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ASVA Visitor Trend Report, November 2015 Dashboard Summary, November 2015

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ASVA Visitor Trend Report, November 2015 Dashboard Summary, November 2015 ASVA Visitor Trend Report, November 2015 Dashboard Summary, November 2015 Usable data was received from 196 sites. The total number of visits recorded in November 2015 Scotland Total Visitor Numbers was 1,257,559; this compares to 1,342,176 in 2014 and indicates a decrease of -6.3%. Excluding Country Parks Month of November 1,257,559 -6.3% q ASVA's Commentary and Observations for November 2015 Year-to-Date 24,272,877 3.2% p Please note that figures can only be used when there is comparable data for both years, so if you submitted figures for 2015 and do not see these in the listing, this is the reason. Including Country Parks The decrease of 6.3% may in part be weather related (see last paragraph) but it is also worth noting that November 2014 Month of November 1,834,759 -7.8% q showed an increase of 8.2% over the same month in 2013, so the comparison is with a ‘good’ month. In November 2015, 67% of respondents noted a decrease. Per Region Crucially a number of larger sites noted a downturn in numbers – Edinburgh Castle, Edinburgh Zoo, New Lanark World This report was Northern Scotland 94,007 -0.4% q Heritage Site and the Royal Botanic Garden Edinburgh. Although helping to mitigate this, there were some larger sites produced for ASVA by Eastern Scotland 716,531 -3.5% q showing an increase – Centre for Contemporary Arts, Edinburgh Bus Tours, Kelvingrove Art Gallery & Museum, National Southern Scotland 17,824 -17.0% q Museum of Scotland, Scottish National Gallery and the Scottish National Portrait Gallery. Western Scotland 1,006,397 -11.1% q Looking at the dashboard summary, all four regions of the country show a decrease and nine of the eleven categories similarly show a downturn. Per Attraction Category November 2015 was a very wet month but also mild and dull. It was the dullest November on record and the third Heritage/historic mildest since records began. Active low pressure systems throughout the month brought heavy rainfall to most areas property/stately 246,174 -13.6% q meaning that precipitation was close to 150% of average. house Museums & Galleries 659,970 -0.4% q Zoo/wildlife/safari 38,827 -28.0% q park/aquarium Sports & activities 34,624 0.2% p Forest park/regional 577,200 -10.9% q park/country park Gardens 33,304 -27.2% q Science Centre 43,039 5.6% p Distillery/whisky 37,547 -9.6% q related Visitor Centre 37,540 -25.2% q Boat Trip/Marine 36,187 -13.4% q Other 90,347 5.1% p Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 4.71 (81) 10.06 (45) 1.48 (60) 1.54 (6) 14.7% p 1.0% p -5.7% q 9.1% p For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2 Year-on-Year Visitor Numbers Visitor Numbers Month Latest -6.3% q 1,342,176 1,257,559 3,827,114 3,489,432 2,558,823 2,552,800 2,387,225 2,256,235 2,155,066 1,511,228 1,304,108 1,257,559 1,131,847 973,287 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Nov 15 Nov 14 Additional Comments Ticket SPV Retail SPV Catering SPV Ticket Spend Auchindrain In winter our visitor facilities are closed, but we offer free admission to those hardy few who want to take a walk round on 14.7% p weekdays when we are working around the museum. It's more to offer good service than anything else. £4.71 Retail Spend Camperdown Wildlife Centre November's weather was horrendous! £4.11 -5.7% q Cragganmore Distillery Visitor Cragganmore closed for season from 01.11.2015. Catering Spend Centre 9.1% p £1.57 £1.54 £1.48 Edinburgh Bus Tours Milder weather helped figures. £1.41 Edinburgh Butterfly & Insect Record November admissions - probably due to weather. World Nov 15 Nov 14 Glasgow Science Centre November operation is 5 days Wed-Sun (instead of summer operation of 7 days a week). Mclean Museum & Art Gallery Preparations for essential maintenance work have curtailed the programme. £9.97 £10.06 Spend per National Museum of Rural Life The total visitor numbers noted here takes into account National Trust visitors and those who only visit the museum café ticket sold (these visitors do not pay for entry). 