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2012 Update 3 2012 Dates Media Preview February 8-9 First Look for Charity February 9 Public Show February 10-19 2012 Update 3 2012 DATES Media Preview February 8-9 First Look for Charity February 9 Public Show February 10-19 www.ChicagoAutoShow.com The Industry’s Most Important Jury In the wake of—and congratulations for—both Hyundai and Media Preview Land Rover on the Elantra and Evoque being named winners The formal portion of the show’s media preview will in the Car of the Year competitions, the entire industry now commence at Wednesday (Feb. 8) morning’s Midwest turns its attention to the jury that is most important: the public Automotive Media Association (MAMA)/Chicago Auto Show who vote with hard-earned dollars as they pick what will next breakfast, where Volvo Cars U.S. President John Maloney will occupy space in their garages. Nowhere is that group better make a trip “back home to Chicago” where he grew up (See represented or more effectively marketed to than the Chicago MAMA on Page 5) Auto Show. While the Chicago show is without doubt the Following breakfast, the news moves to the show floor for biggest, it also takes on presentations of new the significance of being products from GMC, the most influential on the Hyundai, Kia, Ford, and buying public. Nissan. Chicago’s 2012 show The Economic Club opens Feb. 10-19 to the of Chicago luncheon— public with a two-day this year in the Grand media preview on tap to Ballroom of McCormick share new products, new Place—will feature yet ideas and the expansion of another speaker with a very successful first run ties to Chicago. Yoshimi at a social media day at Inaba is President & COO the 2011 edition. Icing the of Toyota Motor North pre-show cake will be the America, Inc.; Chairman 21st First Look for Charity, & CEO Toyota Motor benefitting 18 local charities Sales, U.S.A., Inc.; and and sending two attendees Director of Toyota Motor home with new Cadillacs. Corporation. Mr. Inaba “The car business has many awards that are deserved and who studied for his post-graduate degrees at Northwestern well-received,” said 2012 Chicago Auto Show Chairman Steve University will address one of the nation’s premier business Foley Jr. “But it’s also an industry that is incredibly forward- groups. A limited number of tickets are available for this event looking, which means they’re anxious to put all of their wares and are available for registered media in the show’s media out for the public and motivate them to buy. It’s not a tough center, Room N426. Business attire is required. concept to grasp and Chicago is their biggest stage. Awards Following the Economic Club, Nissan and others will make those who compete work harder to win. So while there is continue with news events, as well as awards presentations celebration—and a little envy—there’s also high competition on from the popular MotorWeek show and others. MotorWeek has every level at every show. presented its Drivers Choice Awards in Chicago for the past 18 “We do everything possible to help manufacturers make years. that special connection,” continued Foley. “From the infinite Wednesday evening is open, giving media the opportunity flexibility of the nation’s best convention center to the relative to accept whichever invitations they may receive. From 8 p.m. ease with which it gets built; from the media who cover the to midnight, though, the show invites registered media to join pre-show to the TV shows that highlight it to millions of viewers, them for this year’s Sweet Home Chicago party at Joe’s Bar on Chicago is a very special show.” Weed Street. Tickets for this event will be available in the media center, Room N426 of McCormick Place. cont’d on pg 2 Bright Lights for the Big City As the date grows close and excitement builds, more The Chicago Auto Show also leads the way when it comes and more will turn to the Internet to interact with the nation’s to social websites. The show’s Facebook page currently largest auto show. At ChicagoAutoShow.com, those website enjoys an ever-expanding legion of more than 12,000 fans visitors can buy tickets, check out and is constantly conducting appearances, get a preview of contests, ticket giveaways and nearly every vehicle on the show interacting with them—and floor, go inside the show with six with each other. The show also webcams and drive deep into the utilizes Twitter (@chiautoshow illustrious history of the nation’s & #CAS2012) to connect with longest-running auto show. followers and attendees. “The Chicago Auto Show’s According to Dave Sloan, website is a window,” said Steve show general manager, “In Foley Jr., show chairman, today’s fast-paced, mile-a- “that lets visitors explore and minute world, it’s important