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Backgrounder Bckgrndr2003.qxd 7/24/03 10:19 AM Page 1 ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Backgrounder Finally! College mascots are no longer relegated to toiling in the background unappreciated. Gone are the days of working their feathers, fur and tails to the bone in the shadow of flashy All-American quarterbacks, running backs and wide receivers. At last, these unsung heroes of the college gridiron have their own national stage … their own place in the sun. In 2002, Capital One kicked off a new college tradition with the inaugural Capital One All-America Mascot Team, elevating 12 college mascots to the pinnacle of “mascotary.” (Yeah, we know that’s not a real word.) In a quest to honor these unsung heroes, the company sent out a call for nominations to all of the nation’s Division IA and IAA athletic programs with college football teams. From a list of contenders, a national panel of mascot aficionados chose 12 talented mascots to be members of the first Capital One All-America Mascot Team. Judging was determined by how well the mascots interacted with fans, good sportsmanship and community service. Being named an All-American came with its fair share of perks – the photo shoots, a national advertising campaign featuring ESPN personalities, the parties, the mascot groupies and the cash. Plus, each member of the mascot team received $5,000 for its school’s mascot program. But the Capital One All-America Mascot Team was only the beginning. The 12 mascots were then embroiled in a fierce battle to claim the most coveted title in all the mascot land – Capital One National Mascot of the Year. Colleges and universities pulled out all the stops to drive fans to vote for their mascot at www.capitalonebowl.com. There were Jumbotron tributes, letters from state senators, billboards, television and newspaper ads and e-mails from eager alumni and college staffs enticing hundreds of thousands of loyal fans to go online and vote for their favorite lovable, wild and wacky character. When all was said and done, one mascot reigned supreme. The University of Montana’s Monte the Grizzly claimed the Capital One National Mascot of the Year title, and he did it with a vengeance by running on a platform that would impress the staunchest political pundit. Hailed as a hero, Monte’s victory celebration in Montana is rumored to have rivaled any New York Yankees’ ticker tape parade. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Bckgrndr2003.qxd 7/24/03 10:19 AM Page 2 ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Inaugural (2002) Capital One All-America Mascot Team Front: Smokey (Univ. of Tennessee). Standing left to right: Otto (Syracuse University), The Bird (U.S. Air Force Academy), Monte (Univ. of Montana), Sebastian (Univ. of Miami), Nittany Lion (Penn State), Buzz (Georgia Tech), Big Al (Univ. of Alabama), Albert (Univ. of Florida), Big Red (Western Kentucky University), Victor E. Bull (Univ. at Buffalo), Seymour (Univ. of Southern Mississippi). About Capital One Capital One Financial Corporation (www.capitalone.com) is a holding company whose principal subsidiaries, Capital One Bank and Capital One FSB, offer consumer lending products. Capital One, a Fortune 500 company headquartered in McLean, Va., is one of the largest providers of MasterCard and Visa credit cards in the world. Capital One trades on the New York Stock Exchange under the symbol “COF” and is included in the S&P 500 index. Capital One’s affiliation with college football began with the sponsorship of the 2001 Capital One Florida Citrus Bowl (now the Capital One Bowl) and ESPN’s Bowl Week. In addition, Capital One sponsors the ABC College Football Halftime Report and numerous other college football programs. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ 2003 Capital One All-America Mascot Team Meet the Team They’re brash. They’re feisty. One’s even a bit cocky, and another’s a real “nut.” This year’s Capital One All-America Mascot Team represents colleges and universities from coast to coast. While these mascots come in all shapes and sizes– three dogs, two cats, two chickens, a gator, a buffalo, a bear, a buckeye and one big red blob – they all have one thing in common. They really know how to put the “pep” into any pep rally. ★ Cocky University of South Carolina ESPN’s Kenny Mayne appeared in last year’s tv ads which ★ Chip parodied a beauty pageant. University of Colorado ★ Hairy Dawg How They Were Chosen University of Georgia The 2003 Capital One All-America Mascot Team was open to all NCAA Division IA & IAA college mascots who were mascots ★ Harry the Husky during the period from Sept. 1, 2002 through June 1, 2003. University of Washington Nomination kits were mailed to each athletic department with ★ Aubie football programs on Wednesday, March 26, 2003, and were Auburn University