2nd IMPACT Report 1
You Focus on Impact.
We Focus / Edited by Vinod Rajasekaran & Heather Ward / Designed by on You. Francesco Franciosi francescofranciosi.com
/ Thank you to our Print Partner
Impact Hub Ottawa 71 Bank St., 6th Floor Ottawa, ON K1P 5N2 (613) 680-3506 hubottawa.org @HUBOttawa POWERED BY A 3,200 SQ. FT. WORKING AND LEARNING ENVIRONMENT, IMPACT HUB OTTAWA IMPACT HUB OTTAWA BRINGS TOGETHER RESOURCES, RELATIONSHIPS, INSPIRATION AND COLLABORATION OPPORTUNITIES THAT HELP CLOSE IS THE NATIONAL CAPITAL TO 400 MEMBERS AND ORGANIZATIONS GROW THEIR IMPACT EVERY DAY. WE ARE BUILT ON THE EXPERIENCE AND SUCCESS OF 70+ IMPACT HUBS REGION’S ECOSYSTEM WORLDWIDE. THIS GLOBAL MEMBER COMMUNITY CELEBRATES 10 YEARS OF IMPACT IN 2015, AND IS NOW THE FASTEST GROWING NETWORK OF FOR PEOPLE AND SOCIAL INNOVATORS IN THE WORLD - SHARING IDEAS, BEST PRACTICES, AND SUPPORT TO HELP MAXIMIZE EACH OTHER’S POTENTIAL.
ORGANIZATIONS WORKING WE BELIEVE INNOVATION AND LASTING IMPACT RELIES ON EFFECTIVE AND CONTINUOUS CROSS-SECTOR, CROSS-ORGANIZATIONAL AND GLOBAL TO BETTER THE WORLD. EXCHANGE, LEARNING, AND COLLABORATION. WHO WE ARE OUR IMPACT 17
Letter from the Mayor of Ottawa 6 Joint Letter from our Lead Strategist & Chair of the Board 7 Why we Exist 9 STORIES OF THE HUB EFFECT
Networks and Community 20 Personal and Professional Growth 22 HUB COMMUNITY Project and Venture Building 24 Contents Cross-sector Exchange 26 10 Years of Global Impact 10 Global Connectivity and Resources 28 Community Profile 12
THANK YOU 14 RIDEAU HALL FOUNDATION Members, Supporters & Partners 30 6 7
LETTER FROM JOINT LETTER FROM Jim Watson Our Lead Strategist MAYOR OF OTTAWA & Chair of the Board
November 26, 2015 EXCITINGLY UNCOMFORTABLE. A Hubber once said, “I feel that there is a distinct hasn’t all been snowflakes and rainbows. Dear Impact Hub Ottawa, pre-HUB city and post-HUB city.” We feel it Helping people and organizations ‘do good as well. There is now a growing community of better’ is much harder than we originally Congratulations to the core team of artists, makers, social entrepreneurs, changemakers, a home for collaboration, and an thought. There have been a number of and Board of Directors on helping social not-for-profit professionals, public servants environment to work together to tackle some of experiments where actual outcomes didn’t match innovation and social entrepreneurship and others that call HUB their home. the biggest problems facing the city. Hubbers intended results. We decided to capture the key are exchanging with other sectors, growing their experiments, and share them publicly in the grow and thrive in our city. I’ve watched them collaborate, learn, work, global connections and learning new tools. They spirit of innovation. This is the second half – our incubate, and create positive impact for our are creating impact in innovative ways, and we Failure Report. We hope that you are inspired In three short years, The HUB has grown city. Seeing the vibrancy and diversity of the feel privileged to have played a small role in their by our impact, but also by the audacity of our into a vibrant community and environment activities and people there makes me proud success. Every day, we witness how being a part experiments. for social innovation, social entrepreneur- of our city and excited about its future. of such a community greatly enhances people’s ship and city building. The work of 300+ networks, relationships, knowledge, market We are excited about embarking on our next Hubbers has contributed to making I believe The HUB is important to opportunities, and accelerates their world- phase of impact where we will primarily focus our city more connected, courageous, Ottawa’s future, and is a vital complement changing work. We offer a huge debt of gratitude in three areas: being a leading professional inclusive and innovative. to the new Innovation Centre planned to the core team, Board, members, champions, community of changemakers in the region; for the city. That’s why I’m excited by and partners for your support, efforts and cheer. being the leading social enterprise and professional development platform for the I am pleased to see your educational pro- the prospect of a growing and strengthening This is a special year for the global Impact social impact sector in the city, and being a space gramming, including Impact Academy, HUB, and the increasing impact it is Hub network – it marks our 10 years. There are where citizens, social entrepreneurs, non-profit is helping social impact leaders and social having on our city. more than 70 Impact Hubs across the globe, professionals, government employees, hackers, entrepreneurs get connected to valuable including cities like San Francisco, Melbourne, academics, journalists, and artists can share resources, know-how, and skills in Ottawa I look forward to working with The HUB Johannesburg, London, Sao Paulo and Singapore. knowledge, build open tools, and solve civic and from around the world. over the next couple of years and helping Not to mention seven new Impact Hubs opening problems, together. to support its efforts in growing social inno- in different parts of Africa – a first for the I always enjoy my visits to The HUB. vation in our city leading up to and during- network. Impact Hub is now the world’s largest There is a lot to do as we make Ottawa the best I’ve had the pleasure to meet a number Canada’s 150th celebration year. and fastest-growing movement for social place in the country to drive social innovation entrepreneurship and social innovation. Since and start social enterprises. We invite you to join the first Impact Hub opened in London in 2005, us in this excitingly uncomfortable journey. the global network has catalyzed and helped grow close to 2500 social ventures around the world. Last year alone, the global Impact Hub T r a c e y C l a r k Jim Watson network catalyzed and helped grow 400+ social Mayor Chair of the Board enterprises; helped create over 1500 new full- of Directors City of Ottawa time jobs, and helped member social enterprises CEO, Bridgehead generate $150 million in new revenue.
