations and 3,700 radio stations. Mr. Weiss criticized the frequent of their prerogatives to turn out the Mr. Wright said that "in the old aloofness of those who create and pro- same programs with a different title days we needed several weeks to pre- duce tv's programming. He called them each season." pare a detailed broadcast estimate for a "relatively small band" of writers, a client. Today it's a matter of minutes or artists and directors who work for the seconds for computation and print- network or package producing groups Leo Burnett adopts ing by our programmed computer method." Former and who too often feel they themselves computer processes end -of -month routines are the "serious talents" such as producing updated and cor- while the agen- rected cy people are "mere commercial hacks." Another major broadcast agency, Leo commercial announcement schedules consumed two or three days on Better Than Programs Burnett Co., Chicago, is adopting elec- The irony, Burnett's earlier RAMAC 305 data he said, is tronic computers to speed up media that in many cases "the com- processing equipment, Mr. Wright said, mercials on tv buying and accounting processes. and radio are better than and "now it takes 21 hours." the programming Burnett disclosed Thursday that its itself. They are more Burnett also new IBM 1401 RAMAC system has expects to use its new imaginatively written, more skillfully system to evaluate presented taken most of the clerical routine out of research data on the and more artistically unified." effectiveness of broadcast buying and billing. It is advertising themes and The agency executive considered it the related climax of an experimental system initi- marketing strategy problems. a "ridiculous state of affairs that the The computer ated nearly two years ago. more effectively processes men and women capable of creating the complex mathematical data and sta- these commercials are not called upon Earlier, Young & Rubicam and tistical analyses involved in such con- to lend their minds and talents to the BBDO, both New York, unveiled de- sumer research, it was explained. programming end of the industry." Mr. tails of their new computer systems Weiss said he (BROADCASTING, Oct. 1). is not suggesting that Wayne gets S. S. S. present programmers relinquish their Burnett's system automates much of present roles, but he does feel "it must the clerical functions of television and A $1- million advertising account has not be, it cannot be, a closed corpora- radio spot buying but does not of itself been assigned to Tucker Wayne & Co., tion." make media judgments, the agency Atlanta, Ga., by the S. S. S. Co. (drug Television lags behind all other mass said. The system has completely elimi- firm) of the same city. S.S.S. Tonic, a media in soliciting and encouraging nated the staff position of broadcast product with a 136 -year history, devotes fresh material from new sources, Mr. estimator, a job which normally has a its advertising budget to newspapers, Weiss observed; yet, it is as important high turnover because of the tedious radio and television and other principal as any of them. routine, the agency said. media. The Wayne organization has Tv should encourage new idea Tom Wright, vice president and become increasingly active in the drug sources, he said, and stop being almost media director of Burnett, said tv and and medicinal advertising field, accord- "a private preserve of those writers and radio spot schedules are the natural se- ing to Tucker Wayne, executive corn- creative people who belong to the 'in lection for the initial automation be- mittee chairman of the agency.

30 BROADCASTING, October 15, 1962 Round one: WRAL -TV announces change to ABC Two area stations split what's left. Ringside comment: Television, effective August 1. Round two: Switch is Your commercial has Sunday punch impact seven made and ARB study of Raleigh /Durham metro audi- days a week on Champion Channel Five. See your H -R ence is authorized. Round three: WRAL -TV the winner! man for the complete ARB report and for suggestions ARB telephone coincidental reports WRAL -TV the dom- how to K.O. your competition in the nation's 50th tv inant station with king-sized 49% share of audience. market... Channel 5 /Raleigh- Durham /North Carolina

Data Source: Raleigh- Durham ARB Nighttime WRAL-TV Telephone Coincidental August 15.24 1962 BROADCASTING, October 15, 1962 31 1 2 3 365 DAYS' LOGS IN THIS EXACT SPACE OCUM ENTOR

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Coca Cola and Pepsi -Cola led the with $10,607,385 in the '61 period. or canned soft drink category. Pepsi's way to greater soft drink tv billings TvB's report puts billings for spot tv billings rose by more than $1.3 in the first half of 1962, according to tv at $11,409,030 in the first half, million this year. Tv's share of all a study released Friday (Oct. 12) by up 47.3% from last year's $7,747,- measured advertising from the cate- Television Bureau of Advertising. 050. Network billings went up gory topped the 50% level for the Soft drink advertising on tv has 51.2 %, $4,324,318 vs. $2,860,335. first time in 1961, when total net- increased 48.3% this year. Gross Coca Cola, which has doubled its work and national spot billings from time tv billings in the January-June tv expenditures this year, again was companies and bottlers for the full period were $15,733,348, compared the leading advertiser in the bottled year were $21,529,427.

BOTTLED /CANNED SOFT DRINKS ONLY FIRST HALF 1962 1961 Network Spot Total Network Spot Total Coca Cola Co. $1,639,413 $5,694,450 $7,333,863 $858,117 $2,976,360 $3,834,477 Pepsi Cola Co. 1,360,818 2,935,930 4,296,748 744,478 2,222,890 2,967,368 Seven -Up Co. 995,986 337,240 1,333,226 677,400 265,660 943,060 Royal Crown 691,810 691,810 396,250 396,250 Canada Dry Corp. 208,640 268,000 476,640 433,980 183,600 617,580 Dr. Pepper 119,461 298,770 418,231 146,360 273,970 420,330 Cott Beverages 276,200 276,200 250,880 250,880 Schweppes, Ltd. 249,690 249,690 262,320 262,320 Category $4,324,318 $11,409,030 $15,733,348 $2,860,335 $7,747,050 $10,607,385 Sources: Spot-TvB- Rorabaugh; Network-TvB /LNA -BAR

ment members will select members of Blair tv sales arms become Blair Television the group. Two key topics are being considered DAVE LUNDY APPOINTED PRESIDENT, OPERATIONS HEAD -the relationship between advertising investment and the gross national Blair -TV and Blair Television Assoc., cattle farming, a long -time interest. product, and the connection, if any, television sales divisions of John Blair (Mr. Shurick owns Nutmeg Farms, between advertising investments and & Co., New York representation firm, Bridgewater, Conn., and heads Shurick business cycles. have been "unified" under the name of Research Foundation, which specializes Mr. Allport said the advertising com- Blair Television, it was announced last in cattle research.) mittee feels the relationship between week by John Blair, president. Frank Martin, sales manager in the advertising and the government will be Dave Lundy, executive vice president New York office of Blair -TV, will be improved if industry segments can pre- of Blair Television Assoc., was appoint- executive vice president of Blair Tele- sent their views on pending legislation ed president of the new sales arm and vision. Jim Theiss will continue as vice or inter -governmental plans to the de- will be its active operating head. Ed president and sales manager of Market- partment for study in the early stages Shurick. executive vice president of ing Div. stations. of policy formulation. Daniel L. Goldy, Blair -T \', is leaving the firm to go into Mr. Blair also announced plans to administrator of the Business & Defense expand Blair Television offices in New Services Adm., said advertising indus- York and Philadelphia with additional try views would be welcomed and sug- sales specialists. gested viewpoints be supported with substantive data. -U.S. Members participating in the Oct. 5 Industry unit meeting were Mr. Allport; William K. to study advertising Beard, Associated Business Publica- tions; Charles B. Burkhart, Outdoor Ad- The impact of advertising on the vertising Assn.; John Crichton, Ameri- growth of the nation's economy is to can Assn. of Advertising Agencies; be explored by an industry- government Robert F. DeLay, Direct Mail Adver- task force. The project was approved tising Assn.; Emerson Foote, Advertis- at an Oct. 5 meeting of the Advertising ing Federation of America; William Committee of the Dept. of Commerce, Heimlick, Assn. of National Adver- including members from the industry tisers; John G. Jones, Direct Mail Ad- and department officials. The commit- vertising Assn. tee serves in an advisory role to Sec- Herbert Laager, Agricultural Pub- retary of Commerce Luther H .Hodges. lishers Assn.; William H. Leick, Amer- The need for a joint study of adver- ican Newspaper Publishers Assn.; tising's relationship to the economy has Charles H. Lueck Jr., National Editor- been under consideration since early in ial Assn.; Thomas C. Roberts, Assn. of the summer. Peter Allport, Assn. of Better Business Bureaus; Ralph Thom- National Advertisers, is committee as, Advertising Specialty National chairman. He said the project should Assn., and Donald J. Wilkins. Adver- move ahead rapidly when the task force tising Federation of America. LeRoy Mr. Lundy is formed. Both committee and depart- Collins, NAB member, did not attend.

34 ,BROADCAST ADVERTISING) BROADCASTING, October 15, 1962 and there's 27% more of it (on the national average) Associated with WSB, WSB -TV, Atlanta, Georgia in Ohio's Third Market -and no medium -but none and WSOC, WSOC-TV, Charlotte North Carolina -covers it as thoroughly as WHIO -TV, AM, FM. Ask George P. Hollingbery WHIO Nun. ,._,, uhin Additional morsel for thought: N4.1.1 Dayton has been Ohio's fastest growing major metropolitan area during the past 20 years. DAYTON, OHIO WHIO AM FM TV Source: U.S. Census of Population 1960.

BROADCASTING, October 15, 1962 35 said, "and the Sure -Fit cash registers began ringing the very next morning, with Impact belt sales to motorists who said they'd heard about these belts on the radio the night before." Summer tv viewing sets record in '62 Summer television viewing set a new record during 1962, according to Tele- vision Bureau of Advertising. So did the amount spent by advertisers during the summer on network tv. At the same time, the network cost- per -thousand declined for the fourth consecu- tive year.

Daily viewing per TV home

JUNE - AUGUST 1962 4 hrs. 20 min. 1961 4 hrs. 17 min. RKO General acts as host to 15 agencies 1960 4 hrs. 10 min. 1959 4 hrs. 9 min. Key executives of some 15 major Sidney P. Allen, director of agency/ 1958 4 hrs. 10 min. advertising agencies were the guests client relations for RKO General Change 1962 /1958- viewing up 10 min. per of RKO General Oct. 4 at an ex- National Sales; S. Heagan Bayles, TV home per day hibition in New York that illustrated board chairman and chief executive Source: A. C. Nielsen the past, present and future of Gen- officer of Sullivan, Stauffer, Colwell Network TV Cost per 1,000 eral Tire & Rubber Co.'s 12 divi- & Bayles; and Hathaway Watson, JULY AUGUST sions. vice president of RKO General in All Nework Programs All were featured during the five - charge of the Broadcast Division. 1962 $2.30 day (Oct. 1 -5) presentation to lead- Stations in the ownership group are: 1961 2.32 ers representative of the various WOR- AM -FM-TV New York, KHJ- 1960 2.38 divisions. The exhibition in the AM-FM-TV Los Angeles, CKLW- 1959 3.04 Sherry- Netherland Hotel introduced AM-FM-TV Detroit, WNAC -AM- 1958 3.59 % Change 1962/1958 -35.9% General Tire's corporate "Big G" FM-TV Boston, WHBQ -AM-TV Source: A. C. Nielsen logo as it has been adapted to each Memphis, KFRC -AM -FM San Fran- division. cisco and WGMS -AM -FM Washing- Homes Using TV- During Average Minute

Shown in the photo are (1 to r) : ton, D. C. JUNE - AUGUST Morning Afternoon 7AM -12N 12N -6 PM M -F M -F KABC listeners hit referees always tell fighters before a (000) (000) fight to protect themselves at all times 1962 5,553 10,371 by kayo commercial 1961 5,675 9,911 but protection is even more important 1960 4,927 9,266 The right commercial for the right to people driving or riding in automo- 1959 4,791 8,722 product on the right station at the right biles. It noted that Ray Brown, which '1958 4,343 8,299 time is a good buy, no matter what it has been making Impact seat belts % Change costs. since 1951, designs and builds them, 1962/1958 +27.9% +25.0% That truism was proved anew last not to the minimum 3000 -pound test Evening Total Day month, when a one -minute radio spot requirement, but to the maximum 5000 - 6PM -1AM 7AM -1AM pound requirements of the U. S. gov- M-S was purchased by Ray Brown Automo- (000) (000) Walker -Saussy Ad- ernment. "In fact, they are used by the tive Inc., through 1962 17,150 11,662 vertising of Los Angeles, for $1,000, U. S. government and armed forces." The 1961 16,162 11,162 making it one of the higher -priced com- spot concluded: "So don't go 1960 15,323 10,411 mercials in local radio history. into the ring - that 'four- wheeled, 1959 15,308 10,205 square -circle' car you drive, without 9,632 The station was KABC Los Angeles. '1958 14,577 Impact seat belts in your corner. In % Change The time was 7:30 p.m. PDT, Sept. fact, in every corner of the car. You 1962/1958 +17.7% +21.1% 25, immediately preceding the broad- can get them from new car dealers or `August only cast of the Patterson -Liston heavyweight your neighborhood Sure -Fit stores." The A. C. Nielsen Co. changed their reporting championship fight on ABC Radio and procedures August 1958. The Los Angeles area listeners-to- Source: A. C. Nielsen KABC, the only running account avail- taling just about 1 million according to able to the general public because tele- a special Pulse survey, heard the com- Network Gross Time Billings vision coverage was restricted to closed mercial and, having heard, acted on its JUNE AUGUST circuit telecasts in theatres with high advice, Robert Anderson, president 1962 $192,357,400 admission charges. Walker -Saussy Advertising of Los An- 1961 167,543,100 was an auto 1960 159,616,100 The product Impact, geles, said. "There was an immediate 1959 142,271,800 seat belt manufactured by Ray Brown reaction from new car dealers, several 1958 126,397,100 Automotive. placing prompt calls to wholesalers to % Change 1962/1958- +52.2% The commercial made the point that order a supply of Impact belts," he Source: TvB /LNA -BAR

36 (BROADCAST ADVERTISING) BROADCASTING, October 15, 1962 YOU'RE IN AS YOUNG PRINCE AND INDISCREET THE NAVY NOW AS YOU FEEL THE SHOWGIRL Cary Grant, Gary Cooper, lack Webb, Marilyn Monroe, Marilyn Monroe, Ingrid Bergman, Eddie Albert Monty Woolley, David Wayne Laurence Olivier, Cecil Parker Sybil Thorndike

Comedy from 20th- Century Fox in: BELLES ON THEIR TOES - starring Jeanne Crain, Debra Paget, and Myrna Loy LETS MAKE IT LEGAL - starring Claudette Colbert, MacDonald Carey, and Marilyn Monroe DOWN AMONG THE SHELTERING PALMS- starring William Lundigan, Jack Paar, and Mitzi Gaynor -and many more top comedies all contained in Volume 4's 40 great "Films of the 50's ".

Comedy from Warner Bros. in: TOP SECRET AFFAIR - starring Susan Hayward, Kirk Douglas, and Jim Backus ONIONHEAD - starring Andy Griffith, Walter Matthau and Joey Bishop THE GIRL HE LEFT BEHIND - starring Natalie Wood, Tab Hunter, and James Garner - and many more top comedies all contained in Volume 5's 53 great "Films of the 50's ". AND. ..SUSPENSE...BROADWAY...SCIENCE FICTION...ACTION...DRAMA... Seven Arts Volumes 4 & 5 have everything - everything to please your audiences- top stars -top stories -top directors - they're all in Seven Arts' "Films of the 50's ", "Money Makers of the 60's" Volumes 4 & 5 now available from Seven Arts.

A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 270 Park Avenue YUkon 61717 CHICAGO: 8922 -D N. la Crosse (P.O. Boa 6131, Skokie, Ill. ORchard 45105 DALLAS: 5641 Charleston Drive ADams 9-2855 L.A.: 3562 Royal Woods Dr., Sherman Oaks, Cal. STate 8.8276 TORONTO, ONTARIO 11 Adelaide St. West EMpire 47193

For list of TV stations programming Seven Arts' "Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data) Individual feature prices upon request.

What's in volumes 4 and 5 of Seven Arts' "Films of the 50's" COMMERCIAL PREVIEW: Putting squeeze on production problems Two problems faced Mogul Wil- agency's approach to both problems strong pace- setting rhythm. An- liams & Saylor in the creation of its -squeeze action technique. G. nouncer Bill Nimmo offers a voice - first network tv commercial for Pak - Emerson Cole, associate creative over commentary that is verbally nit, a new shrinkage control treat- director of the agency, said audience linked to the musical beat. ment for knitwear. The agency impact was achieved with a light, Pak -nit was developed by Com- wanted, first, a memorable tv debut airy touch in keeping with the "not pax Corp., a division of Tubular in terms of audience identification overly serious aspect of men's under- Textile Machinery Corp., Woodside, of a completely new concept, and wear." The technique also allows N. Y. The Tonight schedule is com- second, circumvention of the taboo for simulation of movement without plemented with print drives by Pak - against showing men's underwear violating the taboo. nit licensees, including leading brand worn by a live model. The spot utilizes fast -moving ver- name manufacturers of men's under- The completed one -minute Pak - tical and horizontal lines as a visual wear. The commercial was produced nit spot, which appeared for the first device to suggest shrinkage and non - for Mogul, Williams & Saylor by time Tuesday (Oct. 2) on NBC - shrinkage. An original musical track Paul Kim & Lew Gifford Produc- TV's Tonight, demonstrates the written by Jerry Jerome provides a tions, New York.

"What's the most old- fashioned "Knit underwear that shrinks and "But now there's a new kind of thing a man can wear today ?" shrinks...." underwear ... Pak -nit."

Business briefly ... in one -minute commercials on CBS - The Libby buy, through J. Walter TV's daytime programs: Calendar, I Thompson Co., completes sponsorship Buick Motor Div., General Motors Love Lucy, Pete and Gladys, and The of NBC -TV's coverage (AT DEADLINE, Corp. and Celotex Corp. have pur- Real McCoys, as well as in magazines Oct. 1). chased sponsorship of ABC Radio's new and newspapers. weekend sports commentary shows fea- Kitchens of Sara Lee Inc., Chicago, turing Sam Huff and Robert Bragen. Libby, McNeil & Libby has purchased has bought one -half sponsorship of a The new weekend shows are heard at one -sixth sponsorship of NBC -TV's cov- Bob Hope special on NBC -TV Nov. 12:25, 4:25, 9:25 and 10:25 p.m. Ad- erage of the November election returns. 29. All six of Mr. Hope's NBC -TV vertising agency for Buick is McCann - specials are now sold out. Sara Lee Erickson, Detroit, while MacFarland, agency: Hill, Roger, Mason & Scott Aveyard & Co., New York, represents Inc., Chicago. Celotex. Documentary buys Georgia Pacific Plywood Corp., Port- General Foods Corp. (regular Reynolds Metals Co. through Lennen land, Ore., in a reported first network Maxwell House Coffee), through & Newell Inc., New York, and Clinton tv buy, purchased weekly participation Ogilvy, Benson E. Frank Inc., Chicago, have purchased and Mather, New in NBC -TV's Sports International With sponsorship of the 44th National Auto- York, has gone into public serv- Bud Palmer, and one-quarter sponsor- ice broadcasting in a big way in mobile Show over NBC -TV next Sun- ship of the network's coverage of the southern California by buying day (Oct. 21) (6 -7 p.m. EDT). The Sugar Bowl and Senior Bowl football full sponsorship of two prime - color tv special will take a tour of the games. Sports International will be tele- time one -hour documentaries on automobile show at Detroit's Cobo cast Saturdays, 3:30 -5 p.m. NYT, KNXT (TV) Los Angeles for Hall for a preview of the 1963 cars starting Jan. 12, 1963. Agency: Mc- the full 1962 -63 season: and other advances in the auto indus- the Cann- Erickson. try monthly KNXT Reports and alternate weeks of Viewpoint and American Dairy Assn., Chicago, has ap- Reddi -Wip, through McCann -Erickson, Los Angeles Report. For the same proved new increased operating budget Los Angeles, today (Oct. 15) starts the product, the company also is for 1963 of $7.4 million, of which over most intensive 10 -week advertising and using a campaign of spot an- $4.85 million will be spent in consumer promotion campaign in the history of nouncements on KNXT's week- advertising, including tv and radio. Ad this aerated dessert topping, with the day early morning (6:30 -7) budget is 10% increase over current offer of a free pumpkin or mince pie Odyssey classroom series. year. ADA is sponsoring Adventures to consumers. Offer will be advertised of Ozzie and Harriet on ABC -TV. ADA

38 (BROADCAST ADVERTISING) BROADCASTING, October 15, 1962 agencies are Campbell -Mithun and himself been in the broadcast field in Grant Adv. to Cunningham & Walsh, Compton, both Chicago. Canada and the U. S. George W. Irwin, New York. vice president of Cooke /Irwin, is a Morton Manufacturing Co., Lynchburg, veteran of Southern California adver- Edward Dalton Co. has appointed Va., for Chap Stick and Chap -ans, has tising. He has been most recently with Kenyon & Eckhardt as agency for Metrecal in Brazil. bought network tv for the first time. Eisamen, Johns & Laws, Los Angeles. In addition to a schedule on NBC Ra- The new agency's telephone number in dio and spot radio and tv, products will Space half -hour on tv Beverly Hills is Crestview 1 -7213. be advertised on seven ABC -TV day- to launch new fabric time participation shows. Agency: Lawrence C. Gumbinner, New York. Rep appointments... "Universe," a documentary on space, will be shown for the first time on tv to KMED -AM -TV Medford, Ore.: support the retail introduction of J. P. Also in Advertising ... George P. Hollingbery Co., Chicago, Stevens' new fabric Hockanum Plus -X. as national representative, effective Oct. Now in Austin, too Read -Poland Inc., Stevens will sponsor the 30- minute advertising -public relations agency, Fort 1. special on WPIX (TV) New York, WGN -TV Chicago, and WJBK -TV De- Worth, has opened an office in Austin KLYD -TV Bakersfield, Calif.: Blair at 1410 Lavaca St. Marla Pratt is in troit. The program will be shown twice Television Assoc. as its national sales on each station between now and charge. representative, effective Nov. 1. Nov. 14. Air Force Procurement Office, Olm- According to Fletcher Richards, Cal- stead (Pa.) Air Force Base, has re- Agency appointments... kins & Holden Inc., New York, Stevens' newed a three -year contract for recruit- agency, the program will include two ing advertising with MacManus, John Airtemp Division of Chrysler Corp., 11/2-minute commercials in each presen- & Adams Inc., New York. Billing is Detroit, transfers its account from tation. estimated at $2 million. Included in the recruiting activities are one tv show and several radio programs. Stations that carry the shows donate the time. New products testing television Pulses The Pulse Inc., New York The following new products were re- Agency: Atherton-Privitt, Los Angeles. audience research firm, has added nine ported last week to have entered spot Schedule & Markets: Daytime minutes in agency subscribers: Compton Advertis- tv on at least a test basis. Their activ- New England. ing and Edmundson & Richards, both ity was detected by Broadcast Advertis- Product: cleaner. of Los Angeles; Potts -Woodbury Inc., Seamist window ers Reports, a national monitoring serv- Company: Trader Mfg. Co. Co., St. Kansas City; Winius-Brandon ice, in its off -the-air taping of local tele- Agency: Bauer, Tripp & Foley, Philadelphia. Louis; Edwin Bird Wilson Inc., New Schedule & Markets: Daytime minutes, 20's vision advertising and is described here Jr., Washing- and 10's in the mid -Atlantic area. York; Robert M. Gamble as part of a continuing series of new- -Morton Advertising, ton, D. C.; Curran product reports compiled for BROAD- Product: Prestopop Popcorn. C. Wian Enterprises, Blevens Phoenix; Robert CASTING each week. Company: Popcorn Co., subsidiary of Glendale, Calif., and Jervis Brady, Can- American Snuff Co. ton, Ohio. Monitored during period ended Sept. 28. Agency: Victor & Richards, New York. Product: Hawaiian Punch frozen bars. Schedule & Markets: Daytime minutes in Southcentral states. Agency moves Guild, Bascom & Bon- Company: Pacific Hawaiian Products Co. figli, San Francisco, has moved its New York office to new quarters at 575 Lex- ington Ave. Phone number remains the same: Plaza 1 -3979. Henry L. Buccello is manager of the New York office. Ratings guide Advertising Research Foundation, New York, has issued a free booklet, "The Intelligent Man's Guide to Broadcast Ratings," by Martin Mayer (author of Madison Avenue, U.S.A.). The 25 -page booklet, which suggests areas for industry- sponsored research and offers condensed versions of present rating methods, was underwritten by ABC, CBS and NBC. Copies are available from ARF at 3 E. 54th St.

Cooke/Irwin agency opens A new national advertising agency, Cooke /Irwin Inc., has begun operations at 9465 Wilshire Blvd., Beverly Hills, Calif. An eastern office will be opened Nov. 1 at 145 E. 52nd St., New York. Ralph Kent Cooke, president, is the With the 1963 auto lines emerging, Filmed by Keitz & Herdon Inc., Dallas, nephew of Donald Cooke, New York Humble Oil Co. is using this motif the shots were made on a Michigan station representative and owner of in commercials on the Saturday test track. Humble agency is Mc- KRLA Pasadena -Los Angeles, and has NCAA football telecasts on NBC -TV. Cann- Erickson Inc.

BROADCASTING, October 15, 1962 39 GOVERNMENT

complete "a voluminous record" which ANTI -OBSCENITY IN D. C. shows the need of Louisville for another vhf channel and the competitive Bill passed by Congress would empower policemen disadvantages of two uhf stations in the area to WTVW. Although the FCC has to close down newspapers, stations, say critics no mandate from Congress ordering District of Columbia Broadcasters Present District law prohibits the termination of the Evansville proceed- and newspapers, supported by NAB and sale, distribution, or exhibition of any- ing, the agency may consider evidence the American Civil Liberties Union, thing that is "obscene, lewd or in- from WTVW on loss of service to lis- were up in arms last week over congres- decent," or the advertising of such ma- teners in making a final decision, the sional approval of a bill to outlaw the terial. But it doesn't specify police au- bureau said. publication or distribution of obscenity thority for making seizures or the court In a separate action, the commission in the District. procedures for disposing of the confis- ordered WTVW to submit supporting cated property. affidavits to clarify a June petition ask- WTOP- AM- FM -TV, WWDC, the ing that the record be reopened and Washington Post and Times Herald, Law Broadened The bill also would broaden the existing statute to make cantaining allegations concerning the and the Washington Daily News edi- operation of WLKY (TV) Louisville, torialized against it and urged a Presi- it a crime to televise, edit, write, pub- lish, or perform in anything that is Ky., (ch. 32). The FCC further asked dential veto. WMAL -AM -TV planned that ABC, which rebutted WTVW's al- to take the same editorial stand on "obscene, lewd or indecent," as well as to distribute, exhibit or advertise such legations, submit, through the Broad- Sunday (Oct. 14). cast Bureau, affidavits supporting its LeRoy Collins, president of NAB, material. The penalties for these offenses fine of $50 position by Oct. 9, with WTVW to reply and Lawrence Speiser, director of the would be the same -a to a one year's im- with its supporting evidence by Oct. 19. ACLU Washington office, also recom- $500 or maximum of mended a veto in separate letters to the prisonment, or both. President. The bill approved by Congress omits NCTA blasts one section of the original House version Opponents of the measure (HR 4670) that critics said would have banned such Cox `persuasion' said they are afraid it will endanger the classics as "Romeo and Juliet." The dis- freedom of communications media in carded language would have prohibited The National Community Television Washington, and give police unrestricted "publication of scandals, whoring, lech- Assn. charged last week that Kenneth A. power to restrain broadcasters, com- ery, assignations, intrigues between men Cox, chief of the FCC's Broadcast mentators and newspapers. and women, and immoral conduct of Bureau, persuaded the FCC to reverse The bill, which had aroused no pre- persons." its earlier decision that it had no juris- vious controversy although the original Mr. McIntyre said it would have been diction over community antenna sys- versions of the proposal were introduced more helpful to Congress if criticisms tems. in the Senate (as S 1426) and House had been voiced earlier. He said the In a "friend of the court" brief filed more than a year ago, passed both seizure provision was in the original with the U. S. Circuit Court of Appeals chambers with little debate on Oct. 4. bills introduced last year but that for the District of Columbia in the President Kennedy has until Oct. 19 to neither communications media rep- Carter Mt. case, NCTA charges that sign or veto it. With Congress expected resentatives nor the ACLU testified at Mr. Cox urged the FCC to interpose to adjourn Friday (Oct. 12), he could the hearings held by the Senate and consideration of economic impact on also "pocket veto" the bill by not sign- House District Committees. existing tv stations because that was the ing it. The bill is the result of a compromise position he took when he was special Main Objections A chief target of worked out in conference by Reps. counsel to the Senate Commerce Com- the bill's critics is a section authorizing John Dowdy (D -Tex.) Fernand J. St. mittee during its tv investigations sev- any policeman to seize all money, vehi- Germain (D -R. I.) and William J. eral years ago. cies, fixtures, equipment or stock "used Harsha Jr. (R- Ohio), and Sens. Vance Before he became Broadcast Bureau or to be used" in the sale, showing, Hartke (D- Ind.), Benjamin J. Smith II chief in 1961, the NCTA claims, neither manufacture or distribution of obscene (D-Mass.), and Jack Miller (R- Iowa). the Broadcast Bureau nor the Common material, or the advertising of obscene Carrier Bureau objected to an examin- material or exhibitions. WTVW petition opposed er's initial decision recommending the The ACLU letter said this would give grant of the Carter Mt. application. It every local policeman authority to dis- by Broadcast Bureau was only after Mr. Cox joined the FCC, rupt and close down any newspaper, The Broadcast Bureau has asked the the NCTA brief relates, that the Broad- broadcasting station, motion picture or FCC to ignore a plea by WTVW (TV) cast Bureau reversed its position, argued "live" theatre he feels has given rise to Evansville, Ind., calling for termination against the grant and the Common Car- the proscribed behavior. of deintermixture proceedings which rier Bureau, and convinced the commis- Some surprise at the furor was ex- would shift WTVW from ch. 7 to ch. sion to adopt its views. pressed by staff members of the Senate 31, and reallocate ch. 7 to Louisville, Over the years, the NCTA brief main- District Committee who worked on the Ky. (BROADCASTING, Sept. 24). tains, the commission has held it had measure. Fred L. McIntyre, a commit- In promising a moratorium on the de- no jurisdiction over catv; its reversal tee counsel who has had experience as a intermixture to Congress, in exchange of this policy at the urging of Mr. Cox, prosecutor for the District court, said for all- channel set legislation, the FCC it says, makes the decision arbitrary and the bill won't make "one iota" of dif- specifically exempted four long -pending capricious, a "government of men rather ference. He said it would give police no cases, among them Evansville, the bu- than of laws." power they are now without in criminal reau said. The NCTA also asked the court to matters. The purpose of the bill, he The reason for continuing the Evans- permit it to participate in argument. Un- said, is to clarify these powers and pre- ville proceeding is not merely because der the rules it has no such authority as scribe procedures for District court dis- it "has gone this far," as WTVW amicus curiae. posal of confiscated property. claimed, the bureau contended, but to Impact on Tv The Carter Mt. case

40 BROADCASTING, October 15, 1962 THE ASSOCIATED PRESS Proudly Announces the Election of 136 Broadcasting Stations to AP Membership AT ONE TIME.

This is the largest number of membership applications approved at a single time since AP first offered membership to broadcasters.

All 136 stations applied for membership since the election of 41 stations on April 17th of this year.

BROADCASTING, October 15, 1962 41 IN 6 OF AMERICA'S TOP l0 MARKETS ALL SIGNS POINT TO IIKO GENERAL NATION'S LARGEST MOST POWERFUL INDEPENDENT RADIO -TV CHAIN

With a fluid flexibility, RKO- General delivers the right That's why RKO- General stations are basic to any national audience, in the right places and in the right frame of advertising buy. mind for your specific message. Whatever your product Facts, figures and effective results await you when you or sales approach, RKO- General can build a made -to -order call your local RKO- General station or your RKO- General combination radio and TV audience in six of the top ten National Sales Division man. Call now ... you'll be that markets plus one of the South's richest areas. much ahead.

Want breadth? RKO- General blankets regions where 70 NATIONAL SALES DIVISION OFFICES million consumers live, work and buy. Want depth? RK0- New York: Time & Life Building ... LOngacre 4 -8000 General's imaginative and adult programming Chicago: The Tribune Tower 644 -2470 brackets the areas of affluence to reach the Hollywood: 5515 Melrose HO 2 -2133 people most likely to reach for your product. San Francisco: 415 Bush St.. YUkon 2 9200

Your message hits hard because it doesn't Detroit: Guardian Bldg. . WOodward 1 -7200 have to fight listener apathy. It goes Atlanta: 1182 W. Peachtree N.W., TR 5 -9539 GE NERAI straight to big -buy, big -wallet audiences that Dallas: 2533 McKinney St RI 2 -5148

react fast in the RKO- General target markets. Denver: 1150 Delaware St.. . . TAbor 5 -7585

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NEW YORK WOR- AM /FM /TV LOS ANGELES KM-AM/FM/TV

CKLW.AM /FM /TV MEMPHIS WHBO -AM /TV DETROIT BOSTON W EAYANK/EEM NÉ WORK SAN FRANCISCO KFRC -AM /FM WASHINGTON, D.C. WGMS -AM /FM involves a private common carrier, Car- ter Mt. Transmission Corp., which KEYC -TV spanked sought FCC permission to establish a microwave relay system to deliver Bil- with short renewal lings, Mont., Casper, Wyo., and Idaho KEYC -TV Mankato, Minn. (ch. 13), Falls, Idaho, tv programs to a catv sys- received a reprimand from the FCC tem in Riverton, Lander and Ther- renewal, prompted mopolis, all Wyoming. This application last week: a one -year was originally granted, but was post- by a sharp reduction in KEYC -TV's poned when KWRB -TV Riverton, Wyo., staff and local live programming. protested. A hearing followed and a Last May KEYC-TV proposed to cut grant was recommended by the hearing its staff, become a complete satellite examiner. The commission last year, of KGLO -TV Mason City, Iowa, and however, reversed the examiner and move its main studio to Mason City. turned down the application on the Another proposal by KEYC -TV, ground that Carter Mt.'s operations promptly scotched by the FCC, was to would have a harmful impact on the shut down its Mankato studio pending Riverton station. the commission's decisions on its other Carter Mt. has appealed, and NCTA's requests. The commission said it was filing last week was in support of the deluged by letters from Mankato pro- attempt to overturn the commission's testing KEYC -TV's cutback in local decision. live programming, staff reductions and, proposed abandonment of the Mankato WHK Cleveland renewed, studio. FCC Since 1960, KEYC -TV has reduced but adds condition its staff from 35 to 16; its local live WHK Cleveland was granted a re- programs from 107 to approximately DAIRY POTATO CHIPS newal of license by the FCC last week, 20 hours per week; and its production BOTTLER PACKAGED MEATS with a condition and a warning to staff from 17 to 5, according to the BAKERY SUPER MARKETS properly log programs. FCC. KEYC -TV failed to notify the DRUG CHAIN FROZEN FOODS The renewal was conditioned to a FCC of these reductions, the commis- CANDY GAS STATIONS final decision in the ch. 9 tv ex parte sion charged. proceeding in Orlando, Fla. John "The Commission believes that your Kluge, president of Metromedia Inc., li- actions in reducing local live program- censee of WHK, was a principal of ming and staff substantially, without WLOF -TV at the time it won the chan- prior notification to the Commission, They need the nel in Orlando; he later sold his stock and during a period when requests and took charge of Metromedia. "SELL " in were pending before the Commission The FCC also warned WHK to com- for authority to operate as a satellite ply strictly to the classification of edu- of station KGLO -TV Mason City, Iowa, JUNIOR cational programs, though the commis- fall far short of the degree of respon- sion accepted the station's explanation sibility which the Commission has a AUCTION of past misunderstandings. Chairman right to expect of its licensees, and also Newton Minow voted to defer action; raise a question as to whether your A live 30 minute copyrighted Commissioner Rosel Hyde concurred in proposals for local live programming television show that has the action but dissented to the letter now before the Commission have been thousands of youngsters sent to Metromedia. made in good faith." selling sponsors products. The renewal granted by the FCC JUNIOR AUCTION State Dept. schedules stipulates a broadcast schedule ap- foreign -policy briefing proximately the same as that originally Now in 32 markets! employed by KEYC-TV. Commissioners President Kennedy, Secretary of State Rosei Hyde and T. A. M. Craven pre- Your market may Dean Rusk, FCC Chairman Newton N. ferred a three -year renewal, though be open ... contact Minow and other high government they concurred. officials will participate in a foreign - policy briefing session for television, radio, and the press to be held in Wash- O'Konski seeks ch. 12 ington today and tomorrow (Oct. 15, Rep. Alvin E. O'Konski MIKE FADELL CO., Inc. 16). (R -Wis.) Invitations to the briefing have been has applied to the FCC for a new 603 SECOND AVE. SOUTH tv station on ch. 12 in Hurley, Wis. The MINNEAPOLIS 2, MINN. FE 3-3416 extended by Secretary of State Rusk to news representatives in all parts of the new station has a proposed power of country. 1.698 kw. The conference, on "Five Goals of Rep. O'Konski has no broadcast in- U. S. Foreign Policy," is the fifth terest at present, but he formerly owned in a series of national meetings for WOSA Wausau and WLIN (FM) Mer- JUNIoRAUc-rloN media representatives held in Washing- rill, both Wisconsin. He also held a construction permit for WOSA -TV COPYR GHTED ton over the past 18 months. The purpose of the meetings is to help the Wausau, which was later deleted. State Dept. inform the public on U. S. Rep. O'Konski represents the Tenth foreign relations. Congressional District of Wisconsin.

44 (GOVERNMENT) BROADCASTING, October 15, 1962 NOW ON WMAL -TV A NEW CONCEPT IN LATE NIGHT PROGRAMMING!

I. . . . IN . . . . . It . . . IN . I...... Audience - tested ONE HOUR action, adventure, mystery SHOWS

Plus Hollywood's FINEST FIRST -RUN FEATURE FILMS, and

BROADWAY'S FINEST PLAYS .. 11 ...... SUN. 11:15 P.M. THUR. 11:30 P.M.

PLAY OF RES;

THE WEEK RADISE

MON. 11:30 P.M. RUN THRILLER

FRI. 11:30 P.M.

SAT. 11:15 P.M. TUES. 11:30 P.M. "Mogambo," "Don't Go SURFSIDE Near the Water," "Summer Stock," "Bhowani Junction,"

6 "Above and Beyond," etc.

Washington, D. C. Evening Star Broadcasting Company represented by H -R Television, Inc.

BROADCASTING, October 15, 1962 45 watt Class IV's) which would bring a SUDDEN AM FREEZE WAS NO WHIM first primary service to at least 25% of the proposed coverage area and which FCC justifies stand, denies reconsideration pleas would not cause objectionable interfer- Surprise was the intent of the FCC commission also returned 10 tendered ence to an existing station. last spring in ordering a freeze on the applications and dismissed eight which In addition, application now pending acceptance of any more applications were inconsistent with present interim will be carefully screened "to avoid un- for new am stations or major changes criteria. necessary aggravation" of the am prob- in existing stations. Standing alone, many of the requests lem, the commission said. Eight such Lack of advance warning was neces- for waivers appear to have merit, the conflicting applications were dismissed sary, the commission said last week in FCC said. But all must be denied because by last week's order. denying 28 petitions for reconsidera- to grant wholesale waivers would ob- At the time the freeze was imposed, tion and /or waivers of the freeze order viously destroy the purpose of the freeze, the FCC also announced plans to adopt (BROADCASTING, May 14). "It was con- the majority ruled. a nationwide table of allocations for fm cluded that if a freeze were to be put In his dissent, Commissioner Hyde and urged prospective applicants for into effect, it must be done without pointed out the prospective applicants am stations to instead consider fm. delay since, on the basis of past experi- had prepared their proposals under FCC The am rules now being re- evaluated ence, it was expected that any substan- rules and procedures in existence for have been in existence virtually un- tial postponement would result in a flood many years. Yet, after spending con- changed for over 20 years. of several hundred hastily prepared ap- siderable sums of money, they were plications," the FCC said. denied without notice or an opportunity Channel switch tying up A footnote to the commission's order, to comment, he said. KERO -TV which has not as yet been released, Disputing the majority, he maintained renewal efforts pointed out that the agency could have the new criteria does prescribe new allo- The FCC has advised KERO -TV simply withheld any action on am ap- cations principles and therefore consti- (ch. 10) Bakersfield, Calif., that its applications pending the planned study tutes a substantive change in FCC rules. plication for renewal of licenses will be of am broadcasting. The freeze and Therefore, he said, the commission returned should the courts deny its ap- suspension of past procedures was far should reconsider its freeze order and peal, seeking a stay of the commission's from "arbitrary and capricious" as act in compliance with the Administra- decision to delate ch. 10 (BROADCAST- claimed by the petitioners, the FCC tive Procedures Act. ING, July 23). said, in context, a "but, the present The am freeze was imposed as the In a deintermixture case the commis- completely necessary measure directly first step in an all- inclusive study of am sion substituted ch. 23 for ch. 10 in linked to the discharge of our statutory broadcasting, first set out at the NAB Bakersfield and gave KERO -TV until obligations." convention last spring (BROADCASTING, Dec. 1, 1962, the expiration of its li- Several prospective applicants affected April 9). cense, to shift. However, the FCC said by the order immediately said they Exempted from the freeze are appli- that until the courts make a decision on planned to appeal the decision to the cations for (1) new Class II stations on KERO -TV's appeal it will take no fur- courts. the 13 clear channels broken down by ther action on the applications. Commissioner Rosel H. Hyde issued the FCC a year ago; (2) an increase in KERO -TV is owned by Transconti- a strong dissent, as he did at the time power for existing Class IV stations up nental Television Corp. which is also the freeze was imposed, in which he to 1 kw; (3) new stations (except 100 licensee of WGR- AM -FM -TV Buffalo, accused the majority of violating the N. Y., KFMB- AM-FM -TV San Diego, Administrative Procedures Act. Calif., and has 60% interest in WNEP- Substantive or Procedural In deny- TV Scranton -Wilkes Barre, Pa., and ing the pleas for reconsideration, the Keep it down WDAF- AM -FM -TV Kansas City, Mo. FCC ruled that the am freeze constitutes WDOV -AM -FM Wilmington, a procedural change rather than a sub- Del., has asked the FCC to keep Hill okays REA plan stantive amendment of rules and therein mind that it is a small station fore an opportunity to file comments is in a relatively small market in as- to finance c -c etv not required. It is clear, the majority sessing any fine. The station has The Rural Electrification Administra- opinion maintained, that the purpose of admitted broadcasting commercial tion would be permitted to finance con- the freeze was not the establishment of programs after its required sign - struction of rural closed- circuit educa- new allocation standards but, to the off hour during an emergency. tional television systems under legisla- contrary, simply the creation of "con- The WDOV petition called at- tion approved by Congress. ditions under which formal rulemaking tention to a petition by the Broad- The bill (HR 10708) broadens the proceedings can be effective, efficient cast Bureau which recommended definition of "telephone service" in the and meaningful." a fine rather than a license re- Rural Electrification Act to permit the A formal rulemaking proceeding is vocation. The bureau formerly federal agency to lend money to rural necessary to "correct the deteriorating had urged revocation (BROAD- telephone companies to provide such situation in standard broadcast alloca- CASTING, July 30). However, the television service. Under present law, tions," the FCC said, and such a study latter petition of the bureau sug- "telephone service" means only voice "possibly of extended nature could have gested the maximum forfeiture to transmission. little meaning if we continued to allo- be invoked (BROADCASTING, Oct. The bill, however, expressly prohibits cate new stations under old rules, thus 8). loans for catv systems, television serv- intensifying the very problems which we In pleading for a small fine ice other than that intended for edu- seek to remedy." WDOV stated that it has shown cational purposes, and radio or tele- The FCC order denied pleas for re- poor profits of late and experi- vision broadcasting services. consideration by the Federal Communi- enced adverse publicity because REA telephone company borrowers cations Bar Assn. and over two dozen of the commission's actions had requested the legislation to enable prospective applicants for new stations against it. them to provide closed- circuit television or changes in existing stations. The service to rural schools in their areas.

46 (GOVERNMENT) BROADCASTING, October 15, 1962 In growing Jacksonville WFGA -TV IS THE STATION TO WATCH

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The petition further stated that if the allocation is made A warning on log classification errors the organization would make applica- A one -minute spot announcement Service" category; another maneuver tion to change the facilities of its on school safety preceeding an hour- specifically outlawed by the FCC is KTPS (TV) to ch. 20 from the present long music show does not mean the the computation of the total time operation on ch. 62. time may be logged as educational, of non -commercial spots according A third petition, by the National the FCC warned last week, and such to their subject matter, including the Educational Tv & Radio Center, re- logging imprecisions in the future time in their respective categories quested that the commission institute will be "viewed as serious viola- (Religious, Agricultural, Education- rulemaking proceedings to reassign ch. tions." al, etc.). 14 to Chattanooga from Athens, both Tennessee, and reserve it for non -com- a licensees, The commission emphasizes that In stern reminder to all mercial educational use. NET said that the commission noted that "an in- the ruling against such practices does not constitute a denigration of non- ch. 55 in Chattanooga should be re- creasing number" of renewal ap- tained for educational when commercial spots, only that such use the plications are being submitted to the need arises. spots may not legally be computed FCC which contain logging figures At the present there are no commer- as "programs." The FCC warns that improperly computed. All too often, cial applicants for ch. 38 in San Fran- renewal applications provide an the FCC says, non -commercial spot for cisco or for chs. 14 and 55 in Athens announcements are being logged as accounting of the number of non- and Chattanooga respectively. program material in direct violation commercial spots and non- entertain- of commission rules. ment programs of short duration that are not non -commercial spots Broadcast spokesmen In addition to the mistake men- should be separately logged. ask Sec. 315 repeal tioned above, the commission noted The commission emphasizes that other errors occurring with ever- it "expects its licensees to be candid The broadcast rights of political can- increasing frequency: one illegal in their representations with respect didates do not need special legal pro- practice is to include the total to programming ..." and that pend- tection but would be safeguarded by amount of time devoted to non- ing applications with logging viola- the general "fairness doctrine" that ap- commercial spots in the "Talks" tions of the types described above plies to all broadcast operations, R. category or to a special "Public should be amended. Peter Straus, president of WMCA New York and Radio Press International, said last week. Mr. Straus and Leon Brooks of the omission inadvertent, say Washington legal department of CBS Sponsor stations argued for repeal of the equal -time pro- MINNEAPOLIS TV OUTLETS, NAB TAKE ISSUE WITH FCC visions of Sec. 315 of the Communica- tions Act in a debate with counsel for All four of the Minneapolis -St. Paul arrived shortly before broadcast time. the American Civil Liberties Union and tv stations cited by the FCC for failure WTCN -TV said its program director, an officer of the Conservative Party of to identify the sponsor of a one -minute monitoring at home, had noted the omis- New York State. announcement have told the Commis- sion of sponsor identification the third Allen Schwartz, ACLU counsel, ad- sion the omission was inadvertent and time it was broadcast and added that the vocated a modification of Sec. 315 to due to special circumstances. The FCC station had broadcast explanatory an- insure that minority parties get broad- citation, issued Sept. 5, said the stations nouncements at approximately the same cast opportunities "commensurate with are liable to fines of $500 each (BROAD- periods the following day. The sponsor their stature" but not necessarily equal CASTING, Sept. 10). was the Downtown Council of Min- to the opportunities granted to major Replies were submitted to the com- neapolis. KSTP -TV and WCCO -TV parties. Prof. Charles Rice of Fordham mission by KSTP -TV, WTCN -TV, carried the spot twice; KMSP-TV tele- U., vice chairman of New York State KMSP-TV and WCCO -TV. cast it only once. Conservative Party, contended that Sec. 315 is necessary and should NAB formally objected to the FCC be retained. The debaters appeared in a program in letter Oct. 11 from Douglas Uhf reservations charge a sought transcribed for presentation A. Anello, general counsel. The associa- last night by three etv groups (Sunday, Oct. 14) on tion asked permission to take part if WKCR -FM New York, the radio station of Columbia U. oral argument is held, basing the re- The FCC has received petitions from quest on the significance of the case to three educational broadcasters to make all of broadcasting. several channel changes for the sake Land mobile radio help asked of non -commercial The four replying stations took the television in differ- Land mobile radio operators have ent sections of the same position as NAB in contending U. S. been called to a meeting in Washington the main issue is wether the conceded The Bay Area Educational Tv Assn., for this Thursday (Oct. 18) to support violations were willful or repeated, licensee of KQED (TV) (ch. 9) San the petition filed two weeks ago with bringing them within the scope of the Francisco, asked the commission to the FCC asking the reallocation of chs. forfeiture provisions of the Communi- reserve ch. 38 in that city for educa- 14 and 15 to land mobile use (BROAD- cations Act. tional use. Bay Area pointed out that CASTING, Oct. 8). The invitation was Each station explained that an order the channel is the last available uhf in issued by William J. Weisz, Motorola, for a taped one -minute spot to be broad- the area which is not only the sixth chairman of the land mobile communi- cast the evening of Feb. 22, 1962, had largest market in the U. S., but one of cations section of the Electronic Indus- arrived around 5 p.m. or later when the fastest growing areas as well. tries Assn. supervisory and /or daytime personnel The Board of Education of School "If the petition [for reallocation] is had left for the day. Nighttime person- District No. 10 of Tacoma, Wash., re- to be successful," Mr. Weisz said, `con- nel had been of the opinion the identi- quested that the commission amend its certed, active support is necessary from fication was inherent in the spot, which rules to reassign ch. 20 to that city all land mobile user organizations." 50 (GOVERNMENT) BROADCASTING, October 15, 1962 Qua/yiogram`n/?yo ///tb//Z½&/û4

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Automated For Economy Telesynd Precision- automated 0- VATION Music features 8-hour 136 East 57th Street, New York 22, New York tapes of new and exciting instrumental and vocal arrangements, programmed to today's adult audiences, I would like to have the full story on how Programatic's performed by top talent and reproduced in true tonal 0- VArioN Music will benefit me. quality. Programatic start-stop automation provides NAME for pre -selected news breaks, commercials, local broadcasts -lets you inject your own "personality" ADDRESS into every program. CITY STATE TELESYND AND PROGRAMATIC INTERNATIONAL SERVICES OF WRATHER CORPORATION Tough government, docile industry THE COMBINATION, SAYS HYDE, CAN LEAD RADIO -TV TO OBLIVION The FCC's senior member in years scribed as its ultimate goal for the television and radio programming jus- of service is fed up with the govern- public. tify their aims by saying that broad- ment's accretion of power over broad- Good Questions "Should the pub- casters use frequencies that are part cast programming. Last week he let lic have the right to make controlling of the public domain. Said Mr. Hyde: go a free -swinging attack on present judgments as to broadcast program "I think this argument tends to over- FCC policy and on broadcasters who content and quality," asked Mr. Hyde, look the fact that the frequencies as are acquiescing to it. "or should this be a function of the such would be useless without sub- In a speech prepared for delivery Federal Communications Commis- stantial investments in plant and the Oct. 13 to the Utah Broadcasters sion? still larger investments and risks in- Assn. FCC Commissioner Rosel H. "Should the decisions in this area volved in the production of a product Hyde issued his dissent to the current be made through the process of pub- whose value in the market is general- trends in government regulation and lic acceptance or public rejection; or ly fleeting and always subject to many laid open the fallacies of the argu- is this an area for the application of uncertainties. ments supporting them. For the usual- authoritarian power? "It seems to me," Mr. Hyde con- ly mild Mr. Hyde, an FCC member "It might be supposed that it would tinued, "that the argument that the since 1946, it was an unusually strong be impossible to employ both of these government must intervene in pro- presentation. He went so far as to opposing concepts. However, the gram matters because the frequencies suggest that if present trends continue, commission, in considering applica- belong to the public is another illogi- radio and television can easily become tions for new stations and for renewal cal combination of opposing concepts. the kept mouthpieces of whatever po- of station licenses, undertakes to pass Wouldn't it be more reasonable to litical leaders happen to be in power. judgment on your over -all program urge that the right of choice should In the present policy of broadcast performance with due attention to go with the ownership ?" regulation Mr. Hyde has found spots and categories while at the same Another argument for authoritarian "amazing conflicts and contradic- time disavowing any interest in par- control, said Mr. Hyde, is that the tions." ticulars. public is in no position to make a The integrity of government can be "And the industry, in general, al- choice of programs and that the gov- maintained only if government actions though there are some who object, ernment must assume the duty of are subjected to examination by free seems to acquiesce in the practice." assuring that the public gets what it media of journalism, said Mr. Hyde. Broadcasters, Mr. Hyde suggested, ought to have. Aside from the con- Yet there is strong sentiment in gov- are showing a docility that is unique flict between that argument and "Jeff- ernment for suppression of the pro- among the media. erson's confidence in the judgment of gramming freedom of radio and tele- "What do you suppose would hap- the people," said Mr. Hyde, the prac- vision. pen," he asked, "if similar authority tical problems involved in government, Among the intellectual elite, said were asserted with respect to publi- surveillance are hopelessly' Mr. Hyde, there is a demand for gov- cation of newspapers, magazines and complex. ernment intervention "in the name of the production of plays and movies? "There are good reasons to question better programs" to elevate public No such interference with the public's whether any administrative agency, tastes. To this elite a program that right to make its own choices would however large its budget, could actu- the public likes is by definition an in- be tolerated." ally examine and pass upon the appro- ferior program, for it cannot meet the Counter-Arguments Those who priateness and quality of the program level of taste that the elite has pre- believe in government influence over services of some 5,672 stations in over

OPERATOR RULES complete inspection of such stations' the union local said. transmitters six days a week as un- On relaxation of the fulltime first - Stations favor relaxations; necessary and a financial hardship for class operator rule, the union said an engineers oppose proposals some stations. operator could contract with a dozen The Birmingham local of Radio or more stations have a rubber stamp FCC proposals to change require- Broadcast Technicians & Engineers made, and go from station to station ments for on -duty operators at certain (IBEW) expressed the sentiment of stamping logs, timing and signing them. types of radio stations met mixed re- many operators in saying the pro- The West Virginia Broadcasters action in comments submitted to the posals offer no improvement in radio Assn., agreeing in essence with NAB, commission (BROADCASTING, Aug. 6). service, and make likely further de- supported the proposals but suggested Generally, those stations which would gradation of service. that a weekly transmitter inspection be affected by the change favored the One FCC proposal would upgrade would suffice. proposals and engineers and operators the person making routine transmitter One engineer said the new rules opposed them. inspections from permit holder to third - would increase the "off air" time of NAB favored the FCC's plan to class operator (a license requiring a many stations, particularly those with allow licensees of non -directional am written test). The union said permit old equipment. Another said the plan stations which have power up to 10 holding in the past has not been re- would put high power or directional kw and fm outlets which have power stricted to experienced operators and stations at a financial disadvantage. up to 25 kw the option of employing a has been merely a means for "unscrupu- KITN Olympia, Wash., said a first - part-time first -class operator or a full - lous" licensees to get around FCC rules. class license does not insure competence time one as under present rules. But Under the new rule, such holders could and that this type operator cannot be the trade group opposed a provision for simply take out a third -class license, justified by the average small station.

