Notice of Opposition Opposer Information Applicant Information

Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA435077 Filing date: 10/11/2011 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Notice of Opposition

Notice is hereby given that the following party opposes registration of the indicated application. Opposer Information

Name Equifax Inc. Granted to Date 10/12/2011 of previous extension Address 1550 Peachtree Street, N.W. Atlanta, GA 30309 UNITED STATES

Attorney Christine P. James information Kilpatrick Townsend & Stockton LLP 1100 Peachtree Street, Suite 2800 Atlanta, GA 30309 UNITED STATES [email protected], [email protected], [email protected], [email protected], [email protected] Applicant Information

Application No 85179322 Publication date 06/14/2011 Opposition Filing 10/11/2011 Opposition 10/12/2011 Date Period Ends Applicant Antoine Pierre-Louis 255 West 36th Street 8th Fl New York, NY 10018 UNITED STATES Goods/Services Affected by Opposition

Class 035. First Use: 2008/01/01 First Use In Commerce: 2008/01/01 All goods and services in the class are opposed, namely: Financial records management Grounds for Opposition

Priority and likelihood of confusion Trademark Act section 2(d) Dilution Trademark Act section 43(c) Marks Cited by Opposer as Basis for Opposition

U.S. Registration 1027544 Application Date 03/10/1975 No. Registration Date 12/16/1975 Foreign Priority NONE Date Word Mark EQUIFAX Design Mark Description of NONE Mark Goods/Services Class 036. First use: First Use: 1975/02/28 First Use In Commerce: 1975/03/04 INSURANCE RISK INFORMATION REPORTING SERVICES CONCERNING POTENTIAL POLICY HOLDERS

U.S. Registration 1045574 Application Date 07/09/1975 No. Registration Date 08/03/1976 Foreign Priority NONE Date Word Mark EQUIFAX Design Mark Description of NONE Mark Goods/Services Class 035. First use: First Use: 1975/02/28 First Use In Commerce: 1975/03/04 CONDUCTING INVESTIGATIONS AND REPORTING ON INDIVIDUALS AND FIRMS CONCERNING CREDIT, CHARACTER AND FINANCES IN CONNECTION WITH INSURANCE, CREDIT, EMPLOYMENT AND CLAIMS REPORTING SERVICES

U.S. Registration 1644585 Application Date 02/09/1990 No. Registration Date 05/14/1991 Foreign Priority NONE Date Word Mark EQUIFAX Design Mark Description of NONE Mark Goods/Services Class 035. First use: First Use: 1975/02/28 First Use In Commerce: 1975/03/04 commercial information agency services for businesses in the areas of real estate, property valuations, pre-employment screening, energy utilization, motor vehicle reports, consumer marketing, credit information, and life, health, property and casualty insurance; marketing services, namely, market research, market data analysis, consulting services in the area of marketing programs, conducting and analyzing survey research, providing mailing lists, and direct mail advertising services; target marketing services,namely, providing demographic, socioeconomic and financial information for target marketing purposes, and market analysis; data processing services in the field of account billing, monitoring and collecting; and business management services, namely, account billing, monitoring and collecting Class 036. First use: First Use: 1975/02/28 First Use In Commerce: 1975/03/04 consulting services in the field of life, health, property and casualty insurance; credit information services, namely, providing credit information relating to consumer or commercial applicants for credit, mortgage loans, utility services and employment, and to fraud prevention; providing credit application processing; credit inquiry and consulting services; and real estate appraisal services Class 042. First use: First Use: 1975/00/00 First Use In Commerce: 1975/00/00 providing on-line access to computer databases containing information relating to applicants for insurance, credit, mortgage loans, and employment, and relating to motor vehicle reports, to debt servicing, and to demographic, socioeconomic and financial data for target marketing; conducting and analyzing safety and loss control surveys; collection and provision of medical histories, physical measurements and other health information; and consulting services in the field of effective energy utilization

U.S. Registration 2179258 Application Date 09/30/1996 No. Registration Date 08/04/1998 Foreign Priority NONE Date Word Mark EQUIFAX DECISION POWER Design Mark Description of NONE Mark Goods/Services Class 036. First use: First Use: 1997/04/01 First Use In Commerce: 1997/04/01 evaluation of consumer credit data, namely, providing customers with point of sale consumer information and consumer identification

U.S. Registration 2615711 Application Date 09/07/1999 No. Registration Date 09/03/2002 Foreign Priority NONE Date Word Mark EQUIFAX RAPIDRESOLVE Design Mark

Description of NONE Mark Goods/Services Class 036. First use: First Use: 2000/02/00 First Use In Commerce: 2000/02/00 financial services, namely providing credit grantors with updated consumer credit information

U.S. Registration 2714088 Application Date 08/31/2000 No. Registration Date 05/06/2003 Foreign Priority NONE Date Word Mark EQUIFAX ID ADVISOR Design Mark

Description of NONE Mark Goods/Services Class 036. First use: First Use: 2000/09/00 First Use In Commerce: 2000/09/00 Financial services, namely, providing financial risk reduction advice and information in the field to financial risk reduction to credit grantors U.S. Registration 2896013 Application Date 06/19/2000 No. Registration Date 10/19/2004 Foreign Priority NONE Date Word Mark EQUIFAX EPORT Design Mark

Description of NONE Mark Goods/Services Class 036. First use: First Use: 2000/05/00 First Use In Commerce: 2000/05/00 information services, namely, providing credit information via a global computer network

U.S. Registration 3010379 Application Date 08/27/2004 No. Registration Date 11/01/2005 Foreign Priority NONE Date Word Mark EQUIFACTS Design Mark

Description of NONE Mark Goods/Services Class 036. First use: First Use: 2004/06/00 First Use In Commerce: 2004/06/00 Providing credit information and statistics to consumers via a global information network

Attachments 75793456#TMSN.gif ( 1 page )( bytes ) 76120012#TMSN.gif ( 1 page )( bytes ) 76072976#TMSN.gif ( 1 page )( bytes ) 76610262#TMSN.gif ( 1 page )( bytes ) 2011.10.11 Notice of Opposition (Equitix).pdf ( 10 pages )(36006 bytes ) Exhibit A - Information Week Articles.pdf ( 10 pages )(195395 bytes ) Exhibit B Fintech.pdf ( 12 pages )(154575 bytes ) Exhibit C - Equifax Registrations.pdf ( 10 pages )(268931 bytes ) Exhibit D Equitix Home Page.pdf ( 9 pages )(542722 bytes )

Certificate of Service

The undersigned hereby certifies that a copy of this paper has been served upon all parties, at their address record by First Class Mail on this date. Signature /Sabina A. Vayner/ Name Sabina A. Vayner Date 10/11/2011 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

EQUIFAX INC., ) ) Opposition No. ______Opposer, ) ) Application Serial No. 85/179,322 v. ) ) Mark: EQUITIX ANTOINE PIERRE-LOUIS, ) ) Applicant. )

NOTICE OF OPPOSITION

Opposer Equifax Inc. (“Equifax”), a Georgia corporation with a principal place of business at 1550 Peachtree Street, N.W., Atlanta, Georgia 30309, believes that it will be damaged by registration of the EQUITIX mark set forth in application Serial No. 85/179,322

(the “Application”), owned by Applicant Antoine Pierre-Louis, an individual residing at 255

West 36th Street, 8th Floor, New York, New York 10018 (“Applicant”), and states the following for its opposition to that Application, in accordance with the provisions of 15

U.S.C. § 1063:

1. Equifax is a global leader in information solutions, leveraging one of the largest sources of consumer and commercial data with advanced analytics and proprietary technology to provide businesses and consumers with credit intelligence, portfolio management, fraud detection, decisioning technology, identity protection, financial management, and marketing services, among others.

