CUSTOMER GIJS VAN WULFEN S ARE S CARY GIJS VAN WULFEN THE INNOVATION EXPEDITION CL Frederik de Wal is a 1989 graduate of the Gerrit Gijs van Wulfen (Netherlands, 1960) dedicates his ‘The Innovation Expedition’ is an inspiring visual IFFS Rietveld Academy in Amsterdam, the Netherlands. professional life addressing the question: “How can toolkit to start innovation successfully. He currently runs his own studio and has established we start innovation effectively?” He is the creator himself in graphic design and typography. Working of the innovation method FORTH: a structured in close cooperation with communication experts, way to ideate new products, services and business Innovation is highly relevant to every researchers, artists, writers, and photographers; models. organization. Yet, eighty percent of innovation he specializes in book design and corporate design He is the author of several books and hundreds for which he has received several awards. Frederik’s of blogs on the front end of innovation. Gijs is one projects never reach the market. Many have a additional projects include exhibitions in the of LinkedIn’s 150 thought leaders and was voted false start. The Innovation Expedition is written to Netherlands and Switzerland where he was designer second in the International Top 40 Innovation inspire you with practical tools on HOW to start A special excerpt from The Innovation Expedition and co-curator. He has also lectured at various Bloggers of 2012. Gijs speaks at conferences, exclusive to InnovationManagement.se. Written by Gijs van Wulfen, institutes in the Netherlands and abroad. Further- facilitates workshops and helps industrial, services innovation effectively. It gives you practical and A VISUAL TOOLKITA TO START INNOVATION published by BIS Publishers. more, he actively undertakes special projects and companies and non-profit organizations worldwide visual tools. The remarkable stories of how great initiates special book editions. to start innovation the expedition way. explorers overcame unexpected setbacks will THE http://www.innovationmanagement.se studio frederik de wal, the Netherlands [email protected] inspire you. How Columbus discovered America, www.bispublishers.nl www.frederikdewal.nl www.forth-innovation.com how Hillary reached the summit of Everest and http://www.forth-innovation.com how Neil Armstrong got to be the first man on Download all the innovation the Moon. With 248 pages full of exploration INNOVATIONGet the complete book The Innovation Expedition here: maps and 20 practical stories, quotes, charts, cases, checklists, formats checklists to innovate the and innovation maps, ‘The Innovation Expedition’ Click here if you are based in Europe expedition way for free at is an inspiring visual toolkit to start innovation Click here if you are based in USA www.forth-innovation.com. successfully. It’s written for professionals, Click here if you are based in The Netherlands managers, creative and business consultants, EXPEDITION entrepreneurs and organization leaders. A VISUAL TOOLKIT B U Innovate the expedition way! S Y S E B TO START INNOVATION T S U O SY BUSY P CA S PE D HARBOUR IN BL WN OUR O Famous Explorers Explorers Famous

Innovate I.

14 // CHAPTER I I. Famous Explorers Innovate - (present-day Haiti and Dominican Dominican and Haiti (present-day iola to returning Nevertheless, Republic). gave QueenCastile Isabella (Spain), had he titles all the royal Columbus in his persisted Columbus demanded. Indies to the a passage finding of pursuit journeys; four made He west. sailing by in the colonization Spanish sparking to clear become had it Meanwhile, west. that himself Columbus everyone except been had - discov that the Indies wasn’t it World’. a ‘New but ered, gave that the conditions were what So, the sail off to the courage Columbus map? Genoa with from came 1. Columbus an of somewhat was and roots unclear sailor a passionate was He outsider. lose. to who had nothing motive. strong a were profits 2. Potential an not and investment an was trip His an had Columbus journey. exploration if he that the monarch with agreement the of a share get succeeded, would he discovery. his from profits Unfortunately for Columbus he did not not did he Columbus for Unfortunately China. Nor to a new sea route discover Hispanof island on the gold find did he - ­Canary and the and Santa , the Pinta

, carrying provisions for a year. a year. for , carrying provisions

Columbus was a great navigator. Unfor navigator. a great was Columbus - the dis on estimates his though tunately He wrong. were needed he travel tance to the from the distance estimated - Ital 3,000 be to about Japan to Islands statute 2,300 miles (3,700 kmian or miles), while 19,600 km was in fact it (12,200 miles). Frontera Palos de la left Columbus 3, 1492 three with August on (Spain) the Ninaships: María his misinformed deliberately Columbus they sailed, to the distances about crew being closer of them the impression give After they than actually were. home to map sailedthe off several having weeks, to crew began the fleet’s time, some for terrified of never were men The panic. faced Columbus home. back it making the reaching before days only a revolt ‘The believed he were what of shore Indies’.

In 1492 Columbus sailed off the map and assumed he had discovered a western route route 1492 and assumedIn sailed Columbus discoveredwestern he had a the map off he had reached the that he was sure as Indians the East. namedto inhabitants the He discovered the in the Bahamas and Island he had landed Watling Actually at Indies. times. our of explorers famous the most of made one him Americas. It Columbus Had to Make a Profit Make to Had Columbus

16 // FAMOUS EXPLORERS INNOVATE 3. The road to the East was cut off 3. New Technology. The ­development to ­European traders after the fall of of the caravel made it possible for ­Constantinople to the Turks. If you ­Columbus to sail much closer to the wanted to seek your fortune you had wind. To reach your goal you must look to find a new route. to experimental tools in the fields of new technology, new media and new business 4. New techniques of navigation, better models. knowledge of the Atlantic Ocean cur- rents and the development of the caravel 4. Teamwork. Invite people who have made it possible to sail much closer to a vested interest in the challenge. Also the wind. invite people for both their input on the content and in the decision-making 5. A new era of Renaissance, which origi- process. This will help create internal nated in Florence, encouraged new ideas. support. The more people involved in nourishing a new idea to conception; the better the new idea will flourish. So, if you find that small steps within your organization are not working 5. Perseverance. Along the way, you anymore, what will it take to sail off your can expect major setbacks. And just own map successfully? like ­Columbus and his men, there will be moments you and your team will be 1. Urgency. There must be urgency scared shitless. Persevere just as Colum- ­otherwise any innovation will be consid- bus did before you. Sometimes what ered playtime. People are only prepared explorers first thought was a small island to go outside the box when there is proved to be an enormous continent urgency. If this is not yet the case: be afterwards. patient until the conditions are right for So, when your organization is ready; your organization. the time is right to sail off the map like Sources Columbus did. True for any innovator: 1. Wikipedia 2. David Boyle, Voyages of Discovery, 2. Courage. Once you feel the urgency “Man cannot discover new oceans unless Thames & Hudson Ltd, London, 2011. 3. Robin Han- bury-Tenison, The Great Explorers, Thames & Hudson you must follow your passion and this he has the courage to lose sight of the ltd, London, 2010. 4. Royal Geographical ­Society, will carry you beyond your presumed shore (André Gide).” Alasdair Macleod, Explorers, Dorling Kindersley ltd, limits. ­Innovate like you have nothing to London, 2010. lose; just like Columbus did. , Thames & Hudson ltd, London, 2010. London, ltd, Hudson & , Thames Explorers Great The , Thames & Hudson Ltd, London, 2011. // 3. Robin Hanbury-Tenison, Hanbury-Tenison, Robin 3. // 2011. London, Ltd, Hudson & , Thames Voyages of Discovery of Voyages Sources: 1. Wikipedia // 2. David Boyle, Boyle, // 2. David 1. Wikipedia Sources: ­ 31, 31,