1.0% p New Lanark Visitor Centre The significant drop in our Visitor Figures from November 2014 to November 2015 can be attributed to the fact that in 2014 we displayed the Great Tapestry of Scotland from 20 October – 21 November. This free exhibition drew in a substantial number of visitors, circa 13 thousand within the 5 week period. Our annual Christmas Experience event opened on 28 November 2015. _________________ 1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. Nov 15 Nov 14 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3 Site-specific report November 2015 u Responses for November 2015 were received from 196 sites. u 6 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 6 sites have not submitted results this month last year and thus do not appear in the tables below. November November 2015 2014 Y-o-Y 2015 2014 Y-o-Y Aberdour Castle 368 845 -56% Dallas Dhu Distillery 114 151 -25% Aberlour Distillery 337 307 10% Dalwhinnie Distillery Visitor Centre 1281 2026 -37% Alloa Tower 64 48 33% David Livingstone Centre 1211 747 62% Almond Valley Heritage Trust 2545 4556 -44% Dawyck Botanic Garden 1748 2016 -13% Arbroath Abbey 394 391 1% Dewar’s Aberfeldy Distillery 1715 1614 6% Arduaine Garden 141 133 6% Dirleton Castle 820 1509 -46% Argyll's Lodgings 1078 2020 -47% Discovery Point 3388 3717 -9% Auchindrain 15 33 -55% Doune Castle 2256 2276 -1% Bannockburn 2888 3729 -23% Drumpellier Country Park 53006 55099 -4% Barry Mill 264 44 500% Dryburgh Abbey 435 590 -26% Black House 68 48 42% Dumbarton Castle 554 893 -38% Blackness Castle 917 1306 -30% Dumfries Museum & Camera Obscura 517 662 -22% Blair Athol Distillery Visitor Centre 1675 2502 -33% Dunblane Cathedral 893 1176 -24% Bo'ness and Kinneil Railway 4029 3411 18% Dundee Science Centre 5228 5453 -4% Bothwell Castle 369 713 -48% Dunfermline Palace 411 942 -56% Brodick Castle 464 393 18% Dunstaffnage Castle 258 292 -12% Brodick Garden & Country Park 655 592 11% Edinburgh Bus Tours 43264 37310 16% Brodie Castle 3272 2435 34% Edinburgh Butterfly & Insect World 3516 3172 11% Broughton House & Garden 310 210 48% Edinburgh Castle 72266 77787 -7% Broughty Castle Museum 1074 1568 -32% Edinburgh Zoo 17529 29430 -40% Caerlaverock Castle 762 1059 -28% Elgin Cathedral 181 270 -33% Calderglen Country Park 54750 66859 -18% Falkland Palace & Garden 820 373 120% Callendar House 1310 2466 -47% FC Scotland - Clatteringshaws Visitor Centre 1153 1875 -39% Camperdown Wildlife Centre 1244 2949 -58% FC Scotland - Glenmore Visitor Centre 3770 4573 -18% Caol Ila Distillery Visitor Centre 248 396 -37% FC Scotland - Kirroughtree Visitor Centre 2986 3204 -7% Cardhu Distillery Visitor Centre 264 332 -20% FC Scotland - Glentrool Visitor Centre 1371 1486 -8% Castle Campbell 541 809 -33% Fort George 1259 1353 -7% Castle Fraser, Garden & Estate 93 106 -12% Fyvie Castle 120 128 -6% Chatelherault Country Park 34212 33417 2% Gallery of Modern Art 44383 43979 1% Centre for Contemporary Arts 29651 25676 15% Geilston Garden 143 30 377% City Art Centre 5628 5048 11% Georgian House 3029 2869 6% Clydebank Museum and Art Gallery 3490 4095 -15% Gladstone's Land 888 702 26% Clynelish Distillery Visitor Centre 94 119 -21% Glasgow Cathedral 10987 9007 22% Cragganmore Distillery Visitor Centre 59 142 -58% Glasgow Museums Resource Centre 1243 1256 -1% Craigmillar Castle 662 1334 -50% Glasgow Science Centre 20814 20597 1% Crarae Garden 159 16 894% Glen Ord Distillery Visitor Centre 579 827 -30% Crathes Castle, Garden & Estate 964 884 9% Glencoe 34415 34509 0% Culloden Battlefield visitor centre 3256 2840 15% Glenkinchie Distillery Visitor Centre 1663 2802 -41% Culzean Castle 1242 902 38% Glenlivet Distillery 706 18 3822% Culzean Country Park 4111 5556 -26% Greenbank Garden 410 610 -33% 4 November November 2015 2014 Y-o-Y 2015 2014 Y-o-Y Highland Safaris 1771 1462 21% Palacerigg Country Park 24357 25794 -6% Highland Wildlife Park 3860 3702 4% The People's Story 2777 3515 -21% Hill of Tarvit Mansionhouse & Garden 118 633 -81% Pitmedden Garden 135 184 -27% Holmwood 140 415 -66% Pollok House 3941 4807 -18% House for an Art Lover 557 605 -8% Priorwood Garden 180 113 59% Hugh Miller Museum & Birthplace Cottage 41 34 21% Provand's Lordship 4688 4977 -6% Huntingtower Castle 244 409 -40% Queensferry Museum 263 230 14% Huntly Castle 205 332 -38% Riverside Museum 61021 61903 -1% Inveresk Lodge Garden 62 33 88% Robert Burns Birthplace Museum 8180 21404 -62% Inverewe Garden & Estate 266 145 83% Robert Burns Centre 2403 2557 -6% Iona Abbey 171 316 -46% Robert Burns House 337 492 -32% Jedburgh Abbey 417 431 -3% Robert Smail's Printing Works 58 37 57% John Gray Centre 14756 26045 -8% Rosslyn Chapel 5145 5830 -12% Johnstons of Elgin 18119 17283 5% Rothesay Castle 174 361 -52% Kellie Castle & Garden 134 91 47% Royal Botanic Garden Edinburgh 30015 42316 -29% Kelpies Tours 728 1774 -59% Royal Burgh of Culross 82 56 46% Kelvingrove Art Gallery and Museum 72776 65565 11% Royal Lochnagar Distillery Visitor Centre 438 738 -41% Lagavulin Distillery Visitor Centre 546 618 -12% Scotland Street School Museum 5096 5304 -4% Lauriston Castle 4652 3715 25% ScotlandsPeople Centre 1324
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