NOVEMBER 21, 1955 1( 35e PER COPY .954aF9 eIv sti8 8 11111G . f/ 9`11 1leae bCI oli ILd 44;EarnFuur: E E atF`tQF7v i#tsr

Complete Index Page 10 LL T Supply H irowing Film tiffens Competition Page 27 Show iogul, Storm & Klein Jan. 2 inion Page 32 PAR volt Grows Against NCAA Grid Tv Ban /) WEEK Page 42 lew Technique to Aid Long-Distance Tv Page 94 for 6 one-minute spots!

This is a flat rate -for one week or a hundred weeks. These FEATURE: SECTION spots are going like hotcokes! There are still some choice ones Begins on Page 67 left. See your Forjoe man at once for the exciting story!

RICHMOND, Petersburg and Central Virginia

THE NEWSWEEKLY TOM TINSLEY, President IRVIN G. ABELOFF, Vice President OF RADIO AND TV WHEN DOES 300 Microvolts Per Meter = 100 Microvolts Per Meter?

Enlightened Timebuyers Know This:

Grade A Service Grade B Service

Channels Microvolts Per Meter Microvolts Per Meter F.C.C. Engineering 2 to 6 2500 220 Standards

7 to 13 3560 630

DID YOU KNOW IT, and that it takes 630 microvolts per meter on Channels 7 to 13 to produce (at a TV receiver) the same results as 220 microvolts per meter produces from stations operating on Channels 2 to 6 for Class "B" service. When the standard of 100 my /m is used to describe a station's service, it is of lit- tle value without considering the channel upon which the station is transmitting.

In other words, just as it takes 316 KW of power for stations on Channels 7 to 13 against 100 KW for Channels 2 to 6, it likewise takes approximately three times the signal strength to produce the same results.

THE FACTS TO REMEMBER Whenever considering the power of stations operating in the upper and lower half of

the Very High Frequency Bands, remember the lower half requires only 1 /3 the power And When considering field strengths in microvolts per meter for the upper half of the band, it will require approximately three times the value of the lower half.

When the 100 microvolt contours for the lower half, Channels 2 to 6, are being compared with the upper half of the same band, Channels 7 to 13, the 100 microvolts should be multiplied by 3 or 3 x 100 =300 microvolts per meter. The end result is the same as saying 300 mv;'m 100 mv/m on Ch. 7 to 13 on Ch. 2 to 6

- A Service of "THE SOUTH'S FIRST TELEVISION STATION" 100 KW CHANNELIG W T V R 1049 FEET RICHMOND, VIRGINIA

Represented Notionally By BLAIR TV INC. on the Pacific Coast, // "Community Merchants prefer Don Lee... from a survey by Dr. Ernest Dichter

Grocers ... and butchers and bakers and candle-stick makers ... don't really have it this easy when Don Lee is working for them -a really accurate picture would show our grocer suffering from "cashiers' elbow" from ringing up sales. In a survey of Pacific Coast network radio, conducted by Dr. Ernest Dichter and the Institute for Motivational Research, community merchants showed their preference for Don Lee by their answers to these questions: EXCERPT FROM THE SURVEY: "What radio station reaches Don Lee is the greatest number of people? 68% named a Don Lee station. What radio station reaches the people who do Pacific Coast the most shopping? 50% named a Don Lee Station:' Radio This is only one of many significant factors Dr. Dichter found responsible for the reputation of the Don Lee Broadcasting System on the Pacific Coast.

For a viewing of the film presentation, "The Depth of Penetration of an Advertising Medium," write to H -R Representatives, Inc., or to the Don ICN LEES Lee Broadcasting System, 1313 North Vine Street, Hollywood 28, Calif. RADIO

Published every Monday, with Yearbook Numbers (53rd and 59th issues) published in January end July by BROADCASTING PUBLICATIONS, INC.. 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 19, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. "The year that is drawing toward its close has been filled with

the blessings of fruitful fields and healthful skies. To these

bounties, which are so constantly enjoyed that we are prone to

forget the source from which they came, others have been

added ... They are ... gracious gifts ... It has seemed to

me fit and proper that they should be solemnly, reverently and

gratefully acknowledged as with one heart and one voice by

the whole American people."

From the first proclamation making Thanksgiving a national holiday, issued on October 3, 1863, by President Lincoln

L ER, PENNA. NBC and CBS

STEINMAN STATION Clair McCollough, Pres.

Page 4 November 21, 1955 BROADCASTING TELECASTING closed circuit®

LUCKY SEVEN? Ultimate target of ad dressed Ad Club Nov. 9. Ted Leitzell, is there will be severe shortage by Christ- hoc committee to be named by Office of Zenith public relations director, set up mas, with many metropolitan papers now Defense Mobilization Director Arthur S. tape recorder with result that chairman of having only few days' supply rather than Flemming understood to be at least seven meeting referred to incident as "bugging." 60-90 day inventories. Some newspaper new vhf channels for commercial use. Mr. Leitzell, who is scheduled to address rate increases already have been an- These would come from spectrum -space same group this week, reportedly said he nounced. occupied by military- government services, wanted tape recording so that Zenith's law- BIT plus whatever can be carved out of fm yers could listen to it despite offer by Mr. space. Approach is to do job in three Salant to supply him with copy of talk. In SPOT TALK Biow- Beirn -Toigo is call- stages, with two channels in 132 -172 me question- answer session, it was view of ing meeting today and Tuesday with band to be cleared initially. Quest also some observers that several queries were station representatives and representatives involves transition of one vhf channel well planted. of Philip Morris and agency on account, from present fm band, which, in first BT in New York, to discuss mutual problems phase, would add three channels to exist- on spot campaign as well as to thank ing 12 ch. vhf spectrum (story page 7). QUESTIONNAIRES to all radio and tv station representatives for past efforts. stations from Archdiocese of New BT Catholic York asking for accounting of religious BIT WHEN J. Walter Thompson Co., New programs broadcast or telecast during last FOR FIRST time, NARTB's Sports Com- York, switches soon to media buying by year, along with breakdown by denomina- mittee will have tangible signs of support account group plan [CLOSED CIRCUIT, Oct. tion, have caused considerable stir in for its football tv position when group 31], following six buyers will become asso- broadcast ranks. Some station owners re- meets in New York Dec. 13. While public ciate media directors, reporting to Arthur port they have not answered questionnaires officials and even colleges themselves are A. vice president and director of Porter, on ground that request comes from non- starting to resist college football "monop- media department: James Luce, Anne official group and that to do so would make oly," NARTB group will find new problem Wright, Gerald Vernon, Alvin Dreyer, Jim them vulnerable to requests for break- dumped in its lap -charging of $500 fee and Richard P. Jones. Each will be Short downs in every conceivable programming for film telecast rights, enforced this season accounts with time and assigned certain category. Survey is being handled by Office at Missouri U. print buyers reporting directly to him. of Radio and Television Communications BT of archdiocese. BIT BT THEY'RE GOING THATAWAY PAY LOAD RCA's laboratory- equipped DC-3 carried unusual load KRMG Tulsa, 50 kw clear channel ABC MISSED DEADLINE While there's sat- last Monday from Washington to affiliate, has notified network that follow- isfaction that AT&T didn't file notice of Teterboro, N. J., air- port. Aboard as guests of Brig. Gen. David ing expiration of affiliation contract next rate increase for tv traffic by Nov. 1 half - Sarnoff, chairman, and Pat Weaver, pres- March 31 station does not desire to renew year deadline, station -network officials and ident, NBC, were Dr. Frank but will go independent. special NARTB group working on subject Stanton, pres- aren't sitting idle. Disclosure of commit- ident, CBS Inc., and Richard S. Salant, BT vice president, tee's plans expected within few days, fol- CBS Inc.; Robert E. Kint- ner, president, VAGARIES of network -affiliate relation- lowing Friday meeting in New York. ABC, and Ernest Lee Jahncke, vice president, ABC. Group (ex- ships reflected in report from orte Western BT broadcaster, on NBC Radio, who said his cept Jahncke) had conferred with FCC network investigating (Mc- Mutual competitor received greater com- GORDON BAKING CO., currently par- committee Connaughey, Hyde, Bartley and Doerfer) pensation check from network last month ticipating sponsor on Kukla, Fran & 011ie and accepted invitation of Gen. Sarnoff to than did his NBC outlet. Extent to which on ABC -TV, with advertising budget of ride back with him. (Story page 64). line charges and co -op business may have approximately $1 million, is understood been involved was not revealed. to be about to appoint Cunningham & BT BT Walsh, New York, as its advertising agency effective after first of year. D'Arcy Adv., WHY does FCC continue to extend ef- RADIO POWER Coming to head soon New York, currently handles Gordon. fective date of rule revision permitting is quietly growing movement looking to- Zone I vhf stations to use 1,250 -ft. anten- ward across-board power increases for am BIT nas with maximum power? Rule was stations, with chance subject may receive MOVIE JITTERS Hollywood won't ad- amended last spring, has been postponed FCC consideration. Topic is on agenda of mit it and "surveys" won't show it, but four times now to Jan. 9 (see story page NARTB Engineering Advisory Committee, theatre box office admissions are at low 84). Unofficially, it's understood some meeting in New York today (Monday). ebb. Film executives at 16mm antitrust commissioners want to withdraw action en- BT trial put blame on tv for dip but movie tirely, dump subject into general alloca- makers are not helping exhibitors either. tions rule- making. Others want to make it HARRY A. BERK, vice president and Product is being distributed in 15 different effective as decided previously. So, post- chairman of plans board, Warwick & Leg - types of release prints with ten sizes of ponements continue. -Erickson as 1er, expected to join McCann anamorphic (squeezed image) and five BT director and vice president as well as chair- kinds of wide screen, latest being Todd - man of M-E's international plans board. AO's "Oklahoma," requiring special equip- SNEAK PREVIEW Representing Holly- Another appointment in radio -tv depart- ment. wood's newest use for tv, B &B Productions to be made shortly. ment is also expected BT is planning live dramas on small- market BT tv stations to test audience reaction to REPORTS of rationing of newspaper dis- story properties before investing in big- budget TOLL TV TEMPERATURE Heat being play space this Christmas season because generated in toll tv controversy is indicated of tight newsprint supply may give many movie version. Owned by actress Anne in report from Minneapolis, where CBS stations local windfall, but not without Baxter and Russell Birdwell, B &B will use Inc. Vice President Richard S. Salant ad- digging for it. In newspaper trade, word "little theatre" talent cameo technique.

BROADCASTING TELECASTING November 21, 1955 Page 5 A. 7 what do you buy by?

...... ^ .r,f.,..1 Yaq !wow. , HOOPER? ' all have NIELSEN?_

PULSE? WHB FIRST!

TRENDEX?

has run away with Kansas City's radio day! 10,000 watts -710 kc ' All day average Hooper: 46.4% -First place! All day average area Nielsen: 39.2% -First place! 'Pulse-every daytime 'A hour -First place!

a All day average Trendex: 42.8%-First place!

Call the man from Blair or WHB General Manager George W. Armstrong.

-CONTINENT BROADCASTING COMPANY President: Todd Storz

WTIX, New Orleans KOWH, Omaha WHB, Kansas City Represented by Represented by Represented by Adam J. Young, Jr. H -R Reps., Inc. John Blair 8, Co.

Page 6 November 21, 1955 BROADCASTING TELECASTING at deadline

FCC, MILITARY GET HEADS TOGETHER, BUSINESS BRIEFLY RADIO FOR LEVER Lever Bros., N. Y., SET UP UNIT TO STUDY CHANNEL SWAP for Surf detergent, planning radio saturation BIG forward step toward acquiring more vhf Matejka, USA, assistant to director for telecom- spot announcement campaign to run approx -. channels for tv was taken Friday when FCC munications; F. C. Alexander, deputy assistant imately 13 weeks after first of year. Number met with Defense Mobilizer Arthur S. Flemming director for telecommunications, and William of markets still undetermined. Agency: BBDO, and representatives of Defense and Commerce E. Plummer, special assistant for engineering. N. Y. Depts. Details of what frequencies were discussed MEAT EXTENDS American Meat Institute, It was agreed to appoint ad hoc committee were not announced. It is believed that FCC which placed four -week radio spot announce- to investigate possibility of swapping some vhf offered portion of uhf television allocation in ment campaign in 70 markets, planning to ex- government frequencies for non -government exchange for three or more vhf bands. Among tend campaign effective Dec. 9 for 15 weeks. spectrum space. Members of that committee subject discussed was that of possible Congres- Agency: Lennen & Newell, N. Y. not yet named, but FCC Chairman George C. sional appropriation to recompense government McConnaughey will be FCC representative, users for changing over present equipment to SALT CAMPAIGN International Salt Co. with three others probably to be appointed, other frequencies if swap takes place. clearing nearly dozen markets for television representing Office of Defense Mobilization, spot announcement campaign to break after Commerce and Defense Depts. Idea of securing additional vhf channels has first of year. Length of contract still undeter- Attending top level meeting with Mr. Flem- been broached by several Commissioners. mined. Agency: BBDO, N. Y. ming, who acted as chairman, were following: Comr. Robert E. Lee during speech at engi- From FCC-Chairman McConnaughey and neering session of NARTB convention in Wash- SPAGHETTI BUYING Campbell Soup Co. Comm. Rosei H. Hyde, Edward M. Webster, ington last May [BT, May 30], suggested that (Franco- American spaghetti), Camden, N. J., Robert T. Bartley, John C. Doerfer, Robert E. problems of uhf stations might be alleviated buying four -week radio test campaign on four Lee, Richard A. Mack and Edward W. Allen if additional vhf channels could be obtained stations starting Nov. 28 in St. Louis and Cin- Jr., chief engineer; A. L. McIntosh, chief, fre- from government-to be used as replacement cinnati. Agency: Ogilvy, Benson & Mather, quency allocation and treaty division and Ed- for present uhf channels. Mr. Lee suggested N. Y. ward F. Kenehan, chief, Broadcast Bureau. then placing all tv in 47 channels in band 60 mc to 342 mc (deleting present ch. 2, 54 -60 SPEIDEL NAMES NC &K Speidel Co. (watch From Defense Dept. - Assistant Secretary bands), with overall advertising budget of $2 Thomas P. Pike; Major Gen. Francis L. Anken- mc). He also advocated reassigning fm to 342- 362 mc (fm now in 88 -108 mc). Mr. Lee million, currently co-sponsoring Sid Caesar brandt, USAF, director, communications -elec- Show on NBC -TV, names Norman, Craig & tronics, Joint Chiefs of Staff; George B. Larkin, and Comr. Bartley, earlier in year, dissented in pending split channel proposal for mobile serv- Kummel Adv., N. Y., effective Jan. L SSC &B telecommunications specialist, office of Assistant has been handling. Secretary of Defense. ices, called for additional vhf bands from mil- From Commerce Dept. -Assistant Secretary itary and other government users. INTERIM AGENCY Advertising for Grif- George T. Moore; F. B: Lee, administrator, Chairman McConnaughey took initiative last fin Mfg. Co. (shoe polish), N. Y., $1.5 million Civil Aeronautics and Lloyd Simson, communi- month, asked ODM for conference on swapping tv -radio advertiser, recently bought by Boyle - cations liaison. spectrum space [BT, Oct. 10]. Friday's meet- Midway, division of American Home Products, From ODM -Mr. Flemming; Maj. Gen. J. V. ing was outcome of that request. N. Y., will be handled by John Murray Agency until Jan. 1, when new agency will be appointed. Present television and radio spot campaign will WFBG -TV Sale Filing family, owns WFIL- AM -FM -TV Philadelphia; -AM WNBF -AM -TV Binghamton, N. Y.; WLBR- be cancelled as of Nov. 22. Bermingham, Cas- Shows Educational Tie -Up TV Lebanon, Pa.; 50% of WHBG Harrisburg, tleman & Pierce had been servicing Griffin ac- Pa., and is applicant for ch. 18 at Elmira, N. Y. count for past 20 years. Firm's 1956 plans FCC Friday was asked to approve $3.5 million Triangle interests include Philadelphia Inquirer, probably will include network programs. sale of WFBG -AM -TV Altoona, Pa., to Tri- Tv Guide, other publications. angle Publications. With sale application, Tri- ANOTHER FLYER Pan American World Exchange of letters between Dr. Eisenhower Airways, N. Y., has renewed co- sponsorship of angle submitted copy of agreement with Dr. to and Mr. Annenberg, attached FCC applica- Meet the Press (NBC -TV, Sun., 6 -6:30 p.m. Milton S. Eisenhower, president of Pennsyl- tion, disclosed that Mr. Annenberg advised vania State U. and active advocate of non- EST), starting Jan. 1. Agency: J. Walter Penn State of Triangle's five -year grant after Thompson Co., N. Y. commercial, educational tv, for regular educa- basic programming agreement was made. tional series on ch. 10 outlet. Other applications filed Friday: agreement, approval WILD Birmingham, Ala.- Assignment of li- Under subject to FCC cense from The Pilot Corp. to Gordon Alabama Houston Takes Agency Chair, of station transfer, Penn State will provide Broadcasting Co. for $175,000. President of Gordon and Triangle will Alabama is Sherwood R. Gordon (70 %), who owns Hillenbrand Named President programs on regular basis, WSAI -AM -FM Cincinnati. with per -year grant support programs $10,000- KFMA Davenport, Iowa -Transfer of control IN ORGANIZATIONAL realignment at Bryan for five years plus use of equipment. from Arthur D. Pierce to Lester L. Gould (50 %) and Dorothy R. Gould (40 %) for $55,000. Mr. Houston Inc., New York, to be announced Agreement, made by Dr. Eisenhower and Gould is 33!5% owner WLSE Wallace, N. C. today (Mon.), William R. Hillenbrand becomes Walter H. Annenberg, president of Triangle, president and Mr. Houston moves up to chair- sets up regular midday half-hour, six days per man of board. Mr. Houston said step was week, to be filled by Penn State programs and SANTA, C/O 'MONITOR' taken to keep pace with agency's growth in past hour each Sunday for telecast of Penn chapel. year from two clients and 12 products to six Triangle will build and operate microwave re- SOME TWO -THIRDS of NBC Radio's clients and 30 products. lay system between campus and WFBG -TV. affiliates have made arrangements for Mr. Hillenbrand assumes general responsi- Of sale price application states "$2.25 million special Christmas audience and sales bility for administration of agency accounts, reflects the value of the CBS [TV] network af- promotion on Monitor weekend service. enabling Mr. Houston to devote more time to filiation...." Seller Gable Broadcasting (Gable Starting weekend of Nov. 26 -27 and con- agency's plans board operation. Mr. Hillen- Monitor will department store interests) lists $60,758 in tinuing through Christmas brand has been vice president and director of assets, $51,287 liabilities to parent company. broadcast children's "Letters to Santa" Bryan Houston (formerly Sherman & Mar- voices. Triangle lists current assets of $19.1 million; recorded in youngsters' own quette) for past three years, and formerly was plant and property, $25.9 million; goodwill, Letters will be programmed at fixed times with Procter & Gamble for 15 years. Mr. trademarks, publication rights, licenses, etc., in network option period, making possi- Houston has been president of agency for past and promotion tie -ins $7.8 million, bringing total assets to $52.7 mil- ble merchandising five years, and previously was executive vice lion. Current liabilities: $11.2 million. and selling of adjacencies by stations. president of Lennen & Mitchell and executive Triangle, owned by Mr. Annenberg and vice president of Pepsi -Cola Co. BROADCASTING TELECASTING November 21, 1955 Page 7 Try WSAZ -TV. Seems like there's just about nothing this remarkable station can't sell. Recently the Lehigh County Land & Trust Company bought itself a single spot announcement, presented at 10:35 p.m. on a Wednesday night. It was aimed at getting people around our In- dustrial Heart of America interested in half -acre plots at Lehigh Acres - 850 miles away outside Fort Myers, Fla. Cost per plot: $10 down, $495 complete. Almost before you could say "Lehigh want to do land boom," things began to happen. Within two days, this one late- evening message had brought 135 mail inquiries (plus 32 phone calls to WSAZ -TV's Hunt- a landof f ice ington studios and 36 to the Charleston studios). In all, 240 prospective purchasers were heard from. Cost of spot: $150. Cost-per- inquiry: a down -to -earth 62 cents, which is mighty business? good for a $495 item of merchandise! (Small wonder, either, that the sponsor has renewed for another seven weeks!) Here again is proof that with WSAZ -TV you tap a five -state market loaded with lots of buying power -and ready to spend it for all manner of things. Within viewing range of WSAZ -TV, there's four million dollars of potential...and no other medium covers this whole area Ask your nearest Katz of- fice to help plot you a profitable share of it. Huntington - Charleston, also affiliated West Virginia with Radio CHANNEL 3 Stations WSAZ, Power Maximum Huntington NBC BASIC NETWORK & affiliated ABC WGKV, Charleston Lawrence H. Rogers Vice President & General Manager, WSAZ, Inc. represented nationally by The Katz Agency

BROADCASTING TELECASTING Page 8 November 21, 1955 PEOPLE

SEYMOUR ABELES, former NBC and CBS radio actor and now film salesman, appointed sales representative by Associated Artists Pro- at ¿eualIine ductions Inc., N. Y. Mr. Abeles has been as- signed to AAP's southern sales department. BONNIE DEWES, account executive, D'Arcy Adv. Co., St. Louis, appointed general national chairman of 1955 Advertising Woman of the Pittsburgh-Fort Wayne area. Pittsburgh and Ask FCC Year award committee. Award is sponsored by NBC, Westinghouse Cleveland radio overlaps in .5 my /m area, it Advertising Federation of America. To Approve Station Exchange pointed out, but this is minor and most of popu- lation involved receives primary service from JACK DREES appointed sportscaster of JOINT REQUEST that FCC approve NBC- 50 other stations. Same thing is true of pur- Wednesday Night Fights over ABC -TV, effec- Westinghouse radio-tv stations swap has been ported Cleveland -Fort Wayne overlap, WBC tive Wednesday, succeeding RUSS HODGES. submitted by Brig. Gen. David Sarnoff, chair- said. It said population in overlap gets pri- STEVE ELLIS named to succeed Mr. Drees man of NBC board, and E. V. Huggins, chair- mary service from 27 other stations. Westing- as broadcaster on ABC Radio's Wednesday man, Westinghouse Broadcasting Co. house owns WOWO Fort Wayne. There is no Pabst Blue Ribbon Bouts. Letter, signed by both officials, covered de- Grade A overlap of WBC's KDKA -TV Pitts- tailed response to FCC's McFarland letter last burgh and WNBK Cleveland, WBC pointed out. month stating swap arrangement indicated Grade B overlap only involves 8% of popula- UP Poll Picks Dr. Salk, necessity of hearing [BT, Oct. 24]. Involved tion served by both stations, it said, and they Princess as Top News Copy is exchange of WBC's KYW and WPTZ (TV) get tv from 10 other stations. In reply to Philadelphia for NBC's WTAM-AM -FM and WSTV -TV Steubenville objection to exchange DR. JONAS SALK, developer of anti -polio WNBK (TV) Cleveland. WBC also would get on grounds KDKA -TV has first call on all vaccine, and Princess Margaret of Great Britain, $3 million from NBC in swap. network programs, WBC said its Pittsburgh tv voted "Man of the Year" and "Woman of the and with Year" as most newsworthy figures in United "The decision to make this exchange was ar- station has no such arrangement that, city, Press poll conducted among nearly 1,700 radio rived at after careful consideration of all fac- addition of other facilities in steel KDKA- TV will -TV outlet only. wire clients. President Eisenhower, winner of tors at the highest management level of both become basic NBC in three previous years, ran close second read. "It has the ap- poll companies," joint letter Dr. with West Ger- boards of directors and to Salk Konrad Adenauer, proval of our respective Radio -Tv News Directors man chancellor, third, and Democratic candi- approval of the boards of directors of our the date Adlai Stevenson, fourth. respective parent companies." Name Baker as President Princess Margaret led by far in voting for Both NBC and Westinghouse, in separate HAROLD BAKER, WSM Nashville, was most newsworthy woman, followed by Claire formal answers to McFarland letter denied that elected president of Radio-Television News Di- Boothe Luce, ambassador to Italy, who received exchange was result of NBC pressure. Network rectors Assn. at Denver meeting (early story one -sixth of votes polled by princess. Mrs. Eisen- said it had been offered "opportunity" to buy a page 56). Other officers elected were Ted hower, winner of poll two years ago, was third. Philadelphia tv station, decided to do business Koop, CBS Washington, vice president for pro- Others: Oveta Culp Hobby, former Secretary with WBC first. WBC said NBC told it of gramming; Charles Day, WGAR Cleveland, of Health, Education and Welfare; Florence chance to buy Philadelphia tv, decided better to radio vice president; Jack Knell, WBT Charlotte, Chadwick, who set new channel swim record, sell Philadelphia stations and retain NBC affili- N. C., tv vice president; Sheldon Peterson, and Academy Award winner Grace Kelly. ations than to retain Philadelphia and KLZ Denver, re- elected treasurer. Directors Winners will be subjects of two yearend UP lose NBC affiliations. elected for three -year terms were Nick Basso, radio news scripts. Last year's winners: State In answer to questions raised regarding over - WSAZ Huntington, W. Va.; Bill Small, WLS Secretary John Foster Dulles and Genevieve concentration of ownership in New York- Phila- Chicago; John Maters, WILS Lansing, Mich.; de Galard Terraube ( "Angel of Dien Bien Phu "). delphia -Washington -New Britain area, NBC two -year term, Lee White, KROS Clinton, Iowa, About 500 ballots were cast this year. claimed no such thing. Each of these stations, and one -year term, Ron Laidlow, CFPL Lon- network said, is in different market, where don, Ont. Iowa Governor's Petition competitive radio and tv services are greatest. Turned Down by NCAA There is no Grade A overlap between New KOSA -TV to Join CBS -TV York and Philadelphia, NBC stated and Grade REQUEST of Gov. Leo Hoegh of Iowa to allow B overlap is "insignificant." Nor is monopoly KOSA -TV Odessa, Tex. (ch. 7), will join CBS- hookup of state tv stations to carry Iowa -Notre involved, NBC said, since exchange results in TV on or about Jan. 1 as primary affiliate, Her- Dame game Saturday was refused Friday by no change in number of radio and tv stations bert V. Akerberg, CBS-TV vice president in Walter Byers, executive secretary of National it owns. NBC purchase of WKNB-TV New charge of station relations, announced Friday. Collegiate Athletic Assn. (early story page 46). Britain also pends FCC approval. KOSA -TV is owned and operated by Odessa WMT-TV Cedar Rapids, Iowa, was allowed WBC denied concentration in Cleveland- Television Co. to carry game as Iowa U.'s home station. Mr. Byers said it was impossible under NCAA tv rules to let other Iowa stations telecast game. WEAVER ADVOCATES U.S.-FINANCED Paul Brechlier, Iowa athletic director, told Associated Press, "We do not agree with the TELEVISION NETWORK TO SPAN GLOBE NCAA tv regulations" and will work "for a change in the rule when the next opportunity is HALF -BILLION DOLLAR "international net- public meeting places attracting tremendous presented." work" U. S. government- financed and providing audiences. tv transmitters, stations and sets to individual Said Mr. Weaver: "Incidentally, a television Missouri U. $500 Grid Fee countries which do not have television, was transmitter and 10,000 sets would not cost much advocated Friday by NBC President Sylvester more than a million dollars and for a few mil- Termed Discriminatory L. Weaver Jr. lion dollars in each country one could even TV STATIONS in Big Seven Conference area Mr. Weaver, reporting to Grocery Mfrs. of give them a color transmission closed circuit have protested action of U. of Missouri levying America in New York on his 'round -world trip setup which would be even more fantastic and $500 rights charge for tv stations filming its completed few weeks ago, set forth master blue- powerful a system," he said, that would "really home football games. No other conference print for project that could serve "the whole leave the Russians gasping for breath and out team has levied such fee. world outside the Iron Curtain ... by an in- of the running." P. A. (Buddy) Sugg, WKY -TV Oklahoma ternational and nation -by- nation television At luncheon, GMA awarded 1955 trophies City manager, complained to Dr. Elmer Ellis, operation." As envisioned by Mr. Weaver, tv and citations to four women radio broadcasters. U. of Missouri president, that it is unfair to transmitter, station (and relays if necessary) Top GMA award, silver trophy, went to Erma charge heavy fee for tv film reporting. He and as many as 10,000 sets could be set up in McCord, WHBU Anderson, Ind. Special cita- pointed out newspaper writers and photog- each country. Through this "network," U. S. tions were made to Martha Brooks, WGY raphers are not forced to pay fee. Dr. Ellis cultural tv shows and information programs Schenectady; June Hadley, WANE Ft. Wayne.. refused request to lift fee for Oklahoma- could be disseminated as method of combatting and Irene Lindgren, WFBM Indianapolis. Missouri game at Columbia, Mo., with WKY- communism. Awards were for telling story of how foods TV getting copy of film from Oklahoma ath- Tv sets, Mr. Weaver said, could be placed in reach consumer from manufacturer. letic officials. BROADCASTING TELECASTING November 21, 1955 Page 9 Broadcasting Publications Inc. Sol Taishoff President Maury Long H. H. Tash B. T. Taishoff the week in brief Vice President Secretary Treasurer

ING* CASTING MORE FILM THAN DEMAND? ABC -TV BANKS ON FILM There's rough competition ahead for Network buys nine more properties THE NEWSWEEKLY OF RADIO AND TELEVISION the distributors because of large vol- for 1956 -57 season, points to greater Published Every Monday by Broadcasting ume available and scarcity of non - reliance on celluloid 60 Publications Inc. Executive and Publication Headquarters network time on stations 27 Broadcasting Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. FCC, NETWORKS CHART PROBE Telephone: MEtropolitan 8 -1022 EDITOR & PUBLISHER A MUTUAL PLAN FOR TV Commission holds preliminary parley Sol Taishoff MANAGING EDITOR with leaders of industry it will in- What worked in radio could be ap- Edwin H. James vestigate 64 SENIOR EDITORS plied to television, O'Neil tells Texas Rufus Crater (New York), J. Frank Beatty, broadcasters. The text 30 Bruce Robertson NEWS EDITOR TOP FILM SHOWS IN 10 CITIES Fred Fitzgerald SPECIAL PROJECTS EDITOR October's top -rated syndicated film David Glickman MOGUL ON THE MOVE ASSOCIATE EDITORS in 10 representative markets, Earl B. Abrams, shows Lawrence Christopher (Hollywood) & Agency merges with Storm Klein, as compiled for B T by American ASSISTANT NEWS EDITOR: Don West expands billings to $10 million through Research Bureau 67 ASSISTANT EDITOR: Harold Hopkins STAFF WRITERS: Ray Ahearn, Jacqueline Eagle, 1956 32 Eli Fritz, Dawson Nail, Munsey Slack LIBRARIAN: Hilma Blair EDITORIAL ASSISTANTS: Kathryn Ann Fisher, Lamar TV FILM: IT'S ON THE GAIN Underwood, Audrey Weston, Norma Wooton SECRETARY TO THE PUBLISHER: Gladys L. Hall RETAIL SALES BY COUNTIES It occupies almost half of the average BUSINESS Census Bureau releases first figures. station's broadcast time, B T survey VICE PRESIDENT & GENERAL MANAGER reveals 70 Maury Long The states: Delaware, D.C., Mary- SALES MANAGER land 35 Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant SHORTCUT TO AFRICA TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Wilson D. McCarthy, UP IN ARMS ABOUT NCAA Producers of 'Sheena' film -series find M. Gwen Moore, Jessie Young the Mexican landscape just as good as AUDITOR- OFFICE MANAGER: Irving C. Miller They're challenging those football tv ASSISTANT AUDITOR: Eunice Weston the real thing-and a lot cheaper 78 SECRETARY TO THE GENERAL MANAGER: Eleanor blackouts in Iowa, Ohio and Michi- Schadi gan. In the act: KRNT -TV, WMT- ART -LAYOUT: Duane McKenna CIRCULATION & READERS' SERVICE TV, WJIM -TV, CBS -TV and state A PLEA FOR STABILITY MANAGER 42 John P. Cosgrove officials SUBSCRIPTION MANAGER: Frank N. Gentile Stations need longer license periods Sharleen Capella, William Phillips, Barbara from the FCC, surer affiliation con- Seabrooke, Joseph Rizzo tracts from the networks, Westing- BUREAUS NARTB CIRCUIT OVER FOR '55 NEW YORK house's Baudino tells Dallas NARTB 444 Madison Ave., Zone 22, PLaza 5 -8355 Dallas meeting of Region 6 winds up Editorial meeting 87 SENIOR EDITOR: Rufus Crater the year's slate. Complete coverage AGENCY EDITOR: Florence Small begins on 46 ASST NEW YORK EDITOR: David W. Berlyn NEW YORK ASSIGNMENTS EDITOR: Rocco Famighetti IS LONG -RANGE TV IN SIGHT? Frank P. Model, Selma Gersten, Beverly Berl BUSINESS The technical advances which will SALES MANAGER: Winfield R. Levi WHAT'S WRONG WITH TIMEBUYING? make transcontinental tv a reality may SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan, Marjorie Napoletano A buyer and a representative go over be within reach. The engineers have a CHICAGO their mutual problems at RTES semi- new technique to reckon with: for- 360 N. Michigan Ave., Zone 1, CEntral 6 -4115 ward scatter propagation 94 MIDWEST NEWS EDITOR: John Osbon nar 54 MIDWEST SALES MANAGER: Warren W. Middleton Barbara Kolar HOLLYWOOD 6523 Hollywood Blvd., Zone 28, H011ywood 3 -8181 ASSOCIATE EDITOR: Lawrence Christopher WESTERN SALES MANAGER: Wallace H. Engelhardt Toronto: 32 Colin Ave., HUdson 9 -2694. James Montagnes SUBSCRIPTION INFORMATION departments Annual subscription for 52 weekly issues 57.00 Annual subscription including BROADCASTING Yearbook (53d issue): 59.00, or TELECASTING Yearbook (54th issue): 59.00. Annual subscription to BROADCASTING TELE- Advertisers & Agencies 32 For the Record 105 On All Accounts 24 CASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 35¢ per copy; 53d and 54th issues: per copy. 7 Government 64 Open Mike 16 53.00 At Deadline ADDRESS CHANGE: Please send requests to Circulation In Public Interest 103 Our Respects 20 Dept., BROADCASTING TELECASTING, 1735 DeSales St., Awards 98 N.W., Washington 6, D. C. Give both old and new In Review 14 Personnel Relations .. 94 addresses, including postal zone numbers. Post once Closed Circuit 5 will not forward issues. International 100 Professional Services 62 Colorcasting 79 BROADCASTING Magazine was founded in 1931 by Lead Story 27 Programs & Promotion 104 Broadcasting Publications Inc., using the title: BROAD- CASTING -The News Magazine of the Fifth Estate. Editorial 114 Manufacturing 94 Stations 87 Broadcast Advertising' was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Film 60 Networks 91 Trade Assns. 42 Reg. U. S. Potent Office Copyright 1955 by Broadcasting Publications Inc.

Page 10 November 21, 1955 BROADCASTING TELECASTING M R S H A L o1 L E ---- B R YA N O Paris Henrietta I I I I ARCHER I I O Montague I I I Gainesville I Bonham l O I o Sherman I LAMAR O i CLAY Archer City I MONTAGUE COOKE I GRAYSON ¡FANNIN _i OC` -----i.,'t----- "r--- T-----J-r------IDELTA-^.- I Decatur I DENTON ¡ I YOUNG I I I HUNT I Jacksboro McKinney PKINS ` OLD 100 uv/m I 1 Graham O o O li ? C O L L I N I Greenville I Sulphur Springs k0 J A C K W IS O enton I -I - T O eacLwa n . RAINS PARKER I 1 Dallas ROCK m 0 WALL Emory i - r % O u f O I OQuitman = 1 Palo Pinto O I KAUFMAN - Fort Worth I Weatherford I U./ I I v PALO, Kaufman I TARRANT*DALLA I C. an to nI o m w I PINTO - i SMITH IHOODO I--- Eastland -- Waxahachie VAN ZANDT Granbury J O H N S O N I O I ERATH o Tyler STLAND aav HENDERSON Cleburne E L L I S Oß, \ o \\ Stephenville / Athens O / Corsicana / O \ \ / Hillsboro v / BOSQUE O \ ti \ NAVARRO /' ANDERSON \\ \/ / \ HILL \ \ ComOanche ry , \ Meridian / /\ \ i- - / \ / / - ` O Palestine r -, / O O/ \_,,,,..\ \ l \ sir Fairfield \ \ Waco*" \ / O \\ O t MILLS \ \/\ / / - / P. / / \ J Groes eck ti / \ `T G atesvt ll e \ / \ v O \ G / \ LEON Crockett LL \I. \ ti CORY E / Marlino F O c / o \ FALLS / Centerville HOUSTON // / N m 0 i0 20 30 40 50 60 70 80 90 Target Date: Mid-December INCREASED COVERAGE From Our New Tower (1685 feet above average terrain)

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The Times Herald Station Owners and Operators of KRLD Radio, 50,000 Watts P The Branham Company, Exclusive Representative. The BIGGEST buy in the BIGGEST market In the BIGGEST State

JOHN W. RUNYON CLYDE W. REMBERT awe', 4, ae,eaa Chairman of the Board President MAXIMUM POWER

BROADCASTING TELECASTING November 21, 1955 Page 11 HE R E ARE THE ABOUT F TELEVISION

WHAT IT IS. The General Electric Film ple, mass -produced, inexpensive -with a Center is a complete equipment package record of dependable performance. Sweep for your station projection room. It oper- circuits or sync signals are not needed. ates on the Scanner principle and consists Color registration, smear, or shading of a 16 mm Continuous Motion Scanner; problems do not exist. a 2 x 2 Dual Slide Scanner; and a Scanner Pickup. The entire equipment package is WHAT IT DOES FOR YOUR STATION. Your newly designed, specifically for color or station can replace old equipment with a monochrome operation -or both. modern, G- E- designed package which will pay its way on monochrome service now- THE G -E SCANNER SYSTEM. G.E.'s Film be on stand -by for color when you want it. Center, using the Scanner principle, fea- With the G -E Film Center you can install tures better picture quality, a simpler basic units, block -build additional equip- operating method, and, lower cost for oper- ment as your needs and expansion plans ation and maintenance. No other type sys- dictate. Quality film and slide operations tem offered today can match these high are assured, control monitoring is re- G.E. requirements. The G -E Scanner duced. The overall operation is simplified system gives your station the benefits of and less costly than others. You owe it to photo -electric pickup tubes which are sim- the station to see this G -E system.

O -E Sc Pickup -serves the Film threading of the Eastman 2x2 Dual Slide Scanner - handles up to 16 paper, metal, same function as the film camera Continuous Motion 16 mm Pro- or cloth -bound slides with fast positive action change. now used with B & W projectors. jector is fast and easy. Light Outside knobs provide quick focus control. Slide change Dichroic mirrors break the light compensating mirrors, behind controls can be at the scanner or at the console. from the projectors into primary window, are out of the focal colors- photo -electric pickup plane - eliminating dust problem cells convert it to electric signals. -and rotate at 770 rpm. THE GE COLOR FILM CENTS R B R OADCASTERS Compare... The Completely New G -E Color Film Center. See... A New System -A New Continuous Motion Projector. VeC4/e.. For Monochrome Service NOW -Color When You Want It! G.E.'s Scanner System coupled with the East- man Continuous Motion Projector result in exceptionally high light transmission for the brightest, cleanest, sharpest color television pictures. Many times the light output of other CM opti- cal systems make it possible to obtain the best pictures from your "problem" films or slides - regardless of age or density. Automatic film shrinkage compensation-vir- tually guarantees the same quality of projec- tion time after time regardless of film shrinkage. Double-duty - available for monochrome or color projection. Block -Build. Start with 2 x 2 Dual Slide Scan- ner. Add one Continuous Motion Projector for limited film programming. Add a second projector, when needed, for monochrome or color film facilities. Sep tubes in each projector - assure reduced lost air -time in the, event of tube failure. Reduced meint e and operating costs. Ac- cessibility, simplicity of circuits, and minimum adjustments during operation cut manpower costs. Masking amplifier actually can make the final picture better than original film.

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progress /s Our Most important Product GENERAL ELECTRIC IN REVIEW

DATELINE II MEDICAL HORIZONS "DATELINE II" was a competently handled, THE DRAMATIC and increasingly successful but not very sensational, variety show express- fight against tuberculosis managed to become a ing the thanks, through radio-tv -movie person- dull story indeed as told on Medical Horizons v009 alities, of the American public to the members (ABC-TV), live documentary series showing of the overseas press corps who risk their lives present -day progress being made by doctors and in a world wide effort to keep the people in- drugs. o formed. The Nov. 14 offering had narrator Don God- Milton Berle was fairly amusing and might dard, complete with hand mike, making a tour have been more so had he not constantly made of Seaview Hospital, Staten Island, N. Y., where cracks about the audience being asleep. Wil- he talked with Dr. Edward Robitzek and Dr. 0,03 liam Holden turned in a professional perform- Irving Selikoff, pioneering physicians at the ance -one which might have been improved, noted TB clinic. Lines intended to reflect however, with a bit more visual production on spontaneity instead came out as clumsy and John Steinbeck's heartfelt tribute to his friend, plodding from Mr. Goddard and the two medi- the late Robert Capa. cal men. Some phases of the program appeared some- Production costs: approximately $10,000. what incongruous. On the one hand there was Sponsored by Ciba Pharmaceutical Products Robert Frost's reading of a poem about free- Inc. in cooperation with the American Medi- dom of the press and an emotional excerpt from cal Assn. through J. Walter Thompson on the experiences of war correspondent Mar- ABC -TV. guerite Higgins and on the other was Irving Medical supervisor: Dr. William Strauss of Berlin's song "Funnies" followed by a ballet Ciba Pharmaceutical Products; producer -di- based on the L'il Abner comic strip. rector: Fred Carney. It was an entertaining hour -and -a -half and one which the Overseas Press Club should have BOOKS appreciated from both entertainment and pub- licity angles. THE EXURBANITES, by A. C. Spectorsky. Production costs: approximately $142,000. Drawings by Robert C. Osborn. J. B. Lip- pincott., Philadelphia. 278 pp. $3.95 Sponsored by Ford Motor Co. and RCA Victor through Kenyon & Eckhardt on NBC -TV, DESTINED to become the literary tour -de- Monday, Nov. 14, 8 -9:30 p.m. EST. force of the communications industry for the Starring: Antonio and his Spanish ballet, Pa- fall season, this book will be damned up and tricia Benoit, Milton Berle, Irving Berlin, down the Madison Ave.-Michigan-Wilshire Blvd. axis, whose members will CARL MOORE Janet Blair, Robert Frost, Greer Carson, Wil- ravenously de- vour its contents nonetheless. Whether liam Holden, Peggy Lee; Darren McGavin Mr. Six mornings a week, Spectorsky, and John Wayne. senior editor of NBC-TV's Home, Carl Moore proves his has done-the industry a service remains to be drawing power by at- Supervised by: Donald Davis and Dorothy seen, but he has set forth, in shocking and tracting a very large directed by: Alan Handley; asso- sometimes unbelievable details, the fiscal, social, share of the Boston lis- ciate supervisor: Andrew McCullough; asso- tenin audience. Key sexual and psychological pitfalls "communica- ciate director: Dean Whitmore; scenery: Jan tors" must endure day- unto -night in order to your food advertising to Scott; costumes: Guy Kent; music conductor: qualify as Exurbanites -those people who make a sales -proven person- George Bassman; continuity: Joseph Schrank. ality -WEEI RADIO's their geographical and mental homes some- Carl Moore! Songs: "Funnies" and "Free "-composed by where between the suburbs and the American Irving Berlin. frontier. Facts are facts, and Mr. Spectorsky has milked those provided by the New York, IT'S ALWAYS JAN New Haven & Hartford railroad, the Westport Parent Teachers Assn., Alfred Kinsey, et al, for SOMEHOW the idea persists in certain minds all they are worth. A well -thought -out piece that a name entertainer can be dumped in front definitely not meant for the children or Christ- of the tv camera and score a hit regardless of mas giving. the calibre of the material. In the case of CBS - TV's It's Always Jan, such success could come MIKE AND SCREEN PRESS DIRECTORY, only in spite of the script. 1955 -56, 2d edition. Radio-Newsreel- Televi- In the brief portions when Janis Paige fore- sion Working Press Assn., New York. 215 goes her acting in favor of her more -satisfying pp. $10, through RNTWPA direct. Publ. ffyou want yourskreof singing talents, there can be no crisicism. Oct. 19. But other than that, the viewer is guided THIS DIRECTORY, containing NEW ENGLAND'S MARKET some necessary No.1 through a half hour of "Lucy" gestures and and vital data heretofore missing in other refer- expressions, flat repartee, a few side characters ence books of its kind, lists radio-tv stations use reminiscent of Meet Millie and a story line in (by network or by city), newsreel services, and which the writers seem unsure whether they're spokesmen for UN member -countries, U. S. offering comedy or serious drama. Example: federal, state, and municipal governmental de- The Nov. 12 show concerned a has -been writer partments. It does a particular service to pur- who is inspired by Miss Paige's trust to over- chasers of this book by listing what sort of come dipsomanical tendencies. As a climax tape and tv equipment the various stations have he authors a song routine on "hope" that wows to offer to provide the fullest possible coverage, the critics. At this point, it would have been and goes so far as to list individual cameramen timely to have given a commercial offering an and film editors by name. The book also goes BOSTON upset-stomach remedy. into the industrial field, breaking down, by in- Production Costs: Approximately $34,500. dustry, the various public relations firms and account executives handling the large U. S. Sponsored by Procter & Gamble Co., through corporations. The publishers also saw fit Compton Adv., CBS -TV., Sat., 9 -9:30 p.m. to print some of Edward R. Murrow's comments Cast: Janis Paige, Patricia Bright, Merry on the banning of microphones and cameras Anders, Jeri Lou James and Arte Johnson. from various government functions (he is em- Producer: Arthur Stander; associate producer: phatically against the ban), and some advice by Dewey Starkey; director: Norman Tokar; the editors on such diverse topics as picture writer: Arthur Stander; music by Spencer stories, credits, handouts, and the general care Hagan; art director: Art Berger. and feeding of cameramen at official banquets. Page 14 November 21, 1955 BROADCASTING TELECASTING name title

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Sign gift card

What more appropriate gift than the gift of business name title knowledge, of latest news and events in radio -tv -spot news and exclusive how -to features -brightly wrapped company into one complete weekly report.

BROADCASTING TELECASTING is THAT gift. Wind up your street holiday shopping now by listing your staff, clients, friends, associates on the attached. city zone Each gift to be announced with a full color card. The first state issue will start December 26-and continue every Monday 1956. throughout Sign gift card

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BROADCASTING TELECASTING 1735 DeSales Street, Washington 6, D. C. Please send Holiday gift cards to the above and start service with the December 26th issue.

s enclosed Bill me in January

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REDUCED RATES GOOD ONLY THROUGH DECEMBER 1955 The wallet -wise OPEN MIKE Unlimited Opportunity however, we have a reputation for honesty in advise business that makes selling a pleasure. EDITOR: We feel that our particular "case" will offer "The lady doth protest too much, methinks." encouragement to large and small stations who That's the line from Shakespeare that came may be afraid to take the "clean up" step. It to my mind after reading your excellent report can be done and it doesn't cost money to clean up, of the speech by Henry Clay, chairman of the it makes money. NARTB Radio Board, to [the NARTB's) Mildred Allen, Co -Owner regional conference in Des Moines... . WTYN Tryon, N. C. I for one believe it is a mistake, an ex- tremely serious mistake, for any spokesman Programs Count for radio to even suggest that the FCC limit the number of radio licenses. It is one of EDITOR: those facts of life that for every tune you must . Uhf's problem is programming, not chan- pay the piper. When you invite the govern- nel allocations. Since the FCC does not control ment to limit competition you are in the same programming, the uhf solution must lie some- breath inviting the government to set rates... . where else. It does; it lies with the uhf op- Every new station that has come on the erator.. . market has created new radio advertisers. The Good programs are not necessarily expensive, more salesmen out on the street selling radio, but program directors' hands, calloused by the more radio prospers. The more stations network button pushing and handling of syn- WSJV-TV fight for business and audience, the better it is dicated films, often seem to be insensitive to for all concerned. good original local production. Perhaps some areas actually have too many Uhf operators direct a lot of time and energy stations. But I believe that adjusting to com- to influencing the FCC to make things easier for petition, not the limiting of licenses, is the them. If they would band together with equal answer... . zeal in an effort to solve their own problems less Ben Strouse, V. P. & Genl. Mgr. at their own level, their efforts might be re- pay r warded. WWDC Washington, D. C. If they feel handicapped in competi- tion, why not a video tape or film network of f to sell the Judicial Deletion top quality programs available only on uhf? Ray Stewart, P. R. Dir., t EDITOR: SOUTH BEND 40 Iowa State Medical Society We recently forwarded to you the opinion Des Moines of this Court in Jacova vs. Southern Radio (formerly exec. producer, MARKET- and Television Co., which dealt with the ques- WOI-TV Ames, Iowa) tion of television law. You are advised that in the middle of page 5 the sentence should read Missing Call Restored "And, since television is the latest medium for Class "A" time rate comparison the," the words "most effective" having been EDITOR: of South Bend area stations deleted from the opinion. Thanks for the plug on your Art Magee story B. K. Roberts, Justice in your Oct. 17 issue; however, you merely Time WSJV Station B Station C Florida Supreme Court mentioned the local radio station, which is, of Tallahassee, Fla. course, KIUP in Durango, Colo. 1 hour $300.00 $500.00 $400.00 [EDITOR'S NOTE: Original language was quoted R. E. (Pat) O'Brien, Mgr. 34 hour $180.00 $300.00 $240.00 in report (B -T, Oct. 31) of Florida Supreme Court KIUP Durango, Colo. ruling upholding the right of a tv station to tele- 5 min. $ 90.00 $125.00 $100.00 cast news films without becoming liable for dam- [EDITOR'S NOTE: The phrase "The local radio ages on invasion of privacy.] station," minus call letters, was Mr. Magee's, Effective 250,000 185,000 204,000 not BT's. Thanks to Mr. O'Brien, the story, watts "How Radio Solved Frontier Airlines' Problem," PowerPower watts watts Don't Give It Away is now complete.] America's 5th richest market* EDITOR: An Announcer Answers If you have any copies of Worth Kramer's Average per family income in the "If You Can't Sell It, Don't Give It Away," EDITOR: South Bend Market is $6,923.00 - please forward three to WGTO. ranking it first in Indiana and fifth Enclosed please find a carbon copy of a highest in the nation. This is real stuff, forcefully put, and should letter sent to John C. Morgan . . . "I read your article in the Oct. 10 issue of *Source: 1955 Saler Management Survey of Buying Power be required reading for every time salesman in the country once each quarter-in some DDT entitled 'How Not to Make an Audition cases more often. Tape.' Eugene D. Hill, Gen. Mgr. "I agree with you that any audition for a - WGTO Haines City, Fla. staff position should be commercial, but I re- sent announcers being referred to as 'golden wsJv-Tv EDITOR: voiced playmates' and 'naive individuals'; or the implication that announcers think there is This is in regard to "If You Can't Sell It, something downright 'nasty' about a commer- Don't Give It Away" appearing in the Nov. 7 cial; or your derogatory tone in writing 52 issue of B.T. We applaud the idea of Operation that ABC-Elkhart-Channel you had the 'dubious wish to from our own expe- pleasure' of choosing a Stature and speak couple of announcers. rience that it works for us and can work for any F. DILLE, Jr., President JOHN station operator. "Isn't it enough that the consensus of the PAUL C. BRINES, General Manager industry regarding announcers is one of gen- WTYN began operation about one year ago. eral disdain? Why contribute to the degrada- Your Growth Network Station It's only 250 watts and is located in the smallest tion? .. . Serving market you can imagine. We are surrounded by numerous other radio stations that have been Lou Douglas, Announcer South Bend - Elkhart in business for many years. We began opera- Hudson, N. Y. Northern Indiana tion with the idea that we would not cut rates, make special deals or "give away" advertising. A Manager Rebuts Southern Michigan We have not relaxed that ruling for one moment. EDITOR: For availabilities see your Your ,readers may be interested to know that WTYN has made money every day that it has I'm surprised to learn that a few individuals H-R TELEVISION MAN been in existence and the billing is continuing have construed my recent article "How Not National Representatives to rise. Yes, it was a little difficult at first. Now, to Make an Audition Tape" as an indictment of

Page 16 November 21, 1955 BROADCASTING TELECASTING WORKING PARTNERS

None of the mature group of men who founded H -R

"came along for the ride." Each partner was

and is, a Working Partner. Each had a broad and

FRANK HEADLEY, President varied experience in radio and TV, as well as a DWIGHT REED, Vice President sound background in advertising and sales. FRANK PELLEGRIN, Vice President CARLIN FRENCH, Vice President Every man "knew the score." PAUL WEEKS, Vice President

As we have grown through the years -and have

added to our staff -we have insisted that all our men

enjoy similar experience and backgrounds. That is

RA why the stations we represent, and the buyers

of time we serve, can be sure that H -R

will "Always Send a Man to do a Mans Job!"