– May 20, 1506), an explorer, 1506), an explorer, 20, – May

and reach the East Indies by sailing west sailing by Indies the East and reach the support received He eventually ward. in this which saw Crown, the Spanish of gaining the upper of a promise venture for in the contest powers rival hand over Asia. with trade spice the lucrative THE CHALLENGE seek to was goal personal Columbus’s route trade a new establishing by wealth navigator, and colonizer, was born in was and colonizer, navigator, in what is today Genoa, of the Republic Under the auspices Italy. northwestern he Spain, of Monarchs the Catholic of the across voyages four completed general that led to Ocean Atlantic the American of awareness European continents. THE EXPLORER THE EXPLORER October (c. Columbus Christopher 1451 HOW COLUMBUS DIS COVERED AMERICA COVERED DIS COLUMBUS HOW

18 // FAMOUS EXPLORERS INNOVATE HOW COLUMBUS DIS COVERED AMERICA

Sources: 1. Wikipedia // 2. David Boyle, Voyages of Discovery, Thames & Hudson Ltd, London, 2011. // 3. Robin Hanbury-Tenison, The Great Explorers, Thames & Hudson ltd, London, 2010.

THE JOURNEY THE SETBACKS THE SUCCESS FACTORS August 3, 1492, Columbus departed from • Columbus incorrectly estimated the • Columbus was a bit of an outsider who Palos de la Frontera (Spain) with three distance he needed to travel. He had nothing to lose. ships: the Nina, the Pinta and the Santa guessed the distance from the Canary • Potential profits were a strong motive. María. After a stopover in Gran Canaria, Islands to Japan to be about 3,000 Columbus had an agreement with the it took him five weeks to cross the Atlantic Italian miles (3,700 km, or 2,300 statute Spanish monarch that he would get a Ocean. On the morning of October 12, miles), while the correct figure is cut of the proceeds from the new lands. 1492 a lookout on the Pinta sighted land. 19,600 km (12,200 miles). • The road to the East was cut off to Columbus called the island San Salvador • After several weeks and having sailed European traders due to the fall of (in what is now The Bahamas). He called off the map, the crew was actually Constantinople to the Turks. If you the inhabitants Indians being sure that terrified. Columbus faced a revolt. His wanted to make a fortune you had to he had reached the Indies. men were afraid that they would never find a new route. be able to get back. • New techniques of navigation, better • The Santa María ran aground on knowledge of Atlantic currents and the Christmas Day 1492 in Hispanolia development of the caravel vessel made (present-day Haiti and the Dominican it possible to sail much closer to the Republic) and had to be abandoned. wind. • A new era of Renaissance, which originated in Florence, encouraged new ideas. - - , the last sur , the last , almost three years after after years three , almost cumnavigate the world; he only intended intended only he the world; cumnavigate along safely ships theSpanish navigate to It Islands. the Spice to route a westward death, Magellan’s after who, Elcano was - com thereby westward, decided push to entire the around voyage the first pleting Earth. the Victoria When to the returned the fleet, of ship viving circumnavigating after harbor Spanish the original from 18 men the globe, only board. on were 237 men of crew leaving the harbor. the harbor. leaving cir to intention Magellan’s not was It On March 6, 1521, the remaining fleet the remaining 6, 1521, On March On Guam. and the Marianas reached - Magel 1521, 27, April of the morning a small with attack sailed Mactan lan to against battle During the resulting force. hit was Magellan troops, Lapu-Lapu’s his died from a bamboo spear and by of 115 crew remaining The wounds. (the Islands the Maluku reached men 28, 1521. November on Islands) Spice Juan the Spaniard 6, 1522, On September crew the remaining Sebastián and Elcano in Spain arrived expedition Magellan’s of the Victoria on , , Concepción (Pacific Ocean) (Pacific , San Antonio and Santiago of a crew with treaty with Portugal and therefore therefore and Portugal with ­treaty and Faleiro were named by King Charles Charles King by named were Faleiro and captains 22, 1518 as March on Spain I of of in search westward to a fleettravel of - prom were captains The these islands. if they were fortune and fame ised great and a new route successful in navigating islands. uncharted discovering ships: five of a fleet given was Magellan the Trinidad the - Portu was it as Brazil needed avoid to October until 21, wasn’t It guese territory. having ship one the fleet, with that 1520 52°S at Virgenes Cape reached capsized, they that they concluded There, latitude. the as passage the southwest found had A second inland. far ran salty waters headed Spain to back and mutinied ship trip arduous the fleetthe finished before strait. long the 600-kilometer through of Strait as the today is known strait This thenew body named Magellan Magellan. Pacifico the Mar water of stillness. apparent its for Victoria fleet His command. his under men 270 on September harbor Spanish left the violate not could Magellan 20, 1519.

Columbus were not part of Asia, but but Asia, part of not were ­Columbus the Also, a new continent. formed around went that Asia to routes eastern in the Portugal to granted Africa were by the drafted Tordesillas of 1494 Treaty faced an with therefore was Spain Pope. new a need find commercial to urgent no had Crown Spanish The Asia. to route a westward explore to than option other Magellan Islands. the Spice to passage The Spanish were now aware that the that aware now were Spanish The by the discovered Americas of lands Stillness his is known Magellan for Ferdinand to the passage find a southwest to quest in the service Islands Spice the King of - was in fact Magellan Portu Spain. of served years guese in his younger and court. 1509, Royal In the Portuguese at he served courageous as a soldier in when however, Later Islands. the Spice his service by wanted was no longer went Magellan Portugal, of the King pledged and Spain to his service the to Crown. Spanish Water the Pacific Ocean for its Apparent Apparent its for Ocean Pacific the Water Magellan Named the New Body of of Body New the Named Magellan

20 // FAMOUS EXPLORERS INNOVATE Magellan’s expedition holds four lessons • There was an urgent need to establish • Magellan was given unseaworthy ships for innovators: direct commercial relations between and a crew of criminals. It was his Spain and the Asian empires. That’s tenacity that enabled Magellan to have why the expedition got the support the ships repaired and be prepared for of the King of Spain. Be sure there is the expedition in one and half years. demand, support and funding for your Be sure that your expedition includes innovation expedition. real innovators who share the same tenacity as Magellan.

