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leadership education volunteers participation multicultural community facilities WAFC ANNUAL REVIEW

leadership education volunteers participation multicultural community facilities

1 WAFC ANNUAL REVIEW

2012 highlights

• participation in WA increased by 9.02% to 141,835. CONTENTS • 24 WA players were added to AFL lists through the AFL Draft. 3. Chairman’s Report • The Dockers and West Coast 4. CEO’s Report Eagles both won AFL Finals. 5. WAFC Commissioners • The WAFL recorded its fourth highest attendance since 1994. 6. Hall of Fame • Claremont won back-to-back WAFL 6. WAFC LIFE MEMBERS Premierships and the . 7-8. AFL Clubs • participation grew by 10.8% 9-12. GaMe Development to 26,156. 13-18. Pathways & Competitions • The WAFC Community Facilities Fund contributed $197,889 to key projects. 19-20. Patersons Stadium • The 100th club was accredited under a l r 21-22. Facilities the WAFC’s Quality Club Program. u n e

v 23-24. Corporate Relations • More than 38,000 participants played n

junior and youth football. i

A 25-27. Finance & Administration e

• Female participation in school programs w 29. WAFC STAFF more than tripled.

2 30. SPONSORS • WA remained undefeated in Division 0 1 and 3 of the National 16s 1 2 Championships.

• The State U15 Indigenous team won back-to-back Kickstart Championships.

• 12 WA players were offered places in the elite AIS/AFL Academy program.

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Chairman’s report a l r u e v Football STADIUM n Commission met significant challenges i n in 2012 that will redefine the football The WAFC strongly supports a new e

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landscape moving forward and play stadium in and appreciates w an important role in our approach to the Government’s commitment to overseeing the game in this State. the construction of a new stadium at Burswood. The Commission is focussed 2 In a demanding financial climate, we on ensuring that the economic model 0 1 2 are proud of the outcomes achieved of football is protected with the with WA’s football development system, new stadium and that the fans, the participation growth, investment into players and everyone involved in grass community programs and ‘Footy Plus’ roots football benefits. This includes initiatives. the 140,000 participants, 46,000 volunteers, 100,000 club members and The football structure in Western hundreds of thousands of fans. is a fully integrated model where the strategic objective is Footy Currently, over 80 per cent of the Plus: Grow the Game. Footy Plus WAFC’s revenue comes from its represents the social dividend that stadium lease and management arises from WA Football’s community arrangements at Patersons Stadium for building activities. Sport in general and AFL games, concerts and other events. football in particular delivers a wide Without these funds, the WAFC could range of outcomes. not invest in the ongoing development and growth of the game in WA. Some of these include the use of football as a vehicle to engage students in school, AFL CLUBS programs enabling new immigrants to Australia to have an easier transition The WAFC continues to work closely into our community and programs for with the AFL and our AFL clubs the intellectually disabled that provide a in delivering game development wonderful outlet and great thrill for the outcomes and is pleased to report participants. The quality environment of football clubs also assists in developing significant growth in partnership appropriate decision making and the programs. These include the Freo Skills building of positive community values. 4 Schools, Freo Dockers Cup, Freo Overall, the growth of the game results House Footy and Freo Dockers Shield in happier, healthier communities. competitions, as well as The Eagles Cup and Eagles Faction Football. PARTICIPATION COMMISSION Total participation grew by 9% to 141,835 in 2012 and included a strong I would like to acknowledge and thank the very hard work of everyone rise in school programs and female Frank Cooper involved at the Commission including participation. This continued growth is Chairman due largely to the WA Football District the executive, the staff and the Model, which was adopted by the volunteers. I would also like to thank WAFC in 2003 to create 17 districts the Commissioners who have all given across metro and regional WA. generously of their own time to the activities of the Commission over the This has paved the way for a targeted past year. In particular I would like and more strategic approach towards to acknowledge the efforts of Peter football development, coordinated at Gibbons who stood down from the a local level through the hard work and Commission at the last election and to dedication of WAFC staff and countless welcome Stuart Love who was recently club and community volunteers. Each elected. week this network provides support for competitions, coaches, umpires and volunteers throughout WA.

3 WAFC ANNUAL REVIEW ceo’s report

When I was appointed CEO in March, With this in mind, it is pleasing to report League Grand Final. We are 2012, I had two simple objectives. that participation has increased to over appreciative of the ABC’s long-term The first being to increase the profile 140,000, while around 300,000 others support of WAFL football and their and visibility of the Commission and take part in football each week as commitment to telecasting weekly the second was to ensure we made officials, volunteers, staff and supporters. WAFL matches again in 2013. considered decisions. I believe we have made progress in both these Other big ticket items include the Patersons Stadium remains our areas over the past 12 months but still continued success of our AFL clubs. primary revenue generator. It is have a considerable way to go before I The clubs contribute nearly $11m into pleasing that attendance reached can be satisfied these objectives have the system via rental paid for use of almost 1 million throughout the been achieved. Patersons Stadium plus a distribution year for events including AFL, Chris of a portion of their revenue or profits. Mainwaring Telethon Match, WAFL Football from the outside is a They are both travelling well at the Grand Final, Rugby Union, Rugby wonderful sport to watch but like moment and hopefully we will have League and Perth Glory games. all businesses, it has its fair share of several good years ahead. Investment in maintenance programs challenges. The biggest challenge is continuing to ensure that Patersons facing the Commission is the move The sustainability of our WAFL clubs Stadium remains suitable for events from Patersons to a new stadium. and the WAFL competition is another such as this during the construction of Effectively, our business is being key focus area. We have taken steps the new stadium, which is very exciting disassembled at the end of 2017 and to address this through the AFL/WAFL news for the future of the game in this needs to be reassembled in a way that Partnering Club model, which will inject State. The WAFC, together with the AFL nets a minimum $14m to fund our more than $5million into the WAFL and our AFL clubs, has been working operations. system over a 5 year period. Unanimous closely with the State Government agreement was reached in late January on this project to advise on football’s This is complex and will be affected by 2013 for the partnering model to needs and ensure we get the best whether the WAFC manages the new proceed in the 2014 season whereby the outcome for football in WA. in the way it currently East Perth Royals will partner with the manages Patersons Stadium. Other and Peel Thunder will The results of the WAFC for 2012 complexities include the flow on partner with the Fremantle Dockers. reflect a tougher year in which forecast effect of any move such as the level of revenue in some areas fell below investment in Patersons over the next This follows much work and debate budget, while costs in other areas ran five years and what Patersons will look over the preceding 2 years. I believe the above budget. Maximising revenue like post 2018. We hope to engage partnering model will lead to a stronger and controlling costs is an ongoing the State Government on these major and more sustainable WAFL competition challenge for everyone involved in issues as soon as possible post the whilst maintaining the integrity that has running football operations and our election on March 9, 2013. been built up over the past 128 years. focus is on ensuring the industry It will also deliver the competitive edge remains financially sustainable for the For the WAFC, football is more than for our AFL clubs by having their players long-term. just the game. We have a societal training, playing and being coached responsibility to keep our community in the one environment. These were healthy. We achieve this by helping the primary drivers of undertaking Gary Walton with education, improving mental the partnering model and they should Chief Executive health and fitness, suicide prevention, provide continued long-lasting overall Officer responsible drinking, personal benefits to WA football. development, career opportunities, multicultural integration, and The West Australian Football League promoting good citizenship. This is attracted its fourth highest attendance what we mean by Footy Plus. in 2012 since 1994 with a total of 187,455, while another 31,376 The WAFC delivers these social attended the AAMI WAFL finals series. benefits through its community On-field highlights were also abundant, development programs while also especially for Claremont which took out growing the game of football. both the Foxtel Cup and AAMI WAFL

