Winter 2012 Vol 17 • No. 4
2012 IN THIS ISSUE
say “thank you” for the entry! the for you” “thank say Letter from the Editor
FCC Filings Recap to something little a you send even might We newsletters! Airwaves future . We’ll feature some of the best entries in in entries best the of some feature We’ll . to [email protected]
Send your station success stories along with any photos you want to share share to want you photos any with along stories success station your Send Community Events Request
The following is a listing of the FCC proceedings in which the Massachusetts Broadcasters you! from hear to want We brighter? little a holiday someone’s make
Association jointly participated, or plan to participate, during 2012. These examples of advocacy to way original an with up come or need, in families for funds raise Continuing Education
FROM THE EDITOR before the FCC well illustrate the vigorous efforts of the MBA to protect and advance the best bank, food local a for food collect team your and you Did community. Reimbursement
interests of the free, local, over-the-air, radio and television industries before the FCC. For a your to back give to anything did station your if know to wants
complete summary of each filing, head to massbroadcasters.org, move your mouse over the Association Broadcasters Massachusetts the and season, holiday the It’s MBA Sound Bites 2012 “Member” tab and click “FCC Filings.” Request An old lottery slogan says, “All it takes is a AIRWAVES dollar and a dream.” Sound Bites 2012 was by all accounts a huge success. January 4, 2012 May 3, 2012
Paul Weyland wowed a packed house of In the Matter of Standardized and In the Matter of Carriage of Digital Television Events Community sales reps and managers while Valerie Geller overcame some of the worst of Enhanced Disclosure Requirements for Broadcast Signals: Amendment to Part 76 Hurricane Sandy to tell programmers Broadcast Licensees. of the Commission’s Rules, Fourth Further Jack Williams Named and jocks how NOT to lose a listener or (Motion Granted in Part) Notice of Proposed Rulemaking and viewer. Later on everyone enjoyed some Declaratory Order. (Report and Order adopted great food, drinks and entertainment from allowing the Viewability Rule to expire.) Jimmy Dunn. If you missed his bit on the 2012 Broadcaster of the Year local furniture advertisers, you’ll have to January 27, 2012 Jack Williams, WBZ-TV News anchor, was Apart from his work delivering the news to He has received eight honorary degrees from check out one of his shows. It was spot named the 2012 Broadcaster of the Year by the Massachusetts and beyond, Jack Williams is schools throughout New England, including In the Matter of Standardized and on! Lastly, the MBA Broadcasting Awards Pending Massachusetts Broadcasters Association. The probably best known for creating “Wednesday’s a lifetime achievement award from Emerson recognized some of the best work that your Enhanced Disclosure Requirements for Broadcaster of the Year Award goes to someone Child” in 1981. The weekly series features College in Boston. stations produce every day. Broadcast Licensees. In re the Petition of Entercom who displays an outstanding commitment to his/ a special needs child who is in search of a 2012 could be called “his year.” Jack Williams However, when we sent out our survey (Notice of Inquiry Pending) Communications Corp. for Rulemaking to her job, shows unwavering dedication to the permanent home. In the 30+ years that the was honored with a Lifetime Achievement asking for feedback on Sound Bites, there evolution of broadcasting, breathes life into his/ segment has aired, Wednesday’s Child has helped amend Section 73.1216 (Contest Rule) of Award from the Radio Television Digital News was one sentiment that was seen multiple her work by being creative and enthusiastic and over 700 special needs children find loving the Commission’s Rules to allow broadcast Association. He was one of only five New times. Something along the lines of “we’d above all, is committed to the community. Jack homes. He is responsible for raising more than stations to publish the rules of their contests PRSRT STD England journalists to receive the prestigious like to see a bigger variety in who wins.” April 18, 2012 Williams embodies all of these characteristics. seven million dollars for special needs adoption. on the station’s website in lieu of broadcasting U.S.POSTAGE PAID 2012 Yankee Quill Award, considered the Well, you’ve got to play to win! The stations highest individual honor awarded to fellow that won put out great commercials, news In the Matter of Standardized and such rules over-the-air. (Joint Comments to PERMIT NO. 417 Jack Williams first displayed his love of This year’s winner has been recognized journalists. In September, he was inducted stories and PSAs but above all else, they Enhanced Disclosure Requirements for be filed with the FCC by the December 20, MANCHESTER, NH broadcasting at the age of thirteen when he countless times for his work with Wednesday’s built his own radio station at his home in Idaho. Child. He was given a Presidential Citation into the Massachusetts Broadcasters Hall of entered! Sure it costs a bit more than a Broadcast Licensees. 