380 Madison Ave. 35 E. Wacker Drive 6253 Hollywood Baulevord 155 Montgomery Street 415 Rie Grande Bldg. 101 Morietla Street Building 520 Lovett Bouleeatd New York 17, N. Y. Chicago I, Illinois Hollywood 78, Calif. San Francisco, Colil. Dollar, Texas Atlanta, Georgia Room No. ID OXIord 7.3120 RAndolph 6.6431 Hollywood 2.6453 YUkon 2.5701 Randolph 5149 Cypress 7797 Houston, Toros Justin 1601

BROADCASTING TELECASTING November 21, 1955 Page 17 OPEN MIKE

all announcers as being naive or considering commercials "nasty." A re- reading will show that I said many, not all; although I'll admit the number is amazingly large. I have been ac- cused of joining with a "consensus of the in- WLW radio offers the only dustry" in an attitude of disdain for announcers, and of "contributing to their degradation." Quite the contrary, I and my colleagues in the six -station group of which this is one, are firmly convinced that to the listener, and therefore to the advertiser, the announcers are the station, and that by demanding the best, and paying top wages in order to get it is good business . 0100001#0001#0000001 Finally: I'd hardly be the one to sneer at "announcers" as a class. Except for time out for wartime service in the Navy, I've spent the *t*tft* ****1ft*A*t*****1ft* ti past 26 years as an announcer, and every execu- tive in this organization entered it as an an- nouncer. Nuff said? 14)6 014)))0000000001 John Carl Morgan, Mgr. WFVA Fredericksburg, Va. ikktlk #kktlkk4 1fitikR1 Mobile Feature Covers Ground EDITOR: tftftè:**ftlft*** Ever since you ran that grand full -page feature on the peripatetic activities of the KBIG Volkswagen mobile studio Oct. 10, we've been p0fÁÁ kkÌ #Ì receiving requests for additional details from au over the United States and even a foreign country. Incidents like this are always coming along to jolt us to a renewed realization of the 110kfkh power punch that B.T delivers each week. Because the story did get such wide reader- 18ttfl88flflt8 ship, I'm especially anxious that two facts be inserted for the record. First, I don't deserve the title of KBIG manager which the story gives me. That's the spot held from the very t*1***t*1ø$** 44kÀk 0hi beginning of the station by the man who con- ceived, founded and directed it, our President John H. Poole. Second, the man organ- ized and supervised the entire mobile project didn't get mentioned in the story. He's Cliff Gill, our vice president and operations man- 1iiH!RfliUiiiRRil1 ager, who deserves a lion's share of the credit. Robert J. McAndrews, V. P. & Comm- Mgr. KBIG Avalon, Calif. MSAid #1tht1k114 Too Much Paper WO **.*tü*** EDITOR: I found this on my desk this morning after instructing my engineers to find some place to stack our mountain of excess teletype paper... #fiORf There is a super salesman; t!i!t8!iií88!it # Of this I have proof. By George, it's the truth! You get a pre -determined audience He maketh AP buy huge stocks of press at a low one dollar per thousand home broadcasts or even less paper; ... certified by the official NIELSEN REPORTS! That's WLW Radio's He selleth them loads of ribbons for the printers. sensational new "Certified Audience Plan" with announcements to He never fails to ship; deliver the greatest possible unduplicated home coverage. He leadeth me to stack press paper 'till my And this bang-up "C.A.P." is power -packed by WLW's dynamic new back aches. Yea, though I'm given an impossible task, programming operation - "The World Now" - which brings home the biggest I fear no let -up; coverage of on- the -spot news and candid variety in broadcast booking. For his boss doth prod him; WLW's "The World Now" operation certifies to pack a bigger My boss and the PD, they comfort him. He sendeth more supplies in the presence of captive audience into every one of your ad dollars ... than his enemies; any other broadcast media - ever! He maketh my blood boil; So tune your "time" to WLW Radio for the spectacular "Certified My news room runneth over. Audience Plan" and "The World Now" powerful programming! Surely some station should hire him to sell air time; And increase their billing a million, now and forever more. Amen. CROSLEY BROADCASTING CORPORATION, A DIVISION OF ` \1 L "rö ó;¡ °ö) Anon E. Mus. Edwin J. Powell, Ch. Eng. WOHO Toledo, Ohio CERTIFIED AUDIENCE PLAN in any broadcast media

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SALES OFFICES:, NEW YORK, CINCINNATI, DAYTON, COLUMBUS, ATLANTA, CHICAGO, MIAMI. "Do you think it's here to stay ?" our respects I BROA. to DONALD HENRY McGANNON TEL'ECASTING il 1956 IIIAICAt1IMi nuuu uui tipis The 22nd consecutive issue of BST's Year- book (the one with the red cover, the one no- body in radio can af- DON McGANNON acknowledges some his home. His departure from this placid pur- ford to be caught look- qualms about taking over the office of presi- suit came in October 1951, when "a casual ing without) goes to dent of Westinghouse Broadcasting Co., which conversation" led to his joining Mr. Witting press December 1. he did officially last Wednesday by a simple at the DuMont network as assistant to the See page 64 for money- act that reduced discernible self-consciousness director of broadcasting, and he soon found back guarantee. to no more than the trace that is becoming to a himself working upwards of 15 hours a day. modest man. He just went in and went to Both at DuMont and at WBC his work has work. been appropriate to the duties he now inherits His slight embarrassment about the office as WBC president. By the nature of his jobs refers not to the rank or responsibilities of be- in both organizations he has had a large hand ing president of the company which counts its in reaching and implementing top -level deci- "Naw- four television and five radio stations as rep- sions. He also has been close to the owned here to resenting one of the country's largest independ- stations in each organization. From May it's ent radio -tv ownership operations. It relates, 1953 until he moved to WBC last January, be used." rather, to the physical makeup of the presiden- he was manager of owned -and-operated stations II tial suite, a bright new layout which can best be as well as assistant director of broadcasting described simply as swank. The offices are the for DuMont, and as vice president and general product of almost three months' remodeling executive of WBC the major part of his time and redecoration in WBC's relatively new head- has been spent in supervising the WBC-owned quarters at 122 E. 42nd St., New York. Mr. stations operations. McGannon's qualms stem from the fact that the Although his introduction to the broadcast Time Buitiaf offices were prepared for his predecessor, Chris media was through television, there is nothing J. Witting, whose unheralded elevation to the secondary or tangential about his interest in consumer products vice presidency of WBC's radio. Perhaps it is typical of his attitude -as parent Westinghouse Electric Corp. [BST, Nov. well as appropriate to balanced decor -that the CHECK LIST 14] came after he had only two days in which principal radio in his new office is housed in a to enjoy them. cabinet of exactly the same size as the tele- FOR THE While the offices are new, Mr. McGannon is vision set, and in addition there is a "second DURHAM- RALEIGH no stranger to the responsibilities they represent. set "-a clock radio -at his desk. A portable Since the first of the year, he has been vice radio also accompanies him on his trips. MARKET president and general executive of WBC, a job To him, radio and television are both power- that, in other companies, is more often called ful media, although in separate ways. To him, executive vice president. As such he has had radio is in a period of rebirth after the impact TOP COVERAGE broad administrative duties dealing with all as- of television. Its new role in the millions of pects of WBC affairs, not only in station man- American homes today is unique and cannot agement but in acquisition of new properties. be filled by any other medium. It is no less Now 35 years of age, Donald Henry McGan- dynamic but now operates in a different J non is a native New Yorker. He was born WTVD atmosphere than prior to 1950. Sept. 9, 1920, the son of Robert E. and Marga- Mr. McGannon and his wife and their ret McGannon. now 280,540 sets seven little McGannons- Donald Jr., 11 years After graduation from the city schools he old; Mary Laurie, 7; Kathleen, 6; Elizabeth, 4; entered Fordham and was graduated with a Patricia, 3; Shiela, 2, and Michael, 1 -live at 2 TOP PROGRAMS bachelor of arts degree in 1940. He then moved Norwalk where, as time permits, he practices into Fordham Law School, but his legal train- his chief outside interest: politics. For the ing encountered a military interruption that was past six years he has been Democratic state to last for five years. He entered the Army in central committeeman for Connecticut's 26th WTVD April 1941 as a second lieutenant and came out senatorial district. in July 1946 as a major after service in the He also is a member of the Norwalk Ex- coast artillery and the anti -aircraft artillery, in- change Club; has been active in the local best of NBC -ABC cluding two years in the Aleutians. Chamber of Commerce, belongs to the Radio - During the military interval, he married Television Executives Society in New York, Patricia Burke of New Rochelle, N. Y., on and has served the broadcasting industry in Aug. 22, 1942, and his return to civilian life several capacities including his current service WTVD seemed a timely occasion to add breadwinning on the NARTB Labor Advisory Committee; to his activities, which he did by taking on a chairmanship of the committee which conducted fuel salesmanship along with the resumption the tedious and complicated negotiations for Channel 11 of his law studies at Fordham. a new lease on the Empire State Bldg. antenna After getting his law degree in 1947 he site for New York's seven television stations, DURHAM -RALEIGH deserted the oil and coal business and practiced and membership on the industry committee Call Edward Petry Co. law independently in New York and, sub- which conducted the long -drawn tv contract sequently, in Norwalk, Conn., where he makes negotiations with ASCAP. Page 20 November 21, 1955 BROADCASTING TELECASTING ONLY WOWO covers the 4,000,000 market between WOWO ... and only WOWO ... hits all of the rich market embracing southern Michigan, eastern Indiana and western Ohio. Nearly 4,000,000 WOWO listeners here spend nearly 4 billion dollars annually. And WOWO really goes after that bundle for you. WESTINGHOUSE Proof? In the latest 26- county Pulse, WOWO takes all 476 firsts out BROADCASTING COMPANY, INC. of the total 476 weekly quarter hours. Put RADIO TELEVISION WOWO on your schedule. Bridge your sales S OSTO N -W BZ+W BZA BOSTON- WBZ -TV gap in the lucrative "4,000,000 market be- P H I LADCLPNIA-KYW PHILADELPHIA-WPTZ P ITTSBURGH -KOKA PI TTSB U ROM- KDKA -TV tween"! Get more facts from Tom Longs - PORT WAYNE-WOWO SAN FRANCISCO-KPIK worth at Anthony 2136, Fort Wayne, or from PONTLAND -KEE Eldon Campbell, WBC National Sales Man- KPIX REPRESENTED BY THE KATZ AGENCY. INC.

ager, at MUrray Hill 7 -0808, New York. ALL OTHER W BC STATIONSREPRESENTEOEY . INC

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I vikRADIO CORPORATION of AMERICA BROADCAST EQUIPMENT CAMDEN, N. J. biggest sport in town

JOHN M. CODY on all accounts REGARDLESS of the current controversy over program ratings and merchandising, these are the two factors which rate at the top of this agency executive's list when he is buying radio and television time. John M. Cody, manager of the Hollywood office of Grant Adv. and a stickler for follow- ing through to the final sale of the product he is advertising, wants to know first whether the radio or tv program has a "good audience" and second "can it be merchandised." He wants facts, not generalities nor self-serving glamour adjectives. His radio-tv buying at the present is con- fined to two major advertisers, Dodge Division of Chrysler Corp. and Dr. Pepper. Additional- ly, Mr. Cody serves as coordinator for Dodge Yes . .. we're the BIG SHOT when it on its two ABC -TV network shows, Danny Thomas and Lawrence Welk. comes to play -by -play sports in Milwaukee. With Grant since June, Mr. Cody had been with The Caples Co. since 1948 as account Our Earl Gillespie does the Braves Broadcasts, executive on numerous accounts. Born Aug. 16, 1916, in Rochester, N. Y., Mr. Marquette University and Green Bay Packers Cody attended public school there and Roch- ester Business College, where he majored in football. And, for good measure, we round out the accounting. In 1935 he joined the former Rochester advertising agency of Hughes -Wolff, year with University of Wisconsin basketball. "where I did just about everything." The fol- lowing year he entered U. of Southern Califor- nia, where he received a B.S. in merchandising To over a million "sports" in Milwaukee, in 1940. His blood still refused to turn pure adver- tising red. His father was a railroad man, so radio means WEMP. So a pretty healthy hunk he invaded the newest transportation field, aviation, as public relations writer for Lock- of the population is ready and waiting to receive heed Aircraft Co. At the end of the war, Mr. Cody was trans- your message ... over WEMP... at the ferred by Lockheed to its New York office as eastern advertising and sales promotion man- lowest cost per thousand. Local buyers know it .. ager. In 1947 he helped set up the Irish Airlines. and take advantage of it. Why don't you? From there, he joined Caples, taking to the agency various airline and foreign national travel bureau accounts, including Ireland. Mr. Cody married Patricia Doyle of Los Angeles in 1944. They have three boys, John, 11; Kevin, 6, and Peter, 3. Mr. Cody is a member of the Wings Club of New York, the Los Angeles Press Club and Los Angeles Chap- ilwaukee's Best Buy ter of Catholic Press Council, Aviation Writers WEM p Assn. and American Society of Travel Agents. The Codys make their home on a hillside overlooking the Pacific Ocean at Pacific Pali- 5000 Watts at 1250 sades, Calif. He plays golf "when I can get to it," but spends more hours chasing the junior 1935 -1955 ... 20 years of service to Milwaukee Represented nationally by ffeadley -Reed Codys up and down the beach, "just five minutes from home." Page 24 November 21, 1955 BROADCASTING TELECASTING BTV .0\-\E WBTV CHARLOTTE CHARLOTTE

TTpP IJ qjt eqrottna5 Top-Powvt, Published OTO by the Jefferson Standard Broadcasting Company

83 NEWSPAPERS CARRY WBTV PROGRAM LOGS Jharles H. Crutchfield, Executive Vice ?resident and General Manager of the MOST UNIQUE AND EFFECTIVE fefferson Standard Broadcasting Company, eleased today a complete list of newspapers tarrying WBTV Program Logs and News PROMOTIONAL OPERATION IN -lighlights. The eighty-three newspapers nclude: THE BUSINESS... RTH CAROLINA Mockeville Enterprise Mocksville, N. ..oemarle Enterprise C. Ubemarle, N. C. Monroe Journal launching over Monroe, N. C. Advertisers campaigns Station %neon Record Nadesboro, N. C. Montgomery Herald WBTV reap the promotional benefit of heville Citizen C. eighty -three Carolina newspapers which ,heville, N. C. Morganton News -Herald Morganton, N. C, 'teheville News carry WBTV Program Logs. Twenty-nine \cheville, N. C. Mount Holly News Mt. Holly, N. C. of these newspapers regularly feature pro- tsheville Times %cheville, N. C. Newton Observer & gram news and photos in special television News Enterprise Pictured above is the $11/2 Million Jefferson Standard Belmont Banner Newton, N. C. Belmont, N. C. Broadcasting Company building. Operating from these highlight columns. Raleigh News & Observer Charlotte News Raleigh, N. C. kiegsize facilities, WBTV serves more than 500,000 tele- Charlotte, N. C. This healthy viewer interest in television Raleigh Times vision families in its 100 UV /M area! Charlotte Observer Raleigh, N. C. has been skillfully N. C. program news cultivated Charlotte, The Robesonian Florence Morning News GEORGIA Charlotte Peet Lumberton, N. C. Florence, S. C. since 1949 by a full- manned WBTV promo- Charlotte, N. C. Fort Times Augusta Herald Rockingham Poet -Dispatch Mill Augusta, Georgia tion operation. Televiewers in this $2 billion Cleveland Times Rockingham, N. C. Fort Mill, S. C. N. C. Shelby, Rutherford County News Gaffney Ledger retail sales market have requested logs and Concord Tribune Rutherfordtoo, N. C. Gaffney, S. C. TENNESSEE Concord, N. C. Greenville News program highlights -newspaper editors have Salisbury Evening Post Virginia -Tennessean Durham Morning Herald Salisbury, N. C. Greenville, S. C. Bristol complied. Durham, N. C. Greenville Observer Bristol, Tennessee Sanford Herald Elizabethton Star Durham Observer Sanford, N. C. Greenville, S. C. Durham. N. C. Greenwood Index -Journal Altamont, Tennessee Judged to be one of the most unique and Shelby Daily Star Kingsport Times -News Elkin Tribune Shelby, N. C. Greenwood, S. C. effective promotion operations in the busi- Elkin, N. C. Lancaster News Kingsport, Tennessee Statesville Daily Record Lancaster, C. Morristown Sun ness, the eight -man department provides Fayetteville Observer Statesville, N. C. S. Fayetteville, N. C. Newberry Journal Morristown, Tennessee Twin City Sentinel Newberry, Mouñtain City Tomahawk full advertiser service in on- the -air promo- Gaston Citizen Winston-Salem, N. C. S. C. N. C. Mountain City, Tennessee publicity, research, merchandising, Gastonia, Winston-Salem Journal Pageland Journal tion, Gastonia Gazette C. Pageland, S. C. N. Winston-Salem, N. and newspaper- audience promotion. Gastonia, C. Spartanburg Herald VIRGINIA Granite Falb Press Spartanburg. S. C. Granite Falls, N. C. SOUTH CAROLINA Spartanburg Journal Bristol Herald -Courier Combine this great area station "impact" Greensboro Daily News Anderson Daily Mail Spartanburg, S. C. Bristol, Virginia with potent Greensboro, N. C. Anderson, S. C. Suburban News Roanoke Times advertising such promotion and Greensboro Record Anderson Independent Columbia, S. C. Roanoke, Virginia watch sales "zoom" in this robust Carolina Greensboro, N. C. Anderson, S. C. Union Daily Times Scott County News market! Hamlet News -Messenger Andrews Star Union, S. C. Gate City, Virginia television Hamlet, N. C. Andrews, S. C. Hendersonville Times -News Camden Citizen Hendersonville, N. C. Camden, S. C. Hickory Daily Record Charleston Evening Poet Hickory, N. C. Charleston, S. C. SUCH POTENT PROMOTION ! High Point Enterprise Charleston News & Courier High Point, N. C. Charleston, S. C. Iredell Morning News Cheraw Chronicle Statesville, N. C. Cheraw, S. C. Graphically shown at left are the eighty- Kannapolia Daily Independent Chester Reporter 100 Kannepolis, N. C. Chester, S. C. three newspapers located in WBTV's Lenior News-Topic Chesterfield Advertiser UV/M area. Proof positive that WBTV Lenior, N. C. Chesterfield, S. C. Lexington Dispatch Clover Herald advertisers reach a bonus television-con- Lexington, N. C. Clover, S. C. scious audience that never shows up in set Lincoln Times Columbia Post Lincolnton, N. C. Columbia, S. C. counts and market data. Lumberton Poet Columbia Record Lumberton, N. C. Columbia, S. C. Call: WBTV or CBS Television Spot Sales. Mecklenburg Times Columbia State Charlotte, N. C. Columbia, S. C. KW K H SHREVEPORT

DOESN'T STOP AT START!

The space-devouring strides of KWKH range far out into rural areas, covering hundreds of places like Start (La.) in our big, 80- county daytime SAMS area.

We're first in the sprints, too. Latest Hoopers show that Metropolitan Shreveport prefers KWKH over the second station, morning, noon and night -up to 104 %!

Cost -per -thousand listeners is far, far less than any other station in the area. Get all the facts from The Branham Company.

Nearly 2 million people live within the KWKH day- time SAMS area. (Area includes additional counties in Texas, Oklahoma and New Mexico not shown in KWKH mop.) Shreveport Times Station TEXAS SHREVEPORT, LOUISIANA 50,000 Watts CBS Radio ARKANSAS The Branham Co. Henry Clay Fred Watkins Representatives General Manager Commercial Manager BROA r A STING TE CASTING

Vol. 49, No. 21 November 21, 1955

frankly, I don't believe that it should. Now this isn't to say that I don't deplore the in- SURPLUS OF FILMS PORTENDS vasion of station time by networks, or the abject dependency that some stations have on network programs. However, both the dictates ERA OF INTENSE COMPETITION of the FCC and the demands of the public re- quire balanced programming on the part of O'Neil warns allocation plans may limit stations, markets each television station. . . . "We film distributors better resign ourselves is double needs of stations Martin says film supply to the fact that we will not supply, and should Film council told of price- cutting practices by salesmen not supply, all of the programminng that is presently being offered stations by networks. Community antenna groups charged with pirating films Moreover, if these [network programs] are to continue to be of good quality, which they New tax ruling cuts rate on some sales of old movies admittedly are at the present time, then the organizations supplying them must be sound, THE TELEVISION film business, operating in Service ruling that permits some sales of old healthy organizations, which means that they figure a steadily expanding station market, now faces films carried at a zero inventory under must operate at a profit. In order to operate at half the normal tax an exciting but bitterly competitive future based long -term capital gains, a profit, they must be given the opportunity to (see this page). on an over -supply of product, judging by a box, supply a sufficient amount of programming.... in the evolution of series of developments last week, Al! these developments "All of this means that while we may look the vast new television film industry point to forward to an increase at the expense of the Teleradio, now owner of the vast General intensified activity in this field. The develop- networks in the number of hours devoted by facilities, RKO film library and production ments are unfolded in the following columns. stations to local films, this increase in time is not brought the situation out into the open as: The demand for film programming is great going to be sufficient to solve our difficulties." lot President Thomas F. O'Neil said proposals but the supply of film programming is even He suggested (1) "that we as distributors made to the FCC to limit the number of tv greater, Dwight Martin, vice president of Gen- confine our business to these programs that are stations and markets would cut the sales po- eral Teleradio, said in a speech exploring ways better shows when filmed than when exhibited tential for the RKO library. He said GT is of increasing demand. live;" (2) "that we strive to maintain a quality following the MBS concept of strength through In a reversal of the usual contention of film consonant with the best quality filmed pro- affiliates while subordinate to them [BT, Nov. people, he also maintained that many programs grams now offered," which he said is the way would be better off live. not only to increase demand generally but also 14]. Film syndication will provide program "there are a great to take over "some time now occupied by net- means of increasing local and national spot "In my opinion," he said, many programs that either are better shows works [that] can and should be captured" by station time, he claimed (see text sales in prime when presented live rather than on film, or at film. of speech to Texas Assn. of Broadcasters, page 30). Dwight Martin, GT vice president, said there are twice as many films available as the TAX 'OUT' FOR OLD FILM? industry can use. He spoke at last week's meeting of National Television Film Council SALE of old motion picture films for tele- firm sold about 200 films produced and re- (see story page 28). Many programs are better vision is expected to receive a boost from leased during the 1931 -46 period. Motive live, he said. an Internal Revenue Service decision handed for the sale was conversion of dormant assets working Joining Mr. Martin in emphasizing the down last week. into capital. The purchasing firm, overloading of the syndicated film market was The ruling held that a particular sale of IRS said, "may possibly engage X corpora- John Mitchell, Screen Gems sales vice president, films carried at zero value on the books of tion (the seller) to act as a distributing agent who claimed price-cutting is rampant (see a motion picture firm that ordinarily does for some of the purchased films on NFTC story). not sell films outright is entitled to taxation the usual distribution fee basis charged for as a long-term capital gain. This means that such a service." A survey by BT shows that despite any only half the profit is taxed as against the The sale was described as "isolated and average tv station spends surplus of films the conventional income tax. unusual," with the films "not property held 42 hours a week programming films com- 2/3 In the case involved (firm names are not primarily for sale to customers in the six months ago. (See pared to 32 2/3 hours divulged), IRS noted the firm had never ordinary course of trade or business." The detailed study of film's rising role in tv pro- before sold films but had rented them for decision was handed down under Sec. 1231 gramming page 70.) a fixed fee or percentage of receipts. The of the 1954 revenue code. Effectiveness of film programs cannot be measured by ratings, David Savage, Guild Films assistant president, told NTFC. He ad- vocated a study of tv ratings and suggested sales least, filming lends nothing to their improve- Since there is a limit to the amount of de- should be the yardstick of effectiveness. ment. In these instances, I see no economic mand that can be created, and a limit to what More than 300 community antenna systems justification in filming since the end result is an advertiser will pay regardless of a film's high are pirating filmed shows, NTFC was told by merely to afford the film distributor another quality, Mr. Martin said, "We must look to an Arche A. Mayers, Standard Television Corp. program to put in the saddle bags of its sales- increasing use of re -runs to recoup the cost of Ways of improving film commercials were men." quality film and realize a profit." reviewed by agency spokesmen at the NTFC Mr. Martin also dismissed another approach He made clear, however, that "quality films meeting and recent developments in equipment, "that has been suggested a couple of times" - are not in over -supply," that the demand for such as the Electronicam and other processes, that the amount of network time be reduced by quality product has been demonstrated, and were reviewed. legislative or FCC action or that the networks that, instead of depending on legislative or From another angle, the tv film industry is be eliminated. "This," he said, "is a situation other "artificial aids," success in the film busi- considering the impact of an Internal Revenue that just isn't going to come to pass, and, ness as in other fields "varies in direct propor- BROADCASTING TELECASTING November 21, 1955 Page 27 THE OUTLOOK FOR FILM

FILM: ITS SUPPLY AND DEMAND many cooks spoil the soup. In this business we have living proof of it." HOW MUCH film is there and programming feature films. If we can assume that each fea- In providing tv film distributors with an in- how much can be by accommodated the present ture film were to last one hour and a half, and sight into the views of tv station operators,. tv market? Dwight vice of Martin, president that no feature film were to be run by a station George Rice, program director of WABC -TV Teleradio, General offered this appraisal in the more than once a year, then a quick computa- New York, urged syndicators to work closely course his talk to the National Television of tion would indicate that if each feature were with their salesmen in the field for analyses of Film last Council's forum Thursday. to be played by all stations, these 360,000 odd local markets. He pointed out that stations are ACTUALLY while the acceptability of film hours would be entirely used up by only 525 acquainted with a distributor only through their has established a market, the increase in the feature films. salesmen, and these field workers learn to ap- supply of tv film has far outstripped any growth Again, if we assume that a feature film were preciate their problems, which vary from market in demand and this fact does not bode well for only shown on one -third of the stations, then to market. the film distribution business. 1,575 films could be shown in this quantity of John Mitchell, vice president in charge of Let's consider a few facts: Approximately 451 time. Now subtract the 360,000 hours of fea- sales for Screen Gems Inc., contended it is commercial television stations are in operation ture film programming from the 685,000 hours economically more feasible at this time for today. These are of total local film programming, and divide the producers of quality programming to sell their located in 290 mar- balance of time among half -hour syndicated shows to a national advertiser, rather than a kets, and serve some features, and you find that the entire balance group of small advertisers. He said the syndi- 32 million television of time will be consumed by 111 series, even cated market is "overloaded" with product; is homes. though each series is shown on only one -third "rife with price-cutting," and requires a large These 450 stations of the stations. sales staff to be serviced adequately. spend about 30% of To summarize, these figures seem to indicate Through selling to a national advertiser, Mr. their operating hours . that in one year television will use some- Mitchell continued, a distributor is obliged to programming with thing like 1,575 feature films and the equivalent concern himself with the marketing require- local film, sold to of about I11 series of half -hour syndicated ments of one company only, and can provide them by companies film (each series consisting of 39 episodes). more time and effort to assist the advertiser in engaged the busi- This then is the demand. What about the than could be supplied to a variety of sponsors ness of distributing supply? in different fields and with varying marketing film. Stated another needs. He There are approximately 3,362 features pres- believed that this policy of designing MR. MARTIN way, the average sta- production for a ently available, and this figure does not include national sponsor will continue tion uses film about to be the most 1,287 westerns. In other words, there are twice feasible one, until the present 291/4 hours per week. This means that alto- "oversupply" of as many features available as past practice in- syndicated films is exhausted. gether in a year, the sum total of television sta- Mr. Mitchell dicates stations will use. replied to a question from the tions on the air will use 685,7361/2 hours of film. audience, which observed there were "just so At first blush, this seems like a lot of film There are 495 films or series of films, other many national advertisers" that could be ap- but let's take a closer look. Suppose all this than features or westerns, that are currently proached, by saying that he felt there was no time were given over to half -hour syndicated available. I know that this figure of 495 is a limit on the number .of such advertisers who programs, and each of these filmed programs catch -all, but quarter -hour and half-hour series could be persuaded to use tv. He added that are represented one excerpt in a series of 39. Now so predominant in this category, that for programming quality should be of high calibre, if each of these series were to be shown on the purpose of the point I am making, we can and the distributor should be prepared to offer every station in the United States, this entire assume that they are all half-hour series. The supporting services of a promotion and mer- amount of time would be consumed by only point remains, even allowing for 100% margin chandising nature. 79 series. We know that no one series is going of error, for 495 represents more than 4 times to be sold on every station. But assuming that 111, which as I stated before might well seem the average series were sold on only 150 of the number of half -hour series required to these 450 stations, it would take only 237 series occupy the time presently devoted by stations to occupy this entire sum of hours. to local non -feature film programming. Moreover, these figures are based on the as- It is abundantly clear then that as of the sumption that all of the time devoted by the present, the supply of film greatly exceeds the local television station to film is occupied by demand, and under the circumstances it takes half -hour syndicated programs. As a matter of no mental giant to observe that either the fact, a little over one -half of the time, or supply must be decreased or the demand in- 361,161 hours, is devoted to the showing of creased... .

Lion with our efforts to improve the quality of shoots the commercial. Because of many our product." transitions taking place in very short sequences, MR. MITCHELL MR. SAVAGE In a discussion of what problems the mo- the film director must be familiar with tech- tion picture director encounters in the tv com- niques. He warned that some new writers in David Savage, assistant to the president of mercial, Howard T. Magwood, a free lance the film business become fascinated with optical Guild Films Co., devoted his talk largely to a film director, outlined six differences: Visual tricks, even in a one -minute film, but that this complaint against the use of ratings in selling interpretation of the script and storyboard; the fascination can overload a film with unim- a filmed show. He claimed that if a detailed staging of the action; editing; use of opticals; portant opticals-"this over -use of opticals is analysis were required, shortcomings of all the length of copy (working to the stop watch), really a substitute for trained visual imagina- rating services could be presented. Insisting it and diplomacy (the director at all times "keeps tion. Copy departments should be trained in was "not fair" to quote ratings as a basis for the agency representatives happy "). motion picture writing so that the director does the acceptability of a program because there Mr. Magwood noted that seldom are script not constantly encounter radio scripts being are "many other factors involved" in a rating and storyboard similar when presented to the used for television." achieved by a show, he cited adjacency in- director. Usually, he indicated, the director In tv commercials, Mr. Magwood said, the fluence, nature of the competition and the time must follow the latest script revision "while not director finds himself working with. seconds and period. departing too drastically from the storyboard." that copy "invariably written too long" becomes "Could you actually assess the value of a In staging the action, Mr. Magwood observed, another pitfall, emphasizing that the attitude of show," he asked, "if you pitted it against / Love the director is hampered in his creative expres- cutting copy on the set costs clients millions Lucy, in the days when that show was 'hot' ?" often . . . sion "all too by the well meant of dollars a year. Mr. Savage also felt that certain trade pub- not one suggestions of agency representative but The pitfall of diplomacy-of keeping agency lications, which publish the lists of rating serv- a bevy of beauties representing all departments representatives "happy" -falls to the director ices, are providing misinformation, because the of the agency plus an account executive and who has all to do with the problems of props, mere listings do not consider these other factors two." In possibly a secretary or order to co- dollies, lights, actors and costumes among he mentioned. He recommended that NTFC ordinate the production "and deliver the best others, he noted. The solution, he said, is form a committee to explore the whole he field of film possible," said, only one representative simple: Let one agency representative who ratings, and perhaps attempt to "educate" trade should be permitted to speak for the agency. understands "thoroughly what the art depart- publications on "flagrant misuse of rating in- Editing of film is important, Mr. Magwood ment, copy writers and clients would like to formation." asserted, because the director must do it as he attain," deal directly with the director -"too Mr. Savage said the impact of the sales a Page 21, 1955 28 November BROADCASTING TELECASTING a budget which includes "reasonable allow- more useful service, if producers would abandon ances" for changes in the commercials. In turn, the practice of "last- minute, rush work." Do Agencies Stifle? Mr. Griffin continued, the producer is notified Paul Kaufman of Tri -Art Labs., New York, makes such an allow - also sounded a plea for more planning on the differences of opinion arose at that although the budget SHARP be exceeded and should be part of producers so that the laboratory proces - the one -day forum of the National Tele- ance, it should not are made as the corn - sor would have more time to complete his vision Film Council in New York last used only if revisions is in work. He said laboratories have devised several Thursday as representatives of agencies, mercial production. variance with the views expressed methods to speed up tv film processing, and film producers and distributors, stations At some Brandt, art director of have found quicker means of expediting the and processing laboratories gathered un- by Mr. Griffin, Frank & Mather, indicated that the films to assure prompt delivery. der one roof to discuss ways and means Ogilvy, Benson a commercial is Stan Parlan, supervisor of broadcast film of improving all areas of tv film. creative aspects of producing At Ogilvy, Ben- for NBC -TV, said filmed commercials have not Perhaps the most provocative discus- largely the agency's function. writer, artist and kept up with the advancements made by tv film sion centered around the issue of the son & Mather, he said, the work as a team to put programs. He claimed that programs have division of responsibility by agencies and agency producer together of the commer- stressed "entertainment," while the commercials producers concerned with film commer- together the various elements director often works have accentuated "hard sell." cial production, with several producer cial. He said that the art indicating that agency super- together with an animation studio, and on occa- Mr. Parlan contended it is important to in- spokesmen from the studio vision and direction led to stifling of sion forwards recommendations ject the element of "entertainment" in com- He made it clear, effort" and delays in produc- to other agency executives. mercials, and said that color tv commercials "creative the main tion. Along with this development was a however, that the agency constitutes are utilizing this approach of "entertainment the commercial's pro- seldom- voiced conviction by several pro- area of responsibility for and sell." He said there is more pre -planning gram producers that the market is glutted duction. of commercials in color and suggested that to work closer with film product but high -grade pro- An appeal for copy writers producers of black- and -white commercials con- was sounded gramming is still needed. with commercial tv film producers sider altering their approach by embodying by Harry Bressler, tv copy supervisor for Mc- "entertainment?' Cann- Erickson Inc. Use of the DuMont Electronicam tv film Mr. Bressler said: "Beneath the cynical ex- system for recording commercials as well as a more important year's program generates is terior of most of the commercial writers that programs was outlined by Jack Bachem, general worth than its rating. yardstick for measuring its I know beats an artist's heart. A little of them- manager of Electronicam production services Arche A. Mayers, of Standard Tv Corp., who selves goes into every commercial they write. for DuMont, who served as moderator for the panel on program They want it to turn out right ... to them it's noted that "we have film distribution, complained of "daylight an artistic creation. If something of this atti- turned out dozens piracy" of filmed shows by community antenna tude could be instilled in everyone who works of commercials for tv systems. He said there are more than 300 in television, we'd get a lot better commercials." such well - known systems which "help themselves" to filmed The television commercial film producer to- products as Tempo shows, "without paying a cent." day, in most cases, is- "a creative extension" beer, Listerine, and Mr. Mayers explained that tv stations, for of the advertising agency for which he is pro- Beech -Nut foods, at the most part, are not complaining because ducing commercials, Robert H. Klaeger, vice an overall average they are being benefited by increased audi- president in charge of tv commercials for cost of well under a ences. The distributor, he said, is a "captive Transfilm Inc., said in tracing the evolution of thousand dollars per supplier" of programming, and he urged the the present day relationship between the two. commercial." NTFC to look into this situation. "Certainly," he acknowledged, "certain prob- Within the past The luncheon speakers were Melvin H. Gold, lems exist and they always will ... the im- week, he said, Elec- and honor- tronicam was president of Mel Gold Productions portant fact is that we now recognize one MR. BACHEM signed ary president of NTFC, and Dr. Alfred Gold- another's problems. The misunderstandings and to produce, in two smith, consultant to various electronic corn - the mistrusts have evaporated because of the studio days, eight 60- second and eleven 20- panies and board chairman of NTFC. Mr. repeated contacts between the producer and second commercials whose total cost to the Gold traced the history of NTFC from its the agency, and each has a far better under- first print will be $16,150, or an average of beginnings in 1948 and said the organization standing of the other. Because of this, we are $850 per commercial. had made much progress in attaining its objec- able to produce television commercials in a Don McCollum, vice president of Schwerin tives of standardizing business practices, im- volume that would have seemed astronomical Research Corp., called for greater acceptance proving program content as well as the tech- just a few years ago, and the quality has steadily of the filming of pre -test commercials by pro- nical phases of tv films. improved even though schedules of production fessional film producers, asserting that such Dr. Goldsmith sketched the advances that have been drastically speeded up." servicing would increase, rather than decrease, have been achieved in tv films in the past nine Orestes Calpini, creative head of Bill Sturm the number of commercials to be made. years, citing the Electronicam camera as a re- Studios, New York, confessed that he often felt He said that Schwerin, in current pre- testing cent development, and said that more changes "frustrated" by agency direction and super- for its clients, makes use of filming via closed were in the offing, particularly in color film vision when producing a tv commercial. He circuit kine and various other forms of inex- recording. Dr. Goldsmith warned against "the thought there was no clear cut area of respon- pensively produced films. But he said, while sameness" of much tv film programming, and sibility for the producer, and that agency di- these have produced "useful results" in aiding suggested that production be encouraged in rection and supervision often resulted in delays the advertisers to produce more effective tv and cities other than New York Hollywood so in completing the commercial. commercials, he could not understand why that "a freshness, a diversity of viewpoint" may that the film studio be professional filming cannot be obtained by be achieved. Mr. Calpini suggested script in "its infancy," so "many of our clients." As part of a panel examining the advertising given a copy of the visualize the commercial from Testing the preliminary stages of a agency function in tv film production, Alex- that it might com- beginning to end. This move would prove to mercial does not give the same results as a ander Griffin, vice president in charge of radio - the agency recognizes the pro- pre- testing of the commercial tv for Al Paul Lefton, Philadelphia, reported the studio that itself and thus according to Mr. Calpini. Schwerin has found that the only way which that in selecting a film producer for his agency's ducer's creative talent, He that under the current practice, al- a commercial can be pre -tested is via the use commercial an important consideration is the added an "excellent of an actual film representation, "cooperative" spirit of the producer. He said though a studio may conceive he said, be used late in the production noting that the pre-testing service is "gradually that he has found that a better job will result idea," it cannot often has to obtain becoming a larger and larger share of our work if the agency can elicit enthusiasm from the schedule because the agency executives. as the costs of television climbing." various production employes, including camera- "too many okays" from various keep men, animators and directors. Closer cooperation with optical effects com- The pre -test of a commercial provides the His agency, Mr. Griffin said, tries to sustain panies was urged by Sam Levy, president of advertiser with a blueprint for the final product, this enthusiasm by permitting the producer to Eastern Effects, New York, as a means of im- permitting him more effective production, he deviate from the "storyboard." He pointed out proving the finished product. He pointed out said. He said the pre -test step permits com- that the producer has built up an experience in that if a producer gives the optical house details mercials to be seen in the "rough" at the crea- dealing with all types of "storyboards" and very of a proposed commercial, the optical company tive level in the agency. He noted that the often can make valuable suggestions for im- often can make suggestions that will reduce limitations in pre- testing are that it can only provement. the number of optics required. Mr. Levy also evaluate the effectiveness of different, basic Clients for Al Paul Lefton, he said, are given said that an optical house could contribute a themes or different, basic presentations of the November 21, 1955 Page 29 BROADCASTING TELECASTING IT COULD BE DONE WITH FILM, SAYS O'NEIL

POLICY of network subordinate to the station worked for radio and, do without it. This tended constantly to enhance the bargaining power if there are enough stations, the same might be evolved for tv, Gen- of the network with respect to rates, free hours and station com- eral Teleradio President Thomas F. O'Neil told the Texas Assn. of pensation. Broadcasters last week. This is his text. There was also concern with the quantity of network programming that a station must take. A network sale is basically a wholesale IT OCCURRED to me that this might be a good opportunity to answer transaction for the station, or perhaps, in most instances, it could more publicly a question that has been frequently put to me-one which I properly be called a loss leader. Local and national spot are retail have been accused of begging or of vaguely responding. The question: sales. It's good business to sell a portion of your inventory at low What are General Teleradio's future plans and intentions with respect mark -up in order to increase the yield of the balance. But it's curtains to the business of television film syndication? The question obviously for a business that sells all of its inventory that way. The explanation has been prompted by our acquisition of RKO along with its library of of the cut -rate merchant who said he could afford to sell everything fully amortized motion picture subjects and its facilities for motion at less than cost because he had "such volume" is funny but no proof picture production. against an ultimate destiny in the unhappy hunting ground of insolvency. The answer with respect to the use of our production facilities is These then were the problems and concerns out of which Mutual simple. We will make them available for the profitable production of and its policy of operations were born. To some of you, this brief film subjects, whether they are to be released over television or in recitation of history may sound like a parable addressed to the tele- motion picture theatres. Any profitable employment of our production vision problems of today. If you thus react, then you will not feel that facilities will be entertained and sought by us. Of that you can be sure. I am begging the question I undertook here to answer. Such a categorical answer cannot be given with respect to the dis- There were certain external conditions that had to exist before a position of the film library. Am I going to vaguely answer again? radio network following such a policy could hope to survive. The Perhaps so. But let me explain. Our intentions were relatively more most basic -there had to be a greater number of stations than could firm when we negotiated and concluded the RKO contract than they be served by networks following the policy of domination. This may can be today. We then anticipated constant growth in television sta- sound like we were resigned to being the third or fourth network. tions and markets, which growth in turn would be nurtured and ac- Perhaps so-at least in volume of business. Perhaps that is the celerated by our supplying new high -quality program product. neces- Since sary result of a network being subordinate to, rather than dominant of, then there have been serious proposals made to the Commission to the independent stations. modify its allocation plan in a manner that would greatly limit the number of future television stations and markets. Perhaps my answer The success of Mutual in terms of its objectives was not to be would be clearer if I indicated the basis of facts and experience that measured by comparing its billings with those of other networks. influenced our initial judgment that film syndication had inviting Though I must confess a covetous feeling with respect to CBS and NBC future prospects. We relied substantially upon the success of the con- billings, Mutual's success was to be measured in the comparative cept and policy of Mutual Broadcasting System in radio. strength, effectiveness and stability of its affiliates. The Mutual policy and concept can be summarized as follows. How do we rate in this measure? I think quite well. Over the years Mutual proposed: many of the outstanding station operations in the country have been 1. To be a substantial factor in the success of independently owned -and are -Mutual affiliates. To give principal credit to Mutual as stations but nevertheless subordinate to their success and existence. a network organization is to deny its avowed function. But to give basic 2. To achieve strength as a network from the independent strength credit to the mutual concept of a network's function is both consistent of its affiliates. and right. I will match the capacity of Mutual affiliates to weather 3. To cover the nation principally through large numbers of local the last few difficult years of radio with that of the affiliates of any outlets. other network. You may say, without offending me, that the stations, Mutual was founded out of certain grave concerns and dissatisfactions not the network, deserve the credit. I would not be offended, because of the independent stations that organized it. The founders were that is precisely what the Mutual idea intended -that the stations alarmed by the dependence and the insecurity they had experienced in should be strong in themselves, not strong only because a network their relations with existing networks. Local operations were too com- was supporting them. pletely subordinated to network interests and demands. A sort of Some have said that the Mutual affiliate is merely a station that progressive muscular atrophy tended to set in at the local station level, couldn't get an affiliation with NBC, CBS, or ABC. However true this which progressively increased the station's reliance upon the network characterization might have been in some instances and times in the and progressively decreased the station's self- reliance and independence. past, we all know of radio stations that right now have no desire for Pardon the metaphor, but a network affiliation was like an opiate. such affiliations and of stations that now have them but would just as The more network you had the more you needed it, the less you could soon be without. Why is this? I believe it is because many radio stations have found that they can operate more profitably with and create problems for, themselves -and they give no indications greater stability and security as independents than as completely of being stupid. subordinated and dependent parts of a national radio network. I This is the area of greatest hope for film syndication. It need not stay further believe that the Mutual concept of station -network relation- out of the field in which the networks operate, but its predominant ship deserves great credit for this development of relative independence interest and best hope seem to lie in working the other field, i. e., of radio stations now as compared to pre -Mutual days. providing the program means of increasing local and national spot I ant here to suggest that hindsight in radio might provide us with sales in prime time. This is the Mutual idea applied on a modified some foresight for television. Is there any basis to believe that the basis to television. Mutual network concept can have successful application, on a modified The modification is in the different means of delivery that it employs. basis, to television? I do believe so and have thought so for some Mutual radio uses !and lines of communication, whereas film syndica- time. So strongly did I believe it, that I persuaded my company to tion uses transportation. This modification results from the superior stake more millions of dollars than I like to think of on that belief. efficiency, assuming widespread distribution and markets, of film If I am proven wrong, there may be a certain O'Neil who will be transport versus delivery by communication lines. RKO operates 40 referred to as "formerly of the General Tire & Rubber Co." domestic film exchanges to sell its products to thousands of theatre Why do I believe as I do? I know there are a number of successful exhibitors. The total cost of operating this distribution system is independently minded television stations in the country that would substantially less than the amount that either CBS or NBC pay for prefer to retain more of their independence than they can prudently do interconnection alone. This fact seems to teach that through film and still keep their current network affiliations; that would like to syndication, programs of network quality can be distributed at a lower have more security and stability than a situation ridden with the cost than by interconnection-again assuming widespread distribution constant fear of termination of the network affiliation and therefore and markets. This results in lower cost of programming to the station of the profits, and that want to base their success as much as possible and, hence, a greater potential in the local field of station sales. upon the efforts of their own employes in production and sales You will note that the conclusion just reached was conditioned upon rather than upon the ofttimes fickle loyalty of a network. Also there the premise of widespread distribution and markets. Herein lies an are a large number of permittees who have not built because of poor important qualification to my bullishness with respect to the future of prospects of program sources and revenue. The psychology of the film syndication. To operate successfully, we must have a relatively situation is right for something in the nature of the Mutual idea. But high number of television stations and markets. If the only stations what of the practicalities? in existence are those that are pre -empted and primarily supported by the networks, and the only markets are those that a network NEEDED: MEANS OF ACQUISITION advertiser wants, then there is no substantial opportunity for film syndication. This has been the stunting factor in the growth of film Obviously the most devout desire for a thing is not by itself suf- syndication until just recently. Maybe until right now -maybe to ficient in our temporal world to get the thing. To realize the hope, there infinity- because the continued station drop -outs and the proposals must be, in addition to the hope, a means of acquisition. Before these to the Commission to greatly reduce the allocated channels and tele- stations and permittees can get what they demand, there must be a vision communities can make a great big bear out of me awfully possibility of profit for the supplier. Here then is the crucial question: quickly. Can the industry now or in the near future support an additional Now, I may have improperly given my friends here some concern source of high -quality revenue -producing programs? My answer is about my loss of a job if film syndication doesn't work. Cease worry- a qualified "yes." First may I state the reasons for the affirmative ing. There was more than a little bit of license in that remark. While answer and then the nature of the qualifications. it is true that our initial and primary aim in the RKO transaction was to While the national networks have worked the national advertising obtain program product for television, we have a hedge. We have field so hard, and its limitations are such that the chances of measurably found an impressive potential for RICO in the production and distribu- increasing its harvest are uncertain, the local field has lain fallow tion of product for theatre release. If television film syndication is a to a substantial extent. So long as the networks are the principal cropper, we can make out very well on our investment by carrying on source of programs of high quality at low-per -station cost, this is the and expanding the past business operations of RKO, which we will do inevitable result. The networks cannot exhaustively work both fields in any event. at once. Successful network operations, under current policies, are So now, after too many words, I get back to the question I have un- conditioned upon success in clearing time. Substantial station sales dertaken to answer. We are going to release, directly or indirectly, films of local or national spot by any affiliate create problems of network to television and will continue to do so unless television stations and clearance. Conversely, obligations of network clearance create sub- markets become so scarce that there is no support or demand for our stantial obstacles to local and national spot sales by the affiliate. product. The qualification is necessary because it is beyond our con- Our television station in Boston is affiliated with CBS and ABC. I trol. The Commission will decide how many markets and stations cannot reasonably hope that those networks will furnish us with to allocate; and station owners and permittees will decide when, where many good programs at low cost to sell to local and national spot and whether they will risk operations. We are ready. I hope the other advertisers in prime time. They would be stupid to thus compete with, essential patries are, too.

Tv: It's Whatever the People Want

WHY DOESN'T television do more to edu- business, is desire for profits-cold, hard with bring the genus homo sapiens to its cate and uplift its viewers? Thomas F. coin of the realm. ultimate destiny. It could do just the oppo- O'Neil, president of General Teleradio, in- "Our value as an advertising medium de- site. Like nuclear fission, television has corporated his views on this subject in a pends on the number of people who view it. great potential for either good or evil. We, speech last Tuesday at St. Louis U., which They will only view it if we give them some- as a business, deal primarily with wants as conferred on him an honorary doctor of thing they want -not what we think they they exist. We can consistently perform on laws degree. His acceptance speech, broad- should want. We have a medium by which no higher plane than our people live, think cast by Mutual, dealt with the business our cultural, moral and intellectual level and feel. If we do, we have no viewers, world's role in the field of higher education. could be measurably advanced. But whether no business. It stressed the need for "more cooperation, it will be thus employed will not be decided "The broadcaster can weave in an intel- more contact between the business com- by the broadcaster but by the viewer. To lectual thread here and a cultural thread munity and the university community," and oversimplify-it's not the fisherman that there but these cannot form the basic design had this to say about television specifically: determines the bait to be used -it's the fish. of his program fabric until the audience "In our country this communication me- "I have recently heard some outstanding wants it. Our industry is not going to give dium [television] is principally operated by leaders of our industry speak as though the viewers Plato, Aristotle and St. Thomas private enterprise. It is almost entirely sup- television singlehandedly and overnight Aquinas when the viewers want the $64,000 ported by advertisers of goods and services. would bring about a moral, cultural and Question, Jackie Gleason and George Gobel. The motivation of its operators, as in all intellectual revolution; that it would forth- These are the realities of the situation." THE OUTLOOK FOR FILM ADVERTISERS & AGENCIES same theme, and that no method has been de- vised for pre -testing full animation. EMIL MOGUL, STORM & KLEIN MERGE; The importance of pre -tv documentary films in the production of historical presentations S10 MILLION COMBINED BILLINGS SEEN for television was stressed by Donald Hyatt, of the NBC Special Film Unit. Mogul agency name to be retained with Mr. Mogul keeping presi- "This vast and neglected area I am speaking dency. S & K President Allston F. Storm to leave agency field upon of," he said, "constitutes the millions upon mil- consummation of agreement. Tintex among accounts being trans- lions of feet of film which never saw the arc of a studio light, footage shot since the begin- ferred to new agency. nings of film, retaining the images of people MERGER of Emil Mogul Co. and Storm & France; Luria Engineering Co. and Luria that lived, events that happened, and the world Klein Inc., both New York, effective Jan. 2 Building Products Inc. (construction), New that was." and retaining the former agency's name is being York; Park & Tilford Distillers Corp. (im- He detailed the work of the NBC Special announced jointly today (Monday). In the ported parfums, whiskies), New York; The Film Unit in rounding up old films for such process, it is expected that the Mogul agency Tintex Co. (tints and dyes), New York; William documentaries as the NBC Victory At Sea and will increase its estimated current billing of Sanderson & Son Ltd. (Vat 69 scotch whiskey), Project 20 series, also emphasizing the need for approxmiately $6.5 million to about $10 million Scoltand, and the Metal Foil Products Mfg. "artistic integrity and intellectual creativeness" next year. Two -thirds of Mogul's current Co. (aluminum foil specialities), Newark, N. J. in using old footage. billings are devoted to air media alone. This line -up will greatly strengthen Emil "The special film unit research department," All of the accounts now serviced by Storm Mogul Co.'s position in the field already he said, "has become an efficient world -wide & Klein, including Tintex, a heavy radio -tv spot bolstered by the acquisition several months ago organization after five years of intensive train- advertiser, will be transferred to Emil Mogul of part of the Revlon Products Inc. account ing. While there is a great deal of film in the Co. when S & K ceases to function as a separate (Silken Net, Aquamarine and men's toiletries). known archives and commercial vaults of the entity on Dec. 31. A Mogul agency spokesman Listed among Mogul clients are: Adams Hat world, much of the truly valuable film exists said last week that "prior to this new develop- Mfrs. Inc., New York; Block Drug Co. (Omega in bits and pieces in the most unpredictable ment, we had expected to be billing somewhere Oil, Poslam Ointment, Alkaids, Centro! Tablets places. For a single hour -long program we will in the neighborhood of $8 million in 1956." and Laxium), Jersey City; the Bolsey Corp. of generally consult over 250 film sources. Of No change in the Mogul executive structure America (cameras), New York; Knomark Mfg. these, there are perhaps a basic 50 that are con- is contemplated. Storm & Klein President Co. (Esquire Boot Polish), Brooklyn; Monarch sulted for each program as a matter of course. Allston E. Storm will retire from the agency Wine Co. (Manischewitz wines), Brooklyn; The other 200 are determined by the nature of field Dec. 31. S & K's Executive Committee Rayco Mfg. Co. (auto seat covers), Paterson, the program itself." Chairman Charles M. Storm, is expected to as- N. L, and the Ronzoni Macaroni Co. (macaroni One of the ways Revue Productions (sub- sume an executive position in the new agency. products), Long Island City, N. Y. sidiary of MCA -TV Ltd.) secures film prop- Other S & K principals and their new positions Today's announcement had been expected for erties is to get ideas by scanning periodicals with the Mogul agency are to be as follows: some time after it was reported that Storm & and books, "even the 'avant-garde' type of Executive Vice President and Treasurer Edward Klein had been exploring merger possibilities literature," William Morwood, scrip director of Klein to senior vice president and group head; with several other agencies. In confirming this the production firm, told NTFC. He said: Vice President George Balterman to vice presi- late last week, Mr. Klein said that "of the "We retain an unusually large staff of over dent and account executive; Vice President various interested agencies reviewed by us, 20 people to look through just about every Harry Chapperon to director of public rela- Mogul stood out as the one with the most de- piece of published material in search of good tions, and Radio -Tv Director Arthur Klein to sirable talents and facilities for enhancing serv- in- vidfilm materials." He added this was no assistant account executive. Other Storm & ice to our present clients, and at the same time dication that there was a dearth of original Klein personnel, including some departmental offering excellent potentiality for future growth." works in the U. S. today, asserting that Revue executives, are also scheduled to shift to Mogul. Mr. Mogul also was pleased with the merger, deals largely through literary agents on both Under the merger agreement the following saying that the development "brings great coasts, and is constantly on watch to develop accounts will be moved to the Mogul firm: satisfaction to my associates and myself ... we "promising writers." Booth's Distilleries Ltd. (House of Lords Gin), look forward to a very pleasant, long and vice John Schneider, president of Biow- London, England; John Harvey & Sons Ltd. profitable association with Storm & Klein per- Beirn- Toigo, New York, and president of the (sherry and port), Bristol, England; Heidsieck sonnel and clients." NTFC, presided over the forum. Panel mod- & Cie. (Dry Monopole Champagne), Rheims, The move brings together an old- fashioned erators were Albert D. Hecht of the Bill Sturm Studios; Marshall Rothen of Kenyon & Eck- hardt, and Messrs. Gold, Mayers and Gold- smith.

Film Council Nominates Slate, Sets Mail Vote NOMINATIONS for officers of the National Television Film Council were made last Mon- day in New York to prepare the way for mail - balloting, winners of the elections to be an- nounced at the Dec. 15 meeting of the council. Renominated for the NTFC presidency was John J. Schneider, vice president of Biow- Beirn- Toigo Inc., New York. Other nominees: Wil- liam Reddick, executive vice president; Sidney Mayers, executive secretary; Charles Carpenter, treasurer; Beulah Jarvis, general secretary; Arche Mayers, distribution vice president; Dave O'Shea, stations vice president; Ken Cowan, membership vice president; Lou Feldman, laboratories vice president. SPOT RADIO campaign of California Prunes Advisory Board will be based on straight Nominated for board members were Dr. Al- announcements and a singing commercial, developed by Song Ad Productions Inc., fred N. Goldsmith, Harold DuMont, Sam Hollywood. Listening to an audition of the commercial are (I to r): front row, Sherwood Spring, Waldo Mayo, Robert Gips, Kern Hall, Capitol Records engineer; Bob Sande, president of Song Ad Productions; Gertrude Sally Perle, Stan M. Cole, David Sav- Moyse, Van Hooydonck, assistant creative director of Botsford, Constantine & Gardner, agency age, Marshall Rothen and Herb Golden. campaign; Stanley Swanberg, executive vice president of the agency; Nominations were made by a special com- handling the spot mittee of Lou Feldman, Joe Dougherty, Bob Martine Woodward, merchandising representative for California Prunes Advisory Board; Gips, Sidney Mayers, Bert Hecht, Herb Gelb - back row, Dick Tufeld, announcer; Hugh Hudson, account executive for Song Ad; Jack span, and Ken Cofob. Baker, agency vice president, and Harold Broeger, advisory board assistant manager. Page 32 November 21, 1955 BROADCASTING TELECASTING WHO is IOWA'S FAVORITE RADIO STATION

FOR FARM PROGRAMS!

1 FETEEMI maim WHO WMT WOI WNAX WOW KMA KICD KGLO KSCJ KXEL 44.6% 18.8% 7.9% 4.3% 4.1% 3.9% 1.5% 1.3% 1.3% 1.1 %

THE data above is taken direct from Dr. Forest L. Whan's 1954 Iowa Radio- Television Audience Survey -the 17th annual edition of this famed study.

Farming is big business in Iowa, and Iowans' overwhelming preference for WHO farm program is far from a freak. It's the result of heads -up planning

-in programming, personnel and research . . . in Public Service and audience promotion.

Write direct or ask Free & Peters for your copy of the 1954 I.R.T.A. Survey. It will tell you more about radio and television in Iowa than you could glean from weeks of personal travel and study.

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Of course people in Florida are talking

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*Besides all available news wires, WGTO employs correspondents in 27 towns within our coverage area, thus assuring our listen- ers of getting all important Florida, Na. tional and International news.

10,000 WATTS HAINES CITY, FLA. PHONE 6 -2621 540 KILOCYCLES owned and operated by KWK, St. Louis, Missouri Represented by WEED & COMPANY

Page 34 November 21, 1955 BROADCASTING TELECASTING ADVERTISERS & AGENCIES agency with a relative newcomer. Storm & Klein Storm & Klein will continue to operate at its "Believe it or not some are receiving more was founded in 1888 under the name of Jules present address, 331 Madison Ave., until Dec. than card rates," he added, explaining "this is P. Storm & Sons, becoming Charles M. Storm 31. Emil Mogul Co., until larger quarters are not a P. I. deal ... you are not required to Co. in 1929, and upon the succession of Mr. occupied early next year, will remain at 250 handle mail or money. W. 57th Storm to chairman in 1948, the firm adopted its St. "Here is the way the plan works," he said. present name. agency Mr. Mogul organized his "We pay you monthly, upon receipt of affidavit in 1940 with his wife Helene as secretary- treas- Hadacol Says 304 Stations urer. Other principals in the Mogul agency are proving performance, 35% of our factory ship- Charles L. Rothschild, executive vice president; Accept Non -Card Proposition ments into your primary area. For this you Myron A. Mahler, vice president and creative HADACOL Inc., Lafayette, La., has percent- give us one -minute Hadacol spots run-of- sched- director; Seth D. Tobias, vice president and age deals with 304 radio -tv stations, by- passing ule on your station." chairman of the plans board, and Nat C. Wild- agencies and representatives, according to a He also added that the Hadacol product man, Rino Negri, Milton Guttenplan and letter to stations signed by O. C. Guilliot, "has had more publicity than all other drug William Jacoby, all vice presidents. Hadacol general manager. products combined."

DELAWARE -DIST. OF COLUMBIA -MARYLAND OFFICIAL tabulations of retail sales by counties for the calendar year 1954 are now being released by the U. S. Census Bureau. These preliminary data, subject to revision in the final report on the bureau's 1954 Census of Business, are the most reliable figures avail- able on the amount of retail business in counties of the U. S. and are based on stores with paid employment that did a business of $2,500 or more in 1954. BIT will publish figures like those below for all states as they became available. Sales include total receipts from customers after deduction of refunds or allowances for merchandise returned by customers. They include local and state sales taxes or federal excise taxes collected by the store directly from customers as well as gasoline, liquor, tobacco and other taxes paid by manufacturer or wholesaler and passed on to the retailer. The figures do not include retail sales by manufacturers, wholesalers, service units and others not primarily engaged in retail trade. They do, however, include retailers' service receipts, sales to industrial users and to other retailers. Copies of complete reports for each state, covering counties and cities, can be obtained for 10 cents each or $4 for all reports, from Bureau of the Census, Washington 25, D. C.

DELAWARE: Furniture, home Lumber, bldg. furnishings, mot's., hard - Eating, General Apparel, appliance Gasoline ware, farm stores, County Total Sales Drug Nonstore all estab- Food stores drinking merchandise accessories dealers Automotive service equipment proprietary Other retail retailers lishments sales places sales group sales stores sales sales group sales stations sales dealers sales stores soles stores sales sales ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) Delaware, total 485,752 94,787 28,863 .48,193 30,737 25,871 72,669 27,465 29,757 14,003 103,414 9,993 Kent 67,450 9,791 2,988 6,169 2,021 3,072 14,651 3,222 4,919 1,438 17,316 1= New Castle 325,633 69,334 21,705 40,128 25,143 18,990 41,854 18,935 17,819 10,481 53,919 7,325 Sussex 92,669 15,662 4,170 1,896 3,573 3,809 16,164 5,308 7,019 2,084 32,179 805

DISTRICT OF COLUMBIA: Furniture, home Lumber, bldg. furnishings, malls., hard - Eating, General Apparel, appliance Gasoline ware, farm Drug stores, Nonstore County Total Sales all estab- Food stores drinking merchandise accessories dealers Automotive service equipment proprietary Other retail retailers lishments sales places sales group sales stores soles soles group sales stations sales dealers sales stores sales stores sales sales ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) District of Columbia (coextensive with Washington) 1,217,853 224,737 109,868 181,072 102,908 64,845 192,289 55,627 31,379 55,261 174,422 25,445

MARYLAND: Furniture, home Lumber, bldg. furnishings, math., hard - Total Sales Eating, General Apparel, appliance Gasoline ware, farm Drug stores, Nonstore County all estab- Food stores drinking merchandise accessories dealers Automotive service equipment proprietary Other retail retailers lishments sales places sales group sales stores soles sales group sales stations sales dealers sales stores sales stores sales sales ($1,000) ($1,000) ($1,0001 ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) Maryland, total 2,683,819 663,962 242,490 306,253 135,599 11n 605 423.742 162.622 17915 100,005 257,692 105,934

Allegany . 78,939 22,540 4,753 8,490 5,987 3,701 11,631 5,699 7,180 2,287 5,831 840 Anne Arundel County 105,704 36,308 11,981 5,694 5,045 3,300 13,496 10,195 6,075 4,043 8,435 1,132 Baltimore city (not part of Baltimore County) 1,248,774 278,620 131,079 198,914 77,691 66,634 172,773 50,268 47,565 49,084 100,048 70,098 Baltimore County 212,483 63,591 24,619 13,763 5,970 5,634 30,772 19,303 19,104 11,458 15,190 3,079 Calvert 10,198 2,185 1,273 1,312 (D) 746 1,094 (D) 1,457 58 Caroline 23,133 3,862 602 686 698 382 3586 2,000 3,070 617 7,508 122 Carroll 44,296 9,414 1,623 3,514 619 1,648 8,384 2.614 5,474 965 8,833 1,208 Cecil 36,101 8,347 4,392 1,555 513 1,023 8,061 3,004 2,710 567 4,576 1,353 Charles 27,367 7,706 3,597 3,291 192 117 4,269 2,424 545 (D) Dorchester 27,471 7,036 1,184 1,739 1,537 1,287 6,420 981 3,2 00 3,536 700 Frederick 62,242 13,512 3,702 6,562 2,822 2,446 10,264 4,071 6,148 1,365 10,162 1,188 Garrett 14,858 3,305 988 1,095 103 239 4,863 1,080 1,433 Herford 58,749 14,100 4,261 3,788 2,662 2,382 12,708 5,013 518 1,711 6,450 1,156 Howard 19,150 2,600 2,673 838 (D) 2,759 1,027 (D) 1,935 140 Kent 16,164 3,531 682 913 466 472 2,898 746 2,511 272 3,523 150 Montgomery 237,504 62,311 10,934 28,065 11,646 6,203 43,879 15,896 21,267 9,153 17,582 10,568 Prince Georges 187,122 67,577 15,916 5,392 4,660 2,861 34,591 17,792 16,041 9,202 10,922 2,168 Queen Annes 12,584 2,636 565 1,289 98 299 599 1,419 2,707 256 2,644 72 St. Marys 22,899 5,669 3,074 2,813 811 643 3,026 2,171 1,542 695 1,889 566 Somerset 16,409 5,182 487 889 358 543 1,757 1,322 768 436 4,645 22 Talbot 33,770 6,333 1,030 545 1,426 1,762 5,047 2,210 2,383 1,159 11,176 699 Washington 88,302 19,043 7,038 7,431 5,866 3,769 17,187 5,657 8,151 2,366 8,816 2,978 Wicomico 62,592 12,231 2,673 4,853 4,835 3,286 11,947 3,475 5,824 1,538 10,140 1,790 Worcester 37,008 6,323 3,364 2,822 1,227 1,405 7,820 1,777 2,553 907 8,462 348

(D) Withheld to avoid disclosure.