Since Impact Hub opened three years ago in Vinod Rajasekaran Ottawa, we’ve been fortunate enough to support Lead Strategist over 350 changemakers as well as empower a number of firsts in Ottawa – some of which you will read about in this Impact Report. But it 9 WHY WE EXIST
A collaborative way of working, learning, IF WE ARE creating, and problem-solving matters to make Ottawa a more inclusive, innovative, TO BE DO GOOD BETTER. connected and courageous city. This means INNOVATIVE a new type of community, experiences and ABOUT ANYTHING environment that helps people, projects, new ventures and established organizations do IN THE FUTURE, good better every day, and one that helps IT MUST BE citizens work together to creatively tackle some of the biggest problems facing the city. ABOUT HOW IMPACT HUB WE WORK This is where Impact Hub comes in. IS THE HOME FOR TOGETHER.” We host Ottawa’s changemakers from all sectors, grow their knowledge, networks and _ Al Etmanski SOCIAL INNOVATION Senior Fellow & Co-Founder, Social capabilities, incubate social ventures and Innovation Generation (SiG) and civic initiatives, facilitate continuous cross- Founding Director, PLAN Institute IN CANADA’S CAPITAL. sector and global exchange, and become the glue and launch pad for social innovation. training program; and Masterclass, We help community betterment initiatives an ongoing professional development WE WANT TO BE PART OF gain critical altitude. We build bridges series for non-profit professionals. across major sectors in Ottawa. BUILDING A STRONGER We drive a broader movement for better Large corporates and not-for-profits, social outcomes, where global collaborations small mission-driven organizations, and innovations result in positive and startup social ventures, post-secondary FUTURE FOR THE PEOPLE lasting impact locally. Our diverse and students, and federal public servants have vibrant member community consists of all benefited over the last three years from OF OTTAWA, CONNECTING corporate and non-profit professionals, access to talent, creative ideas artists, public servants, academia, and social and new approaches, knowledge, insights, entrepreneurs. We support individuals and relationships in diverse sectors. THEM TO A LOCALLY-ROOTED, and organizations that see innovation and collaboration as core to their commitment We know innovation, collaboration and WORLD-CLASS NETWORK to create value for society. work that has a positive impact is key to taking the nation’s capital into the future. TO GENERATE In three short years, Impact Hub in Ottawa Impact Hub Ottawa is thrilled to contribute is seen as a leading professional community, to the collective acceleration of better learning academy, social venture incubator, outcomes for our society, while supporting LASTING IMPACT. and city-building platform – a “community economic development in our city. asset for the future” as our members say. We We invite organizations from all sectors host cutting-edge learning programs that to get involved in this exciting journey. connect members not only to knowledge, but to peer-to-peer support and resources. These include: Launch Some Good, Ottawa’s WE DRIVE SOCIAL INNOVATION social enterprise startup weekend; Impact THROUGH COLLABORATION. Academy, Ottawa’s social entrepreneur 10 11 FIRST AFRICA IMPACT HUB SEED PROGRAM 10 YEARS TO OPEN: Impact Hub Islington Impact Hub’s Africa Seed in London, UK 2005 Program is an incubation OF GLOBAL IMPACT program aimed at fostering purpose driven entrepreneurship through the opening of new Impact Hubs across Africa. On August 22nd, 2015 Impact Hub Accra became The global NEWEST the third Impact Hub to open in IMPACT HUBS Africa, after Impact Hub Kigali TO OPEN: (Rwanda) and Impact Hub Impact Hub Geneva Johannesburg (South Africa). Impact Hub Honolulu Impact Hub Austin
11,000+ 73 5 20 75+ MEMBERS OPEN CONTINENTS IMPACT HUBS NATIONALITIES network IMPACT HUBS IN THE MAKING
GLOBALLY CONNECTED. LOCALLY EMBEDDED. EACH IMPACT HUB IS A POWERFUL COMBINATION OF CONTENT, COMMUNITY, KNOWLEDGE AND SPACE THAT BRINGS GAME-CHANGING IDEAS FOR + + + SOCIAL IMPACT TO THE WORLD. 4,600 600K 100K $150M 400
Through our global community of individuals, organizations, and businesses, the Impact Hub network comes together to create the change we wish to see in the NEW JOBS HOURS OF VALUABLE MEMBERS CATALYZED AND world. Acting as a springboard for exploring ideas, sharing knowledge, and gaining CREATED BY OUR PEER-TO-PEER CONNECTIONS GENERATED $150 HELPED GROW access to essential resources and capital, we are creating a powerful ecosystem MEMBERS IN SUPPORT IN MADE MILLION IN NEW OVER 400 SOCIAL to support a more sustainable and inclusive economy. 2014 2014 IN 2014 REVENUE IN 2014 ENTERPRISES 12 13 MEMBER MIXOLOGY
23% 21% 7% 18% 14% 3% 21% 15% 7% 3% 10% 14% 2% 4% 19% 5% 10% 4% 4% 2% 8% 12% 4% 7% 4% 14% 14% 4% 5% YOUTH TOURISM POLITICS BUSINESS RESEARCH COMMUNITY DEMOCRACY TECHNOLOGY DISABILITIES ENVIRONMENT MICROFINANCE PHILANTHROPY VOLUNTEERISM SUSTAINABILITY SUPPORTING NGOS NGOS SUPPORTING ARTS AND CULTURE ARTS FOOD AND NUTRITION URBAN DEVELOPMENT URBAN POVERTY ALLEVIATION POVERTY DATA AND INFORMATION DATA HEALTH AND WELLBEING HEALTH REGIONAL DEVELOPMENT EDUCATION AND LEARNING EDUCATION Community Profile TRADE AND ECOLOGIC FAIR MEDIA AND COMMUNICATION FINANCES AND INVESTMENTS AND SOCIAL ENTREPRENEURS INTERNATIONAL DEVELOPMENT INTERNATIONAL EMPLOYMENT AND JOB CREATION EMPLOYMENT CORPORATE SOCIAL RESPONSIBILITY CORPORATE
HOW MEMBERS ARE SCALING MEMBER STAGE OF ORGANIZATION MEMBER INNOVATIONS OR PLANNING TO SCALE ACTIVITIES
4 % 5 % BUILDING NEW SITES AND BRANCHES 22.2% 14 % OTHER INTENTION SCALING FORMATION COLLABORATING WITH OTHER PARTNERS 72.2% 40% DISSEMINATING KNOWLEDGE 48.6% 17 % IDEA INFLUENCING PUBLIC POLICY AND OPINION 26.4% DEVELOPMENT 32% NEW WAY 25% LICENSING OR FRANCHISING TO OTHERS 2.8% OF PRODUCING, DELIVERING PROVIDING TECHNICAL ASSISTANCE 16.7% OR MARKETING 35 % NEW TYPE A PRODUCT NEW OR SO FAR STRENGTHENING OWN CAPACITY 56.9% RUNNING OF PRODUCT OR SERVICE UNATTENDED OPERATIONS 26 % OR SERVICE MARKET NICHE OTHER 9.7% START-UP OR CUSTOMER INITIATIVE
MEMBERS’ ROLES CURRENT GEOGRAPHIC SCOPE DEMOGRAPHICS: AGE DEMOGRAPHICS: GENDER IN THEIR OGRANZATIONS OF MEMBER ORGANIZATIONS
