Development of Sports & Sports Infrastructure: a Roadmap
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Knowledge Partner TITLE Development of Sports & Sports Infrastructure: A Roadmap YEAR February, 2014 Public and Social Policies Management (PSPM) Group, YES BANK AUTHORS Media, Arts, Luxury & Sports Banking Group, YES BANK Guest Contributors No part of this publication may be reproduced in any form by photo, photoprint, COPYRIGHT microfilm or any other means without the written permission of YES BANK Ltd. & ASSOCHAM. This report is the publication of YES BANK Limited (“YES BANK”) & ASSOCHAM and so YES BANK & ASSOCHAM has editorial control over the content, including opinions, advice, Statements, services, offers etc. that is represented in this report. However, YES BANK & ASSOCHAM will not be liable for any loss or damage caused by the reader's reliance on information obtained through this report. This report may contain third party contents and third-party resources. YES BANK & ASSOCHAM takes no responsibility for third party content, advertisements or third party applications that are printed on or through this report, nor does it take any responsibility for the goods or services provided by its advertisers or for any error, omission, deletion, defect, theft or destruction or unauthorized access to, or alteration of, any user communication. Further, YES BANK & ASSOCHAM does not assume any responsibility or liability for any loss or damage, including personal injury or death, resulting from use of this report or from any content for communications or materials available on this report. The contents are provided for your reference only. The reader/ buyer understands that except for the information, products and services clearly identified as being supplied by YES BANK & ASSOCHAM, it does not operate, control or endorse any information, products, or services appearing in the report in any way. All other information, products and services offered through the report are offered by third parties, which are not affiliated in any manner to YES BANK & ASSOCHAM. DISCLAIMER The reader/ buyer hereby disclaims and waives any right and/ or claim, they may have against YES BANK & ASSOCHAM with respect to third party products and services. All materials provided in the report is provided on “As is” basis and YES BANK & ASSOCHAM makes no representation or warranty, express or implied, including, but not limited to, warranties of merchantability, fitness for a particular purpose, title or non – infringement. As to documents, content, graphics published in the report, YES BANK & ASSOCHAM makes no representation or warranty that the contents of such documents, articles are free from error or suitable for any purpose; nor that the implementation of such contents will not infringe any third party patents, copyrights, trademarks or other rights. The views and opinions expressed in the contributory articles are those of the authors (including Sandeep Jajodia, Anurag Thakur, Dr. Narinder Batra, Ayaz Memon, Shamya Dasgupta, Manisha Malhotra, Saina Nehwal, Prakash Padukone, Rishi Narain, Bhaichung Bhutia, Sunil Chhetri, Parth Jindal, Nandan Piramal, Priti Srivastava, Kishore Gam Taid, Ashish Chaddha, Lokesh Sharma, Prof. Vivek Pandey, Hiren Pandit, Prasanna Krishnan) and do not necessarily reflect the official policy of either YES BANK or ASSOCHAM. In no event shall YES BANK & ASSOCHAM or its content providers be liable for any damages whatsoever, whether direct, indirect, special, consequential and/or incidental, including without limitation, damages arising from loss of data or information, loss of profits, business interruption, or arising from the access and/or use or inability to access and/or use content and/or any service available in this report, even if YES BANK & ASSOCHAM is advised of the possibility of such loss. Maps depicted in the report are graphical representation for general representation only. YES BANK Ltd. The Associated Chambers of Commerce and Industry of India Registered and Head Office D. S. Rawat 9th Floor, Nehru Centre, Secretary General Dr. Annie Besant Road, Worli, Mumbai - 400 018 5, Sardar Patel Marg Chanakyapuri Tel : +91 22 6669 9000 New Delhi - 110021 Fax : +91 22 2497 4088 CONTACTS Email : [email protected] Tel : +91 11 4655 0555 Fax : +91 11 2301 7008/9 Northern Regional Office Email : [email protected] 48, Nyaya Marg, Chanakyapuri Website : www.assocham.org New Delhi – 110 021 Tel : +91 11 6656 9000 Email : [email protected] Website : www.yesbank.in FOREWORD The importance of sports in harnessing the power of the youth towards Nation building and economic development has been evident ever since the 1896 Olympic Games – this has been firmly established during subsequent international sporting events across the world. Globally, there is