Transform your into your competitive edge

July 2016 TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE 17 Introduction

Digital innovations and the market disruptions introduced by technology giants like , and are pushing companies across all industries to turn to digital technologies and data- driven processes to stay relevant and competitive. Even businesses in traditional sectors like retail and manufacturing are responding to the need for digital transformation. For example, Walmart handles over 2.5 petabytes of data from more than a million customer transactions every hour,1 and GE analyzes over 1 terabyte of data a day from each of its new twin-jet engines for the Boeing 787.2

As today’s information-enabled businesses increase in number and data-intensity, they all face new requirements of unprecedented scale and complexity for managing their data, putting it to good use, and eventually turning data-driven insights into new services or innovative products. To further complicate the issue, in the near future companies will require 10 times the IT capacity yet they will not have 10 times the budget to deliver it. There is a need for a new approach across network, storage, and compute to deliver the scale, efficiency, and agility required to compete in today’s market realities. One such approach, contents hyperscale solutions, now enables these demands to be met across both public and private clouds. Digital Transformation 3 The pioneers of hyperscale infrastructure, like Turning Your IT Infrastructure Into Your Competitive Facebook, Google and Amazon, have long leveraged Edge the strategic value of their data centers by competing with lower operating costs, better performance, and enhanced agility. Today, the availability of hyperscale Defining Hyperscale 4 solutions facilitates a democratization of hyperscale Achieving Efficiency, Scale and Agility infrastructure. This allows operator and enterprise companies to take advantage of the benefits of hyperscale at whatever scale their businesses require. Hyperscale Efficiency 6 Cost Savings Across Capital and Operating Expenses This collection of highlights from our recent blog posts and publications provides context to the market forces and IT challenges that are making digital Software-Defined Infrastructure 8 transformation a necessity. It also offers insights into Creating a Programmable Data Center why hyperscale infrastructure is the solution that allows businesses to do more with less, while providing the flexibility to harness additional infrastructure to do Using the Right Tools for Transformation 10 more when your business demands it. Applying Lessons Learned

1 “Data, Data Everywhere,” Economist, February 25, 2010, economist.com. 2 Jon Gertner, “Behind GE’s Vision for the Industrial Internet of Things,” Fast Company, June 18, 2014, fastcompany.com.

2 TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE Digital Transformation: Turning Your IT infrastructure Into Your Competitive Edge

Finding strategic value in your IT infrastructure Technological advancement has ushered in a top-down Today’s business leaders are charged with and bottom-up digital transformation of businesses. modernizing and industrializing their IT infrastructures This bell cannot be unrung. Now, every company must from end to end. To achieve this goal, they must accept that it is, or should be, a technology company transform their company’s legacy IT infrastructures at the core. Regardless of its size or industry, every into strategic business assets that combine compute, business now depends on developers to build products data and network resources to generate top-line and services that drive enterprise-wide innovation. revenues more quickly and efficiently than their Technology no longer supports business; technology is competitors. Software and data are at the heart of this business. Without investing in technology and the transformation. How rapidly and effectively businesses developers who make it all work, companies will fail to can use them both will determine how well their adapt to the new marketplace. businesses adapt and thrive during the transformation process. As consumers, most of us accept technological change and adapt to it quickly. We see innovation as a right rather than a privilege. For companies, however, change is much more difficult. While every company is “If you are tasked with creating and executing a technology company, many have not yet accepted this fact, and even fewer have evolved to fully your company’s IT strategic transformation accommodate their own digital transformations.3 plan, then you are responsible for the most important plan in your company today, It is important for business leaders to understand that digital transformation is not just a technology issue. one that will define whether your company Total, successful transformation requires competence, is a future leader, a future follower, or future knowledge and sharing among peers as changes footnote.”1 impact networks, as well as business procedures and processes, in both the near- and long-term.

Within enterprises, IT is changing from a support function that places limits on the business to a catalyst. This change allows businesses to move as fast as possible, respond to user needs and desires, gather data and learn from its analysis, and adopt innovative technologies that provide them with an edge for delighting customers.2

1 Geoff Hollingworth, Guidance on Your IT Transformation: Don’t Get This One Wrong, March 2016. 2 Seamus Keane, Accelerating Digital Industrialization in the Post-PC Era, April 2016. 3 Jake Ward, The Seven Stages of Digital Transformation, April 2016.

TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE 3 Defining Hyperscale: Achieving Efficiency, Scale and Agility

Simply put, it would be impossible for data center operators to spend enough money or expand the footprints of their existing networks to adequately meet Going hyperscale the snowballing IT demands of the future. Therefore, Hyperscale is the ability of an architecture to they are migrating their monolithic, server-focused infrastructures to highly scalable, hyperscale scale by seamlessly adding compute, architectures so they can continue to do business memory, networking, and storage resources and prosper. to accommodate increasing volumes of

A solution for new and increasing demands data and workloads. Hyperscale computing Built to handle the increasingly massive and complex is often associated with cloud computing workloads, hyperscale architectures set a brand new and the very large data centers owned by standard for data center performance, efficiency and 1 manageability, while simultaneously lowering their Facebook, Google and Amazon. total cost of ownership (TCO).

By increasing overall scale exponentially, hyperscale enables data center operators to transform their networks to both accommodate unprecedented How it works demand and generate new revenue opportunities. Hyperscale reshapes existing data center Hyperscale also enables them to create space for architectures’ capabilities and workflows in much functionality and services that have yet to be the same fashion that digital technology transformed envisioned. In fact, the world’s first hyperscale data analog networks. It rethinks every aspect, entirely. centers—custom-built by Amazon, Facebook and Google—already have proven all of the above. The core components of hyperscale include:

> Infrastructure hardware with a future-proof, disaggregated architecture that allows you to arrange compute, storage, and network resources from a variety of third-party vendors into central pools for dynamic, optimal use.

> A software-defined infrastructure (SDI) that accommodates rapidly changing workloads by allocating resources dynamically.

> Intelligent automation that helps to simplify operations, minimize risk, and reduce opex.

1 Mainstay, An Economic Study of the Hyperscale Data Center, January 2016.

4 TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE Efficiency, modularity, programmability Hyperscale supports fail-fast mode of product Hyperscale frees up compute, storage and network development resources for optimal use by virtualizing their Operators also can save time and money by employing functionality and disaggregating them from specific fail-fast systems that enable them to quickly try workloads and large network components such as out new products at any stage of development, get servers. Adding programmability to the mix enables feedback, make adjustments, or terminate them before disaggregated resources to exist in pools from which fully launching them in the marketplace. Operators they can be plucked for use dynamically and at also can tear down apps and services as quickly as optimal times under the right circumstances. they launch them. This means they can rapidly discard unpopular or dated apps and services to free up Unprecedented flexibility and scale resources for new ones. They also can custom build Hyperscale architectures employ SDI techniques, services for specific events or periods of time. ® Rack Scale Architecture efficiencies, and emerging optical networking capabilities in the Faster TTM backplane to facilitate the intelligent, optimized and Fortunately for operators and their customers, cost-effective use of pooled network resources. Today, software-defined infrastructures and hyperscale data center operators are forced to architect and environments so profoundly transform the oversubscribe their networks to meet demand they development process for applications and services have forecast well in advance of actual demand. With that time to market (TTM) for new products need not hyperscale, they can dynamically manage and match be delayed by IT requirements. available resources and capacity with application, host and workload requirements in a vastly more scalable How to take advantage of hyperscale manner than in traditional data centers. While the transformation to hyperscale will not take place overnight, the impact of hyperscale is not Agile development across build-test-deploy confined to the infrastructure layer and its management. In addition to optimizing network resources, Nor is it without its own complexities. For example, hyperscale environments (with software-defined today’s server-centric scheduling must give way to infrastructures) allow companies to offer new complex new network composition and resource applications and services with reduced time to market, orchestration requirements. With more freedom, and to pivot as quickly as necessary. This is critically comes increased importance of high-level and important because, today, it is customers who are granular decision-making. New workload execution pushing operators for new experiences, not the other schemes, accommodation of existing cloud and legacy way around. networks platforms, as well as having a plan for how to best use hyperscale to maximize data and applications are required.

TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE 5 Hyperscale Efficiency: Cost Savings Across Capital and Operating Expenses

Because hyperscale is so vast, it provides data center Hyperscale data centers set the modern standard operators with many new opportunities to cut both for efficiency and manageability capex and opex costs and do so on a massive scale Research found that these custom-built hyperscale with even the smallest of tweaks. On the opex side, data centers, when compared to traditional data centers, fewer physically deployed resources, comprehensive deliver four times the level of CPU utilization...and network management, simplified system administration, dramatically lift productivity by enabling a single IT lower power and cooling requirements, reduced administrator to manage thousands of servers versus licensing and software support, and less real estate all just hundreds as shown below. These efficiencies have serve to lower costs considerably. On the capex side, enabled large public cloud providers to drive down virtual workloads provide up to 65 percent savings data center infrastructure and management costs, over server-related capex, while advanced coding making it economically feasible to accommodate the algorithms lower storage costs by increasing storage massive computing and storage demands of the capacity, and SDI topologies and optical backplanes Networked Society. The next step in the evolution of work together to reduce overall network costs. the data center is to make hyperscale cloud architectures commercially available to enterprises worldwide.1

CPU utilization and server admin efficiencies

Traditional DC Hyperscale DC

65% 5,000 CPU Servers per utilization2 admin resource3 (Traditional vs. 15% (Traditional vs. Google/ Google/ Facebook) 300 Facebook) CPU Servers/admin

4x Improvement in CPU utilization 10x+ Improvement in resource scaling (2x vs. virtualized workloads)

1 Mainstay, An Economic Study of the Hyperscale Data Center, January 2016. 2 2014 Data Center Efficiency Assessment, NRDC. 3 Delfina Eberly, Director of Data Center Operations, Facebook.

6 TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE Power savings and sustainability Small settings have a big impact Why should you accelerate your SDI? You don’t want to waste money. USB ports consume power—not a great amount of power until you consider the cost of powering 70,000 servers, each with the USB port active. As the illustrated example shows, you need to Servers with optimize settings with scale to save money. Modeling one USB port shows potential TCO savings of over 50 percent by 70k each empowering personnel and lowering costs in required services, software and hardware.1

Server capex savings As enterprises shift workloads to SDI, they can 2.39kwh per day consumed by expect to reduce capital expenditures on servers. an active USB port In estimating the total savings potential for an enterprise data center with 75 percent virtualized workloads, Mainstay Advisors in their study calculated a 68 percent TCO savings for server-related capex spending. Companies can also economize on server Price per costs by optimizing how servers are deployed in the kwh: $0.012 hardware pool. For example, according to data center experts we interviewed, as a server ages and is nearing the end of its lifecycle, administrators can redeploy it to less critical workloads, extending the average life of a server. $2.2 million over 3 years Storage savings By employing an advanced erasure coding storage algorithm, advanced hyperscale storage minimizes the replication of unstructured data across the data center, enabling cost reductions in disk storage by as much as 35 percent. In addition to lowering physical disk capex, you should also see reductions in storage-related software license costs.2

1 Geoff Hollingworth, Why You Need to Accelerate Your Software-Defined Infrastructure, April 2016. 2 Scott Walker, Reducing CAPEX with Hyperscale Data Centers, June 2016.

TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE 7 Software-Defined infrastructure: Creating a Programmable Data Center

Become agile with software-defined infrastructures and in SDI environments, time to market (TTM) Software-defined infrastructures do for hyperscale delays caused by IT requirements can be effectively infrastructures what virtualization did for individual minimized. servers. Instead of defining virtual machines, hyperscale data centers define the compute, storage, and network Agile development across build-test-deploy resources of entire infrastructures—big or small. And A SDI enables operators to respond to their they distribute them across the physical resources of customers’ needs in a more timely fashion by multiple systems and multiple data centers.1 supporting next-generation application platforms and DevOps practices. For example, combining A disaggregated architecture that could accommodate both policy-enabled continuous integration and a variety of existing and future compute, storage and continuous deployment pipelines with containers and network technologies would make your SDI future-proof. microservices enables automated build-test-deploy solutions for any application. Furthermore, these apps Ideally, a SDI would cut across traditional vendor can be launched and consumed via APIs. boundaries. After all, if you can see all the resources in your data center, why shouldn’t you be able to assign Why you need to accelerate your SDI: them to workloads as needed? To be truly competitive then, a SDI should be able to pool and assign all the You don’t want to guess resources in your data center, not just those from a Good decisions are always dependent on good data. single vendor.2 You need software designed to discover existing hardware and associated configurations across an This is the reality of global cloud industrialization: entire data center footprint. This enables big data we need to emphasize scale and collaboration in order analysis and automated management with scale. to accelerate the usage of a SDI. You want to monetize your investment quickly Operators with software-defined infrastructures, which Once you buy equipment, you want it operational in comprise programmable, disaggregated hardware order to start payback on the investment with the that can be used when and where it is needed smallest possible lead time. Today equipment is ordered, in real time, can create new apps themselves or and then it sits on docks waiting for humans to rack, respond to requests for resources from third-party stack, cable and configure it and to make it available. developers much faster and more cost-effectively than competitors with legacy hardware-defined By automating the discovery, configuration and infrastructures. Software-defined infrastructures operation via the command and control software, the are particularly well-suited for supporting rapid moment a rack is online it is operational and available development processes for applications and services, for allocation.3