2. Equifax is the owner of the EQUIFAX trademark, which it continually has used in United States commerce in connection with a wide range of financial-related information and consulting services since at least as early as 1975, and which it continues to use today (the “EQUIFAX Mark”).

3. Considered one of the three largest credit agencies in the United States,

Equifax generated $1.86 billion dollars in revenue in 2010 alone. Today, Equifax operates in the United States and in fifteen other countries throughout North America, Latin America,

Europe, and Asia, is a member of Standard & Poor’s (S&P) 500® Index, and is publicly- traded on the New York Stock Exchange.

4. For nearly a decade, Equifax has been listed on the InformationWeek 500, a prestigious listing of the nation’s largest and most innovative providers of information technology. In 2007, Equifax was named one of InformationWeek’s “Magnificent Seven,” placing it among the top seven companies to have achieved the highest scores on the

InformationWeek 500 list within the preceding five years, with Equifax as the only information solutions company on the “Magnificent Seven” list. In 2010, Equifax was ranked #29 on the InformationWeek 500 list and was named a finalist in the banking and financial services category. True and correct printouts from InformationWeek’s website and

Equifax’s website, reflecting these honors, are attached as Exhibit A.

5. Among other accolades recently received by Equifax, Equifax was honored for the sixth consecutive year as a technology leader in the 2010 FinTech 100 list published by

Bank Technology News and Financial Insights, ranking 20th in the annual listing of technology companies that derive more than one-third of their revenue from the financial services industry. Of the 100 companies featured on the list, Equifax was the only information solutions company ranked in the top 25 for the last four years. Additionally,

Equifax was the recipient of two Mortgage Technology Magazine Awards in 2010 (the Fix-It

2 Award and the Steve Fraser Award), which it received during the 2010 Mortgage Bankers

Association Convention & Expo. True and correct printouts of news articles, as well as a copy of the 2010 FinTech 100 list from the American Banker website, reflecting these honors, are attached as Exhibit B.

6. In addition to its common law rights, Equifax is the owner of several United

States trademark registrations of the EQUIFAX Mark, including the following:

(a) EQUIFAX (Reg. No. 1,027,544) for “insurance risk information reporting services concerning potential policy holders” in Class 36;

(b) EQUIFAX (Reg. No. 1,045,574) for “conducting investigations and reporting on individuals and firms concerning credit, character and finances in connection with insurance, credit, employment and claims reporting services” in Class 35;

(c) EQUIFAX (Reg. No. 1,644,585) for “commercial information agency services for businesses in the areas of real estate, property valuations, pre-employment screening, energy utilization, motor vehicle reports, consumer marketing, credit information, and life, health, property and casualty insurance; marketing services, namely, market research, market data analysis, consulting services in the area of marketing programs, conducting and analyzing survey research, providing mailing lists, and direct mail advertising services; target marketing services, namely, providing demographic, socioeconomic and financial information for target marketing purposes, and market analysis; data processing services in the field of account billing, monitoring and collecting; and business management services, namely, account billing, monitoring and collecting” in Class

35; “consulting services in the field of life, health, property and casualty insurance; credit information services, namely, providing credit information relating to consumer or

3 commercial applicants for credit, mortgage loans, utility services and employment, and to fraud prevention; providing credit application processing; credit inquiry and consulting services; and real estate appraisal services” in Class 36; and “providing on-line access to computer databases containing information relating to applicants for insurance, credit, mortgage loans, and employment, and relating to motor vehicle reports, to debt servicing, and to demographic, socioeconomic and financial data for target marketing; conducting and analyzing safety and loss control surveys; collection and provision of medical histories, physical measurements and other health information; and consulting services in the field of effective energy utilization” in Class 42;

(d) EQUIFAX DECISION POWER (Reg. No. 2,179,258) for

“evaluation of consumer credit data, namely, providing customers with point of sale consumer information and consumer identification” in Class 36;

(e) EQUIFAX RAPIDRESOLVE (Reg. No. 2,615,711) for “financial services, namely, providing credit grantors with updated consumer credit information” in

Class 36;

(f) EQUIFAX ID ADVISOR (Reg. No. 2,714,088) for “financial services, namely, providing financial risk reduction advice and information in the field to financial risk reduction credit grantors” in Class 36;

(g) EQUIFAX EPORT (Reg. No. 2,896,013) for “information services, namely, providing credit information via a global computer network” in Class 36; and

(h) EQUIFACTS (Reg. No. 3,010,379) for “providing credit information and statistics to consumers via a global information network” in Class 36.

4 (collectively, the “EQUIFAX Registrations”). True and correct copies of the Certificates of

Registration for each of the EQUIFAX Registrations are attached as Exhibit C.

7. Equifax has complied with all of the requirements necessary to maintain each of its EQUIFAX Registrations, and the EQUIFAX Registrations are valid and subsisting.

Affidavits have been filed in accordance with Sections 8 and 15 of the Lanham Act, 15

U.S.C. §§ 1058 and 1065, for Registration Nos. 1,027,544; 1,045,574; 1,644,585; 2,179,258;

2,615,711; 2,714,088; and 2,896,013, and these registrations now are incontestable.

8. The EQUIFAX Mark is an inherently distinctive indicator of origin that, by virtue of continuous, long-standing and extensive use, advertising, and promotion by

Equifax, has acquired a high degree of recognition and distinctiveness and has become symbolic of the extensive goodwill and quality of services offered by Equifax. The public and the trade are familiar with and identify the EQUIFAX Mark with Equifax and, by reason of this identification, services associated with the mark are understood by the public and trade to be marketed and provided by Equifax or under Equifax’s authority.

9. Additionally, because of the high degree of inherent and acquired distinctiveness associated with Equifax’s EQUIFAX Mark, the length of time and extent to which Equifax has used the EQUIFAX Mark, the extensive advertising and publicity the

EQUIFAX Mark has received, the substantial trading area in which the EQUIFAX Mark is used, the lack of significant third party use of the EQUIFAX Mark or a phonetic equivalent thereof, and the high degree of consumer and trade recognition of the EQUIFAX Mark, the

EQUIFAX Mark is a famous trademark in accordance with the provisions of 15 U.S.C.

§ 1125(c)(1).

5 10. On November 17, 2010, Applicant applied to register the EQUITIX mark for

“financial records management” in Class 35, which application was assigned Serial No.

85/179,322 (“Applicant’s Mark”).

11. Additionally, on information and belief, Applicant owns and operates a website at www.equitix.biz, through which Applicant advertises and provides “total financial services to individuals, large and small businesses and other agencies,” including but not limited to, financial planning, bank financing, strategic business planning, and recordkeeping services. True and correct copies of printouts from Applicant’s website are attached as

Exhibit D.

