STRATEGIC PLAN    The Handball Strategy Plan 2017 - 21

England Handball’s strategy for the next four years will build on the foundations that have been put in place since 2009. WHO DOES WHAT? OUR VISION: The table below provides an overview of the area / content of the partnership with key organisations. More detail is available in Appendix 1.

Everyone to have the chance to ‘be part A R E A / C O n T E n T O F P ARTnERSHiP Organisation Participation Workforce Performance Funding of the excitement’ of handball Schools

Colleges

KEY STRATEGIC OBJECTIVES OUR MISSION Universities We have established three clear objectives to achieve our vision. We recognise we cannot achieve, and do not intend to try, to deliver these We want to enable as many people as possible to: objectives on our own. Clubs This is the premise behind our mission: 1. Discover handball in any format, ensuring they Street Games can access suitable, cost-effective opportunities England Handball is the growth engine for the sport to get involved in the sport wherever they live. in England. Through our expertise, insight and PL4S knowledge, we will work with a range of partners to 2. Engage actively and regularly in the sport. provide the opportunity for anyone to be part of the Sport England This could be: handball community. • playing CSPs Central to this mission statement is the focus on partnerships as the most • coaching / leading / officiating effective route to achieve success. England Handball recognises in certain Leisure Operators cases there are other organsations that are better placed to undertake • volunteering some of the delivery work. Commercial Partners • watching a match This approach requires the: • maintenance and development of existing relationships. 3. Achieve EHF/IHF their potential in whatever role they choose • identification of new partners for engagement beyond 2017. within handball by: • providing clear routes of progression. • recognising people have different aims and objectives. THE FIGURES KEY AUDIENCES The objectives are underpinned by six priority areas of activity: Our thinking, and actions are led by clear data The new government strategy for sport, and insight. launched in December 2015, put a broader focus 1. The education sector: on physical activity. With this in mind, and taking • Primary level: Introduce children to handball through ball-handling We have: into account the findings of our data gathering and movement skills. • Evaluated our successes of the past four years. and research, England Handball will concentrate • Secondary level: More organised team activities. • Gained a greater understanding about our on four key audiences. • Further/Higher education level: Social, competition and workforce customers and what they want from their development opportunities. involvement in handball. 2. Community handball: We will: • Provide opportunities for people to play the sport in informal Refine the collection of data to further develop environments and non-competitive formats. our understanding of the needs of our customers 3. Club and competition structure: and assess the impact of our programmes. • Develop and strengthen the structure of formal clubs so there are This will include: sustainable entry and exit routes for people to be involved in handball • Regular surveys with key customers, including on a regular basis. clubs and players. 4. Talent pathway: • Collection of data from specific programmes Young players Women People returning Regular participants • Continue to build a strong and viable pathway so talented players, to enable measurement against agreed up to the age of 16 and girls to a more within clubs and other coaches and officials can progress to the highest possible level. targets. active lifestyle core market locations 5. Handball workforce: • Consolidation of data storage into one location • Increase the quality and diversity of the handball workforce. to support ongoing contact with customers • Improve the skills, confidence and technical capabilities of the handball and targeted marketing of future “The new government strategy for sport, workforce so they can deliver high-quality activities at all levels. opportunities. 6. Commercial opportunities: • Establishing a partnership with a respected launched in December 2015, put a broader • Reduce our reliance on public funding by maximising commercial university to carry out any additional specific opportunities. research requirements. focus on physical activity.”

02 03 The England Handball Strategy Plan 2017 - 21 SUCCESSES 2013-17

• Number teams in National Schools competition ^ 450% In order to set some context to the starting point for this new plan, we’ve taken a look back at our • Growth of teams entering National University Championships ^ 24 to 65 successes over the past four years. As you can see, the sport and England Handball have come a EDUCATION long way and we want to continue to develop opportunities for people of all ages to get involved in • 14,000 play handball in schools ther sport in whatever capacity, and at whatever level, they choose.