52 (GOVERNMENT) BROADCASTING, October 15, 1962 2,200 communities," said Mr. Hyde. "Do you think that schedules de- be corrupted in their function as "an Futility and frustration are the inevit- signed to please Washington would electronic press." able results of a serious effort to ap- necessarily please the local commu- "It has been recognized," he said, praise the programs of so many sta- nity? "that an unsubservient communications. Yet the process has been going "Do you think that encouraging tions service can be a bulwark of on since the FCC issued its program members of the public to look to democracy . In a society which policy statement of July 1960. Washington for an answer to their looks toward the public as the final Pressure to Conform In its 1960 program wishes rather than to the authority it is, of course, essential that statement the FCC spoke of program stations, sponsors and other producers the public be as fully informed and balance and listed 14 categories of will give desired results? advised as possible. Historically it programming it said were usually "Would surveillance even in a lim- has been considered a function of the necessary to be represented in a ited supervisory sense conduce to the press to provide this service uninhib- broadcast schedule if the public inter- freedom of expression, the exercise of ited and uncontrolled. est is to be served. As licensees re- imagination, and in general the stim- "In those societies which exist un- shape their programming to fit the ulation of creative results; or would it der dictatorships you always have ex- FCC's specifications, Mr. Hyde sees rather conduce toward repetition, im- actly the opposite situation. As every- these questions being raised: itation of what has been accepted, and one knows, control of sources of in- in general to dull conformity?" formation is an essential characteristic Protection Policy The process of of all such systems. conformity that has already been gen- "I think it is appropriate to ask erated, Mr. Hyde thinks, may be one whether it is possible to reconcile any reason why some influential radio degree of program subservience to broadcasters have asked the govern- government with the duty of main- ment to provide protection against taining an alert, constant watchful- competition. Distinctions among sta- ness with complete reporting of mat- tions diminish in the "look -alike and ters favorable and unfavorable as to hear -alike results" of the broadcast- the doings of government. It might ers' programming "with an eye toward be suggested that there is an inherent the licensing authority," said Mr. conflict or opposition as between rep- Hyde. resentatives of government who are The NAB and FCC will soon be- naturally interested in maintaining the gin conferences to look for ways to best possible image before the public solve what the NAB has already de- and the observer whose function is to cided is the "overpopulation" of ra- obtain and report matters as they are, dio stations. To Mr. Hyde it is "dis- favorable or unfavorable." turbing" that a free enterprise like Broadcasting, said Mr. Hyde, must broadcasting should be seeking eco- be uninhibited, and its messages nomic protection through limitations "amenable only to the judgment of on competition. the public." "I can understand objections to ov- "Seek not what your government ercrowding or overabundance of like can do for you in terms of setting services," he said last week. "But what guidelines and prescribing program has become of the old assertion that elements," he told the broadcasters, there is always room at the top ?" "but rather seek what you can do for Price of Subservience What trou- your government and do for your FCC's Hyde bles Mr. Hyde most of all is the country in terms of providing unsub- Cites contradictions in present policy danger that radio and television will servient communication of truth."

including side -effects, contra -indications that reconciled differences with the Ad people worry and effectiveness. Senate bill. bill This provision is more acceptable to Another provision in the House bill about drug the advertising industry than a version that remains in the final version forbids The drug control bill signed into law in the original Senate bill which would regulations requiring prior Food and by President Kennedy last week has have required disclosure of all such Drug Administration approval of ad- some advertising industry people properties in detail. vertising content "except in extraordin- worried about the possible consequences But such organizations as the Assn. ary circumstances." of the section on prescription -drug ad- of National Advertisers had urged that The ANA, in opposing the Senate vertising. advertising be exempted from the full - version, said there is not time nor space The act, intended to assure the dis- disclosure requirement provided it in- enough in broadcast or print media for tribution of better and safer medicines, forms readers they can get data about an advertiser to give "extensive dis- will affect only advertising directed a drug's properties upon request to the sertations concerning his product." To to physicians contained in -material maker. require him to do so, the ANA said, medical journals or direct-mailing is to forbid him from advertising at all. pieces. But advertising association rep- The House bill, as originally reported resentatives fear it might set a prece- by the House Commerce Committee, As signed by the President, the act is dent for other products. carried the ANA proposal. But it was still not satisfactory to advertising re- As passed by Senate and House, the defeated in a floor fight, and the com- presentatives. As one of them has exact requires that an advertisement of a promise amendment providing for dis- pressed it, "We don't like the govern- prescription drug carry "in brief sum- closure "in brief summary" was ment saying what's supposed to go in mary" the properties of the product, adopted. It prevailed in the conference an ad."

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Crosley Broadcasting Corporation HARTFORD FOES translator special report, BRoADcAsT- PAY -TV LOSE AGAIN ING, Oct. 8) . Supreme Court refuses to review lower court ruling IRS held such translator operations are tax free because they are civic and The FCC's right to approve pay tv owners asked the Supreme Court to their signals are available to the entire operations under limited test conditions review. community and supported by voluntary was confirmed last week when the U. S. Second Test It was only two weeks memberships and gifts. It was explained Supreme Court refused to review a ago that the FCC granted the second that organizations charging regular pay- lower court ruling upholding the FCC's application for a pay tv test. It gave ments such as community antenna op- grant to RKO Phonevision Co. to permission for ch. 2 KTVR (TV) Den- erations are operated solely for the broadcast Phonevision pay tv over its ver to test out the Teleglobe system of benefit of members or subscribers and ch. 18 WHCT (TV) Hartford, Conn. pay tv for the same three -year period are not civic leagues entitled to tax The court rejected without comment granted to RKO Phonevision. exemption. a petition for review by a group of In the Teleglobe system, the picture Translator groups must file Form Connecticut theatre owners who have is broadcast as usual, but the sound is 1024 with a district revenue office to be opposed the Hartford proposal since it piped to subscribers via telephone lines. entitled to tax exemption. was first filed with the FCC. The system in Denver will be oper- RKO has been operating WHCT as ated by Teleglobe Denver Corp., owned a subscription tv station since June. two- thirds by Macfadden-Bartell Corp. Move to Indianapolis Feature films are the basic program of- and one -third by Teleglobe Pay Tv denied to WTTV (TV) ferings in prime evening hours. The Inc. Macfadden -Bartell, which has programs are broadcast in scrambled agreed to put $350,000 into the test, is WTTV (TV) Bloomington, Ind. form and subscribers must have de- also the owner of the Bartell group of (ch. 4), lost its attempt to shift to In- coding equipment which rights the pic- stations. dianapolis when the FCC last week' ture and sound. Bill Daniels, Denver broker spe- denied rulemaking which proposed to The FCC grant to RKO Phonevision, cializing in community tv systems and authorize the reallocation of ch. 4. a subsidiary of RKO General Inc., was also a principal in catv management, The commission said it would not be made in February 1961, following a holds an option to purchase KTVR for justified in adding a fourth commercial full -scale hearing before the full com- $2 million. He has agreed to continue vhf station to Indianapolis at the ex- mission in October 1960. Opposing the the pay tv test when and if he takes pense of Bloomington, which would grant were the Connecticut Committee over the station. Mr. Daniels also owns lose its only local outlet and its only Against Pay Tv and Stanley Warner, KFML -AM -FM Denver. KTVR is now Grade A tv service. The FCC majority, Loew's, Connecticut Theatres, Man- owned by J. Elroy McCaw. Chairman Newton N. Minow and Rob- chester Drive -In Theatre and Outdoor ert E. Lee dissenting, also said the rec- Theatres Corp. Tax ruling on translators ord does not justify the reservation of The theatre group appealed the com- ch. 4 (or another Indianapolis channel) mission's grant to the U. S. Court of Non -profit corporations that operate for educational tv "at this time." (When Appeals in Washington. Last March, tv translators are exempt from federal the rulemaking was announced, the the three -judge court unanimously up- income taxes under a ruling issued last FCC also invited comments on whether held the FCC's action (BROADCASTING, week by Internal Revenue Service. ch. 4 or another commercial vhf should March 12). Translators provide tv service to corn - be reserved for etv in Indianapolis It was this decision that the theatre munities remote from tv stations (see [BROADCASTING, Dec. 11, 1961]. But, the commission said, a city the size of Indianapolis needs an etv sta- Arlington tion and if ch. 4 were moved to India- station has war plan of action napolis "it might very well be that the The threat of the cold war turning selections." News, it is emphasized, public interest would require its reser- hot means more than digging fallout will be broadcast only from UPI (the vation.... All we conclude here is that shelters; it also means that broad- news service to which WAVA sub- -as compared to the value of ch. 4 as casters must have a plan for action. scribes) and recognized official a local outlet for a commercial opera- One broadcaster who has done some- sources. Commercials will be cut to tion in Bloomington -we would not be thing about this is Arthur W. Arun- sponsor identification only. Execu- justified in moving the channel to In- del, owner of WAVA -AM -FM Ar- tives of the station will rotate 24- dianapolis and reserving it for educa- lington, Va. hour duty, with two men on duty at tional purposes." In a "Nuclear War Plan," issued all times (an announcer -engineer and to station employes, Mr. Arundel a news director). Atlantic trading suspended lists the activities and responsibilities Under an attack condition, of all members of his staff under two WAVA will proceed into a Conelrad The Securities & Exchange Commis- conditions: (1) nuclear warfare in position, with the WAVA president sion last week temporarily halted all another part of the world or a land and chief engineer only to remain at trading in the common stock of Atlantic battle breaking out between U.S. and the station throughout the duration Research Corp., Alexandria, Va. At- Soviet troops, or an otherwise criti- The of the attack. announcer on lantic Research owns Jansky & Bailey remain cally dangerous situation between duty at the time will at his consulting engineering firm which it the U.S. and the Soviets, and (2) post; all other employes are excused bought in 1959 when it acquired Gen- any attack on the continental United to follow individual or family civil States. defense plans and to report back to eral Communications Corp. The SEC Under the first condition, WAVA the station after the attack is over claims that Atlantic's report to stock- goes on a "war alert" basis, broad- and there is no danger of radioactive holders showed a net income of over casting a "calm format of total hard fallout. $1.4 million, whereas consolidated news facts interspersed only with "Payday will be Friday as usual," financial statements filed with the com- brief, relaxing Americana musical Mr. Arundel states. mission show a loss of $1 million. The suspension is in effect for 10 days.

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BROADCASTING, October 15, 1962 57 would reintroduce their proposals next year. FCC donates uhf antenna to City of New York Rep. Conte's bill (HR 13362) applies The FCC has formalized its gift perimental WUHF (TV). The test to radios, phonographs and other enter- of the commission's uhf test antenna anteñna Was built especially for that tainment equipment, as well as tv sets. atop the Empire State Building to channel and would cost the govern- But he said its purpose is to bring down the City of New York. ment more to dismantle than it the cost of the vhf-uhf receiver that set In a letter to Mayor Robert F. would bring as scrap. WNYC -AM- makers will begin producing exclusively Wagner the commission stated, "We TV is licensed to City of New York in 1964 under the all- channel -set legis- are pleased, of course, that your Municipal Broadcasting System. lation enacted this year. He said the great city is the beneficiary of these The FCC granted permission to all -channel set would cost $25 -$60 circumstances (that the antenna has the city Sept. 17 to modify a previ- more than the vhf -only receiver. been declared unusable surplus by ous construction permit to operate Rep. Conte said it would be several the government) and that some great on ch. 31, and thus make possible years before the all- channel -set law good may still flow from our in- the use of the antenna when avail- could have its intended effect of spur- vestment therein." able. The new operation began Oct. ring the growth of uhf television. As a The "great good" will be the 1. result, he added, the excise tax on sets operation of a noncommercial tv The FCC's use of ch. 31 was a should be reduced to prevent the new station, WNYC -TV, on ch. 31 -the $2 million operation to test uhf law from having "an unfavorable effect assignment used by the FCC for ex- television reception in that area. on consumers" and from posing "a serious threat" to set makers. He also said his proposed 50% tax reduction would bring the tax rate on Congress tv sets and radios in line with that on tightens USIA purse strings other electrical appliances. BUT VOA, INTERNATIONAL TV SERVICE DO WELL Rep. Burke, a member of the tax - writing House Ways and Means Com- The Voice of America and the In- to build a million -watt shortwave trans- mittee, is opposed to manufacturers' ternational Television Service fared well mitter in Thailand. But this request, excise taxes in general. He said they at the hands of congressional appropria- contained in the foreign aid bill, was are unfair to businesses that also must tions committee in the second session of slashed to $1,600,000 in the compro- pay the federal 52% corporation tax. the 87th Congress. But their parent or- mise bill passed by Senate and House. Besides his bill dealing with tv sets ganization the U. S. Information (HR 13361), Rep. Burke has introduced Agency, ran into difficulties in requests WRVB -FM faces fine excise -tax -cutting measures affecting for funds to build transmitters to carry other industries. VOA broadcasts. on transfer charges Another measure pending would The Congress last week passed a bill WRVB -FM Madison, Wis., faces a eliminate the excise tax on all -channel containing $146,725,000 for the USIA. $1,000 fine, the FCC announced last sets but retain it on vhf-only sets. That This was $11,235,000 less than the week, because of an unauthorized as- bill (HR 12745), introducd by Rep. agency asked. But if USIA follows signment of license. John B. Anderson (R -III.) last summer the recommendations of the House Ap- Paul A. Stewart, owner of the sta- (BROADCASTING, Aug. 6), was intended propriations Committee, it will not re- tion, filed in Wisconsin for incorpora- to equalize the cost between all -channel duce any of the expeditures it had pro- tion in 1960 without notifying the and vhf -only receivers. posed for the Voice of ITV. The FCC, although as early as 1959 the agency had requested $22,999,600 for commission had told Mr. Stewart the NAB -FCC talks cover VOA and $3,782,600 for ITV activi- proper procedure for assignment of lion -air editorials ties. cense. The same bill contained $8,750,000 The formal change in assignment of Ways of promoting on -air editorializ- for modernizing radio transmitters in ing by broadcast stations were discussed Dixon and Delano, both Calif., and license is from Stewart's original company, Paul A. Stewart Oct. 9 at an NAB -FCC luncheon where Bethany, Ohio, and for engineering re- Enterprises, to Paul A. Stewart Enterprises Inc. commissioners were briefed on long- search. The agency had requested $11,- range broadcast plans to develop new 260,000 for WRVB -FM has 30 days to reply to this purpose, but didn't voluntary guidelines for stations that object to the cut, largely the notice of forfeiture. Commissioners because the would include the handling of political government has already Rosei Hyde and Robert Bartley dis- entered the issues and candidates. fourth month of its 1963 fiscal year, sented, the latter issuing a statement which began July 1. of his belief that a revocation order Representing NAB at the luncheon A supplemental appropriations bill should be released. were Daniel W. Kops, WAVZ New approved by the House and expected Haven, Conn., chairman of the associa- to be passed by the Senate late last Congressmen propose tion's editorializing committee; Frank week contains $9,600,000 for 10 250 to cut tv set tax J. Abbott Jr., WWGP Sanford, N. C., kw shortwave transmitters to be built and Frederick S. Houwink, WMAL- either in the Philippines, if site negotia- Two congressmen propose to ask AM-FM-TV Washington. Appearing tions with that government are success- their colleagues next year to cut the for the FCC were Chairman Newton ful, or the Ryukyu Islands. manufacturers' excise tax on television N. Minow and Commissioners Robert The amount is $13,059,000 less than sets from 10% to 5 %, if they survive T. Bartley and Frederick W. Ford. the agency requested for the project, the elections. The conference was held as part of but the House Appropriations Commit- Reps. Silvio Conte (R- Mass.) and an Oct. 8 -9 meeting of NAB's Edi- tee said the sum would provide all that James A. Burke (D- Mass.) introduced torializing Committee, held in Washing- USIA plans to obligate during the cur- such proposals Oct. 5, too late for con- ton. Other committee members who at- rent fiscal year. sideration in the 87th Congress. But both tended were A. Louis Read, WDSU USIA had also asked for $7,375,000 said last week that, if re- elected, they New Orleans; Rex G. Howell, KREX-

58 BROADCASTING, October 15, 1962 Always the Winner In the Central New York Market!

WSYR -TV

Delivers 50S'

There's no beating the best. It isn't more homes as if nobody tried. Competition is keen -and, to give credit where its due, than Station "B" competitive programming often merits real praise.

But when you consider that the programming

service of WSYR-TV is under the direction of executive personnel with an average of 19 years em Re, 00000 A broadcasting experience right here in Central New .,,,,,,oVISyR -TV Utit ''"^"°SYRACUSE, N.Y. York, a top talent staff with an understanding of its C.,1,.0 job and its audience, and a firmly established N.Y. tradition of being several laps ahead of the field- staying ahead comes kind of naturally. PA.

WSYR-TV does work at it, however, ARB MARKET REPORT MARCH, 1962 steadily and conscientiously. The results speak for themselves. Get the Full Story from HARRINGTON, RIGHTER & PARSONS T WSYR liEk V NBC 'r"`m Yrrrr-L7 !Ill 11_1U -,,:, _1 fTIT Ili -_ MI_ El -121 i . .i 4.44.14 Affiliate mn I ( - c--L-k.t :.t1.14 Channel 3 SYRACUSE, N. Y. 100 K W Plus WSYE-TV channel 18 ELMIRA, N.Y.

BROADCASTING, October 15, 1962 59 FCC reorganizes counsel's office divisions IN Two divisions of the FCC's Office and coordination functions were re- of General Counsel were reorganized assigned to the Law and Treaties Di- PORTLAND last week along lines recommended vision, which will interpret and re- last winter in a management survey search the rules and draft proposed OREGON... of the commission. changes. The Regulatory Division Both divisions - Administrative was renamed the Enforcement and Law & Treaties and Regulatory Defense Division because of the in- IT'S (changed to Enforcement & De- creased scope of national defense ac- fense) -are headed by assistants tivities within the office, the FCC general counsel. Both jobs are said. EYE -CATCHING vacant now. Paul McDonough and John Harrington, chief of FCC's John O'Malley are acting chiefs of Complaints & Compliance, is sched- "TV- timed" housekeeping is a administrative law and regulation, uled to become assistant general pretty common practice nowa- respectively. counsel for enforcement and defense days. In Portland, and 34 surrounding Oregon and Washington The general counsel's rulemaking (CLOSED CIRCUIT, Sept. 24). counties, many women have it timed so close that their between- chores breaks coincide perfectly with their favorite TV shows. This AM -FM -TV Grand Junction, Colo.; pose a Lake Huron petition to shift ch. timing is fortunate for KOIN -TV, and George Whitney, KFMB -TV San 11 to Bay City, Mich. (BROADCASTING, the station Nielsen credits with Diego, Calif. Aug. 20). most total daytime homes. This Committee members who will discuss means it's a good deal for KOIN- TV's clients, too. editorializing at the NAB Fall Confer- ences (story page 97) are: Mr. Read, Did Theriot divest? Atlanta and Chicago; John F. Dille Jr., WTRC -AM-FM and WSJV(T'V) FCC asks question South Bend -Elkhart, Ind., Chicago and Has Leo J. Theriot -who had his li- Dallas; Mr. Howell, Denver; Mr. Whit- cense as a broadcaster revoked -really ney, Portland, Ore. Mr. Dille was un- divested himself of all interests in KLFT able to attend the Washington meeting. Gold Meadow, La.? This question and several others were raised by the FCC The FCC last week... in enlarging the issue in the contro- Invited comments on a proposal by versy between two applicants for that the regents of the University of Idaho station. to reserve ch. 12, now commercial, in- John A. Egle and KLFT Radio Inc. stead of the present ch. 15 for non -com- (Clerville Keif Sr. and Edward T. mercial educational use in Moscow, Diaz), are mutually exclusive applicants Idaho. The FCC proposes to retain ch. for the Gold Meadow frequency follow- 15 in Moscow for commercial use. ing the revocation of Mr. Theriot's li- Allowed KLRJ -TV (ch. 2) Hen- cense for violating FCC rules (BROAD- derson, Nev., to identify itself as Las CASTING, March 19). Vegas. The FCC will allow KLRJ-TV's In enlarging the issues the FCC main studio and transmitter to remain wishes to determine if there are any 3 miles outside Las Vegas, but empha- agreements or understandings between sized that KLRJ -TV must live up to its Mr. Theriot and KLFT Radio which promise to continue complete service to have not been disclosed to the commis- Henderson. Commissioner Robert Bart- sion. KLFT Radio and Mr. Theriot ley dissented. have made an agreement whereby the former shall purchase the physical as- Received from WFUN a petition sets of the station for $30,000, but there South Miami, Fla., seeking to dismiss has been no agreement made concern- its application to relocate the station ing collateral or default of payment in Miami Beach. The FCC last July provisions, according to the FCC. Mr. ordered a hearing to determine if "local Egle said he had unsuccessfully sought self- expression" would be served by the to purchase the station's equipment relocation (BROADCASTING, Aug. 6), (BROADCASTING, April 23) for $27,500, and WFUN's petition states that the but the price was suddently raised to inaccessibility of the present studio can $53,125 without explanation. best be relieved by constructing a new Further, the FCC wants to know if KOIN-T main studio in South Miami. any agreements between Mr. Theriot Renewed the license of WJRT and KLFT Radio were designed to (TV) (ch. 12) Flint, Mich., and dis- make the former an undisclosed prin- missed competing application for same cipal in the corporation. Portland, Channel 6, Oregon facility filed by Lake Huron Broad- KLFT has not filed an opposing peti- One of America's great influence stations casting Corp. (WKNX -TV Saginaw, tion to Mr. Egle's charges and hence Represented Nationally by Mich.). At same time, FCC refused to the commission stated that it must ac- HARRINGTON, RIGHTER & approve applicants' joint petition re- cept the allegations concerning the busi- PARSONS, INC. questing approval of an agreement ness relationship of Mr. Theriot and whereby Lake Huron would dismiss its the opposing Give them a colt, won't you? applicant as correct pend- application and WJRT would not op- ing a hearing.

67 (GOVERNMENT) BROADCASTING, October 15, 1962 Likes Everything About the All New "BIG G" .. .

Mr. Don M. Lidenton, Owner- Manager of Station KLID, Poplar Bluff, Missouri, Reports on the New Gates BC -1G 1 KW AM Transmitter:

!! I like everything about my new Gates BC -1G. I especially like the fact that it uses triodes in the final and modulator, and that the RF driver is modulated, too. I am also very pleased with the cathode follower, direct coupled driver in the audio circuit and the audio feedback circuit. ,y

This all new BC -1G transmitter - the "BIG G" kilowatter from Gates - combines rigid day -in and day -out dependable operation with the most satisfying fidelity of transmission ever achieved in a 1 KW transmitter. It's new from top to bottom, inside and out - with big features that give full -time top performance. For instance: Silicon rectifiers used in all power supplies for lifetime reli- ability without tube change, 833A tubes - the most reliable power tube available - used in both R.F. and modulator circuits, and a new convectional cooling system designed to greatly lengthen component and tube life. And to make your dial spot light up with that "million dollar sound," Gates engineers have concentrated on low intermodu- lation distortion. The combination of a cathode follower audio driver, an unusual over -all feedback system, low leakage reactance in the modulation transformer and modulating the R.F. driver as well as the power amplifier has resulted in an unusually rich, "clean" fidelity of transmission that will make your listeners sit up and listen. Other special features make a BIG difference in the new "BIG G ". For the complete story - write for Brochure No. 112 today.

Our 40th Year, 1922 -1962

GATES RADIO COMPANY GATES Subsidiary of Harris- Intertype Corporation QUINCV, ILLINOIS 1 Offices in: HOUSTON, NEW YORK, LOS ANGELES, WASHINGTON, D.C. In Canada: CANADIAN MARCONI COMPANY Export Soles: ROCKE INTERNATIONAL CORP. 13 EAST 40th ST. NEW YORK 1 will be required to complete a ques- SUPREME COURT REFUSES N.J. CASE tionnaire which will provide data on their organization, experience and abili- Won't review denial based on lack of program study ty. The current account for promoting is being raised more and If the FCC wants an applicant to matter "which Army recruiting, scheduled to expire in hearing cases." The bureau and make a survey of the community he's more 30, next year, has been held by the Bootheel (100% June applying for, there's no way out. It's KBOA charge that Dancer-Fitzgerald -Sample Inc., New William L. Miller) program- got to be done. owned by York, since July 1960. are virtually identical to This is the obvious result of last ming proposals of the contract during those of KHSJ Hemet, Calif. Mr. Miller The amount week's decision by the U. S. Supreme fiscal year is approximately was a 50% owner of the KHSJ appli- the current Court refusing to review the FCC's ac- 51 million. tion last year when it turned down an cation. application for an fm station in Eliza- Both the appellants also want an issue beth, N. J. added to determine whether Mr. Miller NBC plea questions The Supreme Court refused to dis- misrepresented the facts in his Bootheel turb a lower court ruling upholding the application. atheist's standing FCC's right to require that a study Atheist Robert H. Scott is not a party be made and that failure to do so per- It's a greenlight of interest and has no standing to pro- mits the commission to deny the appli- test the renewal application of KNBC cation. The lower court ruled last for Crosley, WIBC San Francisco, NBC (licensee of the March (BROADCASTING, April 2). station) told the FCC last week in urg- Two conditions laid down by the Some see the Supreme Court ruling ing that Mr. Scott's request for a hear- in approving an agreement be- as giving the FCC more power over FCC ing be dismissed. tween Crosley Broadcasting Co. and programming. Mr. Scott had asked for a hearing be- WIBC Inc. for ch. 13 Indianapolis refused him time to It was the programming proposals by have been met, the commission said cause KNBC had give viewpoint in reply to Suburban Broadcasters that tripped up last week in terminating the case. the atheist last when it applied religious programs broadcast by the sta- the applicant year In so doing, the FCC finalized its for the New Jersey fm. Reversing an tion (BROADCASTING, Oct. 1). Even if September grant of ch. 13 (WLWI examiner's favorable initial decision, the protestant did have standing, NBC [TV]) to CTOSley (BROADCASTING, Sept. appli- said, his petition is without substantive the commission voted to deny the 17) and the dismissal of the WIBC cation because it said no study had been merit and should be dismissed for this Indianapolis application. The commis- reason. made of the community by the appli- it had received (1) notice sion said that that KNBC broad- cants. that the purchase of Crosley's WLWA He failed to show any directed personally A key factor in the case was the com- (TV) Atlanta by WIBC has been fin- cast programs Scott or that the station was mission's contention that the proposed alized and (2) a WIBC request that its against Mr. in its judgment that atheism is programming for Elizabeth was similar ch. 13 application be dismissed. wrong relatively insignificant as an issue in San to programming proposals by the same Crosley reimbursed WIBC $100,000 group for Alameda, Calif., and Berwyn, Francisco, NBC said. "Mr. Scott desires for expenses incurred by the latter in to create a controversy and there is no Ill. The group received a grant for processing 13 its ch. application and basis in law or sound public policy Alameda, but withdrew its Berwyn ap- WIBC in turn purchased WLWA (now plication. requiring a licensee to accommodate WAII [TV]) for $3.3 million. A year desire to create a public con- The FCC action was taken on 4 -2 anyone's ago, the FCC had reversed a 1957 commission. vote, with Commissioners Rosei H. troversy," NBC told the Indianapolis grant to Crosley and The reasons for denying Mr. Scott Hyde and John S. Cross dissenting. awarded ch. 13 to WIBC. "were completely con- Commissioner Frederick W. Ford did time on. KNBC Chairman Newton N. Minow and as a broadcast not participate. sistent with its obligations Commissioner Robert T. Bartley, who licensee," the network maintained. This FCC decision was unanimously along with Commissioner Frederick W. upheld by the appeals court in the Dis- Ford dissented to the Crosley-WIBC trict of Columbia. The court turned agreement, abstained from voting in $3 million for etv down both major arguments by the ap- last week's action. plicant: that the FCC does not have approved by Senate the statutory authority to require a sur- Army looks for agency Supporters of the new federal edu- vey of the community, and that in do- cational television project were heart- ing so the commission violated the First The Secretary of the Army has an- ened last week by the Senate approval Amendment. nounced that the national advertising of an appropriations measure providing Flairs Anew Meanwhile at the FCC contract for the Army Recruiting Serv- $3 million to get the five -year, $32 last week an intramural dispute erupted ice covering the period July 1, 1963, to million program started. between the agency's Review Board and June 30, 1964, is under consideration. The figure, contained in a supple- Broadcasting Bureau on the issue of The contract will be awarded next mental appropriations bill the Appro- whether an applicant had surveyed local February and will include two renew- priations Committee reported to the programming needs. The bureau ap- able one -year options. Senate last week, is $1,989,000 less than pealed to the full commission the review The Army's Office of Personnel Op- requested by the Department of Health, board's refusal to add such an issue in erations in Washington says that the Education & Welfare, which administers a hearing on the application of Bootheel scope of the account and the variety the program. But it is $1 million more Broadcasting Co. for a new am station of services required make it desirable than approved by the House (BROAD- in Kennett, Mo. to limit competition for the contract to CASTING, OCT. 8). KBOA Kennett also appealed the nationally recognized agencies with an HEW officials said the amount al- board's decision to the FCC. The bu- annual domestic billing of $10 million lowed by the House for the matching reau charged the board's decision (on a or more. grants authorized by the etv statute 2 -1 vote) modified FCC policy on a Agencies interested in the contract would have provided for grants for

82 188YERNYENI) BROADCASTING, October 15, 1962 IN ROCHESTER, NEW YORK...

WARREN DOREMUS, Director of Public Affairs, WHEC-TV

STANDS FOR PUBLIC SERVICE AT WHEC -TV

In every Television community there is ONE station that seems especially conscious of its civic responsibilities. In Rochester, New York, that station is WHEC -TV. Highlighting our extensive and continuous Public Service programming are TWO MONTHLY PUBLIC SERVICE FEATURES produced and directed by the WHEC -TV Public Affairs

Department, Warren Doremus, Director .. .

"ROCHESTER REPORTS" "FACE THE COMMUNITY"

A documentary series dealing with important A discussion series with subjects of current interest and social, economic and cultural matters-employ- importance to people of the Rochester area, ranging from in the traditional ing sound film, videotape and live techniques. panels and interviews to political debates form. Subject matter has included: Programs have embraced such subjects as: Integration in a Northern City A Day in the Life of a TV News Department Medicare for the Aged Behind the Scenes of a Modern Police Bureau The High School Drop -Out Wheels, Wings and Rails -city transportation Emotionally Disturbed Children crisis Current Elections-National, State, Local The Graduate -the future facing the class of '62 Among the guests: Governor Rockefeller, Ambassador Lodge, Supreme Court Justice Douglas, Governor Brown of Adventure -SCUBA Diving California. Eleanor Roosevelt and local civic leaders.

TO REACH DEEP INTO THE PROSPERITY OF ROCHESTER, NEW YORK, WHECYOU CAN NOT CHOOSE A MORE RESPONSIBLE -TV VOICE THAN .. . CHANNEL 10, ROCHESTER, N.Y.

BROADCASTING, October 15, 1962 63 only 10 new etv stations. The depart- applications. The hearing was ordered ment's request of almost $5 million to determine Mr. Davis' character was intended to finance a total of 35 qualifications because of FCC findings grants for new and existing etv sta- in the contest for ch. 12 San Antonio tions. (awarded to KONO -TV over Mr. The Senate acted on the supple- Davis). mental bill on Thursday (Oct. 11). There is a question whether Hear- Senate and House conferees were ing Examiner Walter Guenther will scheduled to meet Friday (Oct. 12) to accept the bureau findings, however, as iron out differences between the figures last summer he refused to extend the approved by each chamber. deadline for their filing (BROADCASTING, July 9). The findings were due June 25 Fake statements and in submitting them last week the bureau asked that they be accepted. charged to Davis During the tv hearing, Mr. Davis "demonstrated that he was lacking in cred- Licenses of KMAC -KISS (FM) San ibility and candor, that he wilfully made Antonio should not be renewed because financial misrepresentation," the bureau the owner, Howard W. Davis, "wilfully" charged. This included ballooning his made false statements to the FCC in assets, creating non -existing assets, con- a 1954 tv comparative hearing, the cealing his liabilities and otherwise with- Broadcast Bureau charged last week. holding vital information, the bureau The bureau statement came in pro- said, "all of which formed a pattern of posed findings following a three -year deception designed to deceive the com- proceeding on the KMAC -KISS renewal mission . . . CHARLIE GADDY "The best on the air sales- Senate fails to act on space firm nominees man 1 have ever had" - 13 MEN EXPECTED TO GET INTERIM APPOINTMENTS says James B. Womble, Presi- dent of Womble of Hargett The 13 men nominated by President Leonard H. Marks, a member of the Kennedy two weeks ago to be the in- Washington communications law firm Street, exclusive men's cloth- corporators of the proposed communi- of Cohn & Marks; George L. Killion, cations satellite corporation (BRoAD- president of American President Lines iers Raleigh. of CASTING, Oct. 8) will probably have to and chairman of Loew's Inc. (MGM), settle for recess appointments from the which owned WHN (later WMGM but President. Congress adjourned last now WHN again) New York for many week before their names could be sub- years until selling it to Storer Broad- mitted to the Senate for confirmation. casting Co. this year; and Bruce Sund - The effort by the Senate Space and lun, secretary and general counsel of Commerce Committees, which handled The Outlet Co., which owns WJAR- the nominations, to send them to the AM-FM-TV Providence, and which is a Senate before adjournment collapsed 50% stockholder in Salt City Broad- Wednesday night. Sen. Robert S. Kerr casting Corp., one of the applicants for (D.- Okla.) , Space Committee chairman, ch. 9 Syracuse, N. Y. notified President Kennedy that the The other nominees are David M. pressure of the closing days made it Kennedy, chairman of the National impossible for the committees to act on Bank and Trust Co., Chicago; Sidney the nominees. J. Weinberg, of New York, a partner in As a result, the President is expected Goldman, Sachs & Co., a Wall Street

J, 3113 to give the 13 nominees recess appoint- investment firm, and director of a dozen ments, and then to resubmit names companies; A. Byrne L. Litschgi, a for- Measure of a Great their Radio Station to the Senate after Congress recon- mer Washington attorney now with the venes in January. The incorporators Tampa, Fla., firm of Coles, Himes and will set up the private corporation auth- Litschgi; Beardsley Graham, of Lexing- orized by Congress to own the U. S. ton, Ky., president of Spindletop Re- portion of the proposed communica- search Inc.; Leonard Woodcock, of tions satellite system. Grosse Point Park, Mich., a vice presi- Broadcast Connections Five of the dent of the United Automobile Workers WPTF nominees have broadcasting interests. of America and a member of the board Raleigh- Durham NBC They are Edgar F. Kaiser of Kaiser In- of governors of Wayne State U.; Sam dustries, which owns KHVH -TV Hono- Harris, a New York attorney and di- 50,000 Watts-680 KC lulu and KHJK (TV) Hilo, both Ha- rector of the Rio Algom Mines Ltd., waii; Philip L. Graham, publisher of and Callahan Mining Co.; George J. Dick Mason, General Manager the Washington Post and Times Her- Feldman, counsel, vice president and Gus Youngsteadt, Sales Manager ald, which, along with Newsweek mag- member of the board of The Mastan azine, WTOP-AM -FM -TV Washington Co., of New York; and John T. Con- HENRY I. CHRISTAL CO. National Rep. and WJXT (TV) Jacksonville, Fla., is nor, president and director of Merck owned by the Washington Post Co.; & Co., of Rahway, N. J .

64 (GOVERNMENT) BROADCASTING, October 15, 1962 SHIPMENTS LEAVE SOONER, GET THERE FASTER, COST LESS, TOO! Buses Daily Running Time 5 lbs. 15 lbs. 25 lbs.

New York- 30 r Philadelphia 2 hrs. $1.25 I $1.40 $1.65 Ì

Chicago- 7 7 hrs. 1.75 I Cleveland 35 mins. 2.00 2.25

Los Angeles- 38 2 hrs. 30 mins. 1.15 1.25 1.45 San Diego Chicago- 8 6 hrs. 10 mins. 1.70 1.90 2.15 St. Louis Cincinnati-9 CALL YOUR LOCAL GREYHOUND BUS TERMINAL 2 hrs. 45 mins. 1.35 I 1.55 1.80 TODAY...OR MAILTHIS CONVENIENT COUPON TO: Indianapolis GREYHOUND PACKAGE EXPRESS Rates subleet to thane. without notice. Dept. 8 -K Greyhound Package Express not only savesyou time and 140 S. Dearborn St., Chicago 3, Illinois money, it could be the answer to your inventory control Gentlemen: Please send us complete information on Greyhound Package Express service...1nciuding rates problems, too. Packages very often arrive the same day and routes. We understand that our company assumes shipped. They travel in spacious compartments on no cost or obligation. regular Greyhound buses. That means you can ship NAMF TITLE anytime...twenty -four hours a day, seven days a week, COMPANY weekends and holidays. Ship C.O.D., Collect, Prepaid, ADDRESq

or open a charge account. Be sure to specify Greyhound CITY STATE PHONE Package Express. It's there in hours...and costs you less!

BROADCASTING, October 15, 1962 65 PROGRAMMING

at WAVI, he sent copies of editorials Dent for `dumb' public new network aim to "the known opposition" and asked broad- PROGRAM SERVICE FOR RADIO OPENS IN CALIFORNIA their comments for use in later casts. Mr. Crowl said he thinks it is The American Freedom Network, an stuff that the ordinary news channels important for the venture's success that information programming service "ded- give the silent treatment to," Mr. Allen it offer opposing views. icated to the broadcasting industry" said. The John Birch Society tried to is soliciting U. S. radio stations with Supporters The venture's brochure identify itself with Mr. Kirby when he an offer of market exclusivity. lists congratulatory comments from Dr. was at WAVI, but was rejected, Mr. The organization describes itself as Fred Schwarz, president of the Christian Crowl claims. "a strictly non -profit, non -political, but Anti-Communism Crusade; Rep. Bob Mr. Kirby was given an "American- informational" radio service, "most of Wilson (R- Calif.), who is also a partner ism Award" by the American Legion which will be suitable for local sale." in Champ, Wilson and Slocum Ad- Third District of Ohio in June. The policy of the American Freedom vertising Agency, San Diego; and Others Other persons the firm lists Network follows a "positive approach, Thomas J. Anderson, publisher of Farm in its brochure include Mr. Allen, a as opposed to irresponsible denuncia- and Ranch With Southern Agricul- 73-year -old Bonita real estate broker tion," its introductory brochure states. turalist, Nashville. active in civic and patriotic affairs; Located in Bonita, Calif., the new Jonathon Kirby, executive director, Keath G. Allen, director of research organization says it will provide taped was news director at WAVI Dayton, and programming, and a former radio programming to broadcasters on a Ohio, for 15 months prior to his de- continuity and editorial writer; William weekly basis for the price of a station's parture in July to set up the Bonita R. Richards, a member of Hayworth, open, hourly one -time rate. organization. The average station lacks Erickson & Richards, a San Diego law "I want to see if I can put a dent the facilities to provide provocative dis- firm; and James S. Duberg, an attorney in the dumbness of the average Ameri- cussion programs on the air in prime practicing in Chula Vista, Calif., "well can who is too apathetic to see what's time, Mr. Kirby contends. His firm's known for his participation in public going on," said Morris C. Allen, a San programs fill this gap, he said. and civic activities." Diego businessman who is chairman of H. K. Crowl, president and general American Freedom Network offers the firm's board of directors and ap- manager of WAVI, who is the service's each week: Viewpoint, a 15- minute parently the man who is backing the first subscriber, said last week that Mr. commentary by Mr. Kirby; a 15-minute venture. "The FCC insists we give both Kirby is "basically a conservative," but report by Mr. Kirby containing ma- the right and the left but we will em- that in repeated efforts to offer balanced terials from political newsletters and phasize right field and try to bring out viewpoints on controversial issues while other sources; five vignettes, each about 5 minutes long and two featurettes, each longer than 15 minutes. This is some of what was heard on an audition tape furnished by the or- BIGGER than ganization: Sen. John Tower (R -Tex.) urging PORTLAND, OREGON U. S. recognition of a Cuban government in exile and a U. S.-financed in- One Buy Delivers vasion of Cuba. Excerpt from a news conference IDAHO - MONTANA in which President Kennedy stated an plus 11 counties in Wyoming invasion of Cuba would not be in the at lower cost per thousand country's best interests. Jonathon Kirby reading comment on SKYLINE TV NETWORK delivers more TV homes the Berlin situation from Washington than the highest rated station in Portland -at Report, a bi- weekly newsletter pub- less cost per 1,000. SKYLINE delivers 92,300* lished by the American Security Coun- nighttime homes every quarter -hour Sunday cil, described by its Washington editor through Saturday. Non -competitive coverage. as a business league. One contract -one billing -one clearance. Over An excerpt from a speech by Dr. 267,880 unduplicated TV homes in 5 key mar- Schwarz. kets. Interconnected with CBS -TV and ABC -TV. An assurance that the new service IDAHO -- KID -TV Idaho Falls MONTANA-KXLF -TV Butte doesn't "overlook the viewpoints of the KLIX -TV Twin Falls KFBB -TV Great Falls KOOK -TV Billings liberals and conservatives." KBLL -TV Helena MONTANA Satellite to KX The service also offers personalized

KFa&rV ID's. Many features are tagged with reminders that reprints are available.

KXIF.TV KOOK.TV IDAHO TV NETWORK Research seeks why P. O. Box 2191 Idaho Falls, Idaho of `pay' in pay tv Research in the Hartford (Conn.) pay -tv experiment is aimed at finding what sort of programs people will pay Call Mel Wright, phone area code 208 -523 -4567 money for, not what kind they will Northwest or your nearest liollingbery office or Art Moore in the merely sit still for, John J. Henderson told the Yale School of Drama in a

68 BROADCASTING, October 15, 1962 In Los Angeles: THE BIG SHOWS HAVE MOVED TO I(HJ-TV..1

P. M. MON TUES WED THURS FRI

7:00 ART LINKLETTER People Are Funny

FIRST ADVENTURES BOWERY NIGHT 7:30 IN MAVERICK SUGARFOOT BOYS Formerly First time PARADISE "General Motors on N Presents"

8:30 MILLION DOLLAR MOVIE Los Angeles' highest rated program for over 8 years!

10:30 TRAILS WEST (Death Valley Days)

...AND SO HAVE THE VIEWERS!

According to ARB' `, KHJ -TV is now THE NUMBER ONE

INDEPENDENT IN LOS ANGELES IN PRIME TIME! During the

very first week debut of the big new shows, Channel 9

reached more viewers than any other local station!

KHJ -TV 9

NATIONAL SALES DIVISION

Time & Life Building Tribune Tower 5515 Melrose Avenue 415 Bush Street Rockefeller Center Chicago Hollywood 38 San Francisco 8 New York 20, N.Y. Illinois California California LOngacre 4.8000 TEL: 6442470 H011ywood 2 -2133 YUkon 2-9200 speech last Wednesday night. years, it has "constantly changed" its Mr. Henderson heads John J. Hen- methods of presentation. derson & Assoc., New York, a research The managers' panel was moderated firm hired by RKO General and Zenith by Mike Wallace. Radio Corp. to conduct studies as part Poor Promotion The radio indus- of their pay -tv test in Hartford. try has done a "poor job of promoting Pay television is not involved in "the many of its exciting new concepts of race for boxcar numbers," he said, and programming," according to Miles added: "We are not so much concerned David, Radio Advertising Bureau vice with what the most people are willing president and moderator of the panel to watch night after night. Pay tele- on "Which Programming Makes Sound vision, because it is pay television, will Business ?" never have that kind of bland popular- He noted there is more documentary ity. It will never be viewed because the and informational material on radio viewer has nothing better to do. than broadcasting "has made clear." "We are researching to find out what Also on the panel were Carl Schuele, is so intensely interesting to people that president of Broadcast Time Sales; Wil- they will be willing to lay out money mot Losee, president of AM Radio to have it in their living rooms . Sales Co.; Daniel Whitney, vice presi- specific tastes, interests and needs of the dent and creative director of Reidl & people in Hartford which are not now Freede Inc.; Leslie Dunier, vice presi- being satisfied by other media. We are dent- director of radio -tv for Mogul not researching to find program ideas Williams & Saylor, and Clark Sutton, di- that everybody will watch [but] pro- rector of advertising for First Federal KABC gram ideas that will meet the interests Savings & Loan Co., Pittsburgh. and tastes of various segments and . . . Mr. Schuele cited two basic methods satisfy LISTENERS the unfulfilled needs." of using radio -"mass programming," for broad exposure, and "select pro- WESTINGHOUSE CLINIC gramming," for on- target exposure. He HAVE MORE indicated that agencies tend to treat all New radio shows disclosed; stations alike with little regard to indi- managers discuss techniques vidual markets and audience composi- MONEY tion. To reach specific audiences, he Westinghouse Broadcasting Co. an- said, agencies should provide more com- TO SPEND* nounced eight new radio programs at mercials for the same product. an all -day radio programming seminar The Critics Newspaper and maga- in New York last week. They consist zine writers criticized radio program- of four continuing series and four one- ming for not "involving" the audience, hour specials and will be broadcast on ignoring "responsible programming" all Westinghouse-owned radio stations and appealing only to a "mass audi- in evening time starting Oct. 20. The ence." shows will also be syndicated to other stations. Members of the panel were Maybelle Joyce, Christian Science Monitor; The seminar also presented four Berenice Connor, McCall's; Terry panel discussions: talks by radio critics Turner, Chicago Daily News; Win about what they want to hear and Fanning, Pittsburgh Post- Gazette; and what's wrong with radio; by agency and John McMillan, Sponsor Magazine, who advertiser executives on "Which Pro- served as moderator. gramming Makes Sound Business?" program directors "What Do Program- Participating in the panel on what programmers want were George '-Source: our recent Pulse mers Want ?" and three station mana- programming consultant, The Audience Profile Study of Los gers-Steve Labunski of WMCA, Har- Skinner, Angeles. A free copy is available old Neal Jr. of WABC and Elliot San- Katz Agency Inc.; William Schwarz, upon request. ger of WQXR, all New York City- program manager, WNBC New York, on their management methods. and Robert Whitney, Mars Broadcast- ing Inc., Stamford, Conn. Mr. Labunski said he attempts to The new Westinghouse radio series Represented Nationally reach, appeal to and stimulate his sta- by the Nat: Apace tion's audience by staying abreast of announced at the seminar are: America or ahead of broadcast trends. Citing Sing, with Eddie Bracken; Words in the "public interest and necessity" pro- the News, with Dr. Bergen Evans; visions of station licenses, Mr. Neal Africa: Peace Corps Plus One, an ex- said he aims in his activities to make amination of the Peace Corps on its his station "a necessity" to its audience first anniversary, and The Voices and by serving the public interest through Sounds of World War II, written and KABC entertainment and the public necessity produced by Bud Greenspan. through information. Mr. Sanger strives The new specials: Chickie, the Cops!, conversation to preserve individuality in his station's a study of crime on both sides of the approach to programming. There's too law; Prison Riots Plus Ten, a com- much imitation in radio, he said, and parison of penal institutions 10 years RADIO 7 though his station has used the same ago and today; Man of the Century, Owned & Operated by American Broadcasting-Paramount Theatres, Int. basic "good music" formula for 26 a biography of Sir Winston Churchill,

68 (PROGRAMMING) BROADCASTING, October 15, 1962 BUT... WKZO Radio Is Heard Most in Kalamazoo - Battle Creek WKZO RADIO MARKET and Greater Western Michigan! COVERAGE AREA NCS '61 Count the decibels! -NCS '61 credits WKZO Radio DCTAKA NEWR{CO NECC6TA WALLA *MOP ICH.; with more circulation than any radio rival; with 40.4% more than all other Kalamazoo stations put together. More: Pulse (Sept. '61) shows WKZO Radio outrating all competitors in Kalamazoo - Battle Creek and Greater Western Michigan in all 360 quarter-hours surveyed. Still more: Greater Western Michigan is growing fast. Sales Management has predicted that Kalamazoo alone will outgrow all other U.S. cities in personal income and retail sales between 1960 and '65. Let your Avery -Knodel man tell you the rest of the story. *When Krakatoa (Indonesia) erupted in 1883, the explosion was heard loudly 3,000 miles away.

getr, SekdiONw RADIO WKZO KALAMAZOO -BATTLE CREEK WJEF GRAND RAPIDS WJEF-FM GRAND RAPIDS -KALAMAZOO WWTV-FM CADILLAC WKZO CBS RADIO FOR KALAMAZOO -BATTLE CREEK TELEVISION WKZOTV GRAND RAPIDS -KALAMAZOO AND GREATER WESTERN MICHIGAN WWTV/ CADILLAC -TRAVERSE CITY Representatives /WWUP-TV SAULT STE. MARIE Arery- Knodel, Inc., Exclusive National KOLN-TV/ LINCOLN, NEBRASKA KGIN -TV GRAND ISLAND, NEB.

6ç BROADCASTING, October 15, 1962 ings & Loan Assn., for over six years. Jose, can you see? Tape for "show -me" state Missouri Forum, a weekly Spanish -speaking viewers will be series, sponsored by F & M Schaefer series on state and able to watch baseball from Puerto Brewing Co. national political topics aired on Rico on tv this season and hear the While tv will do an English ver- KOMU -TV Columbia, Mo., is audio - Spanish- description via radio. sion of the ball games, the radio taped for replay each week on 32 Mis- Baseball from Puerto Rico will be commentary will be in Spanish. souri radio stations. The program fea- presented in condensed taped ver- The games will be heard on radio tures the governor of the state with sions for the first time in broadcast- on Fridays at 10 p.m., Saturdays at his "Governor's Report" once a month, ing as a regular feature on radio over 5 p.m. and Sundays at 1:30 p.m. and national officials and dignitaries in WHOM New York and on tv over They will be seen on tv on Sundays intermittant weeks. WPIX (TV) in the same city. The only from 1:30 to 2:30 p.m. There West German episodes Wolper Pro- games will be an attraction on the will be 60 games on radio and 13 ductions will produce two programs of year long Schaefer Circle of Sports on tv. the documentary The Story of . . . series in West Germany. Alex Grass - hoff will leave for there within the next and Twisted Minds, a study of schizo- permission but after he had expressly week to scout for subjects. phrenia. refused a request to authorize the re-. The WBC radio stations are WIND broadcast. The comedian asks $250,000 Infringement suit Shapiro, Bernstein Chicago, KDKA Pittsburgh, WOWO damages from NBC for disregarding & Co. and new World Music Corp., Ft. Wayne, KYW Cleveland, WBZ his rights and repeating his taped per- both members of American Society of Boston and WINS New York. formance for its own benefit. He asks Composers, Authors & Publishers, have the second $250,000 as punitive dam- filed suit for copyright infringement Felton's sixth series ages and for the "sake of example." against KOOS Inc., owner of KOOS based on Mead book Coos Bay, Ore. It's alleged that two Program notes... songs were performed by station with- Tv rights to the Shepard Mead book, out permission. The Four Window Girl, or How to Make Aviation and the economy "Mr. More Money Than Men, have been pur- Withers Stops the Clock," a 16 -mm Hour of news WABC-TV New York chased by MGM -TV, to be produced by sound, color film demonstrating how joins the growing list of tv stations with Norman Felton, director of pro- aviation is related to the economy, has daily one -hour news round -ups, begin- gramming, as a half -hour comedy series. been released by Association Films, ning next Monday (Oct. 22). The 6 -7 This gives Mr. Felton six new projects New York. The 28-minute film was p.m. time period will be called The Big being developed for his Arena Produc- produced by Paul Alley Productions News and will include the 15- minute tions, in addition to serving as executive in association with Air Transport Assn. ABC-TV Evening Report with Ron producer of two series now on NBC -TV, of America. Cochran moved from 6 to 6:30 p.m. Dr. Kildare and The Eleventh Hour. The Discussion programs The Center for projects he has in preparation include: the Study of Democratic Institutions is BERLIN TUNNEL TV SAGA Ship's Doctor, half-hour comedy drama offering radio stations programs result- NBC -TV goes with Arthur Rose writing the pilot; The ing from meetings of the group on such underground, Lieutenant, with Gene Roddenberry areas as the economic order, political records escape of 59 refugees writing; Time of Decision, Howard Rod- process, science and technology, com- man writing; Sister Mike, John T. Dugan munications, law, labor and war A special 90- minute NBC -TV docu- and mentary writing; and The Mosaic, Jerry McNeely peace. The programs may be purchased about the digging of a 450 - foot tunnel writing. The past four are all 60- minute at a special introductory offer of $5 into East Berlin to deliver 59 men, women and programs. per tape or $60 for a series of 13. Some children from of the titles are "Democracy and the behind the Berlin Wall will be pre- 'Lawman' in syndication Emerging Nations," "The Technological sented Wednesday, Oct. 31 (7:30 -9 p.m. EDT). "The Warner Bros. Television Division Order," "Britain vs. the Common Mar- Tunnel," will be sponsored by simultaneously has announced the re- ket," "Capitalism and Democracy and Gulf Oil Co. and will pre -empt The lease for syndication of 156 half -hour Ghana; A Case Study." For informa- Virginian on that date. Reports costs episodes of Lawman and sale of the tion, write to the center, Box 4068, that of digging the tunnel were package to six stations. According to Santa Barbara, Calif. borne by NBC were denied by Joseph Kotler, vice president, Warner Reuven Frank, who supervised the Bros. Television Div., the series has New production firm Pinafore Pro- coverage. At a news conference de- been sold to WNEW -TV New York; ductions, a new television producing scribing the program last Thursday KTLA (TV) Los Angeles; WWJ -TV company, has been formed by Jean (Oct. 11), Mr. Frank pointed out that Detroit; KHOU -TV Houston; KPTV Dalrymple. The company has secured NBC "paid only for the privilege of (TV) Portland, Ore.; and KFDX -TV the rights to books by Emily Post and taking pictures. Wichita Falls, Tex. is producing a tv program called Emily "If we hadn't paid, the tunnel would Post Says, on etiquette and good taste. have been dug," he added. NBC said Skelton asks $500,000 Pinafore Productions is located at 130 it learned of the tunnel after it had What is believed to be the highest W. 56th St., New York. Telephone: been under construction for about a re -run price in tv history ($500,000) JUdson 2 -0514. month. was asked of NBC last week by Red Agency named again Marcus Adver- The special will show films of the Skelton. In a suit filed Monday (Oct. tising Inc., Cleveland, has been appoint- underground work by a group of West 8) in Los Angeles Superior Court, Mr. ed sales representative for all foreign Berlin students as well as pictures of Skelton alleged that his guest appear- and domestic sales of the Bishop Fulton the first escapees to come out of the ance on NBC -TV's Jack Paar Show J. Sheen television series. Marcus has passageway into a factory cellar in of Nov. 13, 1961, was rebroadcast handled the series in the Cleveland area West Berlin. March 12, 1962, not only without his for their client, Womens' Federal Say- Mr. Frank was assisted by Piers

70 (PROGRAMMING) BROADCASTING, October 15, 1962 EUREKA!