<26 26-35 36-45 46-55 >55 LOCAL 40% CEO/DIRECTOR 54% NATIONAL 18% BOARD MEMBER 9 % *GLOBAL 17% **INTERNATIONAL 14% MANAGER 12 % 7% % % REGIONAL 11% 11% 55 45 EMPLOYEE 20 % FREELANCER 17 % *(2 CONTINENTS OR MORE) 20% ** (2 COUNTRIES OR MORE) 24% INTERN 1 % VOLUNTEER 9 % 38% 14 15
Incubating the Rideau Hall Foundation
Canada has flourished from a shared sense of co-creation approaches, and hosting shared potential. In the next 100 years, we believe environments for optimized interaction, the same kind of aspiration - the ability to learning, and collaboration. discover and dream - will similarly guide us in building bold new futures together. Incubation kicked off in 2014 through ‘discovery conversations’ with Canadians This is why in late-2013, Impact Hub, as from coast-to-coast, in order to uncover an established global cross-sector social purpose, strengths, values, assets and core innovation network, was invited by the offerings of the Foundation, as well as an Office of the Governor General and initial business model. The Foundation Community Foundations of Canada to play engaged over 1,000 Canadians from diverse a role in incubating a unique institution for backgrounds, regions and sectors - from our country - the Rideau Hall Foundation. artists to venture capitalists to public servants. Incubation was capped off with Rideau Hall Foundation’s mission is to Activate Weekend, a 48 hour transformative gather, align and catalyze ideas, people experience at Rideau Hall in Ottawa, during and resources to move the Canadian spirit which 42 Canadians from across the country and our shared aspirations forward. As an and abroad came together to co-create independent, non-political charity, the blueprints for the organization. Foundation works closely with the Governor General and many external partners to Building this new foundation for Canada support initiatives that strengthen our was an open and engaging process, and we identity, build capacity and promote the thank our Impact Hub community both advancement of a caring nation. Examples locally and globally for contributing. As of initiatives include: My Giving Moment, a an example, Hubbers Jay Garlough and broad ecosystem of relationships, activities Katrina Siks of Hidden Harvest contributed and partners that aims to widen the circle to Rideau Hall Foundation’s ‘My Giving of giving in Canada, and; Queen Elizabeth Moment’ campaign by sharing their social Scholars which activates a dynamic enterprise story Canada-wide. community of young global leaders across His Excellency the Right Honourable the Commonwealth to create lasting impacts Impact Hub Ottawa was honoured David Johnston both at home and abroad through inter- to make this contribution. We are excited Governor General of Canada cultural exchanges. by the future potential of the Rideau Hall Foundation, and having the Foundation To date, Impact Hub has contributed our continue to be a part of our social network’s strengths in building community, innovation community locally and globally. expertise in incubating social innovation startups and platforms, 16 17
OUR IMPACT “THE HUB HAS BECOME
A VITAL COMMUNITY Our community members - made up and citizens are coming together like never of social innovators, startups, freelancers, before to creatively tackle civic problems public servants, students, not-for-profits that ultimately enriches quality of life in ASSET - IT DEMONSTRATES A and NGO’s, among others - place equal our city. importance on financial sustainability RENEWED WAY OF CONNECTING, and the well being of society and our planet To capture this impact, we examined the in order to assess how we are creating ‘HUB effect’ on our community’s goals, value and impact. connectivity, professional development, LEARNING, WORKING creativity, knowledge, cross-sector exchange While we support our members in helping and growth. AND PROBLEM-SOLVING to grow their successes, impact, and opportunities, no singular output can We employed both quantitative and IN OTTAWA.” capture all of that. qualitative methods to capture our impact, but we know nothing beats real stories. At Impact Hub, we take a multi-dimensional Our impact comes to life in five key areas: approach to capturing the impact Networks & Community; Personal & of our members and our community Professional Growth; Project & Venture on bettering the world. Building; Cross-sector Exchange; and Global IMPACT HUB OTTAWA MEMBER Connectivity & Resources. Part of the fastest growing social innovation network in the world, our dynamic In this section, you’ll read stories of how community of more than 300 members, Impact Hub is helping individuals in partners and organizations are tackling our region ‘do good, better’ - supporting problems in 40+ fields, from urban individuals, projects and organizations in agriculture and education to international fundraising, gaining new tools and insights, development and green energy. building relationships critical to their organization, accessing a global Impact Hub Every day, our community makes new to scale ventures, finding co-conspirators, professional connections, gains new and creating new civic projects. perspectives on their work, and plugs into our physical creative environment, accesses These are just a handful of examples of the resources on our global online platform. magic that happens at Impact Hub Ottawa. Collaboration among our members is leading to new knowledge, new projects, 18 19
STORIES OF THE HUB EFFECT 20 21
STORIES OF THE HUB EFFECT Networks & Community INNOWEAVE THE NATURAL STEP HOUSE OF PainT