• 3500+ regularly involved in handball • Try Handball launched PARTICIPATION • Club players ^ 20% • Five Under-16 regional academies in operation • Female players ^ 33% • 200 players through the AASE programme 80%+ graduation TALENT • Players regularly training 1.25 times per week • Regular age-group international competition • 75%+ of GB team squads are comprised of English players

• 25% ^ teams in England Handball competitions CLUBS • Growth in England Handball club membership from 1600 to over 2300 • 315% ^ in the number of Under-18 competition teams • Men’s Championship introduced

• More than 8,000 people now hold an England Handball qualification • 1st4Sport endorsed Level-1 Award WORKFORCE • UKCC accredited Level-2 Award • Over 1,000 teachers with an education sector specific qualification

• In-kind partnerships benefitting England Handball / members • £20,000 additional income from online shop COMMERCIAL • 10,000 viewers / PROFILE reached by Cup Final live streaming • New improved website • International, national and local media coverage

04 05 The England Handball Strategy Plan 2017 - 21

England Handball has enjoyed great TARGETS 2021 WHAT WILL WE DO? PRIORITY success in the education sector. Primary Schools Target Market It provides the opportunity to • Agree ways to measure primary school activity The whole education sector is a target market for us. This includes: AREAS: introduce and retain a whole new with AfPE and DfE. • young people generation of players, teachers, • 30% of primary schools delivering handball • students leaders and coaches to handball. related activities. • teachers 2017-2021 • Primary school handball festivals in 10 The focus of our work will be to support the • lecturers delivery of non-curriculum activities, such as counties in England. • college and university sports development staff after-school clubs and competitions. It is also Secondary Schools ACTIVITY anticipated that the training of teachers and within colleges and universities other staff will lead to a natural growth in the • Agree ways to measure secondary school The participation offer will flow through the student provision of curriculum based activities. activity with AfPE and DfE pathway to ensure sustained engagement. Primary level • 40% of secondary schools delivering handball There will be a range of products offered to the different levels 1. as an established sport in the curriculum or, of the education sector. At this level the core skills of handball can as an extra-curricular activity. Primary school: support the development of key physical literacy • 1,550 secondary school teams and 20,000 THE EDUCATION skills in children such as running, jumping, students take part in the England Handball • Try Handball will support delivery within the primary sector. throwing and catching. Handball will also help National Schools competition - 22% of total • A local competition/festival offer will be developed. SECTOR develop hand/eye coordination and teamwork state schools. skills. Teachers at this level need to be trained to Secondary School deliver activities based around fun, easy to Further Education • Continued growth in England Handball National Schools under-13 understand games and drills. • Agree ways to measure further education and under-15 competitions. Secondary level activity with AOC Sport. • A variant of Try handball will be offered as an entry version of the game, • At this level there is the opportunity to provide 30% of colleges offering recreational handball particularly for year-7 students, but also for new schools in other age groups. more structured handball-related activities. activities, including Try Handball. These include an expansion of the physical • 80 colleges taking part in an AoC A distinction will be made between Try Handball and formal handball. This literacy approach, and organised competitions Sport/England Handball sanctioned will avoid issues that can stop people starting to play handball including: as players start to play in school teams. At this competition. • contact nature of the sport stage, there is a need to provide teaching staff • size of court with courses to help them to deliver higher- Higher Education • ball size / type quality sessions that enable youngsters to • Agree ways to measure higher education improve their technical skills. activity with BUCS. Further Education Tertiary level • 30% of universities offering recreational handball activities, including Try Handball. This is a new area of growth for England Handball. We worked in partnership At this level there is a more sophisticated • 100 teams from 45 universities taking part with AoC Sport to build a pilot competition programme in 2015/16. structure to playing formats as participants in the national university competition which A regional college competition will be expanded from four to six regions. develop, and the number of players from is recognised by BUCS. Try Handball will the product initially used throughout this competitive offer. handball nations increases - especially within Universities. There is also the opportunity to • Identify target institutions in key regions Higher education introduce the sport to students on sports with courses that are suitable for linking We developed our competitive offer for universities by taking the National coaching, development or teaching degree to handball qualifications. University Championships in-house with support from the ABUHC. We plan to courses. This will help increase the future size • Five universities have handball embedded in develop the championships so that it becomes recognised as a BUCS scoring of the delivery workforce. teacher training/sports-related courses. competition by the 2017/18 academic year. • Try Handball has been developed as an informal entry level offer for students. It will be promoted to universities as a new, fast, fun and exciting team activity to introduce students to handball. • We will continue to work with the higher education sector to develop our workforce by seeking to embed handball qualifications within relevant degree courses at selected universities. Education Partners We will work with the following partners in the education market • PL4Sport • Football League Trust 30 % 30 % 30 % 2021 targets for education • Rugby League family delivering handball activities • Handball clubs Primary Schools • County Sport Partnerships 40 % Secondary Schools • Local authorities Further Education • Private coaching companies Higher Education • Education staff i.e. teachers, sport makers, sport development staff