You'd think that a local businessman who is getting outstanding results from his investment in KRNT -TV advertising would keep it to himself, like a gold pros- pector who had hit a rich mother lode.

But, it seems, one man can't keep from exclaiming to another "Eureka! I have found it." Result? Nearly 80% of the local television dollar in this major 3- station market is invested on KRNT -TV, a one -rate station. Amazing? It's a true testi- monial by FCC figures! It's been true since KRNT -TV signed on more than 7 years ago.

Des Moines' largest buyer of local television time spends more than 90% of his advertising budget on our station. Been doing it for years, too.

The best salesmen we have are satisfied local sponsors, who spend "the critical dollar" that must come back many fold the next day in profit from added sales.

Like we've been telling you in these pages for a long time, Think-'tis the till that tells the tale.

If you're not selling like you should in Iowa's capital and biggest city, you ought to be selling on KRNT-TV. We sell results. People believe what we say. KRNT TV Des Moines Television Represented by the Katz Agency

An Operation of Cowles Magazines and Broadcasting, Inc.

BROADCASTING, October 15, 1962 71 Anderton, NBC News correspondent in West Berlin, and Gary Stindt, chief, NBC News Film, Central Europe. Mr. Anderton will do the narration. Film coverage of the tunnel work began last June. Peter Dehmel, a 26- year -old NBC News cameraman from West Germany, volunteered to film the hazardous underground work while his brother Klaus acted as lightman. Some 6,000 feet of film was shot by TELSTAR . . . ORj Mr. Dehmel, lying on his back with the camera on his shoulder and chest. gELO-LAND TV. An equal amount of film was shot by Harry Thoess who filmed the Berlin a scene at street level. A Digging lasted four month. Work was impeded twice by breaks in Berlin water mains. Seven Arts announces new series on boxing A new half -hour series of boxing programs has gone into production for tv. Seven Arts Assoc. Corp., New York, has announced the start of production on The World's Amateur Box- ing Championships, which include bouts in 10 weight divisions sanctioned and supervised by the Amateur Ath- letic Union of the U. S. Les Keiter, sportscaster and recently appointed sports director of WFIL Philadelphia, was named host and ring announcer for the video -taped series. How does an advertiser go about capturing a market Participating boxers will be appointed that's 73,496 square miles big? by the AAU from among Golden Gloves, Olympics, AAU and local box- Through what magic, short of Telstar, can Big as it is, this husky slice of America is ing champions from weight divisions a tv commercial be projected so that it one market entity. Its distribution flow, approved by the International Olympic will be viewable at the same split -second shopping habits, product preferences and Committee. in every city, town and tv home of such trademark loyalties are economic charac- a vast area - the Sioux Falls -103 County teristics held in common. Yet because of trading zone? Through KELO -LAND TV. its extraordinary size, no one medium ex- Film sales... isted for selling it as a single market until How does KELO -LAND TV - and only True Adventure (Teledynamics KELO -LAND TV - do the job? Your sales engineering skills ( and a barrel of money ) message placed on KELO -tv SIOUX created the KELO -LAND TV Hookup. Corp.): Sold to WPIX (TV) New FALLS whips out automatically, simul- To tackle this market piecemeal through York, WLWT (TV) Cincinnati, WGN- taneously through KDLO-tv and KPLO -tv so- called "packages" of unrelated stations TV Chicago and WAVE-TV Louisville. ( our electronically connected stations) to results merely in your leaving choice por- Now in 33 markets. cover every tv home in all 103 counties. tions of it untouched - whole counties free for your 327,700 to homes. More than 1,148,100 competitors to take unop- Bachelor Father (MCA Tv) : New men, women and children. They call their posed. Only KELO -LAND TV delivers off -network series of 157 episodes sold the KELO -LAND Market heartland KELO -LAND, because KELO- to you intact! to WNBC -TV New York; KRCA (TV) LAND TV serves them all. And at the cost efficiency of a single buy! Los Angeles; WANE -TV Ft. Wayne, Ind.; WMAL -TV Washington, D. C.; NO CAMPAIGN IS A NATIONAL CAMPAIGN WITHOUT WBRE -TV Wilkes-Barre -Scranton, Pa., and WNBQ (TV) Chicago. Now in six markets. CBS ABC K E L Bowery Boys Features (Allied Art- LAN P ists Tv) : Sold to KTAL-TV Shreveport, KELO -tv SIOUX FALLS and interconnected KDLOty & KPLOty La.; WFRV (TV) Green Bay, Wis.; KVOO -TV Tulsa and KONO -TV San Joe Floyd, Pres. Evans Nord, Executive Vice Pres. & Gen. Mgr. Larry Bentson, Vice -Pres. Antonio, Tex. Now in 24 markets. Represented nationally by H -R In Minneapolis by Wayne Evans The Lone Ranger (Telesynd) : Sold to KELP -TV El Paso, Tex.; WKST- TV Youngstown, Ohio, and WLOS-TV Asheville, N. C. Now in 58 markets. United Artists Features (United Art- ists Assoc.): Sold to KPIX (TV) San Francisco. Now in 212 markets.

72 (PROGRAMMING) BROADCASTING, October 15, 1962 Doubleday bases book on White House tv tour A new book based on CBS -TV's award winning "A Tour of The White House with Mrs. John F. Kennedy" has been released by Doubleday & Co. The book, bearing the same title as the broadcast, was written by Perry Wolff and includes large portions of Mrs. Ken- nedy's dialogue with CBS news correspondent Charles Collingwood as well as 150 black and white and eight pages of full color photographs by William Warnecke. In addition to re- creating the pattern of the tv tour, the book also has extensive annotations, anecdotal materials and shorts essays giving background to Mrs. Kennedy's remarks. Chosen for distribution by the Better Homes & Gardens Book Club, the book contains 256 pages and will retail at $7.95. BOOK NOTES For The Young Viewer, edited by Ralph Garry, F. B. Rainsberry. Charles Winick. McGraw -Hill Book Co., New York; 181 pp. $5.95. This new book will provide a vast ives you reservoir of children's television pro- WAVE-TV g Y gramming ideas that broadcasters can adapt to local needs and facilities. For the Young Viewer describes 425 28.8% more MOTORISTS programs aired during the 1960 -61 and 1961 -62 seasons by 223 tv stations in 146 communities from 45 states and the District of Columbia. The book is edited from data obtained in a survey -28.8% more viewers, minimum! made by the Television Information Office, New York. Editors of the book were Ralph Garry, professor of educational psy- chology, Boston U. (chairman of com- Since Nov. -Dec., 1957, NSI Reports have never mittee of editors); Frederick B. Rains - given WAVE -TV less than 28.8% more viewers berry, national supervisor of school broadcasts, Canadian Broadcasting than Station B in the average quarter -hour of Corp., and Charles Winick, consulting research psychologist, Columbia U. any average week! A special paperback edition of For has the Young Viewer is being distributed And the superiority during those years by TIO to tv stations, libraries, uni- gone as high as 63.6% more viewers! versities and other educational institutions, and community, government and More viewers more impressions more sales! religious leaders. The hardbound edi- = = tion will be available to the general Ask Katz for the complete story. public at $5.95. When It's Laughter You're After, by Stewart Harral. U. of Oklahoma Press, Norman, Okla.; 414 pp., $4.95. A collection of some 4,000 short CHANNEL 3 MAXIMUM POWER stories, ad libs, gags and jokes arranged in easy -to -find order, collected and NBC LOUISVILLE compiled by one of the nation's busiest The Katz Agency, National Representatives after -dinner speakers. Stewart Harral gives here some of his secrets for winning an audience and keeping them laughing. A valuable book for amateur or professional speakers.

BROADCASTING, October 15, 1962 73 THE FUTURE WORLD TELEVISION WARNER BRÓS. TV

CURRENT ON NETWORK TV: 77 SUNSET STRIP THE CHEYENNE SHOW .° HAWAIIAN EYE ¿ THE GALLANT MEN JACK WEBB's "TRUE" 41 NEW SERIES IN PREPARATION THE KEY -dramatic insights into life behind the walls of a major penitentiary READY FOR THE PEO- PLE -based on exclusive file material from the offices of America's District Attorneys BLACK CAT -the adventures of a PI3Y Navy Patrol Bomber in the Pacific from Pearl Harbor to the Japanese surrender REBEL WITH A CAUSE -the conflicts of a dedicated but unorthodox high school teacher G 18 -the Jack Webb production based on records of a Los Angeles receiving hospital TROUBLE ALONG THE WAY -the trials of a Protestant football coach at a Catholic College -a Jack Webb Production BRING 'EM BACK ALIVE -based on the Frank Buck movie series, featuring new authentic footage shot in Africa NINE TO FIVE -the excitement and glamor of the gleaming skyscraper world of the career executive JETPORT- a series based on the inside stories of operations at the world's busiest international airport IS A COMEDY SERIES -as yet unnamed, to be co- produced with Red Skelton's Van Bernard Productions, under the supervision of Guy della Cioppa. _ "' ''

New brilliance in preparation that will all but eclipse the outstanding network successes of yesterday's and today's offerings from Warner Bros. BOOM FOR FOREIGN TELEVISION? Optimistic U.S. investors see speedy profits, conservatives expect slower payoff, but most are hunting additional buys Foreign television looms more and among the owners of ABC Television, vesting in a number of carefully se- more as a major investment market the British programming contractor. lected foreign stations than by putting for U. S. broadcasters. Theer seems little doubt that foreign the same amount into a U. S. station They now have money and know- tv, as an investment market, is on the -even though in most cases they lim- how invested in stations and /or sup- way up. There are some clear differ- it (or are required by local laws and porting services in some 25 countries ences, however, as to how fast it will regulations to limit) their foreign -sta- dotting all of the world's continents but move. tion investments to relatively small one-Antarctica. "We're sitting on the edge of a real minority interests. The current size of this market is boom," says one knowledgeable inves- One authority estimated that pay -out suggested by two statistics: There are tor. on carefully screened foreign station investments may be achieved in five or six years as against perhaps 20 to 25 years in the case of the multi- million- dollar prices involved in U. S. television station sales today. Others, again taking the more cautious approach, warned specifically and clearly against expecting short-term profits. The Gambling Element Even the most optimistic experts appeared agreed that in foreign investments there are elements of gamble, some serious, that are not normally present in television investments in this country. These include: The absence of any real assurance of (1) political and (2) economic sta- 3adio -Tv City on the outskirts of Osaka dios and broadcasts as JOOR- AM -TV. bility in many countries. These often :ontains four tv and eight radio stu- ABC has an interest in the operation. depend on each other; when political stability fails, economic stability falls currently approximately 40 free -world Another export takes a much more -and vice versa. countries offering some sort of com- conservative, long -range approach: extreme importance in many mercial television, and these countries "The development of television The countries of being on the right side lave close to 44 million television sets. throughout the world is more or less The countries include those with gov- falling into a pattern of state operation ;rnment- operated systems -Iraq, Co- rather than private operation. This ombia, Italy, Austria -which permit leaves, broadly, a strictly minority -a some degree of limited commercial tv. very minority-position from which By the standards U. S. broadcasters you hope to gain benefit by identifica- ire accustomed to, the average tv mar - tion and some small income in terns cet in most foreign countries is still of dividends while you're making some Far from big. Market set counts as low contribution to the more rapid devel- ss 5,000 homes are unusual, perhaps, opment of television throughout the but not unique. Except in Canada, world." Britain and Japan, saturation is at best A More Optimistic View Whether some distance away. it has any significance in terms of their Thus it's clearly a market with much respective outlooks, the more optimis- growth potential. The biggest question tic viewpoint represents a company comes in trying to forecast the probable which is approaching the break -even rate of growth. point on its foreign investments; the The Big Investors Thus far, the more cautious view comes from one chief U. S. investors in the foreign that already is making a profit (but has broadcasting market have been the been an overseas investor somewhat three tv networks and, more recently, longer). Both companies are currently Time Inc.'s Time-Life Broadcast Inter- examining prospects for further invest- national. But the field also includes ment. such others as Screen Gems and Some investors feel that, with the Bartell Broadcasting (MacFadden -Bar- FCC's limitations on station ownership tell), both of which own stations out- in the U. S. and at the prices current- side the U. S.; ex -NBC executive Al ly commanded by tv stations here, their Capstaff, who has a conununity an- best profit potential lies overseas. Time -Life owns a minority interest in tenna set -up in operation in the Virgin The reason that they can get a CLT Beirut, Lebanon, which telecasts Islands, and Warner Bros., which is quicker pay -out on their money by in- on channels 7 and 9.

BROADCASTING, October 15, 1882 (SPECIAL REPORT: INTERNATIONAL TV) 75 Foreign broadcasting interests of U.S. firms Here are the principal foreign broad- Three radio stations in El Salvador: vision Del Norte in Monterrey, Mex- casting interests of leading U.S. broad- YSEB San Salvador, YSDR Santa ico; "an equity investment" in Radio casters and programmers, as compiled Ana and YSDM San Miguel, which Caracas, radio-tv network in Venezu- -in most cases -from the companies make up Cadena Radial Salvadorena. ela; "a 10% investment" in QTQ involved. One exception is the data on ABC International also has invested Brisbane, Australia; a contract as NBC: NBC officials declined for com- in Telerama S. R. L., a production managing agent for the Nigerian Tele- petitive reasons to give detailed infor- company in Buenos Aires. In addi- vision Service; a license to invest in mation on their foreign interests and tion it represents but owns no stock radio and tv stations being planned in activities; the information shown here in Teleonce, ch. 11 in Buenos Aires; Kenya; a management and representa- was compiled from an article in the TV -2 Panama City, Panama (ch. 2) tion contract with TWW, independent spring issue of Electronic Age, a publi- and CFTO -TV Toronto (ch. 9) and British program contractor; a "repre- cation of NBC's parent, RCA. All CJCH -TV Halifax, Nova Scotia (ch. sentation agreement" with Regie No. companies are reluctant to give figures 5), the last named including satellite 1, advertising representative of French on the extent of their interests; in the stations at Annapolis Valley, Digby commercial interests, and "an arrange- case of investments in foreign stations, and Amherst. ment" with Italy's RAI Network in- however, most are minority interests, volving "plans for the development Inc. many reportedly in the 10 to 20% area. CBS of a second RAI Network." Is one of the leading owners of Screen Gems ABC International Television Inc. Producciones Argentinas de Television Owns minority interests in and rep- (Proartel), program production com- Owns WAPA -TV San Juan, Puerto resents: pany in Buenos Aires which serves Rico (ch. 4) and has an interest in TG- Bol -Tv Guatemala City, Guate- the ch. 13 station there and a number A. I. C. Dubbing Company in Sao mala (ch. 3). of other South American stations, and Paulo, Brazil. YSEB -TV and YSDR -TV San Sal- in Panamericana Television (Pantel), Time -Life Broadcast International vador, El Salvador (chs. 6 & 8). a production company in Lima, Peru, HRTG -TV Tegucigalpa, Honduras which serves ch. 13 in Lima, among Owns minority interest in CLT (ch. 5) and associated relay station others. Beirut, Lebanon (ch. 7 & 9). The (ch. 9), covering San Pedro Sula. Owns a minority interest in Trini- station is slated shortly to acquire YNSA -TV Managua, Nicaragua dad & Tobago Television Co., owner Advision, a separate company which (ch. 8). of the new ch. 2 station in Trinidad, handles its sales, as a subsidiary. TI -TVCR San Jose, Costa Rica West Indies. Owns half interest in DuMont -Time (ch. 7). Has a mutual assistance agreement Production Co. in Cologne, Germany. HCPTVE -2 Guayaquil, Ecuador with Italy's RAI Network under which Last week acquired minority inter- (ch. 4). CBS furnishes engineering aid in re- est in Producciones Argentinas Tele- Venevision Tv Network in Vene- turn for help in programming. vision (Proartel), production com- zuela, consisting of ch. 4 in Caracas; pany, in Buenos Aires. MacFadden -Bartell Corp. ch. 9, Central Coastal Region; ch. 9, Valencia and Maracay; ch. 6, Bar- Owns Telecuracao at Curacao, Virgin Islands Tv Cable Corp. quisimeto; ch. 9, Lake Maracaibo, Netherland Antilles (ch. 8) and is Owns and operates catv system at and ch. 4, Metropolitan Maracaibo. building a station at Aruba, also Neth- St. Thomas, V. I. Company is headed DZBB -TV Manila, Philippines (ch. erland Antilles (channel to be as- by Albert L. Capstaff, former pro- 7). signed). grams vice president for NBC Radio, JOEX-TV (network) Tokyo, Japan who is associated with Bob Hope in NBC (ch. 10). International plans for a radio station in San Juan. JOOR -TV Osaka, Japan (ch. 4). Has "financial arrangements and Tele Orient in Beirut, Lebanon (ch. associations" with ch. 9 in Buenos Warner Bros. 11). Aires and in Mar Del Plata, Argen- Has about 25% interest in ABC NWS -9 N. Adelaide, Australia (ch. tina; "arrangements" with the Tapatia Television, British commercial pro- 9). station in Guadalajara and with Tele- gramming contractor. politically. The alternative may be se- to steer clear of official complaints - approaches. vere restrictions or even expropriation. U. S. investors usually seek local part- Large ABC Holdings ABC appears The most outstanding victim in this re- ners and let them take charge of pro- to have by far the most extensive hold- spect probably was Goar Mestre, form- gramming. ings, claiming interests in some 20 tv er Cuban broadcaster now associated The temptation to "run things" too stations in 11 countries and associa- with CBS in the ownership of produc- much from U. S. headquarters. This tions with at least four other tv station companies in Buenos Aires and not only gives the nationals the impres- tions in three other countries, plus some Lima. When the Castro government sion that they are not trusted, but fre- radio and production -company interests came to power in Cuba it confiscated quently results in mistakes. (see company -by- company breakdown Mestre radio -tv properties reportedly Drawing "too sharp" a contract above). valued at $15 million. with the nationals-making their guar- In addition to handling the com- The danger of programming with- antees to you so high, for instance, pany's foreign investments, ABC In- out sufficient knowledge of the cus- that the terms cannot be met or can ternational Television Inc., headed by toms and cultures of the country and be met only with the greatest difficulty. president Donald W. Coyle, offers a the needs and desires of the audience. In their non -film activities overseas program-buying service which is used To avoid this risk -and also, no doubt, the three networks have taken different by all stations on its list except those

76 (SPECIAL REPORT: INTERNATIONAL TV) BROADCASTING, October 15, 1962 Dunk an orange into liquid oxygen, then drop it on the floor and it will shatter like glass. A vital component of missile propulsion, liquid oxygen is so cold that it crystallizes many substances on contact, and embrittles some metals used for normal liquid storage vessels. But because both industry and national defense are using more and more liquefied gases at hundreds of degrees below zero, there was an urgent need for a con- structional alloy steel that would retain its strength at extremely low temperatures. United States Steel worked A cure for uncommon cold with Chicago Bridge & Iron Company and The Interna- tional Nickel Company to demonstrate the suitability of a remarkable new steel for cryogenic applications. Developed by International Nickel, it's called 9% Nickel Steel and is the most economical material available for pressure vessels that hold liquefied gas as cold as minus 320 °F. It is easily fabricated into the storage vessels, intermediate containers, pipes and production equipment for America's growing industrial requirements. America grows with steel.

United States Steel

TRACEMAR

77 BROADCASTING, October 15, 1962 in Australia and Canada, and serves as well inside the black -ink columns of rection of the station's operation. international sales representative for all the ledger. As a "by- product of management," except its Australian station. The sales CBS is a partner with Goar Mestre authorities report, NBC will make a representation is handled by an organ- in the ownership of a program pro- minority financial investment if this is ization of four salesmen headed by duction company in Lima, Peru, and needed and desired. Charles Dwyer. with Mr. Mestre and Time Inc. in a NBC International, under director ABC emphasizes -as the other net- production company in Buenos Aires. Joe Klein, is a division of NBC En- works emphasize about their own op- CBS also owns a minority interest in terprises, which is headed by George erations-that associated foreign sta- the new ch. 2 station in Trinidad, A. Graham Jr. There appears little tions are not and cannot be used as a West Indies, and has a "mutual assist- doubt that it is a profitable operation; "captive market" for network- distrib- ance" pact with RAI, the Italian net- qualified sources indicate that it has uted film programming. ABC says that work. made money for most of the five years actually it's bought more programming NBC, while declining to give de- since its formation in 1957. from the NBC and CBS film arms than tailed information, is reported to have Like the network operations, Time from ABC Films in its purchasing for financial interests in Mexico, Argen- Inc.'s Time -Life Broadcast Internation- overseas stations. tina, Australia, Venezuela and Peru, al Inc., headed by President Sig Mickel - ABC International is reported to be with management contracts in England son, is actively seeking new prospects making money now-21/2 years after it and Nigeria. The English contract is for investment. Last week it found its was set up and about 21/2 years before with TWW, independent program con- latest: the Proartel program produc- it had been expected to reach the tractor, and runs to 1964. The Ni- tion firm in Buenos Aires, in which it break -even point. gerian contract is with the Nigerian became a partner with CBS and Mr. CBS Conservative CBS, through Television Service's new ch. 10 station. Mestre. It already owned an estimated president Merle S. Jones' CBS Televi- NBC `Management Services' NBC 2% of CLT Beirut, Lebanon, and about sion Stations Div., appears to be tak- puts the emphasis on "management 50% of the DuMont -Time (DMT) pro- ing a much more conservative approach services" ranging from design layout to duction firm in Cologne, Germany. It than either ABC or NBC -but its for- installation of equipment, training of reportedly is near-if it has not already eign investments, too, are believed to be personnel and, if the client wishes, di- reached -the break -even point. Overseas program sales hit $52 million ANNUAL GROSS UP $8 MILLION IN 1962; EVEN BIGGER GAINS PROMISED The world market for U. S. television figures are, net income results are re- in the words of one key distributor, programs, which is expanding at a ported to be even more formidable. "we got there first with the most and steady and substantial pace, is expected Though there are understandable varia- the best." to reach a peak of approximately $52 tions from company to company, many Television is growing throughout the million in gross sales in 1962, a gain of distributors acknowledge that overseas world, but citing precise statistics can $8 million over 1961. sales account for at least 40 -50% of the be difficult and even misleading. For This glowing picture of the interna- net income of overall syndication (mar - example, the latest published figures of tional tv distribution field emerged after ket-by- market) sales (separate story, p. the United State Information Agency talks with officials of leading U. S. dis- 82). show that at the end of 1961 there were tribution companies and at the two Overseas sales have been rising stead- 2,047 transmitting stations (excluding trade associations-the Television Pro- ily in different parts of the world, keyed the U. S., Armed Forces and Canada), gram Export Assn. and the av division to an upsurge in the number of sta- including all types of outlets such as of the Motion Picture Export Assn. tions (meaning more customers for U. S. relay and experimental stations. It is The business outlook for the future is films) and to a rise in set ownership estimated that at least 400 new trans- even brighter. Industry projections are (meaning higher prices generally for mitting stations will be added in 1962. that the 1963 gross should rise to about programs). The U. S. has been the Originators Important But several $62 million. prime outside source for programming film officials note that the significant Net is Good Impressive as gross (largely film hut some tape), because, number for the seller centers around originating stations. Italy is cited as a case in point. It has approximately 550 transmitting stations stretched across Tv costs, sets in use in leading tv countries the country but sales are made only to the two networks and two individual Average Price Sets In. Use stations. In Canada, the CBC-TV and (each half -hour episode) (in Millions) the commercial network are the two United Kingdom $2,800 12 prime customers, although more and Canada $3,000 (English) 5 more, individual stations of the CBC- $2,250 (French) TV and the commercial network are Japan $800 12 Australia $1,300 1.5 buying film. Germany $3,000 6.7 Authorities estimate that for practical Latin America (minus Brazil) $3,800 5 purposes there are 300 potential clients Italy 600 3.3 for film programs, embracing networks Price applies to a single network run in the country, except Latin America where figure in a country, individual stations within is projected for all stations, except those in Brazil. In Germany, approximately $1,500 is the networks and single stations in a spent by the distributor to dub each episode; in Latin America distributor bears about $800 particular nation. In the Communist In dubbing expenses. In other countries there is no dubbing or it is performed by the buyer. Set figures are estimates as of Sept 15, 1962. bloc, only Hungary and Poland buy a limited number of U. S. films. But film exporters agree that the number of

78 (SPECIAL REPORT: INTERNATIONAL TV) BROADCASTING, October 15, 1962 called underdeveloped nations will be skimpy for some time to come. Based on prices currently received in similar population areas (Lebanon, $30 -$35 per GROWING half hour program and Haiti, $20 per half -hour program), distributors are aware that sales in the new tv nations START with 1 kw will not represent a financial windfall by any stretch of the imagination. But past experience has taught American distributors that a limited market can develop into a flourishing one as set distribution widens. This is how the title of "Twilight The two geographical areas that dis- Zone" appears to the viewer in coun- tributors are eying carefully are Japan tries where Spanish is the language. and Australia. Both are in boom pe- The series (CBS Films) is now in 21 riods. Japan has more than 60 tv sta- countries overseas and has been tions on the air and others in the plan- dubbed in Spanish, Japanese, Portu- ning stages. There are almost 12 mil- gese, German and Italian. lion tv receivers in Japan and this total is being supplemented by more than originating stations and networks is in- 200,000 a month. Australia has more creasing and will expand even more than 50 stations on the air and other within the next few years. outlets are planned for the remainder A better index of the growth of tv of this year and next year. There are abroad is set ownership. It reached 54 more than 1.5 million receivers there million at the end of 1961, and, on in an area that has more than 10 mil- the basis of present growth, should lion people. reach 58 million by the end of the year. Best Markets The consensus is that As overseas set circulation expands, the Canada, the United Kingdom, Aus- prices paid for programs tend to rise tralia, Japan, and Latin America as a (although, in some highly competitive whole are the most lucrative markets markets, such as the United Kingdom, for the U. S. distributor. It is note- this does not necessarily follow). worthy that these are the nations in The new areas of opportunities for which commercial television flourishes. the U. S. distributors in the immediate In other areas, advertising either is ex- You're in a growing FM mar- future are the emerging nations that tremely limited or does not exist. ket, and you want equipment will be starting television services; coun- In both Italy and Germany, for ex- tries in which tv already is established ample, commercials are used sparingly, that will easily and economi- but in which station facilities are being and are placed in a special daily pro- cally grow with you. Start expanded; and nations in which tv set gram. These "sell" programs are popu- with the Collins 830D -1A is The African ownership proliferating. lar and bring in handsome revenues and 1,000 watt transmitter. You'll nations are typical of the first example, advertisers are "waiting in line" for get immediate benefit from Australia of the second, and Japan of time periods, according to U. S. sources. the third. There are countries, too, Distributors are awaiting with con- its stability; clean, accessible which combine two or more of these siderable interest the emergence of a design; operating and adjusting characteristics. full-scale, second television network in convenience, and styling that Wide Distribution U. S. television Germany. It was scheduled to go on will complement the decor of programs are being sold in more than the air this summer, but its start has 70 countries, according to distribution been delayed until early next year. the most modern station. Add- officials, but in some nations buying is Germany is considered a prime pros- ing stereo will require only so sporadic and limited, 55 are con- pect for the future, and an expansion minutes. Growth is impor- sidered active buyers. During 1962, in television facilities, distributors point tant to you, and your next television service began in Eire and is out, will engender competion for pro- scheduled to start in Kenya, Taiwan gramming and lead to higher prices. logical step. For the logical and Singapore. Next month stations are The inviting vistas offered by over- approach to FM growth, call scheduled to open in Trinidad and seas distribution have led U. S. com- Collins. Contact your Broadcast other outlets are being planned for panies to strengthen this area of their Sales Engineer today. other nations in Africa and Southeast activities. This is accomplished by two Asia. major routes: licensing network pro- COLLINS RADIO COM- Admittedly, revenues from the so- grams abroad concurrent with their PANY Cedar Rapids Dallas presentation in the U. S. and selling Los Angeles New York programs which have been shown here previously on networks or on a station - by- station basis (the latter method is

AMERICAN SALES & SERVICING AGENCY more widespread). 122 East 42nd Street, New York City Top Marketers Distributors are in- COLLINS MUrray Hill 2 -4500 Guy Bolam, Pres. clined to believe that Screen Gems is I. M. Craigmile, v.p. Finance; I. R. O'Crowley, v.p. Int'l. Law; C. A. Heller, Field Rep., Europe; the top international marketer, and sales Kaz Fujita, Far East. Assoc. Tokyo; Sydney; of film series and feature motion pic- Paris; London; Milan; Wexlar; Copenhagen; Lux- embourg; Antwerp; Bruxelles (R & D G Mktg. tures are expected to gross about $12 Europe Cr Far East). million abroad this year. MCA, which

70 BROADCASTING, October 15, 1962 OVERSEAS PROGRAM SALES HIT $52 MILLION continued actually have been reduced slightly over the past four years, though sets in use entered the global field more recently, market." It is known that distributors have risen from 8 million to 12 million is reported to be a close contender to have held informal talks on this subject, in that period. SG. Behind these leaders are said to but have not taken any concrete steps This is only one of the problems that be CBS Films, NBC Films and United to withhold available programs from the American film distributor is going Artists Television (not necessarily in the market. to face abroad in the future. Though that order). It must be noted that SG Prime Market The United Kingdom the outlook is bright in an expanding and MCA derive a goodly portion of is cited often as the exemplar of this television economy, distributors point their sales from features and CBS Films economic rationale. Despite griping by to these other considerations that are and NBC Films from the sale of news distributors about certain conditions ex- likely to stiffen competition: and public affairs programs. isting in the UK, the inescapable fact Increased activity by foreign pro- Virtually every distributor is active is that the British Isle is a prime market. ducers- distributors, particularly the in the international field. In recent Programming from outside the UK British, in the global market. months, U. S. distributors have re- constitutes about 14% of the schedule. The likelihood that unions involved doubled their efforts in this field. A U. S. tv program carries a price tag with tv films, particularly the Screen Among the larger companies operating of approximately $2,500 per half hour, Actors Guild, will demand a residual in the global area are ABC Films, 20th which is a substantial sum in compari- formula on programs sold abroad, simi- Century-Fox, MGM -TV, Warner Bros. son with the remainder of the world lar to the one already gained by the TV, Official Films, United Artists market but is low compared to value American Federation of Television & Assoc,. Desilu Film Sales, Four Star received, according to U. S. sources. Radio Artists covering taped shows. Television, Seven Arts Assoc., Fre- They point out that a comparable (The current SAG pact expires in June mantle International, National Telefilm British-produced half -hour brings in 1964). Assoc., William Morris Agency, Danny $8,000 or more on United Kingdom The continued use of quotas and Thomas Enterprises Inc. television. Conceding that the 86% other restrictions by some nations of The increased tempo in overseas spread in which the producer can oper- the world. markets has had an effect that some ate is a significant factor, some Ameri- The competition from foreign pro- distributors regard as deleterious. A cans contend that if our product wasn't ducers- distributors has already begun feeling among some marketers is that "dumped" on the UK market so in but, according to U. S. film officials, the flood of U. S. programs offered discriminately, prices would be con- "it hasn't hurt us yet." The British are abroad has reached torrential propor- siderably higher. Even more to the in the vanguard of this movement, par- tions and has created a strong "buyer's point, they complain, prices in Britain ticularly the BBC-TV, which has been

Residual talent fees don't apply to overseas' sales

The relatively high return on sale SAG spokesman acknowledged that of film programs abroad, reported to the union had sought to impose a be at least 40 -50% of most syndi- residual clause for films sold abroad cators' net income, is said to stem during the last negotiations with from the comparatively low cost of producers in 1960, but eventually selling operations (as compared with agreed to withdraw this demand. He domestic sales) and to a more ad- said it was "highly probable" that vantageous position vis -a -vis resid- this demand would be incorporated ual fees to talent, particularly actors. in the 1964 negotiations with the Residual fees, in accordance with producers of entertainment films, ad- the latest contract signed by produc- ding that SAG was "very much ers with the Screen Actors Guild, conscious" of the growth of the in- apply to film programs carried in ternational market. (The American the U. S., Canada and Mexico but Federation of Television & Radio not in the rest of the world. This Artists has an overseas payment for- can add a substantial financial bur- mula for live and taped shows sold den to domestic syndication. abroad, but few of these shows ac- Residual Limits A spokesman tually are sold in foreign markets. Mr. Reed for the Screen Actors Guild in Hol- Distributors claim the residual pay- lywood noted that residual fees on in a recent report from SAG that ment is one factor in choking off W entertainment films apply up to these fees in August reached a rec- sales of shows overseas.) the sixth run (or the fifth re -run) of ord high for a single month- $758,- Though actors are the largest an episode, and a performer may 073. SAG'S fiscal year starts on beneficiaries of residual fees on earn up to 140% of the minimum Nov. 1, and for the period ending filmed series, writers, directors and fee. Some performers in demand last Aug. 31 residuals amounted to musicians also share in this disburse- establish their own residual pay- $4,799,826. A conservative estimate ment. Seymour Reed, formerly ment scales in contracts with pro- is that residuals will be in the neigh- treasurer and now president of Offi- ducers. The fees are 35% of the borhood of $6 million for the fiscal cial Films, estimates that from minimum for the first re -play; 30% year ending on Oct. 31. (This figure $7,000- $8,000 is required to obtain for the second, and 25% for each does not include residual fees on residual clearances on an average of the third, fourth and fifth. feature films carried on tv or re -run half-hour filmed series for six runs The growing importance of re- payments for commercials.) but noted the figure is lower for siduals in syndication is illustrated Due to Come Up Again The fewer runs.

80 (SPECIAL REPORT: INTERNATIONAL TV) BROADCASTING, October 15, 1962 selling in the world market for 21 years and claims to have sold its programs in almost 90 markets. The British commercial television organization that has been successful GROWING... BUILD to 10 kw in the world market has been Asso- ciated TeeVision, which reports it has placed its programs in more than 40 markets, including the U. S. through its subsidiary, Independent Television Corp., New York. Only last month Granada TV announced it had formed a subsidiary company, Granada (Over- seas) to produce and sell programs in the world market. U. S. producers -distributors complain that their British counterparts have a "built -in" advantage. The BBC -TV, they point out, is subsidized and doesn't have to show a profit; hence, it can sell at low prices. The commercial producers and distributors in the UK, called programmers, also have a distinct edge over U. S. distributors, they insist. Only a handful of programmers direct the design of commercial tv in the UK, and in this "monopoly position" enjoy "huge profits," U. S. marketers claim. They too can sell their programs cheaply in the world market. British Pressure Americans also claim that British officials have been voicing strong suggestions that U. S. networks and stations buy more British programs and hint pointedly that U. S. films may not enjoy the welcome mat unless this buying and selling becomes "a two -way street." The competition from abroad is ex- You've established your FM operation in a growing market pected to be largely from Britain, although there are indications that Cana- and now it's time to match this growth - increase from a. dian producers will aim for the world market. This is likely to take the form kilowatt to ten. You own a Collins 830D -1A and have of co- production with either American its or British producers. In this connection been enjoying stability, design and operating conven- two Canadian companies, Pied Piper iences. All you need do now is add on a final power Ltd. and Allan Wargon Ltd., recently entered into a co- production agreement amplifier cabinet, making the 830D the driver unit. You with ITC to produce in Canada 39 half - hours of a color series, "Mr. Piper," now have an 830F -2A 10,000 watt transmitter. Since the which will be carried over CBC -TV cabinets are identical in design, your new transmitter is twice and in the United Kingdom and offered throughout the world. as good looking. And adding stereo still takes only a few The labor union development is one which American producers would pre- minutes. You're taking the logical approach to FM fer not to discuss. SAG officials fre- can described in by your Broadcast quently have said that some formula growth, which be detail must be devised to pay actors appear- Sales Engineer. Call Collins today. COLLINS RADIO ing in films which are sold abroad. At present, residual payment is made on COMPANY Cedar Rapids Dallas Los Angeles New York films shown in this country. Distribu- tors fear that overseas fees would raise costs to the point that it would impede sales abroad. They point out there is a scarcity of tape programs (except news and documentaries) on overseas television sta- COLLINS tions, and attribute this circumstance, \ in large part, to AFTRA's and talent agents' demands for residual compensation. "We hear so much about our `pres-

BROADCASTIN9, October 15, 1962 81 tige' shows not being carried abroad," of the national flavor and protect the this year's estimated $52 million in for- one distributor noted. "But in many employment continuity of performers, eign tv film sales will come to about cases it would cost us more in residual technicians and executives. $20 million. fees than a price we could get in a Through the TPEA and the tv divi- There are no figures on how this market. If we're forced to pay residual sion of the Motion Picture Export $20- million pie is split up. fees on tv films shown abroad, the Assn. the easing of quotas and the Producers understandably cling to actor is going to get the same amount raising of dollar availabilities will be distribution rights for their properties of money he gets now for working in a pushed. As the undisputed leader in if they have strong sales organizations live or taped show -exactly nothing. the global film export field, the U. S. of their own. The major motion pic- Because we can't sell them." industry, to quote one distributor, "has ture producers, foreign sales arms pre- Other Proolems The final roadblock got to expect criticism and resentment dating television, to a great extent have to acceptance of U. S. programs abroad from some operators abroad." dominated the syndication of U. S. tel- -quotas and other restrictions -are But the overall feeling of the distribu- evision programming abroad. likely to be around for a long time. tors is that the U. S. film industry will Just how big these inroads are re- Americans may argue that U. S. pro- prosper and flourish in international mains a matter for speculation. grams are "superior" and "popular" markets simply because America knows The networks reportedly have agreed with the viewers, but it is understand- how to produce programs that will pro- to furnish dollar figures on their reve- able that governments abroad want tele- vide the most entertainment for most of nues from (1) overseas distribution, vision in their countries to retain some the people. (2) domestic distribution and (3) profit participation as part of FCC's years - old network study (CLOSED Cntcurr, Oct. 1). The figures are to cover past DISTRIBUTION RIGHTS VITAL several years and are slated for sub- mission to FCC by Oct. 31; but there About one -third, taken from top, key to profits; were indications that they would be of $52 million total $20 million was for selling accepted as "private" exhibits and nobody was betting that FCC will make The key to the money drawer in taken `off the top" in foreign sales (in them public. television film sales overseas lies more domestic sales, residual payments come in the distribution rights than in the out before the distribution fee is com- much more widely publicized profit- puted). Time's international participation rights. Or, in the words Thus a $30,000 foreign sale- of one highly placed sales official, "The typically the first-run foreign return ownership expanded distribution fee is the jugular we're all from a single -hour negative -can yield Time Inc. expanded its international reaching for." the distributor $12,000. Print costs and tv interests last week by acquiring an Among leading producers there is a other expenses may come to $3,000, interest in Producciones Argentinas de fear that efforts to get to this jugular leaving $15,000 to be divided by the Television, S. A. (Proartel), a major will develop into a full -scale battle, owners. If the profit participation is television program production firm in with networks seeking to become ma- 50 -50, each gets $7,500, as compared Buenos Aires. jor producers in order to "control the to the distributor's $12,000. And if Time bought part of the interest held negative" and therefore the distribu- one of the profit participants is also by Proartel president Goar Mestre and tion. the distributor-as is usually the case thus became a partner with CBS Inc., is $19,500 Importance of the distribution fee -his total share, then, of Goar Mestre & Asociados and local comes not only from its size (35 to 40 the $30,000 sale. Argentine interests in ownership of the percent) but from the fact that it's On a total basis, distribution fees on production firm. Extent of the acquisition and amount paid for it were not A program is in progress at a Proratel owned by CBS Inc. and Time Inc. Its officially disclosed but it was under- studio in Buenos Aires. The major tv president is Goar Mestre, a broad- stood that Time's interest was in the 10 program production firm is partially caster well known in America. to 15% area. Proartel's programs are carried on ch. 13 in Buenos Aires and ch. 12 in Cordoba, Argentina, as well as a number of other stations throughout the Spanish -speaking countries. Time's entry in the South American tv market was announced last Tues- day, coincident with Proartel's second anniversary. In Buenos Aires for the anniversary were Frank Stanton, CBS president; Merle S. Jones, president of CBS Television Stations Div.; Weston C. Pullen Jr., vice president of Time Inc. and head of its broadcast operations; Sig Mickelson, president of Time - Life Broadcast International Inc., and Mr. Mestre. In addition to the Time -Life radio and tv stations in the U. S., Time Inc. owns a minority interest in CLT Beirut, Lebanon, and half interest in DuMont- Time, a program producion company in Cologne, Germany.

82 (SPECIAL REPORT. INTERNATIONAL TV) BROADCASTING, October 15, 1962 GROW ... FROM 1 to 20 kw in THREE LOGICAL STEPS

__--.-----

Business has been good. Your markets and your FM operation have moved up together. And because of your approach to equipment, it has grown easily - and economically - with you. You started with a 1 kw Collins transmitter. On your first expansion, you added a final power amplifier, and then had two cabinets and 10 kw of power. Now you can add another final power amplifier and a diplexer to your existing equipment and you're ready for 20,000 watts. An extra feature: A patch panel allows you to cut back to 10 kw should either of the amplifiers need servicing - and your station is never off the air. The design, operating and styling features remain the same only multiplied. Your Collins Broadcast Sales Engineer has all the details - ask him about the complete FM line, from 250 watts to 20 kilowatts. Call Collins now, and grow logically with equipment designed for it. COLLINS RADIO COMPANY

Cedar Rapids Dallas Los Angeles New York

COLLINS

BROADCASTING, October 15, 1962 83 Agencies expanding overseas branches

AAAA REPORTS TENTH OF MEMBERS' BILLINGS FROM OFFICES ABROAD

U. S. advertising agencies are in the domestic billing. tising for foreign clients. throes of an expansion overseas, open- The agencies trace their burst of But it is tv that is hastening the ing new offices and adding new asso- activity overseas-it gathered steam in movement of many agencies abroad. ciations while noting a continued gain 1960 and has been continuing at a rapid Its limits, of course, are set only by the in international billing. rate -to several developments. rate of commercial growth. Thus, the And a canvass of the dominating Among them: a growth of com- obvious climb in tv billing by agencies U. S. agencies overseas indicates that mercial television in countries abroad; abroad follows the path of commercial in those countries where tv (and often the impetus of the Common Market in development of the medium. These radio) is commercial, total billing Europe and in the world; the continued areas mainly are centered in the United shoots up-a major share of it in marketing expansion overseas of U. S. Kingdom, Japan, Italy, West Germany, broadcasting. In Great Britain, for companies and /or their subsidiaries. Australia and a sprinkling of other out- example, it's as high as 50 -60% on Spreading umbrella -like is the Ameri- lets over the world. the average. can know -how-the U. S. agency which In the respect that it takes money to The American Assn. of Advertising Agencies finds member agency offices in countries outside the U. S. now Four agency roads for overseas business accounting for 10.84% of the total gross billing volume of all member The U. S. agency seeking busi- U. S. agency seeks out a foreign agencies. This represents a 22% in- ness overseas usually takes one agency that is ascertained as best crease over last year. of these four courses when set- qualified to service a specific ac- The 4As in 1952 recorded 41 branch ting up shop in foreign countries: count or accounts but on an in- offices overseas. Today, 10 years later, (1) Ownership the agency dividual basis. - (4) Function as an export the figure is at 134. And these do not can invest in its own office, or U. S. include the growing number of over- open a subsidiary. These usually agency-in this context, the seas affiliations. are wholly -owned. agency through its offices in this There are about 340 member 4A country places advertising abroad -exclusive represen- agencies and these include every major (2) Mutual and direct. tation agency has no own- U. S. agency with but few exceptions. -the Most large agencies function- The member agencies together account ership and no stock. A mutual ing abroad use all four avenues. for representation of for three -quarters of the total adver- agreement J. Walter Thompson, however, its clients is struck with a for- tising placed in the U.S. for the most part sticks to the eign advertising agency. On a billing basis, the top 10 U. S. first avenue (ownership), except agencies in the international field are (3) Account affiliation - the in a few supplemental instances. J. Walter Thompson; McCann- Erick- son; Young & Rubicam; Grant Adv.; Erwin Wasey, Ruthrauff & Ryan; Foote, 's employing its executive corps over- advertise on tv, commercial tv overseas Cone & Belding; Ted Bates & Co.; seas, and in the process, changing meth- is no different than in the U. S. But BBDO; Compton Adv. and Benton & ods of advertising placement and bill- there is a startling contrast for the Bowles. Last year they accounted for ing. All of the majors among U. S. U. S. tv advertiser abroad: an estimated $370 millions in non- advertisers abroad also handle adver- (i) There are advertisers who seek more commercial tv time than is available. (2) The advertiser as a consequence usually hasn't a chance at the driver's seat; in fact, seldom can he take a back seat and more often he's lucky to go along for the ride. This unusual seller's market in television overseas-alluded to by some as a "runaway" for the medium's corn - mercial operators -hardly resembles the more flexible economic role enjoyed by the U.S. advertiser in his own country. High Hurdle But once this hurdle is passed -along with other numbing problems of language barriers, native customs, currency difficulties, changing market conditions (for his particular product) and tv facilities (even these are far from "static ") -the marketing "race" can be fast and profitable. Natives in Lagos setting up antennas This is the federal network for which But just how profitable for some for the Nigerian Television Service. NBC International is managing agent. agencies it's difficult to assess. The

84 (SPECIAL REPORT. INTERNATIONAL TV) BROADCASTING, October 15, 1962 big U.S. agency abroad is just as apt to be moving ahead of his billing potential by anticipating expansion of U.S. companies abroad. The timing can be off, as well as nicely attuned. As one high- placed executive in charge of his agency's international operations explains: "There are financial problems. The record is strewn with losses (of U.S. agencies entering overseas markets). An operation in a foreign country can be useful but may not look good on the profit statement. "There are nationalistic currents to master, the language barrier to crack, billing is on a reduced rate (compared to what the agency is familiar with in this country) and the media rates are often of chaotic structure." Pros & Cons As in most business Only last Monday (Oct. 8), Ted Bates Eaton, new agency's general manager; endeavors, there are favorable points & Co. opened its newest overseas Rosser Reeves, Bates' board chair- balancing the disadvantages. For exam- agency affiliation -Ted Bates Wer- man; Fritz K. Wolff, director, creative ple, in Great Britain there are no pro- begesellschaft mbH. -in Frankfurt, operations of Frankfurt agency; J. Ross gram costs for the advertiser to worry West Germany. Principals in the MacLennan, senior vice president of about. But he must pay extra for a Frankfurt opening (I to r): Robert P. Bates' international operations. "fixed spot" position in peak periods limited supply, the return to commer- ly an agency function. (generally from 7 -10 p.m.). The "sur- cial operators is the envy of even the As commercial tv mushrooms and charge" runs as high as 80 -95% of most profitable tv enterprise this side other business attractions lure more the rate. of the Atlantic. In West Germany, U.S. agencies abroad, American agency It is the waiting line for prime time, where the going price is about $3,000 methods are making headway. The however, that has a unique position in per half -hour film (see table, page 78), U.S. pattern in Britain, hastened by tv commercial tv's "foreign affairs." In the cost of a single 60- second "spot" methods of mass selling, is causing a England, peak commercial time is hard is $15,000 to the advertiser on a "na- rapid changeover there to the U.S. to get- there's a waiting period. It's tional" basis. agency compensation system that em- a similar situation in Japan, where bus- Big Four In England, most tv ad- ploys a conventional 15% commission, iness is placed on "sponsored networks" vertising revenue (about 90% of busi- billed by the media. made up of three to 25 stations with ness placed) comes through the big (At one time, "agencies" in Great the "key station" (any one of four in four programmers: Associated- Redif- Britain acted as brokers, pocketing dis- Tokyo, four in Osaka or three in Na- fusion Ltd.; Granada Tv Network Ltd.; counts and other such increments, a goya) working with the ad agency clear- Associated Television Ltd., and ABC practice still prevalent in France. One ing time. (There are at least 50 com- Television Ltd. While time is pur- executive from overseas calculated that mercial tv stations in Japan.) Prime chased in this fashion in England, British agencies in the past received time roughly falls between 6:30 -9:30 clearances in Germany and Italy usual- whatever they could, as high as 40% p.m. (Called "golden time" by the ly go station -by- station and are normal- in "commissions" in known instances.) Japanese.) Here is a rundown on the "top 10" Advertiser demand is unbelievable U.S. agencies in international field. by U.S. standards in Italy where only J. Walter Thompson Co. is the larg- a limited amount of commercial time is est international billing agency. Last set aside. A Y &R account man, sta- year it handled some $125 million tioned in Europe, reports an average worth of advertising through its 38 18 -month wait for the new advertiser in branch offices in 22 countries (plus a Italy. few places where it has representation). It is not much better in West Ger- An agency executive last week pre- many. An account man in Frankfurt dicted international billing this year is (also with Y &R) notes that advertisers "running ahead" of 1961. there must place commercials some 12 JWT's first overseas office was in months ahead of the schedule's start- London in 1899. Later it was closed ing date. In West Germany, moreover, and then reopened in 1919, and it has an advertiser must resign himself to been active ever since. Today, in fact, obtaining only half of what he seeks in the London office is among JWT's larg- tv. Commercials are permitted only est overseas (also the Frankfurt, Ger- in an hour segment (7 -8 p.m.) in which many, office where JWT reinstated its a maximum of 16 commercials is operation after World War II, and in permitted. Canada-Toronto and Montreal). In Italy gets tougher when the advertis- America's Television Bureau of Adver- England, tv accounts for substantial er finally gets his buy: they are norm- tising is well aware of the great ex- billing: more than half of the total ally "must" for 26 weeks but the ad- pansion in overseas tv. Norman E. JWT places through the London office. vertiser cannot be on more than twice Cash, president of TvB, is presently on The first big wave of JWT foreign in these weeks, and in addition his a European tour of tv facilities. He office openings came in the 1920s. But spots are rotated. is holding meetings in England and "size" is deceiving, too: In India, JWT Because of the high demand and other European countries. is large in the number of people but BROADCASTING, October 15, 1962 f5 AGENCIES EXPANDING OVERSEAS BRANCHES continued Frankfurt, Germany, office to its list of four international branches, in an not necessarily in volume; in sonic try: in 1961 for example, it's estimated overseas business sprint. The other Latin American offices, currency fac- that the agency billed $26.5 million four are in Paris, London, Toronto and tors work against high dollar volume. internationally, or $1 million more than Montreal. Together they bill between The JWT advertiser list is formid- the $25.5 million handled for its clients $30 -35 million annually, with an esti- able, including such giants as Ford, in the U.S. The agency is spread over mated 40% in broadcast. This con- Pan American, Eastman Kodak, Scott a total of 31 foreign branch offices (in- trasts with an estimated $13 million in Paper, Aluminum Ltd., Kraft Foods, cluding Canada) and has 36 affiliations 1961 and indicates a substantial inter- Standard Brands, Chesebrough- Pond's, with overseas agencies. national billing increase for 1962. Beecham Products, Champion Spark Grant reportedly expects its interna- Major accounts include Mobile Oil Plug, Douglas Aircraft, Lever Bros. tional billing this year to be some 10 -15 Co. (Paris), Mars Ltd., Colgate and (actually a subsidiary of Unilever), and % higher. A substantial portion of that Pakistan Airlines (London) and Kimb- such British firms as Rowntree & Co. increase will be in broadcast (perhaps erly -Clark and Boyle- Midway (Canad- (candy). as high as 40% ). According to Grant ian offices). The new Frankfurt bureau McCann -Erickson has been aggres- sources, tv is regarded as a "growing will help service the Mobile and Pakis- sively seeking out the international field medium" abroad and commercial tv as tan Airlines accounts. in the past few years and this year may "still very young." BBDO's branch offices total six be billing at the rate of $130 million. A sample of its major U.S. -based (BBDO international) with 97 affilia- Estimated M -E foreign business clients on the international billing tions or associations in 54 nations. The billed last year totaled $98 million. scene: Colgate- Palmolive (uses a lot of agency's $12.4 million in international M -E has 42 offices in 21 countries, sees radio and tv where it is available); billing last year is certain to be sub- tv "growing rapidly" in the operation, Coca-Cola (Grant handles in South stantially higher in 1962. In England, particularly in London and Germany Africa, Hong Kong and India), TWA at least a third of the billing is in and has Coca-Cola, Nestle, General in certain countries, Firestone Tire & television. Motors, Colgate -Palmolive and Esso Rubber Co., General Electric, Mobil Accounts overseas include General among its overseas clients. Petroleum, Shaeffer Pen and First Na- Mills (Betty Crocker Products), Chese- An approximate $40- million billing tional Bank of New York. brough- Pond's (entirely in tv), Coty operation overseas last year, Young & The six international offices of Er- and Skol Lager (this is a British brew- Rubicam continues to make billing win Wasey, Ruthrauff & Ryan Inc., bill ery that is rated among the biggest in headway, maintaining the agency as nearly $30 million a year (some $24 the area). Other accounts include Du- No. 3 internationally among its U.S. million in 1961. A very small part of pont, Timex, U. S. Travel Service, all competitors. In the last four years it, however, is in broadcast. It operates through the Milan office; North Ameri- alone, Y &R sources report the agency three offices in Great Britain (London, can Aviation, Remington and the Shera- has quadrupled its personnel abroad. Glasgow and Newcastle), two in Cana- ton Hotels, via Frankfurt; International Y &R maintains 10 main offices da (Toronto and Quebec) and one in General Electric and the New York abroad (including Canada) and has Sweden (Stockholm). Later this year, Dept. of Commerce, through Paris. other worldwide representation through EWRR will open an office in Cologne, Compton Adv., New York, which 45 affiliations or associations. In Ja- Germany. has minority interests in Garland - pan, for example, Y&R and Dentsu, The agency's London office, which Compton, London, and Nixon -Comp- one of the world's largest agencies, employs about 500 people (more than ton, Sydney, Melbourne and Brisbane, maintain a loose or "informal" account any single EWRR office in the U.S.), all Australia, currently is working out relationship though Dentsu also places services such American firms as Proc- contract arrangements for the creation account business for other U.S. agen- ter & Gamble, Goodyear Tire & Rubber of seven new European corporations. cies where there's no conflict. Co., Quaker Oats Co. and S. C. John- These corporations will represent Y &R's big accounts internationally son & Son. seven new offices for Compton, New include many companies such as Gen- Foote, Cone & Belding last year York and Garland -Compton, London- eral Foods Corp., Beech -Nut, Life Sav- billed close to $19 million overseas, and Paris, Copenhagen, Amsterdam, Brus- ers, Sanforized Div. of Cluett, Peabody will be near $22 million in 1962. FC&B sels, Frankfurt, Milan and Luzanne. & Co., Procter & Gamble (nearly all of has four overseas offices and 85 affilia- They will be operated under the Gar- P &G's budget in Great Britain is in tions in 84 countries. TWA, General land- Compton name. television), Bristol -Myers and Kaiser Foods, Kraft, S. C. Johnson & Son, International billings for Compton Aluminum (many of these through a Kimberly Clark, Clairol, R. J. Reynolds are almost $10 million (over 20% in- foreign subsidiary). Tobacco (German subsidiary and crease) of which just under 60% is in By some measure, Grant Adv. is brand) are among its clients. broadcast. bigger overseas than it is in this coun- Ted Bates & Co. last week added a Garland- Compton clients include

ABC International Tv sets presentation in New York Oct. 31

A major presentation on television a breakfast session described as "the time," said President Donald W. and its "unlimited international pos- first of its kind under the banner of Coyle. His company, said to he sibilities" has been scheduled by world-wide television." It will be the largest for international com- ABC International Television Inc. held at the new Americana Hotel. mercial tv, is associated with 21 sta- for Oct. 31 in New York. "Because of the vital need for a tions in 14 foreign countries. Officials said leaders in inter- clear understanding of the possi- Informal discussions will follow national broadcasting, advertisers bilities international television opens ABC International's presentation, a and agencies, industry and govern- to us, ABC International felt that Visualscope showing titled "World - ment will participate in the meeting, such a meeting is essential at this vision-Your Passport to the Future."