In Canada’s community sector, Developing youth sustainability House of PainT is a block party Every day, Impact Hub facilitates meaningful connections within our community business as usual isn’t enough leaders of today and tomorrow. and community BBQ that brings that allow our members to uncover new ideas and insights, opportunities to to deliver the results we need. Young people care deeply about heads out into the sun to sit on the collaborate, and innovative ways of working. Innoweave is a national, multi- the fate of the planet, its people, grass, listen to good tunes, eat tasty funder initiative of The J.W. and their future. Given the food and watch amazing artists Creating a sense of belonging and the conditions for our vibrant community to McConnell Family Foundation opportunity, youth have great power and dancers in action. As a free connect, learn and incubate is what Impact Hub is all about. that provides nonprofits and to influence positive change in their event that started in 2003, House community organizations with communities. IMPACT!, a national of PainT takes hip hop back to support and coaching to implement initiative of The Co-operators its roots – promoting community new tools and processes to effect and The Natural Step Canada, is consciousness, political awareness large-scale change. Recognizing that a call to passionate, motivated and artistic development through incorporating social innovation youth and changemakers across art, dance, music and spoken word. approaches can help many Canada. The session in Ottawa is As one of the first Impact Hub organizations to increase their delivered in collaboration with Ottawa & World Wildlife Fund impact, Innoweave focuses on Impact Hub Ottawa and other (WWF) Ottawa Wave Makers spreading practical tools for social leading organizations in the region. microgrant recipients, House of innovation across the not-for-profit Recognized by Canada’s Clean50 PainT launched a ‘H2O: House of sector. as the Top Project for 2015 for PainT to Oceans’ learning program its outstanding contribution to in 2015, engaging youth in sustainable development and clean graffiti-style visual art. Impact Hub helps our distributed capitalism. team (with staff members in Ottawa, Toronto and Montreal) connect Working out of the Hub has proven on a regular basis for in-person The trajectory of the social a great choice. From the staff to meetings and strategy sessions. It innovation movement in Ottawa can the other Hubbers, there’s always % % provides us with space, inspiration, be measured in terms of B.H. and someone with something interesting 80 75 and connections to other community A.H.: Before Hub and After Hub. popping up and potential for sector organizations, which helps us Impact Hub Ottawa is the epicentre collaboration.” advance our mandate of spreading of ground-breaking innovation, social innovation across Canada’s inspired thought leadership, and _ Patrick McCormack, nonprofit and community sector.” meaningful action across the social Executive Director, Over 80% of members 75% of members change spectrum. They are a natural House of PainT say Impact Hub has made 5 or more _ Mary-Rose Brown, collaborator for the IMPACT! supported them to valuable connections Innoweave Program Manager, Sustainability Champions Training pursue new ideas through The J.W. McConnell program, helping to connect, and initiatives. Impact Hub. Family Foundation incubate, elevate, and unleash the next generation of young changemakers.”
_ Josh Snider, The Natural Step 22 23
STORIES OF THE HUB EFFECT Personal and Professional Growth GREG SEARLE NAFC HAPPINESS HABITS 613
Greg is the founder of Harvest Noir The National Association of Hub members Amy Longard, a Learning and development experiences offered by Impact Hub are diverse (Ottawa’s biggest sustainability Friendship Centres (NAFC) is a holistic nutritionist; Yogi Kate and range from peer-to-peer knowledge exchange and social enterprise startup festival), as well as environmental network of 118 Friendship Centres Durie and Manal Nemr, a Life weekends, to practitioner-led classes and social entrepreneur training. NGO Bioregional North America and and seven Provincial and Territorial Coach, joined forces to create #HappinessHabits613, an initiative Tomoye Corporation (an internet Associations (PTAs) from coast-to- We employ a hands-on approach to personal and professional development that designed to intentionally cultivate startup acquired by NewsGator), coast-to-coast. Friendship Centres includes peer support, practical tools, and designed learning that allows non-profit happiness and build community and is a founding board member are Canada’s most significant off- professionals and entrepreneurs to grow faster and do good, better. in Ottawa (and beyond). The trio of the Ottawa Centre EcoDistrict. reserve Indigenous service delivery rallied a tribe, building momentum At Bioregional, Greg works with infrastructure and are the primary and creating an online presence progressive real estate developers providers of culturally enhanced to launch their first 21-day to create One Planet Communities, programs and services to urban #HappinessHabits613 adventure the most sustainable neighborhoods Indigenous residents. For over based around nine underlying in the world with zero carbon and half-a-century, Friendship Centres keystone habits of happiness; zero waste communities - including have been facilitating the transition Gratitude, Meaningful Experiences/ Purpose, Meditation/Mindfulness, Ottawa’s Zibi project and the of Indigenous people from rural, Movement, Nutrition, Altruism, Grow Community near Seattle. remote and reserve life to an urban Simplifying, Connection to nature He also regularly gives lectures at environment. and social investment/community. conferences and universities on Throughout the 21-days, a series of green living, sustainable behaviours, events were organized including a and on groundbreaking green case My Hub experience has been meditation workshop, a Lunch and studies like BedZED (where he lived). life changing. Being a part of such Learn on Food and Mood, a picnic at an engaged, creative and diverse Vincent Massey Park, a night of Art community of innovators has had a + Live music and much more. I go to the Hub to take the pulse of tremendous impact on my personal meaningful innovation, get plugged and professional development. Impact Hub is the incubator % % into exciting and important stuff I Knowing that I can call on a group that provided us with a creative 88 79 can’t afford to miss, and conspire of committed and passionate people space and a supportive community with fellow innovators who are has allowed me to think about the to conceptualize, prototype making real change happen in our impact my work is having in new and and implement our ideas for region. I don’t think it’s an accident important ways.” #HappinessHabits613. From that Ottawa went from boring to presenting a Brown Bag Lunch 88% of members say 79% of members cool right around the same time _ Yancy Craig, & Learn to hosting our 21- they have gained have been exposed that Hub Ottawa came along. The Director of Strategic Development, Day Adventure Launch Party, to collaboration with other knowledge and skills to new topics and Hub has helped me be a better social National Association through experiences issues through Hubbers – The Hub community entrepreneur.” of Friendship Centres rallied behind our initiative. Our at Impact Hub. Impact Hub. #HappinessHabits613 mission and _ Greg Searle, the values of Impact Hub are aligned; BioRegional / Harvest Noir we want to create a happy, healthy community.” _ Manal Nemr, Happiness Habits 613 24 25
