DePaul Law Review Volume 31 Issue 1 Fall 1981 Article 2 The Right of Publicity - Heirs' Right, Advertisers' Windfall, or Courts' Nightmare Richard B. Hoffman Follow this and additional works at: https://via.library.depaul.edu/law-review Recommended Citation Richard B. Hoffman, The Right of Publicity - Heirs' Right, Advertisers' Windfall, or Courts' Nightmare, 31 DePaul L. Rev. 1 (1981) Available at: https://via.library.depaul.edu/law-review/vol31/iss1/2 This Article is brought to you for free and open access by the College of Law at Via Sapientiae. It has been accepted for inclusion in DePaul Law Review by an authorized editor of Via Sapientiae. For more information, please contact
[email protected]. THE RIGHT OF PUBLICITY-HEIRS' RIGHT, ADVERTISERS' WINDFALL, OR COURTS' NIGHTMARE? Richard B. Hoffman * The use of celebrities' names, pictures, and other identifying character- istics in connection with the mass merchandising of consumer products and services has increased greatly in the last decade. Because a celebrity adds audience appeal to the commercial products that he or she endorses, like the presence of a much-publicized trademark, the purchasing public's desire to obtain such products is enhanced. This merchandising phenomenon, coupled with the media's increased use of the personal attributes' of the famous in connection with fictionalized movies and novels,2 has escalated the judicial development of the right of publicity doctrine. A review of the current cases concerning this right of recent origin3 reveals that celebrities and their heirs are no longer content to permit unauthorized commercial uses and media portrayals of their publicity rights to go unchallenged.