86 (SPECIAL REPORT. INTERNATIONAL TV) BROADCASTING, October 15, 1962 What color tape playback system takes up only 51/4" of rack space? li®AMPEX Colortec.

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BROADCASTING, October 15, 1962 87 Rowntree & Co., Procter & Gamble and Colgate -Palmolive, Coca -Cola, Max opinions. Alberto- Culver. Nixon -Compton has, Factor (in Japan) and Gillette are in- The panel method is used for this among other accounts, Ampol Petrole- ternational conscious. Colgate has in -depth rating, separate for the radio um, the Associated Chambers of Manu- "invaded" Japan -called a "second U.S. and tv networks. There is a 700 -mem- facturers of Australia and the Mel- invasion" in a century by some Ameri- ber viewing panel; a listening panel for bourne Stock Exchange. can observers-on behalf of its tooth- two of the three radio networks with Benton & Bowles now has some $10 paste. What makes this "attack" so 600 members in each of the seven BBC million in international billing (about different is C -P's head -on collision with regions, and the highbrow Third Pro- $6.8 million estimated in 1961). About native, more familiar brands. C -P is gramme network has a 1,000- member $9 million of B&B's overseas business known as a broadcast-oriented adver- panel. is in the United Kingdom, of which an tiser, using commercial radio through- So the panel will be broadly repre- estimated $5.5 million is in television out the world, and commercial tv, too, sentative of the customers of each net- (B &B handles some of the P &G busi- where it is available. work, listening panel members serve ness there). Another heavy -tv adver- In Japan, P &G and Lever are nib- about 15 months and viewing panel tiser in England is J. Lyon & Co. Ltd. bling at the market, and close observers members three. The panel member re- (English- based). Among other top expect these two giant tv advertisers to ceives weekly batches of questionnaires B &B international accounts: S. C. John- move soon. Japan also has an interesting on selected programs and is specifically son & Son, Philip Morris, Sarong Ltd. competitive battle between U.S. Cola requested to view and listen as usual (International Latex in the U.S.), Flori- advertisers (among them Coca -Cola, regardless of membership. da Citrus Commission. Pepsi -Cola and Royal Crown Cola). If the member has seen or heard a program on which there is a questionnaire he reports on it. Some question- Radio listening is on the rise in Britain naires seek the panel members' opinions on additional specific facets of a pro- DAILY BBC SAMPLING SHOWS RADIO -TV PREFERENCES gram such as the acting, production and A million more people in Britain now is counted unless the informant can script of a play. are listening to radio on the average remember no details at all. Total reactions Every questionnaire day than in 1961. The current total is As a check on interviewer honesty a seeks "your reactions to the broadcast an estimated 26,300,000, well over half random 5% of those listed by the inter- as a whole." The member does this by the population. viewer are written to and asked to con- awarding a mark from a five point The average person's radio listening firm that the interview took place. scale which goes A+, A, B, C, and C -, hours have jumped from 7.25 to 7.28, Research results are distributed to ranging from exceptional enjoyment to representing a 7% increase in listening BBC executives in several forms: extreme dislike, distaste or boredom. for the entire population. (a) The audience barometer -it esti- The answers provide data for a pro- Evening radio listening has continued mates daily audience of each BBC program's appreciation index from 4 to 0. to decrease as more people buy or rent gram throughout Britain and in each Most questionnaires use a choice of tv sets. The radio increase is between BBC region. set answers for each item for rapid 9 a.m. and 6 p.m. (b) The daily chart of tv audiences tabulation but the more elaborate ones The rise in listening has been de- -it compares audiences for BBC and are summarized to present prevailing tected by the BBC's audience research commercial network programs, and attitudes while also showing minority department. The study includes the gives total audience, those who can feelings. Apt verbatim quotations are growing number of out -of -home radio receive only BBC-TV programs, those often added to illustrate attitudes. users. The department questions 3,000 who can receive both, and a breakdown Special investigations have included adults and 1,000 children every day, or of the latter category for each region. surveys of the Gaelic speaking popula- 1.5 million every year. The basic ques- (c) The children's audience supple - tion, the use made by farmers of agri- tion is always the same: "What pro- ment-it deals only with programs in- cultural programs, the incidence of vhf grams did you listen to, or view, yester- tended for children, indicating the au- listening, car listening, tv programs for day?" dience size in three age groups, 5 -7, women, the leisure habits and interests It is asked by 300 trained interview- 8 -11, and 12 -14. Each month there is of young people, and the public's use ers over the country who are given a summary of children's audience and attitudes towards the BBC news quotas of people to interview categor- trends in the 5 p.m.-6 p.m. and 6 p.m.- programs. ized by sex, age, social class, and occu- 9 p.m. periods. pation. The aim is to sample not only (d) The audience research bulletin - Limited commercial tv the population as a whole but also im- it summarizes listening and viewing planned by Malaya portant sections of it. trends weekly and notes findings of Adults may be interviewed any time special interest. At the end of each Malaya plans to begin television of day, but children's interviews (con- quarter, long -term trends are reviewed. in that country within 18 months. The ducted only by women) are confined to (e) The audience research reference new service will be operated under the 4:30 -6:30 p.m. -in specified homes, book -it incorporates material of long aegis of the Ministry of Information & with parental permission, among chil- term significance. Additional pages up Broadcasting, according to the Malayan dren over the age of 5 who happen to date material from time to time. embassy in Washington, D. C. be in. Audience opinions An important As a result of government studies the Program Logs Programs listened to side of audience research to BBC is following proposals have been tentative- are recorded on individual log sheets listeners' and viewers' opinions. A ly adopted: two channels of transmis- which are mailed in every day. An in- survey may show a series is gaining or sions will be started in Kuala Lumpur, formant may not be checked as listen- losing audiences but can't show why. the capital, with future expansion when ing to a program if he has heard less Two programs may be heard by an practicable; the 625 line picture system than half of it. The interviewer is equal number of people, yet one is employing band I and band III will be warned to be wary of the informant liked more than the other. Then there adopted as this would facilitate ex- who says he "usually listens" to a given are programs for minority audiences. change of programs; commercial ad- program for he may not have heard The audience research department con- vertising will be accepted although spon- yesterday's. But background listening tinuously seeks listeners' and viewers' sored programs will be discouraged.

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BROADCASTING, October 15, 1962 89 Labor Party supports happening. It should not be a medium equipment for various sizes and types for home cinema and the display. of of film. Pilkington report American and other foreign television After this fall, the Exchange will be The annual convention of the Labor films." open for 10 days each April and October. Party has unanimously approved a res- The Labor Party's national commit- The opening program includes a display olution backing the Pilkington Report. tee welcomed the Pilkington Report as of early and modern movie and tv equip- It urged Labor members of Parliament an indictment of Conservative policy. ment and an exhibit of a U. S. tv satellite. to support immediate implementation The committee wants local radio to be of the report's main proposals -the re- run as a public service and not on a Radio -tv advertising organization of commercial television, commercial basis. It also favored tight- on rise in Canada a second network for BBC -TV and the er controls on content and timing of introduction of color television. commercials and a cut in total advertis- National radio and television adver- A representative of the Assn. of ing time. The use of some of the com- tising were both up the first half of Cinematograph, Television and Allied mercial network's profits to finance this year, according to estimates made Technicians wanted to soften the reso- BBC -TV was put forward as a possi- by Elliott- Haynes Ltd., Toronto market lution by cutting out the words "im- bility. research firm, and published in the mediate implementation of its [the re- Toronto advertising weekly, Marketing. port's] main proposals." He suggested Monte Carlo tv fete Radio advertising was up 8.2% to $9,- instead a call to BBC for union recog- scheduled Jan. 10 -19 918,768, and television advertising up nition. He said his union agrees with 22% to $27,705,036. many of the Pilkington attacks on com- The Third Annual International Tele- Foods and food products were largest mercial tv but doesn't accept the re- vision Festival of Monte Carlo will be advertising group in radio with $2,920,- port's view that BBC -TV is in the clear. held Jan. 10 -19, 1963, in Monaco. Fif- 384 and also in television with $7,133,- The basic fault with the commercial teen countries participated in last year's 603. Drugs and toilet goods came sec- network, he claimed, is that "every festival. ond in both media with $1,508,617 in penny spent on program content was A change has been made in festival radio and $5,707,684 in television. resented" because it cut profits. regulations to permit programs aired The ITA, he said, operated as "the during the 1962 calendar year to be sub- N.Y. international meet tool and not the master of the com- mitted to the festival committee by the EBU panies and merely shifting the balance Dec. 15 deadline. (The eligibility period to hear president as Pilkington recommended would in the previous two festivals was Nov. 1- The European Broadcasting Union's achieve no practical results. We have Dec. 31 of the following year). first meeting outside Europe will take to halt the attitude that programs are place in New York, Oct. 22 -27. Its open- sandwich fillings between commercials." Denmark exhibition ing session at the Waldorf -Astoria Hotel The union spokesman called for a opens next week will be addressed by EBU President Olof punitive profits tax on the commercial Rydbeck, director general of the Swedish tv companies which could be used for Film salesmen and buyers from Broadcasting Corp. general broadcast development, includ- around the world will get a chance to Other speakers at the opening meeting ing the activities of BBC. meet without the glamor of film festivals will be Jean D'Arcy, director of radic A Musicians' Union representative beginning next Monday (Oct. 22). The and visual division, United Nations of. said the Pilkington Report did not state International Television & Film Ex- fice of public information;` and John F. what the role of tv should be. "In our change will open in downtown Copen- White, president, National. Educational view television ... should be used to hagen, Denmark, with an exhibition Television & Radio Centre. bring events to the public as they are hall, closed -circuit tv and screening Closed business meetings will be held at the Carnegie Endowment Bldg., 345 E. 46th St. P &G PUTTING MORE STRESS ABROAD On Oct. 24, the EBU delegation will Good year in foreign investments sp:nrs expansion plans fly to Washington as guests of the U. S. Information Agency and meet with Pres- Procter & Gamble has announced an and special operations (Geneva), Eu- ident Kennedy and other government of- expansion in its international business gene W. Gilson. ficials. They will see the Andover, Me., organization by setting up four new P&G owns manufacturing units in Telstar tracking station in operation on operating divisions and appointing ex- 10 foreign countries and has plants un- Oct. 27. ecutives to head them. The managers, der construction in another three. The all former associate directors of the company's products are also manufac- Canadian set sales up P &G overseas division, will report to tured under its supervision in 12 other months Donald H. Robinson, P &G's vice pres- countries, in plants partially owned by in first seven ident- overseas operations. P &G or in plants of licensed manufac- Sales of made -in- Canada radio and Procter & Gamble is generally re- turing agents. tv sets were up the first seven months garded as one of the top advertisers The company's annual report for fis- of this year as against last year, accord- (through its subsidiary companies) in cal 1961 -62 showed $20 million in net ing to a report by the Dominion Bureau commercial television where it exists earnings from overseas operations and of Statistics, Ottawa. overseas. Domestically, P&G is no. 1 noted that the international business Television sales totaled 202,834 in in allocation of advertising funds to had an "unquestionably favorable ef- the January-July 1962 period, as against television. fect" on the balance of payments in 160,446 in the 1961 period. Radio The divisions and managers to head the U. S. In the past five years, P &G sales were 328,848 against 292,122. them: Asia and Latin America (head- claims to have sent about $9 million Imports of radio sets in the first three quarters in Cincinnati, Ohio), Charles (U. S. dollars) overseas to finance busi- months of this year totaled 113,518 M. Fullgraf; Britain, Canada and ness development programs, but reports transistor type, 35,346 home receivers Scandinavia (Cincinnati), William M. $48 million in overseas business were and 4,537 radio -phonograph combina- Ittman; European Common Market returned as dividends to the parent tions; 7,391 tv sets were imported in (Brussels), Thomas C. Bower: export company. the period.

90 (INTERNATIONAL) BROADCASTING, October 15. 1962 ALL Package Courtesy of Lever Brothers Company

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BROADCASTING, October 15, 1962 91 One global system for all, ITU chief urges One, single, integrated, global as well as from an international as- Although there is no doubt, he satellite communication system,>with pect, more than one system would says, that the technical operations the United Nations managing the be disastrous, Capt. Gross says. He of space vehicles will belong to the system. This is the proposal sug- adds: nations that launch and own them, gested by Gerald C. Gross, sec- if the nations of the world "it is obvious, in view of the tre- retary- general of the International do not agree to plan for a single mendous technical and economic is- Telecommunications Union, Geneva. space communications system, it is sues involved, that the people of the Capt. Gross makes the recom- unlikely that there will be any viable world cannot be satisfied with any- mendation in a discussion on "Space international space communications thing less than a U.N. agency." Communications: The Need and systems at all, at least for a very There are two possibilities, he goes Scope for Action" published by Tele- long time." on. One is to establish a new agency, communication Journal, organ of the Most of the countries to be re- such as the International Civil ITU. The document was prepared as presented at next year's conference, Aviation Organization or the Inter- a review of the subjects that he feels he warns, will not look kindly on national Atomic Energy Agency. On should be included' in the Oct. 7, giving up some of their frequencies the other hand, he said, there is the 1963, conference in Geneva which for a space system in which they ITU, also a UN arm, which has been was specially scheduled to deal only have no immediate interest. "These in existence for 97 years handling with the assignment of space fre- countries will need to be convinced," international telecommunications. quencies. he says, "that they are making a Capt. Gross was appointed sec- It is Capt. Gross' view that the wise investment, especially since this retary- general of the ITU on Jan. 1, conference must deal also with particular investment represents an 1960, and is the first American to realities that will be involved in the initial sacrifice [the giving up of hold the post. He served as deputy discussion next year. He urges that present frequency assignments]." secretary-general from 1945 to 1958 they be met and answered at the UN Arm The need for interna- when he became acting secretary- same meeting. tional management is evident, Capt. general. His term expires in 1965. Warning of the dangers of dual Gross says, once the idea of a single He is a captain in the naval reserve systems, the ITU secretary-general international system is accepted. The and was FCC assistant chief engi- urges a "single universal space com- remaining question is what organiza- neer from 1928 until called to active munication system." Economically, tion shall carry out this work. duty in January 1943.

Abroad in brief... shows, music programs by symphonic licensed by Granada-Tv for telecast in orchestras and documentaries. Distribu- the United Kingdom. The one -hour ser- Made -in -Japan The Tokyo Broadcast- tor is K. Fujita Assoc. Ltd., 26 Koto- ies began Sept. 19 over the commercial ing System has announced it will offer hira -cho, Shiba, Minato -ku, Tokyo, network in England. The program was for distribution throughout the world Japan. licensed earlier to Procter & Gamble various programs produced and tele- of Canada Ltd. for showing over Ca- cast by TBS. The programs offered Benedict in England MGM -TV's nadian television (CTV) throughout will include Japanese dramas, mystery new fall series, Sam Benedict, has been Canada. THE MEDIA

B. Gray Jr. is chairman of the commit - ABC Radio lineup forms in New England tee, which is concerned about broad- TO OFFER REGIONAL NEWS; WORL BOSTON KEY STATION casting and publishing of what goes on in the jury room. The problem arose in Maryland, it The formation of a new ABC Radio in their own newscasts. was explained at the hearing, after New England network tentatively The new regional operation will be WBAL -TV Baltimore had recreated scheduled to begin on Dec. 1 was an- represented in national sales by the jury deliberations in a murder trial, us- nounced last week. new rep firm, ABC Radio Representa- ing some of the jurors as principals. The The network has 15 charter affiliates tives. The rep also sells nationally for broadcast occurred after the defendant, and WORL Boston is designated as the ABC Radio West (116 stations in 11 Melvin Davis Reese, had been found "key station." The station's general western states). ABC Radio President guilty but before sentence had been manager and executive vice president, Robert R. Pauley said the new rep firm pronounced by Presiding Judge Rosel George Gray, in addition to his station is not accepting requests from other Thompson. responsibilities, will direct the opera- stations for individual representation. Radio-tv spokesmen at the hearing tion, which will be affiliated with ABC said it often is in the public interest Radio. for the public to know how a verdict is The regional network's goal is to ob- Hush on jury musings reached. Among those representing tain 30-35 stations. It will extend exist- hit by broadcasters broadcasting were Robert B. Cochrane, ing ABC Radio lines to feed the mem- WMAR -TV; Charles Roeder, WCBM; ber stations in markets not now served. Broadcast media opposed a suggested and Galen Fromme, WBAL, all Balti- The initial programming plans anticipate ban on use of information about jury more; and Robert Cahill, of the NAB about three regional news periods a deliberations at a hearing held Oct. 11 legal staff. Mr. Cahill said NAB had day, and closed -circuit feeds of "actuali- in Baltimore by a committee of the been instrumental in setting up liaison ties" that affiliates can excerpt for use Maryland Bar Assn. Circuit Judge John committees to work out court and indus-

92 BROADCASTING, October 15, 1962 try problems. One proposal suggested at the hear- Radio -tv to carry pre -trial coverage ing was the issuance of instructions by BUT IT'LL BE DIFFERENT WHEN JURY CHOOSING BEGINS a trial judge to jurors directing them not to talk about the case during the Opening courtroom events at the trial When live coverage of preliminary trial or afterward. of Billie Sol Estes, starting Oct. 22 in courtroom proceedings is stopped, prob- The bar committee will submit its Tyler, Tex., will be covered by live tele- ably about Oct. 23, one silent film report to the bar association. A New vision and radio as well as silent film camera each will be allowed AP, UPI, York judge has requested media not cameras but live coverage will stop each of the three networks and the to publicize information about the prior when selection of the jury begins. Tyler station. This will be a possible record of Dave Beck, once president of WFAA -TV Dallas will have two live total of six silent cameras. the teamsters union, and other defen- tv cameras inside the bar at about the At the end of the trial, it's anticipated dants (BROADCASTING, Oct. 8). same position they occupied at the first live broadcast coverage of the prosecu- trial, which ended after two days of tion and defense summations will be Writers Guild starts legal skirmishing (BROADCASTING, Oct. allowed. Since about 100 witnesses are 1, 8). Judge Otis D. Dunagan placed scheduled to appear, the taking of testi- picketing WHN New York broadcast coordination at the second mony may run two weeks or even a Writers Guild of America, East Inc., trial in the hands of Marshall Pengra, month. New York, set up picket lines at WHN WLTV (TV) Tyler, after ruling that A proposal to invoke Canon 35 New York early Thursday (Oct. 11). only silent films would be allowed dur- (courtroom coverage ban) of the WGA in taking strike action against ing testimony. American Bar Assn, in the state of Storer Radio Inc., owner- operator of The Texas Criminal Code, Article Texas was bypassed at an Oct. 19 -20 WHN, formed picket lines at the com- 644, specifies no witness may hear the meeting of the judicial section, Texas pany's premises at 400 Park Ave. and testimony of another witness in the Bar Assn. An effort had been made to at the transmitter site in New Jersey. same case. This provision was adopted bring up the subject at the section's an- Radio branch members of WGA had in 1925. nual meeting in Austin but the plan voted to strike Sept. 24. Mike Shapiro, WFAA -TV general was not brought before the meeting. WHN has five WGA newswriters but manager, said WFAA -TV's live cover- the strike order, according to a guild age will be fed by concealed equipment Equipment lack delays spokesman, prohibits all guild members over direct line to Dallas headquarters WCIV(TV) operation from rendering services or material to where it will be made available to any Storer Radio Inc., and such parent or station or network desiring the service. WC1V (TV) Charleston, S. C., other companies which control or are No cables will be visible in the court- which intended to begin operations on controlled by Storer. room, he said. Audio is to be taken ch. 4 Oct. 1 (BROADCASTING, Oct. 1), Evelyn F. Burkey, chief WGA nego- from the courtroom's p.a. system. was not on the air as of Thursday (Oct. tiator, called the contract provisions Storer offered "completely unacceptable and far below the going rates and standards for radio newswriters in New York. No negotiations have been held since late August. WITH WHN said its news operation would WBT RADIO be handled indefinitely by internal per- YOU FOCUS ON THE sonnel, and replacements for the news ONE WHO writing staff might be hired depending PAYS THE on how the strike situation develops. BILLS No other unions were reported to be "Nice looking car, Jimmy. involved. Who bought it for you ?" Probably his father in Birmingham etv gets the background...one of $17,000 from WAPI -TV the nation's adults who A check for $17,000 has been given receive and control 98% to the Alabama Educational Tv Com- of the U.S. income. In mission by commercial station WAPI- the WBT 48- county basic TV Birmingham, Ala. to help pay for area, adults receive a new transmitter for WBIQ -TV, ch. and control most of the 10 etv station of the same city. The $2,690,786,000 worth of check will be used to match the new spending money... and federal aid to etv funds when this WBT radio has the high- money becomes available. est percentage of adult The ch. 10 station has been pro- listeners. Clearly, the gramming since 1955. radio station to use for In addition to WBIQ -TV the state more sales is the one that of Alabama (AETC) owns and op- reaches more adults... erates WCIQ -TV Mount Cheaha and WBT RADIO WDIQ -TV Dozier and is constructing CHARLOTTE WAIQ -TV in Montgomery. Jefferson Standard Broadcasting Company Programming for these stations orig- Represented nationally inates at Auburn U., the U. of Alabama by John Blair & Company. and in a Birmingham studio maintained Sources: U.S. Dept.. of Commerce, Spring 1061, Area Pulse and by the six Jefferson County school sys- Sales Management's Survey 01 tems. Busing Prover. 1060

BROADCASTING, October 15, 1962 93 10) because of delays in delivery and Superior Court by James R. Beardsley, Returns funneled into NBC's election installation of transmitting and studio producer of the picture, who asked headquarters in New York from wire equipment, explained William E. Lucas, $500,000 damages, and Alyce Canfield, services and 1,000 NBC reporters at station manager. a writer, who asked for $50,000. key centers will be tabulated and used Mr. Lucas said he is unable to pin- by newscasters headed by Chet Huntley point the date the station will start reg- and David Brinkley. These returns will ular operation, but he explained that NBC, RCA to track be relayed to the Cherry Hill Center by the situation is "on a day -to -day basis," DaSpan, an RCA -developed data com- and scheduled activity will start as soon voting via computer munication unit, which will feed the as an FCC proof of performance can A complex system of computers, re- information into the computers in the be established. porting centers and data transmission form of perforated tapes. WCIV is the third station in the links to provide minute -by- minute At the same time late reports from Charleston market and is an NBC -TV trends and early projection of voting areas where trend shifts are apparent affiliate. Harold E. Anderson, of Co- results has been developed by RCA to will be received at Cherry Hill and lumbia, S. C., is president of The First furnish NBC -TV with extensive cover- transferred to paper tapes again for the Charleston Corp., owner and operator age of the elections Nov. 6. computers. of WCIV. The staff includes: Mr. The system consists of five electronic The computers will produce printed Lucas, Everett Martin, sales manager, computers, a reporting team of political projections of election results after com- and Steve Thomas, operations manager. and data processing specialists and a paring the latest information with pre- series of data communications relay viously compiled voting performances. The projections then will be reported $550,000 asked from CBS units. Known as "Operation Ballot 1962," it was demonstrated last Tues- on the air by NBC commentator Rich- CBS was sued for $550,000 last week day (Oct. 9) at RCA's electronic data ard Harkness who will be stationed near on charges that "My Dark Days," processing center, Cherry Hill, N. J. the computers. All data received at broadcast on CBS -TV as one of the In addition to compiling returns in Cherry Hill will be relayed by another General Electric Theatre series, was all congressional contests and key gu- DaSpan link to RCA's data center in "substantially similar" to the motion bernatorial elections, the RCA data New York, where analyses will be picture, "Underground U.S.A.," which systems will also provide early projec- turned out and relayed to studio head- was based on the adventures of Paùl tions of the post -election makeup of the quarters. and Marion Miller as undercover agents House of Representatives; the split of for the FBI. The Millers and Ronald seats in the Senate; and the outcome Reagan, host of the tv series, were of the gubernatorial races in New York, Lesch to be honored named as co- defendants with CBS in Michigan, and California, including for human rights aid suits charging infringement of the predictions of the candidates' plurali- George H. Lesch, movie's copyright filed in Los Angeles ties. president and chairman of Colgate -Palmolive Co., will be honored "for distinguished leadership in behalf of human rights" by advertising and broadcasting professions at a dinner sponsored by the Joint De- fense Appeal on Oct. 30 at the Plaza Hotel, New York. Dore Shary, playwright and stage and film producer, will be a featured speak - we give the facts er at the dinner and Hugh Downs, network announcer, will serve as toast- master. The dinner will represent the high a thorough airing point of the campaign in the advertising and broadcasting fields to raise funds for the human relations programs of Media transactions present a risk as well as an the American Jewish Committee and the Anti -Defamation League of B'nai opportunity to both buyer and seller. But B'rith. the risks are considerably narrowed when all of the Changing hands facts are available through our penetrating ANNOUNCED The following sales of knowledge of the ever -changing market. station interests were reported last week subject to FCC approval: WDEE Hamden, Conn.: Sold by Aldo DeDominicis and Vincent de- BLACKBURN & Company, Inc. Laurentis to C/G Associates Inc., with Stuart M. Cadan, president, RADIO TV CATV NEWSPAPER BROKERS and Rich- ard S. Greene, secretary-treasurer, for NEGOTIATIONS FINANCING APPRAISALS $200,000 plus consulting fees. Mr. Ca- W ASH., D. C. CHICAGO ATLANTA BEVERLY HILLS dan was originally associated with the sellers when James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph they founded WNHC -TV Jack V. Harvey William B. Ryan Stanley Whitaker G. Bennett Larson New Haven. WDEE operates on 1220 Joseph M. Sitrick Hub lackson lohn G. Williams Bank of America Bldg. 1 RCA Budding 333 N. Michigan Ave. Gerard F. Hurley 9465 Wilshire Blvd. kc with kw daytime. Transaction was FEderal 1 -9270 Chicago, Illinois 1102 Healey Bldg. Beverly Hills, Calif. handled by George Romano of the Financial 6 -6460 JAckson 4 5 -1576 CRcstvicw -8151 Howard Stark organization.

94 (THE MEDIA) BROADCASTING, October 15, 1962 KEYE Perryton, Tex.: Sold by Carl Ellis and associates to group headed SAYS MAN ABOVE SCIENCE IN TELSTAR by Frank June11 for $160,000. Mr. Stanton notes role of mankind in technological advance June11 has interests in KBYG Big Spring and KNIT Abilene, both Texas. Unless Telstar is used to "link minds being worried about here, rather than KEYE operates on 1400 kc with 250 w in some significant way," it is "utterly science?" he asked. fulltime. Broker was Hamilton- Landis worthless," according to CBS President He noted, too, that in the first major & Assoc. Frank Stanton, who notes that the tv interview with Nikita Khrushchev "miracle of Telstar" ought not to exist APPROVED The following transfer of in the U. S. (in 1957 on CBS -TV), "only as a scientific marvel." station interests was among those ap- "some, and among them men in high proved by the FCC last week (for Dr. Stanton referred to Telstar as an places, considered this communications other commission activities see FOR example of technology being harnessed triumph a desecration of the American THE RECORD, page 106). for man's enlightment at a sesquicen- living room." Dr. Stanton added, tennial (150 -year) convocation lecture "some people just don't want commu- WINN Louisville, Ky.: Sold by Glen prepared for Oct. 12 delivery at Colby nication or information." A. Harmon, Glenn Snyder, Oldham College in Waterville, Maine. He talked Clarke, Charles M. Wheeler and Jesse on the heritage of the mind in a civili- Code can eliminate L. Chambers to Garvis Kincaid for zation of machines. $500,000. Conditioned on Mr. Kincaid Dr. Stanton based his theme on the `sch!ocks'- Carlisle his interest in WFKY disposing of conviction that only by becoming more, NAB's Radio Code "will go up in Frankfort, Ky. Mr. Kincaid also owns and not less, human can man rise above smoke" unless more stations, both NAB WVLK -AM -FM Lexington, WCMI- the machine he uses and above the members and non -members, subscribe AM-FM Ashland, both Kentucky, and complexities, rigidness and mechaniza- to and observe the program and com- WHOO -AM -FM Orlando, Fla. tion that can accompany scientific and mercial standards, William Carlisle, WJMY, Detroit area uhf, technological advances. NAB station services vice president, said In another reference to tv, Dr. Stan- Oct. 12 in an address to the Alabama starts ch. 20 operations ton raised the question of why critics, Broadcasters Assn. WJMY (TV) Allen Park, the De- despite "the wide impact and obvious Mr. Carlisle told the ABA meeting troit area's first commercial uhf tv sta- contributions of the 1960 presidential at Tuscaloosa there is nothing about the debates," worry - tion, began operations on ch. 20 last about the "conse- code that is potentially harmful or dan- week (Oct. 7). quences of the actions and appearances" gerous to responsible broadcasters. In- The station is owned by Triangle of the candidates as involving tv itself stead, he said, it can insure future oper- Broadcasting Co. which is headed by rather than placing the concern on the ational freedom in radio. He added, "It Robert P. Spanos, the corporation's human factor. "Isn't it man that is is the one and perhaps only way that chief executive officer. Albert Vanden Bosch, broadcast consultant, is general manager and is in charge of promotion and news. Triangle is owned by EXCLUSIVE BROADCAST PROPERTIES 12 persons and is seeking a total of five uhf stations in the U. S. of which WEST -Major network VHF TV station serving growth WJMY is the first to go on the air, area. Assets of $900,000.00 and sales of over $1,000,000.00. Priced at $2,500,000.00 with 29% Mr. Vanden Bosch said. down. Other WJMY executives are Henry Faber, president; Michael Clarke, com- SOUTHWEST -Fulltime radio station with owner- operator profit Hawley, proof over $25,000.00. Priced at $90,000.00 with mercial manager; Mike $30,000.00 down. gram manager and Gerald Dawes, chief engineer. MIDWEST -Land -building included with single station mar- Highest hourly rate is $300. Ac- ket radio property that grossed $90,000.00 in 1961. Total is cording to an October 1961 survey, sale price $90,000.00 -all cash. Mr. Vanden Bosch said, there are more EAST -Good cash flow to owner- operator on gross of than 150,000 uhf receivers in the De- $120,000.00 -plus. Requires 29% down on total troit area. price of $200,000.00. Couric urges radio for inns Hotels and motels should take advantage of the "big, fast -moving audience served by radio, a big and fast- moving medium," John M. Couric, NAB public relations manager, said in a talk before the Eastern States Hotel - AND ASSOCIATES, INC. Motel & Restaurant Show at West Springfield, Mass., Oct. 9. John F. Hardesty, President Radio, as the warmest, most direct and most personal of all media, should (1,;C.; .- .lr -.lf ("/', I( /;>uvv7.. ( ( ;/ be made available in every hotel and motel room, Mr. Couric said, if guests NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES are to feel less like strangers and more WASHINGTON, D. C. CHICAGO DALLAS SAN FRANCISCO at home. "Radio can be that plus serv- Ray V. Hamilton Richard A. Shaheen Dewitt Landis John F. Hardesty ice that makes the difference between 1737 DeSales St., N.W. John D. Stebbins 1511 Bryan St. Don Searle EXecutive 3-3456 Tribune Tower Riverside 8-1175 111 Sutter St. the traveler who stops and goes, and Warren J. Boorom DElaware 7 -2754 loe A. Oswald EXbrook 2-5671 the tourist who comes and visits," he New York New Orleans said.

BROADCASTING, October 15, 1962 95 Court to award that station $150,000 damages because KOA-TV did not carry a $615 schedule of spot announcements and to order KOA -TV to carry the Miss Teenage Colorado show on Oct. 13 as scheduled. RKO General Inc.'s net income rises The net income of RKO General Inc. and its consolidated subsidiaries for the nine months of fiscal 1962 ended Aug. 31 was $4,041,921, it was reported last week. This compares with $3,744,152 for the same period in the 1961 fiscal year. The RKO General income figures were given in a financial report by the General Tire & Rubber Co. for the fiscal Newspaper gives tv tower for Hawaiian etv three quarters of 1962. General Tire & When Hawaii's planned etv chan- versity, and Joseph Herold, general Rubber owns RKO General. The parent nel begins operations, it will use a manager of KGMB and the broad- company reported consolidated net 300 -foot television tower donated to casting system. sales of $667,908,409 and estimated income after provision for federal income the U. of Hawaii by the Hawaiian The gift was made "as a token of Broadcasting System, which is owned appreciation to the public taxes, of $17,201,394 (99 cents per school sys- share). by the Honolulu Star -Bulletin tem for what it has done for Ha- For the same 1961 period, Gen- eral Tire & Rubber had net (KGMB -AM-TV Honolulu, KHBC- waii ..." Mr. Ho told Dr. Snyder sales of AM-TV Hilo, KMAU -TV Wailuku at the presentation. $563,936,813 and income of $18,061; 334 ($1.07 per share). General Tire & and K7OBW Lihue, all Hawaii). KGMB -TV is using the tower un- Rubber owns also Aerojet -Genera) Shown here at the tower presen- til its new 420 -foot structure is com- (rockets tation are Chinn Ho (1), president pleted on Kapiolani Boulevard. The and missiles). of the Star -Bulletin and Hawaiian 300 -footer will be dismantled and Broadcasting System, Dr. Lawrence reconstructed on the university cam- Station editorials get uni- pus. H. Snyder (r), president of the affirmative reaction According to a survey of Wisconsin the vast majority who are good radio honors to James Caldwell, WAVE radio and television stations made by broadcasters can finally rid themselves Louisville, retiring president, and Mike Jack Newman, director of the Univer- of the schlock operators in their midst Layman, WSFC Somerset, Ky. sity of Wisconsin News Service, both who make all this excessive regulation listeners and broadcasters regard station appear necessary to the FCC and others. KICM sues KOA -TV editorializing favorably. Answers from He defined a schlock operator as one 42 of the 100 stations that received who consistently programs "20 to 30 over teen -age contest questionnaires indicated that 26 did air spots an hour, day in and day out, and KICM Golden, Colo., has filed a editorials while 16 did not. who acts as if he has a license to steal $150,000 damage suit against KOA- A majority of stations said that their instead of to serve." TV, NBC affiliate, over what it charges editorials were broadcast on an occa- It's necessary for broadcasters, he said, is the latter's refusal to carry the Colo- sional basis, from one to five days a "to come up with our own solutions, rado portion of the Miss Teenage week. Most average one to five min- our own changes, and not leave a America contest. utes and are repeated two to six times. vaccuum into which anyone, including KICM, which promotes the contest in The poll showed that most editorial the federal government, can move." Colorado, said KOA -TV had agreed not topics concerned local and state issues; Kentuckians protest only to televise the state pageant 'live,' eight stations said they made editorial but also agreed to carry spot announce- comment on national problems, while `turnpike radio' plans ments advertising the contest. Jerry only six aired opinions on world issues. "Turnpike Radio" systems in which Fay, KICM station manager, says programming is made available to auto KOA -TV reneged on its contract. Broadcaster to broadcaster radios by means of signals transmitted KICM later contracted with KTVR along major highways would provide (TV), local independent station, to Broadcasting interests were involved "detrimental, unlicensed competition to carry the show. last week in the sale of a Kentucky standard broadcast stations," according Ralph Radetsky, general manager of newspaper. The Frank fort State Jour- to a resolution adopted at the Oct. 2-4 KOA -TV, said when the tv station first nal was sold by John H. Perry (WESH- meeting of Kentucky Broadcasters Assn., saw the KICM broadcast copy, "... it TV Daytona Beach, Fla.) to the Dix held in Paducah. became clear that this was an all -out interests, publishers -broadcasters. The The resolution, directed to Gov. Bert radio station promotion contest." He sales price was not announced. Combs and state highway officials, continued that it is not KOA policy to The Dix group (Albert V., Robert stated no applications for such a system lend implied endorsement to any con- C., Raymond E. and Gordon C. Dix) have been filed in Kentucky but have test over which it cannot exercise su- owns WTRF -TV Wheeling, W. Va.; appeared in neighboring states. pervisory control. WWST-AM -FM Wooster and WKNT- KBA awarded "Kentucky Mike" KICM has asked Denver District FM Kent, both Ohio, and WRAD

98 (THE MEDIA) BROADCASTING, October 15, 1962 Radford, Va. It also publishes the Eureka, KONG Visalia -Tulare, KTOB Martins Ferry- Bellaire Times-Leader, Petaluma, KQMS Redding, KAGR RAHALL RADIO STATIONS

Wooster Daily Record, Defiance Cres- Yuba City, KPER Gilroy -Hollister and R. DIO cent -News, Ravenna -Kent Evening Rec- KIBS Bishop, and JaLco So /Cal, made COD' ord, all in Ohio. Perry newspapers in- up of KGEE Bakersfield, KBUC Riv- clude the Daytona Beach Journal erside- Corona, KCMJ Palm Springs, KNOWN.... among others in Pensacola, Deland, KKAR Pomona, KGUD Santa Barbara for the company they Ocala, Panama City, Palm Beach, and KRCX Ridgecrest. keep in prestige Leesburg, Palatka and Melbourne, all In announcing the formation of the advertisers! The Kentucky intrastate groups, Mr. Lucas said that in Florida. transaction KNOWN . . . . was handled by Blackburn & Co. in addition to a group purchase dis- for community count, the one -contract, one -billing ar- public service! Panel program fair, rangement would save time and expense for agencies. The minimum for a group WIBW tells farmers rate is a three- station purchase, but sta- An angry delegation of 140 farmers tions from the second group may be No. 1 converged on WIBW Topeka, Kan., added to the primary buy to earn the RADIO Oct. 3 in protest against an Oct. 1 panel lower rate scale. program on the withholding of livestock Tampa - St. Petersburg, Florida from market, a serious question in the Tv news techniques Midwest. The group talked two hours shown in film series Sam Reball, Manager with Thad M. Sandstrom, WIBW general manager, and staff members in- A group of five 16mm sound films cluding Wilbur Levering, farm director, which demonstrate some techniques and Charles Ross, associate director. used in television news coverage has been produced by members of the Ra- The group contended the position of dio- Television News Directors Assn. National Farmers Organization had not and is available from Carroll Mc- No. 1 been fully presented on the program, Caughey, news director, WSOC -TV RADIO which included representatives of meat Charlotte, N. C. lawyers. packers and NFO as well as Films were developed by Mr. Mc- Allentown-Bethlehem- Threats not to use products advertised Caughey for a television workshop at Easton, Pennsylvania on station were made. the the news directors' convention in San "Oggie" Davies, Manages Mr. Sandstrom explained the station Francisco last month (BROADCASTING, has a policy of impartial treatment and Sept. 24). had of program played portions the The five topics: back to the delegation. He said the Reporting election results without station felt it had covered the situation interrupting regular programming; pro- objectively and need not provide reply duced by Mr. McCaughey. time to as one element of No. 1 NFO the Interviews and panel shows for tv program. by long distance; two clips, one by Alex RADIO Lucas radio purchase plan Gifford of WDSU-TV New Orleans Beckley, and another by Robert H. Young, West Virginia To help timebuyers with purchases WNDU -TV South Bend, Ind. Tony Gonzales, Manager in radio for California coverage, J. A. Use of the wireless microphone; Lucas Co., a Hollywood station repre- Dick John, WKY -TV Oklahoma City. sentative firm, has formed two groups, Courtroom techniques; produced by JaLco No /Cal, consisting of KDAN Ray Miller and Chuck Pharris, KPRC-

No. 1 in NAB fall conferences open today Atlanta RADIO Southeastern broadcasters meet the NAB radio and tv codes (BROAD- Norristown-Philadelphia today (Oct. 15) in Atlanta for the CASTING, Oct. 1). Area opening conference of NAB's an- Agendas for the series call for nual regional series. Eight sessions, concurrent radio and tv meetings John Banzhoft, Manager each 11/2 days, will feature the the first afternoon. Topics include schedule, which winds up Nov. 19 -20 radio overpopulation, management in Portland, Ore. affairs, community antenna tv sys- above stations represented The conference series moves on tems and operation of the codes. nationally by H -R ... New York to New York Thursday and Friday. National defense obligations of In Atlanta sessions are being held broadcasters will be discussed by at the Dinkier -Plaza Hotel; in New Ernest C. Thelemann, of the FCC also York at the Biltmore. staff. WQTY The first day's program includes Spokesmen for all- industry radio reports by staff members; the main and tv music licensing committees our station coming up fast in address will be delivered at luncheon will review copyright developments. JACKSONVILLE, Florida by NAB President LeRoy Collins. Tv delegates will hear a presenta- National Rep. The Bolling Co. Staff reports will cover research, tion by Roy Danish, director, Tele- editorializing, legislation, regulation, vision Information Office. Sessions N. Joe Rohall, President public relations, labor problems and conclude at 12 noon the second day. "Oggie" Davies, Can. Manager

BROADCASTING, October 15, 1962 ture to pass tougher laws to reduce lack of traffic deaths. The program, written How tv -and it- trimmed Curtis and produced by James Dooley, tv pub- Matthew J. Culligan, president of also will begin accepting advertising. lic affairs director, earned a National Curtis Publishing Co., last week gave Frances R. Horwich, the Miss Safety Council award for WCCO -TV. New York agency officials his ideas Frances of NBC -TV's Ding Dong on why his company got into finan- School until this past August, has The world's largest WSBT-TV South cial trouble. been named director of children's Bend, Ind., began operation last month One of the main errors, he thinks, activities for Curtis. She is the third from a new 830-ft. tower topped by a was Curtis' failure to enter tele- former NBC employee hired by new 117-ft. antenna, designated by vision at the close of World War II. Curtis since Mr. Culligan (a former RCA as the world's largest uhf tv an- Other errors: trying to be self- NBC executive vice president) as- tenna. WSBT -TV is on ch. 22 with contained operation (printing on its sumed the company presidency. The 480 kw ERP visual and 240 kw aural. own presses with its own paper) other two are J. M. Clifford, Curtis' and failure to enter the newsweekly new executive vice president of Old station, new home KVOR Colo- and specialty magazine field. These, finance and operations, who was rado Springs, Colo., a CBS affiliate in he said, have been affected less by executive vice president at NBC its 40th year of broadcasting, will move tv than mass magazines. until 1961; and James E. Fuchs, who from downtown Colorado Springs to Later in the week, Curtis an- was NBC -TV account executive for the Broadmoor Hotel, just outside the nounced plans for a television series special program sales before joining city. The move, scheduled for comple- built around editorial matter from Curtis as assistant to Mr. Culligan tion by December, is designed to gain its Jack and Jill magazine and crea- and general corporate executive. a more direct access to the source of tion of a line of Jack and Jill mer- Curtis already owns one tv series, news material by moving to the center chandise. The magazine, which has NBC -TV's Hazel, and reportedly of activity, said Sheldon Singer, vice not carried advertising in the past plans to develop still more tv pro- president and general manager. been a profitable operation, grams. but has New location Blackburn & Co., Bev- erly Hills, Calif., media broker, has moved to new quarters at the Wilshire TV Houston. vin A. Goldberg, NAB vice president Beverly Centre. The firm, still in Bev- Use of still pictures on television; and research director, in a long -range erly Hills, was formerly located at 9441 produced by WSOC -TV and includes project. Wilshire Boulevard. clips from WTVD (TV) Durham, Donald H. McGannon, Westinghouse Regional sales office KTTV (TV) WBTV (TV) Charlotte and NBC -TV Broadcasting Co., was named chairman. Los Angeles has opened regional sales ( "Meet Mr. Lincoln "). Others: William Schroeder, WOOD - offices at 68 Post St., San Francisco, AM-TV Grand Rapids, Mich., NAB with Ed Hawkins, formerly account Maryland organizing Radio Board chairman, and Nathan executive at Lennen & Newell, Los An- Lord, WAVE Louisville, representing machinery for etv geles, heading the staff. As western NAB radio members; Charles H. sales and marketing Responsibility for educational tele- Crutchfield, WBTV (TV) manager, Mr. Charlotte, Hawkins has charge of an area includ- vision in Maryland has been assigned N. C., and William Grant, KOA -TV ing San Francisco, Seattle, Portland and to the State Board of Education by Gov. Denver, representing NAB tv stations; the Western states. Telephone number J. Millard Tawes. There is no etv sta- Thomas K. Fisher, CBS; David C. of the San Francisco office is Sutter tion presently licensed in the state, but Adams, NBC; Simon B. Siegel, ABC; 1 -3705. Maryland has been active in the use of Robert F. Hurleigh, MBS, representing open some and closed circuit etv on networks. Two more members to rep- Fm in K.C. David C. Croninger, vp the local school level, notably a five - resent non- broadcast groups will be and general manager of KMBC Kansas year Ford Foundation experiment in- named. City, Mo., has announced the opening volving the entire public school enroll- of KMBC -FM. The new station, on ment of Hagerstown. Media reports... 99.7 mc, operates with a power of 4.25 As suggested by the board and the kw, using stereo multiplex equipment. U. of Maryland, the governor also ABC affiliate WBBR East St. Louis, established an Educational Television Ill., today (Oct. 15) becomes an affil- QXR adds one WFMM -FM, Balti- Advisory Committee to be named later. iate of ABC Radio. The station, for- more independent, has joined the QXR It will include seven persons repre- merly WAMV, operates on 1490 kc fm network. The station will broadcast senting the state, the U. of Maryland, with 500 w. It is owned by Stanlin Inc. QXR programming after 8 p.m. daily the Baltimore City Department of Edu- and all day Sunday. cation, the Maryland Library Assn., Till tingles Sales department of KNX Los Angeles rang up total the Maryland -D. C. Broadcasters Assn. billings in AP adds 136 stations and two members to be named by the excess of $125,000 during the week of committee to represent non -public in- Sept. 24, James Ingraham, general sales A record total of 136 broadcasting stitutions of higher learning and state manager, has announced. Total of 19 stations were elected to Associated cultural institutions. spot and local accounts signed during Press membership last week, according week It has been learned that Dr. Wesley the included several political cam- to Oliver Gramling, AP's assistant gen- N. Dorn, director of research and de- paigns and considerable automotive eral manager. velopment on the state business. board, will rep- The 136 stations had applied for resent that body. Law on the air WCCO -TV Minneap- membership since the election of 41 Permanent research unit olis has presented to the Library of stations last April 17. Congress a 16mm film print of "There The new members, representing sta- A new NAB standing committee on Ought to be a Law," a segment of tions in 40 states, bring the number research was named Oct. 11 by Presi- WCCO Television Reports, which dealt of radio and tv stations now in AP dent LeRoy Collins to work with Mel- with efforts by the Minnesota legisla- to 2,371 in 50 states.