06 07 The England Handball Strategy Plan 2017 - 21

Community Handball is a priority TARGETS 2021 WHAT WILL WE DO? Partnerships Try Handball Partners 2. area for England Handball. England We will seek to establish mutually beneficial Try Handball can be played delivered by anyone. • Leisure operator pilot reviewed and other Try Handball target audience Handball has created Try Handball , delivery agencies identified. partnerships with a range of organisations Groups include: We conducted research to find out the including: • Charities such as StreetGames COMMUNITY a flexible, small-sided version of • Try Handball opportunities offered as part demographics of ‘beginner’ (playing less than • leisure operators • Leisure operators: A pilot projects is taking handball that can be played in of recreational offer to FE / HE sector. two years) handball players. The insight showed • coaching agencies place with Fusion Leisure HANDBALL different formats and venues. It is a • Regular handball activities established in that key target groups are: • multisport clubs, who are interested in adding • Handball clubs 15 companies in England. • professionals aged 26-40 different and informal activity offer handball to their range of activity offers. • Professional sports clubs’ community • Handball part of local Corporate • students aged 16-25 without the need to commit to a Games/Workplace Challenge events in three We will also identify major businesses in our trusts/foundations (non-handball) formal club structure. locations in England. The insight also demonstrated that within both hotspot areas who are interested in providing a • Voluntary groups target groups there were equal numbers of new activity offer to their staff. We will provide (uniformed, sports and youth) It can be played by single-gender or mixed participants who were already active when they them with: • County Sport Partnerships gender teams. The rules have been simplified started playing handball, and people who • Self-organising options for delivery within their to allow anyone to organise a game. weren’t active. • Local authorities own environments. Try Handball provides opportunities for people: Therefore our initial target audiences for • Corporate organisations • Help organise in-house competitions a • new to the sport, Try Handball is: • Self-organising • • looking for something fun, sociable and Partner with the County Sport Partnership • active & non active professional adults To connect with the target groups the promotion different that will help them to become more Network Workplace Challenge initiative to help aged 26-40 of Try Handball has emphasised it: active, provide competitive outlets. • active & non active students aged 16-25 • should be friendly and sociable It will also offer regular participants, who may Training and Products have dropped out of the formal side of the sport, • can help you get fit We will provide access to: an opportunity to continue playing. • can teach you new skills (physical literacy • Specific training courses to increase staff Try Handball is self organizing.This means there skills mentioned previously) allows you to confidence and knowledge is the potential for a broad range of partners to be part of a team • Low-cost, accessible products assist in the delivery of sessions. These include It should be easily, locally and financially facility operators who could offer Try Handball accessible for participants. Sessions will be as part of pay-and-play programmes in a pitched at the right level as many of the potential multi-sport context. participants may lack confidence and be The format and structure of Try Handball also uncertain of a new activity. provides an option for delivery within workplace We will assure partner organisations that Try environments. This will allow businesses to offer Handball can be delivered in any space and that their staff an inclusive, easy to organise activity it doesn’t require a full sized handball court or to assist in raising activity levels. highly-trained delivery staff.

