Social Edens Building, Mining, and Monetizing Dynamic Online Communities
Total Page:16
File Type:pdf, Size:1020Kb

Load more
Recommended publications
-
Social Media Playbook: Everything Your Company Needs to Know to Succeed
Public Version Social Media Playbook: Everything Your Company Needs D JESS3 N to Know to Succeed Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 3.0 License on the Social Web RIGHT ELOQUA A PY CONTENT BY JESS3 & O C JOE CHERNOV (@JCHERNOV) Social Media Playbook Contents Social Media Playbook Contents INTRODUCTION MAJOR PLATFORMS > Why use this Playbook, who it > Twitter �����������������������������������������������������������������������������������������8 Technically, it’s swine flu� is for, and how to use it ����������������������������������������������4 > Facebook ������������������������������������������������������������������������������ 20 But we call it H1N1 because the hashtag’s shorter� > What social media needs to really work�������������������������������������������������������������������������5 OTHER KEY PLATFORMS: > Blogs ���������������������������������������������������������������������������������������� 24 SOCIAL MEDIA GUIDELINES > LinkedIn �������������������������������������������������������������������������������� 26 > The 5 dos and 5 don’ts > YouTube ��������������������������������������������������������������������������������� 27 of social media ������������������������������������������������������������������6 > Wikipedia ����������������������������������������������������������������������������� 28 > Delicious ������������������������������������������������������������������������������� 30 > Flickr ���������������������������������������������������������������������������������������� -
321-2011: Taxonomies, Tone, and Tweets: Where Text Analytics And
SAS Global Forum 2011 Social Media and Networking Paper 321-2011 Taxonomies, Tone and Tweets – Where text analytics and social marketing collide John Bastone, SAS Institute, Tampa, FL, USA ABSTRACT Text analytics is an established science. Social marketing has exploded in popularity. The latter phenomenon has generated an enormous amount of interest in the former. As the software landscape is quickly adapting to the needs of next year’s business, there are some core issues that companies must wrestle with in embarking on any social media analytics engagement: Listening – By growing bigger ears to hear beyond the usual sites, to pull in relevant conversations about your business. Processing – To ensure your organization understands what it is hearing. Responding – Both literally and procedurally, to ensure the organization adapts and learns from direct customer feedback. This paper will explore many different aspects of the social media analytics discipline, spanning the evolution of listening techniques, the fundamentals of word taxonomies and sentiment analysis that get discern positive and negative tone, and recommendations on how to handle tweets and any other form of real-time communications. 1 SAS Global Forum 2011 Social Media and Networking REMEMBER MOSIAC? DON’T WORRY, NEITHER DO A BILLION OTHER’S CURRENTLY ON FACEBOOK Look up the word Ubiquitous on dictionary.com, and you’ll find the following definition: “existing or being everywhere, especially at the same time”. Under that definition, it could be argued that the internet is still not that. According to stats compiled by http://www.internetworldstats.com, close to 3 out of every 10 human beings on this planet is an internet user, or just shy of 2 Billion people globally. -
What They Will Be
mEMOS TO THE FUTURE BUsiness Horizon Quarterly like to think that 30 years isn’t a particularly long time. Maybe that’s because I was born exactly that many years ago, as were millions of my cohorts in the !rst class of Generation Y, otherwise known as I“Millennials.” In its !rst 30 years, my generation has experienced !rsthand the advent and evolution of the Internet. Over the next 30 years, our generation will have an ever-increasing impact on the economy, the workplace, and the way we conduct business. We don’t know much about how the world will look in 2042, but we have plenty of ideas about how we, as a Generation, want to shape it. MILLENNIALS IN 2042 WHAT THEY WILL BE Just six years ago, I launched my own Internet-based company just as Facebook took o". What my company and Facebook have in common is that they were both founded by Millennials and rely heavily on a workforce that, like us, is digitally native. We tapped our cohort to help us think di"erently and build a di"erent kind of company. We aren’t alone in taking such actions as more of us are building a similar future. !"#$%&$'%#!()*&+), !"#$#BUSINESS HORIZONS QUARTERLY // FALL 2012 !"##$%%"&#' What are the actual idiosyncrasies that de!ne are, happen to be better at managing the always-on Generation Y and will continue to do so over the next connectivity of modern life than our Boomer parents, 30 years? To borrow a wonderfully perceptive phrase who were better at navigating mass media than their from the McLuhanite media scholar John Culkin, “We parents, and so on. -
Ethics in Social Media