M (IHE MEDIA) BROADCASTING, October 15, 1962 EQUIPMENT & ENGINEERING RCA third -quarter profits soar upward REPORTS NET UP 66% OVER 1961; MAY HAVE BEST OVERALL YEAR RCA's profits for the third quarter of believe RCA is nearing realization of through increased computer sales and 1962 were 66% ahead of those in the the best year in its 43 -year history." rental income." same period of 1961, according to a Net profit for the third quarter rose The statement concluded: "On a statement last Tuesday (Oct. 9) by to $10.3 million (56 cents a share) on steadily broadening scale, RCA is con- Gen. David Sarnoff, board chairman, record sales of $411.6 million. Earn- verting pioneering into profits." and Elmer W. Engstrom, president. ings in the same 1961 period were $6.2 They said that "barring a severe re- million (32 cents a share) on sales of Pair of echoing balloons versal of current economic trends, we $368.3 million. set for New Profits for the first nine months of Mexico tests this year are 44% ahead of 1961's first Two Echo -type passive reflector bal- Uhf set output three quarters: $34.3 million ($1.88 a loons for reflecting radio waves were share) against 1961's $23.8 million tested last week at the White Sands shows an increase ($1.29 a share). Sales this year, up Missile Range in New Mexico. The Manufacturers are priming the uhf 16 %, stand at $1.265 billion compared tests are preliminary to orbiting a rigid with $1.09 billion in last year's com- balloon sometime next year. pump and a sizable increase in all - parable period. (For entire year The first channel tv receivers is expected to be the balloon, a non -rigid, 136 on the markets where they can be sold 1961, RCA's earnings of $1.95 a share pound sphere, will be lofted Oct. 16. The by Christmas. were only 7 cents a share more than second balloon, weighing 500 pounds, will be into The present rate of vhf -uhf set pro- this year's nine-month total.) sent flight two days later. The The statement said the profit report object is to determine how much in- duction runs about 8 -10% of the total tv production. By Christmas, according reflects "a continued strong movement ternal pressure must be applied to the to several manufacturer radio -tv sales in color tv and other home instrument rigid balloon to maintain its smoothness chiefs, this proportion should reach sales [color tv sales increased 110% after inflation. The balloons will be flown 20 -25 15 %. in the first nine months], the record at mile heights and destroyed And, it was pointed out, as uhf mar- pace being set by NBC ... and con- after a short flight. kets open up, more and more produc- tinued progress ... being made in the Echo I was put into orbit in 1960 tion will be in the all- channel set. reduction of data processing costs and is still circling the earth. It proved Rumors that a company or two planned to concentrate solely on all - channel tv sets beginning with the new year could not be confirmed. Spokesmen for some major manufacturers (RCA, Admiral, Philco, War- wick, Emerson, Olympic) all said that production of all channel receivers would increase in proportion to the market for them. One sales executive said he has noticed a "strengthening" of the market for uhf in recent months and observed he was sure all manufacturers would follow the market on this item. Admiral receivers (all but the two low end leaders) are field convertible THE DEPENDS ON WOC FOR LEADERSHIP to uhf via a $30 retail kit using what COMMUNITY is called a "switch tuner." Sears, Roebuck has been advertising in markets with uhf stations that regu- The Davenport School System is appreciative of WOC's interest in the To this end, lar Silvertone tv receivers (made by well -being and education of the community's children. WOC has provided open forums, informational programs, and extensive news Warwick) are available with uhf for a coverage of all aspects of school life. It is good citzenship such as dis- $30 differential. played by WOC that makes our community one of which we are proud. Jerrold sales, profits up DR. ANTHONY MARINACCIO Superintendent Jerrold Corp., Philadelphia, last week Davenport Public Schools reported that sales and net operating profits for the six months ended Aug. 31 reached new first -half highs. The diversified electronics company RADIO had net operating profits of $190,312 AM - FM (91/2 cents a compared to $11,- WOC share) 150 (six- tenths of one cent a share) Exclusive Notional Repre,entotives - Peters, Griffin, Woodward, Inc. in the same period of 1961. Sales this DAVENPORT, IOWA year were $10,413,495 against $5,- 953,074 in 1961's first half. THE QUINT CITIES / DAVENPORT BETTENDORF ROCK ISLAND MOLINE EAST MOLINE

BROADCASTING, October 15, 1962 99 Italian antenna maker opens New Jersey office CO. EL. (Complementi Elettronici S. P. A. Milan, Italy) a manufacturer of broadcasting and communications antennas, has announced the opening of a sales office in the U. S. The new CO. EL. outlet in Westfield, N. J., will be headed by R. J. Rainey, former manager of broadcast and television marketing for RCA's international division. CO. EL.'s entire line of products will be sold in the U. S. including low and high band and uhf tv antennas, vsb filters, notch diplexers, filterplexers, har- monic filters, 10 me bandwidth fm antennas, rigid transmission line, microwave parabolic antennas and passive reflectors, waveguides, parabolic tracking and radiotelescope antennas and short-wave fixed and rotating high power log periodic antennas. Sony introduces new portable tv in U.S. Technical topics... Sony Corp. of America intro- set with an eight -inch picture tube Record sales Reeves Soundcraft duced its second "miniaturized" was introduced by Sony in 1960. Corp., New York, reported record sales portable tv unit in the United States The new "Micro TV" unit has 24 of $5,446,000 for the eight months two weeks ago (Oct. 1) at the open- transistors and operates on its own ending Aug. 31 against $4,120,000 in ing of its new exhibit center in New rechargeable battery, car or boat bat- the same period of 1961. Hazard E. York. The Japanese- imported all - tery or regular house current (AC). Reeves, president, predicted sales for transistorized, all- battery unit, with Sony will use local co -op tv and ra- the year ending Dec. 31 will exceed a suggested retail price of $229.95, dio spots as well as national maga- $8,5 million and sales for 1963 will be weighs eight pounds and has a five - zine and newspaper coverage to sup- about $12 million. inch picture tube. Its size is 7% port introduction of its new prod- wide x 41/4 high x 71/4 inches deep. uct. Its new exhibit center is lo- Fact book published The new, 1962 A battery- operated, transistorized tv cated at 585 Fifth Ave., New York. Electronic Industry Fact Book, a 70- page text including 78 tables and charts, has been issued by the Electronic In- the feasibility of using the 10-story high Office of Technical Reports, Depart- dustries Assn. The new edition, avail- balloon as a radio reflector. However, ment of Commerce ($2), assumes a able from EIA for $2 per copy, covers as time passed it lost its surface smooth- three- channel system, a "lattice" sys- the entire $12.1 billion electronics in- ness which in turn detracted from its tem of allocations, and an airplane dustry. It includes a section on con- ability to reflect radio signals. height of 7,500 ft. The Ford Foun- sumer products. Last July, the National Aeronautics dation is underwriting a major portion and Space Administration tested a of the Purdue U. airborne educational Webcor changes Webcor Inc., Chica- method of sending up a satellite bal- tv operations. go, has consolidated all marketing, ad- loon folded in a canister, with the bal- vertising and sales functions of its con- loon ejected into orbit and inflated at 1962 set sale pace sumer product divisions at 5610 W. the same time. Although successful, keeping ahead of '61 Bloomingdale Ave., there. Electronics division also has been relocated there. radar measurements indicated the Both tv and radio production and A sphere was not perfectly smooth. distributor sales are up for the eight Gates gear Gates Radio Co., Quincy, previous attempt to launch a folded months of 1962 compared with the Ill., has introduced a new 1 -kw am ra- balloon failed when the sphere rup- same period in 1961, Electronic Indus- dio transmitter, Model BC -1G, which tured during inflation. tries Assn. reported last week. is available with either silicon or tube For the third month this year, dis- rectifiers. Gates claims the low inter - Airborne tv study out tributor sales of tv receivers edged over modulation distortion objective achieved the half- million mark in August. in the transmitter's design results in A total of 75 airborne tv stations Production and sales for the eight cleaner sound and improved fidelity. could saturate the United States with months: television coverage if their co- channel PRODUCTION Earnings rise Harris -Intertype Corp. separation is 600 km. If the co -chan- Period Tv Radio (of which Gates Radio Co., is a divi- nel separation is increased to 1,000 km, Jan:Aug.1962 *4,132,603 * *11,652,448 sion) reported net shipments for the only 27 flying tv stations can be ac- Jan.-Aug. 1961 3,699,188 9,952,790 fiscal year ended June 30 of $89,126,- commodated. These are the significant SALES Jan.-Aug. 1962 3,692,017 ** *6,570,544 000 compared to fiscal 1961's total of findings of Martin T. Decker, National Jan. -Aug. 1961 3,366,805 6.023,224 $83,556,000. Earnings after taxes Bureau of Standards engineer, in a *Includes 348,667 tv sets with uhf compared amounted to $6,606,000 ($3.54 cents per study of tv coverage in the presence of to 205,011 in same period last year. share) compared to previous year's * *Includes 4,103,170 auto co- channel interference, underwritten and 626,154 fm ra- $6,140,000 ($3.30 per share). Harris- by the Ford Foundation. The engi- dios compared to 3,153,293 auto and 473,799 fm radios in the same period last year. Intertype had its annual stockholders neering report, now available from the ** *Does not include auto radios. meeting Oct. 11 in Cleveland.

100 (EQUIPMENT & ENGINEERING) BROADCASTING, October 15, 1962 FATES & FORTUNES

BROADCAST ADVERTISING Adv. Agency's newly established travel Chicago. He formerly was with Buchen and resort account group. First Grant Co., that city, and earlier advertising Hollywood -based clients to receive this research director of Toni Co. Philip service are Ambassador Hotel, Los An- J. Dahlberg, former director of Frank - geles, and Schine Western Skies Hotel, lin-Mautner Assoc., Milwaukee, joins Albuquerque, N. M. RRHH's Chicago pr affiliate, Corporate Public Relations Inc., as account exec- Larry G. Spangler, account executive utive. at Fred Niles Communications Center, Chicago, appointed supervisor of radio and tv programs. Mr. Wilson Mr. Manley Harry F. Renton, executive on Corn Frederic F. Man- Products Co. account at Lennen & ley, Charles G. Part - Newell, New York, named to new post ington and John H. of tv coordinator on same account. Wilson Jr. elected vps of BBDO Inc. Mr. Louis C. Lasday, former vp with Pittsburgh office of Gibbons Adv., joins Manley is creative di- Mr. Beneman Mr. Harmon rector in agency's San Jay Reich Adv., that city, as account Francisco office. Mr. executive. Jay B. Beneman and Lester J. Har- mon, account supervisors at Wermen Partington is senior John E. Woods and Jeff McGrath, Mr. Partington & Schorr, Philadelphia advertising agen- account executive in both formerly with Young & Rubicam, cy, elected vps. Mr. Beneman, who New York. Mr. Wilson is supervisor join Fuller & Smith & Ross, New York, joined W &S in 1955, also serves as of Dodge passenger cars account in as executive on Lestoil account and tv chairman of agency's plans board. BBDO's Detroit office. copywriter, respectively. Dick Snider, Mr. Harmon joined W&S in 1957 as direc- art director in F&S&R's San Francisco Richard J. Newman, former adver- tor of radio -tv. He moved to account office, named art director. &R, tising manager of Chock Full O' Nuts tv At Y work in 1959. Corp., New York, elected vp of Gar- Mr. Woods had worked on General field Adv. Assoc., Detroit. He will head Foods account. Si Bloom, former copy chief at Feld- agency's New York office. man & Kahn, Pittsburgh advertising agency, joins radio -tv staff of Fuller & Betsy Browdn, Vivian Koenigsberg Smith & Ross, that city. and Peter Greeman, copy group heads at Norman, Craig & Kummel, New Betty Fleming, formerly with Grey York, elected assistant vps. Lewis F. Bonham, president of Miles Products, and vp of Miles Labs Inc., Elkhart, Ind., joins Norwich Pharmacal fir'"IT PAYS TO Co., New York, as executive assistant Mr. Buccello Mr. Franklin to president. Henry L. Buccello, Ben Franklin USE KTVE" David Reider, vp and associate copy and John H. Rolfs elected to board of chief at Doyle Dane directors of Guild, Bascom & Bonfigli, Bernbach, New So says York, appointed copy chief. He re- San Francisco. Mr. Buccello is man- places Mrs. Phyliss Robinson, who re- ager of New York office and vp and Lee Edwards linquished post "because of the de- supervisor on Best Foods account. Mr. VOLKSWAGEN mands of motherhood." Mrs. Robin- Franklin is vp and general manager of DEALER son will continue on DDB staff as "a agency and Mr. Rolfs is vp and treas- in Monroe, La. major copywriter." Mary Wells, vp, urer. Latter two are in GBB's San named associate Francisco headquarters. copy chief. OVER IOO LOCAL Robert W. Allrich, Tom Scott, account executive at ADVERTISERS former vp and gen- Cunningham & Walsh, Los Angeles, USE eral manager of joins Smock, Debnam & Waddell, that KTVE REGULARLY Keyes, Madden & city, in similar capacity. Mr. Scott was TO *GET SALES Jones, Chicago, elect- active on Van Camp sea food account RESULTS & PROFITS ed vp and account su- at C&W. pervisor at John W. Robert H. Leonhart and Walter H. Shaw Adv., oa that city. Zippier, both formerly with Leo Bur- William R. Reder and nett Adv., join Detroit office of Young William H. Buckman Mr. Allrich & Rubicam as account supervisor and join Shaw as account executives. Mr. account executive, respectively. Reder was formerly vp for advertising and marketing at Radiant Mfg. Co. and Edward F. Lindner, formerly with prior to that with Waldie & Briggs, Chi- Benton & Bowles, joins creative depart- CHAP/IL/EL 10 cago. Mr. Buckman previously was ment of Street & Finney to work on EL DORADO with Lilienfeld & Co. Colgate -Palmolive account. ® MÓ ROE GREENVILLE REPRESENTED NATIONALLY BY: Cliff Lewis, former advertising and Lee D. Carlson appointed media di- VENARD, RINTOUL & McCONNELL ® CECIL BEAVER SOUTHERN publicity director of Ambassador Hotel, rector and manager of media depart- REP. Los Angeles, named director of Grant ment of Roche, Rickerd, Henri, Hurst,

BROADCASTING, October 15, 1962 101 Adv., and Bert Marcus, previously with Dover, WCNS, WCNO [FM] Canton, McCann -Erickson, join art department Officers installed both Ohio; WKJF [FM] Pittsburgh, of Kudner Agency, New York. Miss Pa.) . and stylist; Fleming will be art buyer George Lewin, news director John P. (Jack) Sholar, station man- serve as group Mr. Marcus will art of KTLA (TV) Los Angeles, was ager of WJHG -TV Panama City, Fla., supervisor. installed as president of Radio & resigns upon purchase of half interest Television News Assn. of South- in Western Carolina Tribune, weekly Harry H. Averill, 1962 -63 ern California for Oct. newspaper of Hendersonville, N. C. national sales direc- 4 at organization's 13th annual tor of McFadden -Bar- awards banquet at Biltmore Hotel, tell Corp. broadcast Los Angeles. He succeeds Sam properties, joins Ra- Zelman, west coast bureau man- dio Advertising Bu- ager for CBS News and news di- reau, New York, as rector of KNXT (TV) Los An- "a key executive." geles. Other new officers are: He will be active in Mr. Averill Barney Miller, news director of areas of national and KNX -AM -FM Los Angeles, vp; retail sales and in RAB member de- Jacqueline d'Leau Brown, Los velopment. Mr. Averill was assistant to Angeles pr firm of Taylor, Ber- Mr. Sullivan Mr. Henderson president of CKLW Windsor, Ont.- gen, Lynn & Lee, secretary- treas- C. George Hender- Detroit, Mich., for 12 years - before urer. Board members are: Ed son, general sales joining Bartell organization in October Conklin, KRCA (TV); Pat manager of WSOC- 1960. O'Reilly, KNXT (TV); Milton TV Charlotte, N. C., Teet Carle, publicity director of Para- Fishman, KABC- AM -FM; Eu- elected vp and gen- mount Studios, joins Cleary- Strauss- gene Hoffman, radio -tv coordi- eral manager. He re- Irwin & Goodwin, Los Angeles pr firm, nator, Los Angeles County Board places Larry Walker, as senior account executive. of Supervisors; Norman Alley, who retired Oct. 1. Telenews; Jack Latham, KRCA Mr. Walker had been William H. Weber, (TV). (All stations, Los An- Mr. Walker with WSOC -TV since for past nine years ac- geles.) 1953. Before joining WSOC-TV in count executive with 1957, Mr. Henderson was general sales CBS-owned KMOX- manager of Crosley Broadcasting Sta- AM-FM St. Louis, Zubrow Co., that city, as copy chief. tions. Henry Sullivan, general manager joins Richard C. of WSOC -AM -FM since 1958, elected Lynch Adv., that city, Charles Schiappacasse, formerly vp and general manager of radio outlet. as vp and account with Clinton E. Frank Inc. and Camp- executive. bell -Ewald Co., joins Needham, Louis J. Michael Collins, director of de- Mr. Weber & Brorby, Chicago, as copywriter. velopment, and Anthony R. Cherubini, Richard C. Larko director of instructional broadcasting, Cone & and Stuart Shryer join Foote, THE MEDIA WNED -TV (educational ch. 17) Buf- Belding, Chicago, as merchandising falo, N. Y., to assistant station manager supervisors. Mr. Larko formerly was Bill Ellis, formerly with WSNW- and program manager, respectively. national advertising manager and mer- AM-FM Seneca, elected vp of WFNL chandising manager for Norge appli- North Augusta, both South Carolina. Gene Litt, since ances and Norge's activity in coin -op- July 1955 account ex- Robert G. Clarke, commercial man- erated drycleaning industry. Mr. Shryer ecutive with CBS Ra- ager of WKJF (FM) Pittsburgh, pro- formerly was editor of Food Business dio Spot Sales in New moted to general manager, replacing magazine. York, appointed gen- William L. Humphries, who has been eral sales manager of Frank J. Bardack, former senior transferred in like capacity to another CBS-owned WCAU- copywriter at Arndt, Preston, Chapin, station in Greer Group (WAJR -AM- AM-FM Philadelphia. Lamb & Keen, Philadelphia, joins S. E. FM Morgantown, W. Va.; WJER He replaces Jack Mr. Litt Kline, who recently resigned to join White Oaks Broadcast- ing Co., Aubuquerque, N. M. (FATES & FORTUNES, Oct. 8). Before joining --SUBSCRIPTION APPLICATION- CBS in 1955, Mr. Litt had served as BROADCASTING The Businessweekly of Television and Radio timebuyer with Kenyon & Eckhardt and 1735 DeSales Street, N.W., Washington 6, D. C. Newell- Emmett in New York. He began his career with The Biow Co. in Please start my subscription immediately for- 1942. 52 weekly issues $7.00 104 weekly issues $12.00 Payment affached Q 52 issues & Yearbook published next November $12.00 Please bill Jack Gregory, assistant sales man- ó ager of KGO -TV San Francisco, promoted to sales manager. á 0 name title /position* u Paul Levitt, casting director, pro- ó company name gram development department, CBS - TV, Hollywood, appointed Hollywood address director of daytime programs.

city zone state Calvin P. Copsey, member of local Send to home address- sales department of KNBC -AM -FM % San Francisco, appointed account ex-

102 {FATES & FORTUNES) BROADCASTING, October 15, 1962 ecutive in San Francisco office of NBC association as well as successor at Ham- Radio Spot Sales. First employed by Warner Award selection ilton- Landis are expected to be an- NBC in 1957, Mr. Copsey has had nounced shortly. previous service with NBC Spot both Lawrence W. Davee, president in San Francisco and in Chicago. of Century Projector Corp., PROGRAMMING named recipient of Samuel L. Franklin C. Wheel- Warner Memorial Award, pre- er, member of San sented annually by Society of Mo- Francisco tv sales staff tion Picture & Television Engi- of The Katz Agency, neers. appointed manager of The Warner Medal recognizes that office, succeeding outstanding contributions in the Stanley J. Reulman, design and development of new who died Sept. 28. and improved methods and /or Mr. Wheeler was ac- Mr. Wheeler apparatus for sound -on -film mo- count executive at tion pictures, including any step Mr. Benton Mr. Everote Cunningham & Walsh, San Francisco, in the process. Mr. Davee con- before joining Katz in January 1959. Warren Everote and Charles Benton, ceived the idea for a transistor- president and vp, respectively, of Ency- Gilbert Keith, KTTN Trenton, and ized theatre sound system with clopaedia Britannica Films, elected to Robert Tibbitts, KWOS, KRCG -TV transistorized switching and sup- board of directors of parent Encyclo- Jefferson City, re- elected chairman and ported its engineering develop- paedia Britannica Inc., Chicago.. Mr. vice chairman, respectively, of Missouri ment. He also promoted the de- Benton, who recently succeeded Wilbur AP Radio -Tv Assn. at organization's sign and installation of improved S. Edwards to his present post, was annual meeting Oct. 7. 70 -mm projection equipment also elected to boards of directors of which is to contributing improve Britannica Films and F. E. Compton & picture quality. Co. Mr. Benton joined Britannica The Warner Award will be pre- Films in 1953. After two years in pro- sented to Mr. Davee at an awards duction he became producer in 1955 session to be held Tuesday eve- and assistant to Maurice B. Mitchell, ning, Oct. 23, during the then president of film company and SMPTE's 92nd semi-annual con- now president of Encyclopaedia Britan- vention at the Drake Hotel in nica, in 1958. Mr. Everote, elected Chicago. president of Britannica Films earlier year (FATES FORTUNES, Mr. Ross Mr. Mounsey this & April 30), has been with company in various Duncan Mounsey, executive vp and ALLIED FIELDS capacities since 1946. From 1955, until general manager of WPTR Albany, his election as president, he served as N. Y., elected vp and general manager John Hawkinson, vp, treasurer and vp in charge of research and produc- of Rand Broadcasting of Tampa -St. director of Central Life Assurance Co., tion. Petersburg Inc., owner and operator of Des Moines, Iowa, elected president of WINQ Tampa -St. Petersburg, Fla. Television Shares Management Corp., Georgia Hanni, an attorney and for Martin Ross, WPTR station manager, investment manager and principal past eight years executive administrator named assistant manager of WINQ. underwriter for Television -Electronics for Los Angeles chapter of AFTRA, Fund, Chicago. He succeeds William accepts post of executive director of Robinson B. Brown, until recently H. Cooley, who continues as director Composers & Lyricists Guild of Amer- project officer with Army Pictorial Cen- of management company and vp and ica, Los Angeles. Elsa Clay, who has ter in Long Island City, N. Y., and director of fund. served as CLGA's executive secretary formerly with Voice of America as pro- since its formation, will continue in ducer- director in Washington, joins Warren J. Boorom has resigned from guild's office as assistant to Miss Hanni. WCCO Minneapolis -St. Paul as assist- tv -radio brokerage firm of Hamilton - ant program promotion director. Landis & Assoc. He was assigned to Shirley Hartman, who recently re- firm's Washington office, working pri- signed as production coordinator with John L. Sullivan, marily out of New York. His new Parthenon Pictures, appointed admin- veteran California advertising executive, joins KMLA (FM) Los Angeles as vp in charge of sales. Mr. Sullivan's background includes service with BBDO as radio -tv di- Mr. Sullivan rector and member of plans board and as director of sales and marketing for Barker Bros. chain of retail furniture stores. UNITED PRESS Norman Gorin, since 1955 producer - INTERNATIONAL 1 director with CBS News, Washington, transfers to New York, effective today (Oct. 15), in similar capacity. Mr. Gorin is succeeded by Robert Camfiord, former film control officer with CBS News in New York.

BROADCASTING, October 15, 1962 103 istration head of Animation Inc., Holly- wood. In addition to her administration duties, Miss Hartman will also function Top executive realignment at Capitol Records as coordinator of sales, publicity and Glenn E. Wallichs, president of vacant since 1947, when Buddy de certain creative services. Capitol Records Inc., elected board Silva, who founded Capitol with Mr. chairman in realignment of top ex- Wallichs and Johnny Mercer in Don Taylor signed by Four Star Tele- ecutive personnel. Alan W. Livings- 1942, resigned for health reasons. vision to direct The Phil Ford -Mimi ton, vp, becomes president of CRI Robert A. Schaefer, former vp of Hines Show, first of company's project- in addition to his presidency of four Technicolor, Eversharp and Paper - for 1963 -64 season. Fjlming ed series subsidiaries: Capitol Records Dis- mate, has been elected treasurer of was scheduled to 9 at Four begin Oct. tributing Corp., Capitol Records In- CRI. Walter Theiss was reappoint- Star. ternational Corp., Ardmore Music ed general controller of all Capitol Corp. and Beechwood Music Corp. companies and treasurer of several Daniel C. Bonbright, president of subsidiaries. George R. Jones, in EMI Corp., Capitol's electronic sub- charge of manufacturing and engi- sidiary, and Capitol Records Club, neering, was elected a corporate vp. has been elected vice chairman of James W. Abyless, vp, appointed to the parent company. Mr. Wallichs, new post of executive consultant to who continues as Capitol's chief ex- chairman. Lloyd W. Dunn and Rob- ecutive officer, in becoming board ert E. Carp were re- elected corporate chairman fills position that has been vp and secretary, respectively. Mr. Starzel Mr. Gallagher Frank J. Starzel, general manager of Associated Press for past 14 years, an- AP in February 1929. He began news- Jerrold Electronics Corp., Philadelphia, nounced his retirement effective today paper work during World War I on his named advertising manager of The (Oct. 15). Wes Gallagher, assistant father's weekly, The Le Mars (Iowa) Jerrold Corp., parent company of Jer- general manager for past eight years, Globe Post. Mr. Gallagher has been rold Electronics (community antenna has been named his successor. Mr. with AP since 1937, and directed AP systems), Harman -Kardon Inc. (high Starzel, who will continue as consultant field staff of war correspondents cover- fidelity components), Technical Appli- to AP, plans to retire to his farm near ing 1944 allied invasion of France. ance Corp. (antennas), Pilot Radio South Londonderry, Vt. His announce- Corp. (receivers and components) and ment followed by two weeks that of Paul West, producer of The Donna Analab Instrument Corp. (test instru- Executive Editor Alan J. Gould, who Reed Show, has entered into long -term ments). is to retire Feb. 1 after 21 years in contract with Screen Gems as creator, AP's top news post. Mr. Starzel joined writer and producer of tv series. R. M. Macrae, vp and general manager Jerry Goldsmith has been signed to of distribution divi- compose title theme for The Best sion of RCA Victor Luxury Living! Years, hour -long series being produced Co. Ltd., Montreal, Sensible Location! by Revue Studios for ABC-TV. appointed staff vp for southwestern distribu- Specify The New Westón, in the EQUIPMENT & ENGINEERING tor and commercial heart of the advertising and relations of RCA. He broadcasting belt, as your in- H. Leslie Hoffman, president of Mr. Macrae succeeds H. R. Maag, town address. Our splendid Los An- Hoffman Electronics Corp., who retires before year's end. rooms and suites make an ideal geles, reappointed chairman of Elec- environment for living or enter tronic Industries Assn.'s spectrum com- William Karnes, former vp, chief en- taining. Theatres, clubs, shops mittee. Committee represents electronic are advantageously close. gineer and technical advisor of Ametri- Now in to achieve COMPLETELY AIR CONDITIONED. manufacturers seeking cantenna Corp. (cats system), Denver, consolidation of government adminis- Colo., named manager of Telesystem tration of the radio spectrum. Other Services Corp.'s regional technical office "fished committee members: W. P. Corderman, in Dallas, Tex. Before joining Ameri- the distin9 In World or the Litton Industries; Robert W. Galvin, cantenna, Mr. Karnes was field engi- Motorola; Richard P. Gifford, GE; Wil- neer for Jerrold Corp., Philadelphia. liam B. Lodge, CBS: David B. Smith, Philco; Robert C. Sprague, Sprague Austin J. White, midwest regional Electric; J. R. Veitch, RCA. Members manager of Sylvania's sales branch, re- ex officio are F. R. Lack, EIA engineer- signs to join Chicago branch of Olym- ing unit; Donald G. Fink, Institute of pic Radio & Tv Div. of Lear Siegler Electrical & Electronic Engineers. Inc. as general manager, replacing Murray Krieger, who resigned. He will Louis W. Clark, advertising manager be responsible for all sales and admin- World- Famous for Alabama branch of General Elec- istrative functions of Olympic's wholly NEW WESTON BAR & tric Appliance Co., appointed advertis- owned Chicago sales subsidiary. Mr. ENGLISH DINING ROOM ing and sales promotion manager of White served with distributorships for Here you rub shoulders with GE's audio products department in Crosley, Bendix and Philco before join- the smartest people any time Decatur, Ill. He succeeds Vincent F. ing Sylvania sales branch in 1958 as of day. Come in for cocktails Novak, recently named advertising general manager. In 1961 he was and hot canapes. The cuisine is and sales promotion manager of GE's named Sylvania's midwest regional skillfully prepared to Continen- tv receiver unit in Syracuse, N. Y. manager. tal tastes. Try it some day soon ... at lunch or dinner. Selman M. Kremer, for past six years Denis Waitley appointed advertising advertising and promotion manager of and pr manager of Electronic Specialty

104 (FATES & FORTUNES) BROADCASTING, October 15, 1962 Co., Glendale, Calif., developer and manufacturer of systems for communications, power control and space appli- NATAS creates new committee -Ted Cott selected cations. For past two years, Mr. Wait - Ted Cott, berger, ABC News; Louis Edelman, ley has held similar post with EMI -US, Oakland Pro- T &L Productions; Richard Reinauer, electronics subsidiary of Capitol Rec- ductions, New American Medical Assn., and Jean ords. Earlier, he was with Ampex York, and ex- Bartel, tv performer and talent Corp. ecutive vp of agent. Ray Unrath named National Acad- The new committee has been marketing manager of emy of Televi- formed, according to Robert F. McMartin Industries sion Arts & Sci- Lewine, president of Emmy Award (electronics manufac- ences, appoint- organization, so that the National turer), Omaha, Neb. ed chairman of Academy, `recognizing the impor- Mr. Unrath has been academy's new- tant growth of international tv, may in electronics indus- ly formed inter- Mr. Cott be continuingly responsive to this try for 11 years, last national rela- new frontier and a leader in de- five with McMartin tions committee. Others serving with veloping constructive relationships Mr. Unrath where he served two Mr. Cott are: Hubbell Robinson, with those practicing the arts and years as southeastern district sales man- CBS; Mort Werner, NBC; Joseph sciences of tv in countries around ager at Ft. Lauderdale, Fla., and two Stamler, ABC; Lewis Shollen- the world." years southern regional sales manager at Dallas, Tex. Prior to joining Mc- Martin he was with Admiral Corp., work Ltd., Toronto, elected vp in sales manager of CFCF -TV Montreal, Delco Radio and NBC. charge of programming. Mr. Hind - and Robert Elsden, national sales man- J. Gordon Schontzler, regional man- Smith joined Canadian network at its ager of CFPL -TV London, Ont., join ager of Philco Corp.'s Lansdale (Pa.) inception 18 months ago in his present All- Canada in senior posts in new divi- division, named marketing product capacity. sion. manager for Mountain View (Calif.) Andrew Jaeger, John Wilson, former senior staff an- operation of Raytheon Co.'s semicon- member of executive nouncer at CKGM Montreal, promoted ductor division. In this newly created sales staff of Ziv- to promotion supervisor. post, Mr. Schontzler will conduct co- United Artists, New ordinated marketing Andy McDermott, programs for op- York, named Latin Toronto radio sta- eration's silicon tion representative, named diodes, transistors, and American sales super- director of integrated circuits. Toronto Sales & Marketing Mountain View op- visor for United Art- Club. eration was formerly Rheem Semi-con- ists Television, with ductor Corp., subsidiary of Rheem headquarters in Mex- Manufacturing Mr. Jaeger Co., before it was pur- ico City. He succeeds chased by Raytheon year ago. Ira D. Beck, who resigned to go into private business. INTERNATIONAL Bruce Gordon has been appointed Colin Golby, Masius & Ferguson sales director of Desilu Sales Inc. of Ltd., London, appointed managing di- Australia, eleventh foreign branch office rector of Schwerin Adv. Research Ltd. for tv program syndication firm. Mr. COATS & of Great Britain. He succeeds A. J. Gordon, formerly with TCN (TV) Hemming, who joins Miles Labs Ltd. Sydney, will represent Desilu Sales in Gerald de Groot, British Market Re- Australia, New Zealand, Malay Penin- BURGHARD search Bureau Ltd., joins Schwerin of sula, Singapore and Indonesia. Great Britain as research director. COMPANY Edward J. Roth, director general of Michael Hind -Smith, national pro- Radio Eireann Authority, Dublin, Ire- appraisers gram director of CTV Television Net- land, announces his resignation, effective by end of 1962, to join Associated Television Ltd., London, in January 1963, as deputy managing director. He will, however, continue to serve REA Specialists in radio and TV property in consultative capacity. Prior to join- appraisals ADVERTISING IN ing Radio Eireann two years ago in his Acquisitions - sales - BUSINESSPAPERS present capacity, Mr. Roth worked with mergers - or purchase MEANS BUSINESS NBC for number of years as tv man- Allocations under Section agement consultant. 334(b) 2 of the 1954 Ralph Foster, former Toronto film Internal Revenue Code producer, named advertising and pr di- In the Radio -TV Publishing Field Write for complete information rector of CTV Television Network Ltd., and analysis of your specific only BROADCASTING qualifies for that city. requirements (no obligation). membership in Audit Bureau of Robin Armstrong, former manager Circulations and Associated 4413 RAVENSWOOD AVE. CNICACO 40, ILLINOIS of tv time sales of All- Canada Radio & Business Publications SERVICE -COAST TO COAST Television Ltd., Toronto, named direc- Industrial Commercial Institutional Appraisals tor of station rep firm's new business development division. Robert Johnson,

BROADCASTING, October 15, 1962 105 DEATHS Radio Network office in San Francisco. Ill., died Oct. 7 of heart attack. Mr. He also served with N. W. Ayer & Son MacDonald is former farm service Henry 1. Zittau, 70, in Philadelphia. Mr. Dolph was father broadcaster at WGN and WLS, both senior vp and treas- of Jack Dolph, director of CBS -TV Chicago. urer of United Artists Sports, and Edward Dolph of Lennen Assoc., died Oct. 5 at & Newell. his New York City William H. Whit- home after brief ill- Reed Browning, 46, veteran an- aker, 42, account ex- ness. Mr. Zittau, well nouncer, died Oct. 8 at UCLA Medical ecutive at WRCV -TV known in tv and mo- Center after long illness. Mr. Brown- Philadelphia, died tion picture financing ing had been staff announcer for ABC Oct. 8 at his home in circles, was vp of As- Mr. Zittau in Los Angeles since 1943 and more Media, Pa. Mr. Whit- sociated Artists Productions until it was recently conducted Night Line, late - aker had been mem- absorbed by UAA. He was European evening telephone discussion program ber of sales depart- banker-in his native Prague, and in on KABC -AM -FM Los Angeles. ment of NBC -owned Mr. Whitaker station since Novem- Vienna and Paris-before coming to 80, Lulu McConnell, comedienne on ber 10, 1958. He had been associated U. S. in 1941. radio programs probably best re- many with WRCV -TV as cameraman from Jack Dolph, 67, network and adver- membered for her contributions as 1947 to 1952 when station was identi- panel member of It Pays To Be Ignor- tising executive, died Oct. 2 in San fied as WPTZ (TV). Mr. Whitaker had Diego, Calif. Mr. Dolph, producer and ant, died Oct. 9 in Hollywood. also been on staffs of WFIL-TV and writer for Fred Waring for 29 years, Larry MacDonald, 40, morning per- WIP- AM -FM, both Philadelphia, and formerly was in charge of CBS Pacific sonality on WELF (FM) Glen Ellyn, WVUE (TV) New Orleans, La.

FOR THE RECORD

time power from 250 w to 1 kw, continued STATION AUTHORIZATIONS, APPLICATIONS nighttime operation with 250 w: 1230 kc- Easton Publishing Co. (WEEX), with DA, As compiled by BROADCASTING Oct. 4 Shoecraft is sole owner of new station, Easton, Pa.; Westchester Bcstg. Corp. KIKO Miami, and KATO Safford, both (WFAS), White Plains, N. Y.; 1240 kc-The through Oct. 10 and based on filings, Arizona. Action Oct. 10. Shore Bcstg. Co. (WCEM), Cambridge, Md.; Eastern Radio Corp. (WHUM), Reading, authorizations and other actions of the ACTION BY REVIEW BOARD Pa.; Long Island's First Station Inc. FCC in that period. (WGBB), Freeport, N. Y.; Eastern States Roswell, N. Mex.-Nell N. Levitt. Granted Bcstg. Corp. (WSNJ), Bridgeton, N. J.; This department includes data on cp for new am station to operate on 960 and Francis J. Matrangola (WCMC), Wild - kc, 1 kw -D; conditioned that pre -sunrise new stations, changes in existing sta- wood, N. J., to increase power on 1230 kc, operation with daytime facilities is pre- unl., from 100 w to 250 w, each with inter- tions, ownership changes, hearing cases, cluded pending final decision in Doc. 14419. ference condition, and (2) denied applica- Estimated construction cost $12,635; first tions for new AM stations on 1230 kc, 100 w, rules & standards changes, routine year operating cost $32,500; revenue $37,800. unl., of Ocean County Bcstrs., Toms River, P.O. address Box 1669. Phoenix, Ariz. Mr. Harlan roundup of other commission activity. Levitt is employed by KHAT Phoenix. N. J., and Murrelle and Assocs., (This is first decision issued Review Lakewood, N. J.; (3) dismissed application Abbreviations: DA- directional antenna. cp by of WFPG Inc., new station with same -construction permit. ERP- effective radi- Board.) Ann. Oct. 9. facilities at Toms River; and (4) disposed ated power. vhf -very high frequency. uhf APPLICATION of related filings in accordance with deci- -ultra high frequency. ant.- antenna. aur.- sion. Action Oct. 10. aural. vis.-visual. kw- kilowatts. w- watts. Eminence, Ky.-J. W. Dunavent. Cp for mc- megacycles. D -day. N- night. LS- new am station to be operated on 1600 Ice, APPLICATIONS local sunset. mod. - modification. trans.- with power of 500 w -D. In lieu of construct- KEXO Grand Junction, Colo. -Cp to in- transmitter. unl.- unlimited hours. kc-kilo- ing new facilities, applicant requests use crease daytime power from 250 w to 1 kw cycles. SCA- subsidiary communications au- of present facilities of WSTL, non- opera- and install new trans. Ann. Oct. 4. thorization. SSA-special service authoriza- tive station, that city. Mr. Dunavent is fore- WINK Fort Myers, Fla. increase tion. STA- special temporary authorization. closing on mortgage on equipment, land and -Cp to SH- specified hours. .-educational. Ann. buildings required for operation of pro- daytime power from 250 w to 1 kw and Announced. - posed station. First year operating cost install new trans. Ann. Oct. 4. $45,000; revenue $55,000. Applicant requests WIRA Fort Pierce, Fla. -Cp to increase New am that license renewal hearing for WSTL be daytime power from 250 w to 1 kw and stations consolidated with hearing on application install new trans. Ann. Oct. 4. ACTION BY FCC by him for new station. Ann. Oct. 8. WSNT Saundersville, Ga. -Cp to increase daytime power from 500 w to 1 kw and Winslow, Ariz. - Willard Shoecraft. install new Ann. 4. Granted cp for new am station to operate Existing am stations trans. Oct. on 1230 kc, 250 w unl.; conditions. P.O. WMTE Manistee, Mich. -Seeks cp to re- address 326 Hight St., Globe, Ariz. Esti- ACTIONS BY FCC place expired permit, as mod., which au- mated construction cost $9,700; first year By decision, commission granted fol- thorized increase in daytime power to 1 kw operating cost $14,000; revenue Mr. lowing seven applications to increase day- and installation of new trans. Requests $18,000. waiver of Sec. 1.323(b) for acceptance for filing. Ann. Oct. 10. KRIZ Phoenix, Ariz. -Seeks assignment of license from Richard B. Wheeler (33.3 %), John L. Wheeler (33.3 %) and Burton K. Wheeler (33.4 %), d/b as Radio Denver Inc., to Frank Flynn (31.05 %), Paul J. O'Brien EDWIN TORNBERG (12.225 %), Charles Cahill (7.675 %), Helen K. Fleutsch (8.175%), Reno T. Ferrero (16.35 %), J. Hise (8.175 %), E. G. Shively & COMPANY, INC. (8.175 %), and James Uhle (8.175 %), tr /as Shamrock Bcstg. Inc. Stockholder of assignor is surrendering stock in assignor (for which he paid $475,059) in exchange for assets of station KRIZ. Assets are being acquired by assignee corporation, newly Negotiators For The Purchase And Sale Of formed by stockholder for purpose. As- signor is licensee of KTLN Denver, Colo. Radio And TV Stations Mr. Flynn owns and manages KYOS Merced, Calif.; Mr. O'Brien works for state Appraisers Financial Advisors of Wyo.; Mrs. Fleutsch is housewife; R. T. Ferrero owns electric company; Mr. Hise New York East owns turkey farm; E. G. Shively owns -60 42nd St., New York 17, N. Y. MU 7-4242 shoe store; Mr. Uhle is accountant. Ann. West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5-3164 Oct. 10. KDLR Devils Lake, N. D. -Cp to increase Washington 14th N.W., -711 St, Washington, D. C. DI 7 '31 daytime power from 250 w to 1 kw and install new trans. Ann. Oct. 4. Continued on page 115

106 BROADCASTING, October 15, 1962 How to cope with political candidates A COLLECTION OF TROUBLE- SAVING HINTS ON CAMPAIGN BROADCASTS

A guide for all broadcast licensees in to include the wholly separate question of the presentation of the subject or subjects the treatment by broadcast licensees, in the covered by the news documentary), or dealings with political candidates during public interest, of political or other contro- was released last versial programs or discussions not falling (4) on-the -spot coverage of bona fide the current campaign news events (including but not limited to week by the FCC. consists of a his- within the specific provisions of that section. It With respect to the responsibilities of broad- political conventions and activities inciden- tory of Sec. 315 of the Communications cast licensees for insuring fair and tal thereto), shall not be deemed to be use balanced of a broadcasting station within the mean- Act and past FCC interpretations and presentation of programs not coming within Sec. 315, but relating to important public ing of this subsection. Nothing in the fore- rulings on political questions raised issues of a controversial nature including going sentence shall be construed as re- under the section. supersedes all political broadcasts, licensees are referred lieving broadcasters, in connection with the It presentation of newscasts, news interviews. previous FCC statements on the subject to the commission's "fairness doctrine" as enunciated in its report, "Editorializing by news documentaries, and on- the -spot cover- and will be mailed to all licensees. Broadcast Licensees" (Vol. 1, Part 3, R. R. age of news events, from the obligation imposed upon them under this act to oper- The full text follows: 91 -201), and the cases cited therein. We are of the view that the 1959 amendments to the ate in the public interest and to afford rea- act constituted an affirmation and codifica- sonable opportunity for the discussion of FCC 62 -1019 tion by the Congress of the commission's conflicting views on issues of public im- 25297 "fairness doctrine. "2 With regard to pro- portance. Public Notice-B grams not coming within the "equal oppor- (b) The charges made for the use of any October 3, 1962 tunities" provision of Sec. 315, but relating broadcasting station for any of the purposes to important public issues of a controversial set forth in this section shall not exceed the USE OF BROADCAST FACILITIES BY nature. including political broadcasts, it is charges made for comparable use of such CANDIDATES FOR PUBLIC OFFICE particularly important that licensees recog- station for other purposes. This Public Notice is a compilation of the nize that the specific obligations imposed (c) The commission shall prescribe ap- commission's interpretive rulings under Sec. upon them by the provisions of Sec. 315 of propriate rules and regulations to carry out 315 of the Communications Act of 1934, as the Communications Act with respect to the provisions of this section? amended, and the commission's rules imple- certain types of political broadcasts do not menting that section of the act and brings in any way limit the applicability of general II. The commission's rules and regulations up -to -date and supersedes all prior public public interest concepts to political broad- with respect to political broadcasts. The notices issued by the commission entitled casts not falling within the "equal oppor- commission's rules and regulations with re- "Use of Broadcast Facilities by Candidates tunities" provision of Sec. 315. On the con- spect to political broadcasts coming within for Public Office." The Commission has care- trary, in view of the obvious importance of Sec. 315 of the Communications Act are set fully reviewed both its Revised Public No- such programming to our system of repre- forth in 913.120 (am), 3.290 (fm), 3.590 (non- tice (Oct. 1, 1958; FCC 58 -936), and its sup- sentative government, it is clear that these commercial educational fm), and 3.657 (tv), plement thereto (Sept. 8, 1960; FCC 60 -1050) precepts as set forth in the report referred respectively. These provisions are identical which contained the 1959 amendments to to above and in the commission's Report (except for elimination of any discussion of Sec. 315 of the act, the amendments to the and Statement of Policy with respect to charges in 13.590 relating to non -commercial commission's rules and additional rulings. programming, issued July 29, 1960, are of educational fm stations) and read as fol- made particular applicability to such program- lows: Significant rulings subsequent to the ming. 1960 supplement have been added, and edi- Broadcasts by for public office We question- and candidates torial and other revisions have been made have continued the -an- -(a) Definitions: A "legally qualified candi- with respect to some of the interpretations swer format as an appropriate means of date" means any person who has publicly previously published. Where appropriate, delineating the Sec. 315 problems. Wherever is a to commission's decisions announced that he candidate for nomi- cumulative rulings have been cited. Included possible, reference nation by a convention of a political party herein are the determinations of the com- or rulings are made so that the researcher or for nomination or election in a primary, mission with respect to problems which have may, if he desires, review the complete text special, or general election, municipal, coun- been presented to it and which appear of the commission's ruling. Copies of rul- ty, state or national, and who meets the likely1 to be involved in future campaigns. ings may be found in a "Political Broad- qualifications prescribed by the applicable While the information contained herein does cast" folder kept in the Commission's Refer- "R. laws to hold the office for which he is a not purport to be a discussion of every prob- ence Room. Citations in R." refer to candidate, so that he may be voted for by lem that may arise in the political broad- Pike and Fischer, Radio Regulations. the electorate directly or by means of dele- field, cast experience has shown that these I. The statute. Sec. 315 of the Communi- documents have been of assistance to candi- cations Act of 1934, as amended, provides as dates and broadcasters in understanding follows: their rights and obligations under Sec. 315. Sec. 315. (a) If any licensee shall permit 'Sec. 315(a) was amended to read as above The purpose of this notice is to apprise any person who is a legally qualified candi- by Public Law 88 -274, approved Sept. 14, licensees, candidates, and other interested date for any public office to use a broad- 1959. '73 Stat. 557. persons of their respective responsibilities casting station, he shall afford equal oppor- Public Law 86 -677, approved Aug. 24, 1960, and rights under Sec. 315, and the commis- tunities to all other such candidates for that sion's rules, when situations similar to those 74 Stat. 554, suspended the equal opportunity office in the use of such broadcasting sta- provision of Sec. 315(a) for the period of discussed herein are encountered. In this tions: Provided, That such licensee shall way, resort to the commission may be obvi- the 1960 Presidential and Vice Presidential have no power of censorship over the ma- campaigns with respect to nominees for the ated in many instances and time -which is terial under the provisions of this of great importance in political campaigns broadcast offices of President and Vice President of section. No obligation is hereby imposed the U. S. It provided: -will be saved. We do not mean to preclude upon any licensee to allow the use of its inquiry to the Commission when there is a station by any such candidate. Appearance That that part of Sec. 315(a) of the Com- genuine doubt as to licensee obligations and by a legally qualified candidate on any munications Act of 1934, as amended, which responsibilities to the public interest under - requires any licensee of a broadcast station Sec. 315. But it is believed that the follow- (1) bona fide newscast, who permits any person who is a legally ing document will, in many instances, re- (2) bona fide news interview, qualified candidate for any public office to move the need for such inquiries, and that (3) bona fide news documentary (if the use a broadcasting station to afford equal licensees will be able to take the necessary appearance of the candidate is incidental to opportunities to all other such candidates prompt action in accordance with the inter- for that office in the use of such broadcast- pretations and positions set forth below. ing station, is suspended for the period of We emphasize that this discussion relates !In amending Sec. 315 in 1959 so as to the 1960 presidential and vice presidential solely to obligations of broadcast licensees exempt appearances by legally qualified campaigns with respect to nominees for the under Sec. 315 of the act. It is not intended candidates on certain news -type programs offices of President and Vice President of from the "equal opportunities" provision, it the U. S. Nothing in the foregoing shall be was stated that such action construed as relieving broadcasters from the in the statute upon them under this 1A few of the questions taken up within should not be "construed as relieving broad- obligation imposed have been presented to the commission in- casters, in connection with the presentation Act to operate in the public interest. formally -that is, through telephone conver- of newscasts, news interviews, news docu- (2) The FCC shall make a report to the sations or conferences with station repre- mentaries, and on-the -spot coverage of news Congress, not later than March 1, 1961, with sentatives. They are set out in this Public events, from the obligation imposed upon respect to the effect of the provisions of this Notice because of the likelihood of their them under this act to operate in the public joint resolution and any recommendations recurrence and the fact that no extended interest and to afford reasonable opportunity the Commission may have for amendments commission discussion is necessary to dis- for the discussion of conflicting views on in the Communications Act of 1934 as a re- pose of them; the answer in each case is issues of public importance." (Public Law sult of experience under the provisions of clear from the language of Sec. 315. 86 -274, Approved Sept. 14, 1959, 73 Stat. 557.) this joint resolution.

BROADCASTING, October 15, 1962 107 qualified candidates. Candidate A has no HOW TO COPE WITH CANDIDATES continued legal right under Sec. 315 to demand time where B, not a candidate, has spoken who: or services have been furnished to such sta- against A or in behalf of another candidate. gates or electors, and (Felix v. Westinghouse Radio Stations, 186 (1) qualified for a place on the ballot tion in connection with the broadcasing of Has 1, cert. den. 341 U.S. 909.) or such program: Provided, however, That only F. 2nd one such announcement need be made in the 2. Q. Does Sec. 315 confer rights on a (2) Is eligible under the applicable law minutes' political as such? to be voted for by sticker, by writing in his case of any such program of five party duration or less, which announcement may A. No. It applies in favor of legally quali- name on the ballot, or other method, and or the con- (i) has been duly nominated by a political be made either at the beginning fied candidates for public office, and is not party which is commonly known and re- clusion of the program. concerned with the rights of political par- garded as such, or (it) makes a substantial (c) The announcement required by this ties, as such. (Letter to National Laugh showing that he is a bona fide candidate for section shall fully and fairly disclose the Party, May 8, 1957.) nomination or office, as the case may be. true identity of the person or persons by 3. Q. Does Sec. 315 require stations to whom or in whose behalf such payment is (b) General requirements. No station li- or in afford "equal opportunities" in the use of censee is required to permit the use of its made or promised, or from whom their facilities in support of or in opposition whose behalf such services or other valuable to a public question to be voted on in an facilities by any legally qualified candidate is or by whom the for public office, but if any licensee shall consideration received, election? candidate to use its facili- material or services referred to in paragraph permit any such (b) of this section are furnished. Where an A. No. Sec. 315 has no application to the ties, it shall afford equal opportunities to agent or other person contracts or other- discussion of political issues, as such, but is all such other candidates for that office to concerned with the use of broadcast stations li- wise makes arrangement with a station on use such facilities: Provided, That such behalf of another, and such fact is known to by legally qualified candidates for public censee shall have no power of censorship the station, the announcement shall disclose office. In the 1959 amendment of Sec. 315, over the material broadcast by any such the identity of the person or persons in relating to certain news -type programs, candidate. whose behalf such agent is acting instead of Congress stated specifically that its action (c) Rates and practices. (1) The rates, if the name of such agent. was not to be construed ". . as relieving broadcasters, in connection with the presen- any, charged all such candidates for the In of any program, other same office shall be uniform and shall not (d) the case tation of newscasts, news interviews, news be rebated by any means direct or indirect. than a program advertising commercial prod- documentaries, and on -the -spot coverage of ucts or services, which is sponsored, paid from the obligation imposed A candidate shall, in each case, be charged for or furnished, either in whole or in part, news events, no more than the rate the station would or upon them under this Act to operate in the charge if the candidate were a commercial or for which material services referred public interest and to afford reasonable to in paragraph (b) of this section are fur- of conflicting advertiser whose advertising was directed to nished, by a corporation, committee, asso- opportunity for the discussion promoting its business within the same area ciation or other unincorporated group, the views on issues of public importance." The as that encompased by the particular office announcement required by this section shall commission has considered this statement to for which such person is a candidate. All disclose the name of such corporation, com- be an affirmation of its "fairness doctrine," discount privileges otherwise offered by a mittee, association or other unincorporated as enunciated in its Report on Editorializing station to commercial advertisers shall be group. In each such case the station shall by Broadcast Licensees. available upon equal terms to all candidates require that a list of the chief executive of- B. What constitutes a "use" of broadcast for public office. ficers or members of the executive commit- facilities entitling opposing candidates to (2) In making time available to candidates tee or of the board of directors of the cor- "equal opportunities "? for public office no licensee shall make any portion, committee, association or other un- 4. Q. If a legally qualified candidate se- discrimination between candidates in incorporated group shall be made available cures air time but does not discuss matters charges, practices, regulations, facilities, or for public inspection at one of the radio directly related to his candidacy, is this a services for or in connection with the serv- stations carrying the program. use of facilities under Sec. 315? ice rendered pursuant to this part, or make or give any preference to any candidate for III. "Uses ", in general. In general, any use A. Yes. Sec. 315 does not distinguish be- public office or subject any such candidate of broadcast facilities by a legally qualified tween the uses of broadcast time by a candi- to any prejudice or disadvantage; nor shall candidate for public office imposes an obli- date, and the licensee is not authorized to any licensee make any contract or other gation on licensees to afford "equal oppor- pass on requests for time by opposing candi- agreement which shall have the effect of tunities" to all other such candidates for dates on the basis of the licensee's evalua- permitting any legally qualified candidate the same office. tion of whether the original use was or was for any public office to broadcast to the ex- Sec. 315 of the act was amended by the not in aid of a candidacy. (Letter to WMCA, clusion of other legally qualified candidates Congress in 1959 to provide that appear- Inc., May 15, 1952, 7 R.R. 1132.) for the same public office. ances by legally qualified candidates on 5. Q. Must a broadcaster give equal time (d) Records: inspection. Every licensee specified news-type programs are deemed to a candidate whose opponent has broad- shall keep and permit public inspection of a not to be a "use" of broadcast facilities cast in some other capacity than as a can- complete record of all requests for broad- within the meaning of that section. In de- didate? cast time made by or on behalf of candidates termining whether a particular program is A. Yes. For example, a weekly report of for public office, together with an appropri- within the scope of one of these specified a congressman to his constituents via radio ate notation showing the disposition made news -type programs, the basic question is or television is a broadcast by a legally by the licensee of such requests, and the whether the program meets the standard of qualified candidate for public office as soon charges made, if any, if request is granted. "bona fides." To establish whether such a as he becomes a candidate for reelection, Such records shall be retained for a period program is in fact a "bona fide" program, and his opponent must be given "equal op- of two years. the following considerations, among others, portunities" for time on the air. Any "use" may be pertinent: (1) the format, nature of a station by a candidate, in whatever (e) Time of request. A request for equal and content of the programs; (2) whether opportunities must be submitted to the li- capacity, entitles his opponent to "equal the format, naure and content of the pro- opportunities." (Letter to station KNGS, censee within one week of the day on which gram has changed since its inception and, the prior use occurred. May 15, 1952, 7 R.R. 1130; see Q. and A. 15; if so, in what respects; (3) who initiates the for a joint Congressional Report, see also (f) Burden of proof. A candidate request- programs; (4) who produces and controls letter to Sen. Joseph S. Clark, Jan. 25. 1962; ing such equal opportunities of the licensee, the program; (5) when the program was and for a judge's report, see also telegram or complaining of non -compliance to the initiated; (6) is the program regularly sched- to station KSHO -TV, April 24, 1961.) commission shall have the burden of prov- uled; and (7) if the program is regularly ing that he and his opponent are legally scheduled, specify the time and day of the 6. Q. If a candidate appears on a variety qualified candidates for the same public of- week when it is broadcast. Questions have program for a very brief bow or statement, fice.' also been presented by the appearances on are his opponents entitled to "equal oppor- news -type broadcast programs of station tunities" on the basis of this brief appear- In addition, the attention of the licensees ance? is directed to the following provisions of employees who are also legally qualified 413.119, 3.289 and 3.854, which provides in candidates. In such cases, in addition to the A. Yes. All appearances of a candidate, identical language: above, the following considerations, among no matter how brief or perfunctory, are a others, may be pertinent to a determination "use" of a station's facilities within Sec. 315. (b) In the case of any political program of the applicability of Sec. 315: (1) what is 7. Q. If a candidate is accorded station or any program involving the discussion of the dominant function of the employee at public controversial issues for which any time for a speech in connection with a cere- the station; (2) what is the content of the monial activity or other public service, is records, transcriptions, talent, scripts, or program and who prepares the program ?; other material or services of any kind are an opposing candidate entitled to equal (3) to what extent is the employee personal- utilization of the station's facilities? furnished, either directly or indirectly, to a ly identified on the program? In the rulings station as an inducement to the broadcasting set forth below, wherein the commission A. Yes. Sec. 315 contains no exception of such program, an announcement shall be held that the "equal opportunities" provision with respect to broadcasts by legally quali- made both at the beginning and conclusion was applicable, it should be assumed that fled candidates carried "in the public inter- of such program on which such material or the news -type exemptions contained in the est" or as a "public service." It follows services are used that such records, tran- 1959 amendments were not involved. that the station's broadcasts of the candi- scriptions, talent, scripts, or other material date's speech was a "use" of the facilities A. Types of uses. of the station by a legally qualified candi- 'On July 31, 1959, the commission amended 1. Q. Does Sec. 315 apply to one speaking date giving rise to an obligation by the sta- 413.120, 3.290, 3.590 and 3.657 of its rules for or on behalf of the candidate, as con- tion under Sec. 315 to afford "equal oppor- (FCC 59 -757) by adding subsections (e) and trasted with the candidate himself? tunities" to other legally qualified candi- (f). A. No. The section applies only to legally dates for the same office. (Letter to CBS