• Magellan was able to communicate with the native tribes because his Ma- lay interpreter could understand their languages. Be sure the members in your expedition understand new mar- kets and speak their language before entering these new markets.

• Commercial profits from the valuable spices of the Maluku Islands were a strong motivator. The spices left on a single ship were valuable enough to pay for the entire voyage. Be sure that your innovation journey will be pros- perous. , Dorling Kindersley ltd, London, 2010. London, ltd, , Dorling Kindersley Explorers - - , Thames & Hudson ltd, London, 2010. 4. Royal Geographical Society, Alasdair Macleod, Macleod, Alasdair Society, Geographical Royal 4. 2010. London, ltd, & Hudson , Thames The Great Explorers Great The storm.

THE SETBACKS was captured by the by captured was Trinidad The in wrecked and eventually ­Portuguese a - the prep during arose problems Several funding, insufficient including aration, Portugal the King of from interference Magellan and of distrust and Spanish Portuguese. the other in- a mutiny was there 1520, On Easter captains. ship the five of three volving action. quick and decisive Magellan took of the captain de Mendoza, He had Luis - re , killed and the ship was the Victoria covered. in April 1521, Mactan of During the Battle being after surrounded Magellan was and even spear a bamboo by wounded Philip- in the suffered casualties The few with too the expedition left pines ships. remaining the three sail men to to the Trinidad reduced was fleet The west , which continued and the Victoria ward. tually killed. tually

• • • • • - decided to push west ­decided to ward, thereby completing the first voyage voyage the first completing thereby ward, 6, 1522, On September the world. around - the Victo aboard in Spain arrived Elcano three almost the fleet, ship of ria, the last Only 18 men departure. its after years men were 237 of the original crew from on board. left THE JOURNEY became 1519–1522 of expedition Magellan’s Atlan- the sail from to expedition the first Pacific the to cross and the Pacific tic into Magellan took In the Philippines, Ocean. to He sailed Mactan. of part in the Battle where force attack the island with a small On natives. by outnumbered his men were Magellan was 1521, April 27, the morning of a bamboo by being wounded killed after his second- death, Magellan’s After spear. Elcano in-command , Thames & Hudson Ltd, London, 2011. // 3. Robin Hanbury-Tenison, Hanbury-Tenison, Robin 3. // 2011. London, Ltd, & Hudson , Thames Discovery of Voyages

the service of King Charles I of Spain, Spain, I of King Charles of the service

Sources: 1. Wikipedia // 2. David Boyle, Boyle, // 2. David 1. Wikipedia Sources: THE CHALLENGE granted in 1494 Tordesillas of Treaty The the eastern to rights exclusive Portugal im- It then became Africa. around routes - com a new establish to Spain for perative Crown Spanish Asia. The to route mercial route. a westward discover out to set Magellan explored a westward route to the to route a westward ­Magellan explored Indonesia). (in present-day Islands Spice that expedition Magellan’s Although it was of circumnavigation the first completed killed in was Magellan himself the globe, the complete and did not the Philippines voyage. entire Ferdinand Magellan (c. 1480 – April 1480 (c. Magellan Ferdinand explorer. a Portuguese was 1521) 27, In THE EXPLORER HOW MAGELLAN’S EXPEDITION PROVED THE WORLD IS ROUND IS WORLD THE PROVED EXPEDITION MAGELLAN’S HOW

22 // FAMOUS EXPLORERS INNOVATE HOW MAGELLAN’S EXPEDITION PROVED THE WORLD IS ROUND

Sources: 1. Wikipedia // 2. David Boyle, Voyages of Discovery, Thames & Hudson Ltd, London, 2011. // 3. Robin Hanbury-Tenison, The Great Explorers, Thames & Hudson ltd, London, 2010. 4. Royal Geographical Society, Alasdair Macleod, Explorers, Dorling Kindersley ltd, London, 2010.

THE SUCCESS FACTORS • There was an urgent need to establish direct commercial relations between Spain and the Asian empires, without damaging relations with neighboring Portugal. • Thanks to Magellan’s skill and determi- nation, the expedition was ready after a preparation period of one and a half years. • Magellan was able to communicate with the native tribes because he was as- sisted by a Malay interpreter who could understand their languages. • Commercial profits from the valuable spices of the Maluku Islands were a strong motivator to sail westwards and return to Spain. discover new have the courage courage the have of the shore. the of

to lose sight lose sight to Man cannot cannot Man oceans unless he he unless oceans André Gide, Gide, André French writer:

24 // FAMOUS EXPLORERS INNOVATE

Man cannot discover new oceans unless he have the courage to lose sight of the shore. antarctic antarctic ­ , a vessel specially, a vessel

you fram proceeding proceeding fram you designed for polar travel. In August 1910, 1910, August In travel. polar designed for Madeira alerted at men his Amundsen - Antarc be to they heading would that on board. stay to chose tica. crew The explorer the British to a telegram He sent Robertalso Scott, underway the South to inform notifying him: “beg to Pole, Amundsen’s original plan was to go go to was original plan Amundsen’s after in 1909, was It Pole. the North to and Frederick Cook first that hearing thethen Robert claimed had Peary Amundsen America, that for Pole North - How Antarctica. to decided reroute to of out a secret these plans kept he ever, 3, 1910 On June funding. losing of fear the for () Oslo left Amundsen the Fram on South The race for the South Pole was a the for South The race beginning the the of at event big Roald Amundsen century. twentieth was described as practical, pragmatic child As a ruthlesslyand ambitious. a polar being dreamed of Amundsen explorer. of Being a Polar Explorer a Polar Being of As a Child Amundsen Dreamed Dreamed Amundsen a Child As