08 09 The England Handball Strategy Plan 2017 - 21

CLUBS WHAT WILL WE DO? COMPETITIONS Under-16 County Competition: WHAT WILL WE DO? 3. • Brought together the best players in the age The increased demand from people Target Audience What was the league set-up group to play at County level. Includes players Super-8/Super-7 wanting to play handball is putting a Our main target audience for clubs and in 2016/17? that excelled at the previous year’s Under-15 We will rebrand the national league to increase CLUBS AND Schools competition. strain on the evolving club structure. competitions is adults aged 16-30. Super-8/Super-7 its, and handball’s, profile. This will include a At a high level England Handball is In the future we are looking to expand the Under-15 Competition name change and distinctive branding. We will COMPETITIONS National league for men (Super-8) and also seek to increase the number of clubs market to younger children. • This competition was launched in the taking a double-pronged approach women (Super-7). competing at this level to provide more Club Membership 2016/17 season to developing formal club handball: Championship competitive opportunities, and offer greater Schools Competition: commercial options for England Handball. • Satellite Clubs: The satellite club programme The growth in interest in handball has been Men’s Championship, with north and south has helped provide new routes for participation. matched by an increase in membership at • Growing National Schools competition at sections. Championship In some areas satellite clubs are linked to formal both club and governing body level. One of under-13 and under-15 age groups. handball clubs. In other areas the satellite club the challenges we face is the regular churn Regional Development Leagues Beach Handball It is planned to rename and expand the Men’s in members as people also drop out of the North & South Championship leagues to eight approach is the starting point for establishing a Two annual beach handball competitions main hub club. sport for a variety of reasons. These might Men’s and women’s Regional Development teams each, and to mirror the Championship include: Leagues (RDLs). These are local leagues for new in England, in London and in Bournemouth. • structure in women’s handball. Partnership working: Handball was one of the clubs to compete and grow. Higher-level clubs The British Beach Handball tournament in original sports within the Premier League 4 Sport • Becoming too old to play also enter second teams. Each region has the Bournemouth has grown in size to incorporate Regional Development League programme. Other multi-sport partnerships include • Change in family/working circumstances option whether to run a home and away league a men’s, women’s and youth competition. The Regional Development Leagues will be the likes of StreetGames and Rugby League clubs. • Because of the make-up of our set up, or a central venue, tournament league. The competition has attracted sponsorship renamed and brought under closer stewardship membership, people returning to their Support for clubs In 2016/17 there were RDLs in the following from the likes of Mizuno and participation by of England Handball to support their structure homelands after a period of time in regions: teams from the United Kingdom and Europe. and growth. This growth will include a planned Many of our existing formal handball clubs are in need England. of additional support and guidance to help with all • South East Beach competitions provide a different form two-tier league structure for men’s and women’s Some of these factors are out of the control of handball that can be played in the off-season RDLs. areas of their development and activities. This ranges • South West of the clubs and England Handball. However, enabling year-round participation by our core from advice on strengthening their governance • Midlands structure, to assistance in accessing local funding that we will work with our club network to find customers. Club Handball Partners ways to reduce the drop-out rates and • North can help with the costs of training and venue hire. Club handball will be delivered by paid keep more people involved in the sport in development officers and volunteers in clubs Delivery of handball a variety of roles. Domestic Cup Competitions and the regions. England Handball ran two cup competitions. Clubs are an extremely important part of the handball Partnership Working It is hoped to bring some of the club delivery chain, providing an outlet for regular training • England Handball National Cup We will work with local partners – administration in-house. and competition. We also feel that, with some focused • England Handball League Cup support, club coaches could be deployed into local specifically County Sports Partnerships – Cup Competitions schools and colleges to assist in delivering to establish development plans for European Competition We will continue to develop, and raise the profile participation and teacher training activities. identified clubs in each of our target regions. These will include utilising the Club Entry to European competition was through our of cup competitions. Matters programme to provide clubs with cup competitions and national leagues. However, TARGET 2021 access to support materials and resources. entry was under the Great Britain banner as only European Competition is recognized by the European We plan to develop a British play off between the Club development Club Development Handball Federation. TARGET 2021 top men’s and women’s teams in England and • Variety of sponsorship opportunities available We will support each identified club to University Competition Scotland in order to enter European competition to clubs. work towards gaining an England Handball under the Great Britain banner. The university competition was brought in-house Membership • Solutions to lack of full size courts. approved quality standard. This will help to ensure that they are viewed as “fit for in order to provide additional support and help it • Achieve a retention rate of 65% and a year-on- University Competition • Coaching development available for clubs purpose” organisations which will: grow with the aim of achieving BUCS status. year increase in new registrations of 30%. and aspirational individuals. After bringing this competition ‘in-house’ • Put them in a stronger position to access England Handball will continue its development to: • Clubs working towards an agreed quality standard Junior Handball Competitions – Junior local support. • provide more regular participation to be developed by England Handball. • Introduction of Under-9 Festivals. • Provide local partners with confidence There were a number of junior competitions: opportunities for university teams • Improved visibility of the sport through the media. Under-18 League: • Consolidation of Under-11 competition. about the clubs’ ability to deliver quality • aspire to achieve BUCS recognition. Training & deployment activities. • Boy’s and girl’s under-18 league. • Expansion of Under-14, Under-16, As part of the club development plans, we and Under-19 competitions. Junior Leagues • Club coaches to have access to a range of activity • Organised by a volunteer local coordinator will also provide advice and guidance on appropriate training courses. • Supported by a sub group. Competitions – Adult We will continue to develop the under-19 accessing local funding. This can help competition, and under-15 and under-13 National • Regular programme of Continuing Professional • Early stages of the league are split into North provide support to gain coaching, • National League (men and women). Schools competition. Development courses available through a variety and South. leadership and officiating qualifications for • of channels. Women’s Championship established and more We will develop our under-16 competition and their workforce. It will also help subsidise Under-18 Cup men’s and women’s Championship teams. • Increased opportunities for club coaches to work costs of running sessions in the local extend the range of junior competitions to • • in local community settings including schools to community, making them more accessible Boy’s and girl’s cup knockout competition Two-tier regional leagues (men & women). include under-14, under-11 and under-9 leagues. deliver handball activities. to participants. • Potential opportunities for higher qualified club coaches to become part of the tutor workforce. • Teachers to have the opportunity to engage with local clubs to help increase their confidence and knowledge in the sport.