Ethical Communication in the Digital Age: The Benefits and Risks of Social Media Presented by Dan Lear and Steve Thomas Bankruptcy and Commercial Litigation Section Dallas Bar Association May 6, 2015 “With great power comes great responsibility.” Spiderman’s uncle. What is Social Media A collection of services that offer new ways to communicate. Similar to print: Can send to people you know or people you don’t. They can redistribute. Can be used as evidence. Very different from print: Easy to post or publish—to thousands, even millions. Instantaneous delivery. Multimedia – text, images, videos, audio, art, schematics, anything Posting can grant rights and licensing Virtually every facet of the economy is embracing social media because of its power to communicate with so many so easily. Social Media is Very Popular Wikipedia’s list of social networking websites includes 211 entries and states that the list is not exhaustive, but is “limited to notable, well-known sites.” Major Social Media Sites: Media Launched Active Users Tumblr February 2007 225 Million blogs Twitter July 15, 2006 284 Million Google+ June 28, 2011 300 Million Instagram October 6, 2010 300 Million LinkedIn May 5, 2003 347 Million Facebook February 4, 2004 1.39 Billion John Locallo, President of the Illinois State Bar Association President’s page, September 2011 Illinois Bar Journal: “If Facebook were a nation, it would be the third largest in the world. Do I have your attention yet?” There are more social media sites, methods, channels, and formats than we could discuss in a week. "Conversationprism" by Brian Solis and JESS3 - http://www.theconversationprism.co m/. -
WIPO Re:Search Launches the America Invents Act Domain
Geneva – DECEMBER 2011 – No.6 2 WIPO RE:SEARCH LAUNCHES 6 THE AMERICA INVENTS ACT DOMAIN 17 NAME SPACE EXPANDS www.wipo.int GENEVA, DECEMBER 2011 CONTENTS 2 WIPO RE:SEARCh – IP AT WORK FOR SOCIAL BENEFIT 6 THE GLOBAL IMPACT OF THE AMERICA INVENTS ACT 8 SAFEGUARDING CulturAL HERITAGe – THE CASE OF THE SACRED WANDJINA 11 IAN HARGREAVES ON ADAPTING IP TO THE DIGITAL AGE 14 THE FUTURE OF PUBLISHING – A Veteran’S PERSPECTIVE 17 NAVIGATING AN EXPANDED DOMAIN NAME LANDSCAPE 20 DESIGN IN POLAND – TRANSITION TO MODERNITY 23 HOMAGE TO STEVE JOBS – A PIONEER OF FUNCTION AND FORM 25 THE ART OF BINOCULAR PERSPECTIVE 28 IN THE NEWS WIPO MAGAZINE ISSUE 6/2011 © World Intellectual Property Organization Editor: Catherine Jewell Acknowledgements K. Sebati, T. Bombelles, p. 2 Cover image D. Zografos, p. 8 Designer: Joanna Rusin B. Beckham, p. 17 www.wipo.int 2 DECEMBER 2011 WIPO RE:SEARCh – IP AT WORK FOR SOCIAL BENEFIT A pioneering initiative that promises to transform the public health landscape in developing countries was launched at WIPO on October 26, 2011. WIPO Re:Search is an open innovation research platform that brings together public and private-sector partners to catalyze research into the discovery, development and delivery of drugs, vaccines and diagnostics for neglected tropical diseases (NTDs), malaria and tuberculosis (TB). According to the World Health Organization (WHO), NTDs are largely a symptom of poverty and disad- vantage and blight the lives of over a billion people around the world. Hardest hit are the poorest of the poor often living in remote rural areas, urban slums, shantytowns or conflict zones. -
Chapter 1: Introduction to Social Media: an Art and Science
INTRODUCTION TO SOCIAL MEDIA 1 An Art and Science Learning Objectives LEARNING OBJECTIVES Humans of Social Media Introduction After reading this chapter, you will be How Do We Define Social Media? able to How Has Social Media Evolved? The Current State of Social Media •• Define social media Who “Owns” Social Media? •• Differentiate between social Using Social Media Strategically media platforms Which Social Media Platforms Should I Use? distribute •• Explain the evolution of social Working in Social Media media over time Bridging the Science and Practice of Social Media •• Identify the main considerations What Can Science Tell Us About Social Media? or for using social media How Is Social Media Like a Practice? strategically How Can We Bridge Science and Art •• Identify the key characteristics Effectively? of the science and art of social Chapter Summary media Thought Questions Exercises post, References HUMANS OF SOCIAL MEDIA DEIRDRE BREAKENRIDGE, AUTHOR, PROFESSOR, AND CEO OF PURE PERFORMANCE Introduction copy, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business I’ve been working in public relations and mar- of PR (with Brian Solis, 2009), and PR 2.0: New keting for 25-plus years. Although I started my Media, New Tools, New Audiences (2008). My sixth career focused on media relations and publicity, book, Answers for Modern Communicators, was todaynot I’m a chief relationship agent (CRA) and a published by Routledge in October 2017. I also communications problem solver to help organi- moved my authoring to a new platform when I zations tackle their relationship challenges and was asked to become a Lynda.com video author in build credibility and trust with the public. -
T O D a Y Software Magazine