GROUND I LIKELIHOOD OF CONFUSION

12. Equifax incorporates by reference the allegations contained in Paragraphs 1-11 as if fully set forth herein.

13. Because of the high degree of inherent and acquired distinctiveness of the

EQUIFAX Mark, the length of time and extent to which Equifax has used the EQUIFAX

Mark, the vast advertising and publicity the EQUIFAX Mark has received, the substantial trading area in which the EQUIFAX Mark is used, the lack of significant third party use of the EQUIFAX Mark or a phonetic equivalent thereof, and the high degree of consumer and trade recognition of the EQUIFAX Mark, the EQUIFAX Mark is a well-known and strong trademark, deserving of a broad scope of legal protection.

14. The services recited in Applicant’s Application are very similar to the services that Equifax currently provides in intrastate and interstate commerce in connection with its

EQUIFAX Mark, and which it has provided since long prior to any actual or constructive use

6 of Applicant’s Mark. Moreover, Applicant uses the EQUITIX mark in connection with services that are identical to services offered by Equifax, namely, financial-related services.

15. Applicant’s EQUITIX mark is very similar in sight, sound, appearance, and commercial impression to Equifax’s EQUIFAX Mark, differing only in the substitution of the letters “FA” with “TI” in the middle of the mark, with both the beginning prefix and ending suffix of the parties’ marks being identical.

16. Applicant had constructive knowledge and, on information and belief, also had actual knowledge of Equifax’s rights in the EQUIFAX Mark prior to adopting Applicant’s

Mark.

17. Equifax will be damaged by registration of Applicant’s Mark because the mark so resembles the EQUIFAX Mark as to be likely to cause confusion, mistake, and deception, particularly in view of the high degree of similarity between the parties’ respective marks and closely related nature of the parties’ respective services. Persons familiar with the EQUIFAX Mark and the services offered under the EQUIFAX Mark would be likely to believe erroneously that Applicant’s services are the services of Equifax or are authorized, endorsed, sponsored, or licensed by Equifax. Thus, registration of Applicant’s

Mark on the Principal Register would be inconsistent with Equifax’s strong prior rights in its

EQUIFAX Mark under 15 U.S.C. §§ 1052(d) and 1063.

GROUND II DILUTION OF THE FAMOUS EQUIFAX MARK

18. Equifax incorporates by reference the allegations contained in Paragraphs 1-17 as if fully set forth herein.

7 19. Because of the high degree of inherent and acquired distinctiveness of the

EQUIFAX Mark, the length of time and extent to which Equifax has used the EQUIFAX

15 U.S.C. § 1125(c)(1).

20. The EQUIFAX Mark became famous long before Applicant’s actual or constructive use of Applicant’s Mark.

21. Applicant’s Mark, when used on or in connection with the applied-for services and the services advertised on Applicant’s website, likely would lessen the capacity of

Equifax’s famous EQUIFAX Mark to identify and distinguish Equifax’s services and, as such, would likely cause dilution of the EQUIFAX Mark in violation of 15 U.S.C. §§ 1052 and 1125(c).

22. Applicant had constructive knowledge and, on information and belief, also had actual knowledge of the fame of Equifax’s EQUIFAX Mark prior to adopting Applicant’s

Mark.

23. Equifax will be damaged by registration of Applicant’s Mark because such registration would support and assist Applicant in the likely diluting use of the EQUIFAX

Mark. Thus, registration of Applicant’s Mark on the Principal Register would be inconsistent with Equifax’s fame and strong prior rights in its EQUIFAX Mark under 15

U.S.C. § 1063(a).

8 CONCLUSION

24. Equifax therefore requests that the Board sustain this proceeding in Equifax’s favor by refusing registration to the EQUITIX mark underlying Application Serial No.

85/179,322.

25. The required $300.00 opposition fee is being electronically submitted with this

Notice of Opposition. The Director is authorized to debit Kilpatrick Townsend & Stockton

LLP’s Trademark Deposit Account No. 20-1430 for any deficiency in the required fee.

This 11th day of October, 2011.

Respectfully submitted,

Christine P. James Alicia Grahn Jones Sabina A. Vayner KILPATRICK TOWNSEND & STOCKTON LLP 1100 Peachtree Street, Suite 2800 Atlanta, Georgia 30309-4528 Telephone: (404) 815-6500 Facsimile: (404) 815-6555

Attorneys for Opposer Equifax Inc.

9 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

EQUIFAX INC., ) ) Opposition No. ______Opposer, ) ) Application Serial No. 85/179,322 v. ) ) Mark: EQUITIX ANTOINE PIERRE-LOUIS, ) ) Applicant. )

CERTIFICATE OF SERVICE

This is to certify that the attached Notice of Opposition was served on Applicant on October 11, 2011 via first-class mail addressed to:

Antoine Pierre-Louis Equitix Inc. 255 W. 36th Street, Floor 8 New York, NY 10018

Attorney for Opposer

CERTIFICATE OF TRANSMITTAL

This is to certify that the attached Notice of Opposition is being filed electronically with the TTAB via ESTTA on October 11, 2011.

Attorney for Opposer

EXHIBIT A Page 1 of 3

InformationWeek 500: Magnificent Seven

These hard-charging companies--the seven top scorers over the last five years in the InformationWeek 500--know the meaning of the words 'consistent' and 'innovation.'

By John Soat, InformationWeek September 18, 2007 URL: http://www.informationweek.com/news/201805973

Consistent" and "innovation" aren't generally uttered in the same breath. Consistency is defined by steadiness, an even-handed conservatism, harmony; innovation implies convulsive change.

But consistent innovation is the hallmark of the companies that make up InformationWeek's Magnificent Seven-- the seven companies that ranked the highest, by average, on the InformationWeek 500 list over the last five years.

Leading organizations are embracing business analytics to identify their most profitable customers and trump rivals.

Review 8 business analytics essentials and learn how to get started.

Several of the Magnificent Seven have technology at the core of how they conduct their business, but even those that don't share a common vision of the central importance IT holds in driving business forward.

E.&J. Gallo Winery, first among the Magnificent Seven, exemplifies consistent innovation. Gallo has placed within the top 50 on the InformationWeek 500 every year since 2003 and was our No. 1 company in 2004.

Gallo has made extensive use of wireless technology, from its manufacturing facilities to its vineyards to its sales force in the field. The winemaker also developed a sophisticated real-time supply chain optimization system, called Gallo Edge, that benefits the company, its distributors, and its retailers. "We're very involved in how we extend to the consumer side," says CIO Kent Kushar.

No. 2 on the Magnificent Seven is Bank of New York Mellon, created from the merger of Bank of New York and Mellon Financial Services in a $16.5 billion deal that closed earlier this year. Mellon Financial Services scored in the top 50 on the InformationWeek 500 four out of the last five years, ranking 18th in 2004. One area click image to view the where Mellon prides itself, and one that's a hallmark among the Magnificent Seven, Magnificent Seven is customer service. "All IT people are cognizant about how what they do affects Image Gallery external customers," says Peter Johnson, senior VP in charge of enterprise architecture and shared software components. "And a lot, including myself, speak to external customers directly."

http://www.informationweek.com/news/201805973?printer_friendly=this-page 10/11/2011 Page 2 of 3

Third is Principal Financial Group, a leading provider of insurance and financial services and the No. 1 company on last year's InformationWeek 500. A large part of Principal's success can be attributed to the value management places on IT. "We rarely talk about IT as a cost center," says CIO Gary Scholten. "IT funding is always talked about in terms of an investment."