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WAFC Commissioners

Frank Cooper - Chairman Board Member - 2002 Elected to WAFC Board 2007-2009, 2010-2012 Chairman 2010 – Present

Murray McHenry - Deputy Chairman Former Director and Chairman of the West Coast Eagles. Elected to WAFC Board 2010-2012

Peter Coleman Chief Executive Officer and Managing Director - Woodside Elected to WAFC Board 2012-2014

Brett Fullarton Partner - KPMG WAAFL Board Member since 2001 Played for East Perth Elected to WAFC Board 2009-2011

Peter Gibbons Managing Director – IVY Funds Management Limited Elected to WAFC Board 2007-2009, 2010-2012

Larry Kickett Aboriginal Mentor and Community Advisor - Chevron Australia Played 158 WAFL games for East Perth and 69 games for Claremont. Elected to WAFC Board 2012-2014

Rob McKenzie Executive Director - McKenzie Moncrieff Lawyers Board Member - West Coast Eagles 1999 - 2004 Board Member - IPL 1994 - 1999 Elected to WAFC Board 2007-2009, 2010, 2011-2013

Neil Randall State President - Australian Hotels Association Director - HOSTPLUS. Played over 200 WAFL games before serving as a board member at Subiaco for 20 years. Elected to WAFC Board 2012-2013

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NAB Hall of Fame WAFC LIFE MEMBERS

SIX of ’s football greats Induction to the WAFC Life Members’ Association is regarded as the were inducted to the NAB West Australian WAFC’s highest level of recognition and is awarded to individuals who Football Hall of Fame in 2012. Since its have made an outstanding overall contribution to football. In 2012, Life inauguration in 2002, 141 individuals Membership was awarded to long-serving football identities Jack Clayton, across four eras have been inducted and Neil Donaldson, Paul Heaney and Brian Sierakowski. 14 have been elevated to the status of WA Football Legend. Jack Clayton Decades of involvement with East as: • Player - Junior and State Schoolboys 1936-40, 80 League games 1941-50 • Coach - Assistant Coach/Selection Committee 1961-76 • Premiership Reserves Coach • Director 1968-80 • Junior Football Council 1968-78 including 10 years as President • Life Member of both EPFC and WAFL • EPFC Hall of Fame.

Neil Donaldson 2012 inductees included: Extensive involvement with University since 1954: • Played 252 games, Life member and club patron Herb Screaigh • Secretary then President 1954-65 Player 1932-1946 • Coach 1963-75 including 5 A-Grade Premierships Games 214 (East Perth 206, • State team roles as runner, selector, Chairman of Selectors, Western Australia 8) manager 1964-78 Goals 372 (East Perth 359, WA 13) • WAAFL Board member 1972-79, member of WAAFL Hall of Champions Selection John O’Connell • Committee 2009 to date Player 1950-1963 • WAAFL Life Member. Games 248 (Claremont 156, 81, WA 10, Vic 1) Paul Heaney Goals 195 • 29 years of service as WAFL Tribunal Chairman since 1984 • Adjudicated on countless cases with scrupulous fairness (Claremont 126, Geelong 65, WA 4) • Player - East Perth juniors Barry White • 1 League game with Subiaco 1968 Player 1952-1961 • Trained with Geelong in the mid-1960s.

Games 176 Brian Sierakowski (South Fremantle 160, Western Australia 16) • AFL Player – St Kilda 1964-68 including AFL Premiership in 1966 Goals 319 (South Fremantle 281, WA 38) • WAFL Player – Subiaco 1969-74, WAFL Premiership 1973, State team 1969, 1973 Grant Vernon • Coach – University FC 1977-79 including WAAFL Premiership in 1978 Umpire 1985-1998 •Director and Vice President, Subiaco FC 1982-83, SFC Life Member Games 310 and Diehard (WAFL 102, VFL/AFL 203, State 5) • Patron of Cottesloe JFC since 1987 • VFL Tribunal 1987, WAFL Arbitrator 1988-2011 • Director WCE 1993-99 Player 1987-1996 • Deputy Chairman, Foundation 2004-09 Games 217 (Claremont 66, Hawthorn 98, • Chairman, Community Football Council 2008-12. Fremantle 47, Western Australia 6) Goals 177 (Claremont 69, Hawthorn 72, Fremantle 34, Western Australia 2) From Left to Right: Jack Clayton Ashley McIntosh Neil Donaldson Player 1991-2003 Paul Heaney Games 258 (Claremont 12, West Coast 242, Brian Sierakowski Western Australia 4) Goals 130 (Claremont 22, West Coast 108, Western Australia 0)

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AFL CLUBS FREMANTLE dockers

Season 2012 Ladder position: 7th (14 wins, 8 losses) Finals: 1 win, 1 loss Leading Goalkicker: (69 goals) : All Australians: Luke McPharlin.

Fremantle Football Club delivered the following school football programs in partnership with the West Australian Football Commission:

Freo Skills 4 Schools (Schools: 107; Participants: 20,000) Students competed in three different events: Freo Long Bomb – 5500 students kicked a football as far as they could; Freo Kwik Kick – 10,000 students paired up to complete as many successful kicks as possible over three minutes; Freo Fast Ball – 4500 students participated in a team handballing event through a zig-zag formation.