BROADCASTING TELECASTING November 21, 1955 Page 35 ADVERTISERS & AGENCIES

FLUFF() SCHEDULES 'UNIQUE' COMMERCIALS GEORGIA 'Spectacular' ads for Procter These pre iminary s :ate and county figures to use from the U. S. Census of Agriculture & Gamble's shortening show the number of farms with television 20 minutes of live time on sets in October -November, 1954, when seven network tv shows, one the census was made. Figures are pro- in jected from a survey covering 20% of all network break single day. farms. BST will present farm tv figures PROCTER & GAMBLE CO., Cincinnati, will for each state as they are tabulated by launch what it claims to be a unique television the Census Bureau. Readers can clip and "commercial spectacular" today (Monday), save these reports to accumulate a com- using 20 minutes of live commercial time on plete, county -by- county, state -by -state file. seven CBS -TV and NBC -TV programs plus one CBS -TV network break. The nationwide sales drive, for P &G's Fluffo (shortening) will cover 17 hours, with com- 1" w .FI >m mercials in NBC -TV's Today, Home, Matinee, É Ér g and Tonight, m '^ Sm ó W '3^ i CBS -TV's Search for Tomorrow, F Fr. WWo òW Elk. w 3 6m. On Your Account, I Love Lucy, and the 12:45 GEORGIA Haber- Terrell 1,226 122 10.0 p.m. break with Bob Dixon. Appling 1,403 185 13.2 sham 1,207 353 29.2 Thomas 1,655 166 10.0 the Atkinson 404 90 15.4 Hall 2,277 1.154 50.7 Tilt 1.287 137 10.6 All commercials, which are being writ- Bacon 986 144 14.6 Hancock 1,130 141 12.5 Toombs 1,220 144 11.8 ten specially for each program, will be pro- Baker 981 90 14.6 17.5 Haralson 1,129 508 45.0 Towns 658 115 duced live as contrasted with the filmed com- Baldwin 464 119 25.6 Harris 837 230 27.5 Treutlen 613 48 7.8 Banks 981 293 29.9 Hart 1,851 546 29.4 Troup 1,337 479 35.8 mercial usually used. For this feat, Biow- Beirn- 506 44.5 Barrow 1.138 Heard 911 275 30.2 Turner 870 141 16.2 Toigo Inc. has designated two agency teams. Bartow 1,519 789 51.9 Henry 1.503 735 48.7 Twiggs 630 99 15.7 Ben Hill 654 82 12.5 Houston 625 210 33.6 Union 1004 157 15.6 The sales strategy and commercials will be Berrien 1.445 210 14.5 Irwin 1,308 235 18.0 Upson 812 368 45.3 handled by Everett C. Bradley, vice president Bibb 779 402 51.6 Jackson 1,676 693 41.3 Walker 1,710 538 31.5 Bleckley 712 136 51.6 Jasper 571 187 32.7 Walton 1.834 1,002 54.6 and account supervisor; Edward H. Meyer, ac- Brantley 571 209 38.8 Jeff Davis 941 113 12.0 Ware 972 388 39.9 count executive; Thomas Greer, vice president Brooks 1,703 120 7.0 Jefferson 1,230 198 16.1 Warren 883 122 13.8 Bryan 404 92 22.8 Jenkins 914 185 20.2 Washing - and copy group head; Mrs. Jean Brown, tv- Bullock 2,490 334 13.4 Johnson 957 138 14.4 ton 1,840 219 13.4 radio copywriter, and Roy Winsor, vice presi- Burke 1.654 244 14.8 Jones 483 188 38.9 Wayne 949 205 21.6 Butts 720 246 34.2 289 45.2 476 48 10.1 dent in charge of the tv -radio department work- 9.6 Lamar 639 Webster Calhoun 690 66 Lanier 490 44 9.0 Wheeler 719 38 5.3 ing with P &G brand and copy experts in Cincin- Camden 278 98 35.3 wrens 2,472 1,041 42.1 White 839 291 34.7 Candler 908 109 12.0 Lee 587 62 10.6 Whitfteld 1,534 746 48.6 nati. The production team includes Lester Carroll 3,155 1,541 48.8 Liberty 607 94 15.5 Wilcox 1,035 152 14.7 P. Tomlin, radio -tv commercial department Catoosa 833 325 39.0 1,140 251 22.0 Lincoln 684 154 22.5 Wilkes head, and Charlton 192 80 41.7 Long 331 52 15.7 Wilkinson 601 125 20.8 Lou Florence, agency tv producer, Chatham 406 191 47.0 Lowndes 1,521 232 15.3 Worth 2,153 238 11.1 who will coordinate activities of four other Chatte- 27.1 TOTAL 165,524 45,720 27.6 agency producers and three free -lance producer - hoochee 52 7 13.5 Lumpkie 826 246 8 Chattooga 1,098 392 35.7 McIntosh 186 39 17.7 directors. Olga Fabian, of the agency staff, is Cherokee 1,646 935 56.8 OTHER 35 STATES Macon 991 194 19.6 the stylist of the commercials. Clarke 495 234 47.3 Madison 1,545 474 ?0 7 REPORTED IN BT Clay 567 90 15.9 Marlon 650 81 12.5 Featured as the "thematic link" for the string Clayton 804 644 80.1 Arkansas Oct. 10, 1955 Meri- of commercials will be pantominist Clinch 209 46 22.0 wether 1,573 478 30.4 Arizona Oct. 24, 1955 Jimmy Cobb 1,987 1,356 68.2 Miller 1,118 35 3.1 Colorado Oct. 17, 1955 Savo, dressed as a pilgrim urging housewives Coffee 1,979 211 10.7 Connecticut Oct. 10, 1955 Mitchell 1,777 198 11.1 to stock their larders in anticipation of the 40 Colquitt 2,678 359 13.4 Monroe 702 273 38.9 Delaware Oct. 24, 1955 Columbia 736 219 29.8 Mont- Oct. 24. 1955 million turkeys to be consumed this Thanks- 152 13.4 Cook 1,137 gomery 745 46 6.2 Idaho July 25, 1955 giving. Spokesmen for Biow-Beirn-Toigo said Coweta 1,501 532 35.4 Morgaa 1,104 407 36.9 Illinois Oct. 31, 1955 Crawford 568 111 19.5 Murray 1,023 353 ?4 5 Indiana Oct. 31, 1955 that although P &G regularly sponsors Lucy and Crisp 917 186 20.3 Muscogee 350 125 35.7 Iowa Oct. 3, 1955 Account, the majority of the purchases are new, Dade 606 164 27.1 Newton 984 472 48.0 Kansas Aug. 29, 1955 Dawson 605 330 54.5 Oconee 818 339 41.4 Maine Oct..Oct. 10, 1955 on a one -time basis. Decatur 1,306 72 5.5 Oglethorpe 1,201 235 19.6 Massachusetts . Oct. 17, 1955 It was also pointed out that the "spectacular" De Kalb 1,048 721 68.8 Paulding 1,149 644 56.0 Minnesota Aug. 15, 1955 Dodge 1,533 211 13.8 peach 316 101 32.0 Mississippi Oct. 31, 1955 will permit the equivalent of seven weeks worth Dooly 1,256 186 14.8 Pickens 765 300 39.2 Montana Aug. 15, 1955 of three -minute commercials in Lucy to be aired 128 24.0 Nebraska Sept. 12, 1955 Dougherty 534 pierce 1,287 336 26.1 in day. Douglas 895 407 45.7 Pike 875 348 39.8 Nevada June 13, 1955 one Early 1,638 120 7.3 Polk 1.253 493 39.3 New Hampshire July 25, 1955 Echols 209 5 2.4 Pulaski 684 114 16.7 New Jersey Oct. 3, 1955 Effingham 806 181 22.5 putnam 535 154 28.8 New Mexico Oct. 10, 1955 Compton Names Kabaker Elbert 1.525 427 28.0 Quitman 249 23 9.2 North Carolina Oct. 24, 1955 Emanuel 1,601 271 16.9 Rabun 628 75 11.9 (N. C. totals showing tv farms As West Coast Director Evans 609 77 12.6 Randolph 1,016 102 10.0 is corrected from 47.2% to Fannin 1,068 215 20.1 Richmond 478 247 51.7 read 26.3%). ALVIN KABAKER, vice president and director North Dakota Aug. 1, 1955 Fayette 850 348 40.9 Rockdale 633 328 51.6 of radio and television for Dancer- Fitzgerald- 1,558 770 49.4 Schley 401 79 19.7 Oklahoma Sept. 5, 1955 Floyd 17, 1955 Sample in New Forsyth 1,735 1,077 62.1 Screven 1,687 290 17.2 Oregon Oct. York, has been named director Seminole 687 21 3.1 Rhode Island Oct. 3, 1955 Franklin 1,713 507 29.6 South Dakota Aug. 15, 1955 of West Coast opera- 1,223 57.5 Spalding 748 401 53.6 Fulton 2,127 835 200 24.0 Tennessee Oct. 3, 1955 tions for Compton Gilmer 968 238 24.6 Stephens Stewart 707 60 8.5 Texas Oct. 10, 1955 Adv., effective Glascock 425 76 17.9 Sumter 1,235 273 22.1 Utah Aug. 1, 1955 today Glynn 223 45 20.2 Talbot 623 138 22.2 Vermont July 25, 1955 (Monday). 577 36.5 Gordon 1,579 Taliaferro 448 65 14.5 Washington Oct. 17, 1955 Mr. Kabaker had Grady 1,648 122 7.4 Tattnall 1,578 178 11.3 West Virginia T, 1955 Greene 947 203 21.4 Taylor 818 140 17.1 Wisconsin Aug. 29, 1955 been with D-F -S for Gwinnett 2,659 1,567 58.9 Telfair 1,061 81 7.6 Wyoming Oct. 24, 1955 18 years and was in charge of the Holly- wood office prior to to Drop ratings received by the program compared to moving to New Colgate Wants the high ratings of the opposing Ed Sullivan York. Before joining NBC -TV 'Variety Hour' Show on CBS -TV. D -F -S, he was direc- COLGATE- PALMOLIVE Co. has notified Should NBC -TV release Colgate from the tor of publicity for NBC -TV that it would like to drop its spon- time period, it is understood that several major Montgomery Ward sorship of the Colgate Variety Hour (Sunday, advertisers would be interested in the time. The MR. KABAKER & Co. 8 -9 p.m. EST) by the first of January, although network reportedly is considering a comedy Tom Carson,time- the present contract does not expire until May. program to replace the Colgate show, the talent buying supervisor, Benton & Bowles, New The network is taking the matter under con- to be recruited from the NBC -TV comedy de- York, has been appointed timebuying super- sideration with a decision expected shortly. It velopment plan permitting new comics across visor on all accounts other than Procter & is well known that both the advertiser and the the country to be exposed to the tv audience- Gamble at Compton Adv. [CLOSED CIRCUIT, network long have been unhappy with the plus appearances by name comedians. Nov. 7], it was announced last week.

Page 36 November 21, 1955 BROADCASTING TELECASTING ously over the years ... it is difficult to assess how much of the increased sales since the pro- gram began can be attributed to it" Sales figures are as follows: 1949, $16.9 mil- lion; 1953, $28.3 million; 1954, $33.6 million, Advance Schedule for the first eight months of and $26.4 million Of Network Color Shows this year. Indications are that sales for all of 1955 will reach $40 million. (All times EST) Advertising and promotion expenses have been (there was no breakdown by media): 1950, CBS -TV $1.8 million; 1951, $2.6 million; 1952, $3.1 mil- Nov. 22 (9:30 -10 p.m.) Red Skelton lion; 1953, $4.6 million; 1954, $6.1 million, and Show, S. C. Johnson & Son for the first eight months of 1955, $5.7 million. through Needham, Louis & Up to now all the company stock has been Brorby, and Pet Milk Co. owned by Charles, Joseph, and Martin Revson through Gardner Adv. on alter- and Charles Lachman. nate weeks (also Nov. 29, Dec. Avon Products Inc., which sells cosmetics 6, 20 and 27). on a house to house basis only, is the only cos- Nov. 24 (8:30 - 9:30 p.m.) Climax, FRED NETTERE (r) of the Katz Agency Inc., metic firm known to be larger than Revlon. Chrysler Corp. through Mc- national sales representative for WLAC- Cann- Erickson. TV Nashville, presents Carol Sleeper, Advertising Not Used Nov. 26 (7 -7:30 p.m.) Gene Autry Geyer Advertising Inc., with a pair of Show, William Wrigley Jr. Co. WLAC -TV coveralls. These coveralls, dupli- As It Should Be- Lethen through Ruthrauff & Ryan cates of those worn by the production SALES will go up and distribution costs will (also Dec. 3, 10, 17, 24 and 31). staff in the station's own studios, are being go down "when sales executives take a greater Dec. 8 (8:30-9:30p.m.) Climax, Chrys- given to a selected list of timebuyers with interest in advertising and use it as much as it ler Corp. through McCann - national accounts running on the Nash- should be used," Edward F. Lethen Jr., di- Erickson. for CBS - ville CBS outlet. rector of network sales development Dec. 15 (8:30 -9:30 p.m.) Shower of TV, told the Minneapolis Sales Executives Club Stars, "Christmas Carol," last Thursday. Chrysler Corp. through Mc- Edgar Kobak Named Board "The most efficient single sales force is ad- Cann- Erickson. to vertising," he said. "The most efficient adver- Dec. 17 (9:30 -11 p.m.) Ford Star Ju- Of Miles Laboratories Inc. tising force is television. Very few companies bilee, Ford Motor Co. through make anywhere near enough use of this sales J. Walter Thompson. EDGAR KOBAK has been named the board to force -do anywhere near enough advertising." of directors of Miles Laboratories Inc. (Alka- Of the 100 largest companies, he said, less than NBC -TV Seltzer), it was reported in a stock prospectus one-fifth spend as much as 1% of sales for filed with the Securities and Exchange Commis- Nov. 21 -23,25 (5:30 -6 p.m.) Howdy advertising, and about one -seventh spend less sion last week in which the first public offering Doody, participating sponsors than one -tenth of 1 %. of the company's securities was made. (also Nov. 28 -Dec. 2, 5 -9, and 12 -16). Mr. Kobak, former president of MBS, re- Nov. 21 -23 (3-4 p.m.l Matinee, partici- tired Nov. 1 from the presidency of the Ameri- Textile Firm Joins 'Omnibus' pating sponsors (also Nov. 25, can Research Foundation [BT, Nov. 14]. He IN ITS first use of television as an advertising 28, Dec. 1 -2, 5 -9, and 12 -16). is a marketing consultant and the owner of medium, J. P. Stevens & Co. (textile manufac- Nov. 22 (11 a.m.-noon) Home, preview WTWA Thomson, Ga. turer), New York, will become the third of Christmas toys and Christ- In the prospectus Miles said its domestic and participating sponsor of Omnibus (CBS-TV, mas party at 11:30 -noon, par- export sales during January-September 1955 5 -6:30 p.m. EST) on Jan. 1, 1956. The Sun., ticipating sponsors. were about $21 million and neared $24 million agency is Bryan Houston Inc., New York. with foreign production included. Worldwide Other Omnibus advertisers are Aluminium Ltd. Nov. 23 (7 -8:55 a.m.) Today, insert Independence National Alka- Seltzer sales for all of 1954 were reported of Canada and Scott Paper Co. from Park, Philadelphia, participating pushing $30 million and the sales total for all The advertising message on Omnibus for sponsors. Miles products was $35.1 million. Stevens, which has been in business for 142 Assignment: Exact figures were not given in the SEC years and operates 48 mills, will be institutional Nov. 24 (5 -6 p.m.) India filing, but it is understood the firm's expendi- in nature, outlining the story of textile man- (film), sustaining. tures for advertising and related servicing in ufacturing to dealers and consumers. Stevens Nov. 26 (1:15 -4 p.m.) NCAA Football, 1954 were in excess of $8.7 million. is one of the few textile companies to use tv. Army vs. Navy, participating Present plans are to allow the current stock- sponsors. holders an option to purchase one new share Nov. 26 (9-10:30 p.m.) Max Liebman market). Vaughan Heads New Agency (106,962 shares are being put on the Presents "Dearest Enemy," Olds- for each 10 now held. Three family groups FORMATION of a new advertising agency in mobile Div., General Motors control 73% of the Miles stock. These are, Portland, Ore. -Advertising Counselors, AI Corp. through D. P. Brother. with ownership in parentheses, as follows: been announced by Vaughan & Assocs. -has Nov. 29 (8 -9 p.m.) Milton Berle Show, Beardsley (34 %), Miles (21 %), and Compton manager, and W. J. G. Deon Routh, general Sunbeam Corp. through Perrin - (18 %). Counselors Abrams, president of Advertising Paus Co., and RCA and Whirl - Vaughan, former em- Inc., of Seattle, and Mr. pool Corp. through Kenyon & and more recently Revlon Products Stock ploye of KOIN Portland Eckhardt. manager of a Portland retail store. Mr. Vaughan Nov. 30 (9 -10 p.m.) Kraft Tv Theatre, Offered for Public Sale is president and general manager of the new "Once a Genius," Kraft Foods firm. REVLON PRODUCTS Corp., believed to have through J. W. Thompson Co. the Portland agency also in- the second largest cosmetic volume in the coun- Personnel of Dec. 4 (7:30 -9 p.m.) Sunday Spectacu- chief; Paul Marcotte, try, is offering 373,900 shares of stock for cludes Julie Prise, copy lar, "Maurice Chevalier Show," executive, and Sally public sale, it was made known in a prospectus tv director and accounts participating sponsors. with the Securities and Exchange Commis- Schilling, secretary. filed Dec. 12 (8 -9:30 p.m.) Producers' Show- week. is the public offering sion last This first case, "Sleeping Beauty Ballet," made by the company. Buick to Sponsor Orange Bowl Ford Motor Co. through Ken- year 1955 In part the prospectus said: "In the yon & Eckhardt, and RCA weekly tv GENERAL MOTORS Corp., Buick Motor Div., the company began a new domestic through K & E, Grey and Al Inc., en- Detroit, will sponsor the annual Orange Bowl program, produced by Louis Cowan Paul Lefton. titled the $64,000 Question. The company be- game between the U. of Oklahoma and the U. lieves that this program has been a substantial of Maryland from Miami on CBS-TV Jan. 2, [Note: This schedule will be corrected to press time of each issue of BT] stimulus to the sales of its products, but since 1956, starting at 2 p.m. EST. Agency: Kudner the company's sales have been rising continu- Agency, N. Y. 21, 1955 Page 37 BROADCASTING TELECASTING November ADVERTISERS & AGENCIES

Statistics compiled by U. S. Census Bureau as of July 1, 1955, with corrt- MID -DECADE ESTIMATES parisons based on 1950 decennial census. Figures do not include persons in armed services stationed in each area. Percentages based on unrounded OF CIVILIAN POPULATION numbers.

Increase ( +) or Increase ( +) or decrease ( -), decrease ( -), Region, division July 1, April 1, April 1, 1950, to Region, division July 1, April 1, April 1, 1950, to and State 1955 1950 July 1, 1955 and State 1955 1950 July 1, 1955 Amount Percent Amount Percent Continental WEST NORTH CENTRAL United States 1162,284,000 149,634,000 +12,650,000 +8.5 - (Contd.) REGIONS: North Dakota 641,000 620,000 +22,000 +3.5 Northeast 42,383,000 39,344,000 +3,049,000 +7.8 South Dakota 672,000 650,000 +22,000 +3.4 North Central 48,137,000 44,369,000 +3,768,000 +8.5 Nebraska 1,369,000 1,322,000 +47,000 +3.6 South 49,144,000 46,653,000 +2,492,000 +5.3 Kansas 2,021,000 1,887,000 +134,000 +7.1 West 22,610,000 19,269,000 +3,341,000 +17.3 SOUTH ATLANTIC: Delaware 380,000 318,000 +62,000 +19.5 NORTHEAST: Maryland 2,593,000 2,301,000 +292,000 +12.7 New England 9,839,000 9,261,000 +577,000 +6.2 District of Columbia 831,000 787,000 +44,000 +5.6 Middle Atlantic 32,555,000 30,083,000 +2,472,000 +8.2 Virginia 3,421,000 3,208,000 +214,000 +6.7 West Virginia 2,001,000 2,005,000 -4,000 -0.2 NORTH CENTRAL: North Carolina 4,190,000 4,014,000 +175,000 +4.4 East North Central 33,480,000 30,337,000 +3,144,000 +10.4 South Carolina 2,226,000 2,096,000 14,032,000 +131,000 +6.2 West North Central 14,657,000 +625,000 +4.5 Georgia 3,539,000 3,402,000 +137,000 +4.0 Florida 3,364,000 2,729,000 SOUTH: +635,000 +23.3 South Atlantic 22,547,000 20,860,000 +1,687,000 +8.1 EAST SOUTH CENTRAL:. East South Central 11,438,000 11,412,000 +26,000 +0.2 Kentucky 2,948,000 2,913,000 +34,000 +1.2 West South Central 15,159,000 14,380,000 +779,000 +5.4 Tennessee 3,399,000 3,281,000 +118,000 +3.6 Alabama 3,006,000 3,053,000 -47,000 -1.6 WEST: Mississippi 2,085,000 2,164,000 -79,000 -3.7 Mountain 5,753,000 5,021,000 +732,000 +14.6 WEST SOUTH CENTRAL: Pacific 16,857,000 14,248,000 +2,609,000 +18.3 Arkansas 1,770,000 1,908,000 -138,000 -7.2 Louisiana 2,902,000 2,670,000 NEW ENGLAND: +232,000 +8.7 Oklahoma 2,136,000 2,218,000 Maine 890,000 912,000 -22,000 -2.4 -82,000 -3.7 Texas 8,351,000 7,584,000 New Hampshire 553,000 531,000 +22,000 +4.1 +766,000 +10.1 Vermont 377,000 378,000. -1,000 -0.2 MOUNTAIN: Massachusetts 4,972,000 4,665,000 +307,000 +6.6 Montana 628,000 589,000 +39,000 +6.6 Rhode Island 814,000 774,000 +40,000 +5.1 Idaho 606,000 588,000 +17,000 +2.9 Connecticut 2,233,000 2,001,000 +231,000 +11.6 Wyoming 295,000 282,000 +13,000 +4.7 Colorado 1,508,000 1,307,000 +201,000 +15.4 MIDDLE ATLANTIC: New Mexico 769,000 668,000 +101,000 +15.1 New York 16,053,000 14,801,000 +1,252,000 +8.5 Arizona 955,000 742,000 +213,000 +28.7 New Jersey 5,370,000 4,802,000 +568,000 +11.8 Utah 776,000 687,000 +89,000 +12.9 Pennsylvania 11,132,000 10,480,000 +652,000 +6.2 Nevada 216,000 157,000 +59,000 +37.6 PACIFIC: EAST NORTH CENTRAL: Washington 2,497,000 2,317,000 +180,000 Ohio 8,946,000 7,938,000 +1,008,000 +12.7 +7.8 Oregon 1,664,000 ' 1,519,000 Indiana 4,325,000 3,932,000 +393,000 +146,000 +9.6 +10.0 California 12,696,000 10,413,000 Illinois 9,297,000 8,672,000 +625,000 +7.2 +2,283,000 +21.9 Alaska Michigan 7,222,000 6,361,000 +861,000 168,000 108,000 +60,000 +55.6 +13.5 Hawaii Wisconsin 3,691,000 3,433,000 +257,000 +7.5 503,000 477,000 +26,000 +5.5 Puerto Rico 2,248,000 2,205,000 +43,000 +1.9 Canal Zone 39,000 WEST NORTH CENTRAL: 43,000 -4,000 -9.0 Virgin Islands 24,000 Minnesota 3,169,000 2,981,000 +188,000 +6.3 26,000 -3,000 -10.9 2,621,000 1 Iowa 2,690,000 +69,000 +2.6 Estimated total population of the United States Including Armed Forces overseas Missouri 4,094,000 3,952,000 +142,000 +3.6 for July 1, 1955, is 165,248,000.

'Scrooge' on MBS Dec. 24 TV, Nov. 24 from 5 -6 p.m. EST. Victor A. Monday -Wednesday -Friday lineup. Agency is Bennett Co., N. Y., is agency. Biow -Beirn -Toigo Inc., N. Y. ALLIS -CHALMERS Mfg. Co. has signed to sponsor the traditional Lionel Barrymore ver- Charles Anteil Inc., Baltimore, sponsors 8-8:30 Aluminum Cooking Utensil Co. (Hallite and sion of Charles Dickens' Scrooge on MBS Dec. p.m. EST segment of ABC-TV Ozark Jubilee on Wear -Ever lines), New Kensington, Pa., buys 24, according to an announcement prepared alternate Saturdays. Agency is Products Serv- 19 participations on NBC-TV's Home (11 a.m: for release today by Harry Trenner, Mutual ices Inc., N. Y. noon EST) through Dec. 15. Agency, Fuller & vice president for sales. The program will be Smith & Ross, N. Y. Ferry-Morse Seed Co. has signed for 11 -week aired coast -to -coast on Christmas Eve, 7:30- sponsorship of CBS Radio Garden Gate (Sat., for the 22nd consecutive year on 8 p.m. EST, 9:45 -10 a.m.; Sun., 8:30 -8:45 a.m. EST), effec- No Agreement radio. Agency is Bert S. Gittins Adv. Inc., tive Feb. 25, 1956. Ferry-Morse has sponsored THE P. LORILLARD Milwaukee. CO. (Kent ciga- farm program during pre -planning season for rettes) through its agency, Young & Rubi- the last 12 years. MacManus, John & Adams cam, New York, and Revlon Products SPOT NEW BUSINESS Inc., Bloomfield Hills, Mich., is agency. Corp., through Norman, Craig & Kummel Bosco Co. (milk fortifier), N. Y., expands its Inc., have cancelled earlier plans to co- advertising by buying participations on chil- Ralston -Purina Co., St. Louis, sponsors alternate sponsor The $64,000 Panel on Sunday, dren's shows on 16 tv stations in 14 new mar- Thursday, 2 -2:15 p.m. EST portion of CBS -TV 10 -10:30 p.m. on CBS-TV. Robert Q. Lewis kets, bringing total stations used by firm to 79. Show (Mon.-Fri., 2 -2:30 p.m. Lorillard, which has a franchise on the EST), for Ry- Krisp. Lanolin will Agency: Ruthrauff & Ryan, N. Y. Plus Inc., time period, currently co- sponsors Ap- renew its sponsorship of last 15- minute segment pointment With Adventure in that seg- of show, effective Dec. American Meat Institute, Chicago, through Len- 12. Agencies are Guild, ment. The cigarette advertiser reportedly Bascom & Bonfigli Inc., S. F., for nen & Newell, N. Y., launched all -pork promo- Ralston, and wanted to control, not just lease, the Duggan -Phelps tion campaign (ham, bacon, etc.) in number of Adv. Inc., Chicago, for Lano- panel show while Revlon was determined lin Plus. U. S. radio markets, effective Nov. 9 for four to retain control of the program but weeks. wanted Lorillard as American Home Products Inc. (Whitehall a co- sponsor in order to get use of the time period, Pharmacal Co.) will sponsor two additional which NETWORK NEW BUSINESS Lorillard has. Appointment will segments of Douglas Edwards and the News continue in its place, while Revlon Longioes-Wittnauer Watch Co., N. Y., sponsors (CBS -TV, Mon.-Fri., 7:15 -7:30 p.m. EST) for and CBS -TV search for a new time period. its seventh Thnaksgiving,Day Festival on CBS - Anacin, starting Dec. 28, giving Whitehall

Page 38 November 21, 1955 BROADCASTING TELECASTING On stage at WBEN -TV . . . and a crew of WBEN -TV scheduling assures enough re-

experts goes to work ! Experts because . . . hearsal time for every commercial. Two fully WBEN -TV's well -knit team of directors, equipped studios permit staging effects that announcers and technicians have been with this are polished to perfection. pioneer station since its beginning in 1948. Standards like this cost no more, - that's why These TV veterans have had seven long years more and more time buyers buy WBEN -TV experience in the production of television more and more often. Let quality production commercials. tell YOUR story in a quality way. -%d¢-,` u os a 7 of 10 iot mate 10 top r seven of the has in Buffalo. CBS NETWORK V./8E14 TV shows of multi-weekly majorityBuff rated has to also according WBENTV shows,sho 15 weekly the top WREN-TV TELEPULSE. BUFFALO, N. Y.

WBEN -TV Representatives HARRINGTON, RIGHTER and PARSONS, Inc., NEW YORK, CHICAGO, SAN FRANCISCO

BROADCASTING TELECASTING November 21, 1955 Pala 39 ADVERTISERS & AGENCIES

A&A PEOPLE Holloway to vice president and general man- with responsibility for publicity functions of ager, and David R. Coey, account executive, promotion department (tv surveys, others). William E. Macke, director of merchandising, to vice president. Dudley Onderdonk, educational advertising. Studebaker - Packard Chicago Tribune, has been appointed to head Corp., to Kenyon & R. T. Emory appointed account executive, Leo Burnett Co., Chicago. up newspaper's radio -tv directory advertising. Eckhardt, Detroit, as He succeeds Fred Workman, who transfers to vice president and Phil Archer, assistant media supervisor, Bur- financial advertising division. general manager. nett Chicago office, resigned and will announce E. V. Mr. Macke had pre- future plans shortly. Cole, Electric Auto-Lite Co., Toledo, viously been mer- Ohio, named Canadian advertising manager. chandising director Gordon Gross named executive vice president Quintin E. McCredie, production chief, KOA- for Hotpoint Co. of Applestein, Levinstein & Golnick Adv. AM-FM-TV Denver to Ben Bezoff & Co., Den- (electrical appli- Agency, Baltimore. ver advertising agency, as production director. ances), Chicago. Owen H. E. Daley, W. C. Hartman Adv. J. H. Gunn, vice president, J. Walter Thompson Agency, Syracuse, N. Y., to Wasser, Kay & Co., Chicago, appointed chairman of allied arts Rowland Laughlin, Phillips Inc., Pittsburgh, as account executive. vice president, section, business division, 1956 Chicago Heart George H. Hartman Anthony Marcia, former account executive at Fund drive. Paul Douglass, J. Walter Thomp- MR. MACKE Co., Chicago agency, Harshe -Rotman, public relations firm, appointed son, N. Y., elected president of 1955 -56 ad- promoted to executive vice president; John T. manager of Chicago Tribune's Information Div. vertising & selling course class of Advertising Club of New York. Other officers: Richard W. Landon Jr., Wilson & Stark, vice president, Dorothy Brodine, NBC, secretary -treasurer. Eugene Holman, chairman of board, Standard Oil Co. (New Jersey), elected chairman of Crusade for Freedom, succeeding Henry Ford II who served two years in post. He will head national fund raising drive for Radio Free Europe and Free Europe Press. LATEST RATINGS POWERFUL FREE TRENDEX Top 10 Ratings for Evening Network Television Week of Nov. 1 -7 Homes MERCHANDISING Program o 1. 564,000 Question (CBS) 45.2 2. Ed Sullivan Show (CBS) 35.5 3. I Love Lucy (CBS) 31.3 BRINGS GAIN OF 4. GE Theatre (CBS) 29.1 5. Shower of Stars (CBS) 28.6 6. Disneyland (ABC) 28.5 7. The Honeymooners (CBS) 28.4 8. Talent Scouts (CBS) 27.1 60% IN SALES! 9. Jack Benny (CBS) 26.9 10. Red Skelton (CBS) 26.7 Star -Kist Foods took advantage of KXLY -TV's big cooperative merchandise plan, "Telemar- N ?ELSEN ket." Following is an excerpt from a letter by Top 10 Tv Programs Harold Shipley, local Star -Kist broker: Two Weeks Ending Oct. 22, 1955 Number of Tv Homes Reached "We secured very fine cooperation at retail Homes level due to this program, indicating the Rank Program (000) willingness of the retailer to cooperate. 1 564,000 Question (CBS) 17,114 2 I Love Lucy (Gen. Foods) (CBS) 16,175 We certainly are wholeheartedly enthu- 3 Ed Sullivan Show (CBS) 14,296 4 I Love Lucy (P &G) (CBS) 14,272 siastic about this help. 5 George Gobel Show (Armour) (NBC) 13,444 6 Sunday Spectacular (NBC) 13,191 "We wish to advise that our overall 7 Disneyland (ABC) 13,097 increased movement throughout the 8 Ford Star Jubilee (CBS) 12,443 9 Colgate Variety Hour (NBC) 11,892 Telemarket' period shows a gain of 10 December Bride (CBS) 11,645 60% above normal movement. Percent of Tv Homes Reached, Program Station Basis Homes (signed) H. M. Shipley Rank Program Junge- McGregor Co." 1 564,000 Question (CBS) 53.2 2 I Love Lucy (Gen. Foods) (CBS) 49.8 Available at a discount when 3 Ed Sullivan Show (CBS) purchased in conjunction with 44.9 Network. 4 I Lave Lucy (P&G) (CBS) 43.9 the "XL" 5 Sunday Spectacular (NBC) 41.3 6 George Gabel Show (Armour) (NBC) 41.1 7 Disneyland (ABC) 40.7 8 Ford Star Jubilee (CBS) 40.4 9 Godfrey's Scouts (Toni) (CBS) 37.7 10 Red Skelton (Pet Milk) (CBS) 36.8 Copyright 1955 by A. C. Nielsen Co. ViDEODEX

SPOHRRE TOP 10 SPOT SHOWS LyirvwR5HI0GTOn Oct. 1.7 Name of Program % (000) Cities K X Homes Homes 1 I Led Three Lives (Ziv) 19.4 6,031 123 RILHRRO E. 1011E5 Rep.- RUERY- HROOEL 2 Liberace (Guild) 18.6 3,658 87 uire 3 Dr. Hudson's Secret Journal pres.& gen. mgr. More&Lund:seottle,portland (MCA -TV) 17.7 2,059 54 4 Rheingold Theatre (ABC Film) 16.7 2,142 28 5 Eddie Cantor (Ziv) 16.3 4,587 111 6 Mayor of the Town (MCA -TV) 16.2 2,033 57 7 Badge 714 (NBC Film) 16.1 4,627 128 B Man Behind the Badge (MCA -TV) 15.9 2,883 56 9 Annie Oakley (CBS Film) 15.6 4,102 85 10 Mr. District Attorney (Ziv) 15.5 3,543 95

Appearing in a minimum of 20 markets. Copyright, Videodex Inc. Page 40 November 21, 1955 BROADCASTING TELECASTING THE BIG STICK THAT PACKS A SELLING PUNCH

HEIGHT: 1685 feet above average terrain (tall- est structure in Texas)

POWER: 316,000 watts

COVERS: Dallas -Fort Worth, the nation's 12th ranking Metropolitan Market and its rich surrounding trade area. TARGET DATE: "MID- DECEMBER"

BONUS SELLING PUNCH: Programming designed with a "Feel for the Market"

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RALPH NIMMONS, Station Manager EDWARD PETRY & CO., National Television Service Representative of the Dallas Morning News

BROADCASTING TELECASTING

November 21, 1955 Page 41 TRADE ASSNS.

to move swiftly during the week as: WMT -TV Cedar Rapids, Iowa, after a Nov. THEY'RE TAKING UP ARMS 12 two-hour on- the -air protest against NCAA, agreed to carry the Notre Dame -Iowa U. game TO FIGHT NCAA GRID BAN Saturday at heavy costs as Iowa U. home sta- tion. NCAA refused to let other Iowa sta- Iowa, Ohio officials criticize NCAA tactics tions carry the telecast. WMT -TV runs on -air protest of football blackout WJIM -TV Lansing, Mich., submitted an -TV sends new evidence to Justice Dept. exchange of letters with NCAA to the Dept. of WJIM Justice, supporting its Oct. 22 protest to the CBS -TV stands firm on disregarding NCAA ban department on a Michigan blackout. PUBLIC OFFICIALS set the pace last week James P. McGettrick, Ohio House minority CBS -TV stood firm on its refusal to black- for a growing protest movement aimed at the leader. out the Nov. 12 Illinois -Wisconsin game from array of football tv blackouts imposed by the Their criticism was directed at NCAA and its KVTV (TV) Sioux City, Iowa, because KRNT- National Collegiate Athletic Assn. principal spokesmen, including Asa S. Bushnell, TV Des Moines had defied an NCAA blackout. Among those reacting strongly to NCAA's tv director, and Walter Byers, executive secre- NCAA and Western Conference (Big Ten) tactics were Gov. Leo Hoegh of Iowa; Rep. Wil- tary. officials explored possible legal reprisals liam Denman, Iowa state legislator, and Rep. Developments in the controversy continued against stations defying blackouts. The Western Conference -CBS schedule of five regional telecasts has expired for 1955. It was understood the Big Ten would take no action on the KRNT -TV dispute because it feels the controversy is out of its hands, though it is a signatory to the contract with the net- The Man Who Came to Breakfast work. The Western Conference has met with NCAA representatives since the KRNT -TV dispute Returns for `Afternoon Tea!" and is represented in some sources as having withdrawn its support from NCAA's stand. NCAA, through Mr. Byers, declined comment to BT on the legal grounds for blacking out the Nov. 12 contest. MEATH At South Bend, Ind., Ed (Moose) Krause, ED athletic director of U. of Notre Dame, expressed support of Gov. Hoegh's stand, stating "of whose tremendous popularity course, we think the game (Iowa -Notre Dame) should be televised everywhere. If it were hurt- on WHEC's early- morning ing some other school, or the NCAA felt it would, it might be different." "Musical Clock" has made him Rep. James P. McGettrick, house minority leader in the Ohio Legislature, said many of his Rochester's foremost radio personality constituents were "genuinely outraged" because no telecast had been opened up, subject to last- minute change, on the Ohio State-Michigan and favorite "breakfast guest," is game this past Saturday, despite widespread sentiment for tv coverage. now fast becoming a smash Last Monday William Quarton had wired NCAA for permission to telecast Iowa U.-Notre success, afternoons, on Dame game over WMT -TV plus KRNT -TV, KGLO -TV Mason City and KVTV Sioux City. He explained that because of heavy line costs and pick -up charges it would not be practical to "OPEN HOUSE" carry the game merely on the "home station" and asserted "all of Iowa is interested in its 4:40 -6:00 P.M. university football team." Mr. Byers replied that the request had been Thanks to a recent re- alignment of our after- transmitted to Douglas R. Mills, U. of Illinois, we've really got a district member of the NCAA TV Committee, noon program schedule, for approval. When permission was received to many -splendoured thing for listeners and carry the game only on WMT -TV, Mr. Quarton buyers from 3:00 to 6:00 P.M.: -Art Link- filed another request Wednesday with Mr. Bush- letter and "House Party "; Bob Tennant and nell, explaining the Saturday afternoon UCLA - "Tune Test "; the "Eddie Cantor Show "; and USC game, originating on the West Coast, would not start until 3:30 p.m. This, too, was Ed Meath and "Open House"! -Yes, the sun denied but WMT -TV decided to bear the ex- shines bright on WHEC in the afternoon, pense of a single -station feed. and if you'd like to bask in its golden (and Mr. Quarton decided Nov. 12 the Wisconsin - we do mean golden!) glow, contact us for Illinois ban simply made no sense so he staged rates and availabilities! Do it NOW! the two-hour WMT -TV protest that day. For two hours a card was shown on the WMT -TV screen with this message, "Wisconsin -Illlinois BUY WHERE THEY'RE LISTENING ...ROCHESTER'S TOP -RATED STATION game blacked out by NCAA." The protest card was supplemented each 15 minutes with a taped message by Mr. Quarton. It follows: 1111 "The NCAA ruling to black out all Iowa sta- Faxed tions is typical of their arbitrary attitude toward broadcasters and you, the public. NEW YORK -i 5.000 WATTS "The NCAA announced yesterday (Nov. 12) l. that the CBS telecast of the Wisconsin- Illinois Regresenlalives:w EVERETT-McKINNEY, In New York, Chicago, LEE F. O'CONNELL CO.. Los Angeles, Son Francoco game would be blacked out today in the state Page 42 November 21, 1955 BROADCASTING TELECASTING each one is different

The staff of life - despite its many origins and types - is a common need around the world. Quality television stations - just as diverse in their personalities and origins - share a common need for individualized representation. Some of the most outstanding find their answer with Harrington, Righter and Parsons. If your standards are similar to theirs, this is the kind of quality representation worth investigating.

WROW-TV Albany WAAM Baltimore WBEN-TV Buffalo Harrin ;ton, Righter and Parsons, Inc. WJRT Flint New York WFMY-TV Greensboro Chicago WTPA Harrisburg San Francisco WDAF-TV Kansas City WHAS-TV Louisville WTMJ-TV Milwaukee television only medium we serve -the WMTW Mt.'Washingtott WSYR-TV Syracuse

BROADCASTING TELECASTING November 21, 1955 Page 43 TRADE ASSNS.

of Iowa due to breaking of the NCAA rules by considered in Big Ten Territory instead of the Gov. Hoegh entered the scene Wednesday by KRNT -TV Des Moines last weekend. Accord- Big Seven Territory as the NCAA has it. The asking NCAA officials to make the Notre ing to the NCAA rules, KRNT -TV Des Moines six other Big Ten states can all carry these Dame -Iowa U. game available to all tv stations could not carry last week's game because Iowa games but here we sit practically next door to in the state. "Every Iowa citizen joins me in State College was playing a home game. KRNT- the university and are blacked out. This just requesting NCAA to reconsider its decision," TV carried the game anyway. WMT -TV was doesn't make sense. he said, terming the whole situation "ridicu- ordered and carried it. "It is perfectly obvious from the box office lous" and noting that no games were being "The NCAA statement said, 'If this deprives where your interest in football lies-with the played in the state. other CBS affiliated television stations in Iowa Big Ten, but NCAA has a monopoly in football William Denman, Iowa state legislator, des- from airing this game (that is today's Wiscon- and apparently, doesn't care what the public, cribed the action as an "arbitrary blackout sin- Illinois game) the NCAA Television Com- generally, desires to see. made by a few people at the top echelon." He mittee greatly regrets this inconvenience but "Apparently, Big Ten, the Pacific Coast Con- added, "If they want legislation, we'll give it wishes to submit that the fault does not rest ference, Notre Dame and other large schools to them." squarely with the NCAA.' The management are in a hassle with the NCAA over their CBS -TV authorities reported late Thursday of WMT -TV feels that the fault does rest present policies. Obviously, the broadcasters they had heard nothing further from NCAA squarely with the NCAA as far as we are and you, the public, are in the middle. The after notifying it, late the preceding week, that concerned for certainly this area located as it broadcasters don't like to be in the middle and, "we cannot accede to your request to 'black is, 25 miles from the university, should be I am sure, you don't either." out' Iowa [on the Nov. 12 game between Illinois and Wisconsin] in violation of our con- tracts with the sponsor of the broadcast and our affiliated stations [KVTV (TV)]." This notification was contained in a letter sent by Charles Woodard, CBS -TV senior at- torney, to NCAA television director Asa Bush- nell on Nov. I I reiterating that "we regret the unauthorized action of KRNT -TV in carrying the Minnesota -Iowa game on Nov. 5th," but that: "Our contract with the Big Ten grants us the right to carry the Illinois -Wisconsin game in Sioux City, we are contractually obligated to the sponsor of this game [Amana] to carry it in Sioux City, and we are contractually ob- ligated to our affiliated station in that city to furnish the program to it. Accordingly, we do not plan to withhold the broadcast...." CBS -TV's Stand CBS -TV's position on the KRNT -TV incident was presented to NCAA by Judson Bailey, ex- ecutive producer of sports, who said he "checked with the various persons involved and obtained the following information: "1. Our order for KRNT -TV facilities for the broadcast of Big Ten games stated specif- ically that the station was not authorized to carry games not ordered, and the Iowa- Minne- sota game was not ordered. "2. Mr. Robert Dillon, vice president and general manager of KRNT -TV, requested per- WOC -TV Sells . . . because it offers the advertiser: mission to broadcast the games. We informed 39 Iowa-Illinois counties with a population of 1,558,000. him that we could not grant such permission. 39 Iowa -Illinois counties with 481.700 families, 62 %, of which "3. When we asked him why the station had have TV sets (as of January 1, 1955). carried the game without our permission, Mr. 39 Iowa -Illinois counties with an annual Effective Buying Income Dillon informed us that KRNT -TV was sub- pf $2,455,303,000. jected to a great deal of public pressure to 39 Iowa -Illinois counties that spend $1,800,717,000 a year in carry the game because of the fact that the retail outlets. U. of Iowa is a state supported university with a strong group of supporters in Des Moines, WOC -TV Sells . . . because it offers the advertiser: that the station finally decided to carry the Maximum 100,000 power- watts video -transmitted over a 602 - game as a public service, and that KRNT-TV foot -high antenna system on Channel 6. Basic NBC programming plus derived no income from the broadcast. market -WISE local programming. "4. We, of course, received no income from A responsive audience that sent this station 157,422 pieces of the broadcast of the game on KRNT -TV. program mall in 1954 -82 per cent of which was in response to local, studio- produced programs. "Station KRNT -TV is owned and operated by KRNT -TV Inc., a corporation in which CBS WOC -TV Sells . . . has no ownership interest and over which CBS because its 6 years of telecasting experience make it the channel has no control. However, we have advised that is watched throughout the Quint -Cities area. To find out KRNT -TV of our strong disapproval of their more about what WOC -TV offers the advertiser, write us direct action which was a violation of our contract or contact your nearest F & P office. with that station. We have assurance from 1955 Sales Management "Survey of Buying Power" KRNT -TV that it will not broadcast any other CBS television network program without specif- CENTRAL BROADCASTING CO., Davenport, Iowa ic authorization." Col. B. J. Palmer, president Ernest C. Sanders, resident manager Harold F. Gross, president of WJIM -TV Lansing, Mich., last week filed further material BETTENDORF AND DAVENPORT of Justice in connection with IN IOWA with the Dept. ROCK ISLAND. MOLINE its Oct. 22 complaint that NCAA had refused to AND EAST MOLINE allow telecasting of the Michigan State -U. IN ILLINOIS of Illinois game [BT, Oct. 24]. with The Conies of an exchange of correspondence Mr. Bushnell, Eastern College Athletic Con - terence, were filed with the department. The QUINT CITIES exchange included a letter to Mr. Gross from Page 44 November 21, 1955 BROADCASTING TELECASTING portrait of a market

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BROADCASTING TELECASTING November 21, 1955 Page 45 TRADE ASSNS.

Mr. Bushnell in which events leading up to denial of the telecast were recited, along with RESOLUTION FAVORING REGIONAL MEETS an explanation of NCAA policies. In his reply Mr. Gross termed the "suppres- PASSED BY NARTB CONFERENCE IN DALLAS sion of tv coverage both very substantial and Action broadcasters amassed a registration of 250 at unreasonable," referring to the Sherman Act. proves to be 'a fact,' the three -day session, well ahead of the corn - As to NCAA's claim that with combined registration three college games of bined registration of their individual meetings were being played at the time of the proposed 250 at three -day session of as- last year. This was also of telecast within 90 true the complete miles of Lansing, he said the circuit of this three stadiums involved sociation members from states fall's eight regional meetings seated a total of only which had a combined net registration (omit- 19,000 and he believed one, of Kansas, Oklahoma perhaps all, of the and ting the NARTB staff and the associate mem- colleges would have consented to the telecast. Texas. bers who made most if not all the meetings) He added the station "has no substantial au- of 1,268, a gain of 272 or 27.3% over the dience in these towns." RESOLUTION favoring the regional confer- ence type of meeting over the district meetings 996 who attended the 17 district meetings last Mr. Gross added, "Television is a great na- year. tional industry impelled by a dominant public of the past was adopted unanimously by mem- Mr. interest. College football has become big bers of Districts 12 (Kansas and Oklahoma) Keese presided at the Tuesday (Radio Day) and Wednesday (Association Day) ses- business ... as such it cannot be pampered as and 13 (Texas) at the business session of the a sacred cow because colleges are somewhere NARTB Region 6 meeting, held Tuesday - sions, with W. D. (Dub) Rogers Jr., president, in the background. When this combination Thursday in the Baker Hotel in Dallas, with KDUB -TV Lubbock, Tex., member at large of abandons the field of education and sets out Alex Keese, general manager, WFAA Dallas, the NARTB Television Board, as chairman for to regulate the football business and to basically Radio Board member from District 13, as host Thursday (Television Day). restrain another and vital industry, it can director. Another resolution adopted by the Region 6 hardly claim immunity from the laws that bind Proving that their resolution was a fact and meeting put Districts 12 and 13 on record as all alike." not mere politeness, the Districts 12 and 13 opposing a change in the association's name

WHO PUT THE MUD ON RADIO'S SHOES? FACE up to the realities and responsibilities people who held that a business conscience residence is on the same boulevard. And it of these times, John M. Outlet, general was a personal matter made a shambles out is within this century that the railroads and manager of WSB -AM-TV Atlanta, told of it at the Atlantic City Convention. It was the security boys blandly assumed that they NARTB radio delegates last week in Dallas two years later before a watered -down code could not be regulated or restricted by any (story, page 46). Here's a condensed ver- was adopted. Right now there are those in batch of Washington lawmakers. sion of his address: our present station population who haven't All of us are handicapped and penalized cracked its the last NO RADIO station in these United sacred covers in five and in for it when some rugged individualist States years. is an entity unto itself. What we do in -with two left feet and no inhibitions - Georgia affects you here in the Southwest. Since the advent of television competition, shows up in possession of a radio license, The egocentric antics of a crackpot disc there has been a change in the scenery, a a pile of phonograph records, a news ma- jockey in New Jersey have a chain reaction shift in the wind, a new set of coordinates, chine, larceny in his heart and a desire to that reaches Split a different climate. Some of us have come get into the upper income brackets in a Lip, Nev. The face to face with the abhorrent thought that hurry. small matter of a we have got to share the air waves with tele- From all sides we hear the clarion cry, rate cut in Mule- vision, that old sources of revenue have "Radio is coming back -now is the day of shoe, Tex., has a dried up, that playing footsy with a network radio's renaissance." I can't see where there widening impact, doesn't get you anything but exercise, and is any renaissance in audience. It's been and perhaps pro- that hit-or -miss programming is just as there all the time. If tune -in has dropped off, vides a great net- fatal as hit-or -miss management. Some of us the reason must be other than the physical work with the are reluctant to admit the hard facts of aspect of potential audience. idea and incentive change-and resentful when we do. The cold, hard fact is that we in radio are to do the same Radio broadcasting has many staunch and faced with a new way of life-a new re- thing -even understanding friends in the halls of Con- sponsibility to ourselves. Those of us who though the net- gress. But these same friends are properly through the years were wont to turn over works call it a concerned with the welfare of the whole, our program responsibility to a network are rate adjustment. and if governmental regulation of rates and finding difficulty getting the old muscles lim- MR. OUTLER Then another program content and other elements ever bered up again. Atrophy has set in from non- network feels compelled to meet the compe- come about, it will be because of our fail- usage. Those of us who once enjoyed the tition, and then another, and another. And ure to live up to the obligations inherent in fiscal advantage of a network affiliation are those stations who had succumbed to the our franchise. somewhat frustrated and sometimes frantic delicious anesthesia of network program- Now, all of this may sound like a bare- over the diminution of network revenue. ming and network revenue get stripped and footed aristocrat pleading for a return of the Those of us who once had a fair acceptance undressed just as definitely as the sparrow good old days, but it is not. It is a plea for of our wares by the boys on Madison Ave. who accidentally flew into the badminton radio, for good radio, for a stabilization of are now rather irked and peeved at this new game. Some of the jackals will chortle with rates, practices, policies and principles. These crop of timebuyers who use a slide rule glee over the carnage, get a new supply of are elements of good, sound business which and a rating service to determine our worth phonograph records -play "Rock and Roll" will keep radio from being sold on the auc- -and who take full and unfair advantage from sunrise to sunset, make a few fast tion block to the lowest bidder and which of our stupidity and avidity in ever allow- dollars on a fire sale philosophy and then will enable us to hold our heads high in the ing radio to be bought or sold on a "cost per wonder what the hell happened to radio. media field. It is a plea for programs and thousand" Too many. of us have forgotten the program practices which will justify the pa- basis. ominous threat of the FCC "Blue Book." tient faith that radio audiences have evi- We are the ones who have made this bed we Some of us never heard of it. Back in the denced in us through the years. It is a plea are lying in. Those of us who are lush days of the late forties government reg- for strict adherence to the Principles of privileged to heave a nostalgic sigh and yearn ulation of radio programs and commercial Good Practices set up for you by your trade for the return of the good old days had best aspects was almost a shibboleth in govern- association, subscribed to by you as mem- settle for the coordinates of today and either ment circles, and a representative group of bers-a voluntary instrument without any fish or cut bait. And those of us who have tough-minded broadcasters labored tirelessly police authority save your conscience. found passing prosperity in devious or ob- in revising an instrument of self- regulation It is always to be remembered that while scure practices had best take inventory as a reasonable palliative. But those station radio is not classified as a public utility, our against the days ahead.

Page 46 November 21, 1955 BROADCASTING TELECASTING The OStOIl T111iAiilU ikst

PROCLAIMS á *1r Boston's 3hdStation

OCTOBER 30 1955 Good local reception of exclusive and "live" programs front Manchester, N. H., promised Dec. 1

By WILLIAM HOWARD

WITHIN THE PAST two months dialing Channel 9 with existing The first assault made by this Also on a live basis and this sic." at 8:30 p. m., and "Star To- local viewers have dis- antennae. and reports, particu- Channel 9 -ABC combine was on week originating from New York night" at 9 p. m.. on Thursday; covered that with the installation larly from the south shore. have the Sunday night Toast of the city instead of Chicago, Channel "Cross Roads," at 8:30 p. m., and at an outside antenna or o slight convinced executive Vice Presi- Town and Variety Hour shows, by 9 presents. "Super Circus" at 5 'The Vise." at 930 p. m , and adjustment on their present dent and General Manager Nor- scheduling the "Famous Film p m , Sunday. starring Mary "Ozark jubilee," at 7:30 p m., on aerial, Boston actually has a man A. Gittleson, that with the Festival," from 730 to 9 p. m pre- Hartline. Claude Kirschner. the Saturday third television station. The call power increase WMUR -TV will senting a serjes of top British clowns and circus acts Another Coupled with this formidable letters are WMUR -TV in Man- ligure prominently in the Boston feature films never shown on TV. of the most talked -about weekly array of "live" and exclusive chester, N. H.. operating on Chan- viewing pattern. The first few have been good en- presentations is the hour -long network offerings WMUR -TV has nel 9. Actually Channel 9 Is serving a tertainment and have managed to Saturday night Lawrence Welk done a remarkable job of promot- This over -the- border station, large territory with more than hold the interest at many viewers Show at 9 p. m., featuring the ing and developing local pro- currently carrying exclusive and 14 hours a week of "live" local through the popular B p m "Champagne Music" of this ac- gramming. The station has a "live" American Broadcasting telecasting from its own Man- period. cordion- playing band leader. rompetent news staff headed by Company (ABC) network pro- chester studios and is bringing Alice Lon, his "Champagne Tom Power that. with the ex- grams. might well even penetrate into this territory exclusive ABC Lady.' and Larry Hooper. a rlusive nightly newscasts of lohn apartment house receivers that network shows and other ABC OTHER exclusive ABC network singer This latter feature is get- Daly from the network, keeps are equipped with only "rabbit shows relayed the night of their shows distributed by Channel 9 ting justified raves and increas- viewers abreast of both local and ears' for an antenna when the origin. in this territory every week are ingly good ratings against rather national developments. Among station is authorized to assume It is well known that the ABC the Dotty Mack Show on Monday still Saturday night opposition. Channel .9's local favorites are tut! power about the first of De- network is making a firm bid to at 9 p m.. Warner Bros. Presents In addition to this lineup Chan- the ex- Bostonians, "Hum and cember. challenge the supremacy of both "live:' Tuesday. at 730 p. m. nel 9 also relays such additional Strum," Max Zides and Tom Cur- The scheduled boost in power the NBC and CBS chains on cer- (seen 26 days later on Channel exclusive or "live" telecasts as rier, Buzz Whittica, Gerry Kear- should increase the coverage of tain nights of the week. Thus for 7 Sundays at 3 p m.); The MGM 'Ted Mack's Amateur Hour," at ney. Donn Tibbetts. Penny Be- Channel 9 throughout New Eng- ABC and WMUR-TV have been Parade with George Murphy as 9:30 p. m.; "Life Begins at 80," noit and Fran Evans. land, and should be noticeably doing a good job and can point emcee, featuring scenes from mo- at 10 p. m.. on Sunday; "Voice Channel 9 is a "live television fell in the heavily populated Bos- with pride to their Wednesday tion pictures and intimate inter- of Firestone," at 8:30 p. m., and station in every sense of the word ton and Worcester areas in Mas- night Pabst Blue Ribbon lights, views with lilmland folk every "Medical Horizons;" at 9:30 p' m., and with the forthcoming jump sachusetts and neighboring cities and their Sunday afternoon New Wednesday at 8:30 p. m., immedl. on Monday; "Dupont Cavalcade in power will provide another in New Hampshire, Maine and York Giants professional football ately following the hour -long Theatre." at 9:30 p. m., Tuesday, bright picture for thousands of Vermont. schedule. as examples of how "live telecast of "Disneyland" "Masquerade Party." 9 p. m., additional viewers, whose en- Currently. in many sections of they cater to the sport- minded seen three days later on Channel and "Break the Bank" at 9:30 tertainment ' has been confined Boston, viewers are regularly viewers. 7, Saturday at 6 p. m. p. m.. Wednesday; "Stop the Mu- to a couple of channels.

Maximum Power in Dec. with a Grade "A" Signal in the Nation's 5th Largest TV Market

REPRESENTED NATIONALLY BY WEED TELEVISION CORP. r WMUR -TV ABC Affiliate

NORMAN A. GITTLESON EXECUTIVE VICE PRESIDENT AND GENERAL MANAGER Channel GORDON E. MOORE SALES MANAGER MANCHESTER, N. H. CAPITAL TYPES #15 TRADE ASSNS.

from National Assn. of Radio & Television said that newspapers, spot radio's greatest Broadcasters to its former title of National competitor, provide regular market surveys Assn. of Broadcasters, a move urged in reso- of purchase and other useful data, have influ- lutions adopted by several other regional ence with dealers and distributors and offer conferences. Region 6 also endorsed NARTB's other merchandising services which stations activities in promoting and expanding the use will have to match to get business. He of remote control operation of transmitters of emphasized the need for telling an advertiser all stations, regardless of power and directional when a merchandising job has been done, citing limitations. Meeting urged all broadcasters to a recent campaign in which 30% of the stations support the Crusade for Freedom, financial did provide merchandising help but forgot organization for Radio Free Europe; requested to report it to the agency, who could not Congress to enact legislation requiring all times therefore give them credit for doing any. in the country to be kept "in the same relation Morris Hite, president and general mana- which they have to our standard time zones," ger, Tracey -Locke Co., Dallas, talking about and adopted the usual resolutions thanking the coverage, said for tv he liked engineering speakers, NARTB staff and the hotel for their maps if they show dead spots within the overall part in the success of the meeting. Best wishes contour and that mail maps are useful for both for the continued good health of NARTB radio and tv. President Hall Fellows were extended by the But, he said, coverage of people is what meeting. counts, not of areas, and to find out who Five advertising agency executives discussed listens or watches is such a confusing problem "What Radio -Tv Timebuyers Want to Know that his agency frequently makes its own

THE TYCOON

Self-made marl; pugnacious about saying "I ain't" and "he don't." Can give you his opinion of anything in two words. Great au- thority in the kitchen; carefully guards secret of why his hollandaise never curdles. Saves AMONG THE DELEGATES to the Region 6 meeting (I to r): front row, W. D. (Dub) Rogers, string. Favorite song: KDUB -TV Lubbock, Tex.; Alex Keese, WFAA Dallas, Tex.; P. A. Sugg, WKY -TV Okla- "Rockin' the Cha -Cha." homa City; W. E. Walbridge, KTRK Houston, Tex.; Fred L. Vance, KWTV (TV) Oklahoma Yodeled his way to first City; James Gaines, WOAI -AM-TV San Antonio, Tex.; back row, Howard O. Peterson, prize in local Amateur KTVH -TV Hutchinson, Kan.; Ben Ludy, WIBW -AM-TV Topeka, Kan.; Clyde W. Rembert, KRLD Dallas, and Ralph W. Nimmons, WFAA -TV. Night in 1932. About Stations" in a Wednesday morning panel surveys. He cited an offer made on all tv And Washington advertis- session moderated by James M. Gaines, vice stations in New Orleans and Dallas. both day president and general manager, WOAI San and night, to test the relative cost -per-thousand ers are yodeling glee- Antonio. Each agency man took a different of the two times, knowledge he called essential fully about the results phase of the overall topic. to a regional agency which is having more Howard B. Fisher, manager, radio -television and more difficulty in clearing tv time in the they're getting with WTOP department, Rogers & Smith, Dallas, discussing evening. Mr. Hite offered to match dollars Radio. Small wonder. WTOP ratings, said that the ratings services try to with any station for such surveys, particularly gives them (1) the larg- be as accurate as possible within the limitations when the question is which medium will of their methods and the facts they possess. deliver more sales per dollar. est average share of The trouble comes from the salesman who With rates as his subject; Morelle K. Rat- audience (2) the most neglects to mention that the "latest" survey cliffe, owner, Ratcliffe Adv. Agency, Dallas, which he is quoting is so old as to have no made a plea to stations to combine programs quarter -hour wins (3) present significance, that the No. I show in and announcements in calculating frequency Washington's most popu- the market which his station has is actually and volume discounts. He urged against lar personalities and a network program for which he can claim no local and national rates on the basis that credit and that the "top rating during the advertising time, like other commodities, should (4) ten times the power of morning" has little meaning unless analyzed be priced the same for all buyers. And he any other radio station by individual time periods. Equally guilty, asked that salesmen be informed as to whether Mr. Fisher said, are timebuyers who buy what- talent and production costs as well as time the Washington area. in ever is offered if they have the money to spend, charges are commissionable, so the agency who are so wishy-washy that the salesman has can figure its charges to its clients accordingly. to tell them what to buy, or who exclusively Mr. Ratcliffe also suggested that stations adopt WTOP RADIO buy ratings with no consideration of other standard discount schedules. Represented by CBS Radio Spot Sales factors. Ted Nelson, account executive, Jack T. Speaking on merchandising, H. Maier, mar- Holmes & Assoc., Fort Worth, said that he keting director, Cook Adv. Agency, Dallas, saw little difference between promotion, his Page 48 November 21, 1955 BROADCASTING TELECASTING k

EXAMPLE ..