No. 14 • August 2013 • www.todaysoftmag.ro • www.todaysoftmag.com TODAY TSM SOFTWARE MAGAZINE Provocările unui business analyst în Agile Scurtă introducere în mediul SAP Load Test folosind Windows Azure Haskell (IV) Project Manager și Business Analyst - un duet care poate face diferența în IEEE Congress on Evolutionary outsourcingul românesc Computation, 2013, Cancun ITC Spring 2013 (II) Migrare website MVC 3 și DB în Azure (III) Cum invata un artizan software: deliberate practice Istoria IT-ului clujean: Ford și Șincai Team building (II) WPF – cum stăm cu performanța? Conferința Romanian Testing Startup Transilvania Community 2013 6 27 ICT SPRING Team EUROPE 2013 (II) building (II) Ovidiu Mățan Andreea Pârvu 9 29 Istoria Provocările unui business IT-ului analyst în Agile Marius Mornea Monica Petraru 10 32 Conferința Project Manager și Business Romanian Testing Analyst - un duet care poate Community face diferența în outsourcin- 2013 gul românesc Marius Mornea Adrian Cighi 11 34 Startup Recenzia cărții: Android Apps Transilvania with Eclipse de Onur Cinar Cristian Dascălu Silviu Dumitrescu 12 36 Despre finaliștii Romanian Load Test folosind Windows Startup Awards Azure Bogdan Iordache Radu Vunvulea 15 39 Aplicații pentru previziuni Programare financiare la IEEE Congres on Funcțională Evolutionary în Computation, 2013, Cancun Haskell (IV) Silvia Răușanu Mihai Maruseac 18 41 Cum învață un artizan soft- Migrare website MVC 3 și DB în ware: deliberate practice Azure (III) Alexandru Bolboaca și Adrian Bolboacă Dragoș Andronic 21 43 Scurtă introducere Design pattern-ul în mediul SAP MVVM Victor Ionescu Andrei Moldovan 23 45 WPF – cum stăm cu Complicat performanța? sau complex Daniel Lăcătuș Simona Bonghez editorial remea vacanțelor a început, o parte am fost norocoși și ne-am luat deja concedi- ile așa că putem să ne reluăm plini de elan lucrul la birou. -
Eloqua JESS3 Social Media Probook
Social Media ProBook Except where otherwise noted, content on this site is on this site otherwise where content noted, Except 3.0 License Attribution Commons under a Creative licensed 2011 12 COPYRIGHT ELOQUA AND JESS3 AND ELOQUA COPYRIGHT Tweet #ProBook Social Media Table of Contents ProBook Foreword By Steve Rubel A few years ago at a 2007 Paley 04 05 07 08 10 12 14 Center confab, Cisco executive Steve Rubel is EVP Daniel Scheinman predicted that, Whatever New How to Operational A Day in the 8 Critical Elements to A Day in the of Global Strategy in the future, content would find us Happened Entrants Organize models Life of... Scaling Globally Life of... and Insights for through our social networks, rather Edelman. He is than requiring us to seek it out. to…? by Brad Internally By Jeremiah Scott by Ekaterina Walker & Adam a highly visible Flash forward four years later by Jesse Cohen by Joe Owyang Monty Bryan Rhoads Singer thought leader and and there’s no doubt he was right. Thomas Chernov writer on media, Increasingly relevant information - technology and whether it be from brands, the media or digital culture. individuals - is finding us through our His insights can social networks. However, with everyone be found at www. and their mother creating content, steverubel.me. standing out is becoming only more challenging. Enter this guide. Eloqua and JESS3 have once again pulled together an all- star team to share their best practices in social media. However, talk is one thing. 16 17 18 20 22 24 25 Action is another. -
Basic Information and Resources
PMGT6472 Maximizing Social Media – Rosenblatt – Page 1 of 18 M.P.S. in Political Management Spring 2019 January 14, 2019 – April 29, 2019 Maximizing Social Media PMGT6472 3 Credits Tuesday, 7:10 – 9:40 p.m. 1776 G Street, C-112 BASIC INFORMATION AND RESOURCES Instructor Alan Rosenblatt, Ph.D. Alan Rosenblatt, Ph.D., is a digital communications & social media strategist, professor & thought leader with over 25 years’ experience in digital/social politics, advocacy, media, and education. He is Director of Digital Research at Lake Research Partners & Principal, leading the Digital and Social Media Strategy Practice at turner4D. Alan co-founded the Internet Advocacy Roundtable in 2005 and in 1995 taught the world’s 1st college course on digital/social media politics at George Mason University. He’s been teaching variations of it ever since—currently at George Washington, Johns Hopkins, and American Universities, and previously at Georgetown and Gonzaga Universities. Dr. Rosenblatt was Associate Director for Online Advocacy at the Center for American Progress/CAP Action Fund from 2007-2013, where he created and managed the Center’s enterprise social media program and ran many online advocacy campaigns. He is a prolific writer, currently blogging at npENGAGE and turner4D’s Carpe Colloquium and previously at Huffington Post, Social Media Today, techPresident, Big Think, Roll Call, CQ Roll Call’s Connectivity, as well as a contributor to Campaigns & Elections. He is a frequent keynote speaker and panelist. Alan has a Ph.D., M.A. and B.A. in Political Science and can be found across social media @DrDigiPol. Contact Information (DO NOT CONTACT THROUGH BLACKBOARD) Phone Number: (703) 282-7157 Email Address: [email protected] Communication Please email me any questions or to schedule a call. -