108 (FOR THE RECORD) BROADCASTING, October 15, 1962 [WBBM], Oct. 3, 1952; Letter to KFI, Oct. indirectly initiated either filming or presen- been presenting a weekly program called 31, 1952.) tation of the event, and that the broadcast Search Light. This program consisted of 8. Q. If a station arranges for a debate was nothing more than a routine newscast persons, selected by the station on the basis between the candidates of two parties. or by the station in the exercise of its judg- of their newsworthiness, interviewed by a presents the candidates of two parties in a ment as to newsworthy events. (Letter to news reported selected by the station, a press conference format or so -called forum Allen Blondy, Feb. 6, 1957, 14 R.R. 1199; cf. member of the Citizens Union (a permanent program, is the station required to make CBS, Inc. [Lar Daly case], 26 FCC 715, 18 participant initially selected by the station), equal time available to other candidates? R.A. 701 [1959] and letter to Lar Daly, Sept. and a station newsman who acted as mod- 9, 1959, 18 R.R. 750.) erator. Two candidates appeared on the A. Yes. The appearance of candidates on program and were interviewed. Is a third the above types of programs constitutes a C. What constitutes an appearance exempt from the equal opportunities provision of opposing candidate entitled to "equal oppor- "use" of the licensee's facilities by legally tunities?" qualified candidates and, therefore, other section 315? candidates for the same office are entitled to "15. Q. Does an appearance on a program A. No. The format of the program was such as to constitute a bona fide news inter- "equal opportunities." (Letter to Harold subject to the equal opportunities provision the Oliver, Oct. 31, 1952; Letter to Julius F. of Sec. 315 such as a Congressman's Weekly view pursuant to Sec. 315(a)(2), since Brauner, Oct. 31, 1952. However, see S. J. Report, attain exempt status when the program was regularly scheduled, was un- Res. 207 [P.L. 86 -677] [suspension statute], Weekly Report is broadcast as part of a der the control of the licensee, and the fn. 2, supra; and III, C, infra, concerning program not subject to the equal opportuni- particular program had followed the usual news -type programs.) ties provisions, such as a bona fide news- program format. (Telegram to Ethel B. Lob - man, Nov. 1, 1961.) "9. Q. Where a candidate delivers a non- cast? political lecture on a program which is part A. No. A contrary view would be incon- "21. Q. A Washington, D. C., television of a regularly scheduled series of lectures sistent with the legislative intent and recog- station had been presenting a weekly pro- broadcast by an educational fin station, is nition of such an exemption would in effect gram called City Side. This program con- that station required to grant equal time to subordinate substance to form. (Letter to sisted of persons being interviewed by a opposing candidate? Congressman Clark W. Thompson, Feb. 9, panel of reporters. The panel was selected 1962, 23 R.R. 178.) by the station and the persons interviewed A. Yes. Unless the candidate's appear- were selected by the station on the basis of ance comes within the category of broad- "16. Q. Are appearances by an incum- newsworthiness. Three candidates for the casts exempt from Sec. 315's "equal oppor- bent- candidate in film clips prepared and Democratic nomination for the office of tunities" provision, equal time must be supplied by him to the stations and broad- governor of Maryland were invited to ap- granted. The use to which the candidate cast as part of a station's regularly sched- pear on the program and one of them ac- puts this broadcast time is immaterial. (See uled newscast, "uses" within the meaning cepted. Would a fourth candidate for the Q. and A. 4, supra.) (Telegram to station of Sec. 315? same nomination, not invited by the station WFUV -FM, Oct. 27, 1961.) A. Yes. Broadcasters of such Mm clips to appear, be entitled to "equal opportuni- 10. Q. Are acceptance speeches by suc- containing appearances by a candidate con- ties?" cessful candidates for nomination for the stitute uses of the station's facilities. Such A. No. It was determined that City Side candidacy of a particular party for a given appearances do not attain exempt status was a regularly scheduled, weekly, live. office, a use by a legally qualified candidate when the film clips are broadcast as part of news -interview program on the station for for election to that office? a program not subject to the equal oppor- approximately six years; that the normal A. Yes, where the successful candidate tunities provision, for the reasons set forth format of the program consisted of the infor nomination becomes legally qualified as in Q. and A. 15, above. (Letter to Congress- terview of a newsworthy guest or guests by a candidate for election as a result of the man Clem Miller, June 15, 1962.) a panel of reporters; that the appearances nomination. (Letter to Progressive Party, 17. Q. A sheriff who was a candidate for on the program were determined by the July 2, 1952, 7 R.R. 1300; but see Sec. 315 nomination for U. S. Representative in Con- station on the basis of newsworthiness; and [a][4].) gress conducted a daily program, regularly that it was on this basis that the three can- 11. Q. Does Sec. 315 apply to broadcasts scheduled since 1958, on which he reported didates were invited to appear. Such a pro- by a legally qualified candidate where such on the activities of his office. He terminated gram constitutes a botta fide news-interview broadcasts originate and are limited to a each program with a personal "Thought for program pursuant to Sec. 315(a) (2). (Tele- foreign station whose signals are received the Day." Would his opponent be entitled to gram to Charles Luthardt, Sr., May 12, 1962). in the U. S.? "equal opportunities ?" "22. Q. A New York television station A. No. Sec. 315 applies only to stations A. Yes. In light of the fact that the for- had been presenting a weekly half -hour licensed by the FCC. (Letter to Gregory mat and content of the program were deter- program series for over two years. The pro- Pillon, July 19, 1955.) mined by the sheriff and not by the station, gram, New York Forum, was presided over by a station moderator and consisted of 12. Q. A candidate for the Democratic the program was not of the type intended by Congress to be exempt from the "equal interviews of currently newsworthy guests nomination for President appeared on a by a panel of three lawyers. The guests network variety show. A claimant for opportunities" requirement of Sec. 315. (Let- ter to station WCLG, April 27, 1960.) were selected by the station in the exercise "equal opportunities" showed that his name of its bona fide news judgment and not for had been on the ballots in the Democratic 18. Q. A local weathercaster who was a the political advantage of any candidate for presidential primary elections in two states; candidate for reelection for representative public office. The local bar association sug- that the network had shown him in a film in the Texas Legislature was regularly em- gested the lawyer -interviewers to be used on a program concerned with the various ployed by an am and tv station In Texas. on a particular program but their final selec- 1960 presidential candidates; and that he was His weathercasts contained no references to tion remained subject to the station's ap- continuing his efforts as a candidate for the political matters. He was identified over proval. The Democratic and Republican Democratic nomination. Would the claimant the air while a candidate as the "TX Weath- candidates for the office of governor of New be entitled to "equal opportunities ?" erman." Would his opponent be entitled to Jersey had appeared on separate programs A. Yes, since the appearance of the first "equal opportunities?" in the series. Would a third party candidate candidate was on a program which was not A. No. The Court of Appeals, Fifth Cir- be entitled to "equal opportunities ?" exempt from the "equal opportunities" re- cuit, ruled that the weathercaster's appear- A. No. Such a program is a bona Me quirement of Sec. 315 and the claimant had ance did not involve anything but a bona news interview and, as such, appearances on shown that he was a "legally qualified" fide effort to present the news; that he was the program are exempt pursuant to section candidate for the nomination for the same not identified by name but only as the "TX 315(a) (2). (Telegram to Socialist Labor office. (Telegram to NBC, July 6, 1960.) Weatherman;" that his employment did not Party of New Jersey, Nov. 2, 1961.) arise out of 13. Q. If a station owner, or a station ad- the election campaign but was 23. Q. Certain networks had presented vertiser, or a person regularly employed as a regular job; and that the facts did not over their facilities various candidates for a station announcer were to make any ap- reveal any favoritism on the part of the the Democratic nomination for President on pearances over a station after having quali- stations or any intent to discriminate among the programs Meet the Press, Face the Na- fied as a candidate for public office, would candidates. (Letter to KWTX Broadcasting tion and College News Conference. Said Seca 315 apply? Co., March 16, 1960; Brigham vs. FCC, 276 F. programs were regularly scheduled and A. Yes. Such appearances of a candidate 2d 828 [C.A. 5], April 19, 1960.) consisted of questions being asked of prom- are a "use" under Sec. 315. (Letters to 19. Q. A Philadelphia tv station had been inent individuals by newsmen and others. KUGN, April 9, 1958; to KTTV, Jan. 23, presenting a weekly program called Eye on Would a candidate for the same nomination 1957, 14 R.R. 1227; to Kenneth Spengler, Nov. Philadelphia. This program consisted of per- in a state primary be entitled to "equal 19, 1956, 14 R.R. 1226b, respectively; and sonalities being interviewed by a station opportunities ?" letter to Jack Williams, May 18, 1962. But representative. Three candidates for the A. No. The programs were regularly cf. letter to KWTX Broadcasting Co., March office of mayor of Philadelphia, representing scheduled, bona fide news interviews and 16, 1960; Brigham vs. FCC, 276 F. 2d 828 different political parties, appeared on the were of the type which Congress intended [C.A. 5], April 19, 1960 and Q. and A. 18.) programs. Would a write-in candidate for to exempt from the "equal opportunities" 14. Q. When a station, as part of a news- mayor be entitled to "equal opportunities ?" requirement of Sec. 315. (Letter to Andrew cast, uses film clips showing a legally quali- A. No, since it was ascertained that the J. Easter, April 28, 1960; letters to Charles fied candidate participating as one of a appearances of the three mayoralty candi- V. Falkenberg, May 12 and June 13, 1960; group in official ceremonies and the news- dates were on a bona fide, regularly sched- and letter to Congressman Frank Kowalski, caster, in commenting on the ceremonies, uled news interview program and that such July 10, 1962.) mentions the candidate and others by name appearances were determined by the sta- 24. Q. A candidate for the Democratic and describes their participation, has there tion's news director on the basis of news- nomination for President was interviewed been a "use" under Sec. 315? worthiness. (Telegram to Joseph A. Schafer, on a network program known as Today. It A. No. Since the facts clearly showed that Nov. 2, 1959.) was shown that this was a daily program the candidate had in no way directly or "20. Q. A New York television station had emphasizing news coverage, news documen-

BROADCASTING, October 15, 1962 109 gram concerning developments in the state HOW TO COPE WITH CANDIDATES continued legislature with principal Democratic and Republican party leaders of both houses of taries and on- the -spot coverage of news ther the candidacy of the governor, it was the legislature participating. At the close of events; that the determination as to the con- held to be a bona fide news interview pro- each legislative term, the station televised a tent and format of the interview and the gram and, therefore, exempt from the "equal one hour summary of the legislature's ac- provision of 315. tivities, using film and recordings made dur- candidate's participation therein was made opportunities" Sec. (Letter ing its Is the by the network in the exercise of its news to Gov. Michael DiSalle, June 8, 1982.) meetings. appearance, in the judgment and not for the candidate's po- latter program, of an officer of the state leg- '28. Q. The Governor's Forum program islature, who is also a candidate, in which litical advantage; that the questions asked has been broadcast for approximately eight of the candidate were determined he and others express their views on the ac- by the months by several participating stations. In complishments of the legislative session a director of the program; and that trie candi- this program, the governor -candidate is date was selected of "use" under the "equal opportunities" pro- because his news- seated in his office and speaks into a micro- vision of Sec. 315? worthiness and the network's desire to in- phone. The program consists of his answers terview him concerning current problems to and questions submitted by the listening A. No. For the reasons stated in Question and events. Would the candidate's opponent public. Questions asked are either tele- and Answer 29, above. be entitled to "equal opportunities ?" 31. Q. A former President expressed his phoned or written to the stations or direct- views with respect A. No, since the appearance of the candi- ly to his office. The questions which are to a forthcoming nation- date was on a program which was exempt telephoned or written to the several stations al convention of his party. A candidate for from are forwarded to the that party's nomination for President called the "equal opportunities" requirement pricipal participating a press to of Sec. 315. (Telegram to Lar Daly, July 6, station, which then selects the questions, conference comment on said 1960.) edits the questions, and accumulates them views, which conference was broadcast by on a tape. The questions telephoned or writ- two networks. Would said candidate's op- '25. Q. Does the appearance of a candi- ponent for the same nomination be entitled date on any of the following programs con- ten to the governor's office are likewise to selected and edited by his office for taping. "equal opportunities" stitute a "use" under the "equal opportuni- A. No, ties" provisions of Sec. 315: Meet the Press, The tape or tapes containing the questions since the appearance of the first Youth Wants to Know, Capitol. Cloakroom, are played In his office and the questions candidate was on a program which consti- Tonight, and PM? and the Governor's answers are then re- tuted "on- the -spot coverage of bona fide corded on a master tape prepared by his news events ", pursuant to Sec. 315(a)(4). A. The programs Meet the Press and (Telegram to Falkenberg & Falkenberg, July Youth Wants to Know office. Additional questions are asked of the were specifically re- Governor by the principal station's news- 7, 1960.) ferred to during the Senate debates on the IV. Who is a legally qualified 1959 amendments man, present in the governor's office, to candidate? as being regularly sched- amplify any prior question 32. Q. How uled news interview programs of the type and answer. On can a station know which intended to be exempt from the "equal occasion, further editing of the tape has candidates are "legally qualified "? opportunities" been made by the governor's office or by the A. The determination as to who is a legal- provision of Sec. 315. Thus, stations. The tape is to each ly qualified If the format of these programs is not sent of the candidate for a particular public changed participating stations by the governor's office within the meaning of Sec. 315 and the in any material respect, appear- office. There is no ances by a candidate on such programs prepared material or re- commission's rules must be determined by hearsal by the governor's office. Would the reference to the law of the state in which would not constitute a "use" under Sec. 315. appearance by the (See also Q. and A. 23.) governor-candidate on the election is being held. In general, a As to the Tonight the above program constitute a program, see Q. and A. 12. "use" under candidate is legally qualified if he can be (Letter to Sena- the "equal opportunities" provision of Sec. tor Russell B. Long, June 13, 1962.) voted for in the state or district in which 315? the election is being held, and, if elected, is '26. Q. A New Jersey television station eligible to serve in had been presenting for approximately two A. Yes. Such a program is not a news - the office in question. and one -half years a weekly program called interview program as contemplated by Sec. 33. Q. Need a candidate be on the ballot Between the Lines. This program consisted 315 (a) (2). This conclusion has been reached to be legally qualified? of interviews by a station moderator of per- since the selection and compilation of the A. Net always. The term "legally quali- sons involved with current public events in questions, as well as the production, super- fied candidate" is not restricted to persons New Jersey and New York. The incumbent, vision, control, and editing of the program whose names appear on the printed ballot; candidate for reelection to the state as- are not functions exercised exclusively by the term may embrace persons not listed sembly, appeared on the program. Would the stations. (Letter to Gov. Michael Di- on the ballot if such persons are making a his opponent be entitled to "equal oppor- Salle, June 8, 1962.) bona fide race for the office involved and tunities?" '29. Q. CBS Television Network presented the names of such persons, or their electors A. No. The commission ruled that ". a one -hour program entitled The Fifty Faces can, under applicable law, be written in by the program in question is the type of proof '62. The program consisted of a compre- voters so as to result in their valid election. gram Congress intended to be exempt from hensive news report of the current off -year The commission recognizes, however, that the equal time requirements elections and campaigns. It included a brief the mere fact that any name may be writ- of Sec. 315." ten in does (Letter to George A. Katz, Esq., Nov. 2, review of the history of off -year elections, not entitle all persons who may 1960.) individual and group interviews, on- the -spot publicly announce themselves as candidates to demand time '27. Q. The Governor's Radio Press Con- coverage of conventions and campaigns. and under Sec. 315; broadcast flash -backs of stations may make suitable and reasonable ference is a weekly 15-minute program currently newsworthy aspects requirements which has been broadcast approximately of the current campaigns and elections. In with respect to proof of the addition to the appearances on the broadcast bona fide nature of any candidacy on the two years employing essentially the same part of applicants format since its inception. In the program, of private citizens, voters, college students, for the use of facilities and candidates, there were approximately under Sec. 315. (113.120, 3.290, 3.657, esp. the governor- candidate is seated in his subsection [f]; office and speaks into a microphone; each twenty -five political figures, none of whom letters to Socialist Labor of was Party, Nov. 14, 1951, 7 R.R. '766; the participating stations has selected a on camera for more than approximately Julius F. newsman, two or three minutes. Some of the candi- Brauner, May 28, 1952, 7 R.A. 1189; Press Re- who, while located at his respec- lease of Nov. 26, 1941 tive station, asks questions of the governor dates appearing on the program mentioned [Mimeo 55732].) which the newsman considers to be news- their candidacy; others, including the mi- 34. Q. May a person be considered to be worthy. The questions are communicated to nority leader of the House of Representa- a legally qualified candidate where he has the governor- candidate by telephone from tives, who appeared in that capacity and made only a public announcement of his the respective stations and the questions discussed the prospect of his party in the candidacy and has not yet filed the required and the governor's answers are communi- fall elections, did not discuss their candi- forms or paid the required fees for securing a cated to the stations by the means of a dacies. The determination as to who was place on the ballot in either the primary broadcast line from his to appear on the program was made solely or general elections? office to the stations. by The questions and answers are taped both CBS News on the basis of its bona fide A. The answer depends on applicable state by his office and each of the participating news judgment that their appearances were law. In some states persons may be voted stations, and no tapes are supplied by the in aid of the coverage of the subject of the for by electorate whether or not they have governor to the stations. Questions asked of programs and not to favor or advance the gone through the procedures required for the governor and all of the material, in- candidacies of any of those who appeared, getting their names placed on the ballot it- cluding his answers, are not screened, or such appearances being incidental and sub- self. In such a state, the announcement of a edited by anyone in his office or on his be- ordinate to the subject of the documentary. person's candidacy - if determined to be half. The program is unrehearsed Is the appearance on the program of a can- bona fide is sufficient to and there didate, in as - bring him within is no prepared material of any kind used by his capacity minority leader of the purview of Sec. 315. In other states, the governor or by anyone on his behalf. the House of Representatives, a "use" with- however, candidates may not be "legally The newsmen are free to ask any question in the "equal opportunities" provision of qualified" until they have fulfilled certain they wish and each program is under the Sec. 315? prescribed procedures. The applicable state control of the participating stations. Does A. No. Such a program is a bona fide laws and the particular facts surrounding the appearance of the governor- candidate on news documentary pursuant to Sec. 315(a) the announcement of the candidacy are de- said program constitute a "use" under the (3). The appearance of the candidate there- terminatives. (Letter to Senator Earle C. "equal opportunities" provision of Sec. 315? in is incidental to the presentation of the Clements, Feb. 2, 1954; and see also subsec- A. No. Since the program involves the subject covered by the documentary and the tion [f] of 113.120, 3.290, 3.657.) collective participation of the stations' news- program is not designed to aid his candi- 35. Q. May a station deny a candidate men, is prepared by the stations, is under dacy. (Telegram to Judge John J. Murray, "equal opportunities" because it believes their sole supervision and control, has been June 12, 1962.) that the candidate has no possibility of be- regularly scheduled for a period of time, "30. Q. A television station had been pre- ing elected or nominated? and was not conceived or designed to fur- senting since 1958 a weekly 30 minute pro- A. No. Sec. 315 does not permit any such

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BROADCASTING, October 15, 1962 111 continued which they must pay. HOW TO COPE WITH CANDIDATES 48. Q. Is it necessary for a station to advise a candidate or a political party that time has been sold to other candidates? subjective determination by the station with convention has chosen its nominee. (Tele- A. No. The law does not require that respect to a candidate's chances of nomina- gram to Lar Daly, Nov. 3, 1960.) this be done. If a candidate inquires, how- tion or election. (Letter to Julius F. Brauner, 41. Q. When a state attorney general or ever, the facts must be given him. It should May 28, 1952, 7 R.R. 1189.) other appropriate state official having juris- be noted here that a station is required to 36. Q. When is a person a legally quali- diction to decide a candidate's legal qualifi- keep a public record of all requests for time fied candidate for nomination as the candi- cation has ruled that a candidate is not by or on behalf of political candidates, to- date of a party for President or Vice Presi- legally qualified under local election laws, gether with a record of the disposition and dent of the U. S.? can a licensee be required to afford such the charges made, if any, for each broad- "candidate" "equal opportunities" under cast. (413.120 [d], 3.290 [d], 3.657 [dl; and A. In view of the fact that a person may Sec. 315? telegram to Norman William Seemann, Esq., be nominated for these offices by the con- May 18, 1962.) ventions of his party without having ap- A. In such instances, the ruling of the peared on the ballot of any state having state attorney general or other official will *49. Q. If a station desires to make its presidential primary elections, or having prevail, absent a judicial determination. facilities available on a particular day for any pledged votes prior to the convention, (Telegram to Ralph Muncy, Nov. 5, 1954; political broadcasts to all candidates for the or even announcing his willingness to be a letter to Socialist Workers' Party, Nov. 23, same office, is one of the candidates pre- candidate, no fixed rule can be promulgated 1956.) cluded from requesting "equal opportuni- in answer to this question. Whether a per- V. When are candidates opposing candi- ties" at a later date if he does not accept son so claiming is in fact a bona fide candidates? the station's initial offer? date will depend on the particular facts of 42. Q. What public offices are included A. This depends on all of the circum- each situation, including consideration of within the meaning of Sec. 315? stances surrounding the station's offer of what he has time and, particularly, whether the efforts, if any, taken to secure A. Under the commission's rules, Sec. 315 station delegates or preferential votes in state pri- is applicable to both primary and general has given adequate advance notice. The maries. It cannot, however, turn on the li- elections, and public offices include all of- commission has held that a four day notice censee's evaluation of the claimant's chances fices filled by special or general election on by a Texas station to a congressman while for success. (Letter to Julius F. Brauner, a state national level Congress is in session does not constitute May 28, 1952, 7 1189; municipal, county, or R.R. and see also sub- as well as the nomination by any recognized adequate advance notice and the congress- section (f) of 413.120, 3.290, 3.657.) man is not foreclosed from his right to re- party of a candidate for such an office. quest "equal opportunities." (Letter to Jack 37. Q. Has a 315 claimant under Sec. suffi- 43. Q. May the station under Sec. 315 Neil, station KTRM, April 18, 1962.) ciently established his legal qualifications make time available to all candidates for when the facts show that after qualifying one office and refuse all candidates for an- .50. Q. With respect to a request for time for a place on the ballot for a particular of- other office? by a candidate for public office where there fice in the primary, he notified state officials has been no prior "use" by an opposing of his withdrawal therefrom A. Yes. The "equal opportunities" re- candidate, and then later quirement of Sec. 315 is limited to all legal- must the station sell the candi- claimed he had not really intended to with- ly qualified candidates for the same office. date the specific time segment he requests? draw, and where the facts further indicated A. No. Neither trie act nor the commis- that he was supporting another candidate 44. Q. If the station makes time available to seeking the nomination of one sion's rules contain any provisions which for the same office and was seeking the candidates require a party for a particular office, does Sec. 315 licensee to sell a specific time seg- nomination for an office other than the one ment to a candidate for public office. (Let- for which he claimed to be qualified? require that it make equal time available to the candidates seeking the nomination of ter to Mr. Bill Neil, station KTRM, March 9, A. No. Where a question is raised con- other parties for the same office? 1962.) cerning a claimant's legal qualification, it is incumbent on him to prove that he is in A. No, the commission has held that while 51. Q. Is a station required to sell to a fact legally qualified. The facts here did not both primary elections or nominating con- candidate time which is unlimited as to constitute an unequivocal showing of legal ventions and general elections are compre- total time and as to the length of each qualification. (Letter to Lar Daly, April 11, hended within the terms of Sec. 315, the segment? 1956; letter to American Vegetarian Party, primary elections or conventions held by A. Neither the act nor the commission's Nov. 6, 1958.) one party are to be considered separately rules contain provisions requiring stations from the primary elections or conventions to sell 38. Q. If a unlimited periods of time for po- candidate establishes his legal of other parties, and, therefore, insofar as litical broadcasts. S ec. 315 of the act im- qualifications only after the date of nomi- Sec. 315 is concerned, "equal opportunities" nation poses no obligation on any licensee to allow or election for the office for which he need only be afforded legally qualified can- the use of its station by any candidate. Com- was contending, is he entitled to equal op- didates for nomination for the same office mission's programming statement contem- portunities which would have been avail- at the same party's primary or nominating able plates the use of stations for political broad- had he timely qualified? convention. The station's actions in this re- casting. Where the station showed that sale A. No, for once the date of nomination or gard, however, would be governed by the of limited time segments to candidates was election for an office has passed, it cannot be public interest standards encompassed with- based on its experience and the interests of said that one who failed timely to qualify in the "fairness doctrine." (Letters to viewers in programming diversification, no therefor is still a "candidate." The holding KWFT, Inc., Oct. 22, 1948, 4 R.R. 885; Arnold commission action was required. (Telegram of the primary or general election termi- Peterson, May 13, 1952, 11 R.R. 234; WCDL, to J. B. Lahan, May 18, 1962; and telegrams nates the possibility of affording "equal op- April 3, 1953: Senator Joseph S. Clark, Jan. to Grover C. Doggette, Esq., May 22 and portunities," thus mooting the question of 25 and April 13, 1962; and telegram to Dr. 23, 1962. Cf., letter to station WLBT -TV, what rights the claimant might have been Edward J. Leuddeke, Oct. 25, 1961.) April 17, 1962 and letter to station WROX, entitled to under Sec. 315 before the elec- 45. Q. If the station makes time available May 2, 1962, where the commission indicated tion. (Letter to Socialist Workers' Party, to all candidates of one party for nomination that a public interest question would be Dec. 13, 1956; letter to Lar Daly, Oct. 31, for a particular office, including the suc- raised if the station failed to provide any 1956; 14 R.R. 713, appeal sub.nom. Daly v. cessful candidate, may candidates of other broadcast time to candidates in a major U.S. Case No. 11,946 [CA. 7th Cir.] dis- parties in the general election demand an election being held within the station's cov- missed as moot Mar. 7, 1957; cert. den. 355 equal amount of time under Sec. 315? erage area.) U.S. 826.) A. No. For the reason given above. (Let- 52. Q. If a station offers free time to op- 39. Q. Under the circumstances stated in ter to KWFT, Inc., Oct. 22, 1948, 4 R.R. 885.) posing candidates and one candidate de- the preceding question, is any post- election VI. What constitutes equal opportunities? clines to use the time given him, are other remedy available to the candidate, before (a) In general. candidates for that office foreclosed from the commission, under Sec. 315? 46. Q. Generally speaking, what consti- availing themselves of the offer? A. None, insofar as a candidate may de- tutes "equal opportunities ?" A. No. The refusal of one candidate does sire retroactive "equal opportunities." But A. Under Sec. 315 and 113.120, 3.290, and not foreclose other candidates wishing to this is not to suggest that a station can 3.657 of the commission's rules, no licensee use the time offered. However, whether the avoid its statutory obligation under Sec. 315 shall make any discrimination in charges, candidate initially declining the offer could by waiting until an election has been held practices, regulations, facilities, or services later avail himself of "equal opportunities" and only then disposing of demands for rendered to candidates for a particular would depend on all the facts and circum- "equal opportunities." (See citations in office. stances. (Letter to Leonard Marks, June 13, Question and Answer 38.) 47. Q. Is a licensee required or allowed to 1956, 14 R.R. 65.) 40. Q. A. a candidate for the Democratic give time free to one candidate where it 53. Q. If one political candidate buys sta- Party nomination for President, appeared on had sold time to an opposing candidate? tion facilities more heavily than another, is a variety program prior to the nominating A. The licensee is not permitted to dis- a station required to call a halt to such convention because of the prior appearance criminate between the candidates in any sales because of the resulting imbalance? of B, his opponent. After the closing of the way. With respect to any particular elec- convention, A claimed he was entitled to ad- A. No. Sec. 315 requires only that all tion it may adopt a policy of selling time, candidates be afforded "equal opportunities" ditional time in order to equalize his ap- or of giving time to the candidates free of pearance with that afforded B. Would A be to use the facilities of the station. (Letter to charge, or of giving them some time and Mrs. M. R. Oliver, 23, 1952, 11 239.) entitled to additional time? selling them additional time. But whatever Oct. R.R. A. No. A licensee may not be required to policy it adopts it must treat all candidates 54. Q. Can a station contract with the furnish the use of its facilities to a candi- for the same office alike with respect to the committee of a political party whereby It date for nomination for President after the time they may secure free and that for commits itself in advance of an election to

112 (FOR THE RECORD) BROADCASTING, October 15, 1962 furnish substantial blocks of time to the date B. (Letter to D. L. Grace, July 3, censees should negotiate with the affected candidates of that party? 1958.) candidates and that where the offer was mutually agreeable to such candidates, A. Neither Sec. 315 nor the commission's 60. Q. If a station broadcasts a program "equal opportunities" were being afforded rules prohibit a licensee from contracting sponsored by a commercial advertiser which candidate with a party for reservation of time in ad- includes one or more qualified candidates as to the candidates. Where the re- vance of an election. However, substantial speakers or guests, what are its obligations jected the proposal, however, and other with respect "equal opportuni- candidates accepted and appeared, the com- questions as to a possible violation of Sec. to affording mission stated: "Where the licensee per- 315 would arise if the effect of such prior ties" to other candidates for the same office? commitment were to disable a licensee from mits one candidate to use his facilities, Sec. A. If candidates are permitted to appear 315 then -simply by virtue of that use - meeting its "equal opportunities" obligations without cost to themselves, on programs equal oppor- 315. Congressman requires the licensee to 'afford under Sec. (Letter to sponsored by commercial advertisers, oppos- tunities to all other such candidates for that M. Nov. 25, 1955.) Frank Karsten, ing candidates are entitled to receive com- office in the use of such broadcasting sta- 55. Q. Where a television station had parable time also at no cost. (Letter to Sen. tion.' This obligation may not be avoided previously offered certain specified time A. S. Mike Monroney, Oct. 16, 1952, 11 R.R. by the licensee's unilateral actions in pick- segments during the last week of the cam- 451; and telegram to WWIN, May 3, 1962.) ing a program format, specifying partici- A, other than and in addition to the paign to candidate who declined the pur- 61. Q. Where a candidate for office in a pants chase, and then sold the same segments to state or local appears on a candidates, setting the length of the pro- A's opponent, was the station obligated un- election national gram, the time of taping, the time of broad- network program, is an opposing candidate to der Sec. 315 to accede to A's subsequent re- for the same office entitled to equal facilities cast, etc., and then offering the package quest for particular time periods immediate- over stations which carried the original pro- the candidates on a 'take it or leave it-this ly preceding or following the time segments gram and serve the area in which the elec- is my final offer' basis. For . Sec. 315 previously offered to him and refused by him tion campaign is occurring? provides that the station 'shall have no pow- and subsequently sold to his opponent? er of censorship over the material broad- A. Yes. Under such circumstances an op- cast.' (Cf. Port Huron Broadcasting Co., 4 A. No. But the time offered to candidate posing candidate would be entitled to time R.R. 1.) Clearly, the 'take it or leave It' A must be generally comparable. The prin- on such stations. (Letter to Sen. A. S. Mike basis described above would constitute such cipal factors considered in this situation Monroney, Oct. 9, 1952.) prohibited censorship, since it would, in were: (a) the total amount of time presently effect, be dictating the very format of the scheduled for each candidate; (b) the time 62. Q. Where a candidate appears on a program to the candidate -and thus, an im- segments presently offered to candidate A; particular program-such as a regular series portant facet of the material broadcast.' (c) the time segments presently scheduled of forum programs -are opposing candidates We wish to make clear that the commission for candidate A's opponent and previously entitled to demand to appear on the same is in no way saying that one format is more rejected by candidate A; (d) the time seg- program? in the public interest than another. On the ments now scheduled for candidates for oth- contrary, the thrust of our ruling is that er offices, if any, and previously by A. Not necessarily. The mechanics of the rejected problem of "equal opportunities" must be the Act bestows upon the candidate the candidate A; and (e) the station's possible to the and other similar obligations to other candidates for office. left to resolution of the parties. And while right choose format factors such as the size of the potential au- aspects of 'the material broadcast', with no (Telegram to Major General Harry John- right of 'censorship' in the licensee." Cf. son, Nov. 1, 1961.) dience because of the appearance of the first candidate on an established or popular Farmers Educational and Cooperative Union 56. Q. If a station has a policy of confin- program might very well be a matter for of America, North Dakota Division vs. ing political broadcasts to sustaining time, consideration by the parties, it cannot be WDAY, Inc., 360 U. S. 525. (Letter to Nicho- but has so many requests for political time said, in the abstract, that "equal opportuni- las Zapple, Oct. 5, 1962.) that it cannot handle them all within its ties" could only be provided by giving op- 65. Q. In affording "equal opportunities." sustaining schedule, may it refuse time to a posing parties time on the same program. may a station limit the use of its facilities candidate whose opponent has already been (Letter to Harold Oliver, Oct. 31, 1952; let- solely to the use of a microphone? of its granted time, on the basis established ter to Julius F. Brauner, Oct. 31, 1952.) A. A station must treat opposing candi- policy of not cancelling commercial pro- use of grams in favor of political broadcasts? 63. Q. Where a station asks candidates A dates the same with respect to the and B (opposing candidates in a primary its facilities and if it permits one candidate A. No. The station cannot rely upon its election) to appear on a debate -type pro- to use facilities over and beyond the micro- policy if the latter conflicts with the "equal gram, the format of which Is generally ac- phone, it must permit a similar usage by opportunities" requirement of Sec. 315. ceptable to the candidates, but with no re- other qualified candidates. (Letter to D. L. (Stephens Broadcasting Co., 11 F.C.C. 61, strictions as to what issues or matters might Grace, July 3, 1958.) 3 R.R. 1.) be discussed, and candidate A accepts the VII. What limitations can be put on the 57. Q. If one candidate has been nomi- offer and appears on the program and can- use of facilities by a candidate? nated by Parties A, B, and C, while a sec- didate B declines to appear on the program, ond candidate for the same office is nomi- is candidate B entitled to further "equal 66. Q. May a station delete material in a nated only by Party D, how should time be opportunities" in the use of the station's fa- broadcast under Sec. 315 because it believes allocated as between the two candidates? cilities within the meaning of Sec. 315 of the material contained therein is or may be A. Sec. 315 has reference only to the use the act? If so, is any such obligation met libelous? of facilities by persons who are candidates by offering candidate B, prior to the pri- A. No. Any such action would entail for public office and not to the political mary, an opportunity to appear on a pro- censorship which is expressly prohibited by parties which may have nominated such gram of comparable format to that on which Sec. 315 of the Communications Act. (Port candidates. Accordingly, if broadcast time candidate A appeared, or is the station Huron Broadcasting Co., 12 FCC 1069, 4 R.R. is made available for the use of a candi- obligated to grant candidate B time equal to 1; WDSU Broadcasting Co., 7 R.R. 769.) date for public office, the provisions of Sec. that used by candidate A on the program in question unrestricted as to format? 67. Q. If a legally qualified candidate 315 require that "equal opportunities" be af- broadcasts libelous or slanderous remarks, is forded each person who is a candidate for A. Since the station's format for reason- the station liable therefor? the same office, without regard to the num- able in structure and the station put no re- ber of nominations that any particular A. In Port Huron Broadcasting Co., 12 strictions on what matters and issues might FCC 1069, 4 R.R. 1, the commission ex- candidate may have. (Letter to Thomas W. be discussed by candidate B and others who Wilson, Oct. 31, 1946.) pressed an opinion that licensees not direct- appeared on the program in question, It ly participating in the libel might be ab- (b) Comparability. offered candidate B "equal opportunities" solved from any liability they might other- in the use of its 58. Q. Is a station's obligation under Sec. facilities within the mean- wise incur under state law, because of the ing of Sec. 315 of the act. The 315 met if it offers a candidate the same station's operation of Sec. 315, which precludes them amount of time an opposing candidate has further offer to candidate B, prior to the from preventing a candidate's utterances. primary, of its facilities on a "comparable commission's rul- received, where the time of the day or week format" In a subsequent case, the afforded the first candidate is superior to was reasonable under the facts of ing in the Port Huron case was, in effect, that offered his opponent? the case, consistent with any continuing ob- affirmed. the Supreme Court holding that ligation to afford candidate B "equal op- since a licensee could not censor a broad- A. No. The station in providing "equal portunities" in the use of the station which opportunities" must consider the desirability cast under Sec. 315, Congress could not he may have had. (Letter to Congressman have intended to compel a station to broad- of the time segment allotted as well as its Bob Wilson, Aug. 1, 1958.) length. And while there is no requirement cast libelous statements of a legally quali- that a station afford candidate B exactly the 64. Q. A licensee offered broadcast time fied candidate and at the same time subject same time of day on exactly the same day to all the candidates for a particular office itself to the risk of damage suits. (Read: of the week as candidate A, the time seg- for a joint appearance, the details of which Farmers Educational & Cooperative Union of ments offered must be comparable as to de- program were determined solely by the America vs. WDAY, Inc., 79 S. Ct. 1302 (Oct. licensee. If candidate A rejects the offer 1958] 89 N.W. 2d 102, 164 F. Supp. 928.) sirability. and candidate B and /or other candidates 59. Q. If candidate A has been afforded accepts and appears, would candidate A be 68. Q. Does the same immunity apply in time during early morning, noon and eve- entitled to "equal opportunities" because of a case where the chairman of a political ning hours, does a station comply with Sec. the appearance of candidate B and /or other party's campaign committee, not himself a 315 by offering candidate B time only dur- candidates on the program previously of- candidate, broadcasts a speech in support of ing early morning and noon periods? fered by the licensee to all of the candi- a candidate? A. No. However, the requirements of dates? A. No, licensees are not entitled to assert comparable time do not require a station A. Yes, provided the request is made by the defense that they are not liable since to make available exactly the same time pe- the candidate within the period specified by the speeches could have been censored with- riods. nor the periods requested by candi- the rules. The commission stated that li- out violating Sec. 315. Accordingly, they

BROADCASTING, October 15, 1962 113 the commission's rules against the above HOW TO COPE WITH CANDIDATES continued practices. It would be reasonable to assume that the group time used by a candidate is. for the purposes of Sec. 315, time paid were at fault in permitting such speeches to a commercial advertiser whose advertising normal be broadcast. (Felix vs. Westinghouse Radio was directed to promoting its business with- for by the candidate through the in area as that within which per- device of a recognized political campaign Stations, 186 F. 2d 1, cert. den. 341 U. S. the same committee, even though part of the cam- 909.) sons may vote for the particular office for which such person is a candidate. paign funds was derived from sources other 69. Q. A candidate prepared a 15- minute than the candidates' contributions. (Letter video contained the opinions of 77. Q. Considering the limited geograph- tape which ical area which a member of the House of to Edward de Grazia, Oct. 14, 1954). several private citizens with respect to an 84. Q. When a candidate and his im- election. If Representatives serves, must candidates for issue pertinent to the pending the House be charged the "local" instead mediate family own all the stock in a cor- the station broadcast such program in porate licensee and the candidate is the which the candidate did not appear, would of the "national" rate? A. This question cannot be answered president and general manager, can he pay the immunity afforded licensees by Sec. 315 for time to the corporate licensee from from liability for the broadcast of libelous categorically. To determine the maximum rates which could be charged under Sec. 315, which he derives his income and have the or slanderous remarks by candidates be the commission would have to know the licensee make a similar charge to an oppos- applicable? criteria a station uses in classifying "local" ing candidate? A. No. The provision of Sec. 315 pro- versus "national" advertisers before it could A. Yes. The fact that a candidate has a hibiting censorship by a licensee over ma- determine what are "comparable charges." financial interest in a corporate licensee terial broadcast pursuant to Sec. 315 applies In making this determination, the commis- does not affect the licensee's obligation un- only to broadcasts by candidates themselves. sion does not prescribe rates but merely reder Sec. 315. Thus, the rates which the Sec. 315, therefore, is not a defense to an quires equality of treatment as between 315 licensee may charge to other legally quali- action for libel or slander arising out of broadcasts and commercial advertising. (Let- fled candidates will be governed by the rate broadcasts by non -candidates speaking in ter to Congressman Richard M. Simpson, which the stockholder candidate actually behalf of another's candidacy. Since Sec. Feb. 27, 1957.) pays to the licensee. If no charge is made 315 does not prohibit the licensee from cen- 78. Q. Is a political candidate entitled to to the stockholder candidate, it follows that soring such a broadcast, the licensee is not receive discounts? other legally qualified candidates are en- entitled to the protection of Sec. 315. (Letter A. Yes. Under 413.120, 3.290 and 3.657 of titled to equal time without charge. (Letter to Mr. William P. Webb, April 24, 1962.) the commisison's rules, political candidates to Charles W. Stratton, March 18, 1957.) 70. Q. If a candidate secures time under are entitled to the same discounts that IX. Period within which request must be Sec. 315, must he talk about a subject di- would be accorded persons other than can- made. rectly related to his candidacy? didates for public office under the condi- . 85. Q. When must a candidate make a A. No. The candidate may use the time tions specified, as well as to such special request of the station for opportunities equal as he deems best. To deny a person time on discounts for programs coming within Sec. to those afforded his opponent? the ground that he was not using it in fur- 315 as the station may choose to give on a A. Within one week of the day on which therance of his candidacy would be an exer- non -discriminatory basis. the prior use occurred. (Subsection [e] of cise of censorship prohibited by Sec. 315 79. Q. Can a station refuse to sell time 413.120, 3.290, and 3.657 of the commission WWIN, May 3, 1962.) (Letter to WMCA, Inc., May 15, 1952, 7 R.R. at discount rates to a group of candidates rules; and telegram to 1132.) for different offices who have pooled their 88. Q. A U. S. senator, unopposed can- 71. Q. If a station makes time available to resources to obtain a discount, even though didate in his party's primary, had been an office holder who is also a legally quali- as a matter of commercial practice, the sta- broadcasting a weekly program entitled fled candidate for reelection and the office tion permits commercial advertisers to buy Your Senator Reports. If he becomes op- holder limits his talks to non -partisan and a block of time at discount rates for use by posed in his party's primary, would his op- informative material, may other legally various businesses owned by them? ponent be entitled to request "equal oppor- qualified candidates who obtain time be lim- A. Yes, Sec. 315 imposes no obligation on tunities" with respect to all broadcasts of ited to the same subjects or the same type a station to allow the use of its facilities Your Senator Reports since the time the in- of broadcast? by candidates, and neither that section nor cumbent announced his candidacy? A. No. Other qualified candidates may the commission's rules require a station to A. No. A legally qualified candidate an- use the facilities as they deem best in their sell time to a group of candidates on a nouncing his candidacy for the above nomi- own interest. (Letter to Congressman Allen pooled basis, even though such may be the nation would be required to request "equal Oakley Hunter, May 28, 1952, 11 R.R. 234.) practice with respect to commercial adver- opportunities" concerning a particular 72. Q. May a station require an advance tisers. (Letter to WKBT -WKBH, Oct. 14, broadcast of Your Senator Reports not later script of a candidate's speech? 1954.) than one week after the date of such broad- A. Yes, provided that the practice is uni- 80. Q. If candidate A purchases ten time cast. Thus, any of the incumbent's op- formly applied to all candidates for the segments over a station which offers a dis- ponents for the nomination who first an- same office using the station's facilities, and count rate for purchase of that amount of nounced his candidacy on a particular day, the station does not undertake to censor time, is candidate B entitled to the discount would not be in a position to request "equal the candidate's talk, (Letter to H. A. Rosen- rate if he purchases less time than the opportunities" with respect to any showing berg, Louisville, Ky., July 9, 1962, 11 R.R. minimum to which discounts are applicable? of Your Senator Reports which was broad- 236.) A. No. A station is under such circum- cast more than one week prior to the date 73. Q. May a station have a practice of stances only required to make available of such announcement. (Letter to Sen. requiring a candidate to record his proposed the discount privileges to each legally quali- Joseph S. Clark, April 16, 1962.) broadcast at his own expense? fled candidate on the same basis. X. Issuance of interpretations of Sec. 315 A. Yes. Provided again that the proce- 81. Q. If a station has a "spot" rate of two by the commission. dures adopted are applied without discrim- dollars per "spot" announcement, with a rate 87. Q. Under what circumstances will the ination as between candidates for the same reduction to one dollar if 100 or more such commission consider issuing declaratory or- office and no censorship is attempted. (Let- "spots" are purchased on a bulk time sales ders, interpretive rulings or advisory opin- ter to H. A. Rosenberg, Louisville, Xy., July contract, and if one candidate arranges with ions with respect to Sec. 315? 9, 1962, 11 R.R. 236.) an advertiser having such a bulk time con- A. Sec. 5(d) of the Administrative Pro- VIII. What rates can be charged candi- tract to utilize five of these spots at the one cedure Act, Title 5, U.S.C.A., provides that dates for programs under Sec. 315? dollar rate, is the station obligated to sell "The agency is authorized in its sound dis- 74. Q. May a station charge premium the candidates of other parties for the same cretion, with like effect as in the case of rates for political broadcasts? office time at the same one dollar rate? other orders, to issue a declaratory order to A. No. Sec. 315, as amended, provides that A. Yes. Other legally qualified candidates terminate a controversy or remove uncer- the charges made for the use of a station by are entitled to take advantage of the same tainty." However, agencies are not required a candidate "shall not exceed the charges reduced rate. (Letter to Senator A. S. Mike to issue such orders merely because a re- made for comparable use of such stations Monroney, Oct. 16, 1952.) quest is made therefor. The grant of au- for other purposes." 82. Q. Where a group of candidates for thority to agencies to issue declaratory 75. Q. Does the requirement that the different offices pool their resources to pur- orders is limited and such orders are au- charges to a candidate "shall not exceed the chase a block of time at a discount, and an thorized only with respect to matters which charges for comparable use" of a station individual candidate opposing one of the are required by statute to be determined for other purposes apply to political broad- group seeks time on the station, to what rate "on the record after opportunity for an casts by persons other than qualified candi- is he entitled? agency hearing." See Attorney General's dates? A. He is entitled to be charged the same Manual on the Administrative Procedure A. No. This requirement applies only to rate as his opponent since the provisions of Act, pp. 59, 60; also, In re Goodman, 12 FCC candidates for public office. Hence, a sta- Sec. 315 run to the candidates themselves 678, 4 Pike and Fischer R.R. 98. In general, tion may adopt whatever policy it desires and they are entitled to be treated equally the commission limits its interpretive rul- for political broadcasts by organizations or with their individual opponents. (Report ings or advisory opinions to situations where persons who are not candidates for office, and Order, Docket 11092, 11 R.R. 1501.) (Cf. the critical facts are explicitly stated with- consistent with its obligation to operate in Question and Answer 60; and telegram of out the possibility that subsequent events the public interest. (Letter to Congressman WWIN. May 3, 1962.) will alter them. It prefers to issue such Charles C. Diggs, Jr., March 16, 1955.) 83. Q. Is there any prohibition against the rulings or opinions where the specific facts 76. Q. May a station with both "national" purchase by a political party of a block of of a particular case in controversy are be- and "local" rates charge a candidate for time for several of its candidates, for alloca- fore it for decision. (Letter to Pierson, Ball local office its "national" rate? tion among such candidates on the basis of & Dowd, June 18, 1958.) A. No. Under 113.120, 3.290 and 3.657 of personal need, rather than on the amount the commission's rules a station may not each candidate has contributed to the par- An asterisk denotes a new question and charge a candidate more than the rate the ty's campaign fund? answer (not included in previous political station would charge if the candidate were A. There is no prohibition in Sec. 315 or broadcasting statements).