2012 deadline.) 1-800-471-1875 Two years later he was hired by KYTE as an from President Ronald Reagan in 1986 and in Fame at Massasoit dollar to play but the odds of winning are (Second Report and Order adopted requiring announcer, then worked full-time as a news 1997 he was awarded the first Adoption 2002 Community College way better than the lottery. television stations to post on the FCC’s reporter two years later in 1964. He worked in Excellence Award by President Bill Clinton and and this year he is website those contents of their public November 2013 seems really far away but I VISIT US ONLINE AT WWW.MASSBROADCASTERS.ORG radio until graduating Phi Beta Kappa from the the First Lady. the Massachusetts urge you to start looking at your best work inspection files that are not already available Pending University of Oregon. Broadcasters now and write a little note to enter it into on the FCC’s website, and requiring the Job Banks | Member Lists | Legal Information | Everything You Need To Keep Your Station Up-To-Date Other organizations that have recognized Associations’ In the Matter of Expanding the Economic Sound Bites 2013. Let your production affiliates of the top four television broadcast His first appearance on television was at KIRO- his work include The American Academy of Broadcaster of staff brag about the plaque they won for networks in the top 50 markets, within two and Innovation Opportunities of Spectrum TV in Seattle, Washington, anchoring the 11 p.m. Pediatrics, the Massachusetts School Counselors the Year. producing a great spot for a long-time years, to post, going forward, their political Through Incentive Auctions, Notice of news. He later moved on to KORK-TV in Las Association, the Boston Catholic Archdiocese, client. Run a promo touting your MBA files on the FCC’s website.) Proposed Rulemaking (Docket No. 12-268). Vegas, Nevada working as their News Director. Jewish Big Brother/Big Sister and the U.S. Department of Health. Station of the Year award. Get recognized (Joint Comments to be filed with the FCC by for all your hard work! Jack traveled East in 1975 joining WBZ-TV either December 21 or January 25.) as lead anchor, paired with Tony Pepper. He Jack has won four Emmy Awards during his We’re looking to expand on the categories was partnered with long-time WBZ anchor Liz career including one for the Wednesday’s offered in 2012. If there’s something you’d April 19, 2012 Walker for many years and now shares the 6 p.m. Child series. like to see added, feel free to drop us a line. slot with co-anchor Lisa Hughes. You can email me directly at In the Matter of Standardized and [email protected]. Enhanced Disclosure Requirements for Broadcast Licensees. Looking forward to seeing you in 2013! (See Item No. 3 above.) IN THIS ISSUE
community continuing MBA LETTER FROM events education SOUND Bites THE EDITOR requests reimbursement 2012 OFFICIAL NEWSLETTER OF THE MASSACHUSETTS BROADCASTERS ASSOCIATION Here’s a complete list of the night’s winners: More Success Stories from the 2012 Sound Bites Individual Commercial Television /Commercial Campaign Merit: Radio WSBK-TV Continuing Education Merit: Phantom Gourmet: Lunchtime in America WPXC-FM First: What you missed! Kaleidoscope Toys – Christmas 2011 WBZ-TV Boston Marathon Reimbursement Program! The Massachusetts Broadcasters Association Then on to the highlight of the night – awards First: held the second annual Sound Bites Annual were handed out to broadcast stations in WQRC-FM The first year of the Continuing Education Reimbursement Program has come to an end, and with Sports Feature Meeting and Mingling Event on Thursday, Northwood Insurance – Only in Massachusetts it, come some great success stories! All through 2012, the Massachusetts Broadcasters Association eight categories. The winners of the night Radio November 1 at The Verve Crowne Plaza in in the Station of the Year category were Merit: reimbursed employees at member stations up to $500 for industry-related courses, webinars, Air Personality conferences, seminars, books, etc. that were aimed at broadening the knowledge and skill-set needed Natick, MA. WMRC-AM 1490 and WBZ-TV for radio WDIS-AM Radio King Phillip vs. Sharon Basketball Game for any broadcasting career. We had applications from everyone from General Sales Managers to on-air and television, respectively. 