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103M Interested in INDYCAR Trailing Only the “Big 4” and NASCAR (Identifying 2 and Above on a 10 Pt

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103M Interested in INDYCAR Trailing Only the “Big 4” and NASCAR (Identifying 2 and Above on a 10 Pt About Andersen Promotions Andersen Promotions has long enjoyed success in junior formula car racing. Owned by Dan Andersen, the company operates the USF2000, Pro Mazda and Indy Lights championships, ensuring control of all three development series that comprise INDYCAR’s official path to the Verizon IndyCar Series, the Mazda Road to Indy Presented by Cooper Tires. Under its guidance, all three series have experienced consistent growth – media, promotion, car count and more. Andersen has owned multiple race teams in karting, Pro Mazda and Indy Lights, and currently operates Andersen RacePark – a karting and formula car test facility in Palmetto, Florida. About the Indy Lights Series . Indy Lights is the final step on INDYCAR’s official driver development system, the Mazda Road to Indy . Champion receives scholarship valued at $1,000,000 to advance to a guaranteed 3-race program in Verizon IndyCar Series, including the 102nd Indianapolis 500 . Indy Lights competes on same tracks and weekends as the Verizon IndyCar Series with race broadcasts on NBCSN . Circuits include Streets of St. Petersburg, Barber Motorsports Park, Indianapolis Motor Speedway, Road America, Iowa Speedway, Streets of Toronto, Mid-Ohio Sports Car Course, Gateway Motorsports Park and Portland International Raceway . 10-event, 17-race schedule provides exceptional value for teams, drivers and sponsors and also includes nine series open test days . Nearly $2 million in race and season-end prizes are offered by the series About the Indy Lights Series . Drivers receive nearly three hours of track time on each race weekend . Testing rules allow maximum seat time for drivers . Drivers receive access to professional media and marketing training throughout the season . Access to Verizon IndyCar Series teams and drivers via collaborative programs . Fan interaction at every event with series autograph sessions and fan Q&A’s as well as meet-and-greets and special appearances . Access to series driver coach on all event weekends . Unique driver cash awards such as the Tilton Hard Charger Award and Royal Purple “Slickest Pass Award” The Mazda Road to Indy Launched in 2010, the Mazda Road to Indy Presented by Cooper Tires is the official driver development program of the Verizon IndyCar Series and Indianapolis 500. Only program of its kind in worldwide motorsports . Drivers in USF2000, Pro Mazda and Indy Lights compete for scholarships valued at over $2,000,000 to advance their racing careers • In 2017, over $3.5M in scholarships and awards were on offer to assist drivers in progressing to the pinnacle of the sport . Since 2013, 16 drivers have graduated from the Mazda Road to Indy into IndyCar . 24 of the 33 starters in the 2017 Indianapolis 500 were Mazda Road to Indy graduates . Drivers such as Josef Newgarden, Spencer Pigot, Ed Jones and Gabby Chaves have all benefited from champion’s scholarships that elevated them to the Verizon IndyCar Series and Indianapolis 500 Demographics There are of INDYCAR fans are 35% Millennials, a higher share than 57million NASCAR, NFL, or MLB INDYCAR fans in the United States 7 out of 10 fans are male INDYCAR fans are also more affluent …when compared to the general population INDYCAR fans have an average 67% More likely to earn $75k+ HH Income of $87,100+ 8% More likely to be a college graduate Sources: Repucom Sponsorlink 2015 | Scarborough Data Multi-Market Survey | Turnkey INDYCAR/IMS Fan Study 26% More likely to be employed 6 A national fan base Demographics Of General 21% Population Of General 18% Population Of INDYCAR 21% Fans Of INDYCAR 16% Fans Of General Population 23% Of General Of INDYCAR 37% Population Fans 23% Of INDYCAR Fans Source: Repucom Sponsorlink 2015 (Total size based on 245M adults 18+) 39% Fans defined as self identifying between 6-10 on Fan Avidity Scale of 0-10. Other sports reflects the average of NBA, NFL, MLB, NHL, and NASCAR. Among those INDYCAR fans who are not employed: 12.9% are not employed/disabled/unable to work; 16.7% are retired; 3.7% are full-time students. 7 Demographics 103M Interested in INDYCAR Trailing only the “Big 4” and NASCAR (identifying 2 and above on a 10 pt. scale) Motorsports Other Sports Fan = 2-10 on Fan Avidity Scale of 0-10; Fan sizing based on 245M Adults 18+ 8 Television Coverage . NBCSN reaches over 80 million homes and ESPN International broadcasts are shown in over 20 different countries around the world. All 10 events (race two of double header weekends) air on NBCSN and ESPN International . Complete race coverage in one-hour broadcasts including pre- and post- race interviews . Race broadcast windows are scheduled around Verizon IndyCar Series broadcasts when possible . One car receives an in-car camera for each event with additional cameras available for purchase . All on-track sessions including races are live-streamed to an international audience on indycar.com, indylights.com, RoadtoIndy.TV and the Road to Indy TV App . Special behind-the-scenes and race weekend content available each race weekend on RoadtoIndy.TV 9 Broadcast, Marketing and PR Additional Broadcasts Marketing PR . Digital broadcast channels via Apple TV, . Print advertising in industry publications . Targeted race-by-race and in-market Roku and Amazon Fire such as Autosport, RACER, Motorsports campaigns attracting local media News and Motorsport.com . First race series to feature an app on Xbox . Targeted national and international One . Launch of new RoadToIndy.Info website campaign directed at major media outlets supporting drivers with exclusive video . Full race shows available on Indy Lights content and testimonials . Dedicated driver profiles aimed at pitching and IndyCar YouTube channels hometown media markets . Promotional support from Mazda and . All practice, qualifying and races receive full Cooper Tires including hashtag programs . Post-qualifying and post-race press coverage on the Advance Auto Parts and contests conferences INDYCAR Radio Network which broadcasts on Sirius 214, XM 209, IndyCar.com, . Promotional support from INDYCAR . Dedicated series website and social media Indycarradio.com and on the INDYCAR including a full MRTI dedicated section on platforms via Twitter, Facebook and mobile App indycar.com Instagram Additionally, an Indy Lights arcade-style game . Continuation of the successful Mazda . My Mazda Road to Indy driver features is available for free download to mobile USF2000 200K shootout, bringing drivers devices via the Apple App Store and on Google together from around the world . Full support materials including a Play (MRTI Game). 130+page media guide and spotter guide 10 Broadcast, Marketing and PR #TeamCooperTire #MRTI Hashtag Program | Through September 2017 February 27 to September 4, 2017 • 50,000+ active Road to Indy App users • 95% driver/team participation • 1.2 million page views on the Road to Indy TV App • 5,250 original posts • 420,000 video views of Road to Indy episodes • #TeamCooperTire reached 6,770,909 users on Twitter and was tweeted 22,918 times • 1.2 million minutes watched on YouTube • #TeamCooperTire was paired with #MRTI on 20,264 • 417 videos on YouTube occasions (88%) 11 MRTI Media Coverage Sampling 12 2018 Schedule 13 About Andersen Promotions Series Partners Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 14 About Andersen Promotions Contact Information THE MOST EFFECTIVE DRIVER DEVELOPMENT SYSTEM IN THE WORLD For more information visit RoadToIndy.Info Andersen Promotions 10101 US Highway 41 North Palmetto, FL 34221 (941) 845-3201 [email protected] Cooper Tires USF2000 Powered by Mazda Cooper Tires USF2000 Championship Powered By Mazda 15.
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