Scholten strives to have technology ready "before the business comes and asks for it." Principal's IT department started working on mobile technology before its business advantages for the company were apparent. Now one of its most innovative customer-service efforts is a feature called Worksite, where sales reps use mobile technology to go online during sit-down meetings with a company's employees, even on shop floors, to view their investment status.

PROVEN TRACK RECORDS

FedEx, another member of the Magnificent Seven, has demonstrated its business technology chops year after year. One of FedEx's most ambitious IT initiatives over the last few years was a project known as 6x6, the brainchild of CIO Rob Carter. The 6x6 objectives speak to the company's pragmatic approach to technology: Establish global IT infrastructure standards and processes; deliver IT solutions more quickly; target IT spending to help customer satisfaction; partner with FedEx's business units; rotate IT workers to different positions regularly; and simplify information access through a company-wide data integration project.

Unlike FedEx, General Motors isn't known as a tech innovator--except by those who know Ralph Szygenda. GM's CIO inherited a suffocating outsourcing deal with EDS and inefficient and inconsistent processes. Szygenda streamlined the automaker's IT systems and rebid the outsourcing work to be shared among multiple IT service providers with the requirement that they employ standard processes. The result: GM cut $800 million in IT spending and reduced the time it takes to get from concept car to finished product, formerly four years, to 18 months.

Wyeth, sixth on our list of overachievers, has used IT to cut costs and improve service to its distribution partners. In 2003, Wyeth became one of the first domestic pharmaceutical companies to outsource management of its clinical trial data offshore, to an Accenture facility in Bangalore, India, a risky--and controversial--move. In 2004, Wyeth introduced a supply chain feature it calls "customer-specific scorecards" that measures logistics performance from receipt of purchase orders through delivery of products, and then shares that information with its distributors to help root out problems.

Consistency is the watchword at Equifax, No. 7 on our list. One of three major credit-data reporting companies in the United States, Equifax ranked third on the InformationWeek 500 in 2005. "We're all about delivering the transactions every day," CIO Rob Webb says.

The company is all about using IT to create new products for its customers, both consumers and commercial institutions, including 30 of the top banks in the United States. The company does that through a series of "Growth Council" meetings and new product reviews that include business and IT execs. Over the past year, Equifax has introduced more than 50 new products around the world, built using its core proprietary data. "Our technology strategies and business strategies are one in the same," Webb says.

For these seven companies, consistent innovation doesn't mean dabbling with bleeding-edge technology; it means delivering results. The most important thing about being innovative, says Bank of New York Mellon's Johnson, "is that it's relevant to customers and products."

http://www.informationweek.com/news/201805973?printer_friendly=this-page 10/11/2011 Page 3 of 3

http://www.informationweek.com/news/201805973?printer_friendly=this-page 10/11/2011 Equifax Honored by InformationWeek 500¿s ¿Magnificent Seven¿ Page 1 of 2

Press Release

Equifax Honored by InformationWeek 500's "Magnificent Seven"

ATLANTA, September 18, 2007 - Equifax Inc. (NYSE: EFX)today announced that it was named one of InformationWeek’s Magnificent Seven – a ranking of the top seven companies that have achieved the highest scores on the InformationWeek 500 list for the past five years. This marks the sixth consecutive year that Equifax, a leading provider of information solutions, placed on the InformationWeek 500, a prestigious listing of the nation’s largest and most innovative providers of information technology. Equifax was the only information solutions company spotlighted on the Magnificent Seven list. The other honorees included E&J Gallo Winery, Bank of New York Mellon, Principal Financial Group, FedEx, General Motors, and Wyeth. "Equifax is honored to be included among this listing of companies," said Rick Smith, Chairman and CEO, Equifax. "This honor is a tribute to Equifax’s continued commitment and investment in new product development and technologies that deliver new solutions to our customers’ challenges around the world." Now in its 19th year, the InformationWeek 500 tracks the technology strategies and investments of America’s best-known companies. Available at www.informationweek.com, the list recognizes companies that have demonstrated excellence and innovation in their business-technology practices. This annual survey, which examines companies spanning 21 industries, analyzes core areas of operation, including IT budgets, technology deployment, e-business, customer knowledge, infrastructure, and business technology strategies. Throughout its history, Equifax has earned a strong reputation for its continued investments in new technologies. Nearly 1,000 organizations, including many of the world’s largest financial institutions and leading utilities use Equifax technology. In fact, 30 of the top 50 banks rely on Equifax’s risk decisioning solutions, which are powered by Equifax Enabling Technologies platforms. About Equifax (www.equifax.com) Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers. Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability. Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being. Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately 6,900 people in 14 countries through North America, Latin America and Europe. Equifax is a member of Standard & Poor’s (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX. Equifax is a registered trademark of Equifax Inc., Atlanta, Georgia. All rights reserved. Equifax is a registered trademark of Equifax Inc., Atlanta, Georgia. All rights reserved. Equifax is not responsible for third party websites or content accessible through this release.

http://www.equifax.com/cs7/ContentServer?childpagename=EFX%2FEFX_News_C%2FPressReleasePage&c=EFX_News_C... 10/11/2011 Equifax Honored by InformationWeek 500¿s ¿Magnificent Seven¿ Page 2 of 2

Equifax Honored by InformationWeek 500's "Magnificent Seven"

Contact Information: David Rubinger Media Relations (404) 885-8555 [email protected]

http://www.equifax.com/cs7/ContentServer?childpagename=EFX%2FEFX_News_C%2FPressReleasePage&c=EFX_News_C... 10/11/2011 InformationWeek | 2010 InformationWeek 500 | Rankings Page 1 of 2

View the 2010 InformationWeek Top 250 Listings by: COMPANY (ALPHABETICAL) NUMERICAL RANKING INDUSTRY (ALPHABETICAL) View Entire 500 List