growing convergence between sports and entertainment, as both rise to the challenges of new digital platforms and technologies. Sports and entertainment events are increasingly being staged together to enhance overall viewing, engagement with fans and a more intensive experience. The last few years have seen a surge in development of sports infrastructure and facilities in India and although at a nascent stage, the Indian sports industry presents substantial opportunities. Globally, sport is a major contributor to GDPs of developed and developing nations. India's Sports sector has the potential to grow at a CAGR of 5%, from USD1.53 bn in 2011 to USD1.89 bn in 2015 and is poised to play a larger role in providing employment and ensuring inclusive growth. With the advent of corporate support and successful hosting of events such as the Commonwealth Games, Indian Premier League (IPL), Hockey India League (HIL), Formula 1, Indian Badminton League and the proposed football, tennis and wrestling leagues, it is evident that there are huge commercial opportunities in the Indian sports industry. However, there are several larger aspects related to the management of sports in India that need addressing in a multi-pronged manner. Even as discussions are underway for granting industry status to sports and bringing in management proficiency at grass root levels to nurture talent, the sector needs holistic, comprehensive policies, with buy in at district administration level. Here, a collaborative community approach, through a social equity model, accompanied by appropriate incentives, can help encourage sports talent. ASSOCHAM recognizes the tremendous potential in the field of sports and has institutionalized a National Council for Young India, Sports and Sports Infrastructure to champion knowledge, best practices and investments for developing sports infrastructure, skill development and training in order to achieve excellence in sports. While the current National Sports Development Bill focuses on developing India as a sports powerhouse, beginning with good Governance, there is an inherent need for a single nodal agency with a board of Governors from various sports disciplines to direct implementable actions for good governance. Creating world class sports infrastructure requires policy support, local buy in, large investments, global best practices and technical knowledge. Given these challenges, Public Private Partnerships (PPP's) can lead the way for developing sustainable sports infrastructure, with the participation of private sector. YES BANK and ASSOCHAM are jointly organising the National Conference on Sports and Sports Infrastructure to discuss the outlook of the evolving Indian Sports industry. On this occasion, I am pleased to present the ASSOCHAM – YES BANK knowledge report 'Development of Sports & Sports Infrastructure: A Roadmap' that outlines a roadmap for transforming the sports sector through a comprehensive development policy with active private sector engagement. I am confident that the contents of the knowledge report will provide important insights to policy makers in achieving the transformational vision set forth for growth and development of the sports sector and help actualize our Olympic dream. Thank you. Sincerely, Rana Kapoor President, ASSOCHAM Managing Director and CEO, MESSAGE ASSOCHAM has always strived to remain ahead of the curve in terms of what is pertinent to its stakeholders as well as for the country. As a leading Apex chamber, ASSOCHAM has always tried to highlight issues that hinder progress through a consensual multi-stakeholder based dialogue to identify the way forward. It is with this pedigree that ASSOCHAM has again taken a leadership role in formulating a National Sports Council to address the broad issues of capacity and skill enhancement, governance and transparency, and the values and inclusiveness of sports. The Council has representation from a diverse set of participants in the Sports economy – administrators, sportsmen, sponsors, the Government, well-wishers and others. The issue of Governance in the running of professional sports in India is of extreme topical importance. The Council aims to build a consensus on the level of transparency necessary in the administration of different professional sports to not only bring about an equitable playing-field but also focus the administrative bodies on achieving success in their respective sports. Governance and accountability is also of paramount importance in bringing private funding into sports. This level of transparency is necessary to ensure a sustainable level of corporate interest to create a proper eco-system whereby the needs of sportsmen and fans are met. The ASSOCHAM Sports Council has represented to the Government of India and the Ministry of Sports on suggested