94.7 WMAS- Merit: talents and engineers participate in the program. Here’s what the most recent recipients had to say: The day began with two simultaneous seminars FM and WWLP-TV were runners up in the WCOD-FM First: – one for programmers and a second one for Dan and Stephanie in the Morning WATD-FM Station of the Year category. Smash and Crash Demolition Derby I was ecstatic when my boss Craig told me about sales. Renowned sales trainer Paul Weyland First: how the Massachusetts Broadcaster’s Association presented “Think like an Adman and Sell like a Other noted winners were for the best On-Air WATD-FM News Story Rob Hakala does a Continuing Education Reimbursement Madman,” which was not only informative, but Radio Personality, where WATD-FM’s Rob Hakala, Host of the South Shore’s Morning News program. My name is Robyn Lee and I am an also very entertaining. host of the South Shore’s Morning News, took Merit: on-air talent and lifestyle editor at 94.7 WMAS, Television WATD-FM home first place honors in the radio category President Barack Obama Visits Martha’s Vineyard a radio station based in Springfield. My position Merit: “ and WBZ-TV reporter Jim Armstrong for WBZ-TV required a lot of photo editing, as well as First: television. First place awards for best Public Jon Keller WATD-FM advertisement developing (newspaper, social Service Campaign went to WQRC-FM for First: 100 Year Old Norwell Murder media, websites, etc.). I knew I could improve
their work on the “Good Tidings Holiday WBZ-TV Television my skills and become more proficient. So, I Jim Armstrong Giving Campaign” and WWLP-TV for their First: looked into a color photography class as well Reporter “XtheTXT” campaign. WBZ-TV
as a Photoshop course being offered at a local Tallest Man WMRC-AM received the Radio Station of the Year award! Local Special Program/Event community college. The MBA scholarship was First: such a blessing; it helped cover the majority of the Radio WWLP-TV “ Merit: costs of these classes, and most importantly made I-Team: Panhandlers Paul Weyland talks sales to a crowded room. WMAS-FM me a more vital asset to my company. The process and gives us that extra incentive to continue Children’s Miracle Network Radiothon was simple. I checked with the MBA to make to better ourselves. I could not appreciate the Down the hall, Valerie Gellar (who was in Public Service Announcement/ First: Campaign sure that the courses were ones that they would opportunity the MBA has given me more. I NYC during the heart of Hurricane Sandy and WHMP-AM Radio cover and once they were approved I went ahead learned valuable information that I otherwise couldn’t travel out of the state) spoke to her Vermont Yankee – Power Struggle First: and enrolled. After the class ended I received would not have gained on my own and I have audience via Skype. She presented “NEVER Television WQRC-FM my reimbursement. No hoops to jump through. I MBA to thank for that! LOSE A LISTENER! (or Viewer!)” for station Merit: The Good Tidings Holiday Giving Campaign – Robyn Lee, WUNI-TV think this is a great program for the working adult programmers and on-air talent. Television Comunidades Seguras WMAS-FM First:
First: WWLP-TV WSHM-TV XtheTXT Public Service Campaign
Craig Swimm of WMAS-FM happily accepted his radio WQRC-FM shows off their first place awards! 2011: A Year of Disasters I was so inspired by Paul Weyland’s seminar at station of the year merit award! Station of the Year this year’s Sound Bites, that I knew I wanted Station Promotional Announcement Radio to learn more. At the end of the seminar when “ Radio Merit: Jordan Walton reminded everyone about the Merit: WMAS-FM WICN-FM MBA’s Continuing Educations Reimbursement First: WICN Jazz+ Daily Promo Series “Program, I didn’t hesitate. Within 24 hours I WMRC-AM had ordered Paul’s CD series, book and software First: Television program! Thanks to the MBA, I am looking WICN-FM Congressman Ed Markey speaks passionately about his WICN Performance Studio “Taxi” Merit: forward to applying Paul’s information and support for broadcasting. WWLP-TV watching my business grow in 2013! First: Then the evening festivities began, first – Laura McGee, WBZ-TV with a visit from Congressman Ed Markey, WSRS-FM/WTAG-AM who emphasized his belief and support in broadcasting. Following closely behind him Congratulations to all of our winners and thank you to all who attended and submitted entries. With Our first year was a tremendous success and we hope to continue with this great program in was a performance by comedian Jimmy Dunn, your help, the Massachusetts Broadcasters Association was able to donate $2,000 to the Make-A-Wish 2013. Stay tuned to the website at massbroadcasters.org. Information on this and our other who had the crowd in stitches throughout Foundation of Massachusetts and Rhode Island! Be sure to stay tuned to the MBA’s website, Facebook, great programs can be found under the Member Benefits tab. his performance. Sound Bites 2012 raised $2,000 for the Make-A-Wish Comedian Jimmy Dunn provided the entertainment for the evening. and newsletters for information on next year’s event. Foundation of Massachusetts and Rhode Island!
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