1-50 | 51-100 | 101-150 | 151-200 | 201- Companies 1-50 250

Revenue in Highest ranking IT Rank Company Title Industry millions ($) executive Banking & Financial 1 The Vanguard Group Inc. 2,300 Paul Heller Managing Dir. & CIO Services InterContinental Hotels Group 2 1,680 Tom Conophy Exec. VP & CIO Hospitality & Travel (IHG) 3 Colgate-Palmolive Co. 15,327 Tom Greene VP & CIO Consumer Goods Exec. VP Global Services Biotechnology & 4 Merck 27,428 J. Chris Scalet & CIO Pharmaceuticals University of Pittsburgh Medical Daniel S. 5 7,721 Sr. VP & CIO Healthcare & Medical Center (UPMC) Drawbaugh 6 Coca-Cola Enterprises Inc. 21,645 Esat Sezer Sr. VP & CIO Consumer Goods 7 USAA 17,558 Greg Schwartz Sr. VP of IT & CIO Insurance 8 Healthways Inc. 718 Scott Blanchette Sr. VP & CIO Healthcare & Medical 9 Verizon Wireless 62,100 Ajay Waghray VP of IS & CIO Telecommunications Exec. VP & Global CIO & Consulting & Business 10 Monster Worldwide 905 Darko Dejanovic Head of Product Services Sr. VP of eBusiness 11 United Stationers Supply Co. 4,700 S. David Bent Distribution Services & Corp. CIO 12 Associated Press -- Lorraine Cichowski Sr. VP & CIO Media & Entertainment Cincinnati Children's Hospital 13 1,400 Marianne F. James Sr. VP & CIO Healthcare & Medical Medical Center Banking & Financial 14 Knight Capital Group Inc. 1,162 Steven J. Sadoff Exec. VP & CIO Services 15 Old Dominion Freight Line Inc. 1,245 Ken Erdner VP of IT Logistics & Transportation Banking & Financial 16 IntercontinentalExchange Inc. 995 Edwin Marcial Sr. VP & CTO Services Consulting & Business 17 ProQuest LLC -- Bipin Patel CIO Services Consulting & Business 18 Acxiom Corp. 1,277 David Guzman Sr. VP & CIO Services 19 General Motors Co. -- Terry Kline VP of IT & CIO Automotive Banking & Financial 20 First Horizon National Corp. 2,010 Bruce Livesay Exec. VP & CIO Services 21 Harleysville Group Inc. 1,100 Jon Griggs VP & CIO Insurance 22 Sparrow Health System 875 Thomas Bres VP & CIO Healthcare & Medical 23 Do it Best Corp. 2,460 Mike Altendorf VP of IT Distribution 24 Mansfield Oil Co. 5,100 Doug Haugh Exec. VP & CIO Energy & Utilities 25 Exelon Corp. 17,318 Daniel C. Hill Sr. VP & CIO Energy & Utilities Retail: Specialty 26 McCoy Corp. 525 Dennis Strong Sr. VP & CIO Merchandising Consulting & Business 27 iQor Inc. 348 Vikas Kapoor President & CEO Services Biotechnology & 28 Eli Lilly & Co. 21,836 Michael C. Heim Sr. VP & CIO Pharmaceuticals Banking & Financial 29 Equifax Inc. 1,825 David C. Webb CIO Services Consulting & Business 30 Dunham & Smith Agencies -- Mike Skinner CIO Services Michael K. Exec. VP Supply Chain, Retail: Specialty 31 Ross Stores Inc. 7,200 Kobayashi Allocation & CIO Merchandising 32 Armada Supply Chain Solutions 1,250 Joseph Brado VP & CIO Logistics & Transportation 33 Concentra Inc. 754 Suzanne Kosub Sr. VP & CIO Healthcare & Medical 34 Stewart Information Services Corp. 1,707 Murshid Khan Sr. VP & CIO Insurance 35 Herbalife Ltd. 2,325 Mark Schissel CIO Consumer Goods 36 Waste Management Inc. 11,791 Puneet Bhasin Sr. VP & CIO Logistics & Transportation 37 Acuity, A Mutual Insurance Co. 745 Neal Ruffalo VP & CIO Insurance 38 Hewlett-Packard Co. 114,552 Randy Mott Exec. VP & CIO Information Technology 39 Alberto-Culver Co. 1,434 Tony Bender VP & CIO Consumer Goods President, Global 40 Procter & Gamble Co. 79,029 Filippo Passerini Consumer Goods Business Services & CIO 41 Royal Caribbean Cruises Ltd. 5,890 Bill Martin VP & CIO Hospitality & Travel 42 Avon Products Inc. 10,383 Donagh Herlihy Sr. VP of IT & CIO Consumer Goods Pacific Northwest National Consulting & Business 43 1,100 Jerry Johnson CIO Laboratory Services Todd Rothenhaus, 44 Caritas Christi Health Care -- Sr. VP & CIO Healthcare & Medical MD 45 Pegasus Solutions Inc. -- Mike Kistner CEO Hospitality & Travel

http://www.informationweek.com/iw500/2010/top250 10/11/2011 InformationWeek | 2010 InformationWeek 500 | Rankings Page 2 of 2

VP of Enterprise 46 Lockheed Martin Corp. 45,189 Sondra Barbour Manufacturing Business Services & CIO Sr. VP Corp. Svc. Center 47 Del Monte Foods Co. 3,627 Marc L. Brown Consumer Goods & CIO Biotechnology & 48 Teva Pharmaceuticals U.S.A. Inc. 13,899 Jimmy Z. Wang VP & CIO Pharmaceuticals Banking & Financial 49 PNC Financial Services Group Inc. 16,228 Anuj Dhanda Exec. VP & CIO Services CIO & Sr. VP Inno., Tech. 50 Aetna Inc. 34,764 Meg McCarthy Insurance & Serv. Operations

1-50 | 51-100 | 101-150 | 151-200 | 201- Companies 1-50 250

http://www.informationweek.com/iw500/2010/top250 10/11/2011 Equifax Honored as a Leading Technology Innovator by InformationWeek Page 1 of 2

Equifax Honored as a Leading Technology Innovator by InformationWeek Company Rises to Top 30, Named Finalist in Banking & Financial Services Category

ATLANTA, Sept 21, 2010 -- Equifax Inc. (NYSE: EFX) today announced that it was ranked #29 in the 2010 InformationWeek 500, a list of the nation's most innovative users of business technology. This marks the ninth consecutive year that Equifax, a global leader in information solutions, has been honored as a top IT innovator among the 500 companies highlighted in this prestigious industry listing.

"Equifax is honored to receive this accolade and to be recognized among industry leaders dedicated to helping customers solve critical business challenges and deliver market impact," said David Webb, chief information officer, Equifax. "Our ranking underscores Equifax's commitment to make innovation the foundation of our business and develop new solutions that address the needs and insights of our customers as they look for new ways to mitigate risk and market their products and services."

In addition to this achievement, Equifax was named a finalist in the banking and financial services category for its ability to provide business value through technology innovation. With one of the largest and most diverse sources of consumer and commercial data, Equifax was the only information solutions company included in this roster of leading financial services businesses and also ranked in the top 100 of the InformationWeek 500.

Equifax has earned a strong reputation in the marketplace for its continued investment in new technologies and innovative solutions. In 2009, Equifax introduced 65 new products for existing and emerging markets, including identity management, capital markets, settlement services, government and collections. Over the last few years, the company has made significant investments to broaden its data assets and develop decisioning technologies that help customers better manage risk and improve profitability. Its New Product Innovation Process has played a key role in the launch of numerous risk management solutions and practices that leverage Equifax's exclusive portfolio of credit, income and wealth data along with advanced analytics - giving businesses the most complete consumer financial profile.

Equifax and other businesses highlighted on this list were recognized at a gala awards ceremony held during the InformationWeek 500 Conference. InformationWeek identifies and honors the nation's most innovative users of information technology with its annual 500 listing, and also tracks the technology, strategies, investments and administrative practices of America's best-known companies. The InformationWeek 500

http://consumer.equifax.com/?elqPURLPage=279 10/11/2011 Equifax Honored as a Leading Technology Innovator by InformationWeek Page 2 of 2

rankings are unique among corporate rankings as it spotlights the power of innovation in information technology, rather than simply identifying the biggest IT spenders. Additional details on the InformationWeek 500 can be found at www.informationweek.com/iw500/.