WXLW changed its broadcast frequency on March 12, 1955, to 950 on the dial. To help Indianapolis area motorists con- vert their automobile radios to the new frequency, WXLW and 63 Texaco service stations in metropolitan Indianapolis promoted free push- button conversions. Eight one -minute spots a day announcing the WXLW- Texaco radio frequency conversion began March 5, 1955, and ran through April 22, 1955. The 63 Texaco service stations averaged 50 to 60 radio conversions for each of the first ten days of the promotion! The IMPACT on Texaco's sales figures during that period? Here's what the "SELL STATION" did for Texaco! "Our March, 1955, gallonage increased 10.07 per cent over March, 1954, at those stations participating in the pro- gram. During the same period, according to state tax figures, gasoline consumption was up only 5.95 per cent. "During April, 1955, those stations participating in this joint program enjoyed an increase of 22.43 per cent over the same month in 1954; whereas, according to state tax figures, overall consumption was up only 6.92 per cent." So says Mr. H. L. Knearl, Assistant Division Sales Promo- tion Manager of the Texas Company, Indianapolis, in his letter to WXLW of July 15, 1955. CAN SELL? Z ASK TEXACO! Represented nationally by the John E. Pearson Company

BROADCASTING TELECASTING November 21, 1955 Page 49 TRADE ASSNS.

assigned topic, and merchandising, each being weekend drivers, said Robert E. Schmidt, KAYS an extra service rendered by a station to Hays, Kans. help its advertisers achieve their sales goals. "Two points represent the real challenge of He said he'd like stations to consider them- the television code to each individual station," selves as partners with the agency in obtaining Ralph W. Nimmons, WFAA -TV Dallas, said more sales per dollar for its clients and asked at the Thursday (Tv -Day) morning session on that stations let the agency know what they the code. "One: Are we keeping faith with can and will do specifically so that the agency the other subscribers to the code?," he asked. can make is plans accordingly. "That is, are we setting and maintaining stand- Herb Plambeck, radio farm director, WHO ards that will protect the reputation of the Des Moines, said some farm program sponsors industry as a whole? Second: Are we carrying have been with the same station for a quarter out any necessary policing without becoming century. "One of your own Texas firms, the censors-mere rule- makers who arbitrarily de- Texaco people, have been on the same farm sta- cide what is right and what is wrong. Certainly tion, KFBB Great Falls, Mont., for 25 years," we must be strict enough to protect the public he said. "The Keystone Wire & Fence people -but we must not be so unreasonable that have been with WLW Cincinnati for 25 years. we break the economic backbone of our indus- At WHO I had the honor of being the first man try. to be sponsored by the Pioneer Hybrid Corn "Expose the public to a certain brand of Co. nearly 20 years ago. Today Pioneer spends toothpaste, or canned beans, or gasoline, and Sponsor is mad .. . $35,000 a year with us, and is also sponsoring sales go up. And right here is the fact on broadcasts on many other farm stations. The which our obligation to the public hinges. DeKalb Agricultural Assn. has also continu- Expose your audience to excessive violence, ously sponsored one of our farm programs corruption, or immorality and this same power- Copy delivery bad for 18 years and we have close to a dozen ful and unexplained influence will lead viewers other sponsors who have been with us 10 years into those paths, too. That's why we have or longer." accepted the responsibility of expensive and

BUT - not with FLFPROh-gra SERVICE

Jhcztl tvIty - ADVERTISERS PREFER

TelePrompTer stations like AND MORE DELEGATES (I to r): Joseph Baudino, Westinghouse Broadcasting Co., Wash- ington; Dick Smith and Don Davis KMBC- AM -TV, KARM Kansas City, Mo.; Vann Kennedy, KSIX Corpus Christi, Tex.; James M. Moroney Jr., WFAA -AM-TV Dallas, Tex.; W. E. Huss- man, KCMC -TV Texarkana, Ark.; Walter M. Windsor, KCMC -TV Texarkana; Marshall H. Pengra, KLTV (TV) Tyler, Tex.; John Devine, KVOO -TV Tulsa, Okla., and Ray Herndon Jr., KMID -TV Midland, Tex.

In his 20 years at WHO, he has seen the arduous control over all program content, farm department grow from one man and one whether live or film." program a day to a five -man staff doing 30 "Give the people news, as only television farm radio and five half-hour tv farm pro- can, and give it while it is still news," John grams a week, Mr. Plambeck said, all paid for Fields, news director, WKY -TV with Oklahoma the revenue from the 30 radio programs, City, told the Thursday morning session. Re- which are all sponsored. lating how his station's news staff has grown Improving programming is the best type of from four men doing ten tv newscasts a week audience promotion, it was agreed by the three in 1951 to 11 men and one woman, doing 28 broadcasters who comprised a panel on audi- newscasts a week today, he said that WKY- ence promotion which opened the Tuesday TV's newscasts are now among the top -rated (Radio Day) afternoon session. Charles W. shows in their market and, although the total Balthrope, KTTE San Antonio, urged stations cost of the news operation is some $85,000 a to improve the sound of their output because year, it's a profitable investment as all of the "if you sound better you'll get more listeners newscasts are sponsored. and if you get more listeners you'll get more Mr. Rogers, chairman the tv sessions, results and if you get more results you'll get of opened the morning meeting with a more renewals and that's what we're all after." warning that coexistence of free and toll tv is not pos- The first step in good audience promotion sible and that every broadcaster must be ready is knowing who your listeners are, said David to fight any attempt to encroach on the frequen- H. Morris, KNUZ Houston. A survey of the cies allocated to free broadcasting, similar to Trademark city's industrial workers by the station showed I ,rvi.tered his talk at the Des Moines regional meeting 100,000 are traveling to work at a very early [BT, Nov. U. S. Pat. Na, 14]. Oliver Treyz, president, TvB, teigig, morning hour, he said. reviewed for the meeting some of the presenta- !!IM Patent. Prndinp Most stations are overlooking a sizable seg- tions TvB is now making to advertisers and in- ment of potential listeners their idrPRD [DRAM/WON in promotion dustries not now using television to convince -the motoring public with its weekday com- them that good business judgment requires 43 York 300 W. St., New JU 2 -3800 muters to and from their work and its weekday them to include this medium in their future ad- LOS ANGELES CHICAGO WASHINGTON TORONTO shoppers to and from market as well as the vertising campaigns. He reported that Clorox, Page 50 November 21, 1955 BROADCASTING TELECASTING I(C1I(i rTAj <<

CEDAR RAPIDS -WATERLOO

Y Announces the appointment of H OAG -B LAI C O M P A N V

as national representatives

Year in and year out, Iowa is a ured at more than a million in popu- market far above average. And lation, and ranking high in personal Use Iowa's studying it closely, you find the purchasing- power. finest part of the entire market, is KCRG -TV is affiliated with the Greatest TV east -central Iowa. Cedar Rapids Gazette, one of the Coverage Here, Cedar Rapids -Waterloo is midwest's great newspapers, to reach the the heart of the section where founded in 1883. So the station's Iowa's tremendous industrial operating policies are firmly based MONEYED -MILLION strides have been made. Here too on a seventy -year tradition of in the East -Central is Iowa's dairy -land, where "tall - public service. corn" wealth is amplified by milk - For data that bring Iowa Market current and- cream -checks to produce extra - KCRG -TV and the Cedar Rapids - high income per farm. Waterloo market into sharper focus, In the center of this productive see your Hoag -Blair man. You'll region rises the 1085 -foot tower find him ready with facts on which of KCRG -TV. Telecasting with to base sound plans for getting 316,000 watts on Channel 9, increased sales in Iowa. KCRG -TV serves a market meas-

CEDAR RAPIDS -WATERLOO

Affiliated with `C it l! e ar apibs Gazette, Eastern Iowa's Largest Newspaper

BROADCASTING TELECASTING November. 21, 1955 Page 51 TRADE ASSNS.

which he described as the largest advertiser not Named Fellows -the fraternity's distinguished using now any tv, following a TvB pitch, is SDX MAY SURVEY services award -were Walter R. Humphrey, now preparing copy for tv spots and when it past national president, editor of the Fort Worth finds the approach it likes will undoubtedly ELECTION INFLUENCE Press; Paul Bellamy, editor emeritus, Cleveland begin buying time. Sigma Delta Plain- Dealer, and Harold Cross, legal counsel, Proposal to form a tv producers code [BST, Chi convention American Society of Newspaper Editors. Nov. 7] is "disturbing," President Harold E. decides to explore further the The 1956 fraternity theme adopted was "A Fellows told the Texas group. He said the desirability of huge research free press -A free world." plan was based on "over- commercialism in The vote television," adding that it did not say whether project determining press influ- on the theme came after Joel L. too much, too little or method ence on national Priest Jr., chairman of the Utah Professional of presentation voting. Chapter, is the basis of the idea. (The code was said the committee had anticipated offered WHETHER a survey of the influence of the some at a joint meeting of National question from broadcast delegates. He Society of Televi- press upon national elections-which pointed sion and National Audience Board, of which would out that the word "press" is generic constitute the biggest research project in news and connotes all Peter Goelet is president.) media. He cited the First ever undertaken -and whether radio, television Amendment as proof of this. Mr. Fellows reminded that final responsibili- and newsmagazines should be included, will be Winner of the Wells ty for the nature and content of tv programming Memorial Key, awarded determined early next year. to the individual who had contributed most to rests with the individual station and explained, 46th The annual convention of Sigma Delta the fraternity during the preceding year, was "The existing code, to which the majority of Chi, national professional journalistic fraternity Alvin E. Austin, head, Department of Jour- tv stations have subscribed, should be a major meeting in Chicago Nov. 12, decided to continue nalism, U. of North Dakota, who retired as vice consideration in the formulation of supple- its committee on Ethics and News Objectivity mentary standards." president in charge of undergraduate chapter to explore further the desirability of making affairs. "In many parts of the nation," Mr. Fellows the survey, which would assess the degree of said, "people who should be able to get tv. objectivity on the part of the American press signals with as much freedom of choice as during political campaigns. Radio Is On Upsurge, their fellow -men located in the more densely Action came after consideration of a contro- Broker Blackburn Declares populated sections of the country are having versial report presented by the committee's RADIO to pay for such service . as a result of a chairman, Norman E. Isaacs, managing editor "is on the upsurge," judging by a study system of allocations which is said by many of the Louisville Times (WHAS- AM -TV). Mr. of business conditions and "an intimate knowl- to be inadequate. I would defy any thinking Isaacs reported that a high level group of news- edge of the going prices of radio and tv facili- American observer to debate the statement that paper researchers had concluded the project was ties in today's market," according to James the broadcasting industry has made one of the feasible as to newspaper analysis, and that he W. Blackburn, partner in Blackburn- Hamilton most remarkable contributions to American cul- felt the minimum $650,000 budget would be Co., broadcast -newspaper brokers. He spoke ture, in a short time, known in the history of forthcoming. It is understood the Ford Fund Tuesday at a Baltimore meeting of the Mary - mankind.... I cannot believe that any broad- for the Republic has tentatively agreed to un- land-D. C. Radio & Tv Broadcasters Assn. caster (particularly those among us who have derwrite the project. Mr. Blackburn predicted that "1956 should grown with this industry through the years Considerable controversy developed, not only be radio and television's greatest year, with and been exposed to the tradition of free broad- as to the desirability of having such a survey the volume of local and regional business more casting) would find it possible to support a but also because it would be restricted to the than offsetting any declines in network reve- charge to the American listener and viewer." newspaper press. Several delegates contended nue." The Kansas Assn. of Radio Broadcasters a newspaper "After a period of self- examination in which has virtually 100% membership, the two cause of the obvious influence of television, am took inventory of its assets, selling methods stations that held out last year having come radio and newsmagazines in political coverage. and programming were geared to current con- in for the year ahead and if no one drops In authorizing the committee to proceed ditions. The medium has realized it must now out all 42 Kansas radio stations will be as the situation seemed to require, and with the depend upon close -in rather than far -flung members, Robert Wells, president and general understanding that SDX would get another look coverage to be successful. It has realized that manager, KIUL Garden City, reported in the before giving its endorsement, the convention its economy is a strong selling point. As a Wednesday afternoon session on state associa- adopted compromise language providing that result, the local and much of the regional ad- tions. both the SDX committee and the Council on vertising dollar being spent in the broadcast Oklahoma Assn. of Broadcasters, with 43 Communications Research be urged to give media is going to radio for the simple reason out of 48 stations as members, can't match the "every consideration" toward extension of this that it is the lowest cost -per- thousand medium." project to the related fields Kansas group's record but its annual dues are of radio, television As to tv, Mr. Blackburn said national budgets newsmagazines. the highest quarter -hour rate against the flat and continue to swell its revenues. "It's not likely $10 fee for Kansas, Frank S. Lane, general New officers elected for 1955 -56 by the con- that this trend is going to change in the case manager, KRMG Tulsa, said. The Oklahoma vention were: of television," he said, "but there is evidence association has failed in two attempts to get President, Mason Rossiter Smith, editor and that radio having found the level of its great- the state legislature to adopt a libel relief law publisher, Tribune -Press, Gouverneur, N. Y.; est production in programming for the local for stations, he admitted, but said they'll try vice president, professional, Sol Taishoff, editor and regional advertiser, now is beginning to again next session. Mr. Lane also reported and publisher, BROADCASTING TELECASTING, get back on the national advertiser's lists." that a committee is preparing a kit for use by Washington; vice president, undergraduate, member stations in promoting radio broadcast- Dale R. Spencer, professor of journalism, U. ing in general and individual stations in of Missouri, Columbia; vice president, expan- Strouse Heads Md. -D.C. Group particular. sion, Robert Cavagnaro, general executive, As- BEN WWDC Washington, was sociated Press, San Francisco; secretary, James STROUSE, The promotion of listening campaign pro- elected president of Maryland -D. C. Radio mulgated by the Texas Assn. of Broadcasters A. Byron, news director, WBAP -AM -TV Fort & Tv Broadcasters Assn. at the fall meeting and other TAB achievements were reported on Worth; treasurer, Buren McCormack, execu- held Tuesday in Baltimore. Other officers by Louis R. Cook, general manager, KNOW tive editor, Wall Street Journal, New York. were WJEJ Hag- Austin (see story on TAB meeting, page 53). Executive councilors: Alden C. Waite, pub- elected William Paulsgrove, lisher, Illinois State Journal and Register, Spring- erstown, vice president, and Robert Cochrane, field, and president Southern California Asso- WMAR -TV Baltimore, secretary-treasurer. Hovel to Head Wis. Assn. ciated Newspapers, Los Angeles (KCOP -TV), Robert C. Embry, WITH Baltimore, becomes retiring as Sigma Delta Chi president, was chairman of the legislative committee and Iry BEN HOVEL, WKOW -AM -TV Madison, was named chairman; Edward Lindsay, editor, Lind- Lichtenstein, WWDC Washington, is public- elected president of Wisconsin Broadcasters say- Schaub Newspapers, Decatur, Ill; James ity director. Assn. at its Nov. 11 meeting in Milwaukee. Pope, executive editor, Courier Journal, Louis- Elected to the board were Morris Blum, Other officers elected were Robert Bodden, ville (WHAS- AM -TV); E. W. "Ted" Scripps, WANN Annapolis; Joseph Brechner, WGAY SWW Platteville, vice president; Don Wirth, editorial staff, San Francisco News (Scripps - Earp, NAM Neenah, secretary, and Mig Figi, Howard stations); Robert M. White II, editor, Silver Spring; Shelton WBMD Baltimore; AUX Waukesha, treasurer. Edwin Conrad Mexico (Mo.) Ledger; Oscar Abel, South John Elmer, WCBM Baltimore; Michael Hurst, s executive secretary of the association. Di- Dakota State College. WDYK Cumberland; Carleton Smith, WRC- ectors named were Mrs. Jeanne Donald, Elected honorary president was Dr. Alberto AM-FM-TV Washington, and Charles Truitt, ageShawano, and the new officers. Gainza Paz, La Prensa, Buenos Aires. WBOC Salisbury. age 52 November 21, 1955 BROADCASTING TELECASTING r TEX. ASSN. PLANS WINTER PROMOTION Program was outlined last week during Texas Assn. of Broadcasters meeting in Dal- las. Media men also endorse daylight saving time, hear seven suggestions for station - agency dealings, and discuss scarcity of top personnel. A PLAN for the statewide promotion of radio audiences, with the goal of having all radio sta- tions in the state participating, was presented Monday to Texas broadcasters attending the one -day meeting of the Texas Assn. of Broad- casters at the Baker Hotel in Dallas. Plan in- volves the use of newspaper space, outdoor posters, counter cards, direct mail stuffers and gummed labels as well as on- the -air promotion of the idea, "Listen While You Work, . . . Drive, ... Read, ... Sew," etc. The joint audience promotion plan, presented by Alex Keese, WFAA Dallas, and Bill Sansing, manager of the Dallas office of McCann- Erick- son, WFAA's agency, is an outgrowth of an audience promotion plan for the station only, which both station and agency soon realized depended on multiple impact for its effective- ness. They urged all radio stations in a com- munity to get together in using newspaper space and billboards, the most costly media, while bumper strips, envelope stuffers and, of course, recorded jingles, could be utilized by stations Basic individually, including their own call letters in CBS affiliate the advertising. with ABC, NBC Because TAB underwrote the cost of devel- Network Coverage oping the campaign, the promotion material is available to TAB stations at unusually low prices -$6.50 for a 24 sheet three -color poster with the "Listen While You Drive" theme, 25 You need only buy WFBG -TV to cover all of central cents apiece for "Listen While You Work" counter cards, 10 cents each for "Listen While You Go-To Radio" bumper strips, a penny Pennsylvania. With maximum power of apiece for two -color statement stuffers, gummed and Western back labels at 11/2 cents each and $10.25 for the radio spot recordings. 316,000 watts, WFBG -TV blankets the rich, heavily- Early Planning Suggested Stations were urged to get their plans under populated areas between Pittsburgh and Harrisburg. way fast, as it takes three weeks for material to be delivered and TAB has set Jan. 1, 1956, as kick -off day for the statewide audience pro- to 537,452 tv sets in its coverage motion drive. In addition the Successful conclusion of a campaign to re- duce insurance rates for broadcast towers 131,556 television homes in launched by TAB more than a year ago was area, you get a bonus of reported by Louis Cook, KNOW Austin, re- tiring TAB president, who chaired the day's meeting. Mr. Cook read a letter from the state Metropolitan Pittsburgh.* insurance commission reporting that instead of the flat rate formerly prescribed by the state, insurance rates for radio and tv towers and other equipment are now left open for indi- vidual negotiation between each broadcaster BASIC NETWORK and his insurance agent. WFBG-TV A heated discussion of whether or not Texas should have daylight saving time, and more specifically whether the state's broadcasters Altoona, Pa. also ABC, NBC affiliate should launch a campaign to get enabling legis- lation through the next session of the state legislature in 1957, concluded with adoption by Represented exclusively by H - R Television, Inc. a ten -to -one vote of a motion endorsing daylight Wideodex January 15, 1955 Gíces WFBG -TV 11.6% in Pittsburgh, or more than 130,000 homes. saving time and authorizing appointment of a committee to study ways and means of attacking the problem and enlisting aid from other in- terested organizations. TAB members also were urged to screen all BROADCASTING TELECASTING November 21, 1955 Page 53 TRADE ASSNS. \\\ :,' phonograph records and to delete all objection- adjacency has changed. able material, in compliance with a resolution 7. If you belong to NARTB, abide by its of the board. code. The meeting, with a registration of 175, also In a talk, "Working Together," stressing the authorized a committee to study the feasibility advantages of cooperative effort by stations at of having call letters instead of license numbers the local, state and national level, John assigned to automobiles -owned by stations and Meagher, NARTB vice president, reported that NAME their staffs, such as is already done in Colorado. 10 years ago there were 13 state associations Both committees are to report to the association of broadcasters, five years ago there were 31 THE at its spring meeting, to be held Feb. 20, 1956, and today every state in the land except Dela- DAY... at Casada de Palmas Hotel, McAllen, Tex. ware has its own state association, plus Puerto Tom O'Neil, president of General Teleradio Rico and Hawaii. and MBS, told the luncheon session that Gen- Difficulty in finding good personnel -an- eral Teleradio intends to follow the same gen- nouncers, salesmen, copywriters, engineers, and eral theory in syndicating films for television particularly announcer -engineers-was the most that Mutual has followed in providing radio eagerly discussed topic at an open forum for programming for its affiliates-the theory that radio broadcasters, with President -elect Rich- the goal is strong stations, not stations utterly man Lewin KTRE Lufkin, as chairman. Pos- dependent on the network for both programs sible solutions, such as offering scholarships, and revenue. (See text, page 30.) setting up a clearing house for the state, hiring Seven suggestions for stations in their deal- youngsters right out of high school and sending ings with advertising agencies offered by Law- them to technical schools to learn enough to rence E. DuPont, director, radio- television, get an engineer's license, were among the sug- Tracy -Locke Co., Dallas were: gested solutions. There was general agreement, however, only 1. Consider carefully the rating of times you that something has to be done to develop station personnel in place offer as makegoods. Make sure that the make - of the good times compare favorably with that orig- prevalent practice of robbing each other of inally purchased by the advertiser. good help. Concurrently, a similar session for tv broad- 2. If you offer bargain rates, be honest about casters was held, with Ralph Nimmons, WFAA- it. If you can't do that, at least be discrete. TV, as chairman. The discussion sessions con- HAVE THE AUDIENCE! 3. Have your bookkeeper check your billing cluded with one for daytime stations, Joe to before it goes out make sure that it's right. Leonard Jr., KGAF, as chairman. HERE'S WKBN -TV'S 4. Don't make your merchandising efforts Mr. Lewin was elected TAB president. ridiculous by aiming them at the wrong people. Barney Ogle, KRGV Weslaco, was elected vice SHARE OF AUDIENCE!* 5. Generally we are concerned primarly with president and Dave Morris, KNUZ Houston, cost -per -thousand and buy on that basis. Cost - was elected secretary- treasurer. New directors is tied up with WKBN per- thousand directly the ratings are: Albert Johnson, KENS San Antonio; M. E. Time Stations of the various shows. Therefore, don't be dis- Danbom, KTBB Tyler, and Joe Leonard Jr., Period TV B C D E F appointed if we cancel schedules when our ad- KGAF Gainesville. Continuing as directors jacency changes bring us next to programs with Mon. -Fri. are Bob Bradberry, KPET Lamesa and Jack 7 a.m.-Noon 44 31 14 3 3 5 a low rating. Hawkins, KIUN Pecos. Past- President Cook 6. Take the trouble to notify a client that his becomes an ex-officio board member. Noon -6 p.m. 44 29 11 3 8 6 6 p.m.- Midnight 45 33 7 3 9 3 TIMEBUYING ILLS DISCUSSED FOR RTES Saturday agency buyers Noon -6 p.m. 50 31 6 3 3 7 Tv consultant Nelson recom- on campaigns prior to actual buying ("don't contact other people in the 35 6 2 4 mends representa- 6 p.m.-Midnight 47 6 methods agency "), and need for awareness that buyers Sunday tives should follow in making do not have full control ( "because the money Noon -6 p.m. 52 17 12 6 8 6 radio and tv easier to buy in being spent belongs to the client and not the agency. ") 6 p.m.- Midnight 49 34 6 2 5 3 speaking for agencies. Repre- Mr. Young pointed out that it is the sales- Station B is Youngstown. Stations C, D a E are sentative Young points out man's responsibility to get "the right material Cleveland. Station F h Pittsburgh. the salesman's responsibilities to the right people" within the agency, not only to the to the timebuyer but "to all the people who agency and criticizes play a part CLEVELAND OR PITTSBURGH in the decision." habits of some timebuyers. Buyers, he said, must be aware that the "cli- STATIONS DO NOT COVER THE MUCH can be done by the station and its rep- mate, buying habits and the stations themselves YOUNGSTOWN MARKET! WKBN- resentative to make radio and tv easier to buy, change, particularly in radio." For example, Linnea Nelson, television consultant, Kudner he said, high -powered stations are not the only TV SHARES OF AUDIENCE FAR Agency, New York, asserted last week. outlets which should be considered in timebuy- Miss Nelson and Adam Young, president of ing campaigns. Mr. Young said there also are SURPASS LOCAL AND OUTSIDE Adam J. Young Jr. Inc. and Adam Young Tele- increasing problems of time clearance on sta- OPPOSITION. WHAT'S MORE, vision Corp., station representatives, discussed tions because of increased business flow and problems in agency timebuyer- station repre- that often, the representative must not only THE 16 TOP CHANNEL 27 HAS sentative relationships at a Radio & Television sell the idea of buying time to the agency but RATED PROGRAMS* IN YOUNGS- Executives Society timebuying and selling also sell the station on the idea of clearing the seminar in New York last Tuesday. time for the sale. TOWN AND 366 OF 442 QUARTER Specifically, Miss Nelson called for wider ac- In outlining what he called "points of fric- HOUR FIRSTS.* ceptance among station representatives of stand- tion" between buyer and seller, Mr. Young re- ard contract forms; less legal -type paper work viewed the need for the buyer, who at times Source: Telepulse, September 18 -24, 1955. ( "let's cut out the unessentials "); more care in "doesn't know all the factors," to try to find the submission of station data, availabilities, out more information, for often the client has program ratings, rates, etc.; elimination of al- not taken the buyer into his confidence. He leged practices of representatives who, when criticized some habits of buying certain stations WKBN they have lost out on orders, go to the client; without "thought or consideration" of other sta- YOUNGSTOWN, OHIO boning up by a salesman on what accounts come tions in the same market, taking into considera- up every year so that he can lay his groundwork tion changes of policy, ownership, managership (TV tÑiiCÚlñ cJ{s rY with the agency; realization that agency depart- or programming of those other outlets. Mr. ment expansion means that associate media Young suggested buyers look to trends, not just

n.P,.,»M.d Nationally by ti. Pool N. R.,m., Co. timebuyers or assistants are delegated responsi- ratings to "the last decimal point." bility; more respect to confidences given by He noted that some buyers will refuse to buy

Page 54 November 21, 1955 BROADCASTING TELECASTING You Might Win 3 Wimbledon Titles*

BUT . YOU NEED WKZO RADIO

6- COUNTY PULSE REPORT TO "NET" BIG RESULTS KALAMAZOO -BATTLE CREEK AREA -MARCH, 1955 SHARE OF AUDIENCE MONDAY -FRIDAY IN KALAMAZOO- BATTLE CREEK

6 a.m. 12 noon 6 p.m. STATIONS 12 noon 6 p.m. midnight AND GREATER WESTERN MICHIGAN WKZO 41% 37% 35% B 18 17 16 C 10 12 11 If you want to star in Western Michigan, use the 5000 - D 10 9 7 watt voice of WKZO-CBS radio for Kalamazoo -Battle E 8 7 8 OTHERS 14 18 24 Creek and greater Western Michigan. Sets -In -Use 20.1% 20.2% 17.5% Pulse figures, left, tell the story. WKZO is the big NOTE: Battle Creek's home county (Calhoun) was included in this Pulse samp ing, and prov ded 30% of a t interviews. favorite 18 a gets more than TWICE The other five counties: Allegan, Barry, Kalamazoo, St. hours day -actually Joseph and Van Buren. AS MANY LISTENERS as the next station 75% of the time! Your Avery-Knodel man has all the impressive facts.

Rte Ratzan4

WKZO -TV -GRAND RAPIDS -KALAMAZOO WKZO RADIO- KALAMAZOO- BATTLE CREEK WJEF RADIO - GRAND RAPIDS WJEF -FM -GRAND RAPIDS -KALAMAZOO CBS Radio forçzo Kalamazoo -Battle Creek KOLN -TV - LINCOLN, NEBRASKA Associated with and Greater Western Michigan WMBD RADIO - PEORIA, ILLINOIS Avery- Knodel, Inc. Exclusive National Representatives

' In I920, Suzanne Lenglen of France won the Wimbledon Women's Singles and shared the title in the Women's Doubles and Mixed Doubles. TRADE ASSNS.

time, even when availabilities on a station other radio, but he said his agency still prefers news than the one considered are recognized to be for many accounts because news well done better in a given market. Emphasizing that it creates "believability" which can benefit the is the function of the representative to make commercial. a "proper presentation of what he has to sell" Mr. Dennis said that stations and news per- rather than just act as a clearing agent for sonnel should regard newscasts as a prime availabilities, Mr. Young said it was discourag- medium for selling products instead of some- ing to the salesman when the buyer will not thing for selling time on the station, as is often see him, particularly if he is new to the job. the case. Mr. Young also said it would be helpful to At a later session of the convention, Jack the salesman if he can be told why or when a Shelly, of Des Moines, a past president of buyer will be unobtainable, particularly at the RTNDA, delivered a talk in which he urged inWfighimfon's time the representative has been asked to go association members to "zealously guard profes- through much trouble to seek out data on sta- sional competence and integrity in the radio -tv tions the buyer had wanted quickly. news field." The opening session of the convention voted unanimously to establish the Paul White Memo- RTNDA STRESSES rial Award, to be given annually to the indi- vidual who makes an outstanding contribution POWER OF NEWS to radio and tv news. Mr. White, a pioneer in the field of radio news coverage while director 'Great audience - getter and of news for CBS, died early this year. builds character for station,' says WOW's Frank Fogarty at Indiana Assn. Mulls MARKET annual convention of Radio -Tv News Directors Assn. in Den- Sports Controversy ver. Other panelists agree. SPORTS coverage was the subject of a contro- versy discussed by panelists taking part in the "NEWS is íC a great audience -getter and builds fall meeting of Indiana Broadcasters Assn. Inc. character for the station; so management should at Indianapolis Nov. 14. Eighty-five broad- budget for it accordingly." casters registered at the Indianapolis Athletic So spoke Frank Fogarty, manager of sta- Club for the one -day session under Edward tion WOW and WOW -TV Omaha, to the an- G. Thorns, WKJG Fort Wayne, IBA president. nual convention of the Radio-Tv News Direc- Various area groups within IBA have agreed tors Association Thursday at Denver. they will not carry athletic events (football and Fogarty's views were generally endorsed by basketball) of Indiana high schools where fees Hugh Terry, general manager of KLZ and are demanded for rights. Panels on basketball, KLZ -TV, Denver, who appeared on the same baseball and football canvassed the sports rights panel during the radio workshop, presided over controversy. by Harold Baker, news director of WSM Nash- A committee was set up to nominate new ville, Tenn., and also a vice president of officers at IBA's March meeting. Members in- RTNDA. clude Daniel C. Park, WIRE Indianapolis; Wil- Fogarty said a good news operation builds liam Fowler, WBAT Marion, and Lester Spen- a reputation that makes the listener feel confi- cer, WKBV Richmond. dent he'll never miss anything if he's tuned in. He spoke out in favor of an adequate, RETMA Out to Broaden operating news department as against the so- called "rip and read" system of stations that Scope of Radio -Tv Week have no news department. POSSIBILITY of additional sponsors for "/".7i. Mr. Terry concurred by saying "we can't National Radio & Television Week in 1956 have amateurs messing up the news." He said was discussed during a series of meetings of . O his station tries to pay as much as it can to get the Radio -Electronics- Television Mfrs. Assn. in 0 the best people, adding that news personnel Chicago last week. must have ethics and responsibility to do an Plans for broadening the scope of the honest and professional job. Terry stressed industry activity, in view of acclaimed success that news directors must remember that their this year at down to the grass roots level, department is a part of the overall station were explored at a meeting of RETMA's Better look this over carefully. A operation and must try to stay within their public relations and advertising committee single station major market with the budgets. But he added that management owes Thursday at the Palmer House. The national 2 population and income to whet any full support to the news department in helping event probably will be held next September, selling appetite. Mountains and miles it to do the best possible job. Terry said man- with enlarged participation beyond the appli- hide it from "outside" influence. agement must not have a policy of telling the ance -tv dealers and set manufacturing groups. It's yours exclusively on KIMA-TV, news department that it "must run" or "must At the same time it was reported that Julius Yakima with its satellite KEPR-TV, kill" any items, a point endorsed also by Mr. Haber, RCA, has been named to replace Pasco. You get coverage tailored to Fogarty. Terry also said that if a station runs Ellis Redden, Magnavox Co., as chairman of This hig, booming area and the state's editorials, they should be the opinion of the the committee under RETMA's set division. third most powerful signal all in management or licensee, not the opinion of any The set division executive committee has ONE in Washington State's big individual, and he stressed that editorials must pledged itself to renew efforts, before the "MIDDLE MARKET " be set apart from regular news reporting. 1956 congress, for reduction of excise taxes In concluding, Fogarty and Terry both said on receivers and all other electronic products, their stations were losing money on their tv including color sets, across the board, from news operations, but Fogarty noted: "We have 10 to 5% and to remove the 10% tax on color Kl MA-TV no regrets. News brings audience and prestige." receivers. To which Terry added: "If we expect to stay in Score of section and committee meetings tv, then we need to have news." were held Wednesday and Thursday, with In another panel on "News as a Selling Ve- RETMA's board of directors meeting Friday PASCO hicle," the speakers were Charles Harding, of on the uhf-vhf frequency study, plans to the Buchanan -Thomas Advertising Co., in argue the Federal Trade Commission's trade AnoN1l IEHLSENiAVIYEL PIERO rill v,EEON Omaha, C. J. Potts, Calkins and Holden, Inc., practice rules for the set industry, and the PACIFIC NOCflWESt: MoOEE AMO LUND and Dean Dennis, of Kansas City. excise tax situation. H. Leslie Hoffman, Harding said pure economics would indicate RETMA's president, presided at the luncheon that saturation spots would be the best buy in Friday. BROADCASTING TELECASTING ¢ iS iS tie PAOlO Schedule that TV BuiLt

(The wonderful story of ABC Radio's NEW SOUNDS FOR YOU written especially for grown -up advertisers)

"EVENTS OF THE DAY" 8:35 Part 2- advice on your marriage family 7:30 Today's Sensational Story and 8:40 Part 3- improving your 7:35 Inside Washington personality 7:40 Transatlantic Exclusive 8:45 Part 4 -your success 7:45 Personality of the Day 8: 50 Part 5- advice on your home 7:50 The News and You 8:55 News 7:55 News 'SOUND MIRROR" "THE WORLD AND YOU" 9:00 Sounds of Yesterday 8:00 Arrivals and Departures 9:05 Sounds of Today * MONDAYS 8:05 Let's Visit 9:15 Sounds of No Importance 8:30 -The Voice of 8:10 Yesterday at Midnight 9:20 Soundings Firestone. 8:15 America at Work and Play 9:25 News 8:20 Elm Street to the TUESDAYS Great White Way "OFFBEAT" 8:25 News 8:30 -Bishop Sheen's 9:30 Offbeat Humor "Life Is Worth Living." 9:35 Futurescope "YOUR BETTER TOMORROW "* 9:45 Soloscope 8:30 Part 1 -words to live by 9:55 News

/ 40 I 111\01'10600o f !i ki)7; I i ¡ s f \

nce upon a time almost every living room had a radio. And almost every night the family gathered 'round to listen. Today, almost every living room has a TV set. Radio has moved to other quarters. The kitchen, bedroom, den, workshop, car. Even an occasional bathroom. Who listens? The family does. Not as a group, but individually. Not indis- criminately, but selectively. NEW SOUNDS FOR YOU - ABC Radio's new concept of nighttime programing - was built for this new kind of listening. It's personal. It's bite -size. Regularly scheduled 5- and 10- minute segments. Each attracts its regular listeners. Each can be spon- sored night -to -night or as a "strip." Only $800 buys a 5- minute segment full network. Your ABC salesman will be tickled to tell the full story.

... the new sound of ABC Radio TRADE ASSNS.

PR MEETING evidences of widespread defiance of police and Mr. Deegan also listed "the abuse of tele- ASSAILS judicial authority -may be traceable to this type vision and radio news broadcasting by their RADIO -TV PRACTICES of entertainment fare. sponsors who were adverse to our side, by sum- "I am not saying there is anything malicious marizing the news regarding the proxy contest Public Relations Society of or deliberate in these portrayals, but I do be- slanting it to fit the party line of the old man- lieve they reflect a dangerously careless disre- agement. Incidentally, we challenged all of America hears lawyer, rail- gard of the consequences. In our efforts to these on the record, but never were given an roader, doctor and educator cope with this problem we have no thought of opportunity for equal time." He did not make say that media are creating censorship; we believe in true freedom of the specific identification. false press and other media of information and enter- Dr. E. Vincent Askey, speaker of the House impressions. tainment. Rather, we are offering to cooperate of Delegates, American Medical Assn., Los An- RADIO AND TELEVISION, accustomed to with the media, by providing accurate informa- geles, told PRSA that television and radio pro- helping solve public relations problems, found tion about the legal profession and the courts, grams, along with magazine articles, have over themselves the subject of public relations prob- and by offering consultative guidance to writers "romanticized" the miracles of medicine. He lems last week in talks given before the eighth and producers, in the hope of eliminating in- said a public relations problem has occurred national conference of the Public Relations So- accuracies and needless misrepresentation." since the public now "believes implicitly that ciety of America in Los Angeles. Mr. Gambrell reminded the group that on its medicine is an exact science and that if only a E. Smythe Gambrell, president of the Amer- own initiative, ABA has created "a national bar - doctor takes an interest in a case and does what ican Bar Assn., recounting the public relations media conference committee to establish a is right that inevitably a cure can be assured." pitfalls of the legal profession, said that "drama- closer liaison between the bench and bar and the He said the many variables in human reaction, tizations on television and in the movies in media, an agency through which mutual prob- plus other changing factors, also must be fields which more often than not the lawyer is de- lems in such as fair trial and free press acknowledged. picted in a villain's role, has made even more may be discussed frankly and unemotionally." S. I. Hayakawa, semanticist, San Francisco difficult the earnest efforts of the bar associa- Thomas J. Deegan Jr., vice president -staff, State College, said writers, program directors, tions to demonstrate that self -discipline within New York Central Railroad, reviewing the pub- advertising men, and public relations men today the legal profession is a serious matter indeed." lic relations battle when Robert R. Young and "must think of the people to whom we com- He said ABA is trying to "point out to leaders Allen P. Kirby took on the `old" management municate our ideas as being at least as intelli- of the entertainment industry that these all too in a proxy fight, included radio and tv in citing gent as we are." He said the general public frequent portrayals, particularly of judges as instances of "corporate pressures" in various may have smaller vocabularies or be less well unconscionable crooks and schemers not only mass communication media. He recalled "the informed on certain subjects. "But basically constitute a serious libel upon an honorable telephone call to the control room of an im- their evaluations are little different from yours group of men and women, but that over a period portant tv production carried on a network or mine." of time can undermine respect for law and which at the moment had the camera and sound At the low extreme of the writer scale, Mr. authority, and in fact may already have done so. track on Robert Young. The call was from one Hayakawa listed "the fellow who is responsible in behalf soap, "A .strong case can be made, I think, for the of the directors of the network, who said to the for the semantic atrocities of contention that much of the violent juvenile producer over the phone within my personal cigarettes, used car lots and finance companies, such as assail us hundreds of times a day over crime we are experiencing these days -and the earshot, "get the camera off Young this instant." radio and television." The radio -tv workshop included Roy Neal, director of news and special events, NBC Holly- wood; William Kostka, president of William Kostka & Assoc., Denver; Jack Siegal, president, Spotlight News, Hollywood tv newsreel service, and George H. Hall, public relations coordi- nator, North American Aviation Inc., Los An- STATION SALE S geles. On Wednesday afternoon, Frank Crane, president, Southern California Broadcasters Assn., demonstrated the association's new "ul- traphonics" presentation of radio strength in KIDDER, PEABODY et CO.- Southern California. New Tv Film Industry Group Maintains close contact with all phases of the Television Formed at New York Meeting and Radio industry. THE. FORMATION of a new tv film industry group was announced Tuesday after more than 60 executives representing a major group of Has an established relationship with most of the tv film distributors met in New York's Roose- velt Hotel. important sources of investment capital in the The new organization tentatively will be country. known as the Assn. of Television Film Distribu- tors (ATFD) with membership open to any firm engaged in the business of tv film distribu- -We invite the station owner to take advantage tion. A deadline of Dec. 31 for membership ap- plications and fees was set to permit a year -end of this dual coverage when considering meeting for the election of permanent officers the sale of his property. and the blueprinting of future action. ATFD plans an operating budget of more than $100; 000 to carry out its announced purpose "to resolve the mutual problems confronting all tv film distributors." Address inquiries to: Organization proposals submitted by the ROBERT E. GRANT KIDDER, PEABODY & CO. steering committee, were approved unanimously. FOUNDED 1865 The committee, under the chairmanship of Kidder, Peabody & Co. NEW YORK BOSTON PHILADELPHIA Dwight Martin, General Teleradio, includes First National Bank Building CHICAGO SAN FRANCISCO Herman Rush, Official Films; Dave Savage, Chicago 3, Illinois Guild Films; Frank Reels, Ziv Television Pro- Offices and correspondents in thirty other principal cities grams Inc.; Saul Kunkis, Studio Films, and Telephone ANdover 3 -7350 in Me United States Ralph Cohn, Screen Gems. Discussed also was the appointment of a board of directors, a permanent managing direc- tor and additional key personnel. Page 58 November 21, 1955 BROADCASTING TELECASTING There's a B/G DIFFERENCE between NEWSCASTING and NEWS COVERAGE

You can hear newscasts on any radio station. A newscast can be any announcer's voice read- ing the latest summary torn from a news machine.

Its news coverage which distinguishes a su- Represented perior radio station from just another station! Nationally At WSYR a staff of five newsmen produces a by complete, distinctive news service. They gather and write the home town and area news. They THE edit the reports of the national news wires HENRY I. CHRISTAL with an experienced eye for news that's impor- tant to the 1.5 million population of WSYR's COMPANY service area. The result: complete news digests, reported ten times daily by men who know news.

* Central New Yorkers have come to rely on WSYR for all the news, all the time. This kind of news coverage - like WSYR's distinctly superior geographical coverage - is one of the important reasons for WSYR's head -and- shoulders leadership in the $2 billion Central NBC New York market.

VW Vir 171 5 KW S Y R A C U S E 570 KC

BROADCASTING TELECASTING November 21, 1955 Page 59 FILM NINE TV FILM PROPERTIES ACQUIRED BY ABC -TV FOR ITS 1956 -57 SEASON Network apparently will rely even more on celluloid programs in future. Series shows of various lengths to be filmed both in Holly- wood and in different foreign countries. ABC -TV, already closely associated with Holly- network's director of programming, will serve wood's film colony, apparently will rely even as liaison with the producers. more on celluloid programs in the future. In Mr. Kintner and John Gibbs of Meridian an early dip into next year's network tv com- negotiated details for Command Performance, petitive swim, ABC President Robert E. Kintner the contract of which calls for the production announced Friday the acquisition of nine tv of 26 to 52 programs, each 90- minute dramas film properties to be utilized in the 1956 -57 and for a "continuing producing relationship season. projected over a long -term period." The properties will be produced in Holly- Meridian, producer of The Schlitz Playhouse wood and abroad. The series will be of varying of Stars, will start production of the first film lengths, and the programs which comprise them in the series on the Goldwyn lot sometime next PE will range from half -hour to 90-mimte shows. month. Delivery of the initial episode is ex- Although costs were not disclosed, it was under- pected at the end of February. stood that if all the series run for their full ABC -TV said it expects to sell Command scheduled terms and are sponsored throughout, Performance to three or four advertisers who ABC -TV's income from them could exceed the will be guaranteed a minimum of 26 to 29 network's total gross billings for 1954. ABC - shows, with 13 or more available for summer TV's 1954 total gross was approximately $34.5 repeats. The network said it plans to schedule million. The 90- minute filmed series will be a this drama series on a 52 -week basis. drama anthology entitled Command Perform- ABC-TV hinted that Meridian may film a ance. To be produced by Meridian Productions series of two -hour dramas but noted that the Inc., the series will draw from the best of two -hour productions would not be scheduled motion pictures, Broadway and literature for until the initial 90- minute film has been seen its story material. by network and Meridian executives. The network said that Meridian was selected Three half -hour film series will be produced to produce the series after ABC executives ex- by Louis F. Edelman, producer of two ABC - the TV programs: Life & Legend of Wyatt Earp plored gamut of live and filmed anthology series for tv. What worked in Meridian's favor, and the Danny Thomas Show. Two of the Edel- according to ABC, was the fact that Meridian man series are tentatively titled Jim Bowie and has produced more than 200 stories of the Sain Houston, and the third is titled Its a anthology type on film with the use of top Great Country. The Bowie series will be based stars. John Gibbs Agency controls the of on the life and adventures of the Kentucky list from which the adaptations and orig- frontiersman of the early 1800's, and the Hous- authors inals for the series will be drawn. Gibbs' writ- ton episodes will deal with the historic figure ers, operating on special assignment, already who figured in the establishment of the Lone are preparing scripts. Directors will be drawn Star Republic of Texas. Great Country also from Meridian's tv directors, who have included is an anthology dramatizing true to life stories Robert Stevenson, Robert Florey and Roy of the U. S. Kellino. home 91% of our Another half -hour melodrama series, Fast In his talk to the Assn. of National Adver- Freight, will be produced for ABC -TV by county ... 70% of tisers convention a few weeks ago, Mr. Kintner Desilu Productions Inc. This series will base predicted that ABC might schedule the regular its material on the a our primary area! adventures of trailer truck's dramatic spectacular on a weekly basis. co- owners. (308,430 sets total) A semi -documentary half -hour series, RFD, USA, will be produced by Jerry Devine, an Associated Artists Sales Up, independent producer whose radio shows in- More Dept. Personnel Planned cluded FBI in Peace and War. These films will depict the life and customs in little -known CLOSE behind an announcement that the WMBR -TV communities in the U. S. third -quarter business of Associated Artists Pro- ductions Inc., New York, exceeded that of the Another half -hour series, a western that is Jacksonville previous quarter by more than 300 %, Eliot as yet untitled, will be produced by Jack Cher - Hyman, president, tok, one of the producers of Cavalcade, of disclosed plans for expansion. Basic CBS said the company plans to hire America and producer of The Lone Ranger. Mr. Hyman additional sales personnel for the New York CBS Television Spot Sales The new Chertok films will deal with the ad- home as well as regional branches in Los ventures of an itinerant judge from the East office Angeles, Dallas, and who is charged with upholding order in the Atlanta Chicago. He lawless West. observed that this step "sets at rest rumors that the distribution side of AAP was for sale." An hour -long anthology based on dramatic In addition, Mr. Hyman said, AAP has plans stories centering in Paris, Rome, London and for the production of films for both television other foreign cities will be produced abroad and theatrical exhibition. He added that he for ABC -TV by Sheldon Reynolds, producer will announce details of these plans before the of Foreign Intrigue. Mr. Reynolds will act as end of the year. master of ceremonies of the series. The ninth series, Wire Service, will be pro- duced by Four -Star Productions, producers of Bardahl Buys 'File' in 30 Four Star Playhouse and Cavalcade of America. BARDAHL Mfg. Corp. (auto lubricants and The series, first announced nearly a month ago oil additive), Seattle, has purchased Guild Films' [BT, Oct. 31], will be filmed at RKO- Pathe, Confidential File for tv showing in 30 major Culver City, Calif., as well as in Paris and markets on an alternate week sponsorship basis. London. The firm also will use a spot schedule in second- Mr. Kintner said that Robert M. Weitman, ary markets. Time and program costs for the ABC -TV's vice president in charge of program- campaign will total $500,000. Agency is Miller, ming and talent, and Robert F. Lewine, the Mackay, Hoeck & Hartung, Seattle. Page 60 November 21, 1955 BROADCASTING TELECASTING Follow- Through Service Ven Marshall is Flint's top news Announced by Bonded Tv Flint voice Flint's top -rated THREE MONTHS research has culminated in on a new after-production film service for agencies morning newscasts over WFDF. and producers being offered by Bonded Tv Film listens Service, New York. Under the plan, the agency His assured, authoritative receives a one -price, single -packaged source for handling of all after -production details involv- delivery is backed by WFDF's ing filmed commercials with the producer still when maintaining complete control of the quality. full -time local news bureau. "With thousands of spots being produced annually and going out to hundreds of tv sta- That means when Ven takes tions daily, this chore has developed into an Ven Marshall important aspect of agency operations," the the air he has something to company stated. Don McClure, Bonded general sales manager, and Chester Ross, president, con- talk about, because Flint's only ducted the preliminary study behind the plan. reports Response to the new service has been over- radio news staff breaks stories whelmingly favorable, Mr. McClure stated. One definite agency commitment is expected hours (even days) ahead of any the shortly and at least five others have expressed willingness. Also, 18 producers are participants. other news source. Ven's Complete services which the plan will cover include follow -through of lab order, quality listeners know it's good local check of release prints, separation and mount- ing, packing, labeling, shipping, necessary ma- reporting, and they come back terials and print record control. The plan will be coordinated so that agencies and producers for more, morning after morning. news will be able to get a full report on the status of an order at any time. His sponsors know it sells.

It can work for you. on Telefilm Library Formed By Barry & Enright, Kapit Phone Katz now. FORMATION of International Telefilm Li- brary, New York, as a stock film library service was announced last week by Barry & Enright flint, michigan Productions, New York. The new company is wfdf a combination of B &E and Elbert S. Kapit, who has been in the stock film field for many years. REPRESENTED NATIONALLY BY THE Mr. Kapit's library is said to consist of five Katz Agency million feet of film dating back to about 1900 with an index file of 500,000 references. A three -fold program is planned for the new com- pany: Sale of stock shots to existing shows; suggestion of features, utilizing film in the li- brary, to current tv programs, and creation of shows that would utilize the library's stock footage.

Pheelan Adds New Service For Independent Producers RAYMOND A. PHEELAN, managing director of Pheelan Productions, tv feature and com- mercial film subcontractor, has launched a third co- production service for independent produc- ers in New York. The Pheelan system, which allows tv and film producers to utilize the company's equip- ment while contributing their talent, already operates two subsidiaries: Screen Tests to Order and Stock Shots to Order. The third service will provide independent producers with "one of the few" CinemaScope cameras and equip- ment on the east coast, Mr. Pheelan announced.

Lewis & Martin Films Inc. Reports 60% Sales Increase LEWIS & MARTIN Films Inc., Chicago, has reported a 60% increase in dollar volume from production of tv films the past 12 months and an upswing in the use by advertisers of anima- tion for commercials. NBC Affiliate A report on the company's financial status Associated with: WFBM & WFBM TV Indianapolis-WOOD & WOOD TV Grand Rapids was shareholders at a meeting the past given to -WTCN & WTCN TV Minneapolis -St. Paul. fortnight, according to Herschell Lewis,. gen- BROADCASTING TELECASTING November 21, 1955 Page 61 FILM PROGRAM SERVICES

SPECIAL TV CHRISTMAS eral manager of the Chicago film operation. Jansky & Bailey, General "Three years ago animation accounted for about 10% of our television volume," Martin Schmid - Communication Trade Stock hofer, president of L&M, stated. "Today the FILM PACKAGE of Jansky & Bailey Inc. with figure is closer to 40 %." Lewis & Martin pro- AFFILIATION General Co., Boston, through a duces the bulk of its animation in color for dual Communication corpo- u dibsuted 4lioad org television and theatre -trailer use, he pointed out. tax -free interchange of stock of the two rate entites, was announced last Thursday. Shareholders also were told by Lou Kravitz, In a letter to broadcast and television clients, denial ektiastetd «ee4 L & M sales manager, that tv has not killed off C. M. Jansky Jr., chairman of the board, and trailers as a profitable means of advertising but Stuart L. Bailey, president, said the arrangement rather has helped the advertiser obtain more involves no change in the corporate structure from his commercial films. of Jansky & Bailey Inc. and no change in the management of the company or the professional policies it has established during the past quarter Screen Gems Hires Five Men century. Each company thus will maintain its As Associates independent status, with no interchange in per- to Producers sonnel, since the operations complement each UNDER a new personnel policy "designed to other. develop producers and other key executives for General Communication Co. manufactures its rapidly expanding production program," and sells electronic equipment, including elec- Screen Gems has engaged five men to serve as tromagnetic switches, coaxial switches, elec- associates to present producers. tronic test units, pulse modulators, power sup- NIGHT BEFORE CHRISTMAS They are Randy Myers, director-producer plies, signal generators and related products. A (11 Minutes) KJEO (TV) Fresno, Calif.; Robert Wechsler, substantial percentage of its products, Messrs. associate director -producer at NBC, New York; Jansky and Bailey advised their clients, are sold Ogg Robert Marx, from CBS Television, Hollywood; to the government and the balance to industrial CHRISTMAS RHAPSODY Leonard Shafitz, assistant producer at Allied organizations. (11 Minutes) Artists, and Robert Loeb, announcer- producer J &B, the letter pointed out, has rendered at KISW (TV) Seattle, Wash. They will aid to clients service in three general categories: Irving Starr and Joe Hoffman on Ford Theatre, (1) radio consulting services to television and David Stephenson and William Sackheim on radio broadcast stations, (2) systems engineer- CHRISTMAS THROUGH THE Celebrity Playhouse, and Lou Breslow on the ing, operations research and radio allocation AGES Damon Runyon Theatre. engineering for a wide variety of nonbroadcast (13 Minutes) clients, and (3) applied research and develop- ment work on electronic and radio devices and TCF Tv to Erect Sound Stage systems. The affiliation with GCC, they said, SANTA AND THE FAIRY "will serve to increase the ability of both AS PART of its continuing expansion pro- organizations to function in their respective SNOW QUEEN gram, TCF Television Productions will erect fields." (26 Minutes) a new scoring and re- recording stage in Holly- AtiS wood to cost approximately $575,000, it was announced by Irving Asher, general manager Telecommunications Division Unlimited telecasts during Christmas of 20th Century-Fox television activities. The week of all four of these fine Encyclo- two -story 60 -by- 130 -foot stage will be erected Added by Gruen & Associates paedia Britannica Films can be yours at the corner of Andrews Pl. and De for just 50% of your one time national North St. ADDITION of a telecommunications division Longpre Ave. will before Class A one hour rate.* Construction start to its existing services as planners, architects Dec. 1. This Encyclopaedia Britannica Film and engineers has been announced by Victor special TV Christmas package is of- FILM PEOPLE Gruen & Associates. fered on an exclusive market basis The new subject to prior sale. Because of the division will be under the direction Kadoza Worthy, head of accounting, Sterling of Dr. Walter J. Duschinsky, who planned and strictly seasonal nature, no audition Television Co., N. Y., appointed comptroller. prints will be available and no orders designed the basic communications concepts of may be accepted after December 7. Tom Rook, creative director on production staff the United Nations headquarters building in The universally well known and re- of Filmack Studios, Chicago, appointed tv sales New York and several tv stations throughout spected names of Encyclopaedia Bri- representative the nation. Assistance will be offered in creat- tannica Films and Associated Pro- of firm. gram ing new television and radio stations as well as Service assure your complete Charles D. McNamee, former account executive in setting up telecommunications aspects of such satisfaction. There are no finer films of this type with studio films, has been appointed southern projects as shopping centers and department available anywhere. sales representative for National Telefilm stores. To avoid disappointment, phone, wire Assoc. serving Alabama, Florida, Georgia, or return the coupon below by air The Gruen firm has headquarters in Los mail special. Louisiana, South Carolina, Tennessee, Arkansas, Angeles and offices in San Francisco, Detroit, Mississippi and North Carolina from Memphis e Minneapolis, and New York. Minimum charge: $1î5.0n. headquarters. Jack Robinson, Dragnet writer, and Seleeg CHRISTMAS PACKAGE RESERVATION Lester, Peabody tv drama award winner, to Morgan Joins Gelb TO: ASSOCIATED PROGRAM Warner Bros. tv production unit, Burbank, SERVICE Calif., for ABC -TV Warner Bros. Presents GENE MORGAN, formerly with KGIL San 221 FOURTH AVE., shows. Fernando, Calif., has joined the Walter Gelb advertising and YORK, Y. public relations firm as a part- NEW N. George Lynn, N. Y. Port Authority promotion ner, and the name of the organization has been department, to with We want the Encyclopaedia Britannica package for account executive Cello- changed to Gelb & Morgan, Advertising and our station. Please rush contract for our approval. matic Corp., developer of live animation tech- Public Relations. The firm is located at 5902 I understand this offer is subject to prior sale. nique for tv and sales presentations. Van Nuys Blvd., Van Nuys, Calif. William Burnham, sales vice president, Trans- Mr. Morgaò, in radio and television work 10 Name film Inc., N. Y. promotion firm, elected select- years, headed the sales department at KGIL for man in Weston, Conn. Mr. Burnham and two the past three years. Title other selectmen discharge duties ordinarily car- Station ried out by a mayor. PROFESSIONAL SERVICE PEOPLE Address Bruce J. Thomas, WHIO-TV Dayton, Ohio, to Dana Kavanagh Bailey, National Bureau of City Walter Harrison Smith Productions, N. Y., as Standards, to Page Communications Engineers ir=- - -s. == ===m awn -si associate producer. Inc., Washington, D. C., as scientific director. Page 62 November 21, 1955 BROADCASTING TELECASTING GOING PLACES into a drop of oil with Cities Service...

Cities Service researchers enter the minute world of the molecule and come out with new and better products ... for example, 5 -D Premium gasolene and 5 -D Koolmotor oil. The superior performance of these new products has boosted sales of Cities Service gasolenes at double the rate of industry demand. CITIES Ü SERVICE A Growth Company

Number 15 of a series GOVERNMENT FCC, NETWORKS DISCUSS PROBE PLANS Buttered Side Four -man Commission commit- one executive from each network could attend. The precise focus and direction of the inquiry THE distorted picture of newspaper tee and investigation staff were not determined at the virtually unprece- profits which occurs when income from chief Barrow conferred with dented meeting, so far as could be ascertained. radio -tv stations under common owner- representatives of four net- Chairman McConnaughey indicated that there ship are lumped in financial reports with was no intention of disrupting normal network newspaper earnings has moved at least works last Monday. operations in the quest for data. But network one publisher- station owner to take cor- THE SCOPE, depth and tenor of the FCC's representatives asserted that network profits, rective action. inquiry into network -affiliate relations will be compensation to affiliates, talent and other con- Here's one of the reasons given by the determined shortly by its Network Investigating tracts would enter into areas involving disclos- Register & Tribune Co. (Cowles inter- Committee following informal discussions with ure of confidential information and likewise ests), Des Moines, in an application to top echelon network representatives last week. would place a burden upon their staffs. the FCC requesting authorization to dis- While no formal expressions were made fol- There was a disposition to question the need tribute all capital stock among share- lowing the meetings, it is understood that the for much of the material requested and the holders in the publishing firm: four -man FCC committee will give to its special point was repeatedly raised as to what such "To improve employe-customer rela- staff, headed by Dean Roscoe L. Barrow, a di- data would prove. tions by removing the apparent over- rective to cover the scope of the inquiry, author- While the inquiry is designated to cover net- statement of newspaper profits hereto- ized by Congress at the last session through a work operations in both radio and tv, emphasis fore encountered by the inclusion of div- special $80,000 appropriation. The FCC's was placed upon the visual medium. One repre- idends from radio and television opera- study, designed to update the 1941 monopoly sentative questioned the presence of Mutual at tions." regulations which applied only to radio, con- the conference, notably since it is not in the The Register & Tribune Co. publishes stitutes one facet of the overall Senate Inter- television network field but is identified with the Des Moines Register and Tribune, state Commerce Committee inquiry into the tv syndication and does have tv stations affili- Minneapolis Star and Tribune and Look whole subject of communications regulation. ated with other networks. magazine. Cowles includes among its At the three -hour Monday afternoon session, interests KRNT- AM -FM -TV Des Moines; presided over by Chairman George C. McCon- Midland Asks FCC Approval WCCO - AM - TV Minneapolis; KTVH naughey, were fellow commissioners Rosel H. (TV) Hutchinson, Kan.; KVTV (TV) Hyde, Robert T. Bartley and John C. Doerfer, To $700,000 KFEQ -AM -TV Buy Sioux City, Iowa, and WNAX Yankton, and Dean Barrow. Brig. Gen. David Sarnoff, APPLICATION for FCC approval of the more S.D. RCA -NBC chairman, and Sylvester L. (Pat) than $700,000 purchase of KFEQ -AM -TV St. Weaver, president of NBC; CBS Inc. President Joseph, Mo. [BT, Aug. 15], was filed last week. Harry Lillis (Bing) Crosby, entertainer, and Frank Stanton and Vice President Richard S. Price was $550,000 plus assumption of over George L. Coleman, automobile dealer. Messrs. Salant; ABC's President Robert E. Kintner, and $150,000 in liabilities. Kenyon, Crosby and Coleman, equal partners MBS' Executive Vice President John Poor par- Asking for the assignment of license from in the applicant, also are associated in owner- ticipated for the networks. It is understood Mr. Barton Pitts to Midland Broadcasting Co. were ship of KGLC Miami, Okla. Kintner previously had been advised that only Midland principals Kenyon Brown, broadcaster, KFEQ, founded in 1923, operates on 680 . : c*", !r' L'tation in £'g!naw! ...and the /st in RATINGS as well!