STORIES OF THE HUB EFFECT Project and Venture Building OTTAWA TOOL VEGAN CUTS CIGBINS LIBRARY This Canadian startup joined Hub CigBins is an Ottawa-based social Our community incubates their social enterprises, not-for-profits, and community Ottawa almost three years ago enterprise that collects and recycles betterment initiatives at Impact Hub. Simply put, the Ottawa Tool Library (OTL) is a place where during their early startup phase the number one most littered and has since scaled up to be one of item in the world, cigarette butts, Here, they can take advantage of optimized programming, coaching, access to seed you can borrow tools instead of of North America’s most cutting- while also providing meaningful funding, opportunities, mentors, and relationships with experts, investors, and books - whether it’s a hand, power, edge vegan businesses. Founders Jill employment to individuals with a global market intelligence and access. garden or kitchen tool. The tool library’s mission is to engage and Pyle and John Wiseman, along with mental illness. Since winning HUB’s empower the Ottawa community their plant-powered team, hand- annual ‘Launch Some Good’ startup to participate in sharing resources pick and test every single product competition in 2013, and incubating by providing access to tools and before sharing it with thousands of the concept in the community, skills for everybody. Tool libraries monthly box subscribers who live all Cigbins has gone on to expand are popping up in communities over the world. Through their online across Ottawa and is currently where people want to pool resources marketplace, monthly Snack and in the process of adding two more in a way that will benefit the Beauty Boxes, and special edition cities in 2016. environment and save space and boxes, customers can be confident money. OTL officially opened they are getting the best products its doors in October 2015 at while making choices that show Launch Some Good provided us Makerspace North, thanks to the compassion towards animals. with the opportunity to really drill hard work of Hubbers. down on our idea and work on it to make it a feasible social enterprise,” The Hub has provided us with says co-founder Ajmal Sataar. “It’s a The Hub provides us with the a local home base for our mostly great starting point for anyone with environment to explore innovative virtual team to meet and hash out an idea to tackle a problem in the ideas, the people to discuss them complicated projects in person. Being community.” with, and the resources to accomplish on the road frequently, it’s always % % them. The Ottawa Tool Library nice to come back to The Hub and see _ Ajmal Sataar, 80 77 wouldn’t have happened without Hub familiar faces. We love “mail time” co-founder Cigbins Ottawa.” when we return from a trip to lots of packages and have the chance to share _ Frederic Sune, our samples with other Hubbers. It’s Co-founder, Ottawa Tool Library a community that feels like home.” 80% of members said 77% of members Impact Hub believe Impact Hub _ Jill Pyle, has connected them helped their Co-founder to advisors, experts, projects and social and resources they enterprises gain need to incubate recognition their projects. and credibility. 26 27
STORIES OF THE HUB EFFECT Cross-sector Exchange CKX OTTAWA CENTRE EVIDENCE ECODISTRICT FOR DEMOCRACY Part platform, part process, Our community is made up of individuals from private, academic, not-for-profit, Community Knowledge Exchange philanthropic, and public sectors who derive value from exchange of perspectives, The Ottawa Centre EcoDistrict is Evidence for Democracy (E4D) (CKX) seeks to spark fundamental ideas, approaches, people, and projects in other sectors. making the downtown core more is the leading fact-driven, non- shifts in how individuals, sustainable, socially vibrant, partisan, not-for-profit organization institutions and communities build Members then bring this knowledge, insights and relationships across sectors and attractive to businesses and promoting the transparent use of and share knowledge in the pursuit back to their respective organizations, to help their organization better innovate, organizations looking to relocate evidence in government decision- of social change. execute, and grow. or expand. Creating a smarter making in Canada. Through downtown for Canada’s capital – a research, education and issue better place to live, work and play. campaigns, E4D is engaging and The Hub connects me to a local As Canada’s first official EcoDistrict empowering the science community and global network of people who the team is working hard to develop while cultivating public and are interested in doing good and a model that can be used in other political demand for evidence-based doing it better. And that’s what parts of Ottawa and across the decision-making. CKX is all about, bringing together country. people, networks and ideas to spark fundamental shifts in how we build We are grateful to have grown and share knowledge in the pursuit Being Hub Members gives our team our roots at Impact Hub Ottawa. of social change. The inaugural CKX the chance to mix and mingle with a The Hub’s collaborative atmosphere Summit would not have been nearly wide range of folks, all of whom are and workshops provided Evidence as impactful without the connections working towards positive change. This for Democracy with the energy, made and relationships built through environment is rich and opportunities resources, and network needed to The Hub.” to share ideas and cross-pollinate are transform our scrappy start-up into a numerous. It is an unexpected benefit strong voice for science and democracy _ Lee Rose, that is much appreciated.” in Canada.” Director, Community Knowledge, % % Community Foundations of Canada _ Don Grant, _ Katie Gibbs, 95 80 Executive Director, Executive Director, Ottawa Centre EcoDistrict Evidence for Democracy