About Equifax Inc. (www.equifax.com) Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers. With a strong heritage of innovation and leadership, Equifax continuously delivers innovative solutions with the highest integrity and reliability. Businesses - large and small - rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being. Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14 other countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500(R) Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.

About InformationWeek Business Technology Network (www.informationweek.com) The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow - from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT audiences, such as CIOs, developers, SMBs and IT Support Managers via InformationWeek Global CIO, Dr. Dobb's, InformationWeek SMB, and HDI respectively, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy, and the network provides a deep and rich portfolio of decision-making tools and peer based research through InformationWeek Analytics, the leading service for peer-based IT research and analysis. IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions. The InformationWeek Business Technology Network is part of UBM TechWeb.

http://consumer.equifax.com/?elqPURLPage=279 10/11/2011

EXHIBIT B Top 100 Companies in FinTech - American Banker Article Page 1 of 5

Top 100 Companies in FinTech

OCT 20, 2010 3:03pm EDT Top 100 Companies in FinTech

Published October 20, 2010

Review the methodology Revenue (CY '09) Rank Total Financial techno Ownership 2010 2009 (millions) (millions) % of 1 1 Fiserv Brookfield, WI Public $4,077.00 $3,873.15 95.0 2 2 Sungard Wayne, PA Private $5,508.00 $3,580.20 65.0 3 3 FIS Jacksonville, FL Public $3,769.50 $3,392.55 90.0 4 6 Tata Consultancy Services Limited (TCS) Mumbai, India Public $6,093.00 $2,680.92 44.0 5 5 NCR Corporation Dayton, OH Public $4,612.00 $2,582.72 56.0 6 9 Lender Processing Services Jacksonville, FL Public $2,370.54 $2,370.54 100. 7 7 First Data Corporation Greenwood Village, CO Private $9,314.00 $2,329.00 25.0 8 4 Diebold, Incorporated North Canton, OH Public $2,718.29 $2,065.90 76.0 9 NR Nomura Research Institute Tokyo, Japan Public $2,543.58 $1,765.25 69.4 10 8 Total System Services, Inc. (TSYS) Columbus, GA Public $1,688.06 $1,688.06 100. 11 11 Infosys Technologies, Ltd. Bangalore, India Public $4,629.00 $1,573.86 34.0 12 12 CA (Computer Associates) Islandia, NY Public $3,985.00 $1,554.15 39.0 13 13 Cognizant Technology Solutions Teaneck, NJ Public $3,278.66 $1,406.60 42.9 _

http://www.americanbanker.com/specialreports/175_19/2010-fintech-100-ranking-1027355-1.html?zkPrintable=true 10/11/2011 Top 100 Companies in FinTech - American Banker Article Page 2 of 5

14 14 DST Systems Kansas City, MO Public $2,217.90 $1,169.50 52.7 15 15 Experian Group Limited Dublin, Ireland Public $3,878.25 $1,124.81 29.0 16 18* CGI Group Montreal, Canada Public $3,274.30 $1,080.50 33.0 17 16 SAS Institute Cary, NC Private $2,310.00 $970.20 42.0 18 18 Jack Henry and Associates, Inc Monett, MO Public $765.48 $765.48 100. 19 19 Oberthur Card Systems S.A. Nanterre, France Private $1,300.36 $741.20 57.0 20 17 Equifax Atlanta, GA Public $1,824.50 $729.80 40.0 Neuilly-sur- 21 21 Ingenico S.A. Public $1,006.81 $724.90 72.0 Seine, France 22 20 Broadridge Financial Solutions, Inc. Lake Success, NY Public $2,186.20 $612.14 28.0 23 24 Itautec São Paulo, Brazil Public $1,230.72 $492.29 40.0 24 30 Misys London, UK Public $998.00 $489.00 49.0 25 31 IPC Information Systems, Ltd. New York, NY Private $458.00 $458.00 100. 26 22 FICO Minneapolis, MN Public $618.77 $426.95 69.0 27 23 Open Solutions Inc. Glastonbury, CT Private $410.04 $410.04 100. 28 33 CPM Braxis São Paulo, Brazil Private $578.00 $393.00 67.9 29 25 EDB Business Partner ASA Oslo, Norway Public $1,182.00 $390.00 32.9 30 29 Murex SA Paris, France Private $386.00 $386.00 100. 31 48 Fidessa London, UK Public $381.00 $381.00 100. 32 37 Mphasis Limited Bangalore, India Private $884.97 $371.69 42.0 33 26 Temenos Group AG Geneva, Switzerland Public $370.32 $370.32 100. 34 27 ACI Worldwide New York, NY Public $405.76 $365.18 90.0 35 28 Hypercom Corporation Scottsdale, AZ Public $406.90 $337.73 83.0 36 32 3i Infotech Mumbai, India Public $500.13 $320.08 64.0 37 34 Syntel Troy, MI Public $419.00 $314.25 75.0 38 35 Harland Financial Solutions Lake Mary, FL Public $278.90 $278.90 100. 39 36 SS&C Technologies, Inc. Windsor, CT Public $270.90 $270.90 100. 40 38 TransFirst Holdings, Inc Dallas, TX Private $750.40 $262.64 35.0 41 41 Advent Software, Inc. San Francisco, CA Public $259.51 $259.51 100. 42 43 SimCorp Copenhagen, Denmark Public $258.62 $258.62 100. _

http://www.americanbanker.com/specialreports/175_19/2010-fintech-100-ranking-1027355-1.html?zkPrintable=true 10/11/2011 Top 100 Companies in FinTech - American Banker Article Page 3 of 5

43 39 Polaris Software Lab Ltd. Chennai, India Public $278.00 $256.00 92.0 44 40 Patni Computer Systems Ltd. Mumbai, India Public $655.92 $247.94 37.8 45 42 Wolters Kluwer Financial Services Minneapolis, MN Public $246.00 $246.00 100. 46 NR Moody’s Analytics San Francisco, CA Public $579.47 $243.22 41.9 47 50 S1 Norcross, GA Public $238.93 $238.93 100. 48 44 GFT Technologies AG Stuggart, Germany Public $312.34 $231.13 74.0 Neuilly-sur-Seine, 49 46 Linedata Services S.A. Public $207.12 $207.12 100. France 50 49 BancTec Irving, TX Private $272.63 $190.84 70.0 51 45 Ness Technologies Canonsburg, PA Public $547.35 $186.10 34.0 52 55 Charles River Development Burlington, MA Private $172.00 $172.00 100. 53 NR Six Card Solutions Ltd. Zurich, Switzerland Private $278.01 $166.80 60.0 54 51 GlobeOp Financial Services London, UK Public $156.50 $156.50 100. 55 54 DealerTrack Holdings Lake Success, NY Public $225.63 $155.68 69.0 56 63 Pegasystems Cambridge, MA Public $264.00 $147.84 56.0 57 60 Wall Street Systems New York, NY Private $152.10 $147.54 97.0 58 62 Longtop Financial Technologies Ltd Beijing, China Public $152.00 $144.40 95.0 59 56 Algorithmics Toronto, Canada Public $142.90 $142.90 100. 60 52 Headstrong Corporation Fairfax, VA Private $167.00 $141.95 85.0 61 58 Avaloq Zurich, Switzerland Private $141.26 $141.26 100. 62 61 Calypso Technology San Francisco, CA Private $140.00 $140.00 100. 63 59 Interactive Data Corporation Bedford, MA Public $757.22 $136.30 18.0 64 47 Davis + Henderson Toronto, Canada Public $421.87 $135.00 32.0 65 66 Collabera Morristown, NJ Private $279.58 $125.81 45.0 66 65 FundTech, Ltd Jersey City, NJ Public $117.76 $117.76 100. 67 72 ERI Bancaire SA Zurich, Switzerland Private $116.10 $116.10 100. 68 64 Bravura Solutions Limited Sydney, NSW Public $115.10 $115.10 100. 69 67 iGATE Global Solutions Limited Bangalore, India Public $193.10 $108.13 56.0 70 81 SmartStream London, UK Private $106.40 $106.40 100. 71 89 Hundsun Technologies Inc. Hangzhou, China Private $151.67 $106.17 70.0 _