1 Rick Ramsey, The Difference Between Big and Hyperscale, May 2016. 2 Geoff Hollingworth, The Open Compute Project and The Secret to Cloud Industrialization, February 2016. 3 Geoff Hollingworth, Why You Need to Accelerate Your Software-Defined Infrastructure, April 2016.

8 TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE Increased modularity and fl exibility gained by transitioning from HDI to SDI

Hardware-defi ned infrastructure (HDI)

Host(s) Host(s) Logical layer Hosts and NIC NIC associated network NIC relations (HDI)

Network connectivity

Server(s) Server(s) Physical layer Monolithic hardware NIC component NIC NIC integration (physical infrastructure setup)

Interconnect

Software-defi ned infrastructure (SDI)

Host(s) Host(s) Logical layer NIC Hosts and NIC associated network NIC relations (SDI)

Network connectivity

CPU pool(s) Memory pool(s) Storage pool(s) NIC pool(s) Physical layer Polylithic hardware NIC NIC component NIC NIC integration (physical NIC NIC infrastructure setup) Fast interconnect

CPU pool Memory pool Storage pool

TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE 9 Using the Right Tools for Transformation: Applying Lessons Learned

Those who have been having conversations about The arrival of cloud—as the final convergence of cloud with people in information and communications network, compute, and data—is a landmark event in technology (ICT) might find it hard to believe that we the history of ICT. [That’s a given. But major questions are, in fact, only at the very beginning of the cloud around its operational and automation domains—and age, with all the uncertainties, complications, and particularly around its governance domains—mean opportunities that would entail. that cloud is far from a done deal. And anybody who says otherwise is, quite frankly, fooling themselves.] To dispel the mistaken idea that we are beyond the beginning of the cloud age, let’s take a look at a bit of The cloud equivalent of a mobile network history. It’s fairly obvious that, cloud age or not, there What we need is the cloud equivalent of a mobile- have always been three pillars of the ICT industry telecom network. Today’s mobile networks are by —network, compute, and data—and that we can far the most global, multi-tenant, scalable, secure basically explain every past or present industry trend infrastructure in the world, to the point where many in terms of the convergence of at least two of these people are willing to use their smartphones as pillars. Take the PC or smartphone: that’s network identification devices and we can travel to the majority meets compute. The network-storage industry comes of points on the Earth’s surface and make calls without from mixing data and network. Big data is compute any problem. Our phones switch between different plus data, and so on. regulatory jurisdictions and we never notice a thing —and we don’t get each other’s text messages by mistake, either. The degree of operational, automation, and governance capacity that these networks offer is “Cloud is the ultimate convergence of quite astonishing, when you stop and think about it.2 these three pillars. It’s a complete systems approach to network, compute, and data under a single operational, automation, and governance domain. For the first time, server, storage, and network infrastructure is completely integrated, which means that simply thinking of cloud as a different delivery mechanism for software really understates its true significance.”1

1 Jason Hoffman, Do You Know the Secret to Data Security in the Cloud?, February 2016. 2 Jason Hoffman, Why Telecom Tools are Best for Hyperscale Applications, March 2016.

