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Isofocusjuly-August 2017 30 14 Economists Have Reasons to Be Cheerful a Healthy World Economy Relies on Standards #123 focusYour gateway to International Standards Making history 2 70 years and going strong ! Comment by Dr Zhang Xiaogang. 4 Picture of collaboration #123 International Geneva is more than the sum of its parts. 24 6 Why the future belongs to standards Giving global value chains the tools to succeed. ISOfocusJuly-August 2017 30 14 Economists have reasons to be cheerful A healthy world economy relies on standards. 16 ISO celebrates 70 years Highlights in the history of a great organization. 24 Silent game changers ISOfocus July-August 2017 – ISSN 2226-1095 of the tech revolution ISOfocus, the magazine of the International Organization for Standardization, Celebrating the technology is published six times a year. You can discover more content on our Website at iso.org/isofocus, or by staying connected with us on : that transforms our lives. TWITTER FACEBOOK googleplusYoutubeFlickrlinkedin 30 The rise of being “ social ” 44 6 Why ISO 26000 is a model of cooperation. Director of Marketing, Communication and Web | Nicolas Fleury Head of Communication | Katie Bird 36 A stroll down Quality Street Editor-in-Chief | Elizabeth Gasiorowski-Denis Why management systems standards Writers | Maria Lazarte, Barnaby Lewis, Clare Naden, Sandrine Tranchard really are worth it. Freelance writer | Garry Lambert Copy editor and Proofreader | Vivienne Rojas 44 Talking about my generation Designers | Xela Damond, Pierre Granier, Alexane Rosa Musings on the nature of the environment. Translator | Alexandra Florent buzz The culture of collaboration Subscriptions and back issues Consumers call for action 48 If you enjoy ISOfocus, you can subscribe and download the pdf for free, 52-53 Thanking ISO’s partners for decades or purchase single hard-copy issues through our Website iso.org/isofocus. on road-safety solutions of good teamwork. You can also contact our customer service at [email protected]. 16 Contributions Geneva spotlight on humanitarian You can participate in creating this magazine. If you think your contribution standards initiatives 54 UN & ISO : together we make can add value to any of our sections, please get in touch at [email protected]. a difference All content in this magazine is © ISO, 2017. No part can be reproduced Growing the services sector without the prior written permission of the publisher. If you wish to do so, please Michael Møller reviews 70 years contact us at [email protected]. Views expressed are those of the respective with ISO standards of collaborative effort. contributors and are not necessarily those of ISO or any of its members. 60 Why twinning is winning This magazine is It’s all about ISO members helping printed on certified FSC ® paper. 54 ISO members. Only when we work together, can we overcome shared challenges. 70 years and going… strong ! Much has changed since we first opened our doors economy and are the fundamental building blocks In 2017, ISO is celebrating 70 years ago, but with passion and determination, for innovation and competitiveness on the global we have built a strong, resilient organization ready to stage. They will help us ensure industry growth areas, 70 years of activity. It is withstand, and adapt to, the uncertainties of today’s including the development of innovative technolo­ dynamic, interconnected world. From the birth of the gies such as smart cities, the Internet of Things and an opportunity to reflect firstISO standard in 1951 to our emblematic manage­ cyber security, as well as the continuing shift to a ment systems standards and our latest adaptation for services­based economy. This is because they rep­ – to look back on ISO’s educational institutions, ISO has been unrelenting in resent the state­of­the­art knowledge of experts in its drive to succeed. their respective fields. But importantly, due to their But the need for collaboration, for putting our differ­ international nature, we can also be confident that history and take stock of ences aside and searching for consensus – core build­ they are applicable everywhere. They represent a ing blocks of the ISO process – remains as important common goal and a common path to reach it, on an its enduring achievements. as ever. Only when we work together can we overcome international scale. shared challenges. Against this complex backdrop, ISO is at an important It is also an opportunity Many of the challenges we face today have been juncture as it celebrates its 70th anniversary. We have included in the United Nations Development Agenda seven decades of exceptional work and achievements, to spotlight where ISO, and with its Sustainable Development Goals (SDGs). but very challenging times lie ahead of us as we seek Launched in 2015, these goals set ambitious targets