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A talent pathway to provide talented WHAT WILL WE DO? Regional and national Academies 4. players a route to realise their ability. Our Regional and National Academies will: Target Market England Handball has tackled the loss • Employ part-time talent coaches and The target market for talent will be: of elite funding after 2012 through: managers to train under-16 athletes at TALENT • Primary Schools: monthly sub-regional performance hubs. • Regional Academies: Focus on coaching to develop movement • Provide monthly talent training for under-16 England Handball has instigated a programme proficiency skills. This will help increase the athletes identified from sub-regional of part self-funded regional academies. These potential talent pool at latter stages of the performance hubs and under-15 schools give young talented players access to higher- talent pathway. competitions. level coaching and participation opportunities. • Under-13 Schools: • Provide monthly National Academy training • Alternative Funding: To identify talented under-14 age players for sessions for athletes selected according to England Handball has worked with its Scottish possible selection into Regional Academies criteria from the Regional Academies. and British counterparts to seek talent-related at age 14/15. funding from organisations outside of the UK. • Under-15 Schools: Talent specific • Self Funding: To identify athletes from the National under-15 coach-education courses: A self-funded approach is being taken to re- schools competition. This is a secondary route These are being developed and will be facilitated establish the senior men’s and women’s GB for players to enter Regional Academies. through the AASE programme. They will give squads that were lost post 2012. • Partner sports: learner-coaches an opportunity to access a To identify sports who want to offer athletes performance environment and see top-level TARGET 2021 set for release a way into another performance coaches deliver. sport and to remain active, as opposed to Talent Pathway drop-off/out. An example of this is the national Teams • Establish three to five County Performance partnership with Warrington Wolves Rugby We will run England age-level national-team Centre’s which will produce higher-quality League club. programmes for the most talented athletes aged athletes entering the Regional Academy • Coaches: 16-plus. These will underpin Great Britain* structure. Provide programmes and talent ID protocols programmes at Men’s under-18/19/20 and 21 levels, which enter official EHF/IHF competitions. • At least 40% of Regional Academy athletes for coaches involved at specific stages along meet the entry requirements for the National the talent pathway (to support England and *The reason this is mentioned is that only Great Britain programmes are Great Britain player profiles). able to enter European Handball Federation (EHF)/International Handball Talent programme. Federations (IHF) sanctioned events. • Establish a University High Performance Regional & national Academies Centre that will We will work with clubs to increase the talent - Prolong the England Talent Pathway pool for Regional Academy selection. - Provide a daily training environment Strengthening the Regional Academy programme • Increase retention post 18. will lead to a stronger and more competitive • Increase access to better quality performance environment for National Academy coaches to coaches by doubling the amount of contact select players from. time in Regional Academies. AASE • At least 35% of National Programme athletes to make a GB longlist and/or make their Super We will manage the transition of the successful 8 debut. AASE programme to the Award in Sporting Excellence programme. County-level handball We will manage the transition of the successful AASE programme to the Award in Sporting Excellence programme. • Work with county co-ordinators to develop “We will run England age-level programmes linked to sub-regional performance hubs. The county teams will national-team programmes for support the wider regional academies by developing young athletes. the most talented athletes aged • Work with local clubs within the counties to identify talent from Under-13 schools 16-plus. These will underpin competitions. This will standardise the approach to talent Great Britain* programmes” identification across all regions.

