Leadership Education Volunteers Participation Multicultural Community Facilities WAFC ANNUAL REVIEW
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L R A E U V I N E N W A 2 0 1 2 leadership education volunteers participation multicultural community facilities WAFC ANNUAL REVIEW leadership education volunteers participation multicultural community facilities 1 WAFC ANNUAL REVIEW 2012 HIGHLIGHTS • Football participation in WA increased by 9.02% to 141,835. CONTENTS • 24 WA players were added to AFL lists through the AFL Draft. 3. ChAIrMAN’S rEPorT • The Fremantle Dockers and West Coast 4. CEo’S rEPorT Eagles both won AFL Finals. 5. WAFC CoMMISSIoNErS • The WAFL recorded its fourth highest attendance since 1994. 6. hALL oF FAME • Claremont won back-to-back WAFL 6. WAFC LIFE MEMBErS Premierships and the Foxtel Cup Grand Final. 7-8. AFL Clubs • Auskick participation grew by 10.8% 9-12. GAME DEvELoPMENT to 26,156. 13-18. PathwayS & CoMPETITIoNS • The WAFC Community Facilities Fund contributed $197,889 to key projects. 19-20. PaterSoNS Stadium • The 100th club was accredited under A L R 21-22. Facilities the WAFC’s Quality Club Program. U N E V 23-24. CorPorate RelatioNS • More than 38,000 participants played N junior and youth football. I A 25-27. FINANCE & AdministratioN E • Female participation in school programs W 29. WAFC STAFF more than tripled. 2 30. SPoNSorS • WA remained undefeated in Division 0 1 and 3 of the National 16s 1 2 Championships. • The State U15 Indigenous team won back-to-back Kickstart Championships. • 12 WA players were offered places in the elite AIS/AFL Academy program. 2 WAFC ANNUAL REVIEW CHAIRMAN’S REPORT A L R U E V The West Australian Football STADIUM N Commission met significant challenges I N in 2012 that will redefine the football The WAFC strongly supports a new E A landscape moving forward and play stadium in Perth and appreciates W an important role in our approach to the Government’s commitment to overseeing the game in this State. the construction of a new stadium at Burswood. The Commission is focussed 2 In a demanding financial climate, we on ensuring that the economic model 0 1 2 are proud of the outcomes achieved of football is protected with the with WA’s football development system, new stadium and that the fans, the participation growth, investment into players and everyone involved in grass community programs and ‘Footy Plus’ roots football benefits. This includes initiatives. the 140,000 participants, 46,000 volunteers, 100,000 club members and The football structure in Western hundreds of thousands of fans. Australia is a fully integrated model where the strategic objective is Footy Currently, over 80 per cent of the Plus: Grow the Game. Footy Plus WAFC’s revenue comes from its represents the social dividend that stadium lease and management arises from WA Football’s community arrangements at Patersons Stadium for building activities. Sport in general and AFL games, concerts and other events. football in particular delivers a wide Without these funds, the WAFC could range of outcomes. not invest in the ongoing development and growth of the game in WA. Some of these include the use of football as a vehicle to engage students in school, AFL CLUBS programs enabling new immigrants to Australia to have an easier transition The WAFC continues to work closely into our community and programs for with the AFL and our AFL clubs the intellectually disabled that provide a in delivering game development wonderful outlet and great thrill for the outcomes and is pleased to report participants. The quality environment of football clubs also assists in developing significant growth in partnership appropriate decision making and the programs. These include the Freo Skills building of positive community values. 4 Schools, Freo Dockers Cup, Freo overall, the growth of the game results house Footy and Freo Dockers Shield in happier, healthier communities. competitions, as well as The Eagles Cup and Eagles Faction Football. PArTICIPATIoN CoMMISSIoN Total participation grew by 9% to 141,835 in 2012 and included a strong I would like to acknowledge and thank the very hard work of everyone rise in school programs and female Frank Cooper involved at the Commission including participation. This continued growth is Chairman due largely to the WA Football District the executive, the staff and the Model, which was adopted by the volunteers. I would also like to thank WAFC in 2003 to create 17 districts the Commissioners who have all given across metro and regional WA. generously of their own time to the activities of the Commission over the This has paved the way for a targeted past year. In particular I would like and more strategic approach towards to acknowledge the efforts of Peter football development, coordinated at Gibbons who stood down from the a local level