Freo Dockers Cup (Schools: 138; Teams: 146; Participants: 3425) The all-female primary school competition continued to grow in popularity in 2012, increasing in participation by almost 10% in only its third year.

Freo House Footy (Schools: 101; Teams: 761 Participants: 11,415) This competition grew by almost 100 teams or 13% from last season. The modified game is designed so that everyone can play. It is less physically demanding and has minimal time commitment with a major emphasis on fun and safety.

Freo Dockers Shield (Schools: 567; Teams: 567; Participants: 14,500) Primary schools participated in one-day lightning carnivals for the Freo Dockers Shield. Games were played under AFL Junior Rules for children aged 11 and 12 years and shields awarded to the schools that accumulated the most points at each inter-school carnival.

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WEST COAST EAGLES

Season 2012 Ladder position: 5th (15 wins, 7 losses) Finals: 1 win, 1 loss Leading Goalkicker: (53 goals) Club Champion: All Australians: (captain), , , .

The West Coast Eagles delivered the following school football programs in partnership with the West Australian Football Commission:

Eagles Cup (Schools: 463; Teams: 472; Participants: 12,500 approx) Eagles Cup school football completed its 17th year in 2012. The competition, supported by the West Coast Eagles in partnership with BHP Billiton, is one of the highlights of the second term sporting calendar for players and teachers alike. The WAFC coordinates the competition via the primary school system. This working relationship again demonstrated its value to primary school sport with its enthusiasm and support of Eagles Cup.

Eagles Faction Football (Schools: 250; Teams: 1548; Participants: 23,220) Eagles Eagles Faction Footy is an intra-school program which offers students of all ages the opportunity to learn the skills of footy in a safe, fun environment with friends from their own school faction. The growth of this competition has been phenomenal with a 24% participation increase in 2012. The number of students taking part in the competition almost doubled over the last three years.

West Coast Eagles player Nic Naitanui also worked with the West Australian Football Commission in his role as an AFL Multicultural Ambassador to deliver programs in partnership with WAFC Emerging Markets Manager Paul Mugambwa, including the multicultural gala day for over 500 participants.

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GAME DEVELOPMENT

The Game Development directorate new coaches is going from strength to Our school participation will continue oversees the WAFC participation, strength. There are 1500 new coaches to explode within the excellent training and competitions segments accredited every year along with school development programs we of football in WA. With 142,000 1000 re-accreditations. The coaching deliver. We have a particular sense of participants our game grew by a program sees 35 accreditation courses excitement as new female participation massive 9.02 % in 2012. conducted across the state as well as opportunities continue to be unlocked scores of seminars, forums and in- as well as the consolidation of the The WAFC makes a major investment services. Along with a revitalised AFCA female participation pathway. into the infrastructure and framework WA, the primary conduit of positive that underpins this massive scope of environments (the coach) has access to The WAFC is also proud of its staff, participation. Contemporary player, more support than ever before. and in particular the professional and volunteer, club, school, social, umpire motivated metropolitan and regional and fan programs were delivered to The WAFC creation of an AFL School Game Development managers and males and females in every corner Ambassador has seen more than 1200 officers who are the key link between of WA, maintaining our reputation school teachers inducted into this all of the environments of football in as the State’s premier sporting body. program. Having this many football WA. These talented men and women The record participation levels were advocates in 90% of WA schools work with the passionate volunteers equalled by national best Quality Club, places us in a fantastic position to and ensure that we all work in the School Ambassador and Volunteer promote our game to prospective same direction that enables us to grow development programs. players, volunteers and fans. Our the game. school competitions now have 58,000 Central to our code’s enormous participants. This alone is an incredible success is the District and Regional measurement of the success of our Warren Nel Development model. Governance of School Ambassador Program. Director of Game our game is professionally coordinated, Development resourced and funded. Well trained Auskick continues to be a popular passionate volunteers continue to be choice for 6 to 9 year olds with 26,000 the glue of our game as they organise boys and girls having the time of their football in positive environments lives in Auskick centres around the that encourage fun, safe and fair state. Junior Football is showing some participation across the board. very positive signs on the back of some reform and age bracket alignments. a l r Our Quality Club Program ushered The quality of our Junior Football u e

in the 100th accredited Club in 2012 volunteers from District through to n v with numbers sure to grow heavily in Club is the envy of every sport. 2013. The Sunday Times WA Football n i

Volunteer of the Year attracted 1,852 In partnership with One Life, the WAFC e A nominations, each of whom was was proud to deliver its inaugural

recognised with a certificate and for Youth Leadership Program. The 15 w the ultimate winner a trip to the AFL to 17 year olds who participated in Grand Final. this intensive leadership program will slowly release benefits across club, 2 The WAFC has benefited from robust school and umpiring environments for 0 1 2 focus in the Social, Female, Indigenous many years to come. and Multicultural segments of our great game. Participation from these As we turn our gaze to 2013, we are segments is at an all-time high level anticipating continued growth across and with continued funding support the community segments that are we will see sustained success as well as underpinned by a massive volunteer broader involvement from these non- army that is well resourced and up for traditional participation areas. the challenges that await.

Having restructured our Coaching Development Program over the past 18 months, the quality and preparation of

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WA’s Unity Cup Team

Bakari Royals Level 2 Coaching Goal post pads for Course schools East Perth District’s multicultural football development program, the 16 current AFL players including Physical activity and participation in Bakari Royals, combined with the West Coast captain Darren Glass school football programs received Edmund Rice Foundation to compete and Fremantle ruckman Aaron a boost at six local primary schools at the Unity Cup in . The Sandilands undertook the Level 2 after Coles AFL Schools goal post pads squad, which takes its name from coaching accreditation, joining in with were presented to Mount Hawthorn, the Swahili word for promising, was community coaches to further their Nollamara, Woodbridge, Doubleview, formed in 2011. understanding of coaching. East Fremantle and West Morley Primary Schools. Design a Jumper Cup Almost 60 schools from around the State took part in the 2012 The Yamatji Sharks (Mid-West, competition which involved designing Gascoyne and Murchison) and a football jumper reflecting the ethos Noongar Country (Metro & Regional) of the school. The Metropolitan winner 16’s teams played for the Stephen was Timothy Do from Westminster Michael Cup in a curtain-raiser to Primary School and the Regional the West Coast v St Kilda AFL game winner Ryan Allan from Useless at Patersons Stadium during AFL Loop Primary School. Burley Sekem Indigenous Round. The game was produced a set of 20 playing jumpers funded by the Department of Sport in the winning designs for each school. Swan View Under 12s and Recreation and run in partnership with the WA Football Commission.