26 // FAMOUS EXPLORERS INNOVATE – amundsen.” There is little doubt soles and the seven pairs of stockings. ful source of inspiration for innovators. that Amundsen deliberately sought an Amundsen’s careful preparation also in- It has everything to do with preparation. advantage. When asked by the press for cluded his study of innovations in snow So, you better choose the right innova- a reaction, Scott replied that his plans goggles. He chose leather goggles with tion challenge at the right moment with would not change and that he would not a slit opening for the eyes (the Bjaaland the right team going on the right track sacrifice the expedition’s scientific goals patent). They gave perfect protection and with the right equipment and the right to win the race to the Pole. no one on the team experienced signs of support. You can only start an innova- snow blindness. In contrast to the tragic tion project once for the first time. On October 19, 1911 Amundsen and misfortunes of Scott’s team, Amundsen’s four companions left his Antarctic base polar trek proved relatively smooth and at the Bay of Wales on four light sleds uneventful. and 52 dogs. On December 14, 1911 the team arrived at the South Pole, 33 to 34 THE success factor of Amundsen was days before Scott’s group. After 99 days, preparation; the ability to foresee dif- Amundsen’s team returned healthy and ficulties and take precautions to meet unharmed. However, on Scott’s return or avoid those difficulties. trip to base, he and his four companions all succumbed to starvation and extreme “I may say that this is the greatest fac- cold. tor – the way in which the expedition is equipped – the way in which every dif- Amundsen’s expedition benefited from ficulty is foreseen, and precautions taken the simple primary focus of being first for meeting or avoiding it. Victory awaits which entailed a thorough prepara- him who has everything in order – luck, tion, meticulous planning, knowledge people call it. Defeat is certain for him of Inuit Eskimo wilderness techniques, who has neglected to take the necessary good equipment, appropriate cloth- precautions in time; this is called bad ing, a skilled handling of the sled dogs luck.” –Amundsen and the effective use of skis. Amund- sen’s attention to detail is evident in the In comparing the achievements of Scott improvements he made to the boots and Amundsen, most polar historians they would wear. In his preparation, he generally accept that Amundsen was took the boots apart; making them large skilled with skis and dogs, and he had enough to fit a wooden sole. The weather a general familiarity with ice conditions, could drop to any temperature without which gave him a considerable advantage the cold getting through the wooden in the race to the Pole. It’s a wonder- , Cooper Square Press, New York, 2001. York, New Press, Square , Cooper Pole South The Amundsen, Roald // 4. 2010. London, ltd, , Dorling Kindersley Explorers , Thames & Hudson ltd, London, 2010. // 3. Royal Geographical Society, Alasdair Macleod, Macleod, Alasdair Society, Geographical Royal // 3. 2010. London, ltd, Hudson & , Thames The Great Explorers Great The THE JOURNEY 1911, and Amundsen 19, On October their Antarctic left companions four light on four Wales of at the Bay base On December dogs. sleds and 52 at the arrived 1911,14, the team before 34 days to 33 Pole, South 99 days, After group. Scott’s Robert healthy returned team Amundsen’s and unharmed. Sources: 1. Wikipedia // 2. Robin Hanbury-Tenison, Hanbury-Tenison, // 2. Robin 1. Wikipedia Sources: 18, ­

the

June

– c.

”

TO INFORM YOU FRAM PROCEEDING PROCEEDING FRAM YOU INFORM TO

BEG HOW AMUNDSEN REACHED THE SOUTH POLE FIRST POLE SOUTH THE REACHED AMUNDSEN HOW ANTARCTIC – AMUNDSEN. ANTARCTIC to Antarctica. He sent a telegram to a telegram He sent Antarctica. to under also Scott, Robert British explorer him: notifying Pole, the South to way “ THE CHALLENGE at event a big was the Poles for race The century. the twentieth the beginning of the go to had made plans to Amundsen that hearing after In 1909, North Pole. Robert Cook and then Frederick first for had claimed the North Pole Peary reroute decided to Amundsen America, Roald Amundsen (July 16, 1872 16, (July Amundsen Roald Polar of explorer a Norwegian was 1928) expedition the Antarctic He led Regions. the South of the center reach (1910-1912) to 1911. in December Pole THE EXPLORER

28 // FAMOUS EXPLORERS INNOVATE HOW AMUNDSEN REACHED THE SOUTH POLE FIRST

Sources: 1. Wikipedia // 2. Robin Hanbury-Tenison, The Great Explorers, Thames & Hudson ltd, London, 2010. // 3. Royal Geographical Society, Alasdair Macleod, Explorers, Dorling Kindersley ltd, London, 2010. // 4. Roald Amundsen, The South Pole, Cooper Square Press, New York, 2001.

THE SETBACK Amundsen’s original plan was to go to the North Pole. It was in 1909, after hearing that first Frederick Cook and then Robert Peary had claimed the North Pole for America, that Amundsen decided to reroute to Antarctica.

THE SUCCESS FACTORS • Flexibility. • The simple primary focus of being first. • Thorough preparation. • Meticulous planning. • Knowledge of Inuit Eskimo wilderness techniques. • Good equipment. • Appropriate clothing. • Skilled handling of sled dogs. • The effective use of skis. the highest point on Earth, at 11:30 a.m. Earth, 11:30 a.m. on at point the highest 1953. 29, May on Earth on is the point highest Reaching - man of expeditions the greatest of one Reading Hillary made famous. It kind. ten the Summit, from View Hillary’s occurred me to innovation of elements being first. on Hillary a was a youngster, As 1. Passion. adventure many read He dreamer. great miles his with walkedbooks many and his unaware was He head in the clouds. him, make would adventure for passion the first Norgay, Tenzing with together on point the highest on set to foot man Earth. that heard the British 1952 In 2. Urgency. been had permission given the French British The in 1954. Everest attempt to be to first. anything than more wanted succeed. to had just expedition The of the summit to Getting 3. Teamwork. Hillary As teamwork. all is about Everest lift D Namgyal’s and Hunt “John wrote: the South-East Ridge; the on depot to - Ny Ang and Alf Gregory Low, George Camp at support their superb with ima

In the fifties, the route to Everest was Everest to route the fifties,the In Tibet. Chinese-controlled closed by per expedition one allowed only ­ Hillary- been had a Brit part of year. the to expedition reconnaissance ish in 1951. earlier The years two mountain a of consisted expedition Everest 1953 - includ people, 400 over of team huge 20 Sherpa porters, guides and 362 ing baggage. of 5,000 kilograms almost - Brit two named Expedition leader Hunt and Bourdillon Tom mountaineers: ish team. assault the first as Evans Charles the second were Hillary Norgay and - at Evans and Bourdillon team. assault a failing to due but the climb, tempted the South reached only system oxygen - the sum below 100 meters Col, about their got Norgay Hillary Then and mit. A crucial climbing part last of chance. face, rock a 12-meter is Everest Mount Today climb. to which Hillary managed They the Hillary as known Step. is it high summit, the 8,848-meter reached