10 TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE Telecom tools for hyperscale applications But it is just the tip of the iceberg. There are also This, of course, is the reason why telecom tools and organizational issues. There are resource issues. There systems have already been applied to many of today’s are basic competency and know-how issues. It’s an hyperscale web applications. The cross-platform endeavor not to be taken lightly, and quite possibly not instant-messaging service WhatsApp, to take just one to be taken alone. What you have is a huge opportunity example, was written using the open-source Erlang to take the knowledge and experience of a partner language originally developed by the telecom industry. who has helped other companies make successful Why? Simple—telecom tools and systems help create transformations, and apply those capabilities to your high-performance, policy-driven, business-critical situation. By taking this course of action, you will applications with known economics. Services from greatly increase your odds of effectively transforming top cloud providers may be designed to be resilient, your business into a competitive, viable player in the meaning that they can recover more easily from the 21st century digital economy. failure of any unreliable part, but the telecom industry learned the lessons about resiliency more than 30 The seven stages of digital transformation years ago. For companies grappling with this new landscape and its implications, the familiar five-stage Gartner Hype Digital transformation is no easy undertaking to say Cycle tells us something important about incorporating the least. But as we’ve shown, making the technology into a business; however, it ignores the transformation to hyperscale is vital and something very real emotional struggles that senior leaders that needs to be taken seriously by all companies, have in the face of change. Therefore, the Application especially service providers. It allows an organization Developers Alliance has developed a simple socio- to be faster, more efficient, and agile enough to stay technological framework for mapping this change ahead of customer expectations by being able to over time. By overlaying the commonly accepted change scale as needed and analyze big data in the seven stages of grief (denial, guilt, bargaining, anger, most productive way possible. depression, acceptance, and hope) onto the Hype Cycle curve, the emotional roller coaster associated To achieve the goal and successfully go through a with such change becomes evident, and puts transformation of this magnitude, you have to be ready this transformation process into context for how to invest in all the right technologies. That’s a given. businesses typically react to new technology.1

A socio-technological framework for Gartner’s five-stage Hype Cycle

Bargaining Anger Hope (Assessment and (Operational and (Software Integration) Planning) Personnel Evaluator)

Guilt (Initial Investment) Acceptance (Developer Empowerment)

Depression (Informed Assessment and Evaluation) Denial (Business as Usual)

1 Jake Ward, The Seven Stages of Digital Transformation, April 2016.

TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE 11 Authors

Geoff Hollingworth Jake Ward Jason Hoffman Head of Product Marketing, Co-founder, President/CEO, Head of Product Area, Cloud Systems, Ericsson Application Developers Alliance Cloud Infrastructure, Ericsson

Geoff is responsible for the Prior to founding the Alliance, Jake Previously Jason was the Head of global positioning, promotion, worked for more than 10 years Cloud Technologies where he was and education of Ericsson’s next- leading strategic communications responsible for product, architecture generation cloud infrastructure and issue-advocacy campaigns for and engineering and prior to that offerings. He was previously Fortune 100 companies, public- Head of Product Line, Ericsson embedded with AT&T in Silicon Valley, interest groups, and associations. Cloud System and Platforms in leading Ericsson’s innovation efforts Jake formerly served as press Business Unit Cloud and IP. Prior towards the AT&T Foundry initiative. secretary to Sen. Olympia Snowe, to that he was a founder and He has also held positions as Head R-Maine, and as communications the CTO at Joyent, a pioneering of IP Services Strategy for North director to Rep. Dan Lungren, high-performance cloud IaaS and America and overseeing the Ericsson R-Calif. Ward holds a bachelor’s software provider, where he ran brand in North America, as well as degree in psychology from Wheaton product, engineering, operations other roles in software R&D and College and a master’s degree from and commercial management for mobile network deployment. Joining Northeastern University. nearly a decade. He is considered Ericsson more than 20 years ago, to be one the pioneers of large- Geoff has been based in London, Authored posts: scale cloud computing, in particular, Stockholm, Dallas and Palo Alto. He the use of container technologies; holds a First Class Honors bachelor’s > The Seven Stages of Digital asynchronous, high concurrency degree in Computing Science and Transformation runtimes and converged servers; has won the Computing Science and storage and networking Prize of Excellence from Aston systems. Jason is also an angel University in Birmingham, United investor, strategy and execution Kingdom. advisor, and venture and private equity advisor, and he is on the Authored posts: boards of the WordPress Foundation and New Context, a Digital Garage > Guidance on Your IT company. Jason has a BS and MS Transformation: Don’t Get This from UCLA and a PhD from UCSD. One Wrong He is a San Francisco native that now lives in Stockholm with his wife > Why You Need to Accelerate and daughters. Your Software-Defi ned Architecture Authored posts: > The Open Compute Project and the Secret to Cloud > Do You Know the Secret to Industrialization Data Security in Cloud? > Telecom Tools are Best for Hyperscale