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GAME DEVELOPMENT (Cont) South Korean Wattle Club Special One Life experience Needs Auskick Centre The WA Football Commission formed Seven teachers from A six-week program run by Swans a new partnership with the State were introduced to Australian Rules District staff used Auskick as a tool Government’s Western Australian Football during their visit to Perth as to provide people with intellectual Suicide Prevention Strategy, to part of a teacher enrichment program disabilities, Down Syndrome and implement suicide prevention coordinated by the East Perth District. sustained brain injuries with greater programs in partnership with One Life. The teachers were guests of the WA accessibility to football. The program The partnership engages participants Football Commission at the Fremantle was supported by the Peter Anderton at a grass roots, community, and v AFL game at Patersons Respite Centre, Shire of Kalamunda, workforce level through various Stadium, where they saw AFL football Swan Districts Football Club and the education and leadership programs. for the first time. WA Football Commission. Carnival Footy for Mums Special Needs Auskick Centre The carnival for talented indigenous The WAFC held its inaugural Mum’s youth featured a record 9 teams with Orientation Coaching Course in 2012 over 350 participants and over 2,000 to cater for the increasing number of people in attendance. The event also female players and growing interest provided the opportunity to select from mums to become coaches at all- players and coaches for U15 State girls Auskick centres. Indigenous Squad.

Footy for Mums

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Quality Clubs Eid Cup

Upper Swan JFC became the second The West Australian Football club in the Swans District to secure Commission hosted the inaugural Eid gold level accreditation in 2012. The Cup for students from the Australian gold level recognises exceptional Islamic College in recognition of administration and provides Muslim holiday that marks the end stakeholders with the tools to develop of Ramadan, the Islamic holy month policies relating to disabilities, of fasting. To acknowledge the racial and religious tolerance, risk involvement of Islamic communities management, strategic planning and with Australian Rules football, volunteer recognition. the WAFC hosted the round robin competition for the Eid Cup at Brownes Stadium, Lathlain.

School Competitions Australian Islamic College - Eid Cup

The WAFC coordinated school competitions for almost 60,000 participants in 2012 with the support of the Fremantle Dockers, West Coast Eagles and AFL Sportsready. All programs recorded an increase in participation, especially Eagles Faction Football (24%) and Freo House Footy (13%).

Winners of the school Cup competitions were:

Michael Bardsley with AFL SportsReady Cup •Cable Division Winners: Clontarf Aboriginal College •Jakovich Division Winners: Mandurah Catholic College The sunday times •Walker Division Winners: Albany Senior High School (3 peat) Volunteer of the Year WAFC Schoolgirls Cup East Fremantle District volunteer • Moore Division Winners: Corpus Christi College Michael Bardsley was recognised for • White Division Winners: St Mary’s College 20 years of dedicated service when • Vanderweide Division Winners: Northam Senior High School he was named The Sunday Times WA WAFC Year 8/9 Schoolboys Cup Football Volunteer of the Year at the • Winners: Darling Range Sports College WAFL’s count. (defeating Trinity College who have won the last 5 in a row) Mr Bardsley received a trip for two to the AFL grand final. District High School Country Week: • Division A Winners: Bullsbrook DHS INTERNATIONAL ROUND • Division B Winners; Exmouth DHS

The West Perth District and West AFL School Ambassadors Perth Football Club created a The Ambassador program has driven significant growth in school footy one-off Union Jack jumper to but just as importantly, has enhanced student learning in the key areas of literacy and numeracy. acknowledge the large percentage Adam Tetlow, from Mt Barker Community College, was named as of local Joondalup residents born in recipient of the 2012 Outstanding Service as a Coles AFL School Britain. Wearing the symbolic jumper Ambassador Award. attracted a record attendance for Awards were also presented for the most outstanding Primary and the game and the initiative was later High School footy teachers, outstanding female program, multicultural awarded a Premier’s Australia Day program, remote and/or indigenous program and most outstanding first Citizenship Award. year Ambassador.

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PATHWAYS & COMPETITIONS

The 2012 season was another The WA Amateur Football League The WAFC also continued to enrich great year of football for all of our continued to grow as a wonderful player development programs in competitions and talent development competition that is so critical to WA with an annual review of talent programs in Western Australia, thanks engaging our community and pathways and competitions at the to the ongoing commitment and providing a pathway for young end of 2012. WA experienced another dedication of everyone involved at all footballers. The key to this is outstanding season with the State levels of the game. connecting youth competition players 16s and North West Academy both with Amateur Colts and strengthening winning National Championships, the In reflecting on the year that was, the connections with clubs to ensure State Indigenous 15s claiming back- it is fair to say that the WAFC faced a smooth transition from the massive to-back National Championships, the some key challenges in the areas of base of juniors. This will continue National Youth Girls finishing third at pathways and competitions, and will to be a focus for the WAAFL moving their Championships, and the State continue to do so in 2013 and beyond. forward. 18s claiming their first win over Vic One of the great strengths of our Country in three years. game is that we can build on what The WA Country Football we have learnt and ensure today’s League’s critical role in overseeing In addition to this, State 18s players opportunities become tomorrow’s competitions throughout our great Jack Martin and were success stories. state continued in 2012. Country nominated as the top two selections football relies strongly on league and in the GWS mini-draft, 12 WA players Senior competitions in WA including club volunteers to run football in were selected in the National Draft the West Australian Football League, their region. The role of the WACFL and another six elevated from rookie West Australian Amateur Football is to equip these people with the lists. League, West Australian Country knowledge and skills to do a great Football League and West Australian job. Providing ongoing professional Development programs continue Women’s Football League all had their and personal development for these to generate these excellent results share of opportunities and challenges key football participants will remain but we are still looking at ways of in 2012. one of the key focus areas in 2013, as improving them further. Overall we they are very much driving the health are very proud of our talent pathway The WAFL Partnering Model was of country football. and recognise its success can only be a key area of focus for the WAFL achieved with the ongoing support competition, which has been through The WAFC will also continue its and dedication of all stakeholders. a number of transitions over the last support of the WA Women’s Football 30 years and risen to the occasion League to build on the strength and each and every time. The Partnering leadership of the competition and Grant Dorrington Model has been developed in the best ensure the competition structure Director interests of WA Football overall and engages the growing number of youth of Pathways & will ultimately achieve a stronger and girls’ players. Competitions more sustainable WAFL competition. Officiating at all of these competitions The aim is to build on what was another and making the games possible each great season of WAFL footy in 2012. week are the thousands of umpires Successful country games were played involved in WA football. Umpiring r e l v in Kalannie and Manjimup and the is often a thankless task but an i State team travelled to . absolutely essential part of our great a e Home & away season attendance was game. We must all continue to work u w the fourth highest since 1994 with a together to ensure that recruiting

total of 187,455, while another 31,376 and retaining umpires is a focus n attended the AAMI WAFL finals series. for all competitions. Our umpiring n On-field highlights were also abundant, team continued its training and

especially for Claremont which took out development programs but it cannot A 2 both the Foxtel Cup and AAMI WAFL do all of the work alone. 1 Grand Final. 2 0