These were the first words of Edmund ofHillarywords Edmund to his first the old friendThesewere GeorgeLow meeting climb his with his historic after was just It Everest. him near Col the South Mount of 29, 1953. George welcomed May Hillary on with hot Norgay Nepalese Sherpa Tenzing confirmed ones the first Hillarywere flask. a thermos Norgay from soup and tomato the Summit book from Hillary’s View Everest. Mount reached of the summit have to in detail. describes his adventures “Well George, we Knocked the Bastard Off.” Bastard the we Knocked George, “Well 30 // FAMOUS EXPLORERS INNOVATE IX; and the pioneer effort by Charles 5. Test. On the 1951 reconnaissance the British could do was wait and see if Evans and to the South expedition, team members tested oxygen the Swiss would succeed. Summit. Their contribution had enabled equipment and did research on high- us to make such good progress.” altitude physiology. The results of both 9. Competition. Who would be the top studies were important in determining teams? And which of them would get 4. Courage. The Khumbu Icefall is the the right approach for Everest in 1953. the first chance? That was the question. first major hurdle to cross at Everest. It Hunt proposed that Evans and Bourdil- is vast and unstable, and has claimed 6. Initiative. While in India, Hillary lon should use the closed-circuit oxygen more lives than any other part of the read in a newspaper that the British were equipment to reach the South Summit South-East approach. The higher you get taking an expedition to the south side and Norgay and Hillary would push to on Everest the more courage you need. of in 1951. He wrote a the top with the open-circuit oxygen. At 7,800 meters Hillary wrote in his letter to expedition leader Eric Shipton Hillary describes the terms first and sec- ­diary: “Even wearing all my down cloth- suggesting that a couple of members of a ond assault team as completely mislead- ing I found the icy breath from outside climbing expedition could ing. penetrating through my bones. A terrible make a substantial contribution to the sense of fear and loneliness dominated team. And so two New Zealanders were 10. Luck. With so many possible setbacks my thoughts. What is the sense of this invited. If you want something you have you also need some luck. First of all, Hill- all? I asked myself.” to take the initiative. ary, a New Zealander, was lucky to qualify as a British subject and be invited to join 7. Choices. The British Himalayan the British team. The second bit of luck Committee replaced the 1951 expedition was in 1952 when the Swiss failed to climb leader Eric Shipton with Colonel John Everest on their two attempts. In their Hunt, a climber. After eight failed at- first attempt, the Swiss climbed Everest tempts on Everest they needed someone just 300 meters below the summit before to the top first, before the French would they had to retreat due to utter exhaus- have their chance. tion. In autumn 1952, their second at- tempt ended just above the South Col due 8. Overcome setbacks. Along the way to low temperatures and strong winds, there are always major setbacks. After leaving Everest unclimbed. finding a new route up Everest during Hillary was the first confirmed to have the reconnaissance expedition of 1951, reached the summit of Mount Everest. It the British heard that the Swiss had changed his life. May his story inspire you obtained permission for two attempts on to follow your passion and realize your Everest the following year. The only thing innovation dreams. 32 32 // FAMOUS EXPLORERS INNOVATE HOW HILLARY AND TENZING CLIMBED MOUNT EVEREST

Sourcess: 1. Wikipedia // 2. Sir , View from the Summit, Simon & Schuster, New York, 2000.

THE EXPLORERS THE CHALLENGE THE JOURNEY Sir Edmund Percival Hillary (July 20, Mount Everest is Earth’s highest The 1953 Everest expedition consisted 1919 – January 20, 2008) was a New mountain, with a peak at 8,848 of a huge team of over 400 people, Zealand mountaineer, explorer and ­meters (29,029 ft) above sea level. including 362 porters, 20 Sherpa philanthropist. (late In the fifties, the route to Everest was guides and almost 5,000 kilograms of May 1914 – May 9, 1986) was a Nep- closed by Chinese-controlled Tibet. baggage. Hillary and Norgay were the alese Indian Sherpa mountaineer. On Nepal only allowed one expedition per second assault team. They reached May 29, 1953, Hillary and Tenzing be- year. In 1952 the British heard that the the summit, the highest point on came the first climbers confirmed as French had been given permission to Earth, at 11:30 am on May 29, 1953. having reached the summit of Mount attempt Everest in 1954. After eight Everest. failed attempts on Everest, the British just had to be first to succeed. HOW HILLARY AND TENZING CLIMBED MOUNT EVEREST

Sourcess: 1. Wikipedia // 2. Sir Edmund Hillary, View from the Summit, Simon & Schuster, New York, 2000.

THE SETBACKS THE SUCCESS FACTORS • After the reconnaissance expedition • From the South Summit at the end • In 1952 the British heard that the of 1951, the British heard that the of a traverse at 8,760 meters is an French had been given permission Swiss had obtained permission for imposing 12-meter rock wall now to attempt Everest in 1954. The Brit- two attempts on Everest the follow- called the Hillary Step. Hillary and ish expedition could not fail again ing year. The only thing left to do Tenzing were the first climbers to in 1953. They just had to be first to was wait and see if the Swiss would ascend this step with primitive ice succeed. succeed. climbing equipment and ropes. • The British Himalayan Committee • The Khumbu Icefall is the first major replaced the 1951 expedition leader hurdle to cross at Everest. It is vast Eric Shipton with a climber named and unstable, and has claimed more Colonel John Hunt. lives than any other part of the • On the 1951 reconnaissance expedi- South-East approach. tion, team members tested oxygen • The first of the two climbing teams equipment and did research on to attempt to reach the summit, high-altitude physiology. The results Tom Bourdillon and Charles Evans, of both studies were important in came within 100 meters of the sum- deciding on the right approach for mit on May 29, 1953, but turned Everest in 1953. back after encountering problems • As anticipated, work previously with their oxygen equipment. done by the first climbing pair in route finding, breaking trail and testing storage of extra oxygen were all of great aid to Hillary and Tenzing. - President JFK had to restore restore to JFK had President

. Armstrong did not know which of which of know did not . Armstrong they described it as “luck, opportunity, they opportunity, described “luck, as it Armstrong made his first space shot on spaceshot first his made Armstrong aviator navy former VIII. When Gemini been had se- Armstrong heard colleagues on Apollo landing Moon thefirst lected for 11 skill converged”. and preparation it almost preparation of a decade After the In moment. the last at wrong went a yellow suddenly the Moon to descent program ‘1202 on: came light caution alarm’ - Mis represented. it alarms of the dozen critical and not was it said Control sion continued. the mission - the great of one is the moon on Landing far. thus mankind of explorations est the landed Kennedy how learning While moon, on seven innovation the man first head. my popped into lessons 1. Urgency. America’s prestige and wanted to exert a to wanted and prestige America’s the over superiority American of show was nation of a whole honor Soviets. The were money and time Therefore stake. at every and - the space program to dedicated think to and prepared was involved one the box. act outside jour innovation 2. Challenge. your Start ney with a clear and impressive challenge. challenge. impressive and ney a clear with a very was this case assignment: it In clear on a man land the decade out, is before the Moon. . Each flight . Each flight again when cosmonaut Yuri Gagarin Gagarin Yuri when cosmonaut again President space. in man became the first and prestige America’s restore to JFK had superiority. American show to wanted this entire believe that “I declared He achiev- to itself commit should nation of the decade out, is before the goal, ing - return and the Moon on a man landing Armstrong’s Earth.” to him safely ing selection in the astronaut for application missed the in 1962 program Mercury a former But a week. deadline 1st by June it that to specialist saw simulation flight the into it made application Armstrong’s first the selection to panel’s prior pile meeting. back-up named was Armstrong 1965 In Gemini on commander V flights some In crew. a back-up had crew the back- of members that out turned it half a and in. Three step to had crew up Neil astronaut, an as career his into years Neil Armstrong was was Armstrong Neil and a calm, quiet It man. self-confident to nature in his wasn’t He seek the spotlight. in the fly learned to the at 1946 of summer was This sixteen. of age fly to age the minimum