The Marketing Power Through Social Media
THE MARKETING POWER THROUGH SOCIAL MEDIA Mathilde Segouffin A research project submitted in part fulfilment of the requirements of the degree of Bachelor of Marketing with Honours in Business Studies 9 089 words DUBLIN BUSINESS SCHOOL June 2011 Table of contents Table of contents .......................................................................................................... 2 List of Tables/Figures .................................................................................................. 4 Acknowledgements ...................................................................................................... 6 Abstract ........................................................................................................................ 7 1. INTRODUCTION .......................................................................................... 9 2. LITERATURE REVIEW ............................................................................ 11 2.1 Introduction .............................................................................................. 11 2.2 Definitions of the main concepts ............................................................. 11 2.3 New behaviour of company ..................................................................... 13 2.4 Consumers power through social media .................................................. 15 2.5 The company influence through Social media ........................................ 17 2.6 Conclusion .............................................................................................. -
Basic Information and Resources
Digital Content Creation – Halls and Thomas – Page 1 of 16 M.P.S. in Political Management Summer 2018 May 24 to July 26 Digital Content Creation PMGT 6470.11 3 Credits Thursday 7:10pm to 9:40pm Location: 1957 E Street, NW, Room 112 BASIC INFORMATION AND RESOURCES Jonathan Halls Jonathan Halls has worked in radio, television and newspapers in 25 countries. Formerly head of the BBC’s television, radio and new media training division, he has trained journalists and producers at some of the world’s leading media houses. For the past decade, he has worked mostly with newspapers transitioning to the digital world, and adult educators seeking to incorporate digital content into their teaching. He was on the jury for INMA ‘s Global Media Awards in 2017, The Asian Digital Media Awards 2018 and the Middle East Digital Media Awards 2018. He is author of three books on digital media for learning. He has a bachelor’s and master’s in education. Contact Information Email Address: [email protected] Jesse Thomas Jesse Thomas founded his agency JESS3 in 2008 in his hometown of Washington D.C. Working for clients like Google, Nike and NASA. Inc Magazine named Jesse as one of the “30 Under 30” top entrepreneurs in 2012. Mashable described him as “one of the webs hottest designers”. He published a graphic novel about Steve jobs called “the zen of Steve jobs” with Forbes. Well known for data visualization, animations and infographics, he also enjoys collage art and photography. Contact Information Phone Number: (571) 231-4308 Email Address: [email protected] Communication The best way to communicate with Jonathan is via email. -
Investigating the Role of Online Social Media in Consumer-Firm Relationships Janna Cole Coastal Carolina University
Coastal Carolina University CCU Digital Commons Honors College and Center for Interdisciplinary Honors Theses Studies Fall 12-15-2011 Investigating the Role of Online Social Media in Consumer-Firm Relationships Janna Cole Coastal Carolina University Follow this and additional works at: https://digitalcommons.coastal.edu/honors-theses Part of the Marketing Commons Recommended Citation Cole, Janna, "Investigating the Role of Online Social Media in Consumer-Firm Relationships" (2011). Honors Theses. 89. https://digitalcommons.coastal.edu/honors-theses/89 This Thesis is brought to you for free and open access by the Honors College and Center for Interdisciplinary Studies at CCU Digital Commons. It has been accepted for inclusion in Honors Theses by an authorized administrator of CCU Digital Commons. For more information, please contact [email protected]. 1 2 Table of Contents I. INTRODUCTION 3 II. LITERATURE REVIEW 4 III. METHOD 12 IV. RESULTS 12 V. CONCLUSIONS 15 REFERENCES 17 APPENDIX 20 3 I. Introduction The online media landscape is rapidly changing upon the development of web technologies that enable internet users to interact and share information with each other. More connected than ever before, people from around the world are able to converse through media such as social networking websites, blogs, wikis, video sharing websites, forums, and online communities. These online social media platforms, collectively referred to as “Web 2.0 tools,” have been growing in popularity in terms of usage since about 2003. More recently, companies have recognized the value in communicating with their stakeholders through Web 2.0 social media applications, though how they should use the technologies is debated.