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PATHWAYS

• WA remained undefeated in Division 1 and 3 of the NAB AFL National AFL Pre-Selections 16s Championships to claim both Jeager O’Meara (Perth / Dongara JFC) – Gold Coast titles in the first year the Tom Lee (Claremont / Mosman Park JFC) – St Kilda State was represented across two divisions. AFL National Draft 17. Josh Simpson (East Fremantle / Mullewa) – Fremantle • WA’s Division One side, coached by 23. Marco Paparone (East Fremantle / Palmyra) – Rob Wiley, claimed its title after 30. Mason Shaw (South Fremantle / Winnacott) – Port Adelaide defeating Country in the 31. Kamdyn McIntosh (Peel Thunder / Pinjarra) – Richmond final game. 38. (East Perth / Karrinyup / Servite) – Collingwood 39. (East Fremantle / Winnacott / Corpus Christi) – Fremantle • WA’s Bradley Walsh received the 44. (East Fremantle / Margaret River) – Kevin Sheehan Medal as the best 45. (Perth / Attadale / Aquinas) – West Coast Division One player and Shayne 48. (Perth / Northam Federals) – Melbourne Hille received WA’s fairest and 59. (South Fremantle / Jandakot / Wesley) – West Coast best award. 60. (West Perth / Coolbinia) – West Coast 73. Nicholas Kommer (East Perth / Scarborough) – Essendon • WA North West, coached by , won the Division 3 title Elevated AFL Rookies in their very first year of (East Fremantle / Chapman Valley) – West Coast competition. Zenneth Cox from Michael Evans (Claremont / Marist JFC) – Melbourne Halls Creek was named WA’s MVP (Subiaco / ) – Gold Coast for the carnival. (East Fremantle / Willetton JFC) – (Swan Districts / Midvale JFC) – Fremantle • WA finished third at the Youth Girls (Claremont / Albany) – Collingwood National Championships in Adelaide after narrowly missing out on the AFL Rookie Draft Grand Final on percentage. 5. (Claremont / Marist JFC) – Port Adelaide 12. (Subiaco / Port Melbourne) – West Coast • WA’s State Indigenous team won 26. Alex Howson (East Fremantle / Booragoon) – Fremantle back to back Kickstart National 27. (Melbourne / Swan Districts / Carey Park) – West Coast Championships and seven players were selected for the Flying Boomerangs squad.

• 12 West Australians were offered places in the elite AIS/AFL Academy program.

• 24 WA players were added to AFL lists through the AFL Draft.

NAB AFL National 16s - undefeated

WA North West Coach - Phil Narkle

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COMPETITIONS WAFL

• Claremont won the AAMI WAFL Grand Final against East Fremantle and was awarded the as best on ground.

• Claremont won the Reserves premiership and South Fremantle won the Colts.

• Claremont won the Foxtel Cup Grand Final against VFL side Werribee.

• Kane Mitchell (Claremont) claimed the 2012 Sandover Medal with a record-equalling 58 votes.

• Ben Noakes (Perth Demons) won the Reserves Prendergast Medal.

• Dean Kent (Perth Demons) won the Colts Jack Clarke Medal.

• WA was defeated in the WAFL State Game against South Australia by 14 points in Adelaide.

• WA ruckman Paul Johnson (East Perth) claimed the State Game 2012 Sandover Medal - Kane Mitchell Simpson Medal.

• The Top 25 WAFL Players over the Past 25 Years were announced at the official season launch. They were , Shane Beros, Stephen Bilcich, Brad Bootsma, Jaxon Crabb, , Willie Dick, Travis Edmonds, Craig Edwards, Mark Hann, Anthony Jones, , Toby McGrath, Paul Mifka, Kris Miller, Darrell Panizza, , , Kim Rigoll, Jason Salecic, Brad Smith, Craig Treleven, , and Rod Wheatley.

• Country games were played in Kalannie and Manjimup.

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WA Amateur Football League

• The WAAFL’s Integrated Football Program entered its fourth year in 2012 and continued to provide the opportunity for footballers with an intellectual disability to play the game.

• Over 300 people attended the Integrated Football Grand Final to witness Fremantle CBC narrowly defeat Lynwood Ferndale.

• University won the A Grade Grand Final and Trinity Aquinas claimed the marquee Colts premiership in the Colts Premiers - Trinity Aquinas Phil Scott division. WA Country Football League

• Country footy recorded continued growth across the market sectors and country football clubs continued to produce elite footballers as they worked their way through the talent pathway to be part of the 16s and 18s State Academies, WAFL Colts and senior WAFL football.

• WA’s State Country Team finished sixth overall at the Australian Country Football Championships in Wagga Wagga.

• Troy Ditchburn (Kukerin- Dumbleyung) and Jeffery Smith (Railways Geraldton) were named in the All-Australian Country team.

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A 2 1 2 0 Division 1 Country Champs

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COMPETITIONS (Cont) WA Women’s Football League

• 16 teams played across 2 divisions. r e v • Coastal Titans won the League Grand Final against East l i Fremantle and Sarah Noga was awarded the Louise a e

Knitter Award as Best on Ground. u w

• Claremont Piranhas won the Reserves Grand Final n against Coastal Titans. Best on ground was Claremont’s

Hailey Merrick. n A • A WAWFL All Stars team played an Indigenous All Stars 2 team in a Yorga’s Koodjal Kadadjiny match (Women’s 1 Two Way Learning Match) at Brownes Stadium, Lathlain. 2 0

Grand Final - Coastal Titans

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Umpires

• The West Australian National Football League Umpires Association celebrated its 60th anniversary in 2012 and announced the WANFLUA Team of the Decade.

• Boundary umpire Greg Smith became the first WA umpire to reach 400 league games. All-Australian - Amy McQuade • Boundary umpire Donna Brown became the first female to run the white line in the WAFL.

• The Junior District Talent Squad program for umpires entered its fourth year, with each squad named after prominent umpires Craig Hendrie (North), Dean Margetts (South) and Geoff Hayes (Peel).