Over 95% of Over 80% of members have found members have found that Impact Hub has that Impact Hub has been instrumental been supportive for for them to expand them to strengthen their network across their personal disciplines and commitment and sectors. motivation. 28 29
STORIES OF THE HUB EFFECT Global Connectivity and Resources GREATWORK JESSICA LAX - ERIC CHAN ASHOKA CANADA GreatWork is a technology that Eric is a Digital Artisan intersecting From Amsterdam to Sao Paulo, Singapore to San Francisco, we are a rapidly helps organizations cultivate and visual art and technology. His alter expanding, diverse global network of over 11,000+ members in 72+ locations. Jess spent a summer supporting rally around their best ideas. As a the founding team of AshokaU ego eepmon’s multidisciplinary small start-up team, GreatWork has creations combine the handmade Our community has access to the best of what our global network has to offer - in Washington DC back in 2008, iterated and developed a world-class with digital design, and he counts talent, spaces, resources, experts, relationships, local assets, market intelligence, hoping that one day she’d have decision-making platform to guide clients like Canada Goose, Mini partnerships, and peers in every discipline you can imagine. the opportunity to help bring the leaders, engaging more people in program to Canada. Eight years Cooper and Microsoft Xbox among the organization’s opportunities later, she now leads Ashoka Canada’s his collaborations. A graduate and challenges. Launching live from university program from Ottawa as of Carleton University, Eric the Impact HUB Berlin in 2013, the Director of Learning Networks. was awarded the Young Alumni GreatWork has gone on to iterate Jessica has worked in the education Achievement Award and is a proud a 2.0 version, which debuted with and support of changemakers member of the school’s Alumni a live engagement demo at HUB for more than a decade - from Mentorship program. A former Ottawa’s Member Jam Town Hall developing a city wide collaborative NYC resident, Eric has recently in Fall 2015 - providing invaluable focused on social enterprise training returned home to Ottawa and travels insights and priority ranking to help to co-founding an online school for frequently across the globe, where members ‘Do Good Better.’ changemakers. he has had the opportunity to work from international locations like Impact Hub Tokyo. Eric’s work The Impact Hub global community Being a part of the Impact has recently been acquired by the has allowed us to connect with social Hub network has connected me to Canada Council Art Bank. entrepreneurs around the world, collaborators around the world, and including the opportunity to launch in Ottawa. I’ve been connected to the first version of our product in individuals I’ve started businesses My Hub experience is a breath Berlin. The Hub community, both with, and others that have been of fresh air. The Hub allows me % % its core team and its members, are instrumental connections in my work. to engage and witness first-hand 77 77 consistently interested, interesting It’s one of the most valuable networks the broader spectrum of that and highly supportive of each other’s I’m a part of.” talent residing within the Ottawa work, and share a love of learning community. Ever since joining Hub which is fulfilled by world class _ Jessica Lax Ottawa, I feel that I have been more professional development programs Ashoka Canada productive with my work – working at 77% said 77% found that we otherwise would not be able The Hub allows me to focus and get Impact Hub has that Impact Hub to afford at this stage.” the job done. I love the fact that I can allowed them gave them access hop to any Impact Hub around the to work more to better working _ Jen Hunter, world and set up shop.” effectively by facilities and Chief Engagement Officer, reaching resources infrastructure. GreatWork _ Eric Chan, in global Hubs. Digital Artisan, eepmon WE WOULD LIKE TO GIVE A HUGE SHOUT OUT TO ALL OF OUR FRIENDS, MEMBERS, VOLUNTEERS AND CORE TEAM FOR THE AMAZING JOURNEY SO FAR. WE #DOGOODBETTER TOGETHER.
We wish to thank the following BDC We wish to thank our Barbara McInnes, retired CEO, Partners for their support City of Ottawa Champions Circle members Community Foundation of Ottawa in growing social innovation for their commitment to building CKX Bryce Conrad, CEO, Hydro Ottawa in Ottawa and Canada. the field of social innovation Dave Harder, Founder of The New Commons Community Foundations of Canada alongside Impact Hub. Futurpreneur Canada Denise Amyot, CEO, Colleges & Institutes Canada Gowlings George Brown, Principal, George Brown Law Hydro Ottawa James McNeil, Chair, Ottawa Centre EcoDistrict Invest Ottawa Michael Van Aanhout, Chairman, Stratos Ontario Centres of Excellence Mike Gifford, CEO, Open Concept Consulting Ontario Office for Social Enterprise Parm Gill, Serial Technology Entrepreneur Ontario Trillium Foundation Stephen Daze, Telfer School of Management RBC Stephen Lieff, Royal York Capital Rideau Hall Foundation Susan Philips, Program Director, Philanthropy and Nonprofit Leadership, Carleton University U.S. Embassy to Canada Ted Jackson, E.T. Jackson & Associates Welch LLP Windmill Developments WWF Canada
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70 IN THE MAKING, IN MAJOR CITIES SUCH AS AS SUCH CITIES MAJOR IN MAKING, THE IN 70 PRIVATE, AND NONPROFIT SECTORS TACKLING TACKLING SECTORS NONPROFIT AND PRIVATE,
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MEMBER COMMUNITY CONSISTS OF ALMOST 400 400 ALMOST OF CONSISTS COMMUNITY MEMBER
ENCOUNTERS AND INSPIRING EXCHANGES. INSPIRING AND ENCOUNTERS
AT THE TIME OF THIS PUBLICATION, OUR INSPIRING INSPIRING OUR PUBLICATION, THIS OF TIME THE AT
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NETWORK OTTAWA
ABOUT THE GLOBAL GLOBAL THE ABOUT ABOUT IMPACT HUB HUB IMPACT ABOUT FOREWORD OUR FAILURES
Tobias Lutke 6 Engaging and curating Allyson Hewitt 7 an alumni community 10 Identifying partners that align with our values and approach 11 Office waste 12 Student membership 13
Contents WHAT IS A FAILURE REPORT AND WHY WRITE ONE? 9 “If you’re not prepared to be wrong, you’ll never come up with anything original.”