.W:

That's Why Everyone Tunes To SAVE up to 15% By buying any 2 or more of these powerful WSAM represented by stations. SAGINAW, MICH. WKMH ... Dearborn -Detroit Buy all 4 ... Save 15 % A. Knorr, WKMF .... Flint, Michigan Fred Pres. HEADLEY REED Buy any 3 ... Save 10% WKHM ... Jackson, Michigan Vincent Picard, Sales Manager Buy any 2 ... Save 5% WSAM .. Saginaw, Michigan KNORR Broadcasting Corporation

Page 64 November 21, 1955 BROADCASTING TELECASTING kc, 5 kw and is affiliated with MBS. KFEQ -TV, on ch. 2 with 52 kw visual, 26 kw aural, has been on the air since 1953 and is affiliated with CBS -TV. Both stations are represented by Headley -Reed. Officers of Midland are Mr. Brown, president; Mr. Crosby, vice president; Mr. Coleman, vice president, and Paul A. O'Bryan, secretary- treas- urer. Mr. O'Bryan is senior partner in Dow, Lohnes & Albertson, Washington law firm. Mr. Brown is 33 1/3% stockholder of KWFT -AM -TV Wichita Falls, Tex., and 49% stockholder of KBYE Oklahoma City. He also is president of Vitapix Corp. Negotiations are in progress for the sale of ch. 6 KWFT -TV to Syd Grayson, Nat Levine (KSYD Wichita Falls) and associates for $825,- 000 [CLOSED CIRCUIT, Nov. 7]. The KFEQ sale was negotiated through Kidder- Peabody & Co., station brokers. FCC MAY END RULE ON 'RECORDED' TAG Commission calls for rule -mak- ing on NARTB, ABC recom- mendations that programs need not be identified as re- corded under certain condi- tions. THE FCC has opened the way for a drastic revision of its regulation requiring that recorded programs be announced as such. It asked for comments by Dec. 15 on two proposals pending before it to change the rules to relax the mechanical recording announce- ment rule. An NARTB rule -making petition, filed last January, recommended that announcements identifying a program as recorded be limited to those programs where the element of time is significant. ABC requested last June that the provisions permitting the waiver of such announcements for delayed broadcasting during daylight saving time be extended where delayed broadcasts are used because of time differentials. The NARTB proposal called attention to the strides made in recording fidelity and to the "more sophisticated" audiences today. It said that no deception would be practiced on the public by the omission of the present require- ments, and that "rule -of- reason" be applied. The public is more concerned with quality and content than with the method by which the programs reach it, NARTB said. ABC called attention to the fact that the present waiver of the recorded announcement provision for daylight saving months has been in existence eight years. The public has bene- 20 top pulse rated programs fited from the elimination of needless repetition of the announcements that a particular program day and night is transcribed and presented one hour later, ABC said. The present regulation requires that radio sta- tions announce that a program is transcribed at the beginning, at each 30- minute interval and at the conclusion of a program. Where a pro- gram is less than 30 minutes, but longer than five minutes, the "this has been a recorded an- nouncement" identification must be broadcast at the beginning and end of the program. Where the program is five minutes or less, the recorded announcement must be given at the beginning. Programs of one minute or less are exempt from this requirement. Also exempted are mechanically recorded (Government continues on page 83) BROADCASTING TELECASTING November 21, 1955 Page 65 "re++ll .. n

i {'I '!l3i 'Cl:i: I

...WE KNOW IT AS ASBESTOS, the naturally fibrous mineral which has the appearance of silk and cotton, yet will not burn. .One of the earliest references to asbestos was in the description of the golden.lamp by the Greek sculptor Callimachus which burned before the statue of Minerva in Athens. The lamp, made about 430 B.C., had a wick "of Carpasian flax, which alone of all other things is inconsummable by fire." Research indicates that "Carpasian flax" was asbestos fibre. Asbestos, in those ancient days, was very rare and the Roman historian, Pliny, refers to it as "equal in value to the finest pearls." Today asbestos, while no longer so rare, has become one of man's most useful minerals, serving him a thousand different ways. In the past 100 years a vast industry has grown up in the mining of asbestos fibre and its fabrication into an enormous variety of essential products. These include industrial insulations; brake linings and friction materials; roofing materials, floor tile and other building materials; textiles; packings and gaskets; water and sewer pipe and electrical conduit ... to name some major uses. Johns -Manville, with nearly a century of experience in the manufacture of asbestos products, is also the world's largest producer of asbestos fibre. Our mines in Canada serve manufacturers in the United States and the world over. I f you would like information, pictures, or research aid on asbestos, or any phase of asbestos exploration, mining or manufa ?turing, phone Johns -Manville's Public Relations Department, at LExington 2 -7600. Johns -Manville, 22 East 40th Street, New York City

Page 66 November 21, 1955 BROADCASTING TELECASTING FROM the monthly audience surveys of American Research Bureau, BT each month lists the 10 top THE 10 TOP FILMS rated syndicated film programs in 10 major markets, selected to represent all parts of the country with various degrees of competition. Despite --alt pre- cautions, occasional errors will occur in these tables, IN 10 MAJOR MARKETS due to use of the same program name for both a syndicated and a network series and the practice of some stations of substituting local titles (such as AS RATED BY ARB IN OCTOBER [advertiser] Theatre) for real program names.

NEW YORIK SEVEN -STATION MARKET LOS ANGELES SEVEN -STATION MARKET

1. Guy Lombardo (MCA-TV) Thurs. 7:00 WRCA-TV 12.3 . I. Badge 714 (NBC Film) Sat. 7:30 KTTV 21.2 2. Science Fiction Theatre (Ziv) Fri. 7:00 WRCA-TV 11.6 2. Amos 'n' Andy (CBS Film) Sun. 5:30 KNXT 17.9 3. Sherlock Holmes (UM & M) Mon. 7:00 WRCA-TV 10.9 3. Confidential File (Guild) Sun. 9:30 KTTV 17.6 4. Superman (Flamingo) Mon. 6:00 WRCA-TV 10.1 4. Waterfront (MCA -TV) Tues. 7:30 KTTV 17.5 Gene Autry (CBS Film) Sat. 7:00 WCBS-TV 10.1 5. Life with Father (Guild) Fri. 7:00 KNXT 16.4 6. D. Fairbanks Presents (ABC Film) Wed. 10:30 WRCA-TV 9.1 Superman (Flamingo) Sat. 7:00 KTTV 16.4 7. Texas Rangers (Screen Gems) Sat. 11:30 WCBS-TV 8.6 7. My Little Margie (Official) Mon. 7:30 KTTV 16.3 8. City Detective (MCA -TV) Sun. 9:30 WPIX 8.3 8. Annie Oakley (CBS Film) Thurs. 7:00 KTTV 15.9 9. Looney Tunes (Guild) M.-F. 6:30 WABD 7.7 9. Amos 'n' Andy (CBS Film) Tues. 7:00 KNXT 14.3 10. Dangerous Assignment (NBC Film) Fri. 10:30 WABC-TV 7.4 10. Science Fiction Theatre (Ziv) Tues. 8:00 KTTV 13.7

MINNEAPOLIS - SEATTLE- ST. PAUL FOUR -STATION MARKET TACOMA FOUR- STATION MARKET

1. Mr. District Attorney (Ziv) Thurs. 9:30 KSTP-TV 29.7 1. Life of Riley (NBC Film) Thurs. 7:30 KING -TV 35.5 2. I Led Three Lives (Ziv) Tues. 8:30 KSTP-TV 25.1 2. Badge 714 (NBC Film) Fri. 9:30 KING -TV 27.2 3. Badge 714 (NBC Film) Mon. 9:30 KSTP-TV 21.2 3. Waterfront (MCA -TV) Fri. 8:30 KOMO -TV 25.3 4. Bandstand Review (Paramount) Sat. 9:00 KSTP-TV 21.0 4. Wild Bill Hickok (Flamingo) Thurs. 6:00 KING -TV 24.0 5. Life of Riley (NBC Film) Sun. 9:00 KSTP-TV 19.1 5. Liberace (Guild) Mon. 7:30 KING -TV 23.7 6. Lone Wolf (MCA -TV) Sun. 8:30 WCCO-TV 18.4 6. Superman (Flamingo) Tues. 6:00 KING -TV 23.6 7. Science Fiction Theatre (Ziv) Fri. 9:00 WCCO-TV 18.2 7. Cisco Kid (Ziv) Sun. 6:00 KOMO -TV 22.9 8. City Detective (MCA -TV) Wed. 8:30 KSTP-TV 17.1 Eddie Cantor (Ziv) Wed. 8:30 KING -TV 22.9 9. Studio 57 (MCA -TV) Wed. 9:30 KSTP-TV 16.8 9. Mr. District Attorney (Ziv) Fri. 9:00 KING -TV 22.1 Follow That Man (MCA -TV) Fri. 9:30 KSTP-TV 16.8 10. Annie Oakley (CBS Film) Fri. 6:00 KING -TV 21.7

CHICAGO FOUR -STATION MARKET WASHINGTON FOUR- STATION MARKET

1. Mayor of the Town (MCA -TV) Sat. 10:00 WNBQ 21.9 1. Waterfront (MCA-TV) Tues. 9:30 WTOP-TV 20.2 2. Science Fiction Theatre (Ziv) Sat. 10:30 WNBQ 17.1 2. Boston Blackie (Ziv) Tues. 10:00 WTOP-TV 17.5 3. Racket Squad (ABC Film) Tues. 8:30 WGN-TV 12.6 3. Mr. & Mrs. North (Loveton) Wed. 10:00 WTOP-TV 17.4 4. Annie Oakley (CBS Film) Sun. 2:00 WBKB 12.3 4. Superman (Flamingo) Tues. 6:00 WRC-TV 16.6 5. Amos 'n' Andy (CBS Film) Fri. 9:30 WBKB 12.1 5. I Led Three Lives (Ziv) Mon. 9:30 WRC-TV 15.2 6. Badge 714 (NBC Film) Tues. 8:00 WGN-TV 12.0 6. Amos 'n' Andy (CBS Film) Tues. 6:30 WTOP-TV 13.7 7. Liberace (Guild) Wed. 9:30 WGN-TV 11.9 7. Buffalo Bill Jr. (CBS Film) Sat. 10:30 WRGTV 13.6 8. Death Valley Days (McC: Erick'n.) Mon. 10:00 WBKB 11.1 8. Confidential File (Guild) Thurs. 9:00 WMAL-TV 12.7 9. Superman (Flamingo) Sat. 5:00 WBKB 10.9 9. Annie Oakley (CBS Film) Fri. 6:00 WTOP-TV 12.6 10. Highway Patrol (Ziv) Thurs. 9:00 WBKB 10.0 10. Wild Bill Hickok (Flamingo) Thurs. 6:00 WRC-TV 12.3

ATLANTA THREE -STATION MARKET CLEVELAND THREE -STATION MARKET

1. Science Fiction Theatre (Ziv) Tues. 9:30 WAGA-TV 27.7 1. Badge 714 (NBC Film) Fri. 10:00 WXEL 33.6 2. Racket Squad (ABC Film) Sun. 10:00 WSB-TV 24.2 2. Passport to Danger (ABC Film) Tues. 9:30 WXEL 23.4 3. Secret File, USA (Official) Sat. 10:00 WSB-TV 22.3 3. Follow That Man (MCA -TV) Fri. 9:30 WEWS 21.3 4. Amos 'n' Andy (CBS Film) Sun. 6:00 WAGA-TV 21.7 4. Annie Oakley (CBS Film) Sat. 6:30 WXEL 19.6 5. Mr. District Attorney (Ziv) Fri. 10:00 WAGA-TV 21.5 5. Captured (NBC Film) M.-F.-S.10:30 WXEL 18.2 6. Wild Bill Hickok (Flamingo) Thurs. 6:00 WLWA 20.9 6. Waterfront (MCA -TV) Wed. 6:00 WNBK 15.4 7. Kit Carson (MCA -TV) Tues. 6:00 WLWA 20.7 7. Liberace (Guild) Wed. 8:00 WEWS 15.1 8. Ellery Queen (TPA) Wed. 10:00 WAGA-TV 20.5 8. Cisco Kid (Ziv) Thurs. 7:00 WXEL 15.0 9. City Detective (MCA -TV) Sat. 10:30 WSB-TV 19.1 9. Amos 'n' Andy (CBS Film) Fri. 6:00 WNBK 14.4 10. Studio 57 (MCA -TV) Tues. 10:30 WSB-TV 18.7 10. Hopalong Cassidy (NBC Film) Sat. 6 :00 WXEL 14.0

BOSTON TWO -STATION MARKET DAYTON TWO- STATION MARKET

1. Man Behind the Badge (MCA -TV) Sun. 10:30 WNAC-TV 25.2 I. Man Behind the Badge (MCA -TV) Fri. 9:30 WHIO-TV 32.5 2. Boston Blackie (Ziv) Fri. 10:30 WNAC-TV 24.9 2. Waterfront (MCA -TV) Sat. 9:30 WHIO-TV 22.7 3. Mr. District Attorney (Ziv) Tues. 10:30 WNAC-TV 23.9 3. Science Fiction Theatre (Ziv) Sat. 10:00 WLWD 22.1 4. I Led 3 Lives (Ziv) Mon. 7:00 WNAC-TV 20.8 4. Mr. District Attorney (Ziv) Mon. 9:30 WLWD 21.1 5. Superman (Flamingo) Fri. 6:30 WNAC-TV 19.3 5. Badge 714 (NBC Film) Sat. 10:30 WHIO-TV 20.4 6. Studio 57 (MCA -TV) Tues. 10:30 WBZ-TV 16.9 6. Kit Carson (MCA -TV) Sun. 5:00 WLWD 20.2 7. Wild Bill Hickok (Flamingo) Tues. 6:30 WNAC-TV 16.8 7. I Led 3 Lives (Ziv) Tues. 8:00 WHIO-TV 19.0 8. Lone Wolf (MCA -TV) Sat. 10:30 WNAGTV 16.5 8. Racket Squad (ABC Film) Tues. 10:15 WHIO-TV 18.6 9. Buffalo Bill Jr. (CBS Film) Sat. 11:30 WNAGTV 15.6 9. Soldiers of Fortune (MCA -TV) Sun. 6:00 WLWD 14.3 10. Badge 714 (NBC Film) Wed. 6:30 WNAC-TV 15.4 Follow That Man (MCA -TV) Sun. 10:15 WHIO-TV 14.3 BROADCASTING TELECASTING November 21, 1955 Page 67 STEVE DONOVAN, WESTERN MARSHAL starring Douglas Kennedy A rugged new Western star in 39 half -hour films of thundering action for youngsters and adults.

Star personalities head up these two new audience - pulling programs for your exclusive local sponsorship in your markets. Early ratings prove both shows have what it takes to bring in large audiences even against tough network competition.

And you get unprecedented merchandising rights at no additional cost. Use the name and character of Steve Donovan, Western Marshal, and The Great Gildersleeve to sell for you. ALESMEN...

t*0 personalities... the same big payoff!

THE GREAT GILDERSLEEVE starring Willard Waterman -A favorite comedy star and program for the whole family. After 13 years as a top radio success, now even better in 39 half -hour TV films.

Put these great salesmen to work selling your products. For complete details and prices for your markets, phone, wire or write today. NBC FILM DIVISION serving all stations... serving all sponsors

30 Rockefeller Plaza, New York 20, N. Y.; Merchandise Mart, Chicago, IU.; Sunset & Vine, Hollywood, Calif. In Canada: RCA Victor, 225 Mutual St., Toronto; 1551 Bishop St., Montreal. FILM: IT'S ON

B T'S CONTINUING SURVEY OF U.S. TELEVISION OUTLETS SHOW

IN THE six -month interval between spring and fall 1955 the time devoted each week by the average U. S. television station to film programs has risen from 32 hours and 38 minutes to 42 hours and 40 minutes, or from 36.8% of the station's air time to 45.0 %. THE TV BROADCAST WEEK Those figures are derived from the replies of 117 tv stations to a questionnaire sent to all operating video stations in the country FILM-NETWORK-LOCAL asking for a breakdown of their time on the air for the week of Oct. 9 -15, 1955, and from a similar breakdown for the tv networks. The station time analysis showed that the average tv station de- votes 32 hours and 8 minutes a week to non -network film or 34.0% of its total air time. The average station also devotes 46 hours and 45 minutes a week or 49.2% of its time to network programs. Total Non -Network Since the networks report that 22.3% of their total programming Film is film, this adds 10 hours and 32 minutes, on the average, to the station's total weekly hours of film programming, or 42 hours and 40 minutes. NON -NETWORK Specially While film programs on tv have been increasing, both in actual FILM PROGRAMS Made for Tv hours per week and in percentage of the total tv air time, the average station also has increased its time on the air, the BT survey shows. In March the average tv station broadcast 88 hours and 42 minutes of programs a week. By October the total had risen Made for Theatrical to 94 hours and 48 minutes a week, an increase of 6 hours and 6 Showing minutes, or 6.9% over the March total. Like film programming, network programming also has increased during the interval between spring and fall, accounting for 46 hours and 41 minutes of the average tv station's weekly broadcast hours, or 49.2 %, up from 42 hours and 26 minutes, or 47.9 %, as of last March. Local live programming has suffered a loss, however, drop- Total Network ping from an average of 19 hours and 14 minutes a week in March Programs to 15 hours and 59 minutes a week in October, or from 21.7% to 16.8% of the average tv station's total air time. NETWORK Off Coaxial 'ON -AIR' HOURS INCREASE ORIGINATED Cable or Microwave All three types of tv stations-interconnected network affiliate, PROGRAMS non -interconnected network affiliate and non- network stations - showed an increase in total hours on the air from March to October. The interconnected network affiliate, which as a class now accounts Kine for the great majority of all tv stations, this fall is operating an average of 98 hours and 9 minutes a week, compared to 94 hours and 12 minutes last spring. The non -interconnected network affili- ate's weekly hours on the air have risen from 59 hours and 52 minutes in March to 64 hours and 41 minutes in October. And the independent non -network station's average weekly air time now totals 71 hours and 40 minutes as against 41 hours and 43 minutes LOCAL LIVE last March. All three classes of tv stations have similarly increased the num- PROGRAMS ber of air hours and the percentage of all their time devoted to non - network film program fare. The non- network station naturally aver- ages a greater amount of time -51 hours and 35 minutes -and a larger percentage of its total time- 72 % -to film than do the sta- tions with network programs available. The non -interconnected ranks second in use of filmed programming, averaging 41 affiliate Total hours and 31 minutes a week, or 64.2% of the total air time, to Average this kind of tv programs. Interconnected network affiliates devote TOTAL PROGRAMS Hours and Minutes the least part of their time to non -network films -30 hours and 24 on Air Per Week minutes a week, or 31.0% of their total time-but even that is an increase of more than three hours a week over the 27 hour and 11 minute average for this class of station last March. Films made specially for showing on tv have increased their * Figures for all stations not available for previous years. share of the average station's time from 12 hours and 12 minutes

Page 70 November 21, 1955 BROADCASTING TELECASTING THE GAIN IN TV

HAT FILM PROGRAMS MAKE UP ALMOST HALF OF BROADCAST TIME

Interconnected Non -Interconnected Non- Network Network Affiliates Network Affiliates Stations All Stations Average Average Average Average

% of Total % of Total % of Total % of Total Survey No. Hours Hours No. Hours Hours No. Hours Hours No. Hours Hours Dates Per Week On Air Per Week On Air Per Week On Air Per Week On Air

10/55 30:24 31.0% 41:31 64.2% 51:35 72.0% 32:08 34.0% 3/55 27:11 28.9% 31:50 53.2% 21:27 51.4% 27:02 30.4% 12/53 23:38 29.7% 22:34 48.3% 18:51 52.6% * * 6/53 25:37 27.3% 29:01 54.2% 31:00 60.8% * * 10/55 15:18 15.6% 27:31 42.0% 23:05 32.2% 16:24 17.4% 3/55 12:26 13.2% 13:33 22.6% 8:51 21.2% 12:12 13.8% 12/53 9:48 12.3% 8:33 18.3% 7:36 21.2% * * 6/53 9:27 10.2% 11:41 21.5% 8:43 17.7% * * 10/55 15:06 15.4% 14:20 22.2% 28:30 39.8% 15:44 16.6% 3/55 14:45 15.7% 18:17 30.6% 12:36 30.2% 14:50 16.6% 12/53 13:50 17.4% 14:01 30.0% 11:15 31.4% * * 6/53 16:10 17.1% 17:20 32.7% 22:17 43.1% * *

10/55 51:49 52.8% 10:06 15.6% 46:41 49.2% 3/55 47:45 50.7% 10:48 18.0% 42:26 47.9% 12/53 39:31 49.6% 11:12 24.0% * * 6/53 48:11 51.6% 12:37 23.4% * * 10/55 45:26 46.3% 40:24 42.6% 3/55 41:20 43.9% 36:16 41.0% 12/53 31:57 40.1% * * 6/53 37:42 40.4% * * 10/55 6:23 6.5% 10:06 15.6% 6:17 6.6% 3/55 6:25 6.8% 10:48 18.0% 6:10 6.9% 12/53 7:34 9.5% 11:12 24.0% * * 6/53 10:29 11.2% 12:37 23.4% * *

10/55 15:56 16.2% 13:04 20.2% 20:05 28.0% 15:59 16.8% 3/55 19:16 20.4% 17:14 28.8% 20:16 48.6% 19:14 21.7% 12/53 16:31 20.7% 12:55 27.7% 17:01 47.4% * * 6/53 19:46 21.1% 11:53 22.4% 19:57 39.2% * *

10/55 98:09 64:41 71:40 94:48 100.0% 3/55 94:12 59:52 41:43 88:42 100.0% 12/53 79:49 46:41 35:52 * * 6/53 93:34 53:31 50:57 * *

BROADCASTING TELECASTING November 21, 1955 Page 71 It's quite simple, if you know the trick. All you need

is some of my secret potion which is a five- letter word spelled

C- H- A -R -M. This powerful stuff does things in an amusing and pleasant way, and the beauty of it is it works so smo- o- o -oth.

Yes, it'll get a bird out of a tree, but more important, it

will get a customer to listen to your sales talk. That's the

stuff that made "Private Secretary" such a smash TV show.

for higher sales through quality programs... ®d Television Programs of America, Inc.

477 Madison Avenue, New York 22, N. Y. 360 North Michigan Avenue, Chicago 1, Ill. 5746 Sunset Boulevard, Hollywood 28, Calif. The warm, easy humor of the show consistently charms

the viewers, and puts them in such a warm, receptive mood

that they even love to hear the commercials.

Call the TPA man and get the complete information on

"Private Secretary" now being a,,.'Í r e- network

under the title of "SUS,,!!

known onifsTIS netviork run os 'Pr`i.siOte Secretory starring An Sothern. A Chertol, TV production in March, or 13.8% of the time, to 16 hours erage station time a week from 14 hours and tion devoted more time to film programs and 24 minutes, or 17.4% of the time, in 50 minutes in March to 15 hours and 44 made specially for television than to those October. Meanwhile, films made originally minutes in October. made originally for use in motion picture for showing in theatres have kept at an even In October, for the first time since BT houses. Of the three types of tv station, level percentagewise -16.6% in both March began its continuing survey of tv station time only the non -network stations continue to and October -although increasing their ay- distribution in June 1953, the average sta- devote more time to theatrical films than to films made for tv. The interconnected network affiliates de- FILM ON THE NETWORKS voted more time and a greater percentage of their total time to network programs in FILM LIVE TOTAL October than in March; the non- intercon- % of Total % of Total nected affiliates gave less time and a smaller Survey No. Hours Hours No. Hours Hours No. Hours percentage to network shows than formerly. Dates Per Week On Air Per Week On Air Per Week And all types of stations gave less time and 10/55 14:30 41.4% 20:30 58.6% 35:00 a smaller part of their time to local live pro- gramming than before. ABC-TV 3/55 9:30 40.4% 14:00 59.6% 23:30 12/53 14:45 38.6% 23:30 61.4% 38:15 DuMont's withdrawal from the tv net- 6/53 13:45 47.8% 15:00 52.2% 28:45 work field, whatever its long-range effects, had not by October had any adverse in- 10/55 17:15 21.0% 66:45 79.0% 84.00 fluence on the amount of time given by 11:30 13.7% 72:30 CBS -TV 3/55 86.3% 84:00 the average station to network programs, 12/53 5:50 8.2% 65:55 91.8% 71.45 46 hours and 41 minutes a week, 4 hours 6/53 8:00 13.3% 52:00 86.7% 60:00 and 14 minutes more, on the average, than in March. 10/55 Not operating as a network. DuMONT 3/55 0:30 2.5% 19:45 97.5% 20:15 12/53 0 0 27:30 100.0% 27:30 6/53 0 0 27:30 100.0% 27:30 [ 10/55 13:30 16.2% 70:00 83.8% 83:30 8:00 8.5% 86:45 91.5% 94:45 NBC-TV 3/55 12/53 14:03 20.8% 53:23 79.2% 67:26 film 6/53 12:20 18.1% 55:40 81.9% 68:00 10/55 45:15 22.3% 157:15 77.7% 202:30 ALL TV 3/55 29:30 13.3% 193:00 86.7% 222:30 maker NETWORKS 12/53 34:38 17.0% 170:18 83.0% 204:56 6/53 34:05 18.5% 158:10 81.5% 184:15

ALVIN UNGER TO ALVIN UNGER selling seems to come almost as naturally as breathing and to be as much a part of him as film is of television. "We look on our programs as selling ve- hicles as well as entertainment," says Mr. Unger. "Our business is to sell." "Our business" is that of the Ziv organiza- tions (Frederic W. Ziv Co., Ziv Television Programs, World Broadcasting System) of which Mr. Unger has been a veteran for 17 years. Early last month, he was placed in charge of Ziv's radio-tv activities in Chicago, with supervision of national, regional and local television program activity, radio shows and WBS properties. Previously, he had been vice president of radio sales for Fred- eric W. Ziv Co. for eight years. Mr. Unger has his work clearly blue- printed for him as "sales film maker" in the new Chicago office set up to service Ziv programs and properties purchased out of the Midwest. A native Cincinnatian (Sept. 29, 1911), Alvin Earl Unger started his career, as he describes it, for Curtis Pub. Co. ( "peddling the Saturday Evening Post The Bolex Titler gives you speed, ease, positioning sheets for animation, and ma- door -to- door "). and astonishing flexibility at low cost. terial allowing for hundreds of variations. After taking sales and merchandising You can make titles involving multiple Contact your Bolex dealer, or for fur- courses, he became a shipping clerk and sold planes. The unit is self-lighting; motion ther information, write the address below, ladies ready -to-wear, among other jobs. is provided with drum roller or action. Department ST -9. Bolex Titler is $299.50 Mr. Unger joined Frederic W. Ziv Co. in The basic unit is an accurate horizontal complete with special effects kit. October 1938 as radio salesman (among or vertical optical bench, seating most properties: Zingo, Secret Diary, Freshest 16 mm cameras including the Bolex Thing (shown), Bell and Howell, or Kodak in Town). He became sales manager Cine Special. For others, inquire. Special BoL_Ex of Ziv's Cincinnati office in 1941 (then went effects kit includes turntable, drum, Fine Swiss mechanisms since 1814 t% into military service in 1943, returning in VP) December 1945). He was appointed vice PAILLARD PRODUCTS, INC., 100 SIXTH AVE., NEW YORK 13, N.V. president of radio sales in 1947. Mr. Unger BT-11 moved from Cincinnati to Ziv's New York office in 1948 and returned in 1951. Page 74 November 21, 1955 BROADCASTING TELECASTING THEY WILL WATCH FILM

GIVEN THE CHANCE, THAT IS. TAKE KTTV (TV), FOR EXAMPLE

INDEPENDENT tv stations programming had the same choice of programs as they But Los Angeles has four independent sta- syndicated film shows can win audiences had in Los Angeles, the rating books would tions which are free to place in prime time despite network competition, according to be upside down everywhere else as well. periods the programs they think Southern Sales Vice President John R. Vrba, of KTTV It is our earnest contention that television Californians will like. The result reflects a (TV) Los Angeles. The key is to have programs in Los Angeles find their own level fundamental principle of American enter- enough stations to give the viewer a choice, on their merits because they have an equal prise: Any program has equal opportunity he said in an address to the Ohio Assn. of chance to win acceptance from the public. to reach the public. The public is then free Radio -Tv Broadcasters last month. Follow- Television in Los Angeles is based upon to decide which programs they like best. ing is a condensation of his remarks. free competition-the same kind of free As a result of this simple competitive con- competition which is basic to every form of dition, the popular choices in Los Angeles I UNDERSTAND that I have been selected American enterprise except television broad- are tremendously different from popular to discuss how an independent television casting. If your business is motion pictures, choices in a controlled market where the station can compete against the networks or making shoes, or publishing a newspaper, public can choose between only two or three because I come from KTTV in Los Angeles or selling groceries or automobiles, the pub- network programs. -a town where independent television lic's decision as to whether or not they like I have here the current American Re- flourishes and where the rating books seem your product will be based on the quality of search Bureau Rating Book for Los Angeles. to be printed upside down. that product and the skill with which you Each fall it is customary for the television Now it is true that the viewing patterns merchandise it. But in television, the public broadcasting industry to present new pro- which are pretty uniform throughout the may never even have an opportunity to de- grams. This book contains the first inning country seem completely different in Los cide whether it likes your program or not, score on the new season in Los Angeles. It Angeles. But today I want to emphasize unless you can get a good network time lists seven new programs which have just that Los Angeles' viewing preferences are period in which to display that program. made their debut for fall: MGM Parade, just the same as viewing preferences through- In Los Angeles prime time on three sta- It's Always Jan, Gunsmoke, Wyatt Earp, out the country. The viewing preferences tions is controlled by networks, and only Warner Brothers Presents, The Perry Como are the same but the choice of programs is network programs can be sure of access to Show, and Dr. Hudson's Secret Journal. different. If the audiences in other markets public viewing in those prime time periods. Six of these seven are network programs FN41

Fact Number 6 fo 0 color TV system COMPACT CAMERA

,i

Keep watcIing this space for 7 more revea ing facts!

Camera con aies a single cath ode-ray tube in easy -to. 6 handle case no larger than monochrome 1.0. camera. 5 NO REGISTRATION PROBLEMS 4 CUTS MANPOWER IN HALF a NO HOT LIGHTS TUBE COST approx. 2c per hour YZTiiSCAN 1 COLOR AT MONOCHROME COST DUMONT®

TELEVISION TRANSMITTER DEPARTMENT ALLEN B. DU MONT LABORATORIES, INC., CLIFTON, N. J.

BROADCASTING TELECASTING November, 21, 1955 Page 75 whose broadcast hour was determined on a It's Always Jan 9:30 Saturday 6.5 score is drastically different. You can't get network basis. One of them is a program MGM Parade 9:00 Wednesday 11.9 a base on balls in Los Angeles television. which did not get a network release and is Warner Bros. Presents 7:30 Tuesday 11.6 Of course there are many examples in therefore in syndication on a spot basis. In Dr. Hudson 9:00 Sunday 21 other markets, where locally developed or most cities in the United States, if it is on the The lesson here is simple. Not all the syndicated programs outclass programming air at all, it will probably occupy a fringe creative talent is located in one company, placed at the national level. In Houston, on time period when a great proportion of the or two, or three, or ten or twenty. Great Friday nights, local wrestling more than viewing public will not be there to see it. shows, great talent, can come from a thou- triples the rating of Eastern boxing, and But in Los Angeles it is placed in a prime sand different sources, individuals, independ- outpoints top network mystery and person- time period on an independent station at 9 ent companies, stations, movie studios large ality interview programs. In Portland, Ore., o'clock Sunday. and small, and countless other sources. If Waterfront on a "u" station, outrates its every program has free access to the public, this green that rates the network dramatic show opposite. In Wichita, In book new fall the public will soon decide on the merits of programs in Los Angeles, the top rated pro- Kan., Badge 714 on a "u" gets a far higher the programs it likes best. That is the only rating than the two network shows opposite. gram, and by a considerable margin, is thing that is happening in Los Angeles which There are many other examples through- this syndicated show Hudson's -Dr. Secret makes it different in its present day viewing out the country, but they all bear out the Journal. habits. The public of Los Angeles is like the simple premise-let the show go on, and let Wyatt Earp 8:30 Tuesday 16.5 public of any community. But the public of the public decide. Gunsmoke 10:00 Saturday 12.4 Los Angeles has more programs to choose Here's a case in point: Take 9 o'clock from prime The Perry Como Show 8:00 Saturday 14.7 in time, and therefore the box Monday. 1 Love Lucy and Medic have been fighting it out in that time spot, and even in Los Angeles, most of us have been afraid to enter that particular competition. We had been convinced that those two -the cham- pion and the runner -up, were too tough. But we overlooked one point. If you only have two people in the ring, one is going to be champion and one is going to be runnerup-whether it be a fight of cham- pions or stumblebums. Here was one time period when there was no real third choice, because no serious competition was being offered. We decided to test that rugged half hour, and we presented to the Los Angeles viewers an opportunity to vote for a third candidate, the new syndicated film, Highway Patrol, starring Broderick Crawford. Naturally I am pleased to tell you that there is now a new runnerup Mondays at 9 in Los Angeles. Here's the run -down on the ratings: I Love Lucy 23.9 Highway Patrol 17.4 Medic 11.9 Despite the strength of Lucy and the quality of Medic, 17.4% of the total tele- ACCURACY vision audience was ready and willing to see something else. Almost 400,000 homes This word, in film processing, is a very important in Greater Los Angeles- nearly a million word indeed. people -voted for the third candidate on People tell you that one film processing job the first ballot. The question none of us can is as good as another, and what the heck. what's the ignore is this: what happens to the equiva- measure of accuracy, anyway? lent of that million people in a two- station

Well. To answer that one would take a very long time. town when the choice is between Lucy and Suffice it to say here that it's summed up in Medic? Or even worse, say the choice is be- all the operations of a processing job, where even tween shows with much less intrinsic value. the smallest details are of great importance. The answer is that the people either play It shows everywhere, and it positively when shines bridge, read a the film appears on the screen. book or condescend to watch a program by default -a program which is What we're talking about, of course, are the people not their first choice. and the operations at Precision Film Laboratories, Los Angeles' tastes are not different Here attention to detail, sound, proven techniques 007 - are applied by skilled, expert technicians to but the public is being given an opportunity assure you the accurate, exact processing your films to indicate its taste. If the public had equal deserve to justify your best production efforts. opportunity in any other community, the re- sults would be substantially the same. On Accuracy is a must for TV-for industrials -for education -for all movies. television we have a list of popular programs which are paper champions but never had a contest. In Los Angeles every half hour is you'll s and hear a contest, and the best man wins. To the station therefore, on the basis of the Los Angeles story, we would suggest that you put the prime programs in the prime F I L M L A B O R A T O R I E S , i N 0. time, no matter what their source. Make 21 West 46th Street, New Vok 36. New York that the only test. The business we are in is A oiv S ON or u9[B INC programming. Nothing more, nor nothing less, and you'd better have the best pro- In ararything, Is betel . . . in film thr on processing, it's Precision grams regardless of where they come from, or your competitors will get there first. Page 76 November 21, 1955 BROADCASTING TELECASTING C/ I LL-V \`/\ t CHANNEL 4 SAN ANTONIO

I r Alf T First again! This time it's .

For the sixth time, WOAI pioneers a new service. The impressive list began 33 years ago when WOAI was FIRST with San Antonio radio -1922 FIRST with Network Radio -1928 FIRST with 50,000 watts, clear channel -1930 (the only station so operating in San Antonio today) FIRST with Television -1949 FIRST with Network Color Television -1954 NOW, FIRST with Local Color Television.

Add these "firsts" to consistent advertiser and audience preference, then it's easy to understand why WOAI Radio and WOAI -TV are always

FIRST IN SAN ANTONIO. NBC Affiliate

represented by Edward Petry & Co., Inc.

BROADCASTING TELECASTING Novcmber 21, 1955 Page 77 AFRICA IN MEXICO

THE BROTHERS NASSOUR FIND MEXICO'S JUNGLES GOOD ENOUGH FOR FILMING `SHEENA' TV SERIES

Money - YOU DON'T go to Africa to make a tele- boosts this to a higher circulation, the Nas- back vision adventure series about Africa. sours receive-5% royalty on the extra copies. There are lush green jungles, complete In turn, Fiction House gets about $500 guarantee with winding river, a little south of the Cali- royalty on each tv show, which is credited fornia border in Mexico. Actually, they are against a substantial cash payment made more like the American concept of a jungle initially by the Nassours for the rights. than most of Africa itself -and a lot closer The Nassours next interviewed 300 girls to Hollywood. to secure the female lead. After screen tests é1 Yet it costs about 40% more to film an on 200 of the candidates (quite an initial 1NG- adventure series in Mexico than in the investment in itself), the selection boiled BROAD "jungles" of the canyons just north of Holly- down to two -Irish McCalla and Anita TELECASTING wood or the man -made version on a sound Eckberg. Irish won out. Now 26, standing stage. Is it worth the difference? 6 ft. 1 in. and swinging her 40 -24 -36 uwusRSi Very definitely, say the Nassour Brothers, through the trees with considerable ease, If you send us copy veteran motion picture producers, who ven- Irish seemed more adapted. before December 1, we tured into television packaging this season Scripts and a pilot film came next. The guarantee to get your with Sheena, Queen of the Jungle for ABC advertisement in the Film Syndication Inc. Hitting the air only appropriate section of last month, after the regular fall schedule the Broadcasting (ra. was underway, Sheenah already is sponsored dio) Yearbook. No locally in most major markets and in Janu- other 22nd consecutive ary is expected to spread into other areas. issue of the Yearbook can make that prom. Just last week the package was signed for ise! network showing in Canada and talks were underway for commercial release in Eng- land. "It's an investment on our part, going to Mexico," according to Producer Edward Nassour. "We realize that if we expect to C A M A R T stay on the air we have to give our audience something different than just an ordinary TV TRIPOD SUPPORTS show. We are staking our reputation and everything else in the television field, so we Heavy duty are making an investment in better produc- TRIANGLE center keystone tion in this series and we feel it will pay off casting locks in the long run." $29.50 legs and sturdy clamps assure Aside from authentic jungle settings, the solid support. Nassour Brothers feel there is another qual- ity to the series that may be of even more importance to sponsors. "As far as we know," Executive Producer William Nas- sour notes, "this is the first series that makes an appeal to the girls. There are just as many girls as there are boys. Before, adventure shows have been appeals to the boys. The CAR -TOP girls have been left on the outside. But CLAMPS here is a series for both the boys and the Insure a steady girls-double value for sponsors." tripod support Do boys like a show with a girl hero? for your news- to tests, reel camera According reaction William Nassour when atop a says, "the boys are just as interested in the station wagon series because it has all the elements that or car platform. you would want." Heavy bronze construction. You don't jump into the jungle and begin Weatherproof. filming overnight. There is more than dis- tance and capital investment involved. The Set of three: other important factor is time. $28.00 For the Nassours, the Sheena tv show began three years ago when they negotiated THE with Fiction House, New York comic book CAMERA MART INC. publisher, for film rights to the female Tar- SHEENA AND FRIEND zan idea. They worked out what amounts to Irish 1845 Broadway, near 60th Street McCalla and Neil the chimp settle for a mutual promotion tie -in pact. As a comic wilds of Mexico- than New York 23, N. Y. Circle 6 -0930 rather Africa -for book, Sheena circulates about a half - jungle scenes such as this in the filmed tv Cable Address - CAMERAMART million copies a month. If the tv series adventure series. Page 78 November 21, 1955 BROADCASTING TELECASTING Station A

B C

D

E

F G H

43.2% 27.3% 24.8% 19.7% 13.01% 8.7% 6.9% 3.7% 1.2%

Data above is taken from the Hector Blassingame survey-22nd annual edition of this famed study.

Hector was out to determine which Iowa station had the greatest number of box elders in the foyer, a study that would seem inconsequential on the surface, but one that's actually loaded with insignificance. Thing is, Hector is kind of a bug on box elders.

Please note low count for WMT. Our foyer is practically all jack* pine.

*Jack has long been one of our prime interests. We make it ourselves by making it for others. Ask the Katz man. There's one in every foyer. pilot was made about a year and a half ago essential props and some equipment. Major making a tv film. in Baldwin Park, a popular semi -tropical technical equipment must be rented and In feature pictures, Edward Nassour setting outside of Hollywood. Here the di- transported locally, along with costumes. points out, the star is a big single item of verse talents of Executive Producer Don Everyone must be vaccinated to comply expense in comparison to technical help. W. Sharpe were employed. Long in radió, with health regulations. Extras must be But in tv, where there are so many shows Mr. Sharpe pioneered in tv film packaging hired locally. in the series, "an actor doesn't get the kind and originated or shared in the credits for Perhaps the most unique problem, accord- of money he gets out of a feature. Like the initial production of such series as Four ing to William Nassour, was flying the Guy Madison. He gets $125,000 for a Star Playhouse, I Love Lucy, My Favorite chimpanzee to Mexico. He passed his feature picture. For a tv series he might Husband, Terry and the Pirates, Dangerous medical examination fine, but the airline get about $3,000 or $4,000 a picture. Assignment, Halls of Ivy and Douglas Fair- refused him a seat. He wasn't a human. William Nassour notes a top director in banks Presents, among others. "Put him in a box," airline officials motion pictures may cost the producer The Nassours worked out tv syndication demanded. anywhere from $5,000 to $200,000 a pic- plans with ABC, keeping feature movie "But he's never been in a box," his trainer ture, while in tv filming he gets guild scale rights for themselves. The network is financ- implored. "You'll hurt his pride." ($650 a week) plus. "Most of the good ing about two -thirds of the series and both The chimp went into a box. But not for directors you pay over guild. You are share the income. The initial series is 26 long. A short way south of Los Angeles, buying ability, what he can put on the shows, with option for more which may be the pilot felt sorry and let him out. The screen," William Nassour says. officially signed soon. tv star spent the rest of the trip in the co- The Nassours didn't even go to Africa A few of the initial programs in the series pilot's seat, acting very much like he knew to make one of their most successful fea- were filmed earlier this year in Bronson how to fly. tures, an Abbott & Costello picture called Canyon near Hollywood, but the suitable Although the Nassours use movie tech- "Africa Screams." It was made from start background is limited there so the bulk of nique in shooting the tv series, there still to finish, including jungles, river, lions and the footage is coming from Mexico. Some are wide ranges in the cost of a 90- minute alligators, on the Nassours' original Holly- actual African scenes are incorporated, such feature movie and a half -hour tv show. Pro- wood sound stage which the brothers sub- as wild animal sequences not possible even duction "scope" is the difference, the sequently sold to the Los Angeles Times' in a Mexican jungle. brothers explain. KTTV (TV) for $2.25 million. Nassour The Mexican filming also involves con- Studios now are at 8460 West Third St. siderable "process shots" and "swing William Nassour, aside from his studio throughs" which later can be inter -cut into interests, is chairman of the board and a sound stage close ups filmed at Hollywood director of the Hollywood State Bank. studios. Edward Nassour has been making movies A swing through is just that. Sheena for 20 years and built the studios sold to swinging from tree to tree or running KTTV. through the underbrush. What's an adven- Aside from the Nassours and Mr. Sharpe, ture show without a chase? others identified with production of Sheena Process shots are general background include Arthur Pierson, director; Joel Mur- scenes which may be rear -screen projected cott, story editor; Henry Sharp, cinemato- on a sound stage to lend an "outdoor feeling" grapher; Theobold Holsopple, production to close up action. designer; John E. Pommer, production Months of research and planning go supervisor. Sheena's "leading man," known into an adventure show before actual filming as Bob the white hunter, is Christian Drake. takes place. After casting all the actors All are experienced in both movies and tv and extras for a specific show, there are films. about 10 days of rehearsal and other prepa- How is a film package promoted and ration. Actual filming of the half -hour show publicized? takes about four days. THE BROTHERS NASSOUR ABC Film Syndication is supporting the The Nassours are disciples of movie tech- Edward (I) and William go over one of series with extensive merchandising and nique (repetitive short takes, few lines of the scripts for the Sheena film series. promotion packets available to local spon- action at a time) rather than television tors. These "As an example," William Nassour says, include inexpensive self- liqui- technique (continuous filming) dating because they "in our current feature production 'Beast premiums or give -aways such as a feel it gives them expres- Sheena greater latitude of of Hollow Mountain' we have a couple doll (movable head, eyes and sion. Movie technique naturally takes arms, blond thousand head of cattle in a stampede. You hair that can be wave -set, longer, is more expensive and detachable involves more can't put that in television because the knife and holster), T -shirts hand - people. stampede will cost more than two tv shows screened in three colors with Sheena and Aside from Sheena, the series uses six alone." friends, and Sheena's jungle horn, a plastic or seven supporting actors and from 50 to item which looks Sheena costs about $30,000 -plus to pro- like ivory. 100 extras. A star in his own right is Neil, duce each episode. A good black-and- There is a "Sheena Jungle Safari Con- a trained chimpanzee which almost talks. white feature movie will hit $1 million, test" for local use, with ABC supplying A 35 -man technical crew, a full movie they note. full promotion materials and assistance. production team, is needed to film each A half -hour tv show represents about ABC also supplies audience promotion half -hour show. This includes producers 3,000 ft. of film. Using movie technique, publicity releases, advertising mats, on- and director, a chief cameraman and his it takes about three times that footage to get air radio or tv spots and tv trailers, Sheena two operators, sound men, prop men, the finished product. The Nassours shoot letters to retail dealers, dealer give -aways costumers and make -up men, as well as a even more, 12,000 to 15,000 ft., to provide and mailers, plus a complete line of product half -dozen electricians to operate a self - the best selection of scenes for the film shelf -strips, streamers, posters, package and contained power generating plant and the editors. Raw film stock is cheap, they envelop stickers and stuffers, box end labels complicated lighting system. Considerable explain. It's processing and editing which and bottle neck labels. Sheena is avail- fill -in lighting is required for outdoor scenes, boost costs. able for personal appearances at press even in the high light intensity of Mexico. Edward Nassour favors a single camera parties, store promotions, or other events Production problems compound them- in filming. "You can move it," he says, and she also films commercials for specific selves when you go to another country to "and get as good results as with multiple products. make a film. Producers must make advance cameras. However, when you have an Additional data: Sheena in real life trips to the foreign location to arrange for action shot like a fight or cattle stampede, is married to insurance man Patrick Mc- work permits and housing for actors and things you can't repeat without taking a Intyre. They live in Studio City, Calif., and technical crew. Transportation must be lot of time, then we use multiple cameras." have two sons, Kim, 21/2, and Sean, 1. arranged for actors and crew as well as for People are the major expense item in Swing through the trees, anyone? Page 80 November 21, 1955 BROADCASTING TELECASTING .------_.

The budget is set the client has okayed the general plan now the pressure is on to draw up space schedules; compare stations tht hour is late, but the agency men work on work with Standard Rate and if you have a Service -Ad near your listing... -- r -._---- you are t

For the full story on the values 1,161 media get from their Service - Ads, see Standard Rate's own Service -Ad in the front of any edition of S R D S ; or call a Standard Rate Service -Salesman. N. Y. C.- Murray NIII 9-6620 CHI. - Hollycourt 5-2400 L. A.- Dunkirk 2-8576 Note: Six years of continuous research among buyers and users of space and time has revealed that one of the most welcome uses of Service -Ads comes at those times account executives or media men are working nights or weekends, planning new campaigns or adjusting current ones. On the set of "I Love Lucy," starring Lucille Ball and Areas. The nation's Number 1 TV show for 1951, 195: 1953 is a pioneer of the technique of filming its program live show with audience. Desilu Productions uses three Mi `35mm BNC corneras in filming "I Love Lucy."

TO FILM A 8uccE88ruL SHOW..

It takes more than just a good script to insure the success of a top -rated network program. The on -stage performances of Joan Davis on the set of "I Married Joan," the stars and supporting cast must be outstanding, produced by P. J. Wolfson and appearing carefully timed, superbly directed. And the camera must on NBC. Three Mitchell 35mm BNC cameras are used on this top TV show, which is in perform flawlessly in its vital role of recreating the its 2nd year. Jim Backus plays the male lead. superior quality of the show for millions of TV viewers. Mitchell cameras- internationally famous - provide the matchless photographic performances so necessary to the successful making of the finest theater quality films. That is why, wherever top quality filming is the foremost consideration, Mitchell Cameras are to be found ... bringing success into focus.

Dennis Day, star of "The Dennis Day Show," a top -rated NBC program. Originally "live," this series is in its second year, and is now produced on film by Denmac Productions, using a Mitchell 35mm BNC camera. MITCHELL The only truly Professional Motion Picture Came //Wee Comm 666 West Harvard Street Glendale 4, Calif. Cable Address: MITCAMCO

85% of the professional motion pictures shown throughout the world are filmed with a Mitchell GOVERNMENT

(Government continues from page 65) background music, sound effects, station identi- fication, program identification or sponsorship identification. Where a program uses continu- ous uninterrupted speech, play, religious service, symphony concert or operatic production longer than 30 minutes, the proviso that the recorded announcement be made every 30 minutes is also waived. In television, the regulation requires that an announcement be given at the beginning or the end of a recorded program or part thereof. Will FCC Extend OF THE TOP Comments Deadline? MAJOR question rumbling through ranks of Washington lawyers and engineers last week - following issuance of FCC's proposed rule - making on tv allocations [BT, Nov. 14] -was whether the Commission would extend the Dec. 15 deadline for comments. O Thirty -day deadline is too short for so mo- mentous a subject, these practitioners declare. No Wonder Best information from a BT check of some WSBT -TV Dominates the Great FCC commissioners is that there would be no South Bend strenuous objections to a 30-day extension. Market! Meanwhile a new move on the part of some All ten of the Midwest's favorite programs uhf stations whose deintermixture petitions and seven of the ten most popular television were denied in the Commissions broom- programs in the U.S. -are carried by South sweeping decisions of two weeks ago came to Bend's WSBT -TV! Is it any wonder that more light. Petitions to intervene in the vhf cases, dials here are tuned to Channel 34 than to now pending final decisions, were filed by six any other -and that no other station, UHF or uhf stations. They were: VHF, whose signal reaches the South Bend WFIE (TV) Evansville, Ind., and WEHT (TV) Market even comes close to WSBT -TV in Henderson, Ky., in the Evansville ch. 7 case. share -of- audience! KVDO -TV Corpus Christi, Tex., in the Corpus Christi ch. 6 case. Coverage Area WNAO -TV Raleigh, N. C., in the Raleigh Prosperous 14- County ch. 5 case. '1 Population of WSBT -TV's coverage area is KTVI (TV) St. Louis, Mo., in the Springfield 814,660 (248,900 homes). Total Effective ch. 2 case. 11 Buying Income is $1,342,802,000.00. And WEEK -TV Peoria, Ill., in the Peoria ch. 8 family income in the South Bend Metro- case. Oil politan Area is 5th highest in the Nation! Lamb Reply 'Outside Record,' 95% of TV Homes Equipped Broadcast Bureau Charges MI to Receive WSBT -TV FCC's Broadcast Bureau charged last week that No UHF conversion problems here. Before counsel for Edward Lamb, broadcaster- publish- WSBT -TV went on the air, set ownership was only 29 %. Immediately after, it er under attack for alleged Communist ties, had '11' jumped to gone outside the record in its reply comments 80 %. Today many sets in the area are equipped to the Broadcast Bureau's proposed findings. to receive wily cat UHF station -WSBT-TV. In a short, seven-page brief, the Broadcast Bureau held that the Lamb objections to the Broadcast Bureau's proposed findings "are pri- marily argumentative and only incidentally a presentation of proposed affirmative findings." IS7s* Mr. Lamb, owner of multiple radio stations, r E II was charged with having failed to acknowledge alleged radical ties in previous applications with the FCC. At issue is the license t_ renewal of d WICU (TV) Erie, Pa. The controversy resulted in an eight -month -long hearing. Proposed find- ings, normally submitted by parties in an FCC hearing, were submitted by both the Broadcast Bureau and Mr. Lamb in August. Last month, SOUTH Mr. Lamb's attorneys filed their objections to B END, the Broadcast Bureau's recommended findings W B.I4II..: in a 115 -page document [BT, Oct. 24]. Last IND. week's Broadcast Bureau statement was in re- CHANNEL sponse to that attack. CBS... A CBS BASIC OPTIONAL STATION 34 Next move is up to FCC Hearing Examiner Herbert Sharfman, who will issue an initial de- cision in the case as a recommendation to the full Commission. This may be forthcoming within a month. BROADCASTING TELECASTING November 21, 1955 Page 83 GOVERNMENT

WERH FCC Withholds Action Demos' Roll Call Shortcut On WTOD -WTRT (FM) Sale To Streamline Convention Tv ACTION will be held in abeyance on the $122,- THE DEMOCRATIC National Committee, 500 sale of WTOD -WTRT (FM) Toledo, Ohio, meeting in Chicago last week, approved a rule mid application for ch. 11 there, by Edward designed to streamline television presentation of Lamb to Booth Radio & Television Stations the Democratic presidential nominating con- Inc. [BST, Aug. 22], the FCC reports. The vention next year. Commission advised Mr. Lamb that no action The new rule, recommended last June by an will be taken on the sale pending the outcome 82 -man Special Advisory Committee on Rules í.p of the renewal hearing involving his WICU & Procedures [BIT, June 20], provides that 11 (TV) Erie, Pa. when a member of a delegation demands a iyo /w The Toledo stations, thus fall in the same poll, the chairman may send a representative category as WHOO -AM -FM Orlando, Fla., to the floor to conduct the poll while the roll Vrw which was sold for $295,000 by Mr. Lamb to call continues. Heretofore, tv audiences have w 1044..10 Mowry Lowe, former manager of WEAN Prov- been subjected to polling of individual mem- idence, R. I. [BT, Sept. 6, 1954]. That sale, bers of each state delegation. WHY OVERSPEND FOR MID - too, was held up pending outcome of the WICU SOUTH COVERAGE WHEN hearing. Sarnoff Named to Post, WERH REACHES MORE The WICU renewal now is under considera- U.S. tion by Hearing Examiner Herbert Sharfman, To Receive Forrestal Award RADIO HOMES THAN ANY 10 who conducted the eight -month hearing into a STATIONS IN THE SAME AREA Broadcast Bureau charge that Mr. Lamb falsely BRIG. GEN. David Sarnoff, RCA board chair- man, was named Thursday by President Eisen- COMBINED. told the FCC that he never had communist ties. Mr. Lamb repeatedly has denied the Broadcast hower to be a member of the National Security Bureau allegations, charging that the proceed- Training Commission and to be its chairman. WERH is the most powerful ings were a "political frameup." He replaces the late Julius Ochs Adler, who selling influence in Northwest Ala- was New York Times general manager. bama and Northeast Mississippi ... General Sarnoff last week also was named to a rich 33 county market where WSPA -TV Transmitter Site receive the James Forrestal Memorial Award in an announcement by Award Committee W E R H's 5,000 Big Watts at 970 Argued Before Commission Chairman C. C. Felton, vice president of Revere kc dominate nearly 200,000 radio FIGHT to prevent ch. 7 WSPA -TV Spartan- Copper & Brass Inc. homes. Annual Retail Sales aver- burg, S. C., from moving its transmitter from Established in 1954 by the National Security age $497,000,000 ... Drugs $12,- Hogback Mt. to Paris Mt. entered a new arena Industrial Assn.- in honor of its founder, the last week when protestants WGVL (TV) Green- award is 800,000 . . . Food $122,000,000 presented annually to "a distinguished ville and WAIM -TV Anderson, both S. C., American whose leadership has promoted signif- Automotive $88,818,000 ... Stores argued before the FCC en banc against an icant understanding and cooperation between ... 1954 Consumer Spendable In- examiner's initial decision favoring the move industry and government in the interest of na- come $917,000,000. [BIT, Sept. 26]. tional security." The award first was presented The protestants -both uhf stations -claimed to President Dwight D. Eisenhower, with Frank General Summary CONLAN RADIO REPORT, the examiner was in error in finding that they Folsom, president of RCA and member of the March, 1955 of Listening Habits in Hamilton, had not proved their case against the WSPA- NSIA board of trustees, making the presenta- Alabama Area including Winfield, Sulllgent, TV move. They maintained that the change tion. General Sarnoff will receive the honor at Red Bay and Guin (Ala.) and Fulton, Amory, revised the allocations table without benefit of a special NSIA dinner to be held Jan. 26 at Mississippi. Area Radio Homes-49,160. rule -making in furnishing greater signal strength the Sheraton -Park Hotel, Washington. toward Greenville and Anderson, and that SUNDAY THRU SATURDAY WSPA -TV had misrepresented its intent when it originally asked for and received permission Commission Reaffirms 6 A.M. to 12 Noon to Hours to begin operation from Paris ML on an in- 12 Noon 6 P.M. Shreveport Ch. 12 Grant terim basis. They also charged that the ex- Radios 22.3 23.0 to THE FCC last week reaffirmed its May 19 de- in Use aminer had failed give them a fair and full hearing. Involved in the controversy is the cision which granted the application of Shreve- Distribution of Listening Homes port Tv Co. (KSLA[TV]) for ch. 12 at Shreve- Among Stations CBS affiliation for that area. In opposition, WSPA -TV and the Broadcast port, La. In a memorandum opinion and order WERH 76.6 78.3 Bureau upheld the examiner's findings. the Commission denied a petition filed by South- Station "A" 6.3 7.3 The case, which will enter its third year in land Tv Co. for rehearing and reconsideration Station "B" 5.6 4.3 another two months, had its genesis early in of the grant. Southland and Radio Station Station "C" 3.4 2.7 1954 when WSPA -TV received permission to KRMD were the losing applicants in the ch. 12 Other 8.1 7.4 switch its ch. 7 transmitter and antenna site proceeding [BT, May 23]. from Hogback Mt. to Paris Mt. on an interim In its petition, Southland disputed FCC find- basis. Both uhf stations objected but were ings which favored Shreveport Tv Co. for the denied by the FCC. The uhf stations asked grant. Southland claimed it should have been 5000 WATTS and received a stay order from the appellate preferred. court. WSPA -TV thereupon relinquished its temporary grant and filed for a formal modi- Tall Tower Rule Postponed 970 KC fication of its CP to locate at Paris Mt. This was granted, again over the objections of the THE FCC last week extended to Jan. 9 the HAMILTON, ALA. two uhf stations. After their protests were effective date of the rules amendment permitting turned down, they went to court and received a vhf stations in Zone I to use antenna heights HUGH J. FITE, President stay order and, finally, a reversal of the FCC's of 1,250 ft. with maximum power. This is the denial of the protest. The court -said the Corn- fourth time this amendment has been post- mission must give the protestants a hearing. poned. Zone I vhf stations are now limited This was done before FCC Chief Hearing to 1,000 ft. antenna heights with full power. Examiner James D. Cunningham and his initial decision was rendered last September. The oral USIA Recordings argument last week was on this document. for India WER WSPA -TV received its initial grant two years RECORDED messages, featuring statements by National Representatives ago. President Eisenhower, Nehru and Gandhi, will Arguing for WGVL was Ben C. Fisher; for be distributed by the U. S. Information Agency WAIM -TV, Benedict P. Cottone; for WSPA- in India. Pressed by the Great Northern Manu- HIE F. BEST CO. TV, William J. Dempsey, and for the Broad- facturing Co., Minneapolis, later releases will cast Bureau, Earl C. Walck. be sent to Africa. Page 84 November 21, 1955 BROADCASTING TELECASTING Our house blew away like a cardboard box"

"The noise was terrific. Our house catastrophe occurs, specially trained Look for the symbol printed below. Only was blown away like a cardboard insurance men hundreds if neces- an independent Capital Stock company - agent or broker may display it. box. The furniture went sailing sary -are rushed into the disaster through the air with it. But we were area so losses can be paid with as still lucky. I had the right kind of little delay as possible." insurance, and for this I can thank my agent. He had told me that windstorms, like fire, can strike any- This is only one of many public services where, and that I owed it to my which Capital Stock fire insurance compa- family to be properly protected nies provide. These companies are repre- like sented by 200,000 agents -men who are against disasters these. in business for themselves. "But what really impressed me Your agent works for your protection NATIONAL BOARD OF FIRE UNDERWRITERS was how my loss was paid. every minute, day or night. He's your quickly A Service Organization Maintained by My agent explained this. Capital neighbor, and can advise you soundly on 224 Capital Stock Fire Insurance Companies all kinds of property insurance. He's as Stock fire insurance companies 85 John Street, New York 38, New York close to you as your phone so check with 222 West Adams Street, Chicago 6, Illinois have a Catastrophe Plan. When any him regularly. 465 California Street, Sen Francisco 4, Calif.