• WA’s Amy McQuade was named All-Australian female field umpire.

Umpires of the decade Field umpires: , Dean Margetts, Craig Hendrie. Emergency - Luke Farmer. Greg Smith - 400 league games Boundary umpires: Nathan Doig, Jamie Giles, Greg Smith, George Pampacos. Goal umpires: Andrew Curtis, Cos Martino. Third scorer - David Shawcross.

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PATERSONS STADIUM

Patersons Stadium hosted more than Patersons Stadium also implemented an 986,000 spectators across 37 major Environmental Management Policy in Total Attendance 986,424 events in 2012 that included all four 2012 which saw CO2 emissions reduced codes of football for the very first time. by 12% and recycling increase by 9%. Top 5 Attendances This included West Coast Eagles and The Stadium’s 300 casual staff, 9 full 41,790 – AFL Final Fremantle Dockers AFL games, an ARU time and 4 part time staff benefitted West Coast Eagles v Nth Melbourne International between Australia and from the introduction of a formal 40,905 – AFL Rd 9 South Africa, Perth Glory A-League Reward and Recognition program, while West Coast Eagles v Fremantle games and for the first time, a National long-serving employees were honoured 40,527 – AFL Rd 22 Rugby League game, which was a at the inaugural ‘Years of Service’ West Coast Eagles v Collingwood Grand Final re-match between Manly awards night. 40,080 – AFL Rd 4 and . West Coast Eagles v Hawthorn 39,694 – AFL Rd 19 Fremantle v West Coast Eagles This was in addition to the WAFL Grand Gavin Taylor Final, Foxtel Cup Grand Final and Chris General Manager Mainwaring Telethon match. The largest attendance at one game was 41,790 for the West Coast Eagles v Nth Melbourne AFL Final on September 9.

A key focus throughout the year was on improving the match day experience for fans and with this in mind, it was pleasing to note that customer service ratings increased by 5.2% and the overall event experience by 3%.

Significant changes to retail outlet menus and the installation of new flat screen TVs around the stadium added to the higher quality experience for patrons on game day. In-seat servicing also contributed by offering products to fans in their seats, while several ‘destination points’ were set up where patrons could relax and watch the game on new big screen TVs.

Patersons Stadium also focussed on procuring concerts in 2012 and had the Madonna concert scheduled until the Australian tour was unfortunately cancelled. Following this, the Summadayze music festival was booked in for January 2013.

On-field, the turf was maintained to a high standard after addressing a pre-season fungal disease and met the requirements of the AFL, NRL, ARU and A-League for all of their fixtures at the venue. The centre square was replaced twice to retain the high standard and consistent colour of the playing surface.

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NAB Cup -

Funds for signage at West Perth

Football at the new facility in Port Hedland

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FACILITIES

Funding for community facility The WAFC Community Facilities Fund Quinns Districts Football Clubs. The upgrades, future planning, and the contributed $197,889 to key projects WAFC’s Goal Post Grant program also announcement of a new major in 2012, while another $6.2million provided goal posts at three local stadium at Burswood were key areas of was secured through the State primary schools. focus in 2012, and will remain high on Government’s Community Sporting the agenda as we move into 2013. and Recreation Facilities Fund (CSRFF). To better prepare for future planning requirements, a Facilities Priorities As well as working with communities Major football projects that received Report was developed to highlight and across the State to fund, plan and funding included: rank the needs of senior metropolitan develop football facilities, the WAFC, football clubs in line with the WAFC together with our AFL clubs, worked • Warwick Greenwood Junior and Facilities Strategic Plan. This was closely with the State Government to Senior Football Clubs (City of launched to all metropolitan local advise on football’s needs at the new Joondalup) – lighting upgrade at governments in January 2012. stadium to ensure we get the best Penistone Park $146,578. outcome for our game in WA. In regional areas, the South West • Hamersley Carine Junior and Senior District Facility Development Plan and Football Clubs (City of Stirling) – Esperance Football Facility Review upgrade and extension of Carine provided strategic guidance in those Open Space club rooms $858,568. respective regions.

• Deanmill Football Club – new toilet The WAFC is also working closely with block and kitchen upgrade $75,986. WAFL clubs, state and local government to explore redevelopment options and • Mt Barker Football Club (Shire of plan for future facility use, particularly Plantagenet) – construction and at Joondalup, Lathlain, Bassendean and development of new facilities at East , which will continue Sounness Park $875,000. into 2013.

• Waroona Football Club (Shire of Waroona) – lighting upgrade Burswood masterplan - overlay Geoff Glass $57,400. Director of Facilities Football must receive fair gain at The WAFC allocated funds for signage any new development so that it can and branding of the West Perth continue generating the funds needed Football Club at , goal to grow, promote and develop the posts in the Tjuntjuntjara Aboriginal game at every level across WA. Community, and upgrades at Donnybrook, Canning Vale, and Football is well placed to undertake the management of a new stadium. We are the incumbent manager at Patersons Stadium and have strong stadium management expertise. This augers well for the WAFC to meet and deliver on the State’s objectives and create the best possible environment for the users of the stadium to remain financially viable.

With this in mind, finalising the future funding model at a new stadium is critical for the WAFC to continue its investment in community football and associated development programs.

East Fremantle Oval

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CORPORATE RELATIONS

The WAFC Corporate Relations department continued to work closely with all other WAFC divisions in 2012 in the key areas of business development, sponsorship, marketing, website development, events, media and communications.

With the increasing focus on brand awareness and enhancing the WAFC’s community reputation, the integration of Corporate Relations across all areas of football, continued to help drive growth while improving financial sustainability.

This included working closely with competitions to secure and maintain partnerships with key sponsors, suppliers and community stakeholders, deliver key marketing and media strategies and coordinate major events and awareness campaigns on behalf of the WAFC divisions.

These were achieved across the following major areas of Corporate Relations: Business Development

Improving business literacy and encouraging a coordinated approach towards financial sustainability were key focal points for Business Development in 2012.

This included generating additional revenue and commercialising key assets through initiatives incorporating competitions, community partnerships and Patersons Stadium.

As well as renegotiating key contracts and maintaining existing partnerships with sponsors and suppliers, business plans were prepared to commercialise competitions and help secure additional content for Patersons Stadium to improve financial sustainability.

The ongoing success of the Online Football Warehouse also continued to generate significant returns with a 370% increase in annual turnover.