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Workforce development plays WHAT WILL WE DO? Course Delivery Workforce Coaching Volunteering 5. a central role in supporting the • Create a cross-sport delivery workforce that We will: We will create a volunteering academy where Workforce development will provide support can help grow and develop the sport across • successful delivery of an across all functional areas: Ensure deployment opportunities are volunteering opportunities are posted and the country. advertised and shared. volunteer programmes in education and ambitious strategy for handball. WORKFORCE Coaching & Workforce Philosophy • Development of a training package that • Develop a robust player development communities can be accessed. The academy To grow handball successfully it is important that • Develop a coaching & workforce philosophy includes: model, allowing for the mapping of a will host a database of volunteers to aid priority DEVELOPMENT all individuals involved in the sport feel happy, that sits across all functional areas. - clear set of workforce criteria coach-development model. areas and also help development in target supported and valued. - DBS check regions of development - supported by paid • Support coaches in the best possible way Training & Development - CPD England Handball staff. Continual development of the workforce is through increasing our understanding of their of paramount importance to provide stability, Company Workforce - professional accountability measures • motivations and behaviours by gathering Competition Management adaptability and creativity. England Handball is a youthful company with - clear delivery target communication a small workforce. This may be advantageous insight through communication, interactions and surveys. England Handball has an under-developed in responding to change and opportunities Learning and development Competition management workforce. We will • TARGET 2021 but also brings with it the challenge of We will create a non-linear workforce pathway Have successfully qualified coaches regularly aim to have volunteer competition managers inexperience. We will ensure that England reflective of the workforce’s journey. engaged in delivering, learning and sharing. in target regions supported by paid staff. • Train a workforce to meet the needs of Handball employees are safeguarded with • Maintain a database of information to support education, community, clubs, performance This will include: Talent regular HR training so they are safe at all the development of the workforce. and events. • A suite of qualifications and courses that meet times and are also supported by a rewarding England Handball has managers and coaches the needs of the sport and the environment • Train a workforce to meet identified needs Professional Development offer. Officiating and Referees within five Regional Academies which underpin that people are working. Training for other in strategically selected geographic areas. a male and female National Academy supported areas of the company like Regional Manager The organisation and development of referees • Embed system, structure, and stimulus across by the AASE programme. We will ensure talent will also be part of this approach. needs to be brought in-house under a paid all England Handball functions. member of staff looking at courses through to coaches are appropriately qualified, supported • CPD modules will be created to support the • Develop a data hub that: deployment. We will attract officials and and developed. workforce post the course/ qualification and - serves workforce development referees to a fully supported and integrated mentoring will become a key role to the sport. Education Workforce - supports commercial operations Referees Association which works openly and - extends reach and drives engagement for honestly with the refereeing workforce around England Handball has limited engagement with the growth of membership and clubs. the country. staff in educational organisations. We will: • Create CPD opportunities for teachers, lecturers and support staff • Have qualified coaches and deliverers from education delivering learning and sharing best practice • Maintain a database of information to support the development and deployment of the workforce • Create a data hub to assist with future research and provision of relevant activities Partners Partners we will work with include: • 1st4sport • UK Coaching • HE & FE institutions • AfPE • YST • Coachwise • Street Games • CSP’s • Azolve • Other partners stated in other priority areas

