Voices from the WELL: The Logic of the Virtual Commons Marc A. Smith Department of Sociology U.C.L.A. Correspondence regarding this essay may be sent to Marc Smith Department of Sociology, U.C.L.A., Los Angeles, CA 90024. Email may be sent to
[email protected]. Its hard enough to love someone when they're right close at home don't you think I know its hard honey squeezing sugar from the phone - Bonnie Raitt The Road's My Middle Name, from Nick of Time, Capitol Records ABSTRACT: The recent development of virtual communities, sites of social interaction predominantly mediated by computers and telecommunications networks, provides a unique opportunity to study the mechanisms by which collectivities generate and maintain the commitment of their participants in a new social terrain. Using the analytical framework developed in studies of intentional communities and collective action dilemmas, this paper examines the unique obstacles to collective action and the commitment mechanisms used to overcome them in a particular virtual community, the WELL. Drawing upon ethnographic and interview data, this community is evaluated in terms of the community's capacity, or lack thereof, to overcome obstacles to organization and elicit appropriate participation in the production of desired collective goods. Table of Contents: • Introduction: Social Dilemmas in Virtual Spaces o Cyberspace and Virtual Worlds • Method o The Structure of the WELL o The Character of Virtual Space • Theory o Theories of Communities and Collective Action o Towards a definition of