12 TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE Rick Ramsey Scott Walker Seamus Keane Technology Writer, Head of Cloud Infrastructure, Head of Marketing, Cloud Data Ericsson Ericsson Services, Ericsson

Rick started his high-tech training as Scott leads the go-to-market Seamus started his professional an avionics technician in the US Air execution of Ericsson’s ever- career manufacturing skincare Force. While studying Economics evolving cloud portfolio, and builds cream, but rapidly moved on to at UC Berkeley, he wrote reference partnerships across North America. working in IT development, project manuals and developer guides for two He is a cloud technology expert delivery, consulting, and strategy artifi cial intelligence languages, ART and pioneer, having spearheaded development for communications and SYNTEL. At Sun Microsystems the launch of multiple innovative and high-tech industries around he wrote about hardware, software, technologies, including the fi rst of the globe. He is driven to see the and toolkits for developers and its kind direct connect program realization of business opportunities sysadmins, and published “All About with in 2011. and the reinvention of organizations Administering NIS+.” Rick served as Scott’s career includes executive to be more agile and effi cient. information architect before joining leadership positions at prominent BigAdmin, which morphed into the technology fi rms including Cisco, Authored posts: Systems Community at Oracle. He AT&T, Equinix, Masergy and Neustar’s left Oracle in May of 2015, and now Internet Infrastructure Group. He > Accelerating Digital writes for Ericsson. currently resides in Dallas, TX. Industrialization in a Post-PC Era Authored posts: Authored posts:

> The Difference Between Big > Reducing CAPEX with and Hyperscale Hyperscale Data Centers

TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE 13 References

> Geoff Hollingworth, Guidance on Your IT Transformation: Don’t Get This One Wrong, March 2016, available at: http://cloudblog.ericsson.com/guidance-on-your-it-transformation-dont-get-this-one-wrong

> Seamus Keane, Accelerating Digital Industrialization in the Post-PC Era, April 2016, available at: http://cloudblog.ericsson.com/accelerating-digital-industrialization-post-pc-era

> Jake Ward, The Seven Stages of Digital Transformation, April 2016, available at: http://cloudblog.ericsson.com/the-seven-stages-of-digital-transformation

> Mainstay, An Economic Study of the Hyperscale Data Center, January 2016, available at: http://cloudpages.ericsson.com/hubfs/Content-Offers/Economic-Study-Hyperscale-Datacenter.pdf

> Geoff Hollingworth, Why You Need to Accelerate Your Software-Defined Infrastructure, April 2016, available at: http://cloudblog.ericsson.com/why-you-need-to-accelerate-your-software-defined-infrastructure

> Scott Walker, Reducing CAPEX with Hyperscale Datacenters, June 2016, available at: http://cloudblog.ericsson.com/reducing-capex-hyperscale-datacenters

> Geoff Hollingworth, The Open Compute Project and the Secret to Coud Industrialization, February 2016, available at: http://cloudblog.ericsson.com/the-open-compute-project-and-the-secret-to-cloud-industrialization

> Jason Hoffman, Do You Know the Secret to Data Security in the Cloud?, February 2016, available at: http://cloudblog.ericsson.com/do-you-know-the-secret-to-data-security-in-cloud

> Jason Hoffman, Telecom Tools are Best for Hyperscale Applications, March 2016, available at: http://cloudblog.ericsson.com/why-telecom-tools-are-best-for-hyperscale

> Rick Ramsey, The Difference Between Big and Hyperscale, May 2016, available at: http://cloudblog.ericsson.com/the-difference-between-big-and-hyperscale

14 TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE About Ericsson Ericsson is the driving force behind the Networked Society—a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses, and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure—especially in mobility, broadband and the cloud—are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience, and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions—and our customers— stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on the NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

Ericsson SE-126 25 Stockholm, Sweden Telephone +46 10 719 00 00 Fax +46 8 18 40 85 GFMC-16:000269 Uen 16www.ericsson.com TRANSFORM YOUR DATA CENTER INTO YOUR COMPETITIVE EDGE © Ericsson 2016