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We want to: WHAT WILL WE DO? 6. • Reduce our reliance on public funding (85%). BE PART • Add to ‘in kind’ commercial agreements. Funding and income COMMERCIAL • Extend the reach of the England Handball We will brand • Establish other sources of public money OF THE • Improve customer knowledge and sponsorship. • Look at ways of sharing resources and costs TARGET 2021 with partners and other governing bodies. • Set specific targets for funding. EXCITEMENT Funding Brand • 50% dependent of public funding. We will work to: Brand • Ensure consistent brand messaging among • Consistent brand messaging. England Handball employees and partners • Brand integrated across partner • Understand the perception of the England communication channels. Handball brand • Understanding of how the brand is perceived. Customer knowledge Customer Knowledge We will: • Club and schools competition • understand our customers lifestyles feedback analysed. and preferences better • Understand customer preferences • analyse feedback from competitions and lifestyles. CORE VALUES

England Handball has identified core values. The core values guide England Handball’s internal conduct and its relationship with the external world. Our core values are Openness Objectivity Leadership integrity CORPORATE GOVERNANCE

We believe in strong corporate governance. We are committed to meeting all the requirements set out in A Code for Sports Governance, released in Oct 2016 by Sport England and UK Sport.

16 17 The England Handball Strategy Plan 2017 - 21

PARTNERS APPENDIX 1 England Handball is working with a number of County Sports Partnerships (CSPs) universities to embed handball qualifications in England handball has had a long standing The diagram below shows the partners that their coaching or other sports/teaching related England Handball engagement with the CSP Network in a number England Handball work with. courses. This will provide a growing future 1st4Sport England Handball has responsibility for the of areas across the country. This has helped to governance, competition structure, performance workforce to help meet the demand for handball facilitate local partnerships to support: activities across the country. programme and marketing/promotion of handball. • increases in workforce capacity Its direct delivery is focused on national, regional The Talented Athlete Scholarship Scheme (TASS) • satellite club development and junior leagues; major events and the England is set to become a key element of England UKC • hub-club improvements Handball talent pathway at regional and national Handball’s Talent Pathway from 2017. This helps SGO’s Schools • match-funded development officer positions. Commercial levels up to under-18. support elite players attend specific universities Partners Aarhus Partnerships established with local agencies help and receive focused handball training alongside CSPs have also provided a route to local School LYG provide a delivery workforce to support the their studies. Games events which has helped the significant provision of a range of participation Clubs growth in England Handball’s National Schools SMS opportunities. competition. The CSPs established local England Handball: Handball clubs provide formal opportunities for networks also provide an efficient and effective adult and junior players to participate in regular delivery chain to support participation and • Provides strategic direction to partners YST organised sessions, including training and workforce development activities. England Handball • Helps coordinate activities. Street Games competitive matches. Leisure Operators Schools Over the last few years more clubs have also These are new partners with whom England Association established links with local schools, colleges SHA Primary level: Handball can engage following the development • Handball is promoted as an activity that will and universities to help support: Colleges of a smaller sided version of the sport. The help teach and develop core physical • provision of handball sessions adapted version of the game allows leisure EHF competencies. England Handball and other • exit routes for players either into satellite or operators to deliver sessions in traditional sports PL4S AoC local partners will upskill teachers or other the formal hub club environment. halls. The sessions can be stand-alone handball relevant staff to deliver handball activities via BHA iHF activities on on a pay-and-play basis, or part of Clubs the Primary Premium funding for PE. StreetGames multi-sport sessions ABUHC Secondary level: England Handball has had a long standing Working with leisure operators provides a EHA • Handball forms part of the PE curriculum partnership with StreetGames. This has helped broader range of locations where people can Refs Uni’s in an increasing number of schools. it is support the delivery of handball as part of the access informal participation opportunities. recognized as an assessment option for It also extends the reach of the sport to new