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72 70 Sophis London, UK Private $103.40 $103.40 100. 73 76 Eagle Investment Systems LLC West Hartford, CT Public $103.19 $103.19 100. Diamond Management & Technology 74 79 Chicago, IL Public $192.40 $101.97 53.0 Consultants 75 77 Viewpointe New York, NY Private $100.00 $100.00 100. 76 75 Online Resources Corporation Chantilly, VA Public $151.86 $98.71 65.0 77 68 OpenLink New York, NY Private $159.00 $95.40 60.0 78 NR Hexaware Technologies Mumbai, India Public $215.00 $90.30 42.0 79 80 Callatay and Wouters Brussels, Belgium Public $88.60 $88.60 100. 80 74 Odyssey Financial Technologies Prilly, Switzerland Private $86.91 $86.91 100. 81 69 Mastek Mumbai, India Public $171.70 $85.85 50.0 82 83 ORC Software AB Stockholm, Sweden Public $98.17 $85.41 87.0 83 NR Actimize New York, NY Private $77.00 $77.00 100. 84 82 Investment Technology Group New York, NY Public $633.07 $75.97 12.0 85 71 Vasco Data Security Oakbrook Terrace, IL Public $101.70 $75.25 74.0 86 78 TAS Group Bologna, Italy Public $76.55 $75.08 98.0 87 73 Chordiant Software, Inc. Cupertino, CA Public $76.30 $74.77 97.9 88 NR Virtusa Corporation Westborough, MA Public $157.99 $72.68 46.0 89 88 Norkom Technologies Dublin, Ireland Public $70.00 $70.00 100. 90 90 Viveo Paris, France Private $67.50 $67.50 100. 91 99 Bottomline Technologies Portsmouth, NH Public $144.85 $66.76 46.0 92 99 Celero Solutions Inc. Calgary, Canada Private $73.00 $66.45 91.0 93 85 Nucleus Software Noida, India Public $63.94 $63.94 100. 94 96 FRS Global Brussels, Belgium Public $61.00 $61.00 100. 95 88 Actuate Corporation San Mateo, CA Public $119.33 $59.67 50.0 96 95 COCC Avon, CT Private $64.06 $59.43 92.7 97 98 Yucheng Technologies Limited Beijing, China Private $54.80 $54.80 100. 98 101 Luxoft Moscow, Russia Private $142.00 $52.50 36.9 99 91 Eze Castle Integration Boston, MA Private $53.46 $51.98 97.2 100 86 Wausau Financial Systems Mosinee, WI Private $79.00 $51.35 65.0 _

http://www.americanbanker.com/specialreports/175_19/2010-fintech-100-ranking-1027355-1.html?zkPrintable=true 10/11/2011 Top 100 Companies in FinTech - American Banker Article Page 5 of 5

Note: All rankings based on Financial Insights' revenue estimates. Companies that derive less than one-third of revenue from the financial services industry are listed in the FinTech 25 Enterprise ranking

© 2011 American Banker and SourceMedia, Inc. All Rights Reserved. SourceMedia is an Investcorp company. Use, duplication, or sale of this service, or data contained herein, except as described in the Subscription Agreement, is strictly prohibited.

http://www.americanbanker.com/specialreports/175_19/2010-fintech-100-ranking-1027355-1.html?zkPrintable=true 10/11/2011 Equifax Named Top 20 Financial Technology Leader in 2010 FinTech 100 -- ATLANTA... Page 1 of 2

Equifax Named Top 20 Financial Technology Leader in 2010 FinTech 100

Sixth Consecutive Year Equifax Has Been Recognized in Industry Ranking

ATLANTA, Oct. 20 /PRNewswire/ -- Equifax Inc. (NYSE: EFX) today announced that it was honored for the sixth consecutive year as a technology leader in the 2010 FinTech 100 list by Bank Technology News and Financial Insights. The company ranked twentieth in this annual listing of technology companies that derive more than one-third of their revenue from the financial services industry. Out of 100 companies highlighted on this roster, Equifax was the only information solutions company ranked in the top 25 for the last four years.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060224/CLF037LOGO )

(Logo: http://photos.prnewswire.com/prnh/20060224/CLF037LOGO )

"Driving performance in today's dynamic environment means that businesses must embrace high-impact solutions and technologies to address immediate market needs and long-term growth goals," said Rajib Roy, president, Equifax Technology and Analytical Services. "This honor demonstrates that innovation is at the forefront of everything we do – driving us to invest in data, analytics and technology that broaden our solutions and enable us to deliver greater customer value."

A continued commitment to innovation and collaborative leadership has created unique opportunities for Equifax to strengthen its industry expertise and enter new markets. Through its New Product Innovation Process, Equifax launched 65 new products in 2009 for new and existing markets, including identity management, capital markets, settlement services, government and collections. Significant investments in new data assets and decisioning technologies have resulted in innovative solutions that help customers across various sectors find more effective ways of managing and growing their businesses. Most recently, Equifax acquired Anakam, Inc., a global leader in multi-factor authentication, identity proofing and user verification technologies – enabling the company to expand its portfolio of solutions in the global identity management market.

Equifax and other companies named to this list were recognized at an awards event held during the 2010 BAI Retail Delivery Conference & Expo. The FinTech 100 ranking is compiled by Bank Technology News, one of SourceMedia's marquee publications for banking and financial services professionals, and Financial Insights, a leading independent research and advisory firm. This marks the seventh year that Financial Insights and Source Media have partnered to recognize financial technology leaders. Companies on this list are selected based on their primary business, key application solution or vertical industry and 2009 total annual revenues.

Equifax is showcasing many of its technology solutions in booth # 315 at the BAI Conference this week in Las Vegas. For information about Equifax Technology and Analytical Services, visit http://www.equifax.com/blog/technology-analytics/en_tas.

About Equifax Inc. (www.equifax.com)

Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

With a strong heritage of innovation and leadership, Equifax continuously delivers innovative solutions with the highest integrity and reliability. Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.

http://www.printthis.clickability.com/pt/cpt?expire=&title=Equifax+Named+Top+20+Fin... 10/11/2011 Equifax Named Top 20 Financial Technology Leader in 2010 FinTech 100 -- ATLANTA... Page 2 of 2

Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14 other countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.