SIR KEN ROBINSON
“Only the humble improve.” WYNTON MARSALIS / Edited by Vinod Rajasekaran & Heather Ward
/ Designed by Francesco Franciosi francescofranciosi.com
/ Thank you to our Print Partner
Impact Hub Ottawa 71 Bank St., 6th Floor Ottawa, ON K1P 5N2 (613) 680-3506 hubottawa.org @HUBOttawa 6 7
Foreword
Humans have always been hackers and a positive way. This is how Shopify was We live in a world that is not comfortable HUB Ottawa has taken a leadership role, tinkerers. It’s what has made us creative, built and continues to grow. We make little with failure. This is especially true in the along with others like Engineers Without purposeful and resilient. Trying new bets continuously and amazing discoveries social purpose sector, where failure is Borders, to challenge this conventional things and learning from it is something emerge from these little bets. perceived as a waste of taxpayer or donated wisdom. They know that without risk-taking, we do in primary school all through higher dollars, and the impact on potentially there is no room for innovation and we are education. But when many of us enter Ottawa is an exciting place to kick-start vulnerable populations is deemed too high. destined to continue to achieve sub-optimal careers, unfortunately many organizations and grow world-changing companies, and impact as we continue to play it safe. suppress this natural capacity and tendency we need more organizations that drive an Contrast that to how our fastest growing, even though we might believe that bold experimental culture and sharing ethos. most impactful companies act. “They have I applaud their intentionality in trying new experiments matter for a better future and I’m happy that The HUB is one of these an intense bias to action and a tolerance things, learning from those experiences, build things we can’t yet even imagine. organizations, and is openly sharing their for risk, expressed through frequent sharing the results, and ultimately, 2nd Failure Report. experimentation and relentless product determining how to do good better. Bold experiments do not have to mean iteration. They hack together products and heavy, long, capital intensive investments It’s great to see The HUB becoming services, test them, and improve them [1] ” It is the only approach that is going to get us but making little bets often that are a force for bold civic initiatives and while those of us in the social purpose sector where we need to be – and we need patience, waypoints to the larger ambition. It’s social innovations that better our city. struggle to fit what we know our clients/ understanding, and this kind of leadership all about small steps with purpose. The customers/ end users need into grant to make it happen. learning is paramount, there is little sense applications and reports. experimenting if we are not set up or haven’t figured out how to apply the learning in [1] The Operating Model That Is Eating The World, , Aaron Dignan, Medium.com Sept 18, 2013
Tobias Lutke Allyson Hewitt CEO JW McConnell Senior Shopify Fellow in Social Innovation @ MaRS Discovery District 9 WHAT IS A FAILURE REPORT AND WHY WRITE ONE?
One of Impact Hub’s core values is written Inspired by the Engineers Without Borders in bold letters on a wall in the space: (EWB) Failure Report, for our 2nd Failure “experiments spark possibilities.” While we Report, our team has written about failures “FAILURE IS MERELY believe this to be true, there will be wrong related to our offerings – engaging alumni, turns and false starts. During our first three building a student membership, value-based A HYPOTHESIS THAT HAS years, we made little bets that didn’t always partnerships, etc. work out, but the key is to get up, learn, and continue on the journey. We would like to see failure accepted and BEEN TESTED AND SHOWN celebrated in the not-for-profit, charitable, At our team jams, we often reflect on philanthropic, and social enterprise sectors TO BE FALSE.” activities that didn’t produce expected – among funders, donors, social service outcomes, how we felt, what we learned, agencies, governments, entrepreneurs, and discuss how to move forward. and other stakeholders. We want to see In the past three years, we had a number grantmakers ask about our experiments. of failures and we asked ourselves whether We want to see not-for-profits and social we should share them. Let’s face it, failure enterprises pivot when an experiment VICTOR HWANG is no fun. Then we realized that there is doesn’t work. How else can we innovate to no value in keeping our failures a secret. generate better outcomes? At times, sharing may feel uncomfortable, but we believe that failures and lessons For us, this publication is part of our are meant to be shared. We believe Victor innovation process. We want to create a Hwang’s words when he states, “failure is thriving community and host experiences merely a hypothesis that has been tested that help people and organizations grow and shown to be false.” Openly discussing their impact and build great things for our failure is also part of our organizational city. We also hope that readers will reflect learning strategy. So, this report celebrates on how they can apply these failures and Impact Hub’s unique learning culture. lessons to their own work and organizations.
Within the wider community, we want Through our work, we want to contribute to to empower and encourage openness and a world-class city that catalyzes and supports sharing. But sharing is not an end in itself. social innovation and social enterprise. We must learn from each other and pave We’re thrilled to contribute to a culture of a new path forward. Through this exercise, failure reporting so we can all learn from we can ensure we are not repeating mistakes each other, and collectively accelerate better or generating mediocre results, and that we outcomes for the world. are creating a city where taking risks and experimenting are laudable. Vinod Rajasekaran Lead Strategist 10 11
Engaging and curating Identifying partners that align an alumni community with our values and approach
DESCRIPTION DESCRIPTION In 2013, Impact Hub hosted the first cohort of Impact Academy, our social entrepreneur Impact Hub thrives on partnerships. Collaboration and co-creation is at the core of training program, and have since seen over 90 graduates through the program. Participants everything we do - it’s really what has built Impact Hub in a grassroots, community- came into the program at all different stages, and all left applying the development tools driven way. We collaborated with coffeehouses to host our initial meetups, and worked they learned to their individual social enterprises. With a growing alumni community, together with architecture and interior design schools and students to have them curate we began to explore how to engage and continue to support this network, while leveraging a design charrette, among numerous other collaborations. We love our partners and have our graduates’ skills in order to provide ongoing support for each cohort, and the extended terrific relationships with them. While everybody intends to collaborate well, it is tough Impact Hub community. to identify an organization that invests in co-creation and aligns with our core values of openness and transparency. It’s not to say that partnership is easy. It is two or more organizations coming together around delivering on a shared ambition - it’s meant to be INTENDED We set out to host an Alumni Learning Exchange in Spring 2015 - a day long open space hard. There have been a few partnerships (we chose not to name them) where we struggled OUTCOME peer-to-peer learning event capped off with a presentation on Failure. We wanted to to find alignment with values, especially as it had to do with openness and transparency. discuss how to start talking about failure differently and learn from it, in order to become more effective and resilient individuals. Funny enough, it was the talk on failure that became the event’s success. INTENDED We intend for our partnerships to be co-creative around a shared ambition. We work with OUTCOME partners, invest the time and energy into the relationship, and focus on how we can build something great together. Through identifying a shared ambition, we work together to map ACTUAL From the announcement of the event we immediately did not have the interest and out a project, program