BROADCASTING TELECASTING November 21, 1955 Page 85 GOVERNMENT

the answer to the problems of tv economics. Glared. It has been instrumental in bringing tv DOERFER DISCUSSES Network affiliation may not be the solution, al- to "85% and 90 %" of the people, he said. UHF -VHF PROBLEM though it is now considered a necessity for He continued: successful tv operation, the Wisconsin FCC "A mere rearrangement of the Table of As- member said. FCC official shows concern at signments or its complete abandonment or a Not only is population increasing, which compromise of the principles of free competi- would the NARTB's Dallas meet over sug- change the status of communities in tion merely to relieve some hardship cases future, gestions that Commission pro- but "film and magnetic tape may sub- would not solve the momentous problem now stantially alter the cost of programming," he facing the Commission. Indeed such a course vide minimum of three corn- said. "Mobile units may become more im- in might well frustrate an efficient allocation of parable channels top 100 portant than studios," he added. the spectrum, an equitable distribution of fre- "The preference local news, sports markets as primary solution. strong for quencies and place one of our cherished free- and with other local pictorials blended in high doms beyond recall." CONCERN with suggestions that the FCC pro- grade entertainment on film may relegate the vide a minimum of three comparable channels necessity for network programs for successful in the top 100 markets as a primary solution operation to secondary importance," Mr. Doer - to the uhf -vhf problem was expressed last week fer declared. WBAC Economic Protest by FCC Comr. John C. Doerfer. The FCC cannot regulate the "business" prac- At the Dallas regional meeting of NARTB, tice of network affiliations, Mr. Doerfer com- Denied in Initial Ruling (see story page 46), Mr. Doerfer discussed what mented. That is a matter for Congress, he said. he termed the conflict between the Communica- But, he warned, "I doubt very much that with ECONOMIC INJURY as grounds for protest tions Act's requirement that there be an "equi- such extensive regulation, broadcasting can long against a grant of a second broadcast station table" distribution of frequencies among the remain in the field of free competition. To regu- to a community suffered another setback last states and the "inexorable" law of economics. late network programming is tantamount to week. FCC Hearing Examiner H. Gifford "In the face of present day economics," Mr. regulation of independent station program- Irion, in a Nov. 15 initial decision, denied the Doerfer said, "it might be wholly unrealistic ming-from there to terms and from terms to protest of Robert W. Rounsaville (WBAC to attempt to provide for the development of rate cards." Cleveland, Tenn.) to the grant of a construction 'at least one service to all areas' or 'multiple In discussing suggestions that the Sixth Re- permit there to Southeastern Enterprises services' in more than the first 100 markets. port and Order be scrapped, Mr. Doerfer en- (WCLE). But it would be a serious indictment of both tered a caveat. "Perhaps," he said, "the Sixth Only a fortnight ago, an "economic" protest the industry and the Commission to abandon Report and Order has outlived its usefulness. by WHLN Harlan, Ky., to the grant of another 10% of our population, or 16 million people, Perhaps it should be relegated to the limbo of station to Harlan was proposed to be denied to a second class citizenship so far as television other noble experiments. But those who advo- [BIT, Nov. 14]. facilities are concerned, or to fix an indelible cate its repeal have the heavy burden of proving Last April Southeastern was granted a con- pattern limiting multiple service to those mar- that the objectives can either be reached by a struction permit to operate on 1570 kc, 1 kw kets containing no less than two or three hun- new approach or that they cannot be realized day. WBAC (1340 kc, 250 w unlimited) pro- dred thousand persons without a clear showing under any plan attempting to make use of vhf tested the grant, claiming a new station would that future economics and cost of saleable tele- and uhf channels." degrade service to the community and might vision operation won't permit it." The Sixth Report did serve to expedite the cause both stations to "go under." The Com- In Mr. Doerfer's view, programming may be processing of tv applications, Mr. Doerfer de mission ordered a hearing to determine whether the market could support two stations. "Admittedly one station or the other might fail at some time in the future but this is an observation which could be made about any entrepreneur in broadcasting; it is certainly not "RAISE THE SONG OF HARVEST HOME..." proof of probability that either will do so," Mr. Irion declared. "Further," Mr. Irion pointed out, "it is ele- with this magnificent Thanksgiving music, selected from the SESAC mentary that the Communications Act does not attempt to guarantee survival of any station nor adverse competition and Repertory . . . the Repertory that brings you "the best music in does it postulate that economic loss are to be grounds for denying a America " - license." In the Harlan initial decision, Hearing Ex- aminer Basil P. Cooper found that not enough proof was shown that there would be insufficient advertising revenues to support two stations. Father, We Praise Thee Prayer of Thanksgiving Jack T. and R. B. Helms are 50% owners of WCLE, object of the Cleveland protest, and I Thank My God Rejoice Today With One Accord 50% owners of WHLN, protestants in the Har- lan case. I Thank Thee, Lord Song of Praise, A Three other economic impact cases are pend- ing before the FCC. These involve Laurel, I Will Extol Thee, O Lord Thank You, Lord Miss.; Tipton, Ga., and Statesville, N. C. John and Priscilla Alden Thanksgiving Hymn GOP Says Labor Spent Praise the Lord, Ye Heavens $2 Million in '54 Campaign Adore Him and many more . . . THE Senate Republican Policy Committee in a lengthy report, says organized labor spent $1,978,564 during the 1954 political campaign, mostly for Democratic candidates. The report, taken from financial reports re- SESAC INC. quired to be submitted to the House Clerk by federal law, did not break down the figures to show what amount was spent on radio and 475 Fifth Avenue New York 17, New York tv. GOP officials and candidates have made frequent complaints that labor unions, through their political subsidiaries, have spent the bulk of their political funds on Democratic candi- dates. Page l6 November 21, 1955 BROADCASTING TELECASTING STA TI ONS

"to reasonable proportions" and permit "more BAUDINO ADVOCATES LONGER LICENSES, complete analysis of each report." His proposal on affiliation contracts not only AFFILIATION CONTRACTS FOR STATIONS would extend affiliation terms from two years to five but would permit the signing of such Westinghouse vice president in address at Dallas cites radio -tv outlets' contracts a year instead of six months ahead position under three -year licensing as well as conditions under net- of the starting date. work contracts. "You are all certainly aware of the effect, in today's market, of an affiliation contract A 10 -YEAR license term for radio and televi- most of its existence." He conceded that "there termination on a television station," he told the sion stations;'five -year affiliations with networks, is no point in asking for permanent licensing" Dallas meeting. "In most cases it means severe and voluntary limitations on the amount of and that "we are always going to have to make hardship and in some cases it means ruin... . non- option time a network may use were pro- reports on our operations and live with the In other words, we are operating under the posed last Thursday by Joseph E. Baudino, understanding that the Commission [FCC] can double jeopardy of loss of license and loss of Washington vice president of Westinghouse revoke or refuse to renew a license. network affiliation. In addition there is new Broadcasting Co. He spoke at the Dallas He proposed that the problem be solved by joker in the deck in that many network con- NARTB meeting (story page 46). extending the license term to 10 years; that 10% tracts now contain a 90-day or 60-day cancella- These three changes and a Communications of the stations be required to file complete op- tion clause. Act amendment to free stations from political erations reports with the Commission each year, "The effect of such an extension of network liability were specifically advocated by Mr. the 10% to be chosen by random sampling from contracts would be to strengthen and stabilize Baudino in a speech stressing that the rapid among those which did and those which did not the network affiliate, particularly in tv. We growth of radio and report the preceding year; that upon receipt of want that. The Commission wants it. I be- television make it complaints which investigation indicates are lieve the networks want stability and strength desirable to con- justified, FCC be allowed to call for a full re- in their affiliates too." sider revisions and port on operations from the station involved, Regarding network use of station time over improvements in a and that if FCC finds a station is operating in and above option hours, Mr. Baudino said: violation of regulations "it can require that sta- many current great tion to submit reports each year and be con- "The fabulous success of television as re- rules and regula- sidered on probation with its license subject flected in the demand for time by sponsors has tions. to suspension or cancellation." created the situation where the networks have sold all of their Regarding license Mr. Baudino said this proposal "has not been option time and clients still remain seeking segments beyond those hours. periods, he noted reviewed by our lawyers" but that the advan- that under the pres- tages appeared "obvious" in that "it would re- "It is completely understandable that the three -year term sponsoring networks want to accommodate this ent lieve [licensees] of a major hazard in our busi- `it is hard to attract business but this has an accompanying effect investment capital to ness that is not in accord with the economic upon the time available for local programming situation of today" and "at the same time the in- an enterprise which, MR. BAUDINO and sale. This effect is extremely serious and in addition to its dustry would be supervised in a more effective, difficult for the individual station to live with more than normal hazards, has a possible sen- more efficient way than at present." The plan, because as more and more network time be- tence of death hanging over its head through he said, would reduce the FCC staff's workload comes sold in excess of option hours, there is

Shopper Stopper MINI-STUDIO Brings Station $7000 Net the First Year! NEW PROFITS AND UNLIMITED APPLICATIONS GREATER PROMOTION DJ and live talent shows from remote Morton Henkin, President of KSOO, points such as supermarkets, theaters, Sioux Falls, says: "MINI-STUDIO has nightclubs. restaurants. Originate regu- already brought us $7,000 net in new lar neighboring town broadcasts. Ter- business from out-of-town remotes this rific air and live audience appeal! year. Also, we feel it is bringing us a MERCHANDISING FEATURES valuable new kind of promotion." You can easily sell programs around MINI- STUDIO IS A PORTABLE MINI -STUDIO. offering your clients extra RADIO STUDIO emphasis with promotion in the illumi- nated display compartment. A handsomely designed "showpiece" cabinet housing an amazingly efficient RUGGED AND miniature console. You get big-studio SIMPLE TO OPERATE quality with the "45" playback piped Even a layman can operate it with- into the rugged. high fidelity MINI - out station supervision. Rugged birch mixer. Among the features plywood cabinet (in your choice of Service Mork Pending, U. S. Pat. Off. STUDIO - full size VU meter, mike switch, monitor colors or natural) with 11/4"-thick call speaker, voice and music mixer con- letters. Sturdy electronic section. De- signed to withstand PRICE COMPLETE F.O.B. trols. No other remote equipment is frequent moving. MINI- (except microphone) Sioux necessary with STUDIO. SURPRISINGLY LOW COST Falls, Combining high quality materials with 450 S. Dak. simplicity and utility, MINI -STUDIO is priced lower than many remote ampli- ORDER NOW or fiers. In addition, you get a tested pro- WRITE FOR LITERATURE gram idea plus a unitized radio studio you can take anywhere. SHOPPER STOPPER CO. PAYS FOR ITSELF By adding a small service charge on 134 South West Avenue your time sales, you can amortize your Sioux Falls, South Dakota CONTROL PANEL investment in a short time.

BROADCASTING TELECASTING November 21, 1955 Page 87 STATIONS

a corresponding decrease in not only the pro- ductivity of that particular station but also in McKinnon Named Manager the ability to fulfill the responsibility to serve Of WSGN Birmingham, Ala. its community. BEN K. McKINNON, vice president -general "The industry at large must recognize this manager of WGVL -TV Greenville, S. C., has problem so as to avoid any future need for been named general manager WSGN regulation of Bir- that would fix a limit on the amount mingham, Ala., and will assume his new duties of time which a network could use over and Dec. 1, it was an- above that optioned under the affiliation agree- nounced by James ment. W. Coan, president "Certain programs would be exempt and of Winston -Salem would not be counted in the limitation on the Bcstg. Co., which is amount of network programming which a sta- new operator of the tion can carry. Among these would be major radio station. sporting events, special events of national im- M r . McKinnon portance, elections, and political comment." has been associated In the sequence of his proposed changes, the with WGVL -TV first listed was one "to free the station from since April, 1953, liability for political matter which it must carry and before that was and cannot censor and to simplify the regula- sales manager for Bill Wright Cliff Holman tions governing political broadcasts." WBT Charlotte, MR. McKINNON N. C. He is a grad- Howdy -Doody Mickey Mouse Other areas which he said need examination with a view toward improvement were uate of the U.. of filing of North Stars of financial reports and contracts; operating and Carolina. FUN -O -RAMA program logs; station identifications; mechanical The Winston -Salem Bcstg. Co. on Nov. 9 was 3:30 to 6 p.m., Monday- Friday record and reproductions; sponsored programs granted an assignment of license by the and announcements; program definitions; re- FCC to operate WSGN for a total lease price broadcasts; lotteries, and multiple ownership. of $250,000 with an option at the end of five years to purchase the station for $123,500. The Stars Sell on company also operates WTOB -TV Winston - WHPB Belton, S. C., Starts; Salem, N. C., and WOTV (TV) Richmond, Va. Alabama's Childress General Manager WHPB Belton, S. C., owned by Community H. Leslie Atlass Suffers Broadcasting Co., has gone on the air as a 500 greatest TV station w daytime, independent operation, on 1390 kc. Arterial Attack in Chicago General manager H. LESLIE ATLASS, vice president in charge of the new station is of CBS Central Div. and general manager of Jimmy Childress, WBBM -AM -TV Chicago, was reported resting onetime owner of easily last week after being stricken Wednesday WIFM Elkin, N. C., evening. UP KIT and formerly vice president and gen- Mr. Atlass was revived by an inhalator Birmingham eral manager of squad in his Ambassador East hotel room. H. WHCC Waynesville, Leslie Atlass Jr., son of the CBS executive and Every afternoon Two and a half full N. C. Other staff program director of WIND Chicago, quoted hours, jam -packed with fabulous en- members include Jim a physician's diagnosis as a "spasmodic arterial tertainment- that's FUN -O -RAMA! Brownell, commer- condition." Mr. Atlass has suffered four major (What a place for announcements!) cial manager: heart attacks in the past nine years. Bill gets going with Channel 13 Charles Smith, pro- and Theatre (Loony Tunes, Little Ras- MR. CHILDRESS gram director, cals, an exciting serial). Tip -Top Mrs. Grace Brissey, WMAQ, WNBQ (TV) Chicago Clubhouse where Cliff works his receptionist. magic and puppets. Howdy -Doody Community Broadcasting Co. principals are Name Whalley to New Post is in color. Mickey Mouse Club Cleatus Brazzell and Otto McDonald, who also own WELP Easley, S. C. APPOINTMENT of John F. Whalley to the winds up the show. -O FUN -RAMA newly -created post of director of business affairs -the mostest of the biggest and the and bestest! and financial planning for WMAQ WNBQ WABC -TV Promotes Rice (TV) Chicago was announced last Tuesday by Henry T. assistant general manager. GEORGE RICE, film director of WABC -TV Sjogren, You can SELL New York, has been A 25 -year veteran of NBC in Chicago, Mr. appointed program Whalley has been serving as director of opera- Your Products director, reporting tions for the two stations. He joined WMAQ to Robert L. Stone, as office manager in 1930 and later became busi- to Alabama general manager of ness manager for WMAQ and controller for folks the ABC o&o outlet. both WMAQ and WNBQ. Before 1930 he was Mr. Rice, who suc- associated with General Electric Co. ceeds Adrian Rod - If you TELL ner Jr., will retain his duties as film buyer for the station. Killgore Buys WKXV Knoxville them on programs Before he joined SALE of 1 kw daytimer WKXV Knoxville, WABC -TV in Au- Tenn., by Roy S. and Tom Carr to H. Scott they enjoy seeing gust 1954, Mr. Rice week. was film director of Killgore for $100,000 was announced last MR. RICE Mr. Killgore owns WARE Ware, Mass., and Represented by WBKB (TV), the network's Chicago station. WKXL Concord, N. H. He is a consulting Succeeding Mr. Rice as film director is Tak radio engineer. Negotiations for the sale of the BLAIR -TV Kako, WABC -TV film editor. Mr. Kako Knoxville daytimer were handled by Paul H. joined WABC -TV (then WJZ-TV) in 1950. Chapman, Atlanta. Page 88 November 21, 1955 BROADCASTING TELECASTING Charles Burge Appointed U. S. senator was author of the McFarland STATION PEOPLE Amendment to the Communication Act, un- Sales Manager of KMOX seated Mr. Pyle in the 1954 elections. Ewart M. Blain, sales staff, KYW Philadelphia, named acting sales APPOINTMENT of Charles Burge as sales North Dakota Broadcasting manager, succeeding manager of KMOX St. Louis, Mo., has been Robert H. Teter who announced by Makes Personnel Changes moved up to general Robert Hyland, the manager Oct. 1. Mr. station's genera l SEVERAL personnel appointments have been announced for the North Dakota Broadcasting Blain was formerly manager. sales Mr. Burge entered Co. by Judy Lawton, operations manager. North director of radio in 1940 with Dakota operates KXJB -TV Valley City- Fargo, WEEU -TV Reading, KFVS Cape Girar- KSJB Jamestown, KCJB -AM -TV Minot and Pa. W. L. Nave, -TV deau. Mo. He since KBMB Bismarck. KYW engineering Appointments were has served as assist- Cis Hadley, KCJB -TV department, named program director; ant sales manager Barbara Curran, promotion chief engineer. for KXOX St. Louis manager; Hal Kennedy, news and special events director; Ro Grignon, Sheila Porterfield, and KWK St. Louis. production manager; Jean Jones, continuity director, all KXJB; Dennis WIP Philadelphia, to He is a member of Falk, producer -director, KYW as promotion the St. Louis Assn. and Pete Evenson, pro- gram both Mfrs. coordinator, KBMB -TV. MR. BLAIN assistant. MR. BURGE of Representa- tives and is active in Variety Club work.

WSB Stations Promote Daugherty, Holbrook C. F. DAUGHERTY, for 24 years chief en- gineer of WSB- AM -FM -TV Atlanta, Ga., has been named manager of the facilities division, a newly- created position to handle the physical assets of the station, according to John M. Out - ler, general manager, who made the announce- ment yesterday (Sunday). Robert A. Hol- representing brook moves up from assistant to chief en- gineer, replacing Mr. Daugherty. RADIO WSB is building a new $1.5 million plant representing TELEVISION bi national MR. DAUGHERTY MR. HOLBROOK advertising which will be ready for occupancy about Jan. 1. NEW YORK Mr. Daugherty joined WSB in 1922, six CHICAGO representatives .. . months after the station went on the air. Since DETROIT with 11 then he has built or supervised construction of DALLAS six ever -larger transmitters, including the fa- offices from cilities in the new building. Mr. Holbrook ATLANTA WSB in 1932, a joined after short stint with t CHARLOTTE coast to coast RCA in Atlanta. ST. LOUIS i MIAMI Broadcasters Win, Lose MEMPHIS In Municipal Elections LOS ANGELES TWO broadcasting executives were affected di- SAN FRANCISCO rectly by Nov. 8 elections. Democratic Mayor Earl J. Glade of Salt Lake City, a board member and minority stock- holder of KSL-AM -FM -TV there, lost the mayoralty election in that city to his GOP op- ponent, Adiel F. Stewart. In Phoenix, Jack Williams, program director and part owner of KOY there, was elected mayor in a non -par- tisan election. Other public figures in Phoenix radio and tv are former Gov. Howard Pyle, now an ad- ministrative aide to President Dwight Eisen- hower and on leave as vice president -program director of KTAR Phoenix and the Arizona Broadcasting System, and Gov. Ernest W. Mc- Farland, president of KTVK (TV) Phoenix. Democratic Gov. McFarland, who as a former BROADCASTING TELECASTING November 21, 1955 Page 89 STATIONS

Roy D. Shotts, national sales manager, KTRM Lloyd B. Gibson, former sales manager, WBBF Beaumont, Tex., appointed station manager. Rochester, N. Y., to WHAM Rochester sales K -JO staff. Steve Zinn, WTVT (TV) Tampa, Fla., returns to WITV (TV) Fort Lauderdale, Fla., as sta- Arthur T. Jones, news editor and account execu- tion manager. He was formerly operations tive, WFOX Milwaukee, to WISN Milwaukee SELLS manager of WITV. as account executive. Ray Prober' appointed FOR stage manager, WISN -TV. H. A. Bridge Jr. named director of operations, THESE FOLKS KMHT Marshall, Charles M. Conner, account executive, WOOD - Tex. A 25% stock- AM-TV Grand Rapids, Mich., to WTCN -TV holder in station, Minneapolis -St. Paul. Both are Consolidated WHY NOT YOU? Mr. Bridge formerly Television stations. served in U. S. Navy producing ràdio-tv Bill Cannady, Cleveland, Ohio, newscaster, to LAGER BUSCH programs. KNCM Moberly, Mo., to direct expansion of CANADA DRY station news coverage, special events and KLEENEX Ramon J. Stoupal, publicity. Conn Agency, Cleve- RINSO David A. Lindsey, national advertising manager, land, Ohio, to WSRS PHILCO Omaha World Cleveland as promo- Herald, appointed tion director. MERCURY promotion manager LINCOLN- of WOW Omaha. MILLER HIGHLIFE MR. BRIDGE Lou Corbin, director special events, OLD GOLD of WFBR Baltimore, appointed news director. Robert J. Dean, VASELINE K M J- T V Fresno, COCA -COLA William Hedgpeth, program department director Calif., to WFIE -TV of administration, WTOP- AM -FM -TV Wash- Evansville, Ind., as TEA ington, appointed film director, .WTOP-TV. general sales man- TENDERLEAF Joseph P. Dowling, Headley -Reed Tv, N. Y. ager. WESTINGHOUSE station representative, to WTOP -TV as director U.S. ROYAL of sales promotion. Richard Fraley, local SALT sales representative, STERLING John E. Surrick, assistant to president, WAKR- MR. LINDSEY KFH Wichita, Kan., SURE -JELL AM-FM-TV Akron, appointed sales manager, KTSW Emporia, Ohio, to WPEN Kan. PAINTS Philadelphia as local PITTSBURGH Clark Kelsey Jr., recently discharged from SARDINES sales manager. He MAINE formerly served as U. S. Air Force, to sales promotion- research KARO SYRUP vice president- gener- staff of WBBM Chicago. Chuck Acree, enter- CARLING'S ALE al manager, WFBR tainer, signed by WBBM for new series of pro- FROZEN FOODS Baltimore, Md., and grams, Something to Think About. Kenneth BIRDSEYE was first president of Dobbs, assistant director, NBC-TV New York, Maryland -D. C. Ra- to WBBM production department. dio & Tv Broadcast- Frank Delfino, WICC Bridgeport, Conn., an- ers Assn. nouncer, to WRCA New York as staff an- nouncer. Robert S. HaBock, MR. SURRICK KPTV (TV) Port- Beth Norman, former program director and land, Ore. to KLEW- broadcaster, KYA San Francisco, began new TV Lewiston, Idaho, as production manager. weekly program on KABC Los Angeles, Nov. Robert O. Edward, program director, KLER 6. Lewiston, and Gene Wilson, KLER chief en- gineer-announcer, both to KLEW -TV as an- John Corcoran, WPEN Philadelphia news com- nouncers- engineers. Mrs. Hilda Meek, former- mentator, resigned to devote full time to his ly of Spokane, Wash., to KLEW -TV as secre- restaurant business. Joe Brooks, publicist, to tary-receptionist. staff of WPEN 950 Club. Rod O'Connor, Hollywood actor -announcer, to Gene Holl, WCOL Columbus, Ohio, to WTVN KUTV (TV) Salt Lake City for two daily that city as staff announcer. shows. 74.6 °ó OF THE ENTIRE BUYING Mrs. Jack Gordon debuted on WOOD -TV POWER IN THE SURROUNDING Lee Bery, newscaster, WOW Omaha, to KOA Grand Rapids, Mich., Nov. 7, as "Miss Jean" on Denver as night news editor. Romper Room show. TEN COUNTY AREA IS WITHIN 20 MILES OF OUR TRANSMITTER. Carl Getschell, account executive, WOR New Harry Endo, former announcer for KTLA York, to sales staff, WOR-TV New York. (TV) Los Angeles and KRCA (TV) that city, to A Leoding Independent KGMB -TV Honolulu as producer- announcer. In The New South Harry W. Marble, CBS newsman, to WGAN- AM-TV Portland, Me., news staff. Ellen Kehoe, radio sales dept., WTOP Wash- ington, D. C., promoted Allen Davis, announcer, WNIX Springfield, Vt., to WTOP- AM -FM- TV music librarian. K -JOE to program director. Fred C. Stearns Jr. man- See FORJOE for ager, WTSV Claremont, N. H., to WNIX as Mrs. Norma Galloway, secretary, Huntington sales manager. (W. Va.) Memorial Field House, to WHIN -TV Forrest N. Morgan Jr., news-continuity director Huntington sales and merchandising department. WKBR Manchester, N. H., to WCCM Law- John Gary, baritone, to WDSU-AM -FM -TV rence, Mass., as program manager. New Orleans. K -JOE Charles R. Mail let appointed production man- Wendell D. Palmer, continuity manager, Richmond, Va. He formerly 1000 WATTS DAYTIME ager, WRNL WTMJ -AM -TV Milwaukee, appointed assistant capacity at WFLO Farm - served in managerial to Bruce Wallace, public service and promotion NON -DIRECTIONAL and Lynchburg, Va. ville, Va., WWOD manager. William F. McCormack promoted to Jim Lucas, account executive, WSRS Cleveland, continuity manager and Richard C. Thomas SHREVEPORT,LA. Ohio, to KCSB San Bernardino, Calif. assigned to sales contact work.

Page 90 November 21 l "! ' 5 BROADCASTING TELECASTING NETWORKS

CBS RADIO NAMES FEIN, BECKER V. P.s Radio network names execu- tives to promotion- advertising- information and business af- fairs posts. Sales personnel named to new jobs. ELECTION of Irving A. Fein and I. S. (Zac) Becker to newly created CBS Radio vice presi- dencies was announced Tuesday by Arthur Hull Hayes, CBS president, who said the ap- pointments point up expanding operations of the past few months. Mr. Fein, formerly director of public rela- tions in Hollywood for the network, will take charge of sales promotion, advertising and press information, effective next Monday. Mr. Becker, who for a few months in 1952 was vice president in charge of business affairs for CBS Radio, returns to that post, effective immediate- MACHLETT ly. He will continue to oversee Air Features Inc., a CBS property that packages radio shows, Now of which he was president before his return to the business affairs position. Makes In other changes, it is being announced Today (Monday) that Bok Reitzel, manager of Available the Detroit office of CBS Radio Network Sales, is taking a year's sabbatical and will be re- a placed by Bill Firman, now in the Chicago office of network sales; and that the post of r ew Pacific Coast network sales manager, vacant 736 The Machlett 5736 sets a new since Mr. Reitzel's move to Detroit about a standard of reliability for this year ago, is being reactivated "in recognition of the increasing importance of the West Coast in broadcast tube -the ML -5736 incor- E the network sales picture" and will be held by lectron porates these design improvements: t ube Precise and stable alignment of electrodes: ¢ or . . . for uniform operation, and to prevent cathode -grid shorts Brazed radiator construction: F nal Stage 5 kW FM Trans - to eliminate hot -spotting and its effects rr itters The Machlett quick "seal -in" D river Stages 5 kW and 50 kW process: A M Transmitters (The final "seal -in" of the tube MR. BECKER MR. FEIN is made in seconds by R -F heat, D H.F. river and Final Stages rather than in minutes by con- Jack Donahue. Mr. Donahue has been with CBS since 1941, since February as an account C ommunications Transmitters ventional flame heat.) executive in the Chicago office and before that to assure contaminent -free, as manager of the San Francisco office of CBS stress -free tube: and to assure Radio Spot Sales. His headquarters will be in Los Angeles. non -poisoned cathode Mr. Fein was director of advertising and publicity for Amusement Enterprises Inc. when that organization was purchased by CBS in 1948, and came over to the network at that time. In 1951 he became director of publicity and exploitation for CBS Radio in Hollywood. MAKE YOUR NEXT REPLACEMENT - The ML -5736 This was followed in 1953 by his appointment as director of public relations there. 1 (Replaces directly any make 5736) . . . Mr. Becker was vice president in charge of business affairs at CBS Radio from Aug. 7 to Dec. I, 1952, and held the same post with CBS - TV a year prior. He first became associated s-. with CBS in 1934 as business manager and Inc., then assistant director of Columbia Artists Available nationally from the a CBS division. He was moved into assistant director of operations at CBS in 1942 and in Graybar Electric Company another round of promotions became director of operations in 1948. Henry Howard, who had been director of business affairs for CBS Radio, last week was MACHLETT LABORATORIES, INC., SPRINGDALE, CONN. named to a new post with CBS -TV (see story MACH LET page 92). BROADCASTING TELECASTING November 21, 1955 Page 91 NETWORKS

desk and office furnishings. On a sofa were INGENUITY MARKS GETTYSBURG TELECAST unhung paintings of Washington and Lincoln, plus a group photo including Secretaries Dulles, CBS -TV crew uses unconven- Humphrey and Wilson. tional methods to bring exclu- A radio -tv -press room has been set up in a sive showing of Eisenhower's basketball court behind the Hotel Gettysburg. Around 100 correspondents and technicians are new office. Town becomes stationed in the little town, which is having the communications center. most excitement since the famed Civil War battle. AN ELABORATE new communications center The radio -tv -press room has Western Union set up at Gettysburg, Pa., radio, tv and for equipment capable of handling 50,000 words an press correspondents had a workout last Tues- hour plus wire photo and dark room facilities. day when CBS -TV presented an exclusive tele- Two news conferences are held daily by cast of President Eisenhower's new office. James C. Hagerty, White House radio -press A CBS crew headed by Ted Ayers, CBS -TV secretary. The office of the Gettysburg College Washington executive producer, utilized a president was selected last week by Robert rented Ford as a remote unit to patch up a Montgomery, NBC -TV producer and President circuit for the network feeds. The feature was Eisenhower's radio -tv adviser, as a studio site carried live four times, starting with the Charles for Presidential telecasts and film programs. Collingwood Morning Show and winding up on the two Douglas Edwards news telecasts in the evening. Eight Hours of 'Monitor' The CBS -TV technicians, including technical To Be Dropped After Jan. 1 director Sandy Bell, New York, and Lou Scanna and Carl Prince, strung a one -inch co- AN EIGHT -HOUR segment- midnight Satur- axial cable from the President's office in the GIMMICKS galore were used by this quar- day to 8 a.m. Sunday -of NBC Radio's week- post office building across a main thoroughfare tet to set up a telecast from President end service, Monitor, will be dropped after Jan. to the rented car. Power was obtained from a Eisenhower's Gettysburg office. L to r: Ted 1, it was disclosed last week. dentist's air -conditioning unit. The coaxial Ayers, CBS Washington executive pro- NBC spokesmen said the discontinuance was decided because not enough the radio cable was strung back across the street and over ducer, who directed pickup; Lou Scanna, of network's affiliated stations were picking up the several roofs to the American Legion building crewman; Carl Prince, cameraman; Sandy segment for broadcast. where AT &T has a tv and audio control center. Bell, technical director. For the evening telecasts, the crew masked Monitor now runs continuously each week- street lights and traffic signals, and lighted the commentary. They described the President's end from 8 a.m. Saturday to midnight Sunday. building from lamp sockets in a nearby home. office and reception room from memory, listen- Lew Shollenberger, CBS Washington associate ing in three blocks away on the camera cues Robert E. Sherwood Dies director of public affairs, and Wells Church, fed by Mr. Ayers. CBS Washington correspondent, handled the The pickup gave a view of the President's FUNERAL services for Robert E. Sherwood, 59, Pulitzer prize -winning playwright and author, were conducted in New York last Wednesday following his death Monday as re- sult of a heart attack. Mr. Sherwood was signed by NBC in January 1953 to write nine MOST ADVANCED REMOTE original one -hour television plays over a five - year period. Two were presented, "The Back- bone of America" on Dec. 29, 1953, and "Diary" on Sept. 20, 1954. In February of this year NBC released him from the contract in CONTROL EVER DESIGNED response to his desire to devote himself almost exclusively to writing for the legitimate the- atre and motion pictures. GET THE FACTS, WRITE US TODAY CBS News Plans Shift Interested in cutting operational costs? Rust's two THREE CBS foreign correspondents be new remote control systems con save your radio will shifted next F. station thousands of dollars each year! New March, John Day, director of week. custom- engineered designs, for both directional CBS News, said last Bill Downs returns to Washington and non directional transmitters, offer depend- after having served in Rome ability and performance never before achieved. for more than two years; Winston Burdett, cur- assigned to to Why not investigate the possibilities for your rently London, will return Rome station? where he had been CBS' correspondent, 1948- 1951, and Alexander Kendrick, now on roving assignment in Africa, returns to his former post in London. WORA -TV Joins CBS -TV industrial co., inc. AFFILIATION of WORA -TV Mayaguez, P. R., with CBS -TV as a non- interconnected 130 SILVER STREET outlet was announced last week by Herbert V. Akerberg, CBS-TV vice president in charge of MANCHESTER, N.H. station relations. WORA -TV (ch. 5) is owned and operated by Radio Americas Corp., of which Alfred R. de Arellano Jr. is president.

Army -Navy Game on MBS 24 FUNCTION 10 FUNCTION FOR THE 14th consecutive year, MBS will SYSTEM SYSTEM cap its football coverage season with the play - Recommended for use in di- Recommended for use in non - by -play of the 56th annual meeting of the rectional and multi- Iransmit- directional installations where ter installations to Army vs. Navy from where up no more than 10 control and Philadelphia's Municipal 24 control metering func- and metering functions are re- Stadium Nov. 26. Sponsor is the Allstate In- tions are required. quired. surance Co., Chicago, through the Christiansen Co., Chicago. Page 92 November 21, 1955 BROADCASTING TELECASTING CBS Radio Affiliates Schedule Board Meet Advertisement A SPECIAL all -day meeting of the board of directors of the CBS Radio Affiliates Assn. with key executives of the network will be held Dec. 8 in New York, Kenyon Brown of KWFT Wichita Falls, Tex., chairman of the affiliates From where I sit board, and CBS Radio President Arthur Hull Hayes are announcing jointly today (Monday). The meeting reportedly will be devoted to a ¿s Joe Marsh general discussion of subjects of common in- terest to the network and its affiliates. In re- questing the meeting, the affiliates group was said to feel such a session at this time would be especially productive because, unlike a number of earlier meetings, there are now no specific negotiations in progress -"no issues at stake" - to limit the joint quest for ways of improving network service and network -affiliate relation- ships. It also was pointed out that the meeting Last Word in is timely in that it will be the first since the 1955 -56 affiliates board was elected in Detroit in September [BT, Sept. 19]. Farm Machinery In addition to the day -long session, a dinner party will be held the evening of Dec. 8. The 1955 -56 affiliates board consists of Mr. Curly Lawson was first in this area to Brown, who represents District 8 and who suc- ceeded John Patt of WJR Detroit as chairman; use one of those roadside vending ma- J. Maxim Ryder, WBRY Waterbury, Conn. chines. He's sold milk and eggs in one (District 1), who is secretary- treasurer of the board and who replaced Arnold Schoen, WPRO about a year now, and recommends Providence; George D. Coleman, WGBI Scran- them highly -but with reservations. ton, Pa. (District 2); Donald W. Thornburgh, WCAU Philadelphia (District 3), who replaced "Mine's the latest model," says C. T. Lucy, WRVA Richmond; John M. Rivers, -in refrigeration WCSC Charleston, S. C. (District 4); F. C. Curly. "Built unit - Sowell, WLAC Nashville (District 5); Charles heater-an automatic sign turner -on C. Caley, WMBD Peoria, Ill. (District 6); Hugh B. Terry, KLZ Denver (District 7); Saul Haas, for night. Takes any combination of KIRO Seattle (District 9); Worth Kramer, WJR, even gives change!" who succeeded Mr. Patt as director -at- large; coins Frank P. Fogarty, WOW Omaha, who succeed- "However," he warned, "those ma- ed Victor A. Sholis, WHAS Louisville, as di- rector -at- large, and George B. Storer, Storer chines aren't cheap to buy ... or op- Broadcasting Co., who continues as director -at- erate. They run about $3500. If you're large. CBS Radio representatives at the meeting will not on the main highway like I am- be President Hayes; Administrative Vice Presi- where lots of city people pass -you'd dents James M. Seward and J. Kelly Smith; better stick to the old methods." Station Relations Vice President William A. Schudt Jr., and Station Relations Manager Ole From where I sit, you have to ad- Morby. CBS Inc. will be represented by Richard Salant, vice president. mire Curly for his pioneering spirit. Of course, there's also plenty to be said 'Queen for a Day' to Tv those who tend to stick to the old ACQUISITION by NBC-TV of the exclusive for tv rights to Queen for a Day was announced proven methods. People's ideas differ last week by Thomas A. McAvity, vice presi- dent in charge of NBC -TV. The program is on the subject -on any subject. Like set to be carried during the day at a time not you may always drink buttermilk with yet determined. Mutual carries the Queen for a Day radio show (Mon.-Fri., 11:30 a.m.-noon your meals ... while a glass of beer's EST), which the network last week renewed the "automatic" choice with me. for the 1 Ith year. Robert Monroe, MBS vice president in charge of programs, said the pro- gram would continue to be scheduled on Mu- tual's morning program block.

NETWORK PEOPLE Herman Lewis, former editor, Burbank (Calif.) Independent, to NBC press and publicity de- age 1/4444. partment, Hollywood. Robert A. O'Connor, formerly with MBS en- gineering staff, to radio frequency division of CBS -TV engineering department. Copyright, 1955, United States Brewers Foundation Stan Morris, publicist, ABC -TV Hollywood, appointed trade news editor for ABC -TV Western Div.

BROADCASTING TELECASTING November 21, 1955 Page 93 PERSONNEL RELATIONS MANUFACTURING AFTRA ANNOUNCES SCATTER PROPAGATION MAY BE NEW WELFARE PLAN DETAILS of what were called "the first na- MEANS OF LONG -DISTANCE TV tional welfare and pension plans for the enter- Fledgling art could open door that these conditions are reliable enough to tainment industry" were announced last Thurs- the extent that they can be utilized for long day in New York by trustees of the American to intercontinental television in distance communications. Federation of Television & Radio Artists pen- near future, according to fore- Leaders in this experimentation were Na- sion and welfare funds. The plans cover live casts at Washington seminar tional Bureau of Standards, Lincoln Lab. of television performers from coast -to- coast, in- the Massachusetts Institute of Technology, Bell cluding those earning as little as $1,000 a year on vhf -uhf distance coverage. Labs., Collins Radio Co., RCA, and the mili- and those earning more than $100,000. A NEW door is opening for long distance tv. tary services. The program will be entirely financed by The day may not be far off when intercon- The scatter signals are of minute strength. ABC, NBC, CBS, television producers and sta- tinental tv is an actuality. They require high powered transmitters and tions and other companies who employ per- The means? Forward scatter propagation. large, extremely high gain, directionalized an- formers in accordance with contracts signed Latest advances in the fledgling art of for- tennas. These signals are refracted earthward in November 1954 between the industry and ward scatter communications were revealed from both the ionosphere and the troposphere. AFTRA. The employer contributions are equal last week in Washington at the first seminar on Both of these atmospheric layers act somewhat to 5% of the gross pay of the performers. this method of reliable vhf -uhf distance cover- like a mirror to radio signals but it long was Contributions to the reserves of the funds, age. The seminar was held under the auspices believed that the vhf and uhf radiations were made since Nov. 15, 1954, amount to more than of the Institute of Radio Engineers and the not reflected in usable strength by these ionized $1.6 million as of Nov. 1, 1955, according to an George Washington U., Washington. It at- blankets. The reflective capabilities of the AFTRA spokesman. tracted more than 500 scientists and engineers ionosphere long have been used for short wave, Under the welfare plan, each performer who from all over the U. S. overseas communications. It is also the means earns at least $1,000 a year will remain insured The seminar heard two dozen papers on by which clear channel standard broadcast sta- for the subsequent year, even if he has had no various aspects of scatter propagation. It also tions accomplish major land coverage. work in that latter year. Each performer will heard: have life insurance of $3,000; accident, death Dr. Allen B. DuMont forecast that trans- Findings of Experiments and dismemberment insurance of $3,000; Blue oceanic tv is at hand -via a chain of scatter In the experiments on scatter propagation it Cross hospitalization for the member and his relay stations marching up the eastern coast of had been found that vhf frequencies (25 -60 family; full maternity benefits, and major medi- North America and over the Great Circle mc) using the ionosphere can be transmitted cal expense insurance up to $5,000 for the per- route to Greenland, Iceland, and Great Britain. from 1,000 to 1,500 miles or farther regularly former and the same amount for each of his Each station would cover 200 -300 miles, Dr: and reliably. Uhf frequencies (300 -5,000 mc) eligible dependents. DuMont explained, using uhf frequencies and and the higher vhf wavelengths (above 100 mc) The AFTRA pension plan will make annuity signal ricochets from the troposphere. can be used in conjunction with the troposphere payments available as early as age 55, and con- FCC Comr. Edward M. Webster acknowl- to encompass distances up to 300 miles. tains optional benefits to continue lifetime pen- edge that the growth of scatter systems would At the present time there is some question sion coverage to widows, widowers, or children undoubtedly have an impact on spectrum al- whether the ionospheric -vhf technique is capable of retired performers. It also provides death location. He warned scatter advocates not to of handling wide band intelligence (such as benefits if the artist dies before retirement or plunge into the commercial use of these new television signals). during the early years of his retirement. modes of transmission until something more Bell Labs' propagation expert Kenneth Bul- Payment of welfare benefits will commence is known of what frequencies are best and lington told BC' that he did not see "any possi- Jan. 1, 1956, and pension benefit payments on answers are at hand on what to do with radio bility in the next decade or more for a single Jan. 1, 1958. Under both plans, eligibility will services they may displace. hop trans -oceanic television relay." be based on employment in the live television Tremendous powers would be required, he industry, rather than with a particular producer Called 'Freak' Reception pointed out, and the problems of fading, or company. Until recently, the phenomena of receiving distortions, ghosting and other faults would The funds are governed by a board of trus- vhf and uhf signals at great distances were con- indicate that the question of reliability may tees, consisting of an equal number of industry sidered propagation aberrations. It was be- be insurmountable. and union representatives. The principal union lieved that the vhf and uhf frequencies per- In his talk before the Sigma Delta Chi trustees are Frank Nelson, national president mitted line of sight transmissions only. Depend- convention in Chicago two weeks ago, William of AFTRA, and Clayton (Bud) Collyer, first ing on the location of the antenna and the R. McAndrew, NBC director of news, dis- vice president. The appointment of an addi- power generated, these run from 40 to 60 miles. cussed the possibility of "brute force" scatter tional trustee to take the place of the late Indications of a vhf or a uhf signal beyond the transmissions for trans -oceanic tv. He disclosed George Heller, former national executive sec- horizon were characterized as "freak" propaga- that at the present level of development, such retary of AFTRA, is pending. The union tion. It was agreed that during certain portions a feat would cost $10 million [BT, Nov. 14]. alternate trustees are Alex McKee, acting na- of the day or of the seasons there was more "Obviously," Mr. McAndrew said, "that is executive tional secretary; Raymond A. Jones, "freak" reception than at other times. This is an impossible price. But it will not be long Chicago executive secretary, and Claude L. particularly true during the seven -year sunspot before the figure will be practical." Los McCue, Angeles executive secretary. The cycle, which is at one of its peaks now. The probability of using a chain of relay principal industry trustees are Edward G. Only lately, however, has it been determined stations, utilizing uhf frequencies and tropo- Wilson, vice president and general counsel of J. spheric propagation, is closer to realization, the Walter Thompson Co.; I. S. Becker, president experts stated. of Air Features Inc. and vice president of CBS Mr. Bullington referred to a video picture Radio; and Emanuel Sacks, vice president of Tv Before the Storm which had been sent over a 188 -mile path RCA -NBC. The alternate industry trustees are between Holmdel, N. J., and Round DR. ALLEN B. DUMONT is a yachting Hill, David Miller, vice president and general counsel South Dartmouth, Mass., on 5,000 mc using enthusiast. His boats have been virtual and of Young & Rubicam; Mrs. Geraldine Zor- 300 w transmitter and 28 -ft. parabolas at the floating tv laboratories. Last week, in ad- baugh, general counsel, ABC, and Gordon transmitting and receiving end. This was done dressing participants in the scatter semi- Gray, general manager, General Teleradio Inc. by Bell Labs. and MIT, he explained, and nar in Washington, he reported that tv proved that wideband signals could be trans- can be an effective storm warning de- mitted over a tropospheric scatter AFTRA Vetoes Agents' Fee vice. medium. There are still problems, it is said. These "I have found," he said, "that ab- THE American Federation of Television & Ra- include such things as determining whether are a dio Artists in Hollywood has voted to prevent normal tropospheric transmissions there is excessive ghosting, whether the signal most effective storm warning. Invariably. talent agents from collecting fees on live tv or levels vary with distance and climate, overcom- when strong [tv] signals are radio assignments negogiated at the minimum exceptionally ing receiver noise, and the question of eco- pay scale. The chapter turned down a proposal received from stations more than 75 miles nomics. distant, a storm or general fog condition to have the national AFTRA board reconsider Basic to the extension of scatter use is the can be expected within hours." a rule prohibiting collecting of fees at minimum eight question of economics. Whether it is econom- scale. It also voted $5 fines for members not Yachtsman, man your tv receiver! ically practicable to use the scatter technique - reporting transcription or recording dates. with its requirements of high power and large, Page 94 November 21, 1955 BROADCASTING TELECASTING high -gain, highly directionalized transmitting and receiving antennas for intercity tv relaying as against the shorter, line of sight microwave relays (30 -60 miles apart) already in existence, is an unknown factor at this time. The Washington consulting engineer John Creutz, associated with E. C. Page Communications SARKES in forward scatter development, is dubious. FILM'S It would cost a telecaster about $20,000 to put in his own microwave link over a 200 -mile TARZ IAN distance, he pointed out to BC' last week. To do the same thing with forward scatter, SYSTEM including the transmitter, antennas, and the 0 complex receiving equipment, would cost close to $500,000. "It's like using an elephant to pick up a toothpick," he said. Scatter systems have been operating in the far north connecting military bases in Canada and Greenland, it is understood. Such systems are also planned for ship -to -shore circuits in conjunction with the Texas tower radar plat- forms being built off -shore U. S. These are all narrow band communications circuits (tele- graph and voice), it is understood. The major commercial scatter circuit sched- uled to begin operation in about a year is that being constructed by AT &T to establish multi- channel voice communications over the Florida Straits, between Miami and Havana. This is a distance of 300 miles. AT &T received authority to construct this facility under experi- mental authority from the FCC. In its applica- tion, the Bell company stated that it hoped to test out the relaying of tv programs also.

Military Use In the military usage, it was pointed out, the extra expenses of scatter systems are offset by the necessity to traverse major uninhabited, mountainous land terrains and large water In an effort to achieve the finest in TV film quality at a reasonable areas. Fewer intermediate links -with reduced price, Sarkes Tarzian engineers designed this complete film reproduc- equipment and personnel requirements -are also helpful in justifying the cost, it was stated. tion system. In his discussion last week, Dr. DuMont The Tarzian designed, 16 mm. film projector incorporates many think we are on fairly secure declared: "I features usually found only in the most expensive machines. The vertical, ground when we assume that uhf signals incorporating sufficient information for tele- panel -type construction of this well -styled system permits exceptional vision pictures will be able to be transmitted accessibility for maintenance. And, the special design permits long light satisfactorily for distances of 300 miles." application time which produces the ultimate in fine quality film repro- He continued: "... the really important potential for the duction when used with the Vidicon film camera. use of scatter transmission [for tv] must be in The Vidicon film camera, when operated with the special multi- areas where it is impractical or impossible to the has lines install microwave or cable. No great vision plexer provided with package, more than 600 horizontal or imagination is required to come very resolution, with no shading problems and no secondary reflections. this new quickly to the conclusion that method To complete the complement of this outstanding package, there is for long -range transmission makes trans- oceanic television possible... 'Forward scatter' the remarkable automatic slide projector which holds 100 slides, anyone very definitely gives the industry the tool by of which can be selected in any sequence. You can buy the complete which it can be accomplished." package, consisting of two 16 mm. film projectors ... 1 automatic slide Referring to the proposals for linking the North American continent to Europe, Dr. projector ... Vidicon film camera chain ... multiplexer ... and all DuMont declared that Congress ought to study pedestals for approximately the price of the old Iconoscope film camera the feasibility of immediately establishing such alone, $12,400. a trans-Atlantic hookup. He alluded to the Unitel Inc. proposals (William S. Halstead and associates) which envisage a chain of relay Write for detailed information stations from the U. S. into the Canadian east coast and thence eastward over Greenland, Iceland, Faeroe Island and Great Britain. In Sarkes Tarzian, Inc. 1953, Sen. Burke B. Hickenlooper (R- Iowa), chairman of a Senate Foreign Relations sub- BROADCAST EQUIPMENT DIVISION committee, heard Mr. Halstead and others dis- Bloomington, Indiana cuss their NARCOM (North Atlantic Relay Communications System) proposal. This was on the agenda of the short -lived Commission on BROADCASTING TELECASTING November 21, 1955 Page 95 MANUFACTURING

International Telecommunication3, established by a 1953 Senate resolution (S. J. Res. 96). This SATELLITES AS TV RELAY POINTS PONDERED commission never received an appropriation. earth satellite." He explored Dr. John R. Comr. Webster, who was the keynote speaker Man -made vehicles circling Pierce's theory that the earth satellite program at the two-day seminar, called attention to the earth could serve to beam tele- will aid transoceanic communications on earth fact that there were no non -government fre- vision programs across the with two systems: quencies available for fixed services in the 30- (I) consisting of enough satellites in rela- 60 mc band, and only a few bands available ocean, General Electric engi- tively near orbits so that one of them is al- in the area above 100 mc. These bands are neer tells American Rocket So- ways in sight at transmitting and receiving lo- pretty well occupied, he pointed out. Fm ciety meeting. cations, and (2) a single satellite 22,000 miles broadcasting occupies the 88 -108 mc region, above earth and visible to all inhabited earth and tv parts of the vhf and uhf portion of the POSSIBILITY of utilizing man -made satellites spectrum. as relay points for beaming television programs areas. "A 5 mc television channel to be carried by Tv's ch. 2 (54 -60 mc) thus lies, it is believed across the ocean was advanced by a General in some quarters, under the gun of demands Electric Co. research engineer at the 25th an- the single satellite system would require a for this band if needed for long distance nual meeting of the American Rocket Society 1,000-ft. sphere repeater, and 10,000 kw power The same channel carried by a sys- continental U. S. scatter communications in Chicago last week. on earth. low systems. Trans -oceanic scatter communications Satellites circling the earth could serve as tem of level satellites would require only using the 54 -60 mc band would not conflict reflectors for television waves, according to 100 kw power," Mr. Haley noted. with tv's use of ch. 2 in the U. S., it was R. P. Haviland, who discussed applications of He declared: . . . the very suggested. satellite vehicles in weather forecasting and "We must look forward in The use of scatter propagation for inter- charting. near future to the advent of the manned, earth national communications, Comr. Webster said, (A similar prediction was made to Sigma returnable satellite. We must also prepare called for international agreements to permit Delta Chi in Chicago last fortnight by NBC's to meet the well-founded contingency that these methods to be used without interference. William McAndrew [BT, Nov. 14].) states will not divert the use of the spectrum Last month, the FCC announced that it had Mr. Haviland declared that the satellite "must space allocated on a governmental basis to the no present intention of establishing frequencies compete on an economic basis with services control of communication with either un- for forward propagation by ionospheric scatter. now in existence." manned or manned earth satellites. At that time, FCC engineers pointed out that "There are a few exceptions, of course, such Mr. Haley urged a study of communications interference to tv's ch. 2 from scatter prop- as the transoceanic relaying of television sig- requirements on manned and unmanned satel- agation should not be noticeable. The inter- nals, where present techniques are not adequate, lites by the International Radio Consultative advised ference, they said, should be no more than but even these are marginal in cost," he as- Committee (CCIR), which should be already received by the 54-60 mc band from serted. Mr. Haviland suggested that in a later he said, of available frequency band for remote with various types of skywave interference and in stage the satellite could be used with tele- control of and communication satellites. addition the scatter signals should be extremely vision and facsimile techniques to make "low He said UNESCO should send representatives weak. detail large area investigations" for mapping to CCIR sessions -and International Telecom- Among other speakers at the scatter seminar and cartography. munications Union to UNESCO -to discuss ra- who touched on television were Kenneth A. dio allocations in connection with satellites. Norton, Central Radio Propagation Lab., Use of 10 Satellites ITU should initiate proceedings for allocation of frequencies in connection with control -com- National Bureau of Standards, and William scientists Some have suggested interconti- munication aspects of satellites, he added. E. Gordon, Cornell U., Ithaca, N. Y. nental tv could be made a reality by using 10 satellites on different orbits and at various Being Installed Seidel Sees Electronics Jump heights, Mr. Haviland said. Final Units For PREDICTION was made last week by Robert As to weather charting and forecasting, Mr. Dallas Candelabra System said a A. Seidel, executive vice president, consumer Haviland review of resolution and DELIVERY by RCA of a 50 kw vhf transmit- products, RCA, that the dollar volume of coverage curves indicates that "television re- ter to WFAA -TV Dallas has been announced laying is very America's electronics industry will jump about useful, although the greater by A. R. Hopkins, manager of RCA's broadcast 30% during the next two years to about $14 resolution provided by facsimile would be help- equipment marketing department. Mr. Hop- billion from the present $11 billion. Mr. Seidel ful for some measurements, such as cloud kins explained that the transmitter is virtually told a luncheon meeting of civic and business height." Resolution of tv is about 400 lines the final link in the installation of the candela- leaders preceding the formal opening of a new and of facsimile about 1,000 lines per inch, he bra transmitting antenna, which will permit distribution center of the RCA Distributing added. WFAA -TV and KRLD -TV Dallas to share a Corp. in Buffalo that 10 years ago the elec- In another paper, Andrew G. Haley, director common antenna site and tower. tronics industry had annual sales of about $1.5 and general counsel of the society and member A radical design, the candelabra -type con- billion and in 1950 the figure had passed the of the Washington law firm of Haley, Doty & struction provides separate antennas-a different $6 billion mark. Wollenberg, also discussed the "unmanned type for each of the stations -mounted 75 feet apart on a triangular platform atop a 1,438 -ft. tower [BT, July 25]. The system, RCA said, already has been erected and electrically con- nected. The stations expect to begin operations IN CINCINNATI at the site next month. There is ONLY ONE Mitchell Thinks Estimates station On Electronics May Go Up CURRENT volume estimates of the fast -ex- Which gives you panding electronics industry may have to be revised upward because of the rapid growth BOTH! of commercial and industrial electronics, Don G. Mitchell, chairman and president of Syl- In Home: vania Electric Products Inc., said Wednesday. Mr. Mitchell's caution on predictions was Second in the "In Home" made during an address at the annual conven- Audience tion of the National 'Electrical Mfrs. Assn. in Atlantic City, N. J. He said that "current pre- dictions" -which later probably would need Out -of -Home: revision -are for an annual volume of about ,r First in the "Out of Home $91/2 billion that will increase to $15 billion by 1960 and $20 billion by 1965. Mr. Mitchell Audience stressed the anticipated need for stepped -up Ask Us for Facts and Figures mechanization to meet both the electronics and electrical expansion. Page 96 November 21, 1955 BROADCASTING TELECASTING nications Inc., RCA Service Inc., RCA Victor DEBENTURE SALE Distributing Corp., and RCA Institutes Inc. 'Locked Tv Test' RCA Robert A. Seidel, continuing as executive IN MINNEAPOLIS a television receiver STARTED BY vice president, Consumer Products, placed in nobody watches has been on for 201 Common stockholders of cor- charge of RCA Victor Television Division, RCA operating days and nights -over 3,576 Victor Radio and "Victrola" Division, and RCA hours or the equivalent of more than poration offered right to sub- Victor Record Division. three years of average use-as part of a scribe for $100 million. Buy- W. Walter Watts, named executive vice presi- "locked tv test" for Westinghouse Elec- ing to be ended on Dec. 5. dent, Electronic Components, in charge of the tric Corp. Radiomarine Corp. of America and the Tube The demonstration is a promotion for RCA is offering its common stockholders the Division. the company's Reliatron tubes at Lew right to subscribe for $100 million of 31/% Added to the staff of the chairman of the Bonn Co., electronic parts distributor. convertible subordinated debentures due Dec. board and the president but continuing in their Three sets originally were turned on start- 1, 1980, at the rate of $100 principal amount present assignments are Ernest B. Gorin, vice ing April 25. One burned out in Minne- of debentures for each 14 shares of common president and treasurer; Edward M. Tuft, vice apolis after 3,500 hours and another in held of record last Thursday, Brig. Gen. David president, Personnel, and Robert L. Werner, St. Paul after 3,000 hours. In both cases Sarnoff, RCA board chairman, announced Fri- vice president and general attorney. only the picture tubes failed. day. First public disclosure of the offering had been made by General Sarnoff last month IAT DEADLINE, Oct. 3]. $2.7 Million Addition Color Tv to Hit Stride General Sarnoff said the debentures are To RCA Cambridge Plant priced at 1021fí% with the right to subscribe In 1958, Abrams Predicts expiring Dec. 5 at 3:30 p.m. EST. They are RCA is building a $2.7 million addition to its COLOR TV will hit its stride in 1958 when convertible into common stock at $50 per share Cambridge, Ohio, plant "to meet the demands a mass market for color receivers with annual at any time on, or before, maturity. Under- for increased production of tape recorders and sales of three million units will have been writer is a nationwide group of investment high fidelity instruments," James M. Toney, vice achieved, Benjamin Abrams, president of Emer- banking firms headed jointly by Lehman Bros. president and general manager, RCA Victor son Radio & Phonograph Corp., predicted and Lazard Freres & Co. Radio and "Victrola" Div., said last week. Wednesday. Mr. Abrams said that he would Net proceeds of the debentures' sale initially The new building, which will be completed expect the retail price level of sets that year will be added to RCA's working capital. RCA sometime next year, will add more than 210,000 to be approximately $300. in the past five years spent $161 million for sq. ft. of floor space to the existing 135,000 sq. Mr. Abrams also expected some 500,000 color additions and improvements to its properties, ft. that is used now for making fabricated parts sets to be sold next year and sales to jump to General Sarnoff said, and as of Sept. 30, about for record players, radios and tv receivers and 1.5 million units in 1957. $28 million had been authorized for future addi- for the assembly of record changers and phono- Mass consumer interest in color tv, accord- tions and improvements. graphs. Mr. Toney said the expansion would ing to Mr. Abrams, who spoke in New York Sales volume expanded from approximately lead also to increased employment at the Cam- before what was described as "a group of elec- bridge plant which now has some 1,400 workers. tronic executives the membership of which $586 million in 1950 to approximately $941 in during the first nine months cannot be divulged," will not materialize until million 1954 and totaled about $740 million, "the barrier of high prices is hurdled." Needed, of this year, sales he said, are more and better color programs the highest for any comparable period in RCA's who to stimulate greater public interest and demand history, according to General Sarnoff, will for sets. noted that the continued expansion increase Mr. Abrams said that he expects a substan- materially the needs for working capital. tial rise in color receiver sales next year pegged The debentures have the benefit of a sinking mainly to prospective increases in daily color fund under which $4.5 million principal amount programming. By 1960, he said, color re- of the debentures will be retired Dec. 1 in each ceiver sales will pass black- and -white sales and of the years 1965 -1979, inclusive. RCA also "both will sell side -by -side for many years to has the option to provide for retirement through AIC come." the sinking fund of up to $4.5 million principal nd amount of debentures 1960-1979, inclusive. General Electric Expands Debentures comprise the only long term debt RCA except for $150 million of promissory GENERAL ELECTRIC Co.'s radio and tele- of KM :C-TV notes which are due 1970-1977, held by insur- vision department, Syracuse, N. Y., has leased ance companies. Outstanding also are 900,824 a 25,000 sq. ft. single -story building in the vicin- Kans s City's shares of $3.50 first preferred stock without ity of Electronics Park to house the depart- par value and 13,923,327 shares of common Most .'owerful ment's product service section as well as the re- without par value. ` placement parts commercial service and stock TV ation inventory. The building, currently under con- struction, will be ready for occupancy March 1, 1956. Engstrom Appointment Tops RCA Executive Assignments GE Shipping to Five DR. ELMER W. ENGSTROM has been ap- GENERAL ELECTRIC Co. last week reported pointed senior executive vice president of Radio shipment of a 35 kw amplifier to KREM -TV Corporation of America, and in this capacity Spokane, Wash. (ch. 2); a three -bay antenna will be in charge of RCA Laboratories, Defense to KBST -TV Big Spring, Tex. (ch. 4), and a Electronic Products, and Commercial Electronic one -bay antenna to KPRC -TV Houston (ch. 2), Products. He also will oversee Engineering plus orders for Dec. 15 delivery of a studio Services, Manufacturing Services, and Product camera chain to WTHS -TV Miami (ch. .2, Planning staff activities. educational station) and a three -bay antenna Other new RCA executive assignments on to KPTV (TV) Portland, Ore. (ch. 27). the staff of chairman of the board and presi- dent: "BIG TIME DAYTIME" programming with any commercial handling you want ...live cameras WESTERN MICHIGAN'S Ewen C. Anderson, named executive vice always available. president, Public Relations, responsible for the "BIG TIME DAYTIME" precedes the sensational new ABC TV evening schedules. Contact Free Commercial Dept., Press Relations, and Insti- & Peter. or: tutional Advertising, Washington office, and MUSKEGON, MICHIGAN Community Relations activities. Don Davis, First Vice President Charles M. Odorizzi, appointed executive vice John Schilling, Vice Pres. & Gen. Mgr. L O R A T E S George Higgins, Vice W president, Sales and Services, responsible for Pres. & Sales Mgr. F. BEST i Mori Greiner, Director of Television ASK HIL the RCA International Division, RCA Commu-