Equifax is a registered trademark of Equifax, Inc.

SOURCE Equifax Inc. Back to top RELATED LINKS http://www.equifax.com

Find this article at: http://www.prnewswire.com/news-releases/equifax-named-top-20-financial-technology-leader-in-2010-fintech-100- 105362258.html

Check the box to include the list of links referenced in the article.

http://www.printthis.clickability.com/pt/cpt?expire=&title=Equifax+Named+Top+20+Fin... 10/11/2011 Peachtree Street, N.W. Atlanta, Georgia 30309

RELEASE

Contacts:

Costello Stevens

Work Number, a service of Equifax

404-885-8907 314-214-7235

Jennifer,[email protected]

[email protected]

Wins Two Mortgage Technology Magazine Awards

Company garners Fix-It and 'Steve Fraser' awards -

Oct. 27, 2010 - Equifax Inc. (NYSE:EFX) announced that it won two Mortgape

Magazine Awards (the Fix-It award and the Steve Fraser Award) during a ceremony

the 2010 Mortgage Bankers Association (MBA) Convention & Expo.

Work Number®, a service of Equifax, is the recipient of this year's Fix-It award,

honors a technology tool providing an effective solution for a particular industry problem,

or channel. The Work Number earned its nomination for its unique, fully-automated

for verified Employment & Income (VOE/VOI), providing lenders with access to the

current, independently-verified borrower income information available, which is particularly

in today's mortgage lending market because large samples of employer data indicate

of upward of 20 percent in annual job turnover. The Work Number's solution delivers

compliant employment and income verifications using a highly automated workflow ~

allows lenders to entirely outsource this critical function with assurance. Notably,

VOEA/OI enables lenders to maintain loan profitability in a volatile lending

by switching to a variable cost model. The Work Number is part of Equifax's suite

solutions that offers lenders a 360-degree view of a consumer.

Meadows, founder. Rapid Reporting, a service of The Work Number, won the

Steve Fraser award, which honors an outstanding mortgage technology innovator,

or evangelizer. Meadows has embodied innovation, vision and thought leadership

the duration of his career, having pioneered the automation of tax transcript delivery

Form 4506-T fulfillment) through the development of a powerful, irrefutable fraud

solution. Meadows' vision defined the way that technology helps lenders successfully

fraud - saving mortgage lenders and investors billions of dollars in losses.

1550

NEWS

Media Pam Jennifer The Equifax p: p: Email: Email:

Equifax -

ATLANTA, Technology at

The which need solution most relevant trends rapid, which outsourcing environment of

Jay prestigious visionary throughout (IRS prevention mitigate The Work Number

Work Number, a service of Equifax, is the largest source for employer direct, and up-to-date,

and income verifications. The service offers access to over 200 million records instantly and

manually complete remaining employment verification requests within days. Additionally, The Work

offers IncomeChek, a 4506-T tax transcript fulfillment service, and DirectChek, an identity

and authentication service. All of these tools provide more authentic, complete information to

in servicing, underwriting, fraud prevention and more recently loan modifications.

Equifax (http://wvw.equifax.com/)

empowers businesses and consumers with information they can trust. A global leader in

solutions, we leverage one of the largest sources of consumer and commercial data, along

advanced analytics and proprietary technology, to create customized insights that enrich both the

of businesses and the lives of consumers.

a strong heritage of innovation and leadership, Equifax continuously delivers innovative solutions

the highest integrity and reliability. Businesses - large and small - rely on us for consumer and

credit intelligence, portfolio management, fraud detection, decisioning technology, marketing

and much more. We empower individual consumers to manage their personal credit information,

their identity, and maximize their financial well-being.

in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 15 other countries throughout

America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500® Index.

common stock is traded on the New York Stock Exchange under the symbol EFX

About The employment will Number assessment help

About Equifax information with performance

With with business tools, protect

Headquartered North Our # Equifax Wins Two Mortgage Technology Magazine Awards -- ATLANTA, Oct. 28 /PR... Page 1 of 2

Equifax Wins Two Mortgage Technology Magazine Awards

- Company garners Fix-It and 'Steve Fraser' awards -

ATLANTA, Oct. 28 /PRNewswire/ -- Equifax Inc. (NYSE: EFX) announced that it won two Mortgage Technology Magazine Awards (the Fix-It award and the Steve Fraser Award) during a ceremony at the 2010 Mortgage Bankers Association (MBA) Convention & Expo.

(Logo: http://photos.prnewswire.com/prnh/20060224/CLF037LOGO )

(Logo: http://www.newscom.com/cgi-bin/prnh/20060224/CLF037LOGO )

The Work Number®, a service of Equifax, is the recipient of this year's Fix-It award, which honors a technology tool providing an effective solution for a particular industry problem, need or channel. The Work Number earned its nomination for its unique, fully-automated solution for verified Employment & Income (VOE/VOI), providing lenders with access to the most current, independently-verified borrower income information available, which is particularly relevant in today's mortgage lending market because large samples of employer data indicate trends of upward of 20 percent in annual job turnover. The Work Number's solution delivers rapid, compliant employment and income verifications using a highly automated workflow -- which allows lenders to entirely outsource this critical function with assurance. Notably, outsourcing VOE/VOI enables lenders to maintain loan profitability in a volatile lending environment by switching to a variable cost model. The Work Number is part of Equifax's suite of solutions that offers lenders a 360-degree view of a consumer.

Jay Meadows, founder, Rapid Reporting, a service of The Work Number, won the prestigious Steve Fraser award, which honors an outstanding mortgage technology innovator, visionary or evangelizer. Meadows has embodied innovation, vision and thought leadership throughout the duration of his career, having pioneered the automation of tax transcript delivery (IRS Form 4506-T fulfillment) through the development of a powerful, irrefutable fraud prevention solution. Meadows' vision defined the way that technology helps lenders successfully mitigate fraud – saving mortgage lenders and investors billions of dollars in losses.

About The Work Number

The Work Number, a service of Equifax, is the largest source for employer direct, and up-to-date, employment and income verifications. The service offers access to over 200 million records instantly and will manually complete remaining employment verification requests within days. Additionally, The Work Number offers IncomeChek, a 4506-T tax transcript fulfillment service, and DirectChek, an identity assessment and authentication service. All of these tools provide more authentic, complete information to help in servicing, underwriting, fraud prevention and more recently loan modifications.

About Equifax (http://www.equifax.com/)

Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 15 other countries throughout North America, Latin

http://www.printthis.clickability.com/pt/cpt?expire=&title=Equifax+Wins+Two+Mortgag... 10/11/2011 Equifax Wins Two Mortgage Technology Magazine Awards -- ATLANTA, Oct. 28 /PR... Page 2 of 2

America and Europe. Equifax is a member of Standard & Poor's (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX

SOURCE Equifax Inc. Back to top RELATED LINKS http://www.equifax.com

Find this article at: http://www.prnewswire.com/news-releases/equifax-wins-two-mortgage-technology-magazine-awards-106079223.html

Check the box to include the list of links referenced in the article.

http://www.printthis.clickability.com/pt/cpt?expire=&title=Equifax+Wins+Two+Mortgag... 10/11/2011

EXHIBIT C

EXHIBIT D

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