or experience that would deliver on that ambition. We then identify OUTCOME engagement that we had expected. It was apparent that there was a disconnect in what assets Impact Hub would bring to the table and what assets our partners may bring, communicating the value of the event and what we had perceived the needs of alumni to and work together to make it happen. be. In the end, we cancelled the peer-to-peer learning portion of the event and opened up ACTUAL the Failure event to members and the public. We were able to make the most of the There have been a few instances where partners did not align with and deliver on the opportunity and provide a great learning opportunity nonetheless. OUTCOME same sense of openness that we believe in. What we realized is that we sometimes are We also invited alumni to a roundtable to discuss areas where they needed support, and indirectly coerced into partnerships (fear of being left out) or decide to make something received input on the best ways to support their impact on an ongoing basis. happen because of an organization’s profile. We hope that our partners, while have internal organizational processes, would make us aware of any misalignment. We ended up LEARNING pursuing these partnerships which, while some yielded amazing deliverables, we were left AND PATH Our attempt at an Alumni Learning Exchange may not have been a perceived success wondering what the next stage of the relationship would be. FORWARD looking our original vision for the event. But the pilot confirmed that our alumni do have a need for ongoing support, however before we jump into a conclusion on what the solution is, we need to take more initiative to engage our stakeholders and gain a better LEARNING We believe in driving social innovation through collaboration. It’s our mantra. We will understanding of their needs. We will continue to work to engage our alumni and curate AND PATH continue to engage with and build amazing partnerships on funding proposals, programs, this vibrant community. FORWARD and experiences. These values alignment challenges have given us a new criteria around which we look at partnerships. We look at values fit, strategic fit, openness to co-creation, and a holistic look at the assets and strengths we each bring. This renewed approach to building relationships leads to more sustained and deep partnerships in the end. 12 13
Office waste Student membership
DESCRIPTION One of our core interests is to have Impact Hub be a home for student changemakers. This largely stems from our initial engagement with college and university students as well as some faculty DESCRIPTION during Impact Hub’s development in Ottawa. There was an expressed interest in belonging to One of our core values at Impact Hub is sustainability. Many of our members - from a changemaker community that wasn’t segregated by faculty, or only consisted of students. We Bullfrog Power and The Natural Step, to Bioregional and Ottawa Centre EcoDistrict - hold also heard from students that there wasn’t a place for students across different post-secondary this as central to their mission and their operations. Ottawa is the first Bullfrog Powered institutions to connect, learn and collaborate. So we also felt that it would add tremendous Impact HUB in North America, and proud of it. However, there is one area in which we value to connect students with more established and experienced changemakers from public, aren’t able to crack the nut - office compost. If you work in an office building in Ontario private, non-profit and philanthropic sectors, and have them build relationships and apply their and think that your office composts - you’re likely wrong. That’s right, you might be in a learning while studying. Through engaging international and out-of-town students early on, we LEED certified building, but it doesn’t compost. When we signed the lease on our space we felt an increasing need and desire for this group in particular to better connect with the Ottawa were not aware of this challenge. community. We decided to launch a “student membership.” We kept things simple and recasted our Connect membership at a lower price point, to ensure that it was affordable for students and offer a further discount to incentivize purchasing it for a full semester. INTENDED You can imagine our reaction when we discovered that office buildings in Ottawa aren’t OUTCOME set up for composting. We wanted to demonstrate that as a social enterprise, we could show INTENDED With posters on campuses, connections with student associations, and connections with faculty, the way. We put out a challenge to our members to come up with composting solutions, OUTCOME we expected students to become student Hubbers and take advantage of this cross-sector and global spoke to our landlord, and it all seemed like it could head in the right direction towards community of changemakers. We expected close to 100 students, with an intention to grow from finding a solution. there. We thought that Impact Hub would play a key role is enabling student changemakers. The idea being we could demonstrate student interest in social innovation and that these connections, networks, and involvement would grow after their studies. ACTUAL Except...our experiments failed. The landlord couldn’t do anything, our vermicompost OUTCOME didn’t work out and in the end we had a mixed solution - a member would take home the compost on a weekly basis. It pains us to say that retail outlets are fitted with compost ACTUAL Five students signed up. We went further with “summer discounts”, “holiday promotions”, and services but office buildings are not. OUTCOME talking to students in class, but it yielded no additional results. We were puzzled as it didn’t match what we heard on campuses and what we heard during meetups. After a final push with promotions, we paused our efforts with student membership. We were excited to have students LEARNING We struggled for a year and a half on how we might find a solution. We had a ton of like Christian Robillard become a Hubber, but we wanted a far greater mass of students to generate AND PATH what not to do’s. In 2014, as we were designing “Launch Some Good” our social enterprise the type of transformation we were seeking. FORWARD startup weekend, we thought, “we have this massive civic issue around office composting, why not make this the theme?” And that’s what we did. We hosted 2015 Launch Some LEARNING There are layers of learnings in this experiment. We concluded that our hypothesis that post- Good with the theme “Reduce, Reuse, Recycle.” It was a huge success in raising awareness AND PATH about office building composting. We had some influential community leaders who secondary students seek a community, connections and experiences with changemakers beyond FORWARD recognized that something had to be done at the municipal and provincial levels. We the campus wasn’t necessarily false. However, there were a few flaws in our plan. Firstly, Impact aren’t yet sure when there will be a solution, but there are a number of ideas coming from Hub is a young organization and it is one of those communities and environments that can’t be explained well, one must experience it and feel it. It wasn’t the right timing. We needed to build Launch Some Good that show promise. In the meantime, one of our Hubbers has graciously awareness with students about Impact Hub first, by working with them and being in their student agreed to take home the compost as much as possible. lives and experiences. Secondly, the membership was not as optimized for students as it could have been. While in theory, it made sense to enrich their journeys, students couldn’t see themselves in it in a practical way, finally, we learned that if such experiences are part of their classes, work, and their programs, they are more likely to be engaged and involved. Since this experiment, we have developed relationships with post-secondary students through programs and on-campus entities such as: Enactus, uOttawa E-Hub, 1125 @ Carleton, and as well as Carleton University’s Masters in Philanthropy and Nonprofit Leadership program, among others. We have hosted receptions for students, involved students in Launch Some Good (our social enterprise startup weekend), and delivered classes at Impact Hub. Our intention is to continue to support social innovation journeys for students and institutions.