In 1957 the Soviet Union launched launched 1957 the Soviet Union In into satellite, first the world’s Sputnik, in urgency the created This event orbit. prioritized Americans The States. United to which aimed program, their Mercury 12, On April space. into a man launch the world stunned the Soviet Union 1961 a powered airplane. It was rather unusual unusual rather was It airplane. a powered license before earned pilot’s he his that his was Flying license. driver’s his getting all the fact the that resented He passion. were the over ocean flights record-setting accomplished. already “I think we’re going to the Moon because it’s in the nature of human being to face to being human of in the nature because the Moon to it’s going think we’re “I do these to required things his deep of soul. inner We’re the nature by challenges. It’s Armstrong) (Neil swim as salmon upstream.” just Restore America’s Prestige Prestige America’s ­Restore President JFK Had to to Had JFK President

34 // FAMOUS EXPLORERS INNOVATE 3. Focus. During your innovation jour- principal landmarks on our descent path The dark side of the Moon for Neil ney, a concrete assignment serves as a by heart.” So test, test and test. Armstrong personally was becoming the guide to make the right decisions. There most famous man on Earth overnight. were three theoretical options for land- 6. Teamwork. “Within the flight crews He remained a very modest man, stat- ing on the Moon: Direct Ascent, Earth we divided the responsibilities such ing to his biographer in 2004: “I think Orbit Rendezvous and Lunar Orbit that each would go into their area in people should be recognized for their Rendezvous (LOR). In July 1962, to the substantially more depth.” Innovate as a achievements and the value that adds surprise of many experts, NASA opted team and you get better results as well as to society’s progress. But it can be easily for the Lunar Orbit Rendezvous. If the greater internal support for the outcome. overdone. I think highly of many people Rendezvous failed the astronauts would and their accomplishments, but I don’t be too far away to be saved. The most 7. Passion. At age 16, Neil Armstrong believe that should be paramount over important factor was that LOR was the got his pilot’s license before getting the actual achievements themselves. only way to have a Moon landing by the his driver’s license. Flying was his real Celebrity shouldn’t supersede the things end of the decade and meet Kennedy’s passion. Follow your passion in your in- they’ve accomplished.” deadline. novation projects. And only do things on your own terms. Neil Armstrong was a great man. 4. Prepare. On the morning of the launch, the first astronaut on board the Apollo 11 was not one of the regular crew: Armstrong, Collins or Aldrin. It was Fred Haise, Aldrin’s back-up as lunar module pilot. Haise ran through a 417- step checklist designed to ensure that every switch was set in the proper posi- tion. Be sure to have your own ‘417-step checklist’.

5. Test. The Apollo 10 was a full-dress rehearsal for Apollo 11. They flew almost precisely the same track over the lunar Source: surface that Apollo 11 would be flying. James R. Hanssen, ‘First Man, the They took pictures of the descent and Life of Neil landing areas. This was very helpful A. Armstrong’, according to Neil Armstrong: “By the Simon & Schuster, time we launched in July, we knew all the New York, 2005. - Congress as $25.4 billion in 1973. as $25.4 Congress

the Apollo program was reported reported was the Apollo program

of to THE JOURNEY hu- the third was Apollo program The out carried program man spaceflight agency. space civil the U.S. NASA, by to dedicated was Apollo program The national Kennedy’s John F. President the Apollo 8 sent of crew The goal. Earth of pictures televised live first on Christ Earth to and the Moon back be to is believed This 1968. mas Eve television widely watched the most the By that time. up until broadcast was goal Kennedy’s the 1960s end of 11 mission. the Apollo by accomplished and Buzz Neil Armstrong Astronauts Mod- Aldrin landed the Apollo Lunar and 1969 ule on the Moon on July 20, cost final The surface. on its walked THE CHALLENGE Union stunned the Soviet On April 12, 1961 Gagarin Yuri when cosmonaut the world President in space. man the first became America’s restore had to Kennedy John F. American show to and wanted respect that “I believe He declared: superiority. to itself should commit nation this entire is the decade before the goal, achieving landing a man on the Moon and of out, Earth.” to him safely returning - – August – August

sion commander of Apollo 11. of sion commander 25, 2012) was an American astronaut and astronaut an American was 2012) 25, on the Moon. foot set to person the first spaceflight and last second Armstrong’s as mis the moon landing in July 1969 was THE EXPLORER 1930 5, (August Neil Armstrong HOW ARMSTRONG SET FOOT ON THE MOON THE ON FOOT SET ARMSTRONG HOW

36 // FAMOUS EXPLORERS INNOVATE HOW ARMSTRONG SET FOOT ON THE MOON

Sources: 1. Wikipedia // 2. James R. Hanssen, ‘First Man, the Life of Neil A. Armstrong’, Simon & Schuster, New York, 2005.