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Sponsorship Media and Events Communications The WAFC formed new partnerships The Corporate Relations Department with key sponsors in 2012, while As well as coordinating media at coordinated gala WAFC events including also entering the second year of the key events and arranging press the WA Football NAB Hall of Fame landmark naming rights sponsorship of conferences and interviews on Dinner and 2012 Sandover Medal Patersons Stadium with Patersons, The behalf of all WAFC divisions, Media Count, while also hosting a number of Australian Stockbroker. and Communications focussed on other key events for sponsors, media formalizing WAFC communication and corporate partners. New partnerships included the One processes. Life suicide prevention strategy, The Sunday Times Football Volunteer of This included aligning the WAFC Graeme Dix the Year Award, Harvey Norman’s Communications Strategy with Corporate support of umpiring and the expansion the overall WAFC Strategic Plan, Relations and of Burley as exclusive supplier to all implementing a new Media Policy to Business football competitions in Western improve communication with external Development Australia for the first time. stakeholders and providing regular Manager issue updates to WAFC staff. MARKETING Web Development r e v i A key focus was aligning corporate l partners with community objectives A new Patersons Stadium website e and promoting these into the relevant was launched in 2012 while the a w market segments, while also promoting development and administration of all u key WAFC competitions and events. other WA Football websites continued,

incorporating WAFL Online, WAFL club n This included specific marketing and district websites, as well as junior

campaigns for the AAMI Ultimate and community competitions. n Home Ground Advantage, AAMI WAFL A 2 Player of the Year, Carlton Draught Development of centralized web 1 WAFL State Team, Carlton Draught applications for WAFC staff and 2 0 Rivalry Round, WAFL competition stakeholders also continued, while fixtures, Patersons Stadium events, AFL the success of live statistics on the 9s competition and the annual Play AFL WAFL Online website generated a 49% registration campaign. increase in page views for the season.

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SUMMARY FINANCIAL PERFORMANCE WEST AUSTRALIAN FOOTBALL COMMISSION INCORPORATED YEAR ENDED 31 OCTOBER 2012

The following financial summaries presented in this report are not audited for the purposes of this publication – for the full financial audited statements and notes please go to www.wafootball.com.au.

WAFC INC 2012 PROFIT AND LOSS REPORT

Consolidated WAFC Inc

2012 2011 2012 2011 $ $ $ $ Continuing operations

Revenue 116,178,135 107,758,871 27,739,262 27,794,624 Cost of sales 23,045,093 21,475,761 - -

GROSS PROFIT 93,133,042 86,283,110 27,739,262 27,794,624

Administration expenses 12,876,533 10,647,548 - - Marketing expenses 3,379,969 3,310,069 - - Corporate expenses 7,346,801 7,190,606 6,267,872 6,700,769 Borrowing costs expensed 1,169,373 1,263,711 1,169,373 1,263,711 Football expenses 49,359,791 44,390,829 6,567,047 5,805,191 Supporter development expenses 573,684 540,146 - - Development expenses 6,307,084 4,947,289 6,307,084 4,947,289 Communication and corporate affairs 818,728 834,587 - - Facility expenses 11,678,613 11,800,884 11,678,613 11,800,884 Umpire expenses 955,452 832,826 955,452 832,826 Share of (profit)/loss in associated entity - 63 - -

Realised loss on investments 48,949 938,895 - -

Profit/(loss) before income tax and prior to contributions (1,381,935) (414,433) (5,206,179) (3,556,046) Facility and club development contribution 400,769 378,894 400,769 378,894

PROFIT/(LOSS) BEFORE INCOME TAX (1,782,704) (793,237) (5,606,948) (3,934,940)

INCOME TAX EXPENSE - - - -

NET PROFIT/(LOSS) ATTRIBUTABLE TO MEMBERS OF WAFC (1,782,704) (793,237) (5,606,948) (3,934,940)

Other Comprehensive income Fair Value of available for sale investments 282,671 135,637 - - TOTAL COMPREHENSIVE INCOME FOR THE PERIOD (1,500,033) (657,600) (5,606,948) (3,934,940)

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CURRENT ASSETS Cash and cash equivalents 41,754,825 33,687,391 1,012,928 4,365,285 Trade and other receivables 7,896,531 9,247,578 7,219,311 5,941,457 Other financial assets 1,413,617 5,155,014 - - Inventories 1,036,360 529,014 - -

TOTAL CURRENT ASSETS 52,101,333 43,463,983 8,232,239 10,306,742

NON-CURRENT ASSETS Other financial assets 1,965,360 4,668,590 2,110,946 2,110,946 Non-interest bearing loan receivable 364,575 369,575 364,575 369,575 Investment in Joint venture - - - - Property, plant and equipment 39,611,247 46,770,936 35,309,472 41,060,115 Investment properties 1,262,761 1,262,761 1,262,761 1,262,761 Asset under construction - - - - Intangible assets 8,000,000 8,000,000 - -

TOTAL NON-CURRENT ASSETS 51,203,943 66,226,876 39,047,754 44,803,397

TOTAL ASSETS 103,305,276 109,690,859 47,279,993 55,110,138

CURRENT LIABILITIES Trade and other payables 18,406,552 24,173,282 5,980,737 8,097,116 Interest bearing liabilities 300,000 300,000 300,000 300,000 Provisions 4,578,045 3,552,664 919,785 844,911

TOTAL CURRENT LIABILITIES 23,284,597 28,025,946 7,200,522 9,242,027

NON-CURRENT LIABILITIES Payables 6,427,775 6,427,775 8,775,739 8,923,690 Interest bearing liabilities 10,106,912 10,106,837 10,106,348 10,106,348 Provisions 903,217 1,047,493 62,569 96,311

TOTAL NON-CURRENT LIABILITIES 17,437,904 17,582,105 18,944,656 19,126,349

TOTAL LIABILITIES 40,722,501 45,608,051 26,145,178 28,368,376

NET ASSETS 62,582,775 64,082,808 21,134,815 26,741,763

ACCUMULATED FUNDS Accumulated surplus 61,062,934 62,764,107 21,134,815 26,741,763 Reserves 1,519,841 1,318,701 - -

TOTAL ACCUMULATED FUNDS 62,582,775 64,082,808 21,134,815 26,741,763

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WAFC INC 2012 CASH FLOW

Consolidated WAFC Inc

2012 2011 2012 2011 $ $ $ $ CASH FLOWS FROM OPERATING ACTIVITIES Receipts from customers 127,351,159 111,825,032 26,461,408 26,865,692 Payments to suppliers and employees (127,206,902) (108,564,836) (28,268,816) (26,308,225) Interest received 2,832,730 2,795,595 57,236 174,531 Borrowing costs (554,002) (584,642) (554,002) (584,642) NET CASH FLOWS FROM / (USED) IN OPERATING ACTIVITIES 2,422,985 5,471,149 (2,304,174) 147,356