BROADCASTING TELECASTING November 21, 1955 Page 97 MANUFACTURING AWARDS RCA Vidicon Tubes Reduced WMT, WCCO -TV WIN Killer REDUCTIONS in the prices of RCA -6198 'Commercial TOP AWARDS and RCA -6326 vidicon camera tubes have FOR SEVERAL WEEKS now, all day NEWS been announced by Lee F. Holleran, gen- long, six days a week at its display salon' eral marketing manager, RCA Tube Division. Thirteen radio and tv stations at 333 N. Michigan Ave., Zenith Radio singled out news The 6326 type is employed in black- and -white Corp. has been beaming, via loudspeaker, for opera- and in color tv broadcast film cameras, while the virtues of its new flashmatic "com- tions and reporting in 1955 type 6198 is used extensively for industrial tv mercial- killing" device to passersby. The competition conducted by applications. announcer to come inside, in invites them Northwestern U. for news Suggested resale prices were reduced from pitchman style, and see the wonders of di- $315 to $230 on type 6198 and from $565 to the product after delivering this pitch: rectors association. on type 6326. Mr. Holleran said the new $515 "Are you tired of hearing 15- and 20- WMT Cedar Rapids, Iowa, prices were made possible by "substantial sav- and WCCO -TV minute commercials on television?" The Minneapolis were judged ings in manufacturing costs." the "outstanding" flash guns are made readily available to radio and tv news operations, respectively, of all interested parties on request, and they MANUFACTURING SHORTS 1955 in the annual awards competition con- can sit and play with them for hours. ducted by Northwestern U. for the AT &T last week announced it will Radio- offer for Television News Directors Assn. sale unsubscribed portion of its recent $637, The awards, which singled out 13 165,800 convertible issue, starting tomorrow radio and tv outlets as winners, were announced Satur- (Tues.) or shortly after. Spokesman said MANUFACTURING PEOPLE day (Nov. 19) by Prof. Baskett Mosse, chair- amount not subscribed is $3,518,000, or about Robert S. Saichek, previously advertising and man of the radio -tv department of NU's one -half of one percent of original amount Medill sales School of Journalism, at the RTNDA offered. promotion conven- manager at Ampro tion in Denver. News directors of WMT and Motorola Inc. announces preparation of new Corp. and advertis- WCCO -TV are Richard Cheverton and R. G. high fidelity record to demonstrate its new ing and public rela- Johnson, respectively. line of phonographs. Record is produced by tions director of WMAQ Chicago and its news chief, William Columbia Transcriptions. Dealers and distribu- Eicor Corp., ap- Ray, were cited for the year's "outstanding tors are urged to enclose record with each ma- pointed sales promo- news story broadcast " -coverage of the man- chine. tion manager of hunt for Richard Carpenter, accused police Motorola Inc., Chi- slayer. The "outstanding tv news story" award Zenith Radio Corp. announces two new four - cago. went to KTIV (TV) Sioux City, Iowa, and speed phonograph models in low- priced field News Director Ken Wayman for court report- as part of line for coming season. Speeds Richard M. Osgood, ing on tv. are conventional 33 1/3, 45, 78 and new rate of chief, electronics sys- Among stations receiving "distinguished 16 2/3 rpm for Zenith "talking book" records. tem div., Air Mate- achievement awards" for news operation were: Models are designed as portables for AC riel Command, U. S. (for radio) WLS Chicago (news director, MR. SAICHEK operation. Air Force, ap- William J. Small); WHO Des Moines, Iowa manager of equipment fabrication of (news director, Jack Shelley); WKBN Electro-Voice Inc., Buchanan, Mich., has pub- pointed Youngs- new Waltham (Mass.) Labs. of Sylvania Elec- town, Ohio (news director, lished new 32 -page catalog No. 120 of profes- Gene Stern), and tric Products Inc. 2GB Sidney, Australia (news director, Hugh Company invites were: requests for illustrated booklet, addressed to Elliot). For tv WBAP -TV Fort Worth, R. J. Sargent, manager of major appliances, Tex. (news director, Electro -Voice Inc., Buchanan, Mich. James A. Byron), and Westinghouse Electric Corp. appointed general KLZ -TV Denver, Colo. (news director, Sheldon of newly-created major appliance Entron Inc. (electronics mfr.), Bladensburg, manager Peterson). division. He will headquarter in Mansfield, Pa., Md., appoints Electroline TV Equipment Co., In radio news reporting a similar award report to J. H. Ashbaugh, vice president of Montreal, distributor for eastern Canada. and was presented to WSJS Winston-Salem, N. C., Westinghouse appliance divisions. and F. O. Carter, its news director. WJAR- Perkin - Elmer Corp., Norwalk, Conn., an- Karl H. Carstens, retail advertising manager, TV Providence, R. I., and WFIL-TV Phila- nounces motor -driven zoom lens with 30- delphia won for "distinguished Magnavox Co., Fort Wayne, Ind., appointed achievement 150mm focal length range, applicable to 16mm awards" in television news reporting, citing L. Redden, tv use. Auto-Zoom Model 16TV lens, de- advertising manager, succeeding E. Warren Walden and Charles Harrison, respec- signed for use with vidicon tube, can focus resigned. Charles W. Weingarner, Feldkamp- tively, as news chiefs. from six feet to infinity. It can be controlled Malloy Inc., Chicago art agency, to Magnavox Serving as contest judges for the annual any distance from camera and features re- as advertising production manager. Thomas C. competition were Francis McCall, executive mote controls for any number of cameras, Wyatt, assistant advertising manager, Magna- producer for news, NBC, New York; Howard permitting use in locations normally inaccessible vox, has resigned. Kany, CBS Newsfilm, New York, and Charles to operator. Company has also devloped Day, news director, WGAR Cleveland. motorless model of Auto -Zoom for use with Robert G. Beebe, distributor service manager, lightweight, hand -held tv cameras. Ward Products Corp. (electronics), Cleveland, Ohio, Inc. city Academy Seeks Cooperation David Bogen Co., N. Y., offers new line of to Thompson Products that to custom hi -fi tuners and amplifiers for home promote Superotor, antenna rotator. In Choosing 'Emmy' Winners music systems. New models include separate Dr. Heinz K. Henisch, transistor authority of PLANS were set in motion at a luncheon meet- components and combinations of am -fm tuner, U. of Reading, Great Britain, on one -year ing in New York last week to insure more preamplifier and power amplifier on single leave of absence to accept appointment as visit- effective cooperation between the East and chasis, available with optional enclosures. West Coasts in the organizational structure of ing scientist at Sylvania Electric Products Inc. the Academy of Television Arts & Sciences Ultra Modulation Co., Red Bank, N. J., has Physics Lab, Bayside, N. Y. introduced audio control system which permits and in the selection of its "Emmy" Awards. De Fore, Academy president, called use of high audio power levels. New system Seymour D. Gorilla, former assistant N. Y. sales Don accomplishes complete control of negative half manager and senior engineer, Radio Receptor upon east coast executives to work more closely with their counterparts in Hollywood. cycle of modulation envelope, company says, Co., Brooklyn, N. Y., appointed sales manager Ed Sullivan, CBS -TV personality, who has of company's engineering products division. by electronic switching which reproduces on been a past critic of the Academy and of its negative half cycle exact wave form achieved B. M. Barrett, general consumer products man- system of selecting "Emmy" winners, claimed during 100% modulation. ager, RCA Victor Co. Ltd., Montreal, and J. A. at the meeting that the Academy award pro- gram in the past had been `unfair," because Insuline Corp. of America (electronic parts, O'Hara, southern region RCA Victor field rep- of faulty classification of tv programs and equipment), Manchester, N. H., has become resentative, appointed to new posts in RCA's lack of criteria for setting up eligibility of subsidiary of Van Norman Co. (machine tools), International Div. Mr. Barrett was named di- voters. Mr. Sullivan noted that Disneyland Springfield, Mass. In his announcement, Samuel rector of international marketing department, was given an award last year as "the best J. Spector, Insuline president, said no change and Mr. O'Hara was appointed sales manager, variety show." in officers or personnel will be made. military exchange services. At Mr. De Fore's suggestion, a temporary Page 98 November 21, 1955 BROADCASTING TELECASTING BIG VOICE IN SPORTSLAND committee of east coast tv personnel was Frank E. Schooley, director of broadcasting, formed to recommend improvements in the U. of Illinois, Urbana, presented citation by structure of the Academy and its method of National Assn. of Educational Broadcasters in WJPG selecting winners. recognition of 20 years service to organization. People in Northeastern Wis- Mr. De Fore also announced that President French Broadcasting System and British Broad- consin like Action Eisenhower has been selected to receive a casting Corp. were honored during National Buying Action! Sports Ac- special Emmy award for "his distinguished use Assn. of Educational Broadcasters' 31st annual tion! the television medium." and encouragement of convention with special recognition citations for Green Bay's 5,000 watts day- The award will be made to the President some- contributions to educational broadcasting and time (500 night) station, time during his convalescence at his farm in other factors. FBS was cited for "program con- Gettysburg, Pa. WJPG, translates this "sports - tributions to educational stations in America." happy" audience into vol- The Academy's annual awards dinner will be to BBC was "for its many noteworthy Citation always got telecast by NBC -TV for the second time next contributions to American education broadcast- urne sales. You've March 17 under the sponsorship of the Olds- ing." a loyal, responsive audience mobile Div., General Motors Corp. The event on WJPG ... the area's top Bob McDermott, farm director at WSBT-TV will be carried as a Saturday night color spec- Sports Station! South Bend, Ind., presented certificate of award with originations in both New York tacular, and recognition from Cass County (Michigan) and Hollywood. 4 -H Club for helping promote 4 -H and other farm organization projects. Conelrad Award Scheduled Jim (Ed) Erwin, WCUE Akron, Ohio, sports CERTIFICATES of commendation from the director, proclaimed honorary Kentucky colonel. United States Government will be presented He formerly broadcast sports in Owensboro, early in December to approximately 1,300 radio Ky. stations throughout the nation participating in Conelrad, the emergency broadcasting system "Outstanding" reporting of Trieste situation in case of enemy attack. over period of years brought WOV New York, Formal presentation will be made to Wash- Italian- language station, silver medal award ington, D. C., radio station executives, and the from Mayor of Trieste, Dr. Gianni Bartoli. He Federal Civil Defense Administration, which is presented medal on visit to U. S. arranging the event, said that it will publicly William B. Caskey, vice president and general mark other presentations that of necessity will manager, WPEN Philadelphia, given Award of be made by mail. Appreciation by Junior Baseball Federation at t'es banquet in his honor. Recognition was for AWARD SHORTS services as chairman of 1955 Phillies- Washing- 5,000 500 Watts Daytime Watts Night WCBS New York received special citation by ton Senators benefit game. MBS GREENBAY, WIS. Greater New York Fund for volunteer work on George Putnam, MTV (TV) Los Angeles Fund's behalf. newscaster, selected "most outstanding local Represented by Burn -Smith Company television newscaster" by Bell- Maywood Busi- WAVZ New Haven, Conn., cited on honor roll ness & Professional Women's Club. of United Fund of New Haven as "Pacesetter," for its contribution to annual campaign. WRBL-TV Columbus, Ga., Chattahoochee WATR Waterbury, Conn., received meritorious RFD show cited by Georgia Farm Bureau Fed- service award of Disabled American Veterans eration for service to agriculture. r When the surveys indicate that Oct. 25 for service to listeners during Aug. 19 WHLI Hempstead, N. Y., cited by American also cited WATR flood. Waterbury Civitan Club Cancer Society for "notable assistance in the 1 for service "beyond the call of duty." am. fm. tv. 1955 crusade... . WHBF WKNY -AM -TV Kingston, N. Y., received let- Ralph Edwards This Life, - is the ter from Mayor Fred H. Stang commending sta- and Is Your NBC TV, which he emcees, cited by Assn. tion's flood coverage. Station staff also was National 1 for Mental Health show about who "Quad- Cities' Favorite" commended by Chamber of Commerce, tele- for man recuperated from mental illness. phone company and civil defense director. ... we believe that this distinction Charles Shaw, news director, WCAU-AM -FM- Cleo Craig, president, American Telephone & 1 has been earned and achieved 1 annual Better Un- Telegraph Co., received Gold Medal Award of TV Philadelphia, presented through the 25 years of con- derstanding Award of English -Speaking Union Achievement Nov. 14 from U. of Pennsylvania for "sincere and continuing effort to achieve Wharton School alumni society. Presentation 1 tinuous, reliable WHBF service in 1 better understanding between the English-speak- was broadcast by ABC Radio. the broadcasting of news, educa- ing peoples." This is second consecutive year WMAQ Chicago and newscaster Len O'Connor tion and entertainment to an ap- he has been cited by Union. presented citation by Back of the Yards Council preciative Quad -City community 1 for "distinguished service" in connection with 1 juvenile delinquency series, They Talked to a ... now t/4 million people. Stranger. Donald W. Thornburgh, president -general man- 1 Les Johnson, V.P. and Gen. Mgr. 1 ager, WCAU- AM -FM -TV Philadelphia, pre- sented citation by U. S. Treasury Department P ow. p. for stations U. S. Savings Bonds promotion. 1 Ó 1 Lawrence Christopher, BT associate editor in Hollywood, awarded first place in non -fiction magazine writing division of national competi- 1 1 tion conducted by Sigma Delta Chi, professional journalism fraternity, at its convention in Chi- cago. Recognition was given Mr. Christopher for his BC- feature story "Radio in 1955: Grass Roots Giant" [BT, April 18] analyzing the trend toward acquisition of small, community radio stations. "First she buys a radio -then WHBF T what happens? KRIZ Phoenix WHAM -TV Rochester, N. Y. commended by TEL(0 BUILDING, ROCK ISLAND, ILLINOIS National Board of Fire Underwriters in citation Inc. sells her a vacuum sweeper!" Represented by Avery -Knodel, for fire prevention promotion.

BROADCASTING TELECASTING November 21, 1955 Page 99 INTERNATIONAL SAVE Color Tests Now Underway extended coverage area appeared on special show celebrating event. At BBC's London Station CKNW New Westminister, B. C., Canada, has in albuquerque COLOR television tests now are underway at new 30-ft. mobile broadcasting studio. Trailer the British Broadcasting Corp.'s London sta' studio is used for promotion at store and service tion at Alexandra Palace, with equipment being station openings, housing developments and denver used generating a modified type of the color public service events. signal set up by the National Television Sys- tems Committee in the United States. Uruguay has bought complete television station Purpose of the tests is to explore the degree from International General Electric Co. for salt lake city of compatibility of the system by making ob- educational use. Servicio Oficial de Difusion servations on some thousands of black -and- Radio Electrica, country's communications white receivers and to see whether the system is authority, will locate new outlet at Montevideo. capable of producing a consistently good quality GE is building equipment at Syracuse, N. Y., with SKYLINE color picture. for installation early next year. CJMS Montreal has appointed Horace N. Increase in Radio Set Buying Stovin & Co., Toronto, exclusive representative.

GROUP By Canadians Told at Meet Canadian Broadcasting Corp. has outlined in SALES of home radio sets in Canada this year small booklet its needs for original plays and are up 15.6% and automobile set sales have other program material for both radio and DISCOUNTS risen 74.5%. These increases were told to television. Booklet, entitled Writing for CBC Canadian advertisers and agency executives by Radio & Television, outlines all type of pro- A. A. McDermott, general manager of Radio gram material needed and rates of pay for and Television Sales Inc., at the French market scripts of all types. CBC this year requires over KDYL-KTVT conference of the Toronto Advertising and 500 half-hour and hour -long scripts and has Sales Club. enlarged its script editing staff to promptly handle program material. Inquiries should be DENVr French-Canadians have the highest ratio of KLZ AM-TV addressed to Canadian Broadcasting radio receivers in Canada, Mr. McDermott re- Corp., Box 500, ported, with 98% of all homes in Quebec prov- Terminal A, Toronto, Canada. ]UEROUE KOB AM-TV ince having at least one radio whereas the na- Canadian Government, through the Depart- tional Canadian average is 96%. ment of National Defense, has started half- SKYLINE GROUP, RADIO -TV Mr. McDermott Covering the Uranium also pointed out that French - hour tv show, Dateline, alternate weeks on all Canadians have the sets -use Triangle -Colorado, Utah, New Mexico highest daytime -in Canadian tv stations, both French and Eng- figure anywhere in the world and that night- lish. Show deals with Canadian history and is J. I. MEYERSON. 3432 RCA BL DG.. N.Y time radio shows attract owners of at least half produced by Canadian Broadcasting Corp. Com- THE KATZ AGENCY BRANHAM CO. the sets in use. mercials are for Canadian Army Recruiting. Earlier at the conference, economist Valmore Walsh Adv. Co. Ltd., Montreal, placed ac- Gratton expressed the belief that advertising to count. French -Canadian families should differ from General Mills Ltd. (baking products), Toronto, that directed to English-speaking Canadians. Canada, has started weekly For example, he said, French -Canadian women Celebrity Play- house on 16 Canadian are more style conscious and consequently will tv stations. Agency is MAGNIFY YOUR SALES E. W. Reynolds Ltd., Toronto. buy more frequently clothes and house furnish- IN THIS STABLE $140,000,000.00 ings. INTERNATIONAL PEOPLE MARKET Colombia Plans Radio Network Lionel Marin named general manager of CJMS Montreal and Paul Leduc program director. University City COLOMBIAN government has ordered equip- ment from the West German firm of Telefunken Pat Freeman, formerly sales Rich Lumbering and director of Cana- for a radio network to be made up of seven dian Agricultural Area Assn. of Radio & Television Broadcasters, broadcasting stations, with the key station lo- to executive secretary, Canadian Assn. of Ad- cated in the capital city of Bogota, according vertising Agencies, Toronto. to a news bulletin of the Bonn Government. 167 Mountainous Miles from Spokane Initial order, the bulletin reported, calls for William Falkner, newscaster, CKFH Toronto, enough equipment to operate two medium - to program director of CIET Smith Falls, Ont. wave band stations and two short-wave outlets, with three additional stations planned to service Anne Sass -Wilson, formerly of CJON St. John's, Colombia's high altitude listening areas. and CJOY Guelph, to promotion and publicity director of S. W. Caldwell Ltd., Toronto, pro- RCA Expands in Latin America gram and equipment distributor. RCA International Div. has created two Joe Carr, veteran singer of CFRB Toronto, died at his Toronto home Nov. 9 of $53,752,000 IS A LOT OF new sales posts in Latin America to improve throat cancer. HAMMERING! its distribution facilities in Central and South America as well as the Caribbean area. III THE MARKET Pennsylvania Anthracite Region Named to head the new South American l Retail Sales- 5885,4E4,000 sales department in Bogota, Colombia, was Building Supplies-553,752,008 Carl E. Treutle, former general sales manager THE nd WHWL and WISL of Almasen Americano, Venezuelan RCA dis- Complete Coverage of 9 Counties tributors. Appointed as regional sales manager Cost -60 Cents per 1000 Families for the Caribbean area as well as Central E- NAIL DOWN THIS RICH America, with headquarters in the Miami sales CONSULTANTSK MARKET! office, was Frank A. McCall, former RCA BROKERSHOWARD STATIONS and TELEVISION 1954 Consumer Markets -SR DS international manager of record sales and RADIO " FORJOE it S CO. marketing. EL S-040S STREET i WISL WHWL SO EAST Sath I KW- Shamokin. Pa. 1 KW- Nanticoke, Pa. 22, N. Y. INTERNATIONAL SHORTS NEW YORK CKCO -TV Kitchener, Ont., Canada, boosted power Nov. 11 from 29 to 54 kw, using new All Inquiries Confidentiel 651 -ft. tower. Mayors of ten communities in Page 100 November 21, 1955 BROADCASTING TELECASTING Will this blot

spread . o . or shrink?

NOTHING STRIKES so brutally at human lives as a slum. Some slums are beyond repair. They should be torn down Yet of America's many millions of homes, the blot that and a fresh start made. Others can be remodeled, made is a slum covers more than 1 out of every 10... and to conform to better living standards. So it is up to you nearly one -half of all our homes are urgently in need of to get behind every sound program which seeks to pro- repair and basic improvements. vide adequate housing for all our people. Will the blot go on spreading? Or will a concerted, na- Adding your support to the efforts of the millions already tionwide attack on the causes of slums shrink it, year by attacking the problem, your firm can help stop slums cold year, until it is wiped out? Today, this is a challenge to and put America's housing standards at a new height. every American ... a challenge that must be met. How to get into action Your community your problem! ... A group of Americans from every walk of life has formed A slum reaches across blocks, across miles, to sit on your a new, non -profit organization to help combat home and doorstep and demand a price. community deterioration - The American Council To You pay it in the threat of crime and juvenile delin- Improve Our Neighborhoods ... A.C.T.1.O.N. quency to your family. You pay the price in higher per- Send for a free copy of "ACTION." It explains what sonal property taxes to fight the disease and crime and A. C. T. I.O. N. is and proposes to do. It also lists book- poverty that are slum -bred. You pay personally when the lets, research reports, check - lists, and other material value of your home sinks as community deterioration which can help you protect the housing health of your takes another step closer. community. Address P. O. Box 500, Radio City Station, Your firm pays when the community where you do New York 20, N. Y. business goes downhill. Slums automatically mean lower purchasing power and less effective labor. Good citizenship is good business It's good citizenship and good business both for your firm to join efforts to check housing decay... to stop slums before they start. In fact, it's the responsibility of every business, as it is of every other good citizen, to support community improvement efforts. American Council To Improve Our Neighborhoods

BROADCASTING TELECASTING November 21, 1955 Page 101 ON THE DOTTED LINE .. .

r SEALTEST PRODUCTS, through Ridgway Adv., takes eastern Missouri sponsorship of Watch the Birdie, animated children's quiz show produced by Richard H. Ullman Inc. C. R. Sides, Ridgway account execu- tive on Sealtest, signs the contract as Ullman's Frank Spiegelman indicates.

BIGGEST newscast contract in the history of KBIG Hollywood, Calif., takes the biggest available pen and paper clip as E. C. Kennard, zone manager, Buick Motor Div. of Gen- eral Motors Corp. for Southern California, signs for 25 newscasts per week on behalf of the Los Angeles Buick Dealers Assn. Assisting in the oversized task are (I to r) Art Trask, vice president of Dan B. Miner advertising agency; Phil Dexheimer, KBIG account executive; Kay Ostrander, Miner timebuyer, and Cecil Alboo, Buick assistant zone mgr.

PURCHASE of Official Film's My Little Margie by KOMO -TV Seattle completes the sale of the series in major Pacific Coast markets, according to Official. Discussing promotional plans will be presented on KOMO -TV Mon. -Fri., J. E. TILFORD, president of Louisville & 6 -6:30 p.m., are Dave Crockett (I), pro- Nashville Railroad Co., signs for The L &N gram manager of the station, and Barney Star Reporter, a four- times -daily, six days Mackall, northwestern representative of a week news program over WLAC Nash- Films. Official ville Tenn. Watching are (I to r): F. C. Sowell, WLAC vice president -general man- ager; Howard J. Perry, president of Mul- lican agency, Louisville, and E. G. Black- man, WLAC sales manager.

WPTZ (TV) Philadelphia Commercial Man- ager Alexander W. Dannenbaum Jr. claims that the hobby of foreign cars pro- vides a new locale for contract negotia- tions. Mr. Dannenbaum (I), in his MG. and Jaguar- driver Edmund H. Rogers, senior partner of Gray & Rogers, Phila- GOING OVER plans for a new half -hour series on KVOO -TV Tulsa, Okla., to feature delphia agency, representing Fidelity Leon McAuliffe and his western swing band, popular southwestern aggregation, are Philadelphia Trust Co., complete arrange- (I to r) James S. Dugan, KVOO -TV account executive; Mr. McAuliffe; Ellis Moses, owner ments for Football Preview. The 15- minute of Ellis Home Appliances, sponsor of the show; Bill Sadler, KVOO -TV program director, show will be on WPTZ prior to each NCAA and Pete DeFelice, DeFelice Adv., agency for Ellis. Mr. McAuliffe is a KVOO Radio vet- telecast during the football season. eran and is making his debut on KVOO -TV. Page 102 November 21, 1955 BROADCASTING TELECASTING IN THE PUBLIC INTEREST INDUSTRIAL HEART INDUSTRY IS ASKED OF THE TRI -STATE AREA TO BRING OUT VOTERS 72/'d Weto 2uee.c Advertising Council calls for \\';/z repeat of successful 1952 drive that helped bring 72.4% of eligible voters to polls. ADIO -TV stations and networks again will be 316,000 watts of V. H. F. power fed to take part in a "Register & Vote" public BASIC service campaign next year in an effort to bring WHTN-TV ABC 'Out a record vote in the national elections, The Greater Huntington Theatre Corp. Advertising Council said last week. Huntington, W. V. Huntington 3-0185 The Council said that as in 1952 it will back the drive spearheaded by the American Herit- age Foundation. The campaign three years ago was believed to have had considerable success particularly in view of a 72.4% turnout at the MITCH MILLER (r), Columbia Records di- polls of those eligible to vote in the national rector, and John Scott, WEEI Boston disc 441lelAe elections. This figure was 19% higher than jockey, get together for a "chin session" the 1940 figure and 28.4% above the 1950 before an hour -long special program con- elections turnout. ducted by Mr. Miller, over nine Greater National Advertisers All mass media will be contacted, the Council Boston stations on behalf of the United said, noting of $10 When Shopping for BIG RETURNS in that a minimum million Community Services campaign. Disc jock- worth of time and space had been contributed the Maritimes, your best "MARKET eys from the nine stations brought their by advertisers and media in the 1952 public BASKET" is CHNS Ask favorite recordings, all issued at least six ... service project. JOS. WEED & CO. Leo Burnett Co., Chicago, which served in years ago, to be played on the show. 579 Fifth Ave., New York 1952 as the volunteer agency, again will donate Others appearing on the program were advertising free. Leslie R. Shope, manager of Bob Clayton, WHDH; Alan Layr, WORL; They also know about our new advertising and press relations, Equitable Life Norm Prescott, WBZ; Joe Smith, WVDA; 5000 -WATT TRANSMITTER Assurance Society, has been named volunteer Stan Richords, WCOP; Jay McMaster, HALIFAX NOVA SCOTIA coordinator. The foundation, according to the WMEX; Fred Lang, WNAC, and a repre- Council, will cover out -of- pocket expenses for sentative from WBMS. advertising materials which will go to the co- CHNS operating mass media. HALIFAX NOVA SCOTIA The non -partisan campaign also will make modeled after those worn by the cast of CBS - use of civic, business and patriotic organizations TV's Adventures of Robin Flood, have been to promote drives on the local, regional and na- appealing for United Fund and Community tional levels. The three phases of the cam- Chest funds throughout 25 major U. S. cities. In paign: encourage citizens to register for voting addition to spurring contributions for the drive both in primaries and the general elections; with the Robin Hood theme, "Help the Un- urge them to "listen, look, read, talk, argue and fortunate," the 25 clubs participating will sub- think" about candidates and issues, and muster mit contest entries under the heading "If I every eligible voter to the polls next Nov. 6. Were Robin Hood, I Would Do These Things Advertising materials, the Council said, will be for My Community." Winners will receive "Meet the Artist" supplied cooperating media about a month in three -speed English "Robin Hood" bicycles and advance of respective primaries in the individual the grand winner will get an all-expense paid BM l's series of program con- states, starting early next year. trip to Great Britain and Sherwood Forest. tinuities, entitled "Meet the Artist," emphasizes the hu- DeMille Supervising Tv Cancer Films KNCM Locates Missing Boy man side of our great music performers. CECIL B. DeMILLE, Paramount studios pro- ON OCT. 29 the Moberly, Mo., police requested ducer, is supervising a series of nine promo- the help of KNCM Moberly newsmen in broad- "Meet the Artist" comes to tional trailers to be shown on tv as well as in casting the description of a missing 7-year-old you as a 15- minute -three- theatres for the Los Angeles County Chapter, boy. Ten minutes after the broadcast the young- per -week series of scripts high- American Cancer Society. Starring Robert ster was found safe and sound by a KNCM lighting behind the scenes Cummings, Ida Lupino and Mr. DeMille, films listener. glimpses into the music busi- are designed to dispel "hopelessness" of cancer ness ... the stories of Amer- as a killer. Personalities involved with the trail- WMTA Brings in $1,700 ica's favorite musical person- ers also will tape 20- second and one -minute radio spots for national distribution. WMTA Central City, Ky., staged a successful alities and their song hits. The fund drive last month for the city's project to material is factual, up- to -the- buy and clear land for a 1,000 acre lake which Bible Reading Gets Media Promotion minute and presented in an the state will build. The station's "Lakeathon" easy, informal style. Disc THE American Bible Society's 1955 Worldwide netted more than $1,700. jockeys will enjoy using Thanks- it- Bible Reading, held annually between listeners will appreciate hear- giving and Christmas to encourage spiritual Narcotics Film Leads to Three Arrests unity, will be promoted via 32 one -minute filmed ing it. by viewing a documen- readings of Bible passages for U. S. tv stations, SPURRED into action "Meet the Artist" fills a on Films' Confi- and by 20- second and one -minute radio spots. tary show on narcotics Guild special need in areas where dential File, a I7-year-old girl drug addict such data is not tipped off New York police to two apartments easily avail- WOKY Gives New Car which were used to lure teen -agers into the able . . . highly commercial. WOKY Milwaukee kicked off this year's Com- drug habit. Result of the tip, police reported, munity Chest campaign in that city by giving was quick raids on both establishments and the a 1955 Plymouth to the Community Welfare arrest of three men on narcotics charges. Council. WPIX (TV) Praised for Flood Work BROADCAST MUSIC, INC. Robin Hood Joins United Fund TRIBUTE has been paid to WPIX (TV) New 589 FIFTH AVE., NEW YORK 17, N.Y. MEMBERS of the Boys' Clubs of America, York for its efforts in raising more than NEW YORK CHICAGO HOLLYWOOD TORONTO MONTREg' dressed in homemade Robin Hood costumes $115,000 for the town of Winsted, Conn., one BROADCASTING TELECASTING November 21, 1955 Page 103 IN PUBLIC INTEREST PROGRAMS & PROMOTIONS

ALBANY DECLARES 'WPTR DAY' IN RECOGNITION of WPTR Albany, N. Y.'s new affiliation with ABC Radio, the city's mayor designated Nov. 15 "WPTR Day." The special occasion got under way with a 7:40 a.m. "Gen - telmen's Foxhunt Breakfast" at the Hotel Shera- ton Ten Eyck, featuring an interview of Gov. Averell Harriman by ABC newsman Martin Agronsky. WPTR was formerly affiliated with MBS, while ABC Radio's affiliate in the Albany area was WROW. PAUL W. MORENCY (r), president of TRIES WTIC Hartford, Conn., presents $321,- KMO MERCHANT TALENT 197.21 check to Charles J. Cole, Hartford TACOMA, Wash., merchants and salesmen Red Cross official, the amount collected by took over KMO Tacoma microphones Nov. 3 the station in its "Flood Bank" campaign and gave their all, even to delivering a com- petitors' commercials with enthusiasm. KMO on behalf of flood sufferers in the North- turned over a whole day's operation to the east. During a 72 -hour campaign, $233,- tradesmen to promote the Downtown Tacoma 350 was raised; the remainder was re- Sale, three -day promotion by 65 firms. The ceived later. station says that guest broadcasters enjoyed BARRY KAYE (I), WJAS Pittsburgh disc their jobs, but chances are jeweler H. A. jockey, is greeted by Harold Sampson of Mierow had mixed emotions about his. His Sampson -Miller Co., home builders, on of the localities ravaged in recent floods. Con- newscast included a competitior's commercial Mr. Kaye's return to the ground after necticut State Sen. Theodore S. Ryan, chair- and news story about another jewelry store. man of the Winsted Disaster Fund, called the broadcasting a portion of his Sunday afternoon show from a helicopter over efforts of WPIX (TV) "an amazing demon- BIG BASKETBALL SCHEDULE stration of the power for public service in the Garden City, a new addition near Pitts- hands of a tv station." Fred M. Thrower, vice WATV (TV) Newark, N. J., announced last burgh built by Sampson -Miller. The air- president and general manager of WPIX (TV), week that it will telecast 80 college basketball borne broadcast was in honor of the an- who initiated the move to "adopt" Winsted, games from 17 colleges throughout the New nual Parade of Homes. The builders spon- York metropolitan area beginning Dec. 1. Par- said the response of the station viewers to the sor the Sunday show and Mr. Kaye's The appeal had been "heart- warming." Sen. Ryan ticipating schools include Fordham U., Adelphi Star and the Story on weekdays on WJAS. and Major J. Francis Hicks of Winsted added college, Columbia U., Queens college, City that the thousands of letters from WPIX (TV) College of N. Y., Manhattan college, Seton viewers gave the entire town "a great morale Hall, Hofstra college, and a host of smaller FREEDOM FESTIVAL ON WRCA telecasts will lift." institutions. Sponsorships of the WRCA -AM -TV New York will air a special, be shared by Pabst Blue Ribbon beer, Hoffman seven -day "Freedom Festival," starting Thanks- Red Cross Lauds WICC quality beverages, Paper -Mate pens, and Dolly giving Day, Nov. 24, which will feature spe- Madison ice cream. POINTING UP the vitality of radio, the Bridge- cial documentaries covering U. S. history and port (Conn.) Chapter of the Red Cross paid a Spanish language telecast by Jinx tribute to WICC Bridgeport for the part the Falkenburg McCrary addressed to New York's station played in raising funds, food and cloth- Puerto Rico population, tv talks with celeb- ing for victims of the recent flood disaster in Boom in Butte rities, musical programs and station sign -on New England. In a letter to Philip Merryman, INCREASED TIME SALES, set sales and sign -off messages stressing our national general manager of the station, the Red Cross and new viewership were reaped by the heritage, written especially for the Thanksgiving stated that "From all observation, radio is far Tv Week promotion staged by KXLF -TV occasion by poet Archibald MacLeish. from dead." It pointed out that over the past Butte, Mont., this fall. With, an expendi- several weeks, Bridgeport residents visiting the ture of about $250 the station dined local SANTA HEARD IN ALL TONGUES with they chapter donations often said heard dealers, whipped up enthusiasm for Tv POLYGLOT Santa Red Cross appeals over WICC. listened to Christmas pleas Week, got them to display banners plug- by children of many lands in Washington, D. C., ging KXLF-TV shows, all backed up by Nov. 12, as WGMS WATR Praised for Flood Work Washington and the Voice an extra budget of show plugs on both of America broadcast the babel. He got his NEARLY 500 persons turned out for a city- KXLF radio and tv. Dealers had to get international welcome at the Hecht Co. depart- for wide testimonial dinner in Waterbury, Conn., in extra stocks resulting set sales and ment store which invited kids to see its minia- they came back after Tv Week to buy Oct. 1 to salute the staff of WATR for service ture Disneyland at the same time. rendered to the town when the tragic Aug. 19 spot campaigns selling sets and shows as floods devastated the area, knocking the city's well, according to the station. JUST CALL ME 'KIM' other two stations off the air for two days. PROMOTION campaign of KIMN Denver to establish itself as a new entity following switch from KFEL, using the theme of "Just call me Kim," has proven so successful one listener wrote the Intermountain Network outlet that she named her baby "Kim." Mrs. Robert C. Berg of Aurora, Col., wrote KIMN she made ALLEX hAXUER the decision while listening to her auto radio a week before the baby came. Station is dis- CNe yoiía %r tributing "Just call me Kim" buttons and or- ganizing KIMN Contest Club for listeners to FOR THE PURCHASE AND SALE spark identification. OF RADIO AND TELEVISION KIWANIS HONORS INDUSTRY KIWANIS INTERNATIONAL, which earlier STATIONS observed a Radio-Tv Appreciation Week, now is recommending the idea to local Kiwanis clubs 1701 K St., N. W. Washington 6, D. C., NA. 8 -3233 in a kit, "Radio-Tv Appreciation Meeting." The kit contains a letter from J. A. Raney, Kiwanis Lincoln Building New York 17, N. Y., MU. 7 -4242 International president, commending the in- dustry for its contribution 111 West Monroe Chicago 90, Illinois RA 6 -3688 to freedom of speech and service to Kiwanis, and suggesting the salute to local stations. Page 104 November 21, 1955 BROADCASTING TELECASTING FOR THE RECORD WCOW SATIRE ON RADIO Station Authorizations, Applications wcow St. Paul- Minneapolis is spoofing ra- dio generally and local stations specifically with (As Compiled by B T) straight -faced delivery of take -off slogans. One local station promotes "music, news and November 10 through November 16 sports." WCOW sells "music, news and spots." Includes data on new changes in existing stations, ownership changes, hearing Monitor may be "going places and doing stations, things," but at WCOW it's "Janitor, going cases, rules & standards changes and routine roundup. nowhere and doing nothing but sweeping the Abbreviations: Twin Cities with good music for you. (Bong.) Cp- construction permit. DA- directional an- night. LS local sunset. mod. - modification. . . - The weather in Rangoon . is still there." tenna. ERP- effective radiated power. vhf - trans. -transmitter. unl.- unlimited hours. kc - WCOW's satire reaped a column of favorable very high frequency, uhf- ultra high frequency. kilocycles. SCA- subsidiary communications au- comment in the local daily press. ant- antenna. aur.- aural. vie.- visual. kw kilo- thorization. SSA-special service authorization. watts. w- watts, me-megacycles. D -day. N- STA- special temporary authorization. THANK -YOU'S FOR WICC COMMEMORATIVE selection of thank -you letters from the people of Fairfield County, FCC Commercial Station Authorizations Tv Summary Through Nov. 76 Conn., to WICC Bridgeport for its October As of October 31, 1955 Television Station Grants and Applications flood coverage has been issued by the station. Am Fm Tv Since April 14, 1952 The folder holds photographic reproductions Licensed (all on air) 2,768 519 145 20 20 July 11, of letters from :citizens large and small, from Cps on air 1328 Grants since 1952: Cps not on air 110 14 110 Vhf Uhf Total area police departments, business firms, schools Total on air 2,788 539 473 Commercial 294 314 6341 officials. on Total authorized 2,898 553 583 and WICC stayed the air 72 hours Applications in hearing 147 1 171 Noncom. Educational 17 17 341 the weekend of Oct. 14 during the emergency. New station requests 235 9 35 New station bids in hearing 98 0 112 Total Operating Stations in U. S.: Facilities change requests 142 5 49 Vhf Uhf Total WEWS (TV) USES PONY EXPRESS Total applications pending 843 142 293 Licenses deleted In Oct. o 4 0 Commercial on air 332 102 434 Noncom. Educ. on air 13 4 17 MOUNTED COWGIRLS came off the ranch Cps deleted in Oct. 1 1 o and onto the streets Ohio, in a Applications filed since April 14, 1952: of Cleveland, Does not include noncommercial educational WEWS (TV) promotion for its new western fm and tv stations. New Amend. Vhf Uhf Total film series, Stories of the Century, sponsored by f Authorized to operate commercially, but sta- Commercial 963 337 760 539 1,300' Noncom. Educ. 59 32 27 59, Krantz Brewing Co. through Marcus Adv. The tion may not yet be on air. ladies "hitched up" at newspaper offices to de- Am and Fm Summary Through Nov. 16 Total 1,023 337 792 567 1,360' liver press releases and baskets of tidbits to Apple. In s 154 Cps (30 124 On vhf, uhf) have been deleted. editors. Pend- Hear- s One educational uhf has been deleted. Air Licensed Cps ing tug e One applicant did not specify channel. Am 2,788 2,784 196 280 160 Includes 34 already granted. OFFERS NEW YEAR'S SPECIAL Fm 539 256 46 19 3 s Includes 643 already granted. WCBS -TV New York plans to repeat for the second year its New Year's in New York on Dec. 31, according to general manager Sam Cook Digges. Starting at 11:15 p.m. (EST) Saturday, and running through I a.m. Sunday, Wendell Elliott (.22 %), general manager KGNO FCC ANNOUNCEMENTS Dodge City, Kan., Sec. -Treas. F. C. Walker (.20 %). the program will headline various talent and insurance and farming and Jess C. Denious Jr. pickups from Times Square. Mr. Digges noted (.22 %) KGNO owner. Station may be satellite of KTVH (TV) Hutchinson, Kan. Filed Nov. 15. the telecast will be offered for sale at $30,000 New Tv Stations . . . (including station time, productions, rehearsals APPLICATION and remote pickups), but excluding commercial Existing Tv Stations . . . handling. It also is available for segmented Ensign, Kan.- Southwest Kansas Television Co., co- sponsorship at $17,500 for the 45- minute vhf ch. 6 (82-88 me); ERP 26.9 kw vis.. 16.1 kw ACTIONS BY FCC period perceding midnight, and at $12,500 be- aur.; ant. height above average terrain 717 ft., above ground 683 ft. Estimated construction cost WINT (TV) Fort Wayne, Ind. -Granted ERP of tween that time and I a.m. $193,031.62, first year Operating cost $81,900, reve- 347 kw vis.. 182 kw aur. Ant. height above aver- nue $119,535. Post office address Cimarron, Kan. age terrain 860 ft. Granted Nov. 15. Studio and trans. location near Ensign, Geo- WDSU -TV New Orleans, La.- Granted ERP of graphic coordinates 37° 38' 26" N, Lat., 100° 20' 100 kw vis., 50 kw aur. Ant. height above averag 33" W. Long. Trans. and ant. RCA. Legal counsel terrain 930 ft. Granted Nov. 10. Loucks, Zias, Young & Jansky, Washington. Con- WIL -TV St. Louis, Mo. -Station on ch. 42 de sulting engineer Commercial Radio Equipment leted by FCC for lack of prosecution by letter of Co., Washington. Stock is owned by approx. 300 Nov. 10. Announced Nov. 14. stockholders. Principals include Pres. Leigh WMUR -TV Manchester, N. H.- Granted ERP Warner (.20 %). insurance and farming, Vice Pres. of 282 kw vis., 155 kw aur. Ant. height above

KRCA (TV) Los Angeles contracts for Juke Box Jury, starring Peter Potter. Ch. 4 KRCA will present the program beginning Friday, Nov. 11 (10 -11 p.m.). L to r: Thomas C. McCray, general manager of GATES RADIO COMPANY, QUINCY, ILLINOIS, U.S.A. KRCA; Dean Craig, KRCA program direc- tor, and Mr. Potter. The program had OFFICES IN originated on KNXT (TV) Los Angeles from NEW YORK, WASHINGTON, ATLANTA, HOUSTON, and LOS ANGELES August 1952 until Nov. 5. BROADCASTING TELECASTING November 21, 1955 Page 105 FOR THE RECORD

average terrain 1,030 ft. Granted Nov. 15. nue $45,000. Clinton County Bcstg. Corp. is li- Tex. Estimated construction cost $33,256, first KGGM -TV Albuquerque, N. M.- Granted ERP censee WIRY Plattsburgh and has filed for stand- year operating cost $39,000, revenue $50.000. of 7.59 kw vis., 3.8 kw aur. Ant. height above ard station at Lake Placid. N. Y. Some Clinton Principals in applicant own ROTS Deming, N. M., average twain 4,180 ft. Granted Nov. 10. principals hold minority interests in WIRI (TV) and KOBE Las Cruces, N. M. Filed Nov. 15. KFJI -TV Klamath Falls, Ore. -Granted ERP of Lake Placid (Plattsburgh). Granted Nov. 16. Plainview, Tex. -Plainview Radio, 1050 kc, 1 kw 12.9 kw vis., 6.46 kw aur. Ant. height above aver- Batesburg, S. C.-James Olin Tice Jr. granted D. Post office address Box 322, Plainview. Esti- age terrain 1,050 ft. Granted Nov. 10. 1410 kc, 1 kw D. Post office address 30 E. 81st mated construction cost $19,815, first year op- St.. New York, N. Y. Estimated construction cost erating cost $36,000, revenue $48,000. Principals ROSA (TV) Odessa, Tex.- Granted mod. of cp $13,538.98, first year operating cost $34,000, rev- equal partners Earl S. Walden, applicant for 50% to change trans. location to point about 11 miles is presi- ownership KERB Kermit, Tex., Homer T. vis. ERP from 20.4 kw to enue $42,000. Mr. Tice, CBS announcer, of west of city, increase dent- director, ',5 owner WMYB Myrtle Beach, Goodwin, pastor, and Leroy R. Durham, farmer. 102 kw, increase ant. from 390 to 740 ft. and S. C., and president-part owner WJOT Lake City, Filed Nov. 10. make equipment changes. Granted No. 16. S. C. Granted Nov. 16. WDSM -TV Superior, Wls.- Application for mod. York, S. C.- York -Clover Bcstg. Co. granted APPLICATION RESUBMITTED of license to change studio location from Su- 1580 kc, 250 w D. Post office address Box 202, perior, Wis., to Duluth, Minn., dismissed at re- N. C. Estimated construction cost of attorney. Dismissed Nov. 14. Lincolnton, Morris, Minn.- Western Minnesota Bests Co. quest $12,300, first year operating cost $2500, revenue resubmits application for cp to operate on 1570 $30,000. Principals in equal partnership are G. B. kc, 1 kw D. Resubmitted Nov. 15. APPLICATION Sigmon, owner of dairy and poultry farm, and his son C. C. Sigmon, employe at textile mill. WAIQ (TV) Andalusia, Ala. -Seeks mod. of cp Granted Nov. 16. APPLICATIONS AMENDED new W station) to install new (which authorized Waco, Tex.-R. E. Lee Glasgow application for Terre Haute, Ind.-Citizen's Bests. Co. amends ant. system and make other equipment changes. cp to operate on 940 kc, 500 w D dismissed at re- 1350 Filed Nov. 14. Nov. 15. application for new am to operate on kc, quest of applicant. Filed 500 w D to make changes in ant. system (reduce Warrenton, Va. -Old Dominion Bcstg. Co. height). Amended Nov. 10. PETITION granted 1420 ks, 5 kw D. Post office address Mr. Mathis & Mrs. Oliver M. Presbrey, Warrenton. Estimated Abilene, Tex. -Bill amends application WSEE (TV) Erie, Pa.- Petitions FCC to (a) cost for cp to operate on 1280 kc, 1 kw D to specify construction cost $33,100, first year Operating 500 w and change trans. location to 3.4 miles amend rules for allocation of ch. 6 to Erie (b) $38,500, revenue $48,500. Principals are Martha amend Sec. 3.606 (b), 3.607 (a), 3.610, and 3.612 Rountree Presbrey (50 %), 100% owner Roun- south of Abilene. Amended Nov. 14. so as to permit operation of station on ch. 6 at tree- Presbrey (radio -tv) Prod. and 50% of Flag Kamuki, Honolulu, T. H.-Christian Bests. Erie and (c) issue to petitioner of order to show magazine, and Oliver M. Presbrey (50 %), pres.- Assn. amends application for cp to operate on why its cp and STA for WSEE (TV) should not treas. Rountree- Presbrey Prod. and 50% owner 800 kc, 1 kw uni. to specify 870 kc. Amended be mod. to specify operation on ch. 6. Announced Flag. Granted Nov. 16. Nov. 14. Nov. 10. Casper, Wyo. -John L. Breece granted 1400 kc, 250 w unl. Post office address P. O. Box 436. CALL LETTERS ASSIGNED Lander, Wyo. Estimated construction cost $12,000, first year operating cost $38.000, revenue $50.000. Existing Am Stations . . . KSHO -TV Las Vegas, Nev.-Moritz Zenoff, Mr. Breece is manager- engineer ROVE Lander. ch. 13. Granted Nov. 16. KWFC Hot Springs, Ark.-Granted mod. of cp KINY -TV Juneau, Alaska- Alaska Bcstg. Sys- to change ant-trans. location. Granted Nov. 14. tem Inc., ch. 6. APPLICATIONS WDYL Statesboro Ga. -Granted mod. of cp for change in ant. system and to make equipment Riverside, Calif. -Ray Lapica, 1570 kc, 1 kw D. changes. Granted Nov. 15. Post office address 207 S. Hamel Dr., Beverly KGKO Dallas, Tex. -Granted increase in D New Am Stations . . . Hills, Calif. Estimated construction cost $31,20727, power from 1 kw to 5 kw, operating on 1480 kc first year operating cost $45,000, revenue $60,000. with 500 w N unl. DA -2, uni.; engineering con- Mr. Lapica is sales, news and research director ditions. Granted Nov. 16. ACTIONS BY FCC of KBLA Burbank, Calif. Filed Nov. 15. Homestead Fla. T. M. Pace, 1430 kc, 1 kw D. Merced, Calif.-Joseph E. Gamble granted 1580 Post office address 6246 S. W. 99th Terrace, South APPLICATIONS kc, 500 w D. Post office address KXOB, Hotel Miami, Fla. Estimated construction cost $23,000. Stockton, Stockton, Calif. Estimated construction first year operating cost $48,000, revenue $60,000. WVOK Birmingham, Ala. -Seeks cp to increase cost $31,000, first operating cost $66,000, Mr. is Nov. 10. height of southwest tower of DA array to ac- year Pace realtor. Filed commodate fm and tv ant. Filed Nov. 15. revenue $78,000. Mr. Gamble is 100% owner Ward Ridge, Fla. - Vacationland Bcstg. Co., KXOB Stockton and 51% owner KCMJ Palm 1400 ke. 250 w uni. Post office address P. O. Box KMYC Marysville, Calif. -Seeks mod. of cp to Springs, Calif. Granted Nov. 16. increase D power from 1 kw to 5 kw and make 687, Fort Walton Beach, Fla. Estimated construc- DA 15. Anna, m. -Anna- Jonesboro Bcstg. Co. appli- tion cost $10,000, first year operating cost $26,000, changes in -2. Filed Nov. cation for cp to operate on 900 kc, 500 w D dis- revenue $30,000. Applicant is licensee of WFTW KSTN Stockton, Calif.-Seeks cp to increase D missed at request of applicant. Action Nov. 10. Fort Walton Beach. Filed No, 10. power from 1 kw to 5 kw and make changes in Eminence, Ky.-.T. W. Dunavent granted 1600 Salem m. -Salem Bests. Co., 1350 kc, 500 w D. ant. system (DA -2). Filed Nov. 15. kc, 500 w D. Post office address Eminence, Ky. Post office address P. O. Box 148, Fairfield, Ill. WKNB New Britain, Conn. -Seeks mod. of Estimated construction cost $22,833, first year op- Estimated construction cost $23,020, first year op- license to change hours of operation from D to erating cost $18,000, revenue $21,000. Mr. Duna - erating cost $40,000, revenue $52,000. Principals limited time so as to sign -off at LS, Louisville, vent is Western Auto Assoc. dealer. Granted are owners of WFIW Fairfield, Ill. Filed Nov. 10. Ky. Filed Nov. 10. Nov. 16. Manchester, Ky.-The Wilderness Road Bcstg. WEEK Tampa, Fla. -Seeks mod. of cp to change Morris, Minn. -Western Minnesota Bcstg. Co. Co., 1580 kc, 250 w D. Post office address P. O. from 1590 kc to 1300 kc. Filed Nov. 10. application for cp to operate on 1570 kc 1 kw Box 333, Columbia, Ky. Estimated construction WATM Atmore, Ga.-Seeks cp to change from D returned. Exhibits dated after verification. cost $4,025, first year operating cost $42,000, reve- 1580 kc to 1590 kc, increase power from 250 w to Action Nov. 10. nue $55,000. Sole owner Clifford Spurlock is 1 kw and make equipment changes. Filed Nov. Greenville, Miss. - Delta- Democrat Pub. Co. minority stockholder of WTCO Campbellviile, 14. granted 900 kc, 1 kw D. Post office address P. O. Ky., and 49% owner WFLW Monticello, Ky. Filed WBHB Fitzgerald, Ga.-Seeks cp to change Box 665, Greenville. Estimated construction Nov. 10. hours of operation from uni. to D, change from cost $16,800, first year operating cost $50,000, Newark, N. Y. -T. K. Cassel 1420 kc, 500 w D. 1240 kc to 1380 kc and power from 250 w to 5 revenue $60,000. Principals include Pres. William Post office address Box 89, Elmira, N. Y. Esti- kw D. Filed Nov. 10. Nodding Carter Jr. (34.05 %), Journalist; Vice mated construction cost $8,200, first year operating WKLX Paris, Ky. Pres. Betty W. Carter, and Sec.-Treas. John T. cost $48,000, revenue $65,000. Mr. Cassel is 25.85% -Seeks mod. of cp (which Gibson (24.95 %), general manager of Delta - owner WCHA- AM -FM -TV Chambersburg, Pa., authorized new am station) to specify studio Democrat Pub. Co., a newspaper publisher. owner WATS Sayre Pa., 50% owner WTVE (TV) location and operate trans. by remote control Granted Nov. 16. Y., from studio location and make changes in ground Elmira, N. 16%% owner WOND Pleasantville, system. Filed Nov. 15. Chateaugay, N. Y.- Clinton County Bcstg. Corp. N. J., 14.28% owner WDBF Delray Beach, Fla., d/b as Franklin County Bcstg. Co. granted 1050 and owner of pending applications for new am to WKMI Kalamazoo, Mich. -Seeks cp to change kc, 1 kw D. Post office address 301 -03 operate in Ithaca, N. Y. Filed Nov. 15. from DA -2 to DA -N and operate trans. by remote Cornelia 414 St., Plattsburgh, N. Y. Estimated construction 1 control from S. Burdick St., Kalamazoo Abilene, Tex. -Marathon Bcstg. Co., 1280 Ice, while using non -DA. 14. cost $23,894, first year operating cost $40,000, reve- kw D. Post office address 3008 26th St., Lubbock, Filed Nov. WSKN Saugerties, N. Y. -Seeks mod. of cp to change trans. location. Filed Nov. 10. WMFD Wilmington, N. C. -Seeks cp to decrease height of center tower of DA. Filed Nov. 10. WKLV Blackstone, Va. -Seeks cp to change Eastern Station from 1490 kc to 1440 kc, increase power from 250 w to 5 kw and change hours from specified Music - News - Sports hours to D. Filed Nov. 15. $75,000.00 APPLICATIONS AMENDED KWRO Coquille, Ore. - Amends application for This fulltime independent is located in one of the east's premium cp to change from 1450 kc to 630 kc, increase and most attractive secondary power from 250 w to 1 kw, change hours of op- markets. Operating profitably this station eration from uni. to D, change ant.-trans. location is showing steady increases in both gross and net. Down payment to Hwy. 101, 1 mile northwest of Coquille, op- re- erate trans. by remote control from studio and quired $35,000.00. Some working capital included. make ant. system changes to specify change trans. location to Oregon Coast Hwy.. Coquille. Negotiations Financing Appraisals Amended Nov. 14. CALL LETTERS ASSIGNED BLACKBURN - HAMILTON COMPANY RBVM Lancaster, Brocaw RADIO -TV- NEWSPAPER BROKERS Calif.- Bcstg. Co., 1380 kc. 1 kw D. WASHINGTON, D. C. CHICAGO SAN FRANCISCO KRFC Rocky Ford, Colo. - Arkansas Valley James W. Blackburn Ray V, Hamilton William T. Stubblefield Bcstg. Co., 1320 kc, 1 kw D. Clifford B. Marshall WRMF Indialantic-Melbourne, Fla.- Melbourne Washington Bldg. Tribune Tower 111 Sutter St. On The Air Inc., 1050 kc, 500 w D. Sterling 3- 4341 -2 Delaware 7- 2755 -6 Exbrook 2- 5671 -2 WCHK Canton, Ga.- Christian & McClure, 1290 (Continues on page 112) Page 106 November 21, 1955 BROADCASTING TELECASTING PRO "ESSIONAL CARDS

JANSKY & BAILEY INC. JAMES C. McNARY -Established 1926- GEORGE C. DAVIS Executive Offices Consulting Engineer 1735 De Sales St., N. W. ME. 8 -5411 PAUL GODLEY CO. 501 -514 Munsey Bldg. STerling 3 -0111 National Press Bldg., Wash. 4, D. C. Offices and Laboratories Upper Montclair, N. J. MO. 3-3000 1339 Wisconsin Ave., N. W. Washington 4, D. C. Telephone District 7 -1205 Laboratories Great Notch, N. J. Washington, D. C. ADams 4 -2414 Member AFCCF. hfetnber AFCCE Member AFCCE lle,nhcr AFC(

Commercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES Everett L. Dillard, Gen. Craven, Lohnes & Culver Mgr. 30 Years' Experience in Radio INTERNATIONAL BLDG. DI. 7 -1319 CONSULTING RADIO ENGINEERS Engineering MUNSEY BUILDING DISTRICT 7.8215 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 Pennsylvania Bldg. Republic 7 -2347 P. O. BOX 7037 JACKSON 5302 WASHINGTON 4, D. C. WASHINGTON 4, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE SI em F.Cr ,9AZ.. Member AFCCE

Frank H. McIntosh & Assocs. WELDON & CARR PAGE, CREUTZ, KEAR & KENNEDY CONSULTING RADIO ENGINEERS Consulting GARRISON & WALDSCHMITT 1216 WYATT BLDG. Radio & Television CONSULTING ENGINEERS 1302 18th St., N. W. Hudson 3.9000 WASHINGTON, D. C. Engineers 710 14th St., N. W. Executive 3 -5670 WASHINGTON 6, D. C. Metropolitan 8-4477 Washington 6, D. C. Dallas, Texas Washington 5, D. C. 1001 Conn. Ave. 4212 S. Buckner Blvd. S lern: !Tr AFCCE Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. ROBERT M. SILLIMAN GUY C. HUTCHESON LYNNE C. SMEBY CONSULTING RADIO ENGINEERS John A. Moffet- Associate "Registered Professional Engineer" INWOOD POST OFFICE P. O. Box 32 AR. 4 -8721 1405 G St., N. W. DALLAS 9, TEXAS 1700 W. Abram Republic 7 -6646 1311 G St., N. W. EX 3 -8073 JUSTIN 6108 Washington 5, D. C. ARLINGTON, TEXAS WASHINGTON 5, D. C. .1TraJxr AFCCE Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN WILLIAM E. BENNS, JR. ROBERT L. HAMMETT Consulting Engineers AM -TV BROADCAST ALLOCATION Consulting Radio Engineer CONSULTING RADIO ENGINEER Radio -Television FCC 8 FIELD ENGINEERING 3738 Kanawha St., N. W., Wash., D. C. Phone EMerson 2.8071 821 MARKET STREET Communications -Electronics 1 Riverside Road -RIverside 7 -2153 Box 2468, Birmingham, Ala. 1610 Eye St., N.W., Washington 6, D. C. Riverside, Ill. SAN FRANCISCO 3, CALIFORNIA Executive 3 -1230 Executive 3 -5851 Phone 6-2924 Member AFCCE (A Chicago suburb) Member AFCCE SUTTER 1 -7545