to discover all the show has to offer. connect with fans, attendees From our fantastic daily photo and followers on a number galleries to our interactive blog of levels so everyone stays to our user-controlled webcams, engaged before, during and it’s a site that brings the auto show experience into people’s after the show. That’s key to our experience and important to homes.” our exhibitors.” Mobile users aren’t neglected either. Smartphone users If you’ve registered for media credentials for our show, you are automatically redirected to ChicagoAutoShow.com/mobile. received a detailed set of links to specific pages on the site, the It’s a light version of the full-featured site that’s specifically webcams, our high resolution showfloor map and much, much designed to interact with attendees. Those who don’t want to more. Please free to use them in any way you wish in your wait in line can buy tickets on their phone in about a minute. discussions about the Chicago Auto Show. As always, if you Don’t know what’s going on? Check the daily schedule for have any questions or suggestions, we’re always listening. Feel appearances. Want help shopping for a new car? Check out the free to shoot a note to CATA Internet Director Mark Bilek “Vehicles on Display” section. at [email protected]. Most Important Jury cont’d from pg 1 Social Media Thursday Those invited aren’t limited to where they go, and programs will Last year’s Chicago Auto Show took a bold leap forward be posted and running throughout the day.” by being the first to dedicate part “We said in 2011 that we were of its media preview to the ever- trying an experiment and seeing expanding group of social media. what happens, not knowing how Chrysler Corp. will host breakfast, it would play out,” said the show’s show new vehicles and make general manager, Dave Sloan. “It executives available for interview was very warmly received by all in the biggest display they build who participated—both from the anywhere. manufacturer and social media Throughout the morning, sides—and the participation in the manufacturers will hold events program this year has expanded that—while open to traditional nicely. We view this as a big plus in media—will be crafted to keeping the auto show’s messages in accommodate bloggers, influencers, front of the public for the entire ten- Facebook fans, club members and others upon which many day run of the show, not just the preview.” turn to for their opinions. How the show fits in the “Big Puzzle” “Think of your friends and there’s always someone who “Our mission is to produce an outstanding show for our is the ‘expert’ on cars,” said show co-chairman Michael public,” continued Sloan. “But we are also dedicated to our Ettleson. “While we have sought them out, the interesting part manufacturers, dealer members of the Chicago Automobile of our social media group is that it is comprised of people the Trade Association, sponsors and supporters to have a show manufacturers themselves find valuable. Each car maker will be that’s attractive, affordable, exciting and motivating. It’s what able to invite those they think will benefit from being there. we do best, and I can’t wait to get back to McCormick Place.” Socially Acceptable Although the Chicago Auto Show only comes around once audience they are targeting. a year, that doesn’t mean new and exciting things happen only The show will also provide ongoing Digital Media Releases during its media preview or publc (DMRs). These are quick-paced run. The skyrocketing social media video news and activity releases phenomenon is a fast and effective designed to keep show interest way to get the word out about what at peak level with both media and new vehicles are coming out, new show fans alike. Some DMRs will technology in cars, appearances, contain hard news content featuring and up-to-the-minute information manufacturer explanations of their via Facebook, Twitter and blog newest vehicle in depth, while posts. others will highlight executive Also this year, we are again interviews and perspectives. inviting bloggers to our media Daily “webisodes” will preview. The show wants to be comprised of short videos utilize social media to the best showcasing many of the exciting of its advantage by helping events happening at show, such manufacturers communicate with their “fans.” We believe that as celebrity signings, test tracks and outdoor test drives. Our getting the word out via any social media avenue can only mission is to keep the show and its activities pinging blogs, advantage the Chicago Auto Show and the manufacturers. Facebook, Twitter feeds and Smartphones throughout the full The social media portion of the two-day preview will run of the show.
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