through the hard work and Commission at the last election and to dedication of WAFC staff and countless welcome Stuart Love who was recently club and community volunteers. Each elected. week this network provides support for competitions, coaches, umpires and volunteers throughout WA. 3 WAFC ANNUAL REVIEW ceo’S REPORT When I was appointed CEo in March, With this in mind, it is pleasing to report League Grand Final. We are 2012, I had two simple objectives. that participation has increased to over appreciative of the ABC’s long-term The first being to increase the profile 140,000, while around 300,000 others support of WAFL football and their and visibility of the Commission and take part in football each week as commitment to telecasting weekly the second was to ensure we made officials, volunteers, staff and supporters. WAFL matches again in 2013. considered decisions. I believe we have made progress in both these other big ticket items include the Patersons Stadium remains our areas over the past 12 months but still continued success of our AFL clubs. primary revenue generator. It is have a considerable way to go before I The clubs contribute nearly $11m into pleasing that attendance reached can be satisfied these objectives have the system via rental paid for use of almost 1 million throughout the been achieved. Patersons Stadium plus a distribution year for events including AFL, Chris of a portion of their revenue or profits. Mainwaring Telethon Match, WAFL Football from the outside is a They are both travelling well at the Grand Final, rugby Union, rugby wonderful sport to watch but like moment and hopefully we will have League and Perth Glory games. all businesses, it has its fair share of several good years ahead. Investment in maintenance programs challenges. The biggest challenge is continuing to ensure that Patersons facing the Commission is the move The sustainability of our WAFL clubs Stadium remains suitable for events from Patersons to a new stadium. and the WAFL competition is another such as this during the construction of Effectively, our business is being key focus area. We have taken steps the new stadium, which is very exciting disassembled at the end of 2017 and to address this through the AFL/WAFL news for the future of the game in this needs to be reassembled in a way that Partnering Club model, which will inject State. The WAFC, together with the AFL nets a minimum $14m to fund our more than $5million into the WAFL and our AFL clubs, has been working operations. system over a 5 year period. Unanimous closely with the State Government agreement was reached in late January on this project to advise on football’s This is complex and will be affected by 2013 for the partnering model to needs and ensure we get the best whether the WAFC manages the new proceed in the 2014 season whereby the outcome for football in WA. Perth Stadium in the way it currently East Perth royals will partner with the manages Patersons Stadium. other West Coast Eagles and Peel Thunder will The results of the WAFC for 2012 complexities include the flow on partner with the Fremantle Dockers. reflect a tougher year in which forecast effect of any move such as the level of revenue in some areas fell below investment in Patersons over the next This follows much work and debate budget, while costs in other areas ran five years and what Patersons will look over the preceding 2 years. I believe the above budget. Maximising revenue like post 2018. We hope to engage partnering model will lead to a stronger and controlling costs is an ongoing the State Government on these major and more sustainable WAFL competition challenge for everyone involved in issues as soon as possible post the whilst maintaining the integrity that has running football operations and our election on March 9, 2013. been built up over the past 128 years. focus is on ensuring the industry It will also deliver the competitive edge remains financially sustainable for the For the WAFC, football is more than for our AFL clubs by having their players long-term. just the game. We have a societal training, playing and being coached responsibility to keep our community in the one environment. These were healthy. We achieve this by helping the primary drivers of undertaking Gary Walton with education, improving mental the partnering model and they should Chief Executive health and fitness, suicide prevention, provide continued long-lasting overall officer responsible drinking, personal benefits to WA football. development, career opportunities, multicultural integration, and The West Australian Football League promoting good citizenship. This is attracted its fourth highest attendance what we mean by Footy Plus. in 2012 since 1994 with a total of 187,455, while another 31,376 The WAFC delivers these social attended the AAMI WAFL finals series.