to build a better and safer future for all. We believe for the next 15 years and will help concentrate inter­ that our efforts in this regard will ultimately lead to the international community national action to end poverty, protect the planet and greater socio­economic development and stimulate ensure prosperity for all. economic growth as we tap into new and diverse as a whole, needs to There are many standards and tools that can help growth areas for the development of standards. organizations and companies all over the world to The story of ISO is still being written, and as the next redouble its efforts to meet address this agenda. As an example, ISO has Inter­ chapter unfolds, I am confident that it will chronicle Dr Zhang Xiaogang, ISO President. national Standards that help users to measure and our continued success despite the changing tides in reduce their carbon footprint, to safely reuse waste­ our rapidly evolving world. ISO looks forward to tack­ current and future challenges water for irrigation, to develop sustainable procure­ ling these challenges, and overcoming them with the ment practices, to tackle bribery and corruption continued support of our 163 members from around across the three pillars within their organizations, and many, many more. the world, our passionate and committed experts, our In addition to tackling challenges, International long­time regional and international partners, as well of sustainable development. Standards also serve as the foundation of the global as our valued customers. ■ 2 | ISOfocus_123 ISOfocus_123 | 3 INTERNATIONAL GENEVA FOR HEALTH AND WELLBEING UNICEF PROMOTES AND WORKS WITH COMMUNITIES ON GENDER-RESPONSIVE Research from the UN Research Institute for Social Development ADOLESCENT HEALTH, ADVANCING GIRLS’ SECONDARY EDUCATION At least 400 million people globally lack access to one or (UNRISD) shows it is more efficient , ENDING CHILD more essential health services, and every year 150 million to provide quality essential MARRIAGE, AND Countries working to reach people suffer financial catastrophe because ofGavi out-of-pocket support has contributed to healthcarethe services asUniversity part of a of Geneva (UNIGE) The Food Reform for Sustainability and ADDRESSING GENDER-BASED VIOLENCE IN EMERGENCIES expenditure on health services. Universal Healthcare Coverage immunisation of close to 580 packagemillion of universal, rights-basedresearchers have been involved in Health program (FReSH), led by the draw on the International Labour children. social policies, rather thanfinding using health a solutions for those who World Business Council for Sustainable Organization's (ILO) expertise to The World Health Organization (WHO) is working with countries narrow approach targetingare most only in need. Development (WBCSD) and EAT craft policies that improve and to strengthen their health systems and make progressGavi has towardshelped developing countries to parts of the population. foundation, is designed to accelerate UNRISD provides strong A new project by UN Environment, prevent more than 8 million future Some of their objectives include: FACEBOOK TWITTERgoogleplusYoutubelinkedin UN Women, expand healthcare coverage. universal health coverage (UHC). UHC means that all individuals transformational change in global food deaths through its support to 10 and communities receive the health services they need without systems, to reach healthy, enjoyable UN Peacebuilding Support Office and the UN life-saving vaccines. - preventing infections through hand social feed research evidence, which The ILO helps countries develop suffering financial hardship. It includes the full spectrum of diets for all, that are produced hygiene in health care essential, quality health services, from health promotion to Development Programme (UNDP) is promoting and implement policies to protect - assessing the quality of medicines responsibly within planetary contributed to including workers from HIV infection and prevention, treatment, rehabilitation, and palliative care. with the detection device ECBudget boundaries. gender responsive approaches to natural facilitate equal access to care, - preventing maternal deaths by unpaid care and domestic treatment, support and social UHC is the linchpin of the health-related SDGs; the one target uncontrolled bleeding after giving FReSH has brought business and resources management for peacebuilding in protection for everyone who is that, if achieved, will help to deliver all the others by providing birth science to work together. It draws on work in the Agenda 2030 living with or affected by HIV and high-quality, people-centeredpoint of delivery. services that are free at the - supporting isolated health knowledge and efforts from north Kordofan, Sudan AIDS. professionals with premier research institutions,
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