Vandivere, CARL E. SMITH J. G. ROUNTREE, JR. JOHN B. HEFFELFINGER Cohen & Wearn CONSULTING RADIO ENGINEERS Consulting Electronic Engineers 4900 Euclid Avenue 5622 Dyer Street 815 E. 83rd St. Hiland 7010 612 Evans Bldg. NA. 8 -2698 Cleveland 3, Ohio EMerson 3266 KANSAS CITY, MISSOURI 1420 New York Ave., N. W. HEnderson 2-3177 Dallas 6, Texas Washington 5, D. C. Member AFCCE

VIR N. JAMES JOHN H. MULLANEY RALPH J. BITZER, Consulting Engineer A. E. TOWNE ASSOCS., INC. SPECIALTY Consulting Radio Engineers 9442 Westchester Drive, St. Louis 21, Mn. TELEVISION and RADIO Directional Antenna Proofs Underhill 7-1833 ENGINEERING CONSULTANTS 2000 P N. W. St., in Broadcast Engineering" Mountain and Plain Terrain "For Results 420 Taylor St. AM -FM -TV 1316 Washington 6, D. C. S. Kearney Skyline 6 -6113 Allocations Applications San Francisco 2, Calif. Denver 22, Colorado Adams 4,6393 Petitions Licensing Field Service PR. 5 -3100

SERVICE DI O R Y

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BROADCASTING TELECASTING November 21, 1955 Page 107 CLASSIFIED ADVERTISEMENTS RADIO Payable in advance. Checks and money orders only. Deadline: Undisplayed- Monday preceding publication date. Display- Tuesday Help Wanted- (Cont'd) preceding publication date. Florida east coast fulltimer needs good announcer Situations Wanted 20¢ per word -$2.00 minimum Help Wanted 25¢ per word - with 1st class license capable of transmitter maintenance. $80 week. A beautiful permanent $2.00 minimum. Florida hometown. WSTU, Box 518, Stuart. All other classifications 30C per word -$4.00 minimum Display ads $15.00 per inch Florida. No charge for blind box number. Send box replies to Board operating adlib morning man. Extensive BROADCASTING TELECASTING, 1735 DeSales St. N. W., Washington 6, D. C. knowledge programming, news, music library. $1.00 for mailing (Forward remittance May lead to program director. Good pay in fine APPLICANTS: If transcriptions or bulk packages submitted, charge 40,000. separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BaDADCA9T- midwest town of Airmail full details. photo expressly repudiates any liability or responsibility for their custody or return, and salary requirements; hold tapes. Also need cNG TII1Css11NC Smith, 5316 N. Spaulding Ave- gaieFChiay. .2 Ill. Two combination announcers. Young, single. RADIO RADIO One with writing, one sales or production or engineering for Orient. Excellent low cost living. Contract for $300 per month to start, plus many Help Wanted Help Wanted- (Cont'd) benefits. Send tapes, resumes, photos to Paul Salesman wanted who loves to hunt and fish. Baron, Palmer 'De Meyer, Inc., 50 East 42nd Managerial Friendly fast growing progressive college town. Street, New York. Forget the rat -race of the big city, no pressure. Southwestern location for a working sales man- Territory wide open, all accounts are yours, no Technical ager in good. non -competitive, small market. High house accounts, no restrictions. Single station degree of freedom, guaranteed list of accounts market, no tv, only competition is sleepy news- Immediate opening for chief engineer, first phone excellent 15% commission arrangement. Send paper. No sour accounts, respected in commu- ticket in small Virginia town. Reply to Box 481E, photo, resume Box 435E, B.T. nity. Last salesman bought local retail business. BT. Same management after three profitable years. Manager -sales manager-midwestern net affiliate, Michigan 1000 watt independent. 15% plus car Want older, competent chief engineer- announcer, small-medium market looking for good manager allowance. Give details first letter. Box 508E, BT. who wants permanent job in north Texas town who can sell. Substantial income to right man. of 12,500. Want man who likes people and radio. Send photo, complete resume. background and Attention: Radio opening for salesman in south- If you're tired of big city pressure, send tape references. Confidential. Box 452E, BT. eastern market. 1000 watt NBC affiliate with em- and background. KVWC, Vernon, Texas. phasis on personality programming. Income corn Wanted: An aggressive sales manager for 5 kilo- mensurate with capability, willingness and re- Chief engineer- announcer. Outstanding calibre. watt progressive independent in the southeast. sults. Box 530E, BT. Emphasis engineering. Send tape, full details, The man we seek is a hard working, "idea man. salary desired John Powell, Manager, KWBW, He will supervise a small sales staff, and will de- Opening experienced radio salesman. Guarantee Hutchinson, Kansas. vote a great amount of his time to selling. The against commission. Write C. J. Dickson, KWFC, amount of compensation is open, because we are Hot Springs, Arkansas. Engineer: All new station and equipment. Day- looking for a "Sales Manager', not a public rela- time operation, top working conditions in small tions man. Excellent working conditions. Box Experienced salesman wanted to sell and service town. Good salary. Dave Welborne, WDVM, 460E, station's top local active and potential list of Pocomoke City, Maryland. 937. BT. accounts. Weekly guarantee, 15% commission above guarantee. This is a $13,000.00 and up posi- WO W O -Immediate staff opening - qualified Immediate opening in fast growing Virginia town tion. Michigan's second and most prosperous transmitter operator- contact Harold Brokaw, for manager -salesman with car. Market ripe for market. Ability more important than long expe- WOWO, Fort Wayne, Indiana. progressive man with initiative. Personal inter- rience. Opening due to promotion. Send full res- view necessary. Reply Box 480E, BT. ume in first letter to Manager, WTAC, Flint, The Engineer -announcer. Immediately. WVOS, Liber- Big Station, Inc., 740 South Saginaw Street, Flint, ty, N. Y. Salesmen Michigan. Immediate opening Michigan 1000 watt fulltime Successful, Attention Jack Ally. Please call Charlotte, N. C. directional needs engineer, first class, good pay. thoroughly experienced salesman. ED 3 -7173 collect between 9:00 and 5:00 weekdays. Excellent insurance, pension and fringe benefits, Michigan daytime independent. $400.00 guarantee. call or write Kenneth Kunze, Chief Engineer, No competitive tv, great opportunity. resume, WTTH, Port Huron. photo and references. Box 464E, B.T. Announcers Can you sell a radio commercial -any commer- Programming-Production, Others cial? Are you smart enough to pick your own music, do a telephone show, make and keep an wanted: Girl familiar with traffic and accounting. audience? Do you want to work? We want a Unusual opportunity for advancement. Box 469E, good community man who wants to make Oel- B.T. wein, Iowa, a permanent home. Send tape, photo, earnings and references to Box 502E, B.T. Experienced promotion-publicity man for major past midwest radio -tv outlet, serving over two million. Actor -radio -tv, stage acting experience. Net- Must be ready to take over alert, aggressive de- work radio serial soap opera (Les Tremayne type partment with initiative and confidence. Box ENGINEERS voice) for DJ -news. Ohio. Box 513E. B.T. 487E, BT. Personal -Ken Roberts of Atlanta. Larry Tune News reporter, writer, broadcaster for progres- of Louisville, Kentucky. Get in touch with Box sive midwest radio station. Working conditions 514E, BT. and starting salary excellent. Send all replies to Box 492E, BT A top Washington engineering Experienced announcer with first phone license Immediate opening. 5000 watts, Great Lakes. Independent station in midwest community of firm is looking for qualified en- Pleasant staff and working conditions. Time and 100,000 wants copywriter and traffic gal or guy. a half after 40 hours. Start at $1.76 per hour. Must be experienced. Salary open, fine oppor- gineers to join their staff. These Must have car. Send photo. tape, resume to Box tunity for right person. Send full details to Box 522E, B.T. 527E, BT. positions have no limitations, $90 -5100 weekly for experienced combination an- nouncer -engineer at WFPR, Hammond, Louisiana. Experienced PD whose record proves he can Must be sober, reliable, hard worker. Contact make a good independent 5000 watt station in financially or otherwise . .. your metropolitan market a better station. Box 538E, Ralph Hooks, KDLA, DeRidder, Louisiana. Phone BT. advancement depends upon your '7600. Announcer -engineer with 1st class ticket. $90 per Southern California station in ideal climate needs week. Send tape and resume. KGHF, Pueblo, experienced copywriter for one man department. ability. We are interested in Colorado. Send background. samples and expected salary. men that have experience in al- Need one announcer, experienced; one announc- KXO. El Centro. er- salesman and one combo man for daytime independent in south Georgia. Send resume. location engineering (both AM photo and tape to WAAG, Adel, Georgia. Situations Wanted and TV), and particularly di- Announcer. Experienced in news, DJ, with abil- Managerial ity to deliver selling commercials. Radio and tv. rectional antenna design and ad- Send photo, tape and complete background res- General manager -ten years "am" experience all ume to A. R. Cooper, WAKR, Akron, Ohio. phases in large, medium, small market. Top salesman, experienced personal manager-excel - justment, plus experience with Announcer, experienced. Permanent position lent business details. Presently sales manager with progressive independent. Paid holidays and medium western market. Desire permanent television equipment. These vacation. WCOJ, Coatesville, Pa. medium market. Married, children -will operate top station in your market for a long time with openings are due to the expan- Wanted: Program director. Somewhere there is proven programming and hard selling. Please an announcer with good voice and delivery, who do not answer unless you want heavy general sion of really knows his radio. This man may desire manager. Box 488E, B.T. our organization. All more responsibility or opportunity. Daytime direction to take charge inside operation. Need Manager. 18 years experience. Reliable. . Take replies will be kept in strict immediately. Good salary and conditions. This charge or assist. Box 495E, BT. may be your chance to show what you can do. confidence. Dave Welborne, WDVM, Pocomoke City, Mary- Manager, top references, experience includes land. 937. sales, programming, sports, announcing. Small and medium markets. Presently assistant with Combo announcer -engineer with emphasis on metropolitan indie. Box 535E, B.T. announcing. Immediate opening. Forward tape and full particulars to V. G. Balkcum, WGBR, General Manager, well known throughout indus- Box 536E, BT Goldsboro, N. C. try, seeks to relocate with progressive am -tv organization. Have one of the finest records Network affiliate needs experienced announcer, (sales, management. programming) in the busi- strong on sports play -by -play and discs. WSOY, ness. Best of references. All replies kept strictly Decatur, Illinois. confidential. Box 539E, BT.

Page 108 November 21, 1955 BROADCASTING TELECASTING RADIO RADIO RADIO Situations Wanted -(Cont'd) Situations Wanted-(Cont'd) Situations Wanted -(Cont'd) Announcer -newscaster seeks permanent position Seeking late or all night DJ? Good sell and news Salesmen with program- conscious am, central US or south- delivery. Experienced, vet, college, announcer west. 12 years experience, 33, family, car. Box training, plenty ideas. Norman Sime. Readstown, Announcer-salesman, married. veteran, degree, 507E, BT. Wisconsin. Telephone 16J. 1st phone, radio -tv experience. Box 498E, B.T. Versatile announcer. 17 months experience, de- Rock'em negro deejay, light experience, emphasis sires position with independent station. Box news, commercial, deejay show. Boardman. Dee - Earning excess of $12,000 this year- seeking to 517E, B.T. 221, N. MC morning show and sell. Twelve years ex- jay, Box Sparkhill, Y. perience- excellent rzcord- northeast -southwest Versatile announcer -strong on commercials -ap- Top play -by -play basketball announcer. Avail- only. Box 499E, B.T. pearance- personality-college degree -musician able immediately. Five years experience also idea DJ. Veteran -will locate. Box 518E, B.T. doing staff, baseball and football. Write, wire Sales engineer. Seven years radio -tv broadcast Mike Wynn, 201 West 77th Street, New York City. technician. RCA graduate. 1st phone. No sales Newscaster available for east coast area. Some experience. Box 516E, B.T. announcing. Agency references. Box 524E, B.T. Technical $65 a week -experienced announcer, for small Announcers station. Resonant voice. News -sports -DJ. Board. First phone. Experienced, congenial, desires to Photo, tape. Box 526E, B.T. relocate in North Carolina or South Carolina. Attention California- Experienced announcer - Please write Box 505E, BT. engineer. Presently employed 1 kw net. Family Experienced play -by -play man all sports. Have man. Box 321E, B.T. first phone, combo experience several years. In- Technician, 1st phone, 12 years experience am -tv terested security, opportunity. Available im- desires position with progressive station. Box medíately. Box 528E, B.T. 525E, B.T. Top DJ- announcer. Just left 5000 watt southwest- indie. Desire relocation. Box ern permanent H uorusm o DJDJ, presently employed, also play -by- Engineer- announcer. 1st class phone, news, DJ, 354E, B.T. play sports, staff announcer and program direc- congenial, dependable, sober, married. Some ex- tor available. Married, tape and references on perience. Locate anywhere, good opportunity, Announcer, versatile, DJ, news, three years col- request. Box 529E, B.T. and advancement. Jack Rosenwald, 591 lege, $100 a week. Box 365E, B.T. Williams Avenue, Brooklyn, N. Y. Dickens 5 -4572. Staff announcer, married veteran. Knowledge all Have five years experience, two years morning phases. Recent broadcasting school graduate. Production- Programming, Others man, strong on news, run a pleasant disc show. Will travel. Box 531E, BT. - Would like to locate within one hundred miles Program director- assistant sales manager, good of Philadelphia. Box 459E, B.T. Trained experienced announcer desires penna- commercial voice, ad -lib. phone interviews and ent settlement Vermont, New Hampshire after sales. Competent, intelligent assistant to man - Announcer-4 years experience -college training Jan. 1. Box 532E, B.T. ager. Desire responsibility and $75.00 per week -reliable. Excellent diversified background- to start. 4 years college. 7 years radio experience presently employed. Desire position with more Announcer, thoroughly trained, recent graduate, -age 40 years. Available one week. Box 405E, challenge and opportunity, Box 486E, B.T. network potential, single, veteran, desires posi- B.T. tion in New England. Can start within week's Top play -by -play announcer, public relations man notice. My job will always come first before Need program manager? Radio, tv employed, B and sportscaster now available, will do staff. 6 anything else. Box 533E, B.T, years. Highest references. Box 439E, BT. years experience, vet, 24, college grad, prefers New England. Box 501E, B.T. Announcer, 11 years, special events, sports, dee- Available immediately. Program -director an- jay, staff. Presently with metropolitan inde- nouncer. 3 years experience. Relocate northeast Two man morning disc show. Versatile, experi- pendent. Box 534E, BT. permanently. Minimum $75.00. Radio or tv. enced, highly commercial, hungry! Box 504E, Box 482E B.T. B.T. Low pressure, personable, thirty. Experience. Broadcasting school, AFRS, WDEV, Vermont. Experienced newsman reporting, writing, Experience and know -how. Top morning man. Prefer morning stint. Reentering broadcasting. editing, announcing. Can do DJ, staff, Mature Pop or western. Selling job on air guaranteed. Salesman past eight years. Tape, photo avail- voice. Family man. Presently in radio. Seek First ticket. Excellent references. Box 506E, able. James Mastroni, 5 Normandy Road, Fair- advancement within 200 miles N.Y.C. Tape and B.T. field, Connecticut. photo on request. Box 489E, B.T.

BROADCASTERS THROUGHOUT THE COUNTRY FIND...

Time, worry and expense can be saved by calling Northwest First. John Birrel, our Employment Counselor may have just the person you need. There's no charge for this service and you are assured of well- screened, professionally trained people. Here's why Broadcasters prefer Northwest's graduates... Over 16,000 square feet devoted to studios, con- trol rooms, and student servicing. Five complete image orthicon camera chains. Six complete control rooms with professional con- soles, rack -mounted tape recorders, disc recorders, turntables, monitors, switchers Film editing equipment An outstanding staff of professional Instructors who are presently working at network affiliates NBC, CBS, ABC. - Practical training. Professional trainees learn by doing - actually participating in closed - circuit productions. Your collect wire or call is always welcome. Call Northwest first. Our Employment SUBSCRIBER TO NARTB Counselor ... John Birrel ... assures you of immediate, personal attention.

HOLLYWOOD, CALIFORNIA 1440 North Highland /EST HO 4 -7822 CHICAGO, ILLINOIS. 540 N. Michigan Avenue RADIO St TELEVISION DE 7 -3836

1221 N. W. 21st Avenue WASHINGTON, D C 1627 K Street N. W. FFICE: Portland, Oregon CA 3 -7246 RE 7 -0343

BROADCASTING TELECASTING November 21, 1955 Page 109 RADIO TELEVISION TELEVISION Situations Wanted-(Cont'd) Help Wanted-(Cont'd) Situations Wanted- (Cont'd) Experienced radio- television production director, Technical currently producing large volume for public Announcers service organization, seeks greater challenge. Studio engineer for all- around video work. Send M.A. Degree. Solid knowledge of production, complete experience, recent snapshot. salary ex- Announcer- producer, family man. 11 years radio programming, and promotion. Salary open. Box pected, references. KTVR, 550 Lincoln Street, and tv. Now with midwest largest tv doing 500E, B.T. Denver, Colorado. regular 5 a week on- camera. Desire change. $175 week plus talent and travel. Box 521E, B.T. Program director -announcer seeks permanent lo- Experienced engineers needed to work with RCA cation in northeast. Independent and affiliate ex- 50 kilowatt transmitter and with RCA studio Experienced announcer employed by established perience- sports, news, music, play -by -play. Box equipment, Contact Chief Engineer, WXEX -TV, station wishes permanent relocation in northeast. 520E, B.T. 124 West Tabb Street, Petersburg, Virginia. $100 minimum. Box 523E, BT. TELEVISION Programming -Production, Others Technical Advertising and promotion director. vhf, midwest Help Wanted NBC, good market. Need man experienced in ad- First phone RCA graduate, first telegraphic, vertising market data, sales promotion and pub- persistant. Electronics ten years. Permanently Salesmen licity on both local and national level. We need available metropolitan New York. Box 509E, B.T. promotion and advertising material that Sells. Tv salesmen, 2 to 3 years experience, pay big Send samples of work, complete resume. Must Programming- Production, Others for man who delivers; uhf, 95% CBS, northeast, have photo. Good salary to right man. Box 473E, reply Box 483E, BT. B.T. 10 years experience includes selling. creating. WGLV needs an experienced time salesman. Program director-West Coast vhf station wants writing, producing, directing, film, announcing Salary plus commission With advancement pos- man who: 1. Has ability to manage capable and and executive. Would like to "stick with" experi- sibilities. Apply by letter only stating qualifica- experienced crew. 2. Has ideas for local pro- ence. Surely, some station, network, agency. tions. experience and salary expected. Enclose gramming. 3. Can keep production at top level. packager, or sponsor has need. Box 390E, B.T. small C. R. Thon, WGLV, Easton. Penn- 4. Rolls up his sleeves and spends more time on photo. floor in his office. 5. Can sylvania. the than win and keep Tv director -announcer. Vet. 6 years radio -tv respect of his employees and co- workers. 6. Co- experience. Family. Box 444E, B.T. Company operating three vhf stations in south- operate fully with sales and engineering. 7. Has east interested in sales personnel. Excellent sal- broad and successful experience as program di- ary and commission basis. Send full details to rector. 8. Can keep station No. 1 position in com- Varied experience, tv cameraman, floor producer, WJTV, Box 8187, Jackson, Mississippi. petitive market. 9. Is thoroughly familiar with film director. Wishing to relocaate eastern United all phases of film and news departments. 10. Can States. Permanent man wants permanent posi- meet and work well with public and other sta- tion. Availability within two weeks. References. Announcers tion contacts. 11. Can make public service pro- Box 484E, B.T. grams an important factor in area. Send corn Attention: Radio and television announcer in plete background information, references, last Outstanding, pioneer television program man - southwest area. Have excellent opening for tele- three years earnings. recent photograph and ager desires relocation due to climate allergy. vision announcer. Please write or call Sherwood what have you at once. This is an excellent 4 -1414, KCBD -TV, Lubbock. Texas. Not interested in small or borderline operations. opportunity for a man who has not stopped Dossier upon presentation of offer. Box 485E, growing. Replies held strictly confidential. Box B.T. Wanted Immediately for 100,000 watt NBC af- 494E, BT. filiate, announcer with some directing experience. Pay commensurate with ability. Send picture and Director, cameraman, married, three years expe- complete background to Program Director, Situations Wanted rience (studio and remote), college graduate, WUSN -TV. P. 0. Box 879, Charleston, S. C. reliable. Seeking permanent position. Top ref- Managerial erences. Box 490E, B.T. Technical Nation's best general manager -radio or tele- Can direct over -all programming -production for Southeastern vhf tv station has opening for first vision. Experienced in national and local sales, new or established television operation. 8 years class engineer with tv experience. Send com- engineering, personnel, production and program- experience production field. Will train person- plete qualifications, references, photograph and ming. Well -know throughout the industry. Avail- nel if necessary. Extremely loyal to good sta- salary requirements. Box 467E, B.T. able at once. Box 985C, B.T. tion. Box 493E, B.T.

LARRY MENKE JOHN ANQUETIL MARY ANN SEIDI EDWARD BRYANT ROLAND ANDERSON Camera, Film Camera, floor Art, continuity Film, accountant Cornera, floor TV STUDIO TRAINING NOW COMPLETED IN ADDITION TO THESE PEOPLE'S SPECIAL QUALIFICATIONS LISTED, THEY ALL HAVE BEEN THOROUGHLY AND PROFESSIONALLY TRAINED IN ALL PHASES OF TV PRODUCTION, WORKING IN OUR COMMER- CIALLY EQUIPPED STUDIOS. FOR QUICK, COMPLETE RESUMES WIRE, SHARON DREWELOW MARY ROCKFORD Film, traffic Secretary, traffic CALL COLLECT, JOHN BIRREL, EMPLOYMENT COUNSELOR . . ,

DUANE CHANCE LORRAINE FRYE THOMAS NOTTI MARY HESS LEE PARSON Floor, art On air, secretary Camera, Director Continuity Director, camera

1111ORTHWEST HOLLYWOOD, CALIFORNIA 1440 North Highland HO 4 -7822

CHICAGO, ILLINOIS 540 N. Michigan Avenue RADIO & TELEVISION DE 7 -3836

1221 N. W. 21st Avenue D. K HOME OFFICE WASHINGTON, C. 1627 Street N, W. b_S - k Portlond, Oregon CA 3 -7246 .H. RE 7 -0343

Page' 110 November 21, 1955 BROADCASTING TELECASTING TELEVISION WANTED TO BUY RADIO Situations Wanted-(Cont'd) Stations Help Wanted-(Cont'd) Traffic-operations manager N.Y.C. network flag- We are principals and want to deal with prin- ship station. Double in brass operating staff. cipals only for a station with annual net income Six years television- radio. Family man seeks in excess of $25,000 after taxes. All replies con- similar job eastern, central station. Box 503E, fidential. Box 770C, B.T. B.T. Experienced operator wants station in major PROFIT Cameraman. Married, 2 years experience. All market. Profitable operation unimportant; price studio operations. Seeking production opportu- must be right. Give complete details. Box 355E. nity. References. Box 510E, B.T. BT. Writer. Radio, newspaper, tv experience. Hard Stations wanted. Oklahoma, Texas, Colorado, EARS sell spots to dramatic and comedy situations, Missouri, Arkansas, Kansas. Your station handled with Midas touch on attracting clients, seeking by a broker licensed in your state and holding broader fields. Box 512E, B.T. a first -class ticket. Licensed for 15 years in com- By Millions mercial radio. Offices Texas and Oklahoma. the Research -promotion man. Over 2 years local Ralph Erwin. Broker. Box 811, Tulsa. radio -tv experience plus some agency back- In Cleveland ground. Compile data, prepare reports, recom- Equipment mendations, sales presentations. College grad 26, veteran, married, references. Prefer N.Y.C. Teleprompter, stab amps, microphone boom, For TOP DJ Don Preven, 47 -12 11th Street, Long Island City, power supplies, and other available studio equip- N. Y. ment. Box 491E, BT. Must be experienced, reliable, Wanted: Complete twp camera remote gear, with to value of FOR SALE or without remote trucks. Any make in good with ability prove working order. Phone or contact Pete Omnigian, $50,000. Are you a winner Chief Engineer, KBET -TV, Sacramento, Cali- Stations fornia. with records at the "mike "? A Profitable local small market station in southeast Wanted: RCA TK2OD camera control unit or com- showman a self -styled progres- for sale by absentee owner who can not give plete camera chain. KBTV, Denver, 1089, Ban- personal attention. Surface of market hardly nock. scratched. Present cash realization from station sive ready for spotlight as star would enable return of more than 25% on in- STL audio transmitter and receiver, 900 mega- vestment. $75,000. Qualified buyers only. Box cycles, GE or REL. Phil Hedrick, WSJS, Winston - attraction. Send photo, air 423E, B.T. Salem, N. C. check, tape, complete back- One, three, or ten kw fm transmitter, monitor, West Coast 250W local. Needs salesman as owner. coax, and antenna. Claude B. Smith, Evansville ground, to Ideal location. $15,000 down. Box 511E, B.T. Public Schools, Evansville, Indiana. For sale. Three midwest stations, all single sta- WSRS tion markets, all making money. $50,000 each for INSTRUCTION two, $75,000 for third. All replies answered Box 515E, B -T. FCC license training- correspondence or resi- Cleveland 18, Ohio dence. Half interest, with or without co- management Resident classes held in Hollywood and Washington. Beginners get FCC 1st class license Only tcp rated men need apply agreement, up and coming Georgia station. $13,- in 3 months. For details write Grantham School, 000 all cash. Paul H. Chapman, 84 Peachtree Atlanta. Dept. 1 -N, 821 19th Street, N.W., Washington. D.C. FCC first phone license. Start immediately. Needed Major market suburb station. Average per fam- Guarantee coaching. Northwest Radio & Televi- Experienced Announcers ily income in area exceeds $5,000. Can be pur- sion School, Dept. B, 1221 N.W., 21st Street, Port- For chased on favorable tax basis. Cash require- land 9, Oregon. Birmingham, Ala. & Norfolk, Va. ment, $20,000. Paul H. Chapman, 82 Peachtree, Only experienced men of proven ability Atlanta. MISCELLANEOUS considered. Excellent earning potential. Southeastern metropolitan market, NBC, gross- Daily "gllbs" for announcers. Quotes, jokes, Good salary plus talent. Good disc jockeys timely topics. with news and staff experience desired. ing over $100,000, priced at $125,000. Terms. Paul Mailed weekly advance, exclusive E. H. Chapman, 84 Peachtree, Atlanta. one station in city. $20 month TF. Don Clark, Send resume, photo and tape to John 4315 Woodside Haven, Columbia 5, South Caro- Miller, Program Director, WTOB, Winston - Salem, N. C. Radio stations for sale, 100 watts day to 50kw full, lina. Minnesota, Iowa, Washington, Virginia, Illinois, Wisconsin and California, also uhf, vhf. write RADIO Wanted for detail, Hugh R. Norman, Box 534, Davenport, Situations Iowa. Help Wanted Have many profitable southeast radio and tv. Salesmen Salesmen J. T. Snowden, Box 129, Augusta, Ga. Equipment WANTED Fm transmitter for sale -RCA 3kw. Used three Executive Salesmen Over 35 SALES years, good condition, less tubes. A little work With Intangible and Advertising and you will have a high quality rig at low Experience -Valuable Franchise-No In- cost. Submit bid to Box 447E, B.T. vestment -All Sections of Country Open - TV or RADIO Commissions Paid Immediately on Sale & 1 RCA TP -16 film projector, $2500.00 1 RCA TIC Renewals. Write Randall. Suite 100. 1621 I sell. I'm a gal who sells on air and off 20 iconoscope film camera less power supplies, Conn. Ave., Washington 9. D. C. $750.00. TA hi-intensity studio air. For eight year I have been active in ights, each. Dayton, Ohio. a major eastern market, and I mean Announcers active. An hour a day as star talent on For sale: One Fairchild 524 turntable with RCA a TV Switched to time universal pickup. Case somewhat battered, network station. mechanically excellent. Price $3'75.00. Also one sales on a top notch independent radio minitape recorder and charger, perfect condition station, where I bill close to $5,000 a $225.00. Inquire Radio Station WHRV, Box month. I now want a warmer climate for 608, Ann Arbor, Michigan. Morning Man myself and my nine-year.old daughter. I One RCA 73 -B professional recorder 33 and 78 must earn $150 a week and would like to rpm standard groove, complete with MI- 11850C double in air work and sales, but pre- high fidelity recording head with heater, all In Wanted excellent condition, Spencer microscope and dominantly sales. My present employers automatic recording equalizer, priced very rea- know of this ad and I have their blessing. sonably, WJTN, Jamestown, New York. With personality to put on dis- Box 457E, Bel' tinctive morning show. Prefer- Truscon self- supporting # 13-30 radio tower - 3 legs -400 feet high -all steel fabricated with ence given to now standard assembly fittings and equipment. Con- applicant suc- tact Radio Station WTTH, Port Huron, Michi- TELEVISION gan. cessfully doing similar program. Must have bright friendly style Booth Leasing Corporation -a national leasing Situations Wanted service -whereby you choose the equipment you and be able to sell top rated need -new or used -BLC purchases it from your supplier, at the established price and place it in program for past fifteen years. Technical your studio, transmitter and office on flexible lease terms written to meet your specific re- Detailed previous experience quirements. Rentals paid under lease drawn as recommended by BLC are tax deductible expense salaries earned and expected items. For full information for your attorney, TV ENGINEER tax counsel and yourself, write, wire or phone and attach snapshot. Rush au- 1 Gene O'Fallon & Sons, KFEL -TV Building -550 7 years experience, 2 as UHF chief. Well % Lincoln Street. Keystone 4 -8281, Denver, Colo- dition tape, including commer- rado. versed in all phases of construction and cials confidential. WAKR, Ak- maintenance. Desire responsible posi e1 Andrew automatic dehydrator, model 1900. Ex- fion in good market. cellent condition. $200 F.O.B. Parry, 342 Palm, ron, Ohio. Box 519E, BT Arcadia, California. f-f/-.....a BROADCASTING TELECASTING November 21, 1955 Page Ill FOR THE RECORD

from page 106) first year operating cost $12,000, revenue $12,000. WNEW New York, N. Y.-Seeks transfer of (Continues Mr. Finch is former majority owner WGFH (FM) control to WNEW Bcstg. Co. Inc. for $4,076,887,67. include J. D. Wrather (37.5 %), who has Ice, 1 kw D. New York, N. Y. Granted Nov. 16. Principals WPGA West Point, Ga.- Confederate Radio Co., interests in KFMB -AM -TV San Diego, a grant for 910 kc, 500 w D. uhf in Boston, and pending application for Boise Inc., 740 kc, APPLICATIONS Corpus Christi, Tex., tv, John L. Loeb (37.5 %). KYME Boise, Idaho -Radio banker, and D. Buckley 500 w D. of Wisconsin, investment Pres. Richard Bcstg. Corp., Appleton, Wis.- Lawrence College (25%) (also one of the sellers). Filed Nov. 10. KVHC O'Neill, Neb. -Holt County 91.1 mc, 10.57 kw. Post office address Harlan S. WROV -AM -FM Roanoke, Va. -Seeks assignment 1400 kc. 250 w uni. Kirk, Business Manager, Lawrence College. Esti- N. H. Inc., 1050 kc, 1 of license to WROV Broadcasters Inc. Corporate WJWG Conway, -WJWG mated construction cost $5,900, first year op- change only; no change in control. Filed Nov. 10. kw D. erating cost $2,500. Applicant is seeking non- WEHH Elmira Heights- Horseheads, N. Y.-El- commercial educational outlet. Filed Nov. 14. mira Heights-Horseheads Bcstg. Co., 1590 kc, 500 Austin, Tex. E. Moore Jr., 98.3 mc, 322 w w D. -J. uni. Post office address Box 538. Austin. Esti- Hearing Cases . . . KEOR Enterprise, Ore. -Eastern Oregon Radio mated construction cost $10,500. first year op- Co., 1340 kc, 250 w limited hours. erating cost $12.000, revenue $15,000. Mr. Moore WGRF Aguadilla, P. R.- Jaicoa Bcstg. Corp., is wholesale radio supplier and tv manufacturer. INITIAL DECISIONS 1340 kc, 250 w uni. Filed Nov. 14. WCLE, WBAC Cleveland, Tenn. -Hearing Ex- aminer H. Gifford Irion issued initial decision looking toward confirming Commission April 19 New Fm Stations . . . Existing Fm Stations . . . grant of cp to WCLE for new am to operate on 1570 kc, I kw D in Cleveland, Tenn., and denying ACTIONS BY FCC protest of WBAC Cleveland, to said grant. An- ACTION BY FCC nounced Nov. 16. Sacramento, Calif.- Capitol Radio Enterprises granted 94.5 mc, 36 kw unl. Post office address WBNY -FM Buffalo, N. Y.- Granted mod. of cp Hotel Senator, Sacramento. Estimated construc- to change ERP to 94 kw, ant. height 590 ft. FINAL DECISIONS tion cost $8.250, first year operating cost $11,040, Granted Nov. 15. revenue $15,000. Principals in applicant own Local Deintermixture -FCC denied petitions KGMS Sacramento. Granted Nov. 16. seeking to deintermix Peoria, Ill., Evansville, Newtown, Conn. -Wiliam G. H. Finch granted CALL LETTERS ASSIGNED Ind.; Madison, Wis.; Hartford, Conn., and Albany, 94.5 mc, 20 kw uni. Post office address P. O. Box N. Y., but granted petition for assignment of 44, Newtown. Estimated construction cost $12,200, KAMS (FM) Mammoth Spring, Ark. -Radio ch. 10 to Vail Mills, N. Y., as consistent with Station KALM, 103.9 mc, 348 w uni. present rules. Announced Nov. 10. KOTO Albuquerque, N. M.- Commission adopted decision revoking cp granted Wade R. King and D. W. Schieber, d/b as Grande Bcstg. Ownership Changes . . . Co. on March 2 for new am station to operate on 1430 kc, 500 w D in Albuquerque and deleting its call letters KOTO. Company did not file writ- TELEVISION ACTION By FCC ten reply to show cause order of June 24 or appear at hearing on &pt. 25. Action Nov. 9. Situations Wanted- (Cont'd) KFOX -AM -FM Long Beach, Calif.- Granted transfer of control to W. T. McDonald for $75,000. Mr. McDonald is buying 45% and will now own OTHER ACTIONS Programming- Production, Others 90% of outstanding stock. Granted Nov. 16. KTVR (TV) Denver, Colo.- Granted transfer of National Deintermixture -FCC instituted gen- negative control of licensee corporation from eral rule -making proceeding to consider possible Gotham Bcstg. to wholly -owned subsidiary Radio solutions, on nationwide basis, to deintermixture Executive Secretary Hawaii Inc. Radio Hawaii owns WTAC Flint, problem. Proposals should be submitted by Mich. Granted Nov. 16. Dec. 15. Announced Nov. 10. KQTV (TV) Fort Dodge, Iowa-Granted relin- Zephyr Cove, Nev.-By order of Nov. 18 FCC Experienced in Television and quishment of positive control of permittee cor- denied petition by Charles E. Halstead, tr /as TV Film industries all phases poration by Mr. and Mrs. Edward Breen through Voice of Lake Tahoe, requesting reconsideration purchase of additional stock in station by other and grant without hearing of his application for business. English with complete original stockholders. No individual will have new am to operate on 1490 kc, 250 w uni. in control. Granted Nov. 16. Zephyr knowledge of German. Attrac- KBTN Neosho, Cove. Mo.- Granted assignment of li- Portland, Ore. -By order of Nov. 16 FCC (1) tive, excellent references. Avail- cense to Neosho Bcstg. Co. for $25,000. Principals granted request of Robert E. Bollinger to with- with equal Interest are Pres. Floyd W. Jones, 33% draw petition to dismiss applications KLIQ able immediately. owner Ozark Airlines, approx. 15% owner Tuc- Portland (2) granted KLIQ request to accept son Rapid Transit Co., part owner KICK Spring- latter's late appearance, and (3) Box 537E, Bel' field, Mo., and KLRS Mountain Grove, granted Bollinger Pres. Mo., Vice request to add engineering issue with respects Lester Strauss, distributor paper and jani- to Capstaff Bcstg. Co., Oregon Ltd. Involves com- tor supplies, part owner KICK and KLRS, Sec. peting Roger H. applications for am facilities in Portland. Taylor, CPA, retail store stockholder, Richmond, Va.-Nov. 9 FCC corrected transcript FOR SALE and partner KICK and KLRS, and Treas., Lloyd of oral argument in proceeding involving com- C. McKinney, owner KRMO Monett, Mo., and peting applications of Richmond Newspapers KMDO Fort Scott, Kan. Granted Nov. 16. Inc. Equipment WNRC -AM -FM and Richmond Television Corp. for new tv New Rochelle, N. Y.- Granted station to operate on ch. 12 In Richmond. transfer of control to Frances Daniels for $2,000. Transfer is from husband to wife; Mrs. Daniels already holds 47% interest in station. Granted Nov. 14. TOWERS Routine Roundup . . . RADIO -TELEVISION Antennas -Coaxial Cable APPLICATIONS November 10 Applications Tower Erecting Co. Sales it WERH Hamilton, Ala. -Seeks involuntary as- ACCEPTED FOR FILING 6100 N. E. Columbia Blvd., signment of license to Hugh J. Fite for Modification of Cp Mr. Fite is $29000. Portland 11, Oregon purchasing interests of Ernest B. Fite, WSYL Sylvania, deceased, and Rankin Fite, with whom he was Ga. -Seeks mod. of cp (which partner. Filed Nov. 15. authorized new am station) to make ant. system KVRC changes. Arkadelphia, Ark.-Seeks transfer of KBET -TV Sacramento, control to William F. Deaton and John M. Riggle Calif. -Seeks mod. of cp INSTRUCTION for $34,949.20. (which authorized new tv station) for Messrs. Deaton and Riggle are of completion extension affiliated with station as executives. Filed date to May 1, 1956. Nov. 15. KFSD -TV San Diego, Calif. -Seeks mod. (which of cp FCC 1st PHONE LICENSES KSPA Santa Paula, Calif. -Seeks assignment of authorized new tv station) for extension license to Juan G. Salas for of completion date to March 1, 1956. owns $25,000. Mr. Salas WFAM-TV IN 5 TO 6 WEEKS grocery in Santa Paula. Filed Nov. 10. Lafayette, Ind. -Seeks mod. of cp WILLIAM B. OGDEN Year WBOP Pensacola, Fla. -Seeks assignment (which authorized new tv station) to extend com- -10th to of cp pletion date to July 1956. 1150 W. Olive Ave. equal partners Edwin V. Spencer, Rudolph K. Schurr, Medford W. Stacy and Vern L. Bessler KDLO -TV Florence, S. D. -Seeks mod. of cp Burbank; Calif. for $2,958.41. Messrs. Hessler and Schurr (which authorized new tv station) to extend are completion date to June 6, 1956. ItcNervations Necessary All Classes- - minority stockholders of WMMB Melbourne, Fla. WHIZ -TV Zanesville, Ohio Over 1700 Successful Students Others are engaged in non -broadcasting activities. -Seeks mod. of cp Filed Nov. 10. (which authorized new tv station) to extend WPEO Peoria, Ill. -Seeks transfer completion date to June 7, 1956. John of control to R. Livingston. Mr. Livingston, presently License 40% Station owner, is buying additional 40% from to Cover Cp EMPLOYMENT SERVICE Errett G. Zendt for $14,200. Filed Nov. 10. KGAS Carthage, Tex. -Seeks license to cover KRNT Des Moines, KVTV (TV) Sioux City, cp which authorized new am station. both Iowa, and WNAX Yankton, S. D. -Seek transfer of control to Gardner Cowles, Gardner Renewal of License PRvePR Cowles Foundation, John Cowles, et al. Corporate change only; no change in control. Filed Nov. WMOK Metropolis, DI.; WOKW Sturgeon Bay, We'll match your PERSONNEL RE- 10. Wis.; KFEQ -TV St. Joseph, Mo.; KSD -TV St. WJEF Grand Rapids, Mich. -Seeks assignment Louis. QUIREMENTS, against the PROVIN from Fetzer Bcstg. Co. to wholly -owned sub- RECORDS of qualified people. sidiary, Amalgamated Properties Inc. Corporate Remote Control Returned Á change only; no change in control. Filed Nov. 10. KCHS Truth or Consequences, N. M.- Returned confidential service to Radio and TV KAAA Red Wing, Minn. -Seeks assignment of re studio location. Stations, and program producers, any- license to Hiawatha Valley Bcstg. Co. for $60,- where. 000. Equal principals are brothers Victor J. and Palmer -DeMeyer (Agency) Nicholas Tedesco, minority stockholders of 50 E. 42nd Street. N.Y.C. WCOW St. Paul, Minn., co- partners in applicant November 14 Decisions for new am at Rochester, Minn., and owners of MU 2 -7915 WKLJ Sparta, Wis. Filed Nov. 15. By Comr. Robert T. Bartley Paul Baron, Dir.: Radio -TV-Film -Adv. WHSY Hattiesburg, Miss. -Seeks transfer of Resumes welcome from qualified people. 241,% of station stock to Robert N. Robinson, Broadcast Bureau-Granted petition for exten- WHSY manager, for $12,000. Filed Nov. 15. sion of time to and including Nov. 10 to file ex- Page 112 November 21, 1955 BROADCASTING TELECASTING ceptions to initial decision in ch. 11 proceeding, Corp. and Triangle Publications Inc. for ch. 18. tralla, HI.; WDUZ Green Bay, Wis.; WIGM Med- involving applications of St. Louis Telecast, Inc., Elmira, New York, is continued from Jan. 2 to ford, Wis.; WOPA -AM -FM Oak Park, Ill; WVLN- St. Louis, Mo. Action Nov. 7. Jan. 3, 1956. Action Nov. 15. AM-FM Olney, Ill.; WVMC Mt. Carmel, Hl.; By Hearing D. Cunningham Milford, Mass. shall com- WWOC Manitowoc, Wis.; WCRW Chicago, WDWS- Examiner James -Ordered that hearing FM Champaign, III.; WEFM (FM) Chicago. WTBF Troy Ala.- Ordered that prehearing mence Jan. 6, 1956. re am application of James W. conference be held at 2 p.m., Nov. 17, re am ap- Miller, Milford, Mass. Action Nov. 10. plication of WTBF Troy. Action Nov. 10. Lorain, Ohio-Ordered that hearing shall com- Broadcast Bureau Decisions By Hearing Examiner Thomas H. Donahue mence on Jan. 6, 1956, re am application of San- Actions of Nov. 9 Okla. ford A. Schafitz, Lorain, Ohio. Action Nov. 10. Henryetta, -On hearing examiner's own WSM -TV Nashville, Tenn. -Granted extension motion, ordered that prehearing conference be By Hearing Examiner Hugh B. Hutchison held Nov. 18 re am applications of Henryetta of completion date to June 4, 1956. Radio Co. and Henryetta Bcstg. Co. both Henry- Valley Bcstg. Co., Murphy, N. C. -Granted mo- WIMA -TV Lima, Ohio-Granted extension of etta. Okla. Action of Nov. 9. tion insofar as it requests hearing examiner to completion date to June 6, 1956. Saline Bcstg. Co., Saline, Mich. -Granted motion direct Cherokee Bcstg. Co., Murphy, N. C., to Actions of Nov. 10 for extension of time from Nov. 7 to Nov. 14 supply information requested in its letter to WDAY -TV Fargo, N. to file proposed findings and conclusions re its counsel for that applicant, dated Oct. 10; Chero- D.- Granted extension of kee is directed to supply completion date to May 13, 1956. am application. Action of Nov. 7. such information to WBEZ (FM) Chicago- Renewal of license re- By Hearing petitioner on or before Nov. 21; denied motion Examiner Herbert Sharfman insofar as it requests enlargement of issues in turned to applicant. Filed prematurely. Wolf Point, Mont. -Gave notice that prehear- this proceeding. Action Nov. 14. Actions of Nov. 14 ing conference previously scheduled for Nov. 14 will be held Nov. 16 at 12:45 p.m. re am applica- By Hearing Examiner Basil P. Cooper WFAM -TV Lafayette, Ind. -Granted extension tions of Hi -Line Bcstg. Co. and The Wolf Point of completion date to May 24, 1956. Bcstg. Co. both Wolf Point, Mont. Action of WPWR Laurel, Miss. -Upon consideration of WHIZ -TV Zanesville, Ohio -- Granted extension Nov. 9. communication of Nov. 5 by Carrol F. Jackson, of completion date to June 7, 1956. WSUX Seaford, Del. -Ordered that prehearing applicant in proceeding re application of WPWR KBET -TV Sacramento, Caul.- Granted exten- conference be held Nov. 21 re am application of Laurel. wherein examiner and all parties are sion of completion date to May 1, 1956. WSUX Seaford. Action of Nov. 7. advised applicant does not intend to offer any KSBR (FM) Stockton, Calif. -Granted extension depositions in evidence in this proceeding, or- of STA to remain silent to Feb. 12, 1956. By Hearing Examiner Basil P. Cooper dered that record is closed; pursuant to require- WEAM Washington -Granted cp to replace ex- Radio Suburbia Inc., Hopkins- Edina -St. Louis ments of Commission's memorandum opinion pired cp re DA -2. Park, Minn.- Granted petition for corrections in and order of Jan. 26, such proposed findings of WHPB Belton, S. C. -Granted license to cover various respects to transcript re am applications fact and conclusions and briefs as parties may cp which authorized new am station. of Radio Suburbia Inc. and Suburban Bcstg. desire to submit, if filed, shall be filed on or KLPT Golden Meadow, La. -Granted license to Corp., both Hopkins -Edina -St. Louis Park. Action before Nov. 28. Action Nov. 10. cover cp which authorized new am station. Nov. 8. Northern Indiana Bcstrs. Inc., South Bend, Ind. WKTQ South Paris, Me. -Granted license to -Upon consideration of petition of Nov. 4 by cover cp which authorized new am station. 14 Applications Northern requesting that specified data be an- WBGE -AM -FM Atlanta, Ga.-Granted authority November nounced for start of hearing re its am application to remain silent for period ending Nov. 21. ACCEPTED FOR FILING and that of St. Joseph Valley Bcstg. Corp., Actions of Nov. 15 Mishawaka, Ind., ordered that hearing is sched- Remote Control uled to begin Dec. 19 and that prehearing con- WSAC Radcliff, Ky. -Granted license to cover KNOX Grand Forks, N. D. cp which authorized new am station. ference will be held Nov. 18. Action Nov. 10. KFEW Fargo, N. D.- Granted license to cover Cp Neal cp which authorized new am station. WCMR -FM Elkhart, Ind. -Seeks cp to replace By Hearing Examiner Annie Huntting KBEC Waxahachie, Tex. -Granted license to expired cp which authorized new fm station. WKPA New Kensington, Pa.-Issued statement cover cp which authorized new am station. Renewal of License concerning hearing conference and order which KDLO -TV Florence, S. D. -Granted extension shall govern course of proceeding re am applica- of completion date to June 6, 1956. KGLO -FM Mason City, Iowa; KDPS (FM) Des tion of WKPA New Kensington; hearing is WCMR -FM Elkhart, Ind. -Granted cp replac- Moines, Iowa. scheduled to be held Dec. 5. Action Nov. 10. ing cp. Completion date is March 27, 1956. Modification of Cp Actions of Nov. 16 KBAK -TV Bakersfield, Calif. mod. BROADCAST ACTIONS -Seeks of Granted renewal of license: WMFM (FM) Madi- cp (which authorized new tv station) to extend The Commission En Banc son, Wis.; WSNI (FM) Decatur, Ill.; WFMF (FM) completion date to June 10, 1956. WENR WDAY -TV Fargo, N. D. -Seeks mod. of cp Mechanical Recording -FCC invites comments Chicago; -FM Chicago; WEPS (FM) Elgin, by Dec. 15 on merits of proposals by Ill.; WILL -FM Urbana, Ill,; WNIC (FM) De Kalb, (which authorized new tv station) to extend relative Ill.; WHA -FM, WHAD (FM), WHHI (FM), WHLA completion date to Dec. 13. NARTB and by ABC to relax rules relating to announcement of mechanical reproductions. (FM), WHWC (FM) and WHSA (FM) all licensed NARTB proposal would require such announce- to State Radio Council, Madison, Wis. November 15 Applications ments only for programs in which the element WLSV Wellsville, N. Y.- Granted license to of time is of special significance. ABC requests cover cp which authorized new am station. ACCEPTED FOR FILING present provision waiving recording announce- WULF Centerville, Tenn. -Granted license to License to Cover Cp ment requirements of am network programs to cover cp which authorized new am station. take care of daylight saving differentials to be WSFB Quitman, Ga.-Seeks license to cover extended to include like exception for time zone cp which authorized new am station. differences. In this connection, Commission calls WKTL Kendallville, Ind. -Seeks license to cover for comments on desirability of extending present cp which authorized new am station. "daylight saving" waiver and "zone differential" UPCOMING WHLP Centerville, Tenn. -Seeks license to proposal sections relating to mechanical cover cp which authorized new am station. p to otherparticularly fm and tv rules. Cp Zone 1-FCC extended to Jan. 9 effective date NOVEMBER WCBC -TV Anderson, Ind. -Seeks cp to replace of amendment to Sec. 3.614(b) of tv rules con- cp new tv station. Nov. 28: RAB Clinic, Louisville. Ky. which authorized cerning ant. heights and power requirements for Nov. 28: Tennessee Assn. Broadcasters, Hotel SCA vhf stations in Zone 1 pending consideration of filings in Peabody, Memphis. WGH -FM Newport News, Va. this proceeding. Nov. 29: RAB Clinic. Dayton, Ohio. Modification of Cp SCA Nov. 30: RAB Clinic, Cleveland. KNTV (TV) San Jose, Calif. -Seeks mod. of cp WBAP -FM Fort Worth, Tex.; WCPO -FM Cin- DECEMBER to extend completion date to June 15, 1956. cinnati, Ohio. ACTS Seattle, Wash. -Seeks mod. of cp (which Dec. 1: Board of Governors of Canadian Broad- authorized new non -commercial educational sta- Renewal of License casting Corp., Room 282, The Senate, Ottawa. tion) to extend completion date. Ont. KMPC Los Angeles, Calif.; KCBS San Fran- Dec. 1: RAB Clinic. Pittsburgh. License to Cover Cp Returned cisco, Calif.; WBEL Beloit, Wis.; WCNT -FM Cen- Dec. 2: RAB Clinic. New York. KYES Roseburg, Ore. -Application for license to cover cp which authorized new am station returned. Balance dated after verification. Renewal of License KPIG Cedar Rapids, Iowa; KSIB Creston, Iowa WSUI Iowa City, Iowa; KSMN Mason City, Iowa THE NEWSWEEKLY OF RADIO AND TELEVISION KBOE Oskaloosa, Iowa; KTRI Sioux City, Iowa BROA STING KDMO Carthage, Mo.; KCHI Chillicothe, Mo. 1735 De Sales Street, N. W., Washington 6, D. C. KWOS Jefferson City, Mo.; KFSB Joplin, Mo. TE KBTN Neosho, Mo.; KTTR Rolla, Mo.; KSMO CASTING Salem, Mo.; KWTO Springfield, Mo.; KSGM Ste. Genevieve, Mo.; KASI Ames, Iowa; KFGQ Boone, PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE. Iowa KCIM Carroll, Iowa; KSTT Davenport, I Iowa KWLC Decorah, Iowa; KENT Des Moines, I've checked service desired. Iowa KDTH Dubuque, Iowa; KGLO Mason City, Iowa KMA Shenandoah, Iowa; KFNF Shenan- I 52 weekly issues of BROADCASTING TELECASTING 57.00 doah, Iowa; KWWL Waterloo, Iowa; KXEL weekly issues and BROADCASTING Yearbook- Markethook 9.00 Waterloo, Iowa; KJCF Festus, Mo.; KXOK St. 52 Louis; KATZ St. Louis, Mo.; KSIM Sikeston, Mo.; 52 weekly issues and TELECASTING Yearbook- Marketbook 9.00 KICK Springfield, Mo.; KALM Thayer, Mo.; 52 weekly issues and both Yearbook -Marketbooks 11.00 KLPW Union, Mo.; KWPM West Plains, Mo. I Enclosed Bill November 16 Decisions name side /position ACTIONS ON MOTIONS By Come. Robert T. Bartley WTRI (TV) Albany, Y. -Granted petition for company name extension of time to Nov.14 29 to file exceptions to initial decision in re application for consent to transfer of control of WROW -AM -TV Albany, address N. Y. By Chief Hearing EEgxaaminer James D. city tone state Elmira, N. Y.- Ordered hearing in proceeding Please send to horns address -- involving applications of Central New York Bcstg. BROADCASTING TELECASTING November 21, 1955 Page 113 editorials Illegal Use of Bans ITH every good reason, telecasters are beginning to revolt against the feudalistic monopoly of the National Collegiate Athletic Assn., and the revolt is picking up public support. Although revolution is not our forte, we cannot but reach for the nearest pitchfork and join the march on the ivy- covered Bastille. Retaliation against the NCAA began at KRNT -TV Des Moines which defied an NCAA blackout of the Iowa -Minnesota football game Nov. 5. The next Saturday, in defiance of an imperious order from the NCAA, CBS -TV fed the Wisconsin -Illinois game in line with con - tractural obligations. WMT -TV, the network's affiliate in Cedar Rapids, Iowa, was blacked out by NCAA rules. WMT -TV resorted to a most effective kind of passive resistance. For two hours that Saturday afternoon the station telecast a picture consisting only of a card reading: "Wisconsin- Illinois game blacked out by NCAA." At quarter -hour intervals, the station's audio carried a message by William B. Quarton, WMT-TV general man- ager, explaining the NCAA's monopoly. Last Saturday, WMT-TV planned to carry the Iowa -Notre Dame game from South Bend, Ind., but the rest of the Iowa stations were Drawn for BROADCASTING TELECASTING by Sld Rix blacked out. WJIM -TV Lansing, Mich., has complained of a black- "He wants to know if you'd be interested in some prison riot films taken out to the Dept. of Justice. from the INSIDE!" NCAA officials have been muttering about legal action. It would be beyond our competence to give legal advice, but as limitations on assignments anchored to a geographical table which a matter of moral principle we should be disappointed if tele- no longer is realistic should end as speedily as the procedures allow. casters were turned back by NCAA threats. We suggest, indeed, Having decided on wide -open rule- making and preliminary ex- that in any court action concerning the NCAA football policy, the clusion of deintermixture, the FCC must move swiftly and wisely. NCAA itself would be vulnerable. It should not tolerate hinder- and -delay tactics. There should be no It would be hard to imagine a combination operating in more undue postponements of deadlines because such delays in themselves rigid restraint of trade than the members of the NCAA are acting constitute a freeze. in their joint restrictions on football television. The key, in whatever formula the FCC may finally evolve, is the maintenance of engineering standards. To deviate from standards Point of No Return once they have been set in the new rule- making or to allow indis- criminate drop -ins or squeeze -ins will destroy service to millions WHICHEVER way the FCC might have gone in its determina- of rural or remote dwellers who then would get no tv at all. This tion to re- evaluate tv allocations it would have been in hot lesson was learned in am broadcasting, and the learning must not water. All viewpoints couldn't possibly have been reconciled, and if be forgotten now in tv. it had ventured in any other direction it just as surely would be called to the congressional carpet next session. Chips fall where they may, the FCC at last did something, after Pictures Across the Seas having permitted the whole issue to languish for months. It acted IT MAY sound now like engineering doubletalk, but "forward unanimously on rule- making looking toward a full allocations study. scatter" is a term that promises some day to become as mean- But it split 5 -2 in denying all pending deintermixture petitions and ingful to television broadcasters and advertisers as "cost- per -thou- 4 -3 on the first clear -cut vhf drop -in case -regarded as an ominous sand" or "rate card." sign by stations now on the air. The sharpness of the dissents, all Forward scatter is a new method for shooting tv signals farther by the FCC's senior members, augurs rough going ahead. than they could be dependably sent until now. Much refinement On deintermixture, the FCC majority must be taken at its word. needs to be done, but the technique may eventually become usable These denials, on a package basis, are "without prejudice" to con- for intercontinental television relays. sideration of individual deintermixture petitions in the overall rule - Needless to say, the extension of live telecasting across oceans making. There are those who believe -among them two dissenting would profoundly affect the world. It would provide immeasur- commissioners -that the practical effect of the majority action is to able expansion of national horizons. sound the death knell for uhf. But international television would be meaningful only if oper- Certainly uhf isn't helped. But to contend that uhf is abandoned ated with something of the regularity of an international network. is to accuse the majority of willful deception or abject ignorance. Now international networking implies the presence of two condi- There may be individual commissioners who feel that uhf is second- tions: technical facilities and commercial operation. It would be ary, but we know of none who proposes that it be tossed back into quite impractical to think of a regular network arrangement between the hopper for reassignment to other non-broadcast services -not a U. S. system carrying advertising and a system which shuns com- at this stage. mercials, like the BBC. The majority argues that by its action it has averted another An arrangement could be made, however, between a U. S. com- freeze. Whether that is so depends upon how the FCC performs in mercial system and a European counterpart. Indeed an advertiser the immediate future. It has reached the point of no return. Will who distributes products both in America and abroad should find it now act on hearing cases involving areas in critical need of addi- such a network a medium of unparalleled effectiveness. tional service? It says it will. It is a happy coincidence that forward scatter is being developed Will it act on selective deintermixture cases where, in its judg- at a time when commercial tv is beginning to take hold in Europe. ment, such action is warranted? It implies it will. Parenthetically, To be sure, there will be many problems to be solved- including it should be observed that it's going to take courage to decide that some tough ones connected with forward scatter itself-before one area should be made all uhf or all vhf. There are constant regular transoceanic tv service can be started. And there will be threats of court attack and political reprisal. These are the penalties other problems that come up after the service is technically possible. of holding FCC office. We feel sure, however, that the urge of people to communicate Unused education assignments no longer should be kept in cold with one another will be great enough to force solution of the storage, no matter how loudly the organized pedagogs may howl. problems. It will not be unduly long before station relations de- Isn't three years long enough to deprive the public of service to partments will be worrying about time clearances in the 8 p.m. which it is entitled when a scarcity exists? The era of artificial period in London, Rome and Berlin. Page 114 November 21, 1955 BROADCASTING TELECASTING ,L eayBm, m rtJ : m Bled 6911101716ar OoH vYn o C HAIR AnwprSaaen r A RM +e e W , o WW..) e M Detroi t and u dmr d

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Michigan station in television First lead. orso.I'ry in this r pogrom% n lnattgundes many local v J -TV Colorcastt g Trailblazing is an old, familiar habit of cal Michigan's First Television Station. And here :110 nV r..wleiorm' we go again - this time with the first rHE- FIRST local color Com television in the state. ;OIOr t0 sundaye ts"^lé_aJ o wyaJ nynsnrter ,ABT a Day" r "Color was Sunday, October 9, u-TV vat.telernt when WWJ -TV it IMt transmitted over four hours of station - tn t Nt ¡;ewws4mlV"n""nt.nrantl i aetnn I Vrt slauon se" " originated film and slide Ilre r°+n dl [arre M0°nY leal{en t0 W J First features in tinted video. Plans call for a continuing aú W á;k pnother enurPrt +^mrtknl ,. öed rad'r and growing number of programs in the new medium, trot e ¿Nt M.m oorsaTl including local news coverage.

This important step forward-the first color film- and -slide installa- tion in Michigan - is another example of WWJ-TV's traditional policy of always being first with the finest ... leadership that pays dividends to every advertiser.

In Detroit ... You Sell Alore un channe! uJwJ.Tv NBC Television Network DETROIT Associata AM -FM Station WWJ

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