due by 5 p.m. EDT, Friday, June 6, 2003. ★ Monte University of Montana On June 16, 2003, behind closed doors in a highly-secured boardroom, a panel of skilled mascot judges—including the original Phillie Phanatic, ★ Scratch David Raymond; mascot guru and historian, Dr. Roy Yarbrough; and University of Kentucky representatives from ESPN and Capital One—carefully analyzed each ★ Brutus Buckeye contender and scored them based on the following criteria: The Ohio State University ★ Interaction with fans and demonstration of the mascot’s ★ Smokey originality, ability to create enthusiasm among the fans and University of Tennessee contribution to an exhilarating atmosphere. (0-50 points) ★ Albert ★ Originality, creativity and professionalism of the mascot’s University of Florida appearance/costume. (0-20 points) ★ ★ Big Red Demonstration of good sportsmanship. (0-15 points) ★ Involvement in community service. (0-15 points) Western Kentucky University ★ YoUDee At the end of the day, the top 12 mascots with the most points University of Delaware were selected to the team. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Timeline Building on a New Tradition Maybe it was the national attention from the press or being featured in television commercials. Or, ★ March 26, 2003 maybe it was all about the money. No one is quite Nomination kits sent to Division IA sure, but one thing is certain: the days of the forgotten mascot quickly are becoming a thing of and IAA schools the past. There’s a new B.M.O.C. on the prowl... ★ June 6, 2003 that’s “Big Mascot on Campus.” Nomination kits due back to Capital One Because of the overwhelming popularity of the 2002 ★ June 16, 2003 Capital One All-America Mascot Team, there has been one singular and burning question being uttered by Judging for the Capital One All-America college mascots and their diehard college football Mascot Team fans across the country: ★ June 20, 2003 What does it take to be a B.M.O.C.? Notification to the 12 winning schools Is it pure athleticism or comic timing? What about true grit or starry-eyed optimism? There’s no denying ★ July 28-30, 2003 that sex appeal must play a part, right? Or does it all Mascot advertising shoot boil down to a love of the game? ★ TBA Bottom line, it’s all about earning the right to call yourself a Capital One All-America Mascot. Then Official announcement achieving nirvana—the National Mascot of the Year. of the Capital One For the second year in a row, Capital One and All-America Mascot Team its panel of judges have awarded 12 mascots this ★ September 4, 2003 prestigious honor. Now they will have the opportunity to strut their stuff on a national Race for Capital One National stage, all leading to the crowning of the Mascot of the Year begins Capital One National Mascot of the Year. (Online voting poll open) ★ December 22, 2003 Online voting ends Hopes are high. ★ January 1, 2004 Room for error is low. And the Announcement of the Capital One competition National Mascot of the Year during surely will be fierce, the Capital One Bowl in Orlando, Fla. ferocious and fun. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Mascot of the year.qxd 7/24/03 9:42 AM Page 1 ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Capital One National Mascot of the Year Some people think that recognition as a member of the Capital One All-America Mascot Team is the highest in the land. But that’s not the case. From day one of being named to this prestigious team, the 12 All-America Mascots will be embroiled in a fierce battle to claim the most coveted mascot title – Capital One National Mascot of the Year. Just ask the University of Montana’s Monte, the reigning winner. He will tell you (in truth, he can’t talk, but his daredevil maneuvers will show you) that it takes a lot of hard work and a lot more than the bear necessities to win the crown. Last year he campaigned like a politician in a tight run-off race. “Vote For Monte!” billboards lined Montana roadways. “Monte Competes For National Title” topped daily headlines. The University of Montana’s Jumbotron flickered electric energy dedicated to their local hero. Monte’s back on the team for the second year to stake his claim as America’s best college mascot. But does one of the 11 other rough and ready challengers have what it takes to unseat him? We’ll all have to wait until the Capital One Bowl on Jan. 1, 2004, to find out. Judging Criteria ★ Judges’ Ranking (50%): Each mascot is assigned a point value based on the judges' scoring. The top mascot, based on the judges' cumulative scores, receives 12 points; the next highest receives 11 points and so on through 12th place, which receives one point. ★ Popular Vote (50%): Mascots also will be ranked one through 12 based on the total number of online votes they receive during the voting period.
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