CASH FLOWS FROM INVESTING ACTIVITIES Purchase of property, plant and equipment (1,741,549) (2,363,743) (1,048,183) (1,450,233) Purchase of available-for-sale investments - (317,723) - - Proceeds from sale of property, plant (133,798) 805,680 - - and equipment 805,680 2,751 - - Deferred Costs 90 - - - Proceeds from sale of notes - - - - Proceeds from sale of investments 3,330,000 3,462,930 - - Advances from related parties - - - - Redemption (purchase) of term deposits 3,741,397 (5,268,864) - - Proceeds from sale of shares 448,309 - - - NET CASH FLOWS (USED) IN INVESTING ACTIVITIES 5,644,449 (3,681,720) (1,048,183) (1,450,233)

NET INCREASE/(DECREASE) IN CASH AND CASH EQUIVALENTS 8,067,434 1,789,429 (3,352,357) (1,302,877) Cash and cash equivalents at beginning of period 33,687,391 31,897,962 4,365,285 5,668,162

CASH AND CASH EQUIVALENTS AT END OF PERIOD 41,754,825 33,687,391 1,012,928 4,365,285

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Freo House Footy

WAFL Grand Final parade

Eagles Faction Footy

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WAFC STAFF

EXECUTIVE East Perth Development Officer – Brendan McFaull Chief Executive Officer – Gary Walton Peel District Manager – Leigh Elder Personal Assistant to CEO – Gill Ingram Peel Development Officer – Peter Brear General Manager Patersons Stadium – Gavin Taylor Perth District Manager – Scott Faulkner Corporate Relations and Business Development Manager – Perth Development Officer – Anthony Balcombe Graeme Dix Subiaco District Manager – Ben Haywood Director of Pathways & Competitions – Grant Dorrington Subiaco Development Officer – Matt Lamb Director of Game Development – Warren Nel South Fremantle District Manager – Bradd Gardiner Director of Facilities & Planning – Geoff Glass South Fremantle Development Officer – Louise McKenry Director of Finance & Administration – Michael Hnatojko Swans District District Manager – Isaac Stewart FINANCE & ADMINISTRATION Swans District Development Officer – Chelsea Randall Director – Michael Hnatojko West Perth District Manager – Andrew Ridley Financial Accountant – Elita Davidson West Perth Development Officer – Megan O’Mara Graduate Accountant – Dona Kuruvitaaratchy Goldfields Regional Manager – Gemma Harrison Financial Coordinator – Melanie Colling Great Southern Regional Manager – Brent Sheridan Information Systems Coordinator – Paul Fildes Midlands Regional Manager – Glen Collins WAFC Receptionist – Judy Chalmers Mid West Regional Manager – Paul Pirrottina WAFC Receptionist – Shorna Chisholm South West Regional Manager – Shane Atherton HUMAN RESOURCES South West Coaching & Talent Coordinator – Jamie Douse Manager – Patrick de Haan Wheatbelt Regional Manager – Steven Boughton Assistant – Vicki Bentley PATHWAYS & COMPETITIONS FACILITIES & PLANNING Director – Grant Dorrington Director – Geoff Glass Personal Assistant – Tracy Thompson Project Coordinator – Paul Lekias High Performance Project Officer – Nadia Sierakowski State Academy Manager – Raff Guadagnino PATERSONS STADIUM Administration Officer – Sharni Rowe General Manager – Gavin Taylor Umpiring Personal Assistant – Helen Riethmuller General Manager – Steve Hargrave Facility Manager – Shane Harris Administration Assistant – Andrea Boots Operations Manager – Roy Depczynski High Performance Umpire Manager – Darryl Sinclair Event & Promotions Manager – Hollie Taylor Metropolitan Umpire Manager – Glenn Omodei Event & Promotions Coordinator – Jenny Hong Regional Umpire Manager – Tim Priest Event Operations Coordinator – Tyler Hutchinson Umpire Talent Manager – Paul Pitchers Venue Operations Coordinator – Hiro Shiraishi West Australian Football League Turf Manager – Nathan Saville Operations Manager – Cameron Knapton Assistant Turf Manager – Matt Varley Competitions Manager – Darren Davis Event Staff Coordinator – Natalie Wasley Historian – Greg Wardell-Johnson Receptionist – Amelia Farrington West Australian Amateur Football League Receptionist – Kate Miller General Manager – David Armstrong GAME DEVELOPMENT Operations Manager – Geoff Palmer Director – Warren Nel Volunteer and Administration Manager – Natalie Couch Education Operations Coordinator – Ashlea Renshaw Education Manager – Sharon Wilson Media & Communications Officer – Dylan Mellon Schools Competition Manager – Clayton Anderson Administration Assistant – Tayla Daniele Administration Officer – Jen Jenaway Operations Assistant – Chrissy Dickie Administration Assistant – Louanne Wakefield Integrated Football Coordinator – Sophie James Multicultural Football WA Country Football League Manager – Paul Mugambwa General Manager – Joe Georgiades Female Football Operations Manager – Milton Milloy Manager – Alison Moore Administration – Kellie McBean Coordinator – Allana Dickie Administration – Robyn Payne Community Development CORPORATE RELATIONS Manager Club Development & Coaching – Glenn Morley Corporate Relations and Business Development Manager – Manager Junior Football – Troy Kirkham Graeme Dix Community Development Coordinator – Stephanie Walding Assistant – Jessica Eddy Community Development Coordinator – Josh Bowler Sponsorship & Marketing Manager – Jed Horseman Community Development Trainee – Jayden D’Vauz Media & Communications Manager – Steve Tuohey Claremont District Manager – Dan Barnes Public Relations Coordinator – Nikki Bower Claremont Development Officer – Sam Cousens Website Coordinator – Ryan Bown East Fremantle District Manager – Hope Munro Marketing Coordinator – Ally Samson East Fremantle Development Officer – Daren Bell Sponsorship Coordinator – Stephanie Turner East Perth District Manager – Troy Starcevich

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Thanks to our partners

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West Australian Football Commission Inc. Gate 6, Patersons Stadium, Subiaco Road, Subiaco WA 6008 PO Box 275 Subiaco WA 6904 Tel: 08 9381 5599 Fax: 08 9381 7947 Email: [email protected] Website: www.wafootball.com.au