KID’S FAVOURITE TV CHANNEL HUNGAMA TV NOW AVAILABLE IN TAMIL AND TELUGU

MUMBAI, January 7, 2010: Kid’s favorite TV channel Hungama TV announces the launch of Tamil and Telugu language feeds beginning today.

Hungama TV is a preferred programming destination for kids featuring all the fun typical of childhood. The channel has consistently been one of the leading channels in the Hindi Speaking Markets (HSM) for kids in the age group, 4-14, SEC ABC. Hungama TV also commands great loyalty amongst its fans, with viewers spending maximum time on the channel amongst all kids’ genre offerings in HSM.

Commenting on the launch, Devika Prabhu, Associate Director, Programming, Walt Disney Television International India said, “We are very excited about extending the Hungama brand of entertainment in Tamil and Telugu. And we are confident of reprising the success that we have witnessed with the Hindi feed owing to its fun positioning, endearing characters and simple humorous story lines, in settings with family, school and friends which kids relate to.”

Three of the top five shows for kids namely Doraemon, Shin Chan and Kiteretsu are on Hungama TV.

“Showcasing high quality content that is locally relevant to our viewers is a priority for Disney multiplex of channels whether it is through our content, languaging or the channel environments,” adds Prabhu.

The kids’ entertainment market is an underserved segment and with this initiative, Hungama TV is looking to grow the kids’ genre as a whole in South India, by raising the bar on quality and relevance of content.

The stories on Hungama TV will come alive for viewers in Tamil and Telugu through a process called ‘Transcreation’ which is different from literal translations. Transcreation takes into account kid’s tastes, preferences and understanding of language as per colloquial usage. The channel will also undertake a 360 degree marketing campaign including cross channel promotions on TV, Radio, Cinema and Print media to promote the channel.

About Hungama TV: Hungama TV is India's first 'made in India' 24-hour entertainment channel for kids, with multi-genre localized & acquired content, in India's national language, Hindi as well as two South Indian languages Tamil and Telugu. Launched in September 2004, Hungama TV's core philosophy is to provide entertainment where kids are part of the programming and marketing initiative making it a channel for, of and by the kids. United Home Entertainment Limited, a fully owned subsidiary of The Walt Disney Company (Southeast Asia) Pte. Ltd., is the owner of the television channel "Hungama TV". For more information on Hungama TV log on to www.hungamatv.com.

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