FOR IMMEDIATE RELEASE Contact: Christina Crawford
[email protected] BLACK-OWNED COMPANY HELPING MAJOR MEDIA COMPANIES DELIVER POSITIVE, TRANSFORMATIVE PROGRAMMING AfricanAncestry.com a Genetic Force on PBS’s New Program ‘Finding Your Roots with Henry Louis Gates, Jr.’ WASHINGTON, DC (April 2012) – By now you may have seen PBS’s dynamic new program Finding Your Roots with Henry Louis Gates, Jr., which premiered in late March. But you may not know that African Ancestry, Inc. (AfricanAncestry.com), a small, minority business enterprise based in Washington, D.C., is a genetic force helping media powerhouses deliver ground-breaking genealogy programming. Starting with African American Lives 1 and 2 nearly a decade ago, AfricanAncestry.com has gone on to play a major role on NBC’s Who Do You Think You Are?; CNN’s Black in America series; Faces of America and most recently, Finding Your Roots with Henry Louis Gates, Jr. “The rise of reality shows has been great in many ways, but it has also been not so great in many ways, especially in exposing the undesirable side of human behavior,” said Gina Paige, president of African Ancestry. “The work we’ve done with shows like Finding Your Roots is positively changing the way people see themselves and the way they interact with their families. This is the REALITY I want to see in my people and our communities,” Paige added. Airing each Sunday through May 20, Finding Your Roots is the latest series from renowned cultural critic Henry Louis Gates, Jr., and is purposed to utilize genealogy and genetics to explore the fascinating dynamics of race, family and identity in today’s America.