THE SETBACKS THE SUCCESS FACTORS • The major setback in the Apollo • Urgency. President JFK had to re- program was the 1967 Apollo 1 store America’s respect and wanted cabin fire that killed the entire to show American superiority over crew during a pre-launch test. the Soviets. The honor of an entire • It was suspenseful up until the final nation was at stake. moments before the first landing. • Focus. The immense goal served as During the descent to the Moon a a guide to make the right decisions. yellow caution light suddenly came • Test. Everything was tested and on: ‘1202 program alarm’. Mission retested. The Apollo 10 was a full- Control said it was not critical and dress rehearsal for Apollo 11. the mission continued. • Teamwork. “Within the flight crews we divided the responsibilities such that each would go into their area in substantially more depth.” Each flight crew also had a back-up crew. 38 38 5. Equipment malfunctions. In April of // FAMOUS EXPLORERS INNOVATE 1970, Apollo 13 was launched. The third manned lunar mission was aborted when a WHY DO short circuit caused an oxygen tank to ex- plode. The ship managed to hold together as it passed the dark side of the Moon and limped back to Earth. The fact that there was no loss of life is a testament to the courage and skill of the astronauts and the EXPEDITIONSground support team. 1. Killed by the cold. John Franklin set out 3. Ill-prepared. Three Swedes: S.A. Andree 6. Starvation. In April of 1846, George in 1845 in pursuit of the legendary North- and his crew Nils Strindberg and Knut and Jacob Donner decided it was time to west Passage, a navigable sea lane above Fraenkel set out for the North Pole in a hy- head out west from Illinois to California. North America. The problem that Franklin drogen balloon in 1897, crashed and later Together with several other families they faced was that the Northwest Passage perished in the Arctic. “... You had three were swayed by promises of a shorter and is ice-locked almost year-round. In 1846, guys with desk jobs from Stockholm who easier trail. In reality, it turned out to be a when Franklin’s expedition became stuck hadn’t done a whole lot of preparation.“ longer and harder trail. The Donner party in the ice, it was only a matter of time be- Their ropes got tangled up and lost. Un- arrived at the Sierra Nevada mountain fore the cold and starvation claimed the able to steer, they eventually sailed over range after winter conditions set in and lives of Franklin’s entire crew. the horizon. blocked the pass. Of the 90 original mem- bers in the Donner party, 48 survived to 2. Killed by the crew. Charles Francis 4. Overcrowded. In the spring of 1996 a see California. Hall was an experienced Arctic explorer group of inexperienced adventure seek- who had been on two previous expedi- ers and their well-paid guides of the IMAX 7. Poor leadership. In the late 1690s, Wil- tions. In June 1871 he set out on an expedi- expedition set out to conquer Mount Ever- liam Paterson figured he could make Scot- tion to the North Pole. He died on his ship est. Overcrowding and weather led to the land a world trading nation by establishing in November in what is now called Hall deaths of 12 climbers, including some of a colony called “New Caledonia” on the Bay. Later investigation determined that the very experienced guides. Following Isthmus of Panama. Paterson’s expedition he had ingested large amounts of arsenic the tragic expedition, some controversy loaded 5 ships that carried 1200 people. and was likely poisoned by his crew. His was raised about the irresponsibility of The ships made landfall off the coast of second-in-command, Sidney Budington promoting commercial tours to novice Darien (Panama) on November 2, 1698. took over the expedition and despite climbers to ascent Earth’s highest summit, What followed was the result of poor plan- reaching a ­record latitude also failed ­to Mount Everest. ning compounded by evener poorer lead- reach the Pole. ership. First they constructed a fort in an weighed down that by midnight they had only gotten as far as the edges of Mel- bourne.

10. Flawed design. In 1967, the space race was in full swing and the Soviets had not put a man in space for over two years. The Soyuz 1 was designed to launch cosmonaut Vladimir Komarov into space. Before returning to Earth, Koma- rov would meet with Soyuz 2 , which was FAIL?area without a fresh water supply. Then but the vessels were destroyed in yet an- scheduled to be launched the next day. they set up fields to grow maize and yams, other storm. Narváez and almost all the However, Soyuz 1 experienced failures in which no one knew how to cultivate. Nor members of his expedition died. space with the solar panel and stabiliza- did the settlers know how to store food tion mechanism. The mission of Soyuz 2 in the heat and humidity of Panama. The 9. Inexperience. In 1860, the govern- was altered to include repairing Soyuz 1. death rate rose to 10 settlers a day. ment of put out a reward of Tragically, thunderstorms prevented the 2000 pounds to anyone who succeeded launch of Soyuz 2 and Soyuz 1 had to re- 8. Storm. In 1527, a crew of five ships and in crossing the North-South interior of enter the atmosphere unrepaired. Failure 600 men under the command of Pánfilo the continent. An expedition was led by a of the main parachute and entanglement de Narváez made their way to the New man named Robert Burke, a former police of the reserve chute led to an explosive World from Spain. They were sailing along, superintendant, with absolutely no experi- impact causing the death of Komarov. doing pretty well, when a hurricane struck ence in bushcraft. On August 21, 1860 with Prior to launching the ill-fated Soyuz 1, their fleet in the Gulf of Mexico. In April much fanfare, Burke’s group headed out test flights had been plagued with failures of 1528, de Narváez and the remaining of Melbourne with 19 men, 23 horses, 6 with over 200 design flaws documented by 300 men landed near the Rio de las Pal- wagons and 26 camels. Who knows what engineers; and yet the mission still went mas among hostile natives. Thinking they he was thinking when he decided to pack ahead. were near Mexico, his expedition marched a handy cedar-topped oak camp table, northward through interior Florida until chairs, rockets, flags... and of course, a it reached the territory of the powerful Chinese gong. Burke clearly lacked experi- Apalachee Indians. Narváez decided to cut ence in preparing for this ill-fated expedi- Sources: www.timetoeatthedogs.com, www.pbs.org/ his losses and get the hell out. He ordered tion. In fact, the equipment and food in franklin-expedition, www.npr.org, www.totallytop10. the construction of four rafts to return to total weighed some 20 tons causing one com/history/top-10-doomed-expeditions, www.ranker. com/list/10-of-the-most-doomed-expeditions-in-his- the sea from the interior. He intended to wagon to break down even before leaving tory/, www.brainz.org/10-scientific-expeditions-were- rejoin the ships and continue to Mexico, Royal Park. The expedition was so heavily doomed-start/. to discover that discover that to countries. is wrong about about is wrong other other everyone To travel is travel To English writer:English Aldous Huxley, Huxley, Aldous

40 // FAMOUS EXPLORERS INNOVATE

To travel is to discover that everyone is wrong about other countries. - This advertisement ran in a London a in ran London advertisement This have Could you 1913. in newspaper a are you so, If it? answering imagined 1000 over you, like Just innovator. real to chosen be hoping were They did. men led expedition by polar Antarctic an for fame gained He Shackleton. Ernest Sir Pole. theSouth to expedition 1909 his for travel my of this ad in one I read When later 100 years struck that books me it innova an been ad for an have this could has innovation day Modern project. tion voyages striking historic with similarities discovery. of land A promised only adventure for searched people Most necessary really was when when it and was lose.true This to they nothing had both having Magellan, and Columbus for origin. of Likewise,left country their a faster at changing the world with changing facing are organizations pace, real They urgency feel to begin markets. stop solutions’ their ‘old the moment a new they start for looking and working promised land. first of The challenge being the Soviet Union 12, 1961 On April when cosmonaut the world stunned in man became the first Gagarin Yuri to had Kennedy F. John President space. to wanted respect and America’s restore declared: He superiority. American show -

return doubt ­return

“Men wanted for hazardous journey. Small wages, bitter cold, long cold, long Small wages, bitter journey. hazardous for wanted “Men safe and danger darkness, constant complete of months from Great Explorers Great from 10 Innovation Lessons 10 Innovation ful. Honour and recognition in case and success.” of ful. Honour

