International Visitors and Road Safety in Australia: a Status Report

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International Visitors and Road Safety in Australia: a Status Report International Visitors and Road Safety in Australia: A Status Report edited by Jeffrey Wilks Principal Research Fellow Centre for Accident Research and Road Safety - Queensland (CARRS-Q) Barry Watson Lecturer in Road Safety Centre for Accident Research and Road Safety - Queensland (CARRS-Q) Robert Hansen Research Director Travelsafe Committee of the Queensland Parliament published by the Australian Transport Safety Bureau QUEENSLAND TRAVELSAFE COMMITTEE International Visitors & Road Safety in Australia © Commonwealth of Australia 1999 This work is copyright. Apart from any use as permitted under the CopyrightAct 1968, no part may be reproduced by any process without prior written permission from the Australian Transport Safety Bureau. Requests and inquiries concerning reproduction rights should be directed to the Austra- lian Transport Safety Bureau on telephone +61 2 62747111 or fax +61 2 62747922. The Federal Office of Road Safety (FORS) is now a division of the Australian Transport Safety Bureau. This work should be referenced as: Wilks, J., Watson, B. and Hansen , R. (Eds.) (1999). International Visitors and Road Safety in Australia: A Status Report. Canberra: Australian Transport Safety Bureau. National Library of Australia Cataloguing-in-Publication Data International Visitors and Road Safety in Australia : A Status Report ISBN 1 86435 464 X 1. Tourism - Australia. 2. Road Safety - Australia. 3. Injury Prevention - Australia. I. Wilks, Jeffrey. II. Watson, Barry. III. Hansen, Robert. IV. Australian Transport Safety Bureau. V. Federal Office of Road Safety. VI. Centre for Accident Research and Road Safety - Queensland. Desktop Publishing by: Vivienne Wilson, Teaching and Learning Support Services, Queensland University of Technology and Kim Johnston, Centre for Accident Research and Road Safety - Queensland, Queensland University of Technology. Front cover photographs courtesy of Tourism Queensland: Top left: Winton Top right: Bowen Bottom left: Brisbane Bottom right: Mossman Back cover road signs courtesy of Main Roads , Queensland. The views expressed in the various chapters are those of the authors and not necessarily those of the Editors, CARRS-Q, ATSB or the Travelsafe Committee. International Visitors & Road Safety in Australia Foreword This report is one of the tangible outcomes from a symposium held in Brisbane on 14 May 1999. The Symposium on International Visitors and Road Safety in Australia was co-hosted by the Queensland University of Technology's Centre for Accident Research and Road Safety (CARRS-Q) and the Queensland Parliament's Travelsafe Committee. As Chairman of the Travelsafe Committee, I was very pleased to be involved in bringing the symposium to fruition. It was the first national forum in Australia to examine the road safety problems faced by international visitors and, I understand, the first such forum held anywhere in the world. Its timing was no accident. Australia receives approximately 4 million international visitors each year. It has a vibrant and growing international tourism sector generating earnings in excess of $16 billion annually. Tourism researchers suggest visitor numbers will swell to 4.6 million in the year 2000 due largely to the Olympic Games in Sydney, and should remain at this level for some time. All international visitors use roads and many drive. In fact, Australia is a favourite self-drive tourist destination among visitors from many parts of the world. From surveys we know that 20% of the country's international visitors rent a motor vehicle during their stay, and 43% drive a private or company car. This combined with the predicted visitor numbers sug- gests that up to 2.8 million international drivers could be driving on Australian roads next year. Few countries experience such an influx of visitors to their roads, and Australia's 12.8 million licensed drivers will see a lot of new faces in the traffic. It is still easy, however, to overlook the road safety problems faced by tourists and to move on to bigger issues on the road safety agenda. And that is not being critical of our transport departments. After all, their job is to manage the social costs of road trauma efficiently and effectively, and international visitors comprise barely more than a few percent of the national road toll. But this issue straddles other agendas. In tourism circles, a single fatality involving international tourists can have catastrophic con- sequences, far beyond the tragedy of a single fatality and any economic value we may assign to it. Past incidents involving the deaths of international tourists in Australia have demonstrated this only too well. These cases attract frenzied attention from foreign