nHS/PCTs multi-sport, door step club programme Facility TASS GCSE and A Level PE. England Handball and StreetGames delivers in deprived inner-city markets. BUCS other local partners will upskill teachers or Operators locations. other relevant staff to deliver appropriate Commercial Partners LA’s StreetGames delivers and establishes Sport England sessions. This level is also supported by England Handball has existing partnerships with England Handball’s National Schools clubs/sessions. England Handball supports a range commercial organisations, mainly linked CSP’s Competition at Year 8 and Year 10. The the training and education of the staff within to the provision of goods and services. These do competition forms part of the Winter School the programme. not bring vast sums of additional revenue, but Games and requires and require close working This partnership has resulted in the can provide added value benefits to members, with School Games Organisers. establishment of a focused Handball Activator and more effective use of England Handball’s own funding. We will explore further Key Colleges Award. StreetGames helped write the award and now delivers it through its training arm. opportunities to grow the number of commercial A new competition structure is being put in place partnerships that will help reduce England 1st4Sport Awarding body for the England Handball L2 Coaching Award LA’s Local Authorities in partnership with Association of College (AoC). Premier League 4 Sport (PL4S) Handball’s reliance on public funding. ABUHC Association of British University Handball Clubs LYG London Youth Games The aim is to establish nationwide format across Handball has been part of the PL4S programme European Handball Federation Aarhus Aarhus Handball Academy in Denmark SGO’s School Games Organisers the life of the plan. AoC Sport liaise with colleges since its inception in 2009. The programme and support the delivery of events. Other local (EHF)/international Handball BHA British Handball Association SHA Scottish Handball Association engages young people in Olympic sports using partners also deliver activities in colleges. These BUCS British University and College Sport SMS Stoke Mandeville Stadium the power of the Premier League brand. Federation (iHF) (England Handball National Performance Centre) include training courses for students to lead CSP’s County Sports Partnerships A number of clubs across the country deliver The partnerships with the EHF and IHF provide Schools informal participation sessions using Try Handball. Clubs Member clubs of England Handball Primary and Secondary schools in England handball activities as part of a wider multi-sport England Handball with a number of different Colleges Further Education colleges in England Sport Universities programme. England Handball works with these opportunities. These include: England England Handball’s main funding partner Commercial England Handball took over responsibility for clubs to help upskill their workforce and deliver • funding to support delivery and development Street Partners External commercial organisations who support England Handball competition opportunities. positions Games Charitable organisation delivering sport in deprived areas of England the delivery of the annual University Handball EHF European Handball Federation Championships in 2016. The competition was • TASS Talented Athlete Scholarship Scheme Sport England access to technical experts who can assist EHA Refs Officials who support the delivery of our formal competitions previously led by the Association of British with: UKC UK Coaching Facility University Handball Clubs (ABUHC). Sport England has been the major funding Uni’s Higher Education institutions in England - Participation Operators Operators of local authority or commercial leisure centres England Handball is working with British partner of England Handball since 2009. - workforce and performance activities iHF International Handball Federation YST Youth Sport Trust University and College Sport (BUCS) to establish The investment, which increased significantly handball as a recognised sport within the BUCS in 2013, has enabled England Handball to - competitions and events. (This, especially framework. This will help support the growth of become a more professionally run organisation, with the IHF, flows through the British the sport within the HE sector and assist teams and helped to improve its governance structure Handball Association as the recognised body Size of the total handball market Circle size indicates relative importance at World level.) England Handball’s reach across this market Overlap of England Handball’s key partners and stakeholders to progress to elite international university events. and delivery capacity.

18 19 For more information on the activities of the England Handball Association or to discuss a potential partnership, please contact us: The England Handball Association Halliwell Jones Stadium Winnick Road Warrington WA2 7NE T: 01925 246482 E: offi[email protected] W: www.englandhandball.com.