42 // FAMOUS EXPLORERS INNOVATE “I believe that this entire nation should in 1522 took more than three years, after of SMS as a cheap way to contact each commit itself to achieving the goal, preparing their trip for one and a half other, it became a worldwide market before the decade is out, of landing a years. It took the Americans eight years with more than three billion users. man on the Moon and returning him to get Neil Armstrong on the Moon after Having so many similarities to voyages safely to Earth.” All explorers strive to be Kennedy’s speech on May 5, 1961. The of discovery, what practical lessons are first. Amundsen reaching the South Pole, average time for the development pro- there for innovators inspired by success- Livingstone searching for the source of cess of a new product takes about 18 to ful explorers? the Nile, Hillary climbing Mount Everest. 36 months from concept to introduction Entrepreneurs share the same ambition: and follows similar patterns. 1. Passion. At age 16, Neil Armstrong developing ‘new-to-the-world’ innova- got his pilot’s license before getting tions to outsmart the competition. High risk of no return his driver’s license. Flying was his real Many ships may perish along the way. passion. Follow your passion in your A group effort On Magellan’s circumnavigation of innovation projects. And only do things Explorers rarely go alone. Columbus the Earth, four of his five ships did not on your own terms. This will give you sailed to America with a crew of ninety return. Magellan, himself, was fatally confidence and courage to land your in- men on three ships. Hillary could not wounded while under attack in the novation project safely, even when some have conquered Everest if Tenzing Nor- Pacific. Nevertheless, the cargo of the last non-critical alarm keeps going off. gay hadn’t first saved him from a fall into remaining ship, the Victoria, made the a crevasse. Amundsen traveled light with whole expedition worthwhile. It’s similar 2. Urgency. This creates momentum four companions to be first at the South in innovation. Six of every seven newly for your innovation project. In the 1494 Pole. Each flight crew in the Apollo pro- developed product ideas perish along Treaty of Tordesillas, drafted by the gram had back-up crew members; some the way. Of the seven, only one product Pope, the eastern sea routes that went of whom as it turned out had to step enters the market successfully. along Africa to the Spice Islands were in. Within complex organizations you reserved for Portugal. It was urgent for cannot innovate alone either. You need Serendipity Spain to find a new route to the west. In people from every discipline to develop a Serendipity leads to greater rewards. absence of urgency or a promised land, new product, produce it, market it, sell it, Sometimes what explorers first thought innovation is considered as playtime and bill it and service it. was a small island proved to be an nobody will be prepared to go outside enormous continent afterwards. As the the box. Be patient until your organiza- A long journey Vikings did who had discovered North tion is ready. Discovery voyages lasted many years due America long before Columbus. Com- to unexpected setbacks brought on by an pare this with the development of SMS 3. Challenge. It is needed to start your unknown illness, a tropical storm or mu- services. It was originally developed for innovation journey. In 1952 the British tiny by the crew. The first circumnaviga- the B2B market, but it did not catch on. heard that the French had been given tion of the Earth by Magellan and Elcano After young people caught on to the idea permission to attempt Everest in 1954. - was destroyed by by destroyed was The development of development The technology. 9. New Co- for possible it made the caravel the wind. closer to sail much to lumbus well-designed benefited from Amundsen goggles in snow innovations boots and Pole. the South on protection better for Look in the fields experimental tools to new new media and new technology, of goal. your reach to models business - com to able was Magellan 10. Empathy. tribes because the native with municate understand could interpreter Malay his familiarity Amundsen’s their languages. him a consider gave ice conditions, with able advantage in the race to the South the South in the race to advantage able from knowledge acquired had He Pole. their wilderness to Eskimos as Inuit new understand Be you techniques. sure before speak and their language markets those markets. enter you Trans- Shackleton’s Unfortunately, a success. not was expedition Antarctic the Endurance ship His Arctic ice. Nevertheless it ended “all safe, safe, ended “all it Nevertheless ice. Arctic rescue to able was Shackleton all well.” Island. Elephant on 22 men of crew his - all innova overcome cannot if you Even your reach to fail you and pitfalls tion back team your bring to remember goal, In effort. joint your learn from and safely vital as as is the journey itself innovation result. the end - - that every switch was set to the proper every set the was proper to that switch ‘417- own your have Be to position. sure step checklist’. jour innovation During Focus. your 7. ney, a concrete mission serves mission a guide as a concrete ney, were There decisions. the right make to on landing for options theoretical three Earth Orbit Ascent, Direct the Moon: Rendez- Orbit Lunar and Rendezvous the surprise to 1962, July In (LOR). vous the for opted experts, NASA many of the Rendez- If Rendezvous. Orbit Lunar be too would failed the astronauts vous important most The be to saved. away far was LOR that was in the decision factor by landing a Moon have to way the only - meet Ken the decade and of the end focus to your keep deadline. So, nedy’s marketing speed shorten and maintain time. an was Magellan 8. Perseverance. navigator a Portuguese was He outsider. had He ships. Spanish of a fleetleading unseawor given was lose. He to nothing took criminals. It of a crew and ships thy the repair to a half years and him one The the expedition. for prepare and ships of trait a character is Magellan of tenacity ship remaining last The innovators. real - circum first the fleet his completed of the Earth after of years three navigation harbor. leaving Amundsen’s success success Amundsen’s 6. Preparation. himself, he, As preparation. was factor this the greatest is that say may “I stated: in which the expedition – the way factor in which every – the way dif- equipped is taken precautions and foreseen, ficultyis awaits Victory it. avoiding or meeting for everythinghim who has in order.” preparation careful of example Another - On the morn program. the Apollo is on astronaut the first the launch, of ing the of one not 11 was the Apollo board Al - Collins or crew:regular Armstrong, back-up Aldrin’s Haise, Fred was drin. It through ran Haise pilot. module lunar as a 417-step designed ensure to checklist The Apollo program, the route route the program, Apollo The 5. Plan. of the summit to Hillary Tenzing of and - Amund of the route and Everest Mount meticu- All were sen Pole. the South to in project So your plan planned. lously step. by step way a structured Neil Armstrong stated stated Armstrong Neil 4. Teamwork. we divided the crews the flight “Within each would that such responsibilities more in substantially their area into go bet- will you get Teamwork depth.” the for support greater and results ter outcome. The British wanted more than anything anything than more wanted British The to had just expedition The beto first. succeed.

44 // FAMOUS EXPLORERS INNOVATE

46 // FAMOUS EXPLORERS INNOVATE Ten practical innovation 10 lessons inspired by successful explorers like INNOVATION Christopher Columbus, Ferdinand Magellan, LESSONS Roald Amundsen, Edmund Hillary, and Neil Armstrong.

9. NEWTECHNOLOGY 8. PERSEVERANCE 6. PREPARATION 3. CHALLENGE 4. TEAMWORK 10. EMPATHY 2. URGENCY 1. PASSION 7. FOCUS 5. PLAN

10 INNOVATION LESSONS It willprovide you with It willmake your new It willtake you to where noman It willmaintain speedandshorten Victory awaits himwhohaseverything yourIt willsupport leadership It willlead to better results It willserve asaguideduring It willcreate momentum It willgive you confidence relevant customer insights. solution feasible. has gonebefore. the timeto market. in order and give confidence. and greater support. your innovation journey. for your innovation project. and thecourage to proceed. . (Roald Amundsen).