media. Australia's image in the eyes of millions of prospective visitors can be tarnished in a matter of days. In a country with a growing economic dependence on tourism, the stigma from these single incidents can have far-reaching consequences. The Brisbane symposium was a vital first step towards a coordinated road safety strategy for interna- tional visitors. Perhaps most importantly, it brought parliamentarians, public officials and industry rep- resentatives together to discuss the issues and options to address them. This report presents papers by keynote speakers at the forum, and status reports on tourism and road safety activities provided by governments from around Australia and New Zealand. It also captures some of the main discussions from the day and offers a framework for moving forward. It is a valuable resource for any groups and individuals working in the transport and tourism sectors. I congratulate the Australian Transport Safety Bureau for having the foresight to publish this important publication. Nita Cunningham MLA Member for Bundaberg and Chairman of the Travelsafe Committee International Visitors & Road Safety in Australia International Visitors & Road Safety in Australia Preface Australia has a well-deserved reputation as a safe international travel destination. The intention of this status report is to further enhance that reputation by contributing to a `best practice' strategy for promoting road safety among international visitors. Currently, motor vehicle crashes are the leading cause of injury death for tourists world-wide.! We believe that the number of injuries and fatalities on our roads can be further reduced through coordinated efforts in the areas of educa- tion, enforcement and encouragement. To this end, the Travelsafe Committee of the Queensland Parliament and the Centre for Accident Research and Road Safety - Queensland (CARRS-Q) invited industry and government delegates to a special symposium (see Appendix A) on interna- tional visitors and road safety in Brisbane on 14 May, 1999. By drawing together interested parties from transport, tourism, politics, law, insurance, health, police, car rental companies, academia and other relevant areas of government, it was possible to raise awareness of the need to assist visitors on our roads. This was the first time many of these groups had worked together addressing common road safety issues. The results were very positive. This book is one of the concrete outcomes of the Travelsafe/CARRS-Q initiative. It pre- sents national overviews of the issues in transport, insurance, law and tourism, as well as `status reports' from State and Territory jurisdictions across Australia, and a national report from New Zealand. By sharing the information and ideas available at this point in time, we hope that new programs and initiatives will have a head start and can build on previous successes rather than reinvent the wheel. The forthcoming Sydney 2000 Olympic Games was a major catalyst for our interest in interna- tional visitors and road safety. In addition, we recognise that the `Olympic Effect' or the enhanced visitor numbers resulting from the Games, will continue at least until the year 2004. During this period Australia will be in the international spotlight and as a host nation we have an ideal oppor- tunity to develop quality road safety interventions that will assist our visitors and also provide a model for visitor care in other countries. The central focus of our work at CARRS-Q has been a recognition that driving in an unfamiliar environment can be both difficult and confusing. This applies equally for Australians driving over- seas, especially in `right side of the road' driving countries, as well as for international visitors driving on Australian roads. One of the joys of international travel is experiencing different cul- tures, sights, sounds, people and environments. However, the unfamiliar can also pose hidden dangers. In the area of road safety, we hope this book will contribute to reducing problems inter- national visitors might otherwise experience in Australia. Jeffrey Wilks, PhD Managing Editor ' Wilks, J. International tourists, motor vehicles and road safety: a review of the literature leading up to the Sydney 2000 Olympics. Journal of Travel Medicine, 1999, 6, 115-121. 1 V International Visitors & Road Safety in Australia Acknowledgments The editors would like to thank the four Keynote Presenters, session chairs, members of the Expert Panel, and all the delegates who attended the symposium on International Visitors and Road Safety held in Brisbane on 14 May, 1999. Special thanks are extended to Jane Olsen for assistance in organising the symposium, and to Trina McLellan for media liaison. As part of the broad symposium project, letters were sent to all Australian state and territory Transport
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