114 (FOR THE RECORD) BROADCASTING, October 15, 1962 Continued from page 106 -By order, commission waived Sec. 1.365 of rules and granted assignment of cp and license to Radio Twelve -Forty Inc. We're proud WEUC Ponce, P. R. -Cp to increase day- (owned by Northern Wyoming Bcstg. Co.); time power from 1 kw to 5 kw and install consideration $52,152. Northern Wyoming new trans. Ann. Oct. 4. is licensee of KBBS Buffalo, and KASL of our Newcastle, both Wyoming. Action Oct. 10. New fm stations KYSN, KYSN Bcstg. Co., Colorado Springs, Colo. -By order, commission, on ACTIONS BY FCC showing of compliance with exceptions to St. Louis, Mo. -The Pulitzer Publishing three -year holding rule, granted (1) re- Stainless Co. Granted cp for new class C fm to op- newal of license and (2) transfer of control erate on 107.7 mc, ch. 299, 100 kw. Ant. from WKID Bcstg. Co. to Donald T. Hard- height above average terrain 849 ft. P.O. ing Jr.; consideration $26,250 which in- address 1111 Olive St., St. Louis. Estimated cludes $6,250 for 23.8% interest in trans- construction cost $63,000; first year op- feror's station WKID Urbana, Ill. Action TOWER erating cost and revenue to be figured with Oct. 10. am and tv operation. Principals: applicant WQSR (formerly WQSY), Entertainment company is complex of individuals and and Amusements of Ohio Inc., Solvay, N. Y. other firms having ownership interests. The -By order, commission, on showing of Pulitzer Publishing Co. is licensee of KSD- compliance with exceptions to three -year say these AM-TV (and publishes St. Louis Post -Dis- holding rule, granted assignment of license patch). Action Oct. 10. to WQSR Inc. (Malcolm Richards, Jean N. leading Manchester, N. H.- Knight Radio Inc. Erickson and Sophie S. Morrison) for $30.- Granted cp for new class B fm to operate 000 and other considerations. Action Oct. 10. broadcasters on 101.1 mc, 5 kw. Ant. height above average terrain 920 ft. P.O. address 490 Common- APPLICATIONS wealth Ave., Boston. Estimated construction cost $21,000; first year operating cost KSEA (FM) San Diego, Calif.-Seeks as- and revenue to be figured jointly with am signment of cp from Alex M. Victor (100 %), operation. Norman Knight sole owner of d/b as Seaboard Bcste. Inc., to Clinton Dan new station and WHEB Portsmouth, N. H. McKinnon and Michael Dee McKinnon Action Oct. 10. (each 50 %), tr /as Broodmoor Bcstg. Corp. Consideration $5,000. Assignee also operates APPLICATIONS KSON San Diego. Ann. Oct. 9. Panama City, Fla. -Mus -Air Inc. 92.9 mc, KTUX Pueblo, Colo. -Seeks assignment ch. 225, 90.8 kw. Ant. height above average of license to H. Myers Bumgardner (100 %), terrain 743 ft. P.O. address Box 561, Panama trustee in bankruptcy, from Wayne D. City. Estimated construction cost $38,900; Costner, sole owner, d/b as Steel City first year operating cost $25,000; revenue Bcstg. Inc. Ann. Oct. 5. WSOL Tampa, Fla. -Seeks assignment of Jim T.Patrolnisrimy (each 50 %)trBoth are license from WPIT Inc. to Rust Craft part owners of restaurant. Ann. Oct. 5. Greeting Cards Inc., sole owner of WPIT Clarion, Iowa -Wright County Radio Co. Inc. No financial consideration involved, as 95.7 mc, ch. 239, 48.7 kw. Ant. height above assignment is for purpose of corporate average terrain 126 ft. P.O. address Box integration and simplification. Assignor is 930, Henryetta, Okla. Estimated construc- large corporation with no majority stock- tion cost $650 (broadcast equipment to be holder. Rust Craft Greeting Cards Inc. is rented & included in operating cost): first sole owner of Rust Craft Bcstg. Co., li- ROY L. HICKOX year operating cost $29,377; revenue $36,000. censee of WSTV- AM -FM -TV Steubenville, Vice President & Gen. Mgr. Marvin L. Hull is sole applicant; is gen. Ohio; WBOY -AM -TV Clarksburg, W. Va.; man. of KHEN Henryetta. Ann. Oct. 4. and WRGP -TV Chattanooga, Tenn. Assignor Big Rapids, Mich. -WBRN Inc. 92.1 mc, also 40% owner of WVUE -TV New Orleans, ch. 221, 3 kw. Ant. height above average La. Present proposed liquidation of assets terrain 78 ft. P.O. address Big Rapids. Esti- of WPIT Inc. also involves WPIT -AM -FM WCCF mated construction cost $9,800; first year Pittsburgh, Pa., and WRDW -TV Augusta, PUNTA GORDA, FLORIDA operating cost $13,800; revenue $15,000. Ga. Ann. Oct. 10. Principals: John A. and Elaine E. White WRDW -TV Augusta, Ga.-Seeks assign- (80% jointly) and Marjorie Denison (20 %). ment of license and cp from WPIT Inc. to Principals also hold majority interest in Rust Craft Greeting Cards Inc., sole owner WBZI Brazil, Ind. Ann. Oct. 5. of WPIT Inc. No financial consideration in- *Geneseo, N. Y. -State University of New volved, as assignment is for purpose of York. 88.1 mc, ch. 201, 8 w. Ant. height corporate integration and simplification. above average terrain 32 ft. P.O. address Assignor is large corporation with no ma- Albany, N. Y. Estimated construction cost jority stockholder. Rust Craft Greeting $2,000; first year operating cost $1400. Prin- Cards Inc. is sole owner of Rust Craft cipals: board of trustees. Ann. Oct. 5. Bcstg. Co., licensee of WSTV- AM -FM -TV *Meadville, Pa.- Allegheny College. 88.1 Steubenville, Ohio; WBOY-AM -TV Clarks- mc, ch. 201, 330 w. Ant. height above aver- burg, W. Va.; and WRGP -TV Chattanooga, age terrain 79 ft. P.O. address Box 28, Tenn. Assignor also 40% owner of WVUE- Meadville. Estimated construction cost $10,- TV New Orleans, La. Present proposed 364; first year operating cost $2,125. Prin- liquidation of assets of WPIT Inc. also in- cipals: officers of college. Ann. Oct. 5. volves WPIT-AM -FM Pittsburgh, Pa., and WSOL Tampa, Fla. Ann. Oct. 10. Existing fm station KGHL -AM -TV Billings, Mont. -Seeks assignment of license from P. N. Fortin (50 %) APPLICATION and Warren J. and Kenneth L. Hancock (each 25 %. d/b as Midland Empire Bcstg. WILLIAM SETLIFFE *WIPR -FM San Juan, Puerto Rico -Mod. Co., to Paul Crain, Dan Snyder (each 30 %), of cp (as modified, which authorized change Mr. Fortin (12.5 %), Messrs. Hancock (each Chief Engineer in frequency, increase in effective radiated 6.25 %), Thor Myhre, Warne Johnson, and power; installation of new trans.; installa- James Battine (each 5 %), tr /as Crain - tion of new ant. and make change in ant. Snyder Tv Inc. Consideration $745,000. Mr. system) to change frequency from 91.5 mc, Crain owns 42% KQTY Everett, Wash., 25% If you're planning a tower, take ch. 218 to 91.3 mc, ch. 217. Ann. Oct. 5. KQDI Bismarck, N. D., 50% KUDI Great Falls, Mont., sole owner KUDY Spokane, advantage of Stainless' experi- Ownership changes Wash., and 38% of KRTV (TV) Great Falls. ence in designing and fabricating is 51% Mr. Snyder owner of KRTV (TV) TV all kinds ACTIONS BY FCC Great Falls. Ann. Oct. 10. AM, FM and towers of -up to 1749' tall. WINN, WINN Bcstg. Corp., Louisville, Ky. KGHL Billings, Mont.-Seeks assignment -Granted (1) renewal of license and (2) of license from above principals of Crain - assignment of license and cp to Kentucky Snyder Tv Inc., to George C. and Wilda G. Bluegrass Hatch (each 50 %), tr/as Copper Bcstg. Co., Central Bcstg. Inc. (owned by through 100% ownership by Salt Lake City Bcstg. Co. Inc.); consideration $500,000; Bcstg. Inc. Consideration $204,285. Crain - conditioned that assignment not be consum- Snyder expects no financial gain from mated until assignee disposes of all interest Get your free book to prior transaction. Assignment is contingent upon in WFKY Frankfort, pursuant grant of KGHL -AM -TV from Midland Em- describing these commission consent. Bluegrass is licensee pire to Crain- Snyder. Salt Lake City is of WVLK -AM -FM Lexington, and owns licensee of KALL Salt Lake City. Ann. installations. WFKY Frankfort, WCMI -AM -FM Ashland, Oct. 10. and WHOO -AM -FM Orlando, all Florida. Action Oct. 10. KATL Miles City, Mont.-Seeks transfer RAJI, Helmer Inc. Little Rock, Ark. - of control of licensee corporation to Robert Granted assignment of license to Glen A. J. Scanlan (81.16 %), son and executor of Harmon; consideration $105,000. By letter, estate of Sarah M. Scanlan (deceased). No reminded Harmon of past laxity in logging financial consideration involved. Mr. Scan- programs by WINN (of which he was presi- lan is vp, general manager and publisher dent, general manager and 45% owner) of Miles City Star, daily newspaper. Ann. and, that, consequently, expects KAJI op- Oct. 4. eration to comply. Action Oct. 10. KPTL Carson City, Nev. -Seeks assign- NORTH WALES PENNSYLVANIA KRAL, Rawlins Bcstg. Co., Rawlins, Wyo. ment of license to Capital Bcstg. Co. of

BROADCASTING, October 15, 1962 115 Nevada from John E. Vernor (100 %). Mr. Hearing cases Bloomington of its only vhf assignment, Vernor remains sole owner, as assignment its only local outlet and its only grade A is for operational and business reasons and INITIAL DECISIONS or better signal. It held that only by re- Involves no consideration. Ann. Oct. 5. maining as Bloomington assignment can Hearing Examiner Thomas H. Donahue ch. 4 be expected to serve truly as outlet WENE Endicott, N. Y. -Seeks assignment issued initial decision looking toward grant- meeting particularly needs of that com- of license to Southern Tier Radio 1nc. (G. ing applications for new daytime am sta- munity for local self- expression. Action Allan and Florence B. Bengtson, each 50 %) tions to operate on 1050 kc of Oakland Oct. 10. from Ottaway Stations Inc. (James H. Otta- Radio Station Corp. with 500 w in Oakland, way, 40 %, and Ruth B. Ottaway, 30 %; also Md., and Dennis A. Sleighter and Willard By memorandum opinion and order, Mr. Ottaway and Nikolai Sokoloff as co- D. Sleighter with 250 w in Everett, Pa., commission (1) approved agreement be- executors under will of Mrs. Ruth O. Soko- and Franklin Bcstg. Inc., to increase power tween John S. Townsend, tr /as Commercial $177,500. Assignors Service Co., and Parkway Bestg. Co., ap- loff, 30 %). Consideration of station WCEF Parkersburg, W. Va., on plicants new am stations to Stroudsburg, Pa., and WDOS 1050 D, from 1 to 5 kw, all conditioned for daytime own WVPO kc, operate on 930 kc in Buena Vista, Va., Oneonta, N. Y. Ann. Oct. 9. that pre -sunrise operation with daytime whereby Townsend will withdraw his ap- WLFH Little Falls, N. Y. -Seeks assign- facilities is precluded pending final deci- plication upon reimbursement by Parkway and license to Carmen Hentosh sion in Doc. 14419, and additional condition ment of cp to and Sleighter of $1,929, and (2) dismissed Townsend ap- Gaines (100 %), executrix of estate of attached Oakland grants. plication. Action Oct. 10. Walter T. Gaines (deceased). No financial Action Oct. 10. consideration involved. Ann. Oct. 5. Hearing Examiner Basil P. Cooper is- By memorandum opinion and order, toward (1) commission granted request by Warsaw - KNDC Hettinger, N. D. -Seeks transfer sued initial decision looking Mount Olive Bcstg. Co., Warsaw, N. C., licensee corporation from granting application of Eliades Broadcast of control of new to operate on 1540 and assigned new file number as of Janu- D. J. Schults (115 shares), Gary Hendricks Co. for am station ary 24 to application of Wendell- Zebulon and kc, 10 kw, reduced to 1 kw during critical (9 shares), Ralph Shults (1 share), hours, D, in Hopewell, Va., conditioned Radio Co. to increase power of station Jonas Johnson (8 shares), d/b as Hettinger that -sunrise operation with daytime WETC Wendell -Zebulon, N. C., on 540 kc, Bcstg. Co. (191 shares issued), to Sturgis pre D, from 250 w to 5 kw with DA, which Inc. J. Kleven, 56.4% owner, facilities is precluded pending final deci- Radio (Leslie Doc. 14419; (2) appli- was amended January 24 to specify new Marguerite E. Kleven, 35 %, and Clarence sion in and denying DA system. WETC had filed petition April Russell Molstad, each 4.3 %) cation of 1540 Radio Inc. for new station Glover and 10 18 to accept amendment to its application Kenneth L. Hirsch (each GB! shares). to operate on same frequency with kw, and DA, D, in Va. Action Oct. 10. with retention of its present file number Remainder of shares held by Cecil Clark, Richmond, BP- 15185. Action Oct. 10. 57, and Allen R. McIntyre, 1. Consideration Hearing Examiner Thomas H. Donahue grant- By order, commission denied petition $21,812. Sturgis Radio Inc. is owner of issued initial decision looking toward (later retitled "Application for Review ") WBHB Sturgis, S. D.; Mr. Hirsch is em- ing applications of Vernon E. Pressley for by St. Anthony Television Corp. directed ployed by Meyer Bcstg. Co., Williston, new am station to operate on 920 kc, 500 against certain language concerning N. D. Ann. Oct 5. w. D, in Canton, N. C., and Folkways Bcstg. its WTCW failure to construct tv station KHMA (ch. -AM -FM Pittsburgh, Pa. -Seeks as- Inc. to increase power of station 11) Houma, La., WPIT 1 5 which was contained in Rust Craft Whttesburg, Ky., from kw to kw, con- 31 signment of cp and license to on 920 kc, D, Aug. Broadcast Bureau's memorandum Greeting Cards Inc. from WPIT Inc., tinued operation both condi- opinion and order which (1) granted spe- wholly -owned subsidiary of Rust Craft tioned that pre -sunrise operation with day- cial temporary authority to New Orleans No time facilities precluded pending final Greeting Cards Inc. financial considera- decision in Doc. 14419, and additional con- Television Corp. to operate station WVUA- tion involved, as assignment is for purpose dition to Pressley grant to curb any ob- TV New Orleans, La., on ch. 12 from site of corporate integration and simplification. of its station WVUE, ch, 13, at Jung Hotel Assignor is large corporation with no ma- jectionable interference to WWIT Canton, in New Orleans, for period ending Nov. jority stockholder. Rust Craft Greeting N. C. Action Oct. 9. 30 and which (2) denied opposing pleadings Cards Inc. is sole owner of Rust Craft Hearing Examiner Forest L. McClenning by St. Anthony and by Capitol Bcstg. Co. Bcstg. Co., licensee of WSTV-AM -FM -TV issued initial decision looking toward grant- (WJTV, ch. 12), Jackson, Miss. After re- Steubenville, Ohio; WBOY-AM -TV Clarks- ing application of WFYC Inc. to increase view, commission found no error in Aug. burg, W. Va.; and WRGP -TV Chattanooga. power of station WFYC Alma, Mich., from 31 memorandum opinion. Action Oct. 10. Tenn. Assignor also 40% owner of WVUE- 1 kw to 5 kw, with DA, continued opera- By letter, commission advised TV New Orleans, La. Present proposed tion on 1280 kc, D; condition and pre - Trans - facilities continent Tv Corp., licensee of KERO -TV, liquidation of assets of WPIT Inc. also in- sunrise operation with daytime ch. 10, Bakersfield, Calif., that, should volves WSOL Tampa, Fla., and WRDW -TV, precluded pending final decision in Doc. court deny that station's request for stay Augusta. Ga. Ann. Oct. 10. 14419. Action Oct. 4. in Bakersfield deintermixture case, com- KDSJ Deadwood, S. D. -Seeks assign- DESIGNATED FOR HEARING mission proposes to return Transcontinent's ment of license from John, Ell, and Harry applications for renewal of licenses of Daniels (each 3355 %), partners d/b as The Fran -Mack Bestg. Inc., Fayetteville, N. C., KERO -TV and aux. (On March 22, 1981, Heart of the Black Hills Station, to Messrs. and Radio Smiles Inc., Spring Lake, commisison substituted ch. 23 for ch. 10 to Eli and Harry Daniels (each 50 %), tr /as N. C.-Designated for consolidated hearing make Bakersfield all -uhf, effective Dec. 1, same company. No financial consideration applications for new am stations to operate 1962. concurrently with expiration of KERO- involved, as assignment involves gift from on 1450 kc, unl.- Fran -Mack with 250 w TV's license on ch. 10. On July 19, 1962, father to sons. Assignees each have IS in- and Radio Smiles with 250 w -N, 500 w -LS; court of appeals affirmed commission's de- terest in KRSD -AM -TV Rapid City, S. D. made WFVG Fuquay Springs, N. C., a cision and K:ERO -TV subsequently asked party to the proceeding. Action Oct. 10. court rehearing and stay.) Action KRSD -AM -TV Rapid City, S. D. -Seeks Franklin County Bcstg. Inc., Owensville, Oct. 10. assignment of license and cp from John, Mo. & KYRO, Franklin County Bcstg. Inc., By memorandum opinion & order, com- Eli, and Harry Daniels (each ',5), partners Potosi, Mo. & KLPW, Franklin County mission denied petition by Springfield Tele- d/b as The Heart of the Black Hills Sta- Bcstg. Inc., Union, Mo.-Designated for con- vision Bcstg. Corp. (WWLP), Springfield, tion, to Messrs. Ell and Harry Daniels solidated hearing applications of Franklin Mass., and Connecticut Tv. Inc. (WHNB- (each 50 %), tr /as same name. No financial for new am station to operate on 1220 kc, TV), New Britain, Conn., respondents, for consideration involved, as assignment in- 250 w, D, KYRO for change of frequency review and other relief directed against volves gift from father to sons. Assignees from 1280 Ito to 1310 kc, continued opera- examiner's ruling permitting Triangle Pub- each have iS interest in KDSJ -AM -TV tion with 500 w, D, and KLPW for change lications Inc., to show interference to be Deadwood, S. D. of frequency from 1220 kc to 1280 Ice, con- received by its proposed operation of KTFY Brownfield, Tex. -Seeks assignment tinued operation with 1 kw, D; issues in- WNHC-TV New Haven. Conn. Comr. Ford of license to Mike A. Barrett and Elma R. clude Sec. 3.35 multiple ownership and not participating. Action Oct. 10. Barrett (each 50 %), as Morton Bcstg. concentration of control determination. Ac- d/b By memorandum opinion & order, com- Co., from Mr. Barrett (100 %), tr /as Terry tion Oct. 10. mission denied request by Melody Music County Bcstg. Co. No financial considera- Valparaiso Bcstg. Co., Porter County Inc., Bcstg. Co., Porter for production of commission docu- tion involved, as purpose of assignment is County Bcstg. Corp., ments and witness in proceeding on its ap- to give Mrs. Barrett. recently divorced, Valparaiso, Ind. -Designated for consoli- plication for ownership as dated hearing applications for new day- renewal of license of am sta- same interest formerly en- tion WGMA Hollywood, Fla. Action Oct. 10. joyed as wife. Identical action being taken time am stations to operate on 1500 kc- By 500 (250 w order, commission denied petition on Mr. Barrett's other station, KRAN Valparaiso with w -CH), Porter by Des Plaines -Arlington Bcstg. Co., County Bcstg. Co. with 1 kw, DA, and Des Morton, Tex. Ann. Oct. 9. Plains, Ill., for additional 10- minute time KRAN Tex. Porter County Bcstg. Corp. with 250 w, its oral Morton -Seeks assignment DA; issues include Sec. 3.35 multiple owner- for argument on Oct. 29 in am of license to Mike Barrett and Elma R. ship and concentration of control determi- consolidated proceeding in Does. 12798 et al. Barrett (each 50 %), d/b as Morton Bcstg. nation in with Action Oct. 10. Co., from Mr. Barrett (100 %), tr /as same connection Porter County company. No financial consideration in- Bcstg. Corp. application; made WJRC By order, commission (1) granted re- volved, as purpose of assignment is to Joliet, Ill., party to proceeding. Action quest by WIBC Inc. to dismiss its applica- give Mrs. Barrett, recently divorced, same Oct. 10. tion for new tv station to operate on ch. ownership interest as formerly enjoyed By separate order, commission desig- 13 in Indianapolis, Ind., and (2) terminated as wife. Identical action being taken on nated for consolidated hearing applications proceedings in Does. 8908 & 10948 which Mr. Barrett's other station, KTFY Brown- for new daytime stations on 930 kc of Park - were left open in commission's Sept. 13 field, Tex. Ann. Oct. 9. way Bcstg. Co. with 5 kw in Buena Vista memorandum opinion & order approving and Griffith Bcstg. Corp. with 1 kw in agreement by Crosley Bcstg. Corp. and WWRJ White River Junction, Vt. -Seeks Lynchburg, Va.; made WFMD Frederick, WIBC and granting Crosley application, assignment of license to Edward J. San- Md., who objected to Parkway application, subject to fulfillment of two conditions. born, Charles P. Fellows, Charles R. Milne, The conditions (1) R. Cote, and the Federal Aviation Agency parties to were receipt of notice Bernard and John W. Brockway proceeding. Action Oct. 10. from applicants that related purchase by (each 20 %), d/b as Inter -State Bcstg. Corp., WIBC of Crosley's tv station WLWA from Philip C. Smith and DuRay Smith At- OTHER ACTIONS lanta, Ga., has been completed, and (2) (each 25 %), Shirley Z. Smith and Vera the concurrent filing by WIBC of request Smith (each 24!5 %) and two others, tr /as By report and order, commission denied to dismiss its ch. 13 application. Those con- White River Enterprises Inc. Consideration proposals to move ch. 4 from Bloomington ditions have now been met. Churn. Minow $35,000. Mr. Sanborn is majority stockholder to Indianapolis, Ind., or to reserve that and Comr. Bartley abstained from voting; In oil distributing firm; Mr. Fellows owns channel or another of vhf channels assigned Comr. Ford concurred and issued state- electrical firm; Dr. Milne is dentist; Mr. to Indianapolis for educational use. In ter- ment. Action Oct. 10. Brockway is attorney; Mr. Cote is in- minating rulemaking proceeding, commis- surance agent, in past has worked for sion concluded that it would not be justified By memorandum opinion & order in WMOU -AM -FM Berlin, N. H., and other in making the shift, in view of obvious proceeding on applications of The Good- stations. Ann. Oct. 5. disadvantages involved of removal from will Stations Inc. for renewal of licenses

116 (FOR THE RECORD) BROADCASTING, October 15, 1962 of tv station WJRT (ch. 12) and aux., Co. to amend its application for new am and Radio Vienna for new am stations in Flint, Mich., and Lake Huron Bcstg. Corp. station in Mississippi City, Miss.; continued La Plata and Waldorf both Maryland, and for new station on that ch. in Flint, com- Oct. 12 prehearing conference to Nov. 13, Vienna, Va. (Docs. 14748 et al.), denied mission denied applicant's joint petition and continued Oct. 15 hearing to date to petition by Charles County for leave to insofar as it requested approval of agree- be specified by presiding hearing examiner amend its application to specify DA opera- ment but granted it to extent of (1) dis- in proceeding on their applications. Action tion in lieu of non DA operation heretofore missing Lake Huron application; and (2) Oct. 5 . proposed, and denied its request for return granting renewal of license of WJRT, dis- of its proffered amendment. Action Oct. 4. missed as moot previous petition by WJRT By Hearing Examiner James D. On own motion, and with agreement of to dismiss Lake Huron applications; and Cunningham- counsel, continued Oct. 8 prehearing con- terminated proceeding in Does. 14808 -9. Ac- '. Corrected in various respects transcript ference to Oct. 9 in proceeding on application Oct. 10. of Sept. 17 and Oct. 3 prehearing confer- tion of Smith Radio Inc. (WNUE), Fort By order, commission granted petition by ences in proceeding on NBC -RICO transfers Walton Beach, Fla. Action Oct. 4. Broadcast Bureau and extended to Oct. 8 and related applications. Action Oct. 4. Granted petition by Dorlen Bcstrs. Inc., time to file application for review of Sept. for leave to amend its application filed Jan. 25 action by Review Board which granted By Hearing Examiner Walther W. Guenther 3 for new am station in Waldorf, Md., to in part and denied in part petitions to supplement financial information contained enlarge issues in proceeding on application Granted request by Northfield Bcstg. therein; application is consolidated for hear- of Bootheel Bcstg. Co. for new am station Co. and extended for two weeks procedural ing with Charles County Bcstg. Inc., and in Kennett, Mo. Action Oct. 5. dates established in July 31 and Oct. 1 in La Orders in proceeding on its application for Radio Vienna for new am stations new am station in Northfield, Minn., et al.; Plata, Md., and Vienna, Va. Action Oct. 2. Routine roundup time for further engineering conference extended from Oct. 16 to Oct. 30, and By Hearing Examiner Jay A. Kyle ACTIONS BY REVIEW BOARD commencement of hearing from Oct. 29 to Dismissed as moot Oct. 4 motion by Nov. 13. Action Oct. 4. Granted petition by Radio Americana Cherryville Bcstg. Inc. to continue hearing Granted motion by Eastern Shore heretofore scheduled for Oct. 4 in proceed- Inc. and extended to Oct. 11 time to file Microwave Relay Co., and continued Oct. in proceeding ing on its application for new am station exceptions to initial decision 5 hearing on its application for common in Cherryville, N. C.; by order released on its am application for new station in carrier point -to -point microwave relay sta- Baltimore, Md. Action Oct. 5. Oct. 4, hearing was rescheduled for Oct. tion in Salisbury, Md., pending action by 23. Action Oct. 5. Granted petition by General Communi- the Commission on a petition for recon- cations Inc. (KXKW), Lafayette, La., and sideration and grant without hearing to be Upon request of applicant and with extended to Nov. 5 time to file response to filed. Action Oct. 4. concurrence of other parties, rescheduled petition to delete issues filed by South Oct. 4 hearing for Oct. 23 in proceeding on Mississippi Bcstg. Co., Mississippi City, application of Cherryville Bcstg. Inc., for By Hearing Examiner Annie Neal new am station Cherryville, N. C. Ac- Miss., in proceeding on their am applica- Huntting in tions. Action Oct. 5. tion Oct. 4. Granted motion by Shelby County Granted petition by Pioneer States Bcstg. Co., and severed from consolidated By Hearing Examiner Forest L. McClenning Bcstrs. Inc., and extended to Oct. 1 time am proceeding in Docs. 14298 et al., for to file exceptions to initial decision in separate hearing, its application to increase Granted petition by Broadcast Bureau proceeding on its application for new am power of station WSVL Shelbyville, Ind.; and accepted its late filed proposed findings station in West Hartford, Conn. Action received in evidence Shelby's Exhibit 3 and of fact and conclusions in proceeding on Oct. 4. closed record; and parties are given leave applications of Beacon Bcstg. System Inc. By memorandum opinion & order in to file proposed findings of fact and con- and Suburban Bcstg. Inc. for new am sta- proceeding on applications of Wyman N. clusions within 20 days after record is tions in Grafton -Cedarburg and Jackson, and Willa M. Schnepp, Joint Tenants, and closed, and reply findings within 10 days Wis. Action Oct. 4. Valley Bcstg. Co., for new am stations in from filing date or dates of any such pro- Granted petition by Ubiquitous Corpora- Abilene and Beloit, both Kans., respectively posed findings. Action Oct. 4. tion and severed from consolidated am pro- in Docs. 14719 -20, granted request by Valley ceeding in Docs. 14166 et at., to be con- to extent of accepting notice of late ap- By Hearing Examiner Isadore A. Honig sidered in separate proceeding its applica- pearance; on Board's own motion, waived By memorandum opinion & order in tion for new am station in Hyde Park, that portion of Sec. 1.382(b) of rules which proceeding on applications of Charles N. Y.; scheduled further hearing on Ubiquit- requires publication "immediately follow- County Bcstg. Co. Inc., Dorlen Bcstrs. Inc., ous' application for Oct. 10. Action Oct. 4. ing release of the Commission's order specifying the time and place of hearing" to permit late publication of hearing notice. Action Oct. 4. Board Chairman Berkemeyer granted motion by McAlister Bcstg. Corp., party respondent, and corrected Sept. 10 transcript of oral argument in proceeding on am application of Neil N. Levitt, Roswell, N. Mex. Action Oct. 4. By memorandum opinion & order in proceeding on applications for new am sta- AMCI antennas tions of Rockland Bcstg. Co., Blauvelt, and Rockland Radio Corp., and Rockland Bcstrs. Inc., both Spring Valley, N. Y., in Does. 14510 et al., (1) denied motion by Broad- cast Bureau and request of Rockland Bestg. 'TV and FM Co. to enlarge issues, and (2) added issues to determine whether overlap of the 2 and Omnidirectional TV and FM 25 my /m contours would occur between proposals of Rockland Bcstg. Co. and Rock- Transmitting Antennas land Radio Corp. and station WADO New York City, in contravention of Sec. 3.37 of Directional TV and FM the rules and, if so, whether circumstances exist which would warrant waiver of that Transmitting Antennas section. Action Oct. 2. Granted petition by Broadcast Bureau Tower-mounted TV and FM and extended to Sept. 24 time to respond Transmitting Antennas to petition to enlarge issues and request for additional issue filed by Charles County Standby TV and FM Bcstg. Inc., La Plata, Md., in proceeding on its am application, et al. Action Oct. 2. Transmitting Antennas Granted petition by Broadcast Bureau and extended to Oct. 4 time to file response Diplexers to petition of William L. Ross for reconsideration and grant without hearing or Vestigial Sideband Filters in the alternative for mod. of order and consolidation of proceedings on Ross' ap- Coaxial Switches plication for new am station in Riverton, Wyo. Action Oct. 2. and Transfer Panels ACTIONS ON MOTIONS Power Dividers and other Fittings By Chief Hearing Examiner James D. Write for information and catalog. Cunningham Granted petition by Atlass Bcstg. Inc. (KKHI), San Francisco, Calif., for dismissal of its application to increase daytime power on 1550 kc, DA -2, from 10 kw to 50 kw, continued nighttime operation with 10 kw; dismissed application with ALFORD prejudice and terminated proceeding. Ac- tion Oct. 5. Granted petition by General Communi- Manufacturing Company cations Inc. (KXKW), Lafayette, La., and 299 ATLANTIC AVE., BOSTON, MASSACHUSETTS extended to Nov. 5 time to file replies to pending petition of South Mississippi Bcstg. BROADCASTING, October 15, 1962 117 BROADCAST ACTIONS to decrease ERP to 27 kw, increase ant. permitted. Bureau height to 195 ft. and make changes in ant. by Broadcast system; remote control permitted; and Actions of Oct. 8 Actions of Oct. 2 waived Sec. 3.208(a) (2) of rules to permit KQAL -FM, Jack L. Katz Enterprises Inc., Granted request for main studios to be located at KORK(AM) Omaha, Neb.- Granted assignment of license WRMN Elgin, Ill.- site 91, mod. of presunrise operation condition at- in Thunderbird Hotel, Highway and SCA to National Weekly Inc. (KMEO, tached cp to increase Las Vegas. Omaha); consideration $68,000. powerto1h5 kw, to extent of au- WFLM (FM) Fort Lauderdale, Fla. - KLUV, Haynesville Bcstg. Co., Haynes - thorizing operation with non -DA with 1 kw Granted cp to change ant. height to 145 ville, La.- Granted assignment of license between 4 a.m. and local sunrise until ft., main studio and trans. location and from Norrie A. Parker, Paul A. Newell, final decision is reached in Doc. 14419 or make changes in ant. system. K. Eugene Chance and A. T. Moore to until directed to terminate such operation, WVOR (FM) Rochester, N. Y.- Granted Warren B. Smith, Don J. Davis and John whichever occurs first. mod. of cp to decrease ant. height to 350 J. Shields, d/b as company of same name; Granted cps for following vhf tv trans- ft., change type trans. and type ant. and consideration $11,000. lator stations: City of Creighton on ch. 2, make changes in ant. system. KTIL, Tillamook Bcstg. Co., Tillamook, Creighton, Neb., to translate programs of WJOL -FM Joliet, 111.- Granted mod. of Ore. -Granted assignment of license to KVTV (ch. 9), Sioux City, Iowa; and Com- cp to make changes in trans. power output. Beaver Bcstg. System Inc.; consideration munity Tv Service on ch. 2, Williamsburg, KFMB San Diego, Calif.- Granted mod. $80,000. Ky to translate WLOS -TV (ch. 13), Ashe- of cp to use aux. trans. at main trans. KANS, KANS Inc., Independence, Mo.- ville, N. C. site. with DA at night. Granted transfer of control from Ruth E. WAX() (FM) Kenosha, Wis.-Remote con- KLUK Evanston, Wyo.- Granted exten- Brown, executrix of estate of Kenyon trol permitted. sion of authority to operate 8:30 a.m. to Brown, deceased, and Henry R. Flynn to WGPR (FM) Detroit, Mich. -Granted 8:30 p.m. for period ending Jan. 31, 1963. Richard and Sherley Bott; Ruth E. Brown control authority. to sell her 60% interest for $50,000, and change in remote WUPY (FM) Lynn, Mass.- Granted exten- Flynn his 40% interest for $75,000 -total sion of authority to remain silent for period consideration $125,000, subject to certain Actions of Oct. 3 ending Dec. 31; condition. adjustments. WFMQ (FM) Chicago, III. -Granted SCA Granted mod. of cps to change type Boca Raton Bible Conference Grounds on multiplex basis. trans. for following stations: KNCO -FM Inc., Boca Raton, Fla. -Granted cp for new WJEM, Lowndes County Bcstg. Co., Garden City, Kans., and change type ant.; class C fm station to operate on 99.9 mc, Valdosta, Ga.- Granted assignment of li- condition; WRWJ Selma, Ala.; WPDR Port- ERP 100 kw and ant. height 450 ft.; remote censes from Sue N. and J. E. Massey Jr. age, Wis.; WRKB -FM Kannapolis, N. C., control permitted. and J. C. Johnson to J. C. Johnson, tr /as and change type ant. WMKT (FM) McKenzie, Tenn. -Granted company of same name; Masseys to sell WIOS Tawas City, Mich.-Denied request mod. of cp to change ERP to 7.1 kw, ant. their 60% interest to Johnson for $66.000. for mod. or deletion of pre -sunrise condi- height to 290 ft., change ant.- trans. and WGTC Bcstg. Co., Greenville, N. C.- tion attached to March 15 grant of cp for studio location, type trans. and type ant. Granted cp for new class B fm station to new daytime am station to operate on 1480 and make changes in ant. system. operate on 107.5 mc, ERP 20 kw, and ant. kc, 1 kw, DA. WKWS, Radio Franklin Inc., Rocky height 340 ft. Mount, Va.- Granted acquisition of nega- *Board of Trustees, Elmhurst College, Actions of Oct. 4 tive control each by Kermit W. Salyer and Elmhurst, Ill. -Granted cp for new class D K13CL Somerset, Colo.- Granted cp to E. Kyle Farmer through purchase of stock fm station to operate on 88.7 mc, with 10 replace expired permit for vhf tv translator from Dr. F. B. Wolfe. w. station. KAGI, KAGI Inc., Grants Pass, Ore. Trustees of Hamilton College, Clinton, KO4BQ Sunburst, Mont. -Granted mod. Granted acquisition positive by- N. Y.- Granted cp for a new class D fin of cp to change principal community to of control mc, with 10 w. Southern Oregon Bcstg. Co. through pur- station to operate on 88.7 Sunburst and Sweetgrass, both Montana chase of stock from N. Paul Hoff. KXKW, General Communications Inc., and Coutts, Alberta, Canada; change trans. Lafayette, La.- Granted transfer of nega- location to mile south of Sweetgrass; WMUS, WMUS -FM, Greater Muskegon tive control from Paul H. Kurzweg Jr. to type trans. and make changes in ant. Bcstrs. Inc., Muskegon, Mich.- Granted ac- H. Victor J. Kurzweg system of vhf tv translator station. quisition of positive control by Charles and Paul Kurzweg Jr., Marion C. Boonstra (as a family Jr., Dr. Frank T. Kurzweg, Loraine K. KO8DJ Mitchell Neb.- group) (as Granted extension through sale of stock by Harold H. Smith Chadwick and Shirley Louise Kurzweg of completion date to Nov. 15. to company of same name. family group). WEAL Greensboro, N. C.-Remote con- KOIL, KICN (FM), Central States Bcstg. trol permitted; conditions. KOSAF Mina and Luning, both Nev.- Inc., Granted license for vhf tv translator sta- Inc., Omaha, Nebr., KISN, Star Bcstg. Granted licenses covering changes in tion. Vancouver, Wash.- Granted transfer of con- the following stations: KRMA-TV Denver, WRNW (FM) Mt. Kisco, N. Y.- Granted trol from Don W. Burden, J. P. Wilkerson Colo., and WTTV (TV) Bloomington, Ind.; mod. of license to move studio location and Marie Downing to Star Stations Inc.; conditions. point. and transfer of control of station KISN and remote control from Don W. Burden, J. P. Wilkerson, Granted cps for following new vhf tv WQAM Miami, Fla.- Granted cp to in- John F. Davis and Gerald E. Weist to Star translator stations: Sunburst Television stall new trans. and change trans. site. Stations Inc., without prejudice to what- Assn,. on chs. 2 and 6, Sunburst and Sweet - KIQS Willows, Calif.- Granted cp to make ever action commission may deem neces- grass, both Montana, to translate programs change in ground system; conditions. of KRTV (TV) (ch. 3) sary to take as result of problems cur- and KFBB -TV (ch. KWTX Waco, rently existing with respect to station KISN. 5), both Great Falls, Montana; Flintstone Tex. -Granted mod. of cp Community Television Inc., on ch. 13. Flint - to specify main trans. as main nighttime Beach Booster Club, Beach, N. D.- stone, Md., to translate WMAL -TV (ch. 7) trans. and use presently authorized trans. Granted cp for new vhf tv translator sta- Washington, D. C. as main daytime trans. (2 main trans.). tion on ch. 4. to translate programs of WQAM Miami, Fla.- Granted mod. of cp KUMV -TV (ch. 8) Williston, N. D. Actions of Oct. S to move aux. trans. Pagosa Springs Television Assn., Pagosa Harrison Bcstg. Corp. Harrison, Ark. KLRJ -TV Henderson, Nev.- Granted ex- Springs, Colo.-Granted cp for new uhf tv - tension of completion date to Oct. 30. translator station, on ch. 70, to translate Granted cp for new class C fm station to programs of KGGM -TV (ch. 13) Albuquer- operate on 102.9 mc, ERP 10 kw, and ant. KOAP -FM Portland, Ore. -Granted ex- que, N. M. height 830 ft.; remote control permitted. tension of authority to operate Monday WHHY through Friday for period ending Dec. 31. WALY, WALY Inc., Herkimer, N. Y.- Montgomery, Ala.- Granted cp to Granted assignment of license to Mohawk change ant -trans. location and make changes KDWC (FM) West Covina, Calif.- Granted Bcstg. Corp. in ground system. extension of authority to remain silent for KDIX Dickinson, N. D.- Granted cp to period ending Nov. 5. WLAR Athens, Tenn.-Granted license install new trans. Granted cps for following new vhf tv covering increase in daytime power and KUSN St. Joseph, Mo.- Granted cp to in- new translator stations: Willow Creek Chamber installation of trans. stall new trans. as aux. trans. of Commerce, on ch. 10, Willow Creek, KPHO -TV Phoenix, Ariz.- Granted license KJEF Jennings, La.- Granted cp to make Calif., to translate programs of KVIQ -TV covering use of main trans. and ant. as changes in ant. system; condition. (ch. 6) Eureka, Calif.; Moffat County, on aux. trans. and ant. at main trans. site. KDRO Sedalia, Mo.-Granted cp to change trans. and studio location. chs. 8 and 12, Maybell and Williams Fork WWMT (FM) New Orleans, La. -Re- WVLN-FM Olney, Ill.-Granted cp to Rural Area, Colo., to translate KOA -TV mote control permitted. change type trans. (ch. 4) Denver, Colo. WEST Leland, Miss.- Granted cp to in- WEKY Richmond, Ky.- Granted mod. of Granted mod. of cps to change type stall new trans. cp to change type trans. trans. for following stations: KALF Mesa, KGBT -TV Harlingen, Tex.- Granted cp Granted licenses for following noncom- Ariz.: WMBT Shenandoah, Pa. to change type vis. trans. mercial educational tv stations: WETA -TV Actions of Oct. 9 WTIL Mayaguez, P. R.- Granted cp to Washington, D. C.; WGTE -TV Toledo, Ohio, install new main trans. and ERP 0.355 kw vis. and 0.195 kw aur.; WINT, Winter Haven Bcstg. Co., Winter WFSU -TV Tallahassee, Fla., and correct co- Haven, Fla.- Granted assignment of license KOKA Shreveport, La.- Granted cp to ordinates; WGTV Athens, Ga., and ERP to Winter Haven Bcstg. Inc. use main nighttime trans. as aux. trans. 288 kw vis. and 144 kw aur.; KWCS -TV WNOR -FM, Norfolk Bcstg. Corp., Nor- day only; remote control permitted. Ogden, Utah, and change trans. and studio folk, Va.- Granted assignment of cp to WSEI (FM) Effingham, Hl.- Granted cp location; WSIU -TV Carbondale, Hl., and WNOR -FM Inc. to decrease ERP to 9.4 kw and replace change type ant.; KCSD -TV Kansas City, KETO -FM Seattle, Wash.- Granted cp to trans. Mo.: KAET Phoenix, Ariz., and redescribe move ant.- trans. location, change type ant., WJAQ Jackson, Miss.- Granted cp to in- trans. site. make changes in ant. system (increase stall new alternate main nighttime trans. KDTH Dubuque, Iowa -Granted request height), increase ant. height to 1,150 ft.; and aux. day trans. at main trans. site. for mod. of presunrise operation condition ERP 17 kw; remote control permitted. KFNV Ferriday, La.- Granted cp to in- attached to August 17 grant of cp to in- Remote control permitted for following stall new trans. and change name to crease daytime power to 1 kw, to extent stations: KALL Salt Lake City, Utah (main George W. Wilson tr /as Miss -Lou Bcstg. Co. of authorizing operation with non -DA with transmitter) ; conditions; KSD St. Louis, 1 kw between 4 a.m. and local sunrise Mo.; conditions; WXLW Indianapolis, Ind.; WBON (FM) Milwaukee, Wis.- Granted until final decision is reached in Doc. 14419 conditions; WYOU Tampa, Fla. cp to make changes in trans. equipment or until directed to terminate such opera- Following stations were granted ex- (change exciter). tion, whichever occurs first. tensions of completion dates as shown: KORK -FM Las Vegas, Nev.- Granted cp KSEI Pocatello, Idaho-Remote control KXKX(ED -FM) San Francisco, Calif., to

118 (FOR THE RECORD) BROADCASTING, October 15, 1962 _1 PRO]FESSIONAL CARDS

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PETE JOHNSON MERL SAXON WILLIAM B. CARR ERNEST E. HARPER Consulting Engineer ENGINEERING CONSULTANT Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER AM -FM -TV AM FM TV Applications-Field Engineering 622 Hoskins Street Microwave 2414 Chuckanut Shore Rd. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. 0. Box 13287 Fort Worth 18, Texas Bellingham, Washington 2 -6281 Charleston, W.Va. Dickens NEptune 4 -4242 NEptune 4 -9558 BUtler 1 -1551 Telephone: Regent 3-4198

RAYMOND E. ROHRER E. HAROLD MUNN, JR. be Seen 100,000 Readers & Associates To by BROADCAST ENGINEERING SPOT YOUR -among them, the decision -mak- Consulting Radio Engineers ing station owners and manag- CONSULTANT ers, chief engineers and techni- 436 Wyatt Bldg. FIRM'S NAME Box 220 cians- applicants for am, fm, tv Washington 5, D. C. Coldwater, Michigan HERE... and facsimile facilities. Phone: 347.9061 ARB Continuing Readership Study Member AFCCE Phone: BRoadway 8 -6733

COMMERCIAL RADIO CAMBRIDGE CRYSTALS contact MONITORING CO. PRECISION FREQUENCY BROADCASTING MAGAZINE FREQUENCY Service PRECISION MEASURING SERVICE 1735 DeSales St. N.W. MEASUREMENTS SPECIALISTS FOR AM -FM -TV AM -FM -TV Washington 6, D. C. 445 Concord Ave., 103 S. Market St., for availabilities Lee's Summit, Mo. Cambridge 38, Mass. Directory Phone: ME 8 Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 -1022 retain ch. 15 in that city for commercial use. Action Oct. 10. PETITIONS FILED Parts 2 & 9 Aeronautical Radio Inc. and SUMMARY OF COMMERCIAL BROADCASTING Air Transport Assn, of America, Washing- ton, D. C. (9- 28 -62)- Requests amendment Compiled by BROADCASTING, Oct. 10 of parts 2 & 9 so as to extend for five years, beyond Feb. 15, 1963, availability of frequency band 420 -460 mcs for use by ON AIR CPS TOTAL APPLICATIONS radio (absolute) altimeters installed and Lic. Cps. Net on air For new stations in use aboard aircraft. AM 3,714 66 132 430 Part 2 Land Mobile Communications Sec. FM of Electronic Industries Assn., Washington 989 68 148 161 D. C. (10- 1- 62)- Requests amendment oi' TV 506 64 89 114 rules so as to reallocate frequency spectrum now allocated as tv chs. 14 & 15 to Land Mobile Radio Services. OPERATING TELEVISION STATIONS Miscellaneous Compiled by BROADCASTING, Oct. 10 By memorandum opinion & order, com- TOTAL mission denied 28 petitions and other re- VHF UHF TV quests for reconsideration or waiver of commission's action of May 10, 1962 im- Commercial 471 86 557 posing partial freeze on applications for Non -Commercial 48 22 70 new am stations or major changes in existing am stations pending reexamination of am rules. Most of the requests came from applicants for new stations. By separate STATION BOXSCORE letters, commission denied requests for re- COMMERCIAL consideration or waiver of am partial freeze and returned following 10 applications: For Compiled by FCC September 30 new stations Leeward Bcstg. Corp., Walanae, Hawaii.- and Lake Bcstrs. Inc., AM FM TV St. Ignace, Mich. For changes in existing Licensed (all on air) 3,714 989 506 stations -WLAM Lewiston, Maine; WQTE Monroe, Mich.; WCVP Murphy, N. C.; Cps on air (new stations) 66 68 64 KVOR Colorado Springs, Colo.; WART Cps not on air (new stations 131 143 89 Abbeville, Ala.; KFKF Bellevue, Wash.; Total authorized stations 3,911 1,200 659 WKDE Altavista, Va., and KITE Terrell Hill, Texas. By further letters, commission Applications for new stations (not in hearing) 195 13 66 returned eight applications inconsistent Applications for new stations (in hearing) 352 148 48 with am interim criteria: DuPage County Total applications for new stations 547 161 114 Bcstg. Inc., Elmhurst, Ill.; Richard E. Her- for changes (not in hearing) 64 3 11 man, Fayetteville, W. Va.; Dawson County Applications major Bcstg. Corp., Cozad, Neb.; Fleet Enter- Applications for major changes (in hearing) 357 87 38 prises, Greenville, S. C., and Challie Yates, Total applications for major changes 421 90 49 Catlettsburg, Ky., all for new stations; and Licenses deleted O 1 1 WPGA Perry, Ga., and KLIZ Brainerd, Minn., for changes in existing stations; also Cps deleted O 2 1 KDEY Boulder, Colo., for change in DA system. Action Oct. 10.

Processing line Jan. 9. 1963; KCEE Tucson, Ariz., to Dec. finalized rulemaking in Doc. 14591 and (1) 3; WCSM Celina, Ohio, to April 6, 1963. shifted ch. 2 from Henderson to Las Vegas, Notice is hereby given, pursuant to Nev., and (2) mod. the license of Southern Sec. 1.354(c) of commission rules, that on renewal Nevada Radio and Television Co. (which Nov. 14, 1962, standard broadcast applica- License petitioned for the move) to specify loca- tions listed in attached appendix will be WHK Cleveland, Ohio- Granted renewal tion of its station KLRJ -TV on that ch. considered as ready and available for proof license conditioned to commission de- in Las Vegas instead of Henderson; also cessing. Pursuant to Sec. 1.106(b) (1) & termination in Orlando, Fla., tv ch. 9 waived Sec. 3.613 of rules to permit con- Sec. 1.361(c) of commission rules, applica- proceeding involving relationship of Metro - tinued location and operation of its main tion, in order to be Considered with any Media to Mid -Florida Tv Corp., one of studio and trans. at its site 3 miles outside application appearing on attached list or Orlando applicants. By letter to Metro - of Las Vegas. In so doing, the commission with any other application on file by close Media, commission accepted WHIc's ex- placed particular reliance on KLRJ -TV's of business on November 13, 1962, which planation of misunderstanding of instruc- representations that it will continue to involves conflict necessitating hearing with tions with respect to classification of edu- give complete service to Henderson. Comr. application on this list, must comply with cational programs but warned station about Bartley dissented. Action Oct. 10. interim criteria governing acceptance of future compliance. Chmn. Minow voted standard broadcast applications set forth to defer action pending decision in Does. PROPOSED in note to Sec. 1.354 of commission rules 11081 & 11083. Comr. Hyde concurred in By notice of proposed rulemaking, com- (adopted May 10, 1962) and be substantially action but dissented to letter. Action Oct. 10. mission invited comments to proposal by complete and tendered for filing at offices the financial vice president of University of commission in Washington, D. C., by of Idaho, whichever date is earlier: (a) close of Rulemakings in behalf of university's regents, business on November 13, 1962, or (b) FINALIZED to reserve ch. 12 (now commercial) instead earlier effective cut -off date which listed of present ch. 15 for use in Moscow. On application or any other conflicting ap- By report and order, commission its own motion, commission proposes to plication may have by virtue of conflict necessitating hearing with applications appearing on previous lists. Applications from r top of processing line: For Convenient, Valparaiso, Ind. - Northwestern Indiana Radio Inc. 1080 kc, 250 w -D (BP- 5574). Low -Cost Remote WSIV Pekin, Dl. -Pekin Bcstg. Co. To Control SPECIFY 1140 kc, 5 kw -D; from 1140 kc, 1 kw -D (BMP- 2561). Please send me, at no obligation, a suggested Remote Wyandotte, Mich.-Woodward Bcstg. Co. 850 kc, 5 kw, DA-1, unl. (BP- 5827). Control Plan for my Transmitter, Make Model No. Loretto, Pa. St. Francis College of Loretto, Pa. 1400 kc, 250 w, unl. (BP- 11517). Name Title WHOF Canton, Ohio-Douglas Prop- erties Inc. To 1060 kc, 5 kw -D, DA; from Station 1060 kc, 1 kw -D (BP- 12256). Address Palm Desert, Bcstg. Co 0 kc, 5 wa1D, DA BP-12596 City State WCRA Effingham, 111.-Effingham Bcstg. Co. To 1090 kc, 1 kw -D; from 1090 kc, 250 w -D (BP- 13407). Ì GENERAL ELECTRON/C WVLN Olney, Ill. -Illinois Bcstg. Co. iC To 740 kc, 1 kw-D, 250 w(CR), DA; from LABORATORIES, 740 kc, 250 w-D (BP- 13495). J /NC. WAYE Baltimore, Md. -Erway Bcstg. 195 MASSACHUSETTS AVE., CAMBRIDGE 39, MASS. Corp. To 860 kc, 1 kw -D, DA (Baltimore, Md.); from 860 kc, 500 w -D, DA (Dundalk, L. - Md.) (BP- 13818).

120 (FOR THE RECORD) BROADCASTING, October 15, 1962 Saranac, Mich. -Grand Valley Bcstg. WOIC Columbia, S. C.-Speidel Bcstg. KKAN Phillipsburg, Kan. -North Cen- Co. 1520 kc, 250 w -D, DA (BP- 14487). Corp. To 1320 kc, 1 kw, 5 kw -LS, DA-N, tral Bcstg. Inc. To 1490 kc, 250 w, 1 kw- Santa Clara, Calif.- George B. Bairey. unl.; from 1320 kc, 1 kw, DA -N, unl. (BP- LS, SH; from 1490 kc, 250 w, SH (BP- 1430 kc, 1 kw, DA-1, unl. (BP- 14934). 14957). 14995). WTIK Durham, N. C. -W & W Bcstg. Millinocket, Maine-Mid -Maine Bcstrs. Clinton, Mo.- Golden Valley Bcstg. Co. Inc. To 1310 kc, 1 kw, 5 kw -LS, DA- , Inc. 1240 kc, 250 w, 1 kw -LS, SH (BP- 1350 kc, 1 kw -D, DA (BP- 14998). unl.; from 1310 kc, 500 w, 1 kw -LS, DA -N, 14963). Greenwood, Miss.- William E. Hardy.. unl. (BP- 14935). KVOW Riverton, Wyo.-Riverton Bcstg. 1540 kc, 500 w -D (BP- 15000). Liberty, Ky.- Patrick Henry Bcstg. Co. Inc. To 1450 kc, 250 w, 1 kw -LS, unl.; from WNLC New London, Conn.-Thames 1560 kc, 250 w -D (BP- 14936). 1450 kc, 250 w, unl. (BP- 14964). Bcstg. Corp. To 1510 kc, 5 kw, 10 kw -LS. WAIR Winston -Salem, N. C.- Holiday Lebanon, Va.-Clinch Mountain Bcstg. DA -2, unl.; from 1490 kc, 250 w, unl.; cp Bcstg. Corp. To 1340 kc, 250 w, 1 kw -LS, Co. 1380 kc, 500 w -D (BP- 14969). for 1510 kc, 5 kw, DA -2, unl. (BMP- 9659). unl.; from 1340 kc, 250 w, unl. (BP- 14937). Fort Pierce, Fla. -Indian River Tv Inc. KUKA San Antonio, Tex. -Por Favor WBUY Lexington, N. C.- Davidson 970 kc, 1 kw -D, DA (BP- 14970). Fontana, Calif. Hellman. 1470 Inc. To 1250 kc, 1 kw -D; from 1250 ko, County Bcstg. Co. To 1440 kc, 1 kw, 5 kw- -Stanley 500 w -D (BP- 15003). LS, DA -N, unl.; from 1440 kc, 5 kw -D kc, 500 w -D, DA (BP- 14972). 1590 (BP- 14938) . KTEM Temple, Tex. -Bell Bcstg. Co. Springdale, Ark.-Austus Johnson. Deer Lodge, Mont. -Powell County To 1400 kc, 250 w, 1 kw -LS, unl.; from 1400 kc, 500 w -D (BP- 15006). Bcstg. Co. 1400 kc, 250 w, unl. (BP- 14940). kc, 250 w, unl. (BP- 14977). Rockdale, Tex. -Rockdale Bcstrs. 1510 Dimmitt, Tex. -High Plains Bcstg. Co. KWEB Rochester, Minn.- Northland kc, 500 w -D (BP- 15007). 1470 kc, 500 w -D, DA (BP- 14941). Radio Corp. To 1270 kc, 1 kw, 5 kw -LS, Elizabethton, Tenn. -Holston Bcstg. is Lawrence Park, Pa.- Greater Erie DA -2, unl.; from 1270 kc, 500 w -D (BP- Corp. 1520 kc, 1 kw, 500 w (CH), D (BP- Bcstg. Inc. 1530 kc, 250 w -D (BP- 14945). 14979). 15012). KVOL Lafayette, La.-Evangeline Bcstg. Valparaiso, Ind. --Porter County Bcstg. WIVI Christiansted, V. I.-Radio Ameri- Inc. To 1330 kc, 1 kw, 5 kw -LS, DA -N, Co. 1500 kc, 1 kw -D, DA (BP- 14980). can West Indies Inc. To 970 kc, 1 kw, unl.; from 1330 kc, 1 kw, DA-N, unl. (BP- Valparaiso, Ind. -Porter County Bcstg. kw -LS, unl.; from 970 kc, 1 kw, unl. (BP- 14947). Corp. 1500 kc, 250 w -D, DA (BP- 14982). 15015). WTRO Brownsville, Tenn. -McQueen & Donelson, Tenn. -The Donelson Bcstg. is Sparta, N. C.-Alleghany Bcstg. Co. 1390 Co. 1390 kc, 1 kw -D, DA (BP- 14950). Co. To 1330 kc, 500 w -D (Dyersburg, Tenn.); kc, 1 kw -D (BP- 15017). to 1330 kc, 500 w -D (Brownsville, Tenn.) Rensselaer, Ind.- Jasper County Bcstg. Phoenix, Ariz. -Eastside Bcstg. Co. 1540 Corp. 1560 kc, 250 w -D (BP- 14951). (BP- 14984) . KWAM Memphis, Tenn. -KWEM Inc. WPLB Greenville, Mich. -Flat River kc, 10 kw-D, DA (BP- 15022). To 990 kc, 10 kw -D, DA; from 990 kc, 1 Bcstg. Co. To 1380 kc, 500 w, 1 kw -LS, WESR Tasley, Va. -The Accomack- kw -D (BP- 14952). DA -N, unl.; from 1380 kc, 500 w -D, DA Northampton Bcstg. Co. To 1330 kc, 5 kw- South Charleston, W. Va.- William D. (BP- 14993). D; from 1330 kc, 1 kw -D, DA (BP- 15024). Stone. 1410 kc, 1 kw -D (BP- 14954). San Juan, P. R.- Mid-Ocean Bcstg. KNOT Prescott, Ariz. -Thunderbird Selma, N. C.- Charles Franklyn Barry Corp. 1190 kc, 10 kw, DA -2, unl. (BP- Bcstg. Co. To 1450 kc, 250 w, 1 kw -LS, Jr. 1510 kc, 500 w -D (BP- 14955). 14994). unl.; from 1450 kc, 250 w, unl. (BP- 15025). FANFARE A -Buy stations mail fish kits to agencies "Don't let the big one get away!" warns a message attached to each of 350 "Instant Fish" kits mailed recently to timebuyers and ad managers to pro- mote the A -Buy group of California radio stations: KLYD Bakersfield, KPAY Chico, KIDD Monterey- Salinas, KVIP Redding, KCKC San Bernardino, KEEN San Jose, KIST Santa Barbara, KSEE Santa Maria, KSRO Santa Rosa and KSTN Stockton. The kit includes a package of fish eggs, a tank and a package of fish food. An A -Buy reminder may be read through the tank: "A pool of effective California coverage." Earlier mailings for A-Buy have included a miniature Mercury space cap- sule, an ant farm (with livestock), a KCBS San Francisco leads `KO Polio' passport to VIMland (Very Important drive Markets covered by A -Buy stations), A mass anti -polio Sabin oral vac- ical effort. Clinic and traffic informa- a first aid kit and a simulated breakfast cine innoculation bolstered by heavy tion, plus broadcasts from sites of food package. Bob Blum, KEEN San media publicity (KCBS San Fran- vaccination centers also were aired. Jose, A -Buy president, reports that the cisco was designated official broad- Several special radio programs response to the mailings (created by cast information center) resulted in earlier in September provided medi- vaccination of 76% of the San Fran - cal in Gerth, Brown, Clark & Elkins, Sac- information the "KO Polio" ramento) has been very good. cicso Bay area population, accord- campaign. ing to KCBS. Jules Dundes, KCBS general Six -week fm Throughout Sunday, Sept. 23, the manager and a CBS vice president, drive innoculation day, KCBS featured his wife and their daughter Sue, planned by Triangle seven doctors who answered listeners' received their vaccine during the six- telephoned questions about the med- county area innoculations. Four fm outlets owned by Triangle Stations will begin a six -week circulation drive next month on a season be supplied by the stations. Tie -in ad- KSFO helps quake victims theme, "This Christmas give fm, the vertising is scheduled in all media, Tri- gift of matchless music." angle announced. San Francisco, an area where earth- Each of the Triangle fm stations will The campaign begins Nov. 5 on quake devastation is part of its own use more than 300 spots on the Christ- WFIL-FM Philadelphia, WFBG -FM Al- history, was the scene last month for mas theme with provision for dealer toona, Pa., WNBF -FM Binghamton, a radio -promoted drive to collect money mentions. Point of sale material will N. Y., and KRFM (FM) Fresno, Calif. Continued on page 127

BROADCASTING, October 15, 1982 121 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 20$ per word$2.00 minimum HELP WANTED 25¢ pee word-$2.00 minimum. DISPLAY ads $20.00 per inch- STATIONS FOR SALE and WANTED TO BUY STATIONS advertising require display space. All other classifications 30$ per word $4.00 minimum. No charge for blind boz number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C. Arrr.tcetrrs: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted-(Coned) Help Wanted- (Coned) Help Wanted -Management Sales Announcers Wanted station and sales manager, for Radio time salesmen. Immediate opening Excellent opportunity for experienced an- northeast 500 W daytimer. Must have local for experienced man. Guarantee with com- nouncer with first ticket. 21 year old es- sales experience. Good salary plus. Send missions. Excellent opportunity. Send re- tablished station in Great Lakes area em- all information and photo in first letter to sume or call Harry J. Dowd, Manager, phasizes professional broadcasting and pro- Box 740P, BROADCASTING. WPOR, Portland, Maine. duction. This is a 1,000 watt, full time, fine frequency. Salary commensurate with Major market key station of successful Have an immediate opening for an ex- ability. Send photo, tape and resume to Negro chain is looking for a dynamic sales perienced professional salesman. Unlimited Box 899P, BROADCASTING. manager. If you are a radio salesman with opportunity for permanent position and at- a successful record this is your opportunity tractive financial arrangement for the right to move into management with a growing man. Call the owner Mr. Lester at NO Opening near future for experienced all chain. Box 900P, BROADCASTING. 3 -0569 or write WOIA -AM & FM, Ann round broadcaster with medium market, Arbor, Michigan. modified top 50 Penna. Station, part of Opening for manager of single station mar- expanding group In NEUS. Family man ket. Radio station showing profit with good Experience necessary, good commission and with good references, willing to relocate sound and extra potential in Southern salary, benefits and security. Small single required. Beautiful community near sev- state. All replys confidential. Please send market station. Send personal resume to eral large metropolitan areas. Send audi- 914P, WPRW Manassas, Virginia. tion, resume, snapshot, recent earnings to full background first letter. Box Box 901P, BROADCASTING. BROADCASTING. Immediate opportunity for aggressive sales- General Manager. Thriving Florida market. man in Eastern Shore's leading market area. Excellent Pennsylvania opportunity for the Must have at least three years actual man- Write Dick Lee, Manager, WEMD, Easton, right man. D.j. news man with at least one agement experience backed by proven sales Maryland. year experience. Happy, bright format, pop record. Salary and commission. Box 941P, records, not creamer. Excellent stability, BROADCASTING. Enterprising free lance men. Increase your Income with channel 21, progressive, in- family man preferred. Send tape and salary dependent Fresno area station in expectations, immediately. Box 934P, Washington, D. C. area. Bright young man all UHF BROADCASTING. with well balanced radio experience for market, with low overhead and rates com- management in rapidly growing regional parable to radio. We are interested in secur- station group. Hard work and its rewards. ing reliable men capable of selling, produc- Mature announcer needed for central Michi- Interview required. Write qualifications, ing and presenting your own shows in gan station. Consider beginner with good President, WAVA, 203 World Center Build- sports, variety, or special events ... studio. voice and potential. Send tape and resume. Washington 6, D. C. film, or live remote. We have all these Box 935P, BROADCASTING. ing, facilities and the time. After your talent Executive salesmen, management experi- and /or sales commission fees, we're happy ence, proven sales background (age 30 -45). with $1500 per month for a nightly hours, Southeastern Arkansas daytimer needs mar- Full time travel. (Home weekends), pro- or will be glad to arrange a highly re- ried, experienced, good music announcer. tected localised territory. Residence in ter- warding commission. Consider your present Box 936P, BROADCASTING. ritory required; preference given residents gross billing, then send resume, references, of available territories; "Illinois- Indiana- and pictures to Harold Gann, KDAS -TV, Flagship station of midwest Stuart Radio Michigan;" "Dakota's-Minn es ot a-Wiscon- Hanford, California. Phone LUdlow 4 -4431 Group has immediate opening for an- sin;" "Intermountain;" "Nebraska-Iowa- or LUdlow 2 -9301. nouncer. Send resume and tape: Ory Koch, Kansas-Missouri;" Other territories also KFOR, Lincoln, Nebraska. available. Openings immediately, personal interviews required. Extensive field train- Announcers ing provided. Salary, commission- incentive Top forty swinger need resident voiced plan. Earnings unlimited. Major medical, speedster. Must know production. If you other benefits. Resume, references, pix; Dallas good music station has opening for are the fastest in the southeast call or write Community Club Awards, Westport, Con- top notch announcer with bright mature Jungle Jim, WZOO, Spartanburg, South necticut. delivery. Send tape, picture, complete re- Carolina. sume, and personal references. Box 764P BROADCASTING. Wanted immediately experienced sports Sales Need combo man experienced announcer man. Prefer man from middle west or with first phone. Maintenance negligible. Rocky Mountain area. Rush tape, resume to Established Wisconsin station. Send tape KOLT, Scottsbluff, Nebraska. Announcer- salesman. Strong on selling, but and resume to Box 777P, BROADCASTING. must be adequate mike man. A real op- Texas am -fm -tv operation looking for live- portunity to become a vital part of a grow- Announcer with varied experience and first ly, mature, announcer for adult radio for- ing New Jersey Station. Box 384P, BROAD- phone ticket for southwest network sta- mat. Possibility of some tv. Send resume, CASTING. tion. Box 832P, BROADCASTING. photo, tape, references, salary requirement. Jack Rye, KTSM, El Paso, Texas. Group operated, mid -south station offering Outstanding opportunity for aggressive liberal company benefits needs a combo young Ohio salesman with drive and con - first phone announcer. Fast pace, mature Expanding operations at Indiana daytimer edence. Adult programming in major mid- sound, perform studio maintenance only. and FM'er, need announcer who might west market. Guaranteed draw commen- Send tape and resume to Box 880P, have possibilities of becoming program di- surate with background, and commission BROADCASTING. rector. Must have first phone. WMRI, prospects good for five -figure earnings. Marion, Indiana. Phone NO 4 -7396. Send experience, details and references. Opportunity for announcer with first phone, Box 837P, BROADCASTING. Texas network station. Box 835P, BROAD- New d.i. comedy. Professional package CASTING. $5.00. Box 92, Kansas City 17, Missouri. Experienced radio salesmen that are in- Announcer . d.j. swinger, Eastern mar- terested in working Hammond, Indiana for ket, tape, resume. Box 840P, BROADCAST- Announcer with first ticket. KGHM, Brook- a fulltime well respected AM station. Be- ING. field. Mo. Phone CL 8 -4477 days, CL 8 -4123 cause of major change in station, we want nights. men that can and must earn over $10,000 Immediate opening. Need bright, alert an per year. Time is of the essence. Write nouncer who can follow top 40 format. Solid position giving details to radio WJOB, Hammond, Capable of doing news and sports. Per- immediately for eager, young Indiana, Attention Ben Siegel. combo personality. Married, college pre- manency. Virginia- Tennessee. Box 923P, ferred. First phone a must but no main- BROADCASTING. tenance required. Contact Robert L. Wilson, Wanted, salesman. Excellent starting pay. Virginia daytimer needs experienced an- WKVA, Box 432, Lewistown, Pennsylvania. Long -range opportunity. Write Manager, phone. WRIS, P. O. Box 1050, Roanoke, Virginia. nouncer with first Four station market. Bright format operation. No mainten- Announcer with 1st phone for quality music ance. Good salary for right man. Send station. Single, between 20 -40. Tapes and Salesman experienced only. Send full re- tape and resume immediately. Box 890P, resume only. WSHO, 637 Common Street, sume to Manager WNLK, Norwalk, Conn. BROADCASTING. New Orleans, Louisiana.

122 BROADCASTING, October 15, 1962 Help Wanted-(Cont'd) Help Wanted -(Cont'd) RADIO Announcers Production -Programming, Others Situations Wanted -Management Need good announcer, production minded Ohio prestige station wants news and spe- Commercial manager, presently employed, and preferably with a first class ticket. cial events man. Must be good newscaster. married, thirty three, 8 years experience. Immediate opening. Al Kahn, WAGR Radio, Emphasis however will be on imagination, Seeking managerial or commercial man- Lumbertown, North Carolina. development of spot news, mobile unit re- agerial position in medium market in the ports, and audio tape features. Send re- southwest or midwest. Also announcer, Chicago suburban. First phone, permanent, sume, picture, and tape, including news graduate of sales, public relations courses, immediate. Experienced, tape please. $125 cast, plus sample of skill with interview civic minded and ambitious. Box 844P, minimum. WEAW, Evanston, Illinois. and development of 2 minute monitor type BROADCASTING. features. Box 674P, BROADCASTING. Openings for beginning announcers. Send Married, sober, no "drifter." Fifteen con- tape and resume to Ralp L. Hooks, Dixie Need experienced continuity writer for upper tinuous years radio and tv. Top me and Stations, Box 46, DeRidder, Louisiana. midwest A -1 station. Send resume to Box personality man. TV production and direct- 778P, BROADCASTING. ing. Presently employed as radio produc- Announcer dj with first phone. Dominant tion manager and personality. Desire posi- Producer- Director CBS - 5,000 watt station needs young, hard work- for midwest pre tion with larger concern. Age . . . 38. ing quality announcer. Fast pace morning freeze VHF. Production standards high. Box 865P, BROADCASTING. operation. Send tape, picture, references. Director switches. Creative ability essen- $100 per week. KNPT, Newport, Heart of tial. Opportunity for advancement to ad- Manager available. Experienced all phases. Beautiful Oregon Coast. ministrative position. Include full details Good commercial record. Knows station or- of experience. Box 803P, BROADCASTING. ganization. Excellent references. Will consider fm operation. Will relocate. Box 874P, Wanted competent secretary, who knows BROADCASTING. Technical Chicago radio and television. Broadcasting or advertising agency experience. Write Manager available because station sold. or better yet call David Taylor, Director Top 75 markets. Sales background. Box Chief engineer directional western Penn- of Personnel, WGN, INC., LAkeview 8 -2311. 853P, BROADCASTING. sylvania. State experience and salary requirement. Box 863P, BROADCASTING. Excellent position open for chief engineer r radio station WBIG, Greensboro. Only aggressive qualified engineer capable of assuming responsibility need apply. Refer- ences and background will be thoroughly YOUR HANDY CLASSIFIED AD ORDER FORM checked. Address application to Allen Wannamaker, General Manager, WBIG, Greensboro, North Carolina. ISSUE DATE(s) Chief engineer or combo announcer, engineer capable complete technical responsi- TF (until forbid) bility main AM outlet Vermont station group. Modern plant, good pay and com- RATES pany benefits. Contact General Manager, WTWN, St. Johnsbury, Vermont. Situations Wanted -20g per word -$2,00 minimum (Payments in advance) Help Wanted word -$2.00 minimum Rare opportunity competent young first -25f per ticket engineer announcer. Hudson Valley Display ads $20.00 per inch -STATIONS FOR SALE advertising require display space 250, one station market going kilowatt. Situations Wanted -(Payment in advance) Work with intelligent, creative staff. Re- sume, tape, Box 926P, BROADCASTING. I" 2" 3" 4" other Needed chief engineer transmitter and All other classifications 30g per word -$4.00 minimum maintenance. KFFA, Helena, Arkansas. Con- (No charge for blind box number) tact Sam W. Anderson, Manager. Phone Hlckory 4 -2361. Indicate whether Radio or TV Radio Tv Leading 5 kw nighttime directional station has opening for alert young trans- HELP WANTED FOR mitter engineer thoroughly versed all SALE phases am transmitter operation and main- management equipment tenance. Excellent opportunity for success- sales ful applicant to learn and advance to Chief Engineer under overall technical director announcers WANTED TO BUY technical after reasonable training period. WSAV stations Radio and Television, Savannah, Georgia. production- programming equipment Wanted: A newsman who loves to work, SITUATIONS WANTED dig up local news, head a several man department and sink roots in east coast management ADDITIONAL CATEGORIES community. Personal interview necessary. sales Box 617P, BROADCASTING. Instructions announcers Major Armstrong? Urgently need details, technical Business Opportunity his brilliant fm work, names of associates, location today. Box 910P, BROADCASTING. production -programming Miscellaneous Combo man? We need you! Mid America's most active radio station is looking for a COPY top notch first class, engineer announcer. If you fill the bill, rush your audition tape and resume to: Norman C. Haagenson, Man- ager, WROZ Radio, P. O. Box 441, Evans- ville, Indiana.

Production -Programming, Others

Applications are being accepted by southwestern Michigan's top rated station, WHFB, Benton Harbor, for music work, news, and sports. Emphasis placed on successful ex- (If larger space is needed, please attach separate copy) perience in the mentioned categories. This is a middle of the road station, with adult appeal. Send tapes (no returns) and resume, BROADCASTING MAGAZINE, 1735 DeSales St., N.W Washington 6, D. C. c/o Dick Hedges, WHFB, Benton Harbor, Michigan. NAME Program director creative, sincere hard worker, air shift, extraordinary oppty, top rated top 40, large east city, tape, resume. COMPANY Box 839P, BROADCASTING. Have immediate opening on Illinois regional production staff for a creative male writer ADDRESS who has a good commercial voice. Box 852P, BROADCASTING. Remittance enclosed $

BROADCASTING, October 15, 1962 123 Situations Wanted- (Cont'd) Situations Wanted- (Coned) Situations Wanted- (Cont'd) Management Announcers Announcers Ready for management. Experienced in all Attention Maryland and the District. Why First phone personality, showmanship ma- phases; deejay, news, first phone. Member is a bluebird blue? So you can tell him turity, college, 5 years experience, No. 1 IRE. Will diligently serve as assistant in from an elephant. Original or is it, abor- ratings, draft free. Minimum $140.00. Box. large or manager in medium. Currently ginal. Early morning personality d.j. crea- 743P, BROADCASTING. with top rated 5 kw aims. Box 894P, tive humorous style. First phone. Box BROADCASTING. 879P, BROADCASTING. Top announcer. 15 years experience all sports and news. Best references. Prefer Young man 30 with family, 10 years ex- Experienced announcer and control board west location. "Gabby" Barrus, 537 Circle perience and fist phone, desires managers operator, married. Willing to travel and Drive, West Cody, Wyoming. position at small station in south east. Best settle down. Box 819P, BROADCASTING. of references and would invest. Call 388- 7 years as bright, breezy morning man. 5200, Columbia, Tennessee. Box 939P, Authoritative voice with two years in radio, Some p.d. work. Desire position with future. BROADCASTING. network experience, desires permanent East only. Brad Harris, 277 Van Siclen Ave., position, salary commensurate with living Brooklyn, New York. Hyacinth 8 -5479. If you are in trouble, or if you have a dog, expenses. Will relocate anywhere. Tape on how about using my 20 years background request, all replies answered. Box 869P, Pa., N. J., Md., announcer, di, first phone. in radio. Last 9 in sales at same station. BROADCASTING. Family, college, military fulfilled. Light ex- Prefer eastern United States. Age 38, perience on 5 kw. Age 23, need $90 to start. college graduate. Only solid operation will Announcer 1st phone. 5 years experience in Contact Charles Sidebottom, 1557 Meadow - be considered. Salary arrangement can be radio tv. Family man. 30 years old. Adult brook Road, Meadowbrook, Penn. Phone based on performance. Resume and refer- music. Want position with future. Would TUrner 7 -1950. ences on request. Bud Ward, Box 333, like sales opportunity. Prefer West Coast. Laurinburg, North Carolina. Box 872P, BROADCASTING. First class deejay with first class ticket. A swingin' gentleman with heavy experi- Former newspaper man and college prof Major market talent . . . showmanly prime ence. Available now. Telephone 328 -7650, wants to be your ad salesman. Prefers big time performer seeking progressive or- area code 312. country town in central or midwestern ganization. Top operations only. Box 683P, states. Wm. H. Wilson, 7903 Highway 51, BROADCASTING. Broadcasting school graduate, wants play Millington, Tennessee. by play experience. Will relocate anywhere. Professional talent for quality station. Music Box 932P, BROADCASTING. Top sales ability. 12 years broadcasting (3 is hobby, journalism was major. 11 years years tv); college, management, 37, avail. radio -television. Garroway style. Respon- Announcer /dj, 1st phone. Wants job with immed. Now in Kansas. Box 808P, BROAD- sible, 30, East, references. Box 904P, future. Dependable, family, prefers east CASTING. BROADCASTING. coast. Box 933F. BROADCASTING. Tv /radio asst. to retiring mgr. or president. Professional announcing school graduate. Large chain pd. Fifteen years AA baseball, Dun and Bradstreet calls me an excellent Would like opportunity for security on first college sports, staff. Present employer ref- salesman. Competitors have expressed ad- radio job, in return for loyalty and willing- erences. Like small city. Base $120. Box miration for my abilities also. Selection of ness. Large family, now 37 years old. Box 937P, BROADCASTING. personnel and persuasive psychological 905P, BROADCASTING. motivation of people, my strength. Re or ganizing where needed with new ideas and Dignified announcer, many years experience. Technical equipment for economical operations, my Minimum one hundred twenty five weekly. specialty. 24 years experience Manager, No junk stations. Presently employed. Pre Salesman, Program Director, Operations fer West, dependable. Box 887P, BROAD- Have 1st phone and 2 years, 1000 watt. Manager, Sports, News and Staff Announcer. CASTING. Consider any job, any place. Box 902P, copy writer and Office boy. Episcopalian BROADCASTING. churchman, community leader listed in 20 year old Negro broadcasting school grad- state who's who. Meet you in Denver when uate; strong on rock and roll and deliver- 1st phone. Dependable for transmitter shift. you say. Call area code 307 -634 -5056 or wire ing commercials; will go anywhere; eager; No car, directional experience. Box 908P, Manager, Box 1590, Route .#2, Cheyenne, anxious to get started. Will accept minimum BROADCASTING. Wyoming. salary. Reply to Box 888P, BROADCAST- ING. Radio tv announcer, seeks sition in East. Married. One child. Box 90913, BROADCAST- 1st phone; 24. Experience; local news, re- ING. Announcers motes, studio maintenance, production. Pops, top 40. North or northeast. Box 889P, Chief engineer, or assistant. First phone. BROADCASTING. 20 years experience, am -fm construction, supervision, maintenance, operation. De- Announcer ai. Family man. 2 years experi- Experienced veteran available now midwest, pendable. Prefer southern California, ence. Will relocate permanently. Authorita- 29, married. Interested? Phone 513 -592 -8369. Arizona, New Mexico, Colorado. Box 912P, tive sound. Hard worker, good board. Box Box 891P, BROADCASTING. BROADCASTING. 656P, BROADCASTING. Announcer dj, beginner, announcing school Presently employed New York City but and college graduate, home in Ohio, 23, looking for smaller market opening. (Quali- Draft and recall free. Two years experi- single, will travel. Middle of road, operate fied Chief Engineer many years of plan- ence, single, 25. Deejay, news and play own board, resume and tape on request. ning, construction, installation and main- by play: ice hockey, basketball, baseball Box 892P, BROADCASTING. tenance AM or tv. Minimum salary $150. and football. Box 694P, BROADCASTING. Box 726P, BROADCASTING. Disc jockey, announcer, tight board, au- First phone operator with true interest in Seeking better position in N.E. 5 years in thoritative news. Bright modern d.j. style. Familyman. Box 759P, BROADCAST- Top quality sound. Top 40 or good music; engineering desires Chicago area employ- radio. will relocate. Box 895P, BROADCASTING. ment. Call Dave Collins, Evanston, Illinois. ING. GR 5 -7834. Announcer, dj, good tight board, married, Are you looking for something different? will relocate. Box 897P, BROADCASTING. Conscientious chief engineer. Ten years A Biondi, a cousin Bruce, a real live per- radio and television. Installations, main- sonality that listeners talk about? Cana- DJ announcer, desires permanency. Experi- tenance, directional. Box 732P, BROAD- dian top 40 air personality with tv is enced, will relocate. Married. References. CASTING. looking state side. Present management Box 898P, BROADCASTING. will stand behind all fantastic claims. Chief engineer. Experienced, construction, Box 838P, BROADCASTING. Attention southern and southwestern top maintenance- am /fm, directionals, proofs, 40 outlets. First phone dj currently em- all powers. Box 915P, BROADCASTING. ployed in major market now available. Experienced newscaster -dj, authoritative Experienced P.D. Good voice, authoritative Experienced engineer, directional and news. Easy to work with. Not a floater. news, tight board, dependable performances, studio. Extensive construction and layout. Looking for long term jb. Box 481P, excellent references. Box 907P, BROAD- Capable chief engineer. Box 918P, BROAD- BROADCASTING. CASTING. CASTING. 1st phone, fair announcer, experience, con- Top salesman C & W personality. Seven sider all, prefer Chicago midwest. Box voices. News, sports, production, desires Production-Programming, Others 845P, BROADCASTING. change from Maryland to Florida area. Tape Will prove versatility. Box 920P, BROAD CASTING. Attention fm stations (mid America). Young Available November fifteenth. First phone and aggressive person desiring programming combo man for twenty years. Heavy on Latin American coverage from Virgin Is- traffic, or operations position. 3 years col- play by play and news. No rockers, south lands by five year newsman. Box 922 ?, lege, 4 years educational radio, 1 year com- preferred. Box 864P, BROADCASTING. BROADCASTING. mercial radio, worked with guides, sales, and programming. Box 873P, BROADCAST- Announcing school graduate. Mature, au- ING. Showman first phone. Draft exempt. Will thoritative sound, tight board. Veteran travel anywhere. Married. Box 866P, available BROADCASTING. immediately. Will relocate. Box Newscaster reporter. 14 years experience, 729P, BROADCASTING. seeks newscaster position with multi man- ned news operation. Radio journalism de- Top rated deejay, four years medium major Femme, dee -jay, all the way. Tales to un- gree. Tape, resume. Prefer midwest. Avail- market, excellent references. Box 867P, ravel, can travel. Box 931P, BROADCAST- able immediately. Box 911P, BROADCAST- BROADCASTING. ING. ING.

124 BROADCASTING, October 15, 1962 Situations Wanted- (Coned) TELEVISION TELEVISION Production- Programming, Others Help Wanted-Sales Situations Wanted -Sales Former West Berlin correspondent, Radio Enterprising free lance men. Increase your Top tv time salesman in small market, May Press International, degree, nine years local income with channel 21, progressive, in- I try your larger market? Solid financial through international radio -tv experience, dependent Fresno area station in all UHF and trade references. Box 928P, BROAD- seeks medium or small city post. No news- market, with low overhead and rates com- CASTING. caster. Experienced as spot news reporter parable to radio. We are interested in secur- and deskman who concentrates on total ing reliable men capable of selling, pro- local, regional, national news, features and ducing and presenting your own shows in Announcers documentaries. Seeks permanent settlement. sports, variety, or special events ... studio, Married. Top references. Box 757P, BROAD- film, or live remote. We have all these CASTING. facilities and the time. After your talent Personable, dependable announcer with ma- and. /or sales commission fees, we're happy ture voice. Presentable appearance. Experi- with $1500 per month for a nightly hours, ence in sales, programming and engineer- Available now; Experienced continuity or will be glad to arrange a highly re- ing. Prefer South or Southwest. Consider writer. Will travel. Full particulars on re- warding commission. Consider your present all. Box 885P. BROADCASTING. quest. Box 779P, BROADCASTING. gross billing, then send resume, references, KDAS Employed mature announcer. Four years and pictures to Harold Gann, -TV, 26, LUdlow 4 -4431 television, additional radio. Married, Hanford, California. Phone responsible, relocate. $135 903P, Attention choosy fm stations. Choosy an- or LUdlow 2 -9301. plus. Box nouncer pd with major market am & fm BROADCASTING. experience, knows both Buxtehude and Marconi (1st ticket), will help put (or Technical Children's show personality on radio for keep) you tops in field. Box 800P, BROAD- years. Newsman, sports, desires southern CASTING. television. Now employed. Box 919P, Seeking good studio maintenance engineer. BROADCASTING. Must know G. E., Dumont gear, and Ampex Air newsman, now working in radio with VTR equipment. Send complete resume, some tv experience, would like to break recent photo, and salary requirement. Box Technical into full time tv news job. Versatile; top 824P, BROADCASTING. notch reporter, strong journalism background. Box 842P, BROADCASTING. 250 kw UHF has need for engineer, strong Native Californian, first class license, de- on maintenance. Must have sufficient ex- sires broadcasting experience. Interested perience to assume full responsibility for primarily in learning transmitter and micro- Personality, writer, promotion man ready maintenance shift. Salary open. Wire or wave equipment. Permanent position. Box to work for west coast station. 9 years ex- Phone M. H. Lamb, WIMA TV, Lima, Ohio. 896P, BROADCASTING. perience radio and agency field. Currently employed. Box 877P, BROADCASTING. TV engineer. Leading station has opening First phone engineer, two years experience, for transmitter operator. Actual tv experi- additional two years tv engineering school, ence not necessary, but must have first also eight years technical experience in Program director, experienced all formats. class license and ability to learn quickly allied field. Desires steady permanent posi- Good track record. Solid promotion back - under guidance Chief Engineer. WSAV -TV, tion in large or medium market progressive ground. Will consider all offers. Will re- Savannah, Georgia. tv, station in midwest with prerequisite, locate. Box 875P, BROADCASTING. good starting wage. Box 917P, BROAD- Engineer with first class license. TV -AM -FM CASTING. central Pennsylvania. Expe'ience not neces Programming problems? One of America's sary. Contact Glenn Winter, WSBA, York, most talented big market performers will Pennsylvania, Phone 2 -5531. Production -Programming, Others deliver solid success. Box 884P, BROAD- CASTING. 250 kw UHF has need for engineer strong on maintenance. Must have sufficient experience to assume full responsibility for Newsman -now on air northeast. 9 years News director. Suitable major market or maintenance shift. Box 707P, BROADCAST- experience. Write, gather, edit and film. network. Presently with top rated am in ING. Box 604P, BROADCASTING. 350,000 market. Overseas experience, AP, Immediate opening for studio 13 year tv, radio administrative background London Times. Offer authoritative news; experienced (10 years in state capital city). Interested believeable delivery. Beeper, rewrite, etc. maintenance man. Good advancement op- tv news, programming willing First phone. Area according to fringe. portunities. Contact Howard McClure, Chief -but and able $150 Engineer, KLYD -TV, to start where needed. 34, married. 304 -925- Box 893P, BROADCASTING. Bakersfield, California. 5488. Box 821P, BROADCASTING. Television and radio station needs men for operation. Must have Promotion manager with top market ex- I want out. Aggressive agency tape producer studio first class F.C.C. perience. Familiar with film and studio with firm film foundation wants public license. Call or write H. B. Mouatt, WHEC- TV, 4, operations. Excellent references. Will re- affairs challenge. 24, family. Salary open. Rochester New York. locate. Box 878P, BROADCASTING. Box 913P, BROADCASTING. First class radio and telephone operator Director producer working in top thirty wanted. Write to Lloyd Chale, Chief Engi- midwest market desires relocation. Seven Tops copy, disk jockey, idea girl. Great! neer, KCND -TV, Pembina, North Dakota. years reliable Hire me, don't wait. Box 930P, BROAD- experience. Best of refer- CASTING. Wanted, experienced engineer for position ences. Responsible, university graduate, with full power VHF channel 2 station in family. Box 924P, BROADCASTING. Montana's largest metropolitan area, close Experienced program director desires relo- to good hunting and fishing. Maintenance, News director. Top rated, award winning, cation. I offer: 13 years broadcast experi- operation, planning and installation. Pleas- market newscaster. Extensive public ence, proven record, ability, organizational ant working conditions in ultra modern affairs, special events experience. Best ref- knowhow all phases; air trick included. new studios. For information call 252 -5611 erences, }tines available. Box 925P, BROAD- Good music operation only. Prefer east. or write to Grant French, KOOK-TV, CASTING. Box 605P, BROADCASTING. Billings, Montana. Program director, production manager, producer, director, account executive seeks Production supervisor. Prominent group Production- Programming, Others permanent program director assignment. station in southeastern capital city seeks Medium market. Exciting 10 years tv back- man thoroughly experienced in television ground. Mature, able and qualified: prefer production -preferably person now holding Wanted creative copywriter for CBS -TV west or midwest. Box 929P, BROADCAST- position of Production or Operations super- station Southeast. Experienced only. Send ING. visor. Will supervise operational staff of resume and samples of your creative com- twenty -five, and will be responsible for all mercial work with first letter. Box 878P, Newsman, 10 years reporter, writer, news- production aspects of the station. Applicant BROADCASTING. caster. Radio newspaper background. Seeks must be a leader, creative and very strong television operation where can gather, in television production and its administra- Traffic assistant (2) girls experienced in write, film, broadcast news. Professional tion. Management considers this department handling avails . and teletype machine. delivery, best references. Box 938P, head level position a key assignment. If Plush office, many extra benefits. Write or BROADCASTING. you have a successful background in this call H -R T.V. Reps, 375 Park Avenue, New area of television and want to move for- York, PL 9 -6800, Miss K. Caldwell. ward with a prestige station, please send For Sale a complete resume and recent photograph News opening WGEM -TV, channel 10, to Box 870P, BROADCASTING. Quincy, Illinois. NBC -ABC. Send complete resume, photo, tape, rewrite material, and Equipment references. Call 222 -6840. Area Code 217. Ask Traffic continuity girl available immediate- for Program Director or Manager. For sale, one Western Electric I kw trans- ly. Major market experience. College. 9617 mitter Douherty circuit. Used 10 years at E. 33rd. Independence, Mo. CL 2 -4978, Linda WBZA. In excellent condition. Price $1500. Hunt. TELEVISION Contact W. H. Hauser, WBZA, Boston Schafer 1200 GM automation system corn - Reporter: 10 years radio and newspaper Situations Wanted- Management plete with music bridge integrator, 8 Ampex experience. Currently with prestige corpora- units with P.E. cell cuing and 150 blank tion. Specialize in mobile and on the spot Ely experienced. Management experienced. window cued tapes. Less than one year coverage. UPI special award. St. Paul, Minn. Creative. Outstanding salesman. 38, mar- service. Half original price. Box 871P. Call 739 -9644, Winchell. ried, college. Box 906P, BROADCASTING. BROADCASTING.

BROADCASTING, October 15, 1962 125 For Sale- (Cont'd) Miscellaneous INSTRUCTIONS- (Cont'd) Condenser service. The top tunes condensed Elkins Radio License School of Chicago- Equipment to one minute for those crowded segments. Six weeks quality instruction in laboratory Initial fee of $25.00 delivers top twenty, methods and theory leading to the F.C.C. One Western Electric 5 kw transmitter, weekly service fee of $6.00 keeps you up First Class License. 14 East Jackson St., model 405E -2 in good condition. Make an to date. Send check to Box 882P, BROAD- Chicago 4, Illinois. offer. Box 881P, BROADCASTING. CASTING. "Stinger Series" Forty musical cappers. Be prepared. First class F.C.C. license in For sale . one GE 3 kw amplifier, model stings, punctuators, newly recorded in Hi -Fi abc weeks. Top quality theory and labora- number BT -3A. A -1 condition and like new and pressed on to pure vinyl just $9.95. $3500.00. Phone 388 -5200 or tory training. Elkins Radio License School appearance. Station Services, 1st National Bank, Peoria, of Atlanta, 1139 Spring St., N.W., Atlanta. 388 -7433 Columbia, Tennessee. Illinois. Georgia. R.E.L. mod. and freq. monitor in use pres- Comedy! "Days, Dates and Data" is a col ently on 101.9 me makes proof. $650. Avail- lection of patter, bits, one -line fillers, pro- Announcing programming, console opera- able shortly, WCLM, 333 North Michigan, gram ideas, etc. Current sample $3.00- tion. Twelve weeks intensive, Illinois. Show -Biz Comedy (Dept. B), 65 Parkway practical Chicago, Court, Brooklyn 35, New York. training. Finest, most modern equipment available. G. I. approved. Elkins School of Four Hughey Phillips 300 mm beacons and 30,000 Professional Comedy Lints! Topical Broadcasting. 2603 Inwood Road, Dallas 35, eight side lights. Like new. One Fisher - laugh service featuring deejay comment, Texas. Pierce Photo Cell, new. $945. Write for de- introductions. Free catalog. Orben Comedy tails, WNLC, New London, Connecticut. Books, Atlantic Beach, N. Y. San Francisco's Chris Borden School of Book review capsules 3 -5 minutes made Modern Radio Technique graduates all over I kw am RCA BTA 1 mx. Good condition. available to stations at reasonable cost. Re- Traded in on new Bauer 5 kw transmitter. the country. DJ instruction, alive, active Electronics, 1663 In- cently published and soon to be released and new. September class open. 259 Geary Priced to sell. Bauer editions reviewed by authorized reviewers. Street, San Francisco, California. dustrial Road, San Carlos, California. E. S. Corley operating as Sim -Cor & Co., 2381 Lindmont Circle, N.E., Atlanta 5, Current model 250 watt RCA am trans- Georgia. Jobs waiting for first phone men. Six weeks mitters. Taken in trade on new Bauer 707s. gets you license in only school with op- Bauer Electronics, 1663 Industrial Road, San Commercials taped for small market sta- erating 5kw station. One price includes Carlos, California. tions using major market announcers. everything, even room and board. American Robert Best and Associates, 5801 Peabody Academy 303 St., Hyattsville, Md. HA 2 -3233. of Electronics. St. Francis Must sacrifice. Two (2) G.P.L. Kine re- St., Mobile, Ala. corders (Model PA-303). One has a Mauer sound recording head. Equipment in A -1 condition. Box 525P, BROADCASTING. Train now In N.Y.C. for FCC first phone BUSINESS OPPORTUNITY license. Proven methods, proven results. Day and evening classes. Placement assistance. For Sale. Two Ampex Intersync units, Price rea- Announcer Training Studios, 25 W. 43 N. Y. Series 01 and 02. Good condition. OX 5 -9245. sonable. Contact Wm. Parpisek, KCRA -TV, Lend me $3,000 now, I'll pay you $10,000 14, California. over five years. Box 868P, BROADCAST- 310 - 10th Street, Sacramento ING. Since 1946. Original course for FCC first 1960 Gates remote tuning equipment. Com- phone operator license in six weeks. Over plete with rack, etc. WIVY, 1639 Atlantic 420 hours instruction and over 200 hours Blvd., Jacksonville, Florida. FLanders 9- AGENCY -ADVERTISER guided discussion at school. Reservations 2521. required. Enrolling now for class starting January 9. For information, references and transmit- reservations, write William B. Ogden Radio Am, fm, tv equipment including Local sales position available for right man Operational Engineering School, 1150 West ters, orthicons, iconoscopes, audio, moni- Olive Ave., Burbank, California. tors, cameras. Electrofind, 440 Columbus with Advertising Agency, 705 Olive Build- Ave., N.Y.C. ing. Can make $139.72 to $205.17 weekly radio and tv. St. Louis 1, Missouri. Six weeks courses in FCC first phone li- Closed circuit and broadcast television cense, and in Announcing. Nine months video monitors -model change and demo courses in Chief Engineer, Program Direc- units. used with new warrenty, 8 ", 14". 17 ", INSTRUCTIONS tor, Owner- Manager. Guaranteed training 21" -metal cabinets, 10 megacycle video - and placement service since 1947. Keegan price $150.00 each and up. Call or write Technical Institute, 207 Madison, Memphis, Miratel Electronics, Inc.. 1st St. SE &R1ch- Tennessee. ardson, St. Paul 12, New Brighton, Minne- FCC that phone license preparation by sota -phone number ME 3 -1742. correspondence or in resident classes. Grantham Schools are located in Hollywood, Xmission Line; Teflon insulated. 1%. rigid, Seattle, Kansas City and Washington. Write RADIO hard- for our free 40 -page brochure. Grantham 51.5 Ohm flanged with bullets and all School of Electronics, 3123 Gilliam Road ware. New -unused. 20 foot length for Kansas $40.00. Quantity discounts. Stock list avail- City 9, Missouri. able. Sierra-Western Electric 1401 Middle FCC first phone license in six weeks. Help Wanted--Management Harbor Road, Oakland 20, California. Tern- Guaranteed instruction in theory and plebar 2 -3527. laboratory methods by master teachers. G. I. approved. Request free brochure. Will buy or sell broadcasting equipment. Elkins Radio License School, 2803 Inwood ' I IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII L Road, Dallas, Texas. Guarantee Radio & Broadcasting Supply Experienced manager who can run an Co. 1314 Iturbide St., Laredo, Texas. Elkins training now available in New East Coast daytime station without rat- Orleans for FCC First Class License In 8 = ings, and who will build a good organi- WANTED TO BUY weeks. Nationally known for top quality cation and staff. Salary $12,000. Send theory and laboratory instruction. Elkins full particulars and picture, but no ma- Radio School of New Orleans, 714 Masonic terial that must be returned. Equipment Temple Building, 333 Saint Charles Avenue, = Box 859P, BROADCASTING New Orleans, Louisiana. - IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII le Wanted optical system parts for Dumont type 5363 -A Cinecon units. Lenses and prism needed, new or used (if in good condition). Will buy complete 5363 -A as- ATTENTION CLASSIFIED ADVERTISERS sembly if necessary. KFBB -TV, Box 1139, Great Falls, Montana. Effective November 5th, all WANTED TO BUY STATION advertising will Portable cases for ampex 350/51 -2 state require DISPLAY SPACE. FOR SALE STATIONS, as already indicated in our price. 541 Penna. Moore, Seneca, Bethlehem, masthead, also requires display space. WANTED TO BUY RATES: Station One time -$20.00 per inch Will purchase an FM station if reasonably 13 times- 19.00 per inch priced. Box 916P, BROADCASTING. 26 times- 17.50 per inch Wanted to buy: Small or medium market AM station in Connecticut. Box 886P, BROADCASTING. 52 times- 15.00 per inch

126 BROADCASTING, October 15, 1962 Continued from page 121 Help Wanted- (Coned) For Sale for a special Iranian CARE fund to Management Station assist injured and homeless Iranians dis- placed by the quake that killed thousands in that Middle East country dur- OFFERING A CHALLENGE "Within 150 miles of Chicago. Day- ing early September. KSFO San Fran- To a creative, alert program manager time independent now billing $100,- cisco's Don Sherwood added a light who will strengthen "talk" programming 000 yr. in stable, rapidly expanding news, etc., and life ratings for an Eastern touch to the collections, offering birth- network AM -I'M station in a top -rated industrial market. Excellent staff, . day gifts he received to be auctioned market. Send resume an dealary re- key personnel. $165,000, attractive with receipts going to the CARE fund. quired to cash discount. Details to qualified % Box 940P, BROADCASTING principals only, no brokers." ti Among guests on a special auction Box 766P, BROADCASTING broadcast were Tom Perry, regional CARE director and Jazad Kowsar, Sales Iranian Consul General. FLORIDA IIIIUmInDlnlul11uullrnc81mmnlunlmunna Ilunumouumm North- Fulltime-Excellent Earnings D.C. outlets in UGF push Central -Daytimer -Good Terms BROADCAST -_ Associated Media Brokers Almost the entire roster of radio and SALES ENGINEERS Suite 328 Bayview Building television stations in the nation's capi- WANTED Fort Lauderdale, Florida tal broadcast a special hour program Phone LOgan 6 -7843 which signaled the start of the United Immediate opportunity for sales engi- Bob Flynn Myles Johns Givers campaign early this month. neers to manage broadcast equipment Twenty-two radio and five television sales in the following territories: stations carried a live feed from Pennsylvania SOUTH FLORIDA FULLTIME WMAL-AM- FM -TV, which originated Ohio Excellent Facility -Good Market -Sizable and produced the program at a down- Real Estate- Priced at Sellers Investment The main requirement is a broad back- in Property. town hotel. Four of seven daytime sta- ground in radio, combined with some tions presented broadcasts at a later Associated Media Brokers sales experience. Also, must be aggres- time. sive, responsible, and with a deep de- Suite 328 Bayview Building sire to sell equipment. Excellent start- Fort Lauderdale, Florida ing salary with an attractive incentive Drumbeats ... Phone LOgan 6 -7843 program and all travel expenses paid. Toledo person- Become part of the dynamic expanding Bob Flynn Myles Johns In memoriam WSPD sales organization of a nationally known nel, who had worked with (Uncle) Jules Midwest broadcast equipment manu- Blair when he conducted Kiddie Karni- facturer. Send resume immediately to val on that station over the past 27 Box 921P, BROADCASTING. To buy or sell Radio and /or TV properties contact. years, produced a 30- minute memorial lllul 11111111111u11mlllllllrlllllllllll11nm1111mUE lllI11111mu111m111111s= program following his death last month. PATT McDONALD CO. The show included voice tapes with TELEVISION P. O. BOX 9266 - GL 3 -8080 Teresa Brewer and other persons who Help Wanted -Sales AUSTIN 17, TEXAS received an early break on his program. Wind book WTVT (TV) Tampa -St. Ala single daytime 85M terms Petersburg, Fla., is preparing viewers Pa small daytime 60M 10M Ca medium daytime 65M for the hurricane season by distributing Opportunity for TV salesman in one of 18M Fla medium daytime 125M 35M free 32 -page book, Hurricanes, pro- the fastest growing markets in the S.E. N.Y. medium fulltime 230M 50M a Station going into full color operation on N.C. metro daytime 125M terms duced by the station, which describes November 15th. Protected account list CHAPMAN COMPANY wind storms and precautions for evad- available. Base salary in top 4 figures fury. 1182 W. Peachtree St., Atlanta 9, Ga. ing damage or injury during their and commission. Only top experienced WTVT says 17,000 copies have been tv salesmen need apply. All replies will be kept confidential-all replies will be STATIONS FOR SALE distributed this year, 47,000 since the acknowledged. Send background, pres- SOUTHWEST. Serves a growing market. book was first offered in 1958. Daytime. Part -time "home" ownership. ent billing, etc., to Harry C. Barfield, Daytime, fixed sign -on. Cross $40,000 an- Station Manager, WLEX -TV, Lexington, nually. Ideal for man and wife team. Ask- Bottle collectors KSDO San Diego, ing $70,000, 29% down. Includes trans- Kentucky, or telephone 4 -8747. Calif., is helping local youngsters earn mitter site. sports equipment for their boys clubs JACK L. STOLL & ASSOCS. drink bottlers Suite 600 -601 6381 Hollyw'd Blvd. by working with local soft Los Angeles 28, Calif. HO 4 -7279 who offer prizes for collecting empty INSTRUCTIONS soft drink bottles. Money from the returns is used to buy sports gear. JIIIIIIIIIIIUU10111111117111111n1111 tauonunloummunt nummunil SIX WEEK COURSES For Best Results An Ohio market story ECM (entire a. FCC first phone license G Cleveland market), a study of that b. Announcer, Disc -Jockey a metropolitan market representing Ohio NINE MONTH COURSES You Can't Top A counties where 25% or more of the c. Chief Engineer homes are said to listen to a Cleveland d. Program Director CLASSIFIED AD radio station, is available from Fred e Owner-Manager. ó Walker, KYW Cleveland sales manager. Guaranteed training and placement. Our graduates are working in all cate- in Station tour A group of 111 persons, gories. most of them advertising agency time Write for school catalog buyers, were flown to Pittsburgh Sept. KEEGAN TECHNICAL INSTITUTE E BROADCASTING 20 for a two -day tour of KDKA -TV. "Since 1947" THE C BUSINESSWEEKLY OF TELEVISION AND RADIO The tour was hosted by Henry V. a 207 Madison, Memphis, Tenn. F- IIIIIIIIIIIDIItl8111111OIIIllllllLUUII1111111mr11111111111IlBlll1IIIIllllulllh Greene, station sales manager.

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Washington WE 5 -2600 New York JU 6 -7733 Chicago 467 -5750 Los Angeles RA 3 -8536 OUR RESPECTS to Carl Joseph Meyers, vp- engineering, WGN Inc.

`Nothing is impossible with electronics'

Carl J. Meyers is such a modest man to develop and make radio sets. He (also soon acquired by the Tribune and you must tug and tug to get him to talk built a station for them, WGAS, and eventually merged into WGN). about his varied engineering accom- later that year left Radico, acquired the Meanwhile his handiwork in remote - plishments before becoming vice presi- license for WGAS himself and moved circuit design had helped develop to a dent and manager of engineering and it to Chicago's Marigold Gardens with fine art, regular band, sports and special operations for WGN Inc., the Chicago the new call of WWAY. While oper- events pickups all over the Chicago Tribune's subsidiary operating WGN - ating this station with "subsidies" ob- area and major out -of -town events, too AM-TV there. tained from talent agents and orchestra -football classics, Indianapolis auto But his considerable human warmth leaders working there, Mr. Meyers met races and Kentucky Derbies. and practical skills long ago earned him the wealthy criminal lawyer, Charles E. Mr. Meyers also pioneered in early more nicknames, friends and profes- Erbstein, who hired him to develop his recordings, aluminum discs cut by a sional respect than would be necessary amateur radio interests into a regular diamond needle and played back by a to rank him a broadcast pioneer, one of broadcasting facility. cactus thorn. By the mid -1930s his en- the molders of the complex "nuts and Building Bigger Late that year Mr. gineers were cutting acetate masters to bolts" that make modern radio -tv work. Meyers began to transform Mr. Erb - syndicate programs as well known as WGN -Inc.'s new $3.3 million Mid - stein's WTAS Elgin, Ill., into one of the the many popular network shows which America Broadcast Center stands today country's most powerful stations, to be WGN originated live in those days in northern Chicago as the climax of heard coast to coast -pumping as much through systems engineered by Mr. his technical design achievement. And as 2.5 kw into the tubes when they Meyers and his staff. just early this month top Tribune and would take it. Soon radio engineers Auto Radio Practical In 1928 -29 WGN officials surprised him with a came from all over the U. S. to see his high- ranking Tribune officials loaned major luncheon to honor his 50th year water cooling rig that used Model T. Mr. Meyers to the Chicago Police De- in radio and his 38th with WGN. Ford radiators to dissipate the heat gen- partment to develop squad car radios Setting the Pace "Nothing is impos- erated by the early tubes. which he believed could greatly enhance sible with electronics." That's the motto In this early period Mr. Meyers also law enforcement effectiveness. It was a Mr. Meyers has made practical in his helped others develop other Midwest secret project. When finally disclosed experience, even though he humbly stations, including WRAP Chicago atop it was so outstandingly successful that avers, "I'm not an inventor, just a the Drake Hotel, which became WGN law officials from all over came to study darned engineer who grew up with this in 1924 under Chicago Tribune owner- and duplicate. It attracted auto indus- business." Radio -tv's leaders, however, ship. try men as well, for it proved auto credit him with much more than that. The Tribune hired Mr. Meyers for radios could be practical for John Q. Carl Joseph Meyers was born Jan. 9, WGN on Oct. 1, 1925, and promoted Public, too. 1902, at Owensville, Ohio, one of seven him to chief engineer on Christmas Day During the early 1930s Mr. Meyers children. The family soon moved to of that year. He immediately began headed the communications facilities Cincinnati and young Carl went through design and construction to achieve even committee for Chicago's World's Fair, public schools there and worked in his greater power and built WGN's next out of which came innovations of mo- spare time to earn money for his radio transmitter at Elgin across from WTAS bile and special shortwave gear for ra- wireless hobby. dio. Then in 1935 WGN opened its He had been bitten by the radio bug extensive studios in Tribune Tower, all when he was but 10 and most of his designed by Mr. Meyers. spare hours and nickles went into the During World War II Navy Corn - neighborhood radio clubs popular then. mander Meyers labored in Washington, Many of these included older boys and D. C., on secret aviation uses for radar, young men who tutored the junior tv and guided missiles. When he re- members and helped them learn the turned to WGN he asked to be excused wireless code and principles of this from intensive fm plans to devote full promising new art. time to development of tv, research he Top Level Help During high school had begun in 1927. years his radio club corresponded with Tv Opens New Era The fruitage: government agencies on equipment de- WON -TV took the air in early 1948 sign and he recalls long -hand letters and soon Mr. Meyers' numerous tech- from such pioneers as Dr. Lee De For- nical developments and component de- est answering their questions. By 1916 signs became standards for the indus- he had won his "ham" license and in try. Within two years his crews had late 1918 he earned his commercial 22 cameras and three remote units to license. work their heavy schedules of live stu- Early in 1919 Mr. Meyers joined a dio shows and remotes. New York firm which did maintenance Mr. Meyers married Madelon Lager- work on the radio gear of ships of the strom of Elgin in 1926. They have one United States Lines, including early son, Jack, now 34, also at WGN -TV. voice equipment. He soon found him- Mr. Meyers gave up flying his own self in his own business making custom planes before World War II, but he still yacht installations and home radio enjoys photography as a hobby. His receivers. top avocation though is showing his In 1922 Mr. Meyers was asked by granddaughter a good time at his lodge Chicago friends to join them in a busi- Mr. Meyers on the Chippewa Indian Reservation in ness venture under the name of Radico "I'm ... just a darned engineer" Wisconsin with the rest of the family.

BROADCASTING, October 15, 1962 129 EDITORIALS Now the world Austin went awry because of the intrusion of other broadcast- camera and newsreel equipment. There followed an T'S time for the broadcasting community- advertisers, edict by the presiding judge banning live coverage of agencies and broadcasters-to take a good look at the direct testimony because the Texas criminal code specifies overseas market. that no witness may hear the testimony of another witness The advertising business -agencies in a position to know in the same case. report-is in the midst of its greatest world expansion (see To the surprise of no one in broadcasting, the Estes trial Special International Report in this issue). Few go so far was played up in newspaper coverage as a fiasco. Actually as to see in the current growth of international tv the reason the WFAA -TV live pick -up of what proved to be a routine for this advertising explosion, but all admit it is fortuitous legal joust between prosecution and defense counsel was that television is becoming a worldwide medium at a efficient and without untoward incident. time when so many important advertising budgets are Section 315 and Canon 35 will be at the top of next available. Wherever commercial television is on the air year's agenda for broadcasters' full membership in the it will obviously get a major share of those budgets. profession of journalism. The tribulations of 1962 should There are now some 40 countries with commercial tv. In inspire broadcasters to redouble their efforts. 25 of these U.S. networks, group owners and others are investors in stations and related services. While these Research with a reason partial station ownerships are of necessity minority holdings SOME $12 billion a year is being spent on advertising in most seem pleased with their prospects of stockholders in advertising supposes that making money. Many are looking for additional investments this country, and everybody this must have a massive effect on the U.S. economy. No- in the belief that they can get a faster pay -out from foreign body, however, has ever known what influence advertising stations than they can from U.S. outlets. Most stations really exerts on general business conditions. This basic abroad sell for less than the going rate on those in important question will be explored in a study to be jointly undertaken American markets. by the U.S. Dept. of Commerce and representatives of the Overseas programming revenue for Screen Gems, MCA advertising business. and other American film distributors is expected to top It will be difficult to isolate advertising from other $52 million this year, up $8 million from 1961. Here business energies and arrive at a precise measurement of again the market seems to be improving, with promise of advertising effects. It should be possible, however, to even bigger revenues to come. The larger agencies report obtain more information than has been available up to now increased broadcast billings from their overseas offices. -assuming, of course, that the study group is objective, Television is, of course, further advanced in some competent and adequately financed. countries than in others. It has progressed fastest where it is The purposes of the study, as described in detail else- allowed to be commercial and to derive sustenance from are important enough to justify con- advertising revenue. where in this issue, tributions from the government and from all the private Indeed commercial television is rapidly becoming global groups that have special interests in advertising. In the in its coverage. To the advertiser whose markets extend latter broadcasting must certainly be included, although it abroad, tv already is a basic medium. At its present rate was missing at the meeting of the advertising committee of of development it will soon be the basic medium. the Dept. of Commerce in which the study was approved. Freedom from numbers The NAB, which like all other media and advertising associations is a member of the Commerce committee, was not re- TWO mandates -one a law and the other an ethic -stand presented in an attendance that included officials of the in the way of broadcasting's full -fledged acceptance as a American Newspaper Publishers Assn., the Direct Mail responsible medium of journalism. Assn., the Outdoor Advertising Assn., two business maga- This session of Congress will adjourn without having zine associations, the Agricultural Publishers Assn., the acted on repeal or suspension of Section 315 -the political ANA, the AAAA and the Advertising Federation of section of the Communications Act requiring equal time to America. qualified candidates for public office. And 1962 will be recorded as a no -gain year in the quest of broadcasters for equal access in coverage of court trials which would come through abandonment of the legal profession's Canon 35, despite repeated demonstrations that television and radio can be well -mannered, efficient and unobtrusive members of the reporting profession. Important progress had been made in the drive toward repeal of Section 315. But mistakes also were made in this bi- election year by individual broadcasters who aroused some incumbents seeking reelection by take- it -or- leave -it ultimatums to debate with their lessor known opponents. Thus the drive for outright appeal must begin from scratch at the next session. Because 1963 will be an off -year, without the emotional involvements of incumbent -candidates, the atmosphere should be better for outright repeal. But it won't come easily. For Canon 35 it has been a year of disappointments and postponements. The American Bar Assn. had dawdled and delayed experiments that were to demonstrate the ability of broadcasters to report without disturbing court decorum. Drawn for BROADCASTING by Sid Dix And, within the past fortnight, careful plans for controlled "Is this one of those long crawls you're always griping live television coverage of the Billie Sol Estes trial at about?"

130 BROADCASTING, October 15, 1962 The Mark of Protected Investment

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John Kienitz, Professor of Art History at the University of Wisconsin, Karel Yasko, State Architect and President of the Madison Art Association, and Don Andresen, WISC -TV Director of Public Affairs, WISC -TV.

meets Brought to Madison by a grant from the CBS FOUNDATION to the Museum of Modern Art, cultural "Portraits from The Collections of The Museum of Modern Art" was seen by thousands at the responsibility University of Wisconsin Center Building this month. The exhibit was presented by the Madison Art Association. WISC -TV takes pride in promoting such educational and cultural events through programs and public service messages to Channel 3 viewers throughout our coverage area in Wisconsin, Illi- nois and Iowa.

WISC TV C( ,, Represented Nationally by Peters